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MAY/JUNE 2015 CREATIVEHEADMAG.COM
IN FOCUS TAKE A FRESH LOOK
BOOK your PLACE FOR THE HAIR EVENT OF ����! Celebrating 49 years of Irish Hairdressing! This captivating event promises to be the ‘must see’ show of the year.
grand FINAL L’ORÉAL COLOUR TROPHY
Monday 22nd June 2015 O’Reilly Hall, University College Dublin For tickets call 01 604 5918 / 01 604 5916 €200 per person
Hair by DYLAN BRADSHAW
HAIR INSPIRED
by
FA S H I O N
people’s Award is coming
NOW IT’S YOUR TURN TO VOTE Vote for your favourite image at www.lorealcolourtrophy.ie Closing date 15th June 2015
LO RE A LCO LO U RTRO PH Y.I E /colourtrophyIRE
/colourtrophyIRE #LCTIRE15
Editor’s letter
32 46
hello...
IT’S FINALLY beginning to warm up – jinxing it, I know – and signs of increased positivity can be seen everywhere. So with that spirit of energy and renewal in mind, it’s the perfect time to look at the impact a spring clean can have on your salon (page 46). Is it true that you have to spend money to make money – or did our case studies find that some expenditures, with the benefit of hindsight, were unnecessary? We’re also taking a look at what’s new in the styling world (page 42), from blow-dry bars to innovations in electricals and products. Plus, we’ve got a gorgeous technology-influenced fashion shoot from Revlon Professional (page 50). There’s plenty to be inspired by!
Rosemary Mac Cabe, Editor
rosemary@alfol.co.uk Creative HEAD Magazine 06
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Enhance your clients’ natural hair with our world renowned hair extensions. Join the Artisans and become a Certified Great Lengths Extensionist. Contact our education experts on training@greatlengthshair.co.uk
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May/June
WHAT’S INSIDE 18
€7.50 MAY/JUNE 2015
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INTERIORS
MAY/JUNE 2015
Dublin welcomes a hip new Italian groomer in the form of Barbiere
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IN FOCUS TAKE A FRESH LOOK
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ON THE COVER
Hair JOICO artists Colour Sue Pemberton, international artistic director for Joico Vero K-Pak Color Photography Hama Sanders
42
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STYLING We investigate the rise of the blow-dry bar and the best tools around
LAST WORD
Towie star Lauren Pope explains the allure of reality TV
EDITOR ROSEMARY MAC CABE
CHIEF SUB EDITOR ADAM WOOD
SPECIAL PROJECTS MANAGER WRITE TO US AT: Creative HEAD Ireland JOANNA ANDERSEN
ART DIRECTOR NICK JABBAL
EDITORIAL INTERN ANNA SAMSON
EDITOR IN CHIEF AMANDA NOTTAGE
ART GRAEME WHITE
ADVERTISING LAURA TUCKER LEWIS TUCKER
PUBLISHER CATHERINE HANDCOCK
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Creative HEAD Magazine
6-9 Trinity Street Dublin 2 01 617 7947 rosemary@alfol.co.uk
Creative HEAD Ireland is published 6 times a year by Alfol Ltd. Creative HEAD is a registered trademark. No part of this magazine may be reproduced without prior permission of the publisher. All information correct at time of going to press. Printing by Buxton Press.
Creative HEAD Ireland is printed on paper certified as being from sustainable sources using only vegetable-based inks. Printed by Buxton Press, Environmental Printer of the Year and Printing Company of the Year.
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The edit THE NEWS AND KNOW-HOW FROM YOUR INDUSTRY
CONSUMERS TURN TO ORGANIC PRODUCTS SALES OF CERTIFIED organic health, hair and beauty products increased by 20 per cent last year, according to a study carried out by The Soil Association. Emma Reinhold, trade relations manager at the Soil Association, said: “More and more people are choosing organic hair and beauty products because they care about what they are putting in and on their bodies. Soil Association Certification is seeing new licensees in 2015 with new products as well as existing suppliers widening their ranges to include naturally caring shampoos, conditioners and hair products.” While consumer organic haircare brands are leading the way, many professionals in the hair industry have seen a rise in client awareness when it comes to choosing products that are either sustainable, eco-friendly or have fewer chemicals, too. Darren Potter, Aveda general manager for Ireland and UK, said: “In terms of current consumer behaviour, we’ve noticed that our clients are definitely more aware of ingredients, from taking greater care of what they put on their hair and skin, to the whole holistic concept of wellness and mindfulness.” Elaine Sullivan, co-owner of Aviary Lane in Dublin, added: “Clients are as conscious about what they put on their bodies now as what they put in them so not having something that meets the needs of an ethical consumer is a missed trick for in salon retail products.” Aviary Lane stocks sustainable brand Davines, “not just because of its ethics”, says Elaine, “it’s not enough just to be a product with a heart, it has to deliver the results as well.” Mike Beauchamp, manager for Davines, agreed: “We are experiencing unprecedented growth. This is due to a number of factors, including an increased awareness and acceptance of environmentallyconscious products.”
CREATIVE HEAD IRELAND
Fit for a princess HAIR EXTENSIONS brand Great Lengths has announced its support for The Little Princess Trust, the only dedicated charity that provides real-hair wigs to children across Ireland and the UK who have lost their hair through cancer treatment or alopecia. Great Lengths will be inviting salons to ask clients to donate their used hair extensions to The Little Princess Trust when the time comes for them to be replaced. The Little Princess Trust will then send donations of Great Lengths hair – which is ethically sourced, 100 per
cent human hair – to their specialist overseas supplier to manufacture individually tailored wigs, which are then provided free of charge to children who need them. Carol Leo, managing director of Great Lengths Ireland and UK, said: “We understand the emotional impact of hair and hair styles on people of all ages. We appreciate the particular impact of hair loss on young people as a result of illness and medical treatment.” Salons are also encouraged to share snaps of donated hair using the hashtag #littleprincesslengths.
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CUT & SEW OPENS UP SECOND SEAM IN DUBLIN SEAN BRYAN, proprietor of Cut & Sew barbershop in Dublin’s Temple Bar, has opened a second premises on Wellington Quay with four new chairs – although, says Sean, “there’s room for six when the time is right”. The new shop follows in
the footsteps of the original Cut & Sew, with a modern New York barbershop feel, incorporating butcher tiles and a pool table, with the advantage of a brighter, more open space that gives it a more contemporary feel than its basement brother.
MARK LEESON SECURES NEW GOLDWELL CREATIVE ROLE MARK LEESON has been named the first global creative ambassador for Goldwell. The Creative HEAD UK Most Wanted 2014 Colour Expert winner has been an ambassador for Goldwell for almost six years and his new role will see him work with Goldwell on the development of new products, service concepts and imagery.
TRALEE POWERHOUSES TEAM UP Mary O’Donoghue and Aisling Madigan
AISLING MADIGAN and Sean Taaffe of The Hair Academy at Sean Taaffe, Tralee and Mary O’Donoghue of the Sanctuary Beauty Academy in Tralee, have joined forces to develop Level 3 ITEC-accredited industry diploma courses for students wishing to obtain a recognised combined hair and beauty qualification. Courses will commence in October 2015, with part-time courses running over 10 and 20 weeks at different levels up to Level 3 ITEC accreditations and full-time courses, at 15 months’ duration. Places on each course are limited, so early booking is advised. For details, contact The Hair Academy at Sean Taaffe on 064 667 1743 or the Sanctuary Spa on 066 711 9755.
