Creative HEAD Ireland March 2014

e7.50 March 2014

In print l online l everywhere!

CH Creative Head

Ireland

March 2014 creativeheadmag.com

The time is now Make it count‌

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PREPARE FOR ACTION! COMPETITION OPENS TUESDAY 1st APRIL 2014 All entries to be made online by visiting: www.lorealcolourtrophy.ie The briefing document is also available on the website

COMPETITION CLOSES FRIDAY 6th JUNE 2014

L'ORÉAL COLOUR TROPHY GRAND FINAL MONDAY 7th JULY 2014 Convention Centre Dublin Tickets available from1st April 2014 Call 01 604 5935 to book Keep in touch:

www.facebook.com/colourtrophyIRE www.lorealcolourtrophy.ie

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Editor’s letter

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hello...

What makes a really great hairdresser – the kind who outshines peers during training, builds up a loyal clientele and goes on to become a household name? Is it nurture – providing excellent training, support and mentoring? Or is it nature – that elusive ‘it’ factor that sets someone apart? You could argue that those who make it have something special, an innate talent or gift that can’t be learnt. But those with the drive, determination and willingness to learn can make it if they have the right support and mentoring. In our Youthquake feature from page 34, we look at how important it is to provide guidance to those who are currently coming through the ranks, reveal some of the stars of the future and give details on youth-focused competitions. It’s a long road to the top and there are no shortcuts, but by giving the future generation a bit of a head start we’ll not only help secure the future of the industry, we’ll be able to make the present so much better.

Aoibhinn McBride

Editor

aoibhinn@headmag.ie Creative HEAD Magazine 04

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creativeheadmag.com

@creativeheadirl

Creative HEAD Magazine App Creative Head Ireland

19/2/14 14:57:35

future of hair the

styling (yes... it’s a hairdryer!)

g rs stunnin e v li e d a r u “ghd a luxurio us s hine and v e it.” volume... l lo sam mcknight Meet ghd aura™, our new professional hairdryer – a truly groundbreaking drying and styling experience, delivering the ultimate in luxurious volume and a smooth, shiny finish.

What makes ghd aura™ so different?

Control: Brand new Laminair™ technology delivers a 65% more concentrated, non-turbulent air stream so, when working on one section of hair, all other sections stay undisturbed, allowing exceptional precision and control.

Shine: Unlike any other hairdryer, Laminair™ technology aligns hair in a single direction, creating a focused airflow with even speed and temperature, leaving it ultra-smooth and 38% more shiny*.

Volume: Breakthrough Cool-Wall™ technology keeps the casing and nozzle cool to touch at 44˚C, versus 126˚C*. This innovation allows you to get much closer to the scalp for amazing root lift and volume, setting your style as it dries.

Quiet: The next generation brushless motor means ghd aura™ is smaller, lighter and 60% quieter*.

Economical: ghd aura™ also makes financial sense, requiring 17% less electrical energy consumption*.

To find out how to get ghd aura™ into your hands, speak to your account manager, call +44 (0)1924 423400 or visit ghdhair.com/aura

*Compared to the latest model of the leading professional brand

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05/02/2014 17:46

March

what’s inside 34

Remove this object below

e7.50 march 2014

In print l online l everywhere!

youthquake

CH Creative Head

ireland

We take a look at the bright future of Irish hairdressing

march 2014 creativeheadmag.com

The time is now Make it count…

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18/2/14 13:30:27

on the Cover

Last word

John Maher shares his views on raising standards in the hair industry

Hair by Toni&Guy Ireland, creative direction

by Jules Fallon.

Make-up by Callanberry Academy.

Photography by Anita Sadowska, assisted by Katie McDougall and Pease Healy

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42

Editor Aoibhinn McBride

CHIEF SUB EDITOR ADAM WOOD

Special Projects manager Write to us at: Creative HEAD Ireland Joanna Andersen

ART DIRECTOR NICK JABBAL

Online EDITOR Amy WOOD

Editor in chief Amanda Nottage

Art Graeme White

ADVERTISING MANAGER Steve Good

Publisher Catherine Handcock

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Creative HEAD Magazine

6-9 Trinity Street Dublin 2 016 177 947 aoibhinn@headmag.ie

Creative HEAD Ireland is published 10 times a year by Alfol Ltd. Creative HEAD is a registered trademark. No part of this magazine may be reproduced without prior permission of the publisher. All information correct at time of going to press. Printing by Buxton Press.

Creative HEAD Ireland is printed on paper certified as being from sustainable sources using only vegetable-based inks. Printed by Buxton Press, Environmental Printer of the Year and Printing Company of the Year.

@creativeheadirl Creative Head Ireland

19/2/14 09:59:10

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ess limerick

ess dublin

Building 6A, Unit 1, Delta Retail Park, Ballysimon Road, Limerick, Ireland T: 061 212 028

Unit 3 Red Cow Retail Centre, Robin Hood Road, Ballymount Dublin 22, Ireland T: 01 464 2771

www.essentialsalon.ie www.facebook.com /essentialsalonsupplies www.twitter.com /essentialsalons

06/02/2014 11:38:39

Creativeheadmag.com Looks

Hair

News

R u n way

Blogs

Events

Sh o p

Competitions

SEE it Discover the world of Wella colour

Celebrate it L’Oréal Colour Trophy, TrendVision, Color Zoom… discover the finalists and winners as competition season hots up!

Follow it

Damien Carney for Joico

The KMS California Editorial Collective shares its year of education and inspiration

LOVE it Be inspired by the hottest new colour collections from around the world

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Book it Discover how to secure your Salon Smart 2014 ticket

@creativeheadmag

19/2/14 09:53:52

Aidan Fitzgerald

The edit The news and know-how from your industry

Fitzgerald joins the My New Hair team Aidan Fitzgerald, owner of the Aidan Fitzgerald salon in Blackrock and one of the biggest names in Irish hairdressing, is to offer ‘My New Hair’ services and treatments to patients who are suffering from cancer and medical hair loss, in his latest venture.

Founded by international haircare expert Trevor Sorbie and offered by the likes of Andrew Collinge, Guy Kremer and Charles Worthington, ‘My New Hair’ has been designed to give training and education in dealing with hair loss and offers personalised and affordable bespoke wigs. Aidan said: “With My New Hair, clients can expect a respectful,

Creative Head Ireland

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compassionate and professional consultation, tailored to their individual needs. My team and I regularly attend workshops led by cancer nurses who improve our skills in dealing with sensitive and difficult situations.” Aidan also explained he encourages clients to feel part of the process, so his salon can offer a bespoke solution. He added: “Prior to meeting with us, I advise all clients to send in ‘before and after’ pictures. This works in giving us a sense of the individuality and personality of each client and helps us to ensure their journey through this transitional time is as easy as possible.”

