Creative HEAD Ireland Christmas 2015

€7.50 CHRISTMAS 2015

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IRELAND

CHRISTMAS 2015 CREATIVEHEADMAG.COM

BURNING LOVE BE SEDUCED BY COLOUR THIS CHRISTMAS

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8 intermixable shades to create an incredible variety of signature colors

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OUR FIRST LONG-LASTING RECHARGING HAIRCARE PROGRAMME STARTS IN-SALON: SALON EXCLUSIVE INTENSE RESTORATIVE TREATMENT. FOR YOUR CLIENT AT HOME: THE POSSIBILITY TO PROLONG AND RECHARGE THE EFFECTS FOR UP TO 6 WEEKS.*

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Editor’s letter

36

30 40

hello...

WINTER IS DEFINITELY here and, as the days get colder, it’s important that clients maintain the integrity and quality of their hair. One key way to help them do this is to up-sell your backwash treatments, especially those that use luxurious and restorative oils and retail homecare oil packages, read more on page 36. This is the busiest time of the year in the salon, with the festive season in full swing and your salon booked out for Christmas parties, so make sure you’ve dressed your space in the best possible way, that you have your shelves stocked with gift sets and you’ve got a good styling menu ready, find out more from page 32. There’s also plenty of style on show in our fashion section (from page 40) and read how one young stylist realised her dream by working at New York Fashion Week on page 30 – there’s plenty to be inspired by!

Annette O’Meara Editor

annette@alfol.co.uk Creative HEAD Magazine 08

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@creativeheadirl

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OF A R E YOU A

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Enhance your clients’ natural hair with our world renowned hair extensions.

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Christmas

WHAT’S INSIDE €7.50 CHRISTMAS 2015

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In print l online l everywhere!

IRELAND

SCENE

CHRISTMAS 2015

Wella Professionals reveals the Irish hopefuls heading to Berlin for the International TrendVision Award Final

CREATIVEHEADMAG.COM

BURNING LOVE BE SEDUCED BY COLOUR THIS CHRISTMAS

ON THE COVER Joico Trend Reds Hair Joico Artists Colour Sue Pemberton, Joico Vero K-Pak Color international artistic director Photography Hama Sanders

18

44

INTERIORS

Darren Lacken opens his first salon – the Crow Street Collective

FASHION

Bridget Haren challenges convention for Altamoda

EDITOR ANNETTE O’MEARA

CHIEF SUB EDITOR ADAM WOOD

SPECIAL PROJECTS MANAGER WRITE TO US AT: Creative HEAD Ireland JOANNA ANDERSEN

ART DIRECTOR NICK JABBAL

EDITORIAL ASSISTANT ANNA SAMSON

EDITOR IN CHIEF AMANDA NOTTAGE

ART GRAEME WHITE

ADVERTISING LAURA TUCKER LEWIS TUCKER

PUBLISHER CATHERINE HANDCOCK

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Creative HEAD Magazine

6-9 Trinity Street Dublin 2 01 617 7947 annette@alfol.co.uk

Creative HEAD Ireland is published 6 times a year by Alfol Ltd. Creative HEAD is a registered trademark. No part of this magazine may be reproduced without prior permission of the publisher. All information correct at time of going to press. Printing by Buxton Press.

Creative HEAD Ireland is printed on paper certified as being from sustainable sources using only vegetable-based inks. Printed by Buxton Press, Environmental Printer of the Year and Printing Company of the Year.

@creativeheadirl

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BUSINESS HOW-TO GUIDES

BECAUSE RUNNING A SALON IS COMPLICATED ENOUGH The no-nonsense guide to launching your business

The no-nonsense guide to PR & marketing

The no-nonsense guide to team building

The no-nonsense guide to customer experience

Start your own salon

Build a better team

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The perfect client journey

Your name, your way – now take the first step

Educate and motivate your glamour squad

Make sure everyone’s talking about your business

Ensure your clients enjoy the whole ride, not just the destination

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The no-nonsense guide to rules and regulations

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For salon owners who want more

A salon isn’t just about hair

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The no nonsense uide to retail and merchandising

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The edit

12

WINNING IN STYLE

BARRY MCDONAGH from Ennis in Co. Clare won the Cut & Colour competition at this year’s 33rd Alternative Hair Show in London.

The third year trainee at Altamoda salon, who competed at London’s Royal Albert Hall, was stunned when he was announced as a winner.

He said: “Winning was shocking.

You enter a competition to win but you don’t expect it and there was so much talent there, I had my own winner picked but it wasn’t me!”

Barry received a trophy and plenty of attention in the press and on social media. He added: “I’m getting calls constantly now from clients who want to book me since they heard that I won.”

This year’s Alternative Hair Show raised a staggering £201,000 (€278,400) for the Fighting Leukaemia fund, a charity set up by the show’s organisers, Tony and Maggie Rizzo, to support children suffering from leukaemia. With 20 teams from across the globe, it was clear that this year’s theme of Aurora had been particularly inspirational.

Alternative Hair President Anthony Mascolo announced the winners of the Alternative Hair Visionary Award: Emmanuel Estaban, UK (Avant-Garde); Walter Armanno, Italy (Men’s) and Barry McDonagh, all of whom will now have the chance to present a show at the 2016 Alternative Hair Show.

Paul Stafford

SALES IN UK hair salons are predicted to fall by 0.3 per cent from 2014, with discounting and salons competing for business the main reasons for the fall, according to Mintel.

“Salons competing for loyalty and a new generation of booking platforms have resulted in a strong discounting culture in the hair services market, with sales declines anticipated for 2015 as a result,” said Charlotte Libby, senior beauty analyst at Mintel.

However, industry commentators in Ireland disagree, reporting that with the economic upturn here, sales are up, discounting has stopped and salon owners are focused on upselling.

David Donnellan, managing director of Xpert Hair Professional, explains: “The heavy discounting seen in Ireland in the past few years appears to have stopped about a year ago and many salon owners are now upselling their services instead.

