Creative Gaga - #48

Exaggeration and Expressions Chetan Patil

Pg 22

The Trick of The Trade Satish Gangaiah

Pg 47

# 48

The Magic of Collaboration Art of Sool

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Cover by

Pg 54

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SATISH GANGAIAH

Your Dose of Inspiration

Cre a t i v e G a g a . c o m

SPECIAL

A Freelancer’s Life

behind his work on p46

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Contents Creative Gaga Magazine - Issue 48

Illustration 47

Good Morning

Caricature

by Satish Gangaiah

26

Illustration

11

Bajate Raho

by Rahul Arora

Happening Around!

INSPIRING TRENDS

Pg 08-11

The Life of Transgender

by Hrishiraj Gawali Reflecting society through art.

Bawarchi

Keep Playing

by Rahul Arora

by Chetan Patil

An illustration campaign for Red FM, with the tagline 'Bajate Raho'

SPENDTHRIFT

Pg 12-13

A bunch of thoughtfully designed stuff that you can acquire.

PROJECT FOCUS

Pg 14-21

Traditional Yet Contemporary

by Shreesh Shankar

Branding for Rusbury, a sweet Brand.

The Impact on Discomfort

by Siddhesh Surve

How to create an impactful ad campaign?

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Street Art

Figures

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EARLY RISER

Exaggerations and Expressions!

by Chetan Patil

Pg 22-36

The hard-work behind a perfect art piece.

Unraveling the Freelance Life!

by Annada Menon The Highs and Lows of Freelance Design.

VANTAGE VIEW

Pg 37

The Journey of Having Your Own Style.

by Saurabh Chandekar Journey of establishing your own style as a Illustrator.

Gotta Bubblegum

by Art of Sool

GAGA GOD

Pg 38-52

The Kingdom of Passion

by Charbak Dipta Peek into his world of Inspirations and artworks.

The Tricks of The Trade

by Satish Gangaiah

Illustration 38

Satish share tips and tricks to work in creative field.

VANTAGE VIEW

Pg 53

Independent Illustrator in India!

by Chaaya Prabhat Pros Cons of working as an illustration in India.

MADE IN

Pg 54-61

The Magic of Collaboration

by Art of Sool An illustrator’s collaborative team working on great projects.

VANTAGE VIEW

Pg 62

How to be motivated in the world of constant chaos?

by Annada Menon

The Sad Alien

by Charbak Dipta

Illustrator’s tried & tested tricks to keep creating and growing.

Gyaan MAKE BELIEVE

Illustration 53

Pg 64-67

Making of The Cover

by Satish Gangaiah A step-by-step guide of process behind the cover of this issue.

Designer Life!

15MM OF FAME

A Passion for Realistic Art!

by Tushar Raut

Capturing the beauty of life.

Emoting Through Caricatures

by Siddhanth Sabikhi

A tribute through caricatures.

Love As We Know It

by Chaaya Prabhat

A Political Expression

by Umashankar Shukla An ode to India’s greats.

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Pg 68-70

Early Riser

26

08

09

10

11

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Issue 48

08,09,10,11,12,13,14 Hawaldaar | Bawarchi Camera man | Kasai Garagewala | Hamal Mazdoor Mumbai local business. A college campaign project for a multi-pain relief gel

brand, to depict pain experienced in all walks of life. The style is black and white to enhance the dramatic effect and focus on expressions and body language.

12

13

An underlying element in most of Chetan’s work is the exaggeration. For Chetan exaggeration takes art to the next level and gives it a larger than life feel. It intensifies the expressions of the subject and is great opportunity to demonstrate an entirely different perspective. A great story or a certain character can be represented only through exaggeration, believes Chetan.

Chetan has created a spectrum of amazing work, but this illustration campaign project is his favourite, which he did in college. The series illustrated common people from different walks of life, and he completed this series of 17 illustrations within a 10 day deadline.

This particular project is special because it involved observations of different people – their daily life, habits, behaviours and professions.

14

Chetan sees art and design emerging in India. Digital art is gaining traction and is rapidly developing. But still there is a long way to go before people truly understand the creative field, feels Chetan. There are plenty of opportunities to explore the creative industry in India, however, the focus should be design education awareness. The design field is constantly changing and evolving. Amazing art collaborations, conferences, creative events and discussions will certainly push the boundaries of the design world

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30

Early Riser

UNRAVELLING FREELANCE LIFE From the outside, freelancing looks like the dream. It’s only when you walk the path you see that the struggle is real. Annada Menon, a freelance visual artist, opens up about her freelance work and what it takes to keep getting those projects.

01

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Issue 48

Annada Menon

A freelance visual artist based in Pune.

She studied at Karnataka Chitrakala Parishath (College of Fine Arts, Bangalore) and specialised in painting. After working for a couple of years in corporate as a UI/ Visual designer, she ventured into the realm of freelancing. Her projects comprise of social media creatives, posters, album art and book illustrations.

Behance.net/AnnadaMenon

01 Art’tma. Album art. An album cover designed for Rachintan Trivedi.

After understanding the story behind each instrumental piece/ track, created the illustration based on the underlying essence.

02 Blending In. Procreate Art Prize entry.

Procreate announced a challenge on their social media page, and this was Annada’s entry.

02

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31

Gaga God

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CG. In brief, what has your journey been like being a freelance illustrator?

Satish. My journey has had its ups and downs, in spite of that I have enjoyed it so far. Experience has taught me that the more planned and well managed the process is, the more sustainable and easy the journey becomes.

CG. Being a freelancer yourself, what would be your words of inspiration and a few tips for the all the people wanting to start out a career in the field of illustration in today’s times?

Satish. The advice I can give to those who are starting their career is - always be passionate.

Being passionate towards your art practice also builds empathy to appreciate good art and design. And always try to create your own identity. Success always follows slowly if you are focused and retain the passion to be creative

11

11 Welcome to the world of corporate culture.

Personal Artwork.

This illustration shows the various materialistic and shallow aspects that shape our lives now.

This piece provokes us to think about what has become the essence of our human existence today.

12 Tik Tok lady. Personal Artwork. This illustration throws light on the intrusion of Tik Tok in our culture and tradtion.

This quirky rendering tries to capture the moment.

12

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Issue 48

Chaaya Prabhat An illustrator and Graphic Designer www.chaayaprabhat.com

INDEPENDENT ILLUSTRATOR IN INDIA Chaaya highlighting some of the challenges and advantages she feel are there for an independent illustrator working with Indian clients.

There are a lot of advantages and disadvantages of working independently as an illustrator in the creative field in India.

The advantages are plenty - In India, the need for illustration work has increased over the years so there’s definitely a lot of scope and demand for the work, and when you work independently you can work on multiple projects with various companies simultaneously, so it’s always creatively challenging.

You also have a lot of the advantages that come with freelancing - flexible schedule, not being tied down to a 9-5 schedule, being your own boss etc. What I like about working independently as opposed to working in-house or as a part of a company is that I can be very hands-on with

the work that I do, and be very involved from the start of the project to the end - whereas in a studio setting the work is usually split between multiple people or compartmentalised.

However the same independence can also work as a disadvantage - you often have to take care of everything on your own and wear multiple hats, which can be quite taxing. In addition to all the creative work that has to be carried out, you also have to have at least a basic knowledge of contract writing and reading, invoicing, accounting, etc.

In India, especially, companies and clients that hire illustrators are just starting to understand the amount of work that goes into illustration and the value that it adds to projects

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*Limited Period Of fer