Creative HEAD Ireland April 2014

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April 2014 creativeheadmag.com

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KEVIN.MURPHY Revitalise youthful radiance and add glamour to every style with these luxe new additions to the KEVIN.MURPHY collection. Inspired by prestige skincare and formulated using premium conditioning extracts of baobab, immortelle and bamboo, YOUNG.AGAIN and SHIMMER.SHINE are indulgent, stylish and professional-only; just some of the reasons why stylists, clients and beauty editors around the world love KEVIN.MURPHY.

kevinmurphy.com.au Available in the best salons worldwide, KEVIN.MURPHY is distributed exclusively in Ireland by: National Beauty Distributon.

For details or to become a stockist, contact: (021) 4217482 info@nationalbeauty.ie www.nationalbeauty.ie KEVIN.MURPHY LONDON

@UK KEVINMURPHY

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LOWER THE TONE! Don’t be a brassy blonde!

New Dumb Blonde Toning Protection Spray and Purple Toning Shampoo neutralize unwanted yellow to keep blonde tones fresh.

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So banish that brassiness! /bedheadbytigi

03/03/2014 13:46

Editor’s letter

42 15

hello...

From concerns about chemicals to a deisre to reduce energy consumption, we’ve all become a bit more tuned-in to the environment, and in the last couple of years being ‘green’ has gone mainstream. But it’s not just at home or in the supermarket that you can make a difference. In our green feature, from page 34, we talk to the salon owners who are paving the way for change without compromising on luxury, service or efficiency. We also take a look at the brands that are making it easy for you to implement these changes.

From the products you use to the lightbulbs you fit, the salon is the perfect place to embrace a green perspective. And the added bonus?

Your bank balance will also be in better shape. It’s about sustainability, saving money and maximising resources in a multitude of ways – key elements that every successful business needs to embrace if they want to survive and thrive.

Aoibhinn McBride

Editor

aoibhinn@headmag.ie Creative HEAD Magazine 06

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THE SOFT TOUCH KERATIN ROOT BOOST GEL Available from Essential Salon Supplies for more info call 061-212028 web: www.essentialsalon.ie | email: info@essentialsalon.ie

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12/03/2014 15:37:07

April

what’s inside 34

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Breath of fresh air

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ireland

april 2014

How you can get eco-friendly and save money in your salon

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on the Cover

Last word

Kevin Murphy on the importance of going green

Hair directed by Kevin Murphy, with Carl Reeves, Nathan Gorman and Marie Cain for KEVIN.MURPHY. Styling by Romy Frydman.

Make-up by Nicole Thompson using Mac Cosmetics.

Photography by Robert Erdmann.

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Editor Aoibhinn McBride

CHIEF SUB EDITOR ADAM WOOD

Special Projects manager Write to us at: Creative HEAD Ireland Joanna Andersen

ART DIRECTOR NICK JABBAL

Online EDITOR Amy WOOD

Editor in chief Amanda Nottage

Art Graeme White

ADVERTISING MANAGER Steve Good

Publisher Catherine Handcock

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Creative HEAD Magazine

6-9 Trinity Street Dublin 2 016 177 947 aoibhinn@headmag.ie

Swan song Angelo Seminara’s latest flight of fancy

Creative HEAD Ireland is published 10 times a year by Alfol Ltd. Creative HEAD is a registered trademark. No part of this magazine may be reproduced without prior permission of the publisher. All information correct at time of going to press. Printing by Buxton Press.

Creative HEAD Ireland is printed on paper certified as being from sustainable sources using only vegetable-based inks. Printed by Buxton Press, Environmental Printer of the Year and Printing Company of the Year.

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EXCLUSIVELY SOLD BY PROFESSIONAL SALONS WWW.ALFAPARF.COM

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KEVIN.MURPHY YOUNG.AGAIN.WASH and RINSE – an anti-ageing and restorative shampoo and conditioner containing a complex of 20 Amino Acids, extracts of Lotus flower and orchids to renew youthful lustre and shine to dry brittle hair, Worth E46

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18/3/14 09:02:14

#CHedit

The edit THE NEWS AND KNOW-HOW FROM YOUR INDUSTRY

Sean Taaffe stylist takes Hairdresser of the Year title MARTA PLECHOWSKA has been named the 2014 IHF Irish Hairdresser of the Year at the Irish Hairdressing Championships. The stylist, from Sean Taaffe Hairdressing in Co. Kerry, took first place in several individual categories, giving her the overall title.

Speaking about her win, Marta said: “I’m delighted with the result and thankful to my team for their fantastic support. I couldn’t do it without them.”

CREATIVE HEAD IRELAND

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Kristine Eglite of Ultimate Hair and Beauty, in the GPO Arcade in Dublin, was announced as the 2014 IHF Irish Barber/Men’s Hairdresser of the Year, and Corkonian Danielle Howard of Wayne Lloyd Hairdressing was awarded the title of IHF Irish Trainee Hairdresser of the Year and became an IHF Junior Team Ireland Member.

For see more from the event, turn to page 22

Marta Plecho wska

❤ W E LO VE

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18/3/14 11:18:37

LIFE

KE RR Y FA SH IO N WE EK

LESSONS

my own premises rather than rent. It was a big investment at the time but ultimately the right one.

