T HE SOCIA L M E DIA SU RV IVAL GU IDE FOR
E N T R EP R EN EURS By Catalina Morales Velez
Today, No Business Can Survive Without A Powerful Online Presence
Social Media is now essential for every business. Entrepreneurs are always encouraged to take advantage of this costeffective tool, its massive audience, and the potential virality that can ignite long-lasting business results.
There is no doubt that the content you post on social media has the power to turn your brand into the go-to of your community and transform followers into customers. However, this kind of impact is accomplished only through a solid social media content strategy. The principle of content marketing relies upon communicating your brand, products, and services to potential clients on a regular basis. But often, the immense requirements to implement such a strategy are only revealed once 29
Social Media Sur vival Guide
the accounts are open and the goals laid out.
It takes a fair amount of brainpower and time to create content, admin schedules, and engage current and potential clients. The Struggle is Real. Using social media to educate your public, raise funds, trigger sales, interact with your target audiences in a meaningful and helpful way, increase brand awareness, and empower your community, could become an avenue of stress and frustration.
However, the following tips can streamline the process and help you save time and money, and ignite growth.
