Creative HEAD Ireland Christmas 2021 by Alfol Publishing

€7.50 CHRISTMAS 2021

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HOW GREY WILL HAVE ITS DAY 20/10/2021 14:13

THE PANDEMIC HAS encouraged a seismic shift in the cultural perception of grey hair, but it’s not just about convenience and practicality. It’s a clarion call for a new beauty movement: grey no longer conveys something wrong, ageing no longer needs to be hidden. It’s an embrace of true self; silver is now a signifier of empowerment in a new era of pride and liberation. One in three women with naturally grey hair are embracing it in a bid to age fearlessly,* while Google searches for ‘natural grey hair’ have increased 67 per cent year-on-year. Even colour taste-maker PANTONE proclaimed Ultimate Gray as a Color of the Year. Grey is no longer an indicator of the dusty and drab. A new lexicon is emerging around the possibilities that sees silver as cool, as fresh. Mushroom grey, oyster grey, dove grey… all of the options are very clearly statement grey. And the people in your chair want to make that statement. So it’s time to rewrite the rulebook and look again at how we talk about and treat natural grey hair. In partnership with Wella Professionals and its UK & Ireland creative technical director, Robert Eaton, Creative HEAD shines a spotlight on grey. There’s a new landscape for a new type of consumer and, as natural grey is increasingly embraced, the innovative treatment True Grey is on hand for stylists to help balance and control any brassy patches for their greying guests, all commitment-free and returning true to tone. Don’t fade to grey – shout out with silver.

TO DELVE DEEPER INTO THE WORLD OF NATURAL GREY HAIR AND SEE THE TRANSFORMATIONS IN FULL, VISIT CREATIVEHEADMAG.COM

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PORTRAIT PHOTOGRAPHY: LEWIS HAYWARD HAIR: ROBERT EATON, CREATIVE DIRECTOR AT RUSSELL EATON, AND WELLA PROFESSIONALS UK & IRELAND CREATIVE TECHNICAL DIRECTOR, USING TRUE GREY BY WELLA PROFESSIONALS ASSISTED BY: JAMIE DORAN AND SOOZ ALPHONSE, WELLA PROFESSIONALS PHOTOGRAPHY ASSISTANTS: LUCY ROONEY, FEDERICO COVARELLI REPORTAGE PHOTOGRAPHY: HARVEY WILLIAMS-FAIRLEY MAKE UP: KIM KIEFER @FRANK AGENCY STYLING: ELLA-LOUISE GASKELL @STELLA CREATIVE ARTISTS, ASSISTED BY YEONHWA KIM PRODUCTION: THE CREATIVE PARTNERSHIPS TEAM AT CREATIVE HEAD MODELS: ALEX, GLORIA AND SUE @AUTUMN JENSEN CASTING, BRUCELLA @MRS ROBINSON MANAGEMENT IN PARTNERSHIP WITH WELLA PROFESSIONALS SHOT AT SPRING STUDIOS

*Wella Professionals

QUEENS OF THE STONE AGE

A NEW ERA IN BEAUTY IS UPON US, AS MORE AND MORE WOMEN MAKE THE CHOICE TO NO LONGER CAMOUFLAGE THEIR SILVER. CREATIVE HEAD IN PARTNERSHIP WITH WELLA PROFESSIONALS IS SETTING THE TONE ON THIS EVOLVING MOVEMENT BY MAKING A STATEMENT WITH GREY

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*Wella Professionals

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The new appreciation of all things grey is indicative of just how fascinating the colour can be. Just like all the other shades on the colour chart, grey is never one note. Natural grey hair represents a beautiful play of light and shadows, a subtle world of dimensions and textures, of nuances and reflections. “We have to really understand the pattern of natural grey and white hair and how it falls so that we can enhance the brightness of the lighter areas and put more depth into everything else, with in-salon expertise and treatments, such as True Grey,” explains Robert. For each individual, placement is key when it comes to accentuating the natural beauty of their personal grey; shimmering silver allows the face to glow, depth behind that face frame makes a paler tone pop all the more.

“I WAS TIRED OF COLOURING MY HAIR EVERY TWO WEEKS. AFTER A FEW MONTHS, I LIKED WHAT I SAW MORE AND MORE. PEOPLE ON THE STREET WERE LOOKING, AND I WAS THINKING: ‘OKAY, DO THEY LIKE IT OR DO THEY HATE IT?’ BUT IT DOESN’T MATTER – THEY WERE LOOKING ANYWAY AND I LIKE THAT!”

ALEX

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Robert used True Grey Steel Glow in Medium and Dark, with True Grey Pearl Mist in Light

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Robert used True Grey Pearl Mist in Light and True Grey Graphite Shimmer in Dark

GREYSCALE

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There’s often no perfect natural grey, no blank canvas. Look closely and you might see patchiness, brassy tones, yellowy ends – shades that need your helping hand. Take into account the different texture you’ll see with grey hair – a little drier, a little coarser – but a fresh take on grey gives you the option to harmonise and condition, to blend and beautify. Who wouldn’t want their own hair, but a little better? “Gloria is a perfect example of this kind of client,” says Robert. “It’s all about condition because of the natural dryness of the hair and the hair texture. True Grey is the perfect solution because it builds the substance of the hair back up again, makes it feel stronger, thicker and healthier. And we also make it brighter at the same time.”

“WHEN I TURNED 50, I DECIDED TO TAKE UP SWIMMING, AND I COULDN’T DO IT WITH DYEING MY HAIR AND COMBING IT, SO I WENT INTO A BARBER AND SAID ‘TAKE IT OFF’! I DIDN'T REALISE HOW GREY I WAS, IT WAS A BIT OF A SHOCK TO BEGIN WITH. BUT I GOT USED TO IT, AND NOW I LOVE IT. I’M ABSOLUTELY EMPOWERED BY IT! YOUNG GIRLS HAVE COME UP TO ME AND SAID: ‘WE REALLY LIKE YOUR LOOK, WE REALLY LIKE YOUR HAIR’. AND FOR ME, THAT MAKES SUCH A DIFFERENCE”

GLORIA

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Contrast and dimension, personality and character – grey tells a story. It can shout, it can sing, it can make people take notice of women at an age when sometimes they feel they are being forced into the shadows. You need to be proactive and really wear grey, rather than letting grey wear you. It’s a brave move, a bold agreement with yourself that you’re going to own it, to show it off. Is your client ready for the introduction? “With Sue, we actually put a bit more depth back into the hair, and her hair texture is quite strong,” explains Robert. “That combination of a strong texture with going grey and white means softening it with some pigments makes it much more manageable as well. I used different shades from a lighter one at the side of the cut, and then a darker one on the other, so it’s quite a transferrable hairstyle that can be moved around, there’s a lot of versatility with the shape.”

“I FEEL REALLY HAPPY I MADE THE DECISION TO GROW OUT MY GREY, AND THE COMPLIMENTS I RECEIVED PROVE IT TOO! I HAVEN’T GONE ONE DAY WITHOUT SOMEONE TELLING ME ‘I LOVE YOUR HAIR’”

SUE

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Robert used True Grey Graphite Shimmer in Light, Medium and Dark

KOHL MINE

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Robert used True Grey Graphite Shimmer in Light, Medium and Dark

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Robert used True Grey Graphite Shimmer in Light, Medium and Dark

CARBON COPY

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Natural grey with natural texture – it’s a match made in heaven. A spectrum of slate, charcoal and silver can help define curls, put a little extra bounce in their shapes. Coils and curls, kinks and waves, a blend of tones can take that texture to the next level. Grey delivers a timeless beauty, and the nostalgic warmth of an archive of experiences and special moments, wrapped into each defined curl. These are stories worth sharing. “Brucella has been on a grey blend journey for quite some time and at the ends of her hair there are two or three inches of that kind of awkward hair that needs to be cut off, but she doesn’t want to go quite that short,” explains Robert. “Using the True Grey range and clever application really balances out all of these different areas, enhances the grey and white hair and addresses those brassy tones, because it’s a fantastic anti-yellow service.”

“I’VE FOUND GOING GREY NATURALLY TO BE LIBERATING. I’VE HAD LOADS OF COMMENTS AS I’VE BEEN GROWING IT OUT – ‘KEEP GOING!’ – WHICH GAVE ME THE CONFIDENCE I NEEDED. AS AN ACTOR, IT’S ALSO CHANGED THE WORK THAT I’VE GOT. STRONGER ROLES, WITH FUTURISTIC AND SCI-FI WORK TOO”

BRUCELLA

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IT’S A GREY AREA IT’S A NEW CHAPTER FOR GREY HAIR, AND THERE’S PLENTY TO SAY. ROBERT EATON TELLS US HOW GREY IS EMERGING FROM THE SHADOWS

“THE PERCEPTION OF GREY HAIR HAS CHANGED DRAMATICALLY OVER RECENT YEARS, ACCELERATING THROUGH LOCKDOWNS, AND PEOPLE HAVE REALLY LEARNED TO EMBRACE AND REALLY ENJOY WHAT THEIR NATURAL HAIR COLOUR IS ALL ABOUT”

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“IT’S REALLY IMPORTANT FOR COLOURISTS TO ALWAYS IMPROVE THEIR KNOWLEDGE, TO UNDERSTAND HOW COLOURS, HAIR PATTERNS AND TEXTURES WORK WITH GREY AND WHITE HAIR. EMBRACING GREY IS A RELATIVELY NEW MOVEMENT IN HAIR, YOU’VE GOT TO GO ON THAT JOURNEY WITH YOUR CLIENT AND MAKE SURE THEY’RE COMFORTABLE”

ROBERT EATON

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CR EATIV E HE AD AD VE RT OR IAL

THIS GREY MATTERS *The world’s first in in-salon silver treatment for revitalising naturally grey hair, combining: free of perfume and alkalisers such as ammonia and ethanolamine, oxidative grey pigments that fade away naturally, at pH7, as gentle on hair as pure water

EMPOWER YOUR CLIENT TO EMBRACE THEIR NATURAL GREY WHILE GROWING A NEW BUSINESS STREAM WITH TRUE GREY FROM WELLA PROFESSIONALS

