Creative Gaga - Spet/Oct 2012 (Preview)

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`200/www.CreativeGaga.com

VOL2/ ISSUE5

Sept/Oct 2012 the enthusiastic creative journal

R COVE ns ratio b e l e C by

un r Prasm da Mazu

Contents

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Rainbow Disco. Let the woman of today decide how she wants to make her own style statement.

Exhibit

08

Thoughtfully designed stuff that you can acquire.

12

TechFeed

TrendFeed

Inspiring design with potential to be influential.

NewsFeed

Just concluded design events.

16

SpendThrift

20

First look at few recently launched tech products.

Podium

Figures

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70

Colourful Abstracts/ Malvika Asher

The digital artist exploits colours to make abstract characters and themes come alive.

Exuding Expressions/ Neha Hattangdi

Making every design an extension of her personal self, this speculative designer lends every creation its soul.

30

43 Pundits by PMD.

The fashion photographer goes beyond apparels and models to narrate stories through his frames.

34

The jewellery designer employs traditional elements and simple designs to carve out dynamic jewellery pieces.

The jewellery designer stresses on the role of beads to create elegant designs.

The senior creative director explains how to say a lot more with a lot less.

42

Nature Borne/ PMD

Graphic design studio, Prasun Mazumdar Design considers nature to be the best instructor for design thoughts and techniques.

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Juvenile Zest/ Gween Toys

Celebrating childhood and its curiosity, the toys educate and engage young minds while instilling in them love for nature.

50

Wise Advise/ Fest Inspire Leading designers and creative minds of the industry discuss how festivals impact a designer’s life and thoughts.

The designer believes that fonts, when blended with images, make the words not only readable, but audible too.

Traditional Simplicity/ Aparna Das Sadhukhan

Beaded Beauty/ Riddhika Jesrani

Design Minimum/ Denzil Machado

Vocal Fonts/ Vishal Bajpai

72

Fashion Fables/ Vinod Wakkchare

38

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Reincarnated Tradition/ The Color Caravan

61 Knotty Affair by Sharon Nayak.

Gyaan

56

Extracting Emotion/ Fahd Hussein

The digital artist catches a moment of emotional volatility that every human being goes through.

The design initiative helps revive traditional arts and crafts through suitable variations in design.

Design Pleasure

76

Trash Tales/ Indu Harikumar

The illustrator-author narrates stories through useless domestic stuff to give them a creative life.

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Knotty Affair/ Sharon Nayak

The fashion photographer shares tips on bridal shoots.

Portrait Tribute/ Pankaj Bhambri

The design student pays homage to a music icon duo by recreating them in all novelty.

Moulding Expressions/ Shegufta Rahman Inspired by traditional Indian forms and motifs, the clay-artist expresses various emotions, moulded in stories.

Open Imagination/ Fan Club

Selected picks for the latest issue from our Fan Club submissions.

07

Figures IconWatch 01 Nude. The girl trying to wrap herself in her own

arms. A reflection of how valuable you consider yourself.

02 Blue-Black.

Candid portrait of a model.

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02

01

FashionFables Fashion is not something that exists in dresses. It’s in the sky, street and each idea that decode the way we live and respond to what is happening around us. A storyteller of dreams, characters, aspiration, fairy tales and more, fashion photographer Vinod Wakkchare, reflects on how he weaves those tales through his lens. creative_gaga Sept/Oct2012

03

03 Beauty. Diya Mirza’s portrait shot for Marie Claire.

Her expressions,

intense look with the mischievous smile were the focus.

04 Blue-Black.

Just being herself.

Portrays her emotions in the picture.

05 Nail Enamel.

Shoot for an ad campaign for an agency.

06 Silk Touch.

Shoot for an ad campaign.

Mumbai based fashion and lifestyle photographer Vinod Wakkchare assisted Mr. Atul Kasbekar, before deciding to fly solo. He has worked with many famous Indian fashion designers and celebrities.

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05

04

06

creativegaga.com

Figures GagaGod

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01

01 Snowflake.

Inspired by colour schemes and patterns that exist in nature.

02 Rainbow Unicorn. A bold, multi-coloured beaded necklace with a versatile look.

03 Sunrise. The choice of colour schemes and bead types make for an adaptable necklace that can be worn with a beach dress or an elegant sari.

04 Rainbow Disco.

Lets the wearer decide how she wants to make the statement.

