Creative HEAD Ireland January/February 2017 by Alfol Publishing

The nexxt generation in precision cutting education

The STYLE AMBASSADORS The multi-award winning ALFAPARF Milano Nexxt Generation Style Ambassadors bring the world’s first structured, precision cutting education programme to ALFAPARF Milano client salons throughout Ireland. All part of ALFAPARF Milano’s commitment to equip you with the skills and confidence you need to deliver world-class cutting, on your salon floor.

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giving you the skills to succeed.

www.alfaparfmilano.com

LEVELS 1 TO 9 NOW AVAILABLE TO BOOK AT THE ALFAPARF ACADEMY

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Front Row (left to right): Aaron Healy (Wayne Lloyd), Bill Harris (Bill Harris Hairdressing), Kerry Beck (Bill Harris Hairdressing), Jimmy Beech (Stafford Hair) Back Row: Wayne Partridge (Wayne Lloyd), Sean Taaffe (Sean Taaffe Hair & Beauty) Anthony Kilcoyne (Salon 2), Ciaran Dowd (Occasions Hairdressing ), Stephen Flanagan (XPERT Professional), Bridget Haren (Altamoda Hair)

Editor’s letter

46 A VERY HAPPY NEW YEAR to you all! It’s been a lively couple of months with the Alfaparf Milano Fantastic Hairdresser Awards, the Peter Mark Colour Trophy and of course the Wella Professionals International TrendVision Award Final in Barcelona, which saw Darren Lacken (this month’s cover star) take home the Platinum award for Ireland. Meanwhile Valerie Finnegan Cahill from Ikon Hair Design discusses winning the Most Wanted Supreme Team title (page 38), and Dylan Bradshaw, another Irish Most Wanted winner, celebrates his team scooping the first International L’Oréal Colour Trophy award (page 6). What a fantastic illustration of Irish talent! It’s something I’ll miss as I move on to pastures new. Thank you to everyone who has been supportive and helpful, it’s been a pleasure!

Annette O’Meara Editor

annette@alfol.co.uk Creative HEAD Magazine 04

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January/February 2017

WHAT’S INSIDE 44

SCENE

The Fantastic Hairdresser Awards, Peter Mark Colour Trophy and more!

ON THE COVER Hair by Darren Lacken, Crow Street Collective – Platinum Color Vision winner, Wella International TrendVision Award

40 FASHION

EDUCATION

The Staﬀord Hair Art Team channels David Bowie

Fight boredom with training – and watch your salon business grow!

EDITOR ANNETTE O’MEARA

SUB EDITOR ANNA SAMSON

SPECIAL PROJECTS MANAGER JOANNA ANDERSEN

ART DIRECTOR NICK JABBAL

CONTRIBUTOR BETH DAVIE

EDITOR IN CHIEF AMANDA NOTTAGE

CHIEF SUB EDITOR ADAM WOOD

ADVERTISING ANNETTE O’MEARA LAURA TUCKER

PUBLISHER CATHERINE HANDCOCK

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Creative HEAD Magazine

Creative HEAD is printed on paper certiﬁed as being from sustainable sources using only vegetable-based inks. Printed by Buxton Press, Print Week’s Printing Company of the Year. WRITE TO US AT:

Creative HEAD Ireland is published 6 times a year by Alfol Ltd. Creative HEAD is a registered trademark. No part of this magazine may be reproduced without prior permission of the publisher. All information correct at time of going to press. Printing by Buxton Press.

Creative HEAD Ireland 6-9 Trinity Street Dublin 2 01 617 7947 annette@alfol.co.uk.

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The edit Darren Lacken

2016 SALES ‘BEST FOR A DECADE’

Aoife Bradley and Jenny Dawson

THE NEWS AND KNOW-HOW FROM YOUR INDUSTRY

IT’S BEEN A BRIGHT YEAR for Irish hairdressing with retail sales up by as much as 20 per cent, according to Xpert Professional. David Donnellan, managing director of the industry insider and wholesaler, stated: “This year is the best year for retail for our clients since 2007.” According to David, upselling has proved very successful this year, with bonding products giving a huge financial boost to salons. “Hair additives by brands such as Alfaparf Milano and Olaplex are the number one method for upselling treatments in salons – between €15 and €25 is easily added to the most basic of colour services,” he explained. Other evidence of growth during 2016 was illustrated by more than 50 new salons with more than four stylists opening last year. “More than 120 salons have been refurbished in 2016, with the average refurbishment costing €15,000 in furniture and €30,000 in building costs,” David added. “2017 will look more towards ‘free from’ formulations and certified organic ingredients.” Mark O’Keeffe, owner of Sugar Culture, echoes the trend: “Turnover was up dramatically in 2016, even taking into consideration that we have expanded and opened up new salons.” He added that he has also noticed upselling of services continue to grow in his salons.

Irish hairdressing conquers the globe DARREN LACKEN, founder of Dublin’s Crow Street Collective, scooped the Platinum Color Vision title at the Wella International TrendVision Award Final in Barcelona. More than 1,400 hairdressers from around the world watched as 80 competitors from 45 countries battled to win the Color Vision and Creative Vision crowns. “I just wanted to get to the final, but I never really thought that I’d win – I was a bit shocked when they called out Ireland,” admitted Darren. For more, see page 10.

Meanwhile in Lisbon, Aoife Bradley and Jenny Dawson from Dublin’s Dylan Bradshaw Salon & Academy won the first International L’Oréal Professionnel Style & Colour Trophy for 2016. They competed against 13 international finalists in front of an audience of 2,000 hairdressers. Dylan Bradshaw, salon and academy owner and winner of the Most Wanted Exceptional Stylist Award, said: “This is a great achievement for the girls and the team. We are very proud to have represented Ireland on an international stage and to have won!”

L’ORÉAL PROFESSIONNEL APP TARGETS HAIRDRESSERS’ HEALTH L’ORÉAL PROFESSIONNEL has launched an app for hairdressers as part of an initiative to combat musculoskeletal disorders (MSDs). The 15’ Coach app was developed with the Global Alliance for Musculoskeletal Health and L’Oréal Professionnel hopes the app will train hairdressers how to avoid MSDs with a 15-minute daily exercise regime. Musculoskeletal disorders represent 75 per cent of job-related health issues in hairdressers, such as severe back and neck pains and carpal tunnel syndrome. Free to download, the app features a warm-up and advice on postures and stretching.

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PETER MARK RATES IN TOP 10 FOR CUSTOMER SERVICE PETER MARK, Ireland’s largest hairdressing group, has been named the sixth best brand for customer service across all sectors in the country, in the latest report from Amárach Research, commissioned by Customer Experience Insights. An annual survey that evaluates 170 brands and 42,000 customer experiences across six key pillars that include loyalty, value for money and client comments. Cathal Keaveney, head of professional development at Peter Mark said: “We are never complacent about our service and we know every time a new or existing client comes through our doors, we need to impress.”

58km

The distance clients will travel to visit their hairdresser, topping the list of small businesses customers are willing to travel the furthest to. The distance of 58km (36 miles) beat the dentist, a garage or mechanics and cafés or restaurants, according to research by American Express in the UK.

L’ORÉAL COLOUR JAM SHOWCASE COMES TO DUBLIN ACADEMY THE L’ORÉAL ACADEMY in Dublin played host as a hub of inspiration, colour, music and fashion for the brand’s annual Creative Jam showcase. L’Oréal Professionnel’s budding young talent showcased their take on what’s hot in hair. This is the first time Colour Jam has been held in Ireland, with first and second year Colour ID specialists from Ireland, Scotland and Northern Ireland coming together to share their inspirations. With artists representing salons such as Hession Hairdressing, Zeba Hairdressing, Style Club, Toni&Guy and Foxy Chopper, Colour Jam is set to become a firm favourite in the Dublin hairdressing calendar.