IS THERE A bigger beauty revolution right now than grey hair? The about-face caused by lockdown has redefined what is beautiful, that youthfulness is no longer the only acceptable beauty standard. Yet while this change has caused excitement, there is also a fear clients embracing their grey will be colour clients lost to your business. That doesn’t need to be the case… New from Wella Professionals comes an innovation that will create an entirely new business stream: True Grey. The world’s first in-salon silver treatment for revitalising hair that’s 70 per cent plus grey hair is damage- and commitment-free too.* True Grey brings myriad grey tones to life to create diverse and unique looks for those taking the step to grow out their grey. They’ll enjoy a more luminous, more dimensional result, with complex and beautiful reflections of silver, pearl, smoke, ash… Unlike traditional colour, True Grey’s technology uses a subtle and soft oxidative grey base mimicking the natural hues of beautiful grey hair to create a reliable, luminous and natural-looking world of light and shadow. It also boasts a clean formula with a pH of 7, just like pure water. For those concerned they’ll be colouring their hair, this hybrid service does not damage or alter the hair base, while maintaining the original health of the hair. With three shade families – Pearl Mist, Graphite Shimmer, and Steel Glow – in Light, Medium and

Dark options, you can blend and place a bespoke cocktail for each client in your chair. You have a complete colouring tool box to help support your naturally grey hair clients with True Grey and a Silver Glow service, or if they are on a journey towards naturally grey hair you have the Wella Professionals colour portfolio to support a fluid transition, delivering bespoke grey results for everyone. “This is the perfect product right now for clients who no longer visit for colour but want to continue visiting the salon, who want to really enhance their grey and white hair, but ultimately want to think about the hair’s integrity and the condition as well,” explains Robert Eaton, Wella Professionals UK & Ireland creative technical director. “Colourists shouldn’t be scared about this as a service because actually it’s an opportunity to really work with your client to create the most modern hair colour results.” The key to a successful grey client base? It’s all in the art of conversation, listening to what your guest really wants, discussing their personal journey over the months ahead and identifying the right Silver Glow or grey blending service that’s perfect for them. The opportunities are there for you; the grey revolution can happen at your fingertips. Are you ready to join the movement?

THE SILVER SPECTRUM

SILVER GLOW REVITALISING TREATMENT – a personalised treatment to add silver hues and shine, reduce yellow tones and leave hair soft and manageable in just 30 minutes. EXPRESS SILVER GLOW REVITALISING TREATMENT – perfect for an overall healthy silver finish that softly reduces yellow tones in just 15 minutes.

BOOK ONTO THE MASTERING GREY COURSE ONLINE OR IN THE STUDIO TO ENSURE YOU’RE THE EXPERT IN GREY HAIR FOR ANY CLIENT WANTING TO MAKE THE MOVE

BE GREAT AT EVERY GREY IMAGINABLE WITH TRUE GREY FROM WELLA PROFESSIONALS. DISCOVER MORE AT EDUCATION.WELLA.COM @WELLAHAIRUKI #WELLACOLOUR #MAKECHANGE

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ENHANCING. EMPOWERING. LIBERATING…

LET’S WIPE THE

SLATE CLEAN.

SEE JUST HOW POWERFUL GREY CAN BE FOR YOUR BUSINESS AND YOUR CLIENTS. TECHNIQUES, TIPS, FORMULAS, FIRST PERSON STORIES – YOU’LL SEE IT ALL AT CREATIVEHEADMAG.COM

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ubscribe /s m o .c g a m d a e creativeh

AND RECEIVE A SELECTION OF PRODUCTS FROM THE SCHWARZKOPF PROFESSIONAL SCALP CLINIX RANGE, WORTH MORE THAN

€50*

£10

YOU’LL GET • 6 issues of Creative HEAD Ireland magazine, delivered to your door • Discounted tickets to selected Creative HEAD events**

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New from Schwarzkopf Professional, Scalp Clinix is a customisable scalp care regime that helps to re-balance the scalp’s microbiome – because just like skin, each scalp has different needs. Exclusive to salons, Scalp Clinix products are formulated with Microbiome Active Technology; combined with skincare-inspired ingredients to target and treat speciﬁc scalp concerns, for a balanced scalp and beautiful, healthy-looking hair. Already a Creative HEAD Club member? Then we’ve got something for you too! One lucky member will win a bumper set of Scalp Clinix products, worth more than €150. For more information visit schwarzkopfpro.com

*For the ﬁrst 20 new members to sign up between 1 November and 31 December 2021. Subject to availability, no cash equivalent will be offered. **Selected events only, for more details contact events@alfol.co.uk

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21/10/2021 14:23

Editor’s letter

20 36

46 I DOUBT YOU’ve congratulated yourself enough just for making it through the year to date, and in great style. The talent and energy on show at competitions in Dublin and London – including at our own Most Wanted and The It List Awards 2021, see the souvenir brochure free with this issue! – gave us the impression that you’ve all spent it levelling up. From L’Oréal Colour Trophy winners to the victories revealed at Wella TrendVision, it’s been an inspirational season. And that’s a welcome feeling as we head into Christmas more confident of the future. If you’re still finalising festive plans, I hope you will enjoy our look at the seasonal strategies of some industry leaders (page 32). On a personal note, this issue marks my first anniversary editing Creative HEAD Ireland. I’ve so enjoyed speaking to and learning about the many professionals that make Irish salons and barber shops world class and look forward to doing much more of it in 2022. Until then, thank you and Nollaig shona dhaoibh go léir.

Rachel Marie Walsh, Editor-at-large

rachelmarie@alfol.co.uk

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Just like that another jam-packed year of events draws to a close, but we’re not done just yet! We’ve got one last Self/Styled Sunday to get you enthused for the year ahead, including mega marketing advice from Content Kweens’ Ben Lifton. Page 19 has the full line-up. Plus, Salon Smart HUB is the gift that keeps on giving – with a brandnew podcast episode from Dylan and Charlotte Bradshaw, as well as an exclusive video with Wildﬂower salon owner, Danielle Garner, turn to page 30. Let’s rewind to discuss that epic evening where 100 salons came together for the Big Hair Do 2021 – see page 36 for how it all went down. So, that’s a wrap for 2021 Creative HEAD events, but we’ll be back and bigger than ever in 2022! creativeheadmag.com/events

@creativeheadmag

21/10/2021 10:09

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Christmas WHAT’S INSIDE In print•online•everywhere!

€7.50 CHRISTMAS 2021

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CHRISTMAS 2021 CREATIVEHEADMAG.COM

HOW GREY WILL HAVE ITS DAY

ON THE COVER

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Top tips from the salon owners who know how to have your tills ringing in the New Year this Christmas

Aisling Kenny from House of Colour discusses the highlights of her career so far, and what the future holds

IN THE FRAME

Danielle Garner of Wildflower Dublin lets us take a look behind the scenes

RACHEL MARIE WALSH

EDITOR

AMANDA NOTTAGE

CONTRIBUTOR

DEBORAH MURTHA

ART DIRECTOR

NICK JABBAL

CREATIVE PARTNERSHIPS ASSISTANT

ONLINE AND DIGITAL EDITOR

CREATIVE PARTNERSHIPS MANAGER

BRAND MANAGER

CREATIVE PARTNERSHIPS DIRECTOR

KELSEY DRING

ALISON ROWLEY

CHIEF SUB EDITOR DIGITAL DESIGNER

LAURA TUCKER

EVA VESTMANN

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COMMERCIAL DIRECTOR

THE MOST WANTED & THE IT LIST AWARDS GRAND FINAL 2021

E INSTIEDD FRESET W AN T

MO HE IT LIS L AND T DS SPECIA AWAR

ONLINE AND DIGITAL ASSISTANT

NAOMI SCROGGINS

ADAM WOOD

Hair by Robert Eaton using True Grey from Wella Professionals. Photography by Lewis Hayward. For full credits, please see the cover section

MAKE YOUR PRESENTS KNOWN

RISING STAR

EDITOR-AT-LARGE

20/10/2021 14:13

NATASHA PEARS

JENNY BROOKS

JOANNA ANDERSEN

PUBLISHER

CATHERINE HANDCOCK

Creative HEAD Ireland is printed on paper certiﬁed as being from sustainable sources using only vegetable-based inks. Printed by Buxton Press, Environmental Printer of the Year and Printing Company of the Year.

SO, WE WENT OUT-OUT! Creative HEAD Ireland is published 6 times a year by Alfol Ltd. Creative HEAD is a registered trademark. No part of this magazine may be reproduced without prior permission of the publisher. All information correct at time of going to press. Printing by Buxton Press.

WRITE TO US AT:

Creative HEAD Ireland Alfol Ltd, PO Box 289, Hexham, NE46 9HJ +44 1434 610416 rachelmarie@alfol.co.uk

20/10/2021 14:58

DO THE CHRISTMAS PERIOD RIGHT WITH

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Did you k Christm now that last as 80% of Irish consum er buy mo s wanted to re f rom local busine sses th an big brands or chain s?

PHOREST SALON SOFTWARE BOOST YOUR RETAIL GAME: ONLINE STORE: Sell your products and Christmas Gift Sets online on your Phorest Online Store TO FIND OUT MORE ABOUT PHOREST

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TOP-CLASS MARKETING SUITE: Use pre-made bespoke email templates to market your products and Gift Sets over the Christmas season

X-Presion

A MINIMUM WAGE INCREASE is the first Budget 2022 change that salon owners should plan for next year. The minimum wage will increase by 30 cents to €10.50 an hour from January, but the rise does not apply to employees registered and taking part in the National Hairdressing Apprenticeship (NHA). There is no legally set figure that NHA employees must be paid, though the IHF does recommend sticking to minimum wage. The cost of traineeships has already risen significantly in recent years. The IHF, which represents more than 500 salon owners nationwide, has said taking on young trainees is costing salons up to €5,000 per trainee per year more than it did in 2019. It called for the introduction of a flat rate subsidy for trainee hairdressers to address the 7.9 per cent decline in total numbers employed in the sector since 2019, but this went unaddressed by Minister for Finance Paschal Donohue in the Budget. Budget 2022 frustrated the hopes of industry representatives in other areas, with the VAT rate set to rise to 13.5 per cent from 31 August despite calls for a permanent 9 per cent rate from the IHF and Habic. Advocates for the VAT freeze had argued a permanently lower rate would help combat the significant shadow economy, ensure job creation, and maintain employment. The Employment Wage Subsidy Scheme will be staggered to help sustain struggling employers until 30 April next year. In December, January, and February, a tworate structure of €151.50 or €203 will apply, reducing to a flat rate subsidy of €100 in March and April 2022. The scheme will close to new employers from 1 January.

