Creative HEAD Ireland Christmas 2016 by Alfol Publishing

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CHRISTMAS 2016 CREATIVEHEADMAG.COM

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Others Tone

WE HARMONIZE Introducing Evolution of the Color3 HARMONIZERS, an exciting new range of 4 revolutionary post-bleach toners that instantly neutralize undesired tones to deliver an even colour, while lifting at the same time. Talk to your ALFAPARF Milano representative for more details, or call +353 45 856 490.

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Editor’s letter

THE RUN-UP TO Christmas is the busiest time of the year for all salons so it’s important to have your space well dressed and have a good styling menu. However, you need to keep your staff energised and motivated so they look after your clients as best they can – read more from page 26. Male grooming continues to be on the rise for many salons and is a welcome boost to your bottom line, so get the latest update on page 36, while our Big Idea shines the spotlight on a creative duo based in Drumcondra, see page 18. There’s also plenty of style on show in our fashion section (from page 40) and we take the time to celebrate the career of Ireland’s first Most Wanted Exceptional Stylist winner – Dylan Bradshaw, on page 30. There’s plenty to be inspired by!

Annette O’Meara Editor

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WARM UP YOUR SALES THIS SEASON

Three step display showcases the colorful array of exclusive electroplated water droplet holiday design.

1.800.5.BEAUTY

INFO@PROWETBRUSH.COM

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Christmas 2016

WHAT’S INSIDE €7.50 CHRISTMAS 2016

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SCENE

Wella Professionals TrendVision, the Alternative Hair Show and Aﬃnage CREATIVEHEADMAG.COM

HEY GIRL, HEY BOY

Thrill everyone in your salon this season

ON THE COVER Hair by Sugar Cubed. Make-up by Eilis Downey. Photography by Mauro Carraro

MALE GROOMING The trend just keeps on growing – and you need to get your salon on board

FASHION

Sugar Cubed go for the glow with this vibrant collection

EDITOR ANNETTE O’MEARA

CONTRIBUTORS BETH DAVIE

SPECIAL PROJECTS MANAGER WRITE TO US AT: Creative HEAD Ireland JOANNA ANDERSEN

ART DIRECTOR NICK JABBAL

ADVERTISING ANNETTE O’MEARA LAURA TUCKER

EDITOR IN CHIEF AMANDA NOTTAGE

CHIEF SUB EDITOR ADAM WOOD

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PUBLISHER CATHERINE HANDCOCK

Creative HEAD Magazine

6-9 Trinity Street Dublin 2 01 617 7947 annette@alfol.co.uk

Creative HEAD Ireland is published 6 times a year by Alfol Ltd. Creative HEAD is a registered trademark. No part of this magazine may be reproduced without prior permission of the publisher. All information correct at time of going to press. Printing by Buxton Press.

Creative HEAD Ireland is printed on paper certiﬁed as being from sustainable sources using only vegetable-based inks. Printed by Buxton Press, Environmental Printer of the Year and Printing Company of the Year.

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The edit THE NEWS AND KNOW-HOW FROM YOUR INDUSTRY

XPERT PROFESSIONAL HAIRCARE managing director David Donnellan has won the coveted Intercoiffure Personality of the Year award at the Night of the Stars Intercoiffure Mondial ceremony. The award acknowledges his commitment, support and partnership with Intercoiffure Mondial, a company he has been working with since 2007. The awards ceremony took place in Paris as part of Intercoiffure’s 90th birthday celebrations. A key event in the global hair community, the visionary hair fashion summit was attended by top hairdressers and executives from 56 countries. Intercoiffure’s Ireland branch nominated David for the award, stating: “David offers terrific support to the Intercoiffure Ireland organisation in many different ways. He understands completely the Intercoiffure Vision and has partnered with us in many hair shows in the past and will be working with us on our exciting forthcoming show, Heroes, a tribute to David Bowie at the Alfaparf Milano Fantastic Hairdresser Awards.” Below: David (centre) at the awards with Wayne Lloyd of Wayne Lloyd Hair and Bridget Haren of Altamoda Hair

Ikon Hair Design’s Valerie Finnegan Cahill and Emer McCarthy with Most Wanted Hair Icon Josh Wood

DISTRIBUTOR WINS AT NIGHT OF STARS

Dinner for winners WHEN CREATIVE HEAD HOSTED a dinner for the 2016 winners of its Most Wanted and It List awards, it sparked a sparkling evening of celebration, conversation and reminiscing about the magnificent Grand Final at London’s Guildhall. “We show our staff and our clients the Most Wanted video every day,” said Valerie Finnegan Cahill from Ikon Hair Design in Cork, winners of the first Irish Supreme Team award. “To be the first winner announced of the first Irish category at Most Wanted on the night was so special.” After dinner, Creative HEAD UK editor Amanda Nottage led a wide-ranging debate on an assortment of industry issues including the ongoing struggle to upgrade the reputation of hairdressing as a career, and why hairdressers are always the last people to get paid on shoots and at shows. Finally, when Matthew Sockalingum, winner of Award for Innovation, described the rationale behind his Blow-Dry Pass, he did so with such passion that everyone burst into spontaneous applause. Truly, it was a night when the stars came out to shine.

SEAN BRYAN IS OSMO AMBASSADOR CUT & SEW OWNER Sean Bryan is the ﬁrst ever Irish brand ambassador for Osmo. The Dublin barber will be working alongside newly appointed brand ambassadors Eric Begg and Greg Forrest from Slicks Barbershop in Glasgow. In the past three years Sean has built a stellar reputation for himself and the Cut & Sew brand, starting with a pop-up barbers in a friend’s record store and now owns three successful barbershops

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in Dublin city and his own Cut & Sew branded apparel. He said: “Pairing up with Osmo is a proud moment for me as I am a real fan of its products and as a brand it is passionate about what we do as barbers. I am delighted with this new platform for my business. I will be travelling all over the UK and Ireland to cut on stage at various live hair shows.” READ MORE about male grooming in this issue, turn to page 36

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AHEAD

What Christmas has in store for… JOE HAYES

TONI&GUY CLARENDON STREET

I’ll be busy in the salon looking after my regular clients this Christmas. I’ll also be working on a beauty shoot for Xposé magazine with a fantastic team along with other exciting photo shoots. Toni&Guy has just launched its new collection, Duality, so I am looking forward to using some new techniques on the salon floor and in my editorial work.