You have to be diverse to survive and succeed.

Knowing what my customers’ needs are, giving them a personal service and anticipating changes in trends has been the key to my success.

Learning to delegate is a vital skill. I wish someone had told me to delegate more when I was starting out.

It’s hard work being a salon owner, a manager and a stylist at the same time, but I’m proof that it can be done. You just have to trust in your staff.

Empowerment is a great motivator – I empower my team by giving them responsibilities to do what’s right by our clients and they always rise to the challenge.

Psst…

Having been spotted on Instagram by the Hershesons team, Aviary Lane stylist Matthew Feeney was recently invited to assist backstage at London Fashion Week. The talented 21-year-old assisted on five shows in total – Jonathan Saunders, Michael van der Ham, Orla Kiely, DAKS and Roksanda Ilincic. Speaking about the experience, he said: “It was so overwhelming and the shows were pretty full-on with 6am call times, but it was such an amazing experience.

The team have such a specific way of doing CELEBRATING ITS 15TH anniversary this year, Aveda’s things so it was even great to work with Earth Month April 2014 kicks off on 7 April with the them and learn their different Cut-a-thon and Beyond Salon Takeover. From Dublin to techniques.”

Sydney, Moscow to London and New York to the home of Aveda in Minneapolis, Aveda stylists from around the globe will volunteer eight hours of their time to offer ‘Appointments for the Earth’ in return for a donation to Earth Month. The brand has raised more than $32 million (23 million) since launching the initiative in 1999, and since 2007 has donated Earth Month proceeds to organisations working to improve access to clean water in places such as Umbari, India. This year it hopes to raise $6 million (4.3 million), beating its own Guinness World Record of $5.5 million (3.9 million) for the ‘Most Money Raised for Charity Through Haircuts in a 24-Hour Period’.

ACROSS THE GLOBE

Matthew Feeney

The best advice anyone ever gave me was to buy

FIVE-STRONG KERRY SALON GROUP Sean Taaffe Hair and Beauty led the way as the official hair partner at the sixth annual Kerry Fashion Week (KFW), in association with Image magazine. At the Irish Fashion Industry Awards, plaits took centre-stage while at the New Collections Show, Sean and his team went for a glossy take on the classic pony. The event, which spanned five days, saw Carol Kennelly named KFW Irish Fashion Designer of the Year and milliner Laura Kinsella clinch the Breakthrough Designer award. Not only that, New York-based and Kerry-born couturier Don Campbell presented his THEIA spring collection to an enraptured audience.

Aveda has helped improve clean water access in places such as India

OWNER, CAROLINE’S HAIR CREATIONS, CO. WEXFORD

Backstage buzz THEIA

CAROLINE FOLEY-KEARNS

READ MORE To find out even more ways in which

Jonathan Saunders

your salon can help the earth, turn to page 34

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CREATIVE HEAD IRELAND

18/3/14 13:04:15

#CHedit

My month Schwarzkopf reveals 2014 Young Artistic Team ahead Schwarzkopf Professional has revealed its first ever Irish Young Artistic Team (iYAT). The five team members were selected from a group of talented young hopefuls during a judging day at the Dylan Bradshaw Academy in Dublin and are all aged between 18 and 24. The team, pictured clockwise from left, are: Joe O’Brien from Urban Hype in Waterford; Jessica Moulds of The Natural Hair Company in Lisburn; Rionna Linnane from Hype Hair in Clonmel; Courtney McGall of The Sitting Room in Ballymena; and Courtney Lyons, also from The Natural Hair Company. They will now embark on a whirlwind year of training and can look forward to working with Schwarzkopf Professional’s top educators, creating their own collection and assisting and appearing onstage alongside some of the industry’s biggest names.

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The number of days a woman spends in the hairdresser’s chair during her lifetime. The poll, carried out by gift card site Promotionalcodes.org.uk, found that despite the large amount of time, most women agreed visiting the hairdressers was a necessity rather than a luxury.

WIN! Tickets to Hair & Beauty 2014 International, colourful and full of inspiration – whether you’re a student, a salon owner, a stylist or even a make-up artist, Hair & Beauty 2014 is a must-attend event of the year! Taking place in Frankfurt, the event will also see the return of the OMC Hairworld World Cup, a competition involving about 1,000 professionals from more than 50 countries. Meet the stars of the industry and witness a broad overview of what the hair and beauty scene has to offer. And with four different sections to the event, there’s something for everyone!

Want to see it? We have free day tickets* (worth E30 each) to give away to the first readers to respond. Email your name and postal address to faye.fisher@uk.messefrankfurt.com, quoting reference HBCH14, to be in with a chance to win. *subject to availability.

What does April have in store for…

Liam Ryan

Xpert academy, Naas I’m travelling to Holland for Joico’s annual trend training and this year the hair looks very cool and edgy.

The collection is called In Excess and is very ’80s inspired! I’ll also be teaching Joico’s intensive 10-day training programme, J Cut & Colour, in Dublin along with Joico guest artist David Murray.

