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*Colour U&A, September 2021, 2CV – females aged 16+, n= 4119. **Combing test. Pre-treatment, shampoo and mask versus classic shampoo on bleached hair
CR EATIV E HE AD AD VE RT OR IA L
SHEER MAGNETISM
THE IRRESISTIBLE APPEAL OF SALON-FRESH COLOUR HAS A NEW SOURCE. L’ORÉAL PROFESSIONNEL PARIS METAL DETOX IS YOUR BEST PARTNER FOR ENVIABLE HAIR THAT KEEPS CLIENTS HOOKED WHEN IT COMES to hair, your expertise and knowledge is your calling card, your appeal. Clients can colour their hair at home but choose to seek out your services because they trust an expert. They want the best skills, the best products, and the most cutting-edge experience. They also want services that are more caring and can amp up the shine. In fact, research has shown that 58 per cent of women who stopped colouring their hair did so because of a fear of damage.* You need the right tools to equip yourself to meet their needs. And one innovation stands apart from the rest…
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L’Oréal Professionnel Paris Metal Detox is the result of intensive research, examining how copper in the hair can affect colour results and the fabric of the hair itself. The results were astounding – high quantities of copper in the water systems across the world can affect hair’s texture and appearance, and the way it reacts to colourants. After seven years of this research and countless tests, Metal Detox emerged: a simple, three-step system to change the way professional hairdressers can care for their clients’ hair, by offering unparalleled results. Powered by science, Metal Detox is changing the landscape of salon colour.
HOW IT WORKS Q: What does excess metal in the hair do? A: Metal – specifically copper – can have a negative effect on colour results. Colour can appear patchy or uneven because built-up copper particles in the hair fibre can affect colour uptake and increase breakage. Q: What makes Metal Detox different? A: Glicoamine is the key ingredient that makes Metal Detox so special, it works quickly and efficiently to help neutralise excess copper particles in the hair that got there through the water system. By neutralising the excess copper Metal Detox leaves hair stronger, with up to 87 per cent less breakage,** shinier and healthier looking. Technology is ever evolving, and clients expect you to keep up. Metal Detox is a no-brainer; whether as a standalone treatment or as an addition to colour services, it takes mere seconds to a client’s appointment… yet makes a huge impact.
21/04/2022 11:23
POWER OF THREE
THE METAL DETOX TRIO WORKS TOGETHER SEAMLESSLY TO CREATE THE PERFECT CANVAS FOR COLOUR
STEP ONE
STEP TWO
STEP THREE
THE PRE-TREATMENT SPRAY The hero product! Leverage your professional edge with this salonexclusive. The fine mist helps neutralise excess copper build-up that hides in the hair. Spray onto dry hair in sections, from ends to root, focusing on the lengths. Leave the product to air-dry while you mix your clients’ colour. In seconds, you’re ready to go.
THE SHAMPOO This gentle shampoo cleanses the hair after your colour service and has an uplifting scent that’s sure to be noticed by clients. Apply evenly to wet hair, lather and rinse.
THE MASK Protect the hair fibre from further build-up by finishing the service with the Metal Detox Mask. Ideal for all hair types, and in particular sensitised hair, it leaves locks with a touchably-soft, radiant finish. Without having to worry about hidden metals in the hair challenging its structural integrity, you can do what you do best: harness your skills to create impressive colour results to wow clients without leaving them fearful of damage or uneven results.
SCIENCE TEST
YOU CAN ACCESS DIAGNOSTIC TOOLS TO HELP EXPLORE THE METAL DETOX RANGE WITH YOUR CLIENT ON THE STYLE MY HAIR PRO APP
SEAMLESS INTEGRATION
METAL DETOX OFFERS AN ULTRA-GENTLE YET ULTRA-EFFECTIVE SOLUTION FOR CLIENTS WORRIED ABOUT DAMAGE TO THEIR HAIR. IT CAN BE USED WITH EVERY COLOUR BRAND, AND WITH EVERY SERVICE – IT’S THE INSTANT INSURANCE POLICY FOR EVERY COLOUR CLIENT
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CR EATIV E HE AD AD VE RT OR IA L
SEE IT, FEEL IT THE UNDENIABLE EFFECTS OF L’ORÉAL PROFESSIONNEL PARIS METAL DETOX HAVE CAUGHT THE ATTENTION OF BOTH PROFESSIONALS AND CLIENTS ALIKE! FROM COLOUR RESULT TO CONDITION, IT’S A SIMPLE SERVICE WITH A BIG IMPACT BEFORE
AFTER
HARINGTONS
BARRY MADDOCKS, UK CREATIVE DIRECTOR
“MY CLIENTS THINK METAL DETOX IS FANTASTIC BECAUSE THE RESULTS SPEAK FOR THEMSELVES! THEY LOVE THE SPEED OF THE TREATMENT, THEY LOVE THE FRAGRANCE, AND OVERALL THEY LOVE THE SHINE AND QUALITY OF THEIR HAIR AFTERWARDS”
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BEFORE
AFTER
LINTON & MAC
JENNIFER LINTON & JAYNE MACDONALD, CO-FOUNDERS
“WE LOVE METAL DETOX BECAUSE IT ALLOWS US TO PUSH OUR IMAGINATION AND CREATIVITY. CLIENTS LOVE IT BECAUSE THEIR HAIR IS PROTECTED, FEELS AMAZING AND DREAM RESULTS ARE ACHIEVED”
AFTER
JOHN GILLESPIE HAIR JOHN GILLESPIE, FOUNDER
BEFORE
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“I LOVE METAL DETOX BECAUSE IT GENUINELY HELPS PREVENT DAMAGE TO THE HAIR. IT IS SO EASY AND SIMPLE TO USE, AND THE RESULTS SPEAK FOR THEMSELVES”
21/04/2022 11:24
CR EATIV E HE AD AD VE RT OR IA L
FOWLER35
VAS MIKELLIDES, COLOURIST
“METAL DETOX ACTS LIKE A PRIMER BEFORE ANY COLOUR SERVICE. IT TAKES SECONDS TO SPRAY THE PRETREATMENT THROUGH, TO LIFT HARMFUL METALS FROM THE HAIR. FOLLOWED BY A LUXURIOUS SHAMPOO AND POST-TREATMENT MASQUE, THE HAIR LOOKS AND FEELS SO HEALTHY”
BEFORE
AFTER
ZEBA HAIRDRESSING, DUBLIN MIKE DECANTER, CREATIVE DIRECTOR
“WHEN HAIR IS LOOKING DULL OR UNEVEN IN TONE, METAL DETOX HELPS TO REVIVE LIGHTNESS. IT BRINGS COLOUR BACK TO LIFE BY REMOVING DULLNESS AND RESTORING LUSTRE AND SHINE. THE BEST BIT? IT ADDS NO EXTRA TIME TO THE SERVICE!”
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EVERYONE’S A WINNER
It’s well known that recommendations from others will make clients more inclined to try something – particularly if that endorsement comes from a recognisable name. About 95 per cent of customers read reviews before making a purchase,* and the likelihood of a purchase increases by 15 per cent when buyers read verified reviews over anonymous ones.** The Metal Detox Shampoo and Mask were named the Best Colour-Safe Shampoo and Conditioner by the Cosmopolitan Beauty Awards 2021, a stamp of approval from one of the most recognisable consumer magazines! Clients can help to protect and maintain their hair between salon visits with the homecare – while returning regularly for that hero Pre-Treatment Spray to keep their hair in pristine condition between colour services as well. Using the Metal Detox duo at home can allow clients to have hair that is smoother, silkier and twice as shiny.***
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* The Power of Reviews report, powerreviews.com. **Spiegel Research Center. ***Instrumental test shampoo and mask. ****Combing test. Pre-treatment, shampoo and mask versus classic shampoo on bleached hair
EVERY CLIENT CAN BENEFIT FROM METAL DETOX – FROM COLOUR TO CARE, IT’S A WINNING FORMULA!
21/04/2022 11:25
* The Power of Reviews report, powerreviews.com. **Spiegel Research Center. ***Instrumental test shampoo and mask. ****Combing test. Pre-treatment, shampoo and mask versus classic shampoo on bleached hair
UNSURE OF HOW TO BRING UP ADDING A NEW SERVICE TO A REGULAR CLIENT? WORK THESE POINTS INTO YOUR CONSULTATION TO CONVINCE THEM TO TRY
CR EATIV E HE AD AD VE RT OR IA L
TALK IT THROUGH
DID YOU KNOW THAT METALS IN YOUR WATER COULD BE HAVING A NEGATIVE EFFECT ON YOUR COLOUR RESULT? A GREAT WAY TO OPEN THE CONVERSATION. YOU CAN THEN MOVE ON TO EXPLAIN HOW YOU SPOT METALS IN THE HAIR PRIOR TO A COLOUR SERVICE AND GIVE EXAMPLES IN THEIR HAIR, SUCH AS GREEN CAST, METALLIC TINGE OR A DULL TEXTURE.
DO YOU WANT STRONGER HAIR AFTER YOUR COLOUR, WITH VIRTUALLY NO EXTRA TIME ADDED ON TO YOUR EXISTING SERVICE? CLIENTS FEAR DAMAGE! LEAD WITH THE STRENGTHENING ASPECT – THAT USING METAL DETOX CAN REDUCE BREAKAGE BY UP TO 87 PER CENT**** – TO HAVE NEW AND RECURRING COLOUR CLIENTS’ EARS PRICKING UP.
