Packaging Design, an Essential By Elephant Design
Pg 16
Linking Brand to Millennials By VGC
Pg 42
# 45
The World in a Shade Card By Itu Chaudhuri
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ELEPHANT DESIGN
Your Dose of Inspiration
Cre a t i v e G a g a . c o m
SPECIAL ON
Trends of the Year
behind his work on p46
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Featured Folks
A bunch of insights, techniques and inspiration from the best creative minds of the country.
Sharan Grandigae
SAUMIN PATEL
Sachin Tiwari
Itu Chaudhuri
Richa Maheshwari
CEO and Founder of Redd Experience Design
Storyboard Artist & Illustrator
Storyboard Artist & Animator
Founder & Principal at Itu Chaudhuri Design
Fashion Photographer
Abhilash Menon
Pili Wu
Peer Mohamed
Guokun Liu
Priyanka Sachdev
Visual Artist
Founder of PiliWu-Design
Digital Artist and Illustrator
Creative Director at Shenzhen XIVO Design
Illustrator
Editorial Team
Advertising Team
Editor-in-Chief: NitiNn Tiwari Nitin@CreativeGaga.com
Chief Marketing Officer: Sudhanshu Srivastava Sudhanshu@CreativeGaga.com
Art Editor: Anuriet K TIWARI Anureet@CreativeGaga.com
Branding & Mktg. Consultant: Anuj Rampal Anuj@CreativeGaga.com
Features Writer: Ankita Sabharwal Ankita@CreativeGaga.com
Sales & Mktg. Consultant: Sanjeev Anand Sanjeev@CreativeGaga.com
Features Writer: aishwarya khurana Aishwarya@CreativeGaga.com
Distribution Executive: Pankaj Bhardwaj Pankaj@CreativeGaga.com
Features Writer: Nandini ramakuru Nandini@CreativeGaga.com
Contributors
Operations Editor: Pragya Bharti Pragya@CreativeGaga.com Designer: Shelesh Kumar Shelesh@CreativeGaga.com Designer: Priyanka goyal Priyanka@CreativeGaga.com
Daniel Cunningham, Rahul Vijaykumar, Nitasha Basu, Mayuri Hukeri, Priti Srinivasan, Ashwini Deshpande, Neeraj Brar, Surjit Kaur, MP Tiwari, PPS Phul, Samira Rao, Gurjit Singh, Rajesh Singh, Shweta Rana and Veena Tiwari
Published by
Open Bracket Publication aims to publish trade-specific, knowledgerich magazines. Creative Gaga is our launch product, aimed at graphic design, animation, illustration, photography, product design and contemporary art. ŠOpen Bracket Publication 2010. All rights reserved. No part of this magazine may be used or represented without the written permission of the publisher. Creative Gaga is not responsible in any way for the views expressed by the artists. The copyright of the artworks rests with the artists themselves. Directors_Nitinn Tiwari & Anuriet K Tiwari Financial Consultant_KSMC & Associates Chandigarh SCO-106, First Floor, Sector 40-C, Chandigarh - 160036 t. 0172 4186139
Manchester, UK 19, Prestage Street, Levenshulme, Manchester, M12 4GQ t. +44 7818287434
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Digital creativity made easy You and your computer in creative harmony. Sketch, draw and edit photos with a simply great pen experience. It couldn’t be easier.
New
Featured products: One by Wacom small & One by Wacom medium. Featured artist: Yordanka Poleganova The natural pen experience A responsive, ergonomic, pressure-sensitive pen gives you a natural way to create. The pen doesn’t need batteries, so it's lightweight, perfectly balanced and comfortable to use.
So simple to set-up Whatever you want to create, it’s easy with One by Wacom. Just connect the USB cable to your Mac or PC, download and install the driver and you’re ready to go.
Take your creativity to a new level Sketch and paint with more precision. Our advanced electro-magnetic pen technology gives you excellent control and accuracy. Editing photos? Everything from complicated cut-outs to delicate colour adjustments are so much easier.
Key features: - Pressure-sensitive pen – perfectly matches your hand’s force and movement
Your choice of versatile digital canvas Choose the size to suit you. Small takes up a tiny amount of your desk, but still gives enough workspace to create. Medium offers a larger area for broader strokes of the pen – and more room to express yourself.
- No batteries required – so the pen is lightweight and comfortable to use - Easy plug-in via USB - Compact, with more space to create - Available in Medium and Small
www.wacom.com © 2017 Wacom Co., Ltd. All rights reserved. Wacom and the respective logos are trademarks and/or registered trademarks of Wacom Co., Ltd.. Windows is either a registered trademark or trademark of Microsoft Corporation in the United States and/or other countries. OS X is a trademark of Apple Inc.
More details visit Wacom.com
Contents Creative Gaga Magazine - Issue 45
Illustration 08
Storyboarding 22
Morning Raga
Photography
by Abhilash Menon
50
Stree
by Saumin Patel
Happening Around! INSPIRING TRENDS From Basics to Breath-taking by Abhilash Menon
Pg 08-11
SPENDTHRIFT
A bunch of thoughtfully designed stuff that you can acquire.
