Creative HEAD Ireland Christmas 2014

e7.50 Christmas 2014

In print l online l everywhere!

Ireland

Christmas 2014 creativeheadmag.com

your journey starts here‌ 01_Cover+3.5FinalIRE 1

30/10/14 10:16:46

p2+8pp_Insert_L'Oreal Promo_GW4.indd 2

18/9/14 12:09:17

In print l online l everywhere!

In print l online l everywhere!

In print l online l everywhere!

Ireland

your journey starts here…

In print l online l everywhere!

In print l online l everywhere!

Ireland

Ireland

your journey starts here…

your journey starts here…

In print l online l everywhere!

Ireland

In print l online l everywhere!

Ireland

your journey starts here…

In print l online l everywhere!

Ireland

your journey starts here…

In print l online l everywhere!

Ireland

your journey starts here…

Ireland

your journey starts here…

FREE

Subscribe to creative head and receive…

Ireland

your journey starts here…

In print l online l everywhere!

Ireland

your journey starts here…

In print l online l everywhere!

Ireland

your journey starts here…

your journey starts here…

In print l online l everywhere!

Ireland

your journey starts here…

In print l online l everywhere!

Ireland

a gift worth

your journey starts here…

€70

In print l online l everywhere!

Ireland

for every subscriber*

your journey starts here…

In print l online l everywhere!

In print l online l everywhere!

Ireland

Ireland

your journey starts here…

your journey starts here…

In print l online l everywhere!

In print l online l everywhere!

Ireland

Ireland

your journey starts here…

You’ll enjoy...

your journey starts here…

Creative HEAD Ireland and all supplements for 12 months for €45

In print l online l everywhere!

Ireland

your journey starts here…

In print l online l everywhere!

Ireland

your journey starts here…

your journey starts here…

In print l online l everywhere!

Ireland

*To subscribe

your journey starts here…

and for full terms and conditions, call +44 (0)1434 610935 or email enquiries@headmag.co.uk In print l online l everywhere!

your journey starts here…

Creative Head Ireland

In print l online l everywhere!

Ireland

Ireland

Ireland

003_Subscription_GW1.indd 1

Ireland

And you’ll receive Kevin Murphy Young Again Wash, a restorative shampoo containing a complex of 20 amino acids as well as antiageing lotus flower and orchid extracts to help revive dry, brittle hair; Young Again Rinse, containing a complex of 20 amino acids and bamboo and lotus flower extract to strengthen while baobab and mango seed oils smooth frizz; and Shimmer Shine, a finishing mist with Vitamins A, C and E to revive shine and repair hair, worth E70.

In print l online l everywhere!

In print l online l everywhere!

In print l online l everywhere!

your journey starts here…

In print l online l everywhere!

Ireland

your journey starts here…

In print l online l everywhere!

Ireland

your journey starts here…

In print l online l everywhere!

Ireland

your journey starts here…

In print l online l everywhere!

Ireland

your journey starts here…

Ireland

your journey starts here…

your journey starts here…

03

30/10/14 08:43:25

AW1751_UK Rose Gold_DPS_CREATIVE HEAD IRELAND_440x285.indd 1

09/10/2014 16:32

YOU DON’T DO CHRISTMAS GIFTS? OF COURSE YOU DO! We’re getting girls to drop the not-so-subtle hint to their loved ones that they want a ghd product for Christmas. So be prepared for boyfriends, husbands, parents and siblings to flock into your salons asking for ghd. Yes, you do do Christmas gifts, and you do them fabulously. #getthehintdarling Contact your ghd account manager for more information or call +44 (0)1924 423400

what a girl wants

AW1751_UK Rose Gold_DPS_CREATIVE HEAD IRELAND_440x285.indd 2

09/10/2014 16:33

Editor’s letter

20 46

hello...

MEN ARE OFTEN overlooked when it comes to hair styling and grooming, so every now and then it’s nice to shift the focus on to the boys – from a super-cool barbershop makeover in Inside Story on page 20 to our male grooming special from page 48. Of course, it would be a little too ‘Narnia’ of us to have a winter issue without mention of Christmas – check out the gift sets to woo your clients with this season on page 44 and learn how to up your customer service during this hectic period on page 46. Then flick to our Scene pages and see if you can spot yourself or your colleagues – it has been a mammoth few weeks for industry events, with many more to come between now and 2015. See you in the New Year!

48 rosemary@headmag.ie Creative HEAD Magazine 06

p6_Eds Letter_GW1.indd 1

creativeheadmag.com

@creativeheadirl

Creative HEAD Magazine App Creative Head Ireland

30/10/14 10:28:45

WWW.ALFAPARF.COM CH_FP advert July 14.indd 1

EXCLUSIVELY SOLD BY PROFESSIONAL SALONS **only uses allergen free plant extracts and fragrances

SDL EXTRAORDINARY ALL-IN-1 FLUID VOTED BEST ANTI FRIZZ PRODUCT BY IMAGE MAGAZINE

06/06/2014 11:30

Christmas

what’s inside 30

e7.50 christmas 2014

In print l online l everywhere!

Ireland

Scene

christmas 2014

Wella TrendVision picks out the best, Robert Chambers celebrates an anniversary and Zeba adds to the family

creativeheadmag.com

your journey starts here…

01_Cover+8.5FinalIRE 1

21/10/14 12:13:48

on the Cover Serioxyl by L’Oréal Professionnel

Inside Story

Cut & Sew barbershop gets a ’50s makeover

20

52

Editor Rosemary Mac cabe

Online EDITOR Amy WOOD

Editor in chief Amanda Nottage

ART DIRECTOR NICK JABBAL

ADVERTISING Ben Baldock Laura Tucker

Publisher Catherine Handcock

Art Graeme White CHIEF SUB EDITOR ADAM WOOD

08

p8_Contents_GW1.indd 1

Creative HEAD Ireland 6-9 Trinity Street Dublin 2 01 617 7947 rosemary@headmag.ie

The Toni&Guy Artistic Team juxtaposes hard-edged textures and soft, romantic lines

Creative HEAD Ireland is published 6 times a year by Alfol Ltd. Creative HEAD is a registered trademark. No part of this magazine may be reproduced without prior permission of the publisher. All information correct at time of going to press. Printing by Buxton Press.

Creative HEAD Ireland is printed on paper certified as being from sustainable sources using only vegetable-based inks. Printed by Buxton Press, Environmental Printer of the Year and Printing Company of the Year.

Special Projects manager Joanna Andersen

creativeheadmag.com

Write to us at:

Fashion

Creative HEAD Magazine

@creativeheadirl Creative Head Ireland

30/10/14 09:02:36

SAVE MONEY NOW! STOP POURING MONEY DOWN THE DRAIN

%

on

pre

s les at

sal

Inc rea

ses

to s

Sa

lo

n

ne

ed

d e R

he

s

te a w

w

a

s ru

e uc

at

b e g

e ssu r Purifies re & softe ns wate r

0 5 y

The ion salon sprayer only

â‚Ź29.95 + vat

Available exclusively from your local hair & beauty supply store TLC - Love Your Hair c/o Xpert Professional Haircare, Naas, Co. Kildare. (00) 353 45 856487 xpertpro.ie

ion sprayer ad.indd 1

15/08/2014 16:07

Introducing Philip Kingsley Christmas Gifts Available from Essential Salon Supplies 061-212-028 | www.essentialsalon.ie

The edit TIGI

Pawel Babicz Rossa Danagher

Martin McAllorum (pictured below) is now responsible for the Schwarzkopf Professional Division in Ireland, alongside his brief running the Indola business across the country. Martin, who joined Schwarzkopf Professional parent company Henkel in 2004, said: “I’m extremely excited – I thrive on working with brands that innovate on a continuous basis, and Schwarzkopf Professional and Indola Professional have always been leaders in innovation in our industry.”

