Creative HEAD Ireland May 2017

€7.50 MAY/JUNE 2017

In print•online•everywhere!

IRELAND

MAY/JUNE 2017 CREATIVEHEADMAG.COM

Every day

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PERFECT, POWERFUL, PROFESSIONAL EVERY CLIENT DESERVES INCREDIBLE SALON HAIR EVERY DAY. SERIE EXPERT BY L’ORÉAL PROFESSIONNEL HAS HELPED HAIRDRESSERS MAKE THIS A REALITY FOR ALMOST TWO DECADES. NOW, THE BRAND IS BRINGING YOU THE NEXT GENERATION OF INNOVATIVE BESPOKE TREATMENTS AND A FRESH NEW LOOK

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INNOVATIVE, INDIVIDUAL, INSTANTANEOUS AS MORE CLIENTS EXPECT BESPOKE TREATMENTS, SALONS HAVE TO MEET THEIR NEEDS OR RISK LOSING THEM. POWERMIX BY L’ORÉAL PROFESSIONNEL SERIE EXPERT IS THE ANSWER

DID YOU KNOW?

WHAT IS POWERMIX?

Your treatment offering that is freshly and uniquely mixed for an instant custom-made hair transformation. So whether your client’s hair is in need of nourishment, smoothing, shine or repair, there is a Powermix for them.

PERSONALISATION IS ONE OF 2017'S TOP 10 GLOBAL CONSUMER TRENDS ACCORDING TO EUROMONITOR

WHAT IS THE TECHNOLOGY?

The power is in the mix. Micellar technology activates when the base, which is rich in conditioning agents and the additive that delivers active ingredients, are mixed together.

WHAT ARE THE RESULTS?

Noticeably more beautiful hair that feels softer and lighter.

Clients get a personalised treatment, tailored to their needs.

DID YOU KNOW?

AMONG HIGH INCOME CONSUMERS, TWO-THIRDS FEEL THEY ‘SHOULD HAVE THE POSSIBILITY OF CUSTOMISING AND PERSONALISING A PRODUCT ESPECIALLY FOR ME’*

BASE

REPAIR

INSTANT RESURFACING

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NUTRI

INSTANT NOURISHMENT

FORCE

INSTANT STRENGTH

COLOR

LISS

INSTANT SHINE

INSTANT SMOOTHNESS

*Ipsos World Luxury Tracking: Luxury in 2016

INSTANT TRANSFORMATION SYSTEM FRESHLY MIXED FOR A CUSTOM-MADE TREATMENT

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ADVANCED, ATTRACTIVE, ACCESSIBLE

CREATED 17 YEARS AGO, SERIE EXPERT BY L’ORÉAL PROFESSIONNEL – THE ORIGINAL AND BEST – IS GOING ONE STEP FURTHER

WHAT’S NEW?

More products, more value – SERIE EXPERT has increased in size and has a fresh new look with gorgeous, metalliccoloured products that are sure to catch your client’s eye, even from across the other side of the salon.

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ea uty o f b e h t e s a c Sh o w de o r lig ht blo n e it h w , y re g is co lou r h a ir wit h t h poo. It s am cla rify in g s h , e n rich ed s y st e m n e ut ra li s in g win g a g e nt s, llo wit h a nt i- y e a nt ed b ra ss y u nw cou nt e ra ct s t a n d s hin y f o s r o f s e n to loo kin g h a ir.

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CR EATIV E HE AD AD VE RT OR IAL

“SERIE EXPERT’S INNOVATIVE TECHNOLOGY OFFERS REAL RESULTS TO CLIENTS” ESTI CARTON, INTERNATIONAL ART DIRECTOR, HARINGTONS

This colour radian ce protect ing sha mpoo leaves coloured hair feeling instant ly soft.

Enrich ed with an antiox idant complex and UV filters, client’s colour looks more vibrant, while colour radian ce is protect ed.

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s u rfa ce s a n d re o o p m a h s is Th g ed a n d o ve ra m a d s e t ra hyd n rich ed wit h e ’s t I . ir a h d e p roce ss nt t h at h e lp s e g a e iv ct a n e. li p idiu m, a n s of da ma g ig s e h t e c u d re

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STRENGTHEN, SOLVE AND MAKE A SERIOUS DIFFERENCE ONE-THIRD OF WOMEN SUFFER FROM HAIR DAMAGE.* NOW YOU CAN HELP STRENGTHEN THEIR HAIR WITH THE NEW RANGE BY SERIE EXPERT, INFORCER

DID YOU KNOW?

ONE IN 10 WOMEN SAY HAIR DAMAGE IS THEIR BIGGEST FRUSTRATION*

WHY YOU NEED INFORCER

• STYLING TOOLS, HEATING AND AIR POLLUTION ALL CONTRIBUTE TO HAIR DAMAGE. • WOMEN’S HAIR IS SIGNIFICANTLY LONGER THAN IT USED TO BE, WITH 51 PER CENT OF WOMEN CHOOSING TO WEAR THEIR HAIR LONG, UP FROM 40 PER CENT IN 2012.**

HOW INFORCER WORKS

• IT'S AIMED AT LONG HAIR THAT'S FRAGILE AND PRONE TO BREAKAGE AND SPLIT ENDS

*Source: 2017 Haircare U&A. **2016 Beauty Track

• LONG HAIR REQUIRES MORE CARE AS IT BREAKS MORE EASILY. INFORCER BY SERIE EXPERT TARGETS ANTI-BREAKAGE AND STRENGTHENS THANKS TO ADDED BIOTIN AND B6 – VITAMINS KNOWN FOR THEIR STRENGTHENING PROPERTIES.

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Photographer: Damon Baker.

Model: Taylor Hill for L'Oréal Professionnel.

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FOR SALON PERFECT HAIR EVERY DAY TO FIND OUT MORE, CALL 0800 030 4034 (UK), 01 6045918 (IRELAND) OR VISIT LOREALPROFESSIONNEL.CO.UK, KEEP UP-TO-DATE WITH THE BRAND ON SOCIAL MEDIA @LOREALPROUK #LOREALPRO #JUSTFORME

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CREATIVEHEADMAG.COM MAGAZINE

EDUCATION

EVENTS

INSPIRATION

CREATIVE HEAD STORE

COMPETITIONS

EXCLUSIVE

Reclaiming identity and refining personal style – discover Bert de Zeeuw’s ‘Invisible’ collection

Think you deserve to be crowned Exceptional Stylist or Supreme Team?

Get your Most Wanted 2017 entries to us before 15 May!

Inspiration, insight and innovation – Creative HEAD Education is teeming with ideas that will stoke your creative fire

Creative HEAD Magazine

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@creativeheadmag

Our featured artist this month is Most Wanted Creative Talent Errol Douglas MBE – discover what makes him tick

@creativeheadmag

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lo r s co

lo r s

Styling

co

lor

s

co

Color

Shape

co lor

s

Care

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PIGMENTS colours everything.

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2 NEW COLOURS ADDED TO OUR AWARD-WINNING RANGE

WINNER

BEST PROFESSIONAL HAIR PRODUCT FOR

INNOVATION 2016

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The number one choice for salon owners in Ireland

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TA K E A LO O K O N T H E B R I G H T S I D E

NEW BLONDE LIFE

Joico Laboratories Europe B.V. Grasbeemd 4 5705 DG Helmond the Netherlands Hair & Color: JOICO Artists

Lightening & Brightening System

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Full-service blonding from salon to home – gold or platinum style JOICO Blonde Life products are specifically created to make – and keep! – your clients light & bright; • 9 out of 10 stylists agree that blonde locks are brighter, softer, shinier and more hydrated after one use of Blonde Life haircare products • Proven to keep blondes bright and on-tone for up to 8 weeks (when using Brightening Shampoo and Conditioner/Masque, which preserve over 80% of hair color after 18 washes) • Significantly strengthen hair and reduce breakage by over 54% in just one treatment (against combing breakage on damaged hair; in reference to Blonde Life Lightening Powder when used with Blonde Life Brightening Masque vs. a non-conditioning bleach) • Up to 9+ levels of fast-acting lift (refers to Blonde Life Lightening Powder)

www.joico-blondelife.com #LIVETHEBLONDELIFE 12/04/2017 15:45

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Editor’s letter

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38 22 NO MATTER WHAT kind of hairdresser you are, your top priority is always to make your clients feel amazing.

