Creative HEAD Ireland Christmas 2017

Page 1

€7.50 CHRISTMAS 2017

In print•online•everywhere!

IRELAND

CHRISTMAS 2017 CREATIVEHEADMAG.COM

TIME TO

e l k r spa

YOUR GLITTERING GUIDE TO SEASONAL SUCCESS

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Editor’s letter

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50 Most people are looking forward to some rest and relaxation over the festive period – but hairdressers aren’t most people! As we move closer to Christmas, salons experience a surge in guests – luckily we’ve got the ultimate guide to party planning on page 32. Spoiler alert: it’s all about teamwork, scheduling and a dose of fun. Speaking of teamwork – nobody does it better than Lloyds Hair in Waterford. Turn to page 24 to get the lowdown on how the salon has gone from strength to strength in just five years, and what it meant to win the 2017 Most Wanted Supreme Team Award. To see just a piece of the amazing Most Wanted action, then skip to page 48, where we’ve got all the glitz and gossip from London. And for some #rainbowhair inspiration, there’s the new collection from House of Colour – find it on page 36. Merry Christmas and a Happy New Year!

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Anna Samson Editor

anna@alfol.co.uk

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creativeheadmagofficial

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Christmas

WHAT’S INSIDE €7.50 CHRISTMAS 2017

In print•online•everywhere!

IRELAND

CHRISTMAS 2017 CREATIVEHEADMAG.COM

32 24-HOUR PARTY PEOPLE The courses you need to get your team on top of the latest trends, cuts and business know-how

36

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FASHION

House of Colour lives up to its name with its new collection

EDITOR ANNA SAMSON ART DIRECTOR NICK JABBAL CHIEF SUB EDITOR ADAM WOOD

ADVERTISING ANNA SAMSON LAURA TUCKER ONLINE AND DIGITAL EDITOR ALISON ROWLEY

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SPECIAL PROJECTS MANAGER JOANNA ANDERSEN EDITOR IN CHIEF AMANDA NOTTAGE PUBLISHER CATHERINE HANDCOCK

creativeheadmagofficial

Creative HEAD is printed on paper certified as being from sustainable sources using only vegetable-based inks. Printed by Buxton Press, Print Week’s Printing Company of the Year. WRITE TO US AT:

TIME TO

sparkle

YOUR GLITTERING GUIDE TO SEASONAL SUCCESS

ON THE COVER

Great Lengths extensions applied by Aileen Barnby at Eternal Flair. Hair styled by the Great Lengths team. Make-up by Amy George at Amy George MUA. Styling by Sarah Hills Smith. Creative by OnFire. Photography by James King.

ALL-STAR CAST

Lloyds Hair reveals what it takes to be a Most Wanted Supreme Team

Creative HEAD Ireland is published 6 times a year by Alfol Ltd. Creative HEAD is a registered trademark. No part of this magazine may be reproduced without prior permission of the publisher. All information correct at time of going to press. Printing by Buxton Press.

Creative HEAD Ireland 21 The Timberyard, Drysdale Street, London, N1 6ND +44 20 7324 7540 anna@alfol.co.uk

@creativeheadmag CREATIVE HEAD IRELAND

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Hugh Campbell

The edit

ALFAPARF CELEBRATES BEAUTY IN ALL FORMS ALFAPARF MILANO IS teaming up with Down Syndrome Ireland to launch a new employment programme for adults with Down syndrome. The Beauty In All Its Forms programme offers adults with the genetic disorder the opportunity to train as hairdressing assistants. With nearly 70 per cent of assistants in the four-month pilot scheme securing long term employment, the programme has now been rolled out in selected ALFAPARF Milano salons across Ireland. John Mulligan (pictured above, back row second left) from Kilmacow near Waterford gained employment following the pilot. He said: “The training was great. I learned lots – how to fold towels, cleaning and washing hair.” David Donnellan, managing director of ALFAPARF Milano, added: “Our objective is to make our customers look and feel more beautiful, every day. We recognise that beauty comes in many forms, and it is this promotion of diversity and inclusion that lies at the heart of this initiative.”

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Chris O’Riordan

THE NEWS AND KNOW-HOW FROM YOUR INDUSTRY

Ireland takes gold at AHS CHRIS O’RIORDAN of Sean Taaffe Hair and Beauty has scooped the Mens’ International Visionary Award at the 2017 Alternative Hair Show in London. Now celebrating its 35th year, the charity event saw 20 teams from across the globe each present a three-minute show inspired by the theme ‘Utopia’. Ireland was represented by Hugh Campbell, who filled The Royal Albert Hall with his dark and beautiful vision. Throughout the night, hair appeared in every shade imaginable and was sculpted into gravity-defying, intricate shapes. This year’s event raised £280,626 (€312,357) for the Fighting Leukaemia Fund, a charity founded by Tony and Maggie Rizzo to help support children suffering from the condition. Other winners on the night included Lucian Busuioc of Romania, who took home the Cut & Colour award, while Jose Garcia Benitez of Spain was the Avant-Garde winner.

Every so often a tool comes along that promises to revolutionise how you style – and the BaByliss PRO Pefect Curl MKII will do just that. The auto-curl technology has three settings – for corkscrews, ringlets or loose waves – and ensures the best curl for your client at the touch of a button. You can also select the temperature to minimise heat damage and choose the direction of the curl. RRP €199

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STR I V E TO BE U N R I VA L L E D TAKE YOUR PLACE AMONGST THE CRÈME DE LA CRÈME. BECOME A GREAT LENGTHS EXTENSIONIST TO UNLOCK LIMITLESS LOOKS AND CREATIVE POSSIBILITIES. Our extensions are 100% human hair. We have a global reputation for excellence and an inspiring team of expert educators. Great Lengths is in a class of its own. Don’t you want to be a part of it? Find out how you can become a Great Lengths certified stylist.

