Creative Gaga May - June 16 - Preview

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200/www.CreativeGaga.com

VOL6/ ISSUE 3

May/June 2016 the enthusiastic creative journal

Be A Calf of Elephant Design mentoring strategy of Ashwini Deshpande p47

DO MULTIPLE THINGS. BE YOUR BEST.

Says Rajaram Rajendran p48

Gopika Chowfla is looking for someone who

Wants To Be Someone p50

r: Cove

A ANIMTE PLAbNy

let Chap e c i r ty B r. Xer aka M

behind his work on p46 Read all pages by subscribing on Magzter.com or CreativeGaga.com

Featured Folks

A bunch of insights, techniques and inspiration from the best creative minds of the country.

Gopika Chowfla

Founder of GCD Studio

Anjali DSouza

Visual and Graphic Designer

creative

Ashwini Deshpande Co-founder of Elephant Design

Minal Dusane-Mali Freelance Illustrator & Graphic Designer

200/www.CreativeGaga.com

VOL6/ ISSUE 3

May/June 2016 the enthusiastic creative journal

Be A Calf of Elephant Design

Tips by Ashwini Deshpande p47

p50

Vinita Jakkal

Graphic Designer

Ranganath Krishnamani

Abhishek Sawant

Multi-disciplinary Designer

Visual Designer

Deval Maniar

Pranita Ranade

Communication Designer

Assistant Professor Symbiosis Institute of Design

Editorial

Advertising

Editor-in-Chief_Nitin Tiwari Nitin@CreativeGaga.com

Chief Marketing Officer_Sudhanshu Srivastava Sudhanshu@CreativeGaga.com

Assitant Editor_Kiran Aulakh Kiran@CreativeGaga.com

Branding & Mktg. Consultant_Anuj Rampal Anuj@CreativeGaga.com

Feature Writer_Rutvi Ashar Rutvi@CreativeGaga.com

Sales & Mktg. Consultant_Sanjeev Anand Sanjeev@CreativeGaga.com

Art Editor_Anureet Kaur Phul Anureet@CreativeGaga.com

Distribution Executive_Pankaj Bhardwaj Pankaj@CreativeGaga.com

Operations Editor_Pragya Bharti Pragya@CreativeGaga.com

Contributors

Designer_Gitesh Gupta Gitesh@CreativeGaga.com

Says Rajaram Rajendran p48

Wants To Be Someone

Filmmaker, Digital Artist Musician and custom Motorcycle builder

Designer_Shelesh Kumar Shelesh@CreativeGaga.com

DO MULTIPLE THINGS. BE YOUR BEST.

Gopika Chowfla is looking for someone who

Rajaram Rajendran

: Cover

A ANIMTE PLAN by

let Chap Brice Xerty Mr.

Surjit Kaur, P.P.S. Phul, M.P. Tiwari, Jaspreet Singh, Aman Khanna, Pulkit Oberoi, Sneha Subramanyam, Jayashree Babar, Bhavya Gupta, Parul Vahanvati, Brice Chaplet aka Mr.Xerty

aka

Open Bracket Publication aims to publish tradespecific, knowledge-rich magazines. Creative Gaga is our launch product, aimed at graphic design, animation, illustration, photography, product design and contemporary art.

New Delhi: 72, Bangla Chowk, Neb Sarai Village New Delhi 110 068 t. 011 64722077

Š Open Bracket Publication 2010. All rights reserved. No part of this magazine may be used or represented without the written permission of the publisher. Creative Gaga is not responsible in any way for the views expressed by the artists.

The copyright of the artworks rests with the artists themselves.

Chandigarh: 3177, Sector 21-D, Chandigarh 160022 t. 0172 4013910

Directors_Nitin Tiwari & Anureet Kaur Phul Financial Consultant_KSMC & Associates

w. www.CreativeGaga.com

Manchester, UK: 19, Prestage Street, Levenshulme, Manchester t. +44 7818287434

Read all pages by subscribing on Magzter.com or CreativeGaga.com

R

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Contents Happening Around!

GYAAN!

08____TrendFeed Inspiring design with potential to be influential.

46____Best of Both Worlds/ Ranganath Krishnamani Understand everything possible to discover and sharpen your core skills.

16____SpendThrift Thoughtfully designed stuff, you can acquire.

14____The young entrepreneur/ Aastha Bhattacharya A self-initiated project ‘The Jumble Jar’ allowed her to be both the boss and the artist 16____Gujarati Haiku/ Deval Maniar Typography posters showcasing Japanese poem Haiku in Gujrati script.

18____Buy in India/ Arjun Makwana A series of minimalistic posters aimed to touch a key social issue, begging.

20____Meditative Mumbaikar/ Deepali Karanjavkar The royal Indian bird taking shape using the intricate paper craft

47____Calf of Elephant Design/ Ashwini Deshpande Know how you can be part of the India’s top branding team.

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48____Do Multiple Things.

Be Your Best./ Rajaram Rajendran Get clarity on to doing multiple things and still be your best at them.

