Creative Gaga - Sept/Oct 2014 (Preview)

creative

200/www.CreativeGaga.com

VOL4/ ISSUE5

Sept/Oct 2014 the enthusiastic creative journal

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Sourajit Sengupta explains the

science of solutions Cover

Femystique

DARK MYSTERIOUS DESIGNS of Martin Grohs

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by

Avi Sehmi

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Contents EXHIBIT 08____TrendFeed Inspiring design with potential to be influential.

14____SpendThrift Thoughtfully designed stuff that you can acquire.

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16____Design to the Rescue/ Archan Nair Learn to solve the problems of the world with design.

17____Glowed to the Wall/ Rahul & Rohan Jha Paint your walls florescent to create the psychedilia environment.

FIGURES 20____Quality Quotient/ Avi Sehmi Creative Director and Founder of Art of Avi, Avi Sehmi tells us about the key ingredients that make for a great design-business professional.

26____Science of Solutions/ Sourajit Sengupta Graphic Designer Sourajit Sengupta shares some principles that make every design a success.

30____Fabricated Folk/ Preeti Tomar Inspired by Indian folklore and elements, fashion designer Preeti Tomar talks about her label Pakhi.

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34____Concept Fest/ Martin Grohs German graphic designer, uses a strong concept as a tool to create inspiring artwork.

40____ Converge to Diverge/ Idiom Talks about the importance of interdisciplinary interaction for business success.

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44____They Mean Business/ Wise Advise Celebrated designers and business owners offer valuable advice on business of design and its future.

48____From I to We/ Prasun Mazumdar Designer tells us how he went about to set up his studio ‘pmd’.

PODIUM 54____Hide & Tell/ Jaydhrit Sur The Art Director shows some and hides some to make his designs interactive.

55____Mature Meanings/ Amanda Chen 18 year old Amanda Chen gives us a glimpse into her bright designs.

56____Shutter Wide Open/ Pavan Krushik The photographer expresses digs into the inner worlds to show what can’t be seen.

DESIGN PLEASURE 58____The Itch to Stitch/ Paulami Designer Paulami merges modern design sensibilities with traditional craft to create stand out designs.

62____God of Small Things/ Martin Ravva Uses his miniature model business to generate smiles, not money.

64____Free to Be/ Fan Club Talented designers showcase their unique styles and expressions.

FIGURES_EarlyRiser 01REEMERGE. This design uses exaggeration of human physique to

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convey the idea that the chains that bind us are as fluid as our consciousness.

02 SHIVINITY. A refreshing spin on an ancient concept, this matte painting of

Lord Shiva is a combination of a world within as well as around.

Sept/Oct 2014

QualityQUOTIENT With academic qualification in New Media, Computer Graphics, Filmmaking and Visual Effects from New York and California, Avi Sehmi is the Founder of Art of Avi, based in Vancouver, Canada.

With his creative canvas spanning from digital advertising to e-learning solutions, he has worked for leading Indian and international brands like Budweiser, HBO, Van Heusen, Godrej etc.

We all look for it. From a product to a person, quality is what stands out. It’s what is most desirable.

“Design without quality is like mathematics without the number zero”, believes Creative Director, Avi Sehmi. And its importance multiplies when you’re starting up a design business. Here, he tells us how quality and other factors contribute to calculated growth of your business and you as a designer.

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FIGURES_GagaGod

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01 02 03 YELLO! A brand design experience for a hypothetical chain of egg specialty restaurants.

04 PUBLICATION DESIGN. A compiled documentation for the Forum Mall that translates the brand experience.

05 06 08 WAYFINDING SYSTEM DESIGN. The design builds an enriching brand experience that represents clarity, ease and trust for the audience.

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Sept/Oct 2014

From Noida, Sourajit Sengupta is a graphic designer, who is now based in Mumbai. Working with Leaf Brand Design Consultancy.

He did his BFA from Amity University and then went on to study P.G. in Graphic Design from MAEER’S MIT Institute of Design, Pune.

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Science of

Solutions

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Water will evaporate to become steam or freeze to become ice.

Certain formulas and physical and chemical characteristics never change, even during the experiment of design. Change however is controlled by the elements in play, whether its colours and shapes or lines and patterns, the end-result is dependent on various external factors as well. Graphic designer Sourajit Sengupta takes us through some of his design principles. Have you got your design goggles on?

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MADEIN_Germany

ConceptFest Martin Grohs is a self-taught Graphic Designer, illustrator and artist based in Germany.

Specialising in branding, graphic design, illustration and imagine manipulation, he currently works at an agency called Kocmoc.net and as a freelancer for various international clients.

Germany is renowned for its strong hold on history and culture. And amidst this inspirational setting, Martin Grohs, a self-taught Graphic Designer, creates concepts and not artwork. “It’s satiating to create work that encourages viewers to think about the topic.” he says. How you show it is important but what really matters is what you’re showing. He talks to Creative Gaga to throw some light on his dark mysterious designs.

01 01 LITTLE BLACK RIDINGHOOD. A different take on red riding hood,

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this 3D illustration introduces the character in the modern times.

02 EGO RIPPING. This mixed media illustration portrays egoism and

selfishness, thereby acting as a mirror for viewers.

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DESIGNPLEASURE_ClayArt 01 SPARROWS RESTING IN A SHOE. Inspired by birds and other flying creatures, this simple pair of miniature models makes anyone smile effortlessly.

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02 LAZY SHEEP. This cute white sheep model exemplifies cuteness.

03 TOO MUCH LOVE TO HANDLE. A simple ensemble of various projects.

04 BURGER & FRIED CHICKEN. Favorites among food lovers, this classic burger and chicken model is definitely something you can’t get enough of.

05 LAZY PANDA. This solo panda model tells the story of its endangered status.

Sept/Oct 2014 With 14 years of industry experience in the field of advertising and digital media, Martin Ravva currently works as an Associate Creative Director at OgilvyOne Mumbai.

Inclined towards arts since his early years of schooling, he’s got varied experience in the fields of print, tv, web and animation.

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God of Small Things 04

Made with hands. Made with love. Advertising professional Martin Ravva didn’t realise that his miniature model craft would one day become so popular that demand would surpass supply. Working together with his wife, their business, called ‘Atmik’, has made many smile out of its sheer simplicity and incorporation in their daily life.

Here, he talks to us about how it all happened.

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