Bridget Haren Altamoda Hair & Beauty, Co. Clare

Exciting times are ahead for Altamoda Hair & Beauty as we’ve just launched our new threading and brow bar, as well as make-up and nails into the salon. We’re also busy preparing for the Hairworld championships in Frankfurt with Team Ireland and I’m also doing the Fantastic Hairdresser salon business focus course with Alan Austin-Smith.

Niall Colgan Niall Colgan Hairdressing, Limerick

We are delighted to welcome our new front of house management team of Jackie Sinnott and Kim Wilmott to the salon and look forward to working with them. We are also strongly investing in education and will be carrying out assessments on members of our juniors, preparing them for a salon future.

Creative HEAD App – download it now from the App Store Creative Head Ireland

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Shop The latest products, colours and services

The long story Long, flowing hair may be many a client’s dream, but it can be tough to maintain. Recommend the relaunched Cheveaux Longs range from La Biosthétique, which can reduce hair breakage by 80 per cent and leave lengths super soft and shiny.

RRP from E22.50 Call +44 (0)1296 611731 labiosthetique.com

Foam party

Boosting texture and shine while promising no residue or stickiness, montibel.lo’s FinalStyle Professional Mousses come in three varieties for hydrated hair with volume to spare.

RRP E10.30 each

Call 023 802 0019 salonshop.ie

Whip your hair

Huge hair has two new BFFs – Big Hair Body Builder and Big Hair Bodifying Style Whip from Fudge!

RRP E17.75 each Call +44 (0)20 7845 6333 fudge.com

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Royal Treatment Good news for fans of Schwarzkopf Professionals Igora Royal collection.

Inspired by their latest Essential Looks Collection the brand have just released a range of eight metallic shades which can be mixed with existing Igora Royal colours to create contrasting warm and cool shimmering finishes.

Reet petite

Small but perfectly formed, meet the latest addition to Easydry’s range of single-use towelling products – great for faces, hands and feet.

Salon price E433 for 5,200 Call 042 938 1963 easydry.com

In-salon service Call 01 404 6424 Schwarzkopf-professional.ie

Creative Head Ireland

17/3/14 11:26:39

creativeheadmag.com/shop

Purple reign Super size me

Go XXL with your styling with new limited edition super-sized Glue and Paste from Structure.

RRP E14.95 each

Litre lovers

Using 97 per cent naturallyderived products that reduces hair loss by 33 per cent, Invati from Aveda has a keen fan following. And now they can save money and wastage with these new litre-sized bottles!

RRP from E100

Call +44 (0)870 034 2380 aveda.co.uk

The prince of Tangle Teezers has arrived – in gleaming, dazzling purple. Let’s go crazy!

RRP E15

Call 061 212 028 tangleteezer.com

Call 045 856 490 structurehair.co.uk

Pillow Talk Inspired by the global blow-dry bar phenomenon, the new Redken Pillow Proof Duo promise to speed up styling and extend the longevity of a salon blow dry. Containing Microflex Stylane Film to prevent breakage, Blow Dry Express Primer is used pre blow-dry and Two Day Extender can be used for up to two days to refresh and absorb excess oil.

E19.20 each Call 0800 085 4956 redken.co.uk

Summertime blues

Pull on your skinnies and fall in love with the new Denim Code collection from Matrix, which includes new shades from SOCOLOR.beauty.

In-salon service

Call 1800 509 472 matrixhaircare.co.uk

Creative Head Ireland

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17/3/14 11:27:07

#CHedit

Head to head

One hot topic; two hairdressing professionals debate the issue

Should skin testing be mandatory at every colour appointment?

yes

Wayne Lloyd, owner , wayn Any s e lloyd alon

that c 48 hou hairdr ontinu rs bef essing es to c oreha that c nd is a olour olouri c s li k s e t i n s patc ng for the ge h te trouble ts’ hair with ne out pa . All co hairdr ral assumpt st in variou tch te lour h s essers ion is ways a sting ouses the sa using n to und d at diff recom me – t chemi erstan e m h r e c a end n a t d and ls as p tt we are cause respec art of all respon imes. Howe our jo t that ver, s respon ergic reacti ible, p b bu the ons. A rofess sibilit lthoug se chemicals t with that ional y to ac to the we ha h thes ta can, in salon ve e case 48 hou ccordingly. some after s s may c rs bef W ases, ix mo e p b a e o t r s c n e e h t ld a colo hs). W a sma test all om, it ur ser e do s ll p ’s our our cli vice (i om ents w be cov rice to pay nclud for pro etimes lose ho are ered b i n g busin viding client y our comin that m es s retu insura g ight o rning nce co a profession s over this ccur. I think b m a u n l pany i t it’s u c that ‘i this d o lo u r serv n the sually ay and t’s not i event going age of of any ce that wou to hap U S -s ld a t ll pen to yle lit ergic r igatio us’! eactio n we a n re cra zy if w e

no

Mark O ’Keeffe , owne My fi r, Brow rst p n Suga rior make ity is them r and s alway feel un and as ugar c s the cli well s part o ubed o we f ent. I f an E month o d ll o o U n wm ’t w st di

