Creative HEAD Ireland January/February 2016

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Editor’s letter

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hello...

AS A NEW YEAR DAWNS, it’s a good time to take stock and think about the future of your business and how you can improve it in 2016. One obvious and important investment in your business is continuous professional development – not only of yourself, as a salon owner, but also all of your staff, who represent you, your brand and your business.

See what some industry insiders have to say about the importance of training, from page 30. It’s been a lively couple of months with the Wella Professionals International TrendVision Award, Alfaparf Fantastic Hairdresser Award, Peter Mark Colour Trophy and IHF Star Team awards, so there’s plenty to celebrate about the industry, see pages 20 to 27. And, if you’re not inspired already, there’s fab fashion starting on page 40. Here’s to a prosperous New Year.

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Annette O’Meara Editor

annette@alfol.co.uk Creative HEAD Magazine 06

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January/February

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SCENE

JANUARY/FEBRUARY 2016

Peter Mark celebrates, Wella announces the International TrendVision winners, the IHF reveals its Star Team and the Alfaparf Fantastic Hairdresser Awards wows in Dublin

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ON THE COVER Hair Joanne O’Neill, Wella Professionals Style Council Make-up Leonard Daly Styling Alison Conneely Photography Gerry Balfe Smith

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INTERIORS RoCo in Derry gets eco-friendly with upcycling

FASHION

Joanne O’Neill reinterprets natural structures

EDITOR ANNETTE O’MEARA

CHIEF SUB EDITOR ADAM WOOD

SPECIAL PROJECTS MANAGER WRITE TO US AT: Creative HEAD Ireland JOANNA ANDERSEN

ART DIRECTOR NICK JABBAL

EDITORIAL ASSISTANT ANNA SAMSON

EDITOR IN CHIEF AMANDA NOTTAGE

ART GRAEME WHITE

ADVERTISING LAURA TUCKER

PUBLISHER CATHERINE HANDCOCK

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6-9 Trinity Street Dublin 2 01 617 7947 annette@alfol.co.uk

Creative HEAD Ireland is published 6 times a year by Alfol Ltd. Creative HEAD is a registered trademark. No part of this magazine may be reproduced without prior permission of the publisher. All information correct at time of going to press. Printing by Buxton Press.

Creative HEAD Ireland is printed on paper certified as being from sustainable sources using only vegetable-based inks. Printed by Buxton Press, Environmental Printer of the Year and Printing Company of the Year.

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Theresa Robins on

THE NEWS AND KNOW-HOW FROM YOUR INDUSTRY

DISTRIBUTORS ENJOY A CHRISTMAS BOOST THE IRISH HAIRDRESSING industry has had an excellent Christmas season with some distributors indicating increases of more than 30 per cent year on year.

David Donnellan from Xpert Professional, the distribution house behind luxury brands such as Joico, Alfaparf and Moroccanoil, reported an increase of 30 per cent, with all gift sets sold out by the third week of November.

He said: “We have seen a significant improvement on 2014, especially when you consider that only four or five years ago many salons were afraid to invest in stock in case they couldn’t sell it, but now things are looking very positive.”

Limerick-based distributor Essential Salon Supplies saw a strong boost in retail gift sales in the run-up period to Christmas.

Managing director Alan Gleeson said: “Established brands such as Matrix have seen increases of more than 15 per cent, while newer brands such as Unite have exceeded our expectations, reaching figures as high as 43 per cent. Overall, the retail gift market section is up almost 32 per cent after a slow start in September.”

Alan Richardson, commercial director for L’Oréal Professional Products Division, agreed: “We have seen fantastic results with sales of our gift sets this year. Sales to salons have been really strong and so have the sales on.”

“Gift sets not only excite clients they also encourage engagement and conversation with the stylist,” said Lisa Corrigan, commercial leader for Wella Professionals Ireland. “Our gift sets are always popular and we have salons requesting more and more as they get closer to Christmas.”

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HAIRDRESSERS HELP THE HOMELESS

A CAMPAIGN that started on Facebook to help homeless people has inspired one Irish hairdresser to do something in her community.

Theresa Robinson, stylist at Rum Toffee Creative Hair in Ballyfermot, Dublin, began cutting hair for homeless people at the Capuchin Centre in Dublin last September.

The centre had already been providing services such as meals for many of the capital’s homeless. Now it also provides a hair service thanks to Theresa and her volunteers: Jay Green, Siobhan Laffin, Jennifer Meleady and Trevor Hynes.

“It all started when I saw a post about Haircuts 4 Homeless in the UK, where founder Stewart Roberts had been doing free haircuts for homeless people. So I contacted him and he came to Dublin,” explains Theresa.

“He asked me to start it in Ireland and I thought it was a great idea and a good cause. In October I cut 36 people’s hair in an hour – it was like speed dating! Next I need to work on getting donations and sponsorship, so we can build on this initiative – Easydry has already donated towels.

We want to expand the service around the country too.”