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Get your guy clients gorgeous with new label.men (RRP from €12.50), a line-up of seven barbering products developed by the Toni&Guy International Artistic Team. These formulations have been ‘road-tested’ backstage at London Collections: Men shows, so they can take the pace. Get grooming…
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75%
S
MY months
AHEAD What May/June have in store... EMMA FOLEY,
I N S P I R AT I
DAVID FOLEY HAIR SALON
ON
The next couple of months will be focused on applying recently updated skills in colour and cutting to ensure we provide clients with the best possible service. One of our stylists is now training with Alan Keville – we’re always learning new techniques. We’ll also be focused on preparing for the Fantastic Hairdresser Awards in November.
Christian Wiles Hairdressing
OVERSEA
The number of hair and beauty professionals who do not offer patch tests to their customers, according to a recent study. Of the threequarters who failed to offer tests, 59 per cent were mobile technicians.
ALE AND HEARTY UK SALON OWNER Christian Wiles has launched Ale & Shave events – monthly Friday or Saturday night events in his salon with music, ale and ‘traditional gentleman’s grooming’. It was designed to encourage clients to bring friends, introducing his Nottingham salon to a new clientele and improve loyalty as well as brand awareness. “Our focus has been on how to engage with current clients
while captivating a new audience,” says Christian. “Our salon has an unpretentious, laid-back vibe with a fabulous team of friendly stylists and the Ale & Shave nights work perfectly with our ethos.” He reports high attendance rates and good feedback – food for thought in a booming male grooming industry, especially in a country famed for our love of ale.
Nioxin enters world of styling NIOXIN HAS UNVEILED its first ever styling range, Nioxin 3D Styling. Much like the brand’s existing haircare line, the styling range promises to boost your clients’ confidence by giving them thicker, fuller-looking hair. Kay McIntyre, Nioxin education ambassador, and owner of McIntyres salons in Scotland, said: “When clients have thinning hair, they need a range they can trust, giving them confidence to style without products feeling heavy.” The products tackle the three aspects of hair thinning – derma, density and diameter. Behind the range lies two technologies: Pro Thick and Light Plex. Pro Thick wraps the hair in thickening polymers that penetrate the hair shaft, plumping it without leaving a residue on the hair surface, while Light Plex achieves flexible, volumised styles without weighing hair down, according to the brand.
CREATIVE HEAD IRELAND
KATRINA BERMINGHAM, FOLLY REPUBLIC
Our team has lots of Schwarzkopf Professional Ask Education seminars to attend, which are a key element to progressing and educating ourselves to be better at what we do. Inhouse too, we have plenty to look forward to; due to unprecedented demand, we’re undergoing an expansion and refurb. Watch this space!
HELEN GUEST, HAIR QUARTERS
We’re coming up to our first birthday in July, so it’s a really exciting time reflecting on all that we’ve achieved – qualifying in the top 10 of Alfaparf Gents’ Image and doing photoshoots for IMF Magazine. We’re focusing on our refer a friend offer, driving salon business through word of mouth, and upskilling with courses from Alfaparf.
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THE BUSINESS EDIT ECO IT AIN’T EASY BEING GREEN
IT SEEMS TO BE A PRICEY PROPOSITION TO GET ETHICAL – BUT THE LONG TERM BENEFITS ARE WORTH WAITING FOR CHANGING THINGS in your salon all too frequently ends up being a very expensive endeavour – something that can understandably put salon owners and managers off making moves to improve or correct something that isn’t quite right. When it comes to ‘greening’ your salon business, then, it can often seem an expensive effort that will not only take time and money, but that won’t necessarily reap rewards in terms of cost savings and that essential end goal of increased footfall. Danielle Mills is a senior research assistant at a University of Southampton project that’s aiming to revolutionise how salons view the idea of being environmentally friendly. She insists salons can not only save money but increase staff retention and influence both clients and wider society by taking moves towards a more sustainable, eco-friendly salon culture. “Salons can combat high energy bills by encouraging staff to take part in efforts to reduce the salon’s impact on the environment,” she says. “Team efforts to make sustainable
RISING STAR
NAME CIARAN DOWD AGE 24 SALON OCCASIONS HAIRDRESSING, NAAS
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WHAT MADE YOU WANT TO BE A HAIRDRESSER? When I was a kid, I was really into dancing. When I went to my first competition, I was fascinated by the up-styles the girls wore. My dance teacher was also a hairdresser, and for competitions I used to help him with the hair. He told me I had a knack for it and to consider hairdressing, so I did!
changes such as switching lights and appliances off, can also create a happier workforce.” Washing machines are often the biggest energy drain on salons – pumping gallons of water out and tonnes of electricity in – but, according to an Easydry survey, 65 per cent of Irish people say they would change their salon if they discovered it didn’t provide fresh towels. Easydry suggests disposable towels are the solution. “Biodegradable, disposable towels are a much more convenient, eco-friendly, time-saving and hygienic method for salons than traditional cotton towels,” says Ann Butterly, chief executive and founder of Easydry. Danielle, too, cites biodegradable towels among many potential energy-saving measures, such as EcoHeads shower heads and LED lighting. Aside from your own savings, Danielle believes that hairdressers have a responsibility – as the occupation that talks to the most people, they can “create a ripple effect and influence clients and wider society”.
WHAT HAVE BEEN YOUR CAREER HIGHLIGHTS SO FAR? Becoming creative director of Occasions Hairdressing last year and being presented with the Fantastic Hairdresser award by Alan Austin-Smith in November was amazing. I’m excited to start teaching on the Nexxt Generation Stylist course with Alfaparf in August.
It’s really surreal – I remember doing my colour course in the same academy when I was 16. I’d never have thought I’d have the opportunity to teach in the same academy that I was taught in. WHAT WOULD YOUR DREAM HAIRDRESSING GIG BE? I’d love to work at Fashion
Week in Tokyo as a session stylist; I’m in love with Japanese fashion. WHERE DO YOU SEE YOURSELF IN 10 YEARS’ TIME? If my dad’s anything to go by, I’ll be bald by then! I’ll still be hairdressing, definitely still learning and hopefully I’ll still love what I do.
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LIFE LESSONS
JAMES MCDONALD, CHEVEU STUDIO, BUNCLODY, CO. WEXFORD
The ability to recognise and encourage talent in an individual is paramount when running your own salon. I have been fortunate enough to work with some fantastic stylists in the past 25 years and I decided to open my own salon almost six years ago. Currently, I am lucky enough to have a fantastic, cohesive team working with me. This includes the very talented Edel Jones. Whether in the salon or on a shoot, she will only give 100 per cent.
Clients are key. This might sound obvious, but without clients there would be no business. It is essential to remember and recognise this. I pride myself on being honest with my clients and I would like to think that it’s the reason that I have such volume of returning clients. We are never afraid to suggest new styles and or colours and I think this is appreciated. There is no room for complacency in our salon.
Strive for excellence. When I decided to open my own salon I knew I would only be happy if I offered the highest standards to my clients. We wanted the very best in haircare. Consequently, when we started working with Shu Uemura Art of Hair it was the icing on the cake for us – our clients absolutely love it! We also launched our website this year. I had a vision for what I wanted and I am very happy with the result. It perfectly communicates to the public what we are about. It has considerably more traffic than I anticipated and I know now from speaking with clients that this is something they appreciate. I feel it completes the Cheveu Studio package. Don’t forget about yourself. It hasn’t been easy but I have learnt the value of totally switching off. I don’t mean a day away from the salon, I mean a week away where I don’t even check work-related emails.