r o mak ant a t hair c e sure ective, get o anufacture rip to olours rs’ gui u t h r e c y li within ents to d deline my salon to before s to th the br on’t have an under every e lette and go a p all colour incon r atch t venien appoin , we get the ergic reacti est ev on. Ev m to d t for th tment and if e r y e six o i n e s a patc we en if they not on h test. forced client. The ly exc chang the DI major B patch e e u s Y rout s t ive an testin ity of tes e, into of a bla d unn g client a diffe ting on eve e s c ck ma e h ssary, ave to ry app re rket s An alt it’s trav oin alon w nt salon or, ernati worst-c tment, we’d el to the sa here h ve wo if this lon uld be ealth a ase sc d r becam i ve t e n self-te e stan vulne sting b d safety sta nario, into t hem to dard. rable h ndard y Manu if any manu s are n e hands factur the client, b thing factur on-exi ers wo ut I’d was to ers, it stent. b u go wro e very ld be m would ng an surpri a k be det i ng the d that sed rimen m would tal for n’t jus selves very the in t be dustry as a w bad for the hole.

tell us What you think at creativeheadmag.com!

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Creative Head Ireland

17/3/14 09:42:20

Inside story Front Page Westport, Co. Mayo Giving a listed building a new lease of life can be a daunting task, especially wso many restrictions and rules in place. But for Paraic Dolan, owner of Front Page in Westport, remaining sympathetic to the building was at the forefront of his mind when he went to Essential Salon Supplies for a complete salon refit. Floor-to-ceiling windows, a new shop front and backlit styling mirrors have transformed the main area and flooded it with light. We love how bold, contemporary colours bring the antique furnishing in the waiting area up-to-date, seamlessly blending the best of both worlds.

Light up â–ź

Boxed off

Traditional with a twist, the Salon Ambience Square styling chair will give any salon a fresh, modern feel.

E785.40 Call ESS on 061 212 028 Salonambience.com

Creative Head Ireland

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â–ź

Hot buys Add extra light to your styling stations with the innovatively lit Impulse mirror from Salon Ambience.

From E692.30 Call ESS on 061 212 028 Salonambience.com

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17/3/14 09:43:25

#CHedit A finished look from the Alfapa rf show

On stage in Holland for an Alfaparf Milano show

In the frame

Salon owner Alan Keville lets us look into his hectic schedule SNAP AND SEND Want to give us a snapshot of your hair world?

Tweet us @creativeheadirl

I’ve been busy workin g on our new step-by-step DVD, to be released later this year

On the shop floor for a busy Saturd ay schedu le

I got to do some work with the Royal National Lifeboat Institution something a little different!

To-do list the hottest happenings this month

07 April

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An oth er still fro m my upco mi ng DV D

Say I do

Get the look

Taking place in Ritz Salon, Galway, The Alfaparf Milano Creative Upstyling Foundations course will give juniors the opportunity to develop their upstyling skills – essential for the approaching wedding season!

Call 045 856 487

Head along to the Wella Academy in Dublin if you want to develop your highlighting techniques.

This Advanced Foiling one-day course will enhance your ability and demonstrate new methods.

Call 01 416 0900

22 April

Back to the salon for a classic foundations course in the academ y in Dublin

29 April

Time to shine Balayage is here to stay, so if you want to brush up on your skills and get the lowdown on new trends, check out the L’Oréal Professionnel Balayage Advanced course.

Call 01 604 5914 Creative Head Ireland

17/3/14 09:45:30

Time to stop cutting!

Gerry Hynes

As water and power prices continue to rise, we need to look for alternative ways to absorb costs, says IHF president Gerry Hynes

Imagine the following scenario; wet cuts, blow-drying and hair colouring are still available, but much more expensive for customers, as salons need to pass on increased costs. Salons develop alternative treatments such as dry cuts, and the use of dry shampoo increases. Salons change their opening hours to save on lighting bills and electricity… this day may never come, but with the added cost of business and hidden taxes being forced upon all salon owners, some salons are already looking at similar versions of the above scenario.

Salons have continued to give employment and education throughout the tough times. Irish businesses are finally starting to come out the other side of the recession, but the IHF knows that many salons are still suffering its effects.

Hairdressing is a highly-skilled craft and the IHF believes it’s time to stop cutting prices and cutting staff numbers. “It’s not the way forward,” says IHF president Gerry Hynes. “We should look at cutting our outgoings and costs where we can. The government will be increasing the cost of water, power and utilities so we should be looking at cutting our usage of utilities ­and look at more eco-friendly practices for our salons.”

He explains: “Hairdressing is about investing in people. We invest in our staff through education and we invest in our clients through services, quality and standards. So we must now invest in our business through reducing our energy emissions and our environmental impact.

“We’re always looking for new ways to improve business. And streamlining cost-saving measures are just one. Congratulations to Aidan Fitzgerald for receiving the EnviroCom Award for his outstanding efforts in reducing the use of water (approx 230,000 litres per year), power (46 per cent reduction in cost) and utilities. Let’s take a leaf out of his book,” adds Gerry.

Have you come up with alternative cost saving measures in your salon? Let the IHF know – it endeavors to help all members so contact the Federation to see how it can help you. Or if you’re not a member, get in touch to discuss the many ways to join.

