Creative HEAD Ireland January 13

head January 2013 e7.50

c r e a t i v e

Ireland

C r e at i v e H e a d I r e l a n d January 2013

Bright Start Fresh concepts to make your business BOOM!

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HIGH FASHION COVERAGE STRONGER & SMOOTHER *

**

FEELING HAIR

NEW CHROMATICS BEYOND COVER

age-defying permanent color

NO AMMONIA, NO ODOR UP TO 100% GRAY COVERAGE PRE-BLENDED SHADES FOR HAIR WITH 75% OR MORE GRAY WITH ARGAN OIL

FOR MORE INFORMATION CALL: +44 208 762 4248 * Measured as resistance to brushing after applying Chromatics Permanent Haircolor System with 20 volume Oil in Cream Developer and Redken Hair Cleansing Cream Shampoo vs. uncolored hair treated with a non-conditioning shampoo. ** Leaves hair smoother than before coloring.

BEFORE

AFTER

All rights reserved. 2012

GET INSPIRED. BE PART OF IT. WWW.REDKEN.CO.UK

Together. A passion for hair

WORLD INNOVATION

SEE Blonde

AS IT HAPPENS

THe first transparent Bleaching System

BLONDME Transparent Bleach – Direct control of the bleaching process – Even lightening result due to MOIST gel consistency – Perfect highlighting with see-through Colour Mèche

BLONDME CRYSTAL CONVENTIONAL BLEACH

– ideal for full head bleaching & free-hand techniques – Optimal for colour cleansing – Up to 7 levels of lift

Find us on Facebook: www.facebook.com/ schwarzkopfprofessionalunitedkingdom

For further information please telephone 01296 314000 (Republic of Ireland 01 404 6424)

www.schwarzkopf-professional.co.uk

editor’s letter

January CREATIVE HEAD Ireland

36

16

First Look

Inspirational images and videos

Favourites

40

Save your favourite content in one place

Editor’s Choice

News, views and competitions

Talk to Us

See your work on the App

Now that the Christmas hype is over and the last of the glittering lights have been taken down, what are your plans to keep revenue levels up and promote the same high-octane buzz in your salon for the rest of the year? The answer, savvy salon owner, is additional beauty services! Research suggests that the more services a client has to choose from in one salon, the greater the customer retention. And we’re not talking about a big commitment; start with manicures, make-up or eyebrow and lashes treatments. Such services are already tried, tested and available in many top hair salons the country over, and offer multiple benefits – increased client numbers, group bookings, additional retail sales and avenues into session work. For the lowdown on hair salons making additional beauty services an integral part of their business, turn to Beauty Call on page 36.

Of course, a hot topic this January is also the Creative HEAD App! If you haven’t already seen and downloaded it then make haste – it’s free and packed with exclusive and inspirational content, from the latest hair news to jaw-dropping imagery. We understand that you need something to keep you occupied on your journey to and from work or on your lunch break, so stop by the Creative HEAD App and you’ll always find lots of new content to explore. To learn more, turn to page 13.

Sarah Manley sarah@headmag.ie

Creative Head Ireland 06

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contents

January

free range

What’s inside

Ltd

PUBLISHING 21 The Timberyard, Drysdale Street, London N1 6ND

Editor

Sarah Manley

REGULars

Contributor Alfol_Egg_stage4.indd 4

Aoibhinn Mcbride

16/9/10 12:37:12

Art director

Nick Jabbal Art

Graeme White Chief sub editor

Adam Wood Special projects manager

Joanna Andersen Advertising managers

Sarah Manley ben baldock Editor in chief

Amanda nottage Publisher

catherine handcock Creative HEAD Ireland is printed on paper certified as being from sustainable sources using only vegetablebased inks. Printed by Buxton Press, Environmental Printer of the Year and Printing Company of the Year.

WRITE TO US AT: CREATIVE HEAD IRELAND 6-9 Trinity STreet DUBLIN 2 T: 01 617 7947 Email: sarah@headmag.ie Go online to www.creativeheadmag.com, find ‘Creative HEAD magazine’ on Facebook or follow us on Twitter: @CreativeHEADIrl Download the Creative HEAD App here: Creative HEAD Ireland is published 10 times a year by ALFOL Ltd. Creative HEAD Ireland is a registered trademark. No part of this magazine may be reproduced without prior permission of the publisher.

All information correct at time of going to press. Printing by Buxton Press

11 _ the source

Announcing the launch of the Creative HEAD App, and other new products and news from the world of hairdressing

23 _ scene

The Schwarzkopf Business Awards take over the Mansion House, Alfaparf crowns a Fantastic Hairdresser and Wella Professionals reveals new trends in Madrid

50 _ the last word

Failing to prescribe at-home products to clients will tarnish your salon image, warns Caroline Foley-Kearns features

32 _ On to a winner

We round up the best colour competitions of the year, so take a step outside of your comfort zone and try one out

36 _ Beauty Call

All salons could do with extra revenue – especially during the quieter January period, so why not up your game and introduce additional beauty services? fashion

44 _ Children of revolution Inspired by the Russian Revolution, Maria Gullace creates delicate strength and movement

46 _ Blonde Reinvention

The Toni&Guy Artelier Collection transforms classic ideas with texture and innovative colour placement

ON the COVER Redken Chromatics Copper Envy range SUBSCRIBE NOW You’ll receive A Tondeo Cerion Curve straightening iron from Essential Salon Supplies, worth e129.99.

Turn to page 42 for more information

Maria Gullace

Alfol

p43

Creative Head Ireland 08

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h   air passion is a way of life. s  hare it.

Wella Professionals hairdressers are sharing their hair passion with vulnerable young people in Brazil and Romania to give them more beautiful and positive prospects in life. The WELLA-UNICEF MAKING WAVES program is an international initiative led by Wella and UNICEF that provides a wave of giving, and you are invited to join in. Learn more at www.wella.com/wella-unicef or please contact your Wella Professionals Account Manager or Customer Services on 1800 246 100.

MAKING

WAVES

This program supports UNICEF in order to provide life skills training and hairdressing education to vulnerable young people in Brazil and Romania. UNICEF does not endorse any brand, service, or product.

Registered charity no. 1072612

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Sean Taaffe hair & beauty expands Page 12

Hair by Mane

news, products and business know-how It all starts here…

▼ ▼

January 2013

and team training. “We’ve got a great team around us involved in outside work, whether that is editorial or weddings. This system allows the flexibility to pursue other creative and commercial avenues, while also remaining in a salon,” says Andrew, who acquired the salon following former owner Shay Dempsey’s emigration to California.

An international colourist and part JAN

of Wella Professionals’ prestigious Color Club, Andrew identifies with the need for flexibility for stylists. “I do a lot of outside work that I want to give my full attention to. If I need to be out of the salon then I can be, safe in the knowledge that there is a team of creative, ambitious stylists in there,” he says. “It’s a far more productive model as it’s really up to each individual to be successful.”

