Creative HEAD Ireland March/April 2015

€7.50 MARCH/APRIL 2015

In print ● online ● everywhere!

IRELAND

MARCH/APRIL 2015 CREATIVEHEADMAG.COM

SHAKE IT OUT! IT’S TIME FOR A RETHINK

Available in professional hairdressing salons.

For more information call IRE: 01890 812022

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09/02/2015 14:12

ERIOUS GLAMOUR If your clients take looking glamorous seriously they’ll love the new S Factor range from TIGI. From sensational shampoo and conditioners to stunning stylers, S Factor’s professional product range contains indulgent ingredients and the most seductive of fragrances.

Available to list now, S Factor has star quality with a capital ‘S’!

ERIOUS GLAMOUR BEGINS IN SALON www.sfactorbytigi.com

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/sfactorbytigi

09/02/2015 14:12

Editor’s letter

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35

hello...

HAVING BEATEN the January chill, we’re firmly looking forward to a bright spring and summer – and focusing on making the most out of lighter mornings and milder days. For starters, we’re taking a look at how to generate publicity and, ultimately, more business for your salon, by giving things away. The art of the freebie (page 35) focuses on salons and brands that gain column inches by courting social media influencers and celebrities to spread the word about their products and services. And speaking of social media: is a negative review on Twitter or Facebook always such a bad thing?

Two hairdressers go head-to-head on the issue (page 18). We’ve gone Sin City-inspired for our fashion shoot (page 46), and we’re ending things on the highest of high notes, with expert advice from the king of colour, Josh Wood, in Last Word (page 50). Feeling inspired? Go get ’em!

Rosemary Mac Cabe, Editor

rosemary@headmag.ie Creative HEAD Magazine 04

46 creativeheadmag.com

@creativeheadirl

Creative HEAD Magazine App

@creativeheadmag CREATIVE HEAD IRELAND

SHEER LUXURIOUS COLOUR THAT‘S LUMINOUS IN EVERY KIND OF LIGHT 8 out of 10 stylists agree that ILLUMINA COLOR gives them the most natural-looking colour results they’ve ever seen.* Available March 2015 For more information, contact your Wella Professionals Account Manager, call 01 4160900 or visit www.wella.com *Based on survey with 218 hairdressers using ILLUMINA COLOR in Europe, filded in January 2013.

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11/02/2015 16:31

March/April

WHAT’S INSIDE SCENE

Redken takes over Las Vegas (pictured), and Ireland welcomes the Salon Owners Summit

SHAKE IT OUT!

CREATIVEHEADMAG.COM

44

IT’S TIME FOR A RETHINK

ON THE COVER

Hair Schwarzkopf Professional global ambassadors Tyler Johnson and Lesley Jennison.

Creative direction Steve Hogan.

Make-up Loni Baur.

Styling Lucy Manning.

See page 45 for full credit list

50 LAST WORD

FASHION

Josh Wood on why you need to upgrade your client experience

Schwarzkopf Professional Essential Looks returns with Hippi Glam

EDITOR ROSEMARY MAC CABE

CHIEF SUB EDITOR ADAM WOOD

SPECIAL PROJECTS MANAGER WRITE TO US AT: Creative HEAD Ireland JOANNA ANDERSEN

ART DIRECTOR NICK JABBAL

EDITORIAL INTERN ANNA SAMSON

EDITOR IN CHIEF AMANDA NOTTAGE

ART GRAEME WHITE

ADVERTISING LAURA TUCKER LEWIS TUCKER

PUBLISHER CATHERINE HANDCOCK

creativeheadmag.com 06

IRELAND

MARCH/APRIL 2015

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€7.50 MARCH/APRIL 2015

In print ● online ● everywhere!

Creative HEAD Magazine

6-9 Trinity Street Dublin 2 01 617 7947 rosemary@headmag.ie

Creative HEAD Ireland is published 6 times a year by Alfol Ltd. Creative HEAD is a registered trademark. No part of this magazine may be reproduced without prior permission of the publisher. All information correct at time of going to press. Printing by Buxton Press.

Creative HEAD Ireland is printed on paper certified as being from sustainable sources using only vegetable-based inks. Printed by Buxton Press, Environmental Printer of the Year and Printing Company of the Year.

@creativeheadirl

@creativeheadmag CREATIVE HEAD IRELAND

XPERT

MASTER COLOUR

To find out more about Master Colour Programme please download the Wella Education Book 2015 from www.wellamymarketing.co.uk

...BE THE BEST OF THE BEST

WOULD YOU LIKE TO GROW YOUR COLOUR BUSINESS AND DEVELOP YOUR TEAM TO BE THE BEST IN THE BUSINESS? WELLA PROFESSIONALS MASTER COLOUR PROGRAMME IS A DEDICATED COURSE THAT ENABLES EXCELLENCE IN COLOUR AND PROVIDES THE HIGHEST LEVEL QUALIFICATION IN THE INDUSTRY. The Master Colour Programme is a comprehensive business building course strategically developed to grow your skill, mastery and creativity. With a salon owner preview evening to help you select the right member of your team, a business building seminar designed specifically for the salon owner, and exclusive marketing and PR support, the programme is focused on driving your salon‘s colour business.

Your journey of intense learning will develop your creative and corrective colouring skills to the highest level.

Gain an accolade that will impress your clients and will allow you to offer them the best possible and most Couture Colour services.

Signing up couldn’t be simpler, contact your Wella Account Manager or your nearest Wella Studio and enrol on the first stage of the Master Colour Programme.

Wella Dublin Studio

01 4160900

For the latest Wella Education news become a fan of ‘Wella UK’ on Facebook. @wellapro

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03/02/2015 16:55

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03/02/15 12:28

The edit THE SALES OF TEMPORARY HAIR hues have tripled between 2013 and 2014, growing from £1 million in 2013 to £3 million in 2014, according to research by Mintel.

The findings make positive reading for salons as it proves temporary colour is a key retail opportunity. Roshida Khanom, senior personal care analyst at market research company Mintel, said that growth was driven by “the breadth of recent innovation and [its] experimental nature”.

She added: “New colouring techniques, such as hair chalks, appeal to young people and allow them to follow current fashion trends. The rising popularity of temporary colour products shows a consumer desire for flexibility to change the colour of their hair as they wish.”

Jenny Pelter, technical director for UK’s Westrow, said: “The main advantage of temporary colours is that they allow clients that may have been reluctant to try colour before to experiment and be creative.”

Sally Northwood, senior colourist at Alexa Chung favourite George Northwood, recommends temporary colours to clients looking for a fashionable edge at the weekend.

To get clients to buy into the trend, Sally suggested offering to paint it onto a section of hair to show how it can look for them to then try at home.

Sacha Mascolo-Tarbuck, global creative director for Toni&Guy, said: “The label.m Colour Spray is our most successful launch to date. From speaking to our salons, a key factor in promoting the sprays was to encourage the team to wear them in their hair. It gave the clients inspiration and it creates a talking point so it isn’t a hard sell.”

Growth of the temporary colour segment also offers opportunities to extend its appeal further, possibly by targeting the older demographics, suggested Mintel’s Roshida.