DO YOU WORRY ABOUT COLOUR FADE, OR IS LACK OF VIBRANCY ALWAYS ON YOUR MIND? KEEP THE SCIENCE OF METAL DETOX SIMPLE. EXPLAIN THE ROLE OF THE FORMULA ENRICHED WITH GLICOAMINE TO NEUTRALISE COPPER BUILT-UP IN THEIR HAIR, AND HOW THE MASK HELPS TO SEAL CUTICLES FOR LONGER-LASTING COLOUR ON A MORE STABLE BASE.
HAVE YOU EVER EXPERIENCED HAIR SENSITIVITY THAT YOU CANNOT EXPLAIN? IT’S IMPOSSIBLE TO SEE IF COPPER IS BUILT UP WITHIN THE HAIR; METAL DETOX ACTS LIKE AN INVISIBLE SHIELD, HELPING TO PREVENT IT.
ARE YOU LOOKING FOR AN EASY ROUTINE AT HOME THAT HELPS MAINTAIN YOUR COLOUR? METAL DETOX IS COMPATIBLE WITH ALL BRANDS, MEANING THE SHAMPOO AND MASK ARE THE PERFECT AFTERCARE ADDITION TO ANYONE WHO WANTS TO MAINTAIN THEIR COLOUR.
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IA L CR EATIV E HE AD AD VE RT OR
THE PROFESSIONAL DIFFERENCE METAL DETOX CAN BE A GAME-CHANGER IN YOUR COLOUR BUSINESS WITH THE HELP OF L’ORÉAL ACCESS To wield your professional tools to full effect, it’s crucial that you have the training and education to back them up. L’Oréal Access has a multitude of content to educate you on how Metal Detox can transform your colour business. With how-to videos, fact sheets and additional assets, you can feel confident in the knowledge that the technical and business support is there for you.
DISCOVER METAL DETOX HERE
DISCOVER WHAT YOU CAN ACHIEVE WITH METAL DETOX FROM L’ORÉAL PROFESSIONNEL PARIS. VISIT LOREALPROFESSIONNEL.CO.UK OR LOREALACCESS.COM TO SEE THE COLLECTION IN ACTION. CALL 0800 030 4034 (UK) OR 1800 535 616 (IRELAND) FOR MORE INFORMATION. @LOREALPRO @LOREALPRO_EDUCATION_UKI #METALDETOX #LOREALPROUK #LOREALPROIRE
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The first 20 new Creative HEAD Club members will receive a Traveling Stylist Kit from OLAPLEX, which includes one No.1 Bond Multiplier 100ml and two No.2 Bond Perfector 100ml. The original bond builder, OLAPLEX’s patented technology repairs the damage caused by chemical services by seeking out and repairing broken disulfide bonds. When used together, the two-part system allows hair professionals to push the limits of creativity while protecting the health and integrity of hair. Traveling Stylist Kit is perfect for on-location use for up to 30 applications. Already a Creative HEAD Club member? Then we’ve got something for you too! One lucky member will win a full-size Salon Intro Kit worth €228, which includes one No.1 Bond Multiplier (525ml) and two No.2 Bond Perfectors (525ml). For more information, visit uk.olaplex.com
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**
7 PATENTS* NEW
[Metal Detox] Pre-colour treatment before colour, balayage or lightening applications. Colour results are bright, clean and true to tone. Up to 87% less breakage.1 Can be used with other colour and lightener brands.
scan with your phone to know more about
Metal Detox
*Pre-treatment patent granted in UK. Shampoo patent granted in UK. Mask Patent granted in France, China, US, Brazil, Mexico and Japan. 1. Combing test. Metal Detox pre-treatment, bleaching procedure, shampoo, mask vs bleaching procedure, classic shampoo. **Winner of best colour safe shampoo & conditioner.
EDITOR’S LETTER 26 44 10 Are you having a hot girl – or your preferred noun – summer? This term puzzled me at first. Hip-hop princess Megan Thee Stallion had a hit with Hot Girl Summer in 2019 and it progressed to a social media movement and then shorthand for being your authentic self without fearing judgment from your peers. A commendable idea, of course, but authenticity resists definition, especially in a world of filtered photos and subjective truths. A client’s hair colour is authentic self-expression rather than nature’s own beauty, for example, and our summer colour survival tips on page 32 promote balancing the protection of their choices with cost-of-living concerns. But authenticity doesn’t mean you aren’t actively learning and changing. Perhaps part of our authentic selves is being habitual plastic users, but business is evolving, and you need to ensure your salon is speaking authentically to your team and your clients. In this issue, we cover ways to minimise the plastic we use, on page 44. Ultimately, it doesn’t take a summer to realise we’re all authentic, dynamic, and conundrums. Engaging with clients and colleagues, learning about ourselves as we learn about them, helps unlock why that’s hot.
Rachel-Marie Walsh Editor-at-large
rachelmarie@alfol.co.uk
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Hip, hip, hooray! A huge congratulations to all of our 2022 MWIT finalists – you did it! We can’t wait to celebrate with you in September at Tate Modern in London. Grand Final tickets go on sale Friday 1 July, flick to page 14 for more allimportant information. Another month, another drop – check out what’s new on the Salon Smart HUB, our free business support for salon and barber shop hair pros, where there’s a whole catalogue of content ready for your browsing, turn to page 38. And Salon Smart is returning to Ireland – join us for a motivational day in Dublin on Monday 7 November! Speakers include Patrick Gildea, Danielle Garner and Hellen Ward – turn to page 36 for ticket details. creativeheadmag.com/events
@creativeheadmag
22/06/2022 16:27
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ON THE COVER
20/06/2022 15:58
Hair by L’Oréal Professionnel Paris
Is coming back to Dublin! The impressive line-up includes Patrick Gildea, Danielle Garner and Hellen Ward. Find out more…
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LIST LIST LIST LIST
SUMMER SURVIVAL Get your clients sunshine-ready with our fi ve-step guide to making the most of their holidays
EDITOR-AT-LARGE
DIGITAL DESIGNER
EDITORAL DIRECTOR
DIGITAL AND SOCIAL MEDIA MANAGER
RACHEL-MARIE WALSH AMANDA NOTTAGE
DEPUTY EDITOR DEBORAH MURTHA
ART DIRECTOR NICK JABBAL
CHIEF SUB EDITOR
EVA VESTMANN
KELSEY DRING
BRAND MANAGER NAOMI SCROGGINS
COMMERCIAL DIRECTOR LAURA TUCKER
NATASHA PEARS
CREATIVE PARTNERSHIPS MANAGER JENNY BROOKS
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Creative HEAD is printed on paper certified as being from sustainable sources using only vegetable-based inks. Printed by Buxton Press, Environmental Printer of the Year and Printing Company of the Year.
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IN THE KNOW WHO MADE IT? DISCOVER THE FINALISTS FROM PAGE 14!
Everybody’s talking about…
The Most Wanted and It List Grand Final
Prepare to get excited, tickets for the Most Wanted and It List Grand Final will be on general sale at 9AM on 1 July. They’re extra hot items this year as the awards return to London’s iconic Tate Modern. The host is still under wraps but we can promise you a brilliant time with indulgent cocktails and sumptuous food alongside a cracking line up of winners for 2022. Make sure your choice of outfit is a work of art… Call +44 (0)1434 610940 for tickets
Kopa Hair Salon, Newbridge
Stag, Edinburgh
A SELECTION OF THE ESSENTIALS
Minister pushes apprentice hires to fight skills shortfall THE MINISTER FOR FURTHER and Higher Education, Research, Innovation and Science, Simon Harris TD, has called on salons to hire apprentices to compensate for absent skills. Speaking at the opening of a new hairdressing apprenticeship facility at Coláiste Dhúlaigh College of Further Education, Harris said: “Currently there is a skills shortage in hairdressing and many salons are struggling to find suitably qualified hairdressers to sustain and grow their business. I take this opportunity to ask hairdressers rebuilding after a difficult year to consider taking on an apprentice.” In the wake of many established hairdressers leaving the business for other industries post-Covid, influential economist David McWilliams hailed the new ‘artisanisation’ of the Irish workforce – including an increase in mobile and self-employed hairdressers – in The Irish Times. McWilliams cites the family-friendly flexibility, lack of politics, and the cash-in-hand nature of the mobile business as key catalysts.
HABIC BRINGS STYLISTS TOGETHER Feeling lonely? Habic has launched a WhatsApp group for salons near you. Inspired by its County CONNECT digital and in-person events, the body has created local industry WhatsApp groups for owners, to provide a place for salons to connect with each other. Habic also shares industry news and tips and accepts queries directly. To be added to your county’s group, send your number and county via DM or the contact button at @habicireland.
SALON SMART DUBLIN – TICKETS ON SALE! MONDAY 7 NOVEMBER, RADISSON BLU ROYAL HOTEL
GET ALL YOU NEED TO GROW YOUR BUSINESS IN ONE MOTIVATIONAL DAY – BOOK NOW FOR SALON SMART DUBLIN AT CREATIVEHEADMAG.COM/STORE, SEE TICKET INFO ON PAGE 36
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COLLINS WINS LCT IRELAND Congratulations to Emma Marcey Collins from Odd in Limerick, winner of the L’Oréal Colour Trophy Award Ireland! Head to creativeheadmag.com/ ireland to find out more, and we’ll have a full report in our September/October issue.