Mahogany

New appointment at Schwarzkopf Professional

Images courtesy of Alex Barron-Hough

The news and know-how from your industry

Alternative Hair Show makes a splash Rossa Danagher of Rossano’s Hair Design and Beauty Salon in Sligo was one of the big winners at the Alternative Hair Show, bringing home the Visionary Award for Cut and Colour. Always one of the highlights of the year, the 2014 show didn’t disappoint. Not only were there 20 show teams on top form, from the blue theme of Sassoon to Paul Mitchell’s crutch-walkers and TIGI’s explosion of colour, the evening also raised 270,000 for Fighting Leukaemia, a charity set up by Tony and Maggie Rizzo. Held at the Royal Albert Hall in London, the show also saw Pawel Babicz, from Poland, taking home the Visionary Award for Avant Garde. Annie Humphreys was also honoured with a Lifetime Achievement Award.

Creative Head Ireland

p11-14_The News_GW1.indd 3

11

30/10/14 13:29:49

#CHedit WATCH the incredible NOISE film now, visit creativeheadmag.com

SALON SMART UNVEILS NEW SPEAKERS

MAKE SOME NOISE! IT WAS A CASE of three times the charm for NOISE as it made its third appearance in London in front of a sell-out crowd, following international success in Paris and Moscow. In typical NOISE style, attendees were kept guessing about the location until the very last minute as clues were steadily posted on social media revealing the guests, the top-secret location and the date.

NOISE kicked off with a bang in

London’s Shoreditch with the super cool Kachette playing host to this year’s event.

NOISE veteran Tim Hartley was joined by Australian Emiliano Vitale, the A Twins from Lithuania and NOISE regulars X-Presion, along with the Saco team, as they all took to the stage to showcase their techniques.

Saco’s Richard Ashforth, NOISE founder, said: “It was an amazing opportunity to introduce some new faces and as always it was great to showcase eclectic styles.”

NEW DIRECTIONS WAYNE LLOYD HAIR is celebrating the release of its latest collection, Neo Geo. The looks are based on the use of geometry in cutting and colouring, and the team worked with photographer Kestutis Anuzis and make-up artist Mary Ginnifer to produce a selection of striking looks, with strong colour contrasts and sharp, almost architectural lines.

Joshua, India and Jason Miller (pictured), directors of the Charlie Miller salon group, are set to take to the Salon Smart stage to lift the lid on their brand.

They join social media whizz Laura Caudery, Lee Stafford, Hooker & Young and Most Wanted Business Thinker 2014 Angelo Vallillo at the Creative HEAD business event. Visit creativeheadmag.com/events

AIPP WINNERS REVEALED D&J Ambrose was the big winner at the AIPP awards, with the salon winning Best Men’s, and Michael Francos winning Best Men’s Collection category. Other winners, announced at the Alternative Hair Show, included Chie Sato from Toni&Guy, who won Best Avant Garde.

We love a bit of multi-tasking and the label.m Hair Perfume is designed to nourish the hair and body with oodles of benefits. Alongside the Jean-Pierre Braganza tie-up, label.m is offering the chicest Christmas yet!

FOR MORE Christmas retail inspiration, see page 44

12

p11-14_The News_GW1.indd 4

CREATIVE HEAD IRELAND

10/30/14 3:17:39 PM

#CHedit

63,327

TIGI Tales

The amount women spend on looking good before they hit the age of 40, according to a study from Promotionalcodes.org.uk. The study found that most women between the ages of 18 and 40 spent 2,728 each year on products including shampoo, make-up and face creams and on treatments such as haircuts, waxing and manicures.

Berlin HOsts TIGI World Release 2014 TIGI’s World Release, dedicated to education and thrills, kicked off with a preview of the new Academy Collection 2015 and a showcase of the new Bed Head for Men range. Held at the Tempodrom in Berlin, the audience met a new global TIGI Inspirational Youth team and witnessed the hottest runway trends from Nick Irwin, Maria Kovacs, Marco Iafrate and Michele Grasso using Catwalk by TIGI. The fairytale-inspired show, TIGI Tales, followed, with models dressed in fantastic couture outfits, specially created by fashion stylist Jiv D.

My months ahead What does Christmas have in store for…

Ronan Patterson THE FACE, Galway

We have lots of photoshoots planned, as well as the introduction of our make-up service. We’re involved with Macnas Street Festival, where we’ll cater for 120 models in a day. We’re also launching our new website and lookbook, which will feature all of our 2014 shoots and competition entries.

Ross King DaveyDavey Men’s, Dublin

It’s a very exciting few months ahead for us as we launch our new bespoke gentleman’s salon in Dublin 2.

We’re creating a oneof-a-kind experience – along with a great haircut, our service includes the Turkish flame, a lemongrass-infused hot towel for the face and a head massage.

We’ve had an amazing response from clients so far!

Sharon Sheehan Ghd lets stylists get ahead of the curve

Wella takes skills to Romania

Styling brand ghd has completed a series of pop-up styling events across the UK to introduce its curve range. The tour, called ghd curve uncovered, visited Edinburgh, Manchester and Birmingham before arriving at East London venue, The Laundry. The tour hosted more than 1,000 stylists who were keen to try out the new styling tools and meet the ghd brand ambassador and session stylist Zoë Irwin (pictured above), who demonstrated Ghd is sponsoring Victoria’s Secret modern curling Fashion Show in London! Follow techniques. @ghd, #ghdxVSFS for more info...

Wella hairdressers have travelled to Romania to share their passion and craftsmanship with vulnerable young people as part of the Wella and UNICEF Making Waves mentoring programme.

Emma Roche, from Anna Furlong in Leinster, was part of the nine-strong group of hairdressers who travelled to the Romanian town of Piatra Neamt, helping to train 20 local young people in the craft of hair. It marks the fifth Making Waves mentoring trip since 2011.

14

p11-14_The News_GW1.indd 6

AC Pure Hair, Wexford We’re super busy with bookings for ‘hair Botox’ and lustrous hair. Extensions are being ordered in abundance for clients preparing for party season, and we’ll be offering make-up at our newly opened make-up studio. Due to high demand, we open seven days a week in December and do three late evenings – phew!

Creative Head Ireland

30/10/14 13:31:39

In print ● online ● everywhere!

In print ● online ● everywhere!

In print ● online ● everywhere!

IRELAND

YOUR JOURNEY STARTS HERE… In print ● online ● everywhere!

In print ● online ● everywhere!

IRELAND

IRELAND

YOUR JOURNEY STARTS HERE…

YOUR JOURNEY STARTS HERE…

In print ● online ● everywhere!

IRELAND

In print ● online ● everywhere!

IRELAND

YOUR JOURNEY STARTS HERE…

In print ● online ● everywhere!

IRELAND

YOUR JOURNEY STARTS HERE…

In print ● online ● everywhere!

IRELAND

YOUR JOURNEY STARTS HERE…

IRELAND

YOUR JOURNEY STARTS HERE…

FREE

Subscribe to creative head and receive…

IRELAND

YOUR JOURNEY STARTS HERE… In print ● online ● everywhere!

IRELAND

YOUR JOURNEY STARTS HERE… In print ● online ● everywhere!

IRELAND

YOUR JOURNEY STARTS HERE…

YOUR JOURNEY STARTS HERE… In print ● online ● everywhere!

IRELAND

YOUR JOURNEY STARTS HERE… In print ● online ● everywhere!

IRELAND

a gift worth

YOUR JOURNEY STARTS HERE…

€70

In print ● online ● everywhere!

IRELAND

for every subscriber*

YOUR JOURNEY STARTS HERE…

In print ● online ● everywhere!

In print ● online ● everywhere!

IRELAND

IRELAND

YOUR JOURNEY STARTS HERE…

YOUR JOURNEY STARTS HERE…

In print ● online ● everywhere!

In print ● online ● everywhere!

IRELAND

IRELAND

YOUR JOURNEY STARTS HERE…

You’ll enjoy...

