Creative HEAD Ireland March 2017

€7.50 MARCH/APRIL 2017

In print•online•everywhere!

IRELAND

MARCH/APRIL 2017 CREATIVEHEADMAG.COM

HIGH RISE New season, new opportunities to build a bigger, better business

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Others Tone

WE HARMONIZE Introducing Evolution of the Color3 HARMONIZERS, an exciting new range of 4 revolutionary post-bleach toners that instantly neutralize undesired tones to deliver an even colour, while lifting at the same time.

Talk to your ALFAPARF Milano representative for more details, or call +353 45 856 490.

www.alfaparfmilano.com

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Editor’s letter

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22

42 SPRING IS A time for new beginnings – so it gives me great pleasure to introduce myself as the new editor of Creative HEAD Ireland. This issue is packed full of advice and inspiration to spring-clean your salon and keep your business blooming. New season trends also make an entrance – from the soft shapes created by the Wella Professionals Style Council photoshoot on page 38 to futuristic cuts in Alan Keville’s collection on page 42. Then you can shake up your supplies with our guide to wholesalers on page 34, which are an easy and economical way to stock your salon – not to mention the expertise and training that go along with them. And make sure you turn to page 22 to find out how to enter Creative HEAD’s Most Wanted Awards, where there are two categories for Irish hairdressers – could it be your time to shine?

Anna Samson Editor

anna@alfol.co.uk Creative HEAD Magazine 04

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@creativeheadmag

creativeheadmagofficial

@creativeheadmag CREATIVE HEAD IRELAND

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3-STEP THERAPY FOR HAIR

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2

The Ultimate Scalp Protection for Maximum Comfort during salon treatments.

Protects and permanently repairs hair from within.

20% increase in hair strength.*

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Introducing THE HAIR SUPPORTERS, a revolutionary new luxury therapy from ALFAPARF Milano containing BIOMIMETIC QUATERNIZED KERATIN, a ground-breaking active ingredient that provides targeted, permanent repair to the most damaged areas of the hair surface. Your client’s HAIR now has the SUPPORT it needs to look and be its radiant best!

Seals cuticles to boost shine.

21% increase in hair elasticity.*

m te nd s sy lp a y ar sca re ! n s tio ete e ca ent u ol pl br tm v m fi a Re co air tre r h g fo rin u d ASK YOUR ALFAPARF MILANO REPRESENTATIVE ABOUT HOW WE CAN SUPPORT INCREASED CLIENT SPEND IN SALON, OR CALL 045 856 490.

WWW.ALFAPARFMILANO.COM

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22/07/2016 16:17

March/April 2017

WHAT’S INSIDE

38

€7.50 MARCH/APRIL 2017

In print•online•everywhere!

MARCH/APRIL 2017

WHOLESALERS

The one-stop shops that are changing the way you stock your salon

HIGH RISE

CREATIVEHEADMAG.COM

34

IRELAND

New season, new opportunities to build a bigger, better business

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ON THE COVER

20/02/2017 16:52

Hair by Alan Keville for Hair. Styling by Amy Leonard.

Make-up by Paula Callan. Photography

by John Rawson

18 INTERIORS

FASHION

Sitstil in Dublin has created a sanctuary from the busy streets

Wella Professionals Style Council is bursting with tantalising tones and textures

EDITOR ANNA SAMSON

CONTRIBUTOR BETH DAVIE

SPECIAL PROJECTS MANAGER JOANNA ANDERSEN

ART DIRECTOR NICK JABBAL

ADVERTISING ANNA SAMSON LAURA TUCKER

EDITOR IN CHIEF AMANDA NOTTAGE

CHIEF SUB EDITOR ADAM WOOD

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PUBLISHER CATHERINE HANDCOCK

Creative HEAD Magazine

Creative HEAD is printed on paper certified as being from sustainable sources using only vegetable-based inks. Printed

by Buxton Press, Print Week’s Printing Company of the Year.

WRITE TO US AT:

Creative HEAD Ireland is published 6 times a year by Alfol Ltd. Creative HEAD is a registered trademark. No part of this magazine may be reproduced without prior permission of the publisher. All information correct at time of going to press. Printing by Buxton Press.

Creative HEAD Ireland 21 The Timberyard, Drysdale Street, London, N1 6ND +44 (0)20 7324 7540 anna@alfol.co.uk

@creativeheadmag

@creativeheadmag CREATIVE HEAD IRELAND

20/02/2017 16:54

S T O P T H E S H OW It’s not just clients who can steal the limelight with Great Lengths. Certified stylists get the chance to shine too by entering the Great Lengths Ireland bi-annual awards.

† Set exceptional standards with colour, volume and length.

Harness the creative potential of our 100% human hair extensions to earn your place in the spotlight.

Our VIP judges long to see classic, bridal and avant-garde locks that captivate. So what are you waiting for?

Create the one that turns heads.

† I F Y O U A R E A G R E AT L E N G T H S C E RT I F I E D S T Y L I S T E N T E R YO U R F I N E S T C R E AT I O N BY 2 4 T H M A R C H A N D Y O U C O U L D WA L K AWAY W I T H FA R M O R E T H A N AC C O L A D E S , A D M I R AT I O N A N D A D O R I N G C L I E N T S .

F I N D O U T H OW T O E N T E R O R B E C O M E A G R E AT L E N G T H S C E R T I F I E D S T Y L I S T AT G R E AT L E N G T H S H A I R . C O . U K

The edit THE NEWS AND KNOW-HOW FROM YOUR INDUSTRY

SMALLER SALONS DOWNBEAT ABOUT BUSINESS GROWTH A RECENT STUDY has revealed a sharp divide between small and medium-sized firms on their business outlooks, raising concern for the survival of micro salons, with fewer than five employees.

Fewer than half of microbusiness owners expect their company to grow over the next two years, compared with almost threequarters of larger scale SMEs, according to a new report by Albion Ventures, independent venture capital investors in the UK. The fourth Albion Growth Report, which is based on interviews with 1,000 SMEs, looks at what creates and impedes growth, with 57 per cent of SMEs expecting to register an increase in productivity in the next 24 months compared with 33 per cent of micro businesses.