CREATIVE HEAD LAUNCHES IPHONE APP

LOVE CREATIVE HEAD Ireland? Curious what might be in Creative HEAD UK? Wonder no more – Creative HEAD UK is unveiling a new iPhone app from the January issue, giving access to its mix of profiles, exclusive fashion collections and regulars to a wider audience. Users can go to the App Store on their iPhone 5 or 6 and search ‘Creative HEAD’ to download the app.

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SHELBOURNE ADDS HAIR SALON TO SPA

MY months

AHEAD

What New Year has in store for...

MARTHA GALVIN

ALLURE HAIRDRESSING

After all the Christmas cheer we like to sit down together as a team to review our previous year and brainstorm new ideas for 2016. This year is particularly special, especially for our team in Ballina as we’ve moved to a brand new location, which offers many opportunities for the future of Allure.

HAIR SERVICES HAVE been added to the skincare, beauty and nails treatments already available at the luxury Spa at the Shelbourne. The Kérastase salon offers blow-drys from €32 and upstyles from €45, and the Shelbourne Executive Breakfast Club package includes a blow-dry and continental breakfast for €30 – available from 7am to 11am. Leanne Loughran, director of the spa and salon, said: “This addition is very much based on demand, we’ve tapered back the frills and made the salon more results-driven and faster for people on the go.”

BANGOR SALON EXPANDS

DKY HAIR has revealed a new salon on Bangor’s Belfast Road increasing its chairs to 17 – seven more than when they opened in 2010.

In the same year that DKY celebrates five years in business, it has moved into its own permanent salon and joined forces with Nadene Winters Ashe, owner of beYOUtifi beauty salon. For the opening, owners Michelle Young and Christine Duncan held a ballot to raise money for Second Hope Charity, the only UK charity specifically for people living with advanced breast cancer.

The list of prizes up for grabs included a year’s free haircare from DKY as the top prize, top of the range hair products, vouchers and more. A total of £681 (€970) was donated.

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DAVID GILKINSON

ALAN KEVILLE FOR HAIR

We’ve just relaunched our Dublin salon with a fresh look, so over the next couple of weeks owner Alan Keville and I will be discussing how we will restructure our training for 2016. I am also halfway through the pilot of Wella’s redesigned Master Colour Programme and I’m very fortunate to be one of the first to experience its innovative new methods.

KARA O’SHEA SEAN TAAFFE HAIR GROUP

SUGAR DADDY is the latest venture from Brown Sugar owner, Mark O’Keeffe (centre) – a new dedicated men’s shop on Dublin’s Exchequer Street.

We’re launching an add-on service for weddings called Glam Crew, where one of our hairdressers and a make-up artist will be in attendance at a wedding to give guests a make-up touch up or fix their hair. The service will be available for two hours at the wedding and we will have 30 Glam Crews between our three salons.

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THE BUSINESS EDIT ONLINE BOOKING IS DIGITAL MANAGEMENT ALL IT’S CRACKED UP TO BE? IN OUR ONLINE WORLD, it might seem surprising to know that only 12 per cent of hair and beauty venues use salon management software to offer online bookings, according to Wahanda. Yet the company claims that salons joining it can see an average increase in bookings of about 25 per cent. So what’s the verdict on digital booking?

The Sean Taaffe Hair Group was one of the first salons in Ireland to launch an online booking system, back in 2008, and the first salon in Munster to have an app. Although online represented 10 per cent of its bookings, the move to digital was fraught with problems. “It wasn’t successful because the software system we chose didn’t work; we had problems with bookings not going through, or if they were going through, it wouldn’t let you make an appointment if you couldn’t tick the

RISING STAR

NAME EMMA LOUGHNEY AGE 21 SALON ALLURE HAIRDRESSING

BALLINA, CO. MAYO

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WHEN DID YOU REALISE THAT YOU WANTED TO BE A HAIRDRESSER? My sister Lisa had a major role in my decision to become a hairdresser. She also worked at Allure, so as a child I regularly called in and sat watching in complete amazement at what the stylists were doing – from

skin test, but clients were arriving at the salon without having skin tests done, so it caused upset for customers,” explains Kara O’Shea, the group’s general manager. “With an online system, you need it to work in real time; the system we had was messy and didn’t seem to have been tested properly. It didn’t assess the client’s needs adequately in terms of the ideal stylist or their hair condition.”

Sean Taaffe decided against online booking but now clients can make a booking request via its app or website. What that does is it puts that personal link to the salon, so the receptionist will contact the client by email or phone to assess their individual needs before they come to the salon.

“We’ve adapted it to make appointments more effective, so that we can find out what the client wants,” added Kara.

“For example, if it’s an up-do for a wedding, we can advise you to wash your hair the night before – the front of house person is able to communicate with the client.”

Michael Weafer, receptionist at Toni&Guy in Clarendon Street Dublin, says the salon tried digital booking as well.

“We stopped it about six months ago. At the time it represented about seven per cent of bookings and we’d used it for about two years. You could book through our own app or the website, but from an administrative perspective it threw up too many errors,” he explains. “The online booking never worked; if a client went online at midnight and made a booking for 11am the next day, the salon is closed so no-one would see that booking until the next morning to process the appointment.

