Creative HEAD Ireland July/August 2021 by Alfol Publishing

€7.50 JULY/AUGUST 2021

In print•online•everywhere!

IRELAND

JULY/AUGUST 2021 CREATIVEHEADMAG.COM

THIS IS BLOnDE UNLOCKED INNOVATION. TECHNIQUE. CREATIVITY. UNLOCK YOUR BEST BLONDE EVER

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21/06/2021 14:08

LET THERE BE LIGHT Across two floors and three huge studio spaces at London’s iconic Spring Studios, something exciting was in development. The first of its kind for Creative HEAD, and indeed for our leading partners – L’Oréal Professionnel Paris, Redken, Matrix and Kérastase – which, sideby-side, have curated with us this big blonde story. It’s a tale that weaves in the latest blonde innovations, such as L’Oréal Professionnel Paris Metal Detox, Redken new Acidic Bonding Concentrate System, Unbreak My Blonde from Matrix and Kérastase Blonde Absolu. It adds the greatest blonding technique, creativity and all the blonde insight you need to pour into your blonde business strategy for the next 12 months and beyond. And while we live streamed just a taster of all this goodness over two hours to an audience of blondehungry hair pros, we were also capturing the exceptional work of a trio of lightening experts. Each one shared their take on the blondes they’ll be busy working on this summer, the techniques that will delight clients and help them see a big blonde business boom. THIS IS BLONDE UNLOCKED…

Images shot in accordance with England PPE guidance at the time

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20/05/2021 14:33

CR EATIV E HE AD PA RT NE RS HIP

MISSED IT? You can still watch the Blonde Unlocked event – visit creativeheadmag.com/paint

Discover in detail the innovation leading today’s colour in Science Behind Blonde, available at creativeheadmag.com/paint

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20/05/2021 11:20

A BLONDE FOR ALL

THINK ‘BLONDE’, AND MANY CLIENTS AUTOMATICALLY THINK ‘LIGHT’. BUT IT DOESN’T HAVE TO BE THAT WAY. FROM LEVEL 6 UP TO 10 IT’S ALL ‘BLONDE’, AND THAT MEANS IT CAN BE COMPLETELY TAILORED TO EVERY INDIVIDUAL IN YOUR CHAIR. THAT’S WHY BLONDE EQUALS OPPORTUNITY…

GHTS W LI O D A SH E: U IQ N H EC T THE WITH TRIANGULAR SHAPES, THESE ARE SPLIT TO COLOUR THSTE PHOTOGRAPHY BY LEWIS HAYWARD

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WORKING PTH AND CONTRA THE TOP LIGHTER FOR DE UNDERNEATH DARK AND

20/05/2021 11:21

CUTTING AND STYLING Cos Sakkas, head of education and international artistic director at Toni&Guy; and Efi Davies, international artistic director at Toni&Guy

TOSOK OF A H G I L ATHBATYDELIVERSNTDHEEYLOU WANT B : E U COLOUR N THE BLO NEIAQ H ISS OF PENDING O C K E EINT NSUR DOWN DE OILS E TTH F E P OR RA-F UILD U UL L. B Y SPEL SUNN

See how Siobhan created the techniques and watch the live event playback only at creativeheadmag.com/paint

THE ARTIST: SIOBHAN GOLDEN INTERNATIONAL TECHNICAL ARTISTIC DIRECTOR, TONI&GUY FOR L’ORÉAL PROFESSIONNEL PARIS @GOLDENSIOBHAN

Siobhan knows exactly how to create bespoke shades, and budding colourists have been able to witness her magic, thanks to her colour education expertise

“BLONDE GIVES YOU A LOT OF CREATIVE FREEDOM. IT ALSO MEANS MAINTENANCE; THAT’S QUITE A STRONG DECISION TO MAKE, WHICH I THINK PEOPLE FIND EMPOWERING. THE TWO WORDS I KEEP HEARING RIGHT NOW ARE ‘WARMTH’ AND ‘LIGHT’. I HAVE QUITE A FEW DARKER-HAIRED CLIENTS, THEY DON’T ALWAYS WANT AN ASHY BLONDE. PEOPLE ARE HAPPY TO HAVE SOMETHING THAT’S MORE SUN-KISSED, HONEY, CARAMEL, MOCHA, JUST WARMER IN TOTAL. THAT ALSO MEANS IT’S SHINY AND HEALTHY-LOOKING.” 001_Coveraw3.indd 6

20/05/2021 11:21

BALAYAGE BOSS

BLONDE ISN’T THE DESTINATION, IT’S A JOURNEY. THE BALAYAGE SERVICE CONSUMERS CRAVE DOESN’T MEAN YOU’LL ONLY SEE THAT CLIENT TWICE A YEAR. CREATE A PATHWAY OF TOP-UP TONERS, CUTS AND TWEAKS AND YOU’LL WELCOME BACK A BALAYAGE CLIENT MORE REGULARLY; YOU’LL SEE A HEALTHIER-LOOKING BLONDE AND BILL, TOO.

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20/05/2021 14:34

CR EATIV E HE AD PA RT NE RS HIP

THE TEC HNIQUE: ND ZONE REVERSE TONING T O LEAVE A BALAYAG BLONDE T HAT IS FU LL OF CON E TRAST AN D

ROOT TAP A

DIMENSIO

See how Samantha created the technique and watch the live event playback only at creativeheadmag.com/paint

THE ARTIST: SAMANTHA CUSICK FOUNDER, SAMANTHA CUSICK LONDON FOR REDKEN @SAMANTHA.CUSICK

A Redken Advocate, Samantha Cusick has a single vision: to create incredible, commercial, client-friendly colours. Using the latest techniques and technology, she has curated a unique salon experience too, and is entrusted with colouring and styling some of the UK’s most influential women in the social media sphere

“I LOVE HOW VERSATILE BLONDES CAN BE – YOU CAN SURPRISE PEOPLE AND REALLY GIVE THEM A TONE THAT’S JUST FOR THEM. MY BALAYAGE CLIENTS COME TO ME USUALLY EVERY THREE TO SIX MONTHS, BUT IF THEY’RE A SIX-MONTH CLIENT THEY STILL NEED TO COMMIT EVERY THREE MONTHS FOR THAT HAIRCUT, AND THEN WE ENCOURAGE THEM TO HAVE A SHADES EQ TONER, YOU’RE BUILDING IN EXTRA INCOME. THOSE REGULAR SIX-WEEK HIGHLIGHTS CLIENTS THAT WOULD ONCE HAVE BEEN YOUR BREAD AND BUTTER DON’T REALLY EXIST ANYMORE."

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20/05/2021 14:34

TONE-IN

NO MATTER HOW TECHNICALLY PROFICIENT OR CREATIVE YOU ARE, YOUR WORK WILL BE ALL FOR NOTHING IF THE CANVAS YOU’RE WORKING ON IS LACKING CONDITION. HAIR HEALTH IS A CLIENT PRIORITY NOW MORE THAN EVER, AND BLONDES NEED TO COMMIT TO PLENTY OF TLC.

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20/05/2021 11:22

CR EATIV E HE AD PA RT NE RS HIP

THE TECHNIQUE: IR IDESCENT BLONDE

INTERTWINING TONE S WITH A FREE HAND – THIS IS FOIL-FREE, NO TO ENSURE THE END STRUCTURE – RESULT IS HYPER NATU RAL WITH A SHIMME RING FINISH

See how Michael created the technique and watch the live event playback only at creativeheadmag.com/paint

THE ARTIST: MICHAEL CONVEY FOUNDER, CONVEY SALONS FOR MATRIX @MICHAEL.CONVEY.SALONS

A Matrix Artistic Team member, Michael has been whipping up sensational looks for his clients at Convey Salons for more than 15 years and is a master of commercial colour

“I’M ALL ABOUT MIXING BOWLS OF DIFFERENT COLOURS TO CREATE ONE LOOK – OFTEN I USE UP TO 20 SHADES TO GET ONE COLOUR RESULT, JUST TO MAKE IT LOOK MORE NATURAL, SOFTER. IT ALLOWS LIGHT TO BOUNCE OFF IT, IT’S EYE CATCHING. AND NOW WE HAVE BOND BUILDERS IN COLOUR SO YOU DON’T HAVE TO THINK ABOUT IT, IT’S IN THERE AND WILL OFFER PROTECTION. IT’S GREAT TO BE ABLE TO TELL YOUR CLIENTS THAT IT’S ALL DONE. IT JUST MAKES THE COLOURIST’S LIFE SO MUCH EASIER.” 001_Coveraw3.indd 10

20/05/2021 14:35

BRINGING BLONDE TO LIFE

NEARLY HALF OF ALL SALON SERVICES REVOLVE AROUND BLONDE: PLAY YOUR CARDS RIGHT AND BLONDE COULD – AND SHOULD – BE YOUR BUSINESS BFF. ARE YOU READY FOR THE BIG, BLONDE BOOM? VISIT THE BLONDE UNLOCKED DIGITAL SPACE AT CREATIVEHEADMAG.COM/PAINT

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20/05/2021 11:23

CR EATIV E HE AD PA RT NE RS HIP

HAIR Siobhan Golden, Toni&Guy for L’Oréal Professionnel Paris (cutting and styling by Cos Sakkas, head of education and international artistic director at Toni&Guy; and Efi Davies, international artistic director at Toni&Guy), Samantha Cusick for Redken, Michael Convey for Matrix PHOTOGRAPHY Lewis Hayward, assisted by Lucy Rooney MAKE-UP Cat Parnell @ LHA Represents using Givenchy STYLING Marian Nachmia @ Stella Creative Artists, assisted by Elena Garcia MODELS Grace Acladna @ Body London, Eva Cunningham, Ocean Navarro @ Sandra Reynolds, Rafaella Ribeiro @ Body London, Molly Levitt @ HMA Agency, Gwen @ The Hair Desk REPORTAGE PHOTOGRAPHY Andy Lane SHOT at Spring Studios

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20/05/2021 14:33

PAINT PRESENTS

BLONDE UNLOCKED BRINGS TOGETHER TOP ARTISTS, GROUND-BREAKING BLONDE INNOVATION, TIPS AND TECHNIQUES TO HELP YOU BUILD YOUR BLONDE BUSINESS. ACCESSIBLE ANYTIME, ANYWHERE IT’S YOUR ULTIMATE DIGITAL BLONDING RESOURCE EXPLORE A BRAND-NEW SPACE FOR BLONDE AT CREATIVEHEADMAG.COM/PAINT

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17/06/2021 14:21

VIDEO MASTERCLASSES

Learn trending blonde techniques from leading artists

CLAIRE CHELL

NATHAN WALKER

RIA KULIK

EMILY MANDER

FRANCESCO GROUP @CLAIRECHELLHAIR

TREVOR SORBIE @NATHANWALKERCOLOUR

THE HAIRBANK @RIAK_HAIR

EMILY MANDER HAIR @EMILYMANDERHAIR

MY TECHNIQUE: BLENDED BALAYAGE

MY TECHNIQUE: CREATIVE TONING

MY TECHNIQUE: MIRRORED BLONDE

MY TECHNIQUE: SUMMER BALAYAGE

BLONDE CONVERSATIONS

Podcasts, panel debates, interviews and Q&A. Catch up with the latest in all things blonde!

