Creative HEAD Ireland January 2014 by Alfol Publishing

e7.50 January 2014

In print l online l everywhere!

CH Creative Head

Ireland

January 2014 creativeheadmag.com

Achieve your dreams The power is in your hands

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inspired

Dreams into reality

You have the vision. You have the skill. Now itâ&#x20AC;&#x2122;s time to take control and shape your future

mart people never stop learning, which is why Wella is constantly updating and evaluating its education programme to offer you the best education, throughout your hairdressing career. No matter what stage in your journey, Wella is here to support you. The brand wants to see you succeed in everything you turn your hand to, helping you realise your dreams and ambitions. With more than 130 yearsâ&#x20AC;&#x2122; experience and more than 85 inspirational Guest Artists and Art Teams bringing education to life, Wella wants to be the best partner you can have on your hairdressing journey. And how does it do this? Through its people. Wella has taken time to refresh its education programme based on your feedback. Wella Education 2014 has been designed with you in mind. So, are you ready to take your salon to the next level?

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Down to business

inspired

There are a million and one things that can crop up in the running of a business. But are you tuned into what your salon and your team really needs?

ella has adopted a fresh approach to business education for 2014 that focuses on helping you find a tailor-made course that suits your individual needs. Courses are clearly divided into three areas – Team and Individual Development; the Fundamentals of a Successful Business; and Salon Image and Equity. There is a course available to suit a range of business needs, whatever your salon size. There are three levels of course available – Essential, Exceed and Expert – so it’s never been easier to choose the right level for you, the level that has been designed to enable you to develop and inspire your team and grow your business. And if you’re craving something new or different in terms of training for you and your salon members, having an expert on site at one of our studios could be just what you need to create a real buzz in your salon and inject new ideas and energy into your team. Wella’s select team of Business Gurus have an enviable amount of expertise and specialism and can help you achieve your goals, boost your business skills and create brilliant salon results. Now is your chance to come face-to-face with some of the best in the business.

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The Power of Presence Level: Expert In an image-driven industry, your personal brand is everything. Looking and acting the part is a powerful tool for every successful salon owner – and this course will help you perfect your presence. Wella Studio Dublin Wednesday 10 March Price E260

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Scan the QR code to get more information about Wella Business Education

Managing for Success Marketing Essentials Grow Your Business* Leadership Essentials Level: Exceed Focusing on learning â&#x20AC;&#x2DC;how toâ&#x20AC;&#x2122; and sharing some of the challenges faced in managing a team, this relaxed workshop gives an introduction to the principles of managing people. Wella Studio Dublin Tuesday 1 July Price E210

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Level: Essential Fine-tune your approach to marketing your business by defining your business basics, your concept and postitioning as well as your brand. Wella Studio Dublin Wednesday 2 July Price E210

Level: Essential Develop your business and your profits by learning the tried and tested formulas that are the key to salon success. *Formerly known as Commercial Essentials. Wella Studio Dublin Monday 3 November Price E210

Level: Essential Explore the concepts and principles of leadership. Great leaders inspire people, so this course will help salon owners to develop an approach that all your team will want to follow. Wella Studio Dublin Tuesday 4 November Price E210

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The dawn of

Innovation and learning without limits are at the heart of the Wella brand. So if you want to

Bleach It!

The Perfect Colour Choice

Level: Expert It has the power to transform – now is the time to get to grips with the techniques needed to achieve the perfect bleach results. This one-day course will give hairdressers who have completed Foundation/Essential Colour within the last two years the skill needed to get the best from scalp bleach, gain knowledge in the application and toning process and discover how bleach can offer clients the latest tones and shades that will really make their hair stand out. Wella Studio Dublin Wednesday 12 February Wednesday 9 April Tuesday 10 June E200

Level: Essential What keeps colour clients coming back? Confidence that their colourist is making the best colour choice for them. Aimed at hairdressers with one to three years’ experience, this one-day course will give you the knowledge to make the right colour choices for your clients so that client loyalty is developed. You’ve got the techniques, you’ve got the talent, now learn the tools that will take your skill to the next level and book up your column weeks in advance. Wella Studio Dublin Tuesday 20 May E200

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inspired

a new era

propel your salon forward, one of their new courses for 2014 is just what you need

Get the Look

NIOXIN Evolve

Level: Exceed You’ve seen them on the red carpets, now it’s your turn to give your clients the celebrity looks they crave. This oneday course is aimed at stylists with a minimum of two years of experience and gives the tools to recreate the colour and styling seen on some of the world’s most famous faces. Stylists should have previously attended Foundation/ Essential Colouring and will learn effective techniques that will grow your colour business and loyal following. Wella Studio Dublin Tuesday 11 February Monday 7 April Monday 14 July E200

Level: Expert Aimed at experienced stylists, this course featuring NIOXIN creative ambassador Kay McIntyre is ideal for existing users of NIOXIN who want to develop their confidence over the issue of thinning hair. You’ll learn how thinning hair doesn’t have to limit your creativity and techniques that will boost client confidence and your confidence in addressing the issue, too. Participants should have attended NIOXIN Experience and NIOXIN Enable courses. Wella Studio Dublin Monday 24 February E320

To find out more about Wella Education, please contact the Wella Studio Dublin on 01 4160900

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Going for gold

inspired

Creative colour? Check! Hot young talent? Check! Breathtaking stage shows? Check! Wella Professionals TrendVision Award gets everything right – now is your time to show us your vision and go beyond the expected

rendVision Award recognises up-and-coming stylists and the most masterful colour work within the industry by providing a spectacular platform to encourage creativity and showcase talent within the two categories – Young Talent or Color. For the winners there’s an amazing array of prizes and the chance to really make your mark in the industry. And all gold winners scoop priceless PR opportunities, as well as involvement in key Wella shows and mentoring from top industry names. But that’s not all. Wella is so committed to investing in future talent that all gold winners of the TrendVision Award will automatically win a tailor-made mentoring programme with Wella. This mentoring phase will prepare them for the challenges of the International TrendVision Award Final, making sure they get as much of a headstart as possible. The Irish 2013 Gold winners are currently being mentored by Darren Ambrose of D&J Ambrose, Akin Konizi of HOB Salons, Adam Reed of Percy & Reed and Jayson Gray of Toni&Guy. Sound like something you want to be involved in? See how to get started...

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Scan to see highlights from the Wella Professionals TrendVision Award 2013 UK and Ireland Final!

The Trends Spring/Summer – Urban Native Finding perfection in imperfection, Urban Native embodies a more natural and raw approach and colours are light, fresh and free-spirited.

TrendVision Award 2014 Insight Events

Autumn/Winter – Borderline Beauty Prepare to challenge your perspective on what is beautiful. Borderline Beauty celebrates intensity and how grey reacts with other colours to explore contrast.