LEGENDARY STYLIST LEONARD PASSES AWAY ICONIC HAIRDRESSER Leonard Lewis has died at the age of 78. Known as Leonard of Mayfair, he was most famous as the stylist who gave Twiggy her era-defining crop. His five-storey Mayfair salon was synonymous with the Swinging ’60s and was an incredible talent factory – protégés included John Frieda, Nicky Clarke, Daniel Galvin and Michael Van Clarke. Leonard also enjoyed a successful career working on the films of Stanley Kubrick, including A Clockwork Orange, with Leonard cutting in the famous looks rather than styling wigs for the actors.

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MY months

AHEAD What 2017 has in store for… BETH KELLY

KELLY LEUNG HAIR DESIGN, MALAHIDE

Emma Leung and I opened the doors to our new salon three months ago and we’re off to an amazing start with about 80 clients a week. We have six staff and are exclusively stocking Kevin Murphy haircare and Great Lengths extensions. The new salon has a private ritual room where our clients can enjoy having their treatments away from the bustle of the salon.

ANNE MARIE STEWART PETER MARK, CASTLEBAR, CO. MAYO

In the winter months, we see a lot of clients opting to switch to chocolate mahogany tones, deep rich reds and glossy dark blondes, so we’ll be busy with the bowls! Smartbond is big for us right now too, so we expect to be doing lots more colour transformations with that.

CATHERINE HANRAHAN RAINBOW’S HAIR STUDIO, CHARLEVILLE, CO. CORK

The team is recovering after a fantastic Christmas in our new salon and we’re giving clients a special treat with every cut and colour. I’m looking forward to going on a course with Sassoon in January and using new techniques. And we’re planning our Wella Professionals TrendVision entry too!

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SEAN TAAFFE CELEBRATES 10 YEARS IN BUSINESS SEAN TAAFFE Hair Salon Group has celebrated an incredible decade in business. Sean, who has been hairdressing for 27 years, set up his own salon 10 years ago and now owns five shops in Kerry, employing 57 staff across the three unisex salons, one men’s salon and two hairdressing academies. Sean Taaffe said: “I am very aware of how lucky I am to do what I love, and to share it every day with our fabulous customers and an amazing team of professionals.” Five of Sean’s staff also celebrated 10 years with the group and were presented with crystal plaques to acknowledge their dedication. They are Aisling Madigan, Marta Plechowska, Sarah Ahern, Michelle O’Shea and Kara McDonagh.

ROCO GETS ARCHITECTURAL

ROCO HAIR has teamed up with an architect to create a unique hairstyle based on a building’s structure. Initially, the brand worked with Gradon Architects after a neighbouring business in Derry caught fire and RoCo was forced to relocate. Ronan Stewart, co-founder at RoCo Hair, saw the similarities between the two professions and the style – Hairmetic – was created as a result. “When we sat down with Gradon Architects to initially discuss our plans for the new salon I couldn’t help notice the similarities in our working methods and thought this would make a great project,” said Ronan.

WATCH the video now at creativeheadmag.com/education

New Oil Reflections Light Luminous Reflective Oil from Wella Professionals (RRP €18.95, wella.com)

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METALLIC ROSE

Create the most sought after look of the moment ALFAPARF Milano launches the highly anticipated Evolution of the Colour 3 METALLICS range. Six stunning shades of Metallic SILVER and coppery ROSE, delivering intense colour full of light and metallic tones.

See your ALFAPARF Milano Sales Representative for more details, or call 045 856490

www.alfaparfmilano.com

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“I DID IT!”

WELLA PROFESSIONALS INTERNATIONAL TRENDVISION AWARD – COLOR VISION HAS A NEW HOME… IN DUBLIN! THANKS TO DARREN LACKEN’S SUCCESS AT THE ITVA FINAL, CROW STREET COLLECTIVE HAS A SHINY NEW PIECE OF FURNITURE TO KEEP POLISHED

YOU’RE ON A STAGE in front of 1,400 people from around the globe. The noise is deafening, the lights are blinding, and wow this award is really heavy… you’ve just won Platinum International TrendVision Award for Color Vision, and you’re on a Barcelona stage with Eugene Souleiman, Josh Wood and Patrick Cameron… another great result for hairdressing in Dublin! It’s only been a few weeks since that incredible winning night and Darren Lacken from Crow Street Collective is still grinning. And it’s no wonder – scooping Platinum for Color Vision at ITVA after entering the competition four times over the years (he scooped a Silver at the Irish Final in 2014) will do that to a guy. He confesses to being a bit of a competition junkie. “I love every part of the competition process – from

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interpreting the trend to working with the model, make-up artist and stylist,” Darren admits. “It doesn’t bother me if I don’t win, as long as I think my entry was good. I love the buzz and the fun of the competition.” Did he ever think he would win? “I enter lots of competitions but this is the biggest colour award you can win. I never really thought that I’d win it – I was a bit shocked when they called out Ireland,” admits Darren who opened his salon, Crow Street Collective in Temple Bar, back in September 2015. He was quietly confident at the Ireland and UK Final in London. “The model was really beautiful, so that’s always a good starting point,” he laughs. “I also felt that I nailed the brief better this year than ever before.” Winning in Barcelona all became a little surreal for Darren. “There were many big industry icons congratulating me – Josh Wood, Akin Konizi, Jason Gray, Darren Ambrose and Sassoon’s Bruce Masefield. Darren and

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CR EATIV E HE AD AD VE RT OR IAL

AND THE WINNERS ARE… COLOR VISION PLATINUM: Darren Lacken, Crow Street Collective, Ireland GOLD: Jenni Kujansuu, SÄVY, Finland SILVER: Mana Dave, Blaze, New Zealand BRONZE: Hayley Austin, Toni&Guy, UK Creative Vision Platinum Winner – Italy

CREATIVE VISION PLATINUM: Manuel Sunda, La Bottega Dello Stile S.R.L.S., Italy GOLD: Laura Harju, Prof Tampere, Finland SILVER: Hiroaki Matsuo, Screen, Japan BRONZE: Nadine Röver-Eilmes, Kaschke Die Friseure, Germany

PEOPLE’S CHOICE COLOR VISION: Stefan Sultanoiu, Artist Salon & Academy, Romania CREATIVE VISION: Reina Quinones Vila, Estrellisima Salon, Puerto Rico

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1. Get a really great model. They sell the look – if she doesn’t feel sexy and feminine then it’s game over 2. Research trends. Take advice and feedback, but do follow your own vision as well

Colour Vision Platinum Winner – Ireland

Jason were delighted as they were part of the mentoring team in the run-up to the final, along with Jake Unger from HOB Salons.” Since he won the ITVA gong, Darren’s Facebook page, email and phone has exploded with good wishes from colleagues, other stylists and friends. He has already appeared on UTV Ireland’s The Pulse and there’s plenty more media activity planned this year. “Winning has given me more confidence. I’m very passionate about competing but when you win, it makes you think ‘I’m really good at this’ as well,” he adds. “You can get into a rut by just doing your job every day, but this win has given me the impetus to push boundaries a bit more with clients and suggest bigger changes.” Darren has certainly set the bar high, and he hopes other Irish hairdressers will be inspired to enter ITVA in 2017 – giving them the platform to shine that they deserve.

TIPS FROM A WINNER!

3. Work with a good make-up artist and stylist – I’ve been working with Roy Wong and Courtney Smith for years so we’re a good team. It’s all about trust

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WE LOVE THE ITVA FINAL FROM WELLA PROFESSIONALS… BUT WE ADORE ALL THOSE INSPIRATIONAL SHOWS ON STAGE TOO!

