From Imagination to Images Samji
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Narrating the Brand Stories Leaf Design
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# 51
How Client Demands Have Changed? Priyanka Bhasin
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Contents Creative Gaga Magazine - Issue 51
Digital Art
20
Travel
by Febin Raj
Visual Design 26
Figures
Happening Around! INSPIRING TRENDS
PROJECT FOCUS Pg 08-13
Bold and Intrinsic! by Arjun Parikh
EARLY RISER
Art From Around by Sachin Muley Characters inspired by daily experiences.
When Anime Meets Desi! by BunNcurry
Pg 14-15
A bunch of thoughtfully designed stuff that you can acquire.
by Simoul Alva
Opportunities or Obstacles? by Febin Raj Let’s turn our obstacle to opportunities!
The Clear Dreams by Simoul Alva
A blend of art and cultures.
Fortune India
The Earth Collective by Manav Sachdev
Branding inspired by the goodness of nature.
Art with deeper meaning.
SPENDTHRIFT
Pg 16-19
A peep into the journey of Simoul to an early success.
Pg 20-31
Illustration
40
GAGA WORTHY
Pg 32-37
Turning The Mundane Into Magic by Bhavya Desai Highlighting the quirkiness of life.
GAGA GOD
Pg 38-45
From imagination to image. A step into the field of illustration by Samji A journey into the field of illustration.
MADEIN
Mermay
by Samji
Pg 46-53
For the Love of Lettering by Tobias Saul An insight into the world of lettering.
STUDIOSCOPE Illustration 34
Pg 54-59
Narrating the Brand Stories by Leaf Design Studio Designing for brands: A chat with Leaf Design.
VANTAGE VIEW
Pg 60
Believe in Your Purpose by Arnab Ray Pandemic will eventually fade but your passion will remain.
WISE ADVISE
Pg 62-69
How Illustrations are taking place in Indian Brands? by Sajid Wajid Shaikh, Pavan Rajurkar, Satish Gangaiah and Nithin Rao Kumblekar Light on the role and importance of illustrations.
VANTAGE VIEW
Egg Acrobatics
Lettering
by Bhavya Desai
Pg 70
How Client Demand and Requirements have Changed? by Priyanka Bhasin Understanding the risk-taking of client with lower indulgence opportunity.
46
Designer Life! 15MM OF FAME
Pg 72-74
A creative soul since childhood by Ajay Rana When creativity meats talent.
Reflecting Stories by Parth B. Vakharia
Animations and illustrations that tell a tale.
Energetic Illustrations by Saajan Sujata Mahamuni Digital or hand-made? You decide!
Stay Safe & Positive
by Tobias Saul
Early Riser
22
01
CG. Your artworks reflect your love for travel and nature. How did this pandemic challenge your creativity and artwork, especially since we were required to stay at home? Febin. This pandemic did not challenge my creativity. I tried to see this as an opportunity to explore my limitations and push my boundaries. It is indeed true that we were all confined within the four walls, but our creativity and ideas were never confined. Even with these limited resources, I tried to bring out the best in me.
02
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Travel. It may not always be pretty and comfortable, but travel inevitably leaves us with a change, which may be physical or mental. We take something with us by the end of a journey and hopefully, we leave something behind as well.
02 Windmill from BukovanskĂ˝. A digital rendition of the windmill from BukovanskĂ˝, Czech Republic.
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03 Home. There is nothing sweeter than home. The best journey is the journey back home to good food, familiar faces and comfort.
04 Old Home. Mysterious. Our stories begin at home.
03
04
CG. What are the effects of the pandemic on the art industry? Were there any unexpected hurdles? Febin. The art industry, just as all the other industries, faced certain setbacks due to this pandemic, but it is slowly picking up the pace. If we convert every hurdle we face into an opportunity, I'm sure we'll thrive. That is what I'm trying to do right now. CG. Freelancers are some of the most affected in this pandemic. What is the market like for the freelancers now? Febin. Just as all the other professions, freelancers have faced some difficulties too. The market is not as commendable at this point in time, but the situation is undoubtedly improving. Personally, the pandemic has only brought new opportunities and fabulous projects for me CreativeGaga.com
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Wise Advise
Sajid Wajid Shaikh Illustrator & Visual Artist
Pavan D. Rajurkar Illustrator and Graphic Designer
Satish Gangaiah Illustrator and Graphic Designer
Nithin Rao Kumblekar Illustrator
How Illustrations are taking place in Indian Brands? Thanks to the influence of social media, art is once again gaining its momentum among the public. Hence, we at Creative Gaga wished to understand and shed some light on the role and importance of illustrations and its place among the Indian Brands.
