Creative HEAD Ireland March/April 2018

€7.50 MARCH/APRIL 2018

In print•online•everywhere!

IRELAND

MARCH/APRIL 2018 CREATIVEHEADMAG.COM

MEN ARE YOU MAKING THE MOST OF THEM?

01_Cover_GW4.indd 1-2

20/02/2018 16:19

All rights reserved. 2017

NYC CRAFTED. BARBER INSPIRED. In 1967, Redken introduced one of the first professional grooming lines for men. Staying true to our heritage, the next generation of men’s essentials is here. Introducing Redken Brews, the complete destination for style, haircare, skin, beard and color solutions.  7 stylers with endless look potential.

Beer-inspired, malt-infused haircare formulations.

Skin solutions for shavers and non-shavers.

No foil, no fuss 5-min. color service for men.

Join the Brews crew @barbersandbrews

Introducing new Redken Brews –

CR EATIV E HE AD AD VE RT OR IAL

GROOMING IS BOOMING ing

om NYC-created, barber-inspired gro

men are the new big spenders

Did you know that in 2017, there were more online searches for men’s hair than women’s? Whether it is finding the perfect style to nail that all important job interview or finding where to get a slick cut before date night, physical appearance has never been so important to men. Not only are men paying more attention to their looks, but they are also actively seeking expertise from professionals – and willing to pay for it too!

40 PER CENT OF MEN’S products ARE BOUGHT BY WOMEN

Female clients are often heard in the chair complaining about their partner using their high-price shampoo so why not encourage them to get him his own?

Women already play a very important role in the male grooming market buying men’s hair products either as a subtle hint to change their look or as gifts during key retail moments such as Father’s Day and Christmas.

Are you making the most of this opportunity?

Introducing NEW Redken Brews – the easiest way to increase your retail sales this year.

Redken brews: a one-stop retail shop So whether it’s male or female clients you are targeting, Redken Brews is a unique opportunity to introduce an additional revenue stream to your business.

Perfectly suited to a unisex salon or a barbers, this concise men’s grooming collection is available with a no-fuss, ready-made retail kit featuring sleek merchandising solutions through to inventive sampling fuel to capitalise on this growing trend and generate BIG BUSINESS!

There’s even more opportunity over the page...

01_Cover_GW4.indd 4

20/02/2018 16:19

UPGRADE YOUR MALE CLIENTS FROM THIS

TO THIS…

Thanks to the Cut & Camo service by Redken Brews

01_Cover_GW4.indd 5

20/02/2018 16:19

CR EATIV E HE AD AD VE RT OR IAL

Men’s colour is no longer taboo E MINUTES

FIV Grow your colour business in just

Are your men seeing MORE SALT THAN PEPPER?

Men no longer have to choose between going grey or reaching for box colour at home (we’ve all seen how wrong this can go!) thanks to Color Camo; Redken’s no-fuss grey blending service. Featuring five shades, this demi-permanent colour can be easily applied at the backwash or at the styling station to achieve a naturally-blended look in just five minutes!

Upgrade your services with NEW CUT & CAMO

Grey blending services for men are not just popular but very profitable too. We’ve already mentioned that men are big spenders when it comes to grooming, but did we tell you that they also visit the salon more frequently? Talk camo next time he is in for a trim by offering the NEW Cut & Camo service and doubling his bill (and your revenue!) in just five minutes!

GET men IN and showcase your skills

Redken Brews launches with ready-made advertising such as Cut & Camo window displays and service menus to help you invite the men in! Once they are in, be confident in your team’s male grooming skills thanks to Redken’s professional tips and techniques from industry experts, available 24/7 at lorealaccess.com/uk.

CONTACT YOUR REDKEN SALES CONSULTANT TO LEARN ABOUT REDKEN BREWS OPENING PACKAGES share your craft with us @BarbersandBrews #RedkenBrews

01_Cover_GW4.indd 6

20/02/2018 16:18

For almost 100 years Wahl has been a benchmark for quality, precision and endurance.

Now we’re bringing our heritage and expertise to the female styling market with the launch of the Wahl Style Collection.

Brand new from Wahl, a Styling Iron and Dryer unlike anything you’ve used before.

Co-designed with leading stylists Gary Hooker and Michael Young, these tools are built with a true understanding of the needs of today’s stylists – robust enough to live up to the demands of the busy salon environment, and dynamicenough to create hair that lives up to life.

Meet our collaborators – Gary Hooker and Michael Young.

Every day, at their luxury salon group Hooker & Young, they deliver the ultimate hairdressing experience to their loyal clientele, specialising in the kind of beautiful, wearable glamour that turns heads.

Working on editorial campaigns, styling backstage at catwalk shows, finalists in British Hairdresser of the Year for the last 10 years in a row‌ Who better to inform on the design needs and technical requirements of products like this?

Perfectly balanced

Whispertek™ silencer

Quick dry air flow

THE DRYER

Turbo heat switch 3 heat settings

Total versatility at your fingertips “It’s the best dryer I have everused – perfectly balanced, it just feels right when I use it” – MICHAEL YOUNG

Hanging loop

Standard nozzle

Cool shot “style lock” button Multi-speed air control 3m heat-resistant cord

Multi-voltage for worldwide use Ultra-fast heat-up and cool down

Optimum heat auto-setting

THE STYLING IRON 3m heat-resistant cord Variable heat settings

Ceramic plates with contoured edges

Wide nozzle

Instant touch controls

All the speed and control you need to create any look “The Styling Iron glides through the hair easily, and it looks great too” – GARY HOOKER

Available from CUBE HAIR Contact: 015175333 / info@cubedistribution.ie wahlstyling.co.uk

F E E D YO U R C O LO R

NCC_double_page_440x285_Creative_Head_ok.indd 1

13/02/2018 12:05

NEW Satisfy your color obsession and take your creativity even further with Nutri Color™ Creme. With a palette as limitless as your imagination, it delivers the color you want with the care you need.

Now, 2 new cold shades: refresh, tone and multiply the creative possibilities of the latest fantasy trends.

Anything and everything is possible with the Nutri Color™ Creme 3 in 1 cocktail of color, care and shine.

FOR MORE DETAILS CONTACT CUSTOMER SERVICES UK: 020 7391 7440 · CUSTOMERSERVICEUK@REVLON.COM IRELAND: 018869300 · CUSTOMERSERVICEIRE@REVLON.COM REVLONPROFESSIONALUK

REVEALING BEAUTY

NCC_double_page_440x285_Creative_Head_ok.indd 2

13/02/2018 12:05

y r o t s every y r o t s e l y t s is a

DPS style stories CH.indd 1

19/02/2018 09:21

STYLE STORIES

Life-proof your hair with the new STYLE STORIES range from ALFAPARF Milano.