CREATIVE HEAD IRELAND
22/06/2022 15:03
2022
T H E W I N N E R W I L L R EC I E V E A
€10,000 CASH PRIZE & A PRESTIGIOUS HAIRTALK TROPHY & PARTICIPATION IN AN EXCLUSIVE HAIRTALK CAMPAIGN PHOTOSHOOT Distribution across both trade and consumer press
E N T R I E S M U S T B E C O M P L E T E D BY
3 1 s t Au g u s t 2 0 2 2
Full Information available: hairtalk.ie/awards
BOOK IT! WELLA PROFESSIONALS SUMMER SCHOOL
IRISH HAIRDRESSING ENTREPRENEUR Katie-Jane Goldin is launching a competition for stylists trained to use her Hairtalk tape-in extensions. The winner of the Hairtalk Creative Force Stylist of the Year Award will receive a €10,000 cash prize and be invited to participate in a Hairtalk photoshoot for trade and consumer press, in addition to receiving the Hairtalk trophy. The awards are open to Republic of Ireland salons until 31 August. Entries will be judged by an independent expert panel that includes Sabrina Hill, Aaron J Hurley, Calum Tierney, and Patrick Wilson. Visit hairtalk.ie/awards
Struggling with rosacea? We all need sun protection year-round, but the “curse of the Celts” makes it tricky, especially when rich creams get uncomfortable in the heat. Finca Skin Organics Tinted SPF30 Sunscreen covers redness, while the SPF creates a barrier, protecting the skin from harmful rays. This sunscreen ingredients are natural and recommended by dermatologists for sensitive skin. It cost €30 and is available in two shades: light to medium and medium to dark. fincaskinorganics.com
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MATRIX EVOLVES IN MANCHESTER
Pictured, inset left: Lisa Farrall; and right: Alfredo Lewis
First Hairtalk Ireland awards open
SCHOOL’S IN for summer at Wella Professionals, and at a bargain price too. Available to trainee hairdressers are a selection of cutting and colour courses across four days, based at the Wella Studios in Dublin during July and August. Build up basic knowledge for just €200 per course. Summer School Colour will take in correcting hair colour and formulas, quick balayage and colour techniques alongside creative colour mixing. Want to perfect scissor skills? Then Summer School Cutting includes long hair cutting, classic long layers, blow-drying and styling; bobs with graduation and short, layered cutting and finishing. But be speedy as spaces are filling up… BOOK 01 416 0900, wellastudiodublin@wella.com
MORE THAN 400 stylists from Ireland and the UK descended on Manchester for Matrix Evolve. The event combined inspirational education and high-energy presentations from Matrix Artists from Ireland and the UK, alongside global spokesperson Alfredo Lewis and US celebrity stylist Danielle Keasling. Artists who took to the stage included 2021 Most Wanted Texture Expert Lisa Farrall, while Desmond Murray led a live photoshoot and Alfie Booth discussed education in a VR world.
CREATIVE HEAD IRELAND
22/06/2022 15:04
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C
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EDUCATION EXPERT Category sponsor
Allilon Education, London Humankind Hair, London Lee Stafford Education Foundation, London Sophia Hilton and Not Another Academy, London Westrow House Academy, Leeds
AWARD FOR INNOVATION Category sponsor
Maddi Cook for The Inner Circle Errol Douglas MBE for Errol Douglas Club Peter Johnson for ITZI Turbans and Towels Danielle Kennedy for Collectively Accountable Nashwhite for The Heist House
BEST CLIENT EXPERIENCE Category sponsor
Gatsby & Miller, Amersham Matthew Curtis Hair, Stratford-upon-Avon Radio London, London Wildflower, Dublin YOKE The Salon, Plymouth
BEST LOCAL SALON Category sponsor
CONTENDERS, READY! MOST WANTED SALUTES THE MOST OUTSTANDING, PROGRESSIVE, AND GAME-CHANGING TALENTS IN BRITISH AND IRISH HAIRDRESSING. MEET THE 85 FINALISTS VYING FOR A 2022 TROPHY!
More than an award #MWIT22 @creativeheadmag
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BE Ironbridge, Telford Gatsby & Miller, Amersham Nashwhite, Warwick Wildflower, Dublin YOKE The Salon, Plymouth
BEST NEW SALON Category sponsor
Boone & Last, London Koop Studio, London Nashwhite, Warwick SHAG!, London The Rubicon London, London
BEST SALON TEAM Category sponsor
Billi Currie, London Goldsworthy’s, Swindon TINT, Leeds Wildflower, Dublin YOKE The Salon, Plymouth
21/06/2022 16:25
BUSINESS THINKER
MEN’S HAIR SPECIALIST
Katy Grimshaw, Spectrum One, Rossendale Joe Hemmings, Bloggs Salons, Bristol Colin McAndrew, Medusa, Edinburgh and Musselburgh Nuala Morey, Nuala Morey, Bristol Mark Woolley, Electric
Pete Cranfield, Merseyside Charlie Cullen, Kent Chris Foster, Hertfordshire George Smith, TONI&GUY, Salisbury Jody Taylor, Essex
Category sponsor
COLOUR EXPERT
Category sponsor
SUSTAINABILITY HERO Category sponsor
Category sponsor
Jordanna Cobella, Cobella, London Daniel Couch, Russell Eaton, Leeds Grace Dalgleish, London James Earnshaw, Manchester Veronica Wysocka, Josh Wood, London
CREATIVE TALENT Category sponsor
Grace Dalgleish, Billi Currie, London Daniele De Angelis, TONI&GUY, London Marlon Hawkins, Brooks & Brooks, London Richard Phillipart, The Boutique Atelier, Ellesmere Port Cos Sakkas, TONI&GUY, London
HAIR TREND
Lisa Phillips, Ora Hair, Banstead Stephen Buller and Anita Rice, Buller and Rice, London Anil Salhan, BLACC + BLOND, Birmingham Kaye Sotomi, Chop Chop London, London Anne Veck and Keith Mellen, Anne Veck Oxford, Oxford
TEXTURE EXPERT Category sponsor
Anna Cofone, London Errol Douglas MBE, Errol Douglas, London Lisa Farrall, WIG London, London Chris Foster, Hertfordshire Tariq Howes, Avenue Male Grooming, Cardiff
iiiiittttt i t LIST LIST
LIST LIST LIST LIST
MOST WANTED & IT LIST AWARDS
THE GRAND FINAL
MONDAY 5 SEPTEMBER 7.30PM until 1.30AM Tate Modern, London
SESSION STYLIST Category sponsor
Category sponsor
James Earnshaw, Manchester James Parr, Nashwhite, Warwick Rick Roberts, Rick Roberts, Beverley Caroline Sanderson, Ego Hair Design, Inverness Tracey Devine-Smith, French & Ivi, Belper
INDEPENDENT STYLIST
Cyndia Harvey Luke Hersheson Bjorn Krischker Charlotte Mensah Anthony Turner
HAIR ICON Category sponsor
Category sponsor
Luke Benson, Hertfordshire Laura Chadwick, Cambridgeshire Anna Cofone, London Lisa Farrall, London Chris Foster, Hertfordshire
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Sally Brooks Errol Douglas MBE Robert Eaton Gary Gill Sophia Hilton Zoë Irwin Guido Palau Adam Reed Angelo Seminara Eugene Souleiman
TICKETS ON SALE 9AM, 1 JULY Details at creativeheadmag.com/mostwanted
event
22/06/2022 12:23
iiiiittttt i t LIST LIST
LIST LIST LIST LIST
PLEASED TO MEET YOU!
SAY HELLO TO THE YOUNG BUSINESS-BUILDERS, STYLE-MAKERS, HARD GRAFTERS, AND GAME-CHANGERS SETTING THE BARBERING, SESSION STYLING AND SALON SPHERES ON FIRE – IT’S THE IT LIST FINALISTS OF 2022!
More than an award #MWIT22 @creativeheadmag
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THE SALON STYLIST
THE VISIONARY
Melissa Brough HX Hair, Staffordshire
Edoardo Colasanti Trevor Sorbie Hampstead, London
Sophie-Rose Goldsworthy Goldsworthy’s Hairdressing, Swindon
Rebecca Jacques Daniel Granger Hairdressing, Northampton
Ryan Steedman Adam Reed London, London
Linus Johansson London
Emily Worboys Hair Lounge 47, Colchester
Quentin Taillepied Stag, Edinburgh
THE EDITORIAL STYLIST
THE RISING STAR
Lauren Bell London
Chris Donohue Billi Currie, London
Darcie Harvey Reuben Wood Hairdressing, Manchester
Samuel Dowson Josh Wood, London
Jordan Robertson London
Georgia Freeman Q Cut Hair & Beauty, Surrey
Josh Woodman Eden Hair and Beauty, Hertfordshire
Francesco Merico, Trevor Sorbie Covent Garden, London
THE ENTREPRENEUR
THE ONE TO WATCH
Charlotte O’Flanagan Charlotte Paints Hair, Birmingham
Danielle Garner Wildflower, Dublin
Melissa Timperley Melissa Timperley Salons, Manchester
Linus Johansson London
Heff y Wheeler HX Hair, Staffordshire
Christopher Laird November Collective, Edinburgh
Lydia Wolfe Jack & the Wolfe, Hampshire
Annabel Payne TONI&GUY, Salisbury
Norman Boulton Not Another Salon, London
Carlo Avena London
Danielle Garner Wildflower, Dublin
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Lauren Bell London
Kayleigh Byrne Tribe, London
Lauren Bell London
iiiiittttt i t LIST LIST
LIST LIST LIST LIST
MOST WANTED & IT LIST AWARDS
THE GRAND FINAL
MONDAY 5 SEPTEMBER 7.30PM until 1.30AM Tate Modern, London
TICKETS ON SALE 9AM, 1 JULY Details at creativeheadmag.com/theitlist
event
21/06/2022 16:26
creativeheadmag.com
Transcending the worlds of punk and grunge, Arif Arikan takes a futuristic lens on a deep dive into subculture for his new collection ‘Enigma’
SELF/STYLED SUNDAYS
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We’ve got some essential watching on our Video page! Enjoy our new video series, Spotlight, exploring how hairdressers work, create and inspire together
Keeping up with technology is key to a successful business. Reassess your strategy and boost the bottom line with our Digital Download Week, from 18 July
31 July - 1 September
creativeheadmag.com
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@creativeheadmag
22/06/2022 12:25
CR EATIV E HE AD AD VE RT OR IA L
THE LIFE OF LUXURY DELIVER A NEW LEVEL OF INDULGENCE WITH ALFAPARF MILANO PROFESSIONAL KERATIN THERAPY LISSE DESIGN
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LUXURY IS A constantly evolving concept, as people continue to reassign importance to different aspects of their life. It is there in choice, in decision making, after years of having that taken from us. It is in being able to indulge your desires, to have experiences that make you feel great, that give value to time spent. It is the ability to become who you want to be, at any time. ALFAPARF Milano Professional Keratin Therapy Lisse Design helps you give that choice and power back to clients. Here’s how…
22/06/2022 12:34
SMOOTH MOVES
WITH RENEWED FORMULAS AND PACKAGING, THE ALFAPARF MILANO PROFESSIONAL KERATIN THERAPY LISSE DESIGN TREATMENTS AND PRODUCTS OFFER NEXT-LEVEL LAMINATION AND SHINE
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20/06/2022 11:25
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PERFECT KNOWLEDGE
To be a pioneer in haircare you need to focus on two things: what clients want, and what they don’t know they want yet. Keratin Therapy Lisse Design is a professional system that has won legions of fans across the world in the past decade for its long-lasting smoothing performance. But ALFAPARF Milano never stops innovating, and it is now ready to unveil the future of silky-smooth hair. Research and innovation are key to the Italian brand, and the upgraded Keratin Therapy Lisse Design is presented in a new and elegant range, renewed both in the formulas and in the even more luxurious and contemporary packaging. Smooth, tame, define and enhance clients’ hair for up to four months with this powerhouse collection.