YOUR JOURNEY STARTS HERE…

Creative HEAD Ireland and all supplements for 12 months for €45

In print ● online ● everywhere!

IRELAND

YOUR JOURNEY STARTS HERE… In print ● online ● everywhere!

IRELAND

YOUR JOURNEY STARTS HERE…

YOUR JOURNEY STARTS HERE… In print ● online ● everywhere!

IRELAND

*To subscribe

YOUR JOURNEY STARTS HERE…

and for full terms and conditions, call +44 (0)1434 610935 or email enquiries@headmag.co.uk In print ● online ● everywhere!

YOUR JOURNEY STARTS HERE…

Creative Head Ireland

In print ● online ● everywhere!

IRELAND

IRELAND

IRELAND

003_Subscription_GW1.indd 1

IRELAND

And you’ll receive Kevin Murphy Young Again Wash, a restorative shampoo containing a complex of 20 amino acids as well as antiageing lotus flower and orchid extracts to help revive dry, brittle hair; Young Again Rinse, containing a complex of 20 amino acids and bamboo and lotus flower extract to strengthen while baobab and mango seed oils smooth frizz; and Shimmer Shine, a finishing mist with Vitamins A, C and E to revive shine and repair hair, worth E70.

In print ● online ● everywhere!

In print ● online ● everywhere!

In print ● online ● everywhere!

YOUR JOURNEY STARTS HERE…

In print ● online ● everywhere!

IRELAND

YOUR JOURNEY STARTS HERE…

In print ● online ● everywhere!

IRELAND

YOUR JOURNEY STARTS HERE…

In print ● online ● everywhere!

IRELAND

YOUR JOURNEY STARTS HERE…

In print ● online ● everywhere!

IRELAND

YOUR JOURNEY STARTS HERE…

IRELAND

YOUR JOURNEY STARTS HERE…

YOUR JOURNEY STARTS HERE…

15

10/30/14 3:16:11 PM

#CHedit

The BUSINESS EDIT Opening hours

Always on call

Historically, hair salon opening hours have been dictated by tradition. We all remember our mothers telling us the hairdresser ‘doesn’t open on Mondays’. But hectic lifestyles and demanding client schedules have meant that today’s busy salons have had to adapt.

One of the most widely publicised outside-hours stories is that of Blow, which has salons on Leeson Street and in the Four Seasons in Dublin. Owner Noelle McCarthy says that, at Blow, “we understand the demands of the modern customer – we only close on Christmas Day!” Blow opens from 7am to 7pm on weekdays, 9am to 6pm on Saturdays and from 10am to 4pm on Sundays – and the mornings, says Noelle, are “hugely busy”.

It’s an opportunity being grabbed by Dylan Bradshaw, whose salon on Dublin’s South William Street has just launched the db EXPRESS service, a pre-work blow-dry that promises to take 30 minutes or less.

Managing director Charlotte Bradshaw, says: “As a busy

Rising star Name: Ericka Kidd Age: 26 Salon: HOUSE OF COLOUR

16

p16_Business/Rising Star_GW2.indd 1

Why did you want to be a hairdresser?

I’ve always loved hairdressing and I couldn’t imagine doing anything else. I started an apprenticeship in House of Colour at the age of 17 and it was everything I expected it to be and more – it was fun, creative and inspiring.

I’ve never looked back and can honestly say I love going to work every day.

working mum, I understand that time is precious. Our db EXPRESS service allows our clients to maintain their hair without it affecting their working day, so they can focus on the important stuff!”

Clients pay 25 for the privilege – and rush away with a coffee in a smart, branded takeaway cup.

“Uptake has been good,” says Bradshaw. “We’re simply responding to our clients’ needs.”

It’s not just early birds that get the worm – at Bellissimo Hair and Beauty salon in Galway, bank holiday weekends are ripe for the taking. The salon is open from 10am to 5pm on bank holiday Mondays, attracting clients with bank holiday events they need to look their best for.

It would seem that it’s no longer enough to offer haircare services during standard office hours – clients are looking for salons that will work around them, rather than the other way around. And, ultimately, if you’re not up to the task, they’ll look elsewhere.

What have been your career highlights so far?

Most recently, winning Silver in the Wella TrendVision UK and Ireland final. I was also proud of my first photoshoot winning the L’Oréal Professionnel Next Generation award, and receiving a prize from Patrick Cameron for best long hair image at the Irish Hairdressing Photography Awards.

Where do you see yourself in 10 years?

Still making people feel good about themselves, taking every opportunity that is given to me and passing on my knowledge to my students. I would like to be running the entire education academy in House of Colour by then.

I hope I can inspire people as I have been inspired, you never stop learning.

What would be your dream hairdressing gig?

To work with the hairdresser Robert Lobetta on a shoot. He is my ultimate icon, I love his unique style and how he’s a true master of his craft.

Creative Head Ireland

30/10/14 13:32:32

#CHedit

Fudge Blow Dry Putty volumises, controls, texturises, shapes and sculpts while leaving hair soft and smooth, and the almond aroma sweetens the deal.

RRP E13.26

We love the fresh look of Essential Haircare from Davines, which includes the new Minu line for coloured hair (above).

RRP from E18.30 +44 (0)845 129 8431

+44 (0)20 7845 6333

rjmhairandbeauty.com

fudge.com

The latest release from L’Oréal Professional Tecni.ART has party season written all over it – Dual Stylers offers a 72-hour blow-dry, meaning your hair won’t drop before you do.

RRP from E17.85 01 604 5918

lorealprofessional.co.uk

Curly-haired clients will rejoice at the two new additions to KMS California's CURLUP range – a perfecting lotion and a leave-in conditioner.

RRP From E16 +44 (0)1323 432100

kmscalifornia.com

Pick a matching Chromatix dryer and styler from the rainbow of fruity shades available from Diva Professional. We want raspberry crush!

RRP from E69.99 1890 253 402

salon-services.com

Have clients that want to flatter their complexion? Try IGORA ROYAL Absolutes Age Blend, perfect for the over-55s with its 10 double-reflex shades for less contrasting, gentler results.

Balmain’s Boar Hair Massage Brush cleans the hair as you brush, as well as increasing the blood flow by stimulating the scalp.

RRP E160

Call +44 (0)1323 84 2288

balmainhair.com

In-salon service 01 404 6424

Schwarzkopfprofessional.ie

Thicker hair is on most clients’ Christmas wish lists – perhaps Santa should be leaving Thickefy Foam from Sebastian Professional in their stockings?

RRP E24.20 01 416 0900

wella.ie

For dry and damaged hair, Affinage Care & Style Moisture Boost shampoo and conditioner infuses locks with vitamin B5 to restore strength and shine with its colour-safe formula.

RRP E8.25 each 053 912 3681

affinage.com

18

p18-19_Shop_GW2.indd 2

Creative Head Ireland

30/10/14 09:23:20

Stock

Options Our pick of the launches to stack on shelves, add to menus and share with your stylists

style icon

the season

Joico prides itself on being the expert brand for healthy hair.

So when we found out it was launching an electrical styler we knew it would be different – and it is! These irons feature a design that incorporates a refillable tank filled with K-Pak VaporFuel. But how does it work? Well, when activated, this potent potion is released into the styler so that it reconstructs the hair while styling. Stylists can deliver a smooth finish without harsh chemicals.

It really is Christmas!

RRP E165 045 856 490

xpertpro.ie

It’s all about… coloured hair It’s no secret red tones are the toughest to keep hold of – Pureology’s new Reviving Red Haircare System is specifically formulated to preserve natural or colour-treated redheads.

RRP FROM E17.55 01 604 5918

pureology.co.uk

Creative Head Ireland

p18-19_Shop_GW2.indd 3

Shu Uemura Art of Hair Color Lustre Hair Care is the first line for colourtreated hair designed with a refining lipid that replenishes the hair’s natural protective varnish, restructures the surface and prevents colour fade.

