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VOL5/ ISSUE6
Nov/Dec 2015 the enthusiastic creative journal
How digital is changing design? by Deepti Pant p67 r Cove
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DESIGN MELA
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EXHIBIT_TrendFeed
TrendFeed Inspiring design that has the potential to be influential.
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Nov/Dec 2015
01 02 03 04 05 06 LIFE IN A METRO. Metro is quite a fun ride at anytime. Some of us love it, some hate it but we all have to deal with it. These series of posters depict how a daily commute looks like from a third person point of view and offers some really interesting insights on people and their behavior. Taak Jhaak, Rat Race, Laila Majnu, Aise na mujhe tum dekho, Khaao aur khaane do, Alien attack, Hum saath saath hain, Mast Malang, Show stopper, Loot sako to loot lo, Dharna pradarshan,.
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People Perspectives Designs with a human touch is what people look for. And designer Ashwani Nagar understands that concept very well. His designs maintain the feel and emotion that resonate with people which in turn helps them connect to the artwork at first sight.
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Inspired by mundane events and interesting everyday people, one of his projects called Life in a Metro depicts his acute sense of observation of how people behave and react while undergoing their daily journey to and fro from work to home. Collaborating with art partner Manish Minglani, these series of 12 posters offers a microscopic view on peoples’ everyday actions and misbehaviour which serves as a mirror for them. Made using sketchbook, Photoshop and Illustrator, this artwork symbolises how humour can help educate and create positive change in society <
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FIGURES_EarlyRiser
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01 Monday BLUdle - Teri Maa Kaa. Inspired by daily experiences, these quirky illustrations are created and updated every Monday to do away with Monday blues. 02 05 Monday BLUdle -The Ambigram Wo-Man. Inspired by daily experiences, these quirky illustrations are created and updated every Monday to do away with Monday blues. 03 Monday BLUdle Monday morning be like, Careless, donâ&#x20AC;&#x2122;t give a f@% k. Inspired by daily experiences, these quirky illustrations are created and updated every Monday to do away with Monday blues.
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Nov/Dec 2015
An Applied art graduate from Rachana Rachana Sansad College of Arts, Jalpa Shah is a Mumbai based designer. With majors in Typography, she currently works with Ogilvy and Mather as a Visualizer.
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Quirky Quotient
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Designs can make use of various modes of expression to meet desired results. Some are simply and minimal whereas some can be loud and boisterous. The latter is a path that Visualizer Jalpa Shah takes on her designs. Using loud colour combinations, fun elements and some bit of humour, her designs are a perfect recipe for a memorable design experience. More on how she achieves what she plans.
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GRADUATESHOWCASE_2015 Student: Vinita Jakkal Course: PG Diploma in Graphic Design College/Institution: MAEER’s MIT Institute of Design Graduation Year: 2012-2015
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Adaptable Design Graphic designer, illustrator and photographer Vinita Jakkal based out of Pune, enjoys working on branding, packaging & UI projects. She is currently working as a visual designer at Deloitte Digital, Mumbai. It is critical to understand the category of people for whom you are working with. For her project ‘swa pune’, she admits that designing an identity for a city was a challenging job. The name was derived from Sanskrit word “SWA” which means ‘My Own’, to strengthen the emotional bond between city & the people. Also, choosing the correct colours to evoke the desired emotions is very critical to the success of any project as colours can make or break designs. Vinita believes that the design should be always dynamic so that it can easily get adapted. Small thing that makes her happy and satisfied, it can be a free bird, smiling child, happy dad, proud brother, caring mother all become inspiration for Vinita to live her life to the fullest. 02
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Nov/Dec 2015
01 Jagruti Brouchure & Leaflet. A small initiative of rural study & spreading social awareness through simple collateral designs like brochure, leaflet and posters. 02 One Dream Identity. One Dream is an initiative by IIT Bombay and IIM Ahmedabad alumni that aims to bridge the employability gap and help the students get the best possible career. 03 Mad Over Donuts Mobile Application. This app will help for MODâ&#x20AC;&#x2122;s business to reach many more customers. 04 05 Swa Pune Stationery & Identity. Branding designed to help increase respect, love, affection & sense of belonging in the natives & visitors towards Pune. 06 Kids Soap cum Toy Packaging. Packaging can be used as a toy while bathing & afterwards it can be used as a soap case < 03
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GRADUATESHOWCASE_2015
Student: Shana Paulose Course: PG Diploma in Graphic Design College/ Institution: MAEERâ&#x20AC;&#x2122;s MIT Institute of Design Graduation Year: 20122015 01
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Playful Artworks Since her school days, graphic designer Shana Paulose had always loved playing with pencil, paper and paint and also creating things out of nothing. To her design seemed like the obvious career path. She feels that the most difficult part of designing a logo or a brand identity is to get into the consumers head and try and picture what they want from the brand. Shana does a lot of user study and competitor research before starting a branding project, as she believes its essential to know exactly whom we are communicating with. Colours are an integral part of her designs as she strongly feels that they have a huge impact on the message she is trying to get across.
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She love looking at her artworks and finding a small part of herself in it, which no one else will be able to see. 01 02 03 Branding for MIT Institute of Designâ&#x20AC;&#x2122;s convocation. Used the phoenix bird as my underlying theme to describe the graduates from college who are born again and given a chance to explore the world through new eyes. 04 Ludovico Einaudi album design. To capture both young and old target audiences, selected the traditional route by depicting the composers face, but used a contemporary and youthful style to illustrate it <
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Nov/Dec 2015
Digital is changing the Design Students! Deepti Pant Head-School of Communication Media & Film, Pearl Academy
Digital, is creating new mental frameworks of thinking by cutting out many steps that were earlier needed to arrive at a final design. Thus, it is cutting out mental “noise” and is helping in the direct translation of thoughts, ideas and concepts into design and products. This gives time to students to concentrate more on the concept or the story then the execution. This time in hand helps in creation of multi layered products and communication paths. Presence of digital gives access to places outside physical boundaries thus creating global citizens. It liberates thought, in that sense, which permits thinking in dimensions which were earlier not available easily to human mind like range of structure and pattern, colours and concepts and geometry and the story. But the concentration has started to drift. The patience is on its way out. Deep dependence on digital is just not changing the way we think, but also the structure of our brains, our relationships and hence our emotional well-being, which directly effects the design process of a designer. Availability of too much information without on-ground experiences and interactions will also lead to solutions which are not wise. So for a design student, digital is a 2 way sword, if you want you can use it to liberate your sensibilities and iterate your ideas so the concept creation is multi-cultural and global, but what it is taking away is the patience which creation requires. If a design student is able to balance this, then digital is like Kalptaru tree, which will never stop giving <
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FIGURES_GagaWorthy
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Nov/Dec 2015
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GYAAN_MakeBelieve
Kishore Ghosh is a concept artist, currently working as an art lead at SERO Workmotion, Hyderabad.
Mystical Fantasy
Tools used â&#x20AC;˘ Adobe Photoshop CS6
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Nov/Dec 2015
Everyone dreams but only few can translate the mystical dreams into an artwork. We all can explain our dreams but describing each details and converting it in form, which everyone can understand and relate to require expert skills. How accurately concept artist Kishore Ghosh turns his fantasy into reality, he takes us through the journey of creating this mystical lost temple in deep forest. Read all pages by subscribing on Magzter.com or CreativeGaga.com
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