GREATLENGTHSHAIR.CO.UK/BECOME-A-CERTIFIED-STYLIST


Pictured from left: Sophia Hilton, Danielle Kennedy, Tony Heffernan and Errol Douglas

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TASTE OF SUCCESS

CREATIVE HEAD UNITED its 2017 winners for the fabulous annual Most Wanted and It List Awards Winners’ Dinner. London’s Balthazar restaurant was the setting for a sparkling evening of conversation, discussion and celebration, peppered with plenty of reminiscing about September’s awesome Grand Final. Owners of Lloyds Hair and winners of the Most Wanted Supreme Team, Danielle Kennedy and Tony Heffernan, were our Irish representatives – unfortunately Exceptional Stylist Dylan Bradshaw had been grounded by storm Ophelia. Once dinner was done, Creative HEAD UK editor Amanda Nottage grabbed the opportunity to probe our winners on key industry issues. The liveliest debate centred around the sprawling topic of hairdressing and social media and there was plenty of insight from multiple award-winner Sophia Hilton, who discussed her campaign to balance both staff and her clientele’s expectations.

Sam McKnight to headline

HE’S AN IMAGE-MAKER, a trendsetter and Creative HEAD’s Most Wanted Hair Icon of 2017 – and you have the chance to hear from the man himself at Salon Smart, Creative HEAD’s business networking event in London. Sam has more than four decades of experience in styling the hair of some of the most well-known faces on the planet (Kate Moss, Princess Diana and Lady Gaga spring to mind) and has more than 190 Vogue covers under his belt. Find out what makes him tick… Salon Smart takes place on 25 and 26 March 2018, buy tickets at creativeheadmag.com/ salonsmart/2018-tickets

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VAT RATE HOLD WILL BOOST HAIR SALONS THE DECISION to keep VAT rates at 9 per cent in the 2018 Budget has been welcomed by the Irish Hairdressing Federation. President Damien Nolan thanked those who campaigned for the rate to remain. Greg Koster, IHF executive committee member, said: “Holding the VAT rate is a key factor in helping restore competitiveness and a return to growth in the economy. Hairdressing is a highly skilled, labour-intensive industry with the ability to employ people quickly and provide them with skills and a career for life. Salon owners want to continue to see jobs in our industry being created across the country.”

MY months

AHEAD

What Christmas has in store for… AIDAN DARCY BROWN SUGAR

I will be back and forth to London as part of the TIGI Inspirational Youth Team. We also have a big showcase where will I present hair on stage at Cafe de Paris in London in front of hundreds of people. Being the only Irish stylist chosen to become part of the team I am a little nervous, but mostly excited! I will also be looking after my clients and working on some photoshoots.

DEAN MONKS CALLAN & CO

I’ve moved to a new salon this year and really excited to sink my brush bristles in this season! It’s great to get back behind the chair after wedding season and have the craic with my clients. Everybody is on great form and usually up for a change – colder days means warmer hair! My days will consist of making the client in the chair feel a million bucks at their work Christmas party!

CLAIRE O SULLIVAN

CLAIRE’S SALON

We will open for longer in December to facilitate our clients. I try to make the salon as festive as possible, from our girlie and beautiful white Christmas tree to our cringeworthy Chrimbo T-shirts on Christmas Eve! And my social media manager is making a ‘12 Days of Christmas’ campaign to highlight different retail products that would make perfect gifts!

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LIFE LESSONS

SEAN TAAFFE SEAN TAAFFE SALONS Invest in the team. Money spent on education is never wasted. The more skilled the team is, the less stress the management will have. The happier the clients are and the more revenue coming in will also feed straight back into the professional satisfaction of the team – it’s a business virtue circle.

Discounting doesn’t work. It weakens your brand’s reputation. I prefer to add value and introduce new services such as treatments, products and beauty services.

Team bonding outside the salon makes all the difference. Days out of, or away from, the salon can improve morale and give valuable insight.

Delegate. One person can’t do everything and if they are doing it all then the chances are that they are not doing it right. People love to be a part of success, so involve them! It’s amazing what you can learn when people pool their ideas and concepts.

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THE BUSINESS EDIT

NS WALK-IN SALE O LEAP?

WILL YOU TAKE TH THE TRADITIONAL APPOINTMENT salon isn’t disappearing anytime soon, but some salon owners have foregone the certainty of bookings and planning and opted for a more relaxed, open-door system. Once, walk-in policies were confined to barbers, but no longer. Hermans salon group operates three successful walk-in salons in Dublin. Owner Greg Koster believes that flexibility is key. “We have a large and loyal clientele that likes not having to commit to making an appointment; clients come at a time that suits them,” he explains. “Many find that even if there is a wait, it’s a shorter wait than they’ve experienced in salons where they did have an appointment. We never have noshows costing us money and we don’t have one client’s late arrival or change of mind about their service impact other customers throughout the day.” Danielle Kennedy, owner of Lloyds Hair and winner of the Most Wanted Supreme Team Award, has a walk-in salon and a traditional salon just three minutes apart. She believes that the greatest benefit of running a walk-in salon is that it brings something new to the market. “With a walk-in salon, we are able to offer our clients a totally different experience that sets us apart from our competitors,” she says. But Danielle has found that there are specific challenges that come with running a walk-in salon. “You need to do everything

better than your competitors – have better trained staff, offer a better client experience and better customer service,” she explains. “You must wow clients with every visit so that they are prepared to wait a few minutes every time they want to get their hair cut.” Greg believes that a tightly-run crew is crucial for a walk-in salon to succeed: “It requires a large team, probably more so than in an appointment-based salon, as we need to be able to cope with surges in clients. Sometimes we may feel overstaffed, but it’s needed to deliver when it is busy. You need good team spirit as everyone needs to be prepared to get stuck-in at peak times.” There is little room for error – get it wrong and you risk losing clients and money. “If you have too few staff, then your clients have to wait too long and won’t return. If you have too many staff and you lose too much money, the business isn’t sustainable,” says Danielle. And you may be surprised to see money going to more unusual places. “Managerial and front of house costs will always be higher than in an appointment salon, as the salon effectively stems from that area,” continues Danielle. “You pump a lot of money into these areas and you can’t see a tangible return on them every week like you can with booked stylists. It takes a lot of willpower to operate a 100 per cent walk-in salon and you have to be prepared to turn clients down on a daily basis.”