‘Learn from everyone, follow no one’ is our salon motto. Everyone we work with has something to teach us and this includes clients. It encourages respect and this is important to me. All that said, individuality is important and so we strive to pave our own way in this industry. I love my job and I get to do something I love every day that involves making people feel better about themselves. What more could anyone ask for?
CREATIVE HEAD IRELAND
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Just 13 products but infinite possibilities when cocktailed, new Style Link from Matrix includes clever Volume, Hold and Gloss Booster drops to add for your own unique formulations! Ban that brass with the new look Cool Blonde Rescue Kit from Affinage, which includes revivers Affinage Cool Blonde Shampoo, Conditioner and Illuminator.
RRP FROM €10.99 01 604 5918 matrix.com
COLOUR CLOSE-UP
RRP €11.24
RRP FROM €18.50 01 604 5918
053 912 3681
affinage.com
Take your clients back in time with Kérastase’s Serum Jeunnesse, a hair serum that fights thinning and greying.
Help your clients reach their hair’s full potential with Redken’s Extreme Length range, which blend Redken’s signature proteins with biotin – helping hair get past its breaking point.
Those colour gurus at Joico have got it sussed – with 60 per cent of the average salon turnover comprised of blondes, what flaxen-haired client wouldn’t want to be a ‘sultry blonde’? The new Vero K-Pak Color System ‘Sultry Blonde’ Series introduces three new permanent crème colours and four demipermanent instant gloss toners to give healthy, high-shine and beautiful results.
redken.co.uk
Expand every strand with Aveda’s Thickening Tonic Styling Spray, dubbed by Antoinette Beenders as the ideal ‘invisible plumper’ to build mass.
RRP €27 +44 (0)870 034 2380 aveda.co.uk
IN-SALON TREATMENT 045 856 490
RRP €62
xpertpro.ie
01 604 5918
kerastase.com
Denman’s new thermo neon brushes are colour coded by size, so stylists will know exactly which is which.
RRP €11.91
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Two new additions to the OSiS+ range focus on volume – the OSiS+ Session Label Plumping Lotion, which also moisturises and conditions hair; and the OSiS+ Session Label Volumizing Root Spray Mousse, which can be applied in a precise and targeted manner. Neat!
+44 (0)2891 462141
RRP FROM €11.50 +44 (0)1296 314000
denmanbrush.com
schwarzkopfprofessional.ie
To celebrate 10 years of the brand, three of label.m’s most loved backstage session favourites have been given a catwalk-inspired makeover by Giles.
RRP FROM €14.20 +44 (0)1753 612090 labelm.com
CREATIVE HEAD IRELAND
LAUNCH OF THE MONTH
STOCK
OPTIONS
OUR PICK OF THE LAUNCHES TO STACK ON SHELVES, ADD TO MENUS AND SHARE WITH YOUR STYLISTS
Blumarine A/W15, courtesy of Wella Professionals
FOR THOSE IN YOUR CHAIR who like to look a bit different, who love a unique approach, we think they’ll be head over heels for EIMI from Wella Professionals. The new styling line-up celebrates individual style and was put through its paces backstage at Fashion Week A/W15 shows such as Issey Miyake and Blumarine by Eugene Souleiman. By the way, his favourite is dry shampoo Dry Me, which he loves to use to give a little root lift. However, there are oodles to get excited about – grippy but shiny Sugar Lift is perfect for texture without heaviness, while Perfect Me smoothes and defines while protecting and repairing. Where to start?
RRP FROM €10.70 +44 (0)1202 595700 wellaprofessionals.co.uk
IT’S ALL ABOUT... CC CREAMS Further proof that skincare is influencing haircare trends with antioxidant-packed Color Corrector Blondes from L’Oréal Professionnel’s série expert eradicates brassy tones, and a brunette version will follow later this year.
Schwarzkopf Professional’s BC Color Freeze – now with pH 4.5 Balancer Technology for a longer-lasting colour – includes the protective and restorative CC Cream for fans of irons and heat styling.
RRP €14.99 +44 (0)800 072 6699
RRP €15.25 +44 (0)1442 278000
lorealprofessionnel.co.uk
CREATIVE HEAD IRELAND
schwarzkopf-professional.ie
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Inside story BARBIERE CAMDEN ST, DUBLIN ENNY BUONO, owner of Barbiere, the most recent addition to Dublin’s barbershop scene, learned his craft from his father in Naples – skills that go back through generations of Neopolitan barbers. Now he’s brought his know-how to Camden Street in Dublin 8, in a distinctly Italian barbershop with a modern twist. The interiors are based on contemporary Italian style, setting it apart from the city’s other barbershops – which are often rooted in New York and London vibes – with burnt sienna tones bringing to mind Roman and Tuscan buildings, complemented by natural leather textures and clean, masculine lines. The finishing touches? A bespoke orange Vespa on the wall and as much Lavazza coffee as clients can drink during their visit.
HOT BUYS
DOWN TO ZERO
The Kiela Club Zero Barber chair’s plastic elements are available in a variety of tints, as is the faux leather fabric – for customisable cool. RRP from €890+VAT Call Xpert Pro on 045 856490 xpertpro.ie
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BACK TO BASICS Minimalism is at the core of the design of the Kiela Wellness Deluxe, with moulded seat and tilting wash basin. RRP from €1,300+VAT Call Xpert Pro on 045 856490 xpertpro.ie
CR EATIV E HE AD PR OM OT ION
NEXT GENERATION
Wella Professionals Generation NOW is celebrating its fifth anniversary, and it wants you to become its newest member!
TO GET AHEAD and get noticed in hairdressing, you need a little helping hand. You need someone in your corner to champion you every step of the way – Wella Professionals can do this and more. Generation NOW is one of the brand’s incredible mentoring programmes and is designed to help launch up-and-coming hairdressing stars with offers of support, exposure and plenty of platform opportunities. Award-winning stylist Bruno Marc Giamattei from Marc Antoni is the lead mentor for the Generation NOW Team 2015/16, so you know you’re going to be in good hands. You’ll also enjoy a tailor-made Generation NOW Bootcamp Week in August.
On top of this, you’ll experience a wide range of educational opportunities for you to build up your hairdressing knowledge and skills, enhance your confidence and onstage presentation work. You’ll also have the opportunity to be part of some awe-inspiring events. All of this adds up to some great exposure for you and your salon – it’s media coverage that just can’t be bought. To make it to the top you’ll need armfuls of energy, creativity and enthusiasm. Generation NOW is a great launch pad; many ambitious team members have gone on to achieve incredible things and become key players in the competitive world of hair.
“Being part of Generation NOW was amazing, it gave me so much confidence. It is such a great opportunity to work with the best names in the industry. Be yourself HOW TO ENa TlittEleRbit of and enjoy This is just ember of the whole what being a m can do for W NO n io Generat tering for the incredible you. So get en now! Visit am 2015/16 Te ting.co.uk/ experience.” wellamymarke to MATTHEW FEENEY, AVIARY LANE, 2014/15 GENERATION NOW MEMBER
generationnow enter online!
For more about Generation NOW, call the Wella Studio Dublin on 01 4160900 or email dublinstudio.im@pg.com CREATIVE HEAD IRELAND
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For more information call IRE: 01890 812 022
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SALTY, SANDY, SWEATY, COOL D MITE EDIT LI
NEW & LIMITED EDITION NEW AN N • D IO
Defend your clients’ hair against damage this summer with the limited edition Totally Beachin’ range from Bed Head.
MITED EDIT LI
NEW AN N • D IO
Help your clients keep their cool from pool side to high tide - even when the heat is on! Available at cutting edge salons now.
/bedheadbytigi bedhead.com
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01/04/2015 12:07
BECAUSE YOU DESERVE EVEN MORE...