Anna Short Daniel Galvin

Darren Fowler Fowler35

Katie Allan Mayﬁve

SHOP THE BLONDE Buy the products and formulas you need to recreate the looks

Siobhan Jones Blush + Blow London

Angie Dromgoole Zeba

Jack Baxter Baxter South

Katie Hale

Charles Worthington London

Lisa Farrall WIG London

Sally Montague Sally Montague Hair Group

THE SCIENCE BEHIND BLONDE

Delve deep into new blonde innovations to help you achieve the best results

THE BIG BLONDE GALLERY A curation of beautiful blonde looks

IN EXCLUSIVE PARTNERSHIP WITH

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17/06/2021 14:21

Editor’s letter

52 20 42 JOIN US!

MORE THAN A YEAR of stress and volatility may have It’s not only the weather that’s heating up – our events calendar clients returning to you with a new and very complex problem is looking hot, too! Kicking oﬀ – thinning hair and even hair loss. with SELF/STYLED Sunday With August being Hair Loss Awareness Month, we look at on 18 July, serving up live how stylists can upskill to better answer hair loss worries and to masterclasses from L’Oréal integrate relevant services, with advice from some of the most Professionnel Paris and experienced names in the business on page 32. Pulp Riot. Head over to Your time and your prices are a hot topic this season too, and we creativeheadmag.com/ look at how best to match them up in this issue’s Business Edit, on selfstyled-sundays to tune page 21. How have you updated your service menus to cater to postin. Missed Salon Smart lockdown and pre-holiday needs? Your clients are once again enjoying a LIVE? You don’t have to bit of freedom, and it’s time to make sure you’re ready to make the most miss out! Play it back with of it. See how others are set for summer in On the Go, page 34. an on-demand pass, see Plus, there’s all the usual news, fashion and fresh salon spaces that page 42. Better still, subscribe we love to share with you. for FREE to Salon Smart Here’s to a summer of great business and better hair… HUB and get your pass at the VIP rate, as well as monthly content drops that will boost your business, see page 40. June saw the close of this year’s Most Wanted and The It List for entries, so look out for the list of ﬁnalists on 7 July. creativeheadmag.com/events

Rachel Marie Walsh, Editor-at-large

rachelmarie@alfol.co.uk

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creativeheadmag.com

creativeheadmagofficial

@creativeheadmag

21/06/2021 10:02

Be brave enough to be yourself.

Be beautiful. Your favourite Semi di Lino products in an exclusive limited edition bag. Let your hair do the talking.

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17/06/2021 14:57

July/August WHAT’S INSIDE

LOSS LEADER MY EVER CHANGING MOOD Manifesto presents a snapshot of the finest modern male grooming techniques

IN THE FRAME

Hair loss and hair thinning are hot topics for clients after the pandemic, find out how to help

ON THE COVER

Hair by Siobhan Golden, Toni&Guy for L’Oréal Professionnel Paris; Samantha Cusick, Samantha Cusick London for Redken; Michael Convey, Convey Salons for Matrix. Photography by Lewis Hayward. For full details, please see cover section.

RISING STAR

Roisin Hynes of Sarah Mason Professional shares an insight into her world

Rebekah McNamara of Bridget Haren Hair and Beauty pictures a desert island in her future

EDITOR-AT-LARGE

DIGITAL DESIGNER

EDITOR-IN-CHIEF

ONLINE AND DIGITAL ASSISTANT

RACHEL MARIE WALSH AMANDA NOTTAGE

CONTRIBUTORS

ANNA SAMSON DEBORAH MURTHA

ART DIRECTOR

NICK JABBAL

CHIEF SUB EDITOR ADAM WOOD

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EVA VESTMANN

KELSEY DRING

ONLINE AND DIGITAL EDITOR ALISON ROWLEY

COMMERCIAL DIRECTOR LAURA TUCKER

CREATIVE PARTNERSHIPS ASSISTANT NATASHA PEARS

CREATIVE PARTNERSHIPS MANAGER JENNY BROOKS

CREATIVE PARTNERSHIPS DIRECTOR JOANNA ANDERSEN

PUBLISHER

CATHERINE HANDCOCK

Creative HEAD Ireland is printed on paper certiﬁed as being from sustainable sources using only vegetable-based inks. Printed by Buxton Press, Environmental Printer of the Year and Printing Company of the Year.

Creative HEAD Ireland is published 6 times a year by Alfol Ltd. Creative HEAD is a registered trademark. No part of this magazine may be reproduced without prior permission of the publisher. All information correct at time of going to press. Printing by Buxton Press.

WRITE TO US AT:

Creative HEAD Ireland Alfol Ltd, PO Box 289, Hexham, NE46 9HJ +44 1434 610416 rachelmarie@alfol.co.uk

21/06/2021 10:04

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£10 AND

YOU’LL GET:

• 6 issues of Creative HEAD Ireland magazine, delivered to your door • Discounted tickets to selected Creative HEAD events**

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The ﬁrst 20 new Creative HEAD Club members will receive a Schwarzkopf Professional summer bundle, worth €56.80. This includes a selection of two Oil Ultime Finishing Oils and the BC Sun Travel Kit. Packed with high-performing natural oils and invigorating essential oils, the Oil Ultime range is lightweight while penetrating the hair to give shine, smoothness and softness. BC Sun will be your summer best buddy, helping to protect, cleanse and treat the hair before and after sun exposure. Already a Creative HEAD Club member? Then we’ve got something for you too! One lucky member will win a bumper set of Oil Ultime products plus a BC Sun Travel Kit, worth €150. For more information visit schwarzkopfpro.com

*For the ﬁrst 20 new members to sign up between 1 July and 31 August 2021. Subject to availability, no cash equivalent will be offered. **Selected events only, for more details contact events@alfol.co.uk

CLUB

21/06/2021 09:40

THE DEPARTMENT OF SOCIAL PROTECTION has announced it is investigating cases where PUP claimants have declined return-to-work offers to ensure that only those who meet the qualifying conditions remain in receipt of the payment. Salon owners have raised concerns about staff not returning to work, despite growing demand for services. Their anxiety and post-lockdown challenges have gained much media attention. But government has assured employers that department officials will follow up on their communications. Any employer who has difficulty in attracting workers back to the workplace, or suspects that someone is misclaiming welfare income support, can email c19employerreports@welfare.ie. If an employer is seeking assistance in recruiting for vacant positions, the Employer Relations team is happy to help; email employer@welfare.ie to set out your requirements. You can also publish your vacancies to jobsireland.ie. When you register you can post your job for free, access the website any time and get information on financial support, accessibility support and grants, as well as access to the Irish and European network of public employment services to identify the talent you need to keep your business running.

2021

Ciara Madden

GOVERNMENT TO AID SALON OWNERS’ STAFFING ISSUES

Ciara Madden’s winning look

THE NEWS AND KNOW-HOW FROM YOUR INDUSTRY

Dublin barber is American Crew All Star global champion CIARA MADDEN OF Marks Barbers in Dublin is one of the five global champions of the 2021 American Crew All-Star Challenge. She had won the Irish final in the first round of the brand’s global grooming competition before being revealed alongside winners from Brazil, Germany, Spain and the UK. Ciara and her fellow global champions each scoop $5,000 (€4,200) and a trip to Barcelona to shoot with American Crew founder and renowned photographer, David Raccuglia. “It’s always incredible to see the level of artisanship get better every year. But after a particularly challenging year for the industry, it’s even more special to see how passionate this community remains about their craft,” said David. The All-Star Challenge highlights world-class talent in men’s grooming; barbers and hair stylists from across the globe are encouraged to show their skills by creating their signature looks with American Crew products to capture the spirit of the brand. The competition provides inspiration for emerging barbers and groomers alike, with 42 countries taking part this year.

Style wild and free with ghd unplugged, a sleek and compact straightener with all of the iconic brand’s stellar technology poured into it. And you can easily charge on the go with its USB-C charger to evolve looks almost anywhere. ghdhair.com

KEEP YOUR EYES PEELED TO SEE IF YOU MADE THE FINALS OF THE MOST WANTED AND THE IT LIST 2021 AWARDS. FINALISTS ARE ANNOUNCED 7 JULY!

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CREATIVE HEAD IRELAND

21/06/2021 14:09

#CHedit

L’Oréal Colour Trophy Ireland 2019 winner, The Space Hair Soul Beauty

MY months

L’Oréal reveals LCT show teams THE SHOW TEAMS for the virtual L’Oréal Colour Trophy Grand Final UK & Ireland Awards have been announced. Brooks & Brooks, Rush Hair, Sugar Culture, and Toni&Guy will be presenting at the iconic colour competition, as it returns in an online format after being postponed last year. The competition celebrates its 65th anniversary and L’Oréal has opted to combine the Irish and UK grand finals, so that all the finalists can compete. Tickets cost €30 and are available at ie.lorealaccess.com; visit lorealcolourtrophy.ie for more

43%

of customers want businesses to focus on Instagram for promoting their work, while just 19 per cent of marketers said that the platform was successful for them, indicating a big divide between consumer desire and marketing impact. Facebook was seen as the most successful by businesses at 35 per cent. The study by Sprout Social surveyed 500 Irish and UK marketers alongside 500 Irish and UK consumers to ﬁnd out how aligned social strategies were to consumer expectations.

SCHWARZKOPF TO GET IHF launches 2021 IRISH SALONS INSPIRED championships SCHWARZKOPF PROFESSIONAL is launching a competition exclusively for Irish salons to showcase their colour skills and celebrate the return of creativity. The Inspire competition is open to any Republic of Ireland salon and will see six winners selected to participate in a shoot with the brand’s global ambassador, Tyler Johnston. To enter, hairdressers need to tag their best colour transformations on Instagram using #SKPInspireIRE. Each entry must be individual (no joint eﬀorts), include a before and after shot, and each entrant can put forward up to three looks. It can be of hair created at any point in the past 12 months and the competition closes on 12 July.

THE COUNTDOWN HAS begun to the Irish Hairdressers Federation Virtual Championships 2021. Entries can be submitted digitally via the IHF website until 12pm on 30 July. The Federation promises it will be ‘only marginally less fun’ than the traditional bash. Forget your dull, all too familiar Zoom sessions, this will be an online event to remember. Streaming live from the Heritage Hotel in Dublin on 19 September, the team aims to get you as close to the true IHF Championships Night as possible. For more information visit irishhairfed.com

ers now! TrendVision 2021 Photographic Winn Discover the Wella Professionals Grand the in ing inat culm ion, etit comp the They compete at the next stage of on sional/trendvisi Final in October. wella.com/profes CREATIVE HEAD IRELAND

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AHEAD What July and August have in store for... NOEL HIGGINS NOEL HIGGINS HAIRDRESSING

We’re known for our colour but I’m currently expanding the scalp analysis and hair loss side of the business. We launched a new website to help promote scalp services, and I’ve been studying at the Trichological Society in London. I’m looking forward to qualifying.

RONAN MARKEY SEBASTIAN MARKS HAIR DESIGN

After spending so much time apart it is important to get the team to reconnect so we will be doing some fun activities together. I also have in-salon education planned with some amazing educators. We will be getting our IHF Hair Championships entries together this month, too.

MOVERS AND SHAKERS The Wella Company has appointed Josh Wood as its colour visionary Chiara Ferragni is the new international brand ambassador for ghd Katherine Sweeney, formerly of Preen, has been named as the new creative director for Queen salon in Dublin

21/06/2021 15:45

Let Mother Nature work her magic with Revlon Professional Revlonissimo Color Sublime in 48 shades. It features coldpressed organic and natural oils and delivers up to 100 per cent grey coverage.

Thirty new shades have joined the Schwarzkopf Professional Chroma ID bonding masks collection, which features integrated bonding technology to keep colour and condition fab.