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Angelo Seminara

Visionaries Artistic Team

SALONS BRACE FOR WAGE AND VAT HIKES

Angelo Seminara

THE NEWS AND KNOW-HOW FROM YOUR INDUSTRY

Creativity shines at Kao Salon Virtual Experience THE KAO SALON Virtual Experience lit up screens worldwide for 48 hours of creativity and inspiration. The event featured artist and academy sessions – including global ambassador Angelo Seminara’s latest collection, the Visionaries Artistic Team from Warsaw, and Madrid’s X-Presion creative studio team – panels and discussions, as well as the Global Creative Awards. The Academy Sessions showcased Kao’s academies around the world and featured a team performance from each location: Milan, Frankfurt, New York and Hong Kong. The #CreativityNeverStops sessions put the spotlight on Kao artists who shared their artistry in the form of technical demos – showing off their best cut, colour and styling techniques. The two-day event also consisted of various panels, including a Future Talks session with global creative director John Moroney, who discussed different topics for the future growth of salon owners and stylists with industry experts. The brand hopes that next year the event will take place in a real life setting in Amsterdam.

PETER MARK HONOURS LONG-SERVING STAFF

THE PETER MARK salon group is giving some of its most experienced staﬀ special recognition as the salon chain celebrates its 60th birthday. The Peter Mark Long Service Award highlights employees who have worked at Peter Mark for 10 years or more and in total, 209 Peter Mark colleagues across the country received a Long Service Award this year. The average length of service of those honoured was 18 years and together they have almost 4,000 years of experience in the industry. “It is ﬁtting that we take time out to celebrate the amazing talent across our business who bring such creativity and passion to our brand each day,” said chief executive Peter O’Rourke. Founded on Grafton Street by brothers Peter and Mark Keaveney, the group now has 67 salons across Ireland.

CREATIVE HEAD IRELAND

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MY season Marc Elliott Pilcher

Lyndell Mansfield

Chris Williams

#CHedit

INDUSTRY MOURNS LOSSES TRIBUTES HAVE POURED IN following the untimely deaths of hairdressers Chris Williams, Lyndell Mansfield and Marc Elliot Pilcher, aged 42, 47 and 53 respectively. Chris was the long-time international colour director at Rush Hair and a Most Wanted Hair Trend winner in 2010, while also finalising for the Colour Expert category on multiple occasions. Last month, the Rush Hair Art Team dedicated their L’Oréal Colour Trophy show to him. He died after a short illness. Australian-born Lyndell was a UK resident for 23 years and known for her incredible work across the fashion and

music industries. The effervescent stylist – renowned for her bright pink hair and infectious energy – passed away after suffering a brain aneurysm and heart attack. Pilcher’s tragic death came a mere month after collecting a Creative Emmy for his hair and make-up work on the hit Netflix drama Bridgerton. UK-based Pilcher contracted Covid-19 following his trip to Los Angeles to attend the ceremony. His flair, style and attention to detail won him many fans and accolades for his work for the likes of Downton Abbey, Beauty and the Beast and his Oscar-nominated designs on Mary Queen of Scots.

HOUSE OF COLOUR HOPES TO GIVE A HEAD START WITH BOOK HOUSE OF COLOUR founder David Campbell and award-winning House of Colour stylist and colourist Aisling Kenny are launching a book to help trainees get their dream job and keep it. Head Start: Trainees Edition, is a pastel-coloured handbook for success that covers interview strategies, how to ace your trial period and how to make your long-term goals manageable. It includes checklists and journal pages to keep readers organised, as well as a range of industry-speciﬁc tips that school-leavers won’t receive from guidance counsellors. Order Head Start: Trainees Edition from houseofcolour.ie or salonedge.net

AHEAD

What Christmas has in store for... PATRICK GILDEA

PATRICK GILDEA HAIRDRESSING We recently had two stylists, Elaine and Florrie, in the TrendVision ﬁnals, and our salon was successful in winning the Ireland Colour Artist award. This amazing achievement means that our PR campaign will run right through to the New Year. Our education programme is as always packed, and we have ﬁve apprentices starting.

SARAH MASON

SARAH MASON PROFESSIONAL With Christmas on the horizon, not only do I like to get planning for the next few months ahead, I think of what can I do diﬀerently in 2022. There is some serious planning going on, so watch this space! My months ahead also include ﬁnishing a Christmas campaign for my social media sites to boost brand awareness, both locally and nationally.

MOVERS AND SHAKERS

Tom Rolt is the new UK & Ireland general manager for L’Oréal Professionnel Paris.

MWIT stars at Winners Brunch THE WINNERS OF the 2021 Most Wanted and The It List Awards gathered to celebrate their achievements at The Hoxton Hotel in Holborn for a special brunch. Over delicious pastries and plates the attendees discussed some of the challenges of the past year, while also sharing frank insights into their businesses and thoughts on the future. From mask mandates to restructuring working hours, these trailblazers were full of bright ideas and interest in how to move their businesses – and the industry – forward.

CREATIVE HEAD IRELAND

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Max Amen has been appointed Wella Company general manager UK & Ireland, taking over responsibility from Nick Van Holstein. Xpert Professional has appointed Shaun Kilpatrick as head of sales for Ireland and the UK.

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Time is money, so make it count with LumiShine LUMI10 from JOICO, which delivers 100 per cent grey coverage in just 10 minutes with its new developer. There’s a festive bonanza of gifts from Wella this Christmas. The Fusion set is perfect for those in need of hair repair, while any eco fans will want Elements, with 99 per cent of ingredients of natural origin.

RRP €31.50 EACH 0845 601 8128 ie.wella.professionalstore.com

You can now grab a supersized 500ml backbar bottle of your favourite Matrix mask. Choose from Brass Off, So Silver, Dark Envy and Miracle Creator 20.

€17.30 EACH 01 604 5910 lorealpartner shop.com

IN-SALON SERVICE 045 856 487 xpertprofessional.ie

A common client complaint centres on lifeless, skinny, fine hair that refuses to do anything but sit there. Well, Invati Advanced Thickening Foam is akin to a daily diet of full Irish breakfasts (vegan, naturally) to fatten up locks with its clever liquid-to-foam formula. A few pumps of this instantly plumps each individual strand, with 90 per cent of women cooing that their hair looked thicker and fuller instantly… and that the extra volume lasted all day too. We think this one will be an instant client favourite.

Kulture74 is here to help your detangling needs with three styling brushes for short, mid-length and long hair, all beautifully crafted and ergonomically designed.

RRP €15.90 EACH 045 856 487 xpertprofessional.ie

Spécifique from Kérastase is the ultimate detox for hair and scalp, with a new clay shampoo, balancing shampoo, hydrating masque, and Potentialiste Serum, rich in vitamin C to keep skin tip-top.

RRP FROM €25.70 01 604 5910 lorealpartnershop.com

RRP €32 +44 (0)370 192 5650 avedastore.ie

Monotone lovers will want the new grey and black tones joining CHROMA ID’s Bonding Colour Mask collection, courtesy of Schwarzkopf Professional. There are also four new at-home Bonding Colour Mask colours.

Biolage has a trio of Christmas treats: Color Last, Hydra Source for a moisture boost, and Keratin Dose to help strengthen over-processed hair.

IN-SALON SERVICE, RRP €26.95 EACH 01 404 6424

RRP €36 EACH 01 204 2749

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allhair.ie

UniqOne celebrates its 10th birthday – which is fitting as the Revlon hero product contains 10 benefits in every bottle – and has a new vegan formula, a choice of fragrance and packaging made of 25 per cent recycled PET.

RRP €16.50 01 886 9313 revlonproshop.com CREATIVE HEAD IRELAND

20/10/2021 15:12

#CHedit

STOCK OPTIONS

OUR PICK OF THE LAUNCHES TO STACK ON SHELVES, ADD TO MENUS AND SHARE WITH YOUR STYLISTS Let your clients experience your very best multidimensional colour techniques. ALFAPARF Milano’s new Color Wear The Natural Evolution of Gloss Toners are a line of arginine-based liquid toners designed to perfect the toning experience, delivering incredible results every time. The fully vegan formula (which is also free from ammonia, MEA, silicones and resorcinol) is enriched with an active ingredient made from apple vinegar, the unique restructuring properties of which help to repair and restructure the hair fibre after chemical processes or thermal stress. There are 22 exclusive shades that can be customised to meet all your clients’ needs, be it a colour refresh, blending, multi-dimensional or pure tone. Easy to use, these toners let you sensitively provide an amazing colouring experience, without compromising performance.

IN-SALON SERVICE 045 856 487 xpertprofessional.ie

IT’S ALL ABOUT… THE WOW FACTOR There’s a feast of festive options from Alterna this Christmas. Our eye is on the My Hair. My Canvas. Me Time set, which features the Everyday Shampoo and Conditioner with botanical caviar and waterlily extract.

RRP €53.95 045 856 487 xpertprofessional.ie CREATIVE HEAD IRELAND

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You deserve something special this Christmas, not just your clients. Set the standard with the sparkling brilliance of the Parlux Alyon Gold Edition from Hair Tools, which is enriched with a 24-carat gold laminated ring. Shiny!

PRICE €158.62 01 764 794 solosalonsupplies.ie 11

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COLOUR VISION

COLOUR, COLOUR, EVERYWHERE! AS WE CLOSE OUT A DRAMATIC YEAR IN BUSINESS, WELLA PROFESSIONALS IS LOOKING AHEAD TO THE COMING YEAR TO ENSURE IT’S SUPPORTING ITS PARTNERS WITH EVERYTHING FROM BUSINESS TO PROBLEMSOLVING PRODUCTS IN ASSOCIATION WITH

WHERE IT ALL HAPPENS

Anyone who has ever been to Wella’s Business Network Live event will vouch that it’s a highlight of the hairdressing calendar. The countdown is now on for the two-day event on 31 January and 1 February 2022 at the stunning Belfry Hotel and Resort in Sutton Coldfield, with an incredible line-up of speakers ready and waiting to blow you away. The event balances thought-provoking discussions, valuable guidance and networking with an agenda of curated guest speakers. The 2022 speakers include author Geoff Ramm; creative writer Tim Reid; as well as entrepreneur Amar Latif. Former professional footballer Clarke Carlisle will deliver powerful speeches on mental health with his wife Carrie; followed by acclaimed leadership and performance expert Rasmus Ankersen; and author and presenter Simon Reeve. Business Network Live wouldn’t be complete without the evening soirée, giving guests the opportunity to network while enjoying a drinks reception, followed by a gala dinner and evening entertainment. Tickets sell fast, so early booking is essential! Register now at wella.com/bnl

THE COLOUR CLINIC IS OPEN…

AND HOW TO OVERCOME IT. EVERY ISSUE WE SPEAK TO A WELLA PROFESSIONALS COLOUR EXPERT ABOUT A KEY CHALLENGE HAS SEEN HER COLOUR CLIENTELE WELLA PROFESSIONALS DIGITAL CRAFT EXPERT EMILY ROSE MONK (@EMILYROSEMONKHAIR) AND HONEST ADVICE... NUMBERS ROCKET IN THE SIX MONTHS SINCE OPENING HER SALON, ALL APPRECIATING HER CLEAR “People colouring hair themselves and banding has been something I’ve seen repeatedly. Colour corrections need to be accompanied by realistic goals because it will often take multiple appointments. It’s all led by the condition: strand tests are essential, the results of which I share with the clients so that they understand their own hair. The Wella Professionals Colour Motion Primer Spray is an essential tool for any colour correction, I love it. “I do a colour class every week at my salon because a lot of hairdressers don’t realise that clients genuinely think they can go from black to blonde in a single sitting. It’s about breaking it down into stages and agreeing on shades with your client that they can live with at each stage. You always have to give your professional opinion, otherwise clients could be disappointed, while stylists feel anxious. As long as you’ve covered every avenue then your client will never be disappointed; under promise, and over-deliver. If someone’s not taking on board your professional opinion, is it worth it?”