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19/2/14 16:47:40

Life

lessons

Keith Hennell Rynhart Hair Design, Gorey, Co. Wexford My mother was my inspiration. In the ’80s my mum attended the salon regularly and, of course, I tagged along. I was inspired by the changes in everyone’s appearance – how they would arrive at the salon with one look and leave with another.

Th e bi g qu es ti on

‘Is skin testing a necessity?’ asks IHF The IHF has launched a campaign to determine whether or not there needs to be a uniform approach to skin testing for colour clients. With every manufacturer having their own guidelines and instructions when it comes to testing for allergies to colour ingredients, there is no uniform procedure.

Although the IHF encourages following the manufacturer’s instructions, it believes that other options, such a self-testing, need to be explored.

Speaking about the initiative, Gerry Hynes, president of the IHF, said: “This is a subject area that the IHF is working on not only at national level with all our partners in the hairdressing industry, but at European level, too. We believe that we are obliged to pursue other options on behalf of our members – alternatives such as self-testing by clients or the use of questionnaires to determine if testing is required prior to application, or as a biannual check-up.” He went on to add that the IHF was asking the opinions of members as part of the consultation. He said: “This is your opportunity to speak up and give us your ideas and opinion about how changes in skin testing procedures have affected your business.”

To get your opinion heard, call the IHF on 056 883 3808 or 086 699 5003

My main influences are Vidal Sassoon and Shane Henning… when I worked for Shane in Sydney, Australia, he reignited my passion for hair and brought out my best qualities.

If I wasn’t a hairdresser I’d definitely be an artist.

Hairdressers and artists are very similar. I love the artistic side of the job and I get such enjoyment out of changing people’s style.

There is always light at the end of the tunnel…

When I’m in the middle of a colour correction and there seems like there’s no hope, it always works out in the end.

But guess what gets you through? Education.

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Davines brings world style to London

Italian brand Davines is bringing its iconic World Style Contest to London for the first time. The brand has opened the 2014 competition to entrants, which offers stylists the chance to express their creativity and talent through both photography and stage performance. Split into three phases, the contest starts with a photographic submission, along with a video detailing a step-bystep montage of the finished look, that needs to reach Davines by 4 April. From there, stylists, journalists and Davines master trainers will judge the images, with those successful going through to the semi-final show in May. The final phase takes place at the Davines World Wide Hair Tour in London this October, where the winning contestant will go on to the World Style Contest final live onstage at the Freemasons’ Hall.

Ken Picton takes on ghd ambassador role Salon owner Ken Picton has been appointed ghd education ambassador. The Cardiff Bay entrepreneur will work with the iconic salon brand on a variety of projects on the road across Ireland and the UK. He will work in the ghd London Studio in Soho and with the media on a variety of projects to communicate creative techniques, business tips and mentor stylists. get in touch Want to tell us about your next awards event?

Tweet us! @creativeheadirl

Creative Head Ireland

19/2/14 16:48:01

#CHedit

83%

My month ahead

of women want a more natural colour finish, according to a Wella Professionals Colour Choices survey. It also revealed 40 per cent are conscious of the ingredients they are putting onto their hair.

What does March have in store for…

Noel Higgins

The world is on its way to Frankfurt!

OMC Hairworld and Hair & Beauty 2014 is fast approaching, but their’s still time to get your tickets to this international hair and beauty event. Taking place between 3 and 5 May at the Frankfurt Festhalle, Hairworld sees the world’s top hair and beauty brands gather in one place for three days of spectacular shows, high-class product displays, and the latest hair and fashion trends and exhibitions, as well as the Hairworld World Cup with 1,000 participants from 50 nations. “When about 65,000 hairdressers from all over the world come to Frankfurt to see the world hairdressing championships, this represents a unique opportunity for companies to position themselves with fascinating demonstrations and the latest collections and trends.

We are looking forward to organising a gigantic show,” said director Binu Thomas.

Order your tickets online at hair-beauty.messefrankfurt.com.

ESS to bring Philip Kingsley to Irish shores

We’ve just completed a make-up section on our first floor.

As the demand increases for a onestop shop, we are delighted we can now offer our clients a full makeover service.

It’s all about keeping them in the salon. And we are also looking forward to the launch of the Keratherapy range in salon.

Suzy Dowling Peter Mark

I’m busy hunting down models to attend the world championships this May in Frankfurt, where I’ll hopefully bring home some gold! We’re also busy brainstorming for the L’Oréal Professionnel Colour Trophy. I’ve just taken part in the Today FM Shave or Dye shoot for the Irish Cancer Society, too – it’s an amazing cause and millions of euros has been raised over the years.

Sean Taaffe

Sean Taaffe Hair and Beauty Group

Philip Kingsley

Leading trichologist Philip Kingsley’s haircare and styling range is launching to Irish salons. Previously unavailable in Ireland, the range will now be available in Irish salons thanks to Essential Salon Supplies, which has been given exclusive distribution rights by the brand. The launch of the products takes place on 24 March at Dublin’s Westbury Hotel. With more than 60 years of experience tending to the tresses of some of the biggest names in fashion and show business, (Kingsley created his iconic Elasticizer for Audrey Hepburn) Kingsley knows a thing of two about haircare.

His award-winning eponymous range, focuses on the hair’s texture rather than the conventional standards of dry, normal and oil hair, and on hair and scalp health.

Noel Higgins Hairdressing

We have the IHF competitions in March so we’re busy preparing. We’ve also just launched ST Education, which is specifically geared towards providing one and two-day courses for the experienced stylist. And, last but not least, we have Vivika Davies coming to do a seminar for us, so we can’t wait!

Creative HEAD App – download it now from the App Store Creative Head Ireland

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Shop The latest products, colours and services

Practically perfect

Focused on creating a hair care culture in-salon and at home, the relaunched Schwarzkopf Professional BC Hairtherapy range uses a new Cell Perfector technology to repair the hair structure deep inside the hair’s cells and return it as close to its natural, perfect state as possible.

RRP from E12.25

Call 01 404 6424 schwarzkopf-professional.ie

Down and dirty Getting Jennifer Lawrence fans in the salon demanding messy pixie crops? Share Affinage Styling Dirty Works with them – this dry wax hairspray will deliver the perfect level of tantalising texture.

Salon price E4.50 Call 053 912 3681 affinage.com

If you can’t stand the heat Protect clients’ delicate hair from the stress and damage caused by intense heat with Moroccanoil Heat Styling Protection, infused with antioxidant-rich argan oil to restore elasticity and manageability.

RRP E18.95 Call 061 212 028 essentialsalon.ie

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Get the gloss

With summer nearly here, many of your blonde clients will be thinking of going a few shades lighter, so TIGI has created three new copyright©olour gloss toners to help you get them there. Ammonia-free, they offer increased tone and colourists more creative choice.