RRP €26.95 +44 (0)800 526 741 schwarzkopfpro.com

IN-SALON SERVICE +44 (0)20 7391 7440

New High Speed Toners alert from Pulp Riot! Moon Stone and Pale Pink join the gang of toners that can do their job in five minutes or less.

IN-SALON SERVICE

astonandfincher.co.uk

revlonproshop.com

Irresistible services consumers will want to snap up, selected by the Layered team

Osmo X.Posed Blow-dry Balm is a veganfriendly and lightweight styling balm, formulated with bergamot, mandarin, sandalwood and natural antioxidants to help strengthen and protect the hair.

RRP €5.50

hairandbeauty.gainfort.com

Oribe has become synonymous with luxury, and it’s upped its game with the reveal of its first salon-exclusive service, Renewal Remedies Treatment Experience. It’s a two-step bespoke service and a quick backwash treat that won’t add on lots of time in the chair. Each custom-blended treatment delivers better texture and intense hydration by fortifying the hair’s inner structure, and also restores the damaged outer layer by creating a shield that locks in moisture. Choose the ideal Foundation base then mix with an Amplifier. IN-SALON SERVICE 089 616 7665 trinitysalon partners.ie

Little Green is a range for babies and children that uses delicate formulas that are kind to the environment.

RRP FROM €9.90 045 856 490 xpertprofessional.ie

Repair your hair as you sleep with weDo/ Professional’s Nourishing Night Cream, packed with cupuacu butter and 97 per cent natural-origin ingredients.

RRP €21.95 CONTACT YOUR WELLA ACCOUNT MANAGER wedoact.com

Kulture74 bleach-resistant microfibre towels (50cm by 90cm) come in a range of six neutral and vibrant colours. They wash and dry faster than cotton and use 50 per cent less energy.

SALON PRICE €29.99 FOR 10 045 856 490 xpertprofessional.ie 12

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The Restore Rituals Collection from Alterna’s My Hair. My Canvas. offers boosters that can be used alone or with the new Cool Hydrations Nourishing Masque. Choose from Glow Crazy Shine or Jelly Fix Repair.

RRP FROM €29.95 045 856 490 xpertprofessional.ie

Get heavenly hair with R+Co’s On a Cloud collection. Enriched with baobab oil, this range helps to repair bonds broken by colouring and styling. We love the Baobab Oil Repair Splash-On Styler.

RRP €34 045 856 490 xpertprofessional.ie CREATIVE HEAD IRELAND

21/06/2021 10:25

#CHedit

STOCK OPTIONS

OUR PICK OF THE LAUNCHES TO STACK ON SHELVES, ADD TO MENUS AND SHARE WITH YOUR STYLISTS How often in hairdressing can you say: “Well, I’ve never seen that before?” Prepare to utter those very words once you’ve seen the Bleach Finder Shampoo, part of the Unbreak My Blonde collection from Matrix, a new way to approach blonde work. This innovative, deepcleansing formula turns from sunny yellow to bright pink when it comes into contact with lightening agents, making it your new BFF when creating all sorts of blonde looks. Keep rinsing until you no longer see pink, and you know you’re ready to go. Unbreak My Blonde is all about bolstering your confidence to perfect anything from tonal shifts to a full white-blonde lift. The Shampoo, Conditioner and Leave-In Treatment are your insurance policy care products that help to maintain clients’ bonds between appointments, and are rich in citric acid to help leave hair feeling stronger and looking healthier. And let’s not forget the sparkling tones of the new SoColor Sync Opal Acidic Toners. Talk about eye-catching, these provide longlasting colour with iridescent shine in four new shades: 10PA, 10PV, 10PG and 10PV.

IN-SALON SERVICE, HOMECARE RRP FROM €19 lorealpartnershop.com

IT’S ALL ABOUT… REPAIR Welcome new 10-in-1 Absolut Repair Oil from Serie Expert, as the entire iconic L’Oréal Professionnel Paris range enjoys a revamp! The same innovative formulas, with packaging made with 100 per cent recycled plastic.

RRP €28

+44 (0)800 030 4034 lorealpartnershop.com

CREATIVE HEAD IRELAND

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Fudge Professional Everyday Clean Blonde Damage Rewind is for blondes who want a neutral tone. Think of the duo as like a gradual self-tanner – there’s no danger of over-toning!

RRP €16.95 EACH +44 (0)20 7845 6333 uk.fudgeprofessional.com

21/06/2021 10:28

COLOUR VISION

SUCCESS IS A MATTER OF PERSPECTIVE. SOMETIMES IT’S A CASE OF TAKING A STEP BACK AND REASSESSING  WHAT’S WORKING? WHAT DO I NEED HELP WITH? WELLA PROFESSIONALS IS HERE TO HELP REFRAME ANY ISSUE AND GIVE YOU THE TOOLS YOU NEED TO THRIVE IN ASSOCIATION WITH

LOUNGE LIFE

We’re all celebrating the ability to meet up and resume inperson education, but it can’t be denied that the pivot to digital learning proved to be an asset that we won’t be discarding any time soon. Its ability to work around your needs, your situation and your location means it will continue to be an invaluable learning tool. Wella Professionals introduced the Digital Learn Lounges 18 months ago, and since then thousands of stylists and colourists have joined, more than 15,000 to be precise! They offer a series of 20 short courses, split into three segments: Craft, Informative and Business. Each hour-long course covers a different, useful element – one day it might be how to show off Your Social Side, the next it’s all about The Business of Colour. It’s all about keeping that connection, staying curious and inspired. There are courses running at various dates throughout 2021, available to all. Contact your account manager, Wella educator or local studio for more information

THE COLOUR CLINIC IS OPEN… “The biggest challenge we face is the frequency of colour visits and encouraging colour sales. It’s led me to reconsider the way we market our colour services and how we talk about colour in the salon. I’ve found personalising and branding our services very useful. We change our colour menu every six months and create new seasonal services inspired by the latest fashion and interior colour trends. I’m a true believer in finding inspiration from outside your industry – it keeps your work unique, current, and creates really powerful stories. Bring the looks to life using printed moodboards made up of things such as lifestyle images, paint swatches and the latest fashion trends. Allow clients to identify with the images; it will be an opportunity to talk about shades, suitability and placement, while also broadening the scope of colour options rather than a static menu option of ‘highlights or balayage?’. Colour is becoming more and more personalised; so we have a chance to celebrate our unique selling points. Client loyalty increases when there is a service specifically offered by you that they can’t necessarily get elsewhere – offering a personalised and bespoke service with a takeaway retail product built into the price also helps encourage retails sales through your salon. The slightest difference is what makes your work unique, so why not market that and capitalise on it. Agility should be at the heart of everything we do, both business-wise and creatively.” 14

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@chelseagirl_x, hair by Jordanna Cobella

HOW TO EVERY ISSUE WE SPEAK TO A WELLA PROFESSIONALS COLOUR EXPERT ABOUT A KEY ISSUE AND S CRAFT EXPERT OVERCOME IT. JORDANNA COBELLA, OWNER OF COBELLA LONDON AND WELLA PROFESSIONAL WITH CLIENTS (@JORDANNACOBELLA) EXPLAINS WHY YOU NEED TO REFRAME THE HAIR COLOUR DISCUSSION

CREATIVE HEAD IRELAND

21/06/2021 14:13

SHELFIE TIME Koleston Perfect Me+ has a wide range of tones which allows our team to achieve and deliver any blonde imaginable to our guests. The key is to partner your Koleston Perfect Special Blonde with Welloxon Perfect, so that you benefit from the innovative technology and the incredibly reliable results. You can achieve the purest form of blonde while keeping hair in its optimum condition, which we love.”

CR EATIV E HE AD AD VE RT OR IAL

#ColourVision

PATRICK GILDEA, PATRICK GILDEA HAIRDRESSING & BEAUTY @PATRICK.GILDEA.HAIR

WHY I’M WELLA

I absolutely love our relationship with Wella Professionals. I find the colour choices brilliant, performance is reliable, and colours are easily removed. I have found shades that I never knew I needed and wonder how I managed without them! We get a crazy amount of shine, and clients comment on how much they love the feel of their hair – not to mention that they find their colour lasts longer. I genuinely feel that Wella colour has made me a better colourist. Wella is also brilliant with the different options of salon training that it offers, including the Master Colour Programme, which we are aiming for our whole team to complete in the near future.” DALE HOLLINSHEAD, HAZEL AND HAYDN, @HAZELANDHAYDN

NO MATTER WHAT YOU’RE FACED WITH, WELLA PROFESSIONALS HAS THE SUPPORT, EDUCATION AND PRODUCTS TO EQUIP YOU WITH CAREERMAKING CONFIDENCE. DISCOVER MORE ABOUT HOW WELLA PROFESSIONALS CAN SUPPORT YOU ON YOUR JOURNEY AT EDUCATION.WELLA.COM @WellaHairUKI #WellaColour #MakeChange CREATIVE HEAD IRELAND

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Zero damage colour depositing masks to maintain or transform your colour BOTH IN SALON AND AT HOME. education.wella.com uk.wellastore.com @wellahairuki #WellaColour

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#CHedit WHY DID YOU WANT TO BE A HAIRDRESSER? Hair is something I’ve had a passion for as long as I can remember. I used to sit out in my friends’ gardens when I was 10 years old and teach them how to do a French plait. My mum was an amazing hairdresser and I was always in awe of what she could create. I want to make people feel beautiful, happy and inspired to go for their dreams! WHAT HAVE BEEN YOUR HIGHLIGHTS SO FAR? It has to be receiving my Colour Masters in October 2018 with Ger Hand from ALFAPARF Milano. Another has to be cutting classes with the amazingly talented Ben Brown as I aspire to achieve the level of ability he has. Also building up my column and a loyal client base – it was hard to begin with but being confident makes your client confident in you.

REBEKAH MCNAMARA INSTAGRAM: REBEKAH_BRIDGETHARENHAIR SALON: BRIDGET HAREN HAIR AND BEAUTY WHERE DO YOU SEE YOURSELF IN 10 YEARS? In 10 years I hope to be a very successful hairdresser, to have a teaching degree to share my knowledge with the next rising stars and inspire young people. I want to be someone that 17 year olds can look up to. I want to help them realise you can be young but still get where you want to be with the right knowledge and mindset.

WHAT WOULD BE YOUR DREAM HAIR GIG? I would love to team up with someone in the fashion world and collaborate for a show. It would be a great way to work with other creatives in the beauty and fashion industries. I might see if Love Island wants me to come style everyone’s hair too. I’m sure I could schedule it into my busy column!

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GOOD CLEAN FUN

*Versus formula without conditioner system

WELCOME TO THE CLEAN BEAUTY ERA – WHERE CLIENTS ARE LOOKING TO FULFIL THEIR COLOUR AMBITIONS AND FEEL GOOD ABOUT IT. JOIN THE GREEN TEAM WITH REVLON PROFESSIONAL REVLONISSIMO COLOR SUBLIME

THE RISE OF ‘clean’ or eco-friendly beauty shows no sign of stopping. In Wunderman Thompson Intelligence’s annual forecast of consumer trends for the coming year, it conﬁrms that clients’ awareness of their impact on the planet and their desire for more natural ingredients is only growing. “Appetite for foraged and wild-harvested ingredients is expanding beyond the culinary industry. Beauty brands are bottling these hardy and powerful plants to deliver potent results for skincare enthusiasts – while reminding consumers that nature knows best,” the report states. Take a step forward and return to the natural world without compromising on quality, with Revlon Professional Revlonissimo Color Sublime. This vegan colour line is an ammonia-free, nature-inspired line of permanent colour that delivers on all levels of client desires. Clean formulas? Check. Trusted results? Check. Environmentally friendly packaging? Check!