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CREATIVE HEAD IRELAND

21/10/2021 12:30

SHELFIE TIME Wella Professionals Color Fresh Masks are my favourite take-home product. That’s a big statement, I know! They condition hair beautifully yet are so lightweight that they’re really suitable for any hair type. The shades range from subtle naturals such as Pearl Blonde, Copper Glow and Chocolate, to gorgeously intense, vivid tones. “You can use them in-between your colour appointments as a refresh, or to tempt clients by temporarily trying a colour that packs a little more punch. They’re perfect for new colour clients to ‘test the water’. “A big benefit to the Color Fresh Masks, is that no skin test is required before application. Even PPD-reactive clients are now able to enjoy a stunning colour palette. The masks are super-easy to apply and take minimal time, but give maximum impact.”

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#ColourVision

MARY GEOGHEGAN, WELLA PROFESSIONALS PASSIONISTA, KH HAIR NOTTINGHAM, @MARYG.HAIR

FORMULA FOR SUCCESS

JAMES EARNSHAW, WELLA PROFESSIONALS DIGITAL COLOUR AMBASSADOR @JHAIR_STYLIST

I started by taking chunky slices of hair and painting through with Blondorplex +6%. I love this lightener because of the integrated plex technology, making it quick and easy to use. I then rinsed and dried the hair before applying my Koleston Perfect formulas for maximum saturation. I used a free-hand application with the three formulas, keeping it super visual and blended to create an almost inky feeling. The key element for this look is to create bespoke formulas that are complementary and blend together to work in harmony.”

FORMULAS Koleston Perfect 20g 10/95 + 15g 55/65 + 1.9% Koleston Perfect 20g 10/68 + 15g 0/88 + 1.9% Koleston Perfect 20g 10/16 + 15g 0/66 + 1.9% NO MATTER WHAT YOU’RE FACED WITH, WELLA PROFESSIONALS HAS THE SUPPORT, EDUCATION AND PRODUCTS TO EQUIP YOU WITH CAREERMAKING CONFIDENCE. DISCOVER MORE ABOUT HOW WELLA PROFESSIONALS CAN SUPPORT YOU ON YOUR JOURNEY AT EDUCATION.WELLA.COM @WellaHairUKI #WellaColour #MakeChange CREATIVE HEAD IRELAND

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21/10/2021 12:31

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05/08/2021 11:34

The world’s 1

IN-SALON SILVER TREATMENT FOR REVITALISING NATURALLY GREY HAIR* FREE OF COMMITMENT. FREE OF DAMAGE.

Discover the product here.

Learn the NEW Silver Glow service here.

Don’t forget to book onto the NEW ‘Mastering Greys’ studio course and online seminar. Education.wella.com | uk.wella.professionalstore.com | @WellaHairUKI | #WellaColour

*Combining: Free of perfume and alkalizers such as ammonia or ethanolamineoxidative grey pigments pH7

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05/08/2021 11:35

Colour Craft Specialist Programme E L E VAT E YO U R C R A F T W I T H T H E

20%

D iscou nt

Now available e it h e r d ig it ally or in t h e st ud i o !

Total cost : £695 / €875 Excl. VAT The perfect way to begin, restart, or recap the fundamentals of your Wella colour journey! This programme combines four of our most popular and essential colour courses together:

COLOUR CRAFT ESSENTIAL

COLOUR CRAFT CORRECTION

Fundamentals and principles of hair colour, plus an in-depth look at the Wella portfolio

Everything you need to know to approach corrective challenges with confidence

COLOUR CRAFT HIGHLIGHTS

Fine-tune your skill and technique of this essential colour service

COLOUR GENIUS Explore the world of editorial and creative colour

*20% saving when compared with the cost of booking the four courses separately

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After completing the Colour Craft Specialist Programme, you will have learnt everything you need toknow to run and grow a successful colour column, including the Wella colour product portfolio, techniques, formulas, placement, and even the latest colour trends and palettes.

You will also have completed the four pre-requisite courses that we ask you to undertake before enrolling on the prestigious Master Colour Programme – so this is a fantastic step for your career path to becoming an elite level colourist! THE 9-WEEK DIGITAL PROGRAMME INCLUDES:

THE FACE-TO-FACE STUDIO PROGRAMME INCLUDES:

• 6 x ‘virtual classrooms’ (training session via Zoom) hosted by Wella Educators • Self-directed study on our e-Education website

• Attending your chosen Wella Studio (London, Manchester or Dublin) for a total of 7 days. You can select which suit you best from a list of available dates

• 4 x model assignments for you to complete in salon or at home

• Typically the programme is spread over 2-6 months, depending on which dates you select

• Online tests

• Each day will include hands-on workshop sessions on live models, alongside theory and demonstrations

• Feedback and mentoring from your Wella Educator • Contact and open discussion with your fellow students

• Enjoy face-to-face interaction with your fellow students and our superb Educators in our state-of-the-art Studio facilities!

BOTH PROGRAMMES ARE PERFECT FOR YOU IF: • You’re a new colourist looking to learn the colour fundamentals, along with an introduction to creative colour • You’re a mid-level colourist looking to gain confidence in your decisions, strengthen your knowledge of colour science and expand on your creative skills • You’re an experienced colourist looking to complete the pre-requisite courses before enrolling on the Master Colour Programme

Wella Studio London

WellaStudioLondon@wella.com 0203 650 4700

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BOOK NOW

Wella Studio Dublin

WellaStudioDublin@wella.com 01 416 0900

Wella Studio Manchester

WellaStudioManchester@wella.com 0161 834 2645

08/09/2021 14:15

#CHedit

WHY DID YOU WANT TO BECOME A HAIRDRESSER? I always wanted a job where I would never be bored and would always be learning something new. Hairdressing allows me to be as creative and passionate as I want to be. I love the fashion industry and I just knew I always wanted to be a part of the hair side of things, working on amazing projects. I wanted to work in a way that I could make people feel and look incredible, every day! The opportunities are endless and that’s what I love about it.

AISLING KENNY SALON: @AISLINGKENNY_HOC INSTAGRAM: HOUSE OF COLOUR WHAT HAVE BEEN YOUR HIGHLIGHTS SO FAR? I loved my time on IHF Star Team, as well as winning the IHF Senior Ladies Full Fashion Cut award as a trainee, working with the House of Colour Art Team and Wella on stage, winning Silver in the Craft Artist category at Wella Company TrendVision Award, working at London Fashion Week, becoming a member of the Wella Gen Now Team, and doing platform work in the UK and Ireland. Attending the National Television Awards and styling in the VIP section was a bright one.

Most recently, I am proud to have coauthored a book with House of Colour owner David Campbell, Head Start, to help trainees get a dream job in hair. WHERE DO YOU SEE YOURSELF IN 10 YEARS? Continuing education and platform work with House of Colour, and helping people starting off in the industry. Also having written more books with David. WHAT WOULD BE YOUR DREAM HAIR GIG? New York Fashion Week or styling for TV and film.

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21/10/2021 15:22

JOLT OF INSPIRATION

THE SCHWARZKOPF PROFESSIONAL INSPIRE COLLECTION SHOOT GIVES YOUNG TALENT THE OPPORTUNITY TO PUT THEIR SPIN ON KEY TRENDS. THIS YEAR MARKED A SPECIAL ANNIVERSARY TOO, WHICH CALLED FOR A CHANGE OF SCENERY...

CHANGE IS IN the air, and with it comes a flurry of excitement – a lucky group of young stylists were chosen to create the Inspire Collection photoshoot, joining Schwarzkopf Professional as it celebrates 50 years of Essential Looks. The Inspire Collection shoot is the stylists’ chance to interpret the iconic Schwarzkopf Professional Essential Looks collection,

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which for this special year were based on the IGORA ROYAL Mixes inspired by colour experts PANTONE. For the first time the shoot took place in Dublin, and the opportunity to be involved was thrown open to all stylists in Ireland, not just those in Schwarzkopf Professional salons. They were invited to show off their best

colour transformations on Instagram, with five talented artists selected by Schwarzkopf Professional global editorial ambassador Tyler Johnston to work with him on the shoot. Samantha Byrne, Ashleigh Kelly, Alix Maher, Amy O’Sullivan, and Amy Shanahan got to spend three days under Tyler’s creative direction to create the following beautiful Essential Looks…

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NOVEL

THIS IS ALL ABOUT TEXTURE – BUT NOTHING

“I WAS SO EXCITED WHEN I FOUND OUT I HAD BEEN CHOSEN TO BE A PART OF THE INSPIRE COLLECTION SHOOT. IT WAS AMAZING TO MEET NEW PEOPLE WHO SHARE THE SAME PASSION, AS WELL AS BEING ABLE TO WORK WITH TYLER JOHNSTON ON SUCH A BIG PROJECT.” AMY SHANAHAN AMY MICHELLE HAIRDRESSING

THE PALETTE

ORGANIC, EARTHY HUES

THE VISION

SHOWCASING COLOUR THROUGH EFFORTLESS CUTS, CURLS AND MULTI-TEXTURAL FINISHES FOR A SOFT, FEMININE, FEEL-GOOD VIBE

THE KEY PRODUCT OSIS+ FAB FOAM

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HARSH, JUST SOFT, COCOONING TEXTURES AND QUALITY FINISHES

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COMFORT

“TO BE GIVEN THE OPPORTUNITY TO BREAK INTO SESSION HAIR – ESPECIALLY WITH A BRAND LIKE SCHWARZKOPF PROFESSIONAL – HAS BEEN INCREDIBLE AND GIVEN ME THE CONFIDENCE TO GO FORWARD WITH SESSION STYLING AND PHOTOSHOOTS. I HAD SO MUCH FUN.” AMY O’SULLIVAN HAIR BY AOS

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QUINTES

A FRESH TAKE ON ’60S FEMININITY, THIS IS THE CROSSROADS OF FOND NOSTALGIA “I LOVE BEING A PART OF THE SCHWARZKOPF PROFESSIONAL FAMILY AND WORKING WITH TYLER JOHNSTON WAS AN ABSOLUTE DREAM. HE IS AN IDOL OF MINE, SO TO HAVE THIS OPPORTUNITY TO BE CREATIVE AND TO LEARN FROM HIM WAS A DREAM COME TRUE.” ASHLEIGH KELLY HAIR BY ASHLEIGH

THE PALETTE

JOYFUL, FLORAL HUES GROUNDED BY ASH GREYS

THE VISION

PRECISION TECHNIQUES, CONTEMPORARY CUTS, ROUNDED STYLING AND A PERFECTED FINISH – NONE OF IT ACCIDENTAL

THE KEY PRODUCT OSIS+ SESSION SALT SPRAY

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AND FERVENT FUTURISM. IT’S MODERN HAIR, DISTILLED THROUGH A VINTAGE LENS “HAVING THE OPPORTUNITY TO BE A PART OF THIS SHOOT HAS BEEN INCREDIBLE. IT’S NOT OFTEN YOU GET TO CREATE LOOKS LIKE THIS IN THE SALON, SO IT’S GREAT TO BE ABLE TO THINK A BIT MORE OUTSIDE THE BOX AND LET MY IMAGINATION RUN FREE.”

