Creative HEAD Ireland May/June 2018

€7.50 MAY/JUNE 2018

In print•online•everywhere!

MAY/JUNE 2018 CREATIVEHEADMAG.COM

y t u a e b l a r u nat NOW SUSTAINABILITY AND PERFORMANCE GO HAND-IN-HAND

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W I S E CHOICES BEAT INCONSIDERATE ONES, AND NOWADAYS IT’S MORE AND MORE COMMON TO EXAMINE INGREDIENTS AND LABELS. YOU PREFER ETHICAL, SUSTAINABLE PRODUCTS, WANTBEAT TO PRODUCE LESS WISE CHOICES INCONSIDERATE ONES, AND NOWADAYS IT’S MORE AND CLEVER WASTEMORE AND CONTRIBUTE TO MORE COMMON TO EXAMINE INGREDIENTS USAGE OFAND RESOURCES. LABELS. YOU PREFER ETHICAL, SUSTAINABLE PRODUCTS, WANT TO PRODUCE LESS WASTE AND CONTRIBUTE TO MORE CLEVER USAGE OF RESOURCES.

THE WORLD DEMANDS CLEANER, SAFER AND MORE NATURAL PRODUCTS WITHOUT THE WORLD DEMANDS CLEANER, SAFER AND MORE NATURAL WITHOUT COMPROMISING ON PRODUCTS LUXURY TEXTURES COMPROMISING ON LUXURY TEXTURES OR OR EFFECTIVE PERFORMANCE. EFFECTIVE PERFORMANCE. SOURCE ESSENTIELLE FROM L’ORÉAL PROFESSIONNEL COMBINES NATURE, SCIENTIFIC EXPERTISE AND PROFESSIONAL PERFORMANCE.

SOURCE ESSENTIELLE FROM L’ORÉAL PROFESSIONNEL COMBINES NATURE, SCIENTIFIC EXPERTISE AND PROFESSIONAL IT’S TIME TO EXPERIENCE A NEW SOURCE OF PROFESSIONAL BEAUTY. PERFORMANCE. IT’S TIME TO EXPERIENCE A NEW SOURCE OF PROFESSIONAL BEAUTY.

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17/04/2018 13:33

CR EATIV E HE AD AD VE RT OR IAL

DISCOVER SOURCE ESSENTIELLE

#FINDYOURESSENTIAL 01_MayCoverV3.indd 4

*Natural origin between 80 per cent and 99 per cent

NATURAL FORMULA.* PROFESSIONAL RESULT

17/04/2018 13:33

*Natural Personal Care: UK Market Analysis and Opportunities. Salon Hair Care: UK Market Analysis and Opportunities, Kline, 2016. **Mintel's Beauty Retailing – UK, 2017 Report

T H E NATURAL HAIR MARKET IS GROWING MORE THAN TWICE AS FAST AS THE PROFESSIONAL MARKET* – HALF OF ALL CONSUMERS WHO BOUGHT BEAUTY PRODUCTS IN THE PAST 12 MONTHS ACTIVELY LOOKED FOR PRODUCTS MADE WITH NATURAL INGREDIENTS.**

NATURAL CHOICE

TRANSPARENCY IS KEY TO SOURCE ESSENTIELLE. CAREFULLY CHOSEN THE NATURAL HAIR MARKET IS GROWING MORE THAN CALENDULA FLOWERS AND ACACIA TWICE AS FAST AS THE PROFESSIONAL MARKET* – HALF OF ALL LEAVES CONSUMERS WHO BOUGHT BEAUTY PRODUCTS IN THE PAST ARE SUSPENDED WITHIN EACH SHAMPOO, 12 MONTHS ACTIVELY LOOKED FOR PRODUCTS MADE WITH NATURAL INGREDIENTS.** CLEARLY SIGNALLING THE RANGE’S NATURAL CREDENTIALS. TRANSPARENCY IS KEY TO SOURCE ESSENTIELLE. CAREFULLY CHOSEN CALENDULA FLOWERS AND ACACIA LEAVES ARE SUSPENDED WITHIN EACH SHAMPOO, CLEARLY SIGNALLING THE RANGE’S NATURAL CREDENTIALS.

FURTHERMORE, TO HELP WOMEN CONSUME RESPONSIBLY, LIST FURTHERMORE, TOTHE HELP WOMENINGREDIENTS CONSUME RESPONSIBLY, THE INGREDIENTS LIST DESCRIBES NOT JUST THE NATURALLYDESCRIBES NOT IN DETAIL. JUST NATURALLYDERIVED INGREDIENTS IT ALSOTHE ADDS THE REMAINING INGREDIENTS THAT ARE NECESSARY TO GUARANTEE THE DERIVEDSENSORIAL INGREDIENTS IN DETAIL. IT ALSO QUALITIES AND TO PRESERVE THE FORMULA. ADDS THE REMAINING INGREDIENTS THAT ARE NECESSARY TO GUARANTEE THE SENSORIAL QUALITIES AND TO PRESERVE THE FORMULA.

