Creative HEAD Ireland January/February 2015

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JANUARY/FEBRUARY 2015 CREATIVEHEADMAG.COM

MORE, MORE, MORE! MAKE 2015 YOUR BIGGEST YEAR YET

Editor’s letter

30 39

hello...

NEW YEAR, NEW YOU – at least that’s how the old saying goes. There’s no better time than January to rethink and revamp your life and your business. Consider it a spring clean of sorts, with the opportunity to reimagine your business ethos and reconsider the service you’re giving your clients. In this issue of Creative HEAD Ireland, we’re supplying you with the tools to remake your business from the ground up – from a rundown of the most essential courses that will allow your stylists to offer even more to your clients (page 39), to an insight into why hairdressing produces such happy employees (page 44) and how you can change the way your clients see you (page 46). As well as practical business solutions, we’ve got inspirational shoots from James Earnshaw (page 54) and the Schwarzkopf Professional Young Artistic Team (page 48) and insights into how ‘greening’ your salon can provide a holistic service (page 58). Whatever changes you decide to make, seize the opportunity to dive into 2015 with gusto!

Rosemary Mac Cabe Editor

rosemary@headmag.ie Creative HEAD Magazine CREATIVE HEAD IRELAND

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@creativeheadirl

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January/February

WHAT’S INSIDE 22

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BIG IDEA

The moodwall at Aviary Lane in Dublin is helping stylists connect to their creativity

MORE, MORE, MORE! MAKE 2015 YOUR BIGGEST YEAR YET

ON THE COVER Great Lengths Ireland

LAST WORD

58

54

Kevin Bodenham looks to the natural world for inspiration

EDITOR ROSEMARY MAC CABE

CHIEF SUB EDITOR ADAM WOOD

SPECIAL PROJECTS MANAGER WRITE TO US AT: Creative HEAD Ireland JOANNA ANDERSEN

ART DIRECTOR NICK JABBAL

ONLINE EDITOR AMY WOOD

EDITOR IN CHIEF AMANDA NOTTAGE

ART GRAEME WHITE

ADVERTISING LAURA TUCKER

PUBLISHER CATHERINE HANDCOCK

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6-9 Trinity Street Dublin 2 01 617 7947 rosemary@headmag.ie

FASHION

James Earnshaw takes on avant-garde futurism with this graphical collection

Creative HEAD Ireland is published 6 times a year by Alfol Ltd. Creative HEAD is a registered trademark. No part of this magazine may be reproduced without prior permission of the publisher. All information correct at time of going to press. Printing by Buxton Press.

Creative HEAD Ireland is printed on paper certified as being from sustainable sources using only vegetable-based inks. Printed by Buxton Press, Environmental Printer of the Year and Printing Company of the Year.

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Introducing Wella Professionals ELEMENTS The new Care range that is free of sulfates, parabens and artificial colourants and doesn‘t compromise on product performance. Inspired by the life force of trees, Wella Professionals Elements features a NuTREE complex enriched with natural tree extract to provide up to 10 times more keratin protection* for renewed hair vitality. With a captivating fragrance and a luxurious lather, discover the range that will delight your ingredients conscious clients.

The range consists of:

NEW

•

Renewing shampoo that renews the moisture of the hair, preserving and nourishing it from root to tip whilst creating the ultimate luxurious lather experience.

•

Lightweight renewing conditioner that strengthens each hair fibre from within, helping repair and preserve hair’s natural vitality.

•

Renewing mask that intensively restores and preserves the natural inner structure and strength of the hair.

• Conditioning leave-in spray that cares and protects hair from day to day stress and gives a gentle hold.

WELLA PROFESSIONALS

For further information or to stock the Elements Range please contact your Wella Account Manager or call 01 4160900 / 1800246100 *shampoo and conditioner or shampoo and mask versus non conditioning shampoo

Elements ad CH.indd 2

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ECO IT! Discover your green side with Paul Mitchell Tea Tree System

WATCH IT! See Johanna Cree Brown’s new wave collaboration with director Roger Spy

BOOK IT! For business inspiration and networking aplenty, buy your Salon Smart 2015 tickets now!

LOVE IT! Inspirational collections, such as this by Heading Out Hair & Beauty

SEE IT! Go behind the scenes at Great Lengths Ireland’s S/S15 shoot

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The edit THE NEWS AND KNOW-HOW FROM YOUR INDUSTRY

AGE-DEFYING HAIRCARE TIPPED FOR A TOP 2015

ANTI-AGEING HAIRCARE is one of the key emerging trends of the New Year, according to research by Mintel, highlighting a raft of new opportunities for salons.

According to Mintel’s Global New Product Database, almost half of consumers are interested in using anti-ageing haircare ingredients and an additional 19 per cent would pay more for them, yet only three per cent of global hair launches carried an antiageing claim last year.

Aviary Lane in Dublin 2 worked with up-and-coming photographer Conor Clinch earlier this year to create its Amazing Women series, showcasing older women who make up the bulk of the clientele interested in antiageing. Elaine Sullivan, co-owner and creative director at Aviary Lane, said: “We cater to a wide range of customers, many of whom fall into the older demographic. Using anti-ageing treatments locks in shine, which always seems to disappear as women get older.”

Dylan Bradshaw, owner of Dylan Bradshaw Salon and Academy, believes catering to this older market is key as these clients are keen to spend on products. He explained: “We like to look after these clients as they visit the salon more regularly and tend to spend more on luxury professional haircare products. This client group specifically likes to continue the salon experience at home.”

Another trend expected to boom next year is men visiting the salon for a variety of treatments such as beard trimming – 42 per cent of people say it’s fashionable for men to have beards, though 39 per cent say they feel pressure from others to keep their facial hair neat and tidy.

Emmett Byrne, owner of The Butcher Barber in Dublin, said: “We offer services targeted at the fashion-conscious male, such as beard trims. Beards have become a key statement at London Collections: Men.”

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Bumble unveils S/S15 trends BUMBLE AND BUMBLE salons were treated to an intimate trends session with session stylist Lyndell Mansfield, who’s recently worked with the brand on fashion week shows such as Anya Hindmarch. She showcased S/S15 trends Au Naturel, Low Maintenance, One of a Kind and Handworked Organic, while Bumble and bumble educator Bea Watson quizzed her on her career and celebrity clients such as Beth Ditto, Noomi Rapace and Paloma Faith. The event also revealed a competition to win a stylist kit curated by Bb. global artistic director Laurent Philippon and a trip to New York to attend the Bb. University, among other prizes. For details, email hairfashionandfantasy@bumbleandbumble.co.uk

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NEW YEAR COUTURE WELLA PROFESSIONALS is beginning 2015 with a bang by unveiling Couture Colour services; bespoke hair colour created by master colourists to boost salon revenue and client satisfaction. Inspired by the bespoke craftsmanship of couture fashion, the Couture Colour service, from the personalised consultation to the final treatment and look, is designed to delight clients by combining Wella Professionals’ colour portfolio with a designer hair service – for premium results tailored to your clients’ needs.

THE ART OF GIVING

THE TEAM at Patrick Gildea Hairdressing in Donegal came together to donate toys to the St Vincent de Paul toy appeal, providing gifts for children whose families are unable to give at Christmas. The team said: “Christmas can be stressful for families. We thought that we should donate to the Letterkenny St Vincent de Paul toy appeal and we were all very excited about buying toys that would make some local children very happy on Christmas morning – and delighted that we were in the position to give something back to the community.”

Austin-Smith wins IHF Icon honour THE FANTASTIC HAIRDRESSER Company’s Alan Austin-Smith was the recipient of the Irish Hair Federation’s International Icon Award for 2014 – an award that recognises those whose high standards have placed them firmly in the upper echelons of the hairdressing industry.

In presenting the award, IHF president Gerry Hynes, said: “Alan fits the absolute profile for this award. International Icons are visionaries, revolutionaries and trendsetters who have shaped the course of hair history.”

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Austin-Smith established the Fantastic Hairdresser Company (formerly CPM Skills Training) 24 years ago, with the aim of addressing inadequate training within the industry and bringing back the fervour, productivity and excellence that make Irish hairdressers among the best in the world.