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SENTIAL ALIX MAHER LYNDA MAHER HAIR STUDIO

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19/10/2021 10:28

E-PHORIA

IT’S TIME TO TAKE A STEP INTO THE METAVERSE. E-PHORIA CELEBRATES A BLENDED

THE PALETTE

BOLD ELEMENTAL REDS MEET MODERN METALLICS

THE VISION

CUTS DESIGNED TO HIGHLIGHT THE INDIVIDUAL, AND STYLING FOR THE SELF-EXPRESSIONISTS

THE KEY PRODUCT OSIS+ SPARKLER SHINE SPRAY

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WORLD AS HUMANITY LEVERAGES TECHNOLOGY TO BUILD A BETTER FUTURE

“WORKING WITH TYLER JOHNSTON HAS BEEN AMAZING, I LEARNT SO MUCH ON A TECHNICAL LEVEL BUT ALSO HOW NOT TO LET FEAR TAKE OVER AND TO REALLY ENJOY GETTING CREATIVE WITH MY LOOKS.” SAMANTHA BYRNE VANILLA HAIR DESIGN

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19/10/2021 10:28

INSPIRATION FROM PANTONE AND A FRESH FEEL FOR ESSENTIAL LOOKS – WELCOME TO THE NEW ERA OF IGORA ROYAL

From Left: Samantha Byrne, Amy Shanahan, Tyler Johnston, Amy O’Sullivan, Alix Maher, Ashleigh Kelly

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MIX AND MATCH

COLOUR WAS THE name of the game, as this year’s Essential Looks celebrated the new IGORA ROYAL Mixes inspired by PANTONE, with looks spanning three key trends. Every Essential Look began with an assessment of PANTONE’s key colour and lifestyle trends for the coming season, which Schwarzkopf Professional’s team of global colour creators then translated into a unique set of 18 new IGORA ROYAL Mixes. Each of these mixes have been matched to one of the official PANTONE colours from its Fashion, Home and Interiors colour systems to capture the unique mood of the year. By looking at colour beyond hair and tapping into the wider trends of the moment, Schwarzkopf Professional has created an Essential Looks collection that feels familiar but showcases something new. The brand is laser-focused on its mission of expression and creativity, which heralds another change for 2021: for the first time, Essential Looks is fully digital in an immersive online magazine. Welcome to the future of colour…

STEP INTO TOMORROW WITH SCHWARZKOPF PROFESSIONAL. FOR MORE INFORMATION ON THE SCHWARZKOPF PROFESSIONAL ESSENTIAL LOOKS, VISIT ESSENTIALLOOKS.COM. TO GET ACCESS, CONTACT YOUR LOCAL SALES REPRESENTATIVE OR TECHNICAL ADVISER �SCHWARZKOPFPROUK #ESSENTIALLOOKS

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21/10/2021 12:06

SELF/STYLED SUNDAYS

SECRETS TO SUCCESS

Education and empowerment for independent stylists. Learn new skills. Make more money. Plan a year of success.

OUR NEXT EVENT: SUNDAY 21 NOVEMBER LOCATION: ONLINE, WHEREVER SUITS YOU

10.30 - 11.30AM

BEYOND RETAIL WITH JONATHAN ANDREW

11.45AM - 12.45PM

CONTENT THAT CONVERTS WITH BEN LIFTON

CHOOSE THE SESSIONS THAT SUIT YOU

Enjoy the Masterclasses for just £5 each, including an exclusive discount from Aston & Fincher, and attend the SELF/HELP Session for FREE!

2PM - 3PM

TRUE GREY WITH CLAYDE BAUMANN

BUILDING OUR COMMUNITY

Each Masterclass purchase includes a referral code for a friend, with a chance to win education!

READ ALL ABOUT IT AT creativeheadmag.com/selfstyled-sundays

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20/10/2021 15:01

#CHedit

Inside story INES OLIVIA MILO CORK

‘Safe’ is a feeling every salon is striving for these days and Ines Olivia Milo, a new studio space on Cork’s Grand Parade, couldn’t feel more cocooned. Olivia has spent a decade working for various salons in the city and opened her ﬁrst solo venture in September. The single chair is set in a peaceful, white-walled space with nude and terracotta accents. The decor includes plenty of the owner’s personality, including a mix of her hairwork and artwork, as well as pieces by favourite artists. A record player is well stocked with old-school funk and soul, but no contemporary music. “I don’t like pop and I prefer not to have the radio on, I want to oﬀer a relaxing escape from my clients’ busy lives. I’ve loved seeing their reactions to the space so far. They’re so comfortable and chatty, it’s a little bit of a therapy room. I do hair-apy!” Wellness rituals and healing crystals complete the relaxing ambience, but Olivia also believes in respecting a balance between her preferences and the public’s. “I am a spiritual person, however, I don’t like to push my beliefs on others. Receiving clients is a privilege and a responsibility. A salon appointment is a client’s time for self-care but if you radiate good intentions, too, it can make the visit that much better.”

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Clients can zone out while you shampoo with a bonus three-speed massage on Pahl’s new Alum wash unit. Available in white, black or silver polyester upholstery, and with chrome anti-drop fittings, the motorised easy-access design looks and works like a dream. FROM €2,820 +VAT 045 856 490 xpertprofessional.ie 20

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PLUSH PERFECTION

The Pahl Versa styling chair is generously upholstered for instant comfort and the design has classic lines. It’s available in all of Pahl’s most popular vinyls with contrasting textures on the outer panels and bases. FROM €670 +VAT 045 856 490 xpertprofessional.ie

CREATIVE HEAD IRELAND

20/10/2021 14:19

IS IT TIME TO HIRE SMARTER? THE BUSINESS EDIT

COVID-19 HAS CHANGED business and going on to a partnership agreement with salons need to be busier, so can you fine-tune us or starting a business of their own,” says your hiring process to help you thrive? David Campbell, director of Dublin’s House of Problems such as personality clashes, skillsColour group. perception mismatches, and a lack of affinity Covid-19 has changed how people work, for digital marketing can lose you careful and you may find you need to adapt to investment. The ever-expanding gig economy accommodate freelancers. “Before the may have you adapting your salon’s culture to lockdowns I would never have considered freelancers that rent your chairs. Management renting chairs, but I have had stylists come training and personal experience as an to me saying: ‘if you don’t look at doing employer are safeguards, and established this, someone down the road will,’” says owners say their hiring style has evolved Sean Taaffe. He has created a hybrid model significantly. But there are some steps that can to protect his brand. He cannot control save any business time while keeping its team his renters’ hours, but he can enforce a happy and the brand intact. code of ethics that keeps things running As you’ve probably learnt if you hired smoothly. This was written by a professional someone via Zoom during lockdown, management team to avoid dilution of his interviews are not everything. Sean Taaffe, brand while keeping staff numbers up. He director of the eponymous Kerry salon group, also studied management at University of has a waiting list of people looking to come Limerick. He adds: “You can’t be a dinosaur; on board (keeping a you can adapt while job post live on your maintaining standards.” website, even when you Common experiences don’t have a job open, and goals can also keep can help you build your culture strong. this), and has potential “We have some nonhires bring their own negotiables when we models in for a skills take someone on,” says SEAN TAAFFE, SEAN TAAFFE GROUP assessment. “We don’t David Campbell. “You hover over them but if they can’t demonstrate must enter the IHF Awards and Star Team, skills confidently on their own people then Wella Company TrendVision Awards, and our there is an issue.” own awards. You must undertake projects People skills are also better assessed after that help you learn about hair in films, art and more time in the saddle. “You can’t always fashion, and learn about entrepreneurship and assess a candidate’s attitude and personality tech. We are not just teaching hair, you must correctly at first meeting,” says Cyril Morgan, be willing to push yourself.” director of Cyril Morgan Hair in Limerick. Once hired, how do you make sure your “About six weeks into a trial period the team new team members hit the ground running? will have developed a strong sense of whether Sean takes the new staff member out to a that person will pull their weight and have an five-star Killarney hotel, showing them firsteye for hair. I can teach anyone how to do a class service as a warm welcome but also to perfect bob, for example, but if they can’t see it emphasise their work must be of a similar doesn’t suit a particular client after six to eight standard to make it in his salons. A social weeks with us then there’s a problem. Getting media post or brief bio – something factual but feedback from the whole team is important, fun – can make your hire feel valued and show too, as new hires will always try to impress me.” them to be both knowledgeable and likeable. The trial period is often where a hire’s Phorest cites such pages as some of the most loyalty and tenacity shines. “We lose about viewed on its app. Finally, Cyril Morgan 40 per cent of new recruits in the first five recommends giving new team members time months, but those who make it past that stay to observe the more experienced: “Allowing with us for an average of 9.2 years before them that time to learn early on pays off.”