“For example, a salon would offer free retail products with a cut and colour service as an incentive, with the general cost to salon of the free goods being far lower than discount off the service value, but the perceived value of the free goods is actually higher.”

Bridget Haren of Altamoda in Ennis, Co. Clare, also reports that business is definitely improving.

She says: “Year on year, I see growth within the salon, we’re taking on two new stylists and two new trainees this year.

“Our salon services are increasing, we’ve taken on a beautician and a nail technician, so we offer more to the client.

We’re getting more hair bookings because of the nails and beauty and we provide an upgrade service now, with all the services they need under the one roof.”

Barry McDonagh

IRISH MARKET BUCKS SALES SLOWDOWN FORECAST

CREATIVE HEAD IRELAND

Photography: Alex Barron-Hough

THE NEWS AND KNOW-HOW FROM YOUR INDUSTRY

#CHedit

WELLA MASTER COLOUR PROGRAMME GRADUATES

MY months

AHEAD What Christmas has in store for...

MARK O’KEEFFE BROWN SUGAR

Recent graduates of the Wella Master Colour Programme Back row, left to right: Norma Jean O’Reilly, Di Milo Hair; Sinead Lee, Renaissance Hair; Karl Cusack, Prima Hair; Rachel Kennedy, Gloss Hair; Marco Dias, The Studio; Wendy Kincaid, Deja Vu Hair; Eimear Whoriskey, Patrick Gildea Hairdressing; Tina Hickey, Personal Effects; Rachel Ferguson, Patrick Gildea Hairdressing; Hilary Saurin, Aviary Lane; Emma Roache, Anna Furlong; Marie Craven and Anna Keegan, Indulgence; Sarah Concar, Quiff Hair Studio and Dermot McHugh, Robert Chambers Front row, left to right: Laura Doran, Lunatic Fringe; Dawn Foran, House of Colour; Elaine Carey, House of Colour; Alejandro Gerdez, U Hair Salon; Sara Gondek, Pazam Hair Studio; Amina Djili, Blow Hair Salon and Joanne O’Neill, Joanne O’Neill Hairdressing

BRAZILIAN IS BACK TEN YEARS IN DUNDRUM FOR TONI&GUY TONI&GUY IN DUNDRUM town centre has celebrated its tenth year in business. The salon, run by Michelle Nolan (pictured), now employs 23 staff and has a strong and thriving client base.

She said: “During the economic downturn there were a lot of closures around the town centre but I always had a plan that we would definitely make it to the 10 years and we did – so it feels amazing.

“We are currently in a strong place businesswise, I’ve taken on five new staff so we’re going to grow the team which is always a good sign. After a rocky couple of years, sales are on the up and retail is always quite strong here.”

CREATIVE HEAD IRELAND

EVERYONE knows about the benefits of the Brazilian Blowout and how it can tame the wildest of tresses – just ask J.Lo, Taylor Swift or Kim Kardashian.

Well now the Brazilian Blowout and B3 Brazilian Bond Builder are back. The roadshow arrives in Ireland during November with workshops in Dublin’s Morgan Hotel on 23 November and at Belfast’s Premier Inn on 24 November, where you can learn all about how to boost your business by adding this service to your salon.

The last quarter of 2015 is the busiest time of my career; we closed down our South William Street mothership for major refurbishment three months ago and will reopen at the end of November. We’ve also got a new salon opening in Ranelagh this month, and we’re launching our first barbers on Exchequer Street, called Sugar Daddy, in early December.

ROSS KING

DAVEY DAVEY MENS

We’ve got an exciting month ahead as it’s our Stephen Street salon’s first birthday.

On 7 November we’re having a party with local band Keywest performing. And at the end of month we have our next barbering sessions with Dermot and Dave from Today FM where we close the salon down and they broadcast for an hour; the Strypes will be performing too – it’s always great fun!

ERICKA KIDD

HOUSE OF COLOUR

I’m representing Ireland at the International TrendVision Award in Berlin in November, after winning Young Talent Gold at the TrendVision Award UK and Ireland final, along with Leandro Santana Santos from Santanna Hair Studio who’s representing the Color Vision category.

We will do our best to make Ireland proud – wish us luck!

13

THE BUSINESS EDIT SUNDAY TRADING

IS OPENING YOUR SALON ON SUNDAYS WORTH THE HASSLE AND EXTRA OVERHEADS? TO OPEN OR not to open on Sundays – that is the question faced by most salon owners. Is there enough business to justify the added overheads, such as staff costs?

It really depends on the location of your salon and its clientele. For some salons it works very well and more than covers the costs, as well as being an additional selling point to clients, some of whom like getting their hair done on Sundays.

Other businesses argue that staff need downtime, the salon is required for training and other events on Sundays and that it’s not commercially lucrative.

The Toni&Guy salon at Dundrum Town Centre has been trading on Sundays since it opened 10 years ago, extending its

RISING STAR

NAME CIARA MARIE TALBOT AGE 21 SALON ALAN KEVILLE

FOR HAIR, DUBLIN

14

WHEN DID YOU REALISE THAT YOU WANTED TO BE A HAIRDRESSER? I always had an interest in the world of beauty and fashion when I was growing up. I consider myself a creative individual and hairdressing was always a profession that I admired. When I finished school, hair was an obvious choice for me as a career

Sunday hours from 11am to 6pm just over two years ago.

“A lot of people have events on Sundays such as christenings, weddings or parties, and our salon has the earliest opening time that we know of in our area – the other salons in the centre open at noon,” explains assistant manager Martha Moran.

“It would be lovely to operate a six-day week but the need is there. Sunday is always a busy day, we have a small staff with normally about four columns, but we’re usually booked up for the day. It’s worthwhile; there’s definitely business there to be had, and when you balance your overheads, because we close earlier on Sundays, that reduces overhead costs. Staff work one Sunday in four and it’s a shorter day so they don’t mind, we don’t pay them double time but we would pay them for a full day, they work seven hours and we pay them for nine.

“It’s also a convenience that clients like, it’s a quiet and calm day in the salon – if you have clients who don’t like being in a busy salon or want a more relaxed experience then it’s ideal.