02 creative_gaga Sept/Oct2012

03

A graduate from Parsons School of Design, New York, Riddhika Jesrani worked as a packaging design artist for four years before taking up jewellery design. After studying jewellery design from GIA, she started her independent label in Mumbai.

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04

BeadedBeauty They were a fad back in the 70s. They are redefining jewellery design now. Beads are adding contemporary sensibilities to classical thoughts to create jewellery for the women of today. Jewellery designer Riddhika Jesrani tells us how beads play a major role in creating elegant and modern jewellery designs. creativegaga.com

Figures GagaGod

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01

DesignMinimum “The idea is getting lost.” “How about a bigger logo?” “I can’t shorten the headline.” These are the often repeated lines in an advertising agency. For an art director, the challenge is to meet all such expectations in a single design. Senior Creative Director Denzil Machado explains how keeping designs minimalist and simple can meet all of these to satisfy both creativity and the brand objective. creative_gaga Sept/Oct2012

With a diploma in commercial art from L.S. Raheja School of Art, Denzil Machado started his advertising career with McCann in 2000. Now a Senior Creative Director, he has worked for brands like Reebok, Happy Dent White, Nirlep, Hanes etc.

01 Bhole Bhandari.

Packaging using traditional elements.

02 Bulbul Pandey. A strong yet simple idea.

03 Slipping Goat. A visual communication alone is enough.

04 Komal Kanya.

Packaging for Happydent Complete.

05 Slipping Rooster.

Campaign for Nirlep Non Stick Pans.

02

03

06 Slipping Rooster.

Campaign for Nirlep Non Stick Pans.

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Leave it to the audience. Advertising is different from other design areas like graphic designing and illustration. That’s because it’s an integrated communication that involves a union of idea, visual and words.

The idea, no doubt, plays the most important role. And then the art form must compliment it, which is where the challenge lies. The best way is to let the audience decode an idea, helped by a design. That’s when an artwork is able to achieve the objective for the brand, the client and the agency.

Make your visuals talk. The objective is to do more with less. It’s a great challenge to try and solve a problem visually, without saying much.

Especially when you have to say it all, integrating the product, idea, logo, copy etc., all in one communication. Unlike a film which has the support of a narrative or dialogue, along with music and moving images, visual communication in advertising has to be made powerful on its own. Making intelligent use of colours, motifs and patterns helps in doing so > 06 creativegaga.com

Gyaan MakeBelieve

56

Fahd Hussein Part of the OnSeed Artist Collective, he designs tees, merchandise & corporate promotional campaigns for a living.

Tools used Stock images Adobe Photoshop Brief To capture the moment when one’s emotions explode and, inadvertently, a bit of personal space escapes from inside, into the void.

ExtractingEmotion Every one of us responds to emotions in our own personal ways. But for all of us, it is an explosion.

Sometimes it is expressed through an outburst, at other times, it just submerges within. Every time we explode, we lose a little bit of us. Digital Artist Fahd Hussein captures a moment in that explosion to create his piece, ‘Extraho’. creative_gaga Sept/Oct2012

01 Found a collection of stock textures on the net that would be the building blocks for the image.

Found a wall texture and smoke/ ink in water shot.

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02 Dug out stock images of a broken egg shell and a jelly fish.

These would be part of the visual elements to be used.

03 Picked out an expressive face from T-gar’s stock collection on deviantart.com to create the ‘protagonist’ of the piece. Arranged the model’s face on top of the texture and erased out enough to force a seamless blend. Colour-toning the image helped in setting the mood. The green was chosen to give it a little ‘creep’ factor.

creativegaga.com

DesignPleasure FanClub

Urdhva Deshmukh

Music is Life. A typographic and graphic illustration.

The text is arranged in such a manner that it forms a face of a man with afro hair and glares.

Brief Not Ok Please. A typographic graphic digital illustration inspired from one of the most common quotes. The text is arranged in such a manner that it forms the front side of a highly colourful truck. This graphic was used on a postcard.

86

The Piper and the City.

The situation was as dire as the decrepit city in front of him. He was on top of a rampart, regarding the sight. All he had was a pipe.

Kabir Shah

Steampunk Rickshaw.

A machine put together by a socially awkward scientist who wanted to break the norms of design generally expected by the masses.

Send us your work at Fame@CreativeGaga.com and get connected on Facebook/CreativeGaga

creative_gaga Sept/Oct2012