Their feedback – whether through social media, hugs or just telling you that you’ve made their day – matters the most. But what if you could make their experience even more incredible? Colour additives, personalised product prescriptions and smoothing services can make their hair look great, bring in extra revenue and put a ‘wow!’ on their lips – read all about the benefits of these offerings from page 38. And what if the best of the hairdressing industry could see just how great your work is too? The Most Wanted Awards for Supreme Team and Exceptional Stylist are open for entries until 15 May – find out more on page 26 and get going! It could land you a place at the Grand Final in London this September…

Anna Samson Editor

anna@alfol.co.uk Creative HEAD Magazine 08

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creativeheadmag.com

@creativeheadmag

creativeheadmagofficial

@creativeheadmag CREATIVE HEAD IRELAND

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May/June 2017

WHAT’S INSIDE 30

SALON SMART

Check out the coverage of our business networking event in London

ON THE COVER Taylor Hill for L’Oréal Professionnel.

Photography by Damon Baker

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MOST WANTED

FASHION

Now is the time to get your entries in for the biggest prizes in Irish hair

Ciaran Dowd of Occasions Hairdressing plays with expectations, using pastels and colour flashes

EDITOR ANNA SAMSON

CONTRIBUTOR BETH DAVIE

SPECIAL PROJECTS MANAGER JOANNA ANDERSEN

ART DIRECTOR NICK JABBAL

ADVERTISING ANNA SAMSON LAURA TUCKER

EDITOR IN CHIEF AMANDA NOTTAGE

CHIEF SUB EDITOR ADAM WOOD

creativeheadmag.com CREATIVE HEAD IRELAND

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PUBLISHER CATHERINE HANDCOCK

Creative HEAD Magazine

Creative HEAD is printed on paper certified as being from sustainable sources using only vegetable-based inks. Printed

by Buxton Press, Print Week’s Printing Company of the Year.

WRITE TO US AT:

Creative HEAD Ireland is published 6 times a year by Alfol Ltd. Creative HEAD is a registered trademark. No part of this magazine may be reproduced without prior permission of the publisher. All information correct at time of going to press. Printing by Buxton Press.

Creative HEAD Ireland 21 The Timberyard, Drysdale Street, London, N1 6ND +44 20 7324 7540 anna@alfol.co.uk

@creativeheadmag

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The edit THE NEWS AND KNOW-HOW FROM YOUR INDUSTRY

GREEN BEAUTY SALES RISE

SALES OF CERTIFIED organic and natural beauty products increased by 13 per cent in 2016 to £61.2 million (€72.2 million), according to the Soil Association’s Organic Beauty and Wellbeing Market Report.

The report revealed that the market has been driven by an increasing interest in health and wellbeing with 43 per cent of people surveyed saying the look for a certification logo when shopping for organic cosmetics. Salons are seeing this as an opportunity to attract a whole new clientele. “We have seen a massive increase in clients requesting organic ranges. It is a progressively increasing market and I believe everyone is more educated about organic produce across the board,” says Paul Davey, co-founder of Davey Davey salons in Dublin and founder of hairdressinglive.com.

James McDonald, owner of Cheveu Studio in Bunclody, Co. Wexford, agrees, and has also seen benefits for his staff: “As the owner of a small salon I was looking to offer my guests an alternative salon experience. I find the organic option to be much kinder than the more chemical products, both for guests and my staff, who work with these products on a daily basis.”

As sustainability becomes more important, so does the trend for simplicity and transparency. The Soil Association’s report noted key consumer beauty trends for 2017 as more people favour ingredients from food or plant sources that are easier to identify and a higher level of scrutiny of beauty products’ ethical and sustainable sourcing credentials.

Indeed, the Soil Association has launched a Campaign For Clarity, following the finding that 76 per cent of consumers felt misled by the labelling of beauty products as ‘organic’.

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Shine on

IT WAS TIME to party as more than 110 hairdressers from seven salons turned out to the House of Colour Salon of the Year Awards. The evening took place at the Alexander Hotel in Dublin, where guests were treated to a three-course meal with champagne, while anticipating the awards to come. A review of the year highlighted the salon group’s achievements and identified upcoming trends for the coming seasons.

House of Colour co-founder David Campbell hosted, and the event saw the Charlestown salon win Salon of the Year (pictured above) for the fourth time, as well as taking three other awards. Senita Burke and Abbey Blake were announced winners of the 12-month scholarship to join the creative team, and the annual Paul Byrne memorial award went to Emma Monaghan, director of the Charlestown salon.

ZEBA FUNDRAISES FOR TEMPLE STREET HOSPITAL

STYLISTS AT THE FOUR Zeba salons offered their services for free for a day to raise money for the cleft lip and palate department at Temple Street Children’s Hospital in Dublin. The day also included bundles of spot prizes and a raffle, and raised €8,500. Angie Dromgoole (pictured inset, second from right), director of Zeba Hairdressing, said: “We are delighted to host another fundraising event in aid of a cause which is close to our hearts.”

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MEET THE NEW SCHWARZKOPF MY months PROFESSIONAL YAT FOR 2017! AHEAD SCHWARZKOPF PROFESSIONAL HAS announced the six new members of its 2017 Young Artistic Team. They are (pictured, clockwise from back left): Abbey Jarrold, realhair; Sinead Hourihane, Lynda Maher Hair Studio; Jade Morrin, En Route Hair & Beauty; Megan Deigan, Rainbow Room International; Bevan Scott Clark, Hooker & Young; and Christie Sanders, Austen Thomson Hair. The team can now look forward to a year of shoots, education and style.

Irish barber secures place in All Star final CIARAN O’SULLIVAN OF Wayne Lloyd Hair has won the American Crew All Star Challenge in Ireland. The sharp barber’s talents have secured him a place in the International final to find the Global All Star Challenge winner, which takes place in Brussels in May. Meanwhile, Bozena Sarek of Bozena Sarek Hairdressing in Navan, Co. Meath, is the winner of the Revlon Professional Style Masters for Ireland.

HELP FOR THE HOMELESS HAIRDRESSERS 4 HOMELESS is appealing for charitable stylists in Limerick, Cork, Galway to offer just a few hours of their time to cut the hair of people in need. Not only is it a great cause, it’s a fantastic way to get your team motivated. Email siobhanlaffan@ hotmail.com or find Haircuts 4 Homeless on Facebook for more details.

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What May and June have in store for…

GER STOREY

CRAFT&CO BARBERSHOP We’ll be celebrating our first birthday on Thomas Street, Dublin, and will be teaming up with Teeling Whiskey to celebrate! We’ve also got a new salt spray joining our range of products. And I’ll be educating and shooting with the Wella Style Council.

SONIA DANAHER

MELO YELO, HUGH CAMPBELL HAIR GROUP Our art team will be presenting workshops to showcase new looks for our S/S17 collection.

We have made it to the L’Oréal Colour Trophy final so we will be busy prepping for the big night!

Also Jennifer O’Connell and I will be doing a professional photoshoot with our own Colour Trophy model.

IRELAND COLOURS TO VICTORY

Bozena Sarek (pictured) continued her winning streak by scooping the best colour award at the The Davines World Style Contest UK and Ireland heat at the Hackney Empire in London.

The fiery look impressed judges, and ensured the County Meath based hairdresser took home the glittering prize.