RRP FROM E30 01 604 5918

shuuemuraartofhair.com

19

30/10/14 09:23:57

e d i s n I story Cut & Sew, Temple Bar

It may only be in its infancy but for proprietor Sean Bryan it was high time for Cut & Sew, the Dublin barbershop that started out as a pop-up in Temple Bar’s All City Records, to get a makeover. Sean worked with architect Ciara McGonigal to realise his vision – that of a classic ’50s barbershop with a contemporary twist. The result is sleek, with clean lines and eye-catching details – black, glossy metro tiles and stained wooden joinery exaggerate a dark wash area. The rest of the barbershop offers a total contrast – think flat, white metro tiles with black grout joints. A large counter-to-ceiling mirror spans one side of the space, with recessed rope lighting around its perimeter giving it a floating quality. The pipe that cuts along the main wall and across the space was highlighted by painting it a smooth, oxidised copper colour and adding copper fittings, a tone echoed in the pendant lights.

Hot buys VINTAGE VIBE

Add a retro touch to your salon with the Vanessa chair with hydraulic pump.

It harks back to ’70s glamour while maintaining a stylish, modern edge.

FROM €846.30 CALL ESS ON 061 212 028 salonambience.com

20

p20_Interiors_GW2.indd 1

BOYS’ CLUB

The David barber chair combines comfort and style – the seat follows the body’s natural curvature and the reclining back also has a movable headrest.

WAS €2,499, NOW €1,499.40+VAT CALL ESS ON 061 212 028 salonambience.com

Creative Head Ireland

30/10/14 09:29:43

#CHedit Chilling with Milly after a 14-hou r day in the salon #cosyt ime

It’s my birthday! I love being spoiled at work

Gentle waves are definitely a favourite with brides this year

In the frame

Sabrina Hill from Kopper Hair Studio in Cork, gets snapping SNAP AND SEND Want to give us a snapshot of your hair world?

Tweet us @creativeheadirl

Softer does it with this season's new look #sexya ndtext ured

Fro m bra ssy to fabulous for my go rge ou s Lo la #bala ya ge qu ee n

Day off selfie time!

Not a bad hair day, just a hat day

Busy day shootin g for our new website, kopperh airsalon.ie

Crazy hair lady moments with the fabulou s @sand ra murphy999

To-do list the hottest happenings this month and next…

16 November

Creative Head Ireland

p21_In The Frame_GW2.indd 1

Legend has it The IHF Night of Legends takes place in the DoubleTree by Hilton Hotel, Dublin – a night of glamour and glitz recognising and honouring those who have made a difference. The IHF Star Team 2014 will also be announced.

Call 056 8833808

24 November

couture colour The crew from South Anne Street’s Aviary Lane will be in situ in Wella’s Chancery Lane Studios to share their expertise in creative colouring.

Call 01 416 0900

Short hair, don’t care! @martinagahan gave me the big chop!

02 December

Lighten up The Alfaparf Academy in Dublin presents Beautiful Blondes Step 4, a course for experienced colourists who are looking to expand their skill in the art of lightening hair.

Visit xpertpro.ie

21

30/10/14 09:33:24

#CHedit

Life lessons Patrick Gildea Patrick Gildea Hairdressing, Donegal Always strive for excellence. The key to success is simple: create a vision, create a strategy and strive for excellence in everything you do, every day. We are consistently working together to improve our staff and client experience. We believe clients want more than just a fantastic cut and colour – they’re looking for an overall connection and experience. That’s what makes us different.

Be willing to learn and improve. The best hairdressers don’t walk around full of self-importance. Always be proud to portray a professional image, but never stop wanting to become more educated. Just because you are experienced doesn’t mean you have nothing new to learn. A continuous focus on your skills and knowledge ensures that you stay at the top of your game and are respected both inside and outside of the industry. We are lucky that our team has a hunger for selfimprovement – that’s why we continuously train all of our staff. We don’t want to just create hairdressers, we want to create the best hairdressers.

Surround yourself with a team of high quality, passionate professionals. We carefully choose who joins our team and, from experience, we’re convinced that starting someone from the beginning of their career is the way to deliver your vision. Once we have selected someone they embark on a skills and personal development training programme that – quite literally – never ends.

Love what you do and build strong relationships with your clients. I love my hairdressing career, it’s that simple! The sooner hairdressers start to realise how powerful the emotional connection with clients can be, the sooner they will see their client base grow. We have clients who have been coming to us for more than 25 years. These clients return not only because of the high service they receive, but also because of the relationships that we have built with them.

‘We listen because we care’ is a company philosophy we pride ourselves on and which assists us in delivering an unrivalled customer experience. Never take your regular clients for granted, no matter how well you know them. Never get complacent, their experience should always exceed their expectations.

22

p22_Life Lessons_GW3.indd 1

30/10/14 09:36:16

ROCK A

DIFFUSED COLOUR FINISH New

for fashion-forward colour.

Muted Mauve

Clear Dust

Smokey Amethyst

Ocean Storm

Jaded Mint

Pink Dream

FOR FURTHER INFORMATION PLEASE CONTACT YOUR WELLA ACCOUNT MANAGER OR CALL 01 4160900 / 1800246100

AP0377-Instamatic SP Ad CH ROI.indd 1

20/08/2014 10:47

The revolution of man The rumours are true – the gentleman is dead. Today’s modern man is respectful, thoughtful and considerate, but never gentle.

In grooming terms, this means an attention to detail never before seen. One gel option no longer cuts the mustard – which is where TIGI Bed Head for Men comes in, offering a stylish alternative for men (not boys)

24

p24-25_Tigi_Promo_GW1.indd 2

Creative Head Ireland

30/10/14 09:37:38

“Guys are starting to take more pride in their appearance and seeing the value in looking and feeling their best – there is this antiquated notion that it’s manlier to not care about the way you look. Now more guys are starting to realise that when you look good, you feel good.”

NICK IRWIN, TIGI global creative director

There has been a quiet revolution in male grooming – of the blink-andyou’ll-miss-it variety. Barbershops, far from being a once-monthly obligation greeted with a yawn and a long look at the watch, have become hangouts for on-trend males.

Blame the hipster trend if you like – all big beards and moustaches, bespoke fades and old-school pomades – it’s resulted in a huge upsurge in the male salon market, thanks in no small part

to the 38 per cent of men who claim to use more personal products today than they did just three years ago.

New male hair spaces draw on traditional masculine styles and pastimes, with services and products created to meet today’s high expectations. Which serves as a handy introduction to the new TIGI Bed Head for Men range, inspired by the original Bed Head icon: the Bed Head stick. At its 1996 launch, the Bed Head

stick started a revolution of its own, encouraging men to have more fun and spend less time on their hair.

20 years later, Bed Head has returned to its proverbial roots, focusing on the demands of today’s male – with streamlined, high-performance formulas and packaging with a fresh, masculine approach. These products are designed to give the on-trend man the tools to create style definition when and where he wants it.

For more information on TIGI Bed Head for Men, call 01890 812 022 or visit tigiprofessional.com Creative Head Ireland

p24-25_Tigi_Promo_GW1.indd 3

25

30/10/14 09:38:32

NEW OSiS+ GLAMINATION.