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Dublin boutique salon Hair by Mane has established a unique self-employment system to support creativity, collaboration and drive productivity. Since acquiring the salon space in October 2012, owner Andrew Dunne’s self-employed workforce rents chairs and manages its own columns, while still working towards the growth of the salon through competitions, photoshoots

Andrew Dunne

Hair by Mane pioneers selfemployment scheme

Creative Head Ireland 11

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Eddie Mulligan opens up black market debate

Sean Taaffe and team at the Tralee salon

Salon owner Eddie Mulligan has received huge support for his exposé about the rise of black market hairdressing that appeared in Creative HEAD Ireland in November. The piece, which was in The Last Word section, spoke about the threat of the black market and the rise of hairdressers working illegitimately. He explained that competition in hairdressing is not on a level playing field and customers’ perception of the industry is suffering as they go

to backstreet hairdressers that aren’t up to standard. Eddie received many responses; Paul McFarland from Karen’s Hair Salon, said: “I’m deflated and have run out of ideas on how to manage the situation. I know of some salons asking stylists to sign a contract to say they won’t do clients’ hair in a 10-mile radius of their salon, and a lot of them are refusing to sign or take the job. The situation needs to be heavily investigated.” A Newcastlewest salon owner, who wished to remain nameless,

Sean Taaffe launches new Tralee salon Sean Taaffe Hair & Beauty has opened a new salon in Tralee, creating 10 new jobs. Managed by Kara O’Shea, the 2,200sq ft salon on Lower Castle Street brings Sean Taaffe’s workforce up to 40 across six businesses in Kerry. Owner Sean Taaffe, said: “In addition to creating 10 new jobs, we have also taken on four new trainees and promoted four of our existing staff. It’s a challenging and exciting time for us.” The award-winning group was set-up by Sean in 1989, with the first salon opening in Killorglin, he also has salons in Killarney. Alongside hair services, the new salon features additional beauty treatments with a beauty room and nail bar, as well as a bridal suite. The group invested E150,000 into the new Tralee salon.

Eddie Mulligan

▼ ▼

the latest news from the industry

added: “I’m up against it with staff working from home. It’s impossible to match home prices and employees today have more money than the proprietors.”

In June 2012, a document by the Garda’s Special Investigations Unit announced a plan to unleash inspectors trained by the Fraud Squad on “high-risk areas for welfare abuse”, which included hairdressers, taxi drivers and nursing homes. John McGuiness TD, said the fraud uncovered by the inspectors so far was just “the tip of the iceberg”.

Top success for IHF Training Hub Irish Hairdresser of the Year Leona Collins was among the names that impressed guests at the inaugural Irish Hairdressers Federation Training Hub. Pioneered

by Greg Clarke, president of the Irish Hairdressers Federation, Training Hub created an opportunity to listen to experts including entrepreneur Debbie Digby and trichologist Gerry Hynes. Held at Citywest Hotel, Dublin, the event had a strong focus on how to grow your business, with sessions on service, retail and competitions.

Creative Head Ireland 12

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NEWS January

My month ahead

Creative HEAD App goes live!

What New Year resolutions are Ireland’s top salon owners setting this month?

The Creative HEAD App is now live, offering hairdressers with an iPad or iPhone the chance to see Editor’s Choice First Look exclusive imagery and interviews, celebrity style shots, fashion edits, backstage reports and the latest industry news. Designed for hair News, views and professionals, it’s available to competitions download for free from your App Talk to Us Favourites store. Launched during the X Factor grand final, the App includes unique interviews with the show’s style team – Jamie Stevens, Frank Strachan and Julia Carta – as well as shots of their favourite looks from the series. The Creative HEAD App is split into four easyto-navigate sections, First Look, Editor’s Choice, Favourites and Talk to Us. Most Wanted HAIR ICON 2012 winner and ghd creative director, Zoë Irwin, interviews girl band Little Mix exclusively for the App in the Editor’s Choice area.

Anything you like on the Creative HEAD App can be saved in the Favourites section to create your very own moodboard, which will sit alongside guest moodboards from inspiring stylists such as The Atelier’s Leigh Keates. To download, visit the Apple App Store and search ‘Creative HEAD’.

David Campbell

House of Colour

es Inspirational imag and videos

We want to push for a forum for top business salons to come together and discuss the industry and its future, a sort of G8 for hairdressing.

We are teaming up with Nick Arrojo salon in New York and sending our Creative Team out there to get some new ideas to bring back to the group. We will also develop our App.

Anna Forde

Yourells Education will be key to our business this year and to begin, Kérastase has some exciting new training courses coming up that we will be taking part in.

We will be sending some of our team to London to the Sassoon Academy and we plan on upping our editorial activity.

If you only do one thing this month...

John Maher

Queen

January may not be the most exciting month but it can give way to a record-breaking year. The first step? Book your ticket to see the TrendVision Insight event on 4 February at Wella Professionals Studio Dublin. You’ll get to see 2013’s trends up-close and a number of ways to interpret them, shown by the style team from Cheynes Hairdressing.

Tickets cost E25. To book, call 01 416 0900 JAN

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This time of year is a great opportunity to push forward and strengthen the core of our client care and education. I will be working with Wella Professionals to develop some innovative courses, which will be really exciting for the Queen team and I. The year ahead will be about finding innovative ways to work through these tough trading times.

Creative Head Ireland 13

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▼ ▼

New products, tools and colours

want it!

Under control

When it comes to colour care and tonal development, blondes are forever the centre of attention, so a little affection towards the darkerhaired wouldn’t go amiss. TIGI has taken the situation into its own hands and launched Control Series, an extension to its copyright©olour shades, especially for non-blondes. The new shade extension allows colourists to neutralise warm undertones present in darker hair, to create premium cool tones.

In-salon service Call 0044 1890 812 022

gold rush Pureology breaks the mould with its Precious Oil range. One of four star products is the 100 per cent biodegradable, Green Seal Certified Versatile Caring Oil, free of silicone and parabens.

RRP e18.85 Call 01 604 5935

www.pureology.co.uk

SP Luxe Oil from Wella Professionals comprises a delightful trio of argan, jojoba and almond oils, giving threetimes more keratin protection. After just one use, hair will be as much as 10-times smoother.

RRP e29.99 Call01 416 0900

www.wellaprofessionals.ie

▼

www.tigicopyrightcolour.com

Anti-oxidant and nutrient rich, the Exquisite range from Matrix Biolage harnesses the power of moringa oil to restore hair to its natural vibrancy with an Exquisite Oil, Shampoo and Conditioner.

RRP from e10.85 Call 1800 509472

www.matrixhaircare.co.uk

Creative Creative Head HEAD Ireland 14 14

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NEWS JANUARY

Object of our affection Mirror, mirror on the wall, who’s the fairest detangling brush of them all?

Starlet, Tangle Teezer’s devilishly, decadent chrome-plated brush.