To find out more about what the IHF can do for you, call Pauline on 056 88 33 808 or visit irishhairfed.com Creative Head Ireland

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18/3/14 11:21:28

Visit our website at salon-services.com or visit your local store today!

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14/03/2014 13:15

Scene THe hottest events every month – get yourself scene!

As good as it gets

More than 250 stylists and their stylish entourages descended on the City West Hotel for the IHF National Hairdressing Championships 2014, in the hopes of taking home one (or several) of the coveted trophies – and ultimately be crowned Hairdresser of the Year in the process.

Frenzied prep gave way to strict styling sessions throughout the day, where an international panel of leading industry experts judged more than 300 creations on their innovation, originality and precision before totting up their final marks.

And from the out-of-this-world avant-garde creations to razor-sharp barbering skills, each entrant displayed an incredible amount of technical talent – no doubt making the decisions all that much harder for the judges. Other highlights included Men’s Freestyle, Senior Classic Bridal and Ladies Creative Colour. But all good things must ultimately come to an end, and the day culminated in an electrifying awards ceremony where the winners of the 14 diverse categories were revealed, followed by the announcement of the winners of the top accolades.

The overall winners

IHF Junior Team Ireland member and IHF Trainee of the Year – Danielle Howard, Wayne Lloyd Hairdressing, Cork IHF Barber/Men’s Hairdresser of the Year – Kristine Eglite, Ultimate Hair and Beauty, Dublin IHF Hairdresser of the Year – Marta Plechowska, Sean Taaffe Hairdressing, Kerry

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The

Any event that gives stylists and salon owners the opportunity to get up close and personal with top industry icons is sure to be a success. Add insights into how to snag a TrendVision Award into the mix and you can guarantee it’ll be a sell out! And that’s exactly what happened when Faye Turner and Darren Bain from the HOB Academy came to Dublin as part of a series of Insight events all over Ireland and the UK to kick off the Wella Professionals TrendVision Awards 2014. The audience was treated to the two new trend movements, Urban Native and Borderline Beauty; given advice on how to create a winning award entry and also got to hear some of last year’s winners share their top tips and experiences from being part of the Gold winners mentoring programme.

And so, armed with all the vital information needed, the crowd took off into the night to discuss their entries ahead of the Irish final, which takes place in Dublin on 1 September.

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Faye Turner

Secret

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Darren Bain Creative Head Ireland

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Patrick Cameron

Mister

Motivator

He’s know as the long hair expert and the up-do guru by many in the business, so when Hennessy Hair and Beauty recently hosted an evening with Patrick Cameron, it was no surprise that the event was a complete sell-out! Coming to Ireland for one night only, fans of Patrick’s work flocked from all over the country to the Clarion Hotel in Cork city and were treated to his latest ‘Sessions’ collection on the night. Focusing on editorial looks, Patrick revealed how each model had been styled, and explained that although his looks weren’t necessarily commercial, the techniques could be applied in the salon.

Speaking about the collection, he said: “It was important to show the techniques behind the creation of editorial hairstyles. These looks inspire hairdressers all over the world, and I felt that creating a collection based on this would be both exciting and beneficial to a wide audience.” Hennessy Hair and Beauty hosts Patrick every year, so get ready and book early for his next visit in 2015!

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fresh thinking on business

...IT’S YOUR Last chance to book!

Get to Salon Smart!

Monday 28 April 2014 Park Plaza Riverbank, London

BOOK NOW

+44 (0)1434 610944 salon_smart Final 2

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Full event tickets sold out!

£189 per person

Day pass tickets

£99 per person

Includes: l Inspiring speakers l Motivational masterclasses l Real-life stories l Live Q&A sessions l Product demonstrations l Lunch and all refreshments l Non-stop networking l Bumper goodie bag

one day, all this.

Come and be inspired at Creative HEAD’s business networking event!

Full business programme creativeheadmag.com/salonsmart

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@creativeheadmag #salonsmart14

facebook.com/creativeheadmagazine

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fresh thinking on business

ONE DAY. Monday 28 April 09.20 Nicholas Wood The president of Goldwell and KMS California in the UK and Ireland shares his latest business insight.

09.40 Andrew Cannon Awarded the Most Wanted BEST NEW SALON 2013 Award for his beautifully crafted barbershop, Ruffians, Andrew can wax lyrical about style. Find out from the man himself why the details really do matter.

10.00 Sean Dawson The general manager at HOB Salons oversees the smooth running of the group’s 24 salons – developing teams and nurturing talent to ensure tip-top standards are always met.

And he’ll be revealing how he does it…

10.20 Salon Smart Masterclass Learn how to craft a perfect salon culture from salon owner Nicola Smyth (pictured) and global KMS education expert Claire Wilson.

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. BUSINESS ONLY! 11.20 Ken West

14.00 Think Tank

16.00 Jamie Stevens

From under performing stylists to minimum wage implications, Ken West is back to discuss money matters.

Have your real-life business dilemmas solved live on stage by a panel of experts in this riveting Q&A session. This year’s line-up includes Andrew Cannon, Sean Dawson, Nancy Cruickshank, Steve Rowbottom and Nicholas Wood.