For more information call 01-404 6424 Find us on Facebook: www.facebook.com/schwarzkopfprofessionalunitedkingdom

www.schwarzkopf-professional.co.uk

CONGRATULATIONS

TO OUR TRENDVISION AWARD IRELAND WINNERS A spectacular celebration of hairdressing talent took place at the UK & Ireland Final on Monday 6 October at the Roundhouse, Camden. Our Ireland Gold winners are now set to head to Monaco for the International TrendVision Award Final in November 2014 For the latest TrendVision Award news become a fan of ‘Wella UK’ on Facebook www.wellaprofessionals.co.uk

@wellapro #tva

THE WINNERS ARE…

GOLD Color Category LEANDRO SANTANA SANTOS Santanna Hair Studio

MH0419-TVA2014 Final Ad_CHI.indd 1

GOLD Young Talent Category BRIAN SWEENEY House of Colour

SILVER Color Category DARREN LACKEN House of Colour

SILVER Young Talent ERICKA KIDD House of Colour

BRONZE Color Category CAROLINE MCNEILL All Aspects of Hair Design

BRONZE Young Talent MATTHEW FEENEY Aviary Lane

21/10/2014 13:19

And the finalists are…

Ireland’s top talent has been chosen from the Wella TrendVision Award Heat – ready to compete at the UK & Ireland TrendVision Award Final The heat was on in the DoubleTree by Hilton Hotel in Dublin as entrants took to the stage to compete for a place in the UK & Ireland finals of one of the industry’s most prestigious competitions, the Wella TrendVision Award. There were more than 900 entries to the UK & Ireland Heats, which makes victory all the better for the 12 Irish finalists who were chosen to continue on to the UK & Ireland TrendVision Award in London in two categories: Young Talent and Color.

Each year, entrants are required to interpret one of two trends defined by Wella Professionals, this year saw the stylists put their own spin on either Urban Native or Borderline Beauty, to be judged by some of the most highly regarded industry types in Ireland and the UK, including Kai Wan from PKai Hair, Jamilla Paul of Jamilla Paul Hair & Beauty, Caroline Spencer of Sassoon Academy and Faye Turner of HOB Salons.

The show featured a performance by the Wella Dancers from Big Chief Productions, along with presentations by Sanrizz, Sassoon Academy, Hair

By Mane and a collaboration between the Wella Professionals Style Council and HOB Salons’ Sean Dawson on a Sebastian-inspired show. Of course, the real draw was the competitor parade, which was loudly supported by friends, family and colleagues.

Color Finalists

Caren Cullen, Fox & Bow Darren Lacken, House of Colour Shauna McGrath, House of Colour Caroline McNeill, All Aspects of Hair Design Leandro Santana Santos, Santanna Hair Studio Sharon Sheehan, AC Pure

Young Talent Finalists

Serena Crofton, Halo Sarah Dowling, Peter Mark Matthew Feeney, Aviary Lane Ericka Kidd, House of Colour Siobhan Murphy, SOA Hair Design Brian Sweeney, House of Colour

Inspired? To pre-order your TrendVision Award 2015 entry pack, call 01 416 0900 or email dublinstudio.im@pg.com Creative Head Ireland

p29_TVA_Promo_GW4.indd 3

29

30/10/14 09:40:09

Toni&Guy

Scene Colour Club

Jo Whiley

THe hottest events every month – get yourself scene!

The Visionaries Wella Professionals pulled out all the stops at the UK & Ireland TrendVision Award Final 2014, hosting a total of 48 of Ireland and the UK’s most exciting stylists and colourists, while celebrating a decade of award-winning TrendVision creativity and talent. Held in the Roundhouse in London’s Camden Town and hosted by DJ Jo Whiley, the final exploded with a series of stunning hair shows, performed on a brilliant multilevel stage. The 800-strong audience enjoyed a stylish Couture Colour presentation from the Wella Professionals Colour Club; a brilliantly conceptual Hair Sushi #colourflash show by Toni&Guy using Instamatic

by Color Touch; and, after a three-course dinner, a showcase of skills from Sean Dawson, Dom Capel and the Sebastian Cult Team in the Eclipse show. But it was the competition results that everyone had come to see, and so congratulations to Leandro Santana Santos and Brian Sweeney, who will now represent Ireland at the International TrendVision Award 2014 in Monaco in late November.

30

p30-37_Scene_GW2.indd 2

Creative Head Ireland

30/10/14 09:44:22

The winners…

COLOR

YOUNG TALENT

Creative Head Ireland

p30-37_Scene_GW2.indd 3

Darren Lacken

Brian Sweeney Matthew Feeney

Ericka Kidd

Leandro Santana Santos

GOLD: Brian Sweeney, House of Colour SILVER: Ericka Kidd, House of Colour BRONZE: Matthew Feeney, Aviary Lane

Caroline McNeill

Sebastian Eclipse

GOLD: Leandro Santana Santos, Santanna Hair Studio SILVER: Darren Lacken, House of Colour BRONZE: Caroline McNeill, All Aspects of Hair

31

30/10/14 09:44:56

Jay Mahmood, Allilon World Style Contest

Angelo Seminara

Okafor collection

It was Doctor Samuel Johnson who said ‘when a man is tired of London, he is tired of life’, but it was Davines who took that saying to the heart of its World Wide Hair Tour 2014 as it stormed into London on a wave of excitement and enthusiasm. Hosted at the rather impressive Freemasons’ Hall, the tour began with Davines revealing the relaunch of its Essential Haircare line, in collaboration with the Slow Food Foundation in Italy to support biodiversity. The brand also unveiled its ‘I sustain beauty’ campaign, which aims to give everyone a platform where they can upload their versions of beauty. It was then Allilon’s chance to shine on its home turf, as Pedro Inchenko and Johnny Othona – the directors of ena salon – along with the Allilon artistic team revealed its Okafor collection, inspired by London illustrator, Kelvin Okafor. After a look back at the past 10 years of World Style Contest winners, the audience geared up for the big reveal of this year’s World Style Contestant, which went to a jubilant Anthony Polsinelli from Canada. Finally, Angelo Seminara finished the evening with a showcase of incredible cutting and styling skills.

32

p30-37_Scene_GW2.indd 4

Allilon

London loves

Creative Head Ireland

30/10/14 09:45:39

Robert Chambers

Family

Creative Head Ireland

p30-37_Scene_GW2.indd 5

Sarah McGovern Vaughan

Courtney Smith

affair

Dublin salon Robert Chambers celebrated 40 years in business with a new look for its Grafton Street salon and a new artistic director in Tamar Chambers, daughter of Robert Chambers. Tamar, together with her brother, style director Athos Chambers, will take the reins at the three-floor space, which includes the Robert Chambers flagship salon, Lunatic Fringe and the Academy, the longest-running hairdressing training school in Ireland. The salon’s guests attested to its fashion clout – they included model Sarah McGovern Vaughan, designers and stylists Sonya Lennon, Brendan Courtney, Courtney Smith and Cathy O’Connor.

33

30/10/14 09:46:02

Sustainable Human 34

p30-37_Scene_GW2.indd 6

Allen Ruiz

Ricardo Dinis

Jo McKay

When a hair show starts with a group shoulder rub, you know you must be at Aveda Master Jam. The pioneering green brand unveiled its global vision of trends and styles for the next 12 months and reminded us of its ongoing commitment to protecting and preserving the planet. The shows reflected this; Canada’s Ray Civello’s presentation, Sustainable Human, showed models wearing face masks against a backdrop of the beauty of nature, while Ricardo Dinis was inspired

by Icelandic landscapes. Highlights included Jo McKay’s incredible colouring technique of splattering vivid shades over layers of crimped hair, and the reptilian shapes and snakeskin patterns showcased by Allen Ruiz.

With an audience comprising 1,500 Aveda salon professionals from 22 countries, there was an emotional reception to a video tribute to Aveda founder Horst Rechelbacher, who died in February. But the mood was lifted with the announcement of Ilya Balkof from Krasnodar in Russia as the Fashionista 2014 winner.

Ian Michael Black

Natural selection

Creative Head Ireland

30/10/14 09:46:40

Brendan Courtney

The magic

number Zeba Hairdressing celebrated the official opening of its third salon, in Dublin’s Sandymount, with an evening of seasonal style hosted by designer and stylist Brendan Courtney. Zeba Sandymount’s artistic team showcased A/W14’s key trends and looks from the world of hairdressing. Zeba Hairdressing now boasts three salons – the group has a team of 50 in the flagship salon, on Dublin’s South William Street, with the new Sandymount premises joining Zeba’s second salon, in Manor Mills Shopping Centre in Maynooth, Co. Kildare.