Clients can relax with coffee and magazines and have a couple of hours to themselves, but they’re getting something done.

Somehow it doesn’t feel like a chore on Sundays.”

John Maher, owner of Queen Hair Salon in Dublin’s city centre, is not in favour. “We don’t open on Sundays, we open until 7pm Tuesday to Friday, 8pm on Thursday and on Saturday we are open until 6pm, so our clients are well looked after,” he says. “People need a day off; when we’re here, we’re firing on all cylinders and then staff need time to relax.

“We keep Sundays for staff training and shoots; I don’t think the benefits of Sunday opening outweigh what we sacrifice – the extra costs and staff not having downtime.

“And the big challenge with Sunday opening is that our staff has a very defined clientele, and people like to stick with their regular stylist. So if we’re open on Sunday then it means the staff, including me, have to commit to working that day, in order to satisfy their clients,” explains John.

path because it affords the opportunity to combine my interests with my creative personality and background.

WHAT’S THE MOST IMPORTANT THING YOU’VE LEARNED ABOUT THE BUSINESS OF HAIR? The most important thing about this industry is that the business of hair is fluid; it constantly changes and evolves. There

are always opportunities to learn and develop new skills and techniques. The nature of the business keeps me passionate about my work; I find it very rewarding to research latest trends and attend courses and seminars in order to enhance my skill set as much as possible for my benefit and the benefit of my clients.

WHO IS YOUR HAIRDRESSING HERO OR STYLE INSPIRATION? My biggest inspiration comes from the artistic team at Alan Keville. They’re my peers and an extension of my family – they have shown me a lot of support. Being surrounded by so many amazing stylists and educators has hugely helped my ambition and drive.

CREATIVE HEAD IRELAND

#CHedit

LIFE LESSONS

JOE HAYES STYLE DIRECTOR, TONI&GUY CLARENDON STREET, DUBLIN 2

Get the best training you can. I was a latecomer to hairdressing, starting at the age of 26, so it was really important that I got the best training I could as I didn’t have time to waste.

My aunt suggested Toni&Guy and I haven’t looked back. The reason you’re paid so little when training is the education you receive, so make sure it’s the best and you take the most from it.

I’ve been really fortunate to assist and to be trained by some amazing hairdressers, such as Zara Cox, Katherine Sweeney and Maria Callaghan.

Remember, you aren’t in competition with anyone but yourself. There are definitely people in the industry that I look up to and people who do beautiful work that I admire. But what I have realised is wherever I do this job – in the salon, on editorial shoots and on commercial work – I just have to bring my A-game and not worry about what anyone else is doing or what jobs they’re getting. The industry is big and thrives on fresh talent and ideas, so there’s room for everyone who’s willing to work hard and push themselves.

Don’t let ego stand in your way. If you’re a busy stylist working in the salon or on fashion shows and shoots, you need to work well with a team. I find I do my job better when I collaborate with other people, from make-up artists to stylists and photographers. I also find working closely with other hairdressers is really inspiring in the salon and on fashion shows.

I perform better when I take on board other people’s ideas.

Keep a list of career goals. I’m still working my way through a list of things I want to achieve, but I’ve made a good start. It might be wanting to become an art director in a salon, getting to work with a photographer who inspires you, getting a magazine cover or having a thriving client list. Make the list, think about how you can achieve each goal and go for it!

Bring your personality to the salon. The whole focus of our job is the client. The goal is to make them happy and give them a fantastic cut and colour. I do this much better by chatting to clients, asking them about themselves, building up a natural rapport and making the experience as pleasant as possible.

By chatting you’ll find out things that won’t come up in consultations but will influence what hairstyle you give them.

CREATIVE HEAD IRELAND

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#CHedit

Fibreplex is a new bond enforcing service from Schwarzkopf Professional that reduces hair breakage by up to 94 per cent and can be used with your colour service.

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Clients can spray away a grey day with L’Oréal Professionnel’s new Hair Touch Up, created with make-up pigments to blend flawlessly on to the hair.

Available in four shades.

RRP €14.95 01 604 5918

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New from Redken is Diamond Oil Glow Dry, a product that will boost your blow-dry with heat-responsive silicones that deliver fast, easy styling.

COLOUR CLOSE-UP

ALFAPARF’S new 100 per cent natural Precious Nature range is free from sulphates, parabens, paraffin, mineral oils, synthetic dyes and allergens.

Some of the juicy ingredients include prickly pear oil, orange extract and grape serum.

Satisfy your client’s wave craving with Keratin Complex’s Sweet Definition Texturizing Sugar Mist – it builds lasting texture and a light hold for all hair types.

RRP €29

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Need instant backcomb in a bottle? Structure Glamtex is for your kit-bag. It gives volume, height and texture to hair with little time or effort.

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Innoluxe Rebond is a powerful, direct to the cortex protein repair solution developed by the makers of KeraStraight.

IN-SALON SERVICE 021 242 8033 salonshop.ie

Perfect for the season are Kevin.Murphy’s detox shampoo Maxi.Wash, and Angel.Rinse – a weightless, volumising conditioner.

RRP €22

021 421 7482 nationalbeauty.ie 16

Aveda Shampure Dry Shampoo is coming to the salon straight from the catwalk.

The non-aerosol bottle delivers a fine mist of the natural powder to reinvigorate clients’ hair.

RRP €28 +44 870 034 2380 aveda.co.uk

CREATIVE HEAD IRELAND

STOCK OPTIONS

OUR PICK OF THE LAUNCHES TO STACK ON SHELVES, ADD TO MENUS AND SHARE WITH YOUR STYLISTS

IT MAY BE COLD outside but things are hotting up with the limited edition arctic gold ghd Christmas gift sets. The range of classic products is now available wrapped in sleek white and gold packaging, and they’re all sure to melt even the iciest of hearts.

Whether your clients are after curls, waves, volume or a sleek ’do, they’ll be spoiled for choice with this year’s selection.

