Creative HEAD Ireland February 2014

e7.50 February 2014

In print l online l everywhere!

Ireland

February 2014 creativeheadmag.com

Beyond reality Deliver and delight

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Colour reborn It’s time for a new dawn in colour. Clients expect outstanding colour performance, without compromising their health and wellbeing, so get ready for the age of INNOSENSE from Koleston Perfect by Wella Professionals

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Meet ME+, a revolutionary new dye molecule that offers a reduced risk of developing allergy* but with full colour performance – and the breakthrough technology in Koleston Perfect INNOSENSE by Wella Professionals We are all becoming increasingly concerned about colour technology breakthrough: ME+. Koleston Perfect the environment and what we use on our hair and skin.

INNOSENSE is the first professional hair colour brand And this is especially true when it comes to colour. that’s been formulated with ME+. This breakthrough When getting a colour technology still contains service, allergies and the molecule part sensitivities are in a client’s responsible for colour top three concerns. vibrancy, longevity and It was this trend towards coverage, but has a better alternatives that led modified shape, reducing Wella scientists to start the risk of developing researching a solution. allergy.* It really is that Wella Professionals simple! In fact, it’s so wanted to be able to provide simple, it’s brilliant!

Josh Wood, Wella Professionals a premium colour service “ME+ represents an global creative director for colour to its ingredients-conscious important step in reducing clients, but that would also risk of developing allergy* offer them a reduced risk of developing in hair colour formulation and a significant milestone in allergy.* After two decades, Wella Professionals has had its haircare,” explains dermatologist Dr Bianca Piraccini.

“Koleston Perfect INNOSENSE offers the same perfect results clients would expect from Wella Professionals, but with a reduced risk of developing allergy*”

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*Although the risk of developing new allergy is reduced, there remains a risk of allergic reaction that can be severe. An allergy alert test must always be performed 48 hours before each colouration. ME+ is present in Pure Naturals, Rich Naturals and Deep Browns of the Koleston Perfect INNOSENSE brand.

Strictly follow safety instructions and consult wella.com/innosense

It’s all about me…

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Koleston Perfect INNOSENSE is the ideal way to increase your colour business We’re used to making conscious choices about our lifestyle, and our health and wellbeing. So why should a client’s hair colour be decided upon any differently?

With Koleston Perfect INNOSENSE, you can now offer your allergy and ingredient-conscious clients vibrant permanent colour that’s been specially formulated to reduce the risk of developing allergy* without compromising on performance.

The Koleston Perfect INNOSENSE client is interested

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in the ingredients behind what they use, as well as taking an active interest in the latest innovations and techniques.

After all, if it’s a new colour client, they want to make sure their colourist is using the most advanced technology out there at the moment.

This client is willing to pay more for a service that meets their beauty ideals, which is why Wella Professionals recommends that you charge 15 per cent more for these services than your standard permanent colour service.**

*Although the risk of developing new allergy is reduced, there remains a risk of allergic reaction that can be severe. An allergy alert test must always be performed 48 hours before each colouration. ME+ is present in Pure Naturals, Rich Naturals and Deep Browns of the Koleston Perfect INNOSENSE brand.

Strictly follow safety instructions and consult wella.com/innosense. **Pricing is at the discretion of the salon

A conscious colour choice

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Koleston Perfect INNOSENSE by Wella Professionals – an industry breakthrough in permanent colour that Wella Professionals scientists have worked on for 20 years

Discover a new age with Koleston Perfect INNOSENSE. For more details, contact your Wella Professionals account manager, call 01202 595700 (UK), 01 416 0900 (Ireland) or visit wella.com

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Editor’s letter

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hello...

If the past couple of years have taught us anything, it’s that supporting local enterprise is vital for the economy. And although it might sound like a cliché, everyone has a responsibility to do their bit, including salon owners. When it comes to products and supplies, you might think that you can source better deals online or further afield.

But in our wholesale feature, from page 38, we look at the modern meaning of the traditional cash and carry and reveal that what was once an uninspiring and old-fashioned part of the industry has become an invaluable network of innovative suppliers, dedicated to bringing you the latest, best quality products at affordable prices. Wholesalers have adapted and changed their way of thinking. Will you?

Aoibhinn McBride

Editor

aoibhinn@headmag.ie Creative HEAD Magazine 04

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THE NEXT HAND-HELD DEVICE TO CHANGE YOUR LIFE

before

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COLOR WOW ROOT COVER UP cover dark & grey roots NO ROOTS, ALL WOW! available from: Essential Salon Supplies for more info call 061-212028 web: www.essentialsalon.ie | email: info@essentialsalon.ie

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February

what’s inside 42

In print l online l everywhere! e7.50 February 2014

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Ireland

Fashion

House of Colour gets creative and Richard Mannah adds some drama

Beyond reality Deliver and delight

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on the Cover Hair by Wella Professionals using Koleston Perfect INNOSENSE

Scene

We visit the first L’Oréal Professionnel Irish Customer Conference and Dylan Bradshaw’s Academy awards

Editor Aoibhinn McBride

CHIEF SUB EDITOR ADAM WOOD

Special Projects manager Write to us at: Creative HEAD Ireland Joanna Andersen

ART DIRECTOR NICK JABBAL

Online EDITOR Amy WOOD

Editor in chief Amanda Nottage

Art Graeme White

ADVERTISING MANAGER Steve Good

Publisher Catherine Handcock

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Creative HEAD Magazine

6-9 Trinity Street Dublin 2 016 177 947 aoibhinn@headmag.ie

Creative HEAD Ireland is published 10 times a year by Alfol Ltd. Creative HEAD is a registered trademark. No part of this magazine may be reproduced without prior permission of the publisher. All information correct at time of going to press. Printing by Buxton Press.

Creative HEAD Ireland is printed on paper certified as being from sustainable sources using only vegetable-based inks. Printed by Buxton Press, Environmental Printer of the Year and Printing Company of the Year.

@creativeheadirl Creative Head Ireland

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a truly new drying & styling experience awaits you 31.01.14

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IHF

National Hairdressing

Championships 2014 Sunday 9th March 2014 at City West Hotel, Dublin

Enter the IHF National Hairdressing Championships and be a winner WINNERS 2013

In 2014 the IHF will celebrate 40 years representing the Irish hairdressing industry.

As part of our 40th year celebrations we are opening the competitions up to everybody… experience competing in the IHF National Hairdressing Championships.