His latest brainchild is the creation of a capsule range of quality hair products, sales of which provide funds for the Fantastic Hairdresser ‘Butterfly Scolarship’, helping to raise standards of stylist education.

❤ WE LOVE

FROM KIMYE to Brangelina, we love fusion at Creative HEAD Ireland, so imagine our excitement when we saw Stylbrid 9 from Sebastian Professional. It’s a micro-spray mousse that’s a primer and styler hybrid, offering clients shine, texture, volume and definition.

FOR MORE New Year retail ideas, turn to page 14

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#CHedit

59%

of consumers believe it looks unprofessional for men to have an ungroomed face in the workplace, according to Mintel’s Men’s and Women’s Shaving and Hair Removal report

WELLA COLOUR GRADUATES CELEBRATE

MY months

AHEAD What January and February have in store...

JOY HAWKRIDGE WHETSTONE AVEDA SALON, DUBLIN

I’m always on the lookout for more creative ways to promote the salon.

Aveda is also launching a new Enlightener toner series for blonde hair as well as a new Hair Thickening Tonic and an Intense Smoothing Masque, so we’ll be getting some fabulous models to try the products out.

ELAINE CROFTON BELLISSIMO ACADEMY, LIMERICK GRADUATES FROM THE Wella Master Colour Programme got the opportunity to showcase their creativity and individuality through their portfolio at an inspirational celebration of their achievement.

Held at the Wella Studio in Dublin, The Master Colour Programme is an in-depth colour course billed as a journey to colour mastery with four stages. It begins with the fundamentals of colour and goes through to understanding the role of fashion in colouring, taking an in-depth look alongside a leading guest colourist and, in the final stages, qualifying as a Master Colour Expert and being able to join the ranks of the country’s elite colourists.

The newest bunch of graduates are, pictured above, clockwise from left with Wella Studio manager Cleo McCormack: Sarah Flanagan of House of Colour Drogheda, Lauren Doherty of Bellissimo Hair, Claire Allen of Claire Allen’s Hair, Leanne Lennon and Emma Haretty of Beyond Vanity, Anna Long of Fusion Hair and Beauty, Sarah Creenane of Storm Hairdressing, Susan Hagan of Hodgins Hair Design, Ashley Birchall of Scene Hairdressing, Martina Steward of Artisan 2, Maria Martinez of Robert Chambers, Fiona O’Brien and Anita Lynch of Patrick Gildea Hairdressing, Ruth Gaynor of The Colour Lounge, Amy Bejaoui of House of Colour Charlestown and Treasa Dollard of Anna Furlong.

Join salon owners at the summit THE SALON OWNERS SUMMIT is a one-of-akind annual conference for the hair and beauty industry, bringing together Europe’s top salon owners, entrepreneurs and industry veterans to showcase how the world’s best salons will embrace marketing in 2015.

The one-day conference takes place on

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12 January in Dublin’s Marker Hotel and will feature industry insiders sharing their hard-fought wisdom – including Fantastic Hairdresser Company founder Alan AustinSmith, Dublin salon owner Dylan Bradshaw, Scottish salon chain owner Lilac Miller and blogger and entrepreneur Niall Harbison.

This month sees the launch of our new Academy Collection 2015, Geo-Abstract, inspired by hairdressing icons.

Ten stylists are embarking on Wella’s bespoke in-house master colour programme, and we’ll be returning to the interview selection process for the City & Guilds 12-month diploma course for April.

JENNIFER FORDE SOBE BROWN, CORK

We’re winding down from the busy festive season, so our team can come together and discuss the upcoming trends.

We’ve already been brainstorming in preparation and we’re hosting a hair show in the salon. We’re also revamping our logo this year, making it more distinctive and in turn promoting continuity within our brand.

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THE BUSINESS EDIT FINDING YOUR NICHE NOW’S THE TIME TO CREATE A UNIQUE SELLING POINT AND STAND OUT FROM THE CROWD IT CAN BE DIFFICULT to find ways to stand out as a salon.

Sometimes it may seem that anything you can do, the salon down the road can also do and, quite often, at a lower price.

One way to mark yourself out to clients is by stocking a niche line of products – giving clients a retail offering that they won’t find elsewhere and, very often, haven’t even heard of.

For Elaine Sullivan, co-owner of Aviary Lane in Dublin, stocking an unusual line of products – such as Italian brand Davines – made perfect sense. “If you are a boutique it’s important to have something different,” she says. “There were so many parallels between Davines and Aviary Lane – and the products themselves are anything but generic.”

Similarly, PREEN’s Katherine Sweeney wanted to differentiate her salon from other local rivals. “I wanted to offer our clients something a little bit different,” she explains, and Katherine found that difference in Australian brand KEVIN.MURPHY. “It was a perfect fit for our brand – all of the

RISING STAR

Why did you want to be a hairdresser?

I’ve always had a strong interest in the latest fashion trends and celebrity looks and I even studied fashion for a year, but I realised styling hair was for me – it’s where I could be most creative.

products are sulphate, paraben and cruelty-free. Being more exclusive helps us stand out from the crowd.”

Going for a niche, however, needn’t mean cutting ties with the big boys; at Dylan Bradshaw, L’Oréal Group-owned premium brand Shu Uemura Art of Hair manages to reflect the salon’s exclusive and boutique-style feel.

“Having a haircare range like Shu Uemura Art of Hair reflects our exclusive and boutique-style aspects,” says salon owner Dylan Bradshaw. “Our clients recognise that the partnership of these luxury brands creates an experience that can’t be replicated.”

But there are, of course, elements to going niche that may put some salons off: “Davines was a scary range because it’s so vast and our opening order was enormous – that can really scare salon owners and it can be disconcerting to bring in something you’re not familiar with,” says Aviary Lane’s Elaine Sullivan. “Nothing great ever came from inside a comfort zone.”

What have been your career highlights so far?

A big highlight for me was qualifying in Brown Sugar, and then being offered a place at the Sugar Cubed salon. It has opened a lot of doors for me, and I’ve worked at many photoshoots and fashion shows already.

Where do you see yourself in 10 years?

In 10 years I see myself hopefully doing more session work, travelling the world and working behind the scenes at different fashion weeks.

Ideally, I’d like to be working with big celebrities and helping to set trends.

What would be your dream hairdressing gig?

Working on the Victoria’s Secret fashion show or touring with an A-list star!

NAME: AMANDA DARCY-SOLAN AGE: 23 SALON: SUGAR CUBED

12

CREATIVE HEAD IRELAND

IT CAN BE frustrating, even heart-breaking, to see someone be negative about what you and your team work so hard on, but this is a time when you need to compartmentalise your emotions and be professional.

Social media expert Emma Harris from Summersby Social helps many salons with their social media needs. She advises to respond to negative feedback as soon as possible – whatever you do, never just leave it. “No response on your part will appear as though you’re trying to ignore the issue,” she advises. “If you don’t respond, or worse – delete negative comments – then you’re more likely to cause anger and more ranting.”

While such comments may stir emotions in the salon, it’s crucial to keep a cool head; think carefully before responding and showing empathy. “Take time to put yourself in your customer’s position and see from their point of view. This will help you understand why they have made a complaint or are frustrated,” adds Emma. “Remember, they don’t know hair as well as you do, so try to patiently explain things.”

Politeness will mean a great deal in what could be a heated situation. Thank the user for their feedback and let them know you’re sorry they feel that way. Showing respect and understanding will go a long way to how your salon is perceived. Then, ensure that the discussion is taken offline.

“Send a private message, email or phone call – you could try offering them the manager’s phone number,” explains Emma.

“Once you have a private conversation then you can maybe offer a token to let them know you’re willing to help make it right.” Offer a discount or a free treatment to entice them back to the salon, or offer to rectify any actual hair problems. But be

HOW TO HANDLE SOCIAL MEDIA NEGATIVITY

warned – don’t do this too publicly as others could try to get something for nothing!

Once you have a resolution, then it’s fine to ask the person to remove their original comment or to make a positive one. But a salon shouldn’t remove the comment themselves. If the comment stays then it might be a good idea to respond publicly and explain that you’re happy to have reached a resolution.

