Rise of Visionary Digital Artist Pg 28
Aashit Singh
Experience the hues of Weather Nadees Prabou
Pg 42
# 36
Good UX, Not By Chance Arun Pattnaik
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Featured Folks
A bunch of insights, techniques and inspiration from the best creative minds of the country.
Aashit Singh
Nadees Prabou
Arun Pattnaik
Ram Gudipati
Prince Pal
Visionary Digital Artist
Watercolour Artist
UX Designer
Founder of Brand Harvest
UX Director & co-founder at Think360 Studio
P. Jayakumar
Nasheet Shadani
Anandhi Hariharan
Sathish Natarajan
Sahil Trivedi
CEO at Toonz Media Group
Creative Strategist & Illustrator
Lead UX Designer at Lollypop Studio
Lead UI Designer at Lollypop Studio
Concept Artist
Editorial Team
Advertising Team
Editor-in-Chief: Nitin Tiwari Nitin@CreativeGaga.com
Chief Marketing Officer: Sudhanshu Srivastava Sudhanshu@CreativeGaga.com
Art Editor: Anureet Kaur Phul Anureet@CreativeGaga.com
Branding & Mktg. Consultant: Anuj Rampal Anuj@CreativeGaga.com
Features Writer: Rutvi Ashar Rutvi@CreativeGaga.com
Sales & Mktg. Consultant: Sanjeev Anand Sanjeev@CreativeGaga.com
Features Writer: Mohnish Dhagat Mohnish@CreativeGaga.com
Distribution Executive: Pankaj Bhardwaj Pankaj@CreativeGaga.com
Operations Editor: Pragya Bharti Pragya@CreativeGaga.com
Contributors
Designer: Shelesh Kumar Shelesh@CreativeGaga.com
Saloni Agarwal, Ravi Chavan, Sahil Thappa, Veena Shree Ramesh, Krishna KS, Surjit Kaur, MP Tiwari, PPS Phul, Jaspreet Singh
Published by
Open Bracket Publication aims to publish trade-specific, knowledgerich magazines. Creative Gaga is our launch product, aimed at graphic design, animation, illustration, photography, product design and contemporary art. ŠOpen Bracket Publication 2010. All rights reserved. No part of this magazine may be used or represented without the written permission of the publisher. Creative Gaga is not responsible in any way for the views expressed by the artists. The copyright of the artworks rests with the artists themselves. Directors_Nitin Tiwari & Anureet Kaur Phul Financial Consultant_KSMC & Associates New Delhi 72, Bangla Chowk, Neb Sarai Village, New Delhi 110068 t. 011 64722077
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Contents Creative Gaga Magazine - Issue 36
Visionary Art 28
Illustration 20
Mymedisyn App
Concept Art
by Pavan Rajurkar
61
Psyṛtambara Prajñā
by Aashit Singh
Happening Around! Inspiring Trends
Pg 08-11
Modern Murals by Shigil Narayanan
Spendthrift
Pg 12-13
A bunch of thoughtfully designed stuff that you can acquire.
A glimpse of traditional Kerala.
Engineering The Art by Sagar Gajjar See how playful lines come alive.
Mayan Sculpture
by Sahil Trivedi
Project focus
Pg 14-27
Childhood Cravings by Ranganath Krishnamani A nostalgic interpretation of simple pleasures.
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Digital Art
Bollywood Stories by Pavan Rajurkar
16
A slice of tangy India.
A universe of Monochromes by Ankita Shinde Empowering individuals.
Figures EARLY RISER
Pg 28-35
Visionary Ascension by Aashit Singh
The void in the vivid.
gaga WORTHY
Pg 36-40
Building Personas by Arun Pattnaik
Revolving around the user experience makes a better design.
Vivid, Colourful Bangles
by Ranganath Krishnamani
Gaga God
Pg 42-47
Hues of Weather by Nadees Prabou
The power of weather. Watercolour 44
STUDIO SCOPE
Pg 50-55
Brand Shapers by Brand Harvest
Designing with clarity.
Vantage view ‘Ad’ ing Change by Nasheet Shadani
Pg 48
App-lying Trends by Prince Pal
Pg 49
Transition Times by Anandhi Hariharan
Pg 56
Animated Highs by P. Jayakumar
Pg 57
Personalised Projects by Sathish Natarajan
Pg 58
Insights into advertising!
The trending ways of apps!
The areas of UX to focus on.
Bullock Cart
by Nadees Prabou
Bright projections for Indian animation
Key changes in UI Design!
Gyaan
UX Design 36
Steady Connect by Sahil Trivedi
Pg 60-63
Not by Chance by Arun Pattnaik
Pg 64-68
The art of gradual formation.
Giving good experience to your users.