From the big, momentous occasions to the small, casual ones, make sure your look is always selfie-ready. STYLE STORIES from ALFAPARF Milano, is a complete range of versatile and technically-advanced styling tools that allow you to always have your hair looking its stylish best. Make every story a STYLE STORY.

www.alfaparfmilano.com

DPS style stories CH.indd 2

19/02/2018 09:21

Editor’s letter

34

46

THERE ARE CERTAIN problems that come up year after year in the salon and no matter what you try, you just can’t fix them. Maybe you have a client complaining of thinning hair, or one who wants colour without the damage, or a client who needs to grow out their cut quickly. Luckily, extensions is one of the fastest growing sectors in the industry, and thanks to a host of recent innovations can provide quick and professional solutions to many difficulties – find out why this service is the key to happy hairdressing on page 38. If it’s inspiration you’re after, we have the fiery new collection from Bellissimo, and the latest looks from ALFAPARF Milano – this issue’s fashion starts on page 44. And finally, don’t forget to start prepping your entry for the Creative HEAD Most Wanted Awards 2018 (see page 28), where there are two fabulous categories for hairdressers in Ireland. A glittering awards ceremony, plenty of Creative HEAD Ireland coverage and of course, the all-important trophy – could this be your year?

38

Anna Samson Editor

anna@alfol.co.uk

14

014_Eds Letter Ireland_GW1.indd 1

creativeheadmag.com

creativeheadmagofficial

@creativeheadmag

CREATIVE HEAD IRELAND

20/02/2018 16:46

March/April

WHAT’S INSIDE €7.50 MARCH/APRIL 2018

In print•online•everywhere!

IRELAND

MARCH/APRIL 2018 CREATIVEHEADMAG.COM

28

ARE YOU MAKING THE MOST OF THEM?

ON THE COVER

MOST WANTED

Hair by Jim Shaw, Essensuals; Corrado Tevere, Radio Hair Salons; Jonny Long, Lockonego; for Redken Brews.

Make-up by Nibras Alwasiti. Photography

by Ambra Vernuccio

Could it be your year to take home one of the prestigious trophies?

44

48

FASHION

The Ignium collection from Bellissimo sets style alight

EDITOR

CHIEF SUB EDITOR

ART DIRECTOR

EDITOR IN CHIEF

ALISON ROWLEY

ART

ADVERTISING

JENNY LE

Creative HEAD is printed on paper certified as being from sustainable sources using only vegetable-based inks. Printed

by Buxton Press, Environmental Printer of the Year and Printing Company of the Year.

SPECIAL PROJECTS DIRECTOR

CLASSIFIED EXECUTIVE

JOANNA ANDERSEN

WRITE TO US AT:

DIGITAL DESIGNER

ANNA SAMSON NICK JABBAL GRAEME WHITE EVA VESTMANN

ONLINE AND DIGITAL EDITOR

ADAM WOOD

SPECIAL PROJECTS MANAGER

AMANDA NOTTAGE LAURA TUCKER DAVID HAMMOND

PUBLISHER

CATHERINE HANDCOCK

creativeheadmag.com 16

016_Contents Ireland_GW2.indd 1

creativeheadmagofficial

MEN

SCENE

Joico takes over the Dominican Republic for the first-ever Global Destination Education

Creative HEAD Ireland is published 6 times a year by Alfol Ltd. Creative HEAD is a registered trademark. No part of this magazine may be reproduced without prior permission of the publisher. All information correct at time of going to press. Printing by Buxton Press.

Creative HEAD Ireland 21 The Timberyard, Drysdale Street, London, N1 6ND +44 20 7324 7540 anna@alfol.co.uk

@creativeheadmag CREATIVE HEAD IRELAND

20/02/2018 16:44

NEW AND EXCLUSIVE TO IRELAND Customised colours that we all dream of

SIGNATURE COLLECTION created for all my #Hairbesties

For the convenience of shopping online and in store www.salon-services.com

Available from Salon Success, The Distributor of Choice for full salon support, launch kits and education

0845 659 0011 www.salon-success.co.uk/mydentity

The edit THE NEWS AND KNOW-HOW FROM YOUR INDUSTRY

Flash Lift Express Blonde by Redken takes just 20 minutes – so clients can refresh their blonde or go bronde faster than ever before. The heatactivated colour technology lightens hair in a flash, perfect for touch-ups or express techniques. redken.co.uk

18

18-19_News Ireland.indd 1

FAME AND GLORY could be yours if you enter Creative HEAD’s Most Wanted awards. The prestigious competition rewards the best in the business and with two trophies exclusively for salons in the Republic of Ireland, one might just have your name on it come September. The Exceptional Stylist award, sponsored by ALFAPARF Milano, is presented to a stylist demonstrating remarkable artistic skill, ability and commercial awareness.

And new for 2018, we’re allowing video submissions as part of your entry.

Video is a superb way to illustrate a colouring technique you’ve invented or a new idea in action – but it must not replace any of the entry requirements listed in the criteria. Or, if your teamwork is really special, then Supreme Team is the category for you. The trophy, sponsored by L’Oréal Professionnel, is given to a salon that has shown how they work together to achieve amazing things. If you become a finalist, you’ll be invited to attend a glittering Grand Final, taking place on 3 September in London. The deadlines for Most Wanted entries is 14 May 2018. Turn to page 28 for more information and your entry form

2017 Most Wanted Supreme Team, LLoyds Hair

DAVID CAMPBELL HAS been elected as the new president of The Irish Hairdressers Federation (IHF). David is the co-founder of House of Colour and is joined by new vice-president Danielle Lloyd, co-owner of Lloyds Hair – 2017 Most Wanted Supreme Team winners.

This marks an exciting time for the IHF, with the new leadership team planning a three-year Legacy plan that will see the launch of new initiatives such as the Master Craftsman Hairdressing Diploma, the IHF mobile app, an IHF podcast and the Spark Sessions, a nationwide event to inspire female salon owners.

“The IHF is the supporting body for every hairdresser in our industry. We will continue to grow throughout Ireland so every salon owner has an even stronger support base,” said David. “We aim to continue to educate the business community within the federation and expand our phone helpline for those who need on the spot attention and advice.”

The IHF executive committee will also work to build a sustainable future for young hairdressers, following the recent approval of the first professional Irish Hairdressing Apprenticeship by the Apprenticeship Council last year.

Most Wanted now open for entries!

2017 Most Wanted Exceptional Stylist, Dylan Bradshaw

IHF WELCOMES NEW PRESIDENT

CREATIVE HEAD IRELAND

21/02/2018 14:49

#CHedit MY months

AHEAD

What March and April have in store for…

ONAGH O’DRISCOLL

PLATINUM HAIR EXTENSIONS

House of Colour celebrates THE ALEX HOTEL IN Dublin welcomed the 130-strong House of Colour team for its annual awards. The salon group was not only celebrating its successes over the past year, but also looking back over a 20-year history. David Campbell hosted the evening, which saw the Abbey Street branch (pictured above) win salon of the year, and Drogheda win creative salon and premier salon, among other awards. The trainee dream team was also announced, the lucky members of which will learn alongside the creative team. Here’s to 20 more years!

BUSINESS BRAINS AT PHOREST

CUT AND SEW MAKES IT ON THE BIG SCREEN

THE FOURTH ANNUAL Phorest Salon Owners Summit saw more than 500 salon owners and managers come together in Dublin for a day of expert advice. The keynote speaker was Tabatha Coffey, salon owner, business coach and star of TV show Tabatha Takes Over, who inspired and motivated delegates.