GEMMA KILBANE

WHETSTONE HAIR

The team has just returned from the Aveda Master Jam in Milan where we saw the new colour trends and new products, as well as new cutting techniques so it was very inspiring. We’re now preparing for our busiest time of the year. We have a client evening in December which we’re currently planning and we’ll be dressing the shop to make sure it’s very festive!

MARK MCCAULEY KAZUMI

We’ve just launched the Redken pH-Bonder in-salon which I had road tested in-house as I’m a Redken Artist. In early November we shoot a bridal collection and at one of our client nights before Christmas, we will have the shoot on display and also recreate the eight bridal hair looks on the night on models. And then it’s foot to the floor for the Christmas rush!

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IRISH FLAG FLIES AT ALTERNATIVE HAIR SHOW AMANDA WHITTOME (pictured above right) from Melo Yelo in Limerick has scooped the Avant Garde International Visionary Award at the Alternative Hair Show. In the Cut & Colour category, Marese Sweeney (above left) of Rossano’s Hair and Beauty Salon in Sligo took home the runner-up title. They were presented with their awards by Alternative Hair founder Tony Rizzo and worldwide president, Anthony Mascolo. This year, 35 finalists presented in three categories, while Altamoda was among the 20 artistic hair teams presenting shows on this year’s theme, Odyssey. The 34th Alternative Hair Show was held at London’s iconic Royal Albert Hall, raising £190,319.50 (€212,071.50) for the charity Fighting Leukaemia. To see more from this year’s Alternative Hair Show, turn to page 22.

SEAN TAAFFE HIRES BEAUTY GURU

SEAN TAAFFE HAIR and Beauty Group has announced the appointment of beauty expert and digital influencer, Mary O’Donnell as a brand ambassador. Mary (pictured left with Sean) will be involved in the promotion of the Sean Taaffe brand. She said: “I’m honoured to be working with the Sean Taaffe group and I’m delighted to be able to work with a local and respected brand. It will be exciting to see what we can achieve together – I’m really looking forward to it all.”

COTY ACQUIRES WELLA AND GHD BEAUTY GIANT COTY is illustrating its focus on the salon market by acquiring Wella and ghd in multi-million pound deals. The two businesses will join nail brand OPI in Coty’s Professional Beauty division. While the acquisition of Wella has been completed, Coty’s £420m (€472m) ghd deal is expected to be finished by the end of the year, with ghd continuing as a standalone business.

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CASCADING LOCKS OF DESIRE Indulge your clients with world-renowned, 100% human hair extensions from the experts at Great Lengths. Find out how to become a Great Lengths certified stylist at greatlengthshair.co.uk/become-a-certified-stylist

GR EATLENGTHSH A IR.CO.U K

THE BUSINESS EDIT MINDING YOUR MONEY HOW CAN YOU GET A BETTER HEAD FOR BUSINESS? WHILE CREATIVITY IS important in hairdressing, having a good business head or having someone working with you who has a good business brain is equally important for success. So how can salon owners ensure that the creative side doesn’t overshadow the all-important business aspect? Charlotte Bradshaw is the managing director of Dylan Bradshaw Hair Salon, which she runs with her husband and business partner, Dylan. “Sometimes salons are so focused on the creative side that they lose sight of the business side. We are fortunate to have a management team who can look after the day-to-day running of our business. It allows me to focus on driving the brand, safe in the knowledge our team is managing and growing the business on our behalf,” she explains. “My advice to salon owners is to always allocate time to the business side of your salon. It is equally as important as the creative side – don’t put it off. Dedicate at least one hour

RISING STAR

NAME Aidan Darcy AGE 24 SALON Sugar Cubed, Dublin 2

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WHEN DID YOU REALISE THAT YOU WANTED TO BE A HAIRDRESSER? From a young age I was always arty and creative, I loved making things and using my hands. When I was 16 I wanted to leave school to become a hairdresser but my family wasn’t too keen, so I didn’t start hairdressing until

a day to office work. Sometimes it’s difficult to see the reality of your business when you’re looking after a busy column of clients, but if you take an hour out to analyse, you will see things differently.” Charlotte adds that it’s important not to let ‘mundane’ jobs (such as administration, finances, staffing and stock control) to build up, but advises that keeping on top of these tasks on a daily basis will, in the long-term, free up time and allow you to put your efforts into developing your brand and business. Denise Walsh is the owner of two salons, Rustiq Carlow and Rustiq Kilkenny. “When I opened my first salon 11 years ago I didn’t know anything about business. My skills lay in the creative side, tutoring and mentoring of staff but I knew very little about profit and loss, accounts and stock taking,” she explains. “I had no insight into looking after budgets or any financial aspect of the business. I started off as a hairdresser rather than a business person, which is probably true for 99 per cent of people when they start out in this business.” Although she had an accountant at the time, Denise learned the hard way about business mistakes. As her business grew and became successful, her VAT bills grew correspondingly, but she wasn’t paying it off or collecting the money as efficiently as she could have been, so she ended up with a large tax bill that she had to pay off. “It was a huge learning curve as I had no idea what was happening in my own business, I just met the accountant and signed cheques but I really wasn’t paying attention. During the boom, business was great and I had huge turnover, but the money wasn’t being put aside for VAT and, suddenly, I had a nearly €50,000 VAT bill that had to be paid.” She adds: “Salon owners are so creative but I think we can be afraid of the books. However it’s essential that owners embrace the business side of running your salon. I meet my staff every six weeks and we review performance, give feedback on sales, assess training needs and I find this irons out any cracks that may appear – education is crucial to this business.”

early 2012 when I was 20. And the rest is history! WHAT’S THE MOST IMPORTANT THING YOU’VE LEARNED ABOUT THE BUSINESS OF HAIR? Always stay true to yourself and who you are as a person; stay true to what you believe in and always believe in yourself, anything is possible once you

put your mind to it. I have a saying that I live by, ‘Dream, Believe, Achieve’ because if you dream it, you can become it; if you believe it, you can achieve it; and if you achieve it – well you’ve made a dream of yours come true. Hairdressers are very creative individuals and everyone has a unique talent.