The trends should inspire your vision but to stand out you should only use them as a starting point. With that in mind, Wella have devised The TrendVision Award 2014 Insight Events, featuring HOB Academy. This one-day event in the Dublin Studio is your chance to get up close and personal with top industry icons as they present the trends – Urban Native and Borderline Beauty. You’ll be able to gain an in depth understanding of the trends, get a sneak preview of new colour innovations plus get top tips on how to get the best from your entry. Wella Studio Dublin with HOB Academy Mon 10 February, 6.00pm to 8.00pm €35 (excluding VAT)

Places are limited – book now to avoid disappointment. Please book directly with your Wella account manager or call the Wella Studio Dublin on 01 416 0900

To request your TrendVision Award 2014 entry pack, please call 01 4160900 or email dublinstudio.im@pg.com

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Scan to find out more about the Master Colour Programme

Colour without limits Imagine a colour course that not only benefits your clients but will boost your business in the process…

oin the four-stage Master Colour Programme (MCP) and you’ll be on your way to earning one of the bestrecognised colour accreditations in the industry. It will take you and your salon on a journey of intense learning that will not only develop your creative and colouring skills but take them to the next level, giving you the power to offer clients the best possible result with a premium service. And how can Wella help you make this kind of colour service a reality? For 2014 it’s taken a new approach to their MCP to really enable you and your salon to maximise on the benefits of this prestigious qualification.

New elements that have been introduced are aimed at the salon owner, including an initial MCP Salon Owner Preview Evening so that you know you are selecting the right person from the salon to go on the course. At the event you’ll also be provided with all the key information about the programme. Then, following the graduation of your Master Colour Expert, salon owners will be invited to attend a new MCP Business Day where you’ll find out how to utilise your newly qualified Master Colour Expert to drive turnover and in-salon colour creativity, as well as maximise on new marketing opportunities.

To find out how to download the new Wella Education Book 2014 App (available on iPhone, iPad and Android), please email dublinstudio.im@pg.com

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Creativeheadmag.com Looks

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Want it

Christopher Shannon S/S14

See more from the wonderful world of Wella Professionals colour

SEE IT!

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Hair by Francesco Group

Discover the latest speakers and grab your place at Salon Smart 2014

LOVE IT! Stunning photographic collections, including this exclusive shoot from Francesco Group

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WIN IT! Get your hands on this exclusive James Long T-shirt, courtesy of Fudge*

*For full terms and conditions, visit creativeheadmag.com

Catch all the hottest catwalk looks from London Collections: Men

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Editor’s letter

hello...

They say necessity is the mother of invention, and if the economic challenges we’ve all faced in the past few years have taught us anything, it’s that in order to survive you have to be adaptable but if you really want to see your business thrive, you have to be innovative. From a hair extensions special to a feature on how to make, how to save and how to spend cash, this month we’re looking at the small yet significant ways you can boost your profits and keep your clients coming back to your salon. Change can be positive if you embrace it in a positive way – and it doesn’t have to cost the earth. So this New Year it’s time to re-assess, make some resolutions and reap the rewards. Are you ready?

Editor

aoibhinn@headmag.ie Creative HEAD Magazine 04

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Aoibhinn McBride

creativeheadmag.com

@creativeheadirl

Creative HEAD Magazine App Creative Head Ireland

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BRUSH UP Start a new course or improve your skills with Ireland’s premier hair and make up brand, Dylan Bradshaw. ¬ũ ÔÛũ igwZũ ?[sũ [qdif? ¬ũ #gLũ ? ũ& 6 Week Intensive Hairdressing Courses ¬ũ LY[ggLsũ& Intermediate Nails Courses ¬ũ LY[ggLsũ&ũ gwLsfLJ[?wLũ ?cLũ2qũ ixstLt

isũfisLũ[gQisf?w[igũisũwiũf?cLũ?ũGiic[gYũH?ddũÓÔũÙÚÔũÜÖØÖũ www.dylanbradshaw.com

d?gũ s?JtZ?~ũ H?JLf ũØÙũ/ixwZũ8[dd[?fũ/wsLLw ũ xGd[gũÕ

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January

what’s inside 38

Remove this object below

In print l online l everywhere! e7.50 January 2014

CH Creative Head

ireland

Fashion

January 2014

Dylan Bradshaw is inspired by the ’70s, while Saks celebrates its 40th birthday

creativeheadmag.com

Achieve your dreams

The power is in your hands

on the Cover Hair Josh Wood and Eugene Souleiman for Wella Professionals

Scene

Wella hosts an Open House, the Alfaparf Awards are Fantastic and Andrew Barton makes a visit.

Editor Aoibhinn McBride

contributor Beth Davie

Special Projects manager Write to us at: Creative HEAD Ireland Joanna Andersen

ART DIRECTOR NICK JABBAL

Online EDITOR Amy WOOD

Editor in chief Amanda Nottage

Art Graeme White

ADVERTISING MANAGER BEN BALDOCK

Publisher Catherine Handcock

CHIEF SUB EDITOR ADAM WOOD

Special Projects Editor HEather Day creativeheadmag.com

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Creative HEAD Magazine

6-9 Trinity Street Dublin 2 016 177 947 aoibhinn@headmag.ie

Creative HEAD Ireland is published 10 times a year by Alfol Ltd. Creative HEAD is a registered trademark. No part of this magazine may be reproduced without prior permission of the publisher. All information correct at time of going to press. Printing by Buxton Press.

Creative HEAD Ireland is printed on paper certified as being from sustainable sources using only vegetable-based inks. Printed by Buxton Press, Environmental Printer of the Year and Printing Company of the Year.

@creativeheadirl Creative Head Ireland

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M A D E I N I TA LY

Precious

The full Precious salon includes: 2 Precious mirrors (with footrest) 2 Kate chairs (with blockable pump) • 1 Glam trolley 1 VIP reception desk • 1 George waiting sofa

Salon Special

€ 5.371,95

Original price - € 10.293

DUBLIN - Unit 3, Red Cow Retail Centre, Robin Hood Road, Ballymount - Tel. 01 464 2771 LIMERICK - Building 6 Delta Retail Park, Ballysimon Road - Tel. 061 212028 Fax 061 212030 info@essentialsalon.ie www.essentialsalon.ie

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The edit

S ta r T e am

IHF Star Team winners with Gerry Hynes and Olive Tucker-Lee

The news and know-how from your industry

Girl Power!

get in touch Want to tell us about your next exciting awards event or opening? Tweet us! @creativeheadirl

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It was an action-packed night full of excitement, tears of joy and disappointment, tension and lots of laughter, and it held more than a few surprises. The IHF Star Team 2013 Grand Final in Dublin’s Radisson Blu Royal Hotel on Golden Lane was a resounding success, with Teresa Conroy from Salon 2 in Sligo, Kelly Young from Occasions Hairdressing in Kildare, Nikkita Purdey from House of Colour in Dublin and Michelle McLoughlin of LIA Hairdressing in Leitrim being named as the winners of this year’s competition. As part of their prize, the four girls will enjoy a year-long education programme, take part in photoshoots, work backstage at catwalk shows and attend hair events both nationally and internationally. The IHF and mentor Olive TuckerLee from House of Colour will be on-hand to nurture and develop their skills throughout the year. But the celebrations didn’t just end with the Star Team. Duncan Kenna from Occasions Hairdressing was awarded the IHF All Star Award, Adele Robinson from Company Hair Cutters in Belfast received the IHF Salon Ambassador Award, Aaron Healy from Wayne Lloyd Hair and Beauty in Cork was presented with an IHF Hall of Leaders Award and IHF secretary Pauline O’Carroll was presented with an Icon Award by IHF president Gerry Hynes for her dedication to the IHF during her 20-year career with the industry body.

