Pay heed to your heart Pg 30
Archan Nair
The Freelance Finance Guide Pg 44
Sachin Puthran
#37
Understand the Startup Dilemma Ashish Deshpande
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ARCHAN NAIR
Your Dose of Inspiration
Cre a t i v e G a g a . c o m
SPECIAL ON
Pitch Your Dream Client
behind his work on p46
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Featured Folks
A bunch of insights, techniques and inspiration from the best creative minds of the country.
Kartik Iyer
Praveen Das
Archan Nair
Lavanya Naidu
Loris F. Alessandria
CEO of Happy McGarryBowen
Managing Director of Happy McGarryBowen
Visual Artist, Illustrator & Digital Artist
Freelance Animator and Illustrator
Freelance Illustrator & Art Director
ASHISH DESHPANDE
Sachin Puthran
Preeti Vyas
Ron Kahlon
Shreya Shetty
Co-founder & Director of Elephant
Founder Director of Thatzit.com
Chairwoman and Founder at VGC
Founder of Ron Kahlon Photography
Freelance Concept Artist and Illustrator
Editorial Team
Advertising Team
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Published by
Open Bracket Publication aims to publish trade-specific, knowledgerich magazines. Creative Gaga is our launch product, aimed at graphic design, animation, illustration, photography, product design and contemporary art. ŠOpen Bracket Publication 2010. All rights reserved. No part of this magazine may be used or represented without the written permission of the publisher. Creative Gaga is not responsible in any way for the views expressed by the artists. The copyright of the artworks rests with the artists themselves.
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Contents Creative Gaga Magazine - Issue 37
Illustration 58
Digital Art
Iron Maiden
30
by Raj Khatri
Illustration 11
Atonal, 3D digital Art
by Archan Nair
Happening Around! INSPIRING TRENDS
Pg 08-11
Stories of Love by Priya Amrut Shinde
SPENDTHRIFT
Pg 12-13
A bunch of thoughtfully designed stuff that you can acquire.
An unconventional version.
Rooted in Nature by Thokchom Sony Celebrating home, culture & nature.
Wild Orchid
PROJECT FOCUS Soles of Punjab by Tasneem and Gauri Foot(wear) Care.
by Thokchom Sony
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Pg 14-22
Naturally Royal by Green Goose Design
Illustration 46
A touch of luxury to the natural.
The Trad Type by Askhata Chourey A totally Indian touch.
Figures EARLY RISER
Pg 24-29
The Cherished Challenges by Lavanya Naidu The labour of love.
ICON WATCH
Pg 30-37
Heed to the Heart by Archan Nair Heart over head.
ION Bank
by Loris F. Alessandria
STUDIO SCOPE
Pg 38-43
Simply Being Best, Disruptively by Happy MGB
Merging simplicity and disruption.
MADE IN
Illustration 24
Pg 46-50
Open Ways by Loris F. Alessandria
Keeping the spectrum open.
VANTAGE VIEW Freelance Finance Guide by Sachin Puthran
Pg 44-45
Getting the figures right!
Freelance Money Matters by Shreya Shetty
Pg 51
Getting freelance finances right!
The Startup Dilemma by Ashish Deshpande
Pg 52-55
The working role of designers with startups!
National Context, International Appeal by Paul Sandip
Pg 56
Conquering the Competition by Preeti Vyas
Pg 57
Going Desi, the foreign way
Four
by Lavanya Naidu
Winning in Style!
Gyaan
Print Design 38
Pure Iron Love by Raj Khatri
Pg 58-63
Land Scopes by Ron Kahlon
Pg 64-69
Adding depth to casual strokes.
Have a look at how to romanticise the land.
Designer Life! 15MM OF FAME
To each his own! by Kalyani S.Naravane Finding your direction!
Festive Myntra
by HAPPY MCGARRYBOWEN
Spreading desi-ness By Amirkhan Pathan
Capturing much loved Indians through art.