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CR EATIV E HE AD AD VE RT OR IAL

SHARING THE SECRETS OF SUCCESS TO HELP YOU ACHIEVE YOUR GOALS

SHINING BRIGHT SABRINA HILL, OWNER OF KOPPER HAIR SALON IN CORK, REVEALS HOW GREAT EDUCATION LEADS TO SUCCESS

STARTING OUT

“I got into hairdressing by accident,” says Sabrina Hill, owner of Kopper Hair Studio in Cork. “I was supposed to go and study fine art at college in Dublin. However, as part of our school curriculum I went on work experience at a local salon.” This placement changed everything. “I was absolutely horrified by what I saw. People were just being told they looked gorgeous and charged. I decided then that I had to change the world, one head at a time.” Art’s loss was hairdressing’s gain. Sabrina stayed on at the salon to build her skills, then was given opportunity to take over Kopper Hair in Cork. “I had only just qualified, and I started with just two other members of staff,” she says. “Then the recession hit and business wasn’t doing great. So, in 2009 I decided I had to invest in training.”

NEW OPPORTUNITIES

Sabrina retrained over the next few years, and gained an ALFAPARF Milano Masters Colour Degree. “This completely changed my view on hairdressing – ALFAPARF Milano training programmes are so good!” she says. “I thought I knew what I was doing before, but the courses gave me the

confidence to create fantastic colour and work better. You always get great results, and ALFAPARF Milano is amazing from the support point of view, too.” Sabrina’s expertise has gained her incredible recognition on social media – @superstylesabby has more than 18,100 followers on Instagram. She champions healthy hair and her pictures garner hundreds of likes as she shows off what is possible with ALFAPARF Milano.

LEADING THE WAY

Kopper is now a thriving salon – so much so that a second branch is on the way. “Kopper is a huge success, and education is important to us. We now have 16 members of staff, and many have completed their ALFAPARF Milano Colour Masters. Our staff often go abroad for courses – one of my juniors, Jenny Connolly, was chosen for the ALFAPARF Milano Architects of Design programme, and trains all over Europe.” Sabrina is a stylist who has carved out a niche without following the traditional expectations. “I am a hairdresser who doesn’t like competitions,” she reveals. “I would love to be known as someone who didn’t go down that route, but still changed the industry. We all need to find our own paths.”

FACT FILE ★ Sabrina Hill began hairdressing in 2000 while still at school ★ She took over Kopper Hair in Cork in 2005 leading a team of three ★ By 2007 Sabrina had completed the ALFAPARF Milano Colour Masters degree ★ She now leads a team of 16 ★ A second Kopper Hair salon is set to open in Cork City Centre

Want to know more about the wide range of courses exclusively on offer at the ALFAPARF Milano Academy? Call 045 856490 or visit xpertpro.ie CREATIVE HEAD IRELAND

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R I S I N G S TA R

WHY DID YOU WANT TO BE A HAIRDRESSER? I have always wanted to be a hairdresser! I loved doing my friends’ hair when I was in school and dolls were often on my Christmas list for their hair!

JULIE FLAHERTY AGE: 20 SALON: SARAH MASON PROFESSIONAL

WHAT HAVE BEEN YOUR HIGHLIGHTS SO FAR? Attending Creative HEAD’s Most Wanted Awards with my boss Sarah Mason. I met so many world-famous hairdressers in the beautiful Guildhall – it was amazing. I’m also enjoying getting lots of education in the salon, including a day with global colourist Jayson Gray, the Karbon Kyd. WHERE DO YOU SEE YOURSELF IN 10 YEARS? It’s a very long time when you’re still training! Right now I’m working hard to grasp everything I need to know to be a great stylist. I absolutely love colour – it’s an area I would like to specialise in. WHAT IS YOUR DREAM HAIRDRESSING GIG? My dream is that after competing in the Irish Wella TrendVision Award Heats, I make the trip to the UK & Ireland Final. I would love to see the trends revealed at International TrendVision – and then win it!

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CREATIVE HEAD IRELAND

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The Culture of Hairdressing FORMULATED WITHOUT PARABENS + SULFATES*. VEGETARIAN. CRUELTY + GLUTEN FREE. REBEL BEAUTY BRANDS LTD

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Hair Rehab London from TOWIE’s Lauren Pope, has unveiled a jet black shade across its salon I-tips (micro rings) U-tips, wefts and clip-ins.

IN-SALON SERVICE SALONPROFESSIONAL@ HAIRREHABLONDON.COM

Help clients get back to their (healthy) roots with BC Scalp Genesis from Schwarzkopf Professional, a detoxifying scalp system with StemCode Complex to rebalance the scalp.

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Fudge Professional has refreshed its Dry Shampoo with tapioca starch, a naturally absorbent material that refracts light for a translucent appearance.

RRP €13

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Prep for those client January detoxes by stocking up on Pureology Superfood Treatments, stuffed with natural ingredients such as avocado, olive and coconut oils.

RRP €31 EACH +44 800 0854956

If you aren’t obsessed SUPER with the gorgeous STYLING R+Co brand, then where have you been? The beautiful bottles and tubs, each decorated with whimsical images of Americana, contain cutting-edge formulas that have developed quite the following. It doesn't hurt that the co-founders include celebrity favourite Garran and legendary Scottish stylist Howard McLaren, alongside men’s specialist, Thom Priano. Now launching in Ireland, these products are a must-have for stylists who want to create edgy yet beautiful looks. Top of our list? The new Skyline dry shampoo, which is perfect post-workout, and the defining spray gel Freeway, which oompfs up volume and delivers control. Join the cult!

RRP €16.50 EACH +44 020 7738 4458 tangleteezer.com

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Go botanic and fantastic with BIO A+OE, with five specialist treatment ranges that are 100 per cent organic and vegan certified. It promises visible and tangible results in 21 washes!

RRP FROM €16 01 5134153 greatlengths.co.uk

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The new Styling Iron and Dryer from Wahl are super-easy to use – unfussy, powerful and reliable. And they’ve been co-designed by that talented duo Hooker & Young, who know a thing or two about devastatingly gorgeous hair.

RRP €150 EACH 021 4343436 hennessyhb.ie

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Happy 10th birthday Tangle Teezer! Celebrate with this brilliant brush and limited-edition Original Styler in glittery purple.

The sass of salt and the softness of sugar – that’s what you’ll discover in Aveda’s new Texture Tonic, which will give your clients tousled, undone waves while being 94 per cent naturally derived.

New from American Crew comes Fiber Cream, a styling cream that combines flexibility with control, gives hair refined texture and a natural shine finish.