Categories 1 - Trainee Ladies Trend Cut 2 - Trainee Ladies Blow-dry 3 - Trainee Ladies Long Hair Up 4 - Senior Ladies Fashionable Hairstyle on Long Hair 5 - Men’s Freestyle 6 - Trainee Creative Fantasy 7 - Senior Classic Bridal

8 - Men’s Full Fashion 9 - Senior Ladies Full Fashion 10 - Senior Ladies Long Hair Up 11 - Senior Creative Fantasy 12 - Senior Ladies Creative Colour 13 - “Smart” Hair Photographic 14 - “Smart” Up-Style Mannequin Photographic

Terms and Conditions apply – for further details contact: IHF Office: 056 8833808 / 086 6995003 Email: secretary@irishhairfed.com

Ne w

Life edit The lessons

The news and know-how from your industry

Life

lessons

Brown Sugar Blackrock, Co. Dublin I saw hair as an art form from an early age. Most boys were buying trainers but I was saving up to get my hair tips bleached.

If I wasn’t a hairdresser… I’d probably be working in a bar like Bet Lynch or Peggy Mitchell. All that glamour and drama has always appealed to me!

Vidal Sassoon was a huge influence. I had a VHS of one of his collections and the strong geometric precision of the haircuts got me hooked on the industry.

The leading men…

Long hair, curtains and curls are among the A/W14 trends coming out of London Collections: Men, the seasonal fashion showcase.

Astrid Andersen brought long and flowing locks, where the Bumble and bumble team, led by Mari Ohashi, created long, clean hair with slight separation at the ends – natural and not too ‘done’ is key.

Another ’90s comeback is curtains – Anthony Turner for L’Oréal Professionnel at the JW Anderson show, gave this look a modern, public schoolboy twist by flattening down the sides and twisting backwards to create a slightly slept-in feel.

Following on from last season’s

glitterfest at the Christopher Shannon show, Fudge outdid itself by creating Lego heads for James Long. Fudge creative director John Vial covered models’ heads in clingfilm, before colouring it in navy.

Other favourite looks included ruffled, playful curls created for the Xander Zhou show by Sassoon and the ‘70s volumised David Bowie ‘do for Baartmans and Siegel. Josh Gibson, Sassoon team leader, wanted the hair for the Xander Zhou show to exude a feeling of elegance and demeanour (which he nailed), while the ’70s look for Baartmans and Siegel, by the Toni&Guy Session Team, featured combed-back sides and a flicked-out finish.

Images courtesy of Bumble and bumble, Fudge, Sassoon, Toni&Guy, with JW Anderson image

by Eeva Rine for L’Oréal Professionnel

Richard O’Sullivan

Lond on C o ll ectio ns: men

Dublin is up there with some of the best in the world… and I’ve worked in London, New York and Sydney. I believe we could give the fashion capitals of the world a run for their money. get in touch Want to tell us about your next exciting awards event or opening? Tweet us! @creativeheadirl

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❤ we love

The House of Colour Team

OSiS+ Session Label Dust it flex,

by Schwarzkopf Professional. Why? Because it’s infused with lava rock.

Yes, lava! The formula gives hair a matte finish, while the glycerine keeps the dry consistency of the powder smooth. Positively volcanic!

New faces for Joico team

by Eeva Rine for L’Oréal Professionnel

House of Colour branches out With seven salons in Dublin, it’s safe to say that the award-winning House of Colour group’s heart is in the capital.

But all that looks set to change with the opening of its first non-Dublin salon in Drogheda and plans to roll out more salon openings nationwide. Located in the Lawrence Town Centre and led by manager Sarah Flanagan, the 3,500sq ft salon includes a nail bar, VIP room, bridal room and party room for groups of three or more.

Susan Byrne, director of House of Colour, said: “This represents our first step outside of Dublin and we can’t wait to expand the brand nationally. The team is so thrilled and cannot wait to get going. The salon is amazing and it will represent the very best in luxury hair styling, brilliant colour and fantastic service at affordable prices.”

The Joico European Design Team has three new members: Jason Welch, one of the four founders of Eleven Hair in London; Susanne Krapf, owner of Schnitstelle salon in Frankfurt, Germany; and Erik Eppinger, a national Joico trainer for Germany.

#CHedit

My month ahead What does February have in store for…

Barbara Aldritt Bankz Hair and Beauty, Portlaoise

We’re changing our colour brand this month to Joico.

We are so excited about using the new formulas on our clients and going to the education courses at the Joico Academy. Also, the staff are excitedly preparing for the IHF competitions coming up in March.

Stephen Flanagan

Making their mark

The Peter Mark story began on Grafton Street back in 1961 when Peter and Mark Keaveney opened the doors of their first salon, and although the group now boasts 71 salons across Ireland, the flaship on Dublin’s Grafton Street is undoubtedly at the heart of the brand. And its new interior echoes this sentiment. Having undergone a state-of the-art transformation, the salon now includes a Colour Lounge, Styling Suite and stunning interior design.

Wella promises colour breakthrough ‘Innovation’ is a word that gets bandied about a lot in the hair industry, but Wella Professionals has created something that it claims will change the hair colour industry. ME+ is a new dye molecule that is formulated to reduce the risk of allergy without sacrificing on colour performance. It’s put the molecule into Koleston Perfect Innosense by Wella Professionals and it’s targeted at ingredients-conscious clients.

Dermatologist Dr Bianca Piraccini, from the University of Bologna in Italy, said: “ME+ represents an important step in reducing risk of developing allergy in hair colour formulation and a significant milestone in haircare.”

The breakthrough follows Wella Professionals’ Illumina Color in 2012, which features superior light reflection, and Color.id last year, which enables colourists to highlight hair without the use of foils.

Talking Heads, Templeogue

As an Alfaparf Milano educator I love training up-and-coming hairdressers, so I train all of our junior staff and I’ll be focusing on that this month. We’re also heading to the Wedding Fair in the RDS in Dublin where I’ll be showcasing a collection of 10 upstyles.

Lynsey McCabe

Chocolate Fringe, Dunshaughlin

After six years in business we feel 2014 is our year!

With competition season heating up we’re putting the finishing touches to our creative looks and we’ll also be attending Redken’s European Symposium in London’s Olympia.

Creative HEAD App – download it now from the App Store Creative Head Ireland

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Shop The latest products, colours and services

Wild things

It’s a big year for tecni.ART – a reinvention of its products and packaging and a stunning L’Oréal Professionnel global spokesman in A-lister Kirsten Dunst helps it celebrate 20 years of fashion-led styling. First up is Wild Stylers, a range that promises to make the most experimental hairstyles come to life.

RRP E18 each Call 1800 534 616 lorealprofessionnel.ie

Soft touch

The perfect match

Since its launch in 2010, Elixir Ultime has been a hero product in the Kérastase range. Now those with finer hair can become fans too thanks to the new Crème Fine Beautifying Oil Cream formula. Containing white flower oil and pomegranate extract, it will leave hair silky, lightweight and perfectly tamed.

E34.50

Call 01 604 5920 kerastase.co.uk

Super club Create extra long locks with Balmain Hair’s DoubleHair Length and Volume extra length. At 55cm, the hair is available in three application systems – bonds, soft rings and clips – and available in nine colours, enabling effortless blending.