INNER WORKINGS
At the core of Keratin Therapy Lisse Design are two patent-pending technological breakthroughs: Smoothing Technology and Discipline Technology, for even more noticeable and long-lasting perfection. Lisse Design features a Bond System that utilises cutting-edge technology to work inside and outside of the hair fibre to improve resilience. Supporting those bonds is the new Kera-Protection complex, combining keratin and vegetable collagen for additional support. The irresistible shine and finish that completes the Lisse Design effect is courtesy of babassù oil, a precious Amazonian oil that gives hair the ideal silky look.
INDULGE AND INSPIRE
Help your clients to express their beauty, values and personality, their own way. Depending on your clients’ need there are four Keratin Therapy Lisse Design services you can offer to perfectly tailor to their hair. Lisse Design Express and Lisse Design Precision are two options for those who want perfect and longlasting smoothness. These services are ideal for those with curly or wavy hair who want to have perfectly straight and smooth lengths. Easy Lisse Discipline Treatment is dedicated to those with curly hair who want to enhance natural texture while reducing frizz, for easier everyday styling. Finally, the Lisse Design Lamination Treatment is ideal for dull and brittle hair, for immediate results with extreme shine and vitality.
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HAVING TRANSFORMED THEIR HAIR IN THE SALON, CLIENTS CAN ENJOY THEIR OWN TASTE OF LUXURY AT HOME
N T PROTECTIO A E H R O F T C PERFE G TOOLS FROM STYLIN
The ALFAPARF Milano Keratin Therapy Lisse Design homecare range evokes Hollywood glamour and extravagance with its brand-new packaging and sophisticated formulas. These products are beautiful both inside and out,
maintaining and prolonging the effects of your salon services. Regular use results in 93 per cent less hair breakage* and 66 per cent fewer split ends.** And that eye-catching shine that everyone craves? Expect a boost of up to 94 per cent.**
Experience the new luxury with ALFAPARF Milano Keratin Therapy Lisse Design. For more information, or to become an ALFAPARF Milano stockist, visit alfaparfmilanopro.com @alfaparfmilanouki
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*When using hot styling tools, if preceded by the application of the Keratin Serum. **Instrumental test conducted on hair treated with The Oil, in comparison with untreated hair.
IA L CR EATIV E HE AD AD VE RT OR
DECADENT TREATS
20/06/2022 11:26
The luxury of being who you want to be KERATIN THERAPY LISSE DESIGN THE LUXURY HAIR TRANSFORMATION SYSTEM. The Alfaparf Milano Professional smoothing system with keratin that offers services for flawless smoothness, frizz control on any shape, fiber protection and radiance for up to 4 months*. Patent pending smoothing technology, Bond System and Kera-protection complex for protected hair at every stage of the service and during the maintenance at home. *Instrumental test conducted on the new Lisse Design Precision Method treatment, which was followed by the regular use of line maintenance products; comparison made with the use of base products for maintaining the smooth effect.
alfaparfmilanopro.com @alfaparfmilanouki #alfaparfmilano #alfaparfpeople
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25/05/2022 10:55
From KMS come two multi-purpose stylers: KMS HAIRPLAY Dry Texture Spray delivers airy volume perfect for second day reshaping, while nourishing KMS CURLUP Twisting Style Balm activates curls without adding weight.
Keratin Therapy Lisse Design from Expect even more luxury and performance from long-lasting smoothing and taming ALFAPARF Milano. This updated range offers patents pending on the upgraded two with , performance in the salon and at home contemporary packaging. salon treatments and even more precious and
50 In-salon service; RRP from €18. ional.ie xpertprofess
RRP spray €11.74; balm €11.43
kmshair.com
BLEU, Relaunching into salons is R+Co look rial edito an g fusin line ium a prem de inclu with an artist’s craft. Heroes and o mpo the De Luxe Reparative Sha Conditioner, as well as the Lifestyler Volume & Texture Spray.
RRP from €45
Want to retail a repair revelation? Matrix is making its hero product, Instacure Porosity Spray, available in a 200ml retail size. Alongside Total Results Instacure Shampoo and Conditioner, it’s a trio of terrificness.
RRP €12.40
lorealpartnershop.com
Rapture Hair Extensions is now available in Ireland. The brand’s launch here includes a newly formulated range of aftercare products, heroes include the Brass Be Gone Shampoo and Mask. Each formula is cruelty-free, vegan, responsibly packaged and dermatologically tested.
RRP from €9.95 Call 087 9372357
xpertprofessional.ie
You might think that deep cleaning stands parallel to protective haircare. Not so, with the launch of OLAPLEX No.4C Bond Maintenance Clarifying Shampoo. Weekly use helps to remove impurities that weigh lengths down, and prepares hair for repairing treatments to work more effectively.
RRP €27.50
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STMNT’s high-performance care range is created and tested by a collective of expert barbers. Each product is conceived to create a perfect canvas for grooming, and is scented with citrus, lavender and tonka bean.
RRP from €16.50 stmntgrooming.co.uk
CREATIVE HEAD IRELAND
22/06/2022 13:44
Matte Clay Spray from American Crew is an oilabsorbing, texturising spray that delivers a strong medium hold and matte look that lasts all day long. The new spray formula helps control frizz, adds thickness, and enhances natural waves.
STOCK IT!
LAUNCHES AND INNOVATIONS READY TO HIT YOUR SALON SHELVES
RRP €18.95
revlonproshop.com
Give clients hair nourishmen t in one step with K emon’s new Yo Ton ing Conditioner s. Available in 11 intermixable shades plus clear, the range w orks in just three m inutes and is suitab le for all hair types .
aver. less W 0 0 Cord 0 9 ating s e it icro-H ealed v M e r e r s a tu ss use. signa yliss h Byliss’ ’ cordle ts, BaB s a s B te li y u y t b s in ted 0m ssion r is hea ge for 4 and se e wave st char th mobile fa , r f n o fo ig s k r s stic.ie ic e hou rrel de lookfanta A hot p es thre iple ba k tr ta a d g n a Featurin Matrix
.45 RRP €203
Price €10.95
xper tprofessio
nal.ie
New from L’Oréal Professionnel Paris Serie Expert comes Curl Expression, for all types of natural hair texture. The formulas are packed with ingredients that help a curl’s specific needs; we’re talking twice the hydration, more definition, 37 per cent faster drying time and 48 hours of frizz protection.
Keep it cool this summer with the new Icy Blonde Shampoo and Conditioner from milk_shake, ed pack with nourishing grapeseed oil.
RRP from €12.50
lorealpartnershop.com
RRP from €18.89
milkshakehaircare.ie
Joining the OSMO IKON Blonde Elevation range is the new Yellow Colour Additive, perfect for creating bespoke blondes. It can be added to a leavein conditioner, as a top-up colour treatment, or to help mask violet tones.
In-salon service osmo.uk.com
Help your clients break up with breakage with the DUALSENSES Bond Pro line-up from Goldwell. A mix of salon-only and retail wonders, Bond Pro targets damaged areas to make hair more resilient, while Day & Night Bond Booster instantly reduces breakage and split ends by up to 99 per cent.
RRP from €15.10
trinitysalonpartners.ie
CREATIVE HEAD IRELAND
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22/06/2022 16:28
COLOUR VISION
REFLECT ON THE YEAR SO FAR AND PLAN FOR THE NEXT SIX MONTHS WITH WELLA PROFESSIONALS’ NEW PRODUCTS AND EVENTS, COMING YOUR WAY SOON! IN ASSOCIATION WITH
ALL TOGETHER NOW!