RRP €14.90 01 8869300 americancrew.com

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STOCK OPTIONS

OUR PICK OF THE LAUNCHES TO STACK ON SHELVES, ADD TO MENUS AND SHARE WITH YOUR STYLISTS It might be 40 years old, but Crazy Color keeps it fresh. The growth in bright and fun colours has been huge and now the original colour punks have brought out spray-in pastel shades – in Bubble Gum, Marshmallow, Lavender and Peachy Coral, all perfect to turn up the colour for the Christmas party. If clients do progress onto those iconic pink bottles of semi-permanent Crazy Color shades, then recommend its repackaged Vibrant Shampoos (choose from red, blue, purple or pink) and its Rainbow Care Deep Conditioner, chock-full of vitamin-rich oils, to keep vivids looking vital into the new year.

RRP FROM €7.99 01 8369761

LAUNCH OF THE SEASON

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IT’S ALL ABOUT... FUN COLOUR With eight striking metallic shades, the Affinage Infiniti Metallics collection is spot on for that shimmery trend and perfect for Christmas sparkle. We adore the Pearl Rose hue…

Spread the Color Butters from Joico on thick – six great shades that last for up to 10 shampoos and can reduce hair breakage by more than 44 per cent!

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CREATIVE HEAD IRELAND

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COLOUR CONSULTATION INSPIRATION, INNOVATION AND BUSINESS BOOSTING IDEAS TO MAKE COLOUR BIG IN YOUR SALON

IN ASSOCIATION WITH

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NEW SERVICES

FESTIVE PREP

GO BOLD

}

Encourage your clients to forego the everyday this party season and opt instead for a festive colour statement with #COLORFULHAIR from L’Oréal Professionnel. This festive tool box has 10 intermixable direct dye shades that will give your clients thousands of colour possibilities this Christmas. Dial it up with ultra-bright vibrant shades or dial it down by mixing with Crystal Clear to create soft whimsical tones and pretty-as-a-picture pastels. For a truly festive feel, clients opt for the new #COLORFULHAIR shades, Red Lipstick and Yellow Sun. You can get so creative this Christmas with #COLORFULHAIR – it’s the gift that keeps on giving!

RECREATE THIS LOOK:

+ HYPNOTIC MAGENTA

NEW!

NEW!

+ ELECTRIC PURPLE

YELLOW SUN

ICED MINT

{

GET THE LOOK

RED LIPSTICK

}

#We’reLoving Looking to update your colour ready for winter? Check out this bronzed blonde transformation created by @hughcampbellhairgroup. Want it? Recreate it for your clients using the following steps: STEP 1: Apply Blond Studio Lightening Oil + 20 vol + Smartbond to the roots to lighten the natural hair STEP 2: Apply Blond Studio Multi Techniques + 30 vol + Smartbond in a balayage technique around the hairline and through some of the lengths and ends to create lighter pieces STEP 3: Tone with DIA LIGHT 10.21 + 9.12 + 6 vol + Smartbond

Don’t forget to share your own transformation using @lorealpro #lorealproire #smartbond

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SMARTBOND

CR EATIV E HE AD AD VE RT OR IAL

{

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• Increase your average spend. Introduce new and exciting looks for the party season to boost styling product sales, or turn your focus to hair care. We recommend complementing colour services with a Powermix treatment.

€22,400

• Christmas is a great opportunity to show gratitude to your loyal clients for their support. Why not treat them to a festive salon party?

1 Seeing is believing! Let the staff try Smartbond and see the results themselves.

IT’S THE BUSY festive season, so what better time to boost your business? Ensure you make the most of it with these top tips from L’Oréal Professionnel:

• Entice clients to confirm bookings for the New Year. As their appointment ends, ask if they wish to re-book for January. Offer a complimentary treatment if booked today – who could resist? • Enhance staff productivity. Incentivise and boost morale by running a staff competition during the lead-up to Christmas. Why not see who can attract the most clients booked in for January?

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THE RETAIL

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Help your clients’ colour shine during the festive season with SERIE EXPERT Vitamino Color. Enriched with A-OX, developed to protect the hair fibre, and boosted with antioxidants, it leaves coloured hair feeling soft and vibrant.

CREATIVE HEAD IRELAND

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INCREASE YOUR PROFITS WITH SMARTBOND

*

That’s how much revenue L’Oréal Professionnel Smartbond has generated for Andrew Mulvenna salon in Belfast in one year (*£20,000). The team sells an average of 35 applications a week! We spoke to owner Andrew Mulvenna to find out his top tips to help you increase the take-up of Smartbond in-salon.

2 Explain the turnover teams could generate by simply selling five Smartbond treatments per day, helping them achieve their target quicker. We incentivise our staff for selling the most Smartbond services by offering personalised gifts.

3 Offer your clients ‘the ultimate reboot’ package by combining a Smartbond service with an intensive backwash treatment. Once clients have tried it and seen the results, they will come back and ask for it time and time and again.

Want to challenge your CUTTING CREATIVITY? Push your personal boundaries and take home lots of ideas from this Masterclass Cutting Workshop with Paul Hession, a one-day course dedicated to sharing inspiration, ideas, techniques and collections, professional to professional. Led by the creative director of Hession Hairdressing, Paul will provide the ultimate inspiration for stylists with a strong fashion focus, exploring textures, creative shapes and methods. Book your place now for the 7 November course at the L’Oréal Academy in Dublin, call 01 6045914

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Inside story INSTYLE, MILLSTREET, CORK

Instyle turned 14 this year – so owner Triona O’Leary felt it was time to shake things up and give the salon a new look. She says: “I noticed a lot of successful salons are designed with luxury in mind – we all want to feel special when we treat ourselves to a new hairstyle.” She kept this ethos at the forefront of the design process and called in Gainfort Salon Design to guide her through the process. The result is an oasis from busy, everyday life, with chilled-out neutrals punctuated by zesty greens. “I decided on a striking yet minimalist colour scheme. I felt green would make us stand out.” The salon makeover has not only brightened up work for the team, but clients love the change, too. “I wanted to make each client feel special and, from what I have witnessed, I think we managed it,” she adds.