He is the go-to hair guru for mega TV shows including X Factor and Gok’s Fashion Fix, owns two thriving salons, is a global ambassador for Matrix, and travels the world educating and inspiring others. No doubt about it, Jamie Stevens has achieved more than your average 30-something – and this is your chance to hear all about his sensational journey.

11.45 Daniel Galvin Team Legendary hairdresser Daniel Galvin OBE, his stylist son, James, and operations director, Stephen Nurse, will come together on stage for the first time at Salon Smart. Come and listen as the trio reveals all about building a brand, family dynamics, big decision-making, and how even one of the UK’s most famous salons is still working hard to keep evolving.

12.30 Working Lunch Enjoy 90 minutes of networking with leading hairdressing and business brands Goldwell, KMS California, 3•6•5 Hair, American Dream, Diva Professionals, National Hairdressers’ Federation, Millennium Software, Scrummi Towels and Viviscal Professional. Learn about new products and services, discuss your own business needs, enjoy exclusive offers – and tuck into a delicious lunch!

creativeheadmag.com/salonsmart

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15.00 Salon Smart Masterclass Enjoy the second part of your salon culture masterclass.

Day pass tickets

£99 per person

BOOK NOW

+44 (0)1434 610944 Last chance to book @creativeheadmag #salonsmart14

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17/3/14 09:47:36

fresh thinking on business

All you need to grow your SALON business

Monday 28 April 2014

BOOK NOW +44 (0)1434 610944 Sponsored by

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17/3/14 09:48:09

Full event tickets sold out!

£189 per person

Day pass tickets

£99 per person

Includes: l Inspiring speakers l Motivational masterclasses l Real-life stories l Live Q&A sessions l Product demonstrations l Lunch and all refreshments l Non-stop networking l Bumper goodie bag

one day, all this. Come and be inspired at Creative HEAD’s business networking event!

Salon Smart is so unique in the industry – a brilliant way for people to get together, share their ideas and experiences and really learn from each other.

Andrew Barton, Andrew Barton Hair Group

In association with

ECO-FRIENDLY SINGLE USE SALON TOWELS

Hair Growth Programme

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17/3/14 09:48:33

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Image courtesy of Davines. Hair by artistic director Angelo Seminara and international creative colour ambassador Edoardo Paludo. Photography by Andrew O’Toole

eco

Breath of fresh air These days going ‘green’ means so much more than recycling old packaging. Cutting edge eco-innovations and high-tech products and services are being pioneered as standard practice in top quality salons. being eco-aware has never been easier – Are you ready to make the switch?

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All Dolled Up

Aidan Fitzgerald

B

e honest, when you think of an eco-salon, do images of tatty, mismatched furniture, dim lighting and second-hand coffee cups spring to mind? There’s a common misconception that eco-friendly equates to a lack of luxury and personal pampering. Or that it’s an added expense that any business trying to stay afloat can’t afford. But going ‘green’ has come a long way in the past 10 years and being more environmentally friendly doesn’t mean you have to compromise the standard of service you provide to your clients or up your prices.

In fact, going ‘green’ is actually a secret weapon that savvy salon owners are employing to turn their businesses into high-tech hubs that are energy efficient, self-sufficient and, in the long run, saving them money.

For Aidan Fitzgerald, owner of Aidan Fitzgerald in Blackrock, Co. Dublin and winner of the EnviroCom Award 2013 for Environmental Performance, going green was about changing a mindset. “We’ve been in business for more than 30 years and we felt that in the present climate we had to think about how we could revamp our business and keep a level of service high but be more efficient and save money in the process,” he explains. “Becoming more ecofriendly was the best way for us to do this.”

But what about his clients? Was Aidan worried that transforming his salon would alienate a certain demographic? “It’s about changing people’s perceptions of what being eco-friendly means. We’re all creatures of habit, but if you educate your clients and up your service, they’ll get on board. When we introduced new measures such as disposable

towels, we marketed them as a pampering tool and explained to our clients how they benefit the hair. It might sound simple but when you sell it as a top quality service, your clients will feel like they’re getting something extra special.”

Spanning three floors and with 36 styling chairs, the salon has been transformed by removing interior walls and a large section of the ceiling to let in more natural light. All the fixtures and fittings in the salon have been replaced to save on electricity and fuel costs.

Aidan explains: “We originally went from having three lights over one styling station to one LED light over the chair and changed our water pumps so that the water temperature in the backwash area is thermostatically controlled. And we also have our own water tank that holds more than 2,000 gallons of water in the roof so we’re completely self-sufficient and can monitor all our consumption. In the past year we’ve saved 20 per cent on electricity and that’s taking the 20 per cent inflation on energy prices into account. After two years we’ve really stared to see the savings, but it’s all about long-term results. You need to have a three to five-year plan in place.”