WHEN THE WORLD gets together at the Wella Professionals International TrendVision Awards, there’s always an incredible show to inspire and often a trophy or two for Ireland to take home! Held in Barcelona, the live finals kept 80 competitors from 45 countries busy before the 1,400 guests took a seat to enjoy the brilliant line up of talent on the catwalk. Now, where do we start? Wella Spain’s creative director Alexis Ferrer opened with a beautiful display. We saw the legendary Sassoon Academy team celebrate the world of colour, Michael Polsinelli and Shay Dempsey wowed wirth their Sebastian show and multi-TrendVision winner HOB Salons took us deeper into its Muse collection. A real star was also saluted as Wella presented a Lifetime Achievement Award to Robert Lobetta, for his revolutionary work over the past 30 years with Sebastian Professional. Then later – ahead of the famous and fabulous Parade of Nations and the reveal of the winners – guests were treated to a tantalising display of the 2017 trends. Spring/summer 2017 Ultra Contouring was brought to life by Russia’s Dmitry Vinokurov, while the Netherlands’s Hester Wernert-Rijn unveiled A/W17’s New Norm. Of course, the adored Patrick Cameron played host to it all, revealing London as the host city for ITVA 2017, too! And when it was time to celebrate the winners, we all know who was celebrating the most! Irish eyes were smiling indeed, while many more were looking off wistfully, thinking could 2017 be their year…?

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HOB Salons

Hester Wernert-Rijn

L A N O I T A INTERN VISIONARIES

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CR EATIV E HE AD AD VE RT OR IAL

Alexis Ferrer

HOB Salons

SEE ALL THE ACTION! Visit

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Sassoon Academy

Dmitry Vinokurov

Hester Wernert-Rijn

Dmitry Vinokurov

Sebastian Professional

Sassoon Academy

creativeheadmag.com/barcelona and watch the ITVA 2016 Final film!

So thatâ&#x20AC;&#x2122;s 2016 all sorted!

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Legendary ITVA host Patrick Cameron

I WANT ALL THIS!

AS IRELAND’S DARREN LACKEN HAS PROVED, A WELLA PROFESSIONALS PLATINUM INTERNATIONAL TRENDVISION AWARD COULD BE ALL YOURS, SITTING IN YOUR SALON BACK IN DUBLIN, GALWAY, LIMERICK… YOU’VE JUST GOT TO GIVE IT A SHOT! 14

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CR EATIV E HE AD AD VE RT OR IAL

ENTER TRENDVISION 2017 NOW! CRAVING SUCCESS IS nothing to be ashamed of – and the roar of your compatriots cheering as you scoop the International TrendVision Award is a dream that really can come true! But you can’t just dream it… you have to make it happen! And it’s time to take the first step – because the 2017 International TrendVision Competition is open for entries NOW! All you need to do to start your road to victory is contact your Wella account manager and get your hands on the entry form. Then, start thinking about trends, about shades, about your model, about your look… before you know it, you’ll have a fully fledged plan to make that award yours! Whether you’re entering Color Vision, Creative Vision, or one of the two new categories – Male Grooming or Runway – just enter! Head to wella.com for updates, trend insight, winner tips and everything you need to secure your place in the International TrendVision Award 2017 Final in London. Crow Street Collective’s Darren Lacken did it for Ireland… can you?

TIMELINE TO TRIUMPH! WHAT YOU NEED TO KNOW RIGHT NOW!

• Photographic Stage entry deadline: Friday 24 March

• Regional Ireland Heat – Doubletree by Hilton, Dublin: Monday 31 July

• UK & Ireland Final – Roundhouse, London: Tuesday 5 September

The iconic ITVA Parade of Nations

• TrendVision Award Insight Event – Wednesday 22 February, Wella Studio Dublin. Be inspired by the Sanrizz Team!

For more details on the Wella International TrendVision Award 2017, and to secure your entry form, contact your Wella account manager, call the Wella Studio Dublin on 01 4160900 or email wellastudiodublin@cotyinc.com. Visit wella.com for inspiration, trend information and more

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THE BUSINESS EDIT NEED FOR SPEED HOW QUICKLY SHOULD YOU RESPOND TO CLIENTS ON SOCIAL MEDIA? WITH CLIENTS ONLINE at all times of the day and night across a variety of social media platforms, salons are under increasing pressure to respond quickly to posts, tweets and queries. But what is a reasonable expectation for salons and just how quickly should you respond to complaints on social media – especially about a negative experience in-salon? “Social media has created an ‘always online’ environment and because of this most customers expect a quick reaction. As a business owner you must be prepared to handle any enquiry at unusual times to stop it from spiralling,” says Ian O’Keeffe, who looks after Sugar Culture’s social media as digital brand manager. He believes that 15 minutes should be the goal for responding in order to make a good impression for any negative comments and/or complaints. However, he feels most

RISING STAR

NAME Shauna Forman AGE 24 SALON House of Colour, Dublin

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WHY DID YOU WANT TO BE A HAIRDRESSER? From a really young age it was all I was interested in. I gave myself my first fringe aged seven and all my Barbie dolls had haircuts! When I started my apprenticeship, I knew I was in the right career. Hairdressing has never felt like work. It’s fun and rewarding.

customers will generally expect a response within an hour. “The faster the response, the better you’ll look,” adds Ian. And does he respond on both social media and on the phone? “Yes, both. If the client complains online, we find it wise to thank them for their comment, briefly apologise, acknowledge the issue and explain our intentions to investigate and follow up. If the issue is severe it would be a good idea to get their details and take the issue offline as it’s more personable.” So just how fast is Sugar Culture’s response time on Facebook and has it been awarded the coveted ‘very responsive to messages’ badge? “Our group consists of five businesses that have fully established pages that are carefully maintained, hold a 100 per cent response time and have the badge – but others are still in their infancy and are working toward the badge,” says Ian. Sabrina Hill, owner of Kopper Hair Salon in Glanmire near Cork city, says that she always has someone monitoring the salon’s social media accounts at all times so that if a message or a bad review comes through she’s immediately informed and ready to contact the client. “The priority is to make sure that we make immediate contact and communicate to the client that we will look after their needs as this will help ease any uncertainty and fears they may have. A problem that is left to go on over a number of days can result in bad-mouthing and further negative comments/posts on social media,” says Sabrina. “There is nothing worse than receiving a message of complaint or seeing a bad review, but in my view there is no smoke without fire and more often it’s a case of bad communication that has resulted in an unhappy client. This alone can, and should, be a wake-up call to business owners and managers to look over the standards of the salon to ensure that further mistakes don’t happen.” She adds: “We are all human and we make mistakes so complaints can happen. I look at it as a challenge to turn a negative into a positive by changing the client’s view of my business and becoming a loyal, lifelong client.”

HIGHLIGHTS SO FAR? I became a member of the Wella Style Council for Ireland and winning a place on Wella Professionals’ Generation Now team have been huge highlights. As part of Generation Now I assisted at the PPQ show at London Fashion Week last year, which was an experience I

can’t describe. Another huge highlight has been winning the Silver Creative Vision Award at TrendVision UK & Ireland final.

chase their dreams. One day I want to be as influential as my hairdressing icon, Eugene Souleiman.

WHERE DO YOU SEE YOURSELF IN 10 YEARS? I’d like to be known for being an educator that makes a difference and a platform artist that inspires young people to

WHAT IS YOUR DREAM HAIRDRESSING GIG? I would like to work backstage at Fashion Week in New York and Paris, as well as have my own product line.