CREATIVE HEAD IRELAND

The Hair Academy by Aisling Madigan

TEMPORARY COLOUR SALES SEE HUGE GROWTH

Alan Austin Smith with Aisling Madigan

THE NEWS AND KNOW-HOW FROM YOUR INDUSTRY

Fantastic Hairdresser announces its first Butterfly scholarships KERRY WOMEN SARAH CURRAN AND SHAUNA MURPHY are the first recipients of the Butterfly Scholarship, which is the brainchild of The Fantastic Hairdresser’s Alan Austin Smith.

The scholarship is a training system set up to help young people gain an all-round education within the hairdressing industry, nurturing and furthering their careers in an innovative and positive way.

As part of the scolarship, the two recipients will receive the equivalent of €13,500 of funding, which enables them to attend The Fantastic Hairdresser Passionate Professional Programme at The Hair Academy by Aisling Madigan in Killarney, Co. Kerry. Congratulations, ladies!

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PHAB SET TO BRING NEW STANDARDS TO IRELAND

THE PERFORMANCEBASED British standard PHAB has launched in Ireland and is inviting applicants from across the country.

Simultaneously launching in Australia and with Canada next on its hit list, founder Nergish WadiaAustin (pictured) created PHAB in 2010. The standard measures performance results, customer testimonials and supplier inputs, with stringent checks in place – the closest comparison, according

to a spokesman for PHAB, is the Michelin star for chefs.

The focus, unlike other hairdressing industry standards, is on performance rather than education.

This means that while PHAB doesn’t necessarily offer support in the form of education and development to salons, it does reward results.

“I’ve been implementing PHAB standards, and using their online tools such as Exams and Salon Toolkit, for my salon for a few months now,” says Paul Griffin of Galway’s Zenith Hairdressing. “PHAB exams make recruitment and team reviews easy and meaningful – and most importantly they deliver results.”

The PHAB standard is now open to all salons, spas and barbershops in Ireland. To see more, visit phabstandard.com

L’ORÉAL SIGNS UP TWIGGY FOR BLONDE CAMPAIGN AGE AIN’T NOTHING but a number for 65-year-old Lesley ‘Twiggy’ Lawson, who has been unveiled as the new face of L’Oréal Professionnel, kicking off the brand’s celebration of beautiful blondes.

She’s rocking the new Shimmering Blonde service, featuring L’Oréal Professionnel’s coolest blonde formula, Majirel High Lift. Twiggy’s selection as an ambassador for the brand couldn’t be more apt; as arguably the face of the ’60s, Twiggy’s ‘look’ was defined by her hair, and though she has outgrown her once famous pixie crop, she’s still very much a style icon.

HEART AND SEOUL

Great Lengths looks to celebrate Irish hair talent Hair extensions company Great Lengths Ireland is to hold its inaugural Great Lengths Awards in Dublin on Monday, 11 May. Celebrating the very best of hairdressing talent across eight different categories, the awards were established in the UK in 2010. They aim to recognise the talent within the hair extensions industry in Ireland and are designed to give salons and stylists across the country the chance to demonstrate their creativity in the art of styling extensions. Entries close on Friday, 20 March, visit greatlengthshair.co.uk/awards

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THE SOUTH KOREA-based Kerker salon group had plenty to celebrate at its annual Kerker Stylist Festival, held this year in the Olympic Stadium in Seoul. As well as the opening of its 200th salon (making it the largest salon group in the country), Kerker announced a new educational partnership with the SACO group – a piece of news received with rapturous applause as SACO’s international creative director Richard Ashforth and creative director Jack Bayne showcased their impeccably styled models. The decibel level went stratospheric, however, when Kerker president Lee Chul and a team of salon managers picked up their scissors to cut hair live onstage – an impressive return to their creative roots after years spent in management. The evening concluded with the Kerker Junior Competitions, judged by Creative HEAD publisher Catherine Handcock among others, with the overall champion named as Jue Hee Lee.

#CHedit

4 hrs, 31 mins, 59 secs

Is the average time it takes a woman aged 35 or under to get ready for a big night out, according to a survey of more than 1,000 women by TIGI to support the relaunch of its S Factor range. Nearly half scheduled a hair appointment before the evening and then used four or more products at home to finish off her style.

ghd launches graduate scheme IT’S SHOW

TIME FOR ALFAPARF IN SORRENTO

STYLING BRAND ghd has launched a Vocational Training Charitable Trust (VTCT) styling qualification.

The course is set to launch in April and comprises eight modules, of which students must pick six. The course aims to cover everything from the basics of blow-drying, hair-up and vintage to specialist modern techniques, trend spotting and express styling.

The course was designed by Jo Robertson, ghd’s head of UK & Ireland education, and ghd’s UK brand ambassador, Zoë Irwin (pictured). The course is based at ghd’s ‘university of styling’ at its studio in London and takes five to eight months to complete.

CLOUD NINE WANTS TO #LETITRAIN

THE 2015 International SHOW ALFAPARF Milano is set to feature Ramiro Mata and Alan Keville in the pretty-darn-beautiful surroundings of Sorrento, an hour south of Naples in Italy. The fourday programme includes a Capri Island show, SHOW ALFAPARF Milano, a tour of the Amalfi coast, all flights and transfers from Dublin, all accommodation, as well as travel insurance. Not only that, the price also includes a welcome meal at O’Parrocchiano restaurant and all lunches during your stay. The price is €695 (per person sharing, with bed and breakfast, €80 supplement for singles), book before 10th April at xpertpro.ie.

BECOME YOUR OWN MASTER

CLOUD NINE HAS LAUNCHED a new campaign to help women maintain gorgeous It’s all about colour this month – read hair regardless of the weather. up on the latest hair colour trends in our Running until the end of April, the Colour Forecast S/S15 supplement, free #LetItRain campaign includes a with this issue, and get yourself trained. One photoshoot, in-salon incentives and a such course is the Wella Professionals’ Master competition for professional hairdressers.

Colour Programme. Split into four stages, The salon competition gives Cloud Nine the programme will help you develop your partner salons the opportunity to win colouring skills to the highest level. an iPad mini and a full online listing and To book, call the Wella Studio Dublin profile on the Cloud Nine website, as well on 01 416 0900 or email as on Facebook. To take part, salons have to dublinstudio.im@pg.com Tweet, Instagram (@CloudNineC9) or Facebook (Cloud Nine Hair) a picture of their Cloud Nine salon display with #LetItRain.

CREATIVE HEAD IRELAND

MY months

AHEAD What March and April have in store...

GILLIAN EDGEWORTH

GILLIAN EDGEWORTH HAIR STUDIO, DUBLIN

We’re looking forward to a great year here.

We’re excited about introducing our fabulous new L’Oréal Professionnel range to our wonderful clientele.

This month will also see final preparations for the L’Oréal Colour Trophy Awards – lots to organise and get excited about.

ANDREW DUNNE MANE HAIR SALON, DUBLIN

The coming months are really busy for me and the salon. Due to massive demand, I’m doing colour creative days for salons around Ireland. My work for Wella Professionals has just begun again and, of course, the IHF Awards are approaching this month. I’ve had the honour of judging for many years, so I’m hoping to be asked to do so again.

AIDEEN BENNETT PURE HAIR AND BEAUTY, ENFIELD

The major news we have at the moment is all about thinning hair. We’ve recently updated our training and we’ll be focusing on getting Nioxin out to clients.