In addition, finding skilled staff was a top concern for companies with more than five employees, while cash flow and red tape were the biggest concerns among microbusinesses.

“As a small business owner I am finding it easier to perform with fewer staff numbers and a small shop unit,” explains a salon owner from Tullamore, Co. Offaly. “Our salon was once larger – we downsized on purpose so we could become more streamlined and efficient, as we felt all profits were going into keeping the large rents and salaries paid rather than ourselves.”

The salon owner, who wished to remain anonymous, continued: “We found it easier to source a smaller premises, where rents were more negotiable.

“Staffing is no longer an issue as before we had to keep everyone on a one rate policy due to the number employed, now we are more flexible than before and can offer higher salaries due to lower overheads.”

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Most Wanted is open for Irish entries!

IF YOU’RE TOP Irish hairdressing talent then we want to know you, meet you and reward you! Enter the Most Wanted awards now, and come this September you could be on stage accepting one of the most coveted prizes in the industry.

Creative HEAD’s Most Wanted awards celebrate the finest talents in hairdressing, rewarding phenomenal creativity and business innovation, as well as remarkable teamwork and exceptional customer service.

Once again there are two Irish categories to enter – Exceptional Stylist sponsored by Schwarzkopf Professional, and Supreme Team sponsored by L’Oréal Professionnel.

Terry McGovern, commercial director of L’Oréal Professional Products Division Ireland, said: “2016 was the first time that the Most Wanted awards had categories that were specifically for Irish salons to enter, which created such a huge buzz. It was incredible to see such a high calibre of Irish hairdressers as finalists for the Supreme Team award and the Exceptional Stylist award, so I’ve no doubt that the number of entries will grow 10-fold this year!”

Martin McAllorum, head of sales for Schwarzkopf Professional in Ireland, added: “Schwarzkopf Professional is very excited to sponsor Most Wanted Exceptional Stylist for Ireland as it gives the unbelievable talent we have here a platform to showcase their talent to the industry’s wider audience. Ireland consistently produces world class stylists and I look forward to seeing this proven again with this year’s competition.”

Last year the inaugural Exceptional Stylist award was won by Dylan Bradshaw of Dylan Bradshaw in Dublin, while Ikon Hair Design in Cork took home the Supreme Team prize. The awards culminate in a glittering Grand Final, taking place on 4 September in London. The deadlines for entries is 15 May. For details on how to enter, turn to page 22 or visit creativeheadmag.com/mostwanted

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www.milkshakehaircare.ie

only available at professional hair salons.

NATURAL BEAUTY Only milk_shake® combines milk and yogurt proteins with rich vitamins from fruits and nature for beautiful, healthy hair. The patented vitamin complex Integrity 41* protects hair color from fading and special conditioning agents soothe and condition the scalp and hair for a perfect result.

Integrity 41* –– Helianthus annuus, sunflower seeds hydro-glycolic extract.

Discover beautiful hair with milk_shake the natural way to treat your hair. ®

For more info on milk_shake® please call 0044 (0)1392 365177 or email info@milkshakehaircare.co.uk

#CHedit

L’ORÉAL PROFESSIONNEL UNVEILS NEW FACES FOR 2017 L’ORÉAL PROFESSIONNEL has revealed two new ambassadors for 2017: Hailey Baldwin (pictured right), daughter of actor Stephen Baldwin, and Taylor Hill (left), a Victoria’s Secret Angel. With more than eight million Instagram followers, Hailey is a big name on today’s fashion scene. She is the muse for the It Looks by Vanessa Bruno for L’Oréal Professionnel, as well as the new face for the 2017 Pro Fiber campaign. American model Taylor Hill has nearly seven million followers on Instagram and has worked for H&M and Forever 21. She will head the relaunch of L’Oréal Professionnel’s Série Expert range and the Majirel Color Correction campaign.

MY months

AHEAD

What March and April have in store for…

SEAN BRYAN

CUT & SEW, DUBLIN

Cut & Sew turns four this April, so we are having a big birthday bash! I have been added to the Wella Style Council, so will plan a shoot with the whole team and enter the Wella Trend Vision Male Grooming category. We are also releasing our summer collection of clothing on our website and bringing our training to salons nationwide.

CATHRIONA ROHAN

CATHRIONA’S HAIR SALON, CO. KERRY

Mary Portas shares consumer insight Consumer expert Mary Portas, aka ‘Queen of Shops’ (pictured above) wowed guests with her unique insight at salon software brand Phorest’s third annual Salon Owners Summit.

The event, which was held at the Shelbourne Hotel in Dublin, was attended by delegates from all over Europe and the USA, was titled “Teambuilding – creating a culture of initiative in your salon”. The day involved networking, learning and innovation for businesses. Speaking alongside Mary Portas was Richard Mullender, an ex-chief hostage negotiator, who shared his knowledge on effective listening and the psychology of influence.

We are collaborating with Annette O’Brien from Le Beau Beauty Salon to teach our clients how to create glamorous looks. We are starting our new hands-on hair and make-up workshops to do exactly that. The four sold-out events are followed

by Q&A sessions, with tips and tricks on styling.

SHEILA WALSH

THE GLAM SQUAD There was more than a hint of luxury at Gainfort Academy’s Style Sessions 2016, which celebrated glitz and glamour in the name of charity. The evening was hosted by presenter and singer Sharon Clancy, who introduced the Gainfort Academy style squad, made up of rising stars Margo Kilkenny, Susan Ryann and Niamh Byrne.

Guests watched expert hair and makeup tutorials, and proceeds from the evening were donated to the St Gabriel’s Childrens Ward in Wexford General Hospital.

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GUAPA, CO. CORK

Guapa opened its doors 10 years ago, but we’ve outgrown the original space so we’ve moved next door into a bigger salon. After settling in, our main priority is to continue to showcase the abilities and talents of our hard-working team. So, we will be launching a new website and working on our annual photoshoot.