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BIG IDEA
ANDREW BARTON
at Urban Retreat WITH 50 STAFF and an astonishing annual turnover of more than £3m, the Urban Retreat hair salon at Harrods is successful, but has never quite matched the prestige of its beauty sister. But that’s about to change with the appointment of celebrity favourite Andrew Barton as creative director, who has plans to make lots of noise about the brand both within the hair industry and with consumers. “The objective is clear,” explains Andrew. “We will lift our profile as a creative force through education, seminars, competitions and events. We’ll also be shooting a signature collection, BEautiful, that’s very client focused, talking through the ages of Urban Retreat.” It’s a strategic move by owner Goerge Kammer and ties together hair and cosmetics. “Andrew will take Urban Retreat education a step further for our already talented team and add a new dimension to our salon by linking hair services to our new make-up department,” explains George. “This will define a new multi-dimensional image for Urban Retreat which will be elegant, sophisticated and on-trend.” The sad closure of the Andrew Barton salon in February means joining Andrew at Urban Retreat is technical director AJ Blackadder and artistic director Tracey Gallagher as a “ready-made dream team”. Initially, Andrew will be setting up a creative team, an assistant creative team and hitting the salon floor straight away. “The team needs to know I’m not just turning up once a month,” he stresses, “and I’ll be putting into place development plans for every single team member.” And with former manager Marcus Allen rejoining the salon this summer, we wouldn’t bet against the brand finally realising its potential and becoming a formidable force in the hair industry – and beyond.
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ANDREW BARTON
CREATIVE HEAD
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#CHedit Loved my braid today thanks to @ktlouk711 – overdos ed on cupcak es!
e da y My fa vourite cli ent of thw ha ir – @ra ycka y rocki ng he r nea cut co lou r re fre sh an d
#bts from the most a mazing day shooting with @clare-macd for the new @ninecrows lookbook alongside the most a mazing @aislingkellymakeup #drea mtea m
In the frame Danielle Garner, stylist and Redken creative artist at Style Club North Earl St, Dublin SNAP AND SEND Want to give us a snapshot of your hair world? Tweet us @creativeheadirl
Love a good mid-le ngth cut and some lightne ss #fabfriday #bala yage @styleclubhai rdressin g
Laura’ s fabulou s new hair with coppery ends @laura m-86
Annoyed I didn’t go out for Paddy’s Day but I sure looked the part in Galway on Sunday #paddysday #festivehun
Big smiles and pouts – story of our life! Me and my GF @shau naocon nor7
To-do list the hottest happenings this month and next…
11 May
GREAT TIMES
The inaugural Great Lengths Awards will take place at Fade Street Social in Dublin, with six awards designed to give stylists the chance to showcase their extensions creativity. greatlengths.co.uk/ awards
CREATIVE HEAD IRELAND
18 May
MEN AT WORK
Thinking of tapping into the growing market of men’s grooming? The Essential Barbering course with Emmett Byrne of The Butcher Barber in the Wella Studio Dublin could be just the ticket. Call 01 416 0900
Little colou r ch an ge for th e fab @e mm arf ras er tod ay #g ing er #colourcha ng e
Only mad about my life today, got this goodie box of miracles, learnt loads and had a ball! #redkenready
15 June
BLONDE INTEL
Beautiful Blondes Step 4 is a course for experienced colourists, focusing on the theory of colouring and examining various blonde tones, held at Ikon salon in Cork. Call 045 856 490 23
WINNERS CELEBRATE THE 2014/2015 SCHWARZKOPF
IT WAS A DOUBLE celebration at the IHBAs on 29 March in Dublin’s RDS – a chance to recognise and reward all the hard work carried out throughout 2014, for a host of stylists and salon owners from across the country. And quite the celebration it was, with 19 categories 24
awarded across marketing, salon design, retail and training and, for the first time in IHBA history, runners-up were recognised by a moment in the spotlight. The event was hosted by Lorraine Keane and, as well as the all-important awards, guests were treated to CREATIVE HEAD IRELAND
ON PARADE PROFESSIONAL IRISH HAIRDRESSING BUSINESS AWARDS incredible trend shows from Schwarzkopf Professional, as ambassadors Andy Smith, Charlie Taylor and Kevin Kahan presented the key S/S15 trends. “Running a successful salon business takes determination, vision and strength – not to mention strong leadership CREATIVE HEAD IRELAND
skills to keep your team at the top,” said Michael Berggren, general manager of Schwarzkopf Professional Ireland & UK. “Schwarzkopf Professional is proud to host the Irish Hairdressing Business Awards and celebrate those industry visionaries!” 25
YOU’RE
PUT YOUR HANDS TOGETHER FOR THE 2015 SCHWARZKOPF
website of ther year SUGAR CUBED
PRESENTED BY SALON OWNER BARRIE STEPHEN
The sugar culture brand is made up from a series of extraordinary go-getters who stop at nothing to being the best we can be! I’m so proud of this incredible team and that’s why we’ve won the trophy! Mark O’Keeffe, salon owner
“
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RUNNER-UP – OSCARS AND CO. BARBERSHOP
salon design award PREEN
PRESENTED BY SALON CONSULTANT RYAN FOX
We are absolutely thrilled to have won the Salon Design Award. This is an award extremely close to my heart as my father’s company created our beautiful salon interior at PREEN. Thank you for this fantastic opportunity. Katherine Sweeney, salon owner
“
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RUNNER-UP – KEVIN KAHAN
retail salon of the year
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RUNNER-UP – SHARON MALCOLM HAIRDRESSING PRESENTED BY RYAN FOX
Together with my team, we have created a successful business that can run without my presence every day. Winning this award has filled me with pride and passion for this amazing industry. Teresa Connolly, salon owner
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RITZYS HAIRDRESSING
CREATIVE HEAD IRELAND
THE BEST!
PROFESSIONAL IRISH HAIRDRESSING BUSINESS AWARDS WINNERS
reception/front of house award AOIFE HORGAN, STUNNERS HAIR SALON
DAVEYDAVEYMENS
Aoife Horgan was delighted to take home the trophy. We were up against huge competition so we couldn’t be more pleased to have won! Catherine Roche, salon owner
RUNNER-UP – LLOYDS HAIR
PRESENTED BY MAHOGANY’S RUSSELL BARKER
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PRESENTED BY CREATIVE HEAD’S AMANDA NOTTAGE
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marketing salon of the year
RUNNER-UP – LYNSEY FRAHILL, RUSTIQ SALON
It’s put on us the map even more now, and the salon seems even busier since winning, which is great! Ian Davey, salon co-owner
training award PRESENTED BY BARRIE STEPHEN
We are delighted that the salon has brought home this award! We have a strong belief in our team, our salon and our commitment to be the best, and winning has cemented that! Valerie Finnegan Cahill, salon owner
SEAN TAAFFE HAIR & BEAUTY
RUNNER-UP – CAROLINE HAIR CREATION PRESENTED BY AMANDA NOTTAGE
“The Customer Care Award is one of the most important to us, we are delighted! We will continue to dedicate ourselves to keeping the care of the customers at an all-time high!” Sean Taaffe, salon owner
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RUNNER-UP – TONI & GUY, CLARENDON ST
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customer care award
IKON HAIR DESIGN
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Ulster trainee of the year
Munster trainee of the year
PRESENTED BY SCHWARZKOPF PROFESSIONAL’S STEPHEN MCDOWELL
PRESENTED BY STEPHEN MCDOWELL
RUNNER-UP – NATALIE CHETTLEBURGH, PAUL MEEKIN PARTNERS HAIR & BEAUTY
RUNNER-UP – BARRY MCDONAGH, ALTAMODA HAIR
Leinster trainee of the year
Dublin trainee of the year
PRESENTED BY IHF’S GERRY HYNES
PRESENTED BY SCHWARZKOPF PROFESSIONAL’S STEFANY PENCH
AMY RUTLEDGE, KEVIN KAHAN
SINEAD HOURIHANE, LYNDA MAHER HAIR STUDIO RUNNER-UP – CHLOE BRENNAN, LYNDA MAHER HAIR STUDIO
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ANDREW O’SULLIVAN, CREATION HAIR & BEAUTY STUDIO
ALAN ADDERLY, DAVEYDAVEY
RUNNER-UP – DAVID REYNOLDS, ZEBA
CREATIVE HEAD IRELAND
Connacht trainee of the year EMMA LOUGHNEY, ALLURE HAIRDRESSING, BALLINA PRESENTED BY STEFANY PENCH
RUNNER-UP – CIAN MOORE, KELLY’S HAIR AND BEAUTY
national trainee of the year
SINEAD HOURIHANE, LYNDA MAHER HAIR STUDIO
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Wow! I can’t believe I beat so many incredible people to take home this trophy! It makes me want to work even harder to get to the top – it’s a real boost!