CLEAN FORMULAS

This line takes things back to Mother Nature. Mineral oil and silicones are replaced with organic and natural oils, which are cold pressed for maximum eﬃcacy, delivering up to 100 per cent grey coverage and astonishing vibrancy.

TRUSTED RESULTS

The Dual Action Vegan Color System strikes

the balance between science and nature. Mix and match the 48 intermixable shades to create looks that are up to twice as strong, shiny and stunning.*

ECO-FRIENDLY

We all know how wasteful the hair industry can be. Revlon Professional has produced an uncompromising product that still reduces

its environmental impact. Each colour comes in recyclable aluminium tubes, printed using eco-friendly inks and using PCR plastics where possible, 60 per cent less plastic and 25 per cent less paper content.

“Sustainability is the word on everybody’s lips, so it’s fantastic we can oﬀer this natural, vegan colour without any compromise on results” MARK LEESON, REVLON PROFESSIONAL GLOBAL ARTISTIC AMBASSADOR

JOIN THE GREEN TEAM WITH REVLON PROFESSIONAL REVLONISSIMO COLOR SUBLIME. VISIT REVLONPROSHOP.COM FOR MORE DETAILS OR CALL 01 886 9313, FOR STOCKIST ENQUIRIES EMAIL CUSTOMERSERVICE.IRE@REVLON.COM @revlonprofessionaluk #Revlonissimo #ColorSublime #CreateBoldly CREATIVE HEAD IRELAND

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#CHedit

Inside story DAVID MURRAY @21 DROGHEDA

DAVID MURRAY @21’S natural aesthetic was beautiful before a year of lockdowns, but newly uncloistered clients have a special appreciation for it now. The Drogheda salon owner has been in business more than 23 years, with many of his salons on the town’s auspiciously named Fair Street, and he understands that interiors can communicate an entire vibe. In the past year, he’s focused on further integrating and extending the salon’s use of a private garden. “We’ve developed the outdoor space as much as possible, creating new seating areas and incorporating a lovely apple tree and other natural elements. We also have a terraced area with tables and chairs where people can have coﬀee and enjoy the surroundings while their colour develops. We’ve also put a canopy up to protect the hair from UV damage.” Inside, David’s priority is keeping the environment calm and comfortable, “almost like a beautiful retreat and not too modern, because we are in a Georgian building. I wanted to reﬂect the architectural heritage in places”. Plants are dotted around the waiting area, and music is kept low as conversation is the salon’s favourite soundtrack. Products, while noticeable, are not too loudly displayed. All the better for making post-lockdown looks light up the room.

HOT BUYS COMFORT STATION

If ever we needed a little colour in our lives it’s now… and Pahi delivers with the on-trend Mayer workstation and the Hampton chair for reception, which sets the tone for comfort as early as possible. MAYER PRICE €1,450+VAT, HAMPTON PRICE €805+VAT +44 (0)1670 738 979 albertewandesign.com

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LEGENDARY STATUS

Salon Ambience’s new wash unit is a Legend! The vintagelook chair has a chaise longue mechanism with a reclining backrest, tilting seat and an electric legrest, available in a wide choice of colours and finishes. PRICE FROM €3,199 salonambience.com

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WHEN IS THE PRICE RIGHT? THE BUSINESS EDIT

EVERYONE IS TALKING about pricing Salon consultant Phil Jackson suggests this summer, because you’re worth it and some flexibility. “Reduce pressure by deserve to be paid accordingly. Maybe you and reviewing prices every six months,” he your team spent your quarantined months advises. His best pricing tip? “‘Prices valid diligently acquiring new skills or investing until…’ That reduces any unpleasant surprises in renovations or technology. You might have for your customers and means that someone created a fabulous, original board of looks for finding an old price list somewhere isn’t given the season and had your stylists practise each a false expectation.” Taking the time to chat one to perfection. Whatever your reasons, it’s with customers and answer any questions will possible to adjust your prices to reflect your make the entire process smoother. unique efforts without putting off new clients Communication is key. Send your clients or losing the base that missed you so much in an email, write an announcement for your lockdown. These are more budget-conscious website and announce the price increases times, it’s true, but people will always need using your social media accounts. “Whatever your skills and expertise. you do, be transparent both with staff and “Salon owners have such close relationships clients. We’re trying to communicate an with clients that introducing price increases is atmosphere of luxury at all times, both to difficult, but they have override the sterility seen a huge increase of Covid-19 measures in their costs over the and to remind clients past year, especially of our high standards with new hygiene professionally,” says measures. Lack of Cork salon owner and profitability motivates Irish Hair Council you,” says IHF vicepresident Wayne Lloyd. president Lisa Eccles, “Each salon needs to do LISA ECCLES, IHF VICE-PRESIDENT owner of Zinc Hair and what’s best for them. We Beauty in Dublin. “The majority of salons found that specific PPE charges don’t go down really encouraged their teams to expand their well. We had a price increase at the beginning education during lockdowns. Salon owners of the year and right now all of my stylists might be investing thousands in education are working on increasing their average bill, over a year and they have to see a return they are upselling, retailing and rebooking. on that investment. Essentially, if you have After the last lockdown was lifted we noticed a stylists who have improved their skills and slump after the initial rush and we’re trying to give better service, they should earn more.” prevent that happening again.” There is also a lot to be said for knowing Creating different-sized or new packages can your worth. “We must try to get out there and help make a fresh look seem like a bargain, as learn what clients want so that we can work well as more tempting. “Sometimes it’s easier on their wavelength, but the most important for clients to understand packaged services thing to realise is that we’re selling our with a simple title than a menu of technical time and expertise,” says Hugh Campbell, terms, especially if they’re new to your salon or founder of the eponymous hair group. “Many want a change,” adds Lisa. hairdressers, because of their passion and Finally, do not stress too much about commitment, could easily spend three hours your decisions; pricing is a process and the with one client but that is not always viable public mood is ever-shifting. “The standard in business. We’re working in a commercial of hairdressing in Ireland is world-class, but environment where time and expertise need before it may have been taken for granted,” to be paid for, that expertise needs to be says Lisa. “I think this has changed since the packaged into a saleable time slot.” pandemic started.”

“IF YOU HAVE STYLISTS WHO HAVE IMPROVED THEIR SKILLS AND GIVE BETTER SERVICE, THEY SHOULD EARN MORE”

CREATIVE HEAD IRELAND

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LIFE LESSONS

CAROLEEN CREEVY

RITZYS HAIR SALON Knowledge is power. Education is the best investment you can make. Hairdressing is a lifelong process and there are always things to learn. I enjoy upgrading my skills and looking for new learning experiences in all aspects of my work. Positivity. You always have a choice – you can become bitter or better as a result of circumstance. For example during lockdown I used the time off to rest, reflect and plan. Make goals. I always have a todo list. Setting goals keeps me on my toes, keeps me focused and motivated. Team spirit. Together is better. Surround yourself with the right team, develop relationships of fun, friendship, trust and confidence. A good connection will create a successful, selfmanaging team that helps to make every day enjoyable. It’s not what you do, but the way you do it! You are only as good as your client’s last visit with you, set your standards in behaviour, service and performance, and be consistent. Have a genuine interest in them and they will return.

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THAT MAGIC

touch

IS COLOUR YOUR PASSION? DARE TO DREAM IN FULL TECHNICOLOUR WITH INDUSTRY-LEADING EDUCATION FROM THE INCREDIBLE MASTER COLOUR PROGRAMME BY WELLA PROFESSIONALS 22

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grouped into four training stages, to elevate your skills and give you the confidence to become a true hair colour expert. Undertaking the Master Colour Programme is a huge achievement on a personal level, and can bring so much to your business or salon. The Programme also features a ‘Business Owners Day’ digital event, which helps you or your salon owner/manager to fully understand and maximise the huge potential of having this training under your belt. Upon graduation (and yes, there is a ceremony – with caps to throw!) you will find yourself welcomed into the alumni community. You’ll have insider access to the latest insights and receive exclusive tips from the world’s best educators and colourists. This is no ordinary colour course.

CHELSEA ALLEN

JO MITCHELL

FREELANCER, @HAIRBYCHELSEAALLEN

“My conﬁdence has soared since completing the Master Colour Programme! I used to fear large colour corrections but now I can put my clients at ease knowing I have the tools to give them the best colour service. It was 100 per cent worth the time; the expert knowledge and techniques I have gained will be with me forever. I have seen a big growth in business and clients come from all over to visit me, due to my reputation and my Master Colour Programme qualiﬁcation.”

CR EATIV E HE AD AD VE RT OR IAL

IF YOU HAVE the eye for colour and know you have so much more to give, you need a programme that will challenge, excite, and develop you into the colourist you know you can be. It’s something special, and it’s from Wella Professionals: the Master Colour Programme. An accreditation renowned in the hair industry, it’s a journey that will set your passion for colour burning even brighter, and have you undertaking challenges you never dreamed possible with oodles of confidence. It requires commitment, but has a limitless potential for reward. The course is a completely personalised programme, undertaken at any of the four Wella Studios in the UK and Ireland. You’ll attend 15 days of training at the Studio,

REDZ HAIRSTYLISTS, NORWICH

“My colour knowledge is now so in-depth that I feel we can achieve any look that clients wish for; we are using the whole Wella range correctly now, rather than just sticking to the ‘go-to’ colours and formulas. The extensive techniques I learnt along my journey on the Master Colour Programme have been of huge beneﬁt to me, my clients and my team of stylists. My aim was to increase our colour business and the Master Colour Programme has made this happen – our plan is to create even more Master Colour Experts.”

