Creative Gaga - Nov/Dec 2014 (Preview)

creative

200/www.CreativeGaga.com

VOL4/ ISSUE6

Nov/Dec 2014 the enthusiastic creative journal

MAKE. BELIEVE.

Fairytale Journey of Chris Beatrice

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Contents EXHIBIT 08____TrendFeed Inspiring design with potential to be influential.

10____SpendThrift Thoughtfully designed stuff that you can acquire.

12____NewsFeed Just concluded creative events.

14____Illustration to the Rescue/ Nithin Rao Kumblekar Shows us how illustrations are finding their place in Indian advertising.

16____Questioning Illustrations/ Rishi Dev Marries top-notch design work with the existential quest.

FIGURES 18____Extremely Graphic/ Prakhar Singh Graphic Designer and Illustrator, talks about designing for advertising.

22____Illustrated Ideas/ Nasheet Shadani Renowned Associate Creative Director(Art), on the importance of combining ideas and illustrations.

28____Real Appeal/ Vijaykumar Arumugam On how real life inspires the imagination.

34____Who’s That/ Nikhil Shinde Mixes the expected with the unexpected to create powerful digital paintings.

40____Insight in Sight/ Karthik M An advertising maverick and illustrator, taps into unique spaces to generate thoughtprovoking designs.

44____Advertising Illustrated/ Wise Advise Advertising moguls and celebrated Indian Illustrators share their views on the past, present and future of illustrations.

48____Damsels in Press/ Gabriel Moreno Spanish Illustrator, captures the beauty of women to form the crux of his style.

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54____Make. Believe./ Chris Beatrice A US based illustrator, is all about creating pictures that add to a story and not replicate it.

GYAAN 62____Character This/ Shijo Varghese Illustrates Captain Jack Sparrow right before our eyes.

66____Guided Tour/ Nithin Rao Kumblekar Takes us on an enlightening journey of his work. Created for this issue cover.

PODIUM 72____Restless & Young Art/ Jayesh Seth This young artist has always been intrigued to experiments in myriad forms.

73____Information Display/ Yatish Asthana The designer takes us on a tour of his world of infographics.

74____Illustrative Expressions/ Pratap Chalke Tells many intriguing stories through illustrations.

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DESIGN PLEASURE 76____Talent Meets Top Spot/ Antaragni 14 Winners showcase their talent and work.

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Illustrated Ideas Advertising is one such arena where one can achieve as much as they’d like; provided, that they’ve got the skills, talent and ofcourse the courage. Nasheet Shadani, believes it’s for every illustrator to make the most of this opportunity and create magical pieces that can manifest themselves as memorable communications.

If the idea is the soul of any work then Illustration is the body.

It is common belief that it’s tough for a fresh college graduate to walk in with a portfolio and land into advertising directly. Common notions are that one needs ‘contacts’ and ‘references’. That’s not true. A good portfolio is the key into this exciting world, provided that the work contains not only cool designs and illustrations, but strong and unique ideas behind them as well. Once you make your way in, the world is yours. And for an illustrator, it’s a very exciting place.

There is a bit of illustration in everything you create, whether it’s a logo design, typography, calligraphy or even a photo shoot.

Love problems more than solutions.

Pablo Picasso once said, “God is really only another artist. He invented the giraffe, the elephant and the cat.

He has no real style, He just goes on trying other things”.

Once a new style is cracked, the job is done. Then it’s all about moving on to explore something new. It’s important to go for the best style that suits the brief rather than retro fitting what you are good at. It also depends on the brief, if the best solution is a minimal vector graphic then why waste energy and time in creating intricate miniature art?

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Do the doodle.

Whatever is the result, it all starts with a doodle. Never sit on the computer directly. It is always better to think, let your subconscious work on the problem >

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Nov/Dec 2014

A prominent advertising professional, Associate Creative Director, Nasheet Shadani currently works at Grey, Singapore with experience in leading agencies like McCann and Ogilvy Delhi.

A pass out from Jamia Millia, Faculty of Fine Arts, Delhi, he has worked for leading international campaigns including clients like LaSalle College of the Arts, GSK Panadol and Horlicks.

01 03 MONKEYS, SQUIRREL. Series of posters for Vodafone using animals to convey the various product benefits.

02 COUPLE. A print ad to show the ill effects of bad breath in a funny way.

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01 VODKA CRUISER. This digital art is made using multiple artistic mediums and tools such as pencil, ink, marker, watercolor, and digital art.

02 PREMIUM McWRAP. A vibrant and meaningful background complements the product being advertised.

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Nov/Dec 2014

Based in Madrid, Gabriel Moreno is best known for his work in advertising and whose illustrations have been frequently featured in leading publications. A BFA graduate from the Universidad de Sevilla, he has worked with international clients like Coca-Cola, Nike USA, Rolex and Victoria’s Secret in addition to developing his personal line of art.

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Damsels

IN PRESS

The beauty of a woman is pure and refreshing; every man would agree.

Spanish illustrator, Gabriel Moreno, is no different. Charmed by the raw beauty and behavior of the female form, his artworks capture them through graphic and elegant imagery to make a mark in advertising.

He talks to us to tell us more.

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FIGURES_MadeInUS

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01 A DRAGON AND HIS FRIENDS. Young or old, this piece conveys that fairytales appeal to almost everyone.

02 CRICKETS OF SUMMER. This beer bottle label makes use of interesting elements to portray the image of the brand.

03 SWAN SWORD. This ethereal and intricate design was designed as a promotional piece for The Valkyrie Sagas.

Nov/Dec 2014 Chris Beatrice is a US based illustrator. With a Bachelors of Fine Arts from Massachusetts College of Art in Boston, his work has graced the covers of classic books such as Gulliver’s Travels, Robinson Crusoe etc. in addition to children’s books, games and packaging. His clients include leading names like MacMillan, Scholastic, Disney/Hyperion, Penguin, etc.

Make. Believe.

Childhood memories and stories are two things we can never let go of. Giving form to characters and shape to fairytale stories, US illustrator Chris Beatrice is the hand behind those wondrous drawings that we read instead of the words themselves. He talks to us about his style and shares his journey.

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