PRESENTED BY RUSSELL BARKER
RUNNER-UP – AMY RUTLEDGE, KEVIN KAHAN CREATIVE HEAD IRELAND
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Ulster salon of the year
Munster salon of the year
PRESENTED BY SCHWARZKOPF PROFESSIONAL’S BRENDAN THOMPSON
PRESENTED BY BRENDAN THOMPSON
NATURAL HAIR COMPANY RUNNER-UP – PATRICK GILDEA HAIRDRESSING
RUNNER-UP – IKON HAIR DESIGN
Leinster salon of the year
Dublin salon of the year
PRESENTED BY MARTIN MCALLORUM
PRESENTED BY MARTIN MCALLORUM
RITZYS HAIRDRESSING RUNNER-UP – RUSTIQ
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SEAN TAAFFE HAIR & BEAUTY GROUP
BROWN SUGAR HAIR AND BEAUTY RUNNER-UP – FOUNDATION
CREATIVE HEAD IRELAND
Connacht salon of the year ALLURE HAIR AND BEAUTY PRESENTED BY SCHWARZKOPF PROFESSIONAL’S MARTIN MCALLORUM
RUNNER-UP – KELLY’S HAIR AND BEAUTY SALON
national salon of the year
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SEAN TAAFFE HAIR & BEAUTY GROUP
What a night! We have 50 staff across our salons so this isn’t just for the owners, this is for them. They truly make our salon group what it is, and without such an amazing team we wouldn’t be standing up here today. PRESENTED BY SCHWARZKOPF PROFESSIONAL’S MICHAEL BERGGREN AND 2013 WINNER, NIALL COLGAN
RUNNER-UP – RITZYS HAIRDRESSING
CREATIVE HEAD IRELAND
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Scene THE HOTTEST EVENTS EVERY MONTH – GET YOURSELF SCENE!
Edel Kavanagh and Aisling O’Dwyer
ZERO’S HOUR
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p32-37_Scene_Ireland_GW2.indd 1
Zoe Kelly
Hannah Reynolds, Suzie Cantwell and Louise Gilmore
Eve Dempsey
IT WAS LADIES’ night in Greystones, Co. Wicklow, as Zero One salon, which launched late last year, opened its doors for a soirée where everybody was welcome. Guests, including Dr Ciara Kelly from RTÉ’s Operation Transformation, stylist Laura Mullett, blogger Rosie Connolly and model Madeline Mulqueen, were treated to Prosecco and chocolate-dipped strawberries, while up-andcoming musician Dermot Kennedy provided the tunes.
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16/04/2015 17:10
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Sophie Pigot and John Reynolds
Dermot Kennedy
Stephen McCann and Doretta McCann
BEING SCENE
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Aislinn O’Toole and Brendan Rogers
Freddy and Damian Penco
Enny Buono
Karen Finnerty
Conor Cleere
Colm Keane and Anthony Hennessy
Wayne Cronin with Una McMahon
Dan Wilkinson and Gareth Downey
ENNY BUONO opened his Italian barbershop on Dublin’s Camden Street with a veritable who’s-who of the city’s hip and happening scenesters: Jo’Burger’s Jo Macken, Quintessentially’s Wayne Cronin, Gareth Downey and Colm Corrigan. DJ Nialler9 provided the music while food was supplied by Coppinger Row and the drinks by Peroni.
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House of Colour graduates Catherine Campbell Jennifer Kavanagh
Ciara Pender and Rachel Hunter Rachel McCormick and Olive Tucker
The assistant team from Charlestown
Brian Sweeney and Susan Byrne
THE RADISSON BLU was the chosen venue for 2015’s House of Colour Salon of the Year Awards – and with more than 120 hairdressers in attendance, the night was a hive of excitement. The team enjoyed a three-course meal with wine and champagne before being treated to a film review of 2014’s achievements, and a forecast of trends and events for 2015. David Campbell hosted the event and kicked things off with the Salon of the Year award, which was won for the first time by House of Colour in Lucan, while the Charlestown salon took home awards for the Assistant Team of the Year and the Gold Star award. As for the after-party? That was in Lillie’s Bordello, where the House of Colour stylists partied the night away.
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Liz Murphy and Amy Summerville
The Lucan team Ciara Pender and Marcella Conroy
HOUSE OF FUN
And the winners are …
Salon of the Year Lucan Assistant Team of the Year Charlestown Customer Service award Wellington Quay Gold Star award Charlestown Creative Salon of the Year Times Building Retail Salon of the Year Drogheda Hall of Fame Assistant Team Abbey Street 2007 Paul Byrne award Jennifer Kavanagh Educator of the Year Ericka Kidd
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16/04/2015 17:18
Wenda Partridge Catherine Gormley
Anita Foley
THE VERY BEST of Irish stylists turned out for the 2015 IHF Championships, held in the DoubleTree by Hilton hotel on Dublin’s Burlington Road. More than 300 creative looks were showcased from 260 seasoned stylists, and awards were given in 11 categories, ranging from basic skills in cut and colour to the elaborate Creative Fantasy category. This year also saw the introduction of provincial champions, making the awards a truly all-Ireland event. One of the biggest winners of the night was Wayne Lloyd Hair in Cork, which left with three awards. Commenting on the event, Gerry Hynes, president of the IHF, said: “This is what it’s all about – hairdressers showcasing their talents and being rewarded for what they are most passionate about: dress hair!”
Sarah Mason
DRESS TO IMPRESS
AND THE WINNERS ARE... Trainee Ladies Full Fashion Senior Classic Bridal Senior Ladies Full Fashion Mens Full Fashion Mens Freestyle Trainee Ladies Long Hair Up Senior Ladies Long Hair Up Trainee Creative Fantasy Senior Creative Fantasy Photographic Individual Photographic Collection 36
Anita Foley, Wayne Lloyd Hair, Cork Katie Codd, Salon 2, Sligo Catherine Gormley, Hair by Catherine Gormley, Sligo Luke Duffy, Ultimate Hair & Beauty, GPO Arcade, Dublin John Keegan, The Academy Barber, Celbridge, Co. Kildare Leanne Cox, Rosanno’s Hair & Beauty, Co. Fermanagh Shirley Mulvaney, Salon 2, Sligo Anita Foley, Wayne Lloyd Hair, Cork Wenda Partridge, Wayne Lloyd Hair, Cork Ciara Daly, Ikon Hair Design, Cork Sarah Mason, Renaissance, Galway CREATIVE HEAD IRELAND
Sarah Mason with Conor Healy and Daithi Conneely of Renaissance
Senior Ladies Full Fashion
NEW
SALON EXCLUSIVE
NATURAL HAIR PRODUCT RANGE. PARABEN AND SULPHATE FREE
WE’LL ONLY SUPPLY 1 SALON PER TOWN,
MAKE IT YOURS!