And that appointment time might already be gone, which meant ringing clients back to cancel or rebook. Even using email means you go back and forth three or four times with suggested appointment times, whereas if you rang them this would be sorted in two minutes.”

“Phone is king in my opinion; it works so well, because you can get all issues sorted out in minutes,” Michael adds.

up-styling to blow-drying, I loved it all! That’s when I knew, hairdressing was my dream.

I’m so lucky I got a job there, I’ve been hairdressing for four years now and I love it.

WHO IS YOUR HAIRDRESSING HERO OR STYLE INSPIRATION? The amazing Sharon Blain. I love her work and am inspired

by her passion and she’s also a top educator. Some day I hope to travel to Australia to meet her and attend one of her boot camps. I am also inspired by my employers, Martha and James, who are highly admired in the industry and are great to work with.

WHAT’S THE MOST IMPORTANT THING

YOU’VE LEARNED ABOUT THE BUSINESS OF HAIR? My main job is to please my clients on a daily basis, to see them leave with smiles on their faces. A satisfied client is the most important thing in this business. If I can make my client look in the mirror and feel absolutely amazing then that is enough for me.

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OF BECOM E A

L E NGT H ARTISAN

Develop new skills and increase your business revenue with a new, in-demand service offering.

With two-day foundation courses taking place in Dublin and Belfast throughout 2016, it has never been easier to become a Certified Great Lengths Extensionist. Contact our education experts on training@greatlengthshair.co.uk

W W W.G R E A T L E NG T H S H A I R .C O.U K

LIFE LESSONS

OLIVE O’BRIEN, SENIOR CREATIVE STYLIST ORIGIN HAIR COMPANY, RANELAGH, DUBLIN 6 Constant care and communication is vital. Become a friend to your clients; their needs are paramount so always ensure forward planning for their hair, whether it’s a change in the season or their hair quality. It’s important to be aware of the condition of the hair and scalp. If a client’s hair is weakening due to lifestyle or dietary factors, recommend appropriate products. Build up a rapport in the relationship and over the years, you will become their confidante.

Maintaining a good client list is key. Good communication skills, respect, compassion and, above all, confidentiality with clients’ lives is paramount. Always be on top of your game, advising clients and updating their looks. And make them aware of your professional achievements – whether on TV, in competition or awards throughout your career – people like to be excited and delighted!

Image: Cathy Bateson-Wetherson

Be yourself. Bring out your own personality – it will attract clients to you. An outgoing personality is key in this business.

Upskilling will ensure you stay on top of your game and keep you fresh. As with most aspects of the fashion industry, it’s all about change and moving forward. You need to change with the times and keep up with new styles and hair trends, from balayage to global technique. Strive to be the best; I’ve done a masters diploma in hairdressing at Crumlin College and I plan to start a FETAC Level 6 assessing skills course this year.

Client care is about quality. The new focus is on client care and a more one-on-one approach. It used to be more about client numbers, get them in and get them out, but now clients want more service and to spend more time in the salon. Due to the stresses of modern life, people want time out, so rather than have four or five people attend to them, you have one stylist to do everything – from shampooing to cutting and colouring.

Spending more time with the client in this way ensures a more tranquil experience, rather than a rushed-over feeling.

Inspire. Be passionate and creative in all your work. Whether it’s behind the chair, in film, on TV, doing editorials or training.

People who’ve inspired me include Kieran O’Gorman, Lorraine Keating, Billy Orr, Judi Wong and my agent, Rebecca Morgan.

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The newest additions to the 7Seconds range, a new shampoo and conditioner offer powerful, all-day moisture, enviable shine and long-lasting protection against heat and environmental aggressors.

The shampoo moisturises and locks in hair colour and the conditioner adds shine and UV protection.

Alfaparf Milano has launched a new professional range for blonde, grey and white hair. Called That’s it, the range contains pearl particles that diffuse light from all directions, giving an infinite amount of tones and incredible shine.

RRP FROM €12.95 045 856 490 xpertpro.ie

COLOUR CLOSE-UP

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Great Lengths has introduced 12 new fashion shades to its Apps tape-in extensions. Using 100 per cent human hair and lasting up to four weeks, the new shades include peacock blue, moonstone and sandstorm.

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Kérastase Elixir Ultime’s new oil-infused spray hair oil and conditioner for fine-haired clients has a bi-phase system that allows Intra-Cylane and carrier oils to merge simultaneously, expanding the thickness of the hair and volumising the final look while the nourishing oils enhance softness.

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As we get older our hair structure changes and loses elasticity and strength. BC Excellium Q10+, the newest range from Schwarzkopf Professional is designed to turn back the clock and meet the needs of mature hair, giving it the new lease of life it deserves. The new range contains Q10+, usually found in skincare, which stimulates keratin production in the roots and gives the hair a youthful vitality.