LYNDA MAHER LYNDA MAHER HAIR STUDIO

It’s an exciting time for two of our amazing stylists. Chloë Brennan has gained a place on the IHF Star team, and Sinead Hourihane has a place on the Schwarzkopf Professional Young Artistic Team. In the salon I’ll be focusing on integrating and promoting the Schwarzkopf Professional BlondMe range.

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THE BUSINESS EDIT HIS AND HERS IS GENDER-NEUTRAL PRICING THE FUTURE? CLIENTS ARE MORE CREATIVE with their hair than ever before, and that can mean rejecting traditional gender-specific trends in favour of more fluid looks. Kristen Stewart recently took the plunge and opted for a bleach blonde buzzcut, while Jared Leto is the poster boy for gorgeous long waves. So, when clients stop seeing hairstyles as being restricted to men or women, is it time that salon owners stop charging them within these narrow limits too?

RoCo in Derry will be one of the first salons on the island of Ireland to offer gender neutral prices based solely on the length of hair and service provided, rather than ladies or mens services. Ronan Stewart, co-founder of RoCo, believes that it is “massively outdated” to have a policy of charging based on gender. “We believe that introducing one generic pricing

RISING STAR

NAME Nicole Mitchell AGE 24 SALON Altamoda Hair by

Bridget Haren, Ennis, Co. Clare

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WHY DID YOU WANT TO BE A HAIRDRESSER? My mum always knew I was going to be a hairdresser because I was always playing with hair when I was little.

I just want to make people look and feel fabulous – if someone leaves the salon after they’ve seen me and they’re really happy, then that makes me really happy. I love how hair can help someone to show off their personality.

system will help us to promote fairness and equality across our salon,” he says. Instead, the prices charged will reflect the amount of time taken for styling, the skills required and the products used.

Gender neutral pricing has taken off in the UK, led by Not Another Salon owner Sophia Hilton in East London. “I’ve got girls with skinheads and boys with hair down to their backsides so to me, it’s clear, it should be pricing on the job – not what’s in their pants,” she explains.

This will also help clients feel more comfortable in the salon.

“We’ve got a growing number of transgender, transsexual and gender-fluid clients so the industry needs to be in tune with this,” says Sophia. “In order to be a true ‘no judgement’ company, I have analysed every part of what we do to help lead a future generation who are trying to find their way in an oldfashioned world.”

“We believe this structure is much more inclusive and will help provide an even more welcoming and relaxing experience for all of our valued clients,” says Conor Grant, co-founder of RoCo. “Our home city is well known in leading the way in so many aspects of life which promote respect, equality and diversity, and we see our business model as adopting similar principles to avoid discrimination in any form.”

However, most salons still hold on to conventional pricing.

“Because of the competition from barber shops in the local area, we can’t charge more than €10 to €30 for our men’s services,” says Niamh Coady, manager at Lynda Maher Hair Studio in Carlow, which has distinct men’s and women’s price lists. “However, we feel that we are still benefitting the salon by offering both male and female hairdressing services.”

It is true that traditionally women have been willing to pay more, but as gender norms are broken down, we may be about to see a new way of pricing rolling out across salons.

HIGHLIGHTS SO FAR? I won Best Bridal Image at the Best of the Best competition in 2015. I’m part of the bridal team in the salon, and I’ve worked on photoshoots for Xposé and Confetti magazines – I like wedding hair because you’re part of someone’s special day. I also helped make the fantasy hair pieces for the Alternative Hair Show, and I am one of five selected for the Intercoiffure Ireland

Guillaume Team, so I’m being trained by top stylists.

WHERE DO YOU SEE YOURSELF IN 10 YEARS? I’d just like to be an excellent hairdresser – it would be amazing to run my own salon.

I’d have my own team and keep entering competitions.

Hairdressers get bored easily, so I’ll always keep learning about new techniques and trends I can bring to the salon.

WHAT IS YOUR DREAM HAIRDRESSING GIG? I’m obsessed with the Kardashians so my absolute dream job would be to be their personal stylist. I would love to travel the world doing their hair. Kim doesn’t need to colour her hair as it’s lovely and dark, but it’s always down and wavy. I would give her different styles – cool up-dos or some curls to make it a bit more exciting.

CREATIVE HEAD IRELAND

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GRANT HER EVERY WISH CREATE THE BRIDE Delight every bride-to-be with the wedding hair they’ve always dreamed of.

Our 100% human hair extensions let you craft unforgett able looks that are guaranteed to exceed everyone’s greatest expectations. Master the art of bridal hair with Great Lengths.

Find out how to become a certified Great Lengths stylist at greatlengthshair.co.uk/become-a-certified-stylist

GR EATLENGTHSH A IR.CO.U K/BR IDA L

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LIFE LESSONS

CHRISTINE O ̓ SULLIVAN, OWNER, CREATION HAIR & BEAUTY STUDIO, CORK

Believe you can, and follow your dreams. We all have a dream in life, from the youngest team member to our senior stylists and the boss. If you believe that you can make this dream possible, you can and you will.

Education is the key. Remember that you are amazing at what you do. Invest in yourself and your team, educate them. It’s important to be continually inspired so you can bring fresh, new ideas and techniques back to the salon and to the client.

Never stop learning. To learn isn’t all always about education. We are coming out of a hard-hit recession, salons are busy and businesses are recruiting again. Learning to survive in some of the hardest times integral to success. It teaches you how to keep your staff happy and clients booked in.

Stay in the know. Social media is constantly giving clients new ideas and inspiration, so it’s important for stylists of all levels to be at the top of their game. Be aware of new trends and how achieve these looks – educated stylists will be able to advise clients while giving them realistic expectations.

It’s essential to be honest with your client as the latest trend may not directly translate to their hair, but it’s about making it work for them.

Love your job. Everyone has that one area and skill set in their hairdressing or barbering career that they love the most, whether it is cutting, colouring, up-styling and so on. Sell it, make it your speciality.

If this is where you shine and smile most, then this is what makes you love your job. Use it to your advantage and become brilliant.

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SHARING THE SECRETS OF SUCCESS TO HELP YOU ACHIEVE YOUR GOALS

THE EXPERT WAY JENNY BYRNE, OWNER OF YOU’RE GORGEOUS SALONS, USES EDUCATION TO KEEP AT THE FOREFRONT OF THE HAIR INDUSTRY

FAST PACE Jenny Byrne has always done things differently – she is the only one in her family who didn’t go into the business of making fireplaces. Instead, she turned to the wonderful world of hair.

“I wanted to do something different, something that was sociable, fun and above all, creative,” she explains.

The industry she has fallen in love with is always changing, which means she and her team at You’re Gorgeous in Duleek and Stamullen in County Meath have to stay educated in order to keep up. That’s why she ensures each member of staff takes five courses a year with leading educators ALFAPARF Milano. “Things change so fast, and the hairdressing industry involves such a wide range of skills. You can tread water or you can decide to go forward,” she says.

TOP SKILLS Jenny’s team has been with ALFAPARF Milano for three years.

“Working with

ALFAPARF Milano is an amazing opportunity – you can study styling and business, so it’s a win-win situation for a salon owner.”

Two of her stylists have just completed their Colour Master courses, with another just starting. “The courses are so scientific – the knowledge they come out with is amazing! They become more confident too and I know they can come back to the salon and educate the team on what they’ve learned,” she explains.

Jenny has also been wowed by ALFAPARF Milano’s Next Generation Cutting programme.

BOOMING BUSINESS Through participating in ALFAPARF Milano’s business courses, Jenny has learned from hair

legend Alan Austin-Smith, and found the experience invaluable. “After doing the Business Masters course, I mapped out every section of my business. This helped me think about it as a whole.”

She also learned how to attract five-star clients – those who have a perfect colour, cut, treatment, take home products and plan for revisits.

And with ALFAPARF Milano’s yearly international trips, Jenny has been able to motivate her staff and educate them too. “We went to Sicily for four days last year – it was the perfect reward for all the hard work”.