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LIFE LESSONS DANIELLE KENNEDY, MANAGING DIRECTOR, LLOYDS HAIR GROUP, WATERFORD Your people are your product! Your team is the most important part of your business so you have to look after its members. If you look after your team well, it will filter down to how your team looks after your clients, because you’ve created a certain culture.

Education and continuous professional development are so important but not just for trainees; the industry is ever changing and you have to adapt and upskill with it. Just because you were a successful stylist or salon five years ago, doesn’t mean you can kick back and relax for the rest of your career. Staying at the top of your game isn’t easy – it’s actually hard but it’s also what makes this business so special and interesting.

Your customer service is everything; it’s just as important as the quality of the hair services you provide. You need to make sure your team gets customer service training. It’s not enough to just give a great haircut in a service industry as all sorts of things can go wrong in a salon. But if your team members have good customer service skills, they can look after the client in a fantastic way and make sure the client leaves having had a positive experience.

You need to be a fantastic listener in this industry as well as having great people skills. You need to listen to your clients, trainers and managers. All those people will get you to where you want to go in your career, especially your clients.

I think passion and hard graft are the most important skills for hairdressing; if you have those you can be whatever you want to be.

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Keune Blend is top-shelf mixology, with a range of 14 styling products to prep, style and finish hair. And they can be easily mixed together for nourishing, customised blends.

Ensure your guys are dressed for success with American Crew’s new masculine fragrance, Win – we’re loving the fresh top notes of bergamot and mandarin.

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New to the EIMI style range is Shape Me – a unisex, heatactivated hair gel with ‘shape memory’. It’ll be your new BFF when crafting creative looks!

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RRP €35

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Shaper from Structure is the perfect styling product for those who are a bit commitment shy. Its light creamy paste adds texture, without sacrificing flexibility.

COLOUR CLOSE-UP

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Harmonizers is an exciting new range of four post-bleach toners from Alfaparf Milano that instantly neutralises undesired tones to deliver an even colour, while lifting up to one and a half levels. Packed with Biomimetic Quaternized Keratin and soothing agents to care for the hair and scalp while colouring, it’s available in soft ash, soft violet, soft gold and soft ash gold.

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The Vitaplex range contains bond protectors that shield the hair’s structure from damage during colouring or lightening.

TAKE HOME TREATMENT RRP €21.96 053 9123681 gainfort.com

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Sebastian Professional’s Sublimate is an invisible finishing crème that provides a cashmere touch. Formulated for use on dry hair it forms an even film around the surface, smoothing and lightly coating cuticles for improved definition, easier style creation and natural movement.

RRP €19.95 01 4160900 wella.ie

Welcome the hot new look for Affinage's hero styling range, Mode – and there are five new products too. We think Dream Cream, an illuminating blow dry cream, will fly off shelves...

Aveda Men Pure-Formance Thickening Paste uses amla that’s sustainably sourced from India to instantly expand each strand of hair. Clever!

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STOCK OPTIONS OUR PICK OF THE LAUNCHES TO STACK ON SHELVES, ADD TO MENUS AND SHARE WITH YOUR STYLISTS Alfaparf Milano launches the highly anticipated Evolution of the Colour Metallics range this year. The six stunning, on-trend Metallic Silver and Metallic Rose shades will allow you to effortlessly create the most sought after looks of the moment. Metallic Silver – three grey shades with silver tones enriched with blue hues, are available in dark blonde, medium blonde and very light blonde while Metallic Rose – three coppery rose shades with soft metallic tones are available in medium blonde, light blonde and very light blonde. LAUNCH OF THE SEASON

IN-SALON SERVICE 045 856490 xpertpro.ie

IT’S ALL ABOUT... HAIR SPRAY

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Want to secure a swingy flip or a no-budge bouffant? Grab Bumble and bumble’s new Strong Finish hairspray. It has a clever resin blend to keep styles in place, and an easypeasy twist-lock nozzle.

New from Moroccanoil is this Dry Texture Spray, a unique dry argan-oil infused spray that can be used as both a foundation to prep the hair for no-slip styling, or as a finishing spray to achieve carefree, tousled texture.

RRP €30 +44 7917 598917

RRP €20 045 856490

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IN-SALON SERVICE 045 856490 xpertpro.ie

IT’S ALL ABOUT... HAIR SPRAY

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Want to secure a swingy flip or a no-budge bouffant? Grab Bumble and bumble’s new Strong Finish hairspray. It has a clever resin blend to keep styles in place, and an easypeasy twist-lock nozzle.

RRP €30 +44 7917 598917

RRP €20 045 856490

bumbleandbumble.co.uk

xpertpro.ie

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COLOUR CONSULTATION INSPIRATION, INNOVATION AND BUSINESS BOOSTING IDEAS TO MAKE COLOUR BIG IN YOUR SALON

IN ASSOCIATION WITH

THIS MONTH: BEAT THE JANUARY BLUES!

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THE SERVICE

}

LET’S REBOOT YOUR CLIENTS’ COLOUR! New Year’s resolutions – it’s all green juice and hot yoga, so let’s encourage clients to add some TLC to their hair, too! It’s time to reboot, refuel and nourish. L’Oréal Professionnel gives you the perfect menu to tempt clients this January, so they can leave flat shades and artificial brashness behind. The Colour Reboot service gently cleanses unwanted tones and lifts out excess colour ready for their ‘new you’ to shine through. And just as their bodies and minds need a little time in the gym and the spa to bounce back from the demands of the festive season, hair that’s been left looking dull and faded deserves an intensive shot of brilliance. Step forward the Colour Refuel service: natural gloss restored. And naturally, both services use Smartbond as the essential ingredient! Come on, it's time to get the glow on...

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GET THE LOOK

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#We’reLoving

This gorgeous Smartbond transformation by Hugh Cambell! Want it? @123nkiely from @hughcampbellhairgroup tells us how to get it 1. Apply Blond Studio Platinium plus + 20 vol to create a lightened shine band in the fringe area 2. Apply INOA 6.46 + 20 vol to the roots and midband 3. Apply Majicontrast Copper with 20 vol over the lightened shine band and to the ends

Go to @lorealprouk on Instagram to see more transformations. Don’t forget to share your own using @lorealprouk #lorealpro #smartbond

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SMARTBOND

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Black Amber Salons

CONSULTATION TOOLS

Stuart Holmes Salon

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€707

INCREASE YOUR SALES WITH SMARTBOND

TOTAL APPINESS

Are your clients looking to liven things up now that we’ve hit the New Year? Then make sure you have L’Oréal Professionnel’s Style My Hair app on your phone. It’s the first app to give hairdressers the power to offer a total makeover experience to their clients and the perfect tool for you to use to start conversations in the salon. Clients can test the hottest looks on a photo of themselves and try different colours by clicking on the shades of blonde, browns, auburns, coppers or greys, then choose the right effect: uniform, grown out, highlights, Ombré or Sombré… it’s playtime! And with personalised advice on L’Oréal Professionnel products, it also helps boost retail. Make sure you’ve got this in your pocket at ALL times… Download free at iTunes and Google Play

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THE RETAIL

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Your client has a fresh new colour and wants to keep it looking radiant for as long as possible. Tell them about Vitamino Color A•OX shampoo. It’s enriched with an anti-oxidant complex and UV filters, and leaves coloured hair feeling instantly soft.

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That’s how much Black Amber Salons in Dublin is making in sales (on average) each week from Smartbond, the revolutionary new bonding agent from L’Oréal Professionnel. The team sells up to 25 applications a week – so just imagine what Smartbond can do for your salon’s bottom line! Encourage clients to use it when they have their hair coloured, and they’ll enjoy stronger, shinier hair! Ever helpful, Roy Kennedy from Black Amber shares his top tips on how to sell Smartbond in your salon...