Containing argan oil, shea butter and UV filters, the ColourCare range from Affinage hydrates as it cleanses and helps prevent colour fade.

From E5.50 Call 053 9123681 gainfort.com

In-salon service Call 021 882 0019 salonshop.ie

Ravishing reds Finding the perfect red can brighten a client’s skin tone, make eyes ‘pop’ and leave your client feeling confident and radiant. INOA Carmilane

by L’Oréal Professionnel promises to find the ravishing redhead in every client.

In-salon service Call 1800 534 616 lorealprofessionnel.ie 12

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Smooth moves

BaByliss PRO has given its much-loved ionic thermal brushes, Airstylers, a new lease of life. What’s new? The Airstylers feature a ceramic coating on the thermal brush barrels for an even smoother finish, and use ionic technology to help to eliminate frizz.

RRP from E26.80 Call 1800 534 616 babylisspro.co.uk Creative Head Ireland

17/1/14 10:45:41

All about me Did you know that more than 60 per cent of services in-salon revolve around blondes? Capitalise by offering the latest in in-salon services from Schwarzkopf Professionals with the relaunched Blondme colour and care range.

Egomaniac

E13.50 Call 01 404 6424 schwarzkopf-professional.ie

All filler The Cliniscalp three-step range from Joico is clinically proven to leave hair fuller, healthier and thicker and uses the power of botanicals to transport vitamins to the follicle.

The trend for glossy old-school glamour isn’t going anywhere and thanks to Ego Professional creating that look for your clients just got easier. The Ego Boost Pod heats the soft touch rollers in seconds and contains a range of sizes.

E180 Call 045 856 490 xpertpro.ie

E15.95 Call 01 6713239 flair.ie

Fashion-forward Sulphate and parpaben-free, the renowned session stylist Kevin Murphy’s eponymous range of haircare is fashionfocused, environmentally friendly and leaves hair feeling weightless and looking effortlessly groomed.

E24 Call 021 421 7482 nationalbeauty.ie

Science and nature As environmental awareness grows, connecting with nature is set to become a mainstream consumer concern in 2014. To meet consumer demand for the ‘new natural’ Biolage by Matrix has reinvented the four pillars of its range with revolutionary Biomatch breakthroughs that mimic nature.

Reboot Have you noticed the new-look Catwalk by TIGI Sleek Mystique Blow Out Balm? The Catwalk packaging might have changed but the winning formula has stayed the same and continues to provide thermal protection and megawatt shine.

RRP from E15.99

E15.50

Call 061 212 028 essentialsalon.ie

Call 0044 844 0944 tigihair.com

Creative Head Ireland

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#CHedit

Head to head

One hot topic; two hairdressing professionals debate the issue

Has social media replaced word of mouth for salons?

yes

David C ampbe ll, dire ctor, H Social media ouse

is the of Col salon wi wishin our g to pu ndow to th Every e world sh the body f m a r n o selves can ge m the d is an to bec t a me ages o essen ome a ssage f six to tial to It’s lik mazin a ol for c 6 e a gia ross q 0 is aw g at w any uicker nt adv a Faceb r e hat th of Fac ertisin than a ook an e y e b d o g n o. o d y othe billbo k, and to like Instag ard fo social ram y and sh r haird r form of co ou hav media are yo the pa mmun ressin e a gu ur salo st cou ication g and est ba n. We ple of to run t . h se wh have r years compe o are m rough Twit and h eally p titions t our in e a o r , u v r e than e now shed o ,g dustry almos ur Fac willin compe uest offers, guest g t e 8 b ,0 o showtition ok pag will ch 00 like off wo wins. s, whi e in eck yo appoin rk and Word ch allo u out tment o f i o ws us n m n Face form o . Socia o u t h book o still w ur clie l med orks b r your nts of ia is th ut I be websi e way lieve t t e befo forwa he rd! re ma king a n

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ental e, the er of s trut bes ocial m gettin edia, I g thou t advertisem h – whoeve r alway sands walks e forget n t for th sr of ‘lik out th about e s e a s’ on F e door emind my lo what i n locate .

P acebo e i s reall o d in so p le ok and can ge s, and alwa y imp uth D get to ys ts ortant follow ublin us. Th e – rs on T o caught up but ou the ha is has from e r w with i r c i ! b t li W t een ac e er tha xis e’re a t they hieved nts travel f neigh staff. A ting clients r o b t m o h a u nd alt rough s a dir all ove r hough word o ect res a succ r the c hood salon we’ve essful f mou ult of ountr d t t y to b h h e u hard w cided e hard recom siness to or m w r remem k and a qua equires a lo develop our ork and ded endations yal cli li ic online ber th en at you ty service. I presen ation of my t’s imp tele, built u ’re on ce this ly as g p o r o year, tant ver tim ood as e thro your la for everyon u gh e in th st cut, e indu colour stry to or blo w-dry.

tell us What you think – vote now at creativeheadmag.com!

Got something to say?

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Creative Head Ireland

16/1/14 12:32:25

#CHedit On the road early for a beautif ul bride

Great client, fabulou s blow-d ry – an easy way to spend an hour

Manicured nails finished

Work hard, play hard

In the frame Karen Fraher from The Hive snaps away

SNAP AND SEND Want to give us a snapshot of your hair world?

Tweet us @creativeheadirl

Builde rs out! New section s in! Downstairs renovat ions done

A stu nn ing clie nt all beautif ied at Th e Hive an d rea dy to go!

Pl ay ing aroun d wit h acce sso rie s on th e sa lon floor

To-do list the hottest happenings this month

02

February

Be inspired

Head start

Introduce yourself to the creative genius that is Joico vision director Gianni Scumaci, alongside David Murray and Leen Van Velkens at the Salon I-Deas preview at The Hair Show taking place in Dublin’s Gibson Hotel.

Call 086 797 8335

Get up close and personal with industry icons and discover the latest innovations at the Wella Professional TrendVision Award Collective Seminar at the Strand Hotel in Limerick.

Call 01 416 0900

Creative Head Ireland

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February

Extens ion hair bonded – ready and waiting!

25

February

Brush up Designed to take your Colour Keys knowledge to the next level, this oneday course from L’Oréal Professionnel in Cork will give students the confidence to offer a complete colour change to their clients.

Call 01 6045916 15

16/1/14 12:33:26

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16/1/14 12:34:40

Inside story Fox and Bow Limerick Decadent is the word that springs to mind when you walk through the doors of Fox and Bow in Limerick, fitted out by ESS. Louis XIVinspired chairs give the styling stations an opulent feel, and the ornate light fittings and gilt mirrors add further to the luxury. We love how this theme continues into the waiting area, where clients can kick back and relax in the wingback armchairs. And we’re also impressed with the cleverly laid out backwash area, with units by Salon Ambience, that maximise on space without compromising on comfort. Sumptuous surroundings with a five-star service that don’t seem stuffy or oldfashioned? What’s not to love?