Paul Griffin, owner of Zenith Hairdressing in Galway, also advocates this: “I asked our accountant to do a costing and it’s actually cheaper for us to be environmentallyfriendly. When we first installed LED lights, each bulb cost E25 and we had to fit them into antique brass light fittings so it was expensive. But you have to look at it as an investment and already the lights are paying for themselves.” Paul pioneered a local recycling scheme while he was still in

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Aviary Lane

#Eco

school and has always demanded better practice from suppliers and staff. “I’m vigilant about recycling and I’m infamous for returning products to suppliers if they have been packaged badly with lots of waste!” he explains. “Within the salon we try to reduce waste as much as possible, so we use glass catering jugs to measure out hair colour and offer incentives to our staff to reduce waste. It’s about making a conscious choice, educating your staff and not making exceptions.”

But it’s not just established salons that are making changes. New businesses are also thinking up innovative ways to incorporate greener methods. Michelle Christle, co-owner of Christle Hair Company in Mountmellick, County Laois, has seen firsthand that to be more cost-effective you have to be more energy aware: “We opened two years ago – the salon was completely gutted, rewired and renovated so we were faced with the decision of going for cheaper fixtures and plumbing systems or a more expensive system that uses less fuel and oil. But when my electrician told me that an LED lightbulb uses three per cent of the electricity of one household lightbulb, that made the decision for me.” But it’s not just all about the figures. “I’ve always been into organic ranges and alternative medicine – there is definitely a demand for amazing hair that has been achieved without hurting the environment,” she adds.

“By incorporating all these measures into the salon, we’ve been able to attract a new kind of client – clients who are recovering from an illness, clients who just want to make a more health-conscious decision

Creative Head Ireland

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and also, clients who just want to have the same luxurious service.”

Similarly, when salon owner Cliona O’Hanlon opened All Dolled Up in Cork at the end of 2013, she says that profitable sustainability in an holistic environment was at the forefront of her business model. “We see ourselves as an holistic concept salon and so incorporating holistic practices was a personal choice. But as a business owner you have to also make sure the numbers add up,” she explains. “A lot of people are short-sighted, but I think the industry has started to pivot. You can still offer the same luxurious service in a beautiful space but give something back at the same time.”

But what if a new salon can’t afford to invest in environmental methods initially?

What small changes can existing salons make if they don’t have a huge budget?

For Elaine O’Sullivan, owner of Aviary Lane on Dublin’s South Anne Street, opening in the middle of a recession meant that the salon had to think of affordable alternatives to be more eco-efficient, as it was hard to justify additional spend on fixtures and fittings. “When we opened we decided to salvage as much of our interior as possible and used reclaimed mirrors and tables for the styling stations,” reveals Elaine. “And now, as we’ve been open for two years, we’ve gradually started to introduce eco-friendly measures as our budget allows. It’s about finding the balance and discovering where you belong in the market, making sure that day-to-day you are doing your best to educate yourself, your staff and your clients. Small changes make a huge difference. You just have to embrace them.”

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Talking heads products

Don’t just say you’re going green; prove it. Incorporate environmentally friendly products into your salon

First among equals

The first ever beauty company to sign up to the CERES Principles (Coalition for Environmentally Responsible Economies) in 1989, Aveda strives to continually improve its practices. Every product has been manufactured with 100 per cent certified wind power and the company has also embraced the Cradle to Cradle concept – a design philosophy that focuses on creating products good for the earth and for people.

Call 0044 (0)870 428 2380 aveda.co.uk

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Tour guide

The KEVIN.MURPHY haircare range is not just really green, with its use of naturally derived formulas and biodegradable packaging, the man behind the brand (stylist Kevin Murphy) has also developed an online resource for salons who want to make a change.

The Green.Salon project allows users to take a virtual tour around a ‘green’ salon and helps identify simple measures they can adopt to become more environmentally friendly!

Call 021 4217482 kevinmurphy.com.au/ greensalon

Small and mighty

Not only does the ghd aura hairdryer look and feel different from anything the brand has previously released, it also has green credentials to boot. Using 17 per cent less electricity than previous models, it features Laminair technology that aligns the hair in a single direction for increased shine and is 60 per cent quieter, lighter and quicker to use, making less of an impact on the environment.

Down to earth

Kemon’s Coloring Green hair colour range isn’t just kind to the hair and scalp. The company is committed to using 100 per cent clean electricity from renewable sources to reduce polluting gas emissons into the atmosphere and has obtained UNI EN ISO 14001 Certification for its efforts to minimise environmental impact.

Call 045 856 490 kemon.com

Call 0044 1924 423400 ghd.co.uk

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#Eco

All aboard

Italian brand Davines is known for its fashion-forward styling and packaging, but there’s a lot of substance behind the style. The range is made from 92 per cent certified organic sustainable ingredients and since 2006 the company has used renewable energy to supply its plants and offices. In 2009 it released the Davines Research Charter – a list of eco-objectives it strives to achieve, including using organic eco-certified and biodegradable ingredients and minimising water and heat usage in production.

Call 0044 20 3301 5449 davines.com

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Dry up

Since its launch nine years ago, Easydry has dominated the disposable towel market and its innovative and eco-friendly designs have garnered a legion of loyal fans. Made from 100 per cent biodegradable materials and available in two sizes, Easydry has calculated that if the 3,000-plus salons in Ireland started using disposable towels instead of laundering cotton towels, the nation would save 183.6 million litres of water, and the average salon could reduce its carbon footprint by 1,893kg.