RRP from e18.99 Call 061 212 028

www.tangleteezer.com

RED STAR Like many fine seasonal offerings, Easydry’s newly launched bright red towel is not just for Christmas but for life, or in this instance, until it biodegrades. Introduce it to add a splash of colour to your salon.

all white now Made from recyclable raw materials, boasting low noise pollution, reduced energy usage and 100 per cent biodegradable packaging, the Parlux 3800 eco-friendly hairdryer has gone bianco!

RRP e269 (for 900 towels) Call 042 939 4318

RRP from e129.95 Call 021 434 3436 www.hennessyhb.ie

www.easydry.com

cool runnings

she bangs Winge it (wig-fringe), with Balmain Hair’s new Clip-In Fringe. Made of ‘Memory Hair’, the faux fringes are available in nine blended colours and can be cut and heat styled at temperatures up to 160ºC. RRP e21 Call 0800 781 0936

For sublime blonde results, reach for Affinage’s new threestep Cool Blonde range.

Start with sulphate-free Cool Blonde Shampoo and Conditioner with violet colour pigments to neutralise unwanted yellow tones. Then finish with Illuminator, a semi-permanent toner with deep conditioning properties to refresh bright blonde pigments.

RRP e11.25 Call 053 912 3681

www.gainfort.com

www.balmainhair.com

JAN

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u

CLICK IT TO WIN IT!

Smooth, super-sleek hair with high-quality shine is a key trend for S/S13, and Keratin Revolution is kindly giving away the haircare equipment you need to create it. One lucky winner will receive the keratin-infused, formaldehyde-free Ultra Smooth Advanced Keratin System Introduction Kit, worth e123 (£100), which includes: Clarifying Shampoo, Ultra Smooth Smoothing System, Keratin Infused Moisturising Shampoo, Keratin Infused Moisturising Conditioner and an Ultra Smooth Salon Service Procedure guide. Twenty runnersup will take home a sample-sized version of the kit. To enter and for full terms and conditions, visit www.creativeheadmag.com/competitions before 21 January 2013.

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NEW!

It’s here!

A new kind of creative inspiration – exclusive imagery and video footage, interviews, celebrity style shots, fashion news, backstage reports, and more... and it’s available 24/7! Now you can enjoy your Creative HEAD fix without having to wait for the next issue to come out

The Creative head app is ready to download for all iphone and ipad users. Simply go to the Apple App store and search ‘Creative HEAD’ to get it for free!

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First Look

es Inspirational imag and videos

Favourites

te Save your favouri ce content in one pla

Editor’s Choice

News, views and competitions

Talk to Us

See your work on the App

TAKE A LOOK AT WHAT’S INSIDE ›››

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12/12/12 12:39:15

Ethos – Garden Collection Win a BaByliss Pro Volare dryer

London Collections: Men

Zoë Irwin interviews Little Mix

Naomi Campbell

First Look

Editor’s Choice

Watch the latest hair videos, browse backstage photos and be the first to see celebrity style shots, catwalk trends and inspirational photographic collections from around the world – all stored in easy-touse albums. Be inspired!

Read our bite-sized slices of industry news, views and interviews, and find out where all the cool stuff is happening. You can also win loads of freebies in our exclusive App competitions.

Share Creative HEAD App content with your friends – everyone’s talking about it!

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My Saved Favourites Claire Smith clairesmith@web.com

I’d love for you to consider my latest collection!

Favourites

TALK to Us

Use your favourite App content to create a personal moodboard – ideal for planning shoots or inspiring clients. Meanwhile, take a peek at what’s going on inside the minds of our specially invited guests…

Get your work featured on the Creative HEAD App – it’s easy! What a fantastic platform to show off your skills, and to keep up with what everyone else is doing, too!

The Creative HEAD App is completely free for iphone and ipad users, so download it now! Visit the apple app store and search ‘creative head’, or scan the qr code!

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Rise to the top An innovative colour range, dynamic education and a fresh approach to salon support – welcome to the vibrant world of TIGI colour With a New Year upon us, what are your resolutions for 2013? To increase salon profits, become an expert in your field, win creative awards or to educate others? Whatever you choose, TIGI has the perfect growth plan.

When TIGI copyright©olour launched in February 2012, the brand created the freedom to mix colours any and every way, ensuring you full confidence in the results.

Comprising a fully intermixable collection of individually crafted shades, TIGI copyright©olour eliminates the need for colour rules and allows each and every client to have a unique, personalised colour.

And the brand continues to develop – welcome to the newly launched Control Series. This exciting extension to the original copyright©olour shades enhances the brand and will have wide appeal, as the shade additions allow colourists to neutralise the warm undertones present in darker hair.

Of course, having a colour that outperforms is just part of TIGI’s commitment to grow your colour business.

Someone to lead the great change is also a must. Enter multi award-winning colourist Christel Lundqvist, who took on the newly-created position of TIGI global technical director to inspire and educate TIGI colourists internationally, as well as develop new colour products.

Working side by side with Christel is TIGI global creative director Nick Irwin and TIGI international creative director Anthony Mascolo. The result of the collaboration? Incredible seasonal shoots and international shows.

But for TIGI, it’s also about training colourists nationally. “Key to this is developing a strong education programme and equally, a great technical team to roll out the message of TIGI copyright©olour,” adds Christel.

And there are many ways for you to get involved.

Whether you’re a young colourist eager to perform at the top or an established colourist looking to become an expert in a specialised field, TIGI has a huge choice of programmes for you to rise to the top in 2013.

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Creative Head

Promotion

Make your mark with TIGI colour education

TIGI’s all-new colour education for 2013 offers an exciting mix of courses to push creativity and improve understanding and technical expertise Creative Consultation

This two-day course has a unique approach to growing your colour business, by creatively blending hair analysis and identifying fashion tribes. It will also provide you with creative colouring techniques and a clear insight into boosting client loyalty.

Creative Colour

Colourists will gain the confidence to progress clients onto more creative, fashion-led colour results with this course, which gives a full understanding of creative colouring techniques including choosing the right colours to complement a hairstyle.

Fundamental Colour

Increasing skills and knowledge together with hair analysis and colour application, this course provides the knowledge to best work with colour on a day-to-day basis.

Transition Colour

Building confidence to create colour mixtures and salon-friendly techniques, Transition Colour trains colourists to grow their colour business, focusing on salon-viable work and emphasising strong salon colouring.

Classic Colour

Christel Lundqvist

For absolute confidence in all areas of classic colour, from theory to skin tone analysis and working with different techniques, Classic Colour is the perfect platform from which to progress onto more creative colouring.

Star course

Christel Lundqvist’s ‘Art of Creative Consultation’ Christel believes in identifying the correct colour for a person’s complexion, eye colour, and, importantly, their ‘fashion tribe’. She also believes colourists should understand how a client feels. Her approach encompasses conceptual imagery to allow an understanding of the colour palette.

Christel has also identified six fashion tribes and has created specific looks and colour techniques to match each one. All of this comes in a book created to inspire colourist and client alike, with supporting notes for the colourist and a course at the TIGI Academy.

FOR MORE ABOUT TIGI COPYRIGHT©OLOUR, VISIT WWW.TIGIPROFESSIONALS.COM/COLOUR OR CALL 0044 844 844 0944.