▼

Go for gold

Pretty as a picture ▼

Hot buys

The Secret styling mirror from Salon Ambience offers a contemporary take on a classic design.

From E1343.30 Call ESS 061 212 028 Salonambience.com

Fashion meets function with the metallic fabric finish on the Salon Ambience Flute chair.

From E713.30 Call ESS 061 212 028 Salonambience.com

Creative Head Ireland

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Creative Head Ireland

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Murphy’s lore His eponymous range of haircare is loved by celebrities, models and clients alike, and his work as a session stylist has graced the pages of all the top glossies. Want to bring the Kevin.Murphy brand of catwalk cool to your clients?

With a name like Kevin Murphy, it’s no surprise that the internationally renowned session stylist and creative force behind the haircare range can lay claim to Irish roots: “My family originally came from Cork and left Ireland in 1850, but no one knows why. I think there were probably a few ‘skeletons’ in the cupboard, but who knows!”

But these days the name Kevin Murphy is more synonymous with runways, editorial shoots and film sets from around the globe and as creator of the ‘beach hair’ look – an accolade bestowed on him by Australian Vogue – than the home of his ancestors. And having spent the past 20 years working with some of the most iconic models, actors and photographers around, and the past seven years as hair director of Melbourne Fashion Week, it makes sense that his stellar career inspired him to develop a range of haircare products that will not only transform your client’s hair, but the way you work, too.

He explains: “When you’re working with models and styling hair over and over again it becomes hard and heavy to work with. So I started by developing a styling range that gives great hold but doesn’t weigh hair down.”

This concept provides the foundation for the entire range of shampoos, conditioners, treatments and styling products, which incorporate skincare and weightless technologies to add the right balance of moisture, softness and strength without adding weight to the hair.

But that’s not all. Kevin’s recent appointment as ‘Climate Connector’ for the Al Gore Climate Project sees him educating stylists and consumers about the benefits of adopting green practices in haircare, too.

Sleek, streamlined packaging, fashionfocused and with green credentials to boot – let us introduce you to the award-winning Kevin.Murphy formula…

The products

Sulphate and paraben-free, these products are packed with the purest non-blended essential oils, conditioning plant extracts and anti-oxidants harvested from the Australian rainforest. Made from renewable and sustainable resources wherever possible, they come in minimalistic rectangularshaped, recyclable packaging.

Best-sellers include ANGEL.WASH and ANGEL.RINSE, a weightless duo for fine, fragile coloured hair; and the latest collection YOUNG.AGAIN, a range inspired by prestige skincare that is already building up accolades. Other heroes include POWDER. PUFF, a weightless volumising powder; TEXTURE.MASTER, a stronghold texture spray; and COLOR.BUG, a temporary hair colour that’s as easy to apply as eyeshadow and can be removed after one wash. Kevin.

Murphy was the first to launch hair chalks in 2011 after being inspired by the way Indian brides apply coloured powder to their hair – it was the first product that allowed any stylist to change a client’s hair colour for a few hours with no damage.

The range also contains kits and tools to help stylists recreate wearable runway looks for their clients. Kevin says: “The right tools are as important as the right products and using a combination of the two will help to achieve catwalk styles and chic, sumptuous hair, effortlessly.” Style and substance blended seamlessly together? It’s a rare find.

For details on becoming a KEVIN.MURPHY stockist, call National Beauty Distribution in Cork on 021 421 7482 or email sales@nationalbeauty.ie Creative Head Ireland

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Scene

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Ivan Bishoff

What’s the one thing that connects hairdressing to the food industry? The concept that the customer is always right – something at the heart of the inaugural L’Oréal Professionnel Irish Customer Conference at Dublin’s Four Seasons Hotel. The objective of the conference was to inspire and educate customers of the L’Oréal Professionnel brand and to facilitate the opportunity to network with like-minded people and to share business ideas, as well as review 2013 and reveal plans for 2014. Detailed presentations came from Ivan Bishoff, commercial director of L’Oréal Professional Products Division Ireland; Andrea Martin, commercial manager of L’Oréal Professionnel; Patricia Strachan, education manager; Lynda Kealy, PR and events manager; Monica Teodoro, market development general manager; and Kenneth Campbell, managing director of L’Oréal Professional Products Division UK and Ireland. Then, special guest speakers and celebrity judges of MasterChef Ireland, Dylan McGrath and Nick Munier, took to the stage. Both shared their journey to success in business and offered key insights to the audience on how to build long-term successful relationships with customers and build a profitable business. Finally, motivational speaker Bee Flanagan inspired the audience on how to communicate with positivity and to remain positive during challenging economic times.

Lynda Kealy

Food for thought

Kenneth Campbell

THe hottest events every month – get yourself scene!

Creative Head Ireland

16/1/14 13:03:46

Amy Ivory Aaron Kiely Ruta Pasternackiene

The judges

Young hearts After a lot of late nights, the day finally arrived for the students of the Dylan Bradshaw Academy to reveal the showstopping hair looks they created for the db Trainee Catwalk show. Showcasing two looks each for S/S14, 11 students and 22 models strutted their stuff, before each trainee gave a detailed explanation of what inspired them and an insight into the work that went into achieving the finished result. And with each trainee only having a couple of weeks to come up with their concepts, the standard each hopeful achieved was amazing and must have made the judging process all that bit more difficult behind the scenes. But after a long deliberation, the judges – Dylan Bradshaw, Paul Hession, Stephen Kelly and Jenny Dawson – revealed the winners to an audience that was filled with family and friends, before the victory celebrations began!

The winners…

1st Amy Ivory 2nd Ruta Pasternackiene 3rd Aaron Kiely

Creative Head Ireland

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16/1/14 13:04:00

“The enhanced lift series is fantastic on both dark and light natural levels, helping to create unique blonde results to match the client’s vision.”

Anthony Mascolo Founder of Tigi

Nick Irwin Global Creative Director

Christel Lundqvist Tigi Global Technical Creative Director

the best shades are the ones you invent.

Become a TIGI copyright©olour stockist: UK: 0844 844 0944 | Ireland: 01890 812 022 For more creative inspiration and information visit: www.tigicopyrightcolour.com

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30/07/2013 11:47

By Hairdressers. For Hairdressers.

. t i n w o . t i . t t i n lift inve New improved lift series Developed by the TIGI Creative Team for express lift and neutralisation in 35 minutes.

35 min

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30/07/2013 11:48

See the light

Blonde is so much more than just a hair colour; it’s an attitude to life, it’s a state of mind Beautiful blondes don’t just happen by accident. your colour clients need you to bring your expertise and creativity to achieve outstanding results in the salon, and Schwarzkopf Professional has the tools to help do this every time.