Illustrating using basic shapes.
Indian Mythology Modernised by Priyanka Sachdev
Fashion
by Richa Maheshwari
Pg 12-13
Illustrating as per today’s style.
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Trends
46
Figures STUDIO SCOPE
Pg 16-21
Packaging Design, an Essential by Elephant Design Understanding a users’ point of view.
GAGA WORTHY Story-board: A Tool to Unleash Creativity! by Saumin Patel
Pg 22-29
What is story-boarding?
VANTAGE VIEW
Adidas x Dragonball collection
by VGC
Pg 30-32
How can UX be Socially Conscious in 2019? by Sharan Grandigae Ways to have social inclusions in UX.
Packaging Trends
GAGA GOD
20
Pg 34-41
Storyboarding and All About It! by Sachin Tiwari Challenges of Storyboarding.
STUDIO SCOPE
Pg 42-49
Linking Brands to Millennials! by VGC
Understanding trends to connect with millennials.
IN FOCUS
Pg 50-57
Expressing Artful Fashion! by Richa Maheshwari Tips about fashion photography.
VANTAGE VIEW
Paper boat
by Elephant Design
Pg 58-60
Trending: The World in a Shade Card by Itu Chaudhuri
A unique design experts view on trends Digital Art
Designer Life!
66
EVENT COVERAGE
Pg 62-65
Project and product highlights! by Golden Pin Design Awards 2018 Award winning submissions featured.
15MM OF FAME
Art: An expression for gratitude! by Peer Mohamed
Paying homage through art.
Fidel Castro
by Peer Mohamed
Art: typical or a medley? by John Paul Xavier Trying out art styles variety.
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Pg 66-69
16
Studio Scope
Packaging Design, an essential Users are aware of trends demanding trendy products. Brands succumb to these demands to have a stronger say and a longer stay in the market. Studio Elephant Design has elaborated on this cycle explaining the need of packaging design.
Trends are a reflection of how people behave, how they live and vice versa. One may believe tech-based products like smartphones & AI assistants are changing the way people live. But there is as much change happening in their lives through humble packaging design. In times of extreme actions and judgments, it is believed that design becomes prettier. This actually is happening. There are certain things individuals look for before buying foods, beverages, personal & home care products nowadays:
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Issue 45
Elephant Design
Elephant is a Design led Innovation organization, solving complex challenges which focus on people and the future. Elephant creates brands, develops products, brings spaces to life and delivers new experiences while opening opportunities to drive growth for their clients. Elephantdesign.com
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17
42
Studio Scope
Design, Communication & Marketing Trends For the Millennial Generation Establishing a connection with their users is a smart game that brands need to play. By sharpening their intelligence and making good use of their wits, some brands have successfully made a mark and left a strong impact on the millennials.
Millennials or Generation Y are the demographic cohort that directly follow Generation X. Often credited with coining the term Millennials, Neil Howe and William Strauss define the millennial generation as those individuals born between the years 1982 and 2004. This generation has seen their fair share of ups and downs, from being directly impacted by the 2007-08 economic slowdown to being the only generation in history to actively participate in the global shift from analog to digital systems, and of course, the growth and popularity of the internet and everything else that came with it. Arguably the largest demographic right now, a Brooking's data study shows that by 2025, almost 75% of the workforce will be millennials. Therefore, as they make up a large part of today’s (and the future) consumer audience, brands have started changing the way they speak, to effectively connect with this generation. Let’s take a look at a few trends in design, communication & marketing for the millennial generation
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Issue 45
VGC
With the vision to transform the marketplace through strategic integrated design and innovative communication solutions, VGC was founded in 1997 by Preeti Vyas. With some of India’s biggest business names as its clients, VGC provides sound strategies that translate into superior returns on creative investment, creating value through design and also work towards the larger evolution of the client’s Brand and the business as a whole. vgc.in
1. Shorter Attention Spans, Shorter Content With the inception of internet ads and social media, content (especially video content) has constantly been getting shorter. And with the introduction of Vine in 2013 (Vine allowed users to upload and share sixsecond long video loops), Snapchat and more recently Instagram stories, brands have found creative ways to connect with millennials in a very short time span.
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50
In Focus
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Issue 45
Richa Maheshwari
Born in a family of creative and academic geniuses belonging to Kanpur, Richa sure has inherited the genes of creativity and carried the legacy forward. A gold medallist in fashion communication from NIFT, Delhi, Richa is a self-made fashion photographer, who discovered her passion for photography and successfully setup her own independent photography studio while still at college. Richamaheshwari.com
EXPRESSING ARTFUL FASHION Fashion can be presented in various ways but understood by an individuals the way they wish to see it. Richa Maheshwari has explored the digital lens to create still imagery, conveying an artist’s thoughts to the public.
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51
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