Keep It Essentially Indian Pg 36
Studio Kohl
With A Traditional Touch Luis Pinto
Pg 42
# 35
Evolve Every Error Shyam Deshpande
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Pg 62
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Your Dose of Inspiration
Nithin Rao Kumblekar
Cre a t i v e G a g a . c o m
SPECIAL ON
Festivity & Calendar Design
behind his work on p46
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Featured Folks
A bunch of insights, techniques and inspiration from the best creative minds of the country.
Mira Malhotra
Pracheta Banerjee
Nithin Rao Kumblekar
Meroo Seth
Shyam Deshpande
Founder of Studio Kohl
Illustrator
Freelance Illustrator
Illustrator & Designer
Illustrator/ Concept Artist
Abhishek Aggarwal
Samrudhi Desai
Vipin kv
amey chodankar
Shinoj padmanabhan
Freelance Graphic Designer
Designer
Visual Communication Designer
Illustrator & Art Director
Creative Controller
Editorial Team
Advertising Team
Editor-in-Chief: Nitin Tiwari Nitin@CreativeGaga.com
Chief Marketing Officer: Sudhanshu Srivastava Sudhanshu@CreativeGaga.com
Art Editor: Anureet Kaur Phul Anureet@CreativeGaga.com
Branding & Mktg. Consultant: Anuj Rampal Anuj@CreativeGaga.com
Operations Editor: Pragya Bharti Pragya@CreativeGaga.com
Sales & Mktg. Consultant: Sanjeev Anand Sanjeev@CreativeGaga.com
Features Writer: Rutvi Ashar Rutvi@CreativeGaga.com
Distribution Executive: Pankaj Bhardwaj Pankaj@CreativeGaga.com
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Contributors
Directors_Nitin Tiwari & Anureet Kaur Phul Financial Consultant_KSMC & Associates
Designer: Shelesh Kumar Shelesh@CreativeGaga.com
Surjit Kaur, MP Tiwari, PPS Phul, Jaspreet Singh, Monika Yadav, Aileen Chatterjee, Nayanika, Gazal, Meena Malhotra, Rajiv Kumar, Neha Gupta
New Delhi 72, Bangla Chowk, Neb Sarai Village, New Delhi 110068 t. 011 64722077
Published by
Open Bracket Publication aims to publish trade-specific, knowledgerich magazines. Creative Gaga is our launch product, aimed at graphic design, animation, illustration, photography, product design and contemporary art. ŠOpen Bracket Publication 2010. All rights reserved. No part of this magazine may be used or represented without the written permission of the publisher. Creative Gaga is not responsible in any way for the views expressed by the artists. The copyright of the artworks rests with the artists themselves.
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Contents Creative Gaga Magazine - Issue 35
Poster Design 18
Lee Denim
Illustration
43
by Vipin kv
Illustration 25
Archer of the Woods
by Luis Pinto
Happening Around! Inspiring Trends The Soulful Lines by Samrudhi Desai
Pg 08-11
Spendthrift
Pg 12-13
A bunch of thoughtfully designed stuff that you can acquire.
Bank on your strengths.
The Religious Pixels by Amey Chodankar Digitising the roots.
Lalaax
BULLETIN BOARD
Pg 14-15
Just concluded creative events, workshops and more.
by Pracheta Banerjee
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Poster Design 55
Project focus
Pg 16-22
Authentic Desi by Abhishek Agarwal Re-branding the India made sweets.
Poster Perfect by Vipin KV Celebrating festivals through apparel.
Glorious Days by Nithin Rao Kumblekar A carefree projection of the year.
Figures EARLY RISER
Pg 24-29
Dark Delights by Pracheta Banerjee
LA ROUX Gig Poster
by Bobby Evans & Kate
Dark is not always negative!
gaga GOD
Pg 30-35
Palette Perfect by Meroo Seth
Graphic Design
The context of applying colours.
36
STUDIO SCOPE
Pg 36-41
Essentially Indian by Studio Kohl
Adding the Indian element.
MADEIN
Pg 42-57
Traditional Touch by Luis Pinto
When old shapes new!
Retro Revived by Bobby Evans
The Contemporary Classic!
Vantage view Future of Calendar by Nithin Rao Kumblekar
Pg 58
Digital Over Print by Yorick Pinto
Pg 59
Calendars will stay!
Studio Kohl Diwali greeting, 2015
by Mira Malhotra
Which way to spend your marketing budget?
Gyaan
Branding Design 33
Evolve Every Error by Shyam Deshpande
Pg 60-68
Always evolving with every mistake you make.