50____To Be Someone!/ Gopika Chowfla Learn what she expects out of young designers.

51____Dream on Your Toes/ Vinita Jakkal Nothing comes easy, not even dreams!

52____Digital Portfolio or The Printed One?/ Pranita Ranade Don’t be a confused soul anymore!

FIGURES! 22____The Versatile Young Designer/ Anjali DSouza With youth on your side, exploring your horizons can better your design sense.

DESIGNER’S LIFE! 56____Designs For All/ Aman Khanna Designs for the practicalist, the dreamer and the ones in between.

28____Design Should Solve/ Minal Dusane-Mali Satisfy your client with your designs!

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34____True to Yourself/ Abhishek Sawant Grow in a team while managing it.

40____Meticulous Minimalism/ Ranganath Krishnamani Know the inspirations behind the minimalistic masterpieces.

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FIGURES_GagaGod

01 02 A strong expression of facial features from Ranganath’s digital sketch pad.

03 04 05 In collaboration with 100 Watts Designs, Ranganath created coasters and prints of architecture and heritage in the breathtaking city of Lucknow.

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02

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May/June 2016

Ranganath Krishnamani is a multi-disciplinary designer who specialises in Illustration, User Experience and Art Direction. He draws inspiration from vintage architecture, street art and machinery. He loves traveling and exploring new trails on his bicycle.

Meticulous

Minimalism Ranganath Krishnamani, an illustrator who is driven by passion, is a freethinker, a obsessive doodler and loves architecture, has developed his own distinctive style and emphasis on enjoying the process of creation. Here he explains, how design can be descriptive as well as simple at the same time.

Lure of tradition.

Architecture, urban settings and historical detailing is clearly evident in the illustrations Ranganath creates. The right mix of colour is enhanced by a sound knowledge of scale and proportion; while minimalistic detailing is his specialty. The flat colours almost seem to be in the third dimension due to extensive yet subtle layering and innovative typography. The project done in collaboration with 100 Watts Designs that celebrates city architecture is a perfect display of Ranganathan’s love for minimalism and architecture.

Jack of all trades.

As a designer it’s tempting to dip toes into varied mediums and explore in order to help find your identity and also demonstrate that you can work on diverse types of projects. But its important to step back from time to time and consciously focus on putting together the projects that had you most excited. Presenting yourself too thin may make it a bit harder in the long run. It is probably better to be not just jack of all trades but also become master of all >

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GYAAN_Experts Advice

Do Multiple Things.

Be Your Best.

By Rajaram Rajendran If you are unclear, maybe even confused souls who have the interestfeet plonked onto many things at once then this is for you. But in case you’re a clear-headed and know what exactly you should be doing, you’re lucky, you’re awesome, and you can totally skip this article.

So here we go. Full speed ahead! Say your prayers.

1

It’s okay not to specialise But the thing to understand here is that it takes years for you to be good at anything.

Yes, years. After a year you might feel that you’re really good, but more often than not that’s just newbie arrogance, which will of course, pass as you learn more.

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2

Now for some good news It’s not a linear scale. If you want to be good as a digital artist, an app designer, and a film editor, it doesn’t take three times the number of learning years.

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May/June 2016

A 1989 graduate of National Institute of Design, Ahmedabad, India, Ashwini Deshpande is the co-founder of Elephant, India’s largest independent integrated design consultancy with offices in India & Singapore. She is also an active founding member of the Association of Designers of India. She has done many awardwinning works for global brands in automobile, engineering, FMCG, food service, healthcare & personal care segments.

BE A Calf of Elephant Design Every design student or graduate dreams of interning with the best agencies or studios and Elephant Design tops the list. Ashwini Deshpande, the co-founder of Elephant Design shares their well thought strategy behind selecting and mentoring interns each year just like how an elephant will mentor their calf to be part of their family.

As a student of NID, I was an intern at Lintas & Module Studio in Mumbai around 1986-87. First one made me realise that I didn’t want to make a career in advertising and second one gave me the confidence to be an entrepreneur.

I can say this with conviction that my learning was far wider than the specific projects or work done in those internship months. And I can never be grateful enough to those who mentored me then.

At Elephant, we have interns not only from design & management institutes in India, but also from Turkey, Singapore, France, The Netherlands, USA & Mexico. Idea behind accepting interns from diverse disciplines and cultures is to make Elephant culture richer & more inclusive.

We strongly believe that an intern needs to have a good mentor who is patient, has empathy & encourages experimentation. So we never invite more interns than we can mentor. Out of a hundred odd expressions of interest, we select about ten interns every summer.

We do look at the portfolio, but more importantly, we look at the readiness to become part of a large team and learn from everything that goes around in a very busy design studio.

Design is not a solo game. Anyone who is too focused on his/ her project is not welcome, as they would not integrate with the spirit of teamwork at Elephant. What we promise is a role in the team and expects the intern to enjoy the ride.

We also hire fresh graduates from some of the design schools in India and from them we expect passion to experiment, enthusiasm towards teamwork and ability to articulate ideas through visual story-telling. We like people who are curious, positive and flexible <

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