Creative Head Ireland

p30-37_Scene_GW2.indd 7

35

30/10/14 09:47:12

Hooker & Young 36

p30-37_Scene_GW2.indd 8

Jamie Stevens and Paul Falltrick Destination Imagination Dream Team

The sun-dappled Barceló Punta Umbría Beach Resort in Spain had just started to wind down from another busy summer season when 2,000 hairdressers descended for the Matrix World Tour. With the theme ‘Destination Imagination’, this year’s tour encapsulated three days of creativity, education, inspiration and a splash of poolside partying. The opening ceremony included the Graffiti Nation show, illustrating the newest trends from the Matrix Artist Collective, which included the UK’s Jamie Stevens and Marcus Shamim. Education was presented in ‘playgrounds’ – attendees worked their way through colour, styling and cutting sessions with Jo Jordan, Paul Falltrick and Jamie among the educators. Two further spellbinding shows followed: first was Project Runway, a collaboration with Spanish designer Katarina Grey, with hair created by the Destination Imagination Dream Team. The finale show from Hooker & Young provided an operatic climax, ahead of a white party to round off the event.

Project Runway

beach

Hooker & Young

On the

Creative Head Ireland

30/10/14 09:47:32

Gavin McGuinness

Searching

for stars

The Wella Academy in Dublin was the location of House of Colour’s Hair Apprentice event, an annual competition that aims to seek out the next superstar of hairdressing. From 116 entries, 12 finalists were selected and then whittled down to nine, who competed for the winning prize of a nine-month City & Guilds hairdressing course worth a whopping E9,500.

Over a six-week period, the nine finalists had to complete a series of tasks, mentored by top industry educators. One candidate left the group each week until the final four – Gavin McGuinness, Andrea Flynn, Kim Donohue and Katie Dunphy – were judged at a Grand Final

by Wella Ireland technical manager, Sinead O’Sullivan, House of Colour’s Amy Reynolds and salon partner and multi award-winning hair stylist Liz Murphy. The 2014 winner? Gavin McGuinness. Congratulations!

Creative Head Ireland

p30-37_Scene_GW2.indd 9

37

30/10/14 09:48:22

38

p38-43_Schwarz Promo_GW4.indd 2

Creative Head Ireland

30/10/14 09:49:17

The countdown begins

The Schwarzkopf Professional Irish Hairdressing Business Awards are just around the corner, and it’s time to get those entries in and win the recognition your business deserves On 29 March 2015, the best of the Irish hairdressing industry will gather in the RDS Dublin to recognise those who have excelled in business. That’s those hair salons with the social media skills worth shouting about; the people who put the competition in the shade when it comes to customer service; the salons with the skill, expertise and business acumen to mark them out as serious contenders.

The Schwarzkopf Professional Irish Hairdressing Business Awards are open to any salon in Ireland, regardless of which brands you use, and designed to celebrate the nuts and bolts of the industry – the salon owners – with an emphasis on exceptional business skills, an innovative attitude to client experience and a focus on the importance of service and training. If this is ringing a great big bell for you, now’s the time to get thinking about what you did in 2014 that could mark you out from the herd. Did you think outside the box with customer service? Did you go viral, or get your salon trending on Twitter? Were you responsible for a total shake-up in how you do business?

Now’s the time to speak up – enter the Schwarzkopf Professional Irish Hairdressing Business Awards for a chance to raise your profile and gain recognition for your hard work.

Creative Head Ireland

p38-43_Schwarz Promo_GW4.indd 3

39

30/10/14 09:49:33

AND THE CATEGORIES ARE… 40

p38-43_Schwarz Promo_GW4.indd 4

Creative Head Ireland

30/10/14 09:50:17

Connaught/Dublin/ Customer Care Award Open to all salons. Delivering first-class customer service as second nature, all the small touches are Leinster/Munster/ considered, extra services and added value offered at every turn. If this sounds like your salon you Ulster/National could be our Customer Care award winner.

Salon of the Year Is your salon simply the best? Have you Marketing Salon Award got everything from technical excellence, customer Open to all salons. Print, word of mouth, social media, whatever you do to market your salon, Schwarzkopf Professional wants to know about it!

Reception/ Front of House Award Open to all salons who can demonstrate that their reception team is the best around. Schwarzkopf Professional wants to know what makes them stand out from the crowd and just how they do it.

service, retail and out of salon activities down to a fine art? If so, these regional salon categories are your chance to shout loud and proud about what you do best. This category is open to anyone with up to five salons but the entry should be based on just one salon. Dublin Salon of the Year entries should be from any salon located in the county or city of Dublin only. The winners from each region are automatically put forward to compete against one another for the overall National Salon of the Year 2014 title.

Dublin/Leinster/ Salon Design Award Open to all salons that can show a stunning and Connacht/Munster/ unique salon interior. If your salon wows from the outside in, then this is the award for you.

Ulster/National Trainee of the Year Training Award Got a shining star in the salon?

Open to a salon that has a staff training strategy in place. If developing and educating your team is a focus and strength for your salon then impress the judges with your training excellence to be in with a chance of winning.

Opposite page: Last year’s winners

Website of the Year Open to any salon with a website. At the first

stage of judging, five members of the public will be given the salon name and postal address, to see how easy the site is to find. For the second stage, judges will be given the web address to assess site content and user-friendliness.

That trainee who’s always up for the extra responsibility, looking for all opportunities, learning everything from everyone? Then encourage them to enter Trainee of the Year.

Open to any trainee who has been in training for a minimum of 12 months and a maximum of four years up to the end of June 2014.

The entry should be put together and submitted by the trainee themselves, but with the help and input of the salon owner/manager. You can enter more than one trainee per salon. The winners from each region are automatically put forward to compete against each other for the overall national trainee of the year 2014 title.

Schwarzkopf Retail Salon of the Year Open to any salon that stocks one or more

Schwarzkopf Professional retail lines and where the Schwarzkopf Professional products account for at least 50 per cent of total retail turnover.

Creative Head Ireland

p38-43_Schwarz Promo_GW4.indd 5

41

30/10/14 09:50:35

ENTRY POINT

t

Last year’s hosts, former Irish rugby internationals Frankie Sheahan and Shane Horgan

It’s time to start blowing that trumpet – with 19 winners across 9 categories, the 2014 Schwarzkopf Professional Irish Hairdressing Business Awards offer ample opportunity to place your business centre stage and get recognised for your hard work and business nous

42

p38-43_Schwarz Promo_GW4.indd 6

Creative Head Ireland

30/10/14 09:51:01

Niall Colgan

Frankie Sheahan and Shane Horgan

The inaugural Schwarzkopf Professional Irish Hairdressing Business Awards event was held in 2003, with six categories and a handful of entries – but 2014 is set to be the biggest and best yet, with prizes to be doled out to a whopping 19 entrants across 9 categories.

There are plenty of chances to get your hard work recognised, but that doesn’t mean it’s going to be easy!

These awards aren’t about technical skills – although of course that’s going to feed into everything else you do, from social media sharing (no one wants to see badly inserted extensions) to customer service (how you respond to complaints) – so spend some time thinking about your application.

How have you marked yourself out from your competitors in 2014? What social media strategies have you employed? What one thing has had the biggest impact on your business? Is it your exciting and engaging Twitter feed? Your lively Facebook page? Your arresting Instagram feed?

Or is it the customer service training you invested in for all of your staff? Perhaps it’s the loyalty card you introduced, or the incentive scheme you created for staff?

We know that running a busy hair salon isn’t just about cutting hair – that’s why the Schwarzkopf Professional Irish Hairdressing Business Awards are there to recognise and award the behind-thescenes work that can often go unnoticed.