WHO IS YOUR HAIRDRESSING HERO? Guido Palau and Anthony Turner are two people I really admire, also Toni&Guy’s Efi Davies; she is a genius. WHAT’S YOUR ULTIMATE AMBITION? To be as happy and as successful as I can. I would also love to be able to inspire others creatively.

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LIFE LESSONS DAVID D’ARCY, SENIOR TECHNICIAN, TONI&GUY CLARENDON STREET, DUBLIN 2 The most important part of the job is client retention, so it’s vital to keep the quality of your work going, otherwise you won’t retain clients. Having a fun, fashion side to the industry and being involved with shoots is amazing, but at the same time keeping a column operating is as much fun as anything else. Clients are vital to our industry and need to be made to feel as important. I’m more of a commercial hairdresser and I prefer being behind the chair a lot more than any other aspect of the job, so looking after my nearest and dearest clients is a task that I love to do. Customer service is one of the best things that a hairdresser has to offer. It’s not just about the hairdresser but the team of people that the client comes in contact with, from the minute they walk through the door to the removal of the gown at the end of the service. We need to be focused on how happy those clients are and what we can do to improve for their next visit. At Toni&Guy two of our values are that ‘we actively look to grow, develop and innovate’ and also ‘we are accountable’. These two principles help to keep us focused on customer service. I’m mad for training and education. Toni&Guy is one of the best in the business for training, we’ve got an international curriculum to work with – that’s why I went back to work with Toni&Guy, its commitment to training is huge. I’m about to start on the trainer programme and it will take a year. Constant upskilling and evolving is the most exciting part of being a hairdresser. We constantly have new products or techniques to use to our advantage in this ever-changing world of fashion, so you’re never bored! The secret of a great colour or cut is, I believe, down to the education of the clients. The more knowledge of the service and the more we educate the client on what is and isn’t possible in certain situations, the more we can do for the client. And it ensures the best possible outcome and a happier client. When I started I preferred colour at first, but I was ‘encouraged’ to be a stylist in the salon – and now I love both. I love doing colour and cut, I’m more of a commercial animal than a fashion stylist to be honest.

CREATIVE HEAD IRELAND

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The Keune Care range features top products enriched with essential minerals that nourish the scalp and strands.

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Urban Moisture is a Shu Uemura Art of Hair Hydro-Nourishing line for dry hair that needs nourishment and protection against urban aggressions including pollution and hard water. The hair is nourished and hydrated, protected from daily urban pollutants and looks shinier and brighter.

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COLOUR CLOSE-UP

The Confetti Collection from Joico’s Color Intensity line is for fashion-forward colourists and comes in 20 different candy-coloured, semipermanent shades, including mint and peach.

IN-SALON SERVICE 045 856490 xpertpro.ie

The latest addition to the Lumishine range from Joico is the Blue Ash series, a collection of blue-ash shades that lift hair without unwanted warmth, for a dependable and cool deposit in one step. It gives hairdressers that ultimate control over undesirable orangey-red or brassy-yellow undertones. It makes hair twice as shiny and restrengthens the hair by sealing in moisture for up to 30 shampoos.

IN-SALON SERVICE 045 856490

This festive selection from Redken includes Color Extend Magnetics (cleansing and conditioning), All Soft (using argan oil to moisturise) and Extreme, a hair strengthening range that restores and repairs hair.

RRP €41.80 EACH 01 6045918 redken.co.uk

The latest launch from Pro Fiber took seven years of research for damaged hair and the result is Recover, specifically for damaged hair that lacks density. It leaves hair looking and feeling shinier for up to six weeks.

RRP FROM €15.99 01 6045918 lorealprofessionnel.com

xpertpro.ie

Whether clients want a copper top or a rich russet, check out the Rock Star Reds collection from Affinage Infiniti – with a new pigment that improves vibrancy and depth.

Pina Colada? Strawberry Daiquiri? Berry Martini? It’s always happy hour with these cocktail-fragranced handbag hairbrushes from Denman.

There’s no need to snip off loads of inches any more – new Damage Remedy Split End Repair from Aveda binds frayed ends back together and stops new split ends from forming!

IN-SALON SERVICE 053 9123681

RRP €8.97 EACH +44 800 262509

RRP €34 +44 370 034 2380

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denmanbrush.com

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STOCK OPTIONS OUR PICK OF THE LAUNCHES TO STACK ON SHELVES, ADD TO MENUS AND SHARE WITH YOUR STYLISTS

LAUNCH OF THE SEASON

Clients who are fans of ‘free from’ products will love the new additions to the Precious Nature range from Alfaparf Milano. These are Thirsty and Hair with Bad Habits which have been added to its Mediterranean Hair Menu. The Thirsty Hair trio is specially formulated to nourish and provide vitality to parched and dull hair without weighing it down. The Hair with Bad Habits trio offers the perfect solution to repair and reinforce ‘hair with bad habits’ or hair damaged by over exposure to the sun, heat, chemical treatments, bleach and by using other aggressive products. The Precious Nature range is free from sulphates, parabens, paraffin, mineral oils, synthetic dyes and allergens. The breakthrough product in these new ranges is the Hair with Bad Habits Cleansing Conditioner. This conditioner has a soap-free, low-lathering formula that provides suppleness, manageability and shine while gently cleansing. It was developed in direct response to research showing that seven out of 10 women believe that foaming agents used in many shampoos are too aggressive for everyday use on damaged hair. It won’t strip the hair of moisture or weigh it down even used daily on damaged hair or scalp. Sounds fabulous!