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Recommend Nioxin Bodifying Foam to finehaired clients – it plumps up hair strands without adding extra weight or stickiness.

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Stop a client’s bad hair day in its tracks with the new Pureology Smooth Perfection. It creates the perfect frizz-free, at-home blowout for all types of colour-treated hair and features an exclusive thermal, anti-fade complex for 72-hour frizz relief.

RRP FROM €17.55 01 604 5918 lorealprofessionel.ie

Anything that promises to make hair look and feel better is a winner in our book. This nifty new serum covers the hair like a protective coat and, when activated with heat, seals split ends to keep clients’ hair sleek and smooth. Genius.

RRP €24

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STOCK OPTIONS

OUR PICK OF THE LAUNCHES TO STACK ON SHELVES, ADD TO MENUS AND SHARE WITH YOUR STYLISTS

LAUNCH OF THE MONTH

NOW THAT SILVER IS WORTH its weight in gold, Schwarzkopf Professional enables ladies with mature, untreated hair to enhance their natural silver shade.

Igora Royal Absolutes Silverwhite features a range of pure silver shades, setting trends and offering mature hair the care it needs. This new range emphasises the beauty of your client’s natural hair colour and lasts for up to 25 washes. It also offers customers two different in-salon treatments: a quick, 10-minute application that boosts natural white for a soft and delicate result with a subtle silver sheen, combining colour enhancement with a separate, additional care treatment. For customers who want an even softer end result, silver can be added to a tonal refiner which reduces the intensity of the shade and gives a soft, silver sheen in just 20 minutes.

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IT’S ALL ABOUT... SERVICE AVEDA’S NEW HAIR FIX concept offers a customised, free express hair fix styling session at any Aveda retail counter nationwide. Once there, staff will identify the perfect professional service to suit and recommend the nearest Aveda salon so clients can make every day a good hair day!

WELLA PROFESSIONALS has developed two equations to guarantee client colour satisfaction – that perfect colour is found by combining warm eye colour and skin tone with cool hair tone, or cool eye and skin tone with warm hair tones.

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IN-SALON SERVICE +44 870 034 2380

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IN-SALON SERVICE 01 416 0900

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e d i s In y r o t s

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ROCO THE QUAY, DERRY

THE ETHOS AT ROCO is to create beautiful hair and to encourage sustainability. So when they moved to a new premises on the waterfront in Derry city, owners Ronan Stewart and Connor Grant were keen to use as much pre-loved furniture and upcycled materials as possible. They spent four months converting what was an unused restaurant into a 4,000 sq ft eco-friendly, sustainable luxury salon. They scoured the country and brought together a team of experts to create a new concept in hair salon design.

The work stations are made from old sash windows from a pub, while 30-year-old scaffolding planks were cleaned up and added as shelves, and Irish oak railway sleepers are used to display RoCo’s product range. The reception desk is made from a salvaged 10ft by 3ft piece of spalted English chestnut wood and salon trolleys were created with recycled floorboards.

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HOT BUYS The Iconwash from Salon Ambience comes with an optional electric leg rest and in a choice of colours. Its usual RRP is €2,499 but it’s currently available at a special promotional price.

PRICE €1,274 061 212028 essentialsalon.ie CREATIVE HEAD IRELAND

GET SMART

▲

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STYLE ICON

SEE MORE from Salon Ambience in your free brochure with this issue of Creative HEAD Ireland!

The Smart reception desk from Salon Ambience features an upholstered front panel that curves at a 90-degree angle with LED lighting. Its usual RRP is €3,259 but right now it’s better than half price.

RRP €1,549 061 212028 essentialsalon.ie 17

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Out with the OLD – In with the NEW Celebrate the new year with the new SALONGENIUS A brand new look and feel, plus a whole host of new features including an improved online bookings service and new Apps!

Please note our new telephone numbers: Support Ireland: 0152 679 77 Northern Ireland: 01202 311829

Sales Ireland: 0152 679 76 Northern Ireland: 01202 311826

Support Hours Mon-Thurs 08.30 - 19.00, Fri 08.30 - 20.00, Sat 08.30 - 18.00, Sun & Public Holidays 10.00 - 16.00

SALONGENIUS – When business matters

www.salongenius.com

Scene EVERYTHING ABOUT THE 2015 International TrendVision Award final in Berlin felt a little bit special. Wella Professionals laid out an unforgettable party to ensure more than 1,500 hairdressers from around the world enjoyed the brand’s 135th birthday in style, and celebrated the crowning of two new TrendVision winners too! In all, 69 competitors travelled to the German capital from 37 countries, with Ericka Kidd from House of Colour representing Ireland in the Young Talent category, and Leandro Santana Santos of Santanna Hair Studio flying the flag in Color Vision. There was also the introduction of the Wella Family Awards, where Nioxin founder, Eva Graham, received a Wella Life Achievement Award. Stunning presentations from creative directors Josh Wood and Eugene Souleiman impressed, while the Japanese salon team Shima peppered proceedings with a taste of the Far East. Mark Hayes and Peter Dawson from Sassoon Academy illustrated modern androgyny with incredible models. Mix in a breathtaking opener from Shay Dempsey and Michael Polsinelli from Sebastian Professional, and liquid metallic stunners celebrating the S/S16 and A/W16 trends from Christophe-Nicolas Biot and Thomas and Petra Brockmann, and you’ll understand why we’ve already started the countdown to TrendVision 2016 in Barcelona!