LAUNCH OF THE MONTH

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RE SEE MOT GREA

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IT’S ALL ABOUT... REPAIR WITH SO MANY external influences damaging your clients’ hair, they need healing care treatments to pamper and restore their locks. The answer is Recover – a new addition to the So Pure range by Keune.

PRO FIBER FROM L’Oréal Professionnel is a treatment programme for damaged hair which starts in-salon and is maintained and recharged at home. It leaves hair looking and feeling healthier for up to six weeks.

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CREATIVE HEAD IRELAND

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#CHedit

Inside story CROW ST COLLECTIVE TEMPLE BAR, DUBLIN

AFTER SPENDING 15 YEARS working for other salons, stylist Darren Lacken has decided to open his own place – the Crow Street Collective in Temple Bar – with business partner Mark Talbot. “The idea for the decor is that you feel like you’re sitting at home with a nice fire and comfy couch.

Clients have a lovely waiting area to relax in and are greeted with a glass of beer, wine, Prosecco or a coffee. We sacrificed a number of stations to build this reception area, which is warm and welcoming,” explains Darren. “We wanted to create a different experience for clients, there’s nothing else like it in the city. Our aim was to stay true to the age of the building, which is 200 years old, so the stations were made with distressed wooden doors, with red brick and a raw colour palette to give a natural look to the walls and a touch of luxury with the chandeliers.”

▲

STYLE FILE

The Baroq styling unit from Kiela is a combination of modern and classic influences, available in black or white and with a five-year guarantee for the unit and three for electrical components.

RRP €600 045 856490 xpertpro.ie 18

WELL DONE

▲

HOT BUYS

The Wellness Sofa from Kiela is 100 per cent ergonomic with a design that features fixed leg support without arm rests, making it very relaxing for clients. It’s guaranteed for five years, with its electrical components for three.

RRP €1,500 045 856490 xpertpro.ie CREATIVE HEAD IRELAND

#CHedit @t v3 xpos e fo r This we ek’s sh oot with Of f with th e Th e G reat Irish Bak e m ith m ua ta le nt ed @a m be rrs

It’s all about a fade in @preen hairandbeauty dublin today #fashion #hairo ftheda y #scisso rcut

You are a little star @judibells – thanks for these beautiful flowers #happyday #actofkindness #lovinglife

In the frame Carolin Conway, style director at Preen on Dublin’s Dame Street, snaps away

SNAP AND SEND Want to give us a snapshot of your hair world?

Tweet us @creativeheadirl

A Bohem ian weddin g look for the end of the su mmer

New talented hairdre sser on the horizon, I love teachin g at Preen #train ees #skills #passion

Check out @tv3xpose magazine to see the shoot I worked on a few weeks ago. Photography: @jennymccarthy8, make-up: @michelle-field- makeup

The tea m ready for tonight ’s Lya Solis show I'm in the white dress!

Working wit h th e Pree n tea m at @ly as olis A/W15

Shoot for Image. Make-up: @ciaraallenmakeupartist, model: @anast8ia at @1stoptionmodels

To-do list the hottest happenings this month and next…

9

November

CREATIVE HEAD IRELAND

TRAINING DAY

Schwarzkopf Professional OSiS Styling Booth is running a Look and Learn seminar at Dylan Bradshaw's in Dublin to teach you how to give an inspiring styling consultation in the salon.

Call 01 6719353

15 November

STAR TEAM

Four winners will be selected for the Irish Hairdressing Federation’s Star Team 2016 at Dublin’s Alexander Hotel and will win a year-long education programme.

Call 056 883 3808

21 November

BERLIN CALLING

The Wella Professionals TrendVision International Final will be held over two days in Berlin. Good luck to the Young Talent and Color Vision winners from Ireland who hope to come back victorious.

Call 01 4160900 19

Pure indulgence!

Introducing eight new luxurious, indulgent shades developed by the TIGI Creative Team.

From cool antique & vintage rose golds to gorgeous chocolate suede tones, these shades give hair a rich, sensual look.

Formulated to be used alone or intermixed they allow stylists to create the ultimate customized result.

Christel Lundqvist Global Creative Technical Director

TIGI_TCC_CreativeHead_DPS_v2.indd 1

So now you can indulge your clients’ hair with a unique touch of luxury.

Invent it.

Own it.

Indulge it.

For more creative inspiration and to become a TIGI copyright©olour stockist call us on 0844 844 0944 or visit: www.tigicopyrightcolour.com TIGIPROFESSIONAL TIGICREATIVES

19/10/2015 11:42

TIGI_TCC_CreativeHead_DPS_v2.indd 2

19/10/2015 11:42

Scene

THE HOTTEST EVENTS EVERY MONTH – GET YOURSELF SCENE!

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Gold: Ericka Kidd

The Color Vision winners

Leandro with Young Talent

MORE THAN 800 of the hairdressing industry’s finest attended this year’s TrendVision Award 2015 UK & Ireland final at the Roundhouse venue in Camden, London. This year’s final saw 26 of Ireland and the UK’s most talented young stylists and 21 of their most talented colourists battle for Gold.

As well as showcasing hair talent, there was an exclusive look at collections from Sanrizz, Marc Antoni and HOB Academy; a sensational show from Sebastian Professional UK creative style artists and the Cult Team and a new show by Patrick Cameron. Competitors set to work creating a total look for an esteemed panel of judges earlier that day at Wella World Studio in London, before the glittering evening event. And for the first time, 2015 saw the launch of the TrendVision People’s Choice Award, which was won by Ciara Brady from Yourells Hair in Galway city. The Gold winners will represent Ireland at the International TrendVision Award 2015 in Berlin in November.