Creative Head Ireland

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#CHedit

It’s all go for Goldin Katie-Jane GoldIN, managing director of Great Lengths Ireland, was recently awarded the Image magazine Young Businesswoman of the Year Award at the annual Image Businesswoman Awards, held in Dublin’s five-star Marker Hotel. Now in its seventh year, the awards aim to recognise inspirational Irish women who shine in the business world, regardless of economic climate or the challenges they face. Speaking about her award, KatieJane said: “I am absolutely delighted to have won this award. My brother David started Great Lengths in 1991 and today it is in more than 60 countries and 37,000 salons worldwide, as well as 112 salons in Ireland. To win such a prestigious award and to be standing there amongst such inspirational women is such an honour.”

Psst…

We love L’Oréal Professionel’s Hair Chalks range – a temporary hair colourant that lasts up to three washes. Available in eight shades – Sweet Sixteen Pink, First Date Violet, Blue Ocean Cruise, Garden Party, Coral Sunset, Coffee Break, Bronze Beach and Black Tie – the chalks cost E18, are available from salons and can be painted onto dry, clean hair. Even L’Oréal ambassador Alexa Chung is a fan!

Katie-Jane Goldin

Jamie Stevens to headline Salon Smart

More inside To find out how your salon can make the most of the booming extensions market, turn to page 26

Creative Head Ireland

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Jamie Stevens has been announced as the headliner for Salon Smart 2014 – Creative HEAD’s annual business networking event. The X Factor stylist and salon owner joins a stellar line-up of influential hairdressers and business experts, including HOB Salons’ Sean Dawson, the Daniel Galvin team and Caroline Sanderson, Most Wanted BUSINESS THINKER 2013. The event will be held at the Park Plaza Riverbank hotel in London on 27 and 28 April, and promises to deliver an action-packed programme, from hands-on workshops and Q&A sessions to a gala dinner and hair presentation. Turn to page 32 for more information.

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lessons

Brian Smith

Manager, Alan Keville for Hair Wexford and Alfaparf Milano educator I have always had a flair for art and fashion. Hairdressing has proved to be the perfect career to combine these interests.

I have never ignored any advice given to me – I always welcome it! The best advice I have received was to stay confident, keep learning and always stay true to yourself. My advice to anyone starting out is to think fast, know your trade well and go with your gut instinct.

There are so many skills that a hairdresser needs. The most important are to have good communication skills, welcome lifelong learning and remain confident.

The industry is facing many challenges at the moment… but the key to success is to maintain excellent standards and outstanding customer service. Consistency is vital.

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Inset: Darcy O’Neill with his wife Marie and son Frank

Life

Keeping it in the family Darcy’s Hairdressing in Cork recently celebrated 35 years in business by unveiling a new state-of-the-art salon on Paul Street in the city centre. More than E300,000 was invested in the expansion and refurbishment project and the new salon is now double its original size, with the addition of two floors in the adjoining building to increase the floor space to 2,000 sq ft. Owner Darcy O’Neill’s son Frank has returned to Ireland to work with the Creative Team, marking the start of an exciting new era for the salon. Frank moved to London in 2006 to join the Vidal Sassoon Academy before moving onto Toni&Guy, where he assisted co-founder Toni Mascolo, before working with London salon Pimps and Pin-Ups, where he was senior creative stylist.

Internal affairs Team Whitewater, aka Debbie Gallagher and Sarah Bell from Peter Mark Whitewater in Newbridge, have been crowned the winners of Peter Mark’s first ever Colour Trophy. Taking place at the Double Tree Hilton in Dublin, the event was presented by the ever-stylish Brendan Courtney. Dozens of finalists from the hairdressing group competed in front of hundreds of guests and a judging panel which included international salon stylist Guy Kremer, make-up artist Derrick Carberry, and current L’Oréal Colour Trophy holder and Peter Mark educator, Nadine Quinn.

Debbie Gallagher and Sarah Bell from Whitewater with model Ciara Buggle and Peter Rourke, chief executive of Peter Mark

Creative Head Ireland

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Pamela Hughes

Jolene Byrne

Ciara Fox

#CHedit

My month ahead What does January have in store for…

House of Colour celebrates trends The academy in Dublin has played host to the annual House of Colour Trendsetter Awards. Sixty House of Colour assistants competed to be crowned the winner in each of their sections – Foundation, Graduate and Excellence. Ciara Fox from House of Colour Times Building took home the top prize in the Graduate category; Pamela Hughes from House of Colour Charlestown clinched the Excellence award, while Jolene Byrne from the House of Colour Academy impressed the judges with her vibrant red and pink creation to nab the Foundation category.

Judging the competition was House of Colour creative director, Darren Lacken; owner of Velvet Beauty chain, Catherine Campbell; Wella national educator, Cleo McCormack; Wella Style Council member, Amy Bejaoui; House of Colour senior stylist, Tonya Foley; Generation Now winner, Brian Sweeney; and Elaine Carey, House of Colour Academy educator. Proceeds on the night went to Temple Street Children’s Hospital, before the House of Colour Dream Team signed off with an amazing hair show to end proceedings – but not the party!

Mags Browne Mags Browne Hairdressing Academy, Gorey, Co. Wexford

This month we have a L’Oréal Professionnel technician coming in to host a Foundation of Colour course. We’ll also be organising a field trip where students will learn how to take face shape and eye colour into consideration, how this works in the beauty industry and how we can connect it to hair.

Joanne mcdaniel

Salon 2, Sligo

Twice as nice

The secret’s out! It’s a tough job but someone’s got to do it – ghd has made its debut as the official hair tool sponsor for the 2013 Victoria’s Secret Fashion Show in the US, with lead hairstylist Orlando Pita (pictured above) and his team creating looks for the show.

WhatSalon has launched the second version of its innovative appointments app. New features include a payment process where clients won’t have to enter their credit card details every time they want to book an appointment. Using card.io technology, clients will simply hold their smartphone up to the card and it will automatically scan the numbers for them, making the app even more easy and efficient to use.

We will be showcasing our latest bridal hairstyles at local wedding fairs that are taking place throughout January and we’ll also be continuing our 20th Year in Business celebrations with special offers in the salon and by doing lots of charitable fundraising events.

Caren Cullen

Fox and Bow, Limerick We have a really exciting journey ahead of us as we are launching our very own app. We are also doing a DIY night, where we will talk clients through step-by-step pin-up looks, how they can maintain gorgeous locks out of the salon, blow-drying tips and how to use products correctly.

Creative HEAD App – download it now from the App Store Creative Head Ireland

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Shop The latest products, colours and services

Brazilian beauty Think you know your oils? Think again. The luxurious Dry Remedy Daily Moisturizing Oil is part of the newly reformulated Aveda Dry Remedy regimen and is so light it disappears the moment it touches the hair. But don’t let its lightness fool you. It packs a punch, instantly improving hair and ends by 41 per cent thanks to its Brazilian hero ingredient, buruti oil.