FACT FILE ★ Jenny Byrne has worked in the hair industry for 28 years and opened her first salon, in Co. Dublin, aged 21 ★ She launched You’re Gorgeous in Duleek, Co. Meath in 2006 ★ Her second salon was opened in Stamullen, Co. Meath in 2008 ★ The team has been partnered with ALFAPARF Milano for 3 years and employs 8 stylists and 4 future professionals ★ The salon team has won four Drogheda Chamber Awards for best customer care and retail

Want to know more about the wide range of courses exclusively on offer at the ALFAPARF Milano Academy? Call 045 856490 or visit xpertpro.ie CREATIVE HEAD IRELAND

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Through an exclusive collaboration with label.m, clients can get a free Mary Katrantzou scarf – perhaps suggest the new label.m Fashion Edition Wax Spray first?

RRP WAX SPRAY €16.20; BUY TWO PRODUCTS GET THE SCARF FREE +44 1753 612090

Whether your client loves Elsa or R2-D2, Tangle Teezer’s collaboration with Disney will thrill everyone’s favourite princess/space hero.

RRP €14.50 EACH +44 20 7738 4458 tangleteezer.com

Contour your client without the commitment with the easy Beauty Works Hair Contour tape-in extensions.

IN-SALON SERVICE +44 161 485 3602 beautyworksonline.com

labelm.com

Wet Brush has given its adored Detangler a floral makeover for S/S17! Don’t worry, the IntelliFlex bristles are still there…

Whatever the wave your client wants to ride, show them the new curling wand by Cloud Nine.

CLOSE-UP

PRICE ON REQUEST +44 1943 811314 professional. cloudninehair.com

RRP €15

INTERNATIONALSALES@ JDBEAUTY.COM thewetbrush.com

Bio A + OE, endorsed by Great Lengths, has unveiled a new haircare range that is packed with nourishing essences from organic medicinal plants – it’s ideal for looking after both natural hair and extensions.

RRP FROM €20.84 +44 113 216 3075

The new Biolage RAW collection from Matrix is all about the power of nature. The line-up is composed of nine haircare products – three masques, three shampoos and three conditioners. There’s the Nourish trio, the Recover trio and the Uplift trio, so you can prescribe the perfect products to your clients. RAW products contain up to 97 per cent natural ingredients, come in recycled, biodegradable bottles and help transform hair using delicious extracts such as grapefruit, goji berry and honey – almost good enough to eat!

RRP FROM €18.29 01 6045918 matrix.com

RRP €31 EACH 08 73378663 bumbleandbumble.co.uk

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RRP FROM €125 0860562007 nationalbeauty.ie

Thermal Protection Spray from Balmain Paris Hair Couture creates an ultra-fine invisible thermal shield.

RRP €26.50 +44 800 781 0936

kpaca.co.uk/shop

Already a fan of Bumble and bumble’s Sumo range? Then you’ll love new Sumoclay for matte texture, and the solid, crystal clear Sumogel for a structured, high shine look.

It’s 24ct gold, has a timer and is set to change up the way you wave – meet the ergonomic CurlBar from Hot Tools Professional, which promises to be easier on your wrists.

balmainhair.com

A clean healthy scalp is the first step to great hair – Aveda’s new Pramãsana range includes an exfoliating scalp brush to help tackle build-up and impurities.

The ALFAPARF Milano Pigments range just keeps getting bigger, and now Golden Violet and Ash are joining the line-up!

RRP FROM €20.25 +44 370 0342380

IN SALON SERVICE 045 856 490

aveda.co.uk

xpertpro.ie

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STOCK OPTIONS

OUR PICK OF THE LAUNCHES TO STACK ON SHELVES, ADD TO MENUS AND SHARE WITH YOUR STYLISTS DAILY BLOW-DRYING, styling and even air pollution all contribute to hair damage so it’s no wonder more and more women are looking at ways to strengthen their hair. Inforcer by L’Oréal Professionnel Serie Expert is antibreakage (bye-bye, split-ends) and strengthens the hair thanks to added Biotin and B6 – vitamins known for their strengthening properties. Inforcer is part of the new-look Serie Expert, which includes the new in-salon Powermix treatments. Whether your client’s hair is in need of nourishment, smoothing, shine or repair, there is a Powermix for them.

INFORCER RRP FROM €14; POWERMIX IN-SALON SERVICE 01 6045918 lorealprofessionnel.co.uk

LAUNCH OF THE MONTH

IT’S ALL ABOUT... BRIGHTS AND PASTELS There’s more to love from Paul Mitchell colour – POP XG now has pastels while The Demi has unveiled a matte and pearl ash series.

IN-SALON SERVICE 021 421 7482 nationalbeauty.ie

Adored in bathrooms across the globe, creative colour force Manic Panic now has a semi-permanent line-up exclusively for salons. Our eye is on Smoke Screen…

IN-SALON SERVICE +44 1579 341913 manic-panic.co.uk

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COLOUR CONSULTATION INSPIRATION, INNOVATION AND BUSINESS BOOSTING IDEAS TO MAKE COLOUR BIG IN YOUR SALON

IN ASSOCIATION WITH

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NEW SERVICES

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WELCOME TO THE #COLORCORRECTION ERA!

With thousands of Google searches and more than 512,000 #colorcorrection Instagram posts recently, #colorcorrection has never been more on-trend! It’s no longer simply about fixing a colour that has gone wrong, it’s also about reviving hair that’s dull and uniform, and giving it a new radiance with touches of shine and light; the same way a make-up artist can make a woman’s skin tone appear more beautiful. Inspired by subtle make-up techniques, #colorcorrection is an ultra-personalised colour service aimed at answering the most desired hair needs. This is why your clients are going to love these three new #colorcorrection services from L’Oréal Professionnel!

TO FOLLOW

DULL HAIR? LACK OF SHINE?

BRASSY COLOUR? YELLOW REFLECTS?

HAIR THAT’S JUST TOO UNIFORM?

Try #MYFLASHLUMINIZER to bring an extra shot of shine to the hair, perfect for lifeless-looking colour.

Try #MYFLASHNEUTRALIZER to get rid of brassiness by neutralising with cool shades.

Try #MYCOLORSCULPTOR to create a multi-dimensional colour, by adding different elements of light and shadow.

{

GET THE LOOK

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#We’reLoving

…This beautiful balayage Smartbond transformation by the #smartsquad at @black_amber_ireland. Want it? Recreate it for your clients using the following steps: STEP 1: Use Blond Studio Platinium Plus +20 vol and Blond Studio freehand techniques to lighten sections of the hair + Smartbond step 1 STEP 2: Apply DIA RICHESSE 6.32 + 9 vol as the global colour + Smartbond step 1 STEP 3: Tone the lengths and ends with DIA LIGHT 10.32 + 9 vol + Smartbond step 1 STEP 4: Once all technical steps are complete, follow with Smartbond step 2

Go to @lorealprouk on Instagram to see more transformations.

Share your own using @lorealprouk #lorealpro #smartbond 18

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CR EATIV E HE AD AD VE RT OR IAL

SMARTBOND

{

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BIGGER BUSINESS, HEALTHIER HAIR WITH NEW SMARTBOND SERVICES!

Since its launch last year, Smartbond from L’Oréal Professionnel has had a considerable impact – both on salons seeing a bigger bill from its services, and colour clients enjoying softer, stronger, shinier hair. But the good news just got even better – Smartbond services are for all clients, not just colour guests… and L’Oréal Professionnel has unveiled four services to help you upgrade your clients to the hair of their dreams – stronger, better protected and gorgeously glossy!

Add Smartbond to any of your colouring services for added protection, making it a Smartcolour!

Try the diamond clear top coat Smartgloss, the must-have service for those wanting a dazzling mirror-like finish. Add Smartbond with Dia Light or Dia Richesse Clear for the ultimate shine.

Use Smartbond with your client’s regular cut or blow dry appointment as a standalone 10-minute Smartcare treatment – it boosts the strength of their hair, adding shine and preventing damage.