The relaunched BLONDME range is dedicated to blondes. A comprehensive lightening, colour and care collection, it will empower you to create the most iconic blonde looks, giving your clients the shades they covet.

Are you ready to see the light?

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Creative Head Ireland

16/1/14 13:05:31

Creative Head Ireland

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16/1/14 13:06:10

Take on me

Add BLONDME from Schwarzkopf Professional to your salon repertoire and watch your blonde business boom Blonde is the number one professional colour.

60 per cent of services revolve around blondes.* One-third of European women are blonde.* Blondes spend more on average than any other colour client.*

*SKP survey 2006. **When using Pre-Lift Kera Protector before BLONDME lightening. ***When using Pre-Lift Keraprotector before lightening and aftercare regime.

The numbers can’t be ignored. From in-salon treatments to aftercare products, blondes spend more than any other clients. Schwarzkopf Professional understands that you need to be equipped with unique techniques, inspiration and salon support so it’s devised a step-by-step approach that will help you achieve outstanding results for your business.

BLONDME gives hairdressers an easy-to-use tool that enables you to provide blonde perfection.

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“The most important thing is giving the customer the exact shade of blonde they want. And with Blondme there’s no mixing needed – you’ve got fabulous shades and you can use them straightaway.

The white coverage is excellent, and we wouldn’t use anything else for bleaching hair. The ice, sand and caramel shades are particularly stand out.”

It’s the best blend that you’ll ever get, especially for grey hair. And it’s so easy too; you don’t have to be mixing up lots of colours to achieve the tone you want. I’ve never come across colour as good.

Now we even have clients coming in specifically to get the Blondme shades which they’ve never achieved anywhere else. It’s brilliant.”

“Our team loves the new BlondMe range. It’s innovative, versatile and literally head-turning. It adds a new dimension to our creativity with the blonde colour palette.

As a strong retail salon we are also delighted to prescribe the perfect aftercare, too.”

Tanya Pavlova, stylist, Snippetts, Celbridge, Co. Kildare

Helena Boardman, Owner, Helena’s, Rush, Co. Dublin

Caroline Foley-Kearns, Caroline Hair Creation, New Ross, Co. Wexford

Creative Head Ireland

16/1/14 13:06:41

The science

Clients expect blonde perfection and an individual, unique result. But uneven bases and poor hair quality have often prevented this, until now.

Schwarzkopf Professional has created KeraLamination technology, with its BLONDME range providing maximum hair protection with 50 per cent less breakage.** Hair is two-times stronger, smoother, softer and shinier from roots to ends.** BLONDME also offers the first lightening regime that ensures virgin hair-like surface quality and prevents long-lasting damage.

With BLONDME, colourists can offer their clients a unique blonde service and further develop unrivalled salon expertise.

Three steps to an iconic blonde

1

Protect. Pre-Lift Kera Protector is applied before lightening or colouration – its reactive silanols build up an invisible network around the hair surface, reducing damage during the lightening process and preserving virgin hair-like quality.

Creative Head Ireland

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2

Lightening, colouring and toning. Premium Lift 9+ is the first nine-level lifting system with optimised consistency. The Transparent Gel Lifting System allows the lifting process to be controlled and seven different toners in combination with a softener offer an endless range of beautiful shades.

3

Maintain. After lightening or colouring, a range of exclusive aftercare products, such as the pH Acid Balance Keratin Restore Blonde Shampoo and the new Keratin Restore Blond Mask, provide great results.

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Cool icon (purple bottle): Instant anti-yellow effect, Gold icon (gold bottle): Contains golden shimmer pigments, Intense repair (shampoo, conditioner and treatments): Infused with hydrolysed keratin, silk and UV filters for neutralisation

Where blonde perfection begins‌

Colour The complete colour range, with premium performance lightening and toning, for the perfect custom-blended blonde

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Creative Head Ireland

16/1/14 13:07:37

Care Boost luminosity, balance tones and care for all shades of blonde hair with this complete care range

Creative Head Ireland

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Get the look The Iconic Blonde collection from colour expert Kim Vo

“The BLONDME Iconic Blonde collection helps us to create perfect, iconic blondes every time,” says stylist Kim Vo. He’s coloured countless celebrities and has been hailed by Vogue as the best ‘blonder’ in the business. He knows that a perfect blonde service requires highperforming colour products and a tailor-made care system, as well as technical expertise and inspiration. So he has joined forces with Schwarzkopf Professional as global Blondme ambassador to develop four blonde looks inspired by iconic Hollywood glamour.

The Blondme Iconic Collection by Schwarzkopf Professional offers not just inspiration for colourists but a variety of techniques to work with. By showcasing the four most popular blonde services in the salon, Blondme Iconic Collection helps you tackle daily challenges with ease.

For more information about Schwarzkopf Professional and how Blondme can grow your colour business, call +44 (0)1296 314000, visit schwarzkopf-professional.co.uk or search ‘Schwarzkopf Professional United Kingdom’ on Facebook 30

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Creative Head Ireland

17/1/14 10:47:59

Prime Blonde

“I created the perfect blonde result on a first-time blonde by working with multi-tonal reflexes to keep it natural”

Pastel Blonde

“I always ask my clients: do you want to whisper, talk or shout? This ultra-blonde look with pastel highlights can do it all” Creative Head Ireland

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Blondré

“To lighten a brunette, I used one of my signature techniques – a mix of blonde highlights and ombré – I like to call Blondré!”

Blonde Make-Over

“Blondes can have colour correction challenges so you need to treat roots, mid-lengths and ends separately for an even and smooth result” 31

16/1/14 13:09:52

Raising the bar Mizu Carlingford, Co. Louth Forget a couple of drinks in the local – these days hen parties are big business and the picturesque village of Carlingford, Co. Louth, has become a Mecca for brides-to-be on their allimportant last night of freedom. But the bar crawlers aren’t heading straight for the pub – they’re now getting prepped in style at the new Mizu Carlingford salon. Designed to look and feel like a cocktail bar, hens can select their hairstyle from a themed menu which includes ‘The Sea Breeze’, a tousled, beachy look, or the ‘French Connection’, a chic ponytail.

Full mani/pedi services are also available – as well as the all-important alcoholic cocktails of course!

The brainchild of Mizu Dundalk owner Linda Stewart and managed by Lisa Gallagher, the salon effortlessly taps into the booming wedding industry and the growing trend for professional hair and make-up services before a big night out. And with a concept this clever – and profitable – we guarantee there will be plenty of copycats popping up in other hen hotspots around the country in no time.

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THE BIG IDEA

Creative Head Ireland

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s o f t wa r e

Techno-logic What if we told you it’s possible to hire an employee willing to work 24/7, 365 days a year, engage with clients before they even enter the salon, do the job of five people at once and ensure your staff are working to their full potential?