For more about TIGI Education, contact the TIGI Education Administrator on 0044 0844 800 9121 Or email uk.education@tigihaircare.com

Creative Head Ireland 21

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Fusion by Dmitry Vinokurov at Wella Professionals International TrendVision Award

scene

parties, people, places, faces

12/12/12 12:43:48

“In 2003, when we launched the Business Awards, we were at the height of the Celtic Tiger.

In 2012, we are on the tail end of one of the worst recessions of our time and still the awards are standing, and more importantly, so are you,” said Lee Bradshaw, Schwarzkopf Professional national sales manager, in his opening speech to the annual Irish Hairdressing Business Awards.

It was a truly traditional affair that took place in the Round Room at the Mansion House in Dublin, with bodhran players and Irish dancers on tables included. Of course, the real focus of the day was the business pros of our industry, who increased revenue and client numbers despite tough economic conditions. Chief trophy taker was Zeba Hairdressing, which won the title of Salon of the Year, while in the youth ranks, Emma Doran from Davey Davey salon won Trainee of the Year.

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Olive Tucker-Lee and David Lee

Tiger’s tale

12/12/12 12:44:13

scene

The Schwarzkopf Professional Irish Hairdressing Business Awards 2012 Winners SALON OF THE YEAR and DUBLIN SALON OF THE YEAR Zeba Hairdressing, Dublin ULSTER SALON OF THE YEAR Kevin Kahan, Down

Davey Davey

CONNACHT SALON OF THE YEAR Yourells, Galway MUNSTER SALON OF THE YEAR Niall Colgan Hairdressing, Limerick LEINSTER SALON OF THE YEAR Keville Hairdressing, Wexford SCHWARZKOPF professional RETAIL SALON OF THE YEAR Caroline Hair Creation, Wexford SALON DESIGN AWARD Dylan Bradshaw, Dublin

Zeba Hairdressing

Lee Bradshaw

CUSTOMER CARE AWARD House of Colour, Upper Liffey Street, Dublin WEBSITE OF THE YEAR Daveydavey.com TRAINING AWARD Queen Academy, Dublin SOCIAL RESPONSIBILITY AWARD Ikon Hair Design, Cork

Amy Nixon and Jessica Gorman

Yourells

RECEPTION/FRONT OF HOUSE AWARD Donna McConville, Davey Davey, Dublin MARKETING SALON OF THE YEAR Sean Taaffe Hair & Beauty, Killarney, Kerry IRISH TATLER READERS’ CHOICE AWARD Lynda Maher Hair Studio, Carlow TRAINEE OF THE YEAR and DUBLIN TRAINEE OF THE YEAR Emma Doran, Davey Davey, Dublin

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Caroline Hair Creations

Niall Colgan

CONNACHT TRAINEE OF THE YEAR Saragh Connolly, Marian Dineen Hair Studio, Sligo LEINSTER TRAINEE OF THE YEAR Graham Molloy, Occasions Hairdressing, Kildare MUNSTER TRAINEE OF THE YEAR Riona Linnane, Hype, Clonmel

13/12/12 15:44:59

Copper Tones

Stylists across the country had been counting down the days until The Alfaparf Fantastic Hairdresser Awards, so it was no surprise that a crowd of 800 descended on the Silver Springs Moran Hotel in Tivoli, Cork for the event. Now in its second year, inspiration was the order of the night, with shows aplenty.

First came a preview of Alfaparf’s 2013 Copper Tones by its Master Degree Graduates 2012 intake, complete with a video wall that provided an insight into how each model look could be created in-salon. Next came a display of flourishing colour, with a Rainbow Couture presentation from Intercoiffure Ireland, before headliner and Alfaparf artistic director, Alan Keville, gave a demonstration of his new Academy concept, accompanied by the talented platform artist, Richard Thompson. And after all that excitement it was over to the awards and their host, Alan Austin-Smith, founder of The Fantastic Hairdresser Company. Salons had an opportunity to show their strength in six artistic and three business categories, judged by an international panel that included Sean Dawson of HOB Salons and award-winning stylist and photographer Desmond Murray, who revealed nine fantastic winners!

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Rainbow Couture

Tripping the light fantastic

13/12/12 15:45:26

Fergal O’Connor Winner Jacqui Murphy (centre)

Karen Tynan and Angela Beaumount Kelly Maye, Aoife O’Callaghan and Jessica Glavin

Noleen Devlin and team with judge Sean Dawson

Liz O’Regan of The Hair Bar, Cork with model

Winner Michelle White (left)

Winner Sarah O’Connor (left)

David Donnellan, distributor of Alfaparf Milano, Ireland Academy concept Alison O’Brien, Fergal O’Connor and Vicky Galvin, Origin Hair Design •23-30_SCENE_GW2.indd 5

The Alfaparf Fantastic Hairdresser Awards 2012 Winners

Alan Keville and Richard Thompson

The 2012 winners

scene

Fantastic Junior Award Michelle White, Jagged Edge Hair Salon, Cork

Fantastic Stylist Award Fergal O’Connor, Origin Hair Design, Cork

Fantastic Long Hair Stylist Award Jacqui Murphy, Jacqui Murphy Hairdressing, Cork

Fantastic Gents Hair Stylist Award Aoife Mooney, Occasions Hairdressing, Naas

Fantastic Fantasy Hair Stylist Award Martha Plechowska, Sean Taaffe Hair & Beauty, Kerry

Fantastic Hair Colourist Award Ciara Daly, Ikon Hair Design, Cork

Fantastic Boss Award Noleen Devlin, Hi-Tec Hair Salon, Omagh

Fantastic Salon Award Sean Taaffe Hair & Beauty, Killarney, Kerry

Fantastic Hairdresser Award Sarah O’Connor, Solo Hair Design, Cork

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Echo

Fusion

“In 2003, when we launched the We were transported into a world of trends and flash mob Business Awards, we were at the height of parties and rubbed shoulders with some of the finest session the Celtic Tiger economic boom. In 2012, stylists – Oribe, Josh Wood and Eugene Souleiman, to we are on the tail end of one of the worst name just a few. And it all took place in Madrid, Spain, at recessions of our time and still the awards the Wella Professionals International TrendVision Awards (ITVA). The purpose of the getaway was two-fold – the are standing, and more importantly, so are you,” said Lee Bradshaw, Schwarzkopf international competition itself and an introduction to 2013’s new trends inspired by music, The Sound of Colour.