{ {

THE RETAIL

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Help your clients find the right strengthening and anti-breakage solution for their fragile, prone to breakage hair with the new Inforcer range from Serie Expert!

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And now, you can also add Smartbond into any texture or straightening services that clients have asked for, to get the ideal condition, every single time.

THE COURSE

}

AN ARTIST’S EYE To keep clients coming back, you’ve got to be able to offer them the latest colour techniques and exciting shades. This is where Ken Picton’s Paul Dennison steps in. Join him on the Colour Specialist Artistic course and discover a fresh approach to colour. Learn creative and forwardthinking application methods that you can use every day in the salon, for collections and show work. A day with him will re-energise your love for colour. Monday 12 June at L’Oréal Academy in Dublin, call 01 604 5914

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#CHedit

Inside story LLOYDS WALK-IN SALON, WATERFORD

Danielle Kennedy, owner of the Lloyds salon group, moved her walk-in salon to the 5,000 square foot unit next door in Waterford after three years of dreaming and planning the interiors. “I’m aware how intimidating salons can be, so I wanted to go against the norm. Muted tones help ensure clients feel like the star of the show,” she explains. Danielle realised that as a walk-in only salon, she would have to make the waiting area a priority.

“The self-service coffee bar was the first thing we decided we wanted. This has opened our salon up to a whole new market – we are flooded with business people that lead very busy lives who are able to maximise their time while getting their hair done.” Each styling station has been made to feel private, and months of research has got the lighting as close to natural as possible, so colours look accurate. And despite being in a large building, the salon has installed a revolutionary new air conditioning and water heating system. “It takes the hot air expelled by the hair dryers and uses it to heat the water,” Danielle says. “The energy saving has been huge!”

▲

DOUBLE DOWN

The Olymp Hairmaster Dryer and Processor saves space and time in your salon. With an adjustable blower system and even heat distribution, you can take charge of treatments and even store temperature data.

RRP from €1795 + VAT 087 254 7112 gainfort.com

▲

HOT BUYS

ANGLES POISED

The Hex from Salon Ambience is a bold, geometric waiting seat available with or without a back. Use it to create an open setting in your reception area and choose from a range of shades to suit your salon décor.

PROMO PRICE from €209 (RRP €369) 061 294580 capitalhairandbeauty.ie

SEE MORE deals from Salon Ambience in your free brochure, with this issue!

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Franck Provost Salon

Gainfort Salon Design have been appointed as the authorised Distributor for Maletti Salon Furniture & Equipment.

Services we offer

SALON DESIGN

| INSTALLATION

| AFTER SALE SERVICE

| SPARE PARTS

Whether you are refurbishing or creating a new Salon contact Michael for more information*

T: 053 912 3681 M: 087 254 7112

e: sales@olymp.ie www.gainfort.com/salondesign

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Alan Edwards and Mark Woolley Hession Hairdressing

Davey Davey

Marble Academy

Nathan Walker

Peter Mark Main Street Dundrum

EACH CATEGORY REQUIRES salon teams to conjure up an incredible colour look that is styled to perfection and takes inspiration from current trends. At the semi-final, looks were presented to a judging panel made up of high profile industry experts – Siobhan Jones of Headmasters, Nathan Walker of Trevor Sorbie, Mark Woolley of Electric Hairdressing, Chris Williams of Rush and Alan Edwards of Alan Edwards cast their eyes over the creations before picking the finalists.

The Irish L’Oréal Colour Trophy Grand Final 2017 takes place at the O’Reilly Hall on 3 July. The winner will go on to show their winning look at the International L’Oréal Professionnel Business Forum in Seville this October in front of an audience from around the world. Turn the page to see all the looks that made it to the grand final…

Chris Williams

Siobhan Jones

THE BRIGHTEST COLOURISTS OF IRELAND WENT HEAD TO HEAD TO SHOW OFF THEIR TALENTS AT THE L’ORÉAL COLOUR TROPHY SEMI-FINAL AT THE O’REILLY HALL IN DUBLIN. WITH THREE CATEGORIES TO COMPETE IN – L’ORÉAL MEN’S IMAGE, THE STAR AWARD AND THE PRESTIGIOUS L’ORÉAL COLOUR TROPHY – HAIRDRESSERS BATTLED IT OUT FOR A PLACE IN THE IRISH GRAND FINAL.

Toni&Guy Malahide

IRELAND’S FINEST!

Altamoda Hair by Bridget Haren

L’ O R É A L COLOUR TROPHY

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Style Club North Earl Street

Preen

Style Club South William Street

The Space

The Space

Dylan Bradshaw Academy

Alan Edwards and Mark Woolley

L’ORÉAL COLOUR TROPHY AWARD

Hession Hairdressing, Dublin

Style Club South William Street, Dublin

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Toni&Guy Malahide, Dublin

River Hair Studio, Limerick

The Space, Dublin

Wayne Lloyd Hair, Cork

Toni&Guy Academy, Dublin

Marbles Academy, Limerick

Style Club North Earl Street, Dublin

Peter Mark Main Street Dundrum, Dublin

Black Amber, Dublin

Origin Hair Design, Cork

The Edge Hair Design & Beauty Rooms, Cork

Altamoda Hair

by Bridget Haren, Ennis

Melo Yelo, Limerick

The Hairshop, Dundalk

Toni&Guy, Blackrock

Peter Mark Dundrum Town Centre, Dublin

Toni&Guy Clarendon Street, Dublin

Sean Taaffe Hair & Beauty, Killarney

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#LCT17

STAR AWARD

Hannah Carroll, Dylan Bradshaw Academy, Dublin

Lisa Roe, The Space, Dublin

Hannah Sukkar, Zeba Sandymount, Dublin

Enya Burden, Peter Mark Rathmines

Dylan Byrne, Toni&Guy Dundrum, Dublin

MEN’S IMAGE

Preen, Dublin

Toni&Guy Clarendon Street, Dublin

Darcy’s Hairdressing, Cork

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Callan&Co, Dublin

Style Club, Dublin

Origin Hair Design, Cork

The Academy Belle Hairdressing, Celbridge

Davey Davey, Dublin

Zeba South William Street, Dublin

The Space, Dublin

Toni&Guy Malahide, Dublin

Toni&Guy Dundrum, Dublin

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LAST CHANCE TO ENTER! CLOSING DATE 15 MAY 2017

CREATIVEHEADMAG.COM/MOSTWANTED @creativeheadmag #MWIT17

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E B O T Y D A E R ?

S U O L FABU ED T N A W T S O M ’S D CREATIVE HEA OPEN FOR ENTRY AWARDS ARE IS RUNNING OUT – BUT TIME event

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’T HE N DO SS T INE! MI EADL D

2017 E M O S AWE S T N E TAL

E C N A H C T S A L !

R E T TO EN

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25/04/2017 11:21

CELEBRATING CREATIVE SKILLS ALONGSIDE BUSINESS EXCELLENCE, JUDGED

BY EXPERTS AND CULMINATING IN A SPECTACULAR GRAND FINAL IN LONDON, CREATIVE HEAD’S MOST WANTED AWARDS ARE BACK ONCE MORE AND OPEN TO ENTRIES FROM HAIR PROFESSIONALS IN IRELAND. ARE YOU READY? LET’S GO!