Heaven & Earth

With the Light the Way Candle for Earth Month, Aveda donates 100 per cent of the RRP to charity.

In-salon service

RRP E20

Call 0044 844 844 0944 tigicopyrightcolour.com

Call 0044 870 034 2380 aveda.co.uk

Creative Head Ireland

19/2/14 14:07:24

creativeheadmag.com/shop

Pretty in periwinkle Inspired by the S/S14 catwalks, the ghd pastel collection features the ghd IV professional styler in three soft shades – periwinkle, jade and lavender.

Clients will be spoilt for choice...

RRP E130 Call 0044 845 330 1133 ghdhair.com

Shine on Repair damage with Italian favourites milk_ shake’s new Integrity range. It works to restore and protect the internal structure while polishing the surface of the cuticle for shiny, silky results.

Dry devil Keune Design Dry Shampoo is the perfect way for clients to refresh and revamp their hair when they don’t have the time to shampoo. It’s great for texture, too!

RRP E17.80 Call 061 212 028 keune.com

RRP from E16.49 Call 0044 1329 365177 milkshakehaircare.co.uk

Slick trick Need some serious nourishment? Reach for Ultimate Oil from KeraStraight, which boasts an advanced blend of nine oils to transform and repair hair inside and out.

Give limp, lifeless hair a boost without resorting to backcombing with the new VolumeBloom range from Matrix. Containing cotton flower extract it promises up to 70 per cent more volume after just one use.

RRP E36

Salon price from E11.05

Call 0044 845 459 0026 kerastraight.com

Call 1800 509 472 matrixhaircare.co.uk

Creative Head Ireland

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In full bloom

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19/2/14 14:08:08

#CHedit

Head to head

One hot topic; two hairdressing professionals debate the issue

Does age always equal experience and expertise?

yes

Eddie D oyle, P ercept ions, t What erenur ever your succe e, Dubl ed. Wi c h o in s e thout n care lose it e

inter r, the wo rk you passion is e differe est. But wh ssenti are do at is s nt thin al if yo ing is ucces gs to d about u wan only a s and ifferen buildi t h job an o w can ng up t peop at hig d you’l to we me their b le and h-profi l even a r f s a o le u nd ra re it? and h compe It mea tually avi titions so everyone lot of those ns . For m i I’ve be ng the skill n the knows s indus e en hai try, it’s rdress and knowle , it’s about b them and w difficu dge th ing fo inning eing b lt situ rn at ooked ations award as a sa out ev s both o early 20 yea can only be lon ow ery da n the rs and maste ner. A wheth y s r a h e lo n ave en d over d in all er it’s n floor count with a those as a st right m ered lo time. client years y a ts o , supp of bein list and be greate nner is key. li h er or e g in d ind clo f r unde As we i v f sed do fi e c n g r ult sit s et olde a staff inevit ors uation able th tanding of r, our memb s all the confid at life – e r – actin differe ence g exper g in th ience nt per rows a e helps nd we you to sonalities w have a e enco deal w unter, ith sit uation s s bette o it’s r.

no

Aaron Healy, Wayne Expe Lloyd, rien Cork ce a wi

th the nd ex correc pert matte t amo ise d r wha unt of oesn’t t ag drive, alway thank passio s com fully h e they are. n and e with I a ’v ve ach most p e only skill c age. A ieved restig b e e an be nyone n hair so mu ious ti Year i succe dressi ch in m tles in n 2011 ssful, ng for Irish h y care no and I and w s e v er so f airdre curren as hon ar. I’ve en years an ssing tly ho oured think d – w ld I o r ish Tr to the tit n two it’s wh ainee le of I of the en I’m receive an I your s H r i s a r h i e i rdress tuden sh All ducat Haird er of t ts arri i Star a resser someo he ve and ng that my ward f of the ne clo a r a g Year – o r s e is a g m the e in th er to t you an IHF. B heir o reat a e early d are e sset. I wn ag ut I stages ven m stylist ’m on e is th of the ore ea s, I fee ly 24 – eir tea i r ger to l they t r aspec a w c ining her learn. find it ts o and th hen Equall , they find refres e right n f hairdress y i t y see h , when easier ing to ing an urturi to rela educa ge d curr ng of te to ting m ent tre t a younger your s ore se kill, y nds. U persp nior ou can ective ltimat on dif ely, I b be suc ferent elieve cessfu l howe that w ith the ver old you ar e. tell us What you think – vote now

at creativeheadmag.com!

Got something to say?

Tweet us @creativeheadirl

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Creative Head Ireland

19/2/14 15:46:29

Inside story Dylan Bradshaw Academy, Dublin

Hot buys ▼

Plastic fantastic

Channel some mid-century modernity with the Salon Ambience Cindy styling chair.

E491.40 Call ESS on 061 212028 salonambience.com

Creative Head Ireland

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One size fits all

▼

When your philosophy is to provide a first-class education and develop the next generation of hairdressing icons by drawing on the talents of some of the best in the business, it makes sense to immerse your students in an environment like this. Located in the flagship salon on Dublin’s South William Street and designed by ESS using Salon Ambience furniture, the space boasts an impressive range of facilities and fixtures. An airy lecture room, sleek and streamlined styling stations and top of the range backwash work beautifully with the original Georgian features. A one-of-a-kind academy for one-of-a-kind education.

The Wallsystem Stripe by Salon Ambience allows you to customise your storage system to suit your needs.

E599.40 Call ESS on 061 212028 salonambience.com

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19/2/14 10:02:48

#CHedit Martin Magu ire preppin g one of the haircut s for our new collection, ‘Art’

Perfect plaits in Paris

In the frame The team at Davey Davey snap away

SNAP AND SEND Want to give us a snapshot of your hair world?

Tweet us @creativeheadirl

Marcia Horan teaching the Davey Davey Bridal Collection

Tea m Da vey Da vey enjoy ing som e downtim e

Ombre obsession!

To-do list the hottest happenings this month

03 March

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Stephen Doyle working on a shoot for L’Oréal Professionnel in Paris

Perfect palette

Get the look

Introduce yourself to the Kadus Professionals Colouring System during a three-day intensive course at Hennessy Hair and Beauty in Cork. Students will learn application techniques, colour correction and creative colouring.

Call 021 434 3436

Watch award-winning stylist and Alfaparf Guest Artist Alan Keville reveal his latest collection and top tips and techniques, at his state of the art salon on Dublin’s South Ann Street.

Call 045 856 487

24 March

Backst age at the Dublin Fashion Festival

31 March

Runway ready See the latest catwalk colour trends and explore creative colour, under the watchful eye of L’Oréal EDiT team member Paul Dennison of Cardiff’s Ken Picton salon, at the L’Oréal Academy in Dublin.

