Social Media Survival Guide

THE SOCIAL MEDIA SURVIVAL GUIDE FOR ENTREPRENEURS

By Catalina Morales Velez

Today, No Business Can Survive Without A Powerful Online Presence

Social Media is now essential for every business. Entrepreneurs are always encouraged to take advantage of this costeffective tool, its massive audience, and the potential virality that can ignite long-lasting business results.

There is no doubt that the content you post on social media has the power to turn your brand into the go-to of your community and transform followers into customers. However, this kind of impact is accomplished only through a solid social media content strategy.

The principle of content marketing relies upon communicating your brand, products, and services to potential clients on a regular basis. But often, the immense requirements to implement such a strategy are only revealed once the accounts are open and the goals laid out.

It takes a fair amount of brainpower and time to create content, admin schedules, and engage current and potential clients.

The Struggle is Real. Using social media to educate your public, raise funds, trigger sales, interact with your target audiences in a meaningful and helpful way, increase brand awareness, and empower your community, could become an avenue of stress and frustration.

However, the following tips can streamline the process and help you save time and money, and ignite growth.

As humans, we connect and empathize with real people. Relax and show the human behind the enterprise. Don’t be afraid of captions that sound like you talk, now that those are the ones that people can relate to and make them want what you sell.

In a nutshell: Show on social media that your business is run by a real person with a real personality.

2. Strategize

Despite that having a constant flow of content to maintain your brand on top of your customers’ minds would be great; it can also get annoying for your customers, especially if they end up surrounded by empty updates, or even worse, incorrect information. Focus on providing content that is good to be re-shared and ignites action.

In a nutshell: Focus on quality vs. quantity and make sure to produce content that converts.

3. Video, Video, and More Video

The demand for high-value content is high, but the competition is intense. Video has the highest conversion rates, ranging from 38 - 43%! Take advantage of the support Collective Advance offers. We conveniently deliver a set of social media videos every week to support your communications needs around quick sales, promotions, special dates, events, product launches, and more.

In a nutshell: Create video content that reaps rewards.

Planning your content out gives you time to think about what's coming up and allows you to be creative in how your brand can connect with your audience. Plus, many of these tools will recommend the best times to posts to see high engagement.

In a nutshell: No one expects you to be connected 24/7. Scheduling tools can help.

Managing social media accounts is a constant work in progress. Frequent changes to their algorithm, policy updates, and new regulation will affect your post’s organic visibility; that’s why keeping an eye on what works is a must.

However, remember, Social media is not only about sending direct messages via a brand’s page or profile. These platforms provide you an opportunity to hear what your customers are saying and what they care about.

Make sure you are listening!

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