We’ve also been undertaking training for a new prescription facial, expanding our nail bar and doing up-styling courses with Wella Professionals.

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THE BUSINESS EDIT

Ena Salon, London

A NOTABLE EXPERIENCE

WHEN THINKING OF WAYS TO INCREASE FOOTFALL TO YOUR SALON BUSINESS IT’S OFTEN TEMPTING TO TAKE THE BELLS-AND-WHISTLES APPROACH, BUT SIMPLE DATA TRACKING CAN PROVE THE DIFFERENCE CUSTOMER APPRECIATION evenings, shiny package deals and added ‘extras’ such as nail and eyebrow bars can seem like a great way to retain old customers and attract new ones.

But guess what? They can be seriously pricey – and it’s tough to justify the cost of a customer evening if you end up giving out glass after glass of prosecco and selling a mere handful of gift sets. Often, the easiest and most effective method of increasing both customer retention and the frequency of your loyal clients’ visits can be to keep an eye on them. We’re not talking Big Brother here – it’s not necessary to have your clients’ PPS numbers on file along with the details of their last dye job. But keeping track of their visits, the purchases they make when they do come, and little details such as their occupations or the regularity with which they like to get their roots done, can help you market to them effectively.

RISING STAR

NAME: NADINE WALSHE AGE: 23 SALON: HOUSE OF COLOUR

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What made you want to be a hairdresser?

From a young age I’ve always had a flair for hair – from doing braids in my friends’ hair to experimenting with my own. I never thought that I’d be able pursue it as a career until I started university and found that it wasn’t for me, instead I needed to do something I loved, which was hairdressing.

Kieran Murphy of National Beauty, distributors of Kevin Murphy, says that it can often come down to keeping a note of what products you used when, and following up on these decisions. “Say you used a particular treatment mask on a customer on one visit, on the next you ask ‘how did your hair feel after your last visit? Well, this is what we used…’,” he explains. “It’s about recommending products based not only on your expertise but on the experience your clients had, not just during this current visit, but on their previous visits, too.”

Memory not what it should be? Keep a detailed file on each customer. Again, don’t go crazy (what they told you about their boyfriend while you did their blow-dry can probably go in the ‘forget’ pile), but bear in mind that customers love the personal touch, and being able to sell to them in a personalised way is guaranteed to increase your retail figures.

What would be your dream hairdressing gig?

I would love to be able to do the hair for TV shows such as The X Factor or Strictly Come Dancing.

Where do you see yourself in 10 years’ time?

Well, the dream would be to be in charge of my own House of Colour salon.

What’s been your career highlights so far?

Winning Assistant of the Year, placing twice in House of Colour’s Trendsetter awards, placing in Trainee Cut and Colour at the IHF. I was a finalist for Ireland at Wella TrendVision 2014 (pictured right), I’ve done shoots such as Suzanne Jackson’s book, So Sue Me, and I’m a part of House of Colour’s creative team.

CREATIVE HEAD IRELAND

#CHedit

LIFE LESSONS

CAREN CULLEN MANAGING DIRECTOR FOX & BOW, LIMERICK

Be one step ahead, together. I’ve found the power of social media to be priceless. I encourage all of my team to take photos of their work and post them as well as put them on our own website, where we blog and do regular product reviews.

It’s our way of connecting with clients and showing them just how passionate and skilled the staff is.

Having a great team is essential. We have team meetings regularly to discuss the previous month and the coming month – everybody’s voice is valued.

Communication is the key. We’ve been open since 2013, and one thing I often hear from clients is that they love the happy buzz they get when they come to Fox & Bow.

Set goals. I’m firm about setting goals, staying focused and working hard. There’s nothing like the feeling of reaching a goal when you’ve worked for it. I’m constantly looking at things anew to look for ways to improve.

Streamline your system. We use Phorest salon software, which allows us to be one step ahead all the time, either through our online app or online booking system.

Be more than just a fantastic cut and colour. For the client, a visit to Fox & Bow is about relaxation. They will never get ‘the same again’. It’s about giving the client that feeling of satisfaction and knowing that they will leave the salon looking and feeling amazing.

Share the knowledge. We’re the go-to people for clients who need to know more about their hair. I love being able to give out information and, of course, being able to back these tips up by having the tools on hand – Tangle Teezers, hairdryers and so on!

Be yourself. Since opening Fox & Bow, I’ve found being yourself forms that connection with your client. I always take a moment to sit down beside my client and create a hair journey together. I’m very honest when it comes to hair.

In the end, having the client look great is what we want – why wouldn’t we want to give 100 per cent?

CREATIVE HEAD IRELAND

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#CHedit

Tame manes and dial down the volume with Aveda Smooth Infusion Smoothing Masque. Clients will love the fresh citrusy floral aroma, too!

Label.m has expanded the reach of its Texturising Volume Spray with a brunette version – so the backstage staple now provides for backcombing brown hair with no trace of residue or colour fade.

First extensions, then styling goods and brushes – now Balmain Paris Hair Couture introduces its Professional Titanium Straightener, for both natural and memory hair.

RRP €16.50

CALL +44 (0)1753 612090

SALON PRICE €69.95 +44 (0)800 781 0936

labelm.com

balmainhair.com

We all know age ain’t nothing but a number – now your clients can feel it, too, with Indola CoverAge PLUS, offering youth-enhancing shades to those who want to keep age under wraps.

RRP €25

+44 (0)870 034 2380 aveda.co.uk

IN-SALON SERVICE +44 (0)1442 278 000 indola.com

COLOUR CLOSE-UP

Actor Eva Green has been unveiled as the new ambassador for L’Oréal Professionnel, putting the wow back into wet look with Wet Domination by Tecni.ART. The new range taps into the trend for high-fashion, wet-look hair without any of the crunchy texture of yore.

What started as a brow service has since exploded into a full make-up range – so ensure you’ve got the new HD Brows cosmetics purse for clients to store all their premium prettifiers.

RRP €27

FROM €15.49 01 604 5918

+44 (0)844 801 6810 hdbrows.com

Whip your client’s hair into a frenzy with instant volume and lots more body thanks to ed whip styling mousse by chill*.

RRP €11.99 +44 (0)1535 658499 chill.uk.com

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lorealprofessional.ie

Boost your salon’s retail with ghd’s best-evervalue styler set – a ghd V gold classic styler or ghd V gold max styler, ghd paddle brush, ghd style heat protect spray and two sectioning clips to make at-home styling as easy as pie.

RRP €145

CALL +44 (0)1924 423400 ghdhair.com

Look at the popularity of the Kardashians and you know glam is global. So it’s the perfect time for TIGI to relaunch S Factor, its haircare line that’s all about serious glamour.