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17/04/2018 13:33

CR EATIV E HE AD AD VE RT OR IAL

SOURCE ESSENTIELLE CREATING A NATURAL, PERSONALISED ROUTINE STEP 1: CHOOSE YOUR TAILORED SHAMPOO NORMAL TO FINE HAIR DAILY SHAMPOO

SENSITIVE SCALP DELICATE SHAMPOO

STEP 2: COMPLEMENT WITH YOUR CONDITIONING NEED COLOURED HAIR RADIANCE BALM

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NORMAL TO FINE HAIR DAILY DETANGLING CREAM

DRY HAIR

NOURISHING BALM

19/04/2018 12:40

F

R

O

PACKAGING

M

TO

MERCHANDISING –

EVERYTHING

SMART PACKAGING

ABOUT

BEEN

SOURCE

DESIGNED

ESSENTIELLE

WITH

A

HAS

SUSTAINABLE

APPROACH TO INNOVATION. THE PACKAGING IS INTENTIONALLY SQUARE SHAPED TO

HOLD A MAXIMUM AMOUNT OF PRODUCT FROM PACKAGING TO MERCHANDISING – EVERYTHING ABOUT SOURCE ESSENTIELLE HAS BEEN DESIGNED WITH A SUSTAINABLE APPROACH TO INNOVATION. THE PACKAGING IS INTENTIONALLY SQUARE SHAPED TO HOLD A MAXIMUM AMOUNT OF PRODUCT IN A MINIMUM AMOUNT OF PLASTIC. THE SHAPE ALSO MEANS THE PRODUCTS STACK TOGETHER PERFECTLY, MEANING THEY CAN BE TRANSPORTED IN A MORE ENVIRONMENTALLY-FRIENDLY WAY AND, IN SALONS, CAN BE SIMPLY STACKED ON TOP OF EACH OTHER, ELIMINATING THE NEED FOR POINT OF SALE MATERIAL.

IN A MINIMUM AMOUNT OF PLASTIC. THE SHAPE

ALSO

MEANS

THE

PRODUCTS

STACK TOGETHER PERFECTLY, MEANING THEY CAN BE TRANSPORTED IN A MORE

ENVIRONMENTALLY-FRIENDLY WAY AND, IN SALONS, CAN BE SIMPLY STACKED ON TOP

OF EACH OTHER, ELIMINATING THE NEED FOR POINT OF SALE MATERIAL.

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17/04/2018 13:34

CR EATIV E HE AD AD VE RT OR IAL

UNIQUE, REFILLABLE SHAMPOO BAR SERVICE

ES LAUNCH 1ST MAY

*Available at participating L’Oréal Professionnel UK and ROI salons. Purchase a 300ml Shampoo bottle (out of Source Essentielle Daily Shampoo or Source Essentielle Delicate Shampoo) and when your client brings the empty bottle into the same salon where purchased, they will receive a refill of the same product purchased. Maximum of 3 refills. Refill must be claimed within 4 months of the latest date on their bottle. Subject to availability.

SOURCE ESSENTIELLE ALLOWS CONSUMERS TO COME AND REFILL THEIR SHAMPOO BOTTLES DIRECTLY AT THE SALON.* THIS IS A FIRST FOR L’ORÉAL PROFESSIONNEL UK AND IRELAND AND MARKS AN IMPORTANT STEP TOWARDS MORE SUSTAINABLE CONSUMPTION IN SALONS

TO FIND OUT MORE, CALL 0800 030 4034 (UK), 1800 535616 (IRELAND) OR VISIT LOREALPROFESSIONNEL.CO.UK. KEEP UP-TO-DATE ON SOCIAL MEDIA @LOREALPRO #LOREALPROUK #LOREALPROIRE #FINDYOURESSENTIAL

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19/04/2018 12:43

COMING S OON !