An employee who can keep you up to speed on all your paperwork, even when you’re not in the salon, and who can keep track of where the business is going wrong before it’s too late – all on a trainee’s wage?

You’d probably ask yourself ‘what’s the catch?’ or ‘is it legal?’ but the good news that this superhuman employee exists and is up for the challenge.

For technophobes, salon software might seem daunting or an unnecessary expense. But in reality, it’s a vital marketing and management tool for your business, one that you can’t afford to do without. But in order to get the most from a software system, you need to change your thinking and approach all software has to offer from a different angle.

Image courtesy of WhatSalon

Are you ready to re-boot your business model?

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Creative Head Ireland

16/1/14 13:13:37

Page 35: Marketing pro: You might think advertising or hiring a PR company is the only way to market your salon. But a software system can target existing clients with tailor-made campaigns based on their personal information, spending habits and in-salon preferences, which can boost your profits and increase your client retention rate.

Connor Keppel, marketing manager at Phorest explains: “If you focus on your existing clients and give them a deal or offer they can’t resist, you’ll encourage them back into the salon, get them back more often and increase their average spend.”

Software systems allows salon owners to target specific clients based on their personal information and Connor says that on average, salons who use these marketing tools boost their client retention rate by 16 per cent. “People are savvy and always looking for a deal, but you can stop your clients from using a discount website or going to a competitor by giving them an offer they can’t refuse.”

Marketing

Sharyn Keegan from Managhair software, agrees: “How clients are treated from the moment they walk through the door to their exit plays a huge role in whether they’ll return for a repeat visit. Our Managhair system helps you to know all about the client and what they are looking for – even down to the Sharyn Keegan Managhairfor Software, You might think or hiring wayadvertising they take their coffee and then allow you setfrom up incentives the clients agrees: “How clients areclients treatedcoming from the a PR company is the onlyon way to Small marketincentives based that. are great way to keep back!” moment they walk through the door to their your salon. But a software system can target exit plays huge role Hairdressing in whether they’ll existing clients with tailor-made campaigns Something Duncan Kenna, owner of theaOccasions group has return for a repeat visit. that Our Managhair based on their personal information, adapted.

“We’ve devised a keyring fob loyalty scheme is linked to our to know allinto about client spending habits and in-salon preferences, software system,” he explains.system “Everyhelps time you a client comes thethe salon we whatwe they are looking – even down to which can boost your increase get profits them toand swipe their fob forand points, give them 4 perfor cent of their spend the way they takemoney, their coffee allow your client retention rate. Not only are they saving in points. themselves we’reand ablethen to monitor you setAnd up incentives for the clientsisbased Connor Keppel, how marketing manager at in the salon. they are spending the fob on their keyring like aon Small incentives are great way to keep Phorest, explains: walking “If you focus on your so it’s that. advertisement a win-win.” clients coming back!” existing clients and give them a deal or Something Duncan Kenna, owner of the offer they can’t resist, you’ll encourage them Occasions Hairdressing group has adapted. back into the salon, get them back more “We’ve devised a keyring fob loyalty scheme often and increase their average spend.” that is linked to our software system,” he Software systems allows salon owners explains. “Every time a client comes into to target specific clients based on their the salon we get them to swipe their fob personal information, and Connor says that for points, we give them 4 per cent of their on average, salons who use these marketing spend in points. Not only are they saving tools boost their client retention rate by themselves money, we’re able to monitor 16 per cent. “People are always looking for how they are spending in the salon. And a deal, but you can stop clients from using a the fob on their keyring is like a walking discount website or going to a competitor by advertisement so it’s a win-win.” giving them an offer they can’t refuse.”

Creative Head Ireland

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#Software

Retail

Retail has the potential to be a highly profitable aspect of your business, but for many salons owners, retail success is elusive and often feels out of reach. But as John Donnelly from SALONGENIUS Software reveals, retail sales can be revolutionised through direct client marketing. “Clients who have bought a specific range can be alerted to special offers or when new lines are being launched. Or you can tailor events or promotions at your salon to your client database – if you are launching a new product, you can invite clients who use a similar product or the same range.”

Something Tony Tremain from Millennium Software, advocates: “Be proactive and be prepared. A lot of marketing is backward facing but it should be forward facing. See who is getting colour done and then identify what products you can show to them. You might only get two or three sales a week but they all build up.”

Simon Lotinga, founder of The Successful

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Salon Coach consultancy service, says that it is always easier to get someone who is spending money in your salon to spend more. “Look at your big-spending clients and see what their retail spend habits are,” he advises. “If they aren’t spending anything on products, you can be sure that’s because the stylist hasn’t been showing them the right products. But by using your marking tools in a personalised way, you can segment your database and make sure the information is getting to the right clients.”

This is a sentiment echoed by Connor Keppel at Phorest: “We’ve found that 30 per cent of people who receive a free treatment or service will go on to purchase it at full price, so it’s important that your clients see what’s available to them. It’s like the Amazon.com effect – they might only intend to get one product but if you offer them recommendations based on their initial choice, the chances are they will walk away with more than one item.”

Creative Head Ireland

16/1/14 13:14:13

Managhair Salon Software There is no way you can consistently improve your salon performance if you don’t know how you are doing right now!

Management

Boosting profits isn’t the only area where salon software can help you revolutionise the way you run your business.

Software that monitors how productive your staff are, how much money they are taking in and how much product they’re using or wasting – even when you’re not there – is an invaluable management tool that will help you and your staff excel in the long-run and keep your overheads to a minimum.

For Greg Clarke, owner of the Collage Hair Group in Dublin and the distribution company We Love Salons, seeing how software can help with maintaining stock levels in the salon and re-ordering stock as a distributor has opened his eyes to just how important a software system is.

“I use our software system for reporting and stock control and it’s a vital tool that allows me to keep an eye on spend and monitor what stock is being used and how efficiently my staff are using it. We can also see what is popular with our clients and what’s about to run out and can adapt our orders accordingly to reflect the current trends.

Mark O’Keeffe, owner of the Brown Sugar group and Sugar Cubed, has seen this first-hand: “We’ve been using salon software since we opened our doors and for us, it’s as essential as having a comb, a scissors or a hairdryer. You can monitor everything from staff performance to stock control with a software system and it gives me the ability to monitor my team’s performance and see what needs to be improved.

Back in the day there was a big difference between being a hairdresser and a salon owner but having salon software makes it so easy to be a salon owner. Your software is like another member of staff that you can delegate jobs to and you can trust it to do the job.”

Simon Lotinga has some practical advice, saying that using software to inspire short-term goals is a hugely effective way to motivate your staff: “Make it about today.