SUPER NATURAL INGREDIENTS UNIQUE COMPACT LINE OF 15 PRODUCTS
official UK distributors
e: sales@fbilondon.co.uk t: 01753 444444 CREATIVE HEAD IRELAND
www.fbilondon.co.uk
SUMMER GLOW THIS SUMMER IT’S ALL ABOUT MORE NATURAL BLONDE SHADES – SO OFFER CLIENTS SCHWARZKOPF PROFESSIONAL BLONDME WARM GOLD AND COOL ROSÉ SHADES
IF YOU DIDN’T KNOW already, blonde is back. But it’s not all-over platinum hues clients are craving. Instead, they want a more natural glow. Brunettes are lightening up their locks with caramel hues, while lighter blondes are going more golden. The new highlighting shades from Schwarzkopf Professional – BLONDME warm gold and BLONDME cool rosé – are perfect for the new trend in blondes as they provide up to five levels of lift and can be used on dark hair in a single-step application. And because Schwarzkopf Professional knows how important it is to provide blonde clients with not only the right shades but the right service, it has launched Shimmer Lights and Pastel Lights. Both services subtly blend different blonde tones, which melt into one another and create a refined golden glow. Shimmer Lights catches the light on darker base colours to create a dazzling effect, while Pastel Lights defines lighter blondes in soft gradients to give hair a new lease of life.
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MEET THE EXPERT
He loves blondes and blondes love him! LA-based Kim Vo is not only Schwarzkopf Professional global BLONDME ambassador, he is a celebrity colourist and an expert in creating state-of-the-art blondes. Here, he talks about why we all remain fascinated with blondes.
CREATIVE HEAD: Blonde is always fashionable – why hasn’t the trend lost any traction over the years?
KIM VO: Even though blondes have always been around, the colour became really popular through Marilyn Monroe. It really did convey a whole new different world. Sixty years later, we have perfected blonde and the trend has evolved. It is a great trend to have fun with. CH: In which direction is the new blonde trend? KV: What’s great is it’s not about being warm or cool anymore, it’s about being both! We see a lot of strong trends, varying between luxury and high street. There are many colours and palettes that we can choose from. That is why BLONDME is so successful – its toners are great. CH: Which clients should colourists and salons target for these shades? KV: Brunettes are the new blonde aficionados; these are women who want to dip their toe while showcasing beautiful caramel-coloured shades!
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CH: Why is blonde often seen as the supreme discipline for colourists? KV: I am an equal opportunity colourist – I also love brunettes and redheads – but blondes are incredibly hard! That’s why people have respect for it. I call it the blonde colour code. You have to break your clients’ colour code. You look at skin tone, eye colour, their personality. I always ask clients ‘Do you want to whisper, talk or shout?’ Blonde is not just a colour; it’s an attitude. CH: What challenges do hairdressers have to face when it comes to blonde services for mature hair? KV: In Los Angeles we don’t use the word ‘mature’. What is amazing, with BLONDME in particular, is that you can easily take 10 years off someone’s look. When colouring mature clients, you usually want to mimic youthful hair. It is all about the placement of the highlights and luscious, gorgeous shine.
Call 01 404 6424 or visit schwarzkopf-professional.ie
CREATIVE HEAD IRELAND
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FREEZE FRAME KEEPING THAT SALON-QUALITY COLOUR IS EVERY CLIENT’S DREAM, SO FREEZE IT IN TIME WITH BC COLOR FREEZE BY SCHWARZKOPF PROFESSIONAL
*After 12 washes according to 77 of 100 people tested on a red shade
THAT MOMENT WHEN a client looks in the mirror and realises their hair colour just isn’t as shiny or as vibrant as it used to be is inevitable – no matter how talented the colourist is, nothing lasts forever, right? Wrong. BC Color Freeze not only gives a rich colour, glossy shine and healthy glow, it provides zero fade* until the next colour appointment. This is because BC Color Freeze has been redeveloped to include pH 4.5 Technology. For optimal health, hair should have a pH level of 4.5, which coloured hair doesn’t have. During colouring, the outer and inner hair structure are loosened so that colour pigments can penetrate the hair, but are not held properly. The pH 4.5 Technology in BC Color Freeze reinforces the internal hair structure by bringing the hair to the optimal pH – meaning it essentially ‘freezes’ colour pigments in the hair. If used in combination with an IGORA Royal hair colourant, your client’s colour will continue to dazzle like new for 12 washes. Freeze Clients can further protect their hair with The BC Color m a ust as it the BC Color Freeze take-home range, CC Cream is t from heat ec including three shampoos, two conditioners, helps to prot and styles and restores a treatment, a gloss serum and the range’s coloured hair. new hero, CC Cream. So for cool colour that refuses to thaw, it’s got to be BC Color Freeze by Schwarzkopf Professional.
GOT TO HAVE IT!
Discover how you can make you client’s colour go on and on with BC Color Freeze. Call 01 404 6424 or visit schwarzkopf-professional.ie
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CREATIVE HEAD IRELAND
CREATIVE HEAD IRELAND
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STYLING
Style savıours From blow-dry bars to electrical superstars, we investigate how you can maximise all things styling FIRST THERE WAS Blow in Dublin, then Dylan Bradshaw opened up a blow-dry bar and socialite Tamara Ecclestone’s SHOW Dry dropped into Harvey Nichols in Dundrum after 12 months of planning. Before we knew it, blow-dry bars were popping up all over the country. Instead of being a passing fancy, blow-dry bars are now a necessity to many clients. But why? “As a working wife and mum, I know how hard it is to look and feel great when you don’t have much time,” said Tamara Ecclestone at the launch of SHOW Dry, which offers blow-drys to clients in a rush, seven days a week. “We aim to provide a slick, time-efficient service that allows women the time to feel fabulous, no matter what time you ‘don’t have’.” Blow-dry bars are also usually open much longer than salons are, to fit around their clients’ lives. Dylan Bradshaw’s db Express Blow Dry service is available between 7am and 9am, Monday to Friday, offering clients the chance to walk away with a newly dried mane and a freshly brewed cup of coffee. The speed of services is a key driver in their continuing success, as is affordability, with prices ranging from €15 to €30. But you don’t need a whole blow-dry bar – all you need is an easily understandable blow-dry menu for clients. “Provide the client with as much information as you can to help them make their decision and enjoy their experience – menus, visual imagery and a great consultation are a must,” says Paul Edmonds, who recently launched a bespoke blow-dry service in his eponymous London-based salon. He also advises: “You have to know who your clients are, what would they like and what level of expertise you would require to execute the blow-drys. Your menu has to incorporate commercial and
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financial aspects, too. Is this service going to be a revenue generator or a great way to introduce clients to your brand?” But if a blow-dry bar isn’t your thing, there are other options you can consider. Andrea Horan, owner of Tropical Popical nail salon in Dublin, introduced a style bar as a way to add value to customers’ visits. “The Tropical Popical Disco Bar was set up as a way to add value to our customers visits to us at the weekend, to create a better party offering with eyelashes, hair and make-up and to give us something to talk about on our social networks,” she says. To make the style bar work, Andrea had a set menu of “quick fixes” on offer. “We had a menu of treatments that would get you ‘disco ready’ for the weekend – so everything from false lashes application to full makeovers and everything from a fringe fix if you’d been at work all day or caught in the rain to a full-on up-style for going to a wedding. We kept the prices really low to encourage people to see it as an every day type of place rather than a one-off special occasion,” she explains. Andrea admits that the style bar “took a while to get going” but that, once it did, they started seeing “more group and party bookings”. Her advice? “With these ideas you have to be flexible and try things out, see what sticks and then redirect what doesn’t.” If you don’t want to permanently invest in something like a style bar, you could introduce it gradually, making it available on certain days. The knock-on effect for Tropical Popical is that it also increased its nail business as it got “amazing media coverage and great content for our social media, so more people saw and talked about Tropical Popical”, Andrea adds.