A NEW WAY TO COLOUR CLIENTS AREN’T JUST LOOKING FOR NATURAL HAIRCARE. THEY WANT A COMPLETE NATURAL HAIR ROUTINE, AND THAT INCLUDES COLOUR. WHAT IF YOU COULD COLOUR HAIR WITH A 100 PER CENT HERBAL PRODUCT THAT STILL DELIVERS PROFESSIONAL RESULTS? L’ORÉAL PROFESSIONNEL IS BRINGING JUST THAT TO THE MARKET WITH ITS BRAND NEW LAUNCH, BOTANĒA. HERE’S A SNEAK PEEK AT THE TECHNOLOGY BEHIND ITS FIRST 100 PER CENT HERBAL HAIR COLOUR…

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17/04/2018 13:35

CR EATIV E HE AD AD VE RT OR IAL

THE NATURAL COLOUR CLIENT

One in five salon clients don’t colour their hair,* and half of consumers are concerned about the impact of chemicals on the condition of their hair.** So what would make them consider colour? Forty-one per cent say if there was no damage to their hair, and 47 per cent if it gave a natural colour result.* Botanēa opens up the world of colour to these clients. The herbal powders are mixed with hot water alone, maintaining respect for the hair fibre. This luminising colour gives a beautifully natural-looking result, blending white hair and offering a soft re-growth. Botanēa is the natural choice for your clients with concerns about damage to their hair, and those who just want to live a more natural lifestyle.

100 PER CENT HERBAL INGREDIENTS

PACKAGING INNOVATION

With Botanēa, L’Oréal Professionnel is introducing a new refillable system. The herbal powders are stored in jars, made from 50 per cent recycled plastic, and these jars are re-filled using recyclable product sachets, made from Forestry Stewardship Council certified packaging.

JOIN THE NATURAL REVOLUTION

BOTANĒA WILL BE LAUNCHING IN SALONS NATIONWIDE IN JUNE. TO FIND OUT MORE, SPEAK TO YOUR L’ORÉAL PROFESSIONNEL ACCOUNT MANAGER, CALL 0800 0304034 (UK) OR 1800 535616 (IRELAND), VISIT LOREALPROFESSIONNEL.CO.UK, OR EDUCATION PLATFORM LOREALACCESS.COM/UK OR LOREALACCESS.COM/IE @LOREALPRO #LOREALPROUK #LOREALPROIRE

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*Kantar World Panel Usage 2014 **Mintel December 2014 Natural and Organic Toiletries UK

Composed of three herbal ingredients, Botanēa uses pure cassia, henna and indigo powders to create beautiful shades that give a natural colour result with luminous shine. The herbal ingredients are coated in natural coconut oil for consistent, professional results.

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12/04/2018 10:37

CREATIVEHEADMAG.COM MAGAZINE

EDUCATION

EVENTS

INSPIRATION

CREATIVE HEAD STORE

COMPETITIONS

EXCLUSIVE

Clean lines and graphic folds – explore Sharon Blain’s latest collection, ‘Nouveau: Part II’

Photographer Alex Barron-Hough shares the five worst mistakes salons make when shooting their collections!

creativeheadmag.com

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Most Wanted deadline is this month!

Head online to get some last-minute tips from the judges

creativeheadmagofficial

Queens of colour Amy Fish and Harriet Muldoon of Larry King document their debut shoot for PAINT…

@creativeheadmag

25/04/2018 15:59

F E E D YO U R C O LO R

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03/04/2018 09:50

NEW Satisfy your color obsession and take your creativity even further with Nutri Color™ Creme. With a palette as limitless as your imagination, it delivers the color you want with the care you need.

Now, 4 new cold shades refresh, tone and boost the top-selling colors and multiply the creative possibilities of the latest fantasy trends.

Anything and everything is possible with the Nutri Color™ Creme 3 in 1 cocktail of color, care and shine.

FOR MORE DETAILS CONTACT CUSTOMER SERVICES UK: 020 7391 7440 · CUSTOMERSERVICEUK@REVLON.COM IRELAND: 018869300 · CUSTOMERSERVICEIRE@REVLON.COM REVLONPROFESSIONALUK

REVEALING BEAUTY

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03/04/2018 09:50

INTRODUCING

The Dryer FROM THE WAHL STYLE COLLECTION Our perfectly balanced hair dryer is quiet yet powerful with Quick Dry Air Flow and WhispertekTM silencer.

Three heat settings, two nozzles and the ability to switch on Turbo Heat to mould the style & Cool Shot to set it.

Exclusive to salons & endorsed by Hooker & Young Become a stockist at wahlstyling.co.uk

Editor’s letter

38

46

Have a scroll through Instagram and what do you see?

Some yoga here, a green juice there and plenty of mindfulness: the trend for wellness is everywhere. And if your clients want it, then it’s your salon’s duty to provide it. Turn to page 34, where we introduce you to the wellness movement and the salons that are nailing it, plus all the wholesome products to stock your shelves with. Another huge trend is the growing interest in colour – from subtle enhancements to total transformations, make sure that everyone in your chair leaves as the best version of themselves. To see the looks they’re going to be requesting, flip to page 38. And surely you’ll want to share your hard work? That’s where the Most Wanted Awards come in. All the details are on page 28, so all you need to do is create an entry that celebrates your achievements, and hopefully join us for the glittering grand final in September… Fingers crossed!