NIALL COLGAN HAIRDRESSING, SALON OF THE YEAR AWARD winner 2013

“We’re a relatively new business, so we entered because we wanted to raise our profile and show people that our service levels are very strong.

Since winning, it’s made me look at my business and re-evaluate what we do. It encourages you to improve even after you win.”

The Schwarzkopf Irish Hairdressing Business Awards will be held on Sunday 29 March 2015 at the RDS, Dublin. To purchase tickets or download an entry form, see ihbawards.ie – get ready!

Creative Head Ireland

p38-43_Schwarz Promo_GW4.indd 7

43

30/10/14 09:51:27

There are nine gift sets from Joico this year, each with Bio-Advanced Peptide Complex to repair hair.

Each Kérastase gift set comes with a free product, giving clients more to discover with each purchase.

RRP from c22 045 856490

RRP E42 01 604 5918

joico.com

kerastase.com

The Touch from Cloud Nine comes with a chic bag that doubles up as a heat mat.

Boys need attention, too – give the marvellously minty Fudge for Him set.

Clients wanting to push the boat out will love the ghd rose gold deluxe gift set.

RRP c120 +44 (0)845 026 7121

RRP c25.32 +44 (0)20 7845 6333

RRP c155 +44 (0)1924 423400

Redken’s Christmas gift sets are formulated with hydration in mind – we love All Soft and Body Full.

Travel-sized lovelies from Kevin Murphy in this Plump Me gift set are perfect for clients’ handbags.

Lend a helping hand with the Kemon Atyva gift set, specially developed for aged and brittle hair.

RRP E35 01 604 5918

RRP c50 021 421 7482

RRP c24.95 045 856 490

Smoother hair and Swarovski? The L’Oréal Professionnel Steampod Crystal Temptation sells itself!

Ensure clients’ close friends are boldly blonde, not brassy with the Blonda set from Unite.

The Create Waves set from KMS California is stuffed with FREESHAPE goodies.

RRP c165 01 604 5918

RRP c49.50 061 21 20 28

RRP c40 +44 (0)1323 432100

cloudninehair.com

redken.com

lorealprofessionnel.co.uk

44

p44-45_Xmas Gifts_GW3.indd 2

fudge.com

nationalbeauty.ie

unitehair.co.uk

ghdhair.com

xpertpro.ie

kmscalifornia.com

Creative Head Ireland

30/10/14 09:54:40

CHRISTMAS

The Ego Evolve is a super-powered salon-standard hairdryer that builds amazing volume.

Inject life into hair with Wella Professionals Oil Reflections, including Colour Enhance Spray.

Light ’em up with the Semi Di Lino Illuminating gift sets, featuring Diamond Liquid Crystals.

RRP E129 045 856 490

RRP c16.50 01 416 0900

RRP E24.95 045 856490

egoprofessional.com

wella.ie

alfaparf.com

The Lust List

The hottest gifts to make your salon retail sizzle this season

Who wouldn’t love a Moment of Peace, beautifully boxed by Aveda?

A hot pink chrome Tangle Teezer that’s already wrapped? Meet the Pink Baublelicious!

RRP c45 +44 (0)870 034 2380

RRP c19.99 061 212 028

aveda.co.uk

To keep colour popping until well into next year, recommend the Biolage Color Last from Matrix.

RRP c25.95 061 212 028

tangleteezer.com

matrixhaircare.co.uk

Turn back the clock on ageing hair with BC Time Restore from Schwarzkopf Professional.

There are five System Professional gift sets to choose from this Christmas, all of which promise to add lustre and shine to transform hair for the festive season.

RRP c29.90 +44 (0)1296 314100

RRP from c34.99 01 416 0900

schwarzkopfprofessional.co.uk

Creative Head Ireland

p44-45_Xmas Gifts_GW3.indd 3

wella.ie

45

10/30/14 3:01:48 PM

Hair by Zoë Irwin using ghd aura and ghd eclipse, assisted by Louise Burgess.

Make-up by Heidi North. Fashion direction by Aiden Connor. Photography by Andrew Hiles.

CHRISTMAS

The look of love You need to show some love this holiday – learn how to dazzle clients and generate big profits at Christmas and into the New Year

Christmas is the busiest time of the year. Spirits are high and revenue is through the roof, but it can be a juggling act to keep client satisfaction at optimum levels in such a high-pressure period, not to mention coping with the quiet post-Christmas weeks as clients tighten their purse strings.

However, with a business-savvy, service-minded approach, you can dazzle your clients and keep them coming back for more in the New Year. Discover our top tips on how to create a truly pleasurable salon experience this Christmas…

PREPARATION IS KEY Before the festive rush hits, sit staff down for a pep talk. Use it as an opportunity to ensure everyone is ready to impress clients and let your team voice any concerns.

EYE CANDY Promote your gift selection by displaying them at eye level so clients can see everything on offer. But most importantly,

46

p46_Customer Service_GW1.indd 1

let them try the products! Encourage staff to talk about your gift sets and offer to demonstrate party looks on clients.

LAP OF LUXURY All customers want to feel spoiled – so treat them! A host of savvy ideas can make them feel special and encourage rebooking, from luxury treatments to loyalty bonuses.

SERVICE, PLEASE Excellent customer service levels can slip during highpressure periods such as Christmas – not good if you want to encourage clients to return in the New Year. So step up your service and recruit extra help.

HAPPY NEW YEAR! With all of the extra clients coming through the doors, it’s an ideal time to promote services for next year. Ensure all of your staff know about January specials to tell their clients.

Creative Head Ireland

30/10/14 09:57:16

Bruno Marc Giamattei

Akin Konizi

Jayson Gray

Bruce Masefield

Leonardo Rizzo

Iconic guidance

Six talented Irish stylists have come away from the TrendVision Award 2014 as winners – and now they have the opportunity to be mentored by industry greats The annual TrendVision Award offers a unique opportunity both to up-and-coming stylists looking for recognition and to masterful colour artists, whose talents and skills are worthy of showing off.

The 2014 Award, held in London’s spectacular Roundhouse was a visual feast, with incredible workmanship being showcased by entrants from all over Ireland and the UK. In the Young Talent category, the bronze prize went to Matthew Feeney, a Wella Generation Now team member from Aviary Lane salon, while silver was won by Ericka Kidd of House of Colour. The gold prize was

another boon for House of Colour, won by Brian Sweeney.

Colour mastery was displayed by Caroline McNeill of All Aspects of Hair Design, winning bronze; Darren Lacken of House of Colour took the silver prize and Leandro Santana Santos, of Santanna Hair Salon, took home the gold.

Along with the thrill of victory, gold, silver and bronze winners are afforded the opportunity to be mentored by industry icons such as Bruce Masefield, Jayson Gray, Akin Konizi, Leonardo Rizzo and Bruno Marc Giamattei. For the gold winners, this mentorship will prepare them for the International TrendVision Award in Monaco.

TrendVision Award 2015 Insight Events Thinking of entering the 2015 TrendVision Award? These Insight Events are the perfect opportunity to get up close and personal with top industry icons such as Sanrizz as they present a sneak preview of new innovations and modern trends, as well as offering tips on how to get the best from your entry

The Insight event takes place in Dublin on 9 February 2015 and costs E30 excl. VAT

Book an Insight event directly with your Wella account manager or via the Wella Studio in Dublin. To pre-order your TrendVision Award 2015 entry pack, call 01 416 0900 or email dublinstudio.im@pg.com Creative Head Ireland

p47_P&G Education_Promo_GW3.indd 3

47

30/10/14 09:58:19

The show: Christopher Raeburn Marc Trinder and the Charles Worthington Salons Artistic Team played on the martial trend with two looks – the Military Crop and the Military Grad, cropped to the hairline to achieve a super-tight graduation, and blended into the longer existing lengths on top.

The show: Christopher Shannon This was the show where the boys rocked The Bjork – think the Icelandic songstress with a dollop of Gwen Stefani and The Prodigy. You can always rely on John Vial for Fudge to pull out a real showstopper!