Wella’s WeCreate event makes a triumphant return on 18 September with the theme ‘Shine On’. This online event is a global gathering of Wella’s top-tier talent, featuring artists such as Briana Cisneros, Dereq Clarke and the UK’s own Robert Eaton. Enjoy a packed agenda that showcases Wella’s breakthrough innovation, the strength of the Wella family, it’s education that gets to the core of modern needs, and how the brand helps professionals to achieve their full potential. Register now for this FREE event, open to all hairdressers. For more information, visit events.wella.com/wecreate
THE COLOUR CLINIC IS OPEN… ENGE AND EVERY ISSUE WE SPEAK TO A WELLA PROFESSIONALS COLOUR EXPERT ABOUT A KEY CHALL ION MANAGER HOW TO OVERCOME IT. DAISY HEWITT, WELLA PROFESSIONALS UKI COMMERCIAL EDUCAT (@DAISYWELLAMCR), EXPLAINS HOW TO MEET CLIENT DEMAND FOR A NATURAL LOOK “As a whole, clients are asking for a more natural finish. While this may work for the client because it’s more lowmaintenance for them, it certainly throws up challenges to a salon business. We’re seeing our clients less frequently than we would like. “That’s where Wella Professionals Color Touch comes in, because not only will give it up to 50 per cent coverage (or 70 per cent for Color Touch Plus) it can also offer something that is rich and vibrant. Although it has a softer grow-out for the client, and it meets the need of that more low-maintenance feel, it works for salons because it is so rich and sumptuous, meaning that you can clearly see a difference. “It is a demi-permanent colour that has brilliant saturation. If you need to achieve a balance, or correct anything that is a little bit uneven, it’s perfect.” 22
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21/06/2022 15:18
CR EATIV E HE AD AD VE RT OR IA L
SHELFIE TIME The new Wella Professionals Color Touch shades 8/35, 8/41, 9/75 and 10/34 deliver the colour palette we all need this summer. With transformational toning being such a massive salon service right now, these shades have opened the way for some beautiful shade combinations, from glistening rose, peachy pastels, blush mink and hints of red hues – just what we need for our artistic toolbox. The 10/34 shade is a personal favourite of mine!”
STEVIE JAYNE HUPTON WELLA TECHNICAL EDUCATOR, MANCHESTER STUDIO @ STEVIEJAYNE_WELLA
FORMULA FOR SUCCESS JAMES EARNSHAW, WELLA PROFESSIONALS UKI COLOUR AMBASSADOR (@JHAIR_STYLIST)
Mix and apply formula A to the root area. Then work with formula B to create an even base from root to tip. Make sure to check that hair is the right underlying warmth (yellow). Rinse the hair and apply WELLAPLEX No2 Bond Stabilizer, shampoo and apply Blondor Seal & Care. Section the hair into two so the front gives that gorgeous face-framing effect. Mix and apply formulas C and D, starting your application at the back with D, then develop for up to 20 minutes.”
FORMULAS LIGHTENING FORMULA A (ROOTS): 40g Blondor Soft Blonde Cream, 60ml 6% Welloxon Perfect Developer FORMULA B (ENDS): 30g Blondor Soft Blonde Cream, 60ml 4% Welloxon Perfect Developer + Wellaplex
TRANSFORMATIONAL TONING FORMULA C, Peach Bellini (FRONT PANEL): 10g 10/34 + 1g 5/5 + 1.9% Color Touch Emulsion FORMULA D, Strawberry Fizz (BACK): 30g 10/34 + 5g 55/65 + 1.9% Color Touch Emulsion NO MATTER WHAT YOU’RE FACED WITH, WELLA PROFESSIONALS HAS THE SUPPORT, EDUCATION AND PRODUCTS TO EQUIP YOU WITH CAREER-MAKING CONFIDENCE. DISCOVER MORE ABOUT HOW WELLA PROFESSIONALS CAN SUPPORT YOU ON YOUR JOURNEY AT EDUCATION.WELLA.COM @WellaHairUKI #WellaColour #MakeChange WellaUKI CREATIVE HEAD IRELAND
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22/06/2022 16:28
NEW
colour glaze SHINE YOU CAN FEEL
ZERO LIFT, ZERO DAMAGE TRUE–TO–TONE RELIABLE COLOUR RESULTS NO–DRIP GEL CREAM BALANCED pH TECHNOLOGY CLEAN FORMULA* SUSTAINABLE PACKAGING
SCAN TO LEARN MORE @WellaHairUKI | #WellaColour | uk.wella.professionalstore.com *For more information visit our Wella Professionals Shinefinity Webpage
THE HAIR SPACE, GALWAY
@THEHAIRSPACEGALWAY “The Hair Space is two years in the making, thanks to Covid delays, but I’m so happy with how it’s turned out,” says founder Laura Murphy. “It’s a salon and an academy. Usually, hairdressers from this part of Ireland need to leave to both teach and learn. My goal is that educators from all over the region will come here to share their talents instead. I also want to grow the business from within by hiring passionate new stylists and having them collaborate. My interiors expert Tanya Lee Conroy was a childhood friend. I knew she would understand how to translate my vision, from paint swatches to furniture choices. There’s a gap between pleasing myself and decorating 3,300 square feet in a way everyone who comes through the door will love. Tanya made it welcoming, even the black paint she chose is warm black!”
THE PLACES
NEW SPACES, FRESH LOOKS AND LOCATIONS TO HELP YOU WORK BETTER
HAMPTON BY HILTON, DUBLIN
@ HAMPTONBYHILTON Sometimes the only Dublin base you need is a sleek hotel, and the new Hampton by Hilton is the nonpareil. This citycentre spot is perfectly placed – adjacent to the historic Four Courts – for meetings, relaxed interviews, and making the most of a weekend in the capital. It also features a vibrant bar onsite. 26
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GALWAY INTERNATIONAL ARTS FESTIVAL
@GALWAYINTARTS The Galway International Arts Festival returns on 11 July with a schedule sure to stimulate your team’s creativity. Speakers include composer Eimear Noone, and Maureen Dowd of the New York Times. Playwright Enda Walsh offers his immersive installation Rooms, while Sinéad O’Connor, the Kaiser Chiefs (pictured), and The Academic are hot tickets, so get booking. CREATIVE HEAD IRELAND
21/06/2022 15:19
CR EATIV E HE AD AD VE RT OR IA L The Barbery, London
IT ALL ADDS UP
SAY GOODBYE TO EXPENSIVE SALON SOFTWARE WITH SUBSCRIPTION-FREE FRESHA As the cost-of-living crisis affects both your business costs and clients’ spending, there’s so much to be concerned about economically. However, by using Fresha you can save money, protect against no-shows and late cancellations, and accelerate growth. That all adds up to boost your business in a big way. “Many salons still pay subscription fees for salon software, but with Fresha this is not necessary,” says Fresha chief executive and founder William Zeqiri. “Fresha has always been 100 per cent subscription-free and it gives businesses the most advanced software, with a wide range of easy-to-use-features.” With more than 70,000 businesses and 250,000 hair, beauty and wellness professionals using Fresha, it has already processed 500 million appointments via its consumer-facing website and app. In addition to making light work of appointment and calendar management, Fresha’s simple-to-use marketing tools help to boost and protect incomes too. Automated and Blast marketing campaigns are easy to set up, while appointment reminders and Fresha’s deposits feature protects against loss from no-shows and late cancellations. It’s all about securely locking in your expected income when times get tough.
RETAIL REVOLUTION Another recent innovation is Fresha Store. Perfect for salons looking to maximise their revenue potential, it’s easy to set up an e-commerce store and start selling products, all within the Fresha platform. It includes automatic stock syncing and notifications to ensure your clients’ favourite products are always in stock. Simply promote your store on your website and social channels, and invite clients to collect their purchase in person, or select a delivery option. William Zeqiri adds: “Fresha’s growth is driven by a transformation in how our partners have embraced technology and are using Fresha to manage their businesses. It’s also a reflection of how consumers now find a salon, and book and pay for services.”
PLACE YOUR TRUST IN FRESHA TO HELP SECURE YOUR BUSINESS IN THESE FINANCIALLY TROUBLING TIMES. JOIN FRESHA FOR FREE AT FRESHA.COM/FOR-BUSINESS CREATIVE HEAD IRELAND
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THE FACES THE PEOPLE IN ACTION
What would Sean Taaffe do?
The Galway salon group founder on how he’s facing business as the going gets tough THE SALON BUSINESS is getting tougher every year and sometimes we owners don’t know what to do and get lost in the magnitude of it all. Whenever I feel remotely like this I try and bring it back to two simple questions: What would the client like? And what benefits can we bring to them that enhance their lives without bankrupting the salon? In January we recruited life and fitness coaches and put on a 10week programme free to clients online to help them kickstart the New Year. This summer we are keeping it simple. We decided to bundle retail and treatments into an upgrade package like a hotel would. For example, imagine you have a client getting a large colour service including lightening. Your wish as a stylist is that they maintain both the condition of their hair and the colour to protect their
own investment but to also protect your biggest form of advertising: their amazing hair. Typically, a client will take the in-salon treatment, but leave the product until next time”. By creating a bundle of a bond rebuilder during colour, a treatment afterwards and the correct homecare, you can show the client it’s to cover all their needs and it costs this much. You’re not pushing at all as it’s in a little menu so that the client can see clearly what they are getting. There is no point in being amazing today and dire tomorrow. The best thing you can do for your business is to maintain consistency. I always tell my team to imagine that Vidal Sassoon is just outside the front door of the salon and your client walks out after getting her hair done by you. Would you be happy to tell him you did her hair? If not, then the client shouldn’t be allowed to leave because you’ve done them and yourself a disservice. @sean_taaffe_hair
WHAT MADE ME ANNMARIE COMERFORD, CHEVEUX HAIR SALON,TULLAMORE @cheveuxhairsalontullamore
My salon opened more than a decade ago and my late father, who was selfemployed in construction, was my greatest inspiration. He taught me what hard work really is. I started with just a receptionist, and it was grafting that got me here. Ten clients become 20 clients and, before you know it, you need to grow your team. I trained at Ritzy’s in Tullamore and its founder, Teresa Connolly, was a great mentor to me; she really took me under her wing. I’m also very inspired by Dylan
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Bradshaw’s work, but it was most often my father’s advice and support that got me through the hard times. I started my business in the wake of the 2008 financial crisis and with a young daughter to support. By observing him I’d already learnt how to keep an eye on spending, as well as how to take highs and lows in my stride. Though he’s no longer with us, I feel everything he’s taught me will help see me through the post-pandemic years. I never imagined I’d get where I am today, but I never expected anything either. I have no problem in just working through this as I would any other bump in the road. He always said: “Keep your lips sealed and your head down, and there won’t be a bother on you,” and that’s really stood me in good stead.