She was joined by Gavin Hoare, salon manager at Richard Ward Hair and Metrospa, who discussed the universal needs of clients; and Valerie Delforge, who revealed practical ways to motivate your staff. Steven Martin, director of Influence at Work, spoke about his six principles of persuasion – reciprocity, scarcity, authority, consistency, likeability and social proof. There were also a number of workshops on the day, which ended with food and entertainment at NoLita.

Cut and Sew teamed up with visual artists community Collective Dublin to create a documentary about the lifestyle and subcultures surrounding the legendary barbershop. Not Just A Barbershop was filmed over five months and showcases the special relationship barbers enjoy with the community around them. Cut and Sew owner, Sean Bryan, said: “There’s a certain code between barbers and clients – what gets said in the shop stays there – but there’s a loyalty too as we grow with our clients and go through life with them.” The documentary was launched at a sold-out screening at the Sugar Club in Dublin, with live DJ sets and a Q&A where Sean, director Mark Logan and videographer Kenneth Adams shared their experience of making the film.

WANT COLOUR INSPIRATION, TRENDS AND CREATIVITY BY THE BUCKET LOAD? HEAD OVER TO PAINT, OUR NEW ONLINE PLATFORM FOR HAIRDRESSERS WHO ARE CRAZY ABOUT COLOUR! CREATIVEHEADMAG.COM/PAINT CREATIVE HEAD IRELAND

18-19_News Ireland.indd 2

DATE FOR YOUR DIARY

Go along to the Ireland Semi Final for L’Oréal Colour Trophy and find out who goes through to the Grand Final. It takes place on 22 April at the Royal Dublin Society. Call 01 604 5912 for tickets.

We are about to expand!

We are relocating to a prime location in Dublin 2 – a two-story salon that will operate a full hairdressing service, advanced training academy and a booming wholesale business under one roof. It will be a busy month as we are hiring additional highly trained staff for our ALFAPARF Milano colour service.

FIONA WATERS

REVO HAIR & BEAUTY

Working my own salon floor this year has been a dream come true and is keeping me on my toes. I have a busy schedule of education to get ready for my upcoming ALFAPARF Milano Colour Masters Degree. I’m also interviewing to add to our expanding and highly skilled team and getting our models in line for all upcoming competition entries.

DANIELLE DIGNAM DYLAN BRADSHAW

We are introducing L’Oréal Professionnel Instant Highlights into the salon in the coming months – this is something that is expected to take off hugely so I am excited and prepared to have all of my clients glowing!

And I cannot wait to begin balayage education with our team of trainees.

19

21/02/2018 09:32

THE BUSINESS EDIT

THE SECRET OF… SOCIAL MEDIA SUCCESS

IT’S UNDENIABLE – social media is a vital tool for salons to interact with clients. Here, Charlotte Newton, senior manager of EMEA marketing for MINDBODY, gives 5 top tips for social success…

In today’s on-demand world, customers expect instant results.

If they are using social media to look for a salon, it’s so much more powerful if they can find, book and pay for your services in that moment. Make sure that your appointment system is linked to your Facebook page and you have an easy link through to your Instagram.

Mobile is everything and it’s likely many customers will be viewing posts on the go. Give them the best experience with content that’s optimised for all platforms.

Keep your accounts up-to-date with regular updates and news.

If someone sees your profile hasn’t been updated for a while, they are much less likely to engage with you.

First impressions count, so if the first time someone meets you is on social media, make sure that the experience matches the one they’ll get in the salon.

Respond to your customers messages and feedback. Whether good or bad, If a customer posts something on one of your accounts, acknowledge them and try to resolve any issues.

IN ASSOCIATION WITH

For more salon-savvy secrets by MINDBODY, visit uk.mindbodyonline.com 20

020_MindBodyBUSEDIT.indd 1

HOW CAN SALONS COMPETE WITH ONLINE RETAIL? CLIENTS ARE MORE educated than ever before; they know what they want, and want to get it for the best price. This means that they are becoming more likely to turn away from the salon in favour of the internet to buy their beauty products; in fact, according to research from ghd, as many as 94 per cent of people aged 18 to 30 have bought hair products online. So, is this a cause for worry among salon owners?

“Like in many other businesses, online retail is a definite threat,” says Chrissie Bazynski, master stylist at Sitstil in Dublin.

“It is quick and convenient to compare prices online and check out reviews from other buyers, all in the palm of your hand.

This isn’t just younger buyers – older clients have become more and more aware of the online world and are using it to ensure they get the best value for their money.”

This can be concerning in two ways.

First, there is the obvious loss of revenue if clients stop buying products from their salon. Second, clients may not always purchase the best products for their hair type. “With so many brands and product ranges available these days it can be very difficult for clients to select the right products to help manage and treat any specific hair and scalp concerns,” explains Annissa Simmons, marketing manager at Hugh Campbell Hair Group.

So, how do you ensure your clients are coming into the salon to stock up their bathroom shelves?

At Kopper salons in Cork, there are many retail options, so clients are offered plenty of choice. “We don’t offer special deals on products, however we do offer over seven ranges and each has slightly different price points,” owner Sabrina Hill explains. “I feel that because we put a huge amount of time and effort into training our team on

the different benefits of each range that it’s always more about the right product than the actual cost.”

Sabrina is adamant that by giving clients specially tailored product advice, you are offering them something unique: “We educate clients on their hair type, explaining that if they are going to spend money on hair services and want longevity of their colour, then they need to maintain it by using excellent quality products. I always explain to each client that we are like a tag team – we provide excellent healthy hair colour and they have to look after it at home.”

Aidan Fitzgerald, owner of Aidan Fitzgerald Hair Salon in Blackrock, has found that if you actually embrace the world of online, you can use it as a way to encourage clients to make purchases in the salon. “Often people worry that professional products are expensive, but they aren’t if they’re used properly,” he says. “We can use social media to show clients what is available – by engaging with people who are already looking for things online, we can get them into the salon. We can also use it to share tips on how to use professional products to maintain their hairstyle afterwards, which can create repeat business.”

Loyalty schemes are also a way to entice customers and keep them. Occasions Hairdressing runs a scheme where clients build up points after each visit, which they can redeem against a product or treatment.

“We find this to be a great way to introduce clients to a new take-home product, whether it be a serum, heat protector or styling product,” explains Ciaran Dowd, creative director at the salon group. “Ninety-nine per cent of the time they will purchase another product along with their free one and, having used their new product and loved it, they are sure to purchase it from us again.”

CREATIVE HEAD IRELAND

21/02/2018 14:08

#CHedit

LIFE LESSONS

WHY DID YOU WANT TO BE A HAIRDRESSER? I was always creative when I was growing up, but it was more with writing and drawing. I never thought of hairdressing as a creative outlet until I spent two weeks doing work experience at Toni&Guy.

EMMA LEUNG

CO-OWNER AND STYLE DIRECTOR, KELLY LEUNG HAIR DESIGN, MALAHIDE Find joy in your work.

Wake up every morning excited to go to work and life is that much easier!

Be honest – nobody will thank you for being dishonest, even if you think it’s for the best. Long term, honesty is the best policy.