We love the Smoothing Lusterizer line-up…

RRP FROM €14.95

+44 (0)844 844 0944 sfactorbytigi.com

CREATIVE HEAD IRELAND

STOCK OPTIONS

OUR PICK OF THE LAUNCHES TO STACK ON SHELVES, ADD TO MENUS AND SHARE WITH YOUR STYLISTS WHAT DO YOU THINK is one of the fastest growing consumer sectors right now? If you’d guessed health foods, you’d be right – gluten-free, sugar-free, coeliac-friendly and all-natural products are hugely in demand, not just in the supermarket but across all walks of life. Which is why, when you stumble across an all-natural range of holistic haircare that actually serves a purpose (and doesn’t just, you know, look good), it’s worth taking notice. OWAY is Organic Way, an Italian line of luxury organic hair treatments formulated from natural ingredients that’s safe for the hair and the environment. Not only that, the essential oils in OWAY transform the products

from an environmentally friendly shampoo into a holistic, therapeutic experience. The products are formulated and made in Bologna, Italy, from 100 per cent biodynamic plants that are grown, extracted and micronised in an organic, biodynamic farm, perfumed with a mixture of carefully blended essential oils. The best news? The range is extensive, providing for a variety of clients – in colour protection, volume, smoothing, be curly, moisturising, silk’n’glow, rebuilding, purifying, hair loss and soothing variations.

RRP FROM €20 CALL ENVYORGANICA ON 094 937 4832 envyorganica.com

LAUNCH OF THE MONTH

IT’S ALL ABOUT... OIL The K-Pak Color Therapy Dry Oil Spray by Joico offers shine, nourishment and tress taming with the aid of sunflower, jojoba and African manketti oils while also creating a protective shield against colour fade.

RRP €25 045 856 490

xpertpro.ie

The latest oil range from Matrix, Oil Wonders, takes frizz-taming to new levels – this baby enhances colour vibrancy, shine and shape and provides a two-times faster blowdry.

RRP €12.50 01 604 5918 matrix.com

CREATIVE HEAD IRELAND

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#CHedit

Inside story HARE & BONE, LONDON It’s been a long time coming, but it was worth the wait! Hare & Bone is the flagship launch from fashion and editorial favourite Sam Burnett, and he’s handpicked a team of talented stylists and colourists to man the two-floor location. With sleek Olymp furniture and shelves stocked with Goldwell and KMS California, there is a distinctly ultra-chic finish. Clients will adore the dedicated coffee bar and ‘time out’ table, as well as the services on offer, which include a breakfast blow-dry bar and the Hare Miles programme.

Those racking up the points can aspire to join the Beehive Club, the elite cadre of clients who’ll gain access to special services and events, such as trend presentations and even tickets to Sam’s London Fashion Week shows.

As UK ambassador for KMS California and with past shows including the likes of Bora Aksu, that’s a pretty big prize.

HOT BUYS …AND RELAX

Available in three finishes – buffalo, bull and plata – the Kiela AquaRelax unit comes with roller massage and thermostatically controlled tap.

RRP from €2,770 Call Xpert Pro on 045 856490 xpertpro.ie

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RED HOT

Make your styling area stand out with this bright punch seat by Kiela. It’s a bold but timeless statement – a modern classic.

RRP from €770 CALL Xpert Pro on 045 856490 xpertpro.ie

N ta

ils

TR NE I W be lo B U w T fo r d IO e e

IS

Se

D

THE ORIGINAL FOUNDATION FOR ALL HAIR TYPES sales@xperthair.ie | 04 5856490 | www.moroccanoil.com

#CHedit

Head to head

One hot topic; two hairdressing professionals debate the issue

ARE NEGATIVE REVIEWS ON SOCIAL MEDIA ALWAYS A BAD THING?

YES

MARK O ’BRIEN MARK

V

INCENT WE’VE HAIR & ALL E Faceb XPER BEAUTY ook pa IENC , CORK ED th ge and public at mo there humili m i e t nt. Yo is – a s at It’s im u log o cathin portan ion at the c nto yo g com lick of t to re Often u ment fl t he ‘po ect an there or com r salon’s st’ but d inve is noth she’s c plaint ton, an stigate ing wr hosen . It’s d that ong w t . It’s n but th ’s nev ith the he complai ot the e way er goo n h t p a b o i i e t r o fore re d! alway is dea s righ lt with r review tha – the client spond t (e just d . It t dete ing. thing oesn’t rmine is, fan ven when w ’s worth no s a salo like w ting th tas rong), negat hat n repu at eve and u ive rev tic reviews t a n s u tion, o o i a e n soci n ll w that an equ li y n t e h al med ey jus the cli leaves all t want e ia are a lasti you pe y impressiv to be h nt is comm ng im e pub rceive o eard. T n pressi p lic rep your s la recogn c e– he on ly alon t ises th o be, m . Remembe . So it has b it’s the sing at will le e mat r that istake go a lo c n hed b s do h ng wa y appen o matter ho y. w fant and a astic respon se tha t

NO

SABRIN A HILL

KO

PPER H EVEN AIR SAL THOU ON, COR GH IT busin ess’s p CAN b K age on e unp once i leasan social t has b t m t e o e e negat dia, I find a n dealt ive int beli negat with p o a po ive rev It can roperly eve that it sitive iew on can be give y .

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CREATIVE HEAD IRELAND

#CHedit ou ghts float in g Lots of little creative th e m om ent... arou nd m y head at th irt re nd s #in sp iratio n #ha ir #ha

Touchin g distance of Britney Spears in Las Vegas!

...but I’m off to the gym instead! #earlybird #motto #gymtime

In the frame Aidan Darcy from Toni&Guy Clarendon Street, Dublin, snaps away

SNAP AND SEND Want to give us a snapshot of your hair world?

Tweet us @creativeheadirl

With the L’Oréa l Young Colouri st crew in London

As ea ch year pa sse s it open s a bla nk pa ge – a ne w ch apter to your life

‘Let it snow’ editorial in Stellar magazine, hair by me

Regra m from @saibh egan! Behind the scenes of our ‘Metal and dust’ editoria l in Jute Maga zine

My Ireland L’Oréa l Young Colouri st win was on Toni&Guy's Christm as cards!

To-do list the hottest happenings this month and next…

27 March

20

TRUE VISION

It’s the photographic entry deadline for the Wella Professionals TrendVision Award 2015.

The International Final will be held in Berlin – as Wella celebrates its 135th birthday in its home town.

For an entry pack, call 01 416 0900

29 March

IT’S THE BIZ

Hightail it to the RDS Dublin for the Schwarzkopf Professional Irish Hairdressing Business Awards – rewarding business acumen in the industry.

Tickets are available at ihbawards.ie

13 April

We’re cute though! @sineadtrainer #selfie

COLOUR COURSE

Sharon Byrne will be taking the helm at Essential Salon’s Dublin premises for a crash course in colour – Konfident Kolour with Keune, to be precise.

The foundation-level course costs €99.

Call 061 212 028 or see essentialsalon.ie CREATIVE HEAD IRELAND

WITH FREE ACCESSORIES, IT’S WORTH ITS WEIGHT IN GOLD For a limited time only, your clients can purchase a ghd V gold classic or max styler, paddle brush, heat protect spray and sectioning clips for just €145 - the usual price of a styler alone, saving over €36! To find out more about the limited edition ghd V gold kits, contact your ghd account manager or call +44(0)1924 423400.

AW1839 UK_GWP SP AD_220x285mm_CH IRELAND.indd 1

06/02/2015 14:18

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CREATIVE HEAD IRELAND

#CHedit

BIG IDEA

TANGLE TEEZER

Blow-Styling Hairbrush IT’S PERHAPS THE MOST common complaint in the salon chair: clients despairing at the fact they cannot recreate that blow-dry brilliance at home. The answer to their prayers may have just arrived, courtesy of the man who’s revolutionised hairbrushes once already!