DON’T FORGET! If you’re a hairstylist who specialises in making long haired dreams come true, then you need to enter the Great Lengths Awards at greatlengthshair.co.uk/awards

CREATIVE HEAD IRELAND

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THE BUSINESS EDIT THE TIPPING POINT DO YOU HAVE A GRATUITIES POLICY IN PLACE? IN THE SERVICE SECTOR, many workers rely on the extra income brought in from tips. But recent revelations have shown that tips aren’t always passed on to those they were intended for…

Trade union United Voices of the World claimed that 75 per cent of service charges collected at Harrods cafes and restaurants – equating to £2.5m (€2.9m) a year – is retained, which led to protests outside the iconic department store.

This follows a high-profile case where the chef Michel Roux Jr, owner of La Gavroche restaurant, admitted tips were not routinely passed on to staff.

So what is the situation in salons? “Not all clients at the salon tip, but most do,” explains Tamar Chambers, director at Robert

RISING STAR

NAME Aoife Carroll AGE 21 SALON Lloyds Walk In Salon,

Waterford

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WHEN DID YOU REALISE THAT YOU WANTED TO BE A HAIRDRESSER? I’ve always had a creative flair and used to sit in my aunt’s salon begging for colour. I knew then that hairdressing was the path for me, as I could express myself in an environment that thrives on creativity. At school I started a course in hairdressing and then applied for a job with Lloyds – that’s when it all started.

Chambers. “The ones who do tend to tip every time they visit usually leave the same amount each time. Most tip €5, some €10, some €20.”

With this amount of money at stake, many salons put a procedure in place for ensuring the money goes where it should. “At our reception desk, every member of the team has their own tip drawer that is used if the client hasn’t managed to pass it to the stylist themselves,” explains Ian Marshall of Spargo in Essex, UK. “When we first started, we only had a team of seven and controlling the tips was easy as most of the time they were handed straight to the team member. But as the team grew, we noticed that a few tips were going missing.”

After some investigation, he found out where they were going and put a stop to it. “We sat down as a team and thought about a solution. Now every team member has a drawer that is not only used to put their tips in if a client can’t hand it to them personally, but also for notes that the team need and information that needs to be passed on. It’s become part of our culture and it really is needed when you have a team of 24 like we do now,” Ian explains.

Robert Chambers salon encourages those higher up to take the initiative to divide their tips with those who have helped them. “Personally I believe all stylists should share a portion of their tips with the assistants,” says Tamar Chambers. “I would also encourage clients to give tips directly or make a note so the stylist knows who left it. It’s more personal.”

Tips are good for morale and can give a boost to your salon – but how can you maximise the likelihood that your happy clients will be leaving them? “Usually tips are associated with extra effort,” says Tamar. “Always give your clients as much as you can. A longer head massage, favourite magazines, blow-dry tips, free fringe trims, product recommendations – even a hug goes a long way!”

HIGHLIGHTS SO FAR? When I started at Lloyds, I went to my first hair competition to support the girls working with me. I saw the buzz they all got from it and the following year I entered Alfaparf Milano’s Fantastic Hairdresser Awards. For two years running I placed in the top four for Junior Colour and Cut. In July I applied for the Irish Hairdressers Federation Star Team and competed

in three stages with trainees from all over the country. In November I found out that I had got myself a place on the team for 2017 and cried for days after – definitely the highlight so far!

WHERE DO YOU SEE YOURSELF IN 10 YEARS? I hope people would come to me for advice. I hope to continue my education and to help other hairdressers with

their training. I will definitely be still entering every competition I can and keep learning.

WHAT IS YOUR DREAM HAIRDRESSING GIG? I would love to become a trainer – I love sharing knowledge with the other girls here and motivating them to enter competitions. I want to help other hairdressers learn and keep their passion for the industry alive.

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LIFE LESSONS RICHARD DROMGOOLE, DIRECTOR, ZEBA HAIRDRESSING Believe in your vision and stay true to it. Trainee stylist or salon owner, be clear about who and what you want to represent. Every team member at Zeba Hairdressing is encouraged to work this way, to love the thrill of being creative and focus on being the best they can be.

Explore and expand on each other’s talents. A positive team dynamic creates a fun workplace and makes the salon a wonderful place to visit. Combine each person’s unique talents to make the perfect team who can deliver the best experience.

Remember you’re in the service industry, so always listen to your client’s needs. It’s not just a haircut – it’s an opportunity for clients to feel beautiful as well as look beautiful when they leave the salon. Every client is important and a consistently client-centred approach builds loyalty and a future for your business.

Be open to different approaches. Invest in education for you and your team, plan team bonding and always appreciate the opportunity to be challenged and learn from specialists. Be open to advice, because it can come from the most unlikely places, and stay up-to-date on products and techniques.

Value every client, because they all offer the opportunity to build on your day. Suggest upgrading their existing service, personalise their look and plan their next visit. A loyal client is a client that feels valued and will recommend your salon to others – personal endorsement is a powerful asset to any business.

Enjoy and appreciate the industry. Nothing beats a busy day in the salon creating wonderful looks and enjoying the creative atmosphere that comes with our profession.

We, as hairdressers, are known to have great satisfaction in our career choices and the rewards are endless. Always be proud to be part of the hairdressing industry.

CREATIVE HEAD IRELAND

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Mythic Oil from L’Oréal Professionnel has some chic new packaging while now offering heat protection up to 230˚C.

With 28 products across five ranges – Curl, Volume, Smooth, Finish and Texture/Texture Men – Montibello’s new Decode line up has something for everyone.

RRP FROM €13.35 +44 1264 334466

RRP €19.99 01 6045918

montibello.com

lorealprofessionnel.co.uk

New from milk_shake is the strong hairspray, which will make even the most gravitydefying styles last from morning until night.

Redesigned and with a newly tinkered formula, Label.m Texture Wax Stick features a blend of candelilla and beeswax for a more defined finish.

RRP €14.75 +44 1753 612090

COLOUR CLOSE-UP

labelm.com

RRP FROM €15.79 +44 1392 365177 milkshakehaircare.ie

Capture the scent of balmy sunshine and pure white beaches in your salon with new Coconut Breeze Elasticizer from Philip Kingsley.

RRP €28

061 294580 capitalhairandbeauty.ie

More consumers than ever are choosing to go blonde, but it’s well known that it can be harsh on hair. That’s why Joico has launched the new Blonde Life Lightening Powder, a super safe and effective way to lighten hair. And to keep their new platinum strands glowing at home, the Blonde Life Brightening Shampoo, Conditioner and Masque have been created to nourish and illuminate blonde hair until your client is back in the salon.