RRP E21.50 Call 0044 870 034 2380 aveda.co.uk

Roots rescue

six ow, but think again! Available in This might look like an eyeshad e mor no so , h-up an at-home root touc shades, Color Wow offers clients n. salo r trips to the dreaded regrowth in between thei

ntialsalon.ie RRP E38.50 Call 061 212 028 esse

Big it up! Wella Professionals lets hair speak for itself with the Body Crafter Spray Gel and Grip Cream Moulding Paste, which defines and doesn’t weigh down.

Body Crafter RRP d10.85 Grip Cream RRP d12.65 Call 01 416 0900 wellaprofessionals.ie

Hold on

New gas-free montibel.lo FinalFine Ultimate Shine Professional Hairspray comes in a choice of Strong and Extra Strong to suit your client’s needs.

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Straighten up Clients can finally say farewell to damaged, frizzy or unruly curls with KS Ultimate by KeraStraight. With just one application, hair is transformed into super-smooth locks that radiate with shine and that lasts up to four months.

On the Go A client must-have, the Sebastian Professional Drynamic Shift Spray revitalises and refreshes, creating body for those who are always on the go.

RRP E7.95

In-salon service

RRP E11.50

Call 023 882 0019 salonshop.ie

Call 0845 459 0026 kerastraight.com

Call 01 416 0900 sebastianprofessional.com

Creative Head Ireland

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creativeheadmag.com/shop Mane attraction Colour Extend Magnetics is the new collection from Redken that includes a shampoo, conditioner and masque that are built to strengthen, prolong and maintain the vibrancy of your client’s colour.

RRP from E16.26 Call 1800 818 680 redken.com

The heat is on An astonishing 85 per cent of women don’t protect their hair during heat styling, but the complete wash-to-style Matrix Total Results Heat Resist range helps with its exclusive heat screen technology. Curling wands at the ready!

RRP from E6.65 Call 061 212 028 essentialsalon.ie

Mighty moisture The relaunched Essensity collection from Schwarzkopf Professional features a Colour and Repair range that includes an intense treatment mask to strengthen all kinds of damaged hair.

RRP from E13.50 Call 01 404 6424 schwarzkopf-professional.ie

In winter hair needs a little extra TLC, which is why Davines has introduced its Naturaltech Replumping range. It uses phytoceuticals to act as an antioxidant for hair.

RRP from E15.25

Call 0044 20 3301 5448 davines.com

Label.m’s Thickening collection includes a shampoo, conditioner, cream and volume foam that aim to enhance thickness and volume.

Call 0044 870 770 8080 labelm.co.uk

Creative Head Ireland

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Plump it up

Full of it

RRP from E19.25

4/12/13 16:15:18

Inside story All Dolled Up cork

Hot buys ▼

Sweet!

Get your Zen On

▼

Based on the principles of colour therapy and using a palette of powder pink, peppermint and primrose, All Dolled Up in Cork is like a doll’s house come to life. But this salon, featuring key fixtures by leading brand Salon Ambience, isn’t style over substance. The aromatherapy spa backwash area is based on a five-star hotel in Koh Samui in Thailand that owner Cliona O’Hanlon stayed in, and has been designed with total relaxation and escape in mind. Similarly, the opulent textures and fabrics used throughout give the space a luxurious feel. We particularly love how fantasy meets reality when it comes to afternoon tea at the salon. You’ll never want to leave!

Turn your backwash area into a spa-like sanctuary with the Lux Washunit from Salon Ambience. From E2365.30 Call ESS on 061 212 028 salonambience.com

Quirky and with a retro feel, the Salon Ambience’s Vanessa chair can be customised to suit your colour scheme. From E720.30 Call ess on 061 212 028 salonambience.com 14

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Creative Head Ireland

4/12/13 16:16:44

#CHedit

Head to head

One hot topic; two hairdressing professionals debate the issue

Do salons need to offer more services than hairdressing to remain competitive?

yes

Paul H ession , Owne r, Hess The h ion Hai airdre ssing rdress lifesty indust le of lo ing Gro r y combin oking salon. up good a es fash From nd a io

servic n, bea more progre e impor uty an ssion tantly, d style for the point of vie to offe w feeling to offe b , r a ser usines beauty ra great w vice th s to re t the fin r e a tment h main at com en lea ishing s c h o p ving t a m le touch ve bee petitiv mente BUFF he es req n a na e. For d wha M uired. t u m t ral w a a supe ake-Up suit e n S y d o id y e in 201 e and on a d rb ars I w 2 we t bro aily ba a cope w make-up co ook th sis and nted llectio ught in mak ith the e p offere lu n e-up a . In th deman n audien g e d and op r e last d and ce out ened o year w tist Paula C have c sid wonde allan t ur e’ve ad reated rful po e of Dublin o d es ed mo an onli .A sition highe re artis tablish ne sho to be in nd with pr st qua ts to pping oducts lity av ! I t Salon ’s f extre acility aila consis s need for ou tently to be in ble in keepin mely impo salon r selling rtant t g with corpor red-ca out, it o us th rpet re ating a the re ’s a at we putatio ady! dditio offer t nal se n we s he rvices so clie trive to main nts ca tain. n leav e the

Michel le Nol an, Dir ector, Peopl Toni&G e are t ime-p range uy Dun oor an of hai drum d appre r and surrou ciat bea n

e the u ded b benefi y so m ty services don’t ts of b need t all un any n eing a der th ail, m o offe remai b ake-u r the s e one n com p roof. B le to use a a a m nd ey petitiv e kind they’v ut as w e e. Con b o r e had o f w spe servic e’re sume a prem cialist they’v es i rs like ium, p s, we e got t brand n the salon rofess heir h MAC s and in ord ional air do make want t e s ne at -up ar o show r to Nails Toni& ervice; so ju tist ap Inc. C o G ff that s p t u l a y i o s e , nsum they l come ers wa d their mak they want t ove sa to us f o e n ying o b t u r e to spe colour p or th what w able t nd the ing an at the o say e are f i a i d styl r r strong a m m mous ing se ly on for – p oney with b anicure is rvices the la by r client r o a v n t id o a hig ds and tes s the l h stan ing profess they atest c t training a ional dard. nd tec utting cuttin And b hniqu -edge g, y conc es, To styles entrat ni&G . ing uy sal ons ca n offe r

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5/12/13 15:54:04

#CHedit

Preppin g the fantast ic Julie Feeney

Ch ris O’ Dwye r ce leb rat ing his Schwarz kopf Profe ssion al Bu sin ess Award wi n

Tony Mulvany back on stage at the Fantastic Hairdresser Awards in Cork

A quick blast off for the IHF Awards night

In the frame

Eoin Wright from Foundation Hair snaps away SNAP AND SEND Want to give us a snapshot of your hair world? Tweet us @creativeheadirl

Photos hoot for Intercoiffure Ireland

Katie Mulv ille shavi ng heads for the LauraLynn Hospice

Fanta sy creation wi nn ers Na dia Be ns on an d Lean ne O’Gorm an at th e No rth ern Ire lan d Ha ird ressin g Award s

The die-ha rds at the Royal Albert Hall in London for the Alternative Hair Show. A tired, lost and hungry tea m !