Professional national sales manager in For Wella Professionals global ambassadors Josh and his opening speech to the annual Irish Hairdressing Business Awards. It was a trulyEugene, it was the fifth year of trend-setting together, and traditional affair, with bodhran players and the results were sublime. “When I’m doing shows and I Irish dancers on tables included. Of course, hear music, I become way more instinctive about what I the real focus on the day, which took place do,” said Eugene. For 2013, there are four new characters: in the Round Room at the Mansion House Fusion, an East meets West girl; Decibel, a woman in between the sartorial throes of glam rock and punk; Echo, in Dublin, were the business pros of our industry, who increased revenue and client the melancholy musical type; and Allegra, the diva of the numbers despite tough economic conditions. line up, who has it all and still wants more. “Everybody Chief trophy taker was Zeba Hairdressing, hears and interprets music or sound in different ways – who won the title of Salon of the Year, whileit triggers a unique response,” says Josh. And later we experienced this first-hand as four international art teams in the youth ranks, Emma Doran from Davey Davey salon won Trainee of the Year.each took a trend to showcase in four mammoth shows for ITVA’s 1,200-strong audience. Dmitry Vinokurov took on Fusion, Sassoon Academy chose Decibel, Alexis Ferrer interpreted Echo, and Cyrill Brune recreated Allegra.

And then it was time for the awards – turn the page to find out more…

Echo

And the beat goes on

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Allegra

Josh and Eugene showcase Echo

Decibel

TrendVison presentation, with Wella Proffessionals Global Ambassadors Josh Wood and Eugine Souleiman

Allegra

Fusion

Decibel

Fusion

Fusion

Decibel

Echo

Echo

Allegra

Allegra

scene

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Gold Color Category winning look, by Philip Ferreira

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Gold Young Talent winning look, by Zhangjian Wang Flash Mob hair party

Flash mob hair party

Flash mob hair party The band Molotov Jukebox

Wella Professionals spread some serious hair action across the three floors of Madrid’s 10,000seater basketball arena for the prestigious International TrendVision Awards (ITVA). Eighty-six competitors from 50 countries competed for four awards – Young Talent and Color Category, and two People’s Choice Young Talent and Color Category awards. Judging the proceedings was a team of top talent, including Oribe, Josh Wood, Eugene Souleiman and Marta Michel, deputy editor of Spanish Elle. This year’s Irish representatives were Leandro Santana Santos from Foxrock Hair Salon of Dublin (Young Talent), and Sara Mason from Bellissimo in Galway (Color Category). While they didn’t win gold, both had claimed first place at the Dublin and Ireland stages. Taking home the 2012 titles were Zhangjian Wang of China (Young Talent) and Philip Ferreira of Canada (Color Category).

The People’s Choice Awards, voted for by the members of the audience and online viewers, saw Tatsiana Krupskay of Belarus crowned Young Talent and Lucian Busuioc from Romania for Color. With the awards over, we went into the basement for one of the year’s most memorable parties.

There were flash mob hair sessions, DJ sets, live bands and interactive music pods where you could mix your own beats and get lost in a personal disco.

Adil Mehboob-Khan, president of P&G Salon Professional

Judges Fumio Kawashima, Eugene Souleiman, Markus Hernarn and Marta Michel

The 2012 winners

The world’s greatest

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On to a winner

Step outside of your comfort zone and prepare to experience some career-changing opportunities, with our guide to the very best colour competitions Colour: it’s one of the most exciting parts of the industry, not to mention the most profitable. But for driven and ambitious colourists, a bursting appointment book just isn’t enough: passion needs a platform and further avenues to grow. To that end, competitions are the best way forward. They can fast-track your career and open up opportunities you may not have thought possible.

What could be more satisfying than having ‘award-winning’ next to your name? Irish Hairdresser of the Year, Leona Collins from David Murray Hair and Beauty in Drogheda, can testify. “The publicity I got from entering and winning the Irish Hairdressing Championships was huge. It promoted me and created a great buzz around the salon,” she explains. “I had just relocated from Dublin to Drogheda a few months before, so I was starting from scratch. Winning was a great way to establish myself in the salon and build up my client base.”

Similarly, Laura Farrell from Zeba Hairdressing in Dublin, who won the L’Oréal Colour Trophy 2012, agrees that awards greatly build your confidence and profile.

Having just completed L’Oréal Professionnel’s Colour Specialist degree, Laura wanted to challenge herself and her newly acquired skills. “I had learnt so much during my degree – competing felt like a natural progression,” she says. “Winning really built up my confidence and I found that afterwards, I was a lot more creative with my clients. I could encourage them to try new things.”

Many awards come not only with national recognition, they bring international acclaim, too. In September, Origin Hair Design in Cork won Color Runway at the Redken NYC Hair Awards, beating top UK salons along the way. Owner Fergal O’Connor says his salon is proof anyone can enter and win. “We were up against the biggest London salon names, who had much larger budgets than us. It proved that with the right skills you can participate on the same playing field.”

Of course, no matter what competition you enter, the pressure will be high, but all the winners agree that the hard work and overtime pays off in the end. And after all, you’re always being judged by your clients, so how much harm could it do to be judged by professionals?

COLOUR SMART in association with:

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Colour smart

Opposite page L’Oréal Colour Trophy 2012 winners, Zeba Hairdressing This page, clockwise from left TrendVision Regional Finals 2012, Alfaparf Fantastic Hairdresser Awards, Redken NYC Hair Awards – Color Runway winner, Leona Collins winning Irish Hairdresser of the Year 2012

Colour awards to get you noticed For those who thrive under pressure

IHF National Hairdressing Championships Entry requirements The Championships are only open to IHF members. There are 13 categories in total, with junior and senior entry levels. The most appropriate for colour experts is Senior Ladies Creative Colour.

The brief You must produce a colour that complements a current fashion trend.

This is a live competition where entrants are timed and must present their model to a panel of judges on the day.

The prize Apart from the prestigious title of Irish Hairdresser of the Year, the winning entrant and their salon will receive PR, marketing and training opportunities with leading manufacturers.

Key dates The Championships will take place in Dublin’s Citywest Hotel on 10 March.

For more information Call 056 8833 808 or visit www.irishhairfed.com

for international recognition

Wella Professionals TrendVision Award Entry requirements The competition is made up of two categories, Young Talent for stylists aged under 30, and Color Category open to all expert colourists.

The brief Every year, Wella Professionals releases four key trends, which entrants must then interpret through a photo entry. A selection will then go on to the Irish regional finals, before the final cut go forward to compete in the Ireland and UK final. If successful, you will get to compete at international level – this year the final is in Germany.

The prize Work at international fashion weeks, on shoots and international colour team placements, are all within easy reach. Wella Professionals will help you take your career in the direction you desire.

Key dates After the photographic deadline, the regional finals take place in September and the UK and Ireland finals in October.

For more information Speak to your Wella Professionals account manager, call 01 416 0900 or visit www.wellaprofessionals.ie

for the fashion-hungry

L’Oréal Colour Trophy Entry requirements Open to any salon in Ireland, there are three entry opportunities – The Young Colourist Award for entrants under the age of 26, the Men’s Image Award for male model entries, and the top prize, the L’Oréal Colour Trophy.

The brief Celebrating ‘Hair Inspired

by Fashion’, competitors must submit a photographic entry of a model look, with colour inspired by A/W13 catwalk trends.

The prize As well as consumer and trade press coverage, training and education, the winning team will receive a photoshoot and the opportunity to work backstage at London Fashion Week and onstage at European seminars.