CREATIVE HEAD IRELAND
#Styling
Image features the new Blow-Styling Hairbrush by Tangle Teezer
P.S. Mousse is back!
CREATIVE HEAD IRELAND
Yes, you read that right. Along with double denim and oversized sweaters, the ’80s favourite is making a comeback. “The new generation of mousses has much softer finishes and conditioning agents that mean there’s far more shine,” says session stylist Michael Leong. So what else can mousse offer your clients today? “It’s easier to apply – some even have a directional nozzle to apply to the roots, and it doesn’t leave hair with that crunchy, dried feeling,” says Michael. “Sebastian Professional’s Foam Mousse Forte is great for curly hair – it stays soft to the touch with strong hold and defines curls and waves while providing curl control.” Andrew Dunne, owner and creative director at Mane, says hair mousse has evolved so much that it’s almost unrecognisable. “It’s virtually a new product,” he says. “Sebastian’s Stylbrid9 hasn’t a hint of crunch, so much so that you can use it on dry hair for added texture and hold. That’s definitely not something I thought I would say about a mousse.”
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#Styling
Now trending THE TRIO OF LOOKS YOU’RE GOING GET REALLY GOOD AT IN THE SALON THIS S/S15
Adam Reed, co-owner of London’s Percy & Reed, explains: “This season we saw a return to texture that I dubbed ReLux – relaxed luxury. It sees beautifully conditioned, healthy and glossy hair teamed with a more relaxed shape, making a low-slung ponytail the perfect style. As long as your client’s hair texture looks luxurious, the pony should look simple and relaxed. Backstage at Barbara Casasola S/S15, we created the texture on damp hair with Tecni.ART Wet Domination Extreme Splash Elastic Wet Look Gelée by L’Oréal Professionnel.”
Image courtesy of Regis UK
Barbara Casasola S/S15, courtesy of L’Oréal Professionnel
The ReLux
Marc by Marc Jacobs S/S15, courtesy of Redken
The braided bun
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Katrina Kelly, owner and creative director of K2Hair, reveals: “Section into four and French plait the hair from the fringe to the left of the face. Repeat on the other side. Gather into a mid-ponytail, then split into two sections and plait, securing with hair elastic. Wrap the two plaits around each other to form a bun and secure with pins.”
The topknot
Mark O’Keeffe, owner and creative director of Brown Sugar and Sugar Cubed salons, says: “One of the must-have looks for S/S15, the topknot is hugely versatile and can be worn as a glamorous up-do or as a casual daytime style. The key to perfecting the topknot is to backcomb the hair at the base of the ponytail; this will help to create height and fullness in your client’s topknot. To create sleek sophistication, run a serum through the ends of the hair. For a more casual look, wrap the hair around the base of the ponytail and pin it in place before roughing-up the topknot.”
CREATIVE HEAD IRELAND
Air apparent THERE’S A LOT MORE TO DRYERS THAN JUST HOT AIR
SHINE AND POWER Hair oils remain as popular as ever, so it makes sense that clients will love their hairdryer to be coated in the stuff, too! The Genesis dryer by Diva features a ceramic and tourmaline front grille that is coated in macadamia oil, argan oil and keratin, offering unbeatable shine. The dryer also boasts Infinity-Field ionic technology to reduce static and speed up drying, while the lightweight design, powerful motor and precision styling concentrator makes drying hair easy.
ECONOMY AND PRECISION The ghd aura hairdryer promises to do it all, including make hair more shiny and more voluminous, while being smaller and lighter than ever. Created by the clever bods in ghd’s research and development facility in Cambridge, the ghd aura features new Laminair technology to deliver a more concentrated, non-turbulent air stream. This allows better precision and control. But one of our favourite things about it is that it uses 17 per cent less energy – perfect for the eco-minded salon.
COOL AND CALM Designed in a Swiss lab, the Valera Swiss Silent Jet 8600 Ionic Hairdryer features new Smart Airflow Technology to eliminate unwanted friction and dispersion within the dryer, reducing noise without reducing power. It also claims to dry hair 35 per cent faster than other dryers – perfect for stylists short on time. Available exclusively from Aston & Fincher, the 2,400W dryer also comes with a ‘touch me’ cool nozzle.
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A Career with style Ireland’s Premier Hairdressing Academy!
6 Month Finishing Course Qualify Now! Refresher Course Update your skills! ENROLLING NOW! “Attending the 6 Month Finishing course has transformed the career I have today. The standard of training provided is second to none which normal apprenticeships could not offer me. They brought fun and life to something that I already love to do!” Amy Murphy DOWNLOAD OUR BROCHURE: WWW.ROBERTCHAMBERS.IE CONTACT US FOR AN INTERVIEW: ACADEMY@ROBERTCHAMBERS.IE GRAFTON ST, D2 / UPPER LIFFEY ST, D1 TELEPHONE: 01 6771323
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CREATIVE HEAD IRELAND
Hession Hairdressing
Harpers Salon
MAKEOVER
Refresh to impress Though it may be tricky financially, a makeover could really boost business – is your salon in need of a change of face?