1. Showcase before and after pictures of clients who have used Smartbond 2. Tell clients that they’ll be able to see and feel instant results! 3. Explain how Smartbond can achieve the colour they want without damage {

THE COURSE

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GET CONTOURING IN 2017! The Colour Consultation Contouring & Placement course from L’Oréal Professionnel makes each colour service feel personalised to every client. Taking its cue from the world of make-up, the course will help you understand the impact of colour choice, so you can offer bespoke colour services, placements and formulations, thanks to that all-important consultation. Book your place now for the session in Dublin on 8 February. Visit lorealprofessionnel.com or call 01 604 5914

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#CHedit

Inside story SEAN TAAFFE HAIR & BEAUTY KILLORGLIN, CO. KERRY

Having bought the building next door, Sean Taaﬀe has opened a hair salon in the new space and moved its beauty salon into the old space. “These old premises are two terraced houses and we used black granite on the exterior of the shop to make them more imposing and unite them,” explains owner Sean. “The design and layout was my own plan; for each of our salons we like to have an individual look. Our Tralee salon is colourful and quite in your face, so I wanted to create an oasis of calm here, an escape from the hustle and bustle.” The ﬂooring, chairs and walls are in neutral tones with the option of adding colour later with brightly coloured accessories. The chairs and wash units are by Kiela with each unit individually made so it can house products behind them. “We have 12 sections in the salon split between colour and styling; a nail bar in the beauty salon and a dedicated bridal suite that doubles as a VIP room or for private appointments. Having everything under one roof is important today,” Sean adds.

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WELL I’LL BE

The Wellness Sister Deluxe wash unit programme by Kiela has many styling choices. At the programme’s core is minimalism without compromising on comfort. The moulded seat offers good support and it also has an electrical leg rest. The tilting wash basin ensures comfort for every client. FROM €2,340 045 856490 xpertpro.ie

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HOT BUYS

NEW CLASSIC

For a vintage feel with all the mod cons the dapper gent has grown accustomed to, it’s got to be Salon Ambience’s new Premier barber chair. It fully embraces the rugged, masculine styles of days gone by with added comfort. PROMO PRICE €2,697 (normally €5,289) 061 294580 capitalhairandbeauty.ie SEE ALL the best deals from Salon Ambience in the latest brochure, FREE with this issue! CREATIVE HEAD IRELAND

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CR EATIV E HE AD AD VE RT OR IAL

Hair by Denise Walsh and the Rustiq team

SHARING THE SECRETS OF SUCCESS TO HELP YOU ACHIEVE YOUR GOALS

jkj

STAY SHARP

AWARD-WINNING STYLIST DENISE WALSH, OWNER OF RUSTIQ SALONS IN KILKENNY AND CARLOW, EXPLAINS WHAT HAS REALLY HELPED HER ACHIEVE HER AMBITIONS CUTTING EDGE

Rustiq salons owner Denise Walsh believes continuous professional development is essential to stay at the top. The entire Rustiq team has completed courses exclusively available to ALFAPARF Milano clients at the ALFAPARF Academy, the country’s largest education provider to the hair industry. Courses such as Colour Masters, Nexxt Generation Cutting and those with global ambassador, Paul Stafford, ensure her team’s technical expertise, while the Fantastic Business Masters, Fantastic Salon Focus, Fantastic Business Programme and Fantastic Hairdresser has driven her business forward.

COMMUNICATION SKILLS

Denise insists that her staff take four courses per year outside the salon. “Training sharpens creative skills; competing in industry competitions increases motivation and drive, and all of these skills come back to the salon. It’s not just about cutting hair, it’s also about talking and listening to the customer. Our goal is to make people look and feel fantastic consistently – the Fantastic training courses with Alan Austin-Smith

at ALFAPARF’s Academy have helped us achieve that goal.” Continuous training ensures stylists have the necessary skills to successfully compete, as shown by Rustiq’s wins at the 2016 ALFAPARF Milano Fantastic Hairdresser Awards, scooping the Fantastic Hairdresser and Fantastic Junior titles.

GAME CHANGER

“When I opened my salon in 2005, I didn’t know anything about business. My skills lay in creativity, tutoring and mentoring,” says Denise. “Seven years ago when I moved to ALFAPARF Milano, I started using the education facilities at the Academy. This was a game-changer, and our success, with full columns booked three months in advance, is all down to ALFAPARF’s education. If I could share one secret, it would be that education is crucial in this business.” Two courses stand out for Denise: “Colour Masters for technical training and the Fantastic Business programme, both from ALFAPARF Milano, turned my salon around! Education has helped us to be so much better and also encouraged the team to enter competitions and win. We’ve planned our training right up to August 2017.”

FACT FILE ★ Denise Walsh has been a stylist for 23 years ★ Moved to Australia aged 21 ★ Worked as a part-time stylist for a year ★ Was appointed salon manager 12 months later ★ Promoted to manager of ﬁve salons ★ Denise returned to Ireland in December 2005 and opened her ﬁrst salon with one junior assistant ★ Within three months Denise had three more stylists, a nail technician and make-up artist ★ Opened her second salon in 2011 ★ Currently employs 25 staff ★ Denise and her team began attending courses at the ALFAPARF Academy seven years ago

Want to know more about the wide range of courses exclusively on offer at the ALFAPARF Academy? Call 045 856487 or visit xpertpro.ie CREATIVE HEAD IRELAND

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Unleash

#LCTIRE17

THE STAR IN YOU! THE L’ORÉAL COLOUR TROPHY, THE WORLD’S LONGEST RUNNING HAIR CONTEST IS NOW OPEN FOR ENTRIES. OPEN TO ALL SALONS NATIONWIDE – IT IS TIME TO REVEAL THE STAR IN YOU

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lorealprouk

@lorealprouk

CR EATIV E HE AD AD VE RT OR IAL

THE SWEAT, THE TEARS, the jangling nerves, the breathless anticipation, the roar of the audience, the heat of the spotlight, the explosion of glitter, the L’Oréal Colour Trophy in your hands. Can you imagine it? It’s the moment of a lifetime – careers boosted, business booming. The star inside you is primed to make its entrance onto the stage – are you ready to unleash it? The L’Oréal Colour Trophy 2017 is open for entries on 3 January, and this year could see YOU on the cover of Creative HEAD magazine with the trophy aloft! Whether you’re a dazzling name in Dublin or a little shop in Limerick, this is a democratic contest that’s open to ALL – and you don’t even need to be a L’Oréal Professionnel salon to enter! The longest running live hairdressing competition in the world, the L’Oréal Colour Trophy is inspiration incarnate, each year sharing the opportunity with hundreds of salons across Ireland to get creative. The L’Oréal Colour Trophy puts the focus on colour and fashion, challenging you to create an on-trend, beautiful look that you can show off in your window – you’ll have clients old and new craving your creation! Then there’s the Men’s Image Award for a brilliant illustration of modern barbering – and for the next generation there’s the Star Award, for the hot young colourist setting hues ablaze in 2017! And for the champion, there are rewards galore! Not only do you get to take your trophy home, but you also win a trip to the fashion capital of the world, Paris, to take part in a winners’ shoot (think about how those pictures will look in your salon!) and there will be increased exposure and industry accolade. You will even find yourself involved in a shoot for a national style bible… Are you ready to unleash the star in you?

WE WON!

DYLAN BRADSHAW SALON, DUBLIN

“We pride ourselves on being experts, and the L’Oréal Colour Trophy is a great platform for us to showcase our skill and our stylists and colourists. Winning the international title cements what we stand for in the salon - creativity, skill and talent. All of our regular customers were delighted to see us win and the reaction from the industry has been fantastic, with lots of people congratulating the team! We feel very proud to have represented Ireland on an international stage. To anyone thinking of entering – go for it! It’s challenging but also a great opportunity to test your creative limits!”