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Pg 70-73
30
Icon Watch
01
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Issue 37
Archan Nair
Archan Nair is a self- taught Visual Artist, Illustrator and Digital Artist, specialising in mixed media, illustration, and digital art. He’s collaborated with various companies and individuals such as RedBull, Sony, Kanye West and Chris Brown. archann.net
HEED TO THE HEART Self- taught Visual Artist, Illustrator and Digital Artist, Archan Nair, describes how tagging along with one’s heart and going by what one knows within, helps to create one’s best works and let the best within them flourish. CG. What role do you feel the expressive use of colour plays in what you intend to convey? AN. I don’t think of colours too much. If they need to happen, they automatically get translated into the work. And, if the visual does not require any, that too flows out. Though, I love how at the end, colours fuse together to create layers of storytelling, mystery and fascination. CG. What idea/intention forms the core of what you depict, and which elements do you feel are essential to manifest them? AN. My work has been a reflection of my journey, and that journey is deeply fascinated by the mystery we call existence – how everything interacts and reacts with each other, and where we all originate from; how things are not what they seem, and the more we dig deeper, the more weird and bizarre simple things seem to become, all at the same time. I love that reality cannot be understood, and the attempt to understand it is constantly showcased into what I create
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31
52
Vantage View
01
The Startup DILEMMA Last few years, India has seen a steady rise in design consulting needs from new mushrooming businesses, commonly referred as ‘Startups’. These are not necessarily the love child of newbies but also some industry veterans or serial entrepreneurs taking on new business challenges, who understands the importance of design. Here, Ashish Deshpande explains the pros & cons of designing for startups.
A motivating enterprise environment in India, propelled by several industry & government initiatives has helped create a breed of entrepreneurs high on enthusiasm, technology savvy and willing to take the risk on new product service formats. Design is playing a crucial role in their journey as well as successes and there is increasing acceptance to the use of design in building a resounding brand & quality of product or service application. Paperboat is great example of a recent startup success story where one can observe design playing a key role. However, working with startups has its own unique hiccups and thrills
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Issue 37
53
ASHISH DESHPANDE
is an Industrial Designer, Cofounder & Director at Elephant. An alumnus of National Institute of Design, Ahmedabad, he is a keen Design Thinker, a past member of India Design Council & Jury for India Design Mark. He is also a mentor for Design led Innovation for Start-up’s and DT workshop master for corporates. He is Product Design jury for 2017 Cannes Lions. elephantdesign.com
02
03
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Tel : (+91) 11-47239400 Tel : (+91) 22-40100276 Tel : (+91) 9866591995
2017 Wacom Company Limited. Wacom, the logo is registered trademarks of Wacom Company Ltd. All other company names and product names are trademarks or registered trademarks of their respective owners.
More details visit Wacom.com
Issue 37
Shreya Shetty
Freelance Concept Artist and Illustrator www.shreyashetty.com
FREELANCE Money Matters
LA-based freelance concept artist and illustrator, Shreya Shetty, shares her insights about handling and organising finances as a freelancer, so that it no longer feels a daunting task.
Working as a freelancer means you have a wear a lot of hats. Being smart about your finances will allow you to continue to operate smoothly. Here are some ways to help you through the ups and downs of the freelance life.
KNOW YOUR WORTH
Charging a below par rate is going to hurt you, over time. Talk to your peers and know the general rates. Sources like ArtPact, Glassdoor, etc. help find out the hourly and per piece rates for illustrations and such.
BUDGET FOR TAXES
Freelancers pay at a higher tax rate. Consider this when you quote your prices, and budget for this when you have expenses. Virtually, all work related expenses can be written-off as business expenses. Find out all possible allowed business expenses that you can claim as a freelancer. Be sure to keep your personal and professional spending separate.
CONSISTENT CLIENTS
Try to have consistent clients so you know that you will be making a certain amount per month. Also, don’t put all your eggs in one basket. Try to have a couple of different clients, so even if one stops commissioning work, you won’t be out of work.
INVOICING
Be prompt about sending in your invoices as soon as the job is done. Most of the bigger companies have fixed billing cycles so if you are late and don’t send your invoices in by a certain time, it might take up to the next cycle to get paid.
PASSIVE INCOME
It’s always great to supplement your commissions with passive income. This means that you can generate revenue with minimal effort, based on the work that you have already done. Examples of this would be Print on Demand (POD) services for prints, licensing; selling content like tutorial videos, brushes, and so on.
PLAN DOWNTIME
Plan for the downtime and try to save up at least 3-6 months of your basic living expenses. When you start out keep your overheads low, embrace the frugality till you know you have saved up enough to not panic if the work dries up for a while
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51
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