EXCEPTIONAL STYLIST

SUPREME TEAM

For a stylist demonstrating remarkable artistic skill, ability and commercial awareness

For salon teamwork at its best

CATEGORY SPONSOR

CATEGORY SPONSOR

ENTRY DEADLINE Monday 15 May 2017 DOWNLOAD ENTRY FORMS creativeheadmag.com/mostwanted TALK TO US +44 (0)1434 610940

STAY TUNED creativeheadmag.com/mostwanted @creativeheadmag #MWIT17

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event

25/04/2017 11:22

SMARTER THAN YOUR AVERAGE In its revamped home at London’s Park Plaza Riverbank hotel, Salon Smart was a sellout yet again, providing a spring-into-action line-up of business nous with lashings of ideas, inspiration and motivation! In partnership with L’Oréal Professionnel, 3•6•5 and Paul Mitchell, there was a fresh energy fuelling the whole event, with more speakers, panel members, creative artists and delegates than ever before. Oh, and Charles Worthington MBE being flashed by Sharon Stone – you just HAD to be there…

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DINNER AND A SHOW

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Paul Mitchell

THERE’S PLENTY of business at Salon Smart, but at night creativity comes to the fore. The Paul Mitchell artistic educators kicked off the evening’s entertainment with a model presentation, a stunning sequence that showcased the beauty and punch of the brand’s POP XG colour – and the audience could see the striking results at close hand.

A sumptuous three-course dinner followed before the audience settled down to enjoy a further exploration of colour in our COLOUR. CREATIVITY. CONVERSATION. LIVE! segment. L’Oréal Professionnel artists Katie Allan (Charles Worthington salons), MJ Farmer (Rush Hair), Jack Howard (Paul Edmonds London) and Paul Dennison (Ken Picton Salon) took to the stage in turns to discuss the colour work on their chosen model, including the techniques and applications they’d used, all hosted by education director Darren Oram. Delectable!

Paul Mitchell

Katie Allan

Jack Howard

Daniel Oram

Paul Dennison

MJ Farmer

Ken Picton

#SalonSmart17

SEE MORE! There are loads of photos from Salon Smart to enjoy – check out our Facebook albums facebook.com/creativeheadmag

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“IF YOU DON’T LOVE THE PLACE YOU GO EVERYDAY AND THE PEOPLE YOU SEE, YOU’LL GIVE UP ON THE INSIDE. IT WOULD BE LIKE BEING IN A PRISON THAT YOU BUILT” SOPHIA HILTON

THE FOUNDER of Not Another Salon and winner of 2016 Most Wanted Best Salon Experience, Sophia explained how everything was built on a foundation of trust, and that while that opened her up to potential hurt, she was ready for it.

Two of her golden rules? To look after her own mental health (because if you don’t, there’s a trickledown effect on your staff) and to educate herself through reading and YouTube videos.

“STOP TRYING TO BE FUCKING FAMOUS. MAKE SURE THEY’RE GOOD AT A JOB FIRST AND THE REST FOLLOWS” KY WILSON

FOUNDER OF the The Social and 2016 It List Entrepreneur, Ky used his empty column time cutting people’s hair on the streets, so it’s no surprise he eschews complacency. His two salons – in revamped buildings in London and the Lake District – highlighted that there’s no longer just one right way to run a salon. In London, he roped friends into helping him design something different, such as custom-made mirrors he now retails to clients.

STAGE

Salon Smart 2017 was a cocktail of inspiration and knowledge, ranging from the innovative and unique to the experienced and practical. We couldn’t get enough!

“WE’VE TRIED TO BUILD A BRAND, NOT A PERSON” MARK WOOLLEY

WITH SIX SALONS, a studio, education and products, 2016 Most Wanted Business Thinker Mark showed how he has taken inspiration from brands such as Soho House and Virgin for his 10-year-old brand, Electric.

With a new Electric Hub being built to house his HQ, lab, a studio and education, and with a new salon and academy set to launch in Asia this summer, Mark still has plenty of buzz powering his brand and team.

“LIDL SHELF STACKERS EARN MORE THAN A LOT OF HAIRDRESSERS AND THAT MAKES ME FEEL ASHAMED. WE HAVE TO CHANGE THIS” KEN WEST

Director of 3•6•5, Ken had started a focus on young talent at last year’s Salon Smart, asking salons where had all the 16 year olds gone… and did you actually need them?

He implored salons this year to think differently and act differently – such as employing older apprentices and to consider what you want your apprentices doing – learning hands on with hair, or doing menial tasks like sweeping up.

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#SalonSmart17

“I WANT TO CHANGE CONSUMER BEHAVIOUR. THE CLIENT ISN’T DRIVEN BY MONEY BUT BY EXPERIENCE” MATTHEW SOCKALINGUM

OWNER OF the salon chain, Matthew Luke Professional, Matthew opened with the insight that if 100 women were given £100 each to spend on beauty, they would choose make-up first and hair last. One way he has tried to change how clients spend in the salon is introduce the Blow Dry Pass (winner of the 2016 Most Wanted Award for Innovation), which sees clients commit to £40 (€47) a month for unlimited blow-drys. It increases retail and is regular income.

STARS

MOVE WITH THE TIMES

THE MANAGING DIRECTOR of Salon Success, Simon Tickler started the morning with everyone on their feet doing a little tai chi (and in the process patting everyone on the back!). “As the owners of your businesses, you probably don’t get told enough that you’re a genius leader, you need to congratulate yourself!” he said. But Simon also stressed that salons needed to be committed to what they do differently, and do it better. Monica Teodoro, general manager of L’Oréal Professionnel, provided some fascinating insights into changing consumer behaviours. “There are 34 billion selfies a year, making clients more aware and more discerning than ever,” she said. The decline in salon visits is mainly down to a fall in the 45+ age group of women and Monica argued these are your most valuable clients.

CHARLES IN CHARGE

“WE’RE HUMAN BEINGS, NOT HUMAN DOINGS” TOBY DICKER

TURNING THE SPOTLIGHT onto retention, The Chapel’s Toby joked how he was making himself gradually unemployed by putting key tasks in the hands of his trusted staff, helping focus on employees’ creativity and satisfaction to encourage loyalty. The Chapel charges by time rather than service, meaning that staff can earn just as much seeing fewer people but for longer appointments, staying with them from consultation through to finish.

It means better client as well as staff retention.

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Celebrating three decades in business, hairdressing legend Charles Worthington MBE took us on an incredible trip down memory lane. He explained that he had planned on being an architect, but after modelling for Tim Hartley at Sassoon he found the world of hair to be irresistable. Charles was one of the first stylists to combine salon work with session styling for London Fashion Week, thanks to client Betty Jackson. While the success of his salon brand, synonymous with amazing service and beautiful hair, Charles puts down to training that sees communications up there alongside the craft of hair. His key advice? “Always remember the client is king, and don’t take anyone for granted.”

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LET’S WORKSHOP IT! ACT LIKE THE EXPERT YOU ARE

GAVIN HOARE, salon manager at Richard Ward Hair & Metrospa, which last year enjoyed a turnover of £5.5 million (€6.5million), looked at why customers leave and how to make sure they stay with you. He revealed that 78 per cent of clients who leave make that choice because they perceive an attitude of indifference in the service they receive within the salon. This clearly needs to change.

The way to do this is through understanding and meeting their needs, Gavin argued. From making clients feel truly welcome to giving them a sense of indulgence and following up their appointments, offering a professional service and professional advice can make all the difference.

TURN UP THE VOLUME THIS INTERACTIVE session with the Paul Mitchell retail team looked at maximising productivity in relation to stock, communication and merchandising. Led by (pictured above, from left to right): Salon Success business development manager John Hurine, business consultant Susan Nicol and regional sales manager Nickey Televantou, the workshop was designed to challenge the audience to make back in sales what they spent on their Salon Smart ticket and they walked away feeling satisfied as the team set out the goals they need to reach to make this happen (never forget that stock = profit!).

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FOOD FOR THOUGHT

EVERY HARD-WORKING business head needs time to refuel, and at Salon Smart’s Working Lunch guests had the opportunity to fuel their bodies and their minds with a perfect combination of refreshments and business-building inspiration! There was education and coaching from 3•6•5; on-trend colour from Kenra Professional (we love Guy Tang’s Metallics!); digital design and marketing ideas thanks to Salon Guru and lots of technology updates to streamline your salon and give you the control you need with Salon iQ and Treatwell. Want some new ideas to add to your salon’s choice of services and boost that backwash experience? Guests could check out New CID Cosmetics, Remi Cachet, High Definition and New Era (those Ecoheads and HeadBeds for the backwash are genius!). There was brilliant retail to help boost that bill (and illustrate that you’re an expert in your field) with ColorProof, Paul Mitchell, Dafni straightening brushes, Oway and Viviscal Professional, while L’Oréal Professionnel had the client journey all mapped out. You could be sure this lunch was not for wimps.