UP AND AWAY

The Skywash from Maletti is available in three versions to suit your salon – fixed, electric leg lift and air massage – and the sleek black eco-leather upholstery adds a touch of sophistication to the backwash area. PROMO PRICE FROM €1,330 (normally €2,100) 087 2547112 gainfort.com

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HOT BUYS

ALL ABOUT YOU

With sloping armrests and full back support, the U-shaped You Chair from Salon Ambience combines comfort with style – and it’s available in a range of colours that will look gorgeous in any salon. PROMO PRICE FROM €609 (normally €1,069) 061 294580 capitalhairandbeauty.ie

CREATIVE HEAD IRELAND

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NEW

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#SupremeTeam

IT’S ONLY THE second year that Irish salons have entered Creative HEAD’s Most Wanted Awards, but they’ve already made their mark. This year, Lloyds Hair in Waterford was crowned Supreme Team in recognition of its incredible teamwork. And how long has it taken for Lloyds Hair to get there? Just four years. “My husband Tony and I bought a walk-in salon in Waterford four years ago. I had little experience in the industry – just six months as a salon manager, while Tony is a chartered accountant,” co-owner Danielle Kennedy explains. The prospect of running a salon with so little experience would seem daunting to most, but Danielle quickly realised she had made the right decision. “From the second I walked in the door, I fell in love with the industry and knew we could make an impact. The salon industry in our area was calling out to be re-shaped and I had a feeling that we could not only do it differently, we could also do it better than our competitors.” And Lloyds Hair has flourished – from one salon with eight members and a turnover of less than €200,000 – to three salons with a team of 56 and a turnover that’s on track for €1.4 million. So how has this been possible in such a short time? It’s all down to teamwork. “In the service industry, your people are your product – I use positive relationships and goal-setting to ensure my team is always engaged,” she says. “Success means a happy team that is passionate about Lloyds and their careers. We are not a ‘just a job’ salon. Every team member knows why they’re there and what their goals are. Everyone plays an equally important part in our success and they are all shining examples leading the way in the Irish hairdressing industry.” Communication is key for such a fast-paced salon, but Danielle makes sure it’s never too serious. Before each

ALL

WHAT DOES IT TAKE TO BECOME THE MOST shift the team has the Lloyds Lowdown – an informal fiveminute meeting. Then there are pizza meetings every two or three months with no agenda – they are simply a chance for team members to say what they’re thinking. There is also plenty of fun to be had as part of the Lloyds Hair team – and the Mystery Day Out is the highlight of the year. “It’s like planning a wedding,” jokes Danielle. “Nobody knows anything about the day except Tony and me – how often do you, as an adult, get a day that’s a total surprise?”

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STAR CAST

WANTED SUPREME TEAM? FOR 2017 WINNER, LLOYDS HAIR, IT’S ALL ABOUT PASSION, PIZZA AND TEAM PLAYERS This year the team hopped on the mystery bus and went to build rafts to race. After team awards – where two employees won a trip to New York and the runner-up won a Sophia Hilton course – the fun really started with a DJ and free bar! “We don’t do bonuses,” she adds. “It would be easier to just hand out cheques but that’s not us and not the business we want to be.” Since opening, Lloyds Hair has raised more than €10,000 for Waterford Breast Cancer Support Group, which has provided the perfect opportunity for the team to bond as they

help others. “We open on the Sunday of the October Bank Holiday weekend,” says Danielle. “The team works for free, doing blow-drys and up-styling in return for donations. They take funny pictures and videos to put on Facebook. “It has such a positive impact on the salon every year as it brings us all together and everyone is so determined to raise as much money as possible. They say it feels like Christmas Eve!” The emphasis on fun shines through the Lloyds Hair social media channels, which have grown and grown. “The team has been the driving force behind the social media success, as we realised that it’s the salon and the personalities that our followers love,” Danielle admits. “We are currently the second most followed and liked salon page in the country.” So, what does it mean to win at the most exciting industry awards, with its Supreme Team trophy at Most Wanted 2017? “There are lots of awards out there, but they’re usually either individual stylist awards or business awards,” says Danielle. “This is the most important award that we’ve ever gone for – it’s for the team members. This is their award and I couldn’t be more proud of them.”

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WELLA TRENDVISION AWARD

THE INCREDIBLE

JOURNEY

DELVE INTO THE WONDERFUL WORLD OF THE WELLA PROFESSIONALS TRENDVISION AWARD 2017 EXCEPTIONAL COLOUR, SHARP cuts and a preview of the future of hairdressing – the Wella Professionals TrendVision Award is an opportunity for hairdressers to present their unique visions and exceed the expected. Hairdressers compete in one of two international categories, either Creative Vision or Color Vision, and the new UK & Ireland categories Male Grooming and Runway. This year’s Irish heat was held at the Clayton Hotel in Dublin and hosted by Nicky Byrne.

The wealth of talent presented was judged by leading hair icons including Sharon Cox from Sanrizz, Edward Darley from Sassoon, Jayson Gray the Karbon Kyd, Josh Goldsworthy from Goldsworthy’s, Dan Spiller from Marc Antoni, Gustav Fouche from Michael Van Clarke, Jamie McDonald from Cheynes, Chris Mullen from Flanagans and Kerry Hayden. And the Irish heat winners who went on to compete in the UK & Ireland final were:

COLOUR VISION

CREATIVE VISION

MALE GROOMING

RUNWAY

STEPHEN AIKEN, Conroy Hair AARON HEALY, Wayne Lloyd Hair ALBENA HRISTOVA, Style Club RACHAEL HUNTER, House of Colour ALEX REID, Alan Keville for Hair SHARON SHEEHAN, A C Pure

SEAN BRYAN, Cut and Sew

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CLAIRE DONNELLY, House of Colour SHAUNA FORMAN, House of Colour DONNCHADH KURLAND, Bellissimo KATHY MCLEAN, Aviary Lane CARMEL MCQUIRK, House of Colour VITOR HUGO PESSOA, The Studio

ALEJANDRO GERDEZ, Santanna Hair Studio

CREATIVE HEAD IRELAND

23/10/2017 15:16


CR EATIV E HE AD AD VE RT OR IAL

TRENDVISION IRELAND WINNERS

THE WINNERS OF GOLD, SILVER AND BRONZE MEDALS FOR IRELAND AT THE WELLA PROFESSIONALS TRENDVISION AWARD UK & IRELAND FINAL, HELD IN LONDON