THEY SAY A CHANGE is as good as a rest – but if your business is hairdressing and your overheads are high, renovating your salon can seem like a financial step too far, regardless of how often the media tells us that things are on the up. For the busy, cash-strapped salon owner, the recession can still be felt – in the frequency of client visits, the number who drop in for ‘gratuitous’ services such as weekday blow-drys and treatments, and retail sales – which can still be meagre compared with salon footfall. So how could you justify spending on renovating, revamping or expanding your premises? For one, think about your staff. A recent study into mental capital and wellbeing found that the significant factors contributing to mental wellbeing relate to our sensory stimulation. In other words the quality of our physical environment – what you see, hear, smell, touch and taste – has a huge role to play in our mental health. Therefore, a dated-looking salon in which staff members have been toiling day in, day out for a decade or more, will have a negative effect on their mental state. Then, of course, there are clients. How many will tell you they love their hair salon because it’s ‘calm’, ‘fun’, ‘relaxing’ and ‘gorgeous’ – and that’s before you get to the prevalence of social media and the Instagram-friendly nature of certain salon interiors. The the better your salon looks on Instagram,
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the quicker word will spread about what you’re up to. Janine Harper set up Harpers Salon in Glasthule, Co. Dublin in 2011, “in the middle of the recession, when rents had dropped,” she says. “A small shop became vacant off the main street with seven chairs, which for a small village worked well at the time. It was a great way to get to know clients.” Two years later, Harpers was at full capacity at weekends and staff would have to move colour clients to the waiting area while the colour developed, “which didn’t really give my clients the experience they were paying for,” Janine admits. When the beauty salon above Harpers went up for sale in 2013, “it was the perfect time for me to approach the bank”. She began extending Harpers Salon upstairs and opened a beauty treatment area for nails, make-up, brow treatments and tanning. “I wanted to add more services so that clients could make the most of their own time,” says Janine. But it wasn’t all plan sailing; there were big delays along the way and, with a scheduled reopening in December of that year and five new staff ready to start work, Harpers was forced to reopen with “insulation board covering up a big hole we’d knocked out for our terrace doors,” Janine laughs. “The salon was at its busiest time and we needed the space – clients were very understanding.” But has it worked? Has footfall increased? Was it worth the time, effort and money? “Salon footfall has definitely
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grown,” says Janine. “In a small village, word of mouth is everything – and we do our best to make every client feel great when they leave the salon. Adding our extra make-up and beauty treatments has given clients a reason to return more frequently.” Over in the centre of Dublin, Katherine Sweeney opened PREEN in June 2013 having received the keys less than two months previously – and this year won the award for Best Salon Design at the Schwarzkopf Professional Irish Hairdressing Business Awards. Though the premises had been previously in use as a hair salon, Katherine wanted to start from scratch. “We wanted PREEN to be special and unique,” she says. But she had more to grapple with than design concepts; the building on Dame Street is a listed building, so she had to bear that in mind before making any changes. “We wanted to emulate the exterior on the inside and give the feeling of an opulent, boutique hotel.” It was an aim to which Katherine stayed true – inside is a salon with an eclectic mix of bespoke pieces, “like our cocktail bar and piano cutting station, with luxurious finishes such as antique mirrors, walnut and brass fixtures.” The result is Instagram fodder at its best: gilt and powder-blue accents and, says Katherine, “a space where clients can unwind and relax.” Katherine was lucky, too, that her father was on hand to do the fit-out. “With a client list that includes Queen Elizabeth II, Richard Branson and the Sultan of Brunei, I knew I couldn’t go wrong!” she laughs. As for unnecessary outlays – that
would be a firm no. “With my father managing the budget, things never got out of control.” At Hession Hairdressing in Drumcondra, the team is in the throes of planning a second renovation, following an initial redesign several years ago. “We wanted to create a lounge experience rather than an ‘in-and-out’ trip to the salon,” says salon owner Paul Hession. “So we incorporated massage chairs and backwash chairs along with ambient music to create a spa-like experience.” Originally, Hession Hairdressing occupied the ground floor area on the Drumcondra Road – this redesign would see the salon extend through the second floor, adding eight additional work stations and three basins, but the focus had to be on creating a holistic experience, a ‘flow’ that continued throughout. As for budget? “It was key that the team came in on budget,” says Paul. “We shopped around – but quality was never sacrificed, so if there was an additional cost to provide an overall luxurious client experience, we didn’t hesitate.” Following the renovation, Hession Hairdressing held an evening for press and high-profile clients which, says Paul, “resulted in significant press coverage.” Next up is an internal design change. “We’ve been in this environment for the past seven years, and we know what our good points are, and what we want to create with the next renovation,” he adds. Whether it’s the seven-year itch or a desire to keep innovating, for these salons, mixing things up reaps rewards.
CREATIVE HEAD IRELAND
Hession Hairdressing
THINKING OF RENOVATING? REMEMBER TO: DO YOUR RESEARCH. Know what costs will be involved and how long it will take; planning is everything. PRIORITISE. Budgeting is key, and you may not have time to do absolutely everything you have in mind. SHOP AROUND. Get quotes from a variety of providers and shops – and never take the first offer, especially if you’re planning on dropping a few quid in one place. If playing hardball is not your strength, bring a member of your team who’s a tough cookie to handle negotiations. EXPECT THE UNEXPECTED. Things may not go exactly to plan, and delays and disappointments will have to be dealt with along the way. BE FLEXIBLE. Give yourself a little wiggle room and if, like Janine at Harpers, you need to open with a little plasterboard lurking in the corner, explain and apologise to clients for the inconvenience. A glass of bubbly never hurts, either. THINK SOCIAL. Clients love to Snapchat, Instagram and tweet pictures of their new ’dos – so make sure you have an area with great lighting and a deadly background to make your salon look just as good as their new barnet.
Do you use water from the public main for household AND business purposes? If you do, you are a mixed use customer of Irish Water. You will continue to receive a non-domestic water services bill from your Local Authority and the charging arrangements will remain unchanged. You will now also receive a domestic water services bill from Irish Water. Remember to register with us to qualify to apply for the €100 water conservation grant, and to ensure you are billed correctly for domestic use.
PREEN
Domestic charges are calculated on the water services provided and the number of adults registered as living at the address. If you are connected to one service you will be charged for that service only.
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For more information, or to register, visit www.water.ie or LoCall 1890 448 448
HOLO GRAPHIC PETER MARK, IN PARTNERSHIP WITH L’ORÉAL PROFESSIONNEL, CREATES A FORWARD-THINKING COLLECTION OF SLEEK SHAPES AND FUTURISTIC COLOURS
PHOTOGRAPHY BY JOSEPH SINCLAIR
HAIR John Harvey, Michelle McDermott, Suzie Dowling, Katie Keany, Stephen Hannah and Alan Fitzpatrick using L’Oréal Professionnel. STYLING Graham Cruz. MAKE-UP Nibras
Neon neon Virtual reality comes to life with the Neon Collection from X-Presion for Revlon Profesisonal
PHOTOGRAPHY BY SERGI PONS & MAGNA PRODUCTIONS
HAIR X-Presion for Revlon Professional. ARTISTIC AND CREATIVE DIRECTION Miguel Garcia Cotado
LAST WORD
REALITY DOESN’T BITE
LAUREN POPE, FOUNDER OF EXTENSIONS BRAND HAIR REHAB LONDON AND STAR OF THE ONLY WAY IS ESSEX, EXPLAINS THE POTENTIAL POWER OF REALITY TV ON YOUR SALON BUSINESS I’VE BEEN PART of the reality TV world for the past five years and in that time I’ve seen a rapid rise in interest from the general public in what we do and how we look. As each episode of TOWIE airs, my Twitter feed is full of viewers eagerly asking where my top is from, how I curled my hair, what colour my lip gloss is; and they then discuss the results with one another. I watch reality TV myself, so I can understand this excitement and eagerness to know everything about the stars – people can relate to us, and by watching our every move they feel a bond with us as if we’re one of their friends. As a reality TV personality, it’s vital to be an avid social media user, so that we are all easily accessible by the viewers – they can now follow my Instagram and see for themselves what my latest hairstyle or outfit is, and where to get it from. I do the same myself with the likes of Kim Kardashian and Kendall Jenner, whom I have watched and loved in the past few years. I created Hair Rehab London to provide quality and affordable clip-in hair extensions and hairpieces long before TOWIE became part of my life. In the past few years my
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company has grown into a credible brand I’m hugely proud of today, and continued positive feedback from editorials and session stylists made the move into the professional world and launching my Salon Professional collection, a no-brainer. Customers regularly tweet me photos of themselves wearing something from Hair Rehab London, and the excitement from them is contagious – it’s a great feeling to know someone has followed my story and has now become a part of it. This brand is my pride and joy, and so it’s a must that anything I offer is of the highest quality possible. I know some people look down at reality TV, but millions of people watch it and take in what they see, and that means the potential for your business to supply services is palpable. The fact hairdressers have more requests to recreate clients’ favourite reality star looks rather than the ‘supermodel-of-themoment’ shows the power we now have in the beauty world. Lauren Pope is the founder of Hair Rehab London (hairrehablondon.com) and star of The Only Way is Essex
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