Color Vision Gold: Leandro Santana Santos

STYLE VISION

CREATIVE HEAD IRELAND

CREATIVE HEAD IRELAND

23

People’s Choice winner and Young Talent Silver: Ciara Brady

Color Vision Silver: Aoife Laverty

Young Talent winners

Young Talent Bronze: Nadine Walshe

Color Vision Bronze: Aaron Healy

THE A/W15 L’ORÉAL Professionnel ID Artists Live event, held at Dublin’s Royal Hospital Kilmainham (RHK), was a glittering success. More than 220 guests crowded into the elegant setting of the great hall at the RHK to be wowed by the amazing talent of this year’s cohort of ID Artists which include Brendan Hunt of Hession Hairdressing; Laura Cathcart of Zeba Hairdressing; Áine Corley and Danielle Garner from Peter Mark; Shannon Nugent of Foxy Chopper; Kelly Smith of Zeba Hairdressing and John Watters at Black Amber. The ID Artists showcased their interpretations of the latest colour, cutting and styling trends for A/W15, inspiring the audience through live demonstrations of their techniques. Key trends included Hollywood glamour waves, an alternative pixie cut and a faux hawk.

Hosted by L’Oréal Professionnel educators Thomas Bennett and Chelsea Thompson, there was also a presentation of a new in-salon treatment ProFiber, the brand’s long-lasting, recharging haircare programme for damaged hair.

24

Danielle Garner

TREND SHOW

CREATIVE HEAD IRELAND

Kelly Smith

Brendan Hunt CREATIVE HEAD IRELAND

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Chocolate Hair and Beauty De Stijl Butcher Barber, Dylan Bradshaw Hair Salon and Alan Gleeson of ESS Moyo

Custom Cuts Jeff Devine Hair Group

Reds

Bellissimo 26

LS Hair Parlour

Hession Hairdressing

MORE THAN 60 SALON owners and stylists attended a Unite Paramount Business 1 course hosted by one of the brand’s global educational directors at Limerick’s Savoy Hotel. The two-day intensive seminar covered topics including understanding your business as a brand, creating a mission statement, building and retaining a strong team, creating optimum profitability, setting goals and understanding profit and loss statements. It also covered staff recruitment, pre-booking appointments, the interviewing process and boosting retail product sales. Staff from dozens of salons attended, including local salons Bellissimo and Hugh Campbell from Limerick; Jeff Devine Hair Group, Cork; Chocolate Hair and Beauty, Carrigaline, Co. Cork; PA Hair in Balbriggan, Co. Dublin; Style Suit, Killarney; Shortcuts in Newcastlewest, Limerick; Ultan Contemporary Hair, Waterford; LS Hair Parlour, Westport; Custom Cuts, Athlone; as well as Dublin salons the Butcher Barber, Dylan Bradshaw, Hession Hairdressing, Moyo and Reds.

PA Hair

THE BUSINESS OF HAIR

CREATIVE HEAD IRELAND

A Career with Style Ireland’s Premier Hairdressing Academy!

Fast Track to Graduate Stylist

Are you eager to finish your Apprenticeship?

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TRENDVISION AWARD

SIMPLY THE BEST

ANNOUNCING THE NEXT STARS OF THE HAIRDRESSING INDUSTRY WITH WELLA PROFESSIONALS TRENDVISION AWARDS 2015 IT’S THAT TIME OF YEAR AGAIN – when the best and the brightest in hairdressing talent get to showcase their creativity at the annual Wella Professionals TrendVision Awards 2015. This prestigious annual event recognises up-and-coming stylists and rewards

mastery in colour work by providing a spectacular platform to encourage creativity and showcase talent.

Competitors battled it out at the Ireland heat held in Dublin and those who qualified for the UK and Ireland final in London were:

YOUNG TALENT

COLOR VISION

MATTHEW FEENEY, Aviary Lane, Dublin 2 ERICKA KIDD, House of Colour, Dublin 11 NADINE WALSHE, House of Colour, Dublin 11 SARAH BRENNAN, Peter Mark, Dublin 15 IGOR RODRIGO DOS SANTOS, Santanna Hair Studio, Dublin 15 CIARA BRADY, Yourells Hair Salon, Galway

SARAH FLANAGAN, House of Colour, Co. Louth AOIFE LAVERTY, Joanne O’Neill Hairdressing, Co. Antrim NICOLE O’GORMAN, Revas Spa, Co. Limerick LEANDRO SANTANA SANTOS, Santanna Hair Studio, Dublin 18 AARON HEALY, Wayne Lloyd Hair, Cork CIARAN CANNON, Zeba Hairdressing, Dublin 4

YOUNG TALENT IRISH FINALISTS

COLOR VISION IRISH FINALISTS

THIS YEAR’S WINNERS OF GOLD, SILVER AND BRONZE AWARDS AT THE TRENDVISION UK AND IRELAND FINAL HELD AT LONDON’S ROUNDHOUSE ARE:

YOUNG TALENT

COLOR VISION

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BRONZE: Nadine Walshe, House of Colour BRONZE Aaron Healy, Wayne Lloyd Hair

ext hair Ireland’s ndVision e m o c e b Want to to the next Tren e hero? Go 16 Insight event to seends. tr Award 20 s present the 2016 ding on tan u ind stry ict an in-depth undersa sneak e You’ll g coming next and ell as of what’s of innovations as w est preview on how to get the b top tips m your entry. fro

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SILVER: Ciara Brady, Yourells Hair Salon SILVER Aoife Laverty, Joanne O’Neill Hairdressing

BE A WINNER!

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GOLD Leandro Santana Santos, Santanna Hair Studio

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GOLD Ericka Kidd, House of Colour

MENTOR PROGRAMME

THE IRISH AND UK Gold winners will continue their creative journeys at the international competition being held in Berlin on 22 November. As part of their TrendVision prize, the winners are being mentored by industry icons including Akin Konizi of HOB Salons; Jayson Gray from Toni&Guy; Darren Ambrose of D&J Ambrose and Bruce Masefield from Sassoon Academy to prepare them for the global final.

In addition, the Silver and Bronze Ireland winners will benefit from a mentoring day with Leonardo Rizzo from Sanrizz.

To pre-order your TrendVision Award 2016 entry pack, please call 01 416 0900 or email dublinstudio.im@pg.com

CR EATIV E HE AD PR OM OT ION

TRENDVISION IRELAND WINNERS

Badgley Mischka

BADGLEY MISCHKA

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chka Badgley Mis

“It was beautiful; imagine wealthy ladies in ’50s Buenos Aires at a polo game and you get the idea – heavily embellished, expensive attire in the form of seductive silhouettes,” Nadine says. “The hair was slick and elegant but then went into a really soft, aerated type of texture.”