Throw yourself into new and different things. It’s only when you’re out of your comfort zone in unfamiliar situations that you really find out what you are made of.

Question everything.

Much to the annoyance of my parents, teachers and fellow students, I have always questioned everything. I want all the answers, so I can then answer every question. Never accept that things just ‘are’.

Educate! The first thing Beth (my best friend and business partner) and I teach students is you will be learning hairdressing forever. I once worked with a stylist who had ‘done their training’ and I couldn’t understand this.

I always want to be better.

22

022_Rising Star Ireland.indd 1

PAULINA BIALECKA

R I S I N G S TA R

AGE: 22. SALON: TONI&GUY CLARENDON STREET, DUBLIN

WHAT HAVE BEEN YOUR HIGHLIGHTS SO FAR? Being a semi-finalist in the L’Oréal Colour Trophy STAR Award two years ago was amazing. Seeing so much talent, hard work and different ways of doing hair inspired me.

Also, the Toni&Guy annual assistant competitions always motivate me to push myself. Being awarded in all the categories I took part in gave me a boost of confidence.

WHERE DO YOU SEE YOURSELF IN 10 YEARS? I have always looked up to the educators from whom I have learnt so much. I hope in the next few years to become someone our juniors can think of in the same way and get to share my passion and knowledge with them.

WHAT IS YOUR DREAM HAIRDRESSING GIG? The day I attended my first Toni&Guy collection launch I was blown away. I know that one day I hope to see my own work and name as a Toni&Guy art director on one of our collections.

CREATIVE HEAD IRELAND

20/02/2018 16:55

products that will leave your hair looking gorgeous and smelling divine

DISCOVER MORE AT MILKSHAKEHAIRCARE.IE

milkshakehairireland

ADV singola MS generica UK 220x285.indd 1

0044 1392 365177

19/12/17 13:26

The JOICO Vero K-Pak Color Age Defy range, with shades that help make hair look and feel younger instantly, will turn back the clock, so those colour clients will start booking up!

IN-SALON SERVICE 045 856490

You’ll never be stuck for the right product again with the new Style Stories range from ALFAPARF Milano – with 18 products it guarantees the right kit to get the job done.

With different levels of hold and a variety of textures, you can make dreams become reality.

RRP FROM €9.90 045 856490

Colour Split from milk_shake is a colour additive with a barrier effect, which means you can overlap different shades at the same time without needing foils and without staining or smearing. Just think of the possibilities...

IN-SALON SERVICE +44 1392 365177 milkshakehaircare.ie

xpertpro.ie

xpertpro.ie

The skincare inspiration trend heats up as Schwarzkopf Professional unveils its revamped BC Bonacure line, chock-full of references to skincare to inspire clients to invest in haircare. In addition to its micellar technology, you have a range that’s carefully included some of the best, proven skincare ingredients – think of magical moisturiser hyaluronic acid, repairing peptide, plumping collagen and rejuvenating Q10+. This also means there’s a line to suit every hair need, and they are all backed-up with 10-minute Express Hair Therapies to boot. We can see the smile on client faces already!

RRP FROM €12.85 +44 800 526741 SKINCARE schwarzkopf-professional.co.uk

INSPIRED

Step into spring with the new Night Floral collection from WetBrush. Available in three vibrant prints, in blue, purple and butterfly!

RRP €17.99

+44 800 098 8040

prowetbrush.com

prostyles.com

RRP €15.75 048 9046 1665

rjmhairandbeauty.com

A new three-step system from Aveda, Invati Advanced, we love the Scalp Revitalizer that reduces hair loss from breakage and thickens the look of hair instantly.

RRP FROM €30.45 +44 370 0342380 aveda.co.uk

For all extensions bright and beautiful, try ProHair Party Colours from Prostyles for stunning synthetic pieces, fitted as a braid and wrap technique.

IN-SALON SERVICE +44 1420 511155

Organic Colour Systems Control Clay promises sculpted texture and a matte finish, thanks to a blend of Amazonian white clay to keep in moisture, and detoxing bentonite clay.

Set the gold standard in your salon with the revamped ghd gold styler. Featuring dual-zone technology – which controls heat from root to tip by utilising two sensors to maintain a consistent and even heat of 185°C – this styler leaves hair smoother, sleeker and healthier looking. Stay gold...

RRP €169

+44 845 3301133 ghd.com/ie

The best artists need the best equipment – so unleash your creativity with the new range of Framar Colour Accessories.

PRICE FROM €2 PLUS VAT 1890 253402 salonservices.com

CREATIVE HEAD IRELAND

24-25_StockOptionsMarIre.indd 1

21/02/2018 14:12

#CHedit

STOCK OPTIONS

OUR PICK OF THE LAUNCHES TO STACK ON SHELVES, ADD TO MENUS AND SHARE WITH YOUR STYLISTS Highlights in half the time? No problem.

L’Oréal Professionnel has made the previously impossible achievable with the launch of its professional in-salon colour service: Instant Highlights. Despite many women wanting to get their hair coloured in the salon, they often feel they simply don't have the time, but this is set to change. Instant Highlights from L’Oréal Professionnel is the brand’s first professional heat-boosted lightening system that will cut a colour service time in half.

The three-part Instant Highlights system – made up of Heating Iron, Lightening Cream and Aluminium Foil – allows hairdressers to lighten up to six levels of lift on the hair in seconds using up to 15 meches. So, the next time your client tells you they have no time, you can say no worries!

IN-SALON SERVICE 01 6045918 lorealprofessionnel.co.uk

IT’S ALL ABOUT... MEN

Redken Brews contains everything you need to kit out your barbershop or salon for the boys. The range has four hair cleansers ideal for every day, and seven styling products, including two pomades and a hairspray, to create any look. There is also a beard oil and shave cream for gentle grooming. And to create subtle yet effective hair colour, there is Color Camo – a five minute service available in five tones that’s perfect for men who want to get the job done quickly.

RRP FROM €15 +44 845 6000815 redken.co.uk CREATIVE HEAD IRELAND

24-25_StockOptionsMarIre.indd 2

25

21/02/2018 09:51

R U YO ITH T S SW O BO INES S BU

PETER MARK GRAFTON STREET IN DUBLIN INTRODUCED SMARTBOND, THE REVOLUTIONARY BONDING AGENT FROM L’ORÉAL PROFESSIONNEL, IN OCTOBER 2016. WHILE CLIENTS INITIALLY STRUGGLED TO UNDERSTAND THE DIFFERENCE BETWEEN TRADITIONAL TREATMENTS AND SMARTBOND, THE SALON PLANNED A STRATEGY TO HELP CLIENTS UNDERSTAND ITS BENEFITS WHEN THEY HAVE THEIR HAIR COLOURED, SO THAT THEY CAN ENJOY STRONG AND PROTECTED HAIR! PETER MARK GRAFTON STREET SHARES ITS INSIGHT ON SELLING SMARTBOND IN-SALON…

1. We created video content showing the steps involved using Smartbond, which we shared with our teams internally. We were also able to make great use of our many Colour Specialists across the group, who worked closely with their salon teams to host sessions to showcase Smartbond and familiarise them with it in advance.