Designer Life! 15mm of fame
From The Basics! by Syama Menon
Designing with shapes!
Recreating Memories By Shantanu D Solanke
Stealth project
by Arun Pattnaik
Combining sounds, colours and textures.
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Pg 70-73
01
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Aashit Singh
Born in the northern part of India, psychedelic artist, he resides in Mumbai. He loves nature and draws his vivid imaginations from connecting with it, which result into the far-fetched genre of illustrations. theare.co.in
Visionary Ascension How does one express forms that cannot be seen by the naked eye; heard by the ear, or even felt by touch through visuals? That process is what visionary digital artist Aashit Singh, takes us through, as he explains the various aspects that go into such an act. Creating The Dream. ‘Visual Enlightenment’ and ‘Illuminated Refinement’, generally, are the two most inspiring inner states to convey otherworldly imagery. The intense and deliberate use of progressive imagery and symbolism replicating itself on either side (i.e. reality or dream) helps produce that uncharacteristic effect - mainly due to the merging of the stories and the elements that help narrate it. Likewise, highlights, ethereal and vivid colour tones enhance the illusory environment of the artwork. A lot of elemental play also exists between the revealed and the exposed. The fine balance of the detailing in these elements is most important for the subject and its environment, giving a more subtle amalgamated look and feel to the overall imagery
02
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42
GagaGod
Hues of Weather Mimicking nature is no small task, especially when it involves a moody and constantly swinging factor such as the weather. Yet, watercolour artist from Pondicherry, Nadees Prabou, attempts to bring to life nature’s aspects in the most realistic representations possible, through his watercolour paintings of different weather situations.
01
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Issue 36
01,05
02
Rushing cattle. The fury of bulls as they make their way across the ground, splashing and thudding through their path, as they gallop and leap in a collective effort. The splash of red and brown represents their furious dash.
Rainy storm. A rainy day in full force, causing a sense of havoc amongst pedestrians, while they try with all their might to hold onto and shield themselves with their umbrellas.
Nadees Prabou
is a watercolour artist from Pondicherry. The weather of the location excites him as a subject for his paintings, as he’s always had a fascination for it (especially the monsoon season), which reflects in his works. His paintings have been exhibited in various art galleries, across south India. nadeeswatercolours.blogspot.com
02
Inspiration shapes and gives flow to one’s work. Inspiration is important, and being inspired is what gives direction to not only your chosen style of art but also the way you actually conceive it during execution; unfold it on the canvas, and finally manifest it as a whole. Likewise, the weather has always inspired Nadees Prabou, ever since his childhood. He’s always admired the varying force and power of nature, and the impact it has on the surroundings, including the lives of beings (be it trees, animals or people) that are subject to it. An example of this being evident would be factors such as the strong force of the wind, and the dampness everywhere around, portrayed in his paintings that depict the monsoon time
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43
58
Vantage View
‘Ad’ing Change Acclaimed Illustrator, Nasheet Shadani, employs his experience and know-how in the field of advertising to inform us about the constantly transforming nature of the field; the factors influencing these changes, and the effects of this going advancement.
Nasheet Shadani
Illustrator & Creative Strategist www.nasheet.in
Advertising, like any other creative industry, is about transformation. This process of transformation has been much faster in the previous few years. The art of communication has evolved from being merely ‘announcements’ to real time engagements. Earlier, it used to be very passive, but it is now becoming more and more active. These changes are based on the context of the social structure and related trends which existed then and the way they have become now, with respect to the current status of economy, technological leaps, means of communication, nature of aspirations and so on. With the ongoing advent of improvised and more innovative technology, new media emerges as a byproduct of the changing scene, and with the evolution of new media, new languages and behaviors are formed and cultivated. Smart brands are those that are more open and quick in adapting to these upcoming changes. Each and every day, we are bombarded with more and more information and visuals, in all sorts of ways. Our brain automatically starts filtering information i.e. if an ad looks like an “ad”, it will be on the top of a person’s ‘ignore-this-list’.
This demands a relook at how we are going to create advertising. Less text and more visuals that clearly communicate the point; videos that work without sound; messages that are delivered in the first few seconds, and worthdisrupting content are few of the advertising needs based on how people respond to ads these days. India is coming out to be one of the fastest growing online populations. This revolution needs to be smartly encashed. For example, on platforms like Facebook, a great idea from a small startup can reach millions of welltargeted people, through a single click. The future is going to be even more exciting. Technology cannot save a bad idea. No matter how technology-driven we become as a society, the pressure will always be on thinkers. A great idea put strategically across various media is the hack
Technology and the fast-paced culture is also changing the way we focus our attention. According to a Microsoft research, the attention spans of people have dropped from 12 seconds (in 2000) to 8 seconds (2015).
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