As the world grows increasingly mechanical and societies turn grey, our innate desire to find colour guides us towards the world of art. This ardent need for creative expression, coupled with technologies, can be stated as some of the many reasons for the increasing solidarity for art witnessed in recent years. Illustrations, in particular, are obtaining a singularly strong foothold on the Indian Brands.
colour to convey the necessary message. His artworks are often a departure from the reality, portraying the everyday subjects in an abstract style and often coloured vividly. “An illustration is engaging and independent of the boundaries set by the physical world, as they are a fraction of an artist’s imagination, which provides the room for artistic liberty,” said Sajid.
“An illustration is an art of crafting an image to convey a message for a particular reason,” explains Sajid Wajid Shaikh, a self-taught visual artist specialising in illustration and design. Sajid’s artworks speak for themselves through their severe lines and abstract forms. Having partnered with companies such as Google, Facebook, and Adidas to name a few, Sajid possesses tremendous knowledge upon the use of visual languages, such as shape, form, line and
The artist attributed the growing popularity of illustration to its ease and accessibility. “With the advent of technology and internet, illustrations are relatively easy to produce and are quite flexible in terms of the time it takes to make the changes and get the desired image,” explained Sajid. He supported his statement with a series of his projects and commissions.
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“For example, The Granfalloon project. The Granfalloon is a production house based in Mumbai. The idea is to show a state of mind and location that brings people together who may otherwise have nothing in common. And so, we made the two partners fly on a Carousel, one is trying to catch a fish in the sky, and the other is trying to fry it,” explains the artist. “Moreover, illustrations can effortlessly give the brand its character, as they crafted to fit the brands’ needs, and are comparatively easy to make, change, modify and scale. Hence, with all things said, illustrations are taking a seminal place in the marketing and communication department of major corporations,” noted Sajid
Branding for The Granfalloon.
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Wise Advise
• Illustration for REVV
• Illustration for Moto Soul TVS
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Issue 51
Approaching the subject from a different perspective, Nithin Rao Kumblekar feels that the market has been changing in different directions for the last few years. He attributes this restlessness in the industry to the ever-growing and ever-evolving development in the available platforms. “May be all were confused and didn’t know what medium works best for the brand. As we all know, print media has been diminishing for the last few years. And most of us had no clue what true digital marketing is, many creative ideas got rejected because the client was unsure where to put the money,” said Nithin. This disquiet in the industry reflects in the briefs the artists receive. The story-based illustrations are no longer desired due to time constraints. In its stead, a plethora of creative methods got developed for the illustrations. These works of art are no longer confined to print media they are also being used in digital and television commercials. “Grey Worldwide, Delhi approached me to illustrate characters from their television commercial for car rental brand Revv. Initially, it was for the online ads, but later they decided to have these illustrations to be part of the commercial as well,” explained Nithin.
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Just as print media, illustrators for online advertisements also have various format and size specifications. “In some cases, it is difficult to have one single layout which will adapt to different sizes. McCann, Bangalore was designing creatives for promoting an event for TVS called MotoSoul. The event had many activities; clubbing all these activities together and then designing the ads would be a nightmare. So, the creative team asked me to create the illustration in a way so that all the characters be in different layers and they can perform the required activities and characters from the illustration to fit different sizes and executions,” said Nithin, illuminating his personal experience. Nithin has also observed a rise in demand for illustrations in small, local brands. He attributes this to the increasing exposure due to digital medium, filling him with hope for a brighter future for design. “I have no clue how the market will change in the coming days. But I’m sure illustration will never go out of fashion. It certainly evolves with every step”
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