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CREATIVE HEAD IRELAND

The fashion

NEW YORK FA S H I O N W E E K

front line

For the first time ever, Peter Mark sent a member of its pro team, Nadine Quinn, to work at this year’s New York Fashion Week. Here’s her story… the designer tells you what’s inspired them. It usually happens when the models are getting their final fittings and the running order – that’s when we try out different looks to go with the clothes for the show,” says Nadine.

“Having attended the tests, I knew exactly what look was required, so I managed to do a bit of quality control as well during the shows. These take three hours to prep with 25 models getting touched up in the line-up, so there was a crew of 20 to 30 for hair

GIVENCHY

NICOPANDA

First up was Givenchy, an amazing outdoor show that was the talk of New York, where Nadine got to show off her teamwork and leadership skills. “They were halfway through the hair being done and they needed an extra pair of hands, so I was called in mid-show as they were under pressure. It was great to be that close to such amazing clothes. The detail in the exquisite fabrics was breathtaking,” she reveals.

“For the first look we used a microcrimped style and waves; the second was a gelled wet look with a more gothic, haunting feel,” Nadine explains.

“The clothes were forward-thinking and all the models, including the men, were kept really feminine but it had a punky, rocky type of vibe. Think a feminine Kurt Cobain with gritty textures mixed with a nonchalant cool.”

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Nicopanda CREATIVE HEAD IRELAND

Nicopanda

and make-up but you might need two stylists for some models, depending on how elaborate the hair, so it’s fast work and has to be perfect,” she adds.

“It’s really interesting to create hair looks from a perspective of how it will look on a stage under heavy lighting and on camera – rather than how they’re going to look for clients on nights out. It’s really looking at hair and how it performs from the media’s point of view, rather than the client’s viewpoint,” says Nadine.

CLOVER CANYON

Clover Canyon

AMERICAN VOGUE Before leaving New York, Nadine worked on the Cass Bird Vogue.com shoot assisting Peter Gray, styling the hair of some of the world’s most beautiful models including Irina Shayk, Bella Hadid, Imaan Hammam and Emily Ratajkowski. “I learned that Vogue can do pretty much whatever it likes! But I also found that you need to be a methodical perfectionist but at a really fast pace. I got to go to the tests and was chosen from 30 assistants

by Peter Gray, which was fantastic,” she says.

▼

A STYLIST and full-time educator at Peter Mark, Nadine Quinn became the brand’s first pro team member to work at New York Fashion Week, going behind the scenes at Givenchy, Nicopanda, Badgley Mischka and Clover Canyon.

“It was a hugely valuable experience and I learned so much; I was there for five days and worked on four shows including two tests. The tests are a little different as they’re where you go to plan the hair looks for the show, and

Her final show was Clover Canyon, with the hair concept being “to create a more ’70s-inspired, heavy curled bang to depict a resilient, retro beauty. I did the test and the show for this label”.

on Clover Cany

Clover Canyon

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ghd arctic gold

❜❜ 32

What do I want for ❜❜ Christmas?

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CHRISTMAS IN-SALON

The busiest time of the year in the salon is the last few weeks before Christmas, so make sure you’re ready with a sparkling styling menu and gifts galore CHRISTMAS IS AROUND the corner, so are you festive-ready in your salon? Have you decked the halls and made your shop as attractive as possible for the busy season ahead? Do you have all your gift sets ordered and in a good spot in your shop?

Have you added anything to your styling menu to spice things up a bit?

Now’s the time to prepare your shop and make it look fantastic so that your clients will leave with fabulous hair and feeling just a little bit festive.

Jenny McDermott, marketing director at Peter Mark, knows only too well how important it is to get the balance right between making your shop look Christmassy but not OTT. She oversees the displays in the group’s 71 salons nationwide, as well as liaising with retail teams in each store to ensure products are properly displayed.

And the timing of when you decorate your shop is also key, according to Jenny. “Sometimes clients are upset when Christmas is too early – the salon is a refuge from their daily life and if the festivities start too early it can sometimes add to their stress,” she explains. “Keep the shop tidy and decorate it in a minimalist fashion, at Peter Mark we prefer not to start too early and to be respectful of the season – it can make Christmas seem torturously long if it goes on for 12 weeks, and clients often don’t appreciate the shops being decorated for that long.”

So when the decorating starts, what tips does Jenny have?

“My first rule is to avoid clutter; space is at a premium at this time of year, the shop is never as full as during the festive season due to Christmas stock – so bear that in mind. As with fashion, ‘less is more’ is a good principle when dressing your shop for Christmas – don’t overload the decorations,” she adds.

Katherine Sweeney, founder and creative director of Preen in Dublin, has plenty of ideas when it comes to client parties, Christmas styling menus and gift sets.

“For a client party I think the first week in December is a good time. Invite top spenders to come along with a friend and on the night give complimentary blow-drys or up-dos with a glass of Prosecco,” says Katherine. “Clients love getting hair

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tips and advice, so this is a perfect event to do that and to showcase your Christmas gift sets and services. It’s a fun night but also a good opportunity to sell. Finally, offer a free gift with every voucher purchased over a certain value.”

“We have an express hair and make-up menu at Preen that’s available all year around but is particularly popular for the Christmas party season. This is an hour-long service that includes a blow-dry or a choice of one of five simple on-trend up-dos and a make-up touch-up – perfect to take our fashionconscious clients from desk to dancefloor,” she adds.

Eileen McGrath, owner of the Edge Hair Design in Cork city, has a special night every year to say thank you to her loyal clients. She explains: “At the beginning of December we host a fashion event with a professional stylist, make-up artist and hairdresser showcasing whatever’s trending in hair and fashion for the festive season. Clients enjoy nibbles and Prosecco and we have prizes on the night, it’s like a thank you to the client rather than selling them something, it’s a reward for their loyalty all year round.”