RRP FROM €12.50 045 856490 xpertpro.ie

IT’S ALL ABOUT... GIVING

Christmas is here and label.m’s Grooming Kit is back by popular demand. Featuring award-winning products, this threestep kit makes the perfect stocking filler.

RRP FROM €29.95

+44 1753 612090 labelm.com

Don’t let the party season take its toll on your tresses! Indulge in guilt-free hair styling using ghd’s copper luxe collection with a heat-resistant bag and Nails Inc nail polish.

RRP FROM €149

+44 1924 423400 ghdhair.ie SEE MORE Christmas retail from page 26

CREATIVE HEAD IRELAND

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#CHedit

Inside story L’OMBRÉ HAIR & BEAUTY GLENAGEARY, CO. DUBLIN

The is the third salon in the Dublin L’Ombré group, two of which opened this year – in Glenageary and Rathmines on the southside of Dublin city. This salon has 15 stations, four beauty rooms, two spray tan rooms, one spa pedicure station and four nail stations. “The inspiration came from Milan with clean cut lines and a luxury feel being part of the overall look,” explains Elaine Cooper, salon group manager. “We’ve got leather chairs with chrome bases, full-length mirrors and the overall look is neutral tones. The walls are painted in cream and other areas in cashew and white, so it’s a very calm space.” The main salon furniture is from Mirplay in Barcelona. All the salon woodwork including the reception and retail area was designed and manufactured by Declan O’Connor Wood Designs in Kildare and the beauty equipment is by REM in the UK, supplied by Flair.

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MINIMALIST CHIC

The Titanium styling unit from Salon Ambience uses minimalist style to full eﬀect. The full-length mirror is supported by a wood panel with a thin, protective stainless steel support at its foot. The work unit is completed by a sturdy, aluminium shelf with hairdryer holder and chromed metal footrest. PROMO PRICE €558 (normally €979) 061 294580 capitalhairandbeauty.ie

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GLAM IT UP

▲

HOT BUYS

The best-selling Glam trolley from Salon Ambience is available in a variety of colours and contains six detachable product holders in semi-transparent plastic (or matching in the black and white versions). And with wheels, the Glam can be used as either a work cabinet or a trolley. PROMO PRICE €397 (normally €779) 061 294580 capitalhairandbeauty.ie

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BIG IDEA

THE SPACE The creative duo behind Dublin’s The Space – Nadine Quinn and Carla Rose McQuillan – set out to create not just a space to have your hair done, but an oasis of tranquility intended to appeal to clients on a spiritual level. “When we decided to join forces Carla Rose knew that I was really into yoga, mindfulness and meditation,” explains coowner Nadine Quinn, a former educator with Peter Mark and session stylist. Business partner Carla Rose McQuillan worked in Sydney and New York before returning to Dublin where she established herself as a skilled session stylist. In keeping with the holistic ethos in-salon, the staff meditates together for 20 minutes each morning. When it came to the feel of the salon, the pair wanted it to be an ‘ego-free zone’ with a clear focus on lightness to prevent clients feeling intimidated. “Meditation helps us to declutter our minds, which helps our creativity and gives us a lightness of being,” explains Carla Rose. “You can never allow your head to get too big. We still love fashion and style but we want the salon to be an easy and welcoming space.” The ethos is of a light, relaxing atmosphere where you can go out on the terrace while your colour is processing and the salon’s mantra is: ‘Our space is your space’. The terrace helps clients to feel they’re not on a conveyor belt, but can relax there even after their appointment. Essential oils in candles that burn all the time further adds to the atmosphere of calm. The Space also hosts wellbeing events every month including yoga workshops, poetry readings and art classes. “Anything that’s good for the soul,” adds Carla Rose. 18

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CREATIVE HEAD IRELAND

20/10/2016 11:23

Photography by Kate Oâ&#x20AC;&#x2122;Callaghan

#CHedit

CREATIVE HEAD IRELAND

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20/10/2016 11:24

Scene Style

D&J Ambrose

Sebastian Professional

THE HOTTEST EVENTS AROUND – GET YOURSELF SCENE!

MORE THAN 800 of the hairdressing industry’s finest attended this year’s Wella Professionals TrendVision Award 2016 UK & Ireland final, held at the Roundhouse in Camden, London. Hosted by Claudia Winkleman, this year’s final saw 25 of Ireland and the UK’s most talented young stylists and 25 of their most talented colourists battle for Gold in the Creative Vision and Color Vision awards. As well as showcasing hair talent, there was an exclusive look at collections from D&J Ambrose called Vanity, a show called Technologic from the HOB Academy team and a sensational show, Elysium, from Sebastian Professional. Competitors set to work creating a total look for an esteemed panel of judges earlier that day at Wella World Studio in London, before the glittering evening event. In its second year, the TrendVision People’s Choice Creative Vision Award winner was Ciara Brady from Yourells Hair in Galway city and the TrendVision People’s Choice Color Vision Award winner was Darren Lacken from Crow Street Collective in Dublin. The Gold winners will represent Ireland at the International TrendVision Award 2016 in Barcelona in November. Congrats to all the Ireland winners and good luck at the international final.