Key dates The L’Oréal Colour Trophy Eliminator takes place in April and the Young Colourist Live final is also in April at a separate date and venue. The Grand Final will take place in June.

For more information Call 1800 535 616 or visit www.lorealcolourtrophy.com

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Colour smart

Clockwise from left Gavin Kiely at Destination Fame, Redken Tribe, L’Oréal Colour Trophy, TrendVision Award qualifiers, Alfaparf Fantastic Hairdresser Awards

WANT TO Test your colour confidence? for smaller budgets

For those keen to go Stateside

For fantastic colourists

Matrix Destination Fame Entry requirements Open to all hairdressers.

The brief The beauty of Matrix Destination Fame is that you don’t need a big budget to enter, just great skill. Simply submit two photos – a before and an after. They will be judged by a panel of industry experts and also voted for online by the public. The photos don’t have to be professionally shot, a good-quality digital camera will do.

The prize The competition grants the winner a ‘Year of Fame’, where they’ll receive mentoring, marketing and PR advice for their salon and the chance to work onstage with Matrix. The prize culminates with an overseas trip and a photoshoot.

Key dates Applications are accepted from February until the end of April for online entries, and the end of May for postal entries.

For more information Call 1800 509 472 or visit www.destinationfame.co.uk

Redken NYC Hair Awards Entry requirements All salons can enter three categories, but for colour experts, Color Runway is the pinnacle.

The brief You must submit a photographic entry including a moodboard.

Successful entrants are then invited to recreate their look in front of a panel of judges at the regional finals. Successful regional finalists will go on to Tribe in London to compete in the live final.

The prize As if a trip to the Redken International Symposium in Las Vegas isn’t enough, winners will also receive a bespoke development programme, the chance to work at international events and photoshoots, and PR and marketing advice.

Key dates The deadline for entries is March, judging will be held in the UK in April before successful applicants are invited to the regional final in June. The final takes place in London in September.

For more information Call 1800 818 680 or visit www.redkenevents.co.uk

Alfaparf Fantastic Hairdresser Awards Entry requirements Open to all salons, this competition includes creative and business categories.

Most important here is the Fantastic Colourist award – open to all hairdressers qualified for at least 12 months.

The brief Entrants must submit a written portfolio outlining their passion for their chosen category before they are invited to compete at the awards.

Colourists must choose one of four Alfaparf Milano colour trends and their style must complement a current fashion cut.

The prize The winner receives the prestigious title of Fantastic Colourist of the Year.

Key dates The closing date for entries is October.

For more information Call 045 856 490 or visit www.facebook.com/ alfaparffantastichairdresser

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IHF

NATIONAL HAIRDRESSING

CHAMPIONSHIPS 2013 Sunday 10th March 2013 at City West Hotel, Dublin

Enter the IHF National Hairdressing Championships and be a winner CATEGORIES

1 - Trainee Ladies Trend Cut 2 - Trainee Ladies Blow-dry 3 - Trainee Ladies Long Hair Up 4 - Senior Ladies Fashionable Hairstyle on Long Hair 5 - Men’s Freestyle 6 - Trainee Creative Fantasy

7 - Senior Classic Bridal 8 - Men’s Full Fashion 9 - Senior Ladies Full Fashion 10 - Senior Ladies Long Hair Up 11 - Senior Creative Fantasy 12 - Senior Ladies Creative Colour 13 - “Smart” Hair Photographic

WINNERS 2012

Competitions are open to all IHF members

Contact IHF Office: 056 8833808 / 086 6995003 Email: secretary@irishhairfed.com

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Beauty Services

Beauty call What if we told you we could make your salon more enticing and increase your client numbers and their spend? Find an extra square foot of space and you can offer additional beauty services – from nails to lashes, successful salons have embraced these extra services and are fast becoming one-stop shops for all things hair and beauty. Here’s why… eyeLashes Why? The eyelash industry is worth £110bn in the UK (E136bn) and is growing steadily in Ireland.

Service price guide E25 for corner lashes and E120 per application of full Mink Lashes, with E50 top-ups

required every four to six weeks.

Additional retail spend Specialist mascara and make-up remover products retail from E25 upwards.

Who’s doing it Le Chocolat, Limerick; Perfect Touch, Dublin; Karl Roberts Hair & Beauty Salon, Dublin.

Make-up Why? More than 80 per cent of people go to a salon to get their hair done for a big occasion, a recent survey from itandi Group found,

and professional make-up application is now in similar demand. According to Euromonitor, the European cosmetics industry is worth E67bn and is rising steadily.

Service price guide From E30.

Additional retail spend Customers go on to purchase an average E20 on products used during an application.

Who’s doing it Wilde, Donnybrook; Halo, Drogheda; Bellissimo, Galway.

Nails Why? Nails are the fastest growing beauty sector with nail polish sales alone increasing by

11 per cent in the last year, according to Euromonitor. Much of this is down to the demand for gel nails, nail art and the increased focus on nails in fashion editorial and on the catwalk.

Service price guide E10 for a file and polish, E25 for Shellac, E35 for Gelish three-week manicures, E60 for gels.

Additional retail spend E9 per take home nail varnish. Bedazzle clients with the most on-trend shades and watch those profits multiply.

Who’s doing it Blow, Dublin; Ritzy’s, Tullamore; Salon Euphoria, Malahide.

eyeBrows Why? According to Mintel, every major beauty retailer has an in-store eyebrow bar – treatments take as little as 10 minutes and there

has been a 40 per cent increase in custom in 2012.

Service price guide E10 for waxing, E18 for threading and from E30 for HD Brows.

Additional retail spend You can bolster your bar with a bustling trade for eyebrow pencils, tweezers and eyebrow growth products, priced from E10 upwards. Tweezers can fetch E35 per sale.

Who’s doing it Brown Sugar, Dublin; Bobs N Brows, Limerick; Ebano, Dublin.

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Decoderm nail varnish

motivate to accumulate Introducing new services to your salon will naturally bring a buzz at first. But how do you keep the excitement alive and the sales momentum up from one year to the next? Incentivise!

An Education

Paying for staff courses is a great way to motivate your team to reach retail sales and service targets. Not only does it add to their career development, it enhances your workforce, too.

Just for you

What motivates one staff member won’t motivate another, so mix up your incentives on a monthly basis or tailor them to individuals. Entering a competition might motivate an apprentice, whereas a half-day may appeal to a stylist with small children.

Dream barometer

Find out what each team member wants the most in 2013: a designer handbag? Spending money for a holiday? Post each dream on a chart and watch the competition grow and their dreams become reality.

Double your money

There’s nothing worse than a reward that’s instantly depleted by tax. A prize voucher means staff can enjoy their success in a store that they love.

Miracle grow

Cut price services, coupon sites – quick fixes to outdo the recession have been tried, tested and failed. Instead of cutting back, consider adding to your portfolio of products and services Everyone is looking for a bargain nowadays, so it can be tempting to think that discounts will draw in hordes of new clients.