Perfect your craft

NOT QUITE READY FOR THE MASTER COLOUR PROGRAMME CHALLENGE? HONE THE FUNDAMENTALS AND UP YOUR KNOWLEDGE WITH WELLA’S COLOUR COURSE PORTFOLIO Colour Craft Essential (two days, €260) – A full understanding of the colour principles, Wella’s colour portfolio and how it can be used. Colour Craft Highlights (one day, €210) – A hands-on workshop for the best practical skills and how to develop new highlighting techniques. Colour Craft Correction (two days, €310) – Theoretical knowledge and hands-on workshops to change the way you look at colour correction. Colour Craft Balayage (one day, €210) – Learn this ever-popular technique and achieve a beautifully blended result every time.

master colour programme – At a glance • The course takes six to 11 months, cost is €2,600, available throughout 2021 and 2022 • It can be undertaken at any Wella Studio – London, Manchester, Dublin or Edinburgh • It’s the highest accreditation offered by Wella Professionals • Featured Wella Artists teach certain stages: D&J Ambrose, HOB Academy, Medusa, Russell Eaton, Sassoon, Toni&Guy, and Dylan Smith • Requires completion of two courses: Colour Craft Essential and Colour Craft Correction

ok all You can bo (the two s e three cours courses and e pre-requisitr Colour Expert te s a M P the ) in the MC programme e, saving you g Plus packa nt compared 20 per ce dividual with in prices

To book or enquire about the Master Colour Programme, or any course at the Wella Studio Dublin, please contact 01 416 0900 or email wellastudiodublin@wella.com @WellaHairUKI #MakeChange CREATIVE HEAD IRELAND

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THE Wella STUDIOS UK & IRELAND

dios All stuw no

your craft GROW your career ELEVATE

open!

your creativity EMBRACE

with face-to-face education courses at the Wella Studios

WELLA WORLD STUDIO LONDON

WELLA STUDIO DUBLIN

WELLA STUDIO MANCHESTER

WELLA POP-UP STUDIO EDINBURGH

One The Strand, (Northumberland Avenue entrance), London, WC2N 5EJ T. +44 203 650 4700 wellastudiolondon@wella.com

The Chancery, 3-10 Chancery Lane, Dublin 8, Ireland T. +353 1 416 0900 wellastudiodublin@wella.com

82 King Street, Manchester, M2 4WQ T. +44 161 834 2645 wellastudiomanchester@wella.com

Hosted in Cheynes Academy, 3 Drumsheugh Place, Edinburgh, EH3 7PT T: +44 161 834 2645 wellastudiomanchester@wella.com

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your craft ELEVATE WITH

THE COLOUR CRAFT SPECIALIST PROGRAMME This package includes the four most popular studio education courses from our ‘colour craft’ series:

Colour Craft Essential (2-day course) | Colour Craft Correction (2-day course) Colour Craft Highlights (1-day course) | Colour Genius (2-day course)

Total cost for ALL COURSES £695 Excl. VAT

2 0% d isc *

ount

Choice of dates available throughout 2021 and 2022

The Colour Craft ONLINE Specialist Programme

The same package of four courses will soon be available to attend as a 9-week online programme Fully interactive, guided and assessed by our expert Technical Educators - £695 Excl. VAT -

*when compared with the price of booking these courses separately

Plus! Coming Soon…

BOOK NOW THROUGH YOUR NEAREST STUDIO

WellaStudioLondon@wella.com 0203 650 4700 | WellaStudioDublin@wella.com | 01 416 0900 WellaStudioManchester@wella.com 0161 834 2645 (for both Manchester & Edinburgh bookings) 21-00229-MS Edu CH 6pg Ad.indd 2

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elite

JOIN THE COLOUR

Bringing out the best in you Wouldn't it be fantastic to have the confidence to master any colour situation and become the colour specialist that colleagues and clients rely on in salon? Make it happen with the Wella Professionals Master Colour Programme that has changed the lives of thousands of hairdressers worldwide, by not only growing their professional skills and business, but also their confidence, motivation and inspiration.

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MASTER COLOUR PROGRAMME LEVEL

MASTER CRAFT FEATURING

WELLA ARTISTS TIME

15 DAYS

£€

PRICE (Excl. VAT)

£2400/ €2600 LOCATION

LONDON MANCHESTER DUBLIN EDINBURGH COURSE TYPE

THEORY DEMO PRACTICAL

WHAT IS THE MASTER COLOUR PROGRAMME? Our highest accreditation in colour! So much more than a training programme, the Master Colour Programme will change your life! From day one, your colour skills will be reignited, and you’ll be able to lead colour consultations with confidence. Your commitment will be high and so will your reward! Ready to upskill? Take the first step to becoming a Master Colour Expert and contact your nearest Wella Studio today! JOIN THE UK & IRELAND MASTER COLOUR EXPERT ALUMNI! Upon graduation, you will join the Master Colour Expert Alumni community, the inner circle of elite-level colourists!Get insider access, hear the latest insights and receive exclusive tips and tricks from the world’s best educators and colourists.

WELLA ARTISTS INCLUDE Cheynes, Conroy Hair, Crow Street Collective, D&J Ambrose, Garage Hair, House of Colour, HOB Academy, Joanne O‘Neill Hairdressing, Karbon Kyd, Medusa, Patrick Gildea Hairdressing, Russell Eaton, Sarah Mason Professional, Sassoon Academy, Taylor Taylor, TONI&GUY.

THE PROGRAMME INCLUDES • A Business Owner’s day for you or your Salon Owner / Manager to understand and maximise the potential of your qualification • 14 days of face-to-face learning at your chosen Studio, spread over a period of 6-11 months • 2 days training from a renowned Wella Artist • Full practical and theoretical assessments • A graduation ceremony • Follow-on support, lifetime membership of the MCE community and exclusive access to events such as the annual Master Colour Congress

WellaStudioLondon@wella.com 0203 650 4700 | WellaStudioDublin@wella.com | 01 416 0900 WellaStudioManchester@wella.com 0161 834 2645 (for both Manchester & Edinburgh bookings)

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book now

UPCOMING COURSE AVAILABILITY TO

The Perfect Colour Choice Colour Craft Correction Colour Craft Balayage Ultimate Balayage Blonde Toolbox Colour Genius Colour Masterclass Corrective Balayage (New!) Essential Cutting Advanced Cutting The Blow Dry Experience Red Carpet Glamour

PRICE EXL.VAT

LONDON

£174 / €210 £240 / €310 £174 / €210 £174 / €210 £174 / €210 £240 / €312 £300 / €315 £174 / €210 £190 / €205 £310 / €360 £225 / €265 £200 / €260

1st Sept 13 & 14th Sept 14th Sept 15th Sept 6th Sept 28th & 29th Sept th

MANCHESTER

EDINBURGH

28th Sept 20 & 21st Sept

28 & 29 Sept 20th Sept 21st Sept th

30th Sept 20 & 21 Sept th

6th Sept 29 Sept th

13 Sept 7th Sept 27th Sept 20th Sept

DUBLIN

27th & 28th Sept 27th Sept 1st Sept 6th Sept

20th Sept 22nd Sept 13th Sept

EDUCATION BOOK 2021 For full course listings, details and dates, download the Education Book at wella.co.uk/educationbook

2021

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New! LEVEL

ADVANCED CRAFT TIME

1 DAY

£€

CORRECTIVE BALAYAGE Launching September 2021 Balayage has become a staple element of every salon service menu, and is the most frequently requested service from clients who are seeking an on-trend, natural and easily maintained colour. As hairdressers we are often faced with images of seamless, glossy balayages, but what happens when the canvas on which we have to work is already heavily coloured or uneven?

PRICE (Excl. VAT)

£174/ €210 LOCATION

LONDON MANCHESTER EDINBURGH DUBLIN COURSE TYPE

THEORY DEMO PRACTICAL

WHAT WILL I LEARN? Corrective Balayage is a 1-day advanced craft course that helps you to master skills such as reverse balayage, and the art of diffusing dark bands, to achieve beautiful balayage results even when working on an uneven surfaces. Manage your clients’ expectations, even when seemingly unrealistic, and ensure that offering balayage as a colour-corrective service is profitable for you and the salon.

IS IT FOR YOU? This course is perfectly suited to experienced colourists, or those that are looking for the third step after our Colour Craft and Ultimate Balayage courses!

WellaStudioLondon@wella.com 0203 650 4700 | WellaStudioDublin@wella.com | 01 416 0900 WellaStudioManchester@wella.com 0161 834 2645 (for both Manchester & Edinburgh bookings)

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PREVIOUS NING WORK SEEN AT UN ST E TH AT OK LO E ARTISTRY. AS W HY GRAND FINAL ED BY EXCEPTIONAL L’ORÉAL COLOUR TROP TH 65 E TH R FO S GET READY TO BE AW AM TE E TO MEET YOUR SHOW GRAND FINALS, IT'S TIM – THE VIRTUAL EDITION

Virtual Transition by Rush Hair

YOU ON A “THE SHOW WILL TAKE L REALITY, TA GI DI JOURNEY INTO A WITH A BLURRING REAL LIFE VIRTUAL WORLD”

Having thrilled the crowd at the 2016 L’Oréal Colour Trophy Grand Final, the art team from Rush Hair is back to blow your mind once again. The show – Virtual Transition – is inspired by the phenomenon of virtual influencers. These digital characters are created using CGI and take on human influencer roles, promoting brands on social media and even ‘socialising’ and hanging out with human influencers and celebrities.

I by Sugar Culture

Adding a sweet touch to the upcoming Grand Final show will be Sugar Culture. The Dublin-based hair and beauty group – which includes Brown Sugar, Sugar Cubed, Sugar Daddy Barbers and Sugar Coated – will be revealing a stellar digital runway show. It’s the fourth time the group has wowed with a presentation for L’Oréal Colour Trophy, with 2018’s ‘Born Naked’ an electrifying model versus drag queen showdown. The artistic team, selected by founder Mark O’Keeffe, has curated an immersive virtual show that enforces the message of equality. The concept, I, is centred on the noun's definition: someone aware of possessing a personal individuality. To pull off this epic task, the team is working with a plethora of talents, from choreographers, storytellers, animators, designers, stylists, dancers and more…

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“VIEWERS WILL BE BROUGHT ON A JOURNEY THAT ENCAPSULATES PEOPLE’S PERSONAL REL ATIONSHIP WITH THEIR HAIR. THE SHOW INTEND S TO HIG HLIGHT HOW HAIR AND BEAUTY HAS CO NTRIBUTED TO OUR EVOLUTION ”

CREATIVE HEAD IRELAND

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INSPIR ATION

Borderless by Brooks & Brooks

Sally and Jamie Brooks, founders of the iconic London creative powerhouse, are joined by Grace Dalgleish and Marlon Hawkins for the kind of presentation that audiences will be talking about for years. If it’s anything like the spellbinding show seen at the L’Oréal Colour Trophy Grand Final in 2016, you will be captivated by the intricate, the technical, and the fantastical.

“BROOKS & BROOKS IS EXCITED TO OFFER AN IMMERSIVE EXPERIENCE, A JOURNEY ESCAPING REALIT Y – TRANSPORTIN G YOU TO A CREATIVE DIMENSION... EMPTY YOUR MIND, INDULGE YOUR CREATIVITY, GRAB A DRINK AND JOIN US!”

Vantage by Toni&Guy

N AND “WE HAVE CREATED A DIGITAL WORLD WHERE HIGH FASHIO N FILM FASHIO ETHEREAL DRAMA COLLIDE TO BRING YOU A CAPTIVATING FULL OF BEAUT Y AND INDISPUTABLE TONI&GUY CREATIVITY”

After amazing audiences at the 2017 L’Oréal Colour Trophy Grand Final, Toni&Guy is back to showcase an original, inspirational and interactive display catapulting you into a world where high fashion and ethereal drama collide. It will beautifully demonstrate the International Artistic Team’s unbelievable dexterity and phenomenal creative vision. Watch the innovation progress throughout, as the team – including international artistic directors Cos Sakkas and Efi Davies, and international technical directors Jo O'Neill, Siobhan Golden and Francesco Fontana – take you on a three-chapter journey from ready-to-wear hair, art house and fashion, through to extravagant and out-of-thisworld creations that truly expose the technical flair, diversity and skill behind the Toni&Guy Artistic Team.