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HOB Salons

CRAZE

CREATIVE HEAD IRELAND

24/10/2016 11:34

Sebastian Professional Ciara Brady

Darren Lacken

Kate O’Neill of Peter Mark Dundrum Claudia Winkleman with co-host Patrick Cameron

And the winners are… CREATIVE VISION GOLD: Ciara Brady, Yourells, Galway SILVER: Shauna Forman, House of Colour, Drogheda, Co. Louth BRONZE: Nadine Walsh, House of Colour, Charlestown, Dublin 11

COLOR VISION GOLD: Darren Lacken, Crow Street Collective, Dublin 2 SILVER: Alex Reid, Keville for Hair, Dublin 2 BRONZE: Sinead Berrigan, House of Colour, Charlestown, Dublin 11

CREATIVE HEAD IRELAND

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Amanda Whittome’s winning Avant Garde

TIGI

Altamoda

Robert Cromeans

Hajas

Altamoda

Marese Sweeney Niall Bennett

OUT OF THIS

world 22

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And the winners are… CUT & COLOUR Pino Troncone, Pino Troncone, Italy

MEN’S Lin Yi Siou, UNA Hair, Taiwan AVANT GARDE Amanda Whittome, Melo Yelo, Ireland

The winners

THE NOW LEGENDARY annual Alternative Hair Show chose ‘Odyssey’ as its theme for 2016, and delivered the usual fusion of avant-garde inspiration and intergalactic outside-of-the-box thinking: who expected to see R2-D2 and Yoda? It’s a truly international affair, with plenty of jaw-dropping moments all presented at the Royal Albert Hall. First up were the International Visionary Awards, with Ireland represented by Niall Bennett of H20, Marese Sweeney of Rossano’s and Amanda Whittome of Melo Yelo, who took home the Avant Garde prize. They were followed by an impressive line-up of shows, with Saco, Mahogany, Anne Veck, Robert Masciave and Altamoda from Ireland, while TIGI put on a masterful display of colour. The climax is always the handover of the all-important cheque – this year, an incredible £190,319.50 (€212,071.50) was raised for the Fighting Leukaemia charity.

CREATIVE HEAD IRELAND

24/10/2016 11:35

Founder Eric Bailey with event host Jeff Brazier

Andrew Barton Aimee Morris CREATIVE HEAD IRELAND

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Desmond Murray

Tracey Devine-Smith

Shape

SHIFTERS A 20TH BIRTHDAY is certainly something to celebrate, and Affinage did it in style! It welcomed guests from around the globe, including Michael and Fiona Gainfort from Gainfort Hair and Beauty, to London for a threeday festival showcasing the talents of its special guest artists and global ambassadors, Andrew Barton and Tracey Devine-Smith, alongside masterclass seminars and a bit of evening entertainment. To get everyone in the mood, a ’90s themed fancy dress party kicked off the shenanigans before a Tracey Devine-Smith catwalk show. We also discovered the inaugural Affinage Global Colour Award winner, Aimee Morris from Zoology in Wanstead, London. Day two saw masterclasses headed up by guest artists Desmond Murray and Michael and Denise Bredtmann, and a headline session with Andrew Barton. It all resulted in a climactic show – Affinage International Presents – which showcased the best from stylists from across the globe.

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TRENDVISION AWARD

CREAM OF THE CROP

ANNOUNCING THE NEXT STARS OF THE HAIRDRESSING INDUSTRY WITH WELLA PROFESSIONALS TRENDVISION AWARD 2016 IT’S THAT TIME of year when the best and the brightest in hairdressing talent get to showcase their creativity at the Wella Professionals TrendVision Award 2016. This prestigious event recognises up-and-coming stylists and rewards mastery in

COLOR VISION

SINEAD BERRIGAN, House of Colour, Lucan, Co. Dublin DARREN LACKEN, Crow Street Collective, Dublin 2 MARK NESBITT, Mark Nesbitt Hair Boutique, Belfast ALEX REID, Keville for Hair, Dublin 2 LISA ROE, House of Colour, Charlestown, Dublin 11 AMY RYAN, Q Salon, Thurles, Co. Tipperary

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colour work by providing a spectacular platform to encourage creativity and showcase talent. Competitors battled it out at the Ireland heat held in Dublin on 29 August and those who qualified for the UK and Ireland finals in London were...

CREATIVE VISION

CIARA BRADY, Yourells Hair Salon, Galway NICOLE DE’TORRE, House of Colour, Dublin 1 SHAUNA FORMAN, House of Colour, Drogheda, Co. Louth LEANNE O’GORMAN, Foundation, Dublin 2 NIKITA PURDY, Crow Street Collective, Dublin 2 NADINE WALSH, House of Colour, Charlestown, Dublin 11

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20/10/2016 11:26

CR EATIV E HE AD AD VE RT OR IAL

TRENDVISION IRELAND WINNERS

THIS YEAR’S WINNERS OF GOLD, SILVER AND BRONZE MEDALS AT THE TRENDVISION AWARD UK AND IRELAND FINAL HELD AT LONDON’S ROUNDHOUSE ARE:

CREATIVE VISION

COLOR VISION

▼

BRONZE Nadine Walsh, House of Colour, Charlestown, Dublin 11

BRONZE Sinead Berrigan, House of Colour, Charlestown, Dublin 11

Want to endVisio how: the Tr ur chance to get ’s re e H ? yo hero t events are try icons 2017 Insigh personal with indus d ain an inup close an nt the 2017 trends. G g next se min as they pre tanding of what’s co ons, as rs ati e v d o n n u in f th dep view o re m p k a e n s b the est fro and get a n how to get li n b o u D s p io ti d s well a ella Stu W e th ll a e C th your entry. 0 to book a place at 01 416090 Insight event on Dublin 2017. 20 February

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SILVER Shauna Forman, House of Colour, Drogheda, Co. Louth SILVER Alex Reid, Keville for Hair, Dublin 2

! hair NE’s R t x e BEbeAcomWe IrIN eland n n Award

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GOLD Darren Lacken, Crow Street Collective, Dublin 2

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GOLD Ciara Brady, Yourells, Galway

MENTOR PROGRAMME

THE IRISH AND UK gold winners will continue their creative journey at the international competition being held in Barcelona on 6 November. As part of their TrendVision prize, the winners are being mentored by industry icons including Akin Konizi of HOB Salons, Darren Ambrose of D&J Ambrose, Bruno Marc of Marc Antoni, and Bruce Masefield from Sassoon Academy to prepare them for the global final. In addition, the silver and bronze Ireland winners will benefit from a mentoring day with Leonardo Rizzo from Sanrizz.