Shaun P, inventor of the now iconic Tangle Teezer, has created a brush that can deliver faster drying, volume, shine and a professional smooth finish. “The technology is in the teeth,” reveals Shaun, allowing for free-flow tension and the removal of excess water, leaving the hair ready for the dryer. There’s no dragging, no pulling, and the teeth also help to smooth down the cuticle, encouraging sparkling shine. “This will be a talking point, a conversation starter,” he adds.

“It doesn’t look like anything you’ve seen before.” Could this mean the end of those bicep-building stretch blow-drys for stylists? One thing’s for sure, the brush will be a boon for retail – the promise of a smooth, professional-style finish that clients can do for themselves, for under €27? Prepare that extra shelf space now…

The Tangle Teezer Blow-Styling Hairbrush is available in a full paddle (€26.49 RRP) and a half paddle (€23.95 RRP). For more details, contact ESS on 061 212028 or visit tangleteezer.com

CREATIVE HEAD IRELAND

23

TIME TO SHINE

24

CREATIVE HEAD IRELAND

WITH JUST A FEW WEEKS TO GO UNTIL THE SCHWARZKOPF PROFESSIONAL IRISH HAIRDRESSING BUSINESS AWARDS, JUDGING IS UNDERWAY AND VOTES ARE BEING COUNTED – WILL YOU TAKE HOME A PRIZE? TIME FLIES when you’re counting down to one of the biggest events in the hair industry calendar – the Schwarzkopf Professional Irish Hairdressing Business Awards – which will take place on 29 March in the RDS in Dublin.

Hairdressing is an incredibly creative industry, something that becomes clear when witnessing the showmanship and sheer artistry demonstrated at any number of awards ceremonies throughout the year, but it must also strive to be a smart, savvy business.

It’s this side of things – the nuts and bolts, bricks and mortar business of salon ownership – that the Schwarzkopf Professional Irish Hairdressing Business Awards strive to recognise, rewarding salon owners and stylists whose business sense shines alongside their talent.

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25

AFTERNOON DELIGHTS

Errol Douglas

Lorraine Keane

Russell Barker

THIS YEAR HAS SEEN A RECORD NUMBER OF ENTRIES FOR ACCOLADES IN A VARIETY OF CATEGORIES, ALL GEARED TOWARDS RECOGNISING AND REWARDING BUSINESS ACUMEN, FROM MARKETING TO CUSTOMER CARE AND SALON DESIGN IT’LL BE SECOND time’s a charm for IFTA-nominated Irish broadcaster Lorraine Keane (pictured left), who will act as official host and master of ceremonies for the 2014/2015 Schwarzkopf Professional Irish Hairdressing Business Awards – Lorraine first performed the duty at the second-ever ceremony in 2004.

And she won’t be the only golden ticket – hair superstars Errol Douglas and Russell Barker will sit on this year’s judges’ panel. Salon owner Errol was presented with an MBE in 2008 for services to hair and is the president of the Fellowship for British Hairdressing.

Russell Barker is a director at Mahogany Hairdressing. He has won numerous creative and business awards and is an ambassador for Schwarzkopf Professional.

With a sit-down lunch and awards in nine categories, the Schwarzkopf Professional Irish Hairdressing Business Awards promises to be a day of recognition, inspiration and, above all else, pride. Will you be there?

“WINNING REALLY ENCOURAGED OUR TEAM AND GAVE THEM A REAL BUZZ TO DO MORE. IT ALSO MAKES OUR CLIENTS AWARE WE STRIVE TO BE THE BEST IN THE INDUSTRY.” PAUL MEEKIN OF PARTNERS HAIR AND BEAUTY – WINNER, IRISH TATLER’S READERS’ CHOICE AWARD 2013 AND SOCIAL RESPONSIBILITY AWARD 2013

26

CREATIVE HEAD IRELAND

DIVIDE & CONQUER

CONNAUGHT/DUBLIN/ CUSTOMER CARE AWARD OPEN TO all salons. Delivering first-class customer LEINSTER/MUNSTER/ service as second nature, all the small touches are considered, extra services and added value offered ULSTER/NATIONAL at every turn. If this sounds like your salon you could be our Customer Care award winner.

SALON OF THE YEAR Is your salon simply the best? Have you got from technical excellence, customer MARKETING SALON AWARD everything service, retail and out of salon activities down to a Open to all salons. Print, word of mouth, social media, whatever you do to market your salon, Schwarzkopf Professional wants to know about it!

RECEPTION/ FRONT OF HOUSE AWARD Open to all salons who can demonstrate that their

reception team is the best around. Schwarzkopf Professional wants to know what makes them stand out from the crowd and just how they do it.

SALON DESIGN AWARD Open to all salons that can show a stunning and

unique salon interior. If your salon wows from the outside in, then this is the award for you.

TRAINING AWARD Open to a salon that has a staff training strategy in place. If developing and educating your team is a focus and strength for your salon then impress the judges with your training excellence to be in with a chance of winning.

WEBSITE OF THE YEAR OPEN TO any salon with a website. At the first

stage of judging, five members of the public will be given the salon name and postal address, to see how easy the site is to find. For the second stage, judges will be given the web address to assess site content and user-friendliness.

SCHWARZKOPF RETAIL SALON OF THE YEAR Open to any salon that stocks one or more

fine art? If so, these regional salon categories are your chance to shout loud and proud about what you do best. This category is open to anyone with up to five salons but the entry should be based on just one salon. Dublin Salon of the Year entries should be from any salon located in the county or city of Dublin only. The winners from each region are automatically put forward to compete against one another for the overall National Salon of the Year 2014 title.

DUBLIN/LEINSTER/ CONNACHT/MUNSTER/ ULSTER/NATIONAL TRAINEE OF THE YEAR Got a shining star in the salon?

That trainee who’s always up for the extra responsibility, looking for all opportunities, learning everything from everyone? Then encourage them to enter Trainee of the Year.

Open to any trainee who has been in training for a minimum of 12 months and a maximum of four years up to the end of June 2014.

The entry should be put together and submitted by the trainee themselves, but with the help and input of the salon owner/manager. You can enter more than one trainee per salon. The winners from each region are automatically put forward to compete against each other for the overall national trainee of the year 2014 title.

Schwarzkopf Professional retail lines and where the Schwarzkopf Professional products account for at least 50 per cent of total retail turnover.

THE SCHWARZKOPF PROFESSIONAL IRISH HAIRDRESSING BUSINESS AWARDS TAKES PLACE ON 29 MARCH AT THE RDS, DUBLIN. TICKETS ARE ON SALE NOW, VISIT IHBAWARDS.IE CREATIVE HEAD IRELAND

27

Lee Stafford

Scene

THE HOTTEST EVENTS EVERY MONTH – GET YOURSELF SCENE!

DREAMS OF Mandalay WITH 9,000 HAIRDRESSERS attending and 275 models on stage at the Mandalay Bay Hotel in Las Vegas, the 2015 Redken Symposium rocked Sin City. It was a truly global crowd gathered in the entertainment capital, and UK favourites Lee Stafford, Andrew Barton, Tracey Gallagher and Kelly Scott were among those flying the flag on stage. In a spectacular opening event, Blonde Idol received a rock and roll makeover, with models roaring onto the stage on motorbikes. Pureology went a little Mad Men with a ’60s vibe, Zou Bisou Bisou soundtrack and jiving models astride Lambrettas, while creative director Guido Palau was celebrated with a nod to the Fashion Week styles he creates each season at dozens of shows.