To-do list the hottest happenings this month in wedding fairs

January

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Get swanky

Find a provider Organised by Celia Holman Lee, join a range of premium wedding service providers at Munster’s biggest bridal expo the Midwest Bridal Exhibition at the University of Limerick. Call 061 412 726

January

Katie ’s ava nt-ga rde fanta sy wi nn er in Be lfa st

Backst age at Wella TrendVision in Dublin

Covering every aspect of a bride’s big day, the Southern Brides Wedding Show allows you to exhibit your styling skills in the swanky surroundings of the Silver Springs Moran Hotel in Cork. Call 021 451 5060

January

Go big One of the largest and most important wedding events, The Bride of the Year Show held at the RDS, Dublin, brings together leading brands and experts in the field to a vast audience. Call 01 490 1405

Creative Head Ireland

5/12/13 15:54:51

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4/12/13 16:20:20

Scene Hair by Hester Wernert

THe hottest events every month – get yourself scene!

Open invitation East London’s Truman Brewery was converted into Wella’s Open House to reveal the company’s plans for 2014, in a morning filled with surprises. To an audience of international press, Wella revealed not only exciting new launches for its brands but a totally new approach to its muchloved TrendVision competition. With creative directors Josh Wood and Eugene Souleiman on hand to reference the work they created for the Fashion Week catwalks, this dynamic duo revealed the breathtaking editorial looks for TrendVision’s two seasonal collections – Urban Native and Borderline Beauty. Guests then moved next door to an incredibly evocative set to see the haute couture looks on the catwalk from global artists Hester Wernert from the Netherlands and Russia’s Dimitry Vinokurov in a spellbinding show. Truly a new dawn for TrendVision, and for Wella.

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Creative Head Ireland

4/12/13 16:21:35

Hair by Dimitry Vinokurov

Eugene Souleiman and Josh Wood

SEE IT Watch the catwalk show from the Wella Open House at creativeheadmag.com

The three winners celebrate in style

Creative Head Ireland

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5/12/13 15:56:03

Sean Taaffe

FAN

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Vicky Galvin

Corkonians always claim that the rebel county is the true capital, and as some of the best of the business descended on the Silver Spring Moran Hotel, there was no doubt that it was the hairdressing capital of Ireland – for one night at least! Now in its fourth year and with nine awards up for grabs, the Alfaparf Fantastic Hairdresser Awards gives stylists and salons an opportunity to show off their creative expertise, and this year saw the introduction of a new trophy – the Inixia Photographic Award. Super stylist and one half of the Lennon Courtney brand, Brendan Courtney took to the stage to cohost the event with founder of The Fantastic Hairdresser Company, Alan Austin-Smith. We then saw styles inspired by the Roaring ’20s, coloured by this year’s Alfaparf Master Degree graduates and styled by Ger Hand and Alan Keville, Alfaparf’s technical manager and producer of the awards show, respectively. The Master Degree graduates were followed by Alan Keville’s A/W looks – a combination of Art Deco meets ’90s, before Intercoiffure Ireland presented its Rúnda collection, meaning ‘secret’ in Irish. And then it was time to announce the winners…

Ciaran Dowd

club

The winners

Fantastic Stylist Award: Vicky Galvin, Origin Hair Design, Cork Fantastic Fantasy Hair Stylist Award: Glen Cullen, MOHH, Athlone Fantastic Long Hair Stylist Award: Martha Boylan, K2, Dublin Fantastic Junior Award: Patrick Murphy, Origin Hair Design, Cork Fantastic Gents Hair Stylist Award: Paul McCarthy, Bazaar’s Hair Salon, Cork Fantastic Hair Colourist Award: Ciaran Dowd, Occasions Hairdressing, Kildare Fantastic Hairdresser Award: Sean Taaffe, Sean Taaffe Hair & Beauty, Kerry Fantastic Salon Award: Lloyd’s Hair, Waterford Inixia Photographic Award: Katrina Kelly, K2, Dublin

Creative Head Ireland

4/12/13 16:22:31

AJ Blackadder

Tracey Gallagher

Andrew Barton

Redken Color Certification graduates

Three’s

company Despite a successful TV career and a host of celebrity clientele, Andrew Barton is famed for his straight talking, nononsense approach and his passion for transforming ‘real women’. And a packed-out audience got to experience his insights on the topic first hand, when he hosted an evening at The Royal Hibernian Academy. Joined on stage by his salon creative team, Tracey Gallagher and AJ Blackadder, the trio presented a live demonstration of cutting, colouring and styling techniques, assisted by the team from Kazumi Hair Salon. Based on the themes of ‘girly grunge’ and ‘graphic design’ Andrew, Tracey and AJ all spoke about the importance of keeping styles wearable and encouraged the audience to forget about concepts and focus on the person sitting in the chair instead – something that is easily forgotten when it comes to more creative styles. Finally, seven graduates from the Redken Color Certification Course were called up on stage to receive their awards before the evening ended with a standing ovation from a very lively crowd!

TWEET IT Follow the Creative HEAD team at all the hottest events @creativeheadirl

Creative Head Ireland

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4/12/13 16:22:47

money

Free ca$h Good, we’ve got your attention. Here’s our free, definitive guide to money – how to spend it, how to save it and, most importantly, how to make it! Business booster

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Real return

“Smoothing is the service with the most consistent wow factor,” stresses Jez Barnett, manging director at KeraStraight. “It delivers three or four times a year, while you might only have a drastic cut or colour once or twice a year.” And with no patch testing required, add-on services such as KeraStraight’s Intense Boost treatment can be done there and then, and offers a fantastic return on investment for a salon. The unit cost to the salon is E1.20, while the price for clients is usually E30, before the addition of a blow-dry.

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The salon’s getting steamy and it’s making money! A collaboration between L’Oréal Professionnel and Rowenta Salon, the Steampod is a clever little gadget that offers shiny and smooth hair to clients, while delivering a profit-boosting added extra to blow-dry appointments. It’s a perfect way to get junior team members to build their confidence and their column, and with an at-home version on sale in the salon (see the Limited Edition Pink Diamond below), the Steampod can ratchet up your retail. It’s getting hot in here…

▲

Prescription for profit

A new generation of straightening and smoothing products can support an efficient and budget conscious approach to this everpopular service. The BTX treatment offers an exclusive in-salon service, which gives the hair a complete makeover in 45 minutes. It also allows stylists to offer give expert advice to build a longterm client relationship which will keep repeat customers coming back every six weeks. Karen Fraher, owner of The Hive on Dublin George’s Street, says that before and after images of clients who’ve had the treatment have been a great way to illustrate how beneficial it is to the hair.

Creative Head Ireland

4/12/13 16:25:45

How to $AVE it    We asked some of the best in the business for their budgeting tips, tricks and hints to saving money and cutting costs

Buy in bulk

“By using a recognised wholesale distributor you’ll be guaranteed your products are coming from a reputable company and that you’re getting the best deals, rewards and value. You’ll also have a personal relationship with your account manager, meaning a trusted industry expert is always at your disposal.” Paul Moloney, Essential Salon Services

Waste not!