THE VIRTUAL EDITION OF THE L'ORÉAL COLOUR TROPHY GRAND FINAL IS ON MONDAY 13 SEPTEMBER. SEE ALL THE DETAILS AT LOREALCOLOURTROPHY.IE

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Nioxin

es ness Month approach AS HAIR LOSS Aware ir ha ful ing an me ng in August, are you offeri services? More and loss and hair thinning ir ing post-pandemic ha more clients are report ur yo o int s ion lut ild so loss, so it’s time to bu e tore clients’ confidenc res can t tha ess sin bu ts fi pro ll as boost your and hair density, as we . and expertise ple as stocking a But it isn’t quite as sim aningful you need me it product line. To make u and your team will to consider just how yo redibly sensitive approach what is an inc and diagnostics to the subject. From training n and the marketing tio art of client conversa ertise, this is an of your services and exp time and resources. investment worthy of y to win a loyal client And it’s a sure-fire wa vital to boost the it’s base, at a time when s experiences and est gu er client bill and off y online. services they can’t bu

LOSS LEADER HOW TO... GET THE RIGHT SKILLS

The right training and dedicated skills are the first step to creating services that cater to these clients. Having at least one expert in the salon who in turn trains the salon teams and keeps up to date on all the products, techniques, or changes in the hair-loss space is key. Irish stylists have traditionally looked abroad for training; Dublin hair loss and wig specialist Jennifer Foley trained with Trevor Sorbie’s My New Hair in London. Denise Phillips of Pelo Hairdressing in Newbridge is studying with The London Institute of Trichology and qualified from the United States Trichology Institute. Closer to home, the Charles Institute of Dermatology at University College Dublin now offers a professional certificate in skin and hair follicle science. Newbridge scalp and wig specialist Aileen McNally, a former retail educator for Joico and ALFAPARF Milano, has designed an online training programme with Image Skillnet to teach hairdressers how to identify the type of hair loss they’re dealing with, as well as to provide oncology aesthetics training. “I used to run three salons and what I found while researching hair loss was that you don’t need to tie up thousands of euros in new stock to offer services, with the right training you can order solutions for your clients on a case-by-case basis.”

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HOW TO... IDENTIFY PROBLEMS

There is no single profile for a hair loss client, so careful identification is key. “Women going through menopause, IVF, thyroid and postpartum issues, and obviously stress can all make a huge impact,” says Lisa Cantwell, owner of Plush Hair Salon in Waterford. Both Lisa and Gemma Crossan, founder of Hot Head Hair Salon in Sligo, use the Kemon Actyva Everflo Respiranox Machine for diagnosing and treating hair and scalp problems. The oxygen therapy machine carries 90 per cent to 96 per cent-pure concentrated oxygen to the skin, which speeds up the renewal process, making the hair thicker and fuller. Gemma uses a scalp camera to identify problems before they take root: “The camera captures images 60-times closer than we can see with the naked eye. It’s very helpful is assessing issues like dehydration and starting that conversation with the client.” Staying on top of hair loss information can be just as vital as a strong skills base. Ann Marie Comerford, founder of Cheveux Hair Salon in Tullamore, has four stylists that specialise in hair loss and retains an on-staff trichologist. She offers oxygen therapy and is also a national educator for CNC Hair Systems. “We do monthly training on hair loss and scalp issues with all 17 staff to give clients the best possible care.”

CREATIVE HEAD IRELAND

21/06/2021 10:14

A proper hair loss consultation requires transparency, but how do you start such a sensitive conversation? Many stylists have personal anecdotes and experience that can help clients feel more at ease, and private rooms or spaces where they can feel comfortable talking are a good investment. If you spot something that concerns you, asking about any recent health issues can also shed light on whether someone has stress or medicalrelated hair loss or needs a scalp assessment. “Post-lockdown, many clients are focused on their hair. We’ve seen them taking time out to really look at their hair and scalp,” says Denise Phillips of Pelo Hairdressing. “We did free consultations while they were at home. Home care needs to be monitored over time, so once the conversation has begun it needs to continue. Also, once you develop a good reputation people tend to book in specifically.”

Monpure

HOW TO... TALK ABOUT HAIR LOSS

The #ItsNotJustHair campaign from scalp and haircare brand Monpure features five women who have expe rienced hair loss through conditions such as alopecia and tricho tillomania. It’s their chance to express how hair loss has aff ected their lives, as well as shine a spotlight on the lack of help they received.

THE THREE MISTAKES YOU MIGHT BE MAKING ACCOR DING TO NIOXIN TRICHOLOGIST, MARK BLAKE 2. YOU’RE TELLING CLIENTS NOT TO 1. YOU’RE AFRAID TO TALK ABOUT IT WASH THEIR HAIR TOO OFTEN You’re completely in a position to say you have noticed a change in density and that you think they would benefit from using a certain product. Clients appreciate your honesty and will certainly have already noticed the issue.

This is my pet hate. Healthy hair growth is directly related to a healthy scalp, so a clean scalp is essential, and frequent washing is the best way to keep it that way, alongside high-quality products.

3. YOU’RE NOT TRAINING YOUR TEAM

It’s the biggest untapped market in salons, as 50 per cent of people have some form of hair loss but so many hairdressers do not know what advice to offer. Giving clients the correct product advice is a win-win situation.

HOW TO… PRESCRIBE HELP

THERE’S A HOST OF INNOVATIVE HAIR BOOSTERS AND SCALP CARE TO GIVE YOUR CLIENTS BACK THEIR CONFIDENCE Designed to balance the scalp through an innovative microbiotic system of probiotic and prebiotic active ingredients, Semi Di Lino Scalp by ALFAPARF Milano helps keep the bacterial flora of the skin in balance and harmony.

Nioxin’s Anti-Hair Loss Serum is clinically proven to reduce hair loss by 20 per cent in just eight weeks.

RRP from €14.25

€49.90

xpertprofessional.ie

nioxin.com

For clients concerned about hair fall, Kérastase Genesis will tick all the boxes. It even includes an in-salon Fusio-Dose treatment in addition to the take-home range.

RRP from €25.70

lorealpartnershop.com CREATIVE HEAD IRELAND

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There’s a range of helpful Serioxyl products from L’Oréal Professionnel Paris, including a shampoo for coloured thinning hair, thickening hair and scalp conditioner and a hair treatment.

RRP from €18

lorealpartnershop.com

The MANTA brush is as gentle on hair as running your fingers through it, and The Mirror edition features a mirror for on-the-go touch-ups, too. 2020

2020

WINNER

AWARD FOR INNOVATION

RRP €32

mantahair.com

CHEC

creative K OUT headma g and @c reativeh .com eadmag during H air Loss Awaren ess Mo nth this Aug ust for more 21/06/2021 15:59

LONG-AWAITED HOLIDAYS, NIGHTS OUT WITH FRIENDS AND FAMILY, BACK TO THE GYM, WEDDINGS AND EVENTS EDGING BACK TO NORMAL… YOUR CLIENTS ARE ONCE AGAIN STARTING TO ENJOY A BIT OF FREEDOM, WITH MORE BECKONING. ARE YOU READY TO MAKE THE MOST OF IT? AND WHAT ARE YOU DOING TO HELP CLIENTS GET BACK OUT THERE?

The flair of the Dyson brand is coupled with the versatility and mobility of a cordless styler with the Corrale. It’s an impressive bit of kit to whip out on a session job… and the charging dock is sci-fi stylish.

RRP €499.99

The prettiest things come in small packages. KMS Hello Summer! Color Vitality Client Mini Kit keeps clients sorted on holiday with the brand’s best-selling colour refresh range in dainty 75ml bottles. The shampoo, conditioner and quick blow-dry spray are all they’ll need to keep their colour fresh.

dyson.ie

“We continue to use virtual consultations, particularly for clients outside Dublin, it’s not foolproof as you can’t do skin tests, for example, but it is a great tool. We’ve been all over our online shopping and introduced Oribe, which has a big cult following in the US but is new to Ireland. We’re also glad to see people enjoying the in-salon retail experience again. Irish holidays are big this summer, some clients are lucky enough to have holiday homes and we offer travel-sized products for short trips.”

RRP €16.53 kmshair.com

When the BaByliss 9000 cordless styler was first revealed, stylists were shaken. Then a tong and a wand rocked up… and they lost their minds. These are kit bag game-changers for session stylists forever concerned with international voltage.

RRP FROM €158 harveynorman.ie

MARK O’ KEEFFE, SUGAR CULTURE

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CREATIVE HEAD IRELAND

21/06/2021 10:19

CR EATIV E HE AD AD VE RT OR IAL

Limitless luxury Let’s go! We’re ready to go out into the world – and we’re taking ghd unplugged with us for style that never stops, wherever we are

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On-the-go touch-ups and true flexibility – ghd is set to change the game once more with the launch of ghd unplugged

Take me anywhere

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No matter where you are, no matter what the job, to become a top stylist you need to be ready for anything. You need to be able to jump in at a moment’s notice and style with no strings attached. The new ghd unplugged is the first compact and cordless styler from the iconic styling brand, as it celebrates its 20th birthday. Oﬀering the same beloved results as the rest of the ghd collection, this new launch opens the door to all sorts of possibilities. Jumping on a plane for a shoot? It’s in the bag. One last touch-up before a big event or runway show? It takes just 45 seconds for this sleek styler to heat up to the optimum 185°C for you to style with ease. And better yet, it plugs into a USB-C socket, so you can charge it anywhere you can charge your phone. Powerful, portable and perfectly balanced, this petite styler utilises ghd’s advanced dual-zone technology to ensure immaculate shine and softness across all hair types and textures. Equally adept at creating sleek lengths as it is bouncy curls, the ghd unplugged oﬀers you the power to create any style for any scenario.

21/06/2021 15:54

Style icon

Who better to capture the imagination of stylists and consumers across the world than globe-trotting digital entrepreneur and fashion icon, Chiara Ferragni? Stepping out on red carpets, touching-up between meetings, or packing to travel the world, Chiara represents the freedom of choice and expression that the new ghd unplugged embodies. Clients won’t believe how quick and easy the ghd unplugged is to use. Ideal for glamping, festivals, parties, nights out and quick turnarounds in the gym changing room, there’s always a need to stay unplugged.

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Portable powerhouse

We pop the hood on ghd’s latest innovation to discover what makes ghd unplugged so unique... Smart battery level indicator Heat-resistant carry case

Takes just 45 seconds to heat up, and offers up to 20 minutes of continuous styling*

Lightweight, perfectly portable and powerful

Smooth, contoured plates with high-gloss coating, to deliver 65 per cent more shine**

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CR EATIV E HE AD AD VE RT OR IAL

Convenient charging with a simple USB-C port

Contains hybrid co-lithium technology, the combination of custom long-life lithium-ion batteries and ghd’s patented dual-zone heat technology

“WE ARE DEDICATED TO DEVELOPING PIONEERING TECHNOLOGY AND CREATING BEST-IN-CLASS PRODUCTS THAT TACKLE CONSUMER AND PROFESSIONAL NEEDS. THE GHD R&D TEAM HAS WORKED HARD TO DEVELOP UNPLUGGED. A PORTABLE, CORDLESS STYLER, IT DELIVERS THE SUPERIOR PERFORMANCE OUR TOOLS ARE KNOWN AND TRUSTED FOR, GIVING CONSUMERS AND STYLISTS THE FLEXIBILITY TO STYLE ANYWHERE, ANYTIME”

Available in matte black or matte white

Features ghd advanced dual-zone technology, to guarantee the optimum styling temperature of 185°C across both plates

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*Exact run time depends on hair and styling habits **Technical testing versus naturally dried hair

Jeroen Temmerman, chief executive, ghd

“GHD UNPLUGGED OFFERS A NEW LEVEL OF FLEXIBILITY AND CREATIVITY FOR STYLING CHIARA’S HAIR. OUR WORKING DAYS ARE ALWAYS SO BUSY BUT NOW I CAN FINALLY STYLE ON THE GO NO MATTER WHERE WE ARE, AND WITH GUARANTEED GHD PERFORMANCE. WHETHER IT’S TOUCH-UPS AT A SHOOT OR A QUICK TRANSFORMATION IN THE BACK OF A TAXI DURING THE LONG DAYS OF FASHION WEEK, UNPLUGGED IS MY NEW SLEEK STYLING ESSENTIAL” Manuele Mameli, hair stylist and glam artist to Chiara Ferragni

21/06/2021 11:53

Driving force ghd continues to innovate and streamline the lives of stylists and consumers alike; ghd unplugged is exclusively available to ghd Partnership Programme members and launches 15 July. For more details, contact your local ghd business development manager or call +44 (0)1924 423 400 @ghdhairpro #ghdunplugged #nostringsattached

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“We now have express offerings for clients who want to come back but are still nervous of being in the salon for long periods of time. This can mean putting two stylists on one client and any other measure we think will speed up the service. Right now there aren’t as many clients willing to spend three hours in the chair. We’re still operating a full menu as usual, we’re trying to keep things as normal as possible and adapting to where clients are at in these unconventional times. We’ve always done very well with retail and since reopening customers continue to support us both in the salon and online. We find it helps to offer professional products at a range of price points, so we can cater to a customer’s desired spend.”