IN-SALON SERVICE/RRP FROM €16.95 045 856 490

Scalps often get neglected, but Alfaparf Milano’s new range Semi Di Lino Scalp Care is designed to combat common concerns that clients may be afraid to discuss.

RRP FROM €12.50 045 856 490 xpertpro.ie

xpertpro.ie

Bed Head for Men by TIGI has created Mo Rider Moustache Crafter, Balm Down Cooling Aftershave and Lion Tamer Beard & Hair Balm to help you keep up with the boys.

The new Kérastase Aura Botanica range features 98 per cent natural ingredients, and leaves hair smoother, shinier and feeling fresh.

RRP FROM €11.50 1890 812 022

RRP FROM €25.50 01 604 5918

catwalkbytigi.com

kerastase.com

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Coloured hair can become dull and damaged over time – all hail the deep conditioning mask, Ultimate Color Repair from Paul Mitchell, which preserves colour vibrancy for up to nine weeks!

RRP €32

021 421 7482

nationalbeauty.ie

CREATIVE HEAD IRELAND

21/02/2017 14:56

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STOCK OPTIONS OUR PICK OF THE LAUNCHES TO STACK ON SHELVES, ADD TO MENUS AND SHARE WITH YOUR STYLISTS For the last two years, all things bonding or “plex” have transformed the way colourists can protect coloured hair (especially for those hitting the bleach) while boosting income from an additional salon service. But it was only a matter of time before someone cut out the middle man and popped that bonding additive straight into the colour – and hey presto, that’s exactly what Schwarzkopf Professional has done with its revamped BlondMe line-up, which now includes its Advanced Bonding System already built in. And it has serious back-up – the BlondMe Bonding Care range has been developed to work with the BlondMe Bond Enforcing Colours to help keep those blonde results brilliant for as long as possible. It’s next generation blondes, so prepare to be excited.

IN SALON SERVICE/RRP FROM €15.65 01 4046424 schwarzkopf-professional.co.uk

IT’S ALL ABOUT... DRY SHAMPOO Help clients resurrect their styles on day two and beyond with Transforming Dry Shampoo from Catwalk by TIGI, which instantly refreshes while absorbing oil and odours.

Refresh locks and turn up the volume with the seriously lovely scent you’ll find in the new Dry Shampoo from UniqONE.

RRP €19.55 1890 812 022

RRP €17 01 8869313

catwalkbytigi.com

revlonprofessional.com

CREATIVE HEAD IRELAND

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COLOUR CONSULTATION INSPIRATION, INNOVATION AND BUSINESS BOOSTING IDEAS TO MAKE COLOUR BIG IN YOUR SALON

IN ASSOCIATION WITH

THIS MONTH: EMERGING TRENDS

{

THE SERVICE

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SPRING INTO NEW COLOUR TRENDS!

INSPIRED BY THE runway, L’Oréal Professionnel has spotted two emerging trends for this S/S17 season. The first is a new service, called Foilyage. What is the difference between Balayage and Foilyage? Well, Foilyage, like Balayage, is a technique where lighter pieces are painted freehand into the hair. However, selected pieces are then wrapped in foils, creating defined lightness blended with softer tones, perfect for a natural result. Our beautiful ambassador Emmy Rappe, wears a copper Foilyage look but this technique is great for blondes and brunettes too. The second trend of the season, modelled by our stunning ambassador, Hailey Baldwin, takes inspiration from the ‘barely there’ nude make-up trend, using the beige hair palette. Perfect for spring and so easy to wear, it plays with a blend of warm and cool beige tones. This gives the hair an effortless natural glow – the ultimate make under.

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GET THE LOOK

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#We’reLoving …this stunning platinum Smartbond transformation by the #smartsquad at @brownsugardub! Want it? Recreate it for your clients using these steps using #smartbond throughout.

STEP 1: Apply Blond Studio Platinium Plus +20 vol to the roots and ends STEP 2: Tone with ¾ of LUO COLOR P01 + ¼ LUO COLOR P02 + LUO COLOR Releaser STEP 3: Ensure #smartbond is used throughout

Go to @lorealprouk on Instagram to see more transformations. Don’t forget to share your own using @lorealprouk #lorealpro #smartbond

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CREATIVE HEAD IRELAND

20/02/2017 15:10

CONSULTATION TIPS

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SMARTBOND

CR EATIV E HE AD AD VE RT OR IAL

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TARGET THE TIME-SAVERS

*Kantar Wordpanel, Females GB 12 m/e Sep 2015.

ENTICING THAT ELUSIVE 25 to 34-year-old client into the salon is challenging, yet they spend the most versus any other age group in the salon and it’s growing at 3 per cent.* So, what do they care about? How can we tailor our services to meet their needs?

These women are experiencing a shift in their day-to-day lives; different priorities or commitments mean less ‘me time’.

Hair damage is another worry with about 75 per cent* of them having shoulder length hair or longer. There is a desire for manageable hair and they are willing to invest to make this happen.

They value the professional difference but want consistency of service delivered and FAST! Here are our top tips for time-savers:

1. THE RIGHT INSIGHT – Tap into their

time-conscious needs. Ask how much time they have to do their hair?

2. THE RIGHT LENGTH – Recommend a

medium-length style. On average women spend two minutes less a day styling this length hair – that’s 12 hours a year.

3. THE RIGHT SERVICES – Colour products

such DIA and LUO have express development times, meaning clients can have their colour done in under an hour.

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THE RETAIL

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NEW!

Added heat protection up to 230˚C

Let your client’s colour shine through with L’Oréal Professionnel’s luxurious Mythic Oil Haircare range. The Original Oil is our ultimate multi-tasker. It nourishes and adds shine, controls and smooths hair without weighing it down.

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€3,000

INCREASE YOUR PROFITS WITH SMARTBOND

THAT’S HOW MUCH the Brown Sugar salon group in Dublin is making in average sales each week from Smartbond, the revolutionary bonding agent from L’Oréal Professionnel. The team sells between 90 and 100 applications a week – so just imagine what Smartbond can do for your salon’s bottom line! Encourage clients to use it when they have hair coloured for stronger, shinier hair! Frank O’Keeffe from Brown Sugar shares the salon’s top tips on how to sell Smartbond...