HOW TO ENTER LCT17 Head to lorealcolourtrophy.ie... 1. BUILD your personal profile 2. Choose your CATEGORY 3. COMPLETE your ENTRY FORM ONLINE and upload your photo (no more than 1 year old) 4. SUBMIT your application before 28 February 2017 Please consult full L’Oréal Colour Trophy terms and conditions before entering

@lorealprouk

#LCTIRE17

Is 2017 your year to win? Go to lorealcolourtrophy.ie to get all the information you could possibly need and enter NOW! Alternatively call 01 6045918 for more information!

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Grand Final Show 2016, Hair by Zeba Hairdressing

Entering its 51st year as the world’s longest running live hairdressing competition, The L’Oréal Colour Trophy is here for 2017. Celebrating professional hair, colour and fashion, this is your opportunity to reveal your creative talents to the nation. Enter today at WWW.LOREALCOLOURTROPHY.IE

@LOREALPROUK

#LCTIRE17

#LOREALPRO

“THE BEST BUSINESS EVENT I’VE ATTENDED IN THE LAST 25 YEARS” IN PARTNERSHIP WITH

ASSOCIATE SPONSORS

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BUSINESS NETWORKING

19 MARCH – 20 MARCH 2017

LONDON

Great minds, expert insight, real stories, new ideas, and unique opportunities to meet and mix with industry innovators. Want to grow your business? Get to Salon Smart – Creative HEAD’s two-day business networking event in London this March

BOOK TICKETS ON

+44 1434 610944 creativeheadmag.com/salonsmart @creativeheadmag #salonsmart17 CREATIVE HEAD IRELAND

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ELAYNE ARCHBOLD

LEARNING CURVE

CONTINUOUS PROFESSIONAL DEVELOPMENT IN HAIRDRESSING IS AS IMPORTANT AS HAVING A GOOD COLUMN – IT HELPS TO RETAIN CLIENTS, INCREASE CREATIVITY ON THE SALON FLOOR AND ENSURES CLIENTS NEVER GET BORED WITH YOUR WORK EDUCATION IS AS important now as it has ever been in the hairdressing industry. With constantly changing consumer tastes and global style influences available quicker than you can say Instagram, clients want the most up-to-date looks, newest products and best treatments available. The benefits for a salon of having a philosophy of continuous professional development for all staff are many – increased client services, better consultations with knowledge of trends and, ultimately, happier clients leaving the salon. Yes it requires investment from salon owners, but the payback is worth it. Elayne Archbold, senior stylist and head educator at Sugar Culture, says that training and continuous professional development has always been part of the ethos within Sugar Culture. “Providing the resources for stylists allows them to grow as individuals in their field, keeping them up to date with trends that can be transferred back to the salon and

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providing new opportunities for the salon and individuals to advertise and upsell,” she says. “Currently, I’m in the middle of exams to obtain my colour specialist degree with L’Oréal Professionnel. I specialise in styling, but developing my skills in colour has instilled more confidence in me and will open up my column to a whole new clientele.” The launch of the Sugar Culture Institute has also been an exciting addition. “Not only has our training institute given us a platform to educate our trainees and other salons, we also operate in-house training. We have many staff members who have knowledge in all aspects of hairdressing and are only too willing to pass this on,” says Elayne. Since the summer of last year, Sugar Culture has introduced a whole new way of educating its trainees. “We now provide one full day’s training Monday to Wednesday as a paid working day, replacing the normal after hours training

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#Education

DYLAN BRADSHAW

we all experienced when serving our time as trainees. We found it to be much more productive in developing these new superstars,” says Elayne. “Their progression is tested along the way in a technical manner and in more creative ways through photoshoots and in-salon competitions, which really prepares them for graduation and exploring the world as hairdressers who are ready to take on salon work and session styling. It feels like the future for training,” she adds. Dylan Bradshaw, owner and creative director of Dylan Bradshaw Salon and db Academy, says that education is key at his salon. “We have personal training and development plans in place for all of our team members to ensure they always offer the highest standard of hairdressing to our clients. Keeping on top of the newest cutting/colouring techniques, products and services ensures that each team member is at the top of their game,” says Dylan.

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“It is important that our stylists and colourists are ‘current’ so I encourage them to keep up with the trends in hairdressing and fashion. We are in such a fast-paced industry that failure to upskill will leave you behind. Remember to always invest in yourself and your future with ongoing training as that hunger for growth will get you far in this business,” adds Dylan. Last year the Cutting for your Client course developed at the db Academy provided stylists with the necessary consultation skills as well as the tips and techniques they needed when introducing a ‘trend’ cut to a client, which then can be easily styled and maintained at home. “Colour is an ever growing category, which allows our clients to adjust their look easily. It’s ideal for long-haired clients who want a change without losing those inches. For this reason we have introduced new courses to our academy focusing on a more advanced level of colour,” says Dylan.

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#Education TAMAR CHAMBERS

SEAN TAAFFE

Sean Taaffe has two academies in Kerry, located in Killarney and Tralee, and believes continuous professional training is the key to avoiding boredom in your job. “I see this often when I meet people at hairdressing events; they’re bored with the industry and their work. The question I always ask them is: how long is it since you were on a training course? Chances are they will say ages ago. My response is usually that it’s no wonder that they’re disillusioned and bored with what they’re doing as there’s no challenge, no inspiration and, ultimately, it is your clients that get bored of you and move on,” explains Sean. “We have a catchphrase at work – #learnmoreearnmore – and it’s true. We’re currently working on our 2017 calendar and planning a very exciting year ahead with courses from homegrown talents such as Wayne Lloyd, Bridget Haren and Aaron Healy to former international creative director for Saco, Jack Bayne, and the awesome Mazella & Palmer.” This year the Sean Taaffe Hairdressing Group is benefitting from Skillsnet funding, a Government-backed scheme that supports businesses in providing training and

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upskilling. “We are really lucky to have teamed up with Skillsnet for 2017. This means that for the majority of courses, Skillsnet subsidises each course by 20 per cent – a win-win situation,” enthuses Sean. “We are unique in the Munster region in that we not only run our own courses, but also bring in many guest artists from abroad for training seminars and workshops, many of whom you would typically need to travel outside of Ireland to see working professionally,” he adds. “You never stop learning and developing, which is why you can never stop upskilling and improving your techniques and theory,” says Tamar Chambers, artistic director of Robert Chambers. “Not only will you have more confidence delivering your desired result with precision, but you can also charge more for your expertise. This is the best promotion you can achieve – get more skills and charge your worth. When our stylists complete the Wella Master Colour Programme, their prices go up between €10 to €20.” There’s also training every six weeks in the Wella Studio with new colour techniques and product development: “Retail skills need constant updating. We feel it’s important to have some training off site, as it’s easier to learn in a different environment.” New at Robert Chambers is a collaborative approach to passing on skills. “We host workshops every three to six weeks, with stylists teaching a specific skill to others and all stylists are welcome,” she adds. “Experienced stylists have a wealth of knowledge and tricks that are important to share with others.” Darragh Curtin, managing director of Bellissimo, says that the level of importance placed on training can be judged by monitoring the amount of time dedicated to training events and teaching in the salon. “If you are not progressing then you are regressing, because time is passing and you are not moving forward. We have always adopted the mantra of ‘continuous improvement’ from the top down and the salon team has fostered and promoted a culture of training and development.