There were previews of new products and lashings of education to boot. The desert has never been so much fun.

28

CREATIVE HEAD IRELAND

Tracey Gallagher

A Career with style Ireland’s Premier Hairdressing Academy!

6 Month Finishing Course Qualify Now! Refresher Course Update your skills!

Andrew Barton

Kelly Scott

ENROLLING NOW! “Attending the 6 Month Finishing course has transformed the career I have today.

The standard of training provided is second to none which normal apprenticeships could not offer me. They brought fun and life to something that I already love to do!”

Amy Murphy DOWNLOAD OUR BROCHURE: WWW.ROBERTCHAMBERS.IE CONTACT US FOR AN INTERVIEW: ACADEMY@ROBERTCHAMBERS.IE GRAFTON ST, D2 / UPPER LIFFEY ST, D1 TELEPHONE: 01 6771323

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31

GREAT

heights IRELAND’S INAUGURAL Salon Owners Summit brought together 180 of Europe’s top salon owners, entrepreneurs and industry veterans for a series of talks on how best to market your business in an increasingly digital age. Organised by Phorest Salon Software, speakers included the Fantastic Hairdresser’s Alan Austin Smith, who asked ‘Is your marketing working?’; a forum of industry leaders comprising Dylan Bradshaw, Waxperts’ Ellen Kavanagh, Nigel Kenny, Celia Rose and Lilac Miller in conversation with Phorest Sales Director Sue Maguire; entrepreneur and author Niall Harbison on best use of social media; and Phorest chief executive Ronan Perceval on how to increase the frequency of client visits.

The event, which was a first for hair and beauty in Ireland, took place in the Bord Gais Energy Theatre in Dublin and provided mountains of inspiration for salon owners and senior staff from across the country, and beyond!

30

CREATIVE HEAD IRELAND

OF A R E YOU A

VOL U M E ARTISAN?

Enhance your clients’ natural hair with our world renowned hair extensions.

Join the Artisans and become a Certified Great Lengths Extensionist.

Contact our education experts on training@greatlengthshair.co.uk

W W W.G R E A T L E NG T H S H A I R .C O.U K

GO BIG

BIGGER IS ALWAYS BETTER – THAT’S WHY YOU NEED THE NEWEST PRODUCTS FROM BACKSTAGE FAVOURITE OSIS+ SESSION LABEL BY SCHWARZKOPF PROFESSIONAL

PEEK BEHIND THE scenes at S/S15 shows such as Vera Wang and Alice + Olivia and you’ll see a wealth of sleek black and silver bottles, gripped by some of the most creative stylists backstage. OSiS+ Session Label from Schwarzkopf Professional was unveiled two years ago to inspire and equip busy, fashion-savvy stylists both in and out of the salon… and now the line-up of essential products has just got bigger!

Bouncy, voluminous locks are a regular fixture on the runway – and an obsession with thousands of fine-haired clients across the land. They think big and want their hair to look big – OSiS+ Session Label can build their tresses up to new heights with two exciting new launches.

Session Label Volumizing Root Spray Mousse is the foundation fine hair needs. It provides instant root lift, grip and body in the lengths and outstanding shine with different levels of hold – simply layer it up to boost the body! The more you apply, the stronger the hold... yet there’s no crispy feeling that clients hate, just fabulous, weightless volume to help add a bit of bounce to their day.

For those who need a little more TLC, offer Session Label Plumping Lotion. It’s the ideal little helper to build up long-lasting, volume while infusing hair with much-needed moisture to even out porosity. So clients will get gorgeous and glamorous volume with a healthy, almost velvety feel.

Whatever your catwalk-inspired styling needs, you’ll find the perfect product with OSiS+ Session Label from Schwarzkopf Professional – and one that fans can take home to big up their look again and again!

Do you think big? Get your hands on the new additions to OSiS+ Session Label from Schwarzkopf Professional, call 01 404 6424 or visit schwarzkopf-professional.ie 32

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DO FREEBIES PAY?

WE ASK SALONS IF THERE’S VALUE IN OFFERING FREE HAIRDOS AND SPECIAL OFFERS TO CELEBRITIES, AND SEE HOW YOU TOO CAN GET A PIECE OF THE ACTION

CREATIVE HEAD IRELAND

35

DO FREEBIES PAY? YOU CAN’T TURN A CORNER – metaphorically speaking at least – online without bumping into a salon selfie. Maybe it’s Rosanna Davison having her extensions redone by Ceira Lambert; or stylist Courtney Smith having her nails touched up by Pamela Laird.

These updates are essentially advertisements, with a wellknown fashion expert sharing insider knowledge with loyal fans and followers. Ten years ago, magazines would write articles about where the TV3 Xposé hosts went to get their roots touched up; today it’s on social media for all to see.

For big salons, inviting stylists, TV presenters and Fair City cast members for the free-of-charge five-star treatment is no big deal. These guys are seeing scores of clients every day and have the huge teams and even bigger premises to show for it.

However, for a smaller salon – seeing fewer than 20 customers a day with a team of three and large overheads to reconcile – the idea of offering an free service, sometimes taking as long as three or four hours, can seem daunting. What can you expect in return – and will it be worth it?

PR maven Andrea Horan believes the benefits are clear.

“Offering discounted rates to press and VIPs is a great way of getting them through the door and introducing them to what your salon has to offer,” she says.

Andrea has a point; in an increasingly saturated market, it can be tough to get your salon on the radar of the right people – social influencers, media power players – whose influence can boost footfall to your salon and introduce you to a wider audience. But it can be a tricky balancing act – offering discounts and freebies to those you hope will help spread your message without any guarantees that they’ll so much as ‘check in’ on Facebook could see you devaluing your brand.

“You don’t want to be known as the type of salon people go to just because it’s free,” she explains. “The key is to offer discounts as a way to showcase products, techniques and the vibe of your salon. If you make sure your treatments are worth paying for, people will come back – discount or not.”

What about coverage, then? Is there a way to guarantee your offer won’t come to zero? Not really, says Andrea; it’s a goodwill gesture, and one that must be made without conditions. “I don’t think it’s ethical to expect coverage from media in return for freebies. You don’t want to get to the point where freebies and discounts feel like bribes or sweeteners, and then be disappointed if the coverage doesn’t come through.”

That’s all well and good for a salon offering free blow-drys or restyles, but what about bigger ticket items? For Great Lengths Ireland, complimentary extensions applications, or even discounts, are carefully considered.

“First we decide whether the person requesting them is ‘on-brand’,” says Chris King, head of education for Great Lengths. “It’s really important that we feel well-represented

36

by that person – especially when we’re endorsing them by giving them our product.

“Then we have a look at their Twitter followers. How many do they have? What audience can we reach if they post a tweet endorsing the brand with a before and after picture? Will they agree to let us issue a press release and to share at least one post on Twitter, Instagram and Facebook?”

It’s not a decision to be entered into lightly – for Great Lengths Ireland the outlay is considerable. It’s a similar story for salons thinking about offering colour, extensions or regular cutting services: when the product is high value, it might be time to consider making a formal arrangement with the person in question.