1. Offer Smartbond to all your clients – its not just for blondes or clients wanting an extreme transformation.

2. Highlight to clients that toners last longer due to a stronger hair fibre.

3. Make Smartbond visible in your salon – on your price list, at the styling station and in your colour room!

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THE COURSE

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REFRESH IT! WE ALL NEED a little refresher now and again to get us buzzing and back in the zone – and that’s just what the Colour SpeciA-List Refresher course from L’Oréal Professionnel is all about! This one-day energy expander will recap and update the colour specialist 10 principles of colour, and fuse your knowledge with all the latest innovations coming from the Parisienne colour house. End result? Bags more confident and a fizzing need to get creative with the shade charts once again! Think of it as a spring clean for your colour skills…

Book your place now for 21 June at the L’Oréal Academy in Dublin. Call 01 604 5914

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Inside story SITSTIL, DUBLIN

When Mark Doherty first opened Sitstil in 2002, he created an antique haven – but after nearly 15 years in the business, it was time for a change.

“The shabby had overtaken the chic,” he jokes. “The general ethos of the salon hasn’t changed much, but the industry has and client expectations are higher than ever. We needed to create a luxurious space with little points of interest”. And this has certainly been achieved; stepping off the busy street and through the rich blue doors, clients are welcomed into a sanctuary where they can relax. Cream and peach walls give the salon an unfussy backdrop, and the downstairs training space doubles up as a private area for clients to discuss their needs. There are smooth, circular mirrors, hanging orbs of light and lots of touches of nature. “Individuality resonates throughout our salon,” says Mark. “It’s designed with the outside very much in mind. We are on a corner site and have lots of natural light flooding in through the windows – and I made sure we had a collection of plants to join together the inside and outside spaces.”

▲

GOGGLE BOX

The Millennium Desk from Salon Ambience will make a bold first impression for all the right reasons.

Choose from a range of bright or neutral colours to suit your salon, and then pick a black, white or wood coloured frame. And even though it looks sleek and simple from the front, there’s plenty of space for a computer and all your filing round the back.

PROMO PRICE €1,144 (normally €2,159) 061 294580 capitalhairandbeauty.ie 18

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HOT BUYS

COMFORT STATION

Transform your backwash area into a luxurious sanctuary with the new Olymp LavaSit Comfort. Clients can recline and enjoy a Shiatsu massage, with four different settings for a bespoke pampering session.

PROMO PRICE €3,795 (normally €4,985) 087 254 7112 gainfort.com

CREATIVE HEAD IRELAND

20/02/2017 15:18

CR EATIV E HE AD AD VE RT OR IAL

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SHARING THE SECRETS OF SUCCESS TO HELP YOU ACHIEVE YOUR GOALS

S R E N T R A P T

C E F R PE

S THE PLAIN ED X E , RN LOW WICK SHE’S LEA D N A T HA ORD WEXF ESS AND W .

O C N USI NS IN SALO ION AND B S N W T UCA BRO ER OF ETWEEN ED N W O NB NE, BROW CONNECTIO S G A M T MOVE AHEAD RTAN IMPO TREND POWER “We decided to make the ★ Mags Browne has JOIN THE BEST “I have always believed in move to ALFAPARF Milano worked in the hair industry Mags Browne knows that great service can only come with the technical excellence generated through education.

Since becoming a client of the ALFAPARF Milano group, her team has taken part in courses at the ALFAPARF Milano Academy, the largest education provider to the Irish hair industry. This ensures they’re at the top of their game. Meanwhile, being part of the elite ALFAPARF Milano Nexxt Generation Precision Cutting Education team has enabled her to learn from other stylists. Investing time in education will help her business flourish, setting her and her team apart from the competition.

the importance of learning – it keeps you young!” says Mags. “Education plays a huge part in motivating your team. People like to be in an exciting environment, and keep progressing to stop things getting stale. Also, times have really changed in our industry and hairdressing has become like fashion; trends seem to come around every few months. Clients are much more knowledgeable about trends and techniques than they ever have been before, so we have to keep up. When you go on a course, it means that you can bring your new skills to the salon floor, and give your clients exactly what they want.”

FACT FILE

based on the quality of what they offer,” explains Mags.

Her team is excited about the level of quality colour courses available, including the highly regarded ALFAPARF Milano Colour Masters. “They’ll learn about formulations from a scientific perspective.

It means that they can give an amazing service to our clients.” Mags has been impressed by the service provided by ALFAPARF Milano. “I got lots of advice about my second salon. It really helped me, and if ALFAPARF Milano says its going to do something, it does it! The bottom line is this is a business – if I get everything right, success will follow.”

for 23 years.

★ She opened her first salon in Gorey, Wexford in 2006. ★ A former International Artistic Director, Mags is a multi-award winning stylist. ★ She opened a second salon in 2015, in Arklow, Wicklow, as well as the Mags Browne Hairdressing Academy in 2013. ★ Mags teamed up with ALFAPARF Milano late last year. ★ To celebrate 10 years in business, she renovated the Gorey salon. ★ She currently employs 10 stylists at her two salons, and 13 students attend her academy.

Want to know more about the wide range of courses exclusively on offer at the ALFAPARF Milano Academy?

Call 045 856490 or visit xpertpro.ie CREATIVE HEAD IRELAND

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CREATIVE HEAD IRELAND

21/02/2017 14:57

CR EATIV E HE AD AD VE RT OR IAL

WELCOME TO THE FUTURE

LEARN AT HOME, IN THE SALON OR ON-THE-GO WITH HAIRDRESSINGLIVE.COM WE ALL KNOW how important education is, but finding the time and money to invest in training can be difficult.

Hairdressing Live makes it possible to learn remotely from some of the world’s top hairdressers, for the price of just €20 per course.

All you have to do is sign up on hairdressinglive.com and book a course, which will be broadcast live over the web for you to learn from.

DON’T MISS… UPCOMING EVENTS ON

HAIRDRESSINGLIVE.COM

Each course is led by an expert who will provide viewers with a one-hour step-by-step demo that will help you master the techniques most requested by clients.