CREATIVE HEAD IRELAND
22/06/2022 13:45
LOVE AT FIRST SIGHT Discover a world of fruit and milk for your hair care. – milk proteins / fruit extracts / passionate about beauty /
milkshakehairireland
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milkshakehairireland@gmail.com
milkshakehairireland
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www.milkshakehaircare.ie
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01 567 3806
06/06/22 14:18
24/7 A DAY OF WORK/LIFE BALANCE FOR SABRINA HILL, MANAGING DIRECTOR OF KOPPER HAIR SALON IN CORK
MY FAVOURITE WORK TOOL IS… A LanaiPRO hairdryer. I couldn't work without it. I’M ALWAYS PLANNING… My next big idea. It would feel wrong if there weren’t plans in the making. I LOOK UP TO… My friends. I surround myself with amazing, confident women who have achieved so much and I’m so blessed to have them in my life. WHEN I GET STRESSED… I get sick. I’m always running at 100 miles an hour and juggling lots. I’m great at delegating however, thank goodness!
I WAKE UP AT… 5:45AM every morning. I meditate for about 15 minutes as I find it gets me ready for the day ahead. I love waking up early as I like taking my time getting ready.
WHEN I GET STUCK… I call my parents. I’m still a daddy’s girl!
MY WORK WARDROBE CONSISTS OF Lots of nice outfits. I really believe in getting dressed up every day, especially after we closed for so long in the pandemic. I now believe in sparing nothing.
THE HABIT I NEED TO BREAK IS… Procrastinating. I have a tendency to put things off as I’m a perfectionist.
MY JOB ENTAILS… So many things. I’m a hairdresser, an educator and content creator for many brands.
THE MISTAKE I LEARNT THE MOST FROM IS… Worrying about something that hasn’t happened is pointless. Everything works out.
I GOT HERE BY… Hard graft. I remember years ago starting my day on the salon floor at 7AM and I could still be there at 11PM doing clients.
THE ADVICE I’M GLAD I IGNORED IS… Being advised against my mad ideas, as they’ve always led me to great things.
MY DAY CONSISTS OF… Multitasking and I’m quite lucky that every day is different. Even though I’m busy I feel I have the best balance. MY SPOTIFY PLAYLIST CONSISTS OF… A mixture of alternative, pop and hip-hop.
Instagram It's part of my job. I love being online and it helps keep the salon busy.
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MY INBOX LOOKS LIKE… It’s very organised. I can’t cope if messages aren’t answered. MY BIGGEST INDULGENCE IS… Holidays. I adore spending time with loved ones in fancy spots. I DECOMPRESS BY… Being near the sea. The fresh salt air always calms me.
Google calendar I don’t know how anyone lives without it. My life runs by this app!
Spotify It’s my go-to app to listen to podcasts on the way to work.
CREATIVE HEAD IRELAND
21/06/2022 15:23
™
An intensely nourishing, treatment duo designed to gently cleanse and moisturise both hair and scalp. Formulated with OSMO® Fibre Bond Technology to help strengthen and protect the hair while delivering natural volume and shine with every application.
www.osmo.uk.com
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CREATIVE HEAD IRELAND
22/06/2022 13:45
! O I H C R O SC
HOW T U B – D BOUN A S T N AYED E L I E L D C Y G T N R O E-PA ING L R R P U D D N E DE… A S I O Y U A O G D L I L L T A O E V I L H TO URV PRES T , N R A W E O W M L M Y F E U L N FUL HEN TH UR FIVE-STEP S I W S I T R S E A M L O KS SUM S O ’ O E L R E R I H E ? H S KE T ION A T A M R U B O E Y L E O C D
STEP ONE: THE COLOUR AND CUT
It’s only natural that clients want a fresh ’do to rock on their holiday or at an event such as a wedding or festival. Ensure you ask the all-important question of when they’re aiming to go, so that you can start planning a care schedule for them. “I usually recommend that my clients come and see me for a good cut and an Olaplex treatment a week before they go on holiday. Split ends travel up, you want the hair as strong as possible before they leave,” says Pauline Whelan, managing director of Queen Hair Salons in Dublin. “When it comes to the summer, we usually encourage clients to book at least their next three appointments in advance,” shares Christian Wiles, Matrix ambassador. “If a client has an event or trip planned, then we will work back from that date and secure the slots leading up to it.” Think about how clients will behave on holiday and in the hotter months. “I tell my clients to leave the hot tools at home!” says Ciara Dorrington of Kida & Co Hair Salon in Cork. “When the hair is being exposed to extra sun, heat, and chemicals, it’s especially important to be kind to it. A good hairdryer so you can be glam on a night out is fine, but there is no need for extra heat. I advise embracing the beach life by bringing ALFAPARF Milano Style Stories Sea Spray. Spraying that in your hair in the evening encourages the beachy-bohemian vibe without using a wand for an hour.” “We’re lucky that the ombré and balayage trends survived the lockdowns,” says Claire O’ Sullivan, founder of Claire’s Salon in Watergrasshill, Cork. “Clients are more comfortable with a ‘rooty look’ in a way that would not have happened before. Lockdown has taught people they should stay somewhere close to their natural colour, too.”
CREATIVE HEAD IRELAND
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STEP TWO: SUN PROTECTION
There’s been a concerted effort by the beauty industry to get everyone thinking more about sun protection for their skin, but it’s still somewhat lacking on the hair front. Sun exposure can do all sorts of damage – particularly to chemically treated hair. Hair and scalp need protecting from the effects of UV. Are your salon shelves stocked with the right shields? Prolonged UV exposure can break down hair proteins, which in turn create free radicals. These cause hair to appear duller and weaken its physical properties, making it much more likely to break. If clients have coloured hair this causes its own raft of problems. UV rays penetrate and damage the hair protein structure, inducing premature hair ageing and degrading colour. However, there’s a wealth of retail that can help. For example, ALFAPARF Milano’s Semi di Lino range all include its Colorfix complex, which contains UVA and UVB filters. “I advise my clients to avoid highlights and really much bleach at all pre-holiday appointments, because of how vulnerable hair is to UV damage. Care is king. I’d recommend they squeeze in two or three treatments before they go,” says Shannen Hughes of Colour Republic in Athlone. “It’s also crucial they bring the right care on holiday.” Educate clients about how much drier hair gets after hours of sun exposure, especially if it’s already processed. They need to pack products specifically formulated for dehydration and damaged hair. Pauline Whelan recommends a hair oil to offer protection against dryness caused by sun exposure. Discussing specific heat protection and SPF products in your consultations are also a must, and can help boost retail, so ensure all staff are
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Ensure colour results that glisten in the sun and last brilliantly between visits with the revamped Revlonissimo line-up from Revlon Professional.
STEP THREE: THE TAKE AWAYS
HOLIDAYS, FESTIVALS, WEDDINGS… SUMMER’S AN EMBARRASSMENT OF RICHES WHEN IT COMES TO SELLING OPPORTUNITIES. HERE’S A SELECTION OF RED-HOT RETAIL
REVLONPROSHOP.COM
The milk_shake Leave In Conditioner is a multi-tasking vegan summer hero for all hair types, with a fresh new flower fragrance.
It’s small AND it folds up! The ghd flight travel hairdryer is a clever bit of kit for any suitcase.
A clever bit of retail from Schwarzkopf Professional is this ready-bagged Bonacure Clean Performance Sun Protect line-up of three-in-one scalp, hair and body cleanse; two-in-one treatment conditioner and 10-in-one summer fluid.
MILKSHAKEHAIRCARE.IE
GHDHAIR.COM
SCHWARZKOPFPRO.COM
informed of what you offer in the salon. She adds: “People may think they’re doing enough by covering their coloured hair on holiday and not understand that dry hair has open cuticles that release the colour pigment and allow pollution in, causing fading and dullness. Sometimes I advise leaving a wearable treatment in all day on holiday. I always say that you wouldn’t expect your body to perform well when dehydrated, you can’t expect to maintain your hair that way.”
STEP FOUR: THE RETURN TREATMENT
Pool plunges, sea swims, sunbathing, fierce air conditioning… Hair goes through a lot when clients are on holiday. Consider how you can step in and offer salvation. “If I’ve successfully kept them away from bleaching their hair too close to the holiday and if they’ve kept up the professional care, they usually don’t have that much to do when they return,” says Shannen Hughes. “Colour and proper care can be quite costly to start off but when they have their staple bond-building shampoo and conditioner, a little has usually gone a long way. If you can hook them on it without pressurising it, they’ll already have recognised the difference, want to protect their investment, and decided how to budget.” “Maybe they can’t stretch to a full head of back-to-back highlights, bond rebuilder, cut and blow-dry every six weeks, and that’s fair enough,” says Ciara Dorrington. “But it’s up to the salon professional to offer alternatives and retain the client, even if it’s in a new way.” Instead, suggest a hair lightening technique that will stretch the client’s visit gap from six to eight weeks, she explains. “Substitute full head of highlights for more partial coverage, a scattered half head with some face framing so your client can still feel blonde with a bit more texture.” “Introducing a client to an extra two weeks between visits, and less colour work will at least keep them as a
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client. It is my opinion that the cut and treatment should not be compromised. You can adapt the timing and amount of colour, but condition should never be reduced.”