2. While Smartbond should be suggested for all colour services, it resonates most with blonde clients, who truly understand the need to protect and care for their hair throughout the colouring process. We’ve also found that balayage clients with long hair that frequently style their hair at home, using various styling tools, are keen to have this service.

3. It’s important to continue to educate clients on the differences between a bonding product and a treatment – and that while Smartbond continues to be a key part of colouring services as it protects the hair from damage at the outset, ensure clients are aware that they may need traditional hair treatments to help repair any pre-existing damage.

THE FIX

Look at this beautiful transformation by Aoife Bradley for @dylanbradshawdb using new Instant Highlights. Follow the steps below to recreate this look in the salon: Step 1: Lighten up to 15 meches using the all-new Instant Highlights Step 2: Rinse and tone with DIA Light 9.21.

Why not try adding a shimmer finish to this look by using DIA Richesse .11?

Step 3: Use Smartbond throughout Don’t forget to share your own transformations using @lorealpro #instanthighlights #smartbond

26

026-027_Colour Addicts.indd 1

RETAIL REHAB Colour needs to be cared for to keep it vibrant and radiant. Enriched with antioxidants and A-OX technology, Serie Expert Vitamino Color will help maintain salon fresh colour, leaving hair illuminated, soft and looking its best.

CREATIVE HEAD IRELAND

21/02/2018 09:45

CR EATIV E HE AD AD VE RT OR IAL

COLOUR ADDICT

N UNETTES TO UNICOR FROM BEAUTIFUL BR TH WI 18 20 IN DICTED TO COLOUR DREAMERS, GET AD

There’s no denying that a shimmer obsession has dominated the fashion and beauty industries lately. Make-up and clothes reflect this trend… and now your client’s hair can be too! Make your salon glimmer and glow with the new Colour Addict Shimmer palette from L’Oréal Professionnel. From multi-dimensional reflects to translucent metallic finishes, the looks that can be created with these shades are completely versatile and on-trend for all hair types. The current fascination with glistening filters, and more than one million posts on Instagram for #shimmer, this palette is set to create a buzz!

HIGHLIGHTS Last year proved that hair colour is officially the new make-up, and this couldn’t be truer for shimmer!

The pure reflect Metals by Majirel and DIA Richesse Milkshake shades will allow you to create stunning metallic and iridescent looks that clients are crazy for right now and, even better, allowing you to jump on to the must-have colour of the year, Ultraviolet, with DIA Richesse .20. And if that’s not enough, L’Oréal Professionnel has added Shimmering Fuchsia to its #COLORFULHAIR portfolio – this high vibrancy pink shade gives another level of endless possibilities to this already incredibly creative range.

DO THIS

NOW

1) Make sure your teams are shimmer-ready by

delving into the hype online and in the press, and encouraging them to familiarise themselves with L’Oréal Professionnel’s Colour Addict Shimmer.

2) Get inspired and get creative! Start creating looks

for your salon service menu that clients can get excited about; it’s the perfect excuse to tap into the silver, rosegold and purple trends that are everywhere right now.

3) Don’t forget to share your creations with L’Oréal

Professionnel on social media using the handle @lorealpro and the hashtags #daretobeaddicted, #smartbond, #lorealproire. We love all the inspiration!

Get further addicted to colour with L’Oréal Professionnel – visit lorealprofessionnel.co.uk or call 1800 535616 CREATIVE HEAD IRELAND

026-027_Colour Addicts.indd 2

27

21/02/2018 09:46

CREATIVEHEADMAG.COM/MOSTWANTED @creativeheadmag #MWIT18

028-031_CHI_MW18 Promo_GW6.indd 1

21/02/2018 09:38

F O S D ALL KIN L U F R E D WON D E T N A W T S O M 2018 PLE O E P G IN T A R B E L CE THINGS E L B A K R A M E R WHO DO ING S S E R D IR A H H IS IN IR

event

028-031_CHI_MW18 Promo_GW6.indd 2

2018

21/02/2018 09:38

2017 – Excep tional S tylist Dylan B radsha w, Dubli n

8 1 0 2 MAKE !

R A E Y R U YO

HE SPOTLIGHT T E IN H S S D R A W RESSING NTED A D A IR A W H T S H O IS M IR ’S IN D E A CREATIVE HE ESS EXCELLENC IN S U B D N A S L IL K ON CREATIVE S

028-031_CHI_MW18 Promo_GW6.indd 3

21/02/2018 09:38

EXCEPTIONAL STYLIST For a stylist demonstrating remarkable artistic skill, ability and commercial awareness CATEGORY SPONSOR

SUPREME TEAM For salon teamwork at its best

2018

Lloyds Hair, W aterford –

Suprem e Team

2017

CATEGORY SPONSOR

STAY TUNED ENTRY DEADLINE Monday 14 May ENTRY FORMS creativeheadmag.com/mostwanted FOLLOW US @creativeheadmag #MWIT18 TALK TO US +44 (0) 1434 610904 / events@alfol.co.uk 028-031_CHI_MW18 Promo_GW6.indd 4

21/02/2018 09:39

32-33_SalonSmartIRE.indd 1

Gavin Hoare, Richard Ward Hair & Metrospa

Simon Tickler, Salon Success

Matt Robinson, Mr Robinson’s Barbershop

Carolyn Sweeney, Creations

In partnership with

Jennifer Linton & Joanna MacDonald, Linton & Mac

Hari Efthymiades, Cut & Grind

e n

Zoë Vears, Salon Success

Sarah Guild, BrandSTAND Communications

Dale Hollinshead, Hazel & Haydn

Andrew Mulvenna, Andrew Mulvenna

U H

P S s ND AS t e E P k c K i Y T EE A D W ON M

Ken West, 3•6•5 Hair

Monica Teodoro, L’Oréal Professionnel

Jonathan Andrew, Jamie Stevens

Tom Chapman, Tom Chapman Hair Design

Alan Edwards, Alan Edwards

Jane Willi Williams, Reed Hair

! o d Y l – o s R S y l S r Ra A – ! t u

Associate sponsors

21/02/2018 09:15

Sam McKnight

Skyler McDonald, Skyler London

Joanna Hansford, Jo Hansford

Larry King, Larry King

–

Brooks & Brooks

Sally Montague, Sally Montague Hair Group

Simon Webster Hair Ky Wilson, The Social

25-26 MARCH 2018, LONDON Andrew Cannon, Ruffians

!

y 4 l 4 n 9 o 0 t 1 s i 6 l 4 g 3 n i 4 t i 1 a w +44 l l a c

BRIGHT IDEAS, REAL EXPERIENCES – TRIED, TESTED AND TALKED ABOUT BY REAL HAIRDRESSERS, JUST LIKE YOU. HEAR FROM THEM ALL!

CALL TO BOOK +44 1434 610944 More details creativeheadmag.com/salonsmart

creativeheadmag.com/salonsmart @creativeheadmag #salonsmart18

32-33_SalonSmartIRE.indd 2

21/02/2018 09:52

#CHedit

Inside story NICOLA CLARKE AT JOHN FRIEDA MARGARET STREET, LONDON

With colourists increasingly gaining the recognition they deserve, it was only a matter of time before the iconic Nicola Clarke saw her name above a salon door. Nicola Clarke at John Frieda lands with one heck of a splash.