“Grey blending is one of our most popular services right now. So many clients are embracing their age as well as their natural colour since they came back to us. I think ghd unplugged will be huge this summer. It’s cordless but the technology is of the same standard as the brand’s Gold and Platinum stylers. My stylists love it and it will be amazing for clients who travel or have just begun going out again after work. Every lady loves smoothing or curling her hair to suit the occasion and it’s such a pleasure not to have to worry about plugging it in – the word ‘unplugged’ alone sparks client interest. The protective plates are always amazing to me. They’re effective but supportive of hair’s health and a joy to use on any hair type.”

ROY KENNEDY, BLACK AMBER HAIR SALONS

SARAH MASON, SARAH MASON PROFESSIONAL

The perfect home holiday hair treat? Say hello to the Total Results Miracle Creator from Matrix – one simple spray that offers 20 incredible benefits, tackling hair on the go, shielding against the environment and reducing frizz.

This iconic styler brand has unplugged itself! Ideal for stylists dashing about on jobs and a huge opportunity for salon retail as clients taste freedom again, ghd unplugged is big news – and we love the USB-C charger.

matrixhaircare.co.uk

ghdhair.com

RRP €12.99

CREATIVE HEAD IRELAND

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RRP €349

21/06/2021 14:16

CELEBRATING THE MOST EXCITING TALENTS IN BRITISH AND IRISH HAIRDRESSING

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17/06/2021 14:19

20 21

FINALISTS ANNOUNCED 7 JULY ONLINE

GRAND FINAL 6 SEPTEMBER PRINTWORKS LONDON

CREATIVEHEADMAG.COM CREATIVEHEADMAG.COM/MOSTWANTED CREATIVEHEADMAG.COM/THEITLIST CREATIVEHEADMAG.COM #MWIT21 @creativeheadmag

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17/06/2021 14:20

! K C A B IT ’S

100

SALONS

ONE BIG NIGHT

THE BIG HAIR DO Wednesday 29 September 2021 Treat existing clients, win new ones, make A LOT of retail sales – and be part of the UK & Ireland’s biggest hair party! The Big Hair Do is about inspiring guests and educating them in the latest hair tricks, techniques and products, providing expert advice and guidance, and reminding everyone why yours is the best salon in town. It’s fabulous for clients, brilliant fun for your team, GREAT for business – and open to the first 100 salons in the UK & Ireland that apply!

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18/05/2021 10:25

? Y T R A P O ready T To secure your Big Hair Do place, go to creativeheadmag.com/bighairdo and order your £75 Big Hair Do pack containing: l Big Hair Do how-to guide l Showcard l Mirror clings l 50 Big Hair Do tote bags l 10 Big Hair Do badges

Only 100 salons can apply. First come, first served! Sign up now at creativeheadmag.com/bighairdo event

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#bighairdo

18/05/2021 10:26

HUB

Introducing the Salon Smart HUB – a new place to turn to for advice and to keep on top of business. Powered by Creative HEAD in exclusive partnership with L’Oréal Professionnel Paris, there are fresh content drops every month and on-demand access to videos, panel debates, podcasts, articles, reports and more – all featuring a host of experts sharing their knowledge and guidance.

Think of the Salon Smart HUB as your year-long business support network – there when you need it. It’s FREE, and it’s only a click away…

THE THETHE

BUSINESS BUSINESS BUSINESS SUPPORT NETWORK

+ ++ HAIR HAIR HAIR

SUPPORT NETWORK SUPPORT FOR NETWORK FORFOR

SALON SALON SALON SELF-EMPLOYED

LIVE

SELF-EMPLOYED SELF-EMPLOYED

PROFESSIONALS PROFESSIONALS PROFESSIONALS

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LIVE

17/06/2021 14:41

DROPPING IN JULY

LI VE

VIL GoEgreen! Discover seven small steps to make your hairdressing business more sustainable

Watch the owners of Brooks & Brooks discuss their inspiring L I VE business journey to date

Need to update your colour knowledge? Find out how with the improved L’Oréal Professionnel Paris Colour Keys 1 course

+ NOW

IT’S

QUICK SIMPLE

FREE

RECEIVE MONTHLY CONTENT ALERTS DIRECT TO YOUR INBOX

creativeheadmag.com/salonsmart/hub

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17/06/2021 14:41

Lve ON DEMAND

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17/06/2021 14:40

READY TO PLAY! BUSINESS EDUCATION AND INSPIRATION AT THE CLICK OF A BUTTON

Personal stories, practical advice, thought-provoking panel debates, workshops, masterclasses and exclusive interviews – if you missed the main event, you don’t need to miss out. Play back all the sessions from Salon Smart LIVE now and on-demand

19 BITESIZED SESSIONS 8 HOURS OF VIEWING TIME WATCH NOW AND UNTIL MAY 2022 £35 PLUS VAT BUY NOW AT CREATIVEHEADMAG.COM/SALONSMART IN PARTNERSHIP WITH

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ASSOCIATE SPONSORS

17/06/2021 14:40

GENERATION

COLOUR THE PAST FEW MONTHS HAVE BEEN UNDENIABLY CHALLENGING, BUT ALSO OH-SO REWARDING. WE’VE SEEN SOME INCREDIBLE COLOUR TRANSFORMATIONS, CLEVER FIXES, AND HAPPY CLIENTS. HERE, WE CAPTURED THE SPIRIT AND EXCITEMENT OF SOME OF SCHWARZKOPF PROFESSIONALS’ BRIGHT YOUNG COLOURISTS AS THEY RETURNED TO WORK…

THE FLOOD OF clients has returned to a steady flow, and now you can lift your head and take a little step back. How were the past few months for you? Were you able to trust your process, trust your tools to give clients the looks they were dreaming of? The Schwarzkopf Professional Young Artistic Team and members of the #SKPCollective have been busy documenting some of their colourful creations since lockdown lifted, exclusively for Creative HEAD. Utilising the full catalogue of Schwarzkopf Professional colour products, they’ve created some wow-inducing results

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that would have been a distant dream without the right tools and without the confidence those tools give them. No matter whether the look is cartoon-bright or subtly elevated, these young colourists are confident in the knowledge that the extensive colour portfolio that Schwarzkopf Professional offers will give them the results they expect. Combined with readily available support and education, you can lighten, tone and tweak to create custom colour cocktails that will have clients singing your praises. Let’s take a look at what you and this next generation of colourists can achieve…

CREATIVE HEAD IRELAND

21/06/2021 10:21

CR EATIV E HE AD AD VE RT OR IAL

AFTER

REBECCA JACQUES

DANIEL GRANGER @REBECCAJACQUES_HAIR #SKPCOLLECTIVE

THE KIT

BLONDME, IGORA VIBRANCE, CHROMA ID

BEFORE

“DO I COLOUR WITHOUT FEARING DAMAGE? YES I DO! BLONDME IS ESSENTIAL TO MY KIT, WITH INTEGRATED BONDING TECHNOLOGY TO PROTECT HAIR AND GIVE UP TO NINE LEVELS OF LIFT. VIBRANCE IS PERFECT FOR COMPLEMENTING A NATURAL TONE AND TO ADD REMARKABLE SHINE. I CHOOSE CHROMA ID BECAUSE IT’S PERFECT TO PERSONALISE TO EACH GUEST AND ENHANCE THEIR INDIVIDUALITY. NOT ONLY THAT, IT IS ALSO COLOUR AND CARE IN ONE EASY STEP – AND THE RESULTS ARE ALWAYS INCREDIBLE!”

AFTER ALIJAH NERHEIM

RAINBOW ROOM INTERNATIONAL @ALIJAH.RRIBEARSDEN YOUNG ARTISTIC TEAM

BEFORE

THE KIT

BLONDME, CHROMA ID

“THIS WAS A BLONDME BLEACH TINT, TONED WITH 8/55 AND 8/77 AS THE GLOBAL COLOURS. THE YELLOW MONEY PIECE WAS YELLOW CHROMA ID, AND THERE WERE SOME ORANGE AND RED CHROMA ID PANELS AS WELL FOR THE MORE VIBRANT ORANGES AND REDS. BLONDME ALWAYS GIVES SUCH AMAZING AND EVEN RESULTS, ALL WHILE BEING GENTLE ON THE HAIR DUE TO BUILT-IN BONDING TECHNOLOGY. I LOVE USING CHROMA ID AFTER BLEACH FOR VIVID TONES.”

CREATIVE HEAD IRELAND

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21/06/2021 10:22

STACEY WHYTE

CHEVEUX @CHEVEUXSALONX #SKPCOLLECTIVE

THE KIT

FIBREPLEX, IGORA ROYAL, IGORA VIBRANCE, BLONDME

BEFORE

“THIS TRANSFORMATION WAS CREATED USING AN ARRAY OF SCHWARZKOPF PROFESSIONAL PRODUCTS. THIS WAS A BIG JOB AND EVERY SINGLE PART WAS COVERED, FROM PROTECTED COLOUR REMOVAL AND POROSITY BALANCING WITH THE NEW FIBREPLEX COLOR ENABLERS, TO RICH DEPTH AND TONE WITH IGORA ROYAL AND CONTROLLED LIFT WITH BLONDME. I CAN DO ANYTHING WITH SCHWARZKOPF PROFESSIONAL, AND I FEEL CONFIDENT DOING IT.”

AFTER ASHLEIGH FARRELLY

HAIR BY ASHLEIGH @_HAIRBYASHLEIGH #SKPCOLLECTIVE

THE KIT

IGORA ROYAL, IGORA ROYAL FASHION LIGHTS, CHROMA ID

BEFORE

AFTER

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“IGORA ROYAL AND IGORA ROYAL FASHION LIGHTS ARE MY GO-TO COLOUR RANGES WHEN CREATING A ROOT DRAG AS THEY ALWAYS BLEND IN SEAMLESSLY. I LOVE TO FINISH THIS LOOK WITH A BESPOKE CHROMA ID TO BLEND EVERYTHING TOGETHER, SEAL THE SHINE AND CREATE THAT BREATH-TAKING POP OF COLOUR. THE FORMULA FOR THIS LOOK WAS A ROOT DRAG WITH IGORA ROYAL 30G 6-88 AND 5G 0-89 ON 6%, THEN FASHION LIGHTS L-88 ON 12% ON ENDS, FOLLOWED BY CHROMA ID RED AT THE BACKWASH.” CREATIVE HEAD IRELAND

21/06/2021 10:22

CR EATIV E HE AD AD VE RT OR IAL

JUSTIN MACKLAND

ISHOKA @JUSTINATISHOKA #SKPCOLLECTIVE

THE KIT

BLONDME, CHROMA ID

BEFORE

AFTER

“AFTER CLEANSING OUT HER PREVIOUS COLOUR, I LIGHTENED HER ROOTS WITH BLONDME AND DID A CREATIVE TONER USING CHROMA ID IN PINK ALL OVER. CHROMA ID HAS BEEN A LIFE-CHANGING ADDITION TO THE SALON, ESPECIALLY FOR OUR VIVID CLIENTS AS THE COLOUR PORTFOLIO IS SO EXTENSIVE AND THE RESULTS ARE ALWAYS FLAWLESS. I LOVE THAT THE TONES ARE INTERMIXABLE, MAKING THE TONING POSSIBILITIES ENDLESS! THE CHROMA ID HOMECARE RANGE ALSO MEANS YOU CAN ENSURE CLIENTS CAN CARE FOR THEIR HAIR PROPERLY BETWEEN VISITS.”