STEP FIVE: THE NEXT COLOUR AND CUT
If clients have heeded your advice, then life will be easier – and the next appointment will be a great chance to reshape the cut and ensure roots are taken care of. “This is also the time to suggest a treatment tailored to post-holiday,” says Shannen. “Even after using care products diligently on my own blonde hair when I’m away, I still find I deal with dryness when I get home. I’m afraid many of us hairdressers are still dealing with clients who believe that their naturally sun-bleached hair is healthy, exposing it to UV rays to add those natural highlights or getting those tiny braids that expose more skin. These ideas pose a health risk, with additional consequences for the hair and scalp, so we need to dispel them.” Ciara recommends customising pre-holiday products, so clients return in style. “We make prescription masks, adding ALFAPARF Milano Pigments to moisture, shine or reconstruction masks. When our client’s colour begins to fade, they use this mask once a week, comb it through and leave it on for five to 10 minutes. The colour will be refreshed, and the hair treated. It helps clients get an extra week or two out of their colour and improve condition, keeping their hair looking great consistently rather than it starting to fade. The better clients look, the better we look!” Finally, remember that you are a client’s greatest asset. If worse comes to worst and they’ve thrown caution to the wind, letting all your hard work go to seed, they’ll probably return realising they need you more. “There’s a plan for every client,” says Claire O’ Sullivan. “As long as no-one comes back wanting a Kardashian platinum blonde in one session, there is always a route to beautiful, healthy hair.”
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21/06/2022 15:25
CR EATIV E HE AD AD VE RT OR IA L
A TRUE ORIGINAL
IT’S THE ICONIC BOND-BUILDING PRODUCT THAT SET A NEW STANDARD IN HAIRCARE… AND OLAPLEX ISN’T FINISHED REVOLUTIONISING THE INDUSTRY
OLAPLEX is a phenomenon. In 2014 it was a tiny start-up housed in a Californian garage. Now it’s one of the biggest names in beauty, the innovator of an entirely new part of haircare and a name that consumers recognise for its revolutionary benefits. Its patented technology continues to redefine the potential of haircare, both in salons and clients’ showers, around the world. OLAPLEX’s patented bond-building technology – a magical ingredient called ‘bis-amino’ – means that it’s the only brand that
can repair disulfide bonds in the hair’s structure. This means that with every use of OLAPLEX you’re not just helping to prevent further damage, you’re also actively repairing hair and leaving it healthier than before. Whether you’re building OLAPLEX into a colour service or using it as a standalone treatment, clients can’t help but notice the difference that OLAPLEX has on their hair. And that’s not all – it’s making a big difference in other areas of your salon business.
Thank comm 1. In th 'used clients
3. Can
BENEFITS BEYOND HEALTHY HAIR
OLAPLEX is going the extra mile to help you stand out in a conscious way. It has limited the use of secondary packaging and has established a carbon negative footprint. From 2015 to 2021, OLAPLEX saved 44,000 gallons of water from being wasted, protected 57 million trees from being deforested, and created cruelty-free, non-toxic formulas that aren’t threatening to the environment.
CLEAN SWEEP
Landing this summer is OLAPLEX No.4C Bond Maintenance Clarifying Shampoo, a deep cleansing formula that works brilliantly as a reset button for hair. Used to prime hair for treatments in-salon and weekly by clients at home, it helps to remove impurities such as minerals, metals and pollutants that weigh down hair and cause damage. Hair is stronger, softer and optimised for reparative treatments!
CLEAN HAIR IS A SCIENCE. REMOVE IMPURITIES. REVEAL YOUR CLIENTS’ HEALTHIEST HAIR. GET THE TRUE ORIGINAL, GET OLAPLEX. FOR MORE INFORMATION, VISIT UK.OLAPLEX.COM CREATIVE HEAD IRELAND
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TIME TO STA ND OUT Monday 7 November 9:00AM until 4:30PM Radisson Blu Royal Hotel, Dublin Tackling big topics, sharing real experiences, and bringing expert advice – Salon Smart delivers all you need to build a better business, in one motivational day
Creative HEAD’s business networking event for salon and barber shop owners and managers
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SCAN TO BOOK
Stay positive Be proactive Make progress Get to Salon Smart! Book your place today at creativeheadmag.com/store Full event details at creativeheadmag.com/salonsmart
Single ticket €100*
HUB subscribers pay €80* Pair of tickets €180*
*Prices are inclusive of UK VAT, and include access to the full event agenda, breakfast upon arrival, lunch, refreshments, and a L’Oréal Professionnel Paris goody bag. The Salon Smart HUB is an online business support network. It's FREE and available 24/7. Visit creativeheadmag.com/salonsmart/hub to sign up
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SNEAK PEEK OF WHAT’S ON THE HUB WATCH
LISTEN
LEARN
JUST DROPPED!
Nashwhite salon L I VE owners spill the beans on a time they ‘F*%ked up – but fixed it!’ in business 38
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Delve into the ongoing conversation of texture equality as we break down our latest Business Breakfast discussion
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HUB
This is Salon Smart HUB – the business support network for salon and barber shop hair professionals – powered by Creative HEAD in exclusive partnership with L’Oréal Professionnel Paris and Treatwell. Head inside and you’ll find stacks of insightful content including video talks, panel debates, reports, articles, podcasts – and more. There are new drops each month, special subscriber offers, and exclusive opportunities to participate in HUB activities.
Salon Smart HUB is FREE and available 24/7. Sign up now at
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NEW VIDEO SERIES EXPLORING HOW HAIRDRESSERS WORK, CREATE AND INSPIRE TOGETHER
VAS MIKELLIDES + DARREN FOWLER
EPISODE 2: CHARACTER BUILDING IN BUSINESS READY TO WATCH
PAUL DENNISON + KEN PICTON
EPISODE 1: OUR LIFE IN COLOUR
READY TO WATCH
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COLLABORATOR STORIES IN PARTNERSHIP WITH
DARREN + JACKIE AMBROSE UPLOADS 1 AUGUST
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SELF/STYLED SUNDAYS
THE VAULT IS OPENING…
We’ve cracked the code on creative, innovative education for freelance hair professionals. SELF/STYLED Sundays, Creative HEAD’s event series for independent stylists, is mixing it up with the introduction of The Vault. The Vault contains education videos covering cutting, colouring, and business, as well as a mix of fresh content and advice from previous SELF/STYLED Sunday sessions for you to dip into at your leisure.
EARN NEW SKILLS. MAKE MORE MONEY. EDUCATION AND EMPOWERMENT FOR INDEPENDENT STYLISTS
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THE VAULT WILL CONTAIN NEW VIDEO EDUCATION FROM…
L’ORÉAL PROFESSIONNEL PARIS GIANNI SCUMACI GREAT LENGTHS AND MORE! ENJOY
a discount code from our event partners, Aston & Fincher
DON’T GET LOCKED OUT – THE VAULT OPENS ON
31 JULY AND CLOSES ON 1 SEPTEMBER Simply sign up for FREE access at creativeheadmag.com/selfstyled-sundays
31 July - 1 September
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20/06/2022 14:48
Oribe
PLASTIC?
NOT SO FANTASTIC CELEBRATE PLASTIC FREE JULY BY INSPIRING CLIENTS AND REDUCING PLASTIC USAGE PLASTIC WASTE IS mind-bogglingly pervasive, present in everything from the seas that surround us to make-up to fresh food. Ireland produces the most plastic waste per person in the EU, according to Eurostat figures based on 2018 data, and year-on-year rises have been recorded since. The country also has the fourth lowest plastic-recycling rate of the EU 27. Any increase in plastic packaging recycled in recent years has been offset by an even greater increase in waste being generated, according to the Environmental Protection Agency. Much of the burden is attributed to our use of plastic packaging, and the EPA has called on business to simply use
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less, though there is plenty the individual can do to help, too. This is a national issue contributing to a substantial global problem, as most of our waste is exported or incinerated. It’s time to say: “Enough is enough.” Plastic Free July began in Australia in 2011. The not-forprofit Plastic Free Foundation began in 2017 and Plastic Free July has grown into an international movement that spotlights common excesses of plastic use and advises on reduction. Going completely plastic free for the month is a huge step, but even if it seems a bit ambitious this year, there are positive moves you can make to towards a permanently plastic-free salon.
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AUTHENTIC BEAUTY CONCEPT Refill Bar at Mewies & Co, Leicestershire
SYMBIOTIC RELATIONSHIPS
Questioning a supplier’s commitment to reduction can lower the amount of plastic coming in and out of your salon and may flag to them that more change is needed within their own business. Some professional hair brands are addressing plastic use by switching to post-consumer recycled (PCR) bottles to removing excess plastic wrapping or condensing products into cardboard-wrapped bars rather than exporting them as bottled liquids. AUTHENTIC BEAUTY CONCEPT is rolling out its Refill Bar set-up across partner salons. It has an updated design with bottles made from 50 per cent PCR plastic. “I use Oway’s refill station, vegetablebased colour tubes, and glass-bottled products, Scrummi biodegradable towels and gowns and low-plastic committed RJM Hair and Beauty to keep both my supply chain and my products as low-plastic as possible,” says Donna O’ Neill of Pin-Up Hair in Cork. “I have GreenAware Compostable Clear Gloves for rinsing colour and Matador reusables for application. My customers also get 20 per cent off for refilling products. Going low-plastic or plastic-free really takes less work than you think. I’ve found that once I started with the product and supplier research everything came together.” Aveda offers refillable pouches and last year launched an empty bottle return initiative in the UK. All Davines Group products are certified plastic neutral, and its partnership with Plastic Bank aims to go even further this year by collecting oceanbound plastic. “We are big fans of R+Co’s Bleu range, which we chose in order to lower our plastic consumption,” says Tom Walsh, co-founder of Aztec Hair Co in Galway. The bottles and jars are made of 100 per cent postconsumer recycled material and use 88 per cent less energy to produce, while tubes are constructed from bio-resin sugarcane plastic. Cartons and secondary packaging are developed from 100 per cent postconsumer recycled paper. Most charmingly, a sheet of seed-embedded paper is included with each product which, when planted, grows wildflowers. “I advise just chatting to your client about cleaning and recycling what they bring home, too, as we don’t always look at these,” adds Tom.