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Color Vision Platinum – UK

WUNDERBAR!

Young Talent Platinum – Lithuania

Irish Color Vision entry

Irish Young Talent entry

THE HOTTEST EVENTS EVERY MONTH – GET YOURSELF SCENE!

CREATIVE HEAD IRELAND

Josh Wood and Eugene Souleiman Shay Dempsey and Michael Polsinelli

Shima

And the winners are…

COLOR VISION PLATINUM Craig Clark, HOB Salons, United Kingdom GOLD Patcharee Apirom, MOGA, Thailand SILVER Guiping Zhang, Tiffany Salon, China BRONZE James Fang, Headline, Taiwan YOUNG TALENT PLATINUM Anastasia Krupovich, Kirpimo Meistrai, Lithuania GOLD Mikaela Edwards, Runway, New Zealand SILVER Zoe Huang, Zoom Hairdressing, Taiwan BRONZE Sonya Rättö, Prof Tampere, Finland

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Young Talent Platinum

Color Vision Platinum

PEOPLE’S CHOICE COLOR VISION Alina Iulia Calin, AYO Salon, Romania YOUNG TALENT Calogero Castellana, Mimì Hair Fashion, Italy

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ABSOLUTELY FANTASTIC CREATIVITY ABOUNDED at this year’s sixth annual Alfaparf Fantastic Hairdresser Awards 2015 held at Dublin’s DoubleTree

by Hilton Hotel. Almost 1,200 stylists and industry insiders attended the gala event, including 400 hairdressers vying for top places in the nine award categories.

These awards give stylists and salons an opportunity to show their creative expertise and technical excellence through six creative and two business awards and an artistic award: the Alfaparf Inixia Photographic Award. Hosted by stylist and designer Brendan Courtney, the night was a culmination of months of hard work with all nine winners receiving an Irish-designed and handcrafted trophy from Alfaparf and Alan Austin-Smith, founder of the Fantastic Hairdresser Company. The evening’s entertainment began when 10 models and dancers from London’s prestigious Sophie’s People took to the runway in a series of futuristically-styled outfits to a strippeddown atmosphere reminiscent of Tron and The Matrix. Intercoiffure Ireland’s hair fashion team presented ‘Red’, a slick hair show of beauty and passion dedicated to the power and energy behind colour.

Belfast-based Paul Stafford Hairdressing also showcased his style interpretation for S/S16 with a fabulous fashion show.

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Danielle Bethal

Lloyds Hair

Katrina Kelly Bridget Haren Michelle Nugent-Considine

Wayne Partridge

Adrian Haupa

Sandra O’Sullivan

Martha Boylan

And the winners are …

Fantastic Stylist Award Michelle Nugent-Considine, Altamoda Hair, Fantastic Fantasy Hair Stylist Award Katrina Kelly, K2 Hair, Fantastic Long Hair Stylist Award Martha Boylan, K2 Hair, Fantastic Junior Award Sandra O’Sullivan, Sean Taaffe Hair Group, Fantastic Gents Hair Stylist Award Danielle Bethal, Occasions Hairdressing, Fantastic Hair Colourist Award Adrian Haupa, Kazanoo, Fantastic Hairdresser Award Bridget Haren, Altamoda Hair, Fantastic Salon Award Lloyds Hair, Alfaparf Inixia Photographic Award Wayne Partridge, Wayne Lloyd

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Men’s Styling Award winner

Darren Kennedy

THE PETER MARK Colour Trophy 2015 Awards saw 32 finalists compete for the hairdressing group’s top title in front of an audience of 700 at the DoubleTree by Hilton Hotel in Dublin. Presented by designer and TV presenter Darren Kennedy, the awards were judged by Frederic Pavard from Alexandre de Paris; Gareth Williams of Headmasters London; Ian Brady from Cats; Patricia Strachan of L’Oréal Professionnel; Holly O’Keefe from Peter Mark; and head judge Michael Doyle of Peter Mark. A new awards category was added this year, the Men’s Styling award, which was judged by Calum Tierney, artistic director at Terence Paul Group. Speaking at the awards, which also featured a fabulous fashion show produced by the Peter Mark pro team, chief executive Peter O’Rourke, said: “The talent tonight blew the judges and me away. The future shines very brightly for Peter Mark.

We’d like to thank each and every participant who made tonight possible – it’s down to their unwavering creativity that we can make events like this possible!”