Festivity Around by Nithin Rao Kumblekar
Bring the festivity to your ideas.
Designer Life! 15mm of fame
Pg 70-73
A Dozen Shades by Shinoj Padmanabhan
Distinctive signatures!
One in Twenty By Joyjit Deb
Get Grubs Takeaway Bags
by Meroo Seth
Know how different styles can create infinite possibilities.
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36
Studio Scope
Essentially Indian All that is glitters (read foreign) is not gold. So believes, Studio Kohl, a boutique studio, founded by Mira Malhotra, that reflects the Indian culture and heritage in all of its works. After all, home is where the heart is, isn’t it? 02
01
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Issue 35
Mira Malhotra Formed in 2013, Studio Kohl is a boutique studio by NID, Ahmedabad graduate, Mira Malhotra – a designer, visual artist and illustrator. Its works mainly involve image-making and print-based projects, branding and packaging for lifestyle clients and NGOs alike, with expertise in mental health and gender issues. studiokohl.com
03
CG. You use a lot of Indian symbolism in your works. What is your idea behind that? SK. It isn’t an idea, as much as a result, of a conscious decision to be inspired by what is around. Years ago, when I found myself fighting the urge to mimic western music artists, I realised that I needed to ‘think local’, and only then it’d be convincing to others. I am mainly influenced by local products, novelty items, the bazaar and folk arts. There is little use in re-doing what other people have done before, in a market that is not ours. We also have a pretty rich visual culture and a unique approach, so why forgo it? Instead, Americans and Europeans seem to value it more than we do. My biggest influence in this regard is Japan. They have a range of unique contemporary aesthetics and treatments; a visual culture all of their own, grown independently from western influences that are ever-changing
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37
42
MadeIn Guatemala
Luis Pinto Amongst the selected winners by Latin American Illustración 5, Luis Pinto is a Mexican graphic designer-illustrator based in Guatemala. His works usually range from brand/editorial illustrations to posters, cover art, murals and lettering. He desires to continue doing workshops & meeting-connecting with the creative community while travelling around the world. luispintodesign.com
with a Traditional Touch The classic need not typically be outdated, as it can bear the steps and guide one to the new, trusts illustrator, Luis Pinto. Finding impact and expressiveness in styles of the past, he finds them to be relevant in the context of the new.
CG. How much of a role do you feel traditional form of art plays in the way you illustrate?
CG. You use striking, vibrant tones of colour. What is their significance to your work, and how do you think it contributes to your style?
LP. The traditional form of art plays a big part in my creative process. Usually, I love to sketch my ideas on paper and see if I can come up with a convincing graphic composition.
LP. I think it’s a mixture of my Mexican roots and the colourful country where I’m currently based (Guatemala). I usually get my inspiration from nature, traditional popular art, food, taking trips to different places around the world, and even my love for the culture and traditions of Latin America. From a personal view, colour is energy, identity, power and expressiveness. I think it contributes to my style because it is part of my graphic language and keeps me searching new ways to use it
I really love sketchbooks. Traditional media keeps me focused and open to something unexpected. It’s an interesting ritual where the illustrator turns himself into an alchemist.
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01
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Yorick Pinto
Strategic Consultant, Kohl Studio www.studiokohl.com
Digital Over Print A usual practice is to invest as much marketing budget as possible into the traditional media and then expected a good response with finger crossed, but recently digital marketing has changed the equation with giving the maximum control over the investment with a more effective turnout. Now, as the festive season started, Yorick Pinto, a strategic consultant with Kohl Studio, shares his thoughts which may help to get the answer some of the critical questions.
“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” This quote attributed to John Wanamaker has been true for advertising for the longest time until the advent of digital marketing; where advertisers are able to measure the effectiveness of their ad spends. Today, digital marketing has evolved to an extent where marketers aren’t just able to track the success of their campaigns, but they can literally predict ‘behaviour’ of their customers using analytical tools. Which brings us to the question - ‘Does digital marketing affect the seasonal festive print promotion?’ The last few years have seen brands reducing their traditional advertising spends while increasing on the digital. While this trend has affected the direct marketing businesses, where the medium has changed from festive greeting cards, printed invites to emails and SMS; print advertising is still the favourite medium used by brands to launch new products. A case in point would be e-commerce companies who advertise heavily during the festive season on print, to drive traffic to their websites. We advocate that when used well print advertising and digital marketing can complement each other to improve the overall effectiveness of campaigns
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