To pre order your TrendVision Award 2017 entry pack please call 01 4160900 CREATIVE HEAD IRELAND

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Christmas It’s the busiest time of the year for your salon so make sure you’re festive-ready with styling and sparkling gifts galore – and that you have your staff psyched for the festive rush! CHRISTMAS IS AROUND the corner – are you ready? Have you decked the halls and made your shop as attractive as possible? Do you have all your gift sets ordered and have you found a good position for them in your shop? Have you added anything to your yuletide styling menu to spice things up a bit for clients as they approach the party season? Now’s the time to make your shop look fantastic so that your clients will leave with gift sets, fabulous-looking hair and feeling just a little bit festive. And it’s also probably one of the most important times to have your staff ship-shape and raring to go so they can keep their work to the highest standards while fielding the seasonal rush. Caren Cullen, owner of Fox & Bow, is celebrating the third Christmas in her salon located on Limerick city’s Patrick Street. She says it’s all about creating a festive atmosphere without cluttering the salon or making clients feel that it’s a little too much. “We aim to add festive touches without overwhelming the salon itself. We are all about fashion, style and glamour so we feel simple and effective is best for us,” she explains. “We don’t like to clutter up the space; we want our clients to feel relaxed during the festivities when they are here. We get together as a team to dress the salon and once the Christmas season has begun we give each client a cupcake or mince pie with tea or coffee served in porcelain cups and saucers. Or we offer a glass of Prosecco if they feel like something before they hit the town for a Christmas night out.” Caren employs 12 staff and believes staff motivation is for life and not just for Christmas. “We’re like a family; I’ve been working with some members of the team going back as far

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as 15 years. For a treat at the end of the week we have a glass or two of bubbly and unwind together. It’s a great way to communicate with each other as well. Clients often comment when they come to the salon that they can really feel how close we are.” Danielle Lloyd, co-owner of Lloyds Hair Group with three salons in the southeast, says that planning is crucial for Christmas to ensure staff are ready for the increased workload. “I find it’s all about building up your team and making their lives as easy as possible; we usually put our Christmas rotas up at the end of October and from November it’s constant planning and motivation so they’re mentally prepared for it,” explains Danielle. “We also like to ensure that we have lots going on in November so that it’s not hard for the teams to adjust from the quieter months to the busiest month of the year!” She says their salons are tastefully dressed to ensure there’s a festive buzz for clients and Christmas gift sets are individually wrapped for clients. A happy staff means happy clients, so when it comes to ensuring the staff are full of ho-ho-ho for Christmas, Lloyds has its party before anyone else! “We hold our Christmas party at the start of December, so it’s a big celebration before we get our heads down,” adds Danielle. “During December we buy loads of snacks and deliver them to the salons every day to keep everyone energised and every 23 December we all meet before work to have an annual team breakfast, to thank them for their hard work, we all swap our Kris Kindle and maybe a few awards – this for us means the Christmas season is over and it’s almost holiday time.”

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24/10/2016 11:14

Image courtesy of Revlon Professional

#Christmas

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As Christmas time in the salon means all hands on deck, at Fox & Bow’s Caren Cullen also believes you need extra perks to keep staff momentum going. “Incentives are individual so I ask the team in staff meetings what they would like. There have been lots of different ideas suggested – such as Saturdays off, vouchers of their choice, etc – all of which have proved very successful. Last year the winner received an iPad for retail and service sales,” she says. In terms of retail, Fox & Bow has gift sets available under the Christmas tree in the front window of the salon along with personalised gift bags and clients are rewarded with added value vouchers. “Our retail area and reception looks particularly festive for clients and the staff are always on hand to help clients choose gifts. “We always give back with our Christmas vouchers so last year when clients purchased a €100 voucher, they received a voucher worth €120. If they spent €120 they received a €150 voucher and so on. We give every client a handwritten Christmas card to thank them for choosing us for their hair needs and say how we appreciate them,” explains Caren. Sarah Mason is the owner and director of Sarah Mason Professional in Galway City which launched in June 2016, and she knows that a client’s impression of the salon starts at the front door. “Our clients will certainly know Christmas has arrived as they approach our front door, with its miniature Christmas trees and lanterns,” she smiles. “Inside I dress the branches of a softly lit Christmas tree with decorative, glistening glass ornaments, with silver ribbons and bows to finish. Under my tree will be beautiful new gift sets and electricals,” she explains. Maximising sales of gift sets is what makes Christmas crackle for your bottom line. “When it comes to retailing gift sets and aftercare, I prepare my team months in advance on what will be available to them for the season, how amazing it will be and how important it is for them to educate their guests. Education has been essential for our first year in business to help us excel in our sales,” she reveals. “There is nothing more refreshing than seeing my team buzzing with energy. We have weekly meetings in the salon to deliver and push new creative ideas, colour mixtures and ‘what more can we do?’ ideas! Bold and fearless party hair is one of my strongest points as I am very passionate about creative long hair – so I love this time of year.”