She has handpicked an impressive team that mixes top talent alongside A-list hair stars in a creative hub – Leanne Citrone and Renya Xydis and even Most Wanted Hair Icon and Legend, Sam McKnight, will be paying visits. And to celebrate the launch, US colour star Tracey Cunningham and her LA-based team will “pop-up” for the salon’s first week. But let’s not forget the salon itself: it’s the epitome of modern luxury, featuring polished concrete floors and counters across two floors, contrasted with soft leather seats and chrome shelving. When can we book in?

HOT BUYS MODERN MAN

The Mr Mo’s barber chair is sturdy and adjustable but compact in size, fitting perfectly into a busy salon. It’s available in 40 colours to perfectly complement your interiors.

RRP FROM €1,350 045 856487 xpertpro.ie

34

034_InteriorsIre.indd 1

GRAPHIC DESIGN

Set the tone right – Salon Ambience’s Cuba waiting chair and sofa set has clean lines and smooth tones to help clients relax the second they arrive at your salon.

PROMO PRICE FROM €419 (NORMALLY €959) 07554 990965 capitalhairandbeauty.ie

CREATIVE HEAD IRELAND

21/02/2018 14:16

NEW BC BONACURE

PEPTIDE REPAIR RESCUE

pH 4.5 COLOR FREEZE

HYALURONIC MOISTURE KICK

COLL AGEN VOLUME BOOST

Q10+ TIME RESTORE

KERATIN SMOOTH PERFECT

BC BONACURE SALON-BEAUTIFUL HAIR IN-SALON & AT HOME Drawing on 120 years of heritage, Schwarzkopf Professional provides TAILOR-MADE HAIRCARE SERVICES, customised for each client.

Now the company’s professional labs have integrated the best from skincare into the new BC Bonacure formulations, so that every single one of your clients can have the perfect solution to their haircare needs.

To discover how to be a BC Bonacure stockist, or for more information, please visit: www.schwarkopfpro.com

BC BONACURE HITS THE MARK EVERY TIME

“

BC BONACURE is a great range and now with the new upgrade, the range is outstanding. With micellar technology and new products being introduced the range has really taken off within the salon.

Covering every hair type from damaged hair, to coloured and even really hard to maintain hair, Schwarzkopf Professional offer yet another incredible hair care range for both stylists and clients, without the designer price tag! BC Bonacure hits the mark every time!

GARY TAYLOR EDWARD & CO

�

Schwarzkopf Professional believes beauty is both inside and out. It’s more than physical, it’s a feeling – you are as beautiful as you choose to believe. To feel beautiful comes from confidence, and confidence is only seen when it’s felt.

NEW BC BONACURE Gives clients the confidence to feel and look beautiful.

#believeinconfidence

pH4 .5 C OLOR F REE ZE

FIRST COLOUR-LOCKING HAIR THERAPY FOR ZERO FADE S K IN C A R E T EC HN O L O G Y

pH4.5 TECHNOLOGY • Known in skincare for helping to maintain healthy condition.

• Added to BC formulations to tighten the inner matrix to freeze colour pigments in.

BC HERO

VIBRANT RED MICELLAR SHAMPOO Pigmented shampoo for enhancing red tones

H YA LURONIC MOIS T URE K ICK

IMPROVES COMBABILITY

BY UP TO 85% BC HERO

BB HYDRA PEARL Leave-in ultramoisturising treatment with micropearls, loaded with moisturising glycerin

S K IN C A R E T EC HN O L O G Y

HYALURONIC ACID • Known in skincare for drawing water into the skin and helping to prevent moisture loss.

• Added to BC formulations to deliver essential moisture, improving elasticity and shine.

PEP TIDE REPA IR RE S CUE

REVERSE THREE YEARS OF DAMAGE IN ONE APPLICATION S K IN C A R E T EC HN O L O G Y

PEPTIDES • Known in skincare for supporting the skin’s elasticity.

• Added to BC formulations to refill the damaged cortex by rebuilding the hair’s inner architecture.

BC HERO

NUTRISHIELD SERUM Intensive double serum that refills the inner structure and provides heat protection.

C OLL AGEN V OLUME BOO S T

FULLER-FEELING HAIR IN JUST THREE DAYS BC HERO

WHIPPED CONDITIONER Liquid-to-foam conditioner for weightless fullness, adding body and strength

S K IN C A R E T EC HN O L O G Y

COLLAGEN • Known in skincare for boosting skin’s elasticity, shape and strength.

• Added to BC formulations to weightlessly strengthen hair and provide volume, fullness and bounce.

€7.50 MARCH/APRIL 2018

In print•online•everywhere!

IRELAND

MARCH/APRIL 2018

CLUB

ARE YOU MAKING THE MOST OF THEM?

01_Cover_GW4.indd 1-2

In print•online•everywhere!

IRELAND

IRELAND

TIME TO

sparkle

YOUR GLITTERING GUIDE TO SEASONAL SUCCESS

HIGH RISE

CREATIVEHEADMAG.COM

CREATIVEHEADMAG.COM

CREATIVEHEADMAG.COM

K TECHNIQUE

CHIC – THIN

IRELAND

MARCH/APRIL 2017

CHRISTMAS 2017

JANUARY/FEBRUARY 2018

UNIQUE IS

20/02/2018 16:19

In print•online•everywhere! €7.50 MARCH/APRIL 2017

€7.50 CHRISTMAS 2017

€7.50 JANUARY/FEBRUARY 2018

In print•online•everywhere!

New season, new opportunities to build a bigger, better business

01_Cover Ireland3.indd All Pages

FOR JUST

£10

21/02/2017 15:41

SIGN UP NOW

AND RECEIVE A LIMITED EDITION MINNIE MOUSE TANGLE TEEZER*, WORTH

€16.50

YOU’LL GET: • 6 issues of Creative HEAD Ireland magazine delivered to your door • Exclusive competitions and prizes • Free product samples from leading professional brands

WIN a Tangle Teezer goodie bag!

Are you already a Creative HEAD Club member? Then you have the chance to win a goodie bag of not one, not two but four Tangle Teezer hairbrushes! The goodie bag includes: a Small Blow-Styling Round Tool, a Large Blow-Styling Smoothing Tool, one Salon Elite and one Ultimate Finishing Hairbrush. We’ve got three sets to give away, so to be in with a chance of winning, simply keep an eye on your inbox for your exclusive link to the competition entry form – all FOR E CREATIVUB Creative HEAD members will receive an email on 1 March!

AD CL HE MEMBERS ONLY

035_CHClub.indd 1

*For the first 15 new members to sign up between 1 March and 31 March 2018.

Subject to availability and no cash equivalent will be offered.