Worth bearing in mind, too, is the fact that not only are you giving a product or service to an individual – you are aligning your salon and your brand with that person. So, for example, Ceira Lambert’s reach has grown exponentially due to the influence of the women who come to her for services; she has been strategically placed in a particular space, one populated by Irish models and celebrities and, ultimately, a space a lot of Irish women would pay big money to be a part of.

“The return isn’t always visible financially,” says Chris King. It’s not as if a day after a positive tweet from a recipient of a full head of Great Lengths Ireland extensions the salon in question is always inundated with bookings.

The effect can be more subtle. He adds: “The return is there in terms of brand awareness and profile building – especially for the salon that applied the extensions.”

Andrea Horan agrees – it’s not always about recommendations that result in immediate bookings. “Within the beauty industry, people look to influential individuals for recommendations of products and places to try,” she says. “It’s good to have your salon at the top of the experts’ minds, especially if they’re ‘checking in’ and using Instagram from your salon – showcasing the place to their followers.”

CREATIVE HEAD IRELAND

Previous page (clockwise from top left): @anouskapb: A day of pampering has left me with huge lashes and nails! #christopheyecouture @georgiasalpa1: Back to brunette!

Thanks to @ceiralambert for applying @goldfeverhair styled by @mauriceflynn @hollycarpenter: Love my new #GreatLengths @hollykatewhite: Thank you @brownsugardub for my glam @lenalenaxxx: @ceiralambert @greatlengthsireland :-D @RosalindLipsett: Is selfie Saturday a thing? Getting involved @goldfeverhair @VogueWilliams: Seriously good glam squad last night! thank you @michaeldoyler @makeupbyashleyorourke @corinagaffey X @RozannaPurcell: The hair @goldfeverhair @ceiralambert @rosieconxxx: Mondays #makeup #makeupartist #greatlengths @Rosanna_Davison: Good morning #Mauritius @goldfeverhair @LisaMadden92: @ceiralambert I cannot get over how amazing my @goldfeverhair is! @makeupfairypro (Joanne Larby): Thanks to amazing @fionakillion from @easilockshair @ceiralambert: Stunning @karenagraham #hairextensions #redken #ceiralamberthairextensions @laurenbejaoui: Utterly obsessed with my new #mink eyelash extensions from @empowermakeup @pipsypie: Thank you @ kimosullivan_proartist for working your magic @thebtyparlour: We are so in love with @lynnkelly_ @greatlengthsireland

GET IN ON THE ACTION THE OPPORTUNITY is there for all salons to increase their brand awareness, if you think strategically. Ireland is small, right? So think about clever ways that you can reach out to VIPs, celebrities and members of the media.

EVERYBODY NEEDS GOOD NEIGHBOURS Is there a TV presenter who was born in your local area? She has to come home every now and then, so why not drop her a line inviting her in for a blow-dry while she’s in town?

UPDATE YOUR EVENTS CALENDAR Is there a horse racing festival on nearby soon? How about a big beauty conference, or a blogger’s workshop? Think about who is likely to attend and drop them a note inviting them in for a visit.

DON’T MAKE DEMANDS The first approach should always be supernice: think of this as your first meeting, during which you’re trying to impress.

Be really friendly, invite them to come in, tell them you’re a big fan (flattery always works). When they arrive and while you’re giving them the five-star treatment, ask if they’d consider sharing their visit on social media – you’ll be able to gauge by their tone whether this is something they’d be open to. Just ask nicely!

MAKE THEIR EXPERIENCE MEMORABLE Don’t put your staff on edge by going on and on about the impending visit, but do let them all know who’s coming in, and remind them that everything should be ship-shape.

DON’T GIVE THEM THE HARD SELL This is about showing them how great your salon is, not telling them. Give them your best possible treatment, but try to act normally: chat away like you would with any other client.

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SUMMER PREVIEW! THE NEW GOLD AND COPPER I SHADES BY TIG UR LO O T© H IG R COPY CH WILL LAUN IN MAY

SUMMER LOVIN’

ADD A RAY OF SUNSHINE TO YOUR CLIENTS’ HAIR THIS SUMMER WITH NEW GOLD AND COPPER SHADES BY TIGI COPYRIGHT©OLOUR

We all love that just-back-from-our-summer-holiday feeling and we love our golden skin and sun-kissed hair even more.

So what if you could give your clients gorgeous, sun-streaked hair all year round?

Developed by the TIGI Creative Team, the new TIGI copyright©olour gold and copper shades are the perfect way to maintain and enhance summer hair. Flattering to all complexions and adding high-impact shine, these rich new shades are bound to be hugely popular, even when the last rays of summer diminish.

TIGI copyright©olour has created one new permanent creative shade, and an impressive five new demi-permanent, ammonia-free gold and copper gloss shades for those

who don’t like to commit. The permanent shade is ideal for creating beautiful, golden blonde tones, while the five demi-permanent hues are excellent for fundamental applications and toning pre-lightened hair. They can also be used to refresh the lengths and ends of corresponding TIGI copyright©olour creative shades.

“The new gold and copper shades give a radiant, high-shine finish. We always aim to give colourists the freedom to tailor the desired result and with these new shades colourists can create classic, creative and multi-dimensional looks that will flatter every client,” says Christel Lundqvist, global technical creative director for TIGI. “This is the dream of having summer hair all year round.”

Make it an endless summer with TIGI copyright©olour gold and copper shades.

To find out more, call +44 (0)844 844 0944 or visit tigicopyrightcolour.com

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CREATIVE HEAD IRELAND

CREATIVE HEAD IRELAND

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CALL FOR

BACKUP WHETHER YOU’RE A TOP COLOURIST OR JUST STARTING OUT, YOU NEED A STRONG COLOUR RANGE BEHIND YOU. DISCOVER HOW TIGI COPYRIGHT©OLOUR CAN SUPPORT YOU AT EVERY STEP AS A COLOURIST, your creativity is limitless.

Your ability to see colour in new and varied ways is what makes you brilliant at what you do. But have you ever felt hemmed in by your colour range? If you believe that your creativity knows no limits, but your colour range does, it’s time to shake things up.

TIGI copyright©olour never fails to inspire the colourists that use it. Whether you want to win clients by creating classic, sumptuous shades or break new ground with edgy, dynamic, fashion-led hues, TIGI copyright©olour can do it all.

Andrew Collinge was one of the first salon groups to switch to TIGI copyright©olour and now his colour business has gone from strength to strength. And because TIGI copyright©olour knows how much colourists love to get their hands on new shades, it brought in one of the world’s best colourists, Christel Lundqvist – now TIGI global technical creative director – to work closely with its talented team of colour research specialists to build the colour portfolio.

This range of shades offer everything a salon needs, from its superb range of Gloss colours and full-colour creative Permanent shades to the Mixmaster pure tones for the creation of bespoke colours. To complete the range there’s Lift, a high-lift crème emulsion, and five Activators.

“You truly can’t beat the ease of use and performance,” says Christel. “And the toners

are fantastic – they’re my hero products.”

Of course, it’s not just about the range.