Colour Trophy winners

WINNING COLOURS

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And the winners are …

Colour Trophy winner – Lyndsey Corcoran and Danielle Brolly, Peter Mark Killiney, Young Colourist of the Year – Sinead Keane, Peter Mark Athlone, Men’s Styling Award - Rachel Flanagan, Peter Mark Market Cross Kilkenny

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Elaine Holden, Lisa O’Donoghue and Zara McIntyre

THE IRISH HAIRDRESSING Federation announced its Star Team at a glittering grand final in Dublin’s Hilton Hotel after whittling the competition down to the final 13 finalists who were judged on the night. A panel of judges had already worked on the first stage of the journey selecting the top 24 candidates from more than 150 entries. They attended a boot camp in Dublin followed by two days of assessment and interviews. Finally the remaining 13 finalists attended the IHF Star Team final in Dublin where the top four apprentices in hairdressing in Ireland were announced. They are Elaine Holden, Rustiq Salon, Kilkenny; Zara McIntyre, House of Colour, Dublin; Lisa O’Donoghue, Vanilla Hair Design, Carlow and Erica Masterson, La Mode Hair & Beauty, Dublin.

The winners will benefit from a yearlong education programme, photoshoots, catwalk shows and hair events nationally and internationally and mentoring by a top stylist. The aim of the Star Team is to give talented young hairdressers in the industry the opportunity to develop their skills by offering mentoring and coaching from experienced industry professionals.

In addition, the IHF honoured some well respected names in the business by awarding Icon Awards to Luke Duffy, Ultimate Barbers; Greg Clarke, Collage Hair Group; Lynda Maher, Lynda Maher Hair Studio; Patrick Gildea, Patrick Gildea Hairdressing; and Susan Byrne and David Campbell from House of Colour.

The Star Team 2015, from left to right: Erica Masterson,

STAR PUPILS

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CREATIVE HEAD IRELAND

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Patrick Gildea

Catherine and David Campbell

IHF president Damian Nolan and Greg Clarke

JOURNEY OF A

LIFETIME

FEEL THE INCREDIBLE THRILL OF COMPETING AGAINST THE BEST

STYLISTS AND COLOURISTS IN THE INDUSTRY IN THE

WELLA PROFESSIONALS TRENDVISION AWARD 2016

> STEP 1 | PHOTOGRAPHIC ENTRY

> STEP 2 | IRELAND HEAT

It couldn’t be easier to enter!

Simply choose your category COLOR VISION or CREATIVE VISION (NEW FOR 2016) and submit your personal vision of what is current and inspiring.

For those selected by the judges to go through to the Ireland Heat, this is your chance to showcase your work in front of an audience of almost 500.

PHOTOGRAPHIC ENTRY DEADLINE: THURSDAY 24 MARCH 2016

Monday 29 August

DoubleTree by Hilton, Dublin

YOU WILL GAIN SO MUCH FROM JUST TAKING PART

IT’S TAKEN ME TO THE NEXT LEVEL OF CREATIVITY

COULD THIS BE YOUR YEAR?

ENTER NOW!

No matter what stage of the competition you get to, there is a fantastic array of experiences and opportunities available to you!

Entry Packs are available from January, request yours now by calling 01 4160900 or email dublinstudio.im@pg.com

Visit the TrendVision Award UK & Ireland website: www.wella.co.uk/trendvision Become a fan of Wella Professionals @wellapro #tva

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> STEP 3 | UK & IRELAND FINAL

> STEP 4 | INTERNATIONAL TRENDVISION AWARD FINAL

Feel the incredible thrill of seeing your model on stage at the Roundhouse in Camden in front of an audience of 800 people.

The UK & Ireland Gold winners will go on to compete against over 70 national finalists from around the world at the International TrendVision Award Final.

Monday 10 October

Sunday 6 November 2016

The Roundhouse, Camden

I LOVED EVERY SECOND OF IT

Winning at TrendVision Award feels amazing I am so proud and honoured!

ERICKA KIDD House of Colour Young Talent Ireland Gold Winner 2015

MH0526-TV2016 Fellowship DPS CHI.indd 2

26/11/2015 14:46

TRAINING

CONTINUOUS PROFESSIONAL DEVELOPMENT IN HAIRDRESSING IS MORE IMPORTANT THAN EVER, WITH FASHION AND BEAUTY STYLES CONSTANTLY CHANGING AND CLIENTS’ EXPECTATIONS GETTING HIGHER

DAY

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CREATIVE HEAD IRELAND

TRAINING

personal development plan to ensure they stay at the top of their hairdressing game! This not only benefits them professionally but also the salon, so it’s good for business.

While continuous professional development may require significant investment from salon owners, the benefits are many – increased client services, better consultations and happy clients who keep coming back and tell all their friends.

Great Lengths

TRAINING HAS ALWAYS been important in the hairdressing industry, but never more so than now. With constantly changing consumer tastes and global style influences available at the flick of a phone screen, clients want the most up-to-date looks possible, the newest products and the best treatments. Staying ahead of the fash pack is the answer for all stylists who need to have a

Amanda Jackson, principal educator for Great Lengths Ireland and UK, explains why development is so important for stylists. “In today’s highly competitive market, training in new skills and refreshing classic techniques can help hairdressers get ahead of the competition. New skills invariably mean that stylists are able to offer their clients a new service, which can not only boost salon income, but also shows clients that you’re moving with the times,” she says. “Revisiting classic techniques and ensuring that these are maintained to a high standard will ensure the clients who are booking in for the day-to-day salon services always leave happy.”