CREATIVE VISION

COLOR VISION

GOLD Stephen Aiken, Conroy Hair

SILVER Alex Reid, Alan Keville for Hair

SILVER Kathy McLean, Aviary Lane

BRONZE Carmel McGuirk, House of Colour BRONZE Sharon Sheehan, AC Pure

GOLD Shauna Forman, House of Colour

WHAT NEXT? COULD IT BE YOU?

trends anslate top tr to w o h t dVision, Find ou try for Tren n e g n o tr s attending into a success by r fo re a p ward 2018 and pre ndVision A e Tr r e v o c io, look the Dis Dublin stud AD e th t a s e cours ve HE ils in Creati out for deta … n Ireland soo

After their big wins, the 2017 TrendVision Gold winners were mentored by hairdressing legends in preparation for the International TrendVision Award final in London. They spent time with Robert Eaton of Russell Eaton, Akin Konizi of HOB Academy, Bruno Marc of Marc Antoni, Leonardo Rizzo of Sanrizz and, new for this year, Darren Ambrose of D&J Ambrose. Silver, Bronze and People’s Choice winners spent a day with Cos Sakkas of Toni&Guy and Charlie Taylor of Charlie Taylor.

To pre-order your TrendVision Award 2018 entry pack please call 01 4160900 or email wellastudiodublin@cotyinc.com CREATIVE HEAD IRELAND

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WORKSHOPS

FINDING STAFF PRESENTATIONS

SUCCESS LIVE DEBATE STOCK & SERVICES REAL EXPERIENCES

PRODUCTIVITY NEW CONNECTIONS

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TAKE CONTROL OF YOUR BUSINESS

25-26 March 2018 Park Plaza Riverbank Hotel, London In partnership with

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In partnership with

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Associate sponsors

23/10/2017 13:06

Ky Wilson, The Social

Ken West, 3•6•5 Hair

Simon Webster Hair

Larry King, Larry King

Andrew Cannon, Ruffians

Carolyn Sweeney, Creations

Matt Robinson, Mr Robinson’s Barbershop

Jennifer Linton & Joanna MacDonald, Linton & Mac

Sally Montague, Sally Montague Hair Group

Simon Tickler, Salon Success

Alan Edwards, Alan Edwards

Tom Chapman, Tom Chapman Hair Design

Monica Teodoro, L’Oréal Professionnel

Brooks & Brooks

Jonathan Andrew, Jamie Stevens


Gavin Hoare, Richard Ward Hair & Metrospa Zoë Vears, Salon Success

Skyler McDonald, Skyler London

Joanna Hansford, Jo Hansford Sam McKnight

Sarah Guild, BrandSTAND Communications

Hari Efthymiades, Cut & Grind

BRIGHT IDEAS, REAL EXPERIENCES – TRIED, TESTED AND TALKED ABOUT BY REAL HAIRDRESSERS, JUST LIKE YOU. HEAR FROM THEM ALL!

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Make-up by Amy George at Amy George MUA. Styling by Sarah Hills Smith. Creative by OnFire.

Great Lengths applied by Valerie Patterson at Cowboys and Angels. Hair styled by the Great Lengths Team. Photography by James King. 32

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AS FEELS LIKE YOU’RE THE RUN-UP TO CHRISTM DO YOU KEEP CLIENTS WORKING 24/7 – SO HOW ALTHY AND HAPPY? HE SMILING AND YOUR TEAM RTY SEASON PREP PA HERE’S OUR THREE-STEP FT TO YOU! GI R OU PLAN – IT’S CREATIVE HEAD IRELAND

23/10/2017 15:18


#PartyPeople

WHAT’S ON THE MENU? ONE WORD: PLAN. If you haven’t done so already, brainstorm with your team on how you can boost revenue over the Christmas period. “Being able to accommodate our clients over this busy time is integral to the service we offer,” explains Donna McConville, manager at Davey Davey in Dublin. “We understand the working week can become very busy for a lot of our clients so we endeavour to adapt to this by extending our opening hours and offering Sunday openings during December so we can ensure hair is absolutely perfect for this special time of year.” Blow-dry menus geared to party looks, conditioning treatments and quick hair-ups and clip-in hair pieces can transform locks in a flash and are great for time-short clients – Great Lengths offer a fantastic range including pieces with pops of colour. And with all the craziness of Christmas, it’s a great time to offer a little luxury with some ‘me time’ options. “I have put together two new packages for the festive period – Party Prep and Pamper Package – either for the client to use or buy as a voucher to give as a present,” says Claire O Sullivan, owner of Claire’s Salon in Co. Cork. “We are confident clients will leave feeling rejuvenated.” “In the salon, clients can expect mince pies, chocolate treats and a specially selected Christmas playlist to get them in the festive mood,” says Kara McDonagh, general manager at Sean Taaffe Hair & Beauty in Co. Kerry. One more word: budget. Always have a marketing budget in mind for Christmas and the New Year. Business consultant Alice Kirby of Lockhart Meyer Marketing recommends adding 10 per cent extra, for any unforseen costs.

GET SOCIAL!

You can never be too busy for soci al media nowadays – but you’ve got to make sure every post counts. Either block out some time to write and sche dule your content in advance, or take the spontaneous route. Why not let your imagination run wild with 12 day s of Christmas posts, showing off festive looks and perf ect gift ideas? And don’t forget to dress up you r Facebook page with lots of photos of you r salon decked out in its festive finery!

CREATIVE HEAD IRELAND

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CHRISTMAS STYLING

created these three Charles Worthington Salons has – Tinsel Nights, left) from ve (abo festive hairstyles its dry-styling Rockin’ Bun and Yule Twist – for e appointment inut Christmas menu. With each 15-m clients on for t grea ’re they (€22), charged at £20 (€ ngs, too. taki n salo for and – y part their way to a e styl menu “Providing a bespoke Christmas inspired to and definitely gets clients excited James, y Vick says ,” try something new rles Cha at ager man eral gen Worthington Salons.