DARRAGH CURTIN

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#Education

Nexxt Generation educators

“Once you are surrounded by training then this becomes the norm for you and what you expect as well,” says Darragh. Over the past two years, Bellissimo has focused on raising the ‘colour IQ’ in the salon. “We put together a bespoke ‘advanced colour programme’ with our colour partners, Wella Professionals, which we hosted in-salon one day a month for six months for each group of stylists. The benefits of this were manifold: because they were completing the training as a group, the techniques and ideas were being discussed and adopted daily on the salon floor. Stylists offered a bespoke colour service for their clients and they were far more confident in their techniques. It also lowered wastage levels in the salon,” says Darragh. The salon’s foundation (junior) team’s training also offers the opportunity to gain a diploma in hairdressing through City & Guilds as Bellissimo is an accredited City & Guilds centre. “This year, we are running an eight-module personal development course entitled Life Strategies, offering opportunities outside of purely trade skills. We hosted a night on the Alexander Technique, with the goal of improving movement and posture,” he adds. Holly O’Keeffe, head of education at Peter Mark, echoes the earlier sentiment that continuous education and development helps the stylist be more fashion and trend oriented. “They see themselves as hair artists or designers instead of just maintenance hairdressers. By exposing themselves to new techniques and trends and investing in their learning, stylists become more involved with their clients,” she says. For 2017, it is now possible to complete a full Peter Mark apprenticeship in hairdressing within two and a half years. This training is module based and allows each student to manage their own progression. In addition, stylists will be invited to attend technical updates in 2017. “At these sessions they will be updated on everything new, including the latest key colouring techniques and emerging trends. Every year, Peter Mark invites leading international guest artists to share their techniques and knowledge with our stylists directly through exclusive in-house

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STEPHEN FLANAGAN

HOLLY O’KEEFFE

workshops and seminars,” adds Holly. “We aim to be forward thinking and predict both the technical and personal skills our stylists will need to deliver high standards. One area we have focused on is Personal Presentation, empowering our stylists to communicate more effectively with their clients in today’s market.” Stephen Flanagan, Alfaparf Milano’s Nexxt Generation stylist educator, says that continuous education helps stylists remain at the top of their game. “Education leads to better technical performance and better knowledge of products and their benefits, leading to a busier weekly column,” says Stephen. “What I really love about education, though, is the increase in confidence and passion it provides. I’ve seen slightly jaded stylists after 10 years on the salon floor, leave a training session feeling inspired and ready to try something new.” He adds: “For early 2017, the amalgamation of our Nexxt Generation stylist and colourist programmes is quite revolutionary. Alfaparf Milano is internationally renowned for colour so to design a programme that focuses on both precision cutting and colour techniques in under two years was very ambitious, but demonstrates our passion to educate the industry and help foster the next generation of amazing stylists in Ireland.”

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TRAIN FOR EXCELLENCE

THE ROBERT CHAMBERS HAIRDRESSING ACADEMY IS THE LONGEST RUNNING HAIRDRESSING SCHOOL IN IRELAND. AS THE ACADEMY CELEBRATES 34 YEARS IN EDUCATION, HERE’S A SELECTION OF WHAT’S ON OFFER FOR 2017...

SIX MONTH FAST TRACK COURSE

Focused on qualifying trainee hairdressers as stylists and colourists, this will give students confidence in cutting and colouring techniques and develop skills using bleach and toners. It’s tailored to students following a specific evaluation process, allowing our experienced tutors to design a course to suit each individual’s requirements. This is designed for third and fourth year trainees who wish to finish their training and qualify as graduate stylists. AWARDS: Robert Chambers Certificate of Qualification; Wella Certificate in Foundation & Correction Colour; Wella Certificate in Perming & System Professional DURATION: Six months full-time or 10 months part-time. START DATES: January/March/June REQUIREMENTS: Assessment and interview COST: €4,999 - €500 off if you book before the end of January 2017

ADVANCED DIPLOMA HAIRDRESSING COURSE

An intensive beginners course, you’ll qualify as a Graduate Stylist in all aspects of hairdressing in 16 months. Limited places available. AWARDS: Robert Chambers Advanced Diploma; World Federation of Hairdressing and Beauty Schools Accreditation; Qualified Advanced Graduate Stylist; Wella Certificates in Foundation & Corrective Colour; Wella Certificate in Perming & System Professional DURATION: 16 months START DATES: March/June/September REQUIREMENTS: No formal experience is necessary COST: Price on application, payment options and incentives available

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CR EATIV E HE AD AD VE RT OR IAL

STAR PUPILS!

ROBERT CHAMBERS CAN HELP YOU CARVE OUT AN INCREDIBLE CAREER – BUT DON’T JUST TAKE OUR WORD FOR IT...

FERGAL DOYLE

FIELD EDUCATOR, WELLA PROFESSIONALS IRELAND “I completed the Robert Chambers course with Distinction became a stylist at Lunatic Fringe in Dublin, and at Trevor Sorbie and HOB Salons in the UK. I’m now a field educator for Wella Professionals Ireland. My career wouldn’t have reached these heights without the Robert Chambers Academy.”

NADINE SHEEHY

HEAD EDUCATOR, ROBERT CHAMBERS ACADEMY

“I loved that I learned something new every day at Robert Chambers. Having worked in Australia, New Zealand, Fiji and the US, where my skills were in demand, I know how well I was trained.”

MATTHEW FEENEY

STYLIST, BLUE TIT LONDON

“My Robert Chambers training was to the highest standard. I found my passion for big hair and upstyling! I have styled hair for Xposé, Fashion Week and Irish magazines, met so many celebs and models, and really got my name out there!”

If you would like to fast track your hairdressing career with the internationally renowned Robert Chambers, call 01 677 1323 or email academy@robertchambers.ie for an interview, tour of the academy or to book a course

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Valerie Finnegan-Cahill and the Ikon team

THE 2016 MOST WANTED SUPREME TEAM WINNER BELIEVES STAFF DEVELOPMENT IS THE BIGGEST ASSET YOUR BUSINESS HAS

MOST WANTED

THE SUPREMES! THE WINNER OF the first ever Irish Supreme Team title at the 2016 Most Wanted Awards in London is Ikon Hair Design in Cork city and you can see why when you read their mission statement: ‘team work makes the dream work’. “We understand that as a team we are stronger, so there’s huge emphasis on team development through our Ambassador Programme and on team focus with our Salon Success Standard,” explains Valerie Finnegan-Cahill, owner of Ikon Hair Design. “We know the importance of each client but also their experience in the salon and how this is reflective of us.” Valerie started the salon in 1998 and now employs 11 people. It’s already won more than 30 awards and Valerie places a huge emphasis on training and how teamwork can boost your

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business significantly and motivate all your staff. “As a team we all have one strong goal that keeps us motivated and focused – that is our Salon Success Standard. We work towards that goal every day, everything in the salon can be directly brought back to it. This gives us something to manage every day. It’s a measurement of how we do our job and it involves everyone,” she adds. The Ikon team regularly has brainstorming days in order to set goals and work out how to achieve them together. “At the moment our goal is to be wowing 170 clients a week with an average bill of €70 and increasing our clients’ visits to an average of every six weeks. “To ensure that our customers’ experience with us is going to be the best it can be, we defined our salon, our service, our

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personal standards and our job descriptions – this gives clarity and direction to every team member. “We then discussed our expectations, responsibilities, motivators and what rewards we attach to our goal,” explains Valerie. She also stresses the importance of each team member managing their goals. “Every morning we do a Toolbox Talk at 9am – a catch-up on the previous day and a look at what’s happening during the day ahead. This gets everyone ready and focused. Every week Ikon reviews how many clients had colour, treatments, bought products, etc. “This is not about looking at last week’s monetary figures, it’s not about retail targets – it’s about looking at how well you’re doing your job, measuring what comes in and what goes out,” adds Valerie.