“We’ve replaced the laundering of own towels with Easydry Towels, which are 100 per cent disposable, we’ve replaced the washbasins with temperature-controlled water hoses that save on water and electricity and all our lighting is now low-energy LED fittings.” Aidan Fitzgerald, Aidan Fitzgerald

Assess decisions

“Hiring a PR company is often better value and more effective than launching an expensive advertising campaign. With an advertising campaign you’re often limited to an eye-catching image and a couple of lines to describe your entire business. But with a good PR campaign you can include lots more visuals and information about all aspects of your salon such as the stylists, the salon team, the products and the salon experience. It creates brand awareness and provides a strong controlled image of your business.” Lynn Hunter, Hunter Communications

Save on staff

“The margins in salons are not big and it’s essential that as an owner you have a grasp on where revenue is going. The largest percentage of salon revenue is employee costs and this can easily get out of control. The number one lesson is to know the numbers in your business!” Anthony Whitaker, growmysalonbusiness.com

Tackle technology

“Apps such as the WhatSalon app help give salons the opportunity to fill slots in their timetable left empty by last-minute cancellations and noshows. The beauty of it is that it costs the salon nothing and they receive 90 per cent of the treatment price from the client – we keep 10 per cent as a booking fee.” Kieran Walsh, WhatSalon

Creative Head Ireland

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4/12/13 16:26:01

#Money

How to make it

two fruitful salons share their successes to help you hit the jackpot Darcy’s Hair Design, Cork Seeing a gap in the market to offer premium styling services at affordable prices, awardwinning Darcy’s Hair Design in Cork chose to open a walk-in blow-dry bar at its Ballincollig premises. Since then it has added a walk-in upstyling and treatment bar to the service menu. The salon used its prime position in the town centre to its advantage and launched a marketing campaign around the centre by targeting shoppers and used highly visible signage in their window to displayed the price – E15 – and it’s paid off. Since the blow-dry bar launched, the salon has seen a huge increase in its client retention rate, with 65 per cent of blow-dry bar clients opting to book in for an additional service, something manager Mary Jeffries believes is down to making the salon more accessible for new customers. “We are a five-star salon and found that lots of people presumed we were too exclusive, but by offering a value for money service, we’ve enticed them into the salon. They don’t have that fear factor that we’re too expensive and so become loyal customers.” And with zero investment needed to get the blow-dry, up-do and treatment bars off the ground, all revenue generated has been pure profit.

Preen, Dame Street, Dublin

As a new business it can be hard for salon owners to pinpoint and assess which elements are working best and bringing in new clients. But for Katherine Sweeney, salon director of Preen in Dublin, the launch of its Express Menu has undoubtedly been one of the most important decisions the salon has made. “We don’t have comparative year on year figures yet, but we’ve had a steady increase in business month on month since we opened our doors in the summer.” November, Preen’s third month of trading, saw an increase in turnover of 50 per cent on the previous month and the Express Menu has been so popular that it has contributed to an increase in client spend in other areas of the salon, such as HD Brows. The brainchild of salon owner Katherine, the illustrated Express Menu offers the client six up-styles or blow-drys to choose from, along with make-up application done by the salon’s resident make-up artist, Kim O’Sullivan, for E60. Demand over the Christmas period has meant that the salon has had to take on extra staff for the New Year.

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Creative Head Ireland

5/12/13 15:57:06

How to $pend it    take care to spend wisely and get a good return. Education is arguably the best way to invest and these names offer brilliant bang for your buck… Robert Chambers Academy

The longest-running hairdressing training school in Ireland, Robert Chambers has spent more than 30 years developing courses, methods and standards to create the best environment for students. It offers an Advancded Diploma in Hairdressing for complete beginners, finishing courses for apprentices and refresher courses for qualified hairdressers who wish to update and perfect their skills. All aspects of hairdressing are covered to an advanced level and are certified by the World Federation of Hairdressing and Beauty Schools, meaning a qualification from this academy won’t just give you the edge at home, it will help you succeed internationally, too.

The Academy by Aisling Madigan

The Academy by Aisling Madigan, located in Killarney, Co. Kerry, specialises in delivering top quality education in small class sizes. From full and part-time diploma courses in ladies hairdressing and barbering to one and two-day courses in cutting and up styling, this academy can also tailor courses to suit individual needs at any level. A barber course is also offered to capitalise on the male market and tailor made courses are available all year. Last year, the Academy saw 100 per cent of graduates from its full-time Diploma course go into employment afterwards.

House of Colour Academy

As Training Academy of the Year at the Schwarzkopf Professional Irish Hairdressing Business Awards three years in a row, House of Colour is totally committed to excellence through education. Its unique City & Guilds approved training academy is situated in Dublin city centre and offers cutting-edge hairdressing courses at all levels. These include a Beginners Foundation Course, intensive courses to fast-track hairdressers who are just starting out and business seminars at the Business Academy for existing business owners or hairdressers thinking of opening their own salon.

Contacts

Queen Academy

Queen Academy believes in the career of hairdressing founded upon, and nurtured by, strong and continued education. With courses designed to equip graduates with all the skills necessary to compete in today’s competitive job market at home and abroad – the academy has devised a series of courses that focus on both the practical and theoretical elements of hairdressing, combined with workshop-based real world experiences. These include The Finishing School, which has been designed for hairdressers with a minimum of 30 months’ experience to build and perfect their skill, and technique-specific workshops that target skills students feel they need to develop and a Beginners Diploma Course.

Creative Head Ireland

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Robert Chambers Academy Dublin, 01 677 1323, robertchambers.ie The Academy by Aisling Madigan, Kerry 1850 822 333, seantaaffe.com House of Colour Academy, Dublin, 01 878 3633, houseofcolour.ie Queen Academy, Dublin 01 478 9633, Queen.ie

5/12/13 15:57:34

Extensions

The long and short of it… Extensions used to be a dirty word, but these days the market is bigger and better than ever. they’re the secret weapon you need to keep your business booming. So Forget what you think you know and prepare to re-educate yourself…

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Creative Head Ireland

4/12/13 16:29:59

Creative Head Ireland

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4/12/13 16:30:21

Hair Michael Leon for Great Lengths. Make-up Paula Callan. Stylist Catherine Condell. Photography Sarah Doyle.