RACHEL KIRK

BRASSY 2 SASSY @BRASSY2SASSYY YOUNG ARTISTIC TEAM

THE KIT

IGORA VARIO BLOND SUPER PLUS, IGORA VIBRANCE

“I CAN ALWAYS RELY ON IGORA VIBRANCE; IT SPREADS SO EVENLY AND GIVES INCREDIBLE SHINE. I LOVED CREATING THIS COOL, CREAMY LOOK, I THINK THESE TONES CREATE A BEAUTIFUL SHADE TOGETHER AND KEEP THE HAIR LOOKING HEALTHY. IT’S NOT YELLOW OR ICY, IT’S THE PERFECT SHADE FOR BEACHY SUMMER VIBES. FIRST WAS A FULL HEAD OF BABYLIGHTS, WITH STRONGER, SLICED MONEY PIECE SECTIONS. I ROOT TAPPED USING 30ML 6-0 AND 5ML 6-12 IGORA VIBRANCE AND TONED THE ENDS 9-5,4 AND 9-5, 55 FOR 15 MINUTES.” CREATIVE HEAD IRELAND

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BEFORE

AFTER 47

21/06/2021 10:22

AFTER

ALANNAH FINNEGAN

NATURAL HAIR COMPANY @ALANNAHFINNEGANHAIR YOUNG ARTISTIC TEAM

THE PRODUCTS

IGORA VARIO BLOND SUPER PLUS, CHROMA ID

“I LOVE HOW IGORA VARIO PROVIDES SUCH A CLEAN AND EVEN LIFT WHICH HELPS TO MAKE CHROMA ID MUCH MORE VIBRANT. THE COLOUR IS BOLD, EYE-CATCHING AND, MOST OF ALL, FUN! TO CREATE THIS LOOK I USED THE IGORA VARIO PLUS PRE-LIGHTENER 6% FOR THE SCALP BLEACH, THEN RINSED WITH BC COLOUR FREEZE SILVER SHAMPOO TWICE AND TONED WITH CHROMA ID PURPLE AS A GLOBAL COLOUR FOR 25 MINUTES.”

BEFORE

LUCY ROUTLEDGE

ROBERT JOHN HAIRDRESSING @LUCYPAIGE_HAIR YOUNG ARTISTIC TEAM

THE KIT

BEFORE

AFTER 48

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BLONDME, IGORA VIBRANCE, CHROMA ID

“CHROMA ID IS ALWAYS MY GO-TO FOR CREATING VIVID COLOURS, AND THE BLUE FOR THIS HALFAND-HALF LOOK WAS NO EXCEPTION. THE COLOURS ARE ALWAYS SO VIBRANT, AND THE PRODUCT REALLY SMOOTHS AND CARES FOR THE HAIR AS IT’S TONING, LEAVING THE HAIR IN AMAZING CONDITION AS WELL AS AN INCREDIBLE COLOUR. FOR THE BLACK I USED IGORA VIBRANCE. IT IS SUCH A TRUSTY PRODUCT.”

CREATIVE HEAD IRELAND

21/06/2021 10:22

CR EATIV E HE AD AD VE RT OR IAL

BEFORE

AFTER

JUSTINE WEIR

TWEEDIE & MARSHALL @_STYLEDBYJUSTINE #SKPCOLLECTIVE

THE KIT

IGORA VARIO BLOND SUPER PLUS, CHROMA ID

“FOR THIS LOOK I USED A GLOBAL APPLICATION OF IGORA VARIO BLOND SUPER PLUS 3% DEVELOPER, FOLLOWED BY CHROMA ID 6.88 ON THE ROOTS AND 7.77 PLUS ORANGE ON THE ENDS. I ABSOLUTELY LOVE CHROMA ID – ITS VAST COLOUR PORTFOLIO, INTERMIXABLE COLOURS AND CARING PROPERTIES MAKE IT MY GO-TO FOR CREATIVE COLOURING. IT’S THE ONLY RANGE I WOULD USE TO GET AMAZING VIVID RESULTS EVERY SINGLE TIME – IT’S SIMPLY INCREDIBLE.”

CREATIVE HEAD IRELAND

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21/06/2021 10:23

AFTER

CLAIRE MCGOWAN

BOMBSHELL @CLAIREMCGOWAN_HAIR YOUNG ARTISTIC TEAM

THE KIT

BLONDME, IGORA ROYAL

BEFORE

“I CAN ALWAYS RELY ON BLONDME TO GIVE ME THE CLEANEST LIFT, AND I KNOW I CAN ALWAYS ACHIEVE THE RESULTS I WANT SAFELY, DUE TO THE BUILT-IN BONDING TECHNOLOGY. IGORA ROYAL IS SIMPLY FANTASTIC – IT HAS BEEN TRUSTED BY COLOURISTS FOR YEARS, THERE ARE SO MANY COLOURS TO CHOOSE FROM AND THE RESULTS ARE ALWAYS IMPECCABLE. I USED THE TWO OF THEM TO CREATE THIS STUNNING LOOK, WITH A FULL HEAD OF BALAYAGE IN FOILS USING BLONDME AND A ROOT TINT AND TONING USING IGORA ROYAL.”

DARCEY CLARKE

ASHLEY GAMBLE @DARCEYMARIAHAIR #SKPCOLLECTIVE

THE KIT

CHROMA ID

“CHROMA ID IS THE PERFECT PRODUCT TO ADD A POP OF HIDDEN COLOUR. THE CHOICE OF HUES IN THE RANGE IS AMAZING AND TOTALLY CUSTOMISABLE, LEAVING YOU SPOILT FOR CHOICE AND ENSURING YOU CAN OFFER SOMETHING TO EVERY CLIENT. THE CARING FORMULA IS SO GENTLE ON THE HAIR, IT LEAVES IT SUPERCONDITIONED, HEALTHY AND LOOKING AMAZING.”

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CREATIVE HEAD IRELAND

21/06/2021 10:23

CR EATIV E HE AD AD VE RT OR IAL

THE FUTURE IS

BRIGHT

Schwarzkopf Professional understands the pressures that hairdressers face, and their delight in being able to innovate, design and create. The core tenets of the brand are in professional colour, professional services and professional support. Fresh content and support from Schwarzkopf Professional is always at hand. Each season sees an updated Essential Looks trend collection to equip you with the latest tools and techniques, not to mention fabulous

marketing materials to catch clients’ eyes. And speaking of up-to-date, education is constantly retuned through the blended ASK Education platform. Dive into seminars, videos and fact sheets in your own time, or sign up for live training sessions with the eAcademy, while the House of Color app gives you access to a fully personalised client management system from your phone.

MAKE LIKE THESE YOUNG STARS AND DISCOVER HOW SCHWARZKOPF PROFESSIONAL COLOUR CAN BRING YOUR VISION TO LIFE. TO FIND OUT MORE, VISIT SCHWARZKOPFPRO.COM. TO BOOK A COURSE, VISIT SKPEVENTS.CO.UK/ASK-ACADEMY-2021 @SCHWARZKOPFPROUK @SCHWARZKOPFASKACADEMYUK #SCHWARZKOPFPRO #APASSIONFORHAIR CREATIVE HEAD IRELAND

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21/06/2021 10:23

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CREATIVE HEAD IRELAND

21/06/2021 09:48

Natural instincts

Inspired by natural textures and the great outdoors, Martha Galvin’s new collection is a study of shape and structure PHOTOGRAPHY BY KESTUTIS ANUZIS CREATIVE HEAD IRELAND

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CREATIVE HEAD IRELAND

21/06/2021 09:48

STYLING Martha Galvin, Allure Hair & Beauty. MAKE-UP Amanda Conklin CREATIVE HEAD IRELAND

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21/06/2021 09:49

MY EVER CHANGING MOODS

ADVANCED TECHNIQUES COVERING DISCONNECTION, RAZOR WORK, ASYMMETRIC SHAPES, VISUAL CUTTING AND EDITORIAL STYLING, THIS COLLECTION FROM MANIFESTO IS A SUCCINCT SNAPSHOT OF MODERN MEN’S GROOMING PHOTOGRAPHY BY WILLIAM FERCHICHI 56

052-057_Fashion June Ire.indd 5

CREATIVE HEAD IRELAND

21/06/2021 09:49

CREATIVE HEAD IRELAND

052-057_Fashion June Ire.indd 6

21/06/2021 09:50

HAIR Manifesto Education using Davines. MAKE-UP Paris Marie France. CLOTHING Universal Works.

Gold! Still can't quite believe it @wella hairuki #TrendVision2020

Slightly obsess ed with this @wella hairuki Color Fresh Mask in mint

One from my first colle ctio n RU A with Sara h! #back cata logu e

In the

Clean lines and #icyblondeha ir

frame

Calmin g lavend er vibes

Wella Passionista Roisin Hynes (@roisin_hynes_) of Sarah Mason Professional snaps away! SHOOT AND SEND Want to give us a snapshot of your world? Tweet us at @creativeheadmag now!

Lights, ca mera, action! So excited for We lla #TrendVision2021

Loved sharing the stage with @sarah mason creative #doubletrouble

Creatin g or leaving section s of depth can make the lightne ss pop! 58

058_In The Frame.indd 1

Love getting a client selfie @a myfad den–mua

She's su mmer ready with this glow up! #sunkissedba layage CREATIVE HEAD IRELAND

21/06/2021 09:54

NEW TERM STARTING SEPTEMBER 2021

NOW OFFERING: IN-HOUSE LEARNING ONLINE LEARNING BLENDED LEARNING

HAIRDRESSING BEAUTY BARBERING ADVANCED AESTHETICS COMPLEMENTARY THERAPIES TEACHER TRAINING WWW.GAINFORTACADEMY.COM Unit 7f Ardcavan Business Park, Wexford +353(053)9123681 Unit 9 Tramore Rd Business Park, Tramore Rd, Waterford +353(051)375000 academy@gainfort.com sales@gainfort.com Untitled-2 1

15/06/2021 14:24

PATENTED INNOVATION* NEW

Metal Detox

Complement your colour, balayage and lightening services. Designed to help neutralise excess copper. Enriched with Glicoamine. Up to 87% less breakage.1 Reliable colour result on hair with excess copper.

scan with your phone to know more about

Metal Detox

@lorealpro

*Pre-treatment: patent granted in UK. Shampoo: patent granted in UK. Mask: patent granted in: France, USA, Brazil, China, Japan and Mexico. 1. Combing test. Metal Detox pre-treatment, bleaching procedure, shampoo, mask vs bleaching procedure, classic shampoo