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25/04/2017 11:08

#SalonSmart17

SEE YOU SALON SM AT A IT TAKES P RT 2018!

LACE AT P AR PLAZA RIV ERBANK H K OTEL IN LONDO N ON 26 MARCH 25 TO . CALL +44 1434 610944 CREATIVE HEAD IRELAND

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25/04/2017 11:08

s t s i Art

IN ACTION

SPEND AN EVENING BEING INSPIRED WITH WELLA PROFESSIONALS AT THE ALL NEW ICONS. AN EXCLUSIVE VIEW WITH SASSOON ACADEMY AND WELLA PROFESSIONALS STYLE COUNCIL WELLA PROFESSIONALS IS bringing you an evening of creativity and inspiration with ICONS. An Exclusive View with Sassoon Academy and the Wella Professionals Style Council Show in collaboration with the iconic Sanrizz, inspired by Sebastian Professional. The evening will also feature the TrendVision Award Ireland Heat.

The event is a date in the diary not to be missed, hosted by the multi-talented Nicky Byrne, Wella promises an evening

WELLAPROFESSIONALS

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like no other! Whether you are competing or not, join us for an inspiration-filled evening featuring shows from incredible guest artists. The event includes exclusive collections, catwalk shows and model presentations – an exploration of the latest hair and make-up trends.

You’ll also be the first to discover the future icons as the TrendVision Award Ireland Heat winners are revealed. It’s a night out you can’t afford to miss!

@WELLAHAIRUKANDIRELAND

#MYTVAJOURNEY

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CR EATIV E HE AD AD VE RT OR IAL

.

.. g n i r u t a e F

SASSOON ACADEMY

UNDERPASS COLLECTION WITH EDWARD DARLEY AND GARETH VANCE

NEED TO KNOW EVENT TAKES PLACE MONDAY 31 JULY CLAYTON HOTEL, BURLINGTON ROAD, DUBLIN (formerly the DoubleTree by Hilton)

WELLA PROFESSIONALS STYLE COUNCIL

INSPIRED BY SEBASTIAN PROFESSIONAL AND IN COLLABORATION WITH SANRIZZ. FEATURING AVIARY LANE, FOUNDATION, HOUSE OF COLOUR, JOANNE O’NEILL HAIRDRESSING, QUEEN, SARAH MASON PROFESSIONAL, CUT & SEW AND CRAFT & CO.

MEET YOUR HOST!

The multi-talented Nicky Byrne shot to fame as one fifth of Westlife, and since then has added radio, television and live presenting to his repertoire.

BOOK NOW! TICKETS ARE €55 EACH EXC. VAT, OR BUY SIX OR MORE TICKETS AT €50 EACH EXC. VAT. CONTACT YOUR WELLA ACCOUNT MANAGER, CALL 01 4160900 OR EMAIL WELLASTUDIODUBLIN@COTYINC.COM

To find out more, visit wella.co.uk/trendvision.

For the latest TrendVision Award news, follow @wellapro #mytvajourney

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Image courtesy of The First Shampoo

p e t s One d

beyon

Go further than cut and colour to boost your client loyalty and revenue – get to grips with innovative extras

IT’S NO SECRET that the happier a client is when they leave your salon, the more likely they are to come back; so it makes sense to offer them as much as possible, from colour protection to luxurious treatments and a perfectly tailored aftercare plan. But clients can be wary of adding extra services to an appointment as they worry about cost and time.

How can you make sure they know they’re getting value?

It begins with educating your team so they can talk with confidence, says Laura Cathcart, stylist and colour specialist at Zeba Hairdressing, Dublin. “We are committed to knowing as much as we can about new products, like Smartbond from L’Oréal Professionnel, which makes our jobs that bit easier when approaching clients,” she says. “We have in-salon training days so that all staff members are up to date on the important information. Then, once you can provide a clear and informative consultation, Smartbond sells itself.”

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Once you have started that conversation, you can get into the specifics of various services in a straightforward way and show the practical benefits to clients.

Steve Turner of Salon 6 and director of MyHairdressers. com, explains: “Smoothing treatments like The First Shampoo reduce curl and frizz so when the client does their hair at home, it’s far quicker and they get a better result. If you tell a client they can save 15 to 20 minutes every day, the benefit far outweighs the cost of the treatment.”

And it’s worth getting potential new clients in to the salon, to see results for themselves. “The best way to start your smoothing business is a client awareness night, where you invite your most challenged clients and ask one of them to be the model,” says Peter Tobolski, managing director for Fresh Approach, distributor of Nanokeratin System. “Then make sure you have images of all your before and after looks.”

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Smartbond finish by Hugh Campbell Olaplex finish by @hairbysarmad Nanokeratin System finish by @jameslearhairdressing Smartbond finish by Black Amber

Smartbond finish by Stephanie Greene at Zeba

Olaplex finish by @kimwasabi

Adding a smoothing service to your menu is a no-brainer. Nanokeratin System has a host of treatments to choose from to ensure there is the perfect smoothing system for every client in your chair. It has launched nanoSmooth pure – available for natural, coloured and blonde hair, it creates an outer foundation on hair to protect it from damage while making hair super sleek.

The First Shampoo uses five amino acids which, when left on the hair for 20 minutes, penetrate into the hair shaft and react together to change the molecular structure of the hair bond when activated by heat.

The results leave the hair not only straight and de-frizzed, but in great condition too, and it’s the ‘first’ to be applied as just a shampoo. It cuts down the process time dramatically, can last up to three months and you can also do about 20 applications with each bottle.

Olaplex finish by @colorwithgrace

Smoothing services

Nanokeratin System

According to research by L’Oréal Professionnel, 59 per cent of the population see damage as a key hair concern. This is reflected in the explosion of colour additives in the last year, with a wide variety of brands promising to make colour safer and more effective. Amazing colour is only amazing if the hair remains in good condition, so suggest that your colour clients make the upgrade.

The first to market, Olaplex created huge attention when it launched, and has helped clients understand what colour additives can actually do (that Kim Kardashian mention on social media didn’t hurt, either). It’s a three-step service that locates breakage and ‘fixes it’. The first step is mixed with colour to minimise damage as it happens, the second perfects hair quality and the third is taken home.

L’Oréal Professionnel’s Smartbond protects hair bonds during the colouring process, and it also keeps the hair fibre strong. It has created a service menu to help salons inject its magic into a number of options.

Montibello’s Silaplex not only adds strength to hair during chemical processes, it also gives an injection of shine and suppleness – use it during colouring, or during waving or straightening treatments. And Fibreplex from Schwarzkopf Professional interlinks with hair fibres to keep it intact and supple with bold colour. So how much difference do additives make to the till? ASP Vitaplex can be used during colouring and lightening to reduce damage while boosting colour – if one stylist offers it as an add-on for €20 and does just five clients a week, you could see an extra €3,060 coming into your salon a year.

Nanokeratin System

Colour additives

Kim Kardashian used Olaplex when going blonde

#TheExtras

Prescriptive treatments There’s plenty more on offer to give clients customised hair solutions.

The Kérastase Fusiodose ritual begins with a hair and scalp profiling session before the stylist creates the perfect treatment blend. Hair can be plumped, reconstructed or softened and it gets to work in just five minutes. System Professional EnergyCode Mapping from Wella Professionals is also tailored to each client; it begins with a consultation to fully understand the hair, before the treatments begin.

And with more than 50 different take-home products, you can create a bespoke aftercare plan, too.