And the benefits to the stylist and salon are manifold. “New skills help stylists to offer new services. This will appeal to new and existing clients, helping to increase revenue for the salon and

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ensuring a busy appointment book for the stylist,” reveals Amanda.

So just how much training is required?

“Ideally each stylist should be spending a minimum of two hours a week either learning new skills or refreshing existing ones. They don’t necessarily have to leave the salon to attend a course to learn new skills – there are loads of online resources available to aid with development.

“However, a once-yearly course would be beneficial, as you can network with other stylists, discuss techniques and learn from each other as much as from the course leader. Those who attend can then go on to share the skills and techniques learnt with the rest of the salon team. If everyone attends a different course and then shares their experiences, this increases the value of paid-for education.”

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db Academy

Dylan Bradshaw, owner and creative director of Dylan Bradshaw Salon and db Academy, agrees on the importance of continuous education. “We’re dedicated to ongoing education for all of our team. Like any other industry we realise that in order to stay current we need continuous staff training,” he explains. “Our academy team is seeing a huge interest lately in our parttime cutting and colour courses from experienced stylists who have been out of training/education for a few years.

“People in the industry now realise that hairdressing moves at such a rapid pace and in order to maintain and develop their client base, they need to

32

invest in their craft. My advice is to always be ahead of the game!”

And how does Dylan quantify the benefits to the stylist and salon? “I see the benefits every day; the team is constantly motivated through ongoing training and education in both product and service knowledge. As a premium salon we expect the best and so do our clients, so you see a return on that investment with client spend and growth,” he reveals.

And how much does a salon need to invest in training? “You can’t put a figure on training. It really depends on the individual salon and its turnover. We like to give all of our team the same opportunities. We invite guest artists a few times a year for workshops with the team, and at least once a year staff attend courses suited to their individual training and development plan.

“As a salon owner it’s important to be very strategic in what courses you choose for your team. You need to look at your long-term choices to determine what value it will bring back to the business. Trend and catwalkthemed courses are fantastic, but can you use them day-to-day? We recently developed a course in the academy, ‘Cutting For Your Client’ for this very reason,” he explains.

“Even the most talented hairdresser is capable of losing a client through poor consultations and by not listening to what their client really wants.

“This course provides stylists with the necessary consultation skills as well as the tips, techniques and inspiration needed when introducing a ‘trend’ cut to your client which can be easily styled and maintained confidently at home.

“We highlight the importance of understanding what your client wants to improve your service, increase productivity, build a stylist’s column and salon business,” adds Dylan.

Katherine Sweeney, owner and creative director of Preen, also emphasises the importance of training. “We’re part of an ever-changing industry where technology and fashion trends are constantly evolving, so to remain relevant and offer the most upto-date hairdressing services and latest trends to our clients, education is vital,” she says.

“Education is the most important tool I have to ensure the future growth and development of each and every team member and the business.

Education enables salon owners to organically grow the team, which in turn grows the business.

It gives team members a clear structure within which they can set and achieve goals, keeping them motivated and more productive within the salon and a valuable asset to the business.

“I recommend that seniors have a minimum of three to four days of training a year. For assistants there are bi-weekly training classes. This increases in their fourth year to get them salon floor ready,” adds Katherine.

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have to send staff on paid courses off-site as often. We probably spend on average €15,000 to €20,000 a year.”

Tamar says that the level of training per calendar year can vary greatly depending on the individual skills level. “Apprenticeships would normally have a schedule of one to two courses a year depending on the level and in-house training every week. Graduate stylists continue to attend in-house training weekly for one year after graduation to focus on advanced cutting.

“All of our senior stylists are scheduled to or already have graduated from the Wella Master Colour Programme. There are seminars throughout the year and competitions that we encourage staff to attend. You should constantly be watching and listening to your colleagues, as we all have different natural abilities and different ways to approach situations.”

Robert Chambers Academy

Tamar Chambers, artistic director of the Robert Chambers Hair Group, which runs training courses throughout the year, has the following advice: “Knowing and understanding your craft is the key to getting results and enjoying your work. It takes years to really understand why you’re approaching your work in the way that you do and what you plan to achieve from it – if you don’t receive the correct foundation, you’ll never get to that place,” she explains.

She agrees that the benefits of training far outweigh the costs. “When you love what you do but are also confident about the results you can achieve for an individual, you can truly enjoy going to work every day.

The salon benefits by having happy staff and clients are bound to return to passionate stylists,” adds Tamar.