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CREATIVE HEAD IRELAND

24/10/2016 11:15

Festive picks

#Christmas

The Precious Nature Milano Pouch sets cater for Long and Straight, Curly and Wavy and Colour Treated hair RRP €22.95 xpertpro.ie Joico’s eight Christmas duo gift sets are guaranteed to get you into the Christmas spirit! RRP FROM €22.90 xpertpro.ie The Seliar range of beauty packs from Echosline contain nourishing Argan Shampoo and Argan Fluid RRP €28 kreativesalonsupplies.com Orofluido Asia Zen Beauty Ritual Set contains the Zen Control elixir and two nail polishes RRP €15.50 orofluido.com Each Kérastase holiday gift set contains a Bain and Care product as well as an Elixir UltimeThe Semí Dí Lino Diamond Illuminating gift set from Alfaparf Milano scented candle RRP FROM €39.50 kerastase.co.uk The Kitoko Ultimate contains Illuminating Shampoo, Mask and Diamond Cristalli Liquidi serum RRP €32.50 xpertpro.ie The limited Indulgence kit contains ASP Kitoko Oil Cleanser, Balm, Treatment and Hair Fragrance RRP €39 gainfort.com edition Great Lengths Luxury styling box features a large paddle brush and five products RRP €90 greatlengthshair.co.uk Morrocanoil Premium Repair Collection contains a shampoo, conditioner, mask and treatment RRP €53.65 xpertpro.ie CREATIVE HEAD IRELAND

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24/10/2016 14:57

MOST WANTED

EXCEPTIONAL S T Y L E DYLAN BRADSHAW, THE MOST WANTED EXCEPTIONAL STYLIST 2016, IS AS PASSIONATE ABOUT EDUCATION AS HE IS ABOUT HAIR, FASHION AND BEAUTY

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CREATIVE HEAD IRELAND

20/10/2016 11:27

The salon team

With Charlotte and Creative HEAD Ireland editor Annette O’Meara (centre)

Working at L’Oréal Colour Trophy At the Dylan Bradshaw Academy

ONE OF IRELAND’S most dynamic, innovative and successful hairstylists, it was no surprise Dylan Bradshaw won the first Exceptional Stylist gong for Ireland at the 2016 Most Wanted Awards in London. His creative team is regularly requested for editorials and fashion, with its work gracing the pages of British and American Vogue, Harper’s Bazaar and Irish Tatler to name but a few. His skills with the scissors have also led to creative styling work in the US at the MTV Music Awards, Late Show with David Letterman, The Tonight Show with Jay Leno and at home for RTÉ and TV3. At the top of his game, Dylan is trusted by internationally renowned photographers, stylists, models, designers and celebrities for signature on and off redcarpet style. So how did he feel about winning the first Ireland title of Exceptional Stylist at the Most Wanted Awards? “Of course to win any award is amazing, motivating you both personally and professionally, but this particular award means so much to me and my team as it comes from the industry itself,” he explains. “It was fantastic to see so many talented people be recognised in an industry which can sometimes be overlooked and of course, to win the first ever title for Ireland was the icing on the cake! A proud and unforgettable moment for me, my wife Charlotte [the salon director] and the whole team.”

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Since opening his salon in 2000, Dylan has revitalised hairdressing in Ireland by introducing the concept of a ‘destination salon’. The Dylan Bradshaw Salon on Dublin’s South William Street offers customers a full beauty experience from his signature hair styling to his own make-up range db face, the db nail bar as well as hairdressing courses at the Dylan Bradshaw Academy. We know his approach to hairdressing has earned him a reputation as one of Ireland’s most influential industry figures. So what’s his secret? “Education has always played a huge part in my career and also in our salon. I think an exceptional stylist should constantly look at ways to improve their skill by educating themselves on the newest techniques and trends. “We are in such a fast-paced industry that people who are complacent can be left behind. I practise what I preach and ensure our team receive the best education and training development plan. I also like to push boundaries, take risks and move out of my comfort zone. This year I worked on ‘Get Blown Away’ with the ISPCC; a campaign which brought hairstylists in Ireland together to raise much needed funds for the charity. It was a great way to raise funds and show the hair industry as a driving force that can come together and work as one towards a common goal.” We can’t wait to see what Dylan does next!

20/10/2016 11:27

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20/10/2016 11:30

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20/10/2016 11:40

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CREATIVE HEAD IRELAND

17/10/2016 14:31

GROOMING

LLION EURO BUSINESS MEN’S GROOMING IS NOW A MULTI-BI AYS OR LUXURY BARBERING, PR IRS HA S, RM PE IT BE , IDE DW RL WO OWING STRONG AND IRELAND’S MARKET IS STILL GR

THE MALE GROOMING trend in Ireland continues to grow unabated, with new barbershops opening, existing businesses expanding, men continuing to increase their spend on retail and some barbers even seeing a new demand this year for perms! Men are becoming more and more curious and knowledgeable about beauty and are paying attention to their looks; meaning haircare is a big winner. Celebrities such as David Beckham, David Gandy and Conor McGregor continue to inspire and salons report that men are influenced by images sourced on social media sites like Instagram and Pinterest. In Dublin, Butcher Barber has extended its shop to three floors just off Grafton Street, Cut & Sew has opened a third space, Mark O’Keeffe’s Sugar Culture launched an exclusive men-only shop called Sugar Daddy and around the country existing unisex salons are seeing an increase in male clients. If your salon needs a business boost, consider adding a men’s line of retail and having a dedicated space for men. “Our business is growing exponentially every week; it’s unbelievable. We only opened last November and we’re almost operating at full capacity,” explains Rob Barrett, manager of Sugar Daddy on Dublin’s Exchequer Street. “To cater for a lot of businessmen we open at 8am and our service includes a complimentary coffee and newspaper and we offer a shoe shine for €4. Most guys want their hair done at the same time with Wednesday Thursday, Friday or Saturday the busiest days.” Rob has 40 to 50 clients in his barbershop on an average day, rising to 70 on the busiest days. So how does he explain the continued growth in male grooming? “I guess it’s hard to quantify but it seems to have piggybacked on the same boom that resulted in loads of guys going to the gym. Also fashion has boomed for lads,” says Rob. “It wasn’t so long ago that lads all looked the same, but modern Ireland promotes the idea of guys taking care of themselves

CREATIVE HEAD IRELAND

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All imagery courtesy of Joico 38