Call 01 604 5914 Creative Head Ireland

19/2/14 10:04:33

Star power

2013 IHF Star Te

am

Are you eager to learn from some of the best in the business, further your position as a ‘one to watch’ and take your career to the next level? Then the IHF Star Team 2014 could be the stellar opportunity you’ve been waiting for

They say recognition is the greatest motivator in life, so for any trainee who wants to make their mark, the IHF Star Team is the perfect way to get noticed. But being a good prospect isn’t enough. To earn a place on the IHF Star Team, you’ll need to prove that you have the passion and determination to stand out from the crowd, and the creativity to drive the industry forward. Not only will you be honing your skills under the watchful eye of industry pros, but you’ll also be taking part in photoshoots, training days with mentors such as Alan Keville, Olive Tucker-Lee and the Zeba Art Team. You’ll also have the opportunity to compete in competitions and develop your presentation skills and stage presence in the process.

Entry forms for this career-changing opportunity will be available at the IHF National Hairdressing Championships on Sunday 9 March at City West Hotel, Dublin, as well as from the IHF office

Get ready to shine!

For more information, call the IHF on 056 883 3808 Creative Head Ireland

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19/2/14 14:09:38

Training

open day

Innovation, creativity and hard work – it’s the winning formula that has propelled Dylan Bradshaw to the top of his game – one that he is prepared to share with you the db finishing school

Education is nothing new, but with so many different types of training courses at your disposal, it can be difficult to get one that is tailor-made to you and your salon’s needs. As an award-winning salon owner and stylist, Dylan Bradshaw understands and so has come up with bespoke training courses that will give you the skill set to ensure you’re a cut above your competitors and driving your profit margins forward.

Located in it’s three-floor premises on Dublin’s South William Street, the db Academy is providing a new wave of progressive and practical training. From its select team of educators and stellar line-up of industry experts to its standout facilities and location in the heart of the capital’s most fashionable quarter, all aspects of the db Academy have been painstakingly conceived to gives students the best results.

Dylan himself has been an international educator since the early ’90s, and has travelled the globe sharing his knowledge and soaking up skills from some of the most iconic names in the business; it’s his aim to take Irish hairdressing to the next level by sharing this expertise. The db Academy is not just focused on the next generation; it’s dedicated to education for all. To be the best you need to keep evolving – are you ready to take the next step?

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About to sit your exams or just qualified as a stylist? Then this is the course for you. Designed to give you the confidence needed to express your personality and give you that extra boost just in time, it will identify your weaker areas and work to improve these so that only your confidence shines through.

Duration and price Available upon consultation Suitable for Recently qualified stylists or those about to sit exams

db face make-up courses

Why not add on another service for your clientele? The db FACE Make-up courses are taught by the best in the business and allow you to offer clients the luxury of having their hair and make-up done in your salon. All participants will also get a full set of db FACE makeup brushes for their kit.

Duration five weeks (evenings) Price E499 Suitable for All levels

Dylan’s Refresher Course with Dylan Bradshaw

This one-day course will refresh your motivation and reinvigorate your passion while staying true to your individual style. By the end of the day you’ll have updated your ideas and renewed your enthusiasm for keeping your clients current and rejuvenated.

Duration One day Price F350 Suitable for Stylists looking to boost confidence and inspiration

Creative Head Ireland

19/2/14 14:11:07

The db Academy suites are available for hire. With four luxury rooms to choose from, we guarantee your event will be a great success.

Contact academy@ dylanbradshaw.com to find out more

To book your place and for more information, call 01 671 9353 or visit dylanbradshaw.com Creative Head Ireland

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19/2/14 14:11:47

Scene THe hottest events every month – get yourself scene!

Baby, it’s

cold outside

Fire and Ice, the theme for this year’s Matrix National Conference, couldn’t have been more appropriate as Iceland’s snowy landscape (-15ºC in the wind when stuck on a jaunt to the glaciers) played contrast to the heat of the audience attending, thrilled by a sneak-peek at product innovation and the exciting relaunch of Biolage. Hugo Boisvert, general manager of Matrix Ireland and UK, opened the conference at Harpa, Reykjavik’s stunning concert venue, which impressed with its window-lit neon light displays and incredible views of the city. Day two was down to business, with news on colour launches, education and the concept of Salon Emotion, a seven-step journey aimed at re-enchanting the client when in salon. Not only that, Kenneth Campbell, managing director of L’Oréal Professional Products Division, engaged the audience with a talk on the state of the hair industry. Sunday was the fun day, as a convoy of trucks snaked its way across the island to show attendees spectacular sights of the gushing geysirs, magnificent waterfalls and icy glaciers, finishing up with a warming dip in the geo-thermal pools at Iceland’s iconic Blue Lagoon. This was also the venue for the closing gala dinner; thanks to a VIP blow-dry team of Paul Ferguson, Marcus King and Christian Wiles, we arrived looking sleek for the evening festivities, which included the annual awards for the assembled artists, educators and distributors, with winners including Ray & Co, Salon Supplies and Alan Howard. The chills were multiplying as the 200-strong audience then hit the dance floor to celebrate the climax of a truly memorable trip.

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Creative Head Ireland

19/2/14 10:07:28

Kenneth Campbell

Hugo Boisvert Creative Head Ireland

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Artists in

Residence

Creating a winning look during a frenzied prep session with a panel of judges looking on could un-nerve even the most experienced stylists. But, the 18 to 24year-olds battling it out to win a place on the Schwarzkopf Professional Irish Young Artistic Team looked calm and in control as they tended to their models ahead of the final presentation. Taking place at the Dylan Bradshaw Academy, and for the first time in Ireland, the applicants were judged on how suitable their look was for their model, make-up, styling, finish and overall look before presenting their model and moodboard to the panel of judges.

With such a high standard all round it was a close call, but five team members were eventually selected. The winners will now go on to enjoy 12 months of training under the watchful eye of Schwarzkopf Professional’s top educators and get the opportunity to create their own collection of shoots, assist and appear on stage with some of the industry’s key names.

Read more See who else makes up the vanguard of emerging Irish talent in Youthquake, from page 34

The winners

Rionna Linnane – Hype Hair, Clonmel Courtney Lyons – The Natural Hair Company, Lisburn, Northern Ireland Courtney McGall – The Sitting Room, Ballymena, Northern Ireland Jessica Moulds – The Natural Hair Company, Lisburn, Northern Ireland Joe O’Brien – Urban Hype, Waterford

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Creative Head Ireland

19/2/14 10:08:33

In print l online l everywhere!

In print l online l everywhere!

In print l online l everywhere!

In print l online l everywhere!

In print l online l everywhere!