CREATIVEHEADMAG.COM

MEN

club

.com/ g a m d a e h e iv t a cre

20/02/2018 17:00

COLOUR IN A FLASH WHETHER YOUR CLIENT IS BLONDE, BRUNETTE OR BRAND NEW TO COLOUR, REDKEN FLASH LIFT EXPRESS BLONDE IS THE INSTANT CREATIVE LIGHTENER YOU NEED

Whether your business is big or small, salons are facing similar challenges, namely how to recruit new clients and how to get your current clients coming back more often. The newest colour service from Redken is the answer! Flash Lift Express Blonde is a true revolution as it offers multiple ways to create partial, personalised, professional colour techniques to a host of clients. It’s perfect for offering touch-ups to your blondes between appointments and with Bronde rising again in consumer search terms online, you can use Express Blonde to add technique touches of blonde to brunettes or as a new taster for colour-shy clients. It’s time to upgrade your lightening services with Express Blonde!

INSTANT COLOUR RESULTS: offers up to six levels of lift in just 20 minutes for up to 15 meches, ideal for partial lightening techniques BOOST BUSINESS: a unique service to increase client frequency and recruit new clients UNLEASH YOUR TECHNIQUES: Express Blonde is specifically designed for creating on-trend looks that only require partial highlighting techniques, such as contouring, balayage refresh, babylights, face framing and lots more

THREE STEPS TO PERSONALISED COLOUR:

1. Mix the formula – Express Blonde Lightening Cream is specifically formulated to work safely with heat. Add Redken pH-Bonder to preserve the hair’s integrity.

36

36-37_RedkenIRELAND.indd 1

2. Apply the formula on up to 15 meches and pass over with the Heatcure Professional Tool. This process will take no more than 20 minutes!

3. Rinse and tone with Redken Shades EQ to perfect the personalised colour result for every client.

CREATIVE HEAD IRELAND

20/02/2018 17:04

CR EATIV E HE AD AD VE RT OR IAL

NOW YOUR CLIENTS CAN REFRESH THEIR BLONDE OR GO BRONDE FASTER THAN EVER BEFORE. THE HEAT ACTIVATED COLOUR TECHNOLOGY LIGHTENS HAIR IN A FLASH, PERFECT FOR TOUCH UPS OR EXPRESS TECHNIQUES HELP YOUR CLIENTS TO DEFINE THEIR COLOUR TRIBE WITH THE NEW REDKEN EXPRESS BLONDE SERVICES…

GO BLONDE RAPID REFRESH Touch up and blend a tired balayage or highlights

BABYLIGHTS Frace framing touches of blonde. Ideal for contouring

GO BRONDE SOMBRE

A warm and subtly blended ombre to suit any brunette client

BRONDE BLEND Enhance brunette hues with hints of blonde personalised to your client

WANT instant technique inspirati Head to Redken’s Access educ on? atio platform to get the looks n lorealaccess.com/uk

Want to be part of a new generation colour house? Call Redken on 01 6045918 to discuss your bespoke colour needs Redken.co.uk CREATIVE HEAD IRELAND

36-37_RedkenIRELAND.indd 2

@Redken

RedkenUK

RedkenUKI 37

20/02/2018 17:05

Great Lengths 38

38-41_IreExtensions2.indd 1

CREATIVE HEAD IRELAND

20/02/2018 17:08

In association with

The full story

Once the domain of club kids and later footballers’ wives, extensions now offer clients a quick and effective route to something they crave – better hair EXTENSIONS IS ONE of the fastest-growing areas of hairdressing. Gone are the days of obvious fakery – today’s pieces are discreet, high quality and perfect for troubleshooting many of the problems your clients run into.

“I personally wear extensions all the time and when I tell my clients they cannot believe it – when they think of extensions they automatically think of seeing bonds, fakelooking hair and gaps,” explains Susan Hannon, owner of Voodoo Hair Design in Boherbue, Co. Cork. “But it’s completely the opposite now. Extensions services offer a great advantage to our salon; with many now being 100 per cent human hair it means you can curl, straighten and do everything as you would normally do.”

Indeed, innovation is a key factor in the services now on offer. Time-poor clients can rejoice, as extensions are much

CREATIVE HEAD IRELAND

38-41_IreExtensions2.indd 2

quicker to apply than ever before, and you can get more bang for your buck. Great Lengths has just launched GL Tapes, which are not only fast – a full head can be applied in an hour – but also high quality and lightweight. Lasting six to eight weeks between maintenance appointments, they can be removed and reapplied up to three times, helping to mitigate the higher price point extensions often come with. And with more than 58 shades to choose from, salons can promise the perfect colour match.

Karen Kenny, senior Great Lengths extensions specialist at Hession Hairdressing, has found that extensions are a quick and easy way to offer volume. “One of the most common client problems is not being happy with the density of their hair,” she explains. “So we use micro extensions in what we call filler rows – it’s an instant solution.”

39

21/02/2018 14:18

#Extensions

and the training and knowledge, added to the premium hair quality, all have a price. You simply cannot engage in the ‘cheap seats’ here. The operational costs can be prohibitive, simply because of the standard practice of purchasing the hair before the service. So, make it policy to have a five-day window between consultation and fitting.

“Always take a deposit, but don’t just take a booking fee – take the total cost of the hair that you will be applying. This way your money has cleared, the hair has arrived, you haven’t parted with a penny more, and cashflow is sound.”

It’s also no secret colour is having a huge moment. With extensions you can open a world of opportunity for clients who don’t want to take the plunge with traditional dyes.

“We use Great Lengths to add lighter pieces and different tones to client’s hair who prefer not to colour or don’t want to make a commitment,” explains Mel Kuljancic, hair extension specialist at Davey Davey in Dublin. “A lot of our clients say extensions has given them a confidence boost. They love the natural look and feel of the hair.”

And once you’ve solved all your clients’ problems, make sure they keep up the good work with perfectly tailored aftercare to take away with them…

Great Lengths

Joan O Meara, director at Allure College, which runs expert extensions courses, agrees that extensions can bulk up lacklustre hair, leaving you with a happy client.

She says: “Clients may feel their hair is too fine or they want it longer. The stylist can apply the extensions around the sides of the hair to add extra volume and then cut the length of the extensions to be the same length as the client’s own hair, making it look and feel much more natural. This gives the client so much confidence.”

And extensions can also help to hide the effects of damage when clients are trying to grow their hair, as Lorna Flannery, Great Lengths extensions specialist at Newcastle Hair and Beauty in Dublin, has found.

“A lot of my clients find it difficult to get length in their hair and it can be difficult to maintain the quality and thickness in the ends due to breakage,” she explains. “It takes a lot of patience to wait for the hair to repair and grow, so I would often recommend Great Lengths to clients looking for that fulller, longer look. It’s so rewarding for us to be able to offer such natural-looking extensions to clients. We see some incredible results.”

And with some business advice from Stephanie Stevenson, creative director at Prostyles, you can be safe in the knowledge your new extensions service won’t leave you out of pocket. “It’s a salon service,

40

38-41_IreExtensions2.indd 3

CREATIVE HEAD IRELAND

20/02/2018 17:08

BIO A+O.E. is a range of five natural treatment programmes, ideal for hair enhanced by extensions. Choose from volumising, restructuring, reinforcing, frizz control and sebum control.

For a fast fix that lasts, offer tape extensions from Great Lengths – they’re the ultimate in luxury hair extensions for time-conscious clients who want to up their glamour.