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in terms of clothes, hair and sometimes make-up. We have a huge gay clientele, and currently have 15- to 20-year-olds looking for perms and, of course, haircuts and hot towel shaves are in big demand,” he adds. And why do men like barbershops so much? “I think guys enjoy the banter with other men, they can talk about football or politics and feel relaxed, they seem to integrate more quickly and can join a conversation on football or whatever.” Paul O’Neill is the manager of Bazzers in Cork, a barbershop that also offers body piercing and tattoos. It’s named after the local slang for haircut and has been in business on Cork city’s Washington Street since 1988. Is the male grooming trend still on an upward trajectory? “Yes, it is. When I started 30 years ago clients came in, got a haircut and left; but these days men tend to look at their image a lot more. A haircut is the foundation of your image after all, beards are also very fashionable and still a growing trend and I see male perms coming back,” he says. While 90 per cent of the shop’s clients are male, they also cater to female clients when the occasion arises. “If a woman comes into the shop looking for an undercut with hair tattoos, we will provide that service. Our clientele is very diverse because of the three services provided. I have lads coming in to the shop who got their first haircut here and are now in college, so we have a lot of repeat business and loyal clients,” explains Paul, who adds that last year was the shop’s best yet. “We’re definitely on a par with last year’s business, with perhaps a 5 to 6 per cent rate of growth,” adds Paul. So what are clients demanding these days? “Gone are the days when lads came in for short back and sides. Now clients want the finish to be impeccable – it’s a complete service,” he explains. “People expect more but they still want value for money.” A good customer relations policy is very important, he says. “You’re at the pinnacle of your career if customers come back to the shop and ask for you to cut their hair – that’s a sign that you’re getting things right.” He says that men are influenced in terms of fashion and style by social media, reality TV and celebrities – all of these have made them more aware and style conscious. “Colour was big with men in the early 2000s and then it died off, now it’s a more masculine look with old school fades being

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#Grooming

really popular. The trend is for a really masculine look at the moment with some clients wanting a number 1, 2 or even zero blade, but there are some clients who just want a 3 or 4 on the back and sides and a bit off the top. In terms of product, hairspray is our biggest seller with men using it as a styling product and then matte finish products would be high on our sales too, we sell Keune and American Crew and both are popular.” Brian Garvey owns Bohemian Hair Designs in Carlow, a unisex salon with a steadily growing male customer base. “Our male clientele currently stands at about 25 per cent, and I would estimate that it has grown by 11 per cent year on year, so the trend is still going up,” he says. So what’s driving the growth

in male grooming? Brian says: “I think it’s the products that have come out in the past few years that have allowed men to have different approaches to styles and to play around a bit more with their hair. They’ve given men more options for changing their styles as well as hairdressing standards improving so much – all of these factors have helped barbers and salons to sell a lot more product. “For example, hairsprays sell very well as they’re so light now, they can give the hair body but aren’t sticky or heavy. No matter what you say, men are vainer than women, and they love putting their hands through their hair,” laughs Brian. He adds: “Instead of the old short back and sides, clients want graduated shapes all around the head and a bit of length left at the front. They frequently come into the shop now with images from Pinterest or Instagram that they like and they want to replicate that style. This makes our job easy as men know what they want.”

New from Senscience Proformance is Flex Spray Wax, which provides light volume without flaking, build-up or residue, and it delivers texture and hold. It locks style into place for 24 hours and provides 60 per cent more shine compared with untreated hair.

Beard Oil from Amargan Hair Therapy’s range is enriched with argan oil to soften stubble and condition the skin. Rich in vitamin E, its unique blend of oils softens and moisturises the beard and reduces itchiness, without leaving any oily residue.

Alter Ego Italy’s new demi-permanent, ammoniafree hair colour service is Grooming Grey Color Blending for Men and is designed to blend grey hair naturally, thanks to an innovative, gel-based formula that leaves hair feeling conditioned.

The Jack Dean Fade Brush from Denman has extra soft bristles that gently remove newly trimmed hair allowing the barber or stylist to check for any imperfections during the cut. The teardrop handle is excellent for comfortable grip and control.

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Days of glory

These stunning styles from the 2016 L’Oréal Colour Trophy and L’Oréal Men’s Image Award winners offer rich, deep colour work and sophisticated modern barbering PHOTOGRAPHY BY JACK EAMES CREATIVE HEAD IRELAND

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WOMEN’S HAIR AND STYLING Jenny Dawson and Aoife Bradley, Dylan Bradshaw. MEN’S HAIR AND STYLING Roy Leigh and Elayne Archbold, Brown Sugar, Blackrock. MAKE-UP Lauren Kay.

GO FOR THE GLOW

FULL FRINGES, BLEACHED BOBS AND TOUSLED TEXTURES ARE ACCOMPANIED BY VIBRANT SHADES IN SUGAR CUBEDâ&#x20AC;&#x2122;S FASHION-FORWARD COLLABORATION WITH TIGI FOR THE LATEST FASHION LOOKS PHOTOGRAPHY BY MAURO CARRARO

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HAIR Laura Reid, Aimee Penco, Amanda Darcy Solan, Joanna Fogarty, Hannah Owens. MAKE-UP Eilis Downey.

A shoot for Social & Pers ona l ma gazine â&#x20AC;&#x201C; photograph y by @st eph enja mes one ill

Ho llywood wa ves at Su ga r Cu bed #s ug arcult ure

I got the oppo rtun ity of a lifetime doin g hair at the Arrn otts Dublin fashion show. Tha nks @ke ena nsin ead

In the

Shoot for K night & Day jewelle ry

frame

K night & Day jewelle ry with model Grace O'Mah ony

Neill Ryan, senior stylist at Sugar Cubed, Clarendon Street, Dublin, snaps away...

So excited about this shoot for Sun day Ind epe nde nt Life ma gazine, with Alis on Can ava n

Act ing cute with @ia nok eeffe

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A fre sh tri m for Ly n at Su ga r Cu bed

Anothe r look from the Arnott s shoot

A rea l life H a rr y Potte r!

A full head of ba lay ag e, be fore an d aft er #s ug arcubed #boh oblowdry CREATIVE HEAD IRELAND

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*vs a styler working at 230oC

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18/08/2016 14:37