If you look closely at any successful salon you’ll see that along with make-up services and nail and eyebrow bars, hair extensions are at the core of its business model. And you’ll also realise that although extensions were once seen as naff, they’re now celebrated as a breakthrough that can offer your clients a solution to a range of hair problems, whatever their age or budget. “Ten years ago hair extensions were a cottage industry,” says Warren Logan, owner of Hairspray.ie. “They were a bit like Botox in that women didn’t want to talk about them, admit they had them or even be seen to be getting them. But in the past few years the stigma has disappeared and hair extensions have gone mainstream. Women don’t care if it’s obvious they’ve had extensions put in.” When Hairspray.ie opened in 2007 the economic downturn was just about to hit, but Warren’s business has consistently grown by about 30 per cent year on year, and he says it’s all down to bringing hair extensions out into the open. “Our academy is booked out for six months and we have more than 11 million hits on our YouTube channel. People are hungry for information about hair extensions and they want to know what’s available. Salons can’t compete by just offering cutting and colouring services anymore. You have to add additional services to your salon to remain relevant,” he explains. “By incorporating them into your service menu and offering different price points, clients will incorporate extension into their regime, just like they would a half-head of highlights.” So what does this mean for salons? Paul Griffin of Zenith Hairdressing has been actively promoting Great Lengths in his Galway salon for about 20 months and has experienced a 150 per cent increase in the amount of customers opting to use the service. He says: “I’ve been doing extensions for 17 years and the quality and technology have improved so much. Our clients are very fashion-forward and they need to be able to react to the changing trends. Extensions are like a treatment; if you don’t tell your clients that they are there and what they can do for their hair, they won’t buy it.” This is something Derry Dowling, owner of Pzazz in Stillorgan, Co. Dublin, agrees with. “Extensions are a fashion statement as much as a look and just like false eyelashes or false nails, clients want to be able to experiment with them in an environment they feel comfortable in,” he reveals. For Denise McGoldrick, co-owner of El Pelo Designs in Colloney, Co. Sligo, giving her clients ease of access to hair extensions has seen a surge in business since the rural salon opened two months ago. “We’re doing four or five heads of extensions a week and a lot of our existing clients have started to experiment with extensions because they know and trust us,” she says. And, interestingly, it appears that the widespread success is down to a new breed of client.

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Creative Head Ireland

4/12/13 16:30:47

Extensions

When Katie-Jane Goldin, owner of Great Lengths Ireland, decided to establish an Irish distribution office for the brand in 2011, the company went from having nine salons on their books to 96. “The market has changed significantly,” she says. “Where it was once all about achieving a long hair look, in the last couple of months we’ve noticed a 65 per cent increase in the number of shorter hair extensions being sold.” And this shift in attitude has prompted the company to commission a photoshoot of some of Ireland’s most familiar faces – who are also Great Lengths customers – to highlight that extensions don’t just relate to one specific demographic and don’t have to add length to the hair. “Most people associate hair extensions with adding length but they can also add a substantial amount of volume to shorter hair, too,” she says. “It’s about re-educating your client and changing their perception so they realise extensions don’t have to be about creating an artificial look or that they only relate to glamorous girls in their 20s.” Laura Francis, who works with Great Lengths at Hession Hairdressing’s Clontarf branch, finds that her typical client is now in her early 40s and that her client base has evolved because so many women are trying to enhance what they already have rather than radically change their appearance. “What most people don’t realise is that extensions can last up to six months so it works out the same, if not cheaper than having regular highlights or colour,” Laura reveals. “My older clients can afford to spend that little bit more on their hair and they’re willing to experiment with hair extensions.” As has Edwina Hayes, co-owner of Salon 87 in Kilkenny. Hayes was working as a secondary school teacher and started off as a hair extension technician but decided to re-train as a stylist and opened her own salon four years ago. “The type of customer coming to me for extensions has changed so much. It’s unusual to see older women with short hair now – they all want full, voluminous shoulder length styles – and a lot of our clients have started to add in a couple of rows of extensions that last about three months and only cost between E75 and E100. Also, they’ve been using extensions to enhance their hair colour without the use of bleach. They can see how extensions can enhance their cut and colour and when properly done it looks amazing.” Sean Taaffe, owner of the Sean Taaffe Hair and Beauty Group in Kerry, uses Flip-In extensions in his salons and finds that there has also been a shift towards more temporary methods. “Whether this is a shift in choice or based on price I’m not entirely certain,” he says. “For some people, the ability to have them is an advantage but we will always have clients who swear by other methods.” Whatever the reason – length, colour or volume – extensions mean money and that is something that can’t be ignored. Now all you have to do is decide what kind of extensions service you want to offer…

Creative Head Ireland

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5/12/13 16:54:43

The blowdown

From car insurance to supermarkets, we’re all tuned-in to how we can make savings and ultimately spend less these days. And while the lure of discounting websites that offer hairdressing services for less than their market value can often prove tempting for even the most loyal clients, there is a way to fight back and protect your skills, client loyalty and bottom line. Blowdry.ie is a new website that aims to generate business for salons by offering clients budget busting blow-drys – E15 for short styles and E20 for long or curly hair – in their favourite salons during quiet times. Every salon that signs up will have full control of when the offer is available and the service is 100 per cent free of change to use for both the customer and the salon – the customer simply pays the salon directly at the end of their appointment, as they normally would. Your regular clients can get the same premium service at a reduced rate, your staff is kept busy on the salon floor and potential new clients are introduced to your business. What have you got to lose?

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Image by ghd in collaboration with The Fellowship for British Hairdressing FAME Team

THE BIG IDEA

Creative Head Creative Ireland Head

4/12/13 16:38:07

Creative Head Ireland

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4/12/13 16:38:22

fresh thinking on business

Want to grow your business?

Get to Salon Smart! 27-28 April 2014 Park Plaza Riverbank, London BOOK NOW

+44 (0)1434 610944

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4/12/13 16:41:32

Tickets cost

£189 per person

Based on two people sharing a twin/double room. £75 single room supplement applies.

Includes: l Full two-day business programme l Three-course dinner with wine l Four-star overnight accommodation l Breakfast, lunch and all refreshments l Bumper goodie bag

Motivational speakers Practical workshops Live Q&A sessions Non-stop networking

Come and be inspired at Creative HEAD’s two-day business networking event! creativeheadmag.com/salonsmart

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Look who’s talking

@creativeheadmag #salonsmart14

facebook.com/creativeheadmagazine

4/12/13 16:42:13

fresh thinking on business

ONE ticket. TWO Sunday 27 April

18.00 Meet & Mix

09.40 Andrew Cannon

Enjoy a glass of fizz and the chance to talk shop one-on-one with your hairdressing heroes.

14.00 Check-in opens

19.30 Three-course dinner with wine

15.30 Nancy Cruickshank and Kate Shapland

21.00 Westrow Artistic Team

Awarded the Most Wanted BEST NEW SALON 2013 Award for his beautifully crafted barbershop, Ruffians, Andrew can wax lyrical about style. But the cool design ethic is a smart business strategy – find out from the man himself why the details really do matter.

Hear how the digital guru behind Handbag.com and the Telegraph Magazine’s beauty editor launched MyShowcase – the beauty-retailing concept that’s got everybody talking.

16.20 Caroline Sanderson Turning around an ailing salon business, launching an online academy, implementing a brand-transforming marketing campaign… All this and more earned Caroline the BUSINESS THINKER title at the 2013 Most Wanted Awards. Hear her inspiring story.

17.00 Free time

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Live onstage – an exclusive hair presentation and intimate after-dinner conversation with Westrow’s Steve Rowbottom and Matthew Sutcliffe.

22.00 The bar is open

Monday 28 April 09.20 Nicholas Wood The president of Goldwell and KMS California in the UK and Ireland shares his latest business insight.

10.00 Sean Dawson The general manager at HOB Salons oversees the smooth running of the group’s 24 salons – developing teams and nurturing talent and implementing structures and work practices that ensure tip-top standards are always met. And he’ll be revealing how he does it…

10.20 Salon Smart Creates Learn how to perfect the client experience in a specially devised masterclass, delivering expert advice on the serious business of customer services.