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#TheExtras

Make take y a p home

Encourage your clients to keep up the good work and take these beauties away with them

ASP Vitaplex Bond Preserver reinforces the benefits of the in-salon treatments, helping strengthen hair between appointments to leave it soft and shiny.

RRP €10.99 asphair.com

Step Three of L’Oréal Professionnel’s Smartbond programme is an easy way for clients to keep their salon results going at home. All they have to do is use the conditioner every three shampoos.

RRP €19.99 lorealprofessionnel.com

Silaplex 3 Bond Protector is the final step in Montibello Silaplex regime – clients can keep their hair healthy at home until their next trip back to the salon.

RRP €16.99 montibello.com

Olaplex No.3 Hair Perfector is to be used once a week and contains the same active ingredients as the insalon treatments. It keeps breakage at bay, and is perfect for clients who have had heavy bleaching.

RRP €42 olaplex.co.uk

Once your client has had their System Professional Energycode from Wella Professionals mapped, they can continue the experience by taking the their carefully matched prescription of products home.

RRP from €16.90 systemprofessional.com

Fibreplex shampoo from Schwarzkopf Professional gently cleanses while the Fibreplex No.3 Bond Maintainer locks in colour and helps maintain healthy hair while shielding it from damage.

SHAMPOO RRP €13.45 BOND MAINTAINER RRP €18.95 schwarzkopf-professional. co.uk

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The First

Shampoo Brand new technology formulated in Brazil, ‘’The First’’ shampoo contains five acids which when activated by heat, react together inside the hair to change the molecular structure of the bonds leaving the hair not only straight and smooth but also in fantastic condition.

Straightens and defrizzes Faster than any other straightener No need for specialist aftercare products Lasts up to 3 months No waiting time for the first wash Colour hair the same day Formaldehyde free Economical Fantastic conditioning results Compatible with all chemicals

NEW &IVE S U L C X E AVAILABLE EXCLUSIVELY IN IRELAND FROM Capital Hair & Beauty Ltd. Unit 1, Building 6 Delta Retail Park Ballysimon Road, Limerick 061 294580 agleeson@capitalhb.co.uk p r o f e s s i o n a l

CIARAN DOWD OF OCCASIONS HAIRDRESSING PLAYS WITH EXPECTATIONS – THINK SHARP CUTS IN GIRLIE PASTELS, AND ROMANTIC WAVES WITH FLASHES OF COLOUR PHOTOGRAPHY BY LEE MITCHELL 42

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HAIR STYLING AND COLOUR Ciaran Dowd, assisted by Leah Kavanagh. MAKE-UP Anita Roberts.

IHF Munster Hairdresser of the Year, Zhyna Williams

Scene League

Gemma Crossan

TOP OF THE

Trainee Ladies Full Fashion winner, Melissa Thompson, with IHF president Damien Nolan

David Campbell

THE HOTTEST EVENTS AROUND – GET YOURSELF SCENE!

CROKE PARK SWAPPED headguards for hair styles and grubby boots for glamour as the stadium filled with stylists taking part in the IHF Championships. The event saw Ireland’s top hairdressers and trainees take to the floor to style their way to success in front of a panel of eagle-eyed judges. Spectators were amazed by the creations that came about in a matter of minutes – there were bright colours, up-dos, super-precise barbering and much more. When evening arrived, House of Colour director David Campbell took to the stage to host the IHF Championship Awards, as nervous hairdressers waited in anticipation. The winners took their bows, and the celebrations culminated in Gemma Crossan being crowned IHF Irish Hairdresser of the Year, for 2017.

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Gary Hooker and Michael Young

Boogie NIGHTS

In the plush setting of the Ballsbridge Hotel in Dublin, Gary Hooker and Michael Young stepped back in time to find a ’70s flavour of inspiration for a very modern launch – the revamped BlondeMe colour range from Schwarzkopf Professional. With authentic fashion accessories sourced especially for the occasion, Hooker & Young illustrated their love of wearable, client-friendly colour and styling with a nod to the editorial. The variety on show was impressive, from honey-glazed blondes to stunning silvers, all delivered with that ’70s panache (think Jerry Hall at the height of her Roxy Music collaboration).

The lads kept everyone amused too, with plenty of onstage banter as their models showed off the looks.

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IN THE

raw THE MATRIX TEAM jetted off to the sunny island of Tenerife in the Canaries for its annual conference. The Hard Rock Hotel was the base for the three-day event and the conference began with an overview of the previous year’s success, and targets for the future. Then it was time to unveil the new RAW range, a luxurious collection of three premium shampoos and conditioners inspired by nature. Guests, including Matrix Artistic Team members Aidan Fitzgerald of Aidan Fitzgerald Hair Salon and Nicole O’Gorman of Revas Spa, were treated to a poolside dinner to unwind and enjoy the gorgeous setting as the sun went down. The next day delegates gathered to learn about the “Hair Colour is the New Make-up” initiative, get to know the RAW range in more depth and the #LIVERAW challenge, which encourages salons to go green and get healthy.

After taking a trip on a catamaran to watch whales, it was time to suit up for the James Bondthemed gala dinner. Awards were handed out to celebrate Matrix artists, key team members and distributors before partying long into the night.

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FREE SUBSCRIBE TO CREATIVE HEAD AND RECEIVE...

€65

A GIFT WORTH MORE THAN

FOR EVERY SUBSCRIBER*

YOU’LL ENJOY...

CREATIVE HEAD IRELAND AND ALL SUPPLEMENTS FOR 12 MONTHS FOR €45 SUBSCRIBE AND YOU’LL RECEIVE SIX ISSUES ALONG WITH AN UPLIFT SHAMPOO, CONDITIONER AND REBODIFY CLAY MASK, WORTH MORE THAN €65, FROM THE NEW MATRIX BIOLAGE RAW RANGE. THE COLLECTION INCLUDES THREE SHAMPOOS, THREE CONDITIONERS AND THREE MASQUES DESIGNED TO NOURISH, RECOVER OR UPLIFT. THE RANGE COMES IN BIODEGRADABLE BOTTLES AND IS FORMULATED WITH UP TO 97 PER CENT NATURAL INGREDIENTS FROM SOURCES AROUND THE WORLD.

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AND FOR FULL TERMS AND CONDITIONS VISIT CREATIVEHEADMAG.COM/MAGAZINE OR CALL +44 1434 610935

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An ethereal spira l halo for my mode l, @ma rgaretorea rdon

Assisted the incredible @duf fy-duffy at Mon cler A/W17

Standi ng on Brookly n Bridge #NY C @danie llegarn er-

In the

One of the best days of my life, assistin g @guidopalau

frame Danielle Garner of Style Club in Dublin, snaps away

One of my favourit e shot s, for Life ma gazine

SHOOT AND SEND Want to give us a snapshot of your world? Tweet us at @creativeheadmag now!

@sa mmckn ight1 exhibit ion at Somers et House – he has impeccable skill!

Editori al work for Image magazine

Weddi ng day prep with blogge r @jodiewood50

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Some competition work for L'Oréal Colour Trophy

My a mazing new kit bag!

F inally got my hands on some vibrant colours! #colourfulhai r

Bleached brows and a new pink 'do

Off to Barcelo na with the L'O réal Pro ID Art ists CREATIVE HEAD IRELAND

24/04/2017 14:50

DETANGLE. STYLE. MAINTAIN. AN ELITE LINE OF PROFESSIONAL TOOLS.

A truly elite line of hair brushes for the professional stylist. Innovative in both appearance and performance, the EPIC™ line gives the stylist the best-in-class tools. EPIC™ isn’t just a name… it’s an acronym for the line’s key attributes: Elite, Professional, Inspired, Creative.

0800 098 8040

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INFO@PROWETBRUSH.COM

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PROWETBRUSH.COM

CONTACT MICHAEL: UK & IRELAND AUTHORISED DISTRIBUTOR UK: 07392 952130

Ireland: 00 353 87 254 7112

e: sales@olymp.ie www.gainfort.com/salondesign