RRP FROM €18

IN-SALON SERVICE

greatlengthshair.ie

greatlengthshair.ie

Cool hues will continue to be huge this year – so Balmain Paris Hair Couture has added four ash tones to the Clip-in Weft Set Memory Hair Collection for icy lengths in an instant.

RRP €100 balmainhair.com

w o r g t Let i ns business flourish Innovations to help you extensio

Big Hair No Care is a range of clip-in afro hair pieces and lace front wigs available in two hair types – Zero Drama Queen, and No Stress Princess (above).

RRP FROM €40 bighairnocare.com

CREATIVE HEAD IRELAND

38-41_IreExtensions2.indd 4

Short on time? The Laserbeamer Nano from Hairdreams is an innovative and fast application method to transform lacklustre hair in a flash.

Tangles will be a thing of the past with the Easiweft Extension Styling Station, which is ideal for storing hair when it’s not being worn.

IN-SALON SERVICE

RRP €22.50

hairdreams.com

easiweft.com

41

20/02/2018 17:08

STR I V E TO BE U N R I VA L L E D TAKE YOUR PLACE AMONGST THE CRÈME DE LA CRÈME. BECOME A GREAT LENGTHS EXTENSIONIST TO UNLOCK LIMITLESS LOOKS AND CREATIVE POSSIBILITIES. Our extensions are 100% human hair. We have a global reputation for excellence and an inspiring team of expert educators.

Great Lengths is in a class of its own. Don’t you want to be a part of it? Find out how you can become a Great Lengths certified stylist.

GREATLENGTHSHAIR.CO.UK/BECOME-A-CERTIFIED-STYLIST

Ring of fire The Ignium collection from Bellissimo sets styles alight with glowing tones full of depth and texture. Watch it burn… PHOTOGRAPHY BY ANITA SADOWSKA 44

44-47_Ireland Fashion2.indd 1

CREATIVE HEAD IRELAND

20/02/2018 16:47

HAIR AND MAKE-UP TRIBE team, Bellissimo. MODELS Not Another Agency CREATIVE HEAD IRELAND

44-47_Ireland Fashion2.indd 2

45

20/02/2018 16:47

BEFORE THE DAWN

ALFAPARF MILANO BRINGS DAY AND NIGHT TOGETHER IN A COLLECTION THAT FUSES DARK DEPTHS WITH A BRILLIANT LIGHTNESS. ANYTHING IS POSSIBLE PHOTOGRAPHY BY KEST

46

44-47_Ireland Fashion2.indd 3

CREATIVE HEAD IRELAND

20/02/2018 16:47

SEE MORE from the new ALFAPARF Milano collection at creativeheadmag.com

CREATIVE HEAD IRELAND

44-47_Ireland Fashion2.indd 4

47

20/02/2018 16:47

HAIR Ciaran Dowd, Beatrice Moate and Stephen Flanagan. CREATIVE DIRECTION Beatrice Moate.

MAKE-UP Aileen Francis. STYLING Aisling Farinella. MODELS Ros Model Management and Unite Models

Ryan Nicoletti-Dowd

Vivienne Mackinder

Ricardo Santiago

The Joico Global Destination team

Photography by Benoit Vermette

CALLING

“WELCOME TO YOUR WEEK in paradise!” said Sara Jones, senior vice-president and general manager of Joico, on the opening day of the brand’s first-ever Global Destination Education – a seven-day learning extravaganza filled with industry stars, trends, tips and techniques of the moment, all of which (be still our beating heart) was held at an all-inclusive five-star resort in tropical Punta Cana in the Dominican Republic. The 1,000 hairdressers who’d been flown in from 28 countries around the globe could barely believe their luck.

The impressive list of educators included Joico international guest artists David Murray (Ireland) and Ryan Nicoletti-Dowd (UK), as well as former London and now NYC-based session stylist, Richard Mannah. This trio led the creative charge, showing highly technical cuts, graphically shaped curls and cool colour combinations that had more of a “street” edge.

We were also impressed by the US and Canadian stars, particularly Confessions of a Hairstylist blogger Jenny Strebe’s braids masterclass, the punchy colour melts of Larisa Love and the sexy blondes taught by Hollywood’s Denis de Souza and Zoe Carpenter, who both kept the focus on lucrative, commercial looks that drive business forward.

And the folk at Joico know how to party, too! After morning classes, afternoon and evening downtime was filled with endless poolside cocktails and DJ sets, an incredible Fashion Rocks hair show, where everyone got to dress up as their favourite rock star, and – to climax – a super-glam white-and-gold party on the beach, complete with fireworks display. Now that’s how you go out with a bang!

48

48-49_Scene.indd 1

Richard Mannah

Caribbean

CREATIVE HEAD IRELAND

20/02/2018 16:53

David Murray

Amber O’Hara

Melissa Duguay Larisa Love CREATIVE HEAD IRELAND

48-49_Scene.indd 2

49

20/02/2018 16:53

A flicker of fla mes #longh air ombre- lievable #haircolour We lcom e to Ha ir by Trio na!

In the

Gla m pon y

frame

Inspired by #milks hake

Triona Lynch, owner of Hair by Triona in Clonakilty, West Cork (@clonhairbytriona), snaps away SHOOT AND SEND Want to give us a snapshot of your world? Tweet us at @creativeheadmag now!

Shadows and light The best present you can buy!

Rasp berry powe r! #pin khai r

#Ga meOfThrones plait

Creating the perfect pink #m ilks hak e 50

050_InTheFrameMarch.indd 1

CREATIVE HEAD IRELAND

20/02/2018 16:50

ALLURE MIDLAND COLLEGE OF HAIR, MAKE UP & BEAUTY AND THE SALON DOCTOR THE RIGHT PRESCRIPTION FOR YOUR SALON

Allure award-winning college in Tullamore, Co.Offaly, has trained 1,000s of students all over Ireland and abroad, with top quality full/part-time courses in hairdressing, beauty therapy, make-up artistry, barbering, nails, assessing and teacher training by Allure / ITEC and the state commissions. Allure then set up The Salon Doctor to deliver in salon training in salons in Ireland & the UK, covering all areas of the trade above, along with personalised exclusive business & management workshops. Joan has designed a cutting concept in which she delivers in salons or on Allure courses to help stylists understand cutting.

SPECIAL OFFER! Buy one place on our Allure one day courses, and get a second place for 1/2 price. All courses are hands-on. Includes: * Creative or advanced Upstyling * Manager training Workshops * Boho & Blowdrying courses * Spray Tanning course * Hot towel shaving or Hair designs * UV Polish course * Threading course * Tinting & waxing * Make-up masterclass

Allure was founded by Joan O Meara in 2004

• Allure opens to the public, so students get hand on experience.

• Have 100% employment rate.

• Over 7,000 sq ft – the largest private college in Ireland.

• In house seminar room with stage, TV & lights.

• The Salon Doctor @Allure can travel to your salon for in-house training.

• All Allure & Salon Doctor courses are certified.

• Gok Wan looked for Allure to work with him.

Call: 0579361419 info@allurecollege.ie info@salondoctor.ie www.allurecollege.ie Allure2.indd 1

20/02/2018 12:15