11.20 Ken West Whether you’re concerned about underperforming stylists or the implications of the minimum wage, the director of 3.6.5 Education is back to discuss money matters.

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DAYS. all this! 11.45 Daniel Galvin Team Legendary hairdresser Daniel Galvin OBE, his stylist son, James, and operations director, Stephen Nurse, will come together on stage for the first time at Salon Smart. Come and listen as the trio reveals all about building a brand, family dynamics, big decision-making, and how even one of the UK’s most famous salons is still working hard to keep evolving.

12.30 Working Lunch Enjoy 90 minutes of networking with leading hairdressing and business brands. Learn about new products and services, discuss your own business needs, enjoy exclusive offers – and tuck into a delicious lunch!

14.00 Think Tank Have your real-life business dilemmas solved live on stage by an expert panel in this riveting Q&A session.

15.00 Salon Smart Creates Enjoy the second part of your customer service masterclass.

creativeheadmag.com/salonsmart

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16.00 Jamie Stevens He is the go-to hair guru for mega TV shows including X Factor and Gok’s Fashion Fix, owns two thriving salons, is a global ambassador for Matrix, and travels the world educating and inspiring others. No doubt about it, Jamie Stevens has achieved more than your average 30-something – and this is your chance to hear all about his sensational journey.

Tickets cost

£189 per person

Based on two people sharing a twin/double room. £75 single room supplement applies.

BOOK NOW

+44 (0)1434 610944 LAP IT UP IN LUXURY @creativeheadmag #salonsmart14

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fresh thinking on business

Your whole business package 27-28 April 2014 BOOK NOW +44 (0)1434 610944 Sponsored by

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Tickets cost

£189

Do business in style

per person

Based on two people sharing a twin/double room. £75 single room supplement applies.

Includes: l Full two-day business programme l Three-course dinner with wine l Four-star overnight accommodation l Breakfast, lunch and all refreshments l Bumper goodie bag

The four-star Park Plaza Riverbank provides a luxurious setting for Salon Smart guests. With stunning views over the River Thames, hotel amenities include a fitness centre, an award-winning restaurant and free Wi-Fi, while the city’s key attractions, such as the London Eye and the Houses of Parliament, are within easy walking distance.

Smart is my “Salon business Mecca

“

Lauren Turner, Spirit Hair Company, High Wycombe

In association with

ECO-FRIENDLY SINGLE USE SALON TOWELS

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@creativeheadmag #salonsmart14

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Can you feel it?

Seventies-inspired point precision is brought bang up-to-date in Dylan Bradshawâ&#x20AC;&#x2122;s 2014 collection Photography by German Collins

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WANT MORE? See incredible fashion shoots online creativeheadmag.com

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Hair Dylan Bradshaw Creative Team. Styling Niamh Oâ&#x20AC;&#x2122;Rourke. MAKE-UP Sarah Keary and Michelle Kinsella.

A woman for all seasons

Tomboy, fashionista, girl next door, socialite â&#x20AC;&#x201C; meet the many moods of the empowered modern woman, as interpreted by Alison Dace and the Saks art Team as the brand celebrates its 40th birthday Photography by Zac Frackelton

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Hair Alison Dace and the Saks Art Team. Make-up Lan Nguyen-Grealis. Styling Jane Taylor-Hayhurst. Love IT See more of the Woman collection from Saks creativeheadmag.com

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All bets are off

Failing to have adequate insurance for your salon is a gamble that never pays off, argues Barry O’Higgins

Insuring your salon against property damage or treatment claims from clients is good housekeeping for hairdressers. Over the years I’ve heard so many horror stories from hairdressers who either failed to renew their policy or didn’t take one out in the first place, and when something goes wrong they stand to lose everything. Just imagine the feeling of serving your time as a junior, working your way up, taking the big step of opening your own salon – getting all your ducks in a row except for the small detail of an insurance policy – and overnight you have a fire and the premises is wiped out. You can’t re-open for business so turnover grinds to a halt. However, bank loans, mortgages and staff wages need to be paid, not to mention the E8,000 bill from the Fire Brigade for putting out the blaze. Stock, fixtures and fittings need to be replaced, the building needs to be repaired and your landlord is looking for the rent. All this would have been covered, if only you had taken out that little insurance policy. It’s a no brainer when you think about it. I first became involved with the hairdressing business back in 1992 when I was approached by the IHF to come up with an insurance package to provide comprehensive cover and, more than 20 years later, we are still insuring Irish salons. There will always be people who think it’s a waste to spend money on insurance but they are most likely the same hairdressers who couldn’t be bothered doing patch tests on their clients’ hair. If they are willing to take a chance on not having insurance, sure as night follows day, they will be the same hairdresser that is willing to take a chance on their client’s safety. Barry O’Higgins is director of Gunn Robinson O’Higgins insurance brokers in Dublin

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Creative Head Ireland

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To-Do List IHF NATIONAL HAIRDRESSING CHAMPIONSHIPS 2014

ARCH SUNDAY 9th M , DUBLIN EL CITY WEST HOT diary... ur yo in te Put this da ampionships. l Hairdressing Ch na tio Na t es gg The bi nior fantasy, ow-drying to se From trainee bl ne. ry to suit everyo there is a catego r today! Don’t delay, ente

Contact the IHF for more details

IHF STAR TEAM

The greatest stage to showcase young talent The youth and future of Irish hairdressi ng. ‘Unbelievable, inspiring, challenging and rewarding’ are some of the comments we received at our awards night, where we chose the current IHF Star Team. So now the search begins for the next IHF Star Team. Motivate and reward your trainees by entering them in this amazing competitio n, the final of which takes place in November 2014.

Contact the IHF for more details

IHF TRAINING HUB

“MIND YOUR OWN BUSINESS” October 2014 National and international speakers will cover every aspect of your business with informative seminars and workshops. Salon owners attend the ‘Build Your Business seminar’ while stylists can participate in the ‘Build Client Loyalty’ or ‘Build Your Column Workshops’. Other workshops will include tips and hints on competition work and much more.

Contact the IHF for more details

40 YE ARS REPRESENTINGRY. THE HAIRDRESSING INDUST The IHF is 40 years in business this year.

us as we We want you to come and join esses. succ our on d continue to buil t people’… grea ire requ ents ishm ‘Great accompl executive all ts, iden We want to thank all past pres our sponsors s, year the committee members throughout bers. mem the , you , ntly and most importa IHF. the join and us with te bra Come cele . you t esen We are here to support and repr

Contact the IHF for more details

Contact the IHF office on 056 883 3808 or 086 699 5003, email secretary@irishhairfed.com, visit www.irishhairfed.com or find us on Facebook and Twitter

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THE NEXT HAND-HELD DEVICE TO CHANGE YOUR LIFE

before

after

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COLOR WOW ROOT COVER UP cover dark & grey roots NO ROOTS, ALL WOW! available from: Essential Salon Supplies for more info call 061-212028 web: www.essentialsalon.ie | email: info@essentialsalon.ie

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