Force of nature

Homegrown

Call 045 856 490 joicoeurope.com

Call 046 943 1628 oandmr.com

For some companies, selfsufficiency is the only way to go to guarantee green credentials. Joico uses its own on-site turbine to power its manufacturing facility in the US, but that’s not all. It carefully plans the transporation routes from factory to shelf, saving 180,000 litres of fuel in the process and all their packaging contains up to 70 per cent recycled materials, printed on 100 per cent paperboard.

Specially formulated for professional colouring techniques, Seaweed Lightener from Organic & Mineral Hair Colour uses seaweed from the coastline of Co. Donegal, which is then manufactured in Co. Louth. So it’s not just an eco-friendly product because of its ingredients, but because its distribution to the local market has minimum impact on the environment.

Call 042 939 4318 easydry.com

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Creativeheadmag.com Looks

Hair

News

R u n way

Blogs

Events

Sh o p

Competitions

BOOK IT! It’s your last chance to book tickets for Salon Smart 2014 – see how to grab your place!

Celebrate it L’Oréal Colour Trophy, TrendVision, Color Zoom… discover the finalists and winners as competition season hots up!

Follow it The KMS California Editorial Collective shares its year of education and inspiration

Nicky Oliver

LOVE IT! Stunning photographic collections, such as this one from Nicky Oliver

See copyright©olour in action with TIGI

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WATCH IT

@creativeheadmag

17/3/14 09:49:54

Eco warrior

What if we told you that there was a brand that allowed you to cut down on your carbon footprint, boost your green credentials and reduce your impact on the environment without compromising on luxury?

Introducing KEVIN.MURPHY, the brainchild of award-winning Australian session stylist Kevin Murphy, whose eponymous range of professional products is constantly exploring ways to reduce its impact on the environment while still achieving standout results.

Formulated using naturally derived ingredients that have been sourced from companies who use small-scale cultivation, organic growing practices and wild harvesting techniques, the paraben and sulphate-free range has everything that’s on the perfectionist hair pro’s wishlist. Best sellers include ANGEL.WASH, BLONDE.ANGEL, HYDRATE.ME.RINSE, ANTI.GRAVITY.SPRAY, POWDER.PUFF and FULL.AGAIN, and contain pure essential oils and natural anti-oxidants from the fruits and flowers of the Australian rainforest.

Also KEVIN.MURPHY packaging and bottles are created with sustainability in mind and are 100 per cent recyclable. Noted for their graphic square shapes in a collection of cool colours, each bottle saves up to 40 per cent plastic when compared with rounded bottles, and all paper packaging is made from post-consumer waste.

Diverse, dedicated to the environment and guaranteed to cause a stir. Are you ready to join the KEVIN.MURPHY revolution?

For details on becoming a KEVIN.MURPHY stockist, call National Beauty Distribtion in Cork on 021 4217482 or email info@nationalbeauty.ie Creative Head Ireland

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P i gm ent at Pl ay

The new Grunge and Glory collection by RoCo Hair and Beauty proves that eco-friendly can equal edgy

Photography by Big Bad Llama

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Hair RoCo Creative Team using Organic & Mineral Hair Colour and OCC. Make-up Kendra Heatherington.

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Birdsong A mix of graphic styling and soft punk by Angelo Seminara, in collaboration with Edoardo Paludo, celebrates the charm of the swan

Photography by Andrew O’Toole

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Hair Angelo Seminara, artistic director, with Edoardo Paludo, international creative colour ambassador, for Davines. Make-up Laura Dominique. Styling Chloe Kerman.

Power to the people Consumers are driving the green initiative and anyone who isn’t up to speed is going to be left behind, warns Kevin Murphy There is a global awareness about the condition of our environment and the desperate need to take measures to mitigate or to heal it. These days, being environmentally friendly has become the norm, not the exception.

But a lot of this awareness is at consumer level. Consumers are demanding more environmentally friendly products and are seeking out companies that have a strong stance towards helping the environment. There is an incredible amount of information available to consumers, especially online, so they are becoming smarter in their choices but that doesn’t mean they will compromise on results. More and more clients want products that perform and that are better for the environment.

They also care more about their health, so are asking their hairdressers more about the ingredients in the products used on their hair.

But that doesn’t mean you have to forget everything you’ve ever been taught or abandon the technology that you’ve become accustomed to. The reality is that stylists and salon owners can take steps in their salons that make a real difference to the environment in the process. And when they do make simple changes in their practices it makes them realise, ‘wow, this isn’t so hard’.

When it comes to the environment we can never know too much, there can never be too much awareness and there can never be too much education; and that’s at the heart of our brand.

And I want everyone in the industry to know that everything they do, every little action they take to help no matter how small, will make a difference in the end.

Kevin Murphy is an award-winning session stylist and creator of the KEVIN.MURPHY haircare range

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SECRET

M A D E I N I TA LY

DUBLIN - Unit 3, Red Cow Retail Centre, Robin Hood Road, Ballymount - Tel. 01 464 2771 LIMERICK - Building 6 Delta Retail Park, Ballysimon Road - Tel. 061 212028 Fax 061 212030 info@essentialsalon.ie www.essentialsalon.ie

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