In print l online l everywhere!

In print l online l everywhere!

CH

CH

CH

CH

CH

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Creative Head

ireland

Creative Head

The time is now

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23

19/2/14 10:13:10

fresh thinking on business

HUNGRY FOR INSPIRATION?

Get to Salon Smart!

27-28 April 2014 Park Plaza Riverbank, London

BOOK NOW

+44 (0)1434 610944 salon_smart_march.indd 2

19/2/14 10:17:54

Tickets cost

£189 per person

Based on two people sharing a twin/double room. £75 single room supplement applies.

Includes: l Full two-day business programme l Three-course dinner with wine l Four-star overnight accommodation l Breakfast, lunch and all refreshments l Bumper goodie bag

Motivational speakers Practical workshops Live Q&A sessions Non-stop networking

Come and GET IT ALL at Creative HEAD’s two-day business networking event! creativeheadmag.com/salonsmart

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Look who’s talking

@creativeheadmag #salonsmart14

facebook.com/creativeheadmagazine

19/2/14 10:18:15

fresh thinking on business

ONE ticket. TWO Sunday 27 April 14.00 Check-in opens 15.30 Nancy Cruickshank and Kate Shapland

18.00 Meet & Mix Enjoy a glass of fizz and the chance to talk shop one-on-one with four hair inspirations: Trevor Sorbie’s Johanna Cree Brown and salon owner Richard Phillipart (both pictured), Caroline Sanderson and the director of 365 Hair, Ken West.

19.30 Three-course dinner with wine

Hear how the digital guru behind Handbag.com and the Telegraph Magazine’s beauty editor launched MyShowcase – the beauty-retailing concept that’s got everybody talking.

16.20 Caroline Sanderson

21.00 Westrow Artistic Team

Turning around an ailing salon business, launching an online academy, implementing a brand-transforming marketing campaign… All this and more earned Caroline the BUSINESS THINKER title at the 2013 Most Wanted Awards. Hear her inspiring story.

Live onstage – an exclusive hair presentation and intimate after-dinner conversation with Steve Rowbottom and Matthew Sutcliffe of Westrow.

17.00 Free time

22.00 The bar is open

salon_smart_march.indd 4

Monday 28 April 09.20 Nicholas Wood The president of Goldwell and KMS California in the UK and Ireland shares his latest business insight.

09.40 Andrew Cannon Awarded the Most Wanted BEST NEW SALON 2013 Award for his beautifully crafted barbershop, Ruffians, Andrew can wax lyrical about style. But the cool design ethic is a smart business strategy – find out from the man himself why the details really do matter.

10.00 Sean Dawson The general manager at HOB Salons oversees the smooth running of the group’s 24 salons – developing teams and nurturing talent and implementing structures and work practices that ensure tip-top standards are always met.

And he’ll be revealing how he does it…

10.20 Salon Smart Creates Learn how to perfect the client experience in a specially devised masterclass, delivering expert advice on the serious business of customer services.

19/2/14 10:18:36

DAYS. all this!

11.20 Ken West

14.00 Think Tank

16.00 Jamie Stevens

From under performing stylists to minimum wage implications, Ken West is back to discuss money matters.

Have your real-life business dilemmas solved live on stage by a panel of experts in this riveting Q&A session. This year’s line-up includes Andrew Cannon, Sean Dawson, Nancy Cruickshank, Steve Rowbottom and Nicholas Wood.

He is the go-to hair guru for mega TV shows including X Factor and Gok’s Fashion Fix, owns two thriving salons, is a global ambassador for Matrix, and travels the world educating and inspiring others. No doubt about it, Jamie Stevens has achieved more than your average 30-something – and this is your chance to hear all about his sensational journey.

11.45 Daniel Galvin Team Legendary hairdresser Daniel Galvin OBE, his stylist son, James, and operations director, Stephen Nurse, will come together on stage for the first time at Salon Smart. Come and listen as the trio reveals all about building a brand, family dynamics, big decision-making, and how even one of the UK’s most famous salons is still working hard to keep evolving.

15.00 Salon Smart Creates Enjoy the second part of your customer service masterclass.

Tickets cost

£189 per person

12.30 Working Lunch

Based on two people sharing a twin/double room. £75 single room supplement applies.

Enjoy 90 minutes of networking with leading hairdressing and business brands Goldwell, KMS California, 365 Hair, American Dream, National Hairdressers’ Federation, Millennium Software, Scrummi Towels and Viviscal Professional. Learn about new products and services, discuss your own business needs, enjoy exclusive offers – and tuck into a delicious lunch!

BOOK NOW

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+44 (0)1434 610944 LAP IT UP IN LUXURY @creativeheadmag #salonsmart14

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19/2/14 10:18:56

fresh thinking on business

Your whole business package 27-28 April 2014 BOOK NOW +44 (0)1434 610944 Sponsored by

salon_smart_march.indd 6

19/2/14 10:19:12

Tickets cost

£189

Do business in style

per person

Based on two people sharing a twin/double room. £75 single room supplement applies.

Includes: l Full two-day business programme l Three-course dinner with wine l Four-star overnight accommodation l Breakfast, lunch and all refreshments l Bumper goodie bag

The four-star Park Plaza Riverbank provides a luxurious setting for Salon Smart guests.

With stunning views over the River Thames, hotel amenities include a fitness centre, an award-winning restaurant and free Wi-Fi, while the city’s key attractions, such as the London Eye and the Houses of Parliament, are within easy walking distance.

“

I came away with loads of ideas to improve the client experience in my salon and to develop my business

“

Salon Smart attendee Linda Simons, Elements

In association with

ECO-FRIENDLY SINGLE USE SALON TOWELS

Hair Growth Programme

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@creativeheadmag #salonsmart14

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19/2/14 10:19:40

Ruffian

The Blonds

Frankie Morello The Blonds

let there be light A new season means a whole new colour palette to play with! And to get you started, TIGI has launched three new gloss shades as part of its copyrightŠolour line, inspired by the latest catwalk trends

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Creative Head Ireland

19/2/14 10:22:36

Jonathan Simkhai

Right about now, your clients will be thinking about their summer holidays and lightening their hair as the daylight grows longer. Whether it’s a natural, sun-kissed shade or an ash-white hue, nothing says summer better than being a beautiful blonde, which is why TIGI has just released its copyright©olour gloss 10/ series toners.

The three no-ammonia, demi-permanent gloss shades are ideal for toning of pre-lightened hair, just in time to create those all-important clean and crisp summer blondes. The toners are: 10/02, 10/28, 10/08. With increased tone and neutralisation, the copyright©olour gloss 10/ series sits alongside the existing copyright©olour pastel toners, offering colourists more creative choice than ever before.