WHEN FEEDBACK IS NEGATIVE, THE TEMPTATION TO DELETE OR TAP OUT A KNEE-JERK REACTION CAN BE OVERWHELMING

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But there is a limit. If a comment, review or tweet is simply offensive, with personal character slurs or swearing about you or your team, then “it would be reasonable to ban the individual concerned,” explains Emma.

“We need to make our teams aware of the implications of everything posted online,” adds UK salon owner Karine Jackson. “Social media can be a great tool to connect with clients. I make it clear in all team meetings that staff members are not allowed to use inappropriate language, engage in arguments or upload unsuitable images in conjunction with the salon, as this can be harmful to all of us. Always be aware of your social media footprint.”

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#CHedit

KENT.SALON takes the hard work out of styling – the metal heads of these ceramic brushes heat up quickly and hold on to the heat, resulting in faster blow-drying and quicker, more accurate styling.

Add extra shots to your mocha latte and cappuccino brunettes with Igora Royal High Power Browns from Schwarzkopf Professional.

In a hurry? Grab TIGI’s new reformulated copyright©olour rich crème activators for up to 45 per cent faster mixing.

IN-SALON SERVICE +44 (0)844 844 0944 tigicopyrightcolour.com

IN-SALON SERVICE +44 (0)1296 314100 schwarzkopfprofessional.co.uk

RRP from €26 021 421 7482 nationalbeauty.ie

It’s the time of year for myriad complaints of dull, tired hair – which is where Revlon Professional Interactives Shine Up Shampoo, a fortifying vitamin shampoo that brings volume, strength and shine, comes in.

RRP €11.35 +44 (0)20 7391 7440 revlonprofessional.com

COLOUR CLOSE-UP

Welcome the art of mixology into the salon with the launch of the Colour Conditioning Cocktail Bar from Fudge. Available in red, blonde, brunette, copper and mahogany, the shots are designed to boost both colour and shine, offering oodles of hue fusions without long-term commitment. Get mixing!

IN-SALON SERVICE +44 (0)20 7845 6333 fudge.com/professionals

Frizzy-hair horrors causing headaches for your clients?

Introduce them to Care & Style 2-Phase Detangling Conditioner from Affinage.

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Super-fine, super-dry new formula Infinium hairspray from L’Oréal Professionnel instantly fixes hair when backcombing, tousling, defining and more.

RRP from €3.67 (75ml) 01 604 5918 lorealprofessionnel.co.uk

Clients can treat themselves with an exclusive Pureology wash bag, containing a specially formulated shampoo and conditioner set with a range to suit every hair type.

RRP from €39.30 01 604 5918 lorealprofessionnel.co.uk

Welcome the reinvention of MAGMA by Blondor, a pigmented lightener that revolutionises the lift and tone process.

RRP €9.45

IN-SALON SERVICE

053 912 3681

01 416 0900

affinage.com

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STOCK

OPTIONS

OUR PICK OF THE LAUNCHES TO STACK ON SHELVES, ADD TO MENUS AND SHARE WITH YOUR STYLISTS

NATURAL SELECTION

LAUNCH OF THE MONTH

‘Less is more’ is the thinking behind the new Wella Professionals care range, Elements. Inspired by nature, the line-up of four products is free from sulphates, parabens and artificial colourants, and is enriched with tree extract and Wella Professionals’ nuTREE complex, to provide up to 10-times more keratin protection to shield the hair and inject life back into the roots. Clients will lap up the luxurious lather of the Renewing Shampoo, while the Lightweight Renewing Conditioner strengthens each hair fibre from within and its Renewing Mask intensively restores and preserves its natural inner structure. But we’re really excited about the Conditioning Leave-In Spray, a clever dual-phase spray that cares and protects hair from daily stress while providing hair gentle hold.

It’s elementary, my dears.

RRP from €13.50 01 416 0900 wella.com

IT’S ALL ABOUT... EXTENSIONS The Professional Selective Collection from Balmain Hair showcases new silk bonds, a new colouring process and hair that’s infused with silk proteins for the shiniest lengths that look oh-so natural.

This Pearl Gloss Styler from hair extensions specialists Great Lengths was crowned ‘Best Defining Styler’ in the 2014 Hair Awards and you can see why. The product promises clients incredible control and high shine.

IN-SALON SERVICE

RRP €14.50

+44 (0)1323 842288

+44 (0)113 278 1292

balmainhair.com

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greatlengths.co.uk

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#CHedit

Inside story MYLA & DAVIS BRIXTON, UK

KATYA DAVIES HAS unveiled her third Myla and Davis salon, this time in the South London locale of Brixton. According to Katya, the area seemed like the next natural location: “We feel the vibrant and friendly community reflects our brand.” It’s a labour of love for the team, who helped design the salon themselves, taking inspiration from London – new stores, coffee shops, galleries and more. “We want each of our salons to have its own identity,” explains Katya. “Our Brixton salon has a fresh, minimal aesthetic with clean lines and hanging fluorescent lights, and we worked with the Fresh Flower Company to have lots of plants.” Inside, along with Wella Professionals and Bumble and bumble products, you’ll find a mix of new team members and existing ones from the other salons, including manager Jess, Myla & Davis’s first graduate stylist. Seems the brand has a knack at growing talent, too!

HOT BUYS CALL THE TUNE

now open

Salon Ambience’s Flute chair with pump and lock is a lesson in modern baroque – perfect for jazzing up an otherwise minimalist salon.

From €979 Call ESS on 061 212 028 salonambience.com

LUXSTYLE HAIR & BEAUTY, ROSCOMMON SEE MORE deals from Salon Ambience in the brochure, free with Creative HEAD Ireland!

16

There is a distinctly retro feel to Luxstyle in the county’s capital. Owner Lukasz Smolinski did the décor himself, focusing on the positivity of the colour orange.

It's not how much hair colour costs to make, It's how much it costs to sell.

Are you p aying m ore t han you should for hair colour?

Talk t o Colour Savers about keeping mo re of t he money you earn!

Colour Savers are a new company offering hair colour at the very best p rices available.

As an on line company we work to reduce our costs, passing these savings back to salon owners.

#CHedit

LIFE LESSONS DAVID CAMPBELL, DIRECTOR AND OWNER, HOUSE OF COLOUR

Education builds heroes. We never stop learning, both in terms of skills and on a personal level. Everybody, no matter how long they are doing something, should always keep trying to get better. We have built everything on education and all of our team members have a yearlong training programme in place.

Passion is everything. At a very early age I learnt about passion and understood that you don’t necessarily have to have a gift for things if you feel passionately about them.

If you’re passionate about your job, then it’s not a job.

The team is crucial; no one can go it alone.

A team must be formed carefully, ensuring that the right personalities complement one another and blend well; we discovered this very early on. If the blend isn’t correct, it doesn’t matter how talented somebody is – chances are they will fail. Even when we interview now, it’s about fitting in with the team first and talent second, and establishing whether the interviewee is a fan of our group as well as of hairdressing in general!

Create a culture. We have developed a strong culture in our group that we call ‘quality culture’.

From the start the team is taught about the best way to succeed, both professionally and in life.

Our quality culture runs through everything we do, from education to guests to hairdressing.

Preparation is key. We prepare for everything: bootcamps eight weeks before any event; research; planning and practice. One of our mantras is: fail to prepare, prepare to fail. We understand it is about the journey rather than the result. You have to lose to learn how to win. For us, it’s all about taking part and growing.

Being small doesn’t mean thinking small. We started with nine people in a salon and nobody had ever heard of us. Within six months, we had won the L’Oréal Colour Trophy. Within four years we had four salons, an academy and 50 people in the group. We now have seven salons, two academies, a beauty salon and a team of more than 110. We are the most award-winning group in the history of Irish hairdressing and we feel like we haven’t even started yet.

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#CHedit Mu mmy time – baking cupcak es with Darcy #welovecake

Bridal hair on the fab Louise #Iloveupstyling

Colour change #ombre #balayage

In the frame

Katrina Kelly of K2Hair in Glasnevin, Dublin, gets snapping SNAP AND SEND Want to give us a snapshot of your hair world?