“YOU CAN’T BE A DINOSAUR; YOU CAN ADAPT WHILE MAINTAINING STANDARDS”

CREATIVE HEAD IRELAND

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LIFE LESSONS

MICHELLE GRIMES MAVEN HAIR STUDIO

Take care of yourself. Meditation is very important to me and to everyone else at Maven. We swap meditations we find helpful. I love ceremonial cacao, I get up before the rest of my family to drink it and to meditate and journal. Take risks. I was in an unhappy work situation after the birth of my daughter. I knew I wanted her to see me working in a supportive, happy environment and felt the best way to go about it was to build one myself. Support parents. I appreciate the challenges that come with being a working mum. I always knew I wanted a space where people had the opportunity to create a real balance between work, family, and education. The whole ethos of Maven is freedom and flexibility. Stay creative. Most hairdressers are naturally creative, but lockdown was restrictive. I surround myself with magazines, art books, and draw inspiration from TV and film.

21/10/2021 15:23

CELEBRATING 60 YEARS

1961 – 2021

We have come a long way since Peter and Mark opened their first hairdressing salon on Grafton Street in 1961. One thing that has not changed over the years is our endless devotion to delivering an expert professional customer experience. Our staff, past and present, have been the cornerstone of our business, we celebrate them and are so proud of their achievements. We would like to express our sincere gratitude to our incredible clients who have, over the years and to this very day, remained loyal to us. We look forward to welcoming you through our doors again soon.

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29/09/2021 10:32

THIS IS YOUR TIME

#NTVA2021

THE WELLA COMPANY TRENDVISION AWARD 2021 UK & IRELAND FINAL WAS AN EPIC AFFAIR – THE LIKES OF WHICH HAVE NOT BEEN SEEN FOR MANY MONTHS. THIS WAS AN ECSTATIC CELEBRATION OF TALENT AND PERSEVERANCE AGAINST ALL ODDS THE HAIRDRESSING COMMUNITY, together again! And what a celebration to gather for – none other than the Wella Company TrendVision Award UK & Ireland Final of 2021! Where else could such a meeting have occurred than the iconic Roundhouse in Camden Town, London, which welcomed more than 700 hair and beauty professionals to celebrate these talented finalists, while just as many tuned in to the livestream. It was a welcome reunion of the #WellaFamily, featuring four incredible displays of creativity and design from some of Wella’s top hair maestros, the captivating competitor catwalk show and, of course, the crowning of the 2021 UK and Irish champions.

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It’s been a momentous year, as 2021 saw the introduction of the Natural Texture Artist category and, for the first time, the XPOSURE student categories joined the main event, giving young talents the opportunity to compete in and be celebrated alongside the rest of the TrendVision family of categories. Co-hosts Patrick Cameron and Fearne Cotton had the energy turned up to the max in no time at all, welcoming guests and setting them up for a night to remember. Drinks flowed as everyone examined the TVA 2021 Model Gallery and stopped by the Artist Demo Pods. These pods showcased the latest innovations from the Wella Professionals Colour portfolio alongside

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sustainability-focused weDo/ Professional. The night kicked off with a spectacular show from D&J Ambrose, which certainly put everyone in the mood, before the winners of Editorial Look, Style Master, Natural Texture Artist and the OPI Nail Artist of the Year categories were announced. You can always rely on ghd and James Earnshaw to put on a glamorous show, which kept the energy high alongside a sumptuous three-course meal, followed by HOB Academy and Robert Eaton setting the stage alight with their own shows. Guests saw show teams, judges and competitors parade across the stage before the final nail-biting moments when the remaining awards were announced.

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For those unable to attend, Wella had it covered! Bringing TVA closer with a free livestream, hosted by DJ and presenter Elspeth Pierce, viewers enjoyed behind-the-scenes access to the teams of D&J Ambrose, ghd, HOB Academy, and Robert Eaton, as they prepared their eye-catching presentations. The livestream also featured interviews with show teams and competitors, as well as their catwalks and insight into Wella’s latest colour collections, business support and sustainability initiatives. Alright, we’ve teased you enough – read on to see what went into the four astounding hair shows, and to feast your eyes on the winners of the UK and Irish TrendVision Award 2021…

20/10/2021 14:21

ON WITH THE AFTER A LONG WAIT FOR LIVE SHOWS TO RESUME, THIS FEARSOME FOURSOME FROM WELLA COMPANY DID NOT DISAPPOINT. THE LIVE SHOWS FEATURED FAVOURITE PRODUCTS SUCH AS KOLESTON PERFECT, AND A TOP-SECRET COLOUR INNOVATION… JUNGLE GHD Jungle represented a range of textures, with hidden elements at every turn. James Earnshaw, ghd UK trade education ambassador, and the ghd team used the whole portfolio of ghd tools and Wella Company’s amazing new colour innovation to unleash a powerful mix of volume, movement and ‘sexture’ (sexy texture, obviously!).

“Jungle showcased exaggerated shapes and total hair goals. It’s all about that alpha female!” THE LOST CITY – ORIENT V OCCIDENT D&J AMBROSE A fusion of colour and texture from Darren Ambrose, Clayde Baumann and the team, this group of anti-fashionistas cast off the expectations of high fashion in favour of a recycled mix of global garb, with a nod to grunge and shots of pure, premium colour tones.

“These are Gen Z kids who become digital caricatures of themselves, like emojis in our digital world, it’s caused this reaction – premium and intense” 26

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CR EATIV E HE AD AD VE RT OR IAL

SHOW! LUNASCAPE HOB ACADEMY Distilled catwalk and street trends against an unforgiving landscape was the inspiration for HOB Academy’s show. With reflective textures giving a lunar glow, the 12 hair looks from the HOB Creative Team featured an array of classic and forwardthinking cuts and colours. This was the future distilled.

“This is HOB, through and through. We wanted to share our 2022 vision of oncoming trends with everyone” DARK INTO THE LIGHT ROBERT EATON Light and dark woven together was the ever-evolving backdrop for Robert Eaton’s story of sustainability and human connection. Told through sound, colour, light and movement, each of the looks by Robert and the Russell Eaton team had their own colour personality created with innovative techniques.

“The show was inspired by the journey from dark into the light. The focus was on light-infused colour, bringing to life the beauty of Koleston Perfect, in a powerful, editorial way” CREATIVE HEAD IRELAND

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CROWNING FEAST YOUR EYES ON THE WINNING LOOKS FROM ALL EIGHT CATEGORIES OF THE WELLA COMPANY TRENDVISION AWARD 2021!

IRELAND COLOUR ARTIST

IRELAND COLOUR SPECIALIST

SPONSORED BY EIMI

WINNER

RUNNER-UP

Crow Street Collective

NJUK Hair & Beauty

Rebekah Daly

WINNER

Georgia Freeman

Roni Moskwa

WINNER

RUNNER-UP

South Lanarkshire College

Toni&Guy Blackrock

Sharon Robertson

Lia Hind

Visit wella.co.uk/trendvision to see the TVA 2021 Winners’ Gallery and watch highlights from the night. Think you’ve got what it takes to win some of that sweet TrendVision Award glory? Keep your eyes peeled for 2022 announcements! @WellaHairUKI

WellaUKI

#NTVA2021 CREATIVE HEAD IRELAND

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20/10/2021 14:23

HUB

Welcome to the Salon Smart HUB – the place to turn to for advice and to keep on top of business. Powered by Creative HEAD in exclusive partnership with L’Oréal Professionnel Paris, there are fresh content drops every month and on-demand access to videos, panel debates, podcasts, articles, reports and more – all featuring a host of experts sharing their knowledge and guidance.

Think of the Salon Smart HUB as your year-long business support network – there when you need it. It’s FREE, and it’s only a click away…

THE THETHE

BUSINESS BUSINESS BUSINESS SUPPORT NETWORK

+ ++ HAIR HAIR HAIR

SUPPORT NETWORK SUPPORT FOR NETWORK FORFOR

SALON SALON SALON SELF-EMPLOYED

SELF-EMPLOYED SELF-EMPLOYED

PROFESSIONALS PROFESSIONALS PROFESSIONALS

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LIVE

19/10/2021 16:36

AVAILABLE NOW ON THE HUB

Listen in on podcast The Talk with Dylan and Charlotte Bradshaw, to hear frank discussions on new business strategy, opportunity and implementing change

L IVE Get the lowdown on Metal Detox from L’Oréal Professionnel Paris to upgrade your colour services

From the seed of an idea to a blooming business – catch our exclusive video with Wildflower salon owner, Danielle Garner

+ NOW

IT’S

QUICK SIMPLE

FREE

RECEIVE MONTHLY CONTENT ALERTS DIRECT TO YOUR INBOX

creativeheadmag.com/salonsmart/hub

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19/10/2021 16:37

Sugar Culture, photography by Dylan Madden

The Greene Room

#Christmas

Make your presents known The festive season offers an opportunity for tills to start ringing in the New Year and help plug those lockdown cash flow gaps, so it’s time to get organised NOW. Let us help plan your yuletide strategy…

Party down EVEN WITH VACCINATIONS and Digital Covid Certificates, Christmas 2021 is still going to be a nervous affair for some clients. Obvious efforts to keep guests feeling safe in your space will go a long way. People want to enjoy the season and to be able to dress up, feel beautiful – and feel safe. One brilliant option is to look outside the salon itself. Phorest Client Experience Award 2021 winner The Greene Room is known locally for its festive storefront in Killaloe, County Clare. “We have fun. Last year we had pink and blue trees and trinkets to go along with our regular gift sets from brands,” says operations director John Hickey. As far as safety goes, it should be business as usual.

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“Nothing is going to change in terms of Covid-19 safety, we’ll be doing everything we can to ensure clients feel their space is respected and that they have a relaxed, secure experience all the way through the season,” says Mark O’ Keeffe, owner of the Sugar Culture group in Dublin. Distraction is no bad thing, so make your salon an escape from Covid-enhanced seasonal stress. Sugar Culture’s decorations go up after Halloween. Elsewhere in Dublin, Queen salons will have trees and decorations chosen by an interiors specialist, as well as a unique service menu of set looks that clients can peruse. The looks will be shown on illustrated characters rather than models, so hair seems accessible to any client. “It’s called ‘The Queen for a Day

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Party Menu’ and will debut in December and continue into next year. The client will be guaranteed their look of choice before a party,” says managing director Pauline Whelan. “As much as we love to have them, I don’t think clients like sitting for hours in a salon when they have plans. If we offer a complete look they love and recreate it beautifully, they’ll have fun and leave happy.” She continues: “We also offer private, safe spaces they can book with a few friends to make the experience more festive. We serve sandwiches, prosecco, and strawberries. We recently bought an espresso machine that’s already popular. I also like to home-make mince pies for clients for Christmas. It’s about maintaining as much of a party mood as we can, people need it more than ever.”