How much should a salon invest in training? “It’s hard to estimate but no corners should be cut when developing your staff. All apprenticeship staff should have in-house training every week. If you have highly skilled staff to educate and share their wealth of knowledge, then you don’t

Robert Chambers Academy

TRAINING

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TRAINING

Belfast-based stylist Paul Stafford hosts many training courses in the Republic of Ireland throughout the year, so why is continuous professional development so important? “In today’s fast-moving industry it’s vital to keep ahead of changes in techniques, tools and products. Of course, this is nothing new; what has changed is the emergence and use of social media as a source of education. This has bolstered the need to focus our core salon education and training as the social media revolution offers many exciting training tips and techniques but rarely gives a strong training foundation,” says Paul.

“Instilling a strong basic training and building on that with regular updates and variety keeps the team motivated and retains the culture of your brand. This is the real value of continuous education.

“As salon owners we need to make our team aware that a salon’s reputation for consistent quality and perfection rests on their performance – and they should be constantly looking for ways to develop and reinforce that. Combined with insalon education and external courses, this encourages a strong sense of mutual development benefiting salon and stylist alike. Though we encourage our team to keep abreast of what our competitors are doing, our own identity must be paramount,” he reveals.

And what about salon investment in training? “I’d say five per cent to 10 per cent of turnover is about right, depending on the size of your salon and team. It may sound a lot but if a stylist takes in £30,000 a year (€42,800), a five per cent investment in training is only £1,500 (€2,100) but may be the difference between growing the business and stagnating or gradually moving backwards.

“And don’t forget to take advantage of

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courses and seminars available through affiliated manufacturers or colour house partners. In many cases, even the most advanced courses are heavily subsidised.

“Alfaparf Ireland and Xpert Professional Haircare for instance, have many courses running every week of the year, from basic through to advanced creative cutting. They also offer colour courses with some of the finest colourists and technicians, with full masters’ degrees and qualifications on offer for those ready, willing and able to get involved with the more intensive training programmes. On the business training side, Alan Austin-Smith conducts many of his Fantastic Hairdresser programmes on behalf of Xpert Professional Haircare, who we work with. Many of the other main companies offer similar courses.

Paul continues: “How much training someone needs is a good question. In my opinion, it’s as much as they can get – knowledge is definitely power. As for the social media aspect, the visual inspiration, tutorials and professional advice offered on Facebook, Instagram and YouTube are commonly explored by curious stylists, and have increased interest in home or self-education.

“This is no bad thing in itself, but the danger is that many videos and tips are worse than useless, a source of misinformation or part of a bigger story that has been taken out of context or misinterpreted. So ongoing education isn’t just about learning new things; it’s often about making sure your team continue to get the basics right and are not sidetracked by miscommunication from the online ‘home hair helpers’.

All too many of these internet hair heroes are full of great tips and ideas but, funnily enough, are never around when their genius ideas go off!”

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BECOME A VISIONARY Don’t be a follower. Realise your potential with the help of the Dylan Bradshaw academy.

Choose from our selection of masterful courses in the art of hairdressing, where creativity meets practicality. » Part-time courses in cutting, colour & styling » Trainee courses including pre-graduation finishing school for 4th years » Full time city & guilds diploma in hairdressing & barbering

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WELLA

EDUCATION 2016 Wella are here to be your perfect partner and we have designed our education offering to meet all of your salon needs by allowing you to tailor make your Wella salon training programme for every level of your team; meeting your business needs even further.

NEW FOR 2016 >e EDUCATION

Discover Wella eEducation, offering online education & inspiration, and details of our studio and in-salon seminars. Visit www.wella.co.uk/education

> DIGITAL EDUCATION BOOK – DOWNLOAD NOW!

For access to all you need to know about our Education and Events Programme 2016 – visit www.wellamymarketing.co.uk

> STUDIO COURSES We bring you some exciting new courses including Your True Grey, Couture Blondes, Freehand Colour… plus many more!

For full details of our Education and Events Programme 2016, please contact the Wella Studio Dublin on 01 4160900 or email dublinstudio.im@pg.com For the latest Wella Education news become a fan of ‘Wella Professionals’ @wellapro

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Braid & abet

The Wella Professionals Style Council’s inspiration for long hair is a little bit of grunge, a lot of braids and plenty of sleek style PHOTOGRAPHY GERRY BALFE SMITH

Butcher Barber

Foundation Hair

House of Colour

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Queen Beauty Emporium

HAIR Wella Professionals Style Council; MAKE-UP Leonard Daly; STYLING Alison Conneely

C E L E S T I A L B O D I E S

JOANNE O’NEILL’S MODERN INTERPRETATION OF NATURAL STRUCTURES USES CRYSTALLINE HUES ACCENTUATED WITH A STELLAR LUMINESCENCE

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Some inspiration from @morrismotley on this one, styled with a little @unite-hair GO 247 Texture Paste An oth er vie w @m orrism otley @u nit e ha ir -

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Curls styled with @un ite-hair GO 247 Styling Crea m

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Chris Riordan manager at ST4Men in Killarney, Co. Kerry, snaps away…

Sha ne cou ld bare ly smile for a photo whe n he foun d out that he did n’t win best dressed at the race s! #killarney race s #lo vekillarney

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