And in terms of retail, what’s Eileen’s strategy? “We have most of our stock in-salon now, so we have a good lead-in.

We’ve got Christmas packs on display in our dedicated retail stand since just after Halloween, so clients can start thinking about what they want to buy. All the packs are lined up so that clients can see them, and it’s the same with ghds and other electricals,” she says.

Eileen decorates her shop in the first week of November.

“If you’re going to create a buzz around Christmas you might as well start early. We don’t over-decorate; just keep it simple and classic – so it’s not too in your face when a client walks in,” laughs Eileen.

For the Christmas styling menu the salon offers express services including blow-drying and styling which only takes 30 minutes. “We also take early appointments if clients book them in the run-up to Christmas, starting at 8.15am – and our clients know this is available to them if they wish, so they’re booked according to demand,” she says.

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CHRISTMAS IN-SALON

Festive picks

Here's our pick of the perfect gift sets to stock this Christmas

REDKEN GIFT SETS, RRP FROM €35.15

ALFAPARF GIFT SETS, RRP FROM €29.90

JOICO GIFT SETS, RRP FROM €22.50

These Christmas sets contain a full-size shampoo and conditioner and a free detangling brush. All Soft is infused with argan oil to prevent hair dryness, while Blonde Idol fights colour fade.

This fun calendar contains 25 travel, mini and fullsize products for all hair types, including iconic products such as Kérastase Nutritive and Kérastase Elixir Ultime.

The Semí Dí Lino Diamond Illuminating gift set comprises an Illuminating Shampoo, Illuminating Conditioner and the multi award-winning Diamond Liquid Crystals serum.

The shampoo and conditioner duos from the Joico range of products cover everything from curly, frizzy and colourtreated hair to added volume, hydration, repair and sleek finishes.

OIL MIRACLE GIFT SET, RRP €37.60

BC BONACURE GIFT SETS, RRP €28.50

EIMI GLAM CURLS GIFT SET, RRP €14.99

SP LUXEOIL GIFT SET RRP €39.50

For the sophisticated client in your salon, this Oil Miracle gift set from Schwarzkopf Professional gives glamorous shine and smoothness to leave hair feeling like a million dollars!

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KÉRASTASE ADVENT CALENDAR, RRP €99

These sets come in four varieties: Colour Freeze, for coloured hair; Repair Rescue, for recovery from heavy product users; Moisture Kick, for outdoor types; and Time Restore, for mature hair.

Clients wishing to tame their tresses and achieve sleek curls will love this gift set.

Featuring Heat Protection Spray Thermal Image and Glossy Spray Shimmer Delight for festive sparkle.

Transform coarse, unruly hair with this LuxeOil selection, containing Keratin Protect Shampoo, Keratin Conditioning Cream, Keratin Restore Mask and Reconstructive Elixir Oil.

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BC Oil Miracle by Schwarzkopf Professional

WINTER WELLNESS

OILS

OFFER OIL-BASED PRODUCTS THIS SEASON TO BOOST YOUR CLIENTS’ HAIR STRENGTH AND PROTECT THEM FROM THE HARSH WEATHER – AND YOU CAN UPSELL AT THE BASIN AND BOOST RETAIL TOO

WINTER IS FINALLY here and clients need to take care of their hair as wind, rain and cold air can wreak havoc with their tresses. And you, their stylist, can help by introducing them to oils.

There are plenty of fantastic product ranges that you can recommend to clients – every major brand now has an oilbased range in its product stable, containing all manner of gorgeous ingredients such as rose oil, argan oil and essential oils – which gives you an opportunity to offer homecare, too.

Kelley Durkin, manager of Ben Garry Hair & Beauty, Ratoath, Co. Meath, became a convert to oils four years ago when she was working in Canada. “I started using Moroccanoil when I was in a salon in Vancouver. I had a client whose hair had been burned in a fire, she came into the salon one day expecting to have her hair shaved off, but instead, we used the full range of Moroccanoil products to treat her hair,” explains Kelley. “Within eight to 12 weeks, her hair had been completely restored and you wouldn’t have known it had been burned in the first place. I was totally sold on oils after that.”

When Kelley returned to Ireland in 2011, she asked her new employer at Ben Garry Hair & Beauty to get the full range of oils and the company has been using Moroccanoil at its two salons ever since. She’s also been an educator for Moroccanoil for the past two years.

“The original and light oil treatments are essential; they restore and revive damaged hair, reduce drying time by pushing excess water out and penetrate deep into the hair – thereby conditioning it from the inside out,” Kelley adds.

“I have two main in-salon treatments, the intense hydrating moisture treatment is great during the winter as your hair gets parched and dry, and the other one I recommend is the dry scalp treatment which has lavender and geranium essential oils that have natural antiseptic properties. Those treatments can be used for clients with psoriasis as well.”

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Finally, Kelley says that she consistently promotes the use of oil in the salon as “we want to get the condition of every client’s hair to the maximum strength, which in turn complements all of our colour services”.

She adds: “Using these products in-salon is like a sales tool, there are add-ons with the treatments in-salon and over time, clients will typically want to buy homecare products to maintain their hair quality.”

Aoife Horgan, from Stunners in Mallow, Co. Cork, explains that at the salon they use SP Miracle Oil, barbary fig oil and rose oil (hair and scalp treatment), so what does she recommend in-salon?

“Depending on what the client is looking for, the barbary fig is a restorative oil for mature hair or stressed hair – for these clients we recommend the shampoos, conditioners and treatments from this range,” explains Aoife. “If a client’s scalp is dry and flaky, the Miracle Rose Oil treatment is great and people can use it at home. We recommend to clients that they use the entire range including the homecare pack. If clients only use one product in a range, they don’t get the full benefit from using the complete range.”

This makes sense as in order to eliminate something like dry scalp, it’s important to use the portfolio of products, as many people lose confidence when their scalp is flaking on to their clothes – “it’s embarrassing and can make them feel very self-conscious,” she adds.