YOU’VE MADE YOUR CLIENT HAPPY… IS THE TEAM SMILING, TOO? JUGGLING A BUSY salon floor with full styling columns and personal commitments can take its toll. Christmas is notorious for raising stress levels, and while the focus is rightly on pampering your clients, it’s important to remember the wellbeing of your staff too. Organise activities to support your team emotionally, physically and financially. Lots of salons offer yoga sessions – whether in-salon or at a local gym – to help with focus and energy. At Davey Davey, it’s all about getting active: “During November we spend each Sunday doing an activity together – this year we are going indoor climbing. We get to support each other and have a good laugh at the same time – it really brings us all together and creates a positive vibe for the busy months ahead,” says Donna McConville. And never underestimate the power of a little healthy competition. Kara McDonagh explains: “We play pass the parcel, where the parcel is a product to sell in return for a day off after the Christmas party. There’s also bingo, where each team member gets a number with every sale they make to be in with a chance of winning vouchers.” Donna agrees: “At Davey Davey, team members receive points for products and treatments sold throughout November and December. Depending on points earned, each team member receives a gift voucher for their chosen favourite shop or restaurant – and the overall winner receives a special bonus prize, too!” And remember to host a Christmas party and arrange reasonable time off for everyone, too.

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#PartyPeople Help every client’s hair shine bright with a range of seven Christmas giftsets from JOICO.

IT’S A SHOP-PORTUNITY! DID YOU KNOW that 70 per cent of all hair electrical sales in salons occur during November and December? Stocking your shelves with all the right items is a commercial must for Christmas, as well as making the most of your product suppliers’ promotions. With added-value freebies, beautifully packaged gift sets and luxurious gift-wrapping, you can build a show-stopping shopping destination. “Create an in-store brand experience that will entice shoppers to your salon during the busiest time of the year and prevent them from buying all their Christmas gifts online,” urges the team at Salon Success. “From the welcome greeting, consultation and service to the professional recommendation and gift service you provide, everything should be geared towards making that purchase simple. Shoppers love buying luxuries that come boxed and bagged or gift-wrapped to take home, so create a department store atmosphere and take the hassle out of wrapping for your guests.” Tempt clients into spontaneous purchases with clever retail displays, visual merchandising and tactical selling. Set out “try me” tester products around the salon; create message-enhancing displays along the client’s journey and don’t forget that trial-sized products at reception make great stocking-filler impulse buys. Incentivise the team. Look at your sales from this time last year and aim to increase this by 10 per cent, says salon business consultant Carey Faulkner from Boostmysalon.co.uk. Once you have your goal, break it down into more manageable goals – in most cases it can mean just one more product sold per stylist per day. Here’s some festive retail inspiration…

RRP FROM €22.90 xpertpro.ie

This Christmas ALFAPARF Milano has four beautiful gift sets available: diamond, reconstruction, moisture and nutritive.

RRP FROM €25 xpertpro.ie

Schwarzkopf Professional’s BlondMe gift set includes All Blondes Shampoo and Mask.

Keep extensions looking beautiful into the New Year with the Christmas Beauty Box from Great Lengths.

schwarzkopfprofessional.co.uk

greatlengths.co.uk

RRP €22.50

ED UP! CHRISTMAS – ALL WRAPP

RRP €90

Be Fabulous with Revlon Professional Normal C.R.E.A.M Shampoo and Conditioner and Fine Volume Spray.

RRP €44

revlonprofessional. com

We love this R+Co Day+Night set, containing travel sizes of Park Ave Blow Out Balm and Death Valley Dry Shampoo spray. randco.com

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Clients can’t go wrong with an American Crew Essential Classic Kit – three products in a neat wash bag and a vial of WIN fragrance.

RRP €39

americancrew.com

CREATIVE HEAD IRELAND

23/10/2017 15:19


RAPPED W L L A – S A M HRIST

C

UP!

The Hair Hangover Kits from Redken are perfect for those partying hard – give them as a gift with purchases. redken.co.uk

This cute bear is free with each duo set from milk_shake. Choose from Colour Care, Repair & Care and Blonde Care.

RRP €29.99

milkshakehaircare. co.uk

The Philip Kingsley Winter Hair Wishes set is lovely, especially that glittery washbag!

RRP €80

philipkingsley.co.uk

Christmas is covered by ghd with its nocturne collection, but our fave is the platinum styler gift set, with a bag and two OPI nail polishes.

RRP €225

ghdhair.com

Who doesn’t love a bit of sparkle? The Tangle Teezer Glitter Gem Compact Styler rocks!

Cloud Nine has given its irons the Midas Touch this Christmas, with shimmering gold details contrasting the matte finish.

RRP FROM €178 professional.cloud ninehair.com

RRP €16.50

tangleteezer.com

Count down the days with Salon Services’ advent calendar, with treats from top hair and beauty brands.

RRP €64

salon-services.com

Ooh, it smells like festive spirit with the Ultimate Christmas Gift from L’Oréal Professionnel’s Mythic Oil.

Balmain Paris Hair Couture gift collections take glamour to new heights. Clients will love the Silk Perfume Set, with boudoiresque vaporiser.

RRP €39

balmainhair.com

RRP €39

lorealprofessionnel. co.uk CREATIVE HEAD IRELAND

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HAIR Tara Walshe.

ASIN H C

G

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HAIR Amy Bejaoui.

RAIN BO

WS

HOUSE OF COLOUR IS LIVING UP TO ITS NAME WITH A NEW READYTO-WEAR COLLECTION THAT SHOWS OFF A WEALTH OF SHADES…

PHOTOGRAPHY BY DAN BUTLER

CREATIVE HEAD IRELAND

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HAIR Niamh Daly. 38

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HAIR Zara Mcentyre. CREATIVE HEAD IRELAND

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The thread that binds us

Jason Miller offers a fresh interpretation of weaves that reveal threads of pastel and copper shades intricately woven to celebrate texture and movement PHOTOGRAPHY BY JASON MILLER CREATIVE HEAD IRELAND

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CREATIVE HEAD IRELAND

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HAIR Jason Miller, Charlie Miller. MAKE-UP Lauren Gollan, Lauren Gollan Make-up Academy. DIGITAL ASSISTANT Phillip Dickson.