If you print off daily reports at the start of each day and set challenges for your employees, you’ll see much better results,” he says. “Often, reports can be too long and extended time periods seem out of reach and unrealistic.”

And Tom Bentley-Taylor, chief executive of Shortcuts, agrees: “A lot of traditional reports are quite statistics-heavy but by breaking the information down and giving graphical representation of how individuals are performing, you’re also giving your employees the power to take control.”

Creative Head Ireland

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Here’s how Managhair can help… l Managhair is a high-powered point of sale system that is designed specifically to help you track your business. l It allows for daily monthly and annual tracking of sales. l It has a complete employee, customer and vendor management. l It has inventory tracking by department and category. l It provides Easy Marketing Mailing facilities.

Phone us now on 045 856487 line 3 or contact your sales representative to request a demo or email managhairsupport@xperthair.ie 37

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wholesale

Home grown heroes When it comes to sourcing the best products, training and inspirational seminars for your business, look no further than your local wholesaler‌

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Creative Head Ireland

16/1/14 13:15:31

Y IRISH l U B

Products

From attending the latest trade shows to searching for the most affordable and innovative products to bring to the Irish market, most wholesalers make it their business to supply cutting-edge tools, products and information. This includes Essential Salon Supplies, a company that has been at the forefront of bringing the latest products and brands like Moroccanoil, Tangle Teezer and BTX for Hair to Ireland in the past 25 years. Located in two premises – in Dublin and in a 20,000sq ft purpose-built space in Limerick, it was the first to bring keratin smoothing treatments to the mainstream, and now is the exclusive stockist for KeraStraight.

Ciara Wilson, co-owner of Salon Shop in Cork, says that sourcing new products is essential in helping customers to keep on top of the latest trends. “Customers want to hear about the newest products and they tell us all the time that they wouldn’t have known something even existed if we hadn’t offered it in the shop,” she says. “We’re very open to what our customers want and one of the main things they say is that they don’t want to travel to bigger cities or abroad to hear about the latest products on the market. And by having a place where they can actually pick up the product, smell it, spray it and see what it feels like is so important – it will more often than not result in them buying the product.”

John Donnellan from Flair, a wholesaler with five branches, says that bringing global products to a well-

Creative Head Ireland

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Y IRISH l BU

When you think of wholesale, the dusty shelves of a local cash and carry might spring to mind. But these days, the concept has changed. When you enter the premises of this new breed of wholesaler, you’ll quickly realise they’re not only bringing global brands and some of the biggest names to the local market, but they’ve also transformed the way the industry operates and are boosting local economies in rural areas in the process.

Add to that the fact that you have a local expert at your disposal and you’ll soon see that it’s a win-win situation for all involved. So how can you get on board and reboot your business with their help?

We asked some of the best in the business to give us the lowdown...

Y IRISHl BU

Y IRISH l U B

informed local audience is key. “By going to international product fairs, we keep your customers up to date about the ever-changing market,” he explains. “People are more informed than ever now thanks to the internet, and if they see something online, they want to be able to buy it locally.”

Their clients might be well informed, but any online research needs to be backed up with practical expertise – and this is where training comes in. Susan McCarthy, from Hennessy Hair and Beauty, advocates that there’s no point in having the latest and most innovative products on the salon floor if you and your staff don’t know how to use them properly. “We pride ourselves on the products we supply,” she says. “Training has been at the heart of our business model for the past 15 years because if the stylist isn’t using the product properly, the clients certainly won’t benefit and neither will your bank balance.”

Education

Training and education on a large scale can often seem like an unnecessary expense when you take into consideration how much it costs to travel long distances and to put you and your team up in a hotel, before you shell out for the course you’re attending. But, education is arguably one of the most vital investments you can make – whatever stage you’re at in your career – and keeping up to date with the latest technology and methods is crucial. Thankfully, wholesalers

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C r e a t i v e H EA D Promotion

D ir e c t o ry

Going Local

Still not convinced a wholesaler is the way to go? See what these four have to offer and you may change your mind…

Gainfort Hair and Beauty Supplies

The lowdown With premises in Wexford and Waterford, this wholesale outlet offers hair and beauty supplies, salon design and fit-out from initial concept to final completion.

The Wexford store is open seven days a week and it has become synonymous with training, winning the Training Provider of the Year award at the Wexford Business Awards in 2012.

What’s on offer Gainfort is the current Distributor of the Year for Affinage, exclusive distributor for OLYMP furniture and has a comprehensive range of all leading brands.

One-day hair and beauty workshops and ITEC/CIBTAC accredited training is also available.

Contact Call 053 912 3681 (Wexford), 051 375 000 (Waterford) or visit Gainfort.com

Hennessy Hair and Beauty

The lowdown Celebrating more than 30 years in business, award-winning wholesaler Hennessy Hair and Beauty is one of south-west’s leading suppliers in products, furniture and equipment.

It has more than 12,000 likes on its Facebook page where customers can hear about the latest deals. With two premises in Cork, Wilton and the city centre, it stocks more than 6,000 products and orders can be placed online with free next day delivery on orders over e50.

What’s on offer Exclusive stockist of Rica Hair Cosmetics, Hennessy Hair and Beauty offers courses on the hair and beauty brands stocked and holds regular seminars and refresher courses.

Contact Call 021 434 3436 or visit Hennessyhb.ie

Flair

The lowdown What started as a family run cash and carry in Kilmainham 40 years ago has now developed into a group of five branches, in north and south Dublin, Galway, Naas and Tralee. It offers clients more than 10,000 products to choose from. Stores are open six days a week, with the Tralee store opening every day, and free, next day delivery on all orders over e50.

What’s on offer As well as supplying major hair product lines, Flair provides products for beauty, spa and nails, along with a comprehensive range of salon equipment, tools and accessories.

Contact Call 091 771535 (Galway), 01 6713239 (south Dublin), 01 8641086 (north Dublin), 045 898501 (Naas), 066 7117070 (Tralee) or visit flair.ie

Salon Shop

The lowdown Salon Shop may have started out as a mobile salon fit out specialist nine years ago, but it has now grown to two shops featuring more than 9,000 products and boasts a brand new state of the art training centre. Located in Bandon and Cork city, orders can be placed online and a call and collect service is also available and if they don’t stock a brand a client is looking for, they’ll go out of their way to source it.

What’s on offer The exclusive stockist of montibel.lo, the team is passionate about offering training courses at affordable prices and bringing new hair and beauty brands to the market.

Contact Call 021 242 8033 (Cork), 023 882 0019 (Bandon) or visit salonshop.ie

Creative Head Ireland

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C r e a t i v e H EA D Promotion

D ir e c t o ry

Going Local

Still not convinced a wholesaler is the way to go? See what these four have to offer and you may change your mind…

Gainfort Hair and Beauty Supplies

The lowdown With premises in Wexford and Waterford, this wholesale outlet offers hair and beauty supplies, salon design and fit-out from initial concept to final completion.