Oils represent 10 per cent of Stunners’ overall yearly sales and, Aoife reveals, the salon usually sells a shampoo, conditioner and an oil treatment from the same brand. “We have customers whose hair is dryer at certain times of the year, so when they come in for a cut and blow-dry they will have the treatment at the basin,” she says. “When it gets colder we have more clients booking in treatments to maintain hair moisture and keep it in good shape.”

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ON THE SHELF

FROM FIG AND ROSE TO CORIANDER AND MACADAMIA, THERE’S A SPECIALITY HAIR OIL OUT THERE FOR EVERY CLIENT…

KÉRASTASE CHRONOLOGISTE

€39

The latest innovation from Kérastase is a luxurious fragrance in an oil base which makes freshly cleaned hair smell perfectly perfumed! This finely fragranced product provides the elegance of haute parfumerie with the sublimation of oil. Its high concentration allows for a smooth finish as well as aiding dandruff relief, with sore scalps left soothed in the most luxurious way.

MOROCCANOIL SMOOTH

This oil-infused range is designed to create instant smoothness, thereby increasing style manageability while strengthening, nourishing and conditioning the hair.

Enriched with the brand’s argan blend and nourishing argan butter, as well as coconut-derived fatty acids to leave hair soft and shiny. The four-product range includes shampoo and conditioner, lotion and masque.

FROM

€23.20

moroccanoil.com

€18.50

kerastase.com

BC OIL MIRACLE BARBARY FIG OIL

The latest addition to the Schwarzkopf Professional BC Oil Miracle range is Barbary Fig Oil, which combines micro-keratin and barbary fig oil to give lifeless locks weightless care and deep repair. The barbary fig seed is rich in essential fatty acids and tocopherols – meaning this nourishing oil protects against free radicals, stimulates the cells and delivers intense hydration.

schwarzkopfprofessional.ie

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WELLA OIL REFLECTIONS

This super-lightweight product leaves hair feeling soft to the touch and is proven to create more shine compared with hair that has only been shampooed. The lightweight oil technology is infused with an indulgent blend of macadamia seed oil, avocado oil and vitamin E. Adding shine to your natural hair colour, highlights or all-over tone, the lightweight oil coats each strand with a natural, reflective shimmer.

wella.com

FROM

€13.45 €33.95

REDKEN DIAMOND OIL SHATTERPROOF SHINE INTENSE

Redken’s Diamond Oil treats damaged hair from the inside out, leaving it twice as strong and three-times shinier. This silicone-free oil is ideal for medium-coarse hair types that are dull or damaged. Containing apricot and coriander oils, it adds moisture, reduces frizz and breakage and allows for increased flexibility.

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N ta

ils

TR NE I W be lo B U w T fo r d IO e e

IS

Se

D

THE ORIGINAL FOUNDATION FOR ALL HAIR TYPES sales@xperthair.ie | 04 5856490 | www.moroccanoil.com

Blaze of glory These stunning styles from the 2015 L’Oréal Colour Trophy and L’Oréal Men’s Image Award winners offer rich, deep colour work and sophisticated modern barbering PHOTOGRAPHY BY JENNI HARE

GIRLS’ HAIR AND STYLING Aimee Penco and Elayne Archbold, Brown Sugar, Blackrock; MAKE-UP Lan Nguyen-Grealis BOYS’ HAIR AND STYLING Ross King and Robert Hynes, Davey Davey Mens; MAKE-UP Lan Nguyen-Grealis

HEAD ON BRIDGET HAREN AT ALTOMODA CHALLENGES PRECONCEPTIONS OF FESTIVE HAIR – IT’S ALL ABOUT EMBELLISHMENT, WITH STUNNING CUTS AND VIBRANT COLOURS PHOTOGRAPHY BY KESTUTIS ANUZIS

HAIR Bridget Haren Artistic Team at Altomoda, Ennis, Co. Clare; MAKE-UP Andip Neote; STYLING Ernest Perryman

LAST WORD

TRUE TO BRAND

DARRAGH CURTIN OF BELLISSIMO IN LIMERICK REVEALS WHY YOU CAN ONLY BE TRULY SUCCESSFUL IF YOUR BRAND REFLECTS YOUR PERSONAL ETHOS

THE FACT THAT I’m not a hairdresser can often raise eyebrows – but not when I explain to people that Bellissimo Limerick has 80 sections in a 9,000 sq ft complex and employs 78 members of staff who cater to more than 1,000 clients every week. Now, we know this didn’t happen overnight but has been built progressively on a solid platform of market leadership, customer focus and continuous growth and development for the past 16 years. I believe your brand has to hold true for you, it needs to reflect your own personal values and ethos – otherwise it’s not possible to truly love what you do. We create both our own happiness and our own environment and we need to be responsible for that.

Our client focus shapes how we operate as a salon, with late opening until 9pm Monday to Friday, and monthly partnerships with local businesses that give exclusive offers to reward our clients’ loyalty while promoting everything that is Limerick –

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we love people and we love our people! It is easy to have a welcoming smile for every client and every staff member when you genuinely care and recognise the difference that we can make every day to each other.

I believe each day we are granted the opportunity to do something of great significance, we need to encourage each other to recognise the value of our work and how it reaches ‘beyond the chair’ for all of our clients.

We strive continuously to be better as an organisation, as a brand and as individuals. This ethos drives continuous improvements in what we do and how we do it. We seek to motivate each other by our example (the example of our actions and not just our words) and to foster an environment in which our people and our brand can continue to grow.

Darragh Curtin is managing director of Bellissimo Limerick

CREATIVE HEAD IRELAND

JOICO HAIR SHAKE™ Shake your style

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• Rich-yet-airy texture and lift • Touchable, moldable, layerable styling grip • Dramatic volume & Joico Laboratories Europe B.V. Grasbeemd 4 5705 DG Helmond The Netherlands hair shake CH single page.indd 1

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TEXTURIZE, VOLUMIZE, DRAMATIZE with groundbreaking liquid-to-powder texturing technology www.joicoeurope.com

16/10/2015 12:58