Walk on the wild side

From Greek gods to surfer boys, see what was hot on the men’s catwalks in London and Milan for S/S15

The show: A. Sauvage Johnnie Sapong, using More Inside by Davines, sent models down the runways sporting a multitude of new season hair looks, from grown-out ruffled Mod mops and short and sharp ’dos to slicked-back shine.

48

p48-50_Mens Feature_GW3.indd 2

The show: Belstaff Motorcycle couture was the inspiration for GO 24•7 session stylist Jan Przemyk in Milan, with perfectly undone masculine helmet hair, all textured, gritty and worn-in. “Think post-road trip, lived in textures,” he said – we love!

Creative Head Ireland

30/10/14 09:59:44

#Men The show: YMC The designs combined ’60s surf with ’90s minimalism, with Josh Gibson, Sassoon team leader, creating effortless and natural texture through the hair to exude the feeling of easy, natural and carefree styling.

The show: Cmmn SWDN It was a ‘European surfer boy’ look on the catwalk here, as Alexander Soltermann for Structure created a worn-in, textured look inspired by Scandinavian style.

Creative Head Ireland

p48-50_Mens Feature_GW3.indd 3

The show: KTZ It all went a bit Greek, with Nick Irwin for TIGI taking his inspiration from the Ancient Greek vases. The look was held together with a leather band tied around the head and knotted at the back.

49

30/10/14 10:00:03

Men

Male grooming the untapped goldmine If you look back at the ’80s, the average guy would have gone to a regular hair salon – while it would’ve been your grandfather, or your baby brother, who went to the barbershop. But then in the ’90s, salons somehow lost that trade – where did it go? And how do we get it back?

According to figures from P&G, men’s grooming and barbering is the fastest growing sector in the industry – and the largest category of that is in-salon consumption.

The great thing about male customers is that they want to be advised on products and on styles. They’re also very loyal. If they’re happy with you, they won’t change, and that’s something that needs to be understood.

Where did this new interest come from? Men are starting to feel the pressure that women have been feeling, thanks to the portrayal of men in the media, whether that’s in terms of advertising or celebrities. In general, guys are starting to

50

p48-50_Mens Feature_GW3.indd 4

understand that you can be well-groomed and still find that balance of masculinity. Irish men were always very fearful of looking overly groomed, of not looking masculine.

For salons that want to attract that man back into their space – and they should – it will start with education.

Educate your staff and gain those classic barbering skills to mix with your existing hairdressing skills. Men are in search of a better haircut and they’re willing to pay for it, as long as they’re getting what they want.

Once they’re in the door, the environment is crucial.

You need to make a gentleman feel comfortable and welcome. The consultation is also where you can try to relax them and figure out their lifestyle.

Right now is a great opportunity to gain that customer.

But let’s not lose those clients again – otherwise you’ll definitely be losing out.

hair Emmett Byrne and Alfredo Barchetta at The Butcher Barber. Make-up Lucy Nolan. photography Conor Clinch.

Are you missing out on one of the industry’s fastest-growing sectors?

The Butcher Barber’s Emmett Byrne explains why attracting male clients makes sense and, ultimately, cents

Creative Head Ireland

30/10/14 10:00:23

Not YOUR AVERAGE collection…

It’s easy to get carried away at Christmas. Everything is big and bold, from dresses that sparkle to hair that seems to get bigger with every blow-dry.

This season, Sebastian Professional is stripping it all back with its Totemic collection, inspired by traditional customs and crafts worldwide. For clients who crave simplicity over sequins, Totemic is the collection for them.

Created by Sebastian Professional’s global artistic directors, Michael Polsinelli and Shay Dempsey, the collection features a host of bold new looks that draw upon a variety of cultures.

But the collection would be nothing without the products behind it. The Sebastian Professional products the artistic directors used are: Mousse Forte,

step away from the glitter and embrace simple looks that don’t need any extras, with Sebastian Professional’s Totemic collection

for strong hold and definition, essential for reinventing Totemic looks back in the salon; Re-Shaper – when used with Mousse Forte it provides rough texture and firmness to hair for optimal hold and easy brushability; Craft Clay, for increased shine, definition and a more malleable surface when heated prior to and during application; and Thickefy Foam, for extra volume.

To find out more or to stock Sebastian Professional, call 01 4160900 or visit sebastianprofessional.co.uk Creative Head Ireland

SebastianIre.indd 1

51

30/10/14 10:01:47

p52-57 Main_Fashion_GW1.indd 2

30/10/14 10:02:39

ROU G H / SMOO T H

The Toni&Guy Artistic Team looks for contrasts, juxtaposing hard-edged geometric shapes with soft, romantic textures

Photography by Emily Quinn

p52-57 Main_Fashion_GW1.indd 3

30/10/14 10:02:57

p52-57 Main_Fashion_GW1.indd 4

30/10/14 10:03:13

p52-57 Main_Fashion_GW1.indd 5

30/10/14 10:03:40

p52-57 Main_Fashion_GW1.indd 6

30/10/14 10:04:57

p52-57 Main_Fashion_GW1.indd 7

30/10/14 10:05:11

Hair Toni&Guy Artistic Team. Styling Ashley Fitzgerald. Make-up Ailbhe Lynch using MAC Cosmetics.

A change will do you good Change is at the forefront of any evolutionary process – and it’s a stylist’s responsibility to keep up, says Mark Doherty of SitStil in Dublin

Our amazing industry is enriched by constant change. We are, after all, a people business. Our product manufacturers and suppliers constantly improve and update the products we use – whether in terms of colours, styling tools, promotional imagery or haircare products. They do this because we expect them to, not just because we want them to.

They force us, in turn, to change how we think – which is great! How boring would it be if we were still setting with Velcro or dare I say it, perming! Even the relatively new ghd straightener has evolved with the ghd curve.

All of us involved in hairdressing as a craft understand what it takes to become a confident and professional individual. The availability of training in creative excellence, artistic colouring and precision cutting skills is what feeds us the passion we need to do what we do, both on the salon floor and on the stage.

On the salon floor, we desperately need to convey this

58

p58_Last word_GW4.indd 1

passion to our everyday clients. It is absolutely essential in order for a young stylist to grow and for a salon to continue thriving. One of the main devices we use at SitStil to ensure continuing change is that we vow never to write ‘same again’ on a record card. We’re so adamant about this that, in fact, we don’t even keep record cards.

This allows us to evolve a client’s colour and shape according to modern techniques and perceptions.

Consequently, a client rarely gets the same result as the last time – why should they? With trust on our side, the subtle or not-so-subtle change enhances the ever-evolving relationship each member of staff has with his or her clients.

Equally, when you have a stylist who has been instilled with this thought process, change is top of the suggestion list when it comes to new clients. Obviously, not all clients want a change (or at least they think they don’t). But if we don’t suggest it to them, we’re not doing our jobs properly.

Mark Doherty is owner of SitStil salon in Dublin

Creative Head Ireland

30/10/14 10:53:14

‘TIS THE SEASON TO LOOK GORGEOUS! The Wella Professionals Style Iron now comes with a special Christmas sleeve and a free Heat Protection Spray!

With adjustable temperature settings, the Wella Professionals Style Iron is the perfect tool to create this season’s festive hair styles on any hair type.

For more information, contact your Wella Professionals Account Manager, call 1800 246100 or visit www.wella.com

*Proof of purchase required. Application must be received within 30 days of purchase. Closing date 30/11/2015. You must be 18 or over and a UK or ROI resident to claim.

Please see reverse of Style Iron box for full terms and conditions and how to apply.

AP0392-Xmas Style Iron CH.indd 6

02/10/2014 14:03

Available from ESSENTIAL SALON SUPPLIES 061-212-028 | www.essentialsalon.ie | info@essentialsalon.ie

KeratinComplex-SP-01.indd 1

12/06/2014 17:17:53