CLUB m/club

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New season, new opportunities to build a bigger, better business

L’ORÉAL COLOUR TROPHY GOES FOR BOLD

23/08/2017 14:38

IRELAND

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JULY/AUGUST 2017

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RISE OF THE BLONDE

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23/10/2017 10:49


Showstopper THE HOTTEST TALENT in hairdressing flocked to the legendary Roundhouse in Camden, London, for the Wella Professionals TrendVision Award 2017 UK & Ireland Final. Hairdresser Patrick Cameron was joined by DJ Lauren Laverne to host a night of extraordinary hair and celebrations. Fashion-forward Toni&Guy opened the show with Prismatic, a bright and on-trend collection that meshed colour with couture. After dinner and plenty of wine, the show continued with Equal from Sassoon Academy. This fusion of hair and art celebrated individual style, with incredible cuts and colours. Sebastian Professional presented the third and final show of the evening, E-Vokative. Celebrating four decades of creativity, this atmospheric show was accompanied by a live performance from singer-songwriter of the moment, Charlotte OC. Then it was time to get down to the business of awards. Competitors showed off their hard work on the runway, and waited eagerly to find out who would be representing Ireland at the Wella Professionals International TrendVision Award Final. Find out how they did overleaf…

CREATIVE HEAD IRELAND

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Sassoon Academy

Stephen Aiken

Toni&Guy

Shauna Forman

Sebastian Professional

Toni&Guy

THE HOTTEST EVENTS EVERY MONTH – GET YOURSELF SCENE!

Sebastian Professional

Scene

And the winners are… IRELAND COLOR VISION GOLD – Stephen Aiken, Conroy Hair SILVER – Alex Reid, Alan Keville for Hair BRONZE – Sharon Sheehan, AC Pure

IRELAND CREATIVE VISION GOLD – Shauna Forman, House of Colour SILVER – Kathy McLean, Aviary Lane BRONZE – Carmel McGuirk, House of Colour

PEOPLE’S CHOICE COLOUR VISION AWARD WINNER Stephen Aiken, Conroy Hair

PEOPLE’S CHOICE CREATIVE VISION AWARD WINNER Victor Hugo Pessoa, The Studio

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TRENDS

CHOSEN FROM 8,000 applicants, 82 finalists from all over the world gathered at Excel in London for Wella Professionals International TrendVision Final. This year, Shauna Forman of House of Colour competed for Ireland in the Creative Vision category, and Stephen Aiken of Conroy Hair for Color Vision. The stunning gala show saw Wella Professionals new colour ambassador, Andreas Kurkowitz, on stage revealing 2018 trends, as well as a British by Design opening show that celebrated the work of leading UK names such as Marc Antoni, D&J Ambrose, Sanrizz, Robert Eaton and HOB Academy. Sassoon colour legend, Annie Humphreys, received a lifetime achievement award, ahead of Sassoon Academy unveiling a stunning colour-led presentation. And then it was the moment everyone had been waiting for – Patrick Cameron returned to host the Awards grand final, with New Zealand taking home both the Color Vision and Creative Vision Platinum titles.

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British by Design

Top

CREATIVE HEAD IRELAND

23/10/2017 11:17


Kylie Hayes

Mana Dave

And the winners are… COLOR VISION PLATINUM – Mana Dave, Blaze, New Zealand GOLD – José Quiñones, Peter Cardon Salon, Puerto Rico SILVER – Alexander De Lara, Jing Monis Salon, Philippines BRONZE – Vic Chung, Una Hair Salon, Taiwan

CREATIVE VISION PLATINUM – Kylie Hayes, Moha Hairdressing, New Zealand GOLD – Gisleine Bernhardt, Casa Peluqueria, Brazil SILVER – Marina Krushelnitskaia, Osipov Image Studio, Russia BRONZE – Chu Lin, Una Hair Salon, Taiwan

PEOPLE’S CHOICE COLOUR VISION AWARD WINNER Taner Yildiz, Yildirim Ozdemir, Turkey

PEOPLE’S CHOICE CREATIVE VISION AWARD WINNER Kai Jung, Juno Hair, South Korea

CREATIVE HEAD IRELAND

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Danielle Kennedy and Tony Heffernan of Lloyds Hair Katherine Ryan

Dylan Bradshaw

Laughter, love &

LEGENDS

FOR THE SECOND year, salons from Ireland were welcomed to the Most Wanted and It List Awards and with a new host at the helm – the acerbic and amazing Katherine Ryan – the night was a storming spectacle! The place was abuzz from the moment London’s Guildhall doors were flung open. Hairdressers from across the Republic of Ireland and the UK flooded the venue’s historic halls, eager to honour the best of the industry. Lloyds Hair of Waterford took home the Supreme Team trophy, while Dylan Bradshaw won Exceptional Stylist for the second year in a row. Alongside our Irish winners, Sophia Hilton of Not Another Salon’s four wins were a record and Errol Douglas MBE was crowned Creative Talent Legend, having taken home the award three times. Head online to relive the night at creativeheadmag.com/mostwanted

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23/10/2017 15:20


CREATIVE HEAD EDUCATION

education

I" t's me!"

OUR FEATURED ARTIST IN NOVEMBER IS PAUL DENNISON

The L’Oréal Professionnel Colour Specialist and creative technical director at Ken Picton Salons on #FormulaFriday, conceptual colour and why he always keeps a Sharpie handy!

" ! n r u t y m s ' t i n e h t " . and OUR FEATURED ARTIST IN DECEMBER IS SYD HAYES

The 2017 Most Wanted Session Stylist and BaByliss PRO ambassador will be fresh from his spellbinding turn at the first Creative HEAD Education Featured Artist event – come and venture inside his wonderful world…

education

HEAD ONLINE NOW! CREATIVEHEADMAG.COM/EDUCATION

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23/10/2017 10:54


Behind the scenes at a #Chan elBeauty shoot for U magazine

My @haird ressing live tutoria l using @loreal pro With the tea m and our gorgeous model at L'OrĂŠal Colour Trophy

In the

Cover of @independent.ie Life with @aoibhingarrihy

frame

Behind the scenes of a @davey davey23 shoot

Claudia Walsh, senior stylist at Davey Davey (@claudiawalshhair), snaps away SHOOT AND SEND Want to give us a snapshot of your world? Tweet us at @creativeheadmag now!

The ultimate blonde – my signature look

So much fun @notan otheracademy

Vi nta ge wa ves for 1916 shoot for @s oci ala nd pe rso na l 50

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'60 s vibes wit h a mode rn twist

A fresh set of @greatlength s-ireland extensions on @alexfierens CREATIVE HEAD IRELAND

17/10/2017 16:16


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