However, those bargain hunters will soon be onto the next salon with the next deal, doing your business more harm in the long run.

Anthony Whitaker, an award-winning hairdresser who teaches salons to grow their businesses through seminars on management, marketing and money from Ireland to Australia, believes that the worst thing a salon can do is lower its prices when times are tough. “Every other commodity hasn’t got cheaper, so you have to be careful about cheapening your product in the long-term,” he says. “Instead of lowering prices, salons should offer a wider spectrum of services at different price points.”

Walk into any top Irish salon and those additional services are there to see. Alongside backwash treatments, smoothing treatments and burgeoning electrical appliance stands, sit colourful make-up and nail counters or a decadent, cascading curtain that sections off a beauty emporium. “There are so many good salons, so as a business you need something that makes you unique, gives your business a boost and lets you get ahead,” says Sean Taaffe, owner of six successful salons across Kerry.

“Beauty is the way to do it,” adds Sean, whose businesses now reap 10 per cent of turnover from beauty services.

At Wilde salon in Donnybrook, the salon began by introducing new make-up and nail

range Decoderm to the salon in September, which has helped to boost hair services, too.

“We offer make-up services in our salon to complement our other hair services. A typical client will have their hair styled and follow it with a make-up application, this could be for a birthday celebration, a black tie ball or a wedding,” says Marian Longmuir, codirector of the salon. “In recent months we’ve had a number of hen parties attending the salon, bringing up to a dozen friends at once, and since launching Decoderm there are an increased number of wedding bookings in for this year.” The salon’s Blowout Bar is reserved for big groups and has a patio and garden area where stylists look after hair and make-up. And with an in-house make-up artist and dedicated make-up brand, the salon is experiencing all sorts of extra demand. “We are now being asked to carry out both hair and make-up on photoshoots for glossy magazines,” explains Marian, which she says adds to the salon’s revenue stream and is great PR. Ultimately, if you approach it in the right manner, additional retail and services in your salon can really add to your business. As Alan Keville, owner of two Keville Hairdressing salons in Dublin and Wexford sums up: “There’s about 50 per cent profit on every bottle of shampoo that you sell, so additional retail items are the most profitable commodity you can have in your salon. It’s like having an extra stylist on your floor who is working for free.”

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Beauty Services

Sean Taaffe Hair & Beauty, Kerry

The lowdown With six salons across Kerry, salon owner Sean Taaffe can

to Wilde salon that it would have to start offering make-up services as more and more people began to look for a one-stop shop for both hair and beauty. The salon partnered with make-up and nails range Decoderm and now carries out an average of 20 make-up services a week.

Beauty menu Its make-up packages range from teaching teenagers the basics to girls’ night out services and bridal parties.

Most popular The salon’s evening Red Carpet Look service is the most in demand, and includes flawless make-up and false eyelashes.

Once the salon carries out a make-up service a client always purchases at least one product, of which the most popular are 3D Lip Gloss (E15.90), Aqua Foundation (E27.80) and Silk Filling Primer (E26).

“We have more than 5,000 fans on Facebook and a lot of our online retail sales come from them. We’re essentially an online shop as well as a salon” Pamela Morrissey, salon owner

Most popular

Make-up is the most profitable retail product in the salon; 90 per cent of clients who come to get their make-up done will purchase at least one of the products used at the end of the session.

The beautiful people Still not convinced an investment in beauty is worth it? See what the salons have to say...

SoBe Brown, Morrisons Quay, Cork

The lowdown Salon owner Pamela Morrissey decided to open an in-house nail

bar, The Nail Boutique, in 2010. It now accounts for 25 per cent of the salon’s profits.

Beauty menu The Nail Boutique offers full manicures and pedicures and also has OPI, Shellac, Gelish and Bio Nails products. It recently introduced ‘Manicures’ for men and has an online shop featuring all of its in-salon retail products.

Most popular The Cork salon is the flagship store for Bumble and bumble Ireland and stocks fragrance from exclusive, London-based brand, Miller Harris.

The salon also has an online retail shop that has helped boost sales by more than 50 per cent in a single year.

Sobe Brown

The lowdown It became obvious

Sean Taaffe, Killarney

Wilde Salon, Donnybrook, Dublin

attribute a major part of his business growth to additional beauty services. He first introduced a bridal and occasion make-up service back in 2006 at his Killarney salon and due to increasing popularity, he developed an onsite bridal suite at The Courtyard, Killarney salon. Today, there are now full make-up stations and nail bars at the brand’s Killorglin and ST2 salons, and beauty sales account for more than 10 per cent of the salons’ annual turnover.

Beauty menu The group has two full-time make-up artists onsite in the Killarney and Killorglin salons, and offers bridal and occasion services as well as stocking Fuchsia and Decoderm products. The ST2 salon also features a nail bar, spray tanning room and beauty salon.

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Brown Sugar, Blackrock

Brown Sugar, Dublin

Aviary Lane South Anne Street, Dublin

The lowdown Sisters Elaine and Pamela O’Sullivan opened their

boutique hair and make-up salon in 2012 and stock Becca make-up.

As well as having a full-time make-up artist in residence, the salon has made the make-up application space private and secluded, so clients don’t feel that they are on show.

Beauty menu Make-up application starts at E40 and is redeemable against any product, Mink Eyelashes start at E120 for first-time application, and E60 for top-ups.

Most popular The make-up range is outselling every hair product in the salon and although retail sales only account for 10 per cent of profits so far, there is no hard sell involved and most people spend E80 per transaction.

The lowdown Dublin salon

Aviary Lane

group Brown Sugar has always had make-up and hair as a joint venture, with the brand using and stocking its own specially formulated make-up line, Kohl. In 2011 the salon group decided to introduce HD Brows and Mink Lashes as well as semipermanent mascara after spotting an increasing trend for professional eyebrow care in the country.

Beauty menu Make-up application, Kohl make-up products, HD Brows, Mink Lashes, a nail bar featuring Gelish Nails and an exclusive range of Rockstar Tan products.

Most popular Prices for cult make-up and skincare range Kohl start at E18, HD Brows services start at E30 and Mink Lashes start at E120 for a first-time application.

“Make-up and hair go hand in hand. People want a wide range of products and services at different price points” Elaine O’Sullivan, salon co-owner

Dylan Bradshaw South William Street, Dublin

The lowdown Following a move to a 10,000sq ft premises in

db face make-up brushes

Dylan Bradshaw

“We pride ourselves on having our finger on the pulse – our clients know that and trust us when we introduce new elements into our salons. When the next big thing comes along we make sure we’re the first to have it”

Aviary Lane

Beauty Services

2009, the salon has seen a shift towards a one-stop shop mentality and decided to implement a range of hair and beauty products under one roof. It also created a Pamper Suite – a private room where a group of up to four can book in to have their hair, make-up and nails done.

Beauty menu Make-up application starts at E40, a make-up lesson costs E90 and is redeemable against Dylan Bradshaw’s in-house make-up range, db Face. Manicures at the nail bar start at E15.