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CLEARLY UNNECESSARY
Once you open your eyes to how much stuff comes to your salon wrapped in plastic, you won’t be able to un-see it. Think of tea and coffee sachets, utensil wrappers, the film around boxes of deliveries... You want to offer amenities to your clients that feel luxurious, but that doesn’t mean you have to use disposables. “The lids on our developer bottles are plastic and it’s just a matter of setting time aside to wash and dispose of those properly,” says Tom. “We sort plastic packing and bubble wrap from our own deliveries for shipments from our online store, in which we also include little notes asking people to reuse or recycle them. We try to keep convenience packaging out of our breakroom as much as possible and encourage the washing and recycling of plastic pots.” Your local recycling centre is, unfortunately, generally unable to recycle as much as you might think. Whether it’s black plastic or foils that have been used with lightener, salons need more specialist help. The Green Salon Collective has a growing and enthusiastic Irish membership, catered specifically to hairdressers’ needs, and can help you recycle everything from PPE to foils, to help reduce your plastic waste. While it shouldn’t be seen solely as such, reducing plastic is also a marketing opportunity. Sharing your values and efforts on social media helps to attract like-minded clients. Joining Green Salon Collective literally puts you on their digital map. If you’ve spent time on your business’s logo design or have a graphic artist on staff, you could apply them to salonbranded canvas bags so snazzy that clients will tote them around town.
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Candace Byrne
Salon owners need to lead from the front. Candace Byrne, founder of Kopa Salon in Newbridge, hails from Alaska and wants her salon to inspire plastic awareness among her clients. “If we can do something as a business, we can hopefully make everyone who visits us more mindful. Our AUTHENTIC BEAUTY CONCEPT refills are 10 per cent to 15 per cent cheaper than buying off the shelf. “When I was growing up, we were surrounded by nature and you’re always aware of the impact human beings have on that. I trained in Alaska with an Irish stylist
from Cavan, then moved to Ireland for love and always knew I wanted a business that was respectful of people and the planet. We can’t be perfect, I know I’m not, but we can be more mindful about how we spend money, how reusable our purchases are, and whether there are alternatives. Once you’re in that mindset, it just gets easier. “Our clients are very appreciative; we’ve attracted lots of younger clients simply by partnering with Green Salon Collective. The older generation are keen to learn, they’re open to embracing younger clients’ enthusiasm for the planet.”
LET’S GET CRACKING!
KEVIN BODENHAM, FOUNDER OF MOYO AVEDA SALON IN DUBLIN, SHARES HOW HE GOT STARTED IN REDUCING SALON PLASTIC
GETTING INSPIRED
“I have great admiration for Prince Charles, and he’s been promoting saving the planet for decades. Plastic is poisoning the planet, it takes 150 years to break down and then enters the soil, wildlife and even humans. “I remember when people thought Prince Charles was outlandish for paying attention to environmental issues, so it was great to see him praised during the Platinum Jubilee celebrations for raising awareness.
We’ve also been an Aveda salon for more than 20 years and agree with its socially and environmentally responsible philosophy. It has put a lot of money into innovation so we enjoy updating with it. I also believe in listening to clients about these things and being mindful of what we hear.”
FIND ALTERNATIVES
“We’re constantly looking for ways to reduce, reuse, and recycle plastic in the salon. We used natural fabric gowns
KMS Solid Shampoo Bars are concentrated versions of its much-loved professional formulas that reduce plastic and packing, and save water and CO2 emissions. kmshair.com
In 2013 Oway converted all containers into glass bottles and aluminium tubes, the first to do so in the professional cosmetics sector. The new Sunlight Serum, joining the Sunway collection, continues that legacy of soil-to-scalp approach oway.com
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on clients and single-use towels that are made of woodchips and can be put into the regular bin to decompose to their natural state within a month. We serve coffee with recycled capsules on wooden boards and in china cups, and pour wine and prosecco into proper glasses from glass bottles. There are no plastic cups in the salon. “We also work with Panda, Ireland’s leading supplier of sustainable waste management solutions for business, we recycle carefully, and we’re part of the Green Salon Collective.”
Reducing unnecessary plastic wrapping has always been key for OLAPLEX, which is why its bottles are compact and have no additional packaging. uk.olaplex.com
For every weDo/ Professional product sold, eight plastic bottles are collected from the environment, in partnership with Plastic Bank. The ecoethical brand also features 100 per cent recyclable plastic packaging. wedoact.com
CREATIVE HEAD IRELAND
22/06/2022 13:48
IN T RO D UC I N G R+ CO BLEU, T H E COUT U RE CAPS ULE CO LLECT I O N F ROM R+ CO.
COMBINING MODERNITY AND STYLE WITH BREAKTHROUGH INNOVATIONS IN FORMULATION, SUSTAINABILITY AND ICONIC PACKAGING DESIGN, THIS NEW RANGE BRINGS GLAMOUR , SOPHISTICATION AND UNPARALLELED QUALITY TO DAILY HAIR CARE .
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HAIR James Parr, Nashwhite. PHOTOGRAPHY Lee Nash-Jones
BOYS OF DOGTOWN INSPIRED BY THE INDIE SKATEBOARDING FILM LORDS OF DOGTOWN, NASHWHITE’S JAMES PARR EVOKES THE ROMANTICISM OF ADOLESCENCE AND COMING-OF-AGE. CAPTURING STREET-READY CUTS AND STYLING WITH A MODERN EDITORIAL TWIST. THE COLLECTION ALSO DRAWS INFLUENCE FROM ’90S CAMPAIGNS FROM CALVIN KLEIN AND JEAN PAUL GAULTIER PHOTOGRAPHY BY LEE NASH-JONES CREATIVE HEAD IRELAND
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THESilent LAST WORD ON… services HAS COVID MADE IRISH CLIENTS QUIETER? CREATIVE HEAD INVESTIGATES IF WE’RE DEVELOPING A TASTE FOR SILENCE IRISH PEOPLE TALK. It’s a national pastime reflected by the arts, and while none of us living can claim one of the country’s literary Nobels as our own, it’s safe to assume every winner’s career began with the love of a good yarn. Indeed, at school calling someone “quiet” was akin to saying they were socially illiterate. Our hairdressers and barbers are strong communicators and well in touch with what colleagues abroad are trying, but reading about a new salon trend for silent treatments, we were sceptical of it reaching our shores. Wouldn’t you be worried the client was still conscious?
Where we’re at The pandemic changed us all, and if you’ve never offered silent treatments before you may be surprised by the response. “We discussed the idea as a team after reading of its success in the US, and when we posted it as a service offer in January we couldn’t believe how well it was received. I rarely get so many likes and comments, and we gained a lot of new client appointment requests just by suggesting the option,” says Lisa Cantwell of Plush Hair in Waterford. Edwina Hayes of Streetlife Hair in Kilkenny says she prefers to go with the flow rather than introduce a specific service. “We already read a client’s mood and temperament. I would usually initially test the waters and the client’s response will guide how I take the appointment; I recommend this to my employees.”
Communication = customer satisfaction? Clients often want to get involved in what’s happening on their head. Many have lots of questions and guests could worry that if they’re silent during an appointment, they might not be on the same page as the stylist by the end of the service. Also, if they’re excited about something, it’s fun to share. “I still find most clients love the chat and the
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banter, especially with so many parties and weddings boosting moods right now,” says Edwina. On the other hand, your team are professionals and clients may be eager to let you get on with things. “I find a thoughtful consultation is enough to ensure they’re completely happy with the results of a silent treatment,” says Lisa.
Boundaries, please The Spanish term for small talk is hablar por hablar, literally “talking for talking’s sake”, it seems a good explanation of the Irish’s famed gift of the gab. It is often friendly and quite superficial. People didn’t air real problems in public without a cohort deftly changing the subject. Social media and an increased comfort discussing mental health were changing this even before Covid, and in the aftermath some clients may be keener to share. Irish research published by Phorest Salon Software found more than twice as many of us turn to our hairdresser before a counsellor when we need to talk to someone beyond friends or family. Still, it’s wise to take your cue from the individual first. “I’ve had clients who feel so comfortable with me they share pregnancy news they haven’t even told their parents yet, but the opposite extreme also happens,” says Lisa. “If you keep your eyes and ears open, you can tell a client wants a silent treatment even before they ask.”
Can you keep it down? Enjoying conversation doesn’t mean clients appreciate noise and many stylists are familiar with soft chat being part of the pampering experience, but what if you’re based in an urban centre or typically play music all day? There’s also a space issue with this trend, if you are operating at a small site how silent can a service really be? “You’d be surprised how easy people find it to zone out when that is their goal,” says Lisa. “Our salon isn’t huge, but one of my clients has fallen asleep during a silent treatment!”
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21/06/2022 15:32