At the end of the class you can get personalised advice by talking to your tutor through the interactive Q&A session.

For those who cannot witness the lesson live, video on demand is available after the course has taken place. So there’s always time to learn and hone your skills!

BALAYAGE 3 WAYS WITH JACK HOWARD

MICRO, CLASSIC AND CREATIVE BALAYAGE WITH THE EXPERT

27 MARCH, 11AM

MASTER CUTTING TECHNIQUES WITH MATTIA ESPOSITO

INSPIRATIONAL CUTTING TECHNIQUES WITH DYLAN BRADSHAW

27 MARCH, 2PM

10 APRIL, 11AM

CREATIVE CUTTING FROM THE HEAD EDUCATOR AT TAYLOR TAYLOR LONDON

TINT, TAINT & TEXTURE WITH JAYSON GRAY

EXPLORE FREEHAND COLOUR APPLICATION

10 APRIL, 1PM

FULLY BOOKED IN 90 DAYS WITH DAVID BARNETT GET THOSE COLUMNS FILLED

24 APRIL, 2PM

CONSIDER NEW SHAPES AND TEXTURES

FOCAL POINT HI LIGHTING WITH ANDREW DUNNE

CREATE FOCAL POINTS FOR EVERY CLIENT

24 APRIL, 11AM

LIVE IN LA WITH SHAY & MICHAEL INSPIRATIONAL CREATIVE CUTTING AND SESSION WORK

14 & 15 MAY, TBC

To book a course or for more information, visit hairdressinglive.com CREATIVE HEAD IRELAND

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CREATIVEHEADMAG.COM/MOSTWANTED @creativeheadmag #MWIT17

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20/02/2017 14:25

E B O T Y D A E R ?

S U O L FABU D’S A E H E IV T A E R C – IRELAND ACK! B E R A S D R A W A D MOST WANTE event

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20/02/2017 14:25

2017 E M O S AWE S T N E TAL R O F Y B D N A ST !

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20/02/2017 14:26

CELEBRATING CREATIVE SKILLS ALONGSIDE BUSINESS EXCELLENCE, JUDGED BY EXPERTS AND CULMINATING IN A SPECTACULAR GRAND FINAL IN LONDON, CREATIVE HEAD’S MOST WANTED AWARDS ARE BACK ONCE MORE AND OPEN TO ENTRIES FROM HAIR PROFESSIONALS IN IRELAND. ARE YOU READY? LET’S GO!

EXCEPTIONAL STYLIST

SUPREME TEAM

For a stylist demonstrating remarkable artistic skill, ability and commercial awareness

For salon teamwork at its best

CATEGORY SPONSOR

CATEGORY SPONSOR

ENTRY DEADLINE Monday 15 May 2017 DOWNLOAD ENTRY FORMS creativeheadmag.com/mostwanted TALK TO US +44 (0)1434 610940

STAY TUNED creativeheadmag.com/mostwanted @creativeheadmag #MWIT17

CHI_MW17 Promo_GW6.indd 4

event

20/02/2017 14:26

THE NEW

BLONDE CLIENTS ARE GOING CRAZY FOR BLONDE – SO GIVE THEM WHAT THEY WANT WITHOUT COMPROMISING THEIR HAIR HEALTH, WITH BLONDME BY SCHWARZKOPF PROFESSIONAL

BLONDE IS BIG BUSINESS – but the lightening process can leave hair looking tired and lacklustre. That’s why Schwarzkopf Professional is entering a new era of blonde, to ensure your client’s hair looks perfect, whether it’s ash, honey or platinum.

IN THE SALON

The BLONDME colour range is now integrated with innovative bonding technology to colour and bond hair in one easy step. The Schwarzkopf Professional Advanced Bonding System transforms hair by rebuilding it from the inside, leaving hair feeling nourished and strengthened.

A whole spectrum of blonde looks is possible. Icy tones can be achieved with dazzling shine while warmer honey shades can be softened with subtle highlights. Or, for an edgier look, there’s the possibility of toning for pastels, greys and platinums. “My clients want their blonde to be bright and beautiful, they want to be illuminated,” says Kim V , global BLONDME ambassador. “It’s all about blondes to fit their personality, skin tones and eye colour.”

AT HOME

And once you’ve worked your magic in the salon, you can offer them the BLONDME Bonding Care aftercare range to keep their hair looking great for longer. The aftercare range contains bonding technology designed to complement BLONDME colour treatments, so you can send your new blondes home with a specially tailored kit to keep their hair shining bright.

Clients with cold shades can start with the Tone Enhancing Shampoo for Cool Blondes.

Follow it with the Tone Enhancing Bonding Mask for hydration, or for an everyday dose of moisture, there is the Tone Enhancing Spray Conditioner, a lightweight shortcut to smoothness designed for cool blondes. And for warmer blondes, there is the Tone Enhancing Bonding Shampoo for Warm Blondes, followed by a warm blonde mask, which says goodbye to dullness and hello to rich colour.

For more information on BLONDME, call 01 4046424 or visit schwarzkopf-professional.co.uk

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20/02/2017 15:07

CR EATIV E HE AD AD VE RT OR IAL CREATIVE HEAD IRELAND

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NEW BLO TRUSTED

1st bonding colour & care brand for superlative blonde safety

POWERFUL Strongest lifting & lightening with up to 9 levels

INFINITE

Customizable endless blonde possibilities

ONDME ICONIC

Superior blonde hair quality made to last

IT’S YOUR LAST CHANCE TO BOOK TICKETS

IN PARTNERSHIP WITH

ASSOCIATE SPONSORS

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20/02/2017 14:57

19-20 MARCH 2017

PARK PLAZA RIVERBANK, LONDON

BUSINESS NETWORKING

CALL TO BOOK – DO IT NOW!

+44 (0)1434 610944

Great minds, expert insight, real stories, new ideas, and unique opportunities to meet and mix with industry innovators.