A Helping hand Prep work and planning are crucial for a smooth-running Christmas period. You’ll need to have your whole team engaged. The advice is the same from every salon owner we spoke to: start early. “We start triple-booking appointments in cycles and asking about clients’ plans for Christmas from August onwards,” says Wayne Lloyd, director of the eponymous Cork salons. “Getting the book looking as full as possible, even getting a waiting list going, makes things feel more secure.” “We tend to have a ballpark idea of Christmas hours, as well as quite a lot of appointments made in August. We start finalising these in September, most of our Christmas orders will be made by then too and staff can plan their own holidays,” says John Hickey. If you’ve left things a little late, online marketing can get things moving quickly. Many Irish salons now observe Black Friday – the annual US sales push that’s been adopted by European retailers in recent years –with special offers and preChristmas vouchers. Sabrina Hill, managing director of Kopper hair salon in Cork, is a social media influencer and broadcast TV contributor for RTÉ and ITV. She recommends putting as much of your salon’s personality as possible into your digital marketing. “People really like to feel involved and see what you’re up to. Even little things like ‘Elf on the Shelf’ in the salon can draw people in and keep

CREATIVE HEAD IRELAND

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them engaged. Every salon will be posting their ‘before and after’ shots and their hair transformations, so try to show your own staff’s personalities, your décor, things that help people relate.” Her entire team creates content, but she believes in steering things herself as much as possible. “We can’t put too much pressure on staff in this regard, what I really care about is how well they do hair! I am the owner, and the digital strategy is ultimately up to me. I recently became a brand partner for Digital Salon and have hired an external digital strategist for fresh eyes. It’s easier for me to maintain a high digital standard this way.”

Service Charge Gift sets are always a huge revenue driver, but they don’t need to break the bank. “Be sure to look at what you can afford and question whether you may be over ordering,” says Wayne Lloyd. “There’s nothing wrong with selling out before the end of the year. It may also help you to check whether sets can be split and sold individually in the New Year. If you offer gift vouchers with discounts for Christmas it is important to factor those into your forecasts for 2022.” He continues: “We give clients gift bags with vouchers in the run up to Christmas. We’ve found them very helpful in avoiding a quiet January but it is more important now to plan for those discounts, especially as we don’t know how busy this Christmas is going to be.” Custom gift sets and hampers take more work but can contribute to a more luxurious experience. The Greene Room makes these up as quickly as possible. “We have last-minute shoppers we see regularly on Christmas week, looking for gifts for wives and girlfriends. It is good to have things they can grab straight away, of course, but they know the bespoke options we do are worth the wait. They tend to get a better reaction,” says John Hickey. Queen makes luxury personalised hampers and baskets worth €100 or more. “We learn as much as possible about the client’s intended gift recipient and then fill a basket or hamper with brushes, accessories and haircare we know they can use. Catering directly to the giftee makes them happier on the day and can make a new customer of them in the New Year!” adds Pauline Whelan.

Party-perfect

Alongside its list of covetable gifting products, ghd has created a lookbook ideal for clients and their Christmas parties. Most importantly, the looks have been designed to be simple enough for clients to create them at home as well. So you can jazz up their ’do, show them how, and then they can buy the tools from you. With six styles to choose from, clients will be wanting to catch ’em all.

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#Christmas

The Wish List

Whether your clients have been naughty or nice when looking after their hair, all is forgiven at this time of year. Treat them to these stellar gift sets for a brighter 2022

Indulge your eco-conscious clients with two kits from weDO/ Professional. The 24/7 kit has everything for daily care, including Moisturising Day and Night Creams and the Detangling Spray. wedoact.com

Deliver gleaming hair with the Semi Di Lino Iconic Collection by ALFAPARF Milano, featuring six carefully curated gift boxes. xpertprofessional.ie

Schwarzkopf Professional has a broad range of Christmas gifts ideal for personalising per hair type. Clients can choose from Christmas kits in the BlondMe, BC Bonacure and Fibre Clinix ranges for that bespoke touch. schwarzkopfpro.com

Let 2022 be the year of freedom for clients, with the introduction of the BaByliss Cordless Hot Brush. Need some lift? No problem. A smooth mover? You bet. It’s the perfect tool to have on hand. capitalhairandbeauty.ie

There’s a festive feast for the eyes from L’Oréal Professionnel Paris, with four luxurious Serie Expert gift sets and a smattering of stocking fillers available. lorealpartnershop.com

Is it truly Christmas without ghd? This year’s limited edition sets are cast in pretty pewter and housed in luxurious emerald velvet cases. From a styling spray and scrunchie combo through to a platinum+ and helios pairing, there’s something for everyone. ghdhair.com 34

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The Gift Collection from AUTHENTIC BEAUTY CONCEPT offers a lasting moment of relaxation. The 100 per cent organic cotton bags contain a full-sized cleanser and conditioner or mask, and the new Hand and Hair Light Cream. authenticbeautyconcept.co.uk

Aveda has teamed up with fashion designer Phillip Lim for a selection of beautifully illustrated product gift sets. avedastore.ie

Treat clients’ tresses to one of six holiday gift sets from Bumble and bumble. Not only do they contain everything they’ll need for gloriously glossy and cared-for hair, but each set features Holiday Hair Hacks on the box. bumbleandbumble.co.uk

There’s plenty to celebrate this Christmas with seven gift sets from Matrix. Each set, from Always Voluminous to Blonde With Confidence, contains a mix of hero products to care, treat and style. lorealpartnershop.com CREATIVE HEAD IRELAND

21/10/2021 15:26

TAKE COLOUR FURTHER Progress breeds creativity. Experience Color Wear Gloss Toners, the next generation of toning technology from ALFAPARF Milano, to help your artistic vision become a reality

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GET EVERYONE TALKING

High-performance results that take your blonde bases wherever you want – this is Color Wear, The Natural Evolution of Gloss Toner by ALFAPARF Milano PICTURE THE LIGHT refractions of a stained glass window. Saturated with colour, yet full of shine and luminescence. Imagine if you could deliver the same delicacy and delight with your colour work, with each client able to have hair personalised for their own unique touch. Now you can. Deliver knockout colour results to impress your clients with Color Wear Gloss Toners from ALFAPARF Milano. Enjoy results that stay gentle on the hair with this cutting-edge liquid formula featuring an arginine base. Designed to perfect your techniques for multidimensional colour with ease, the Color Wear Gloss Toners are an essential service for party-season hair. The toners pair beautifully with other ALFAPARF Milano colour products for post-lift toning, perfect colour blending, or the ultimate in re-blonding finishes. And it’s an excellent add-on service for natural blondes, too.

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Why arginine? Arginine is an amino acid that is one of the primary building blocks of hair keratin and skin collagen. By incorporating arginine in the formula, the Color Wear Gloss Toners help to combat external factors that lead to weakness as it hydrates and protects the hair shaft.

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CR EATIV E HE AD AD VE RT OR IAL

Stay curious

Restore eye-catching shine and gloss to lacklustre locks with a unique ingredient that helps to revive colour between appointments. Yes, really! The fully vegan formula (which is also free from ammonia, MEA, silicones and resorcinol) is enriched with an active ingredient made from apple vinegar, the unique restructuring properties of which help to repair and restructure the hair fibre after chemical processes or thermal stress. It also improves compatibility, reduces acidity and closes the hair cuticle to increase shine. Combined with the patented arginine technology, these next-level toners leave hair soft, smooth, moisturised and with incredible shine. Color Wear Gloss Toners deliver maximum results in a flash. The easy-touse formula spreads beautifully through the hair, without compromising hair integrity or the end result. There are 22 shades to choose from, designed to meet the needs of any colourist and deliver exceptional results for all toning needs. From brilliant blondes to fiery reds and complex brunettes, every client is catered for.

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VE RT OR IAL CR EATIV E HE AD AD

THE NEXT GENERATION Incredible shine

ALFAPARF Milano Natural Evolution of Gloss Toners increase shine by up to 103 per cent on moving hair

Increased elasticity

Hair is up to 13 per cent more elastic after just one application

Maximum manageability

Hair is up to three-times easier to brush after one application

Fade protection

Colour is maintained by up to 90 per cent after 12 washes Experience the next generation of toner for yourself. For more information, or if you’re interested in becoming an ALFAPARF Milano salon, visit alfaparfmilano.com @ALFAPARFMILANOUKI

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21/10/2021 12:08

CREATIVEHEADMAG.COM MAGAZINE

COLOUR

EVENTS

INSPIRATION

FREELANCERS

STORE

COMPETITIONS

Celebrating body and texture with a dash of disco nostalgia, ‘Perfect Curls’ by Rut Navarro shows off the natural beauty of curly hair with tactile up-dos and soft-focus styling

Got a growing list of grey-haired clients? Discover the silver lining for your colour business and check out more from our cover shoot in partnership with Wella Professionals

creativeheadmag.com

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Retail, navigating the content minefield, and the colour revelation that could transform your freelance business – Self Styled Sunday will cover the lot on 21 November. Don’t miss it!

creativeheadmagofficial

2022 is just around the corner. Check out the Creative HEAD Calendar to see what events and extras we’ve got lined up, and get ready to slot them into your brand-spanking new diary!

@creativeheadmag

21/10/2021 12:08

! e n o g i b a ’ s Ooh it

100

SALONS

ONE BIG NIGHT – BIG HAIR DO WAS BACK AND BIGGER THAN EVER FOR 2021

SALONS ACROSS THE UK and Ireland came together in the name of great hair for the Big Hair Do 2021, presented by Creative HEAD in association with Layered Online and Schwarzkopf Professional. Braid bars, blow-dry stations, client consultation and hair treatments ensued, along with countless cupcakes, canapés, photo booths, retail raffles, glasses of prosecco and even a four-legged friend. In cities, towns and villages, businesses brought out the balloons and spruced up their styling stations for an experience to remember, demonstrating the skills of their

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team and highlighting all the services they have to offer. The perfect way to re-engage with clients after numerous lockdowns, people flocked to the salons for advice on style and colour refreshes, tutorials on braids, waves, and towering top knots, while also discovering more about the array of Schwarzkopf Professional products available. Many also experienced the Schwarzkopf Professional Salonlab Smart Analyser, which is the perfect consultation tool for discussing individual hair needs and providing personalised haircare regimes.