Most popular The Pamper Package special is a blow dry, makeup application and file and polish for E100 per person.

“We saw a real gap in the market for women who are going to events straight from work or groups of girlfriends all going to the same event that want to get ready together” Dylan Bradshaw, salon owner

Mark O’Keeffe, Salon Owner

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Creative Head

Promotion

I want it all…

A salon that isn’t offering additional beauty services this year is a lonely salon indeed. So make sure you’re one step ahead in becoming a one-stop shop for all things beauty with make-up range, Decoderm More and more clients are looking for The One, that special salon that does it all for them: hair, make-up and nails. Branching out is no longer a luxury for hair salons; it’s a necessity. But choosing which beauty service to offer and which brand to partner up with can seem overwhelming.

Make-up and nails are ideal for salons just beginning to branch out into additional services as they can be easily integrated onto the salon floor and complement your hair services perfectly. So when it comes to choosing the make-up brand, it’s always best to see what other salons are offering.

Wilde salon in Donnybrook, Dublin, chose Decoderm after being impressed with the range and the professionalism of the brand. “The quality of the make-up, the amazing retail unit and the fact that Decoderm was exclusive to salons were the deciding factors for us to take it,” says salon co-director Marian Longmuir.

Decoderm offers a range of make-up, tools and nail polishes, from foundations and concealers to eye shadows, mascaras and eyelash curlers. The brand also provides a

comprehensive marketing pack, including product and model imagery, and a Decoderm representative is always available for assistance and support. A tester stand, retail display and application area are also available from Decoderm, along with mirror units and chairs.

Since launching Decoderm, Wilde salon now carries out about 20 make-up services a week, a figure which doubled over the Christmas and New Year period. “The initial buzz of introducing a range like Decoderm is hard to beat,” says Marian. “Our clientele expects the best and Decoderm has exceeded all expectations.”

The salon has also seen an increase in its retail revenue. “Once we carry out a make-up service, our clients will always purchase at least one product,” says Marian.

Decoderm promises to make your move into beauty as smooth as possible by supporting you every step of the way, from providing you with top-quality make-up that is paraben and perfume-free, through to placement advice for the retail stands and promotional material.

Find out what Decoderm can do for you – visit www.xpertpro.ie or call Alfaparf on 045 856 490

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fashion The colour is aubergine black

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We shot in a studio as we wanted the background to be secondary to the models

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Children of the revolutıon Love, power and seduction during the Bolshevik Revolution inspired Maria Gullace for her latest collection, ‘From Russia With Love’.

Using models with delicate strength, hair plays with texture and movement Photography Ben simpson

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Fashion Promotion

Hair Maria Gullace for Rakis on Collins, Australia Hair assistants Camilla di Bondy and Christina Aubry Make-up Belinda Zollo Styling Kate Carnegie

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Blonde reinvention

Get a fashion head start with the new Artelier collection from Toni&Guy, where classic ideas are transformed with texture and graphic colour placements to create a multitude of wearable styles

Photography troyt coburn

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Fashion

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Art direction Sacha Mascolo-Tarbuck Hair Toni&Guy International Artistic Team Make-up Alexandra Byrne Styling Michelle Duguid

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12/12/12 12:52:57

CERION CURVE

Straightening Iron

Professional styler for perfectly straightened hair or lively curls with a silky sheen.

see how it works

• Silver, high gloss curve insets on the outside edges form lively curls • Heats up particularly quickly and is, therefore, ready for use within seconds • Automatic Off function switches the straightener off automatically after 60 minutes • Individual temperature setting (120°C – 230°C) can be selected for each type of hair • The rounded, flexible plates with edge protectors slide gently through the hair and provide protection against excessive pressure • Dark black, ceramic and tourmaline coated plates

lively curls

perfectly straight

- Optimum, even heat distribution

- The hair is shaped gently and gains a new shine

- Nurturing ions promote the absorption of natural moisture into the hair

• A lot of freedom of movement, no tangle of cables due to a 360° rotating joint and 3m cable • Elegant, high gloss surface

IN THE RANGE

Tondeo Cerion Curve Mini

Tondeo Cerion Wave

Tondeo Cerion Wave Mini

AVAILABLE FROM ESSENTIAL SALON SUPPLIES D e l t a Retail Park, Ballysimon Road, Limerick | 061-212-028 R e d C o w R e t a i l Centre, Robin Hood Road, Ballymount, Dublin 22 | 01-459-54 7 2 info@essentialsalon.ie | www.essentialsalon.ie December2012-Tondeo-SP-01.indd 2

08/11/2012 09:48:55

THE LAST WORD

Retail is in the detail

Failure to prescribe products to clients will see your profits and their personal image dwindle, warns Caroline Foley-Kearns

If you went to a doctor with an illness and they sent you home without a prescription, how would you feel? Like you had wasted money and possibly not received expert advice, no doubt. The same principle applies to salon clients. They can go many places for a haircut, but most clients are really coming to your salon for a ‘look’. If they cannot recreate that look at home or maintain their colour, they will think they’ve received a bad service, when actually all they needed from you was some professional products and the right advice.

Retail is an integral part of any high street business, but it seems to be the one area that even the most successful salons struggle with. It adds another dimension to a client’s overall salon experience and at the same time creates an incremental profit stream for your salon. But that’s not all – retail also provides a framework from which you can build trusted adviser relationships.

Providing clients with an aftercare service is crucial to a salon as it portrays a professional image, and partnering with an innovative product company strengthens your salon brand further and iterates your commitment to quality. No longer is retailing a stylist’s luxury, it’s now an inherent part of their job description.

To get the best out of your team, don’t push them to sell; show them how to teach. With a major focus on retail in every area of your salon, it will come naturally to your stylists, as they will be so familiar and confident working with the products.

Don’t forget how you display your retail either.

Windows that are well lit, artistic and eye-catching are key to attracting clients through your door, yet most salons ignore them or pay little attention. You should look at your salon exterior and window frontage as ‘free advertising’ – and use it.

Clear product pricing is another must, as many clients perceive salon retail to be expensive; we combine gift vouchers with product samples and more often than not clients purchase a product when redeeming the voucher.

There are many things for you to consider to get retail right in your salon, and you mustn’t forget, as the great Vidal Sassoon once said of clients: “If they don’t look good, you won’t look good”.

Caroline Foley-Kearns is the owner of Caroline Hair Creations in New Ross and www.hair.ie. Want to have your say?

Email sarah@headmag.ie

Creative Head Ireland 50

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13/12/12 15:10:28

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28/11/2012 22:33

see coloUr in a NEW light.

The first sheer colour that‘s luminous in every kind of light.

Up to 70% more Light Reflection* & Superior Hair Protection* Up to 100% grey/white coverage with a sheer result Easy to get started – same 1:1 mixing ratio & Welloxon Perfect developer For more information, contact your Wella Professionals Account Manager, call 01 4160900 or visit www.wella.com like us on facebook

*Colour after colour, versus our biggest global competitor on a blonde shade

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20/09/2012 09:55