Want to grow your business? Get to Salon Smart – Creative HEAD’s two-day business networking event in London this March

creativeheadmag.com/salonsmart @creativeheadmag #salonsmart17

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20/02/2017 14:58

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John Hurine, Salon Success

Toby Dicker, The Chapel

Matthew Sockalingum, Matthew Luke Professional

Steve Rowbottom, Westrow

Ky Wilson, The Social

Katie Katon, George’s Hairdressing

Jayne Prigent, Jas Hair Group

Russell-John Barker, Mahogany Hairdressing

Alice Kirby, Lockhart Meyer Salon Marketing

Lorenzo Colangelo, The Gallery

Sophia Hilton, Not Another Salon

Monica Teodoro, L’Oréal Professionnel

Ken West, 3.6.5 Education

Gavin Hoare, Richard Ward Hair & Metrospa

Laura Hinton, Little Light PR

Tim Binnington, Headmasters

ALL THESE GREAT NAMES

IN PARTNERSHIP WITH

ASSOCIATE SPONSORS

20/02/2017 14:58

19-20 MARCH 2017

Michael Van Clarke, Michael Van Clarke

Simon Tickler, Salon Success

Lee Stafford, Lee Stafford Education

Full of bright ideas and real experiences – tried, tested and talked about by real hairdressers – Creative HEAD’s business networking event features a packed line-up of brilliant people and exciting brands

BOOK TICKETS ON

Mark Woolley, Electric Hairdressing

Gareth Williams, Headmasters

Zoë Vears, Salon Success

Laura Chalkley, National Hairdressers Federation

Ken Picton, Ken Picton Salon

HEAR FROM THEM ALL

Charles Worthington MBE

John Sanders, Headmasters

Jonathon Soons, Headmasters

PARK PLAZA RIVERBANK, LONDON

+44 (0)1434 610944 creativeheadmag.com/salonsmart @creativeheadmag #salonsmart17

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20/02/2017 14:59

Hennessy

WHOLESALERS

THE WHOLE STORY

S NG,

SAVVY SALON OWNERS ARE TAKING ADVANTAGE OF THE POSSIBILITIES PRESENTED BY WHOLESALERS, WHICH HAVE ENJOYED A RENAISSANCE IN RECENT YEARS – THINK GLOBAL BRANDS COMING TO LOCAL SALONS, EXCLUSIVE LINES AND EXPERT ADVICE. ADD TO THAT THE MULTITUDE OF TRAINING OPPORTUNITIES AND EXCITING EVENTS AND IT’S EASY TO SEE WHY THEY’RE A SMART CHOICE. HERE ARE THE WHOLESALERS SHAKING UP YOUR SUPPLIES…

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THE WHOLESALERS

Hennessy

THE COMPANIES BRINGING VALUE AND CHOICE TO YOUR SALON

CAPITAL HAIR & BEAUTY

BRANCHES Dublin (Fairview and Nangor Road), Limerick.

THE DETAILS Capital Hair & Beauty started out in the UK in 1954, and has since grown into one of the largest independent wholesalers in Ireland. It sells a wide variety of hair and beauty supplies, as well as training courses. It has two large cash and carry stores in Dublin and sales consultants covering the majority of the country.

EXCLUSIVE LINES Keune and NXT hair colour.

EDUCATION Training takes place in custom-built facilities within Capital’s stores – and in-salon training is also offered.

CONTACT 01 8369761, capitalhairandbeauty.ie

FLAIR HAIR & BEAUTY SUPPLIES

BRANCHES Dublin (Finglas and Kilmainham), Cork, Naas, Tralee, Galway.

THE DETAILS Established in 1974, Flair sells a wide range of hair and beauty products and prides itself on customer service. The wholesaler also offers trade discounts and regular VAT-free discount days.

EXCLUSIVE LINES Alfaparf Milano, Olaplex, TLC – Love Your Hair.

EDUCATION If you’re planning on branching out into beauty services, there is selection of nail, tanning and advanced waxing training courses are available.

CONTACT 045 4589 8501, flair.ie

GAINFORT

BRANCHES Wexford and Waterford.

THE DETAILS Gainfort has sold to hair professionals for more than a quarter of a century, but still offers the latest innovations. Get advice from staff, hone your skills at the academy and attend events throughout the year.

EXCLUSIVE LINES Olymp and Affinage.

EDUCATION The Gainfort Academy offers courses on hairdressing and barbering, along with beauty and personal training certificates if you want to add to your business.

CONTACT 053 9123681, gainfort.com

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HENNESSY HAIR & BEAUTY

BRANCHES Dublin and Doughcloyne, Cork.

THE DETAILS For 37 years, Hennessy Hair & Beauty has been selling to professionals. It’s a family-run business, and the big brands are all there – think ghd, L’Oréal Professionnel, Parlux, Revlon Professional and TIGI. The brand also hosts numerous events every year including Wahl barbering shows and Kadus, Rica and Tahe colour events.

EXCLUSIVE LINES Kadus, Rica and Tahe.

EDUCATION There are two training facilities – one in the Dublin city store and the other in Doughcloyne. They offer everything from a beginners blow-dry course to a more intense three-day colour diploma, so there are plenty of opportunities for your staff to learn.

CONTACT 021 434436, hennessyhb.ie

KREATIVE SALON SUPPLIES

BRANCHES Monksland, Co. Roscommon.

THE DETAILS Located in central Ireland, Kreative Salon supplies is a one-stop shop for hair and beauty products.

In addition, there’s also a salon furniture showroom, so you can kit your salon out in style.

EXCLUSIVE LINES Alter Ego Italy and Echosline.

EDUCATION The onsite training academy provides the opportunity to educate your team or pick up some new inspiration.

CONTACT 090 6627077, kreativesalonsupplies.com

SALON SHOP

BRANCHES Cork and Bandon.

THE DETAILS You can pick up all your haircare and colour essentials here, along with electricals and salon essentials.

And there’s a well-stocked beauty department if you decide to add some additional services to your salon menu.

EXCLUSIVE LINES Montibello.

EDUCATION There’s a state-of-the-art training centre to help hone your skills.