Tweet us @creativeheadirl

A beautif ul bride, my friend Marie Byrne #wedding

My fanta sy pie ce for the Alfaparf Fanta stic Ha ird resser Awards at the DoubleTree by Hilton

My client Carol always lets me get scissor-happy #trust #shorthair

My fab client today wearin g waves #vinta ge #fresht wist

What could this be?! #hair #creat ive

To-do list the hottest happenings this month and next…

19 January

20

RIGHT TO THE TOP

Couture Colour is Wella’s latest innovation in colour – showing you how you can offer a high-end colouring service to your clients. Consider this, the Access Couture Colour event, your introduction.

Call 01 416 0900

08 February

GET READY

The Wella Studio Dublin will play host to a TrendVision Insight event – the perfect starting point for 2015’s TrendVision Award hopefuls.

Call 01 416 0900

15 February

Jayde modelling a gothic look for me

TIME OUT

It’s the closing date for entries to the Irish Hairdressing Business Awards, the industry event that recognises business smarts.

Tickets and entry forms are available at ihbaawards.ie CREATIVE HEAD IRELAND

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AND YOU’LL RECEIVE THE NEW WELLA PROFESSIONALS ELEMENTS SHAMPOO, CONDITIONER AND MASK – THE FIRST CARE SYSTEM BY WELLA PROFESSIONALS THAT IS FREE OF SULPHATES, PARABENS AND ARTIFICIAL COLOURANTS AND INSPIRED BY THE LIFE FORCE OF TREES. ELEMENTS CONTAINS THE NUTREE COMPLEX, DEVELOPED BY WELLA PROFESSIONALS SCIENTISTS AND ENRICHED WITH TREE EXTRACT TO HELP PROTECT HAIR AGAINST KERATIN DEGRADATION, WORTH €45.50.

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MORE, MORE, MORE! MAKE 2015 YOUR BIGGEST YEAR YET

In print ● online ● everywhere!

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MORE, MORE, MORE! MAKE 2015 YOUR BIGGEST YEAR YET

In print ● online ● everywhere!

IRELAND

MORE, MORE, MORE! MAKE 2015 YOUR BIGGEST YEAR YET

In print ● online ● everywhere! €7.50 JAN/FEB 2015

In print ● online ● everywhere!

IRELAND

MAKE 2015 YOUR BIGGEST YEAR YET

€7.50 JAN/FEB 2015

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#CHedit

BIG IDEA

WALLPAPER, PASTED AT AVIARY LANE in Dublin, one of the most striking features is the salon’s moodboard wall – a cacophony of magazine clippings and cut-outs, photographs of beautiful haircuts and colours juxtaposed with moody fashion photography, striking advertisements and multi-coloured interiors shots, design details and graphic prints. “It’s our living moodboard,” explains Luke Gibney, the salon manager.

“It changes with the seasons, as well as the moods and whims of staff and clients. It’s where we go to experiment with ideas and inspiration – a space where stylists can thrash out their creativity, either alone or with their colleagues.” It’s an inspired way of looking at inspiration; the client’s eye can be caught by a photograph on the wall beside them in the dedicated room that Aviary Lane’s stylists use for private consultations and transformations. The mood wall is the stylists’ creativity come to life – an ever-changing canvas to provoke and encourage new ideas.

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THE FINAL COUNTDOWN 24

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THE WAIT IS ALMOST OVER FOR THE SCHWARZKOPF PROFESSIONAL IRISH HAIRDRESSING BUSINESS AWARDS – BUT THERE’S STILL TIME TO SUBMIT YOUR ENTRIES AND WIN THE RECOGNITION YOUR BUSINESS DESERVES

IF THE HAIRDRESSING industry could be distilled, it would separate into two crucial ingredients: creativity and business sense. For those creative stylists whose careers have led them to own their own businesses, the importance of cutting, styling and colouring skills often pales in comparison with the need for smart accounting decisions, marketing know-how and recognising opportunities for growth.

It’s fitting, then, that on 29 March the best of the hair industry will come together in Dublin’s RDS to recognise those who have excelled in business, whether that’s in terms of customer service, social media, marketing, training or retailing skills.

It’s an opportunity to celebrate the nuts and bolts of an industry that, to an outsider looking in, might seem like a lot of fun and games, glitter and hairspray, when in fact it’s a business that can only thrive with the right foundations.

So what are you waiting for? If you think you’ve got it right this year, get entering your salon in one of nine categories, and show your industry peers how it’s really done.

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THIS YEAR’S CEREMONY WILL BE BIGGER AND BETTER THAN EVER, HELD AT THE PRESTIGIOUS RDS IN THE CENTRE OF DUBLIN, THE PERFECT FIT FOR THE EXCITEMENT AND GLAMOUR OF

THE SCHWARZKOPF PROFESSIONAL IRISH HAIRDRESSING BUSINESS AWARDS

Sunday 29th March 2015 is set to be a big date in the Irish hairdressing calendar as this is also the same date as the IHF Championships 2015! This means that you’ll be able to attend the Schwarzkopf Professional Irish Hairdressing Business Awards for the lunchtime ceremony at the RDS, then pop across the road to the Double Tree by Hilton Hotel for the IHF Championships in the evening – a perfect way to celebrate the industry, both best in business and creative. The deadline for salons to enter the competition is close of business on Sunday 15th February 2015 – so visit ihbawards.ie today to enter!

“WINNING THESE AWARDS REALLY ENCOURAGED OUR TEAM AND GAVE THEM A REAL BUZZ TO DO MORE! WE COULDN’T DO IT WITHOUT THEM. IT ALSO MAKES OUR CLIENTS AWARE WE STRIVE TO BE THE BEST” PAUL MEEKIN, PARTNERS

DIVIDE & CONQUER

CONNAUGHT/DUBLIN/ CUSTOMER CARE AWARD OPEN TO all salons. Delivering first-class customer service as second nature, all the small touches are LEINSTER/MUNSTER/ considered, extra services and added value offered at every turn. If this sounds like your salon you ULSTER/NATIONAL could be our Customer Care award winner.

SALON OF THE YEAR IS YOUR SALON SIMPLY THE BEST? Have you MARKETING SALON AWARD got everything from technical excellence, customer OPEN TO all salons. Print, word of mouth, social media, whatever you do to market your salon, Schwarzkopf Professional wants to know about it!

RECEPTION/ FRONT OF HOUSE AWARD OPEN TO all salons who can demonstrate that their reception team is the best around. Schwarzkopf Professional wants to know what makes them stand out from the crowd and just how they do it.

service, retail and out of salon activities down to a fine art? If so, these regional salon categories are your chance to shout loud and proud about what you do best. This category is open to anyone with up to five salons but the entry should be based on just one salon. Dublin Salon of the Year entries should be from any salon located in the county or city of Dublin only. The winners from each region are automatically put forward to compete against one another for the overall National Salon of the Year 2014 title.

DUBLIN/LEINSTER/ SALON DESIGN AWARD OPEN TO all salons that can show a stunning and CONNACHT/MUNSTER/ unique salon interior. If your salon wows from the outside in, then this is the award for you.

ULSTER/NATIONAL TRAINEE OF THE YEAR TRAINING AWARD GOT A SHINING STAR IN THE SALON? OPEN TO a salon that has a staff training strategy in place. If developing and educating your team is a focus and strength for your salon then impress the judges with your training excellence to be in with a chance of winning.

WEBSITE OF THE YEAR OPEN TO any salon with a website. At the first

stage of judging, five members of the public will be given the salon name and postal address, to see how easy the site is to find. For the second stage, judges will be given the web address to assess site content and user-friendliness.

That trainee who’s always up for the extra responsibility, looking for all opportunities, learning everything from everyone? Then encourage them to enter Trainee of the Year.

Open to any trainee who has been in training for a minimum of 12 months and a maximum of four years up to the end of June 2014.

The entry should be put together and submitted by the trainee themselves, but with the help and input of the salon owner/manager. You can enter more than one trainee per salon. The winners from each region are automatically put forward to compete against each other for the overall national trainee of the year 2014 title.