The Wexford store is open seven days a week and it has become synonymous with training, winning the Training Provider of the Year award at the Wexford Business Awards in 2012.

What’s on offer Gainfort is the current Distributor of the Year for Affinage, exclusive distributor for OLYMP furniture and has a comprehensive range of all leading brands.

One-day hair and beauty workshops and ITEC/CIBTAC accredited training is also available.

Contact Call 053 912 3681 (Wexford), 051 375 000 (Waterford) or visit Gainfort.com

Hennessy Hair and Beauty

The lowdown Celebrating more than 30 years in business, award-winning wholesaler Hennessy Hair and Beauty is one of south-west’s leading suppliers in products, furniture and equipment.

It has more than 12,000 likes on its Facebook page where customers can hear about the latest deals. With two premises in Cork, Wilton and the city centre, it stocks more than 6,000 products and orders can be placed online with free next day delivery on orders over e50.

What’s on offer Exclusive stockist of Rica Hair Cosmetics, Hennessy Hair and Beauty offers courses on the hair and beauty brands stocked and holds regular seminars and refresher courses.

Contact Call 021 434 3436 or visit Hennessyhb.ie

Flair

The lowdown What started as a family run cash and carry in Kilmainham 40 years ago has now developed into a group of five branches, in north and south Dublin, Galway, Naas and Tralee. It offers clients more than 10,000 products to choose from. Stores are open six days a week, with the Tralee store opening every day, and free, next day delivery on all orders over e50.

What’s on offer As well as supplying major hair product lines, Flair provides products for beauty, spa and nails, along with a comprehensive range of salon equipment, tools and accessories.

Contact Call 091 771535 (Galway), 01 6713239 (south Dublin), 01 8641086 (north Dublin), 045 898501 (Naas), 066 7117070 (Tralee) or visit flair.ie

Salon Shop

The lowdown Salon Shop may have started out as a mobile salon fit out specialist nine years ago, but it has now grown to two shops featuring more than 9,000 products and boasts a brand new state of the art training centre. Located in Bandon and Cork city, orders can be placed online and a call and collect service is also available and if they don’t stock a brand a client is looking for, they’ll go out of their way to source it.

What’s on offer The exclusive stockist of montibel.lo, the team is passionate about offering training courses at affordable prices and bringing new hair and beauty brands to the market.

Contact Call 021 242 8033 (Cork), 023 882 0019 (Bandon) or visit salonshop.ie

Creative Head Ireland

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See right

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bold bursts of colour and Razor-sharp, asymmetrical cuts – House of Colour shows off a winning formula in its latest collection, Cellophane

Photography by Mark Talbot

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Hair House of Colour Creative Team. Styling Courtney Smith. Make-up Lisa Roe. WANT MORE? See incredible fashion shoots online creativeheadmag.com

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Gone girl A monochromatic palette offers a sense of drama in this stunning collection from Richard Mannah Photography by David Mannah

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Hair Richard Mannah for label.m NYC. Make-up Nicole Thompson for MAC. Styling Hayley Smith.

Get with the programmes It’s safe to say that technology is here to stay, and anyone who resists is missing one hell of a party, says Kieran Walsh In the past three years, I’ve been in a unique position as both a supplier of products and technology to this crazy industry and it’s allowed me to see things that others may not.

In 2012, an old school friend, David O’Flynn, approached me. His fiancée had moved to Cork and was finding it difficult to choose which salons to book with. A few weeks of discussions began and by September, we realised the inefficiency of the industry. Whenever a client was looking for a last-minute appointment, they were restricted to ringing multiple salons in the hope of finding one that could see them. Of course, they were also limited to calling the salons they actually knew about! On the salon side, our research showed they were dealing with a lot of empty column inches through a lack of bookings or worse, last minute cancellations.

In fact, we learnt that in the UK, if an appointment is older that two weeks, it results in a 31 per cent chance of a no-show.

So, we went to Phorest to further investigate and see if salon technology would be the answer. Straight away, a problem arose.

What was the common medium salons were using to manage their appointment book? There wasn’t one! We saw salon after salon using pen and paper to manage businesses, turning over thousands of clients every year. In fact, out of 70 quality salons in Cork that were surveyed, we found that 32 of them were using this medium. Of course, some have their reasons (yes, you know what I mean) but for a lot of them, we felt it was a fear of technology.

We knew that if we could offer something that felt comfortable for salon owners to use then they would try it, so we turned to a common item in salons across the country – a smartphone.

By allowing the salon to accept, decline and now even offer potential clients an alternative time – all from their smartphone – we found a medium that worked for the masses. Owners across the country are turning to technology to improve their business and their profit margins, and any salon not using apps and technology in their business is about to miss one hell of a party.

Kieran Walsh is chief executive of WhatSalon

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t h e island d n u o R

cycle challenge Ibiza 2014 2–5 May

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“For hair to be beautiful, it has to be healthy” - Philip Kingsley

60 Years of Trichological research Trichology: the scientific study of Hair and Scalp • Called ‘The Hair Doctor’ by The Times and ‘The Hair Guru’ by The New York Times • Practising Trichological consultant since 1957 and a Fellow and past Chairman of the Institute of Trichology • Coined the phrase ‘Bad Hair Day’ and is the world’s most respected authority on hair and scalp health • Clients have included Audrey Hepburn, Sir Laurence Olivier, Kate Winslet and Cate Blanchett

PHILIP KINGSLEY CELEBRITY FANS

CATE BLANCHETT

GWYNETH PALTROW

GEORGIA MAY JAGGER

MISCHA BARTON

KIMBERLEY WALSH

‘I use Philip Kingsley’s personalised range of shampoo. A trip to his New York salon is worth its weight in gold.’

‘Seriously, such great shampoo and hair products.’

‘Philip Kingsley do a hair Elasticizer, which you leave in to rebuild your hair and make it stronger.

It’s really great.’

‘I really like Philip Kingsley for shampoo and conditioner.’

‘I’m a fan of Philip Kingsley Elasticizer which Kingsley created for his client, the late Audrey Hepburn.’

PAULA HAMILTON

KATE WINSLET

TRINNY WOODALL

SIGOURNEY WEAVER

LUCY LIU

SIENNA MILLER

JOHN TRAVOLTA

EVA GREEN

NATALIA VODIANOVA

RENEE ZELLWEGER

Coming in March Essential Salon Supplies • www.essentialsalon.ie • info@essentialsalon.ie Unit 1, Building 6, Delta Retail Park, Ballysimon Road, Limerick • T: 00 353 (0) 61 212028 Unit 3 Red Cow Retail Centre, Robin Hood Road, Ballymount, Dublin 22 • T: 00 353 (0) 1 464 2771

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