With Anthony Mascolo guiding the imagery for salon posters and merchandising, TIGI copyright©olour is one good-looking brand. There’s also an extensive range of educational tools to support your team in-salon and at the TIGI Academy. For example, the colour education programme, developed to run in TIGI Academies across the globe, has become exceedingly popular with colourists at all stages of their careers, providing advice on growing a loyal clientele, technical expertise and creative input.

Fundamental and Classic Colouring is for colourists just starting out, while Creative Colouring is for advanced hairdressers.

But the most popular course is Creative Consultation and Creative Consultation 2 – this unique programme focuses on building the credentials of the salon colourist, concentrating on understanding the link between skin tones, complexion and eye colouring when selecting the perfect shade for a client. It also gives you information on growing a successful column and an emphasis on utilising fashion trends and knowledge to give the perfect consultation.

So, if you’re looking for new ways to let your creativity run free while being supported by a brand that you know will never let you down, it’s time to call for backup with TIGI copyright©olour.

Get the right backup for your colourists now with TIGI copyright©olour.

To find out more, call +44 (0)844 844 0944 or visit tigicopyrightcolour.com

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CREATIVE HEAD IRELAND

Ch ris tel Lu nd qvi st

“I h a TIG ve be I co e pyr n blow igh t©o n aw a lou r, w y by t e re he s ANT u cei HON ved ppor YL ABA fan t I’ve N, O tas WN tic recei ER OF ved sup ANT .

HON p o rt in From YL ABA clu NH din the m OM E IN ga o WA TIG ment NDS WO I co w RTH lou e too , UK r ed k uca on tor”

CREATIVE HEAD IRELAND

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CREATIVE HEAD IRELAND

MOTHER OF

pearl It’s time for colour to take centre stage – with IGORA Royal Pearlescence by Schwarzkopf Professional BLAME BURBERRY if you must – or perhaps Mulberry, House of Holland or Mary Katrantzou – for the influx of pearly pastels. It was at London Fashion Week S/S15 that the first signs of a new colour horizon were spotted – a lilac sweet-wrapper trench coat here, a soft-sheen pink leather skirt there.

It doesn’t take long for fashion trends to filter through to the salons and, this spring, Schwarzkopf Professional is bringing those mother-of-pearl tones – first seen on Jourdan Dunn, Malaika Firth and Cara Delevingne – home to the salon with IGORA Royal Pearlescence.

Eight new shades combine expressive, vibrant colours with muted, matte undertones – think elegance with a subtle yet futuristic edge.

There’s a new signature service, too. It’s a simple, intuitive and creative technique that allows you to broaden your blonde service spectrum for on-trend pearlescent multi-tonal effects, ranging from subtle to striking.

What’s more, these pastel tones can now be created on darker tones up to base six – a first for pastel, pearlescent shades. Choose from two fashion shades, two lift and tones and four pastels – and show your clients that the future of colour starts in your salon.

Let your clients’ colour shine through with IGORA Royal Pearlescence by Schwarzkopf Professional.

To find out more, call 01 404 6424 or visit schwarzkopf-professional.ie CREATIVE HEAD IRELAND

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0S WITH OES BACK TO THE ’7 G AL N IO SS FE O PR SCHWARZKOPF LAXED OKS, PRODUCING A RE LO AL TI N SE ES M O HIPPI GLAM FR TOUCHABLE TEXTURE A D AN S ES N FT SO RENGTH IN SILHOUETTE WITH ST T

BY SIMON EMMET PHOTOGRAPHY

HAIR Schwarzkopf Professional global ambassadors Tyler Johnson and Lesley Jennison, with regional ambassadors Damian Carney (US) and Rossa Jurenas (Canada). Assisted by Liv Holst and Anne Henrichsen. CREATIVE DIRECTION Steve Hogan.

MAKE-UP Loni Baur. Assisted by Caroline Torbahn. STYLING Lucy Manning. Assisted by Helen Searle

SPLASHES OF COLOUR INTERRUPT BROODING BLACK AND WHITE, AS THIS STYLIZED SHOOT FROM THE ROBERT CHAMBERS ARTISTIC TEAM SENDS CLASSIC CUTS INTO A NOIRISH FUTURE

SIN CITY

PHOTOGRAPHY BY BRENDAN DUFFY

HAIR Robert Chambers Artistic Team: Tamar Chambers, Dermot McHugh, Aaron Keegan, Eduardo Perez and Thiago Carvalho. MAKE-UP Frances Galligan. STYLING Alison Conneely

LAST WORD

A SLICE OF LUXURY IF YOU’RE SERIOUS ABOUT GROWING YOUR COLOUR CLIENTELE, YOU MUST DELIVER THE FINER THINGS IN LIFE, ARGUES JOSH WOOD

AS COLOUR IS MY PASSION, driving colour in my Atelier is of paramount importance. I see my clients want more choice, for example, I have seen the organic segment boom, and in fact it’s grown by 18 per cent. More people want products that are ‘free-from’. With the luxury beauty market growing by seven per cent and six out of 10 women agreeing it’s worth paying extra for better quality hair colour the time is now for salons to act and do it quickly. The ability to find information at a touch of the fingertips means clients are more educated than ever before so its the ideal time to ensure you are able to offer services that answer that need.

A survey carried out by Wella Professionals found that three out of four women said they were more likely to return to hairdressers who offer premium colour services. However, only one out of five clients regularly received bespoke blended colour. The study revealed more than one in five consider their hair colour the most important investment in their appearance and for 45 per cent, having perfect hair every day is more important than owning luxury items such as a designer gown.

It’s clear from what we see in fashion that personalised products are everywhere, from Burberry’s monogrammed shawls to Apple’s iPod engravings. However, limited availability and high price tags mean that for the vast majority of women, this is not a feasible option for everyday life. With the launch of Couture Colour from Wella Professionals, it is possible for clients to indulge in a slice of the couture lifestyle every day. I need to react to these wide sweeping trends in my business to stay on top of where the industry is going, which means I can capitalise on new services. I’ve been working with Wella on the launch of its Couture Colour Services. The Couture Colour consultation materials from Wella Professionals provide colourists with the tools to enable them to create amazing results while driving loyalty and encouraging WANT clients to upgrade their services.

TO WIN...

By upgrading your client experience you can make ...an exclusive day with Josh Wood? Wella clients feel valued and then they’ll be more likely to fessionals is offering 10 Pro want to spend – increasing your colour business. visit his colourists the chance to and Atelier and get up close panel personal with him and a Josh Wood is Wella Professionals global creative ail of experts. For more, em director for colour, owner of the Atelier and co-founder wellacomms.im@ of Cheeky Hair by Josh Wood pg.com 50

GROW YOUR COLOUR BUSINESS UP TO 10%* INTRODUCING NEW

COLOUR SERVICES • Bespoke business consultation from our experts on the best way to grow your colour business • Wella‘s most exquisite, luxurious & innovative hair colour products enabling you to create the most desirable looks for your clients • Innovative training programme to help elevate your stylists to the next level of Colour consultation & service FOR MORE INFORMATION, CONTACT YOUR WELLA PROFESSIONALS ACCOUNT MANAGER OR CALL 01 4160900 *Based on charging minimum €5-€10 more per Colour service. Based on 50% or more of customers using this service. Specific business case over 6 week period.

For specific details on the business uplift for your salon please talk to your Wella Account Manager

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