SCHWARZKOPF RETAIL SALON OF THE YEAR OPEN TO any salon that stocks one or more

Schwarzkopf Professional retail lines and where the Schwarzkopf Professional products account for at least 50 per cent of total retail turnover.

THE SCHWARZKOPF PROFESSIONAL IRISH HAIRDRESSING BUSINESS AWARDS TAKE PLACE ON 29 MARCH AT RDS, DUBLIN. DEADLINE FOR ENTRIES IS 15 FEBRUARY. FOR TICKETS OR TO DOWNLOAD AN ENTRY FORM, VISIT IHBAWARDS.IE

CREATIVE HEAD IRELAND

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The Platinum Young Talent winning look by Nestor Sanchez Gomez

Scene IT WAS CELEBRATION time for the Taiwan and UK teams at the International Wella TrendVision Awards in Monte Carlo, as the platinum awards in the Color and Young Talent categories were scooped by Chia-Jung Lin from Una Hair Salon and Nestor Sanchez Gomez from HOB Salons, respectively. The show itself was the culmination of months of hard work by competitors, who took part in regional heats before advancing to the final in Monaco’s capital. Among the finalists were Ireland’s own Brian Sweeney from House of Colour, and Leandro Santana Santos from Santanna Hair Studio. The four-day extravaganza also included sessions with Wella global creative directors Josh Wood and Eugene Souleiman, the unveiling of a new range and the reveal of Wella’s 2015 trends – for spring/summer, The Journey of Enlightenment, and for autumn/winter, The New Frontier. At showtime, there were creative presentations featuring Sassoon’s Nu-Pop, a mish-mash of ’90s grunge and ’60s pop art; HOB Salons’ haute couture S/S15 collection; a preview of A/W15 from Cyril Brune who was the first ever International TrendVision Award Young Talent winner; Sebastian Professional’s dramatic Eclipse Art collection and a surprise show – Riviera, by the awards’ host, Patrick Cameron.

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Eugene Souleiman Josh Wood

Winning visions

Sassoon Academy

TRENDVISION AWARDS MONACO 2014

Akin Konizi

UK Color finalist Sue Comery of Zullo & Holland

Patrick Cameron

THE HOTTEST EVENTS EVERY MONTH – GET YOURSELF SCENE!

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The winners are…

Young Talent Award Winners

Platinum: Nestor Sanchez Gomez, HOB Salons, UK Gold: Lenka Walderová, New You, Czech Republic Silver: Olga Istrati, Bagira, Moldova Bronze: Scott Condon, Rokk Ebony, Australia People’s Choice: Alexandru Gherase, Artist Academy, Romania

Color Award Winners Platinum: Chia-Jung (Celine) Lin, Una Hair Salon, C L OTaiwan SE-UP Gold: Lyndal Salmon, Biba, Australia Silver: Nattapat Suppala, Oazis Salon, Thailand Bronze: Chinney Yeap, Dharma, New Zealand People’s Choice: Seraphina Foo Fang Hsia, JasonSally Hairdressers, Singapore

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ALFAPARF FANTASTIC HAIRDRESSER AWARDS

Classic fantastic

IT WAS SCISSORS at dawn for the 400 hairdressers from all over the island of Ireland who dedicated months preparing their entries for the fifth annual Alfaparf Fantastic Hairdresser Awards, held in the DoubleTree by Hilton Hotel in Dublin. Hosted

by Brendan Courtney, the awards, attended by 1,200 stylists and industry insiders, gave stylists and salons an opportunity to show their creative expertise and technical excellence through six creative and two business awards, as well as an artistic award: the Alfaparf Inixia Photographic Award. Each winner was presented with their award – an Irish-designed and hand-crafted stained glass trophy – by Brendan Courtney along with Alfaparf and Alan Austin-Smith, founder of the Fantastic Hairdresser.

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CREATIVE HEAD IRELAND

The winners are…

Fantastic Stylist Award – Sarah Cowzer, Zinc Hair & Beauty Fantastic Fantasy Hair Stylist Award – Danielle Howard, Wayne Lloyd Fantastic Long Hair Stylist Award – Shirley Mulvaney, Salon 2 Fantastic Junior Award – Hazel Dunne, La Mode Hair & Beauty Fantastic Gents Hair Stylist Award – Christine Duncan, DKY Hair Fantastic Hair Colourist Award – Ciara O’Hanlon, La Mode Hair & Beauty Fantastic Hairdresser Award – Ciaran Dowd, Occasions Hairdressing Fantastic Salon Award – Rustiq Alfaparf Inixia Photographic Award – Patrick Murphy, Origin Hair Design

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Brian Sweeney

Foundation Academy Course 1. Marcella Conroy 2. Enya Burden

HOUSE OF COLOUR TRENDSETTER AWARDS

WINNING

ways

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Induction 1. Zara McEntyre (House of Colour, Lucan) 2. Megan Doherty (House of Colour, Abbey St) 3. Megan Shakespeare (House of Colour, Times Building) Excellence 1. Shauna Dowdall (House of Colour, Wellington Quay) 2. Ciara Conway (House of Colour, Times Building) 3. Nicole O’Brien (House of Colour, Abbey St)

Darren Lacken

Shauna Dowdall and

Graduate 1. Kellie Crowe (House of Colour, Times Building) 2. Adam Bollard (House of Colour, Liffey St) 3. Shauna Forman (House of Colour, Abbey St)

Kellie Crowe and Susan Byrne

CHARITY MET COMPETITION for the 14th annual House of Colour Trendsetter Awards, held at the Wright Venue in Swords, Dublin, with proceeds going to Temple St Children’s Hospital. Forty House of Colour assistants battled it out for prizes in four categories, with the winners in each section going on to assist the House of Colour creative team on its S/S15 shoot. And the judges? House of Colour creative director Darren Lacken, partner at Charlestown Emma Monaghan, senior stylist Amy Sommerville, Olive Tucker-Lee, Brian Sweeney (who recently won gold in the Young Talent category at the Wella TrendVision UK & Ireland Final in London) and Stephanie Carabini, a Master Colour Expert.

Olive Tucker-Lee

Zara McEntyre with Andrew McElroy and mentor Catriona Murphy

Rachel McCormack , Shauna Forman,

House of Colour team: from left: Kellie Byrne,

The winners are…

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Style Club South William Street team

PETER MARK COLOUR AWARDS

ON YOUR

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Peter Mark Pro Team

Young Colourist of the Year, Shannon O’Sullivan

marks

THE PETER MARK Masters of Colour Awards saw 32 finalists compete for the hairdressing group’s top title in front of an audience of 700 in the DoubleTree by Hilton Hotel in Dublin, at a ceremony hosted by stylist and designer Brendan Courtney. A panel of judges gave the overall title to the team at Style Club South William Street, Danielle Garner and Jessica Doyle. As well as the overall prize, the team was awarded the Editor’s Choice prize, selected by former Creative HEAD Ireland editor, Aoibhinn McBride. The Peter Mark Pro Team also presented Celestial, an inspired show that paid tribute to the magical beauty of the universe, showcasing the team’s high skill levels. The runners up were Rachel Flanagan and CarrieLee Donovan of Peter Mark in William Street, Limerick; Danielle Lyon and Shauna O’Connor of Style Club in North Earl Street, Dublin; and Lisa Burke and Edel Carroll from Peter Mark at The Square in Tallaght, Dublin.

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GO BEYOND THE EXPECTED

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IT’S TIME TO TALK WELLA PROFESSIONALS TRENDVISION – COULD THIS BE YOUR YEAR?

KEY DATES FOR 2015

THE WELLA PROFESSIONALS annual TrendVision Award offers a spectacular platform for true creativity – where up-and-coming stylists, as well as the most masterful colour work within the industry, are duly recognised. Feel the incredible thrill of competing against the best stylists and colourists in the

PHOTOGRAPHIC ENTRY DEADLINE

industry by entering for the 2015 TrendVision Award now! Could this be your year? It couldn’t be easier to enter! Simply choose your category – either Young Talent or Color Vision (new for 2015!) – and submit your photographic entry to showcase your vision of what is both current and inspiring.