Created to the specifications of Christel Lundqvist, TIGI technical creative director, these three new shades allow colourists to push their creativity and work more efficiently.

For the fashion-forward, the three shades are perfect for creating the S/S14 catwalk looks; from the Castaway trend, where the palette includes multi-tones of sand, oyster blonde and buttermilk; to the Uptown Girl, which sees softer hues such as jasmine white, barley white, rose silk, elderflower and liquid metallics rise to the fore.

“When I am toning pre-lightened hair I need a product that is gentle, fast and allows me to customise my formula based on the level of toning required – the TIGI copyright©olour gloss 10/ series does all this and more” Christel Lundqvist, TIGI technical creative director

Discover your clients’ inner blonde with the new TIGI copyright©olour gloss 10/ series.

For more details, call 01890 812 022 or visit tigicopyrightcolour.com

Creative Head Ireland

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Creative Head Ireland

19/2/14 10:26:16

Perfectly Natural At home, in the salon – everything starts with care. And that’s why the new Schwarzkopf Professional BC Hairtheraphy range is bringing hair back to natural perfection and setting a new benchmark in beautiful hair “Like Schwarzkopf Professional, I believe in a holistic hair care culture,” says new global care ambassador John Gillespie. “Every woman dreams of having beautiful hair and healthy-looking hair is the foundation. And that is why expert advice from a hairdresser and customised haircare products are essential. A perfect hair care service should be a pillar in day-to-day salon work.”

With the BC Hairtherapy ranges, hairdressers can offer their customers targeted haircare solutions for all hair needs and put together a regime that starts in the salon and can be continued at home for lasting results. Comprised of seven hair therapy lines for use at home as well as exclusive in-salon treatment products, the BC Hairtherapy range includes: Smooth Perfect for unruly, coarse hair; Repair Rescue for damaged hair; Color Freeze for colour-treated and bleached hair; Moisture Kick for dry hair; Volume Boost for fine hair; Time Restore for mature hair and Hair Activator for thinning hair; and 100 per cent customisable and tailormade in-salon services – the BC power shots.

So what makes the new BC Hairtherapy range so unique?

The secret lies in the new Cell Perfector technology.

Combining cuticula Cell Perfector technology for optimum replenishment of the hair’s surface with cortex Cell Perfector technology to rebuild the hair structure deep inside the hair’s cells, Cell Perfector refills the gaps in the hair’s surface caused by external stress, chemical treatment or heating styling tools. It recreates the hair’s natural surface by restoring lipid protection layers and brings it as near to its natural state as possible – close to perfection. Your clients will see and feel the difference. Are you ready to bring a new care culture into your salon?

For more information about Schwarzkopf Professional and the re-launched BC Hairtheraphy, call 0044 1296 314000, visit Schwarzkopf-professional.co.uk or search ‘Schwarzkopf Professional United Kingdom’ on Facebook Creative Head Ireland

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19/2/14 10:26:35

Images courtesy of Sugar Cubed

#Youthquake

They’re passionate, have the skills and most importantly the motivation to make it to the top.

But are you doing enough to help the next generation of Irish hairdressing icons get there?

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Creative Head Ireland

19/2/14 10:28:10

e Y

ou could argue that we’ve been experiencing a youthquake ever since legendary editor Diana Vreeland first coined the phrase back in the ’60s.

But in the past five years – thanks no doubt to the evolution of social media – it seems like a new youth movement has emerged. It has been reinvigorated, reinvented and those involved are ready to make their mark in the industry, which is undoubtedly a huge plus for driving creativity and innovation forward. Attend any hairdressing competition or event and the number of passionate young hairdressers and trainees in attendance can attest to that.

But away from all the glitz and glamour of competitions and high profile events, what does this actually mean for your business and the day-to-day running of your salon? Do salon owners need to take a step back and see what they need to do to make sure this enthusiasm and ambition isn’t wasted?

One salon owner with a progressive outlook on how the industry needs to support the next generation is Mark O’Keeffe, owner of the Brown Sugar group, who recently added Sugar Cubed – a dedicated youth salon – to his lineup. At Sugar Cubed the clientele is younger, prices have been reduced, and most importantly for Mark, staff are all under 30 years old. “As someone who became a manager at 19, I know the benefit of someone trusting in you at a young age. Mark Byrne, who manages Sugar Cubed, might be only 30 but he’s so tuned-in to what is current and on-trend and that’s what the Sugar Cubed clientele want. I give them the freedom to do what they think is right in the day-to-day running of the salon. They believe in what they’re doing and that motivates them more, so as a business owner you’re getting so much more from them.”

Another salon with an unconventional outlook that drives results is Eddie Mulligan, owner of the Hype Hair group in the south-east. “Coming from a military background, I’ve seen first hand how important it is to invest in your staff because your staff are your greatest asset,” he says.

“I see my best staff members as a special forces unit. You train them up, send them out to train or compete and then when they come back to the salon, they bring the level of hairdressing up across the board. Without that mentoring

Creative Head Ireland

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and training, they’ll never be able to progress or give your clients the highest level of customer service.”

This ethos of hard work and continual training is something salon owner and L’Oréal Professionnel educator Dylan Bradshaw also feels passionately about. “The younger generation can be harder to keep focused in business and I think many of them believe that they’re entitled to immediate success, but the hairdressers that succeed are the ones that work really hard and earn their place,” he explains. “My job is to give them that education and training and the skills needed to deal with high-pressure environments. Young hairdressers now have the opportunity to travel around the world, but I think we also need to reassess our attitude to the industry and take it more seriously. I want hairdressing to be considered in the same way as you would accountancy or law. We can only get the best and the brightest that way.”

So how can salon owners and industry insiders mould this abundance of creativity, passion and enthusiasm and help the next generation of hairdressing icons reach the top?

“Competitions are so important because when young hairdressers are competing it motivates them to really push themselves, and this has a huge knock-on effect when they go back to the salon,” says Katrina Kelly, owner of K2 Hair in Dublin and mentor on the IHF Junior Council. “They’re much more confident in their ability because it lets them see that they’re an asset and deserve to be mentored.”

For Sinead O’Sullivan, Wella Professionals education manager for Ireland, listening to what the younger generation has to say and nurturing and developing their talent is vital. She explains: “Young hairdressers bring so much energy and life into the industry. They’re more open to change and are always exploring new ways to attract clients and that should be welcomed by all salon owners.”

And Nikki Finnis, Irish technical coordinator for Schwarzkopf Professional, agrees: “We want to find the stars of tomorrow. Ireland is up there with the best in the world and there’s so much hidden talent. The more we encourage our young talent to compete, the more we’re putting Irish hairdressing on the map and that’s a good thing for everyone involved in the industry.”