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oken to six people I’ve “Already tonight I’ve sp were just passing by. never met before who s looked at your salon They said: ‘I’ve alway , and tonight they got and wanted to come in’ t us in a way that is a the opportunity to mee s pressure” bit lighter, with a bit les ct or of Bi lli Cu rri e De bb ie Cu rri e, di re

Alongside solving any pressing hair concerns, Big Hair Do attendees were pampered with a host of extra treats: Sallyanne’s Hair and Beauty in Knypersley got the drinks flowing with a prosecco and gin bar in a converted horse box, courtesy of The Giddy Aunt. Meanwhile, at Ed’s Hair in Stockport, the party was in full swing with an incredible performance from Viva Brasil Samba Show. Similarly, at Collective Hairdressing in Newcastle, guests were treated to a live DJ set from Hollie Disco Dollie. Social media was of course a-buzz with #BigHairDo

action. Visitors made use of an impressive array of selfie stations, particularly at BE Ironbridge in Telford, where a photo booth was arranged to capture all the extra-special snaps from attendees. Guests left with goody bags brimming with treats, including hair products and gifts from local businesses, as well as hair appointments banked ready for autumn makeovers and Christmas party styling, and so much new hair knowledge. One thing’s for sure, British and Irish salons sure know how to throw a good party.

SEE MORE event coverage online at layeredonline.com

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21/10/2021 12:19

VIRTUAL

#LCT21

PERFECTION PRECISION PLACEMENT MARRIED WITH A UNIQUE EYE AND AN INNATE UNDERSTANDING OF FUTURE TRENDS: THE L’ORÉAL COLOUR TROPHY IS THE ULTIMATE CELEBRATION OF COLOUR MASTERY AND CREATIVITY, BOTH IN ITS LINE-UP OF UK AND IRELAND FINALISTS AND IN SHOW PRESENTATIONS FROM SOME OF THE BIGGEST TEAM NAMES. THE L’ORÉAL COLOUR TROPHY GRAND FINAL RETURNED WITH AN EXPERIENCE UNLIKE ANY OTHER, A FITTING WAY TO CELEBRATE ITS 65TH ANNIVERSARY. GET READY FOR SENSORY OVERLOAD WITH THE L’ORÉAL COLOUR TROPHY GRAND FINAL VIRTUAL EDITION: YOUR LIFE IN COLOUR

MAGICAL REALISM BY SUGAR CULTURE

This ﬁlm was akin to opening up a trapdoor and descending into a fantasy boudoir of electric colours alongside softer pretty pastels, all courtesy of the team from Dublin’s legendary Sugar Culture group. We watched as one by one, doll-like models were brought to life, a candy confection of bright tones and big texture. Fluoro wigs? Check. Giant ﬂowers? Check. An electric fever dream that we don’t want to wake up from? CHECK!

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BORDERLESS BY BROOKS & BROOKS

This show brought together a mesmerising mix of swirling visuals and hypnotic audio designed very specifically for the audience watching on a screen. “Freeze… Open your mind… Error message… Close your ears and let yourself feel.” The Brooks & Brooks Art Team served up graphic panels of monotone shades alongside soft, fluffy finishes meshed with exaggerated wardrobe shapes, wind-ruffling textures in hair and clothing as you immersed yourself in the ambience. It was an audio/visual fusion that offered a warping of the mind, but in a fantastic way. Simply out of this world.

CREATIVE HEAD IRELAND

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20/10/2021 14:39

VIRTUAL TRANSITION BY RUSH

This was born trippy. On set, the team from Rush embraced the virtual environment in which the audience would enjoy their work with gusto. The ‘viewer’ selected different worlds from the Rush mainframe hub and lived them out in virtual reality, with scenarios taking us underwater, into the desert and even into The Matrix. Pairs of models strutted the catwalk, blurring videos with reality. Hair varied from long cascading mermaid waves to psychedelic rainbow flashes, burnt tones, and geometric finishes with iridescence and intricate light-up knots.

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20/10/2021 14:40

VANTAGE BY TONI&GUY This was a study of contrasts and luxury, with a focus on high-shine finishes and a high-fashion feel. At times the hair appeared sharp and dynamic, other times with a rippling feel of silk. The looks walked a line of light and shadow, from tight, bright curls in shades of expensive pale pink to metallic finishes and extreme blow-outs. The dramatic lighting show and crystallised face veils pushed this vision of luxury, blending the ethereal with arthouse.

CREATIVE HEAD IRELAND

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20/10/2021 14:40

THE LOOKS

OF LOVE

COLOUR THAT MAKES JUDGES GASP AND CONSUMERS RUSH TO BOOK, A SHOWCASE OF SKILLS THAT CEMENTS THE REPUTATIONS OF SALONS ACROSS THE LAND – THE L’ORÉAL COLOUR TROPHY HAS BEEN BRINGING THIS AND MORE TO THE INDUSTRY FOR 65 YEARS. FINALISTS MIGHT NOT HAVE BEEN THERE IN PERSON, BUT THEIR STUNNING WORK STILL LIT UP THE NIGHT. MEET THE WINNERS OF THE L’ORÉAL COLOUR TROPHY GRAND FINAL VIRTUAL EDITION: YOUR LIFE IN COLOUR

L’ORÉAL COLOUR TROPHY AWARD OVERALL WINNER WILDFLOWER, DUBLIN

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20/10/2021 14:41

L’ORÉAL COLOUR TROPHY AWARD SECOND PLACE

ZEBA HAIRDRESSING, SOUTH WILLIAM STREET, DUBLIN

L’ORÉAL MEN’S IMAGE AWARD WINNER

RICHARD MICHAELS HAIR DESIGN, SLIGO CREATIVE HEAD IRELAND

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L’ORÉAL COLOUR TROPHY AWARD THIRD PLACE

KOMB PROFESSIONAL HAIRDRESSING, CASTLEKNOCK

L’ORÉAL MEN’S IMAGE AWARD RUNNER UP

THE ACADEMY BARBER, CELBRIDGE

L’ORÉAL COLOUR TROPHY STAR AWARD WINNER WILDFLOWER, DUBLIN

20/10/2021 14:41

AS SEEN

ON SCREEN

A SLICK MIX OF INTERACTIVITY AND LIVESTREAM GOODNESS, THE L’ORÉAL FAMILY CREATED A MULTIMEDIA MASTERPIECE FOR THE L’ORÉAL COLOUR TROPHY GRAND FINAL VIRTUAL EDITION: YOUR LIFE IN COLOUR

THE HOST!

Resplendent in a sunshine-hued, ruffled candy floss mini dress (and not at all looking like “a chick from an egg” as she joked), DJ and TV presenter Vick Hope was our MC for the evening’s proceedings, smoothly taking the audience from set to show to Zoom rooms filled with eager finalists and the occasional over-excited winner. She nailed it!

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THE VIRTUAL EXPERIENCE! At home, finalists and the wider global audience had a smorgasbord of interactivity at their fingertips. Yes, there was the livestream, but you could also visit the Heritage room to watch footage from past decades of L’Oréal Colour Trophy Grand Finals and see the legacy of the competition. The Gallery room shared the hard work of all the finalists, so you could peruse the looks while also listening to a Spotify playlist curated for viewers. The Virtual Photo Booth for selfies and the Social Wall kept everyone having fun and enjoying all the happenings from across the nation.

THE JUDGES!

It’s a fact well established that the L’Oréal Colour Trophy judges have a tough job – there’s so much good work submitted! – but many of them were rewarded with the chance to reveal the winners on set. Pictured above from left: Ken Picton, Robert Eaton, Darren Fowler, Abigail Butler, Adam Reed, Siobhan Jones, Desmond Murray, and Nathan Walker, were vital, sharing the names of champions with Béatrice Dautzenberg, managing director of L’Oréal Professional Products Division, and David O’Brien, market director of L’Oréal Professional Products Division Ireland. When not on duty, they were overlooking the spectacular set at an intimate live watch party at the venue, Battersea Evolution, with everyone seeing all the action on stage below and on live screens. Fellow judges watching the action from home included: Karen Dodds, Errol Douglas MBE, Alan Edwards, Charlotte Mensah, Jason Miller, Marcello Moccia, Richard Phillipart, Richard Ward, and Charles Worthington MBE.

CREATIVE HEAD IRELAND

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THE NIGHT A VIDEO IN EVEN CLUDED ITISH MP BR MESSAGE FROM BRATED THE LE CE HO PAUL SCULLY, W , ITS ONOMIC IMPACT INDUSTRY’S EC ALE M FE R FO PUTATION INCUBATOR RE G SHIP AND YOUN ENTREPRENEUR CT PA IM E POSITIVE TALENT, AND TH NS LO SA H ALTH, WIT ON MENTAL HE ESSERS HAVING DR IR HA AND LE ROLE IN “AN INVALUAB Y”. M M THE CO UNIT

20/10/2021 14:42

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Freedom, nature, and femininity inspired these beautiful looks by Danielle Garner’s Wildflower team in Dublin. Celebrating texture, great condition and effortless styling, the collection showcases Haight-Ashbury spirit and modern expertise Photography by Alex Hutchinson

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CREATIVE DIRECTION AND HAIR LEAD Danielle Garner, assisted by Shannon Kenny, Amy Donoghue and Orla Langton. MAKE-UP Sue Brophy. STYLING Courtney Smith, assisted by Hannah Beck.

Showca sing my craft and adding tricks and tips to my platform to inspire other stylists

I’m so proud to be the first Irish Green Liberti ne Amba ssador for @green salonco llective

For @chan el. beauty – shoots are my favourit e part of my craft

In the

I won the L’O réal Colour Trop hy 2021, still com plet ely shocked and delighted! #L CT21

frame Danielle Garner of Wildflower (@daniellegarner_) in Dublin, snaps away…

My mu m and I have created @moon andma i and it has taken off!

SHOOT AND SEND Want to give us a snapshot of your world? Tweet us at @creativeheadmag now!

The sea has been my saving grace. Every mornin g I go for a swim at sunrise

The souls that make up the @wildf lower.dublin tea m. I a m very gratefu l for them!

My three-y ear-old boy brings sunshin e to my day!

During lock down I tran sformed my prem ises

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My first educat ion course with @loreal pro with Conor Doyle, @conorjmd CREATIVE HEAD IRELAND

21/10/2021 15:27

2,250watt Airflow: 84m3/h Antibacterial treatment “Air Ionizer” ionic technology for healthy hair

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21/10/2021 16:14

PATENTED INNOVATION* NEW

Metal Detox

Complement your colour, balayage and lightening services. Designed to help neutralise excess copper. Enriched with Glicoamine. Up to 87% less breakage.1 Reliable colour result on hair with excess copper.

scan with your phone to know more about

Metal Detox

@lorealpro

*Pre-treatment: patent granted in UK. Shampoo: patent granted in UK. Mask: patent granted in: France, USA, Brazil, China, Japan and Mexico. 1. Combing test. Metal Detox pre-treatment, bleaching procedure, shampoo, mask vs bleaching procedure, classic shampoo