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PAYING HOMAGE TO THE MAN WHO FELL TO EARTH, THE CULT DAVID BOWIE SCI-FI MOVIE, THE STAFFORD HAIR ART TEAM EVOKES AN OTHERWORLDLY VISION OF CLUBLAND IN THE MID-SEVENTIES PHOTOGRAPHY BY LEE MITCHELL CREATIVE HEAD IRELAND

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HAIR Stafford Hair Art Team for Alfaparf Milano. STYLING Sara Oâ&#x20AC;&#x2122;Neill. MAKE-UP Frankie McKernon. CASTING Fleur Mellor.

Scene Paul Stafford

Paul Stafford

THE HOTTEST EVENTS EVERY MONTH – GET YOURSELF SCENE!

Paul Stafford

Fantastic

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Nexxt Generation: hair by Wayne Lloyd

Intercoiffure Ireland

STYLE

CREATIVITY ABOUNDED at this year’s seventh annual Alfaparf Milano Fantastic Hairdresser Awards 2016 held at Dublin’s DoubleTree by Hilton. Almost 1,250 stylists and industry insiders attended the gala event including 400 hairdressers vying for top places in the nine award categories. The awards give stylists and salons an opportunity to show both their creative strengths and commercial acumen through six artistic and two business awards and, in addition, the Alfaparf Inixia Photographic Award. Hosted by stylist and designer Brendan Courtney, all nine winners received an Irish-designed and handcrafted stained glass trophy from Alfaparf and Alan Austin-Smith, founder of the Fantastic Hairdresser Company. The theme for this year’s show was an homage to David Bowie and the Alfaparf Milano Nexxt Generation Style Ambassador Creative team set the scene with a dramatic segment entitled ‘The Thin White Duke’. Intercoiffure Ireland’s art and fashion team delivered a choreographed fantasy segment inspired by the film The Man Who Fell To Earth. And finally Belfast stylist Paul Stafford, Alfaparf Milano’s global ambassador, continued the theme with a decades-spanning homage to the iconic artist.

Nexxt Generation

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And the winners are... FANTASTIC STYLIST AWARD – Debbie Claffey, Gravity Hair Lounge FANTASTIC FANTASY HAIR STYLIST AWARD – Veronique Kuehn, Studio 92 FANTASTIC HAIRDRESSER AWARD – Denise O’Neill, Rustiq FANTASTIC JUNIOR AWARD – Michaela O’Mara, Rustiq FANTASTIC SALON AWARD – Occasions Hairdressing FANTASTIC GENTS HAIR STYLIST AWARD – Danielle Bethel, Occasions Hairdressing ALFAPARF MILANO INIXIA PHOTOGRAPHIC AWARD – Denise Philips, Pelo Hairdressing FANTASTIC LONG HAIR STYLIST AWARD – Daina Petrauskiene, Bliss Hair and Beauty FANTASTIC HAIR COLOURIST AWARD – Ciara Conway, La Mode Hair and Beauty

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TALENT AND CREATIVITY shone at the Peter Mark Colour Trophy Awards 2016 where 32 finalists competed for the hairdressing group’s top title in front of an audience of 900 at the DoubleTree by Hilton in Dublin. Presented by stylist and designer Brendan Courtney, the awards were judged by Ian Brady, five times winner of the L’Oréal Colour Trophy, plus international judges Siobhan Jones from Headmasters; Terry and Calum Tierney from Terence Paul Group; Michael Corcoran, Peter Mark educator; Patricia Strachan, representing L’Oréal Professionnel and head judge Holly O’Keefe, senior educator at Peter Mark. The event, one of Ireland’s largest hair shows, featured an incredible presentation, Belleto Musica Lirica, produced by the Peter Mark Pro Team, before the talented winners were revealed. Colour never looked so good!

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Brendan Courtney

CODE

Siobhan Jones, Ian Brady and Holly O’Keefe

Colour

CREATIVE HEAD IRELAND

13/12/2016 15:53

Peter Mark Pro Team Young Colourist winner

Men’s Image winner Peter Mark O’Connell Street

Colour Trophy winner

And the winners are... COLOUR TROPHY Nicole Murtagh and Megan Murphy, Peter Mark O’Connell Street, Dublin MEN’S IMAGE Patrick Watson, Peter Mark St Stephen’s Green, Dublin YOUNG COLOURIST OF THE YEAR Clodagh Kelly, Peter Mark, Carlow

CREATIVE HEAD IRELAND

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13/12/2016 15:53

Hair by Sarah

Icons Hair Studio

La Diva

Curly Bobs

Lorrelles Hair

A SCORE TO

NATIONWIDE WHOLESALER Kreative Salon Supplies celebrated 20 years in the business with a lavish awards ceremony at the Athlone Springs hotel. The evening began with an incredible hair show from Alessandro Sturaro, creative director of Alter Ego Italy, who wowed the audience with the latest colour trends and techniques. He was followed by Alter Ego creative stylist Alain Corazza, who showcased his new Supreme Purity collection. Guests then enjoyed mulled wine and nibbles as the best salons in Ireland were announced by the brand. Owner and founder of Kreative Salon Supplies, Paul Farrell said: “The night was a great success! We were delighted to mark the 20 year milestone by showing our appreciation to our customers for their business throughout the years and to thank them for endorsing the Alter Ego Italy and Echosline brands through their amazing work.” Here’s to the next 20!

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Paul Farrell presents Midlands Salon of the Year award to Magic Mirror

celebrate And the winners are… SALON OF THE YEAR – WEST: Icons Hair Design, Mohill SALON OF THE YEAR – MIDLANDS: Magic Mirror, Athlone COLOUR AWARD: Lorrelles Hair, Ballina VISION AWARD: La Diva, Moate RETAIL SALON OF THE YEAR: Curly Bobs, Tuam BEST NEWCOMER AWARD: Hair by Sarah, Limerick

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13/12/2016 15:53

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13/12/2016 15:55

Model mom ent at Pau l Sm ith

#n ico lem orriss ey #s obestyli sts #s obeb rown #s obefu n #s obese lfie

Me and Tina Oute n back stage at LFW

In the

A bit of spa rkle backsta ge

frame

Stylist Live with Bu mble and bu mble and Dyson

Sobe Brown founder Pamela Morrissey snaps away from London Fashion Week and beyond

Wit h com edia n Al Port er La st show at LF W

Gorg eou s work by Tin a O for Bu mble and bu mble

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Let's do the twist

#tod a y st oo ls

We're in Iri sh Tatle r's Top 10 sa lon s!

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13/12/2016 15:56

CREATIVE HEAD EDUCATION

'"I m next!"

OUR FEATURED ARTIST IN JANUARY IS RICHARD ASHFORTH

Richard Ashforth, international creative director of Saco and founder of NOISE, talks hair, music and fashion...

GET INTO THE GROOVE FROM 1 JANUARY

education

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HEAD ONLINE NOW! CREATIVEHEADMAG.COM/EDUCATION

13/12/2016 16:01

2017 SCHEDULE OUT NOW

LOG ONTO GAINFORT.COM

Comprehensive program of full & part time courses in Hairdressing, Beauty, Barbering, Sports, Teacher Training & Complementary Therapies

“RSVP LEADING BEAUTY SCHOOL” WINNER OF TRAINING AWARD 2012, 2014, 2015 & 2016 Wexford: Unit 7F Ardcavan Business Park, Wexford. T: 053 9123681 Waterford: Unit 9, Tramore Road Business Park, Tramore Road, Waterford. T: 051 37 5000