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e Fresh Faces youthquake

Matthew Feeney

Lisa Martin,

Brian Sweeney

Aviary Lane, 21

Dylan Bradshaw, 24

House of Colour, 23

What do you do when you don’t really want to enter competitions but still want to make your mark in the industry?

Become your own personal PR machine utilising the power of social media, of course! It paid off for Aviary Lane stylist Matthew Feeney – having assisted renowned session stylists Michael Leong and Zara Cox on editorial shoots, the Instagram addict started posting his work and, having been spotted

by Hershesons in the UK, has been assisting at London Fashion Week.

She may only be 24, but Lisa has nearly 10 years’ experience under her belt, having started her training as a part-time hairdresser in a local salon. She moved to Dylan Bradshaw four years ago and is currently completing her fourth and final year of training and has already cultivated a niche clientele in the salon by being the go-to stylist for smoothing treatments.

When she’s not in salon, Lisa can be found working on editorial shoots for the likes of Irish Tatler and tending to the tresses of some of Ireland’s most famous faces.

Hairdressing for six years, Brian became a team member on Generation Now last year and has spent the past six months travelling to the UK to take part in a range of intensive training sessions, as well as assisting at the Redbull Studios in London during London: Collections Men. Passionate about establishing Irish hairdressing on the international stage, Brian hopes to continue exploring the creative side of the industry by assisting on shoots and showing young Irish hairdressers that the opportunities to succeed are there for the taking.

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Creative Head Ireland

19/2/14 10:29:05

Today’s under 25s are transforming the workplace.

They’re educated, progressive and passionate about their craft. Here we profile six rising stars that are paving the way for change

Danielle Whelan Style Club SWS, 23

Roy Lee

Brown Sugar, 25

Katie Mulville

An accounting and finance degree isn’t the most typical way to start off a career in hairdressing, but this DIT graduate decided to pursue a more academic approach to business before starting her training with Style Club a year and a half ago.

In that short timeframe, Danielle has already made her mark, winning the Peter Mark Young Trainee Award and taking home the title of Young Colourist at the 2013 L’Oréal Professionnel Colour Trophy, as well as concentrating on session styling, bridal hair and more editorial looks.

Having qualified seven years ago, Roy has been with Brown Sugar for a little over four years and has built up a loyal clientele in the salon and a reputation as one of the country’s hottest young session stylists.

He has already worked with the likes of Image and the Sunday Independent Life magazine.

His next goal is to become a L’Oréal Professionnel ID Artist and to win the L’Oréal Professionnel Colour Trophy, but ultimately he would like to own his own salon in the not too distant future.

As a member of the Sebastian Professional Cult Team, Katie says that exploring the creative side of the industry has given her an added confidence in the salon and believes that the two sides of the industry shouldn’t be so polarised.

And with a growing clientele despite only being qualified for two years, the numbers speak for themselves. As well as working in the salon, Katie hopes to continue building her session work portfolio and to further push artistic boundaries.

Creative Head Ireland

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Foundation, 22

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get involved!

With so many competitions open to young hairdressers,

IHF Star Team

How to apply: forms are available from the IHF office or at the IHF National Hairdressing Championships on 9 March at City West Hotel, Dublin. Call 056 883 3808 or email secretary@ irishhairfed.com

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The lowdown: Launched in 2010, Generation NOW seeks to find the next generation of stars who will shape the future of hairdressing in Ireland and the UK. Team-members benefit from an intensive bootcamp session in London, mentoring from iconic hairdressers, the chance to work backstage at catwalk shows and on editorial shoots, not to mention the opportunity to get noticed on an international level and get maximum exposure.

How to apply: For more information, call Wella Professionals on 01 416 0900

The lowdown: The Wella TrendVision Awards are undoubtedly one of the most prestigious awards in the industry – at home and internationally – where some of the most talented hairdressers from across the country interpret trends defined

by Wella Professionals.

From an initial photographic entry, successful applicants go on to the regional final before being selected to take part in the Dublin final. Winners travel to London to fight it out for the chance to represent the UK and Ireland at the International Final.

The lowdown: Sebastian Professional has always been known for its cult following and the first Cult Team was devised in London in 2009. Since then, teams on the twoyear programme have helped revolutionise the industry, taking part in photoshoots and working backstage at London Fashion Week.

How to apply: You must have taken part in the Sebastian MOB Programme to apply. for more information call 01 416 0900

How to apply: The Young Talent category is open to any hairdressers under the age of 30.

Call Wella Professionals on 01 416 0900 for more information on how to apply

Wella Professionals TrendVision

The lowdown: Dedicated to finding the next generation of Irish hairdressing icons, the IHF Star Team is a unique mentoring programme for trainees.

Twenty entrants attend a bootcamp training day in Dublin, before 12 finalists are selected to attend the IHF Star Team Awards night and the top four apprentices are selected to form the team. Mentored by Olive Tucker-Lee from House of Colour, the team enjoys a year of education, the chance to take part in shoots, shows and events.

Wella Professionals Generation NOW

IHF star Team

Wella Wella Sebastian Professionals Professionals Professional Generation TrendVision Cult Team NOW Awards

Creative Head Ireland

19/2/14 10:29:56

youthquake

it’s never been easier to make your mark…

Schwarzkopf Professional Young Artistic Team

How to apply: Entrants must be nominated by their employer and complete an entry form along with a recent photograph of their hair work. Call 0044 1296 314 000

Creative Head Ireland

p34-39_Youth Quake Feature_GW5.indd 7

The lowdown: ID Artist is a highly sought after two-year educational opportunity for talented colourists who have an eye for innovative techniques, catwalk looks and want to develop their talent.

Mentors include some of the industry’s biggest names – such as Trevor Sorbie and Dylan Bradshaw – and ID Artists learn presentation skills, work backstage at fashion weeks and present the latest collections on stage during the Catwalk Showcase tours.

How to apply: Applications must be submitted to the L’OrÉal Academy in Dublin.

Call 01 604 5935 for more information

The lowdown: One of the longest-running events in the hairdressing calendar, L’Oréal Professionnel Colour Trophy is now in its 59th year and focused on finding the hairdressing stars of the future through it’s ethos “hair inspired by fashion”.

Young Colourist Award entrants must produce a female look that demonstrates wearable, commercial, fashion-led colour and finish and winners will become part of the L’Oréal Professional Colour Academy and receive bespoke mentoring.

The lowdown: Now in its third year, the ghd style squad is made of up enthusiastic stylists aged between 18 and 21 from across Ireland and the UK. Squad members enjoy a year of learning under the mentorship of ghd’s lead educator Lorna Moore and will get the opportunity to work at London Fashion Week and other events and launches. And because ghd appreciates that many events are held in the UK, successful members from Ireland will be reimbursed for their travel costs.