CONTACT 021 242 8033, salonshop.ie

CREATIVE HEAD IRELAND

20/02/2017 16:49

SHOP ONLINE HENNESSYHB.IE A ONE STOP SHOP FOR ALL YOUR HAIR AND BEAUTY NEEDS

FREE NEXT DAY DELIVERY IN STORE AND ONLINE ON ALL ORDERS OVER €75* *T&C APPLY

Hennes sy Hair & Beauty Ltd - THE PROFESSIONAL CHOICE Cash & Carry: Unit 28 Doughcloyne Ind. Estate, Sarsfield Road, Wilton, Cork

www.hennessyhb.ie 021 4343436

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HAIR House of Colour 38

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HAIR Joanne O’Neill Hairdressing

Brighteyes Bursting with fresh tones and airy textures, the Wella Professionals Style Council shoot is a reflection of spring

CREATIVE HEAD IRELAND

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PHOTOGRAPHY BY GERRY BALFE SMITH

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HAIR Queen 40

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STYLING Alison Conneely. MAKE-UP Siobhan Macken, Callan & Co

HAIR Sarah Mason Professional

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20/02/2017 14:51

H Y B R I D

TAKING INSPIRATION FROM SCI-FI CLASSIC BLADE RUNNER, ALAN KEVILLE USES STRONG COLOURS AGAINST MUTED TONES TO HARNESS SOMETHING UNIDENTIFIED BUT BEAUTIFUL

PHOTOGRAPHY BY JOHN RAWSON CREATIVE HEAD IRELAND

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20/02/2017 14:52

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HAIR Alan Keville for Hair. STYLING Amy Leonard. MAKE-UP Paula Callan.

Scene Tracey Cunningham

THE HOTTEST EVENTS AROUND – GET YOURSELF SCENE!

NON-STOP

party THIS WASN’T Creative HEAD’s first time attending a global hair event in Las Vegas, but it was the biggest one we’d ever witnessed – 10,000 people celebrating the start of Redken’s biannual Symposium, including teams from Reds, Rossano’s and Black Amber salons. It was a helluva show: runway fashion! Freestyle BMX stunt riders! And it got everyone in the mood for the two days of seminars and workshops that followed, with names such as LA colour legend Tracey Cunningham, styling maestro Sam Villa and UK artists Adam Browne and Kelly Scott. The closing party even had Joe Jonas’s band DNCE performing hits such as Cake By The Ocean to an enthusiastic crowd. The crowd then left Vegas to fly to Miami for the Business Forum, where new product innovations such cool colour City Beats, were revealed.

It all climaxed with a party on a $40m (€37.6m) yacht, cruising around the Florida coast – how else do you spend your Thursday night? It was Miami, after all…

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20/02/2017 14:45

Sam Villa CREATIVE HEAD IRELAND

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House of Colour co-founder David Campbell

FUTURE

perfection THE PRESSURE WAS ON as 30 hairdressing assistants competed in this year’s House of Colour Trendsetter Awards, hoping to prove their skills in front of an audience of more than 350 people.

The annual competition, which is now in its 16th year, involved assistants from all branches of House of Colour and was judged by a panel that included Wella Generation NOW member and TrendVision Award Silver medallist, Shauna Forman. Winners earned themselves a place assisting the House of Colour Creative Team on a shoot and all proceeds of the night went to the Children’s University Hospital, Temple Street. Guests were also treated to a stunning hair show by the House of Colour Dream Team, curated by the top four trainees from 2016 – Chloe Richardson, Christine Whelan, Megan Doherty and Emily Drumm. Susan Byrne, co-founder of House of Colour group, said: “Year after year these awards get bigger and better – the standard was inspiring and we can see our future is in safe hands!”

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And the winners are...

INDUCTION CATEGORY FIRST Lauren Dooner, Abbey Street SECOND Hayley Wixted, Charlestown THIRD Rachel Fitzpatrick, Drogheda EXCELLENCE CATEGORY FIRST Emily Drumm, Times Building SECOND Christine Whelan, Charlestown THIRD Sophie Doyle, Lucan GRADUATE CATEGORY FIRST Tara Walshe, Abbey Street SECOND Megan Doherty, Drogheda THIRD Marcella Conroy, Lucan

CREATIVE HEAD IRELAND

21/02/2017 12:03

Angie Dromgoole and Mark Byrne Thomas Bennett (left), Stephanie Greene and Zeba director Paul Dromgoole

TRAIN FOR

success

ZEBA HAIRDRESSING’S END OF YEAR Trainee Showcase took inspiration from vintage style, with trainees creating classic looks from the 1940s to the 1980s. The salon group – which has branches in Dublin, Sandymount and Maynooth – invited trainees to put together mood boards before presenting their looks, meshing fashion and hair to teach them to consider the whole look. Stephanie Greene was announced as the overall winner of the Trainee Showcase, for her editorial punk style and boho fashion look. The judging panel included Ciaran Cannon and Mark Byrne from Zeba, as well as Thomas Bennett from L’Oréal Professionnel. Angie Dromgoole, director of Zeba Hairdressing, said: “We take pride in promoting talent among our trainees. We believe in consistent training and building the esteem of the assistants so they can develop their skills in the best way possible.”

CREATIVE HEAD IRELAND

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21/02/2017 12:11

A finis hed look from the T IGI Insp iratio nal Yout h shoot #T IY16

Behi nd the scen es with T IGI European creat ive director, Akos Bodi

Celebrating with my mu m !

In the

frame

Shoot day #kitba g

Louisa Murphy, owner and creative director of Saints Hairdressers in Ferns, Co. Wexford, snaps away

Pre ppin g a mod el #backtowork

SHOOT AND SEND Want to give us a snapshot of your world? Tweet us at @creativeheadmag now!

Backst age at our Inspirational Youth shoot #Drea mTea m Show time #T IY16

Collecti ng my T IGI Inspirational Youth tea m certificate 50

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I love babylights!

Purple hair #saints Models #T IY16

Wit h my idol, T IGI foun der Ant hon y Ma scolo CREATIVE HEAD IRELAND

21/02/2017 12:17

Exclusive IntelliFlex® bristles bend and flex with your hair to remove knots easily while minimizing damage on wet or dry hair and reducing pain.

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METALLIC ROSE

Create the most sought after look of the moment ALFAPARF Milano launches the highly anticipated Evolution of the Colour 3 METALLICS range. Six stunning shades of Metallic SILVER and coppery ROSE, delivering intense colour full of light and metallic tones.

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