TRENDVISION AWARD 2015 INSIGHT EVENT Monday 9 February – Wella Studio Dublin Friday 27 March

TRENDVISION AWARD HEAT IRELAND Monday 24 August – Dublin

TRENDVISION AWARD UK & IRELAND FINAL Monday 5 October – Camden, London

INTERNATIONAL TRENDVISION AWARD FINAL 22 November – Berlin, Germany

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GET THE INSIDE TRACK ON TRENDVISION AWARD 2015 BEFORE IT SELLS OUT!

Leonardo Rizzo, Sanrizz

BOOK NOW!

TRENDVISION AWARD INSIGHT EVENT

THE JOURNEY OF ENLIGHTENMENT S/S15

Self-examination takes many forms, but always has one goal – to bring your inner beauty to the surface. Once you’ve arrived at your true self, beauty becomes effortless, with a natural fluidity of lines and movement, you’re radiating a refined optimism and graceful lightness of being.

THE NEW FRONTIER A/W15

Sharon Cox, Sanrizz

The TrendVision Award 2015 Insight Event is your chance to get up close and personal with top industry icons Leonardo Rizzo and Sharon Cox from Sanrizz as they present the 2015 trends. You’ll get a sneak preview of new innovations and top tips on how to get the best from your TrendVision Award entry. You’ll also gain an in-depth understanding of the Wella Professionals 2015 trends:

As ice melts, a new northern sea route opens up new frontiers, and opportunities beckon to the brave and fearless. A new aesthetic is being created: a strong, untamed beauty with the raw spirit of the untouched. Inspired and created by functional and environmental needs, it feels crafted by the elements.

WELLA STUDIO DUBLIN Monday 9 February, €30 ex.VAT NEW FOR 2015! TRENDVISION AWARD ACCESS SEMINARS

This seminar provides tips on how to enter the TrendVision Award and how to create a winning look. You will gain an insight into the Wella Professionals trends, be able to share your new trend inspiration with the rest of the team and gain the confidence to recommend changes that are trend-focused in the salon.

WELLA STUDIO DUBLIN Monday 12 January Wednesday 28 January Wednesday 18 February Wednesday 11 March

TrendVision Award entry packs are available from January.

For your pack, or to book a place for the TrendVision Award Insight Event and Access Seminars, contact your Wella account manager or call the Wella Studio Dublin on 01 4160900

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The gentle giant With Wella Professionals Koleston Perfect INNOSENSE colour, clients will get a gentle colour service without compromise on results CLIENTS ARE increasingly on the hunt for multi-tasking products – colours and treatments that combine cutting-edge colour with a beauty and wellbeing experience: effective products that make an impact while being gentle on the hair.

This is where Wella Professionals Koleston Perfect INNOSENSE colour comes in. Developed without the use of PPDs and PTDs, Koleston Perfect INNOSENSE offers a gentle hair service with no compromise on results – 22 permanent natural-looking shades that cover up to 100 per cent grey/white hair and offer amazing shine and lasting pigment, including two news shades on the way in January.

For stylists who worry that ‘free-from’ colour means compromising on colour results, Koleston Perfect INNOSENSE allows hair colour formation without allergens, is a long-lasting colour and contains up to 25 per cent conditioning agents and lipids in the creme colour formula.

How does it work? It contains the revolutionary ME+ molecule, the first primary dye in 100 years to deliver full permanent colour performance and colour spectrum without PPDs or PTDs. Wella Professionals has developed Koleston Perfect INNOSENSE with hairdressers and their clients in mind – solving an age-old problem of sensitivity to hair dye while providing grey/ white hair coverage and up to three levels of lift.

Try it and see!

“I find Koleston Perfect INNOSENSE gives 100 per cent grey/white coverage and the condition is soft and shiny” SIBEL RAIF, KINKS HAIR SALON

For further information or to stock Koleston Perfect INNOSENSE, please contact your Wella account manager or call 01 4160900 or 1800246100 38

CREATIVE HEAD IRELAND

Allilon Education

E D U C AT I O N 2015

Book it. Learn it.

Earn from it

The key to a successful hairdressing practice is education – here’s our roundup of the best courses coming up in 2015 to push your salon’s skills to the next level

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Great Lengths

GREAT LENGTHS

The Finishing/Refresher course is designed to get fourth-year assistants ready for the salon floor, or for qualified stylists returning to hairdressing after a break.

It will focus on perfecting classic cutting techniques while adapting them to suit individual clients. Students will showcase their work in a presentation at the end of the course and be graded pass, merit or distinction.

The one-day foundation course is to train stylists in the art of Great Lengths. It includes practical application on a headblock, background theory and it equips stylists with comprehensive practical techniques for Great Lengths application as well as an application machine and full stylist kit.

NEED TO KNOW

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NEED TO KNOW It costs €1,554 plus VAT for classic fusion or €2,034

The course will take place in PREEN’s Dublin salon on Mondays, Tuesdays and Wednesdays for eight consecutive weeks from 6 July and costs €2,600

plus VAT for cold fusion.

It takes place on 9 and 10 February, 27 and 28 April, 15 and 16 June, 31 August and 1 September, 9 and 10 November at Sweet Squared HQ in Dublin 12

TO BOOK Call 01 670 8080

TO BOOK Call 01 408 9191

CUT & SEW Barbershop Cut & Sew is running advanced courses for those with experience cutting men’s hair – covering looks from the ’20s through to the ’60s. You’ll be razor cutting, so a steady hand is required! Participants are asked to bring a model.

NEED TO KNOW

The one-day course costs €400 and takes place monthly

TO BOOK Email

cutsewdublin@gmail.com or call 085 165 7769

L’ORÉAL PROFESSIONNEL The Product Success Workshop Blonde Perfection does exactly what it says on the tin – helps you achieve blonde perfection while working with your clients’ natural skin tones and colouring. Perfect for hairdressers new to colouring, you’ll learn how to carry out the perfect consultation and which L’Oréal Professionnel products to use for a specific result.

NEED TO KNOW

Cut & Sew

PREEN

The workshop, priced at €60, will take place in the L’Oréal Academy in Dublin on 28 January

TO BOOK Call 01 604 5918

CREATIVE HEAD IRELAND

#KnowledgeIsPower

BROWN SUGAR The two-day intensive Kohl make-up courses are designed for those looking to delve into their passion for make-up artistry, and include a 19-piece brush set, two professional headshots, a Kohl discount card and a certificate of completion.

NEED TO KNOW Priced at €600, the course

takes place in Dublin on 19 and 20 January 2015

NEED TO KNOW

The Primary Shapes course is €500 and will take place every month, starting from February

TO BOOK Email academy @dylanbradshaw.com

CREATIVE HEAD IRELAND

WELLA PROFESSIONALS Bleach It is designed for colourists who have completed Essential Colouring and Corrective Colouring within the last two years or have a good working knowledge of the Wella Professionals colour portfolio. The course will perfect their skills to achieve the best bleach results.

Bring a member of your team to model for you and they can benefit too!

NEED TO KNOW

This one-day course costs €200 and will take place on 4 February, 13 April and 23 June at Wella’s Dublin Studio

TO BOOK Call 01 416 0900

QUEEN ACADEMY Finishing School is a hairdressing course designed for stylists with 30 months of experience who are looking to polish their skills. It runs one day a week for 10 weeks, allowing the flexibility of training while working, and focuses on developing the apprentice’s skills to stylist level.

NEED TO KNOW Cost is €1,000 and dates TBC TO BOOK Call 01 478 9633 Queen Academy

DB ACADEMY The Dylan Bradshaw Academy on Dublin’s South William Street is holding a two-day Primary Shapes hair course. Working with lines, graduation and layering as the foundations from which a good stylist builds his or her work, the course aims to cement the basics of hairdressing skills.

The overall price includes live demonstrations, lectures, theory lessons and hands-on sessions.

info@kohlcosmetics.ie or call 01 616 9967

ghd

Dylan Bradshaw Academy

TO BOOK Email

GHD The Foundation to Fashion: Trend-Led Hair workshop will be led by ghd art team member Leighanne Regan, who regularly works backstage at London Fashion Week. The session stylist will present up-andcoming trends and explain how to make translate them into salon-ready looks with the latest tips and tricks.

NEED TO KNOW

This one-day course, costing €155, will take place in Mandika Icon in Newbridge, Co. Kildare and includes a head block although you can bring a model if you wish

TO BOOK Email

seminars@ghdhair.com or call +44 (0)1924 423400

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EVERYONE CAN get stuck in a rut now and again – colourists are a creative bunch of people who need to get out and on to a course that teaches them something new, which is where the Wella Master Colour Programme comes in.

WELLA MASTER COLOUR PROGRAMME

The course allows your colourists to gain a fresh approach to colour, becoming the best they can possibly be, while you have the opportunity to boost your business by offering professional quality colour from a reinvigorated colourist.

THE GRANDMASTERS

REACH THE HIGHEST LEVEL AS A COLOURIST WITH THE WELLA PROFESSIONALS MASTER COLOUR PROGRAMME

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SEXY SCIENCE

This course differentiates between fact and falsehood, equipping your stylists with the skills and knowledge to recommend the right products and services to clients. The two-day course will incorporate interactive demonstrations, experiments and discussions.

SEXY SCIENCE 09 & 10 March 21 & 22 September

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A NEW FOCUS FOR THOSE NEEDING CREATIVE INSPIRATION OR ADVANCED BUSINESS SKILLS, WE’VE GOT IT IN THE BAG INSPIRATIONAL ICON DAY WITH AKIN KONIZI, HOB SALONS

Award-winning stylist Akin Konizi from HOB will give guidance and feedback to inspire and guide your stylists. Crucially, Akin will provide a road map to turning innovation into commercial success in an intimate environment, ideal for taking away new ideas and techniques to incorporate into daily client consultations.

THE PERFECT COLOUR CHOICE This one-day course will equip your colourists with the skills to confidently choose the right colour for your clients, gain confidence and expertise in practical situations and discover how to correctly choose the right colour.

GLAMOUR STYLING

If you want to gain a reputation as a salon that offers premium styling services, this is the course for your stylists – giving them the skill base to become more creative and grow their confidence.

RED CARPET HAIR

In conjunction with a variety of top Irish names in red-carpet hair styling, this course will show your stylists how to create unforgettable looks for your clients’ big moments – for parties, gala balls and the races, taking inspiration from the latest in celebrity hair fashion.

PATRICK CAMERON LONG HAIR EDUCATION Your stylists can learn the secrets of Patrick Cameron’s success – the master of dressing long hair has more than 20 years’ experience and will be in the Dublin studio with his art director, Marco Erbi. This will be a practical course, under Patrick’s close guidance and supervision.

MARKETING ESSENTIALS WITH LIZ MCKEON

This is the course for owners, managers, franchisees, business partners and assistant managers to learn about the different areas of marketing and the marketing mix, to help you plan your marketing approach.

THE POWER OF PRESENCE WITH LEADERSHIP ESSENTIALS CONI MASCIAVE WITH LIZ MCKEON In an image-driven industry, your personal brand is everything. Coni Masciave’s coaching will transform the first impressions of your salon, the impact you have in every situation, and give you an authentic aura of authority that helps you stand out in all the right ways.

This course will allow you to develop a leadership approach that your team will want to follow by teaching you to identify the qualities of successful leaders, how leadership style can be adapted and the basis of good leadership communication.

DATES FOR YOUR DIARY INSPIRATION ICON DAY 14 September THE PERFECT COLOUR CHOICE 21 January 04 March 19 May 06 July 07 September 07 October 24 November GLAMOUR STYLING 23 February 27 April 15 June 17 August 20 October 24 November

THE POWER OF PRESENCE WITH CONI MASCIAVE 12 May RED CARPET HAIR 2 February 10 March 05 May 27 July 31 August 10 November PATRICK CAMERON LONG HAIR EDUCATION 13 July, 14 July LEADERSHIP ESSENTIALS 23 March MARKETING ESSENTIALS 25 March

For more information about Wella Education Programmes, contact your Wella account manager, or call the Wella Studio Dublin on 01 4160900 CREATIVE HEAD IRELAND

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BE HAPPY

WHENEVER THERE IS a report or survey about job satisfaction that identifies the happiest workers, hairdressers are always high up the list.

In the City & Guilds’ most recent Career Happiness Index in late 2012, hairdressers were second in the happiness stakes only to florists, with 79 per cent of hairdressers surveyed agreeing they were happy. “I have control of duties, manage my own workload and have stimulating work,” agreed 71 per cent, explaining why they set foot in the salon with a smile on their face. Of all those professions surveyed, hairdressers were the least likely to be unhappy in their jobs (just seven per cent).

They feel recognised and appreciated (59 per cent), they get to use their skills daily (63 per cent), they feel their work is worthwhile and useful (61 per cent) and they receive training support (48 per cent).

“When you’re setting up a salon, you go to open a business that will be the best place for your clients and,

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#ShinyHappyPeople as a follow-on from that, if you have happy clients coming in, you’re going to be happy looking after them,” says Eóin Wright, owner of Foundation salon. “In one respect, you’re making people happy. You can change a life and a mood in a haircut, hopefully for the better.”

Hairdressers are creative, artistic individuals – hair is their canvas, and every day you can create something original and beautiful. “Barbering and hairdressing are crafts,” says Sean Bryan, owner of Cut & Sew barbershop in Dublin. “Not many people get to watch as craftspeople do their work – with crafts like sculpture, you wait weeks or even months to see the final product. With cutting and styling hair, the customer sees the transformation happen right in front of their eyes. It’s instant gratification – and it’s very satisfying.” This atmosphere is very different from a corporate, office structure, as personalities of hairdressers can shine through their work every day.

Deborah Jordan, artistic director at Miss Coco Hair Salon in Waterford, says: “Negativity is something we don’t do at Miss Coco. As stylists, counsellors and beauty advisers, we leave our personal lives at the door and make sure we’re at our best for our clients and workmates. And honestly? Loving what you do and doing what you love equals happiness!”

You may work in front of a mirror, but clients can also act as a reflective surface when it comes to happiness. The happier they are, the happier you are.

“Hairdressing is one of the few ways someone else can make you look younger and feel better without a huge effort in return,” says Andrew Dunne, owner of Mane Hair Salon. “A great colour and cut together can wipe the years away while, at the same time, the client gets to relax and take it easy. When you’re creating that kind of happiness, you tend to get a lot of it back.”

The ongoing education and the opportunity for recognition are vital to a happy hairdresser.

“A happy salon team results from offering opportunities for personal and professional growth and development,” says Donna McConville, manager at Davey Davey. “We provide creative educational courses and in-salon styling sessions and photoshoots that keep our staff motivated and inspired.”

“It’s important that the staff always feel part of a team,” says Pauline Whelan, co-owner of Halo Hairdressing in Limerick. “Whether that’s through staff training, photoshoots or teambuilding days, it all helps. It’s important that the staff feel that anything they’re asked to do, you would do yourself – we’re all equals, despite having different positions in the salon.”

Mane Hair Salon’s Andrew Dunne sums it up: “Allowing the time and space for every staff member to constantly strive to refine and improve what they do makes them very happy – but everyone is different. Some staff love time off every now and again; others love doing shoots or shows and it’s my job to help each of them attain their goals.”

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#ShinyHappyPeople

ARE

YOUR

?

RE CLIENTS Y ALL P P Y HA YOU MIGHT BE SURPRISED BY THE ANSWER – SO LET’S WORK TOGETHER TO TURN THAT FROWN UPSIDE DOWN!

HAIRDRESSERS ARE HAPPY WORKERS, titivating terrific ’dos to thrill their clients and spread the joy. But are your clients as satisfied as you think they are?

According to a survey of readers of consumer hair website Layered Online, 36 per cent have left the salon in tears, and two-thirds admitted that they have been talked into a style by their hairdresser that they later regretted. Forty five per cent of readers have explained what they wanted only to be ignored. And gripes that put clients off a hairdresser?

Gossip (32 per cent) and bad breath (32 per cent) were second only to price. It’s not feeling like a love-in now, is it?

Sometimes even the most confident individuals can feel helpless when in the chair, and will agree to anything just to get out.“An in-depth consultation and an honest, up-front discussion about the achievable results and cost are a must,” says Tamar Chambers, director at the Robert Chambers group. “If you allow clients to feel comfortable, fully aware of what will happen, how much it will cost and that they should feel comfortable to let you know if they would like to tweak something at the end, it is a dual effort – and a winwin situation. They will always return if they trust you, even

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if their desired look ends up being a work in progress.”

Obviously, not all salons are going to disappoint clients regularly, but it’s enough of a concern that both Salon Success and L’Oréal Professional Products Division (LPPD) have identified plans for focusing on the customer experience. They see that a lack of consistency of service is hurting the hairdressing industry. An LPPD study found a disconnect between stylists and consumers – in one example, 97 per cent of hairdressers claimed they gave a consultation every time, yet only seven per cent of clients said they have ever had one.* Today’s consumers want to feel a connection with the products and services that they use – think of the work brands such as Apple and Burberry have done with their customer experiences.

“We see each and every client as a walking advertisement for us and for our brand,” says Caroline Heavey of The Sitting Room Hair Boutique in Sandymount. “It’s important to us that the client’s hair looks great, not just on the day they attend the salon, but every day until their next visit.”

Nioxin has recently launched the Journey to Confidence

*Salon Emotion presentation by L’Oréal Professional Products Division sources statistics from Kantar World Panel FY2013, TNS “Women and Hairstylists” 2012 and ClientWave UK

campaign, which is all about helping people feel happier with their hair through practical tips and advice. In-salon at Queen, clients can now enjoy confidence-boosting hair services using Nioxin. “We have a responsibility to keep up-todate with the latest technologies and treatments that can assist clients deal with specific problems, such as hair loss or thinning hair, which can lead to other issues such as low self esteem,” says salon director John Maher.

“Women are vulnerable when hair goes wrong; you can’t wipe it off like make-up,” explains LPPD’s Monica Teodoro. She also points to the fact that 60 per cent of women fear opening a salon door for the first time* and the ‘walk of shame’ from the backwash through the salon – the lack of flow in a customer’s journey through a salon, which can leave her confused as to where she’s heading next. “It’s about some behavioural changes,” she coaches. “The little details are important. Women don’t go to a salon for a cut or colour – they go for the experience, the ‘everything else’. If that isn’t perfect, she’ll stop coming.” Sometimes you’re so deeply involved that you miss out on what visitors see – it’s good to step back and observe – or better yet, employ a mystery shopper.

It’s essential to get the consultation right, Caroline Heavey at The Sitting Room Hair Boutique maintains. “We won’t begin the service until we’re sure we know what the client wants and that the client is comfortable and confident with their stylist’s suggestions,” she says. “Every client is different and so are their needs and what they want from their salon experience. Many clients want to sit and relax with a cup of tea and magazines; others want to have a chat.”

However, a customer dissatisfied with a salon offers you an opportunity to step in and put a smile on their face – 48 per cent of women are not happy with their

hair, and 49 per cent have not found their ideal product range.* When dealing with a new client, stylists at Ikon Hair Design in Cork have a specific routine to follow: “We have what we call an ID consultation, and what we do is we try to work off their style preferences first. What has worked for you before? What hasn’t worked and why? We really spend that time working with the identity of the client who is sitting in our seat,” says manager Sarah Newman. “It’s a set-down time that gives the client a little time to relax with us. Those first few minutes as a new client can be extremely unnerving, so we try to slow the whole process down a little bit. I think a lot of the time that area is too rushed.”

Queen’s John Maher concludes: “You can’t afford to be precious about your work. If a client is dissatisfied, find out why. Encourage them to talk about what they do and don’t like, and invite them back for a return visit in a fortnight, once the style has settled. This ensures that you retain clients that may have had a less-thanfabulous experience at your salon; the secret is to make the return visit sensational.”

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BOY MEETS GIRL ANDROGYNOUS SEX APPEAL PERVADES THIS COLLECTION OF CONTRASTING COLOURS, SHAPES AND TEXTURES FROM THE SCHWARZKOPF PROFESSIONAL IRISH YOUNG ARTISTIC TEAM

PHOTOGRAPHY BY JACK EAMES

HAIR Schwarzkopf Professional Irish Young Artistic Team 2014: Courtney McGall, The Sitting Room, Ballymena; Courtney Lyons, The Natural Hair Company, Lisburn; Jessica Moulds, The Natural Hair Company, Lisburn. MAKE-UP Maddie Austen. STYLING Clare Frith. ART DIRECTON Suzie McGill, Rainbow Room International

Shape shifters

Avant-garde futurism meets tried and trusted shapes and textures in this graphical collection from James Earnshaw

PHOTOGRAPHY BY RICHARD MILES

HAIR James Earnshaw at Francesco Group. MAKE-UP Becky Hunting

SIMPLICITY IN NATURE LOOKING TO THE NATURAL WORLD FOR INSPIRATION IN AND OUTSIDE OF BUSINESS CAN HAVE A LIFE-CHANGING EFFECT, SAYS SALON OWNER KEVIN BODENHAM

WHEN I WAS 25 I went through an extended period of ill health.

It wasn’t life-threatening but it was enough to severely impact the quality of my day-to-day activities. Batteries of tests by conventional medical practitioners revealed nothing until, in desperation, I consulted a naturopath, who diagnosed that I was intolerant to wheat and yeast.

I was prescribed a wheat, yeast and sugar-free diet, as well as supplements. Within two weeks I was free of all the symptoms that had plagued me for the previous five years, some of which included chronic fatigue, skin irritation and even mild depression. The speed at which this ‘alternative’ treatment worked to cure my ailments ensured that I became a complete and total convert to natural products and a holistic lifestyle.

Many years later I decided to set up my own hairdressing business, Moyo. Here I take a holistic approach to hair and beauty and try to provide our guests with a sensory journey from the moment they step inside to the moment they leave refreshed and revitalised. From the muted colour palette of the salon walls to the soothing background music and fragrant oils and products, guests are taken on a trip to a simpler time when beauty was a ritual of care. At Moyo we firmly believe that beauty starts within and staff are encouraged to treat the whole person to ensure the wellbeing of minds, bodies and emotion – not just treat the hair or skin. Great pains are taken to ensure that services are executed in a calm, respectful and unhurried manner.

Moyo is a Swahili word meaning ‘heart’ or ‘soul’ – we’ve tried to create a nurturing environment where guests are totally relaxed in both body and soul. To this end, and as part of our ongoing drive to ensure a natural and Zen-like hair spa destination, we are planning to install a living wall on the outside of our salon. We believe this will be a physical manifestation of the power of nature to soothe the senses and calm the mind.

Our salon philosophy – the simplicity of beauty – ties into our belief that simplicity is the hardest thing to create; we look to nature for inspiration.

Kevin Bodenham is owner of Moyo Hairdressing in Dublin

58

sh H

io

n

Ir i

t airdressers Federa

NEW……BIGGER….BETTER….

IHF National Hairdressing Championships 2015

Sunday 29th March at the Double Tree by Hilton Hotel, Dublin

Categories Trainee Ladies Full Fashion - Senior Bridal Senior Ladies Full Fashion - Mens Full Fashion Mens Freestyle - Trainee Ladies Upstyle Senior Ladies Upstyle - Trainee Fantasy Senior Fantasy - Photographic

If you’re not in you can't win!

Be a winner, enter the

IHF National Hairdressing Championships 2015.

Will you be crowned one of our new Provincial Champions (Ulster, Munster, Leinster and Connacht)

Can you go all the way and join the immortals who have won: IHF Hairdresser of the Year, IHF Barber of the Year and IHF Trainee of the Year Contact the IHF office for further details & watch our facebook page & IHF web site.

Tel: 056-8833808/0866995003, email: secretary@irishhairfed.com

Hair by Marta Plechowska. Photography by Kestutis Anuzis

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24/11/2014 15:21