How to apply: Launching on 1 April, applications can be made online at lorealcolourtrophy.ie or by calling 01 604 5935

How to apply: register your interest by emailing ghdstylesquad@ghdhair. com. closing date for applications is 18 April and auditions will take place in London on 29 and 30 April

L’Oréal Professionnel Colour Trophy

The lowdown: Its first year in Ireland and aimed at stylists aged 25 and under, the Schwarzkopf Young Artistic Team offers the opportunity to train with Schwarzkopf Professional ambassadors, take part in a photographic session with John Rawson, develop presentation skills and practice at several events. They also get to assist Tyler Johnston on the twice-yearly Essential Looks shoots and get the opportunity to work backstage at London Fashion Week.

ghd style squad

ghd Style Squad

Schwarzkopf L’OrÉal L’OrÉal Professional Professionel Professionel Young ID Artist Colour Artistic Team Trophy

Sebastian Cult Team

!

e

39

19/2/14 10:30:32

u o y e Ar

Thinning hair remains a subject most of us don’t like to talk about. If it’s discussed at all, it’s in hushed tones, as if we should be ashamed of it. However, more than 50 per cent of all male and female clients have thinning hair,* so why aren’t more of us talking about it? This is what NIOXIN is hoping to confront with its 30 Day Challenge. To help celebrate Thinning Hair Awareness Week, which takes place from 3 to 9 March, NIOXIN is encouraging everyone to take the NIOXIN 30 Day Challenge, kicking off on 3 March.

Here, we talk to Kay McIntyre of McIntyres and NIOXIN education ambassador as she explains to us how the 30 Day Challenge works and what NIOXIN hopes to achieve with the campaign…

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o t p u

Kay McIntyre

3 0 d ay challenge

Creative HEAD: What is the 30 Day Challenge and when does it launch?

Kay McIntyre: To help celebrate Thinning Hair Awareness Week, we are encouraging everyone to take the NIOXIN 30 Day

Challenge for the whole of March as NIOXIN promises users thicker, fuller looking hair in 30 days** or their money back.

CH: What is the aim?

KM: NIOXIN’s aim is to help people who worry about thinning hair, those who have damaged hair, as well as those who have thinning hair, to get the best from their hair, giving them confidence to enjoy life.

CH: Is it just for clients or do salons benefit as well?

KM: During the 30 Day Challenge, we are encouraging NIOXIN salons

Creative Head Ireland

19/2/14 10:31:24

? e g n e l l a h c e th to take their own 30 Day Challenge, in which they try and get 30 new NIOXIN clients in one month. To help attract new clients, NIOXIN salons will be running a series of events where clients can purchase NIOXIN and receive advice and tips.

KM: NIOXIN offers a money back guarantee for all those purchasing the kit.

CH: How many salons are participating in the challenge so far?

KM: We have a number of salons confirmed, including Headmasters, HOB Salons and Russell Eaton, and we expect many more to accept the challenge.

CH: What do clients have to do to take part?

CH: How is NIOXIN

KM: It’s really simple: all

generating interest in the challenge?

KM: NIOXIN has generated a hashtag, #30DayChallenge, which salons and stylists can use on Twitter to interact with other salons throughout March.

they have to do is use one of NIOXIN’s three-part system kits that’s tailored to their hair type for the full 30 days.

CH: How can clients receive the money back guarantee should they need to?

Are you up to the challenge? If you’d like to participate in the 30 Day Challenge, contact your Wella account manager or visit nioxin.ie

Creative Head Ireland

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*Global Hair Consumer Segmentation Study #WW06D630, 11,349 respondents. **More than 70 per cent of people from 558 base saw thicker, fuller-looking hair in just four weeks. Independent market research 2009. Global Hair Consumer Segmentation. Study #WW06D630, 11,349 respondents

uller age f , r e r ck y thi s to encou o j n e will its salon ey back! s t n lie on th our c gning wi r their m y t a o th ai dent t’s camp allenge – fi n o h i c is so 30 days, 30 Day C N I X NIO g hair in art in its n looki s to take p t clien

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Ha r d Ca ndy Sharp cuts and a street style-inspired aesthetic can be seen in this bold and bright collection from Toni & Guy Ireland Photography by Anita Sadowska

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Hair Toni&Guy Ireland. Creative Director Jules Fallon. Make-up Callanberry Academy. Photo Assistants Katie McDougall and Pease Healy.

The

future is

unwritten Technique meets style in the Schwarzkopf Professional Essential Looks 1.2014 collection, Style-Tec

Photography by Sabine Liewald

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s rou ust e l t sit bou ll a exqui , a s d a ld it w ing an rly bo nger s k l ila oss n lo wa cat ld emb r is sim yers i des e h i t o la On rics, b ry. Ha ernal llic sha fab roide rt int meta emb ng sho d cool i bin s an com utline o

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Candy Dandy A popping candy palette of soft smoky greys, apricots and pale blondes fuse with rounded fringes and square outlines

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White Hot

Chic, seductive and oh-so delicate, this trend is a slow-burner that focuses on detail, such as colour fusing techniques and asymmetric shapes

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Hair Tyler Johnston and Lesley Jennison, Schwarzkopf Professional global ambassadors; and Matty Conrad, guest Schwarzkopf Professional ambassador. Creative direction Steve Hogan. Styling Jelena Schneider. Make-up Alexandra Byrne.

Brush up It’s not a lack of regulation that’s dragging industry standards down, argues John Maher, it’s the outdated training methods that are still being used The issue of standards in the hairdressing industry has been a bone of contention for as long as any of us can remember. We belong to an industry made up of thousands of individual businesses serving millions of clients, so adopting a central system would be a huge undertaking.

And the logistics of implementing a standards authority and securing support across the industry would not be for the faint-hearted!

There are lots of hairdressing education providers in Ireland with considerable variation in the approach they take and the results they achieve. But I believe the most successful businesses take a logical approach to education and training to get the best results, and this means assessing what kind of business they have and what kind of education they need to best facilitate their clients.

Look at it this way: if you want to work in haute couture, you find a fashion house that will give you experience – you don’t find a job in a local high street clothing chain to get the experience that will get you there. The same goes for hairdressing.

But that being said, a consistent level of education across the board is key, regardless of what profession you are in.

And, as with many industries, I believe those working directly in the business are best equipped to deliver the training that’s most relevant.

Let’s not over-complicate the system.

We should be utilising the talent and resources that currently exist and assist the successful, passionate hairdressing educators who are delivering great results by spreading the word to educators who are providing training that is stale and obsolete.

The passion and energy visible at every event in the hairdressing calendar is a key motivator for all of us and as and a great driving force for our business. The talent is all around us.

Will you make the first move?

John Maher is director of Queen salon and Queen Academy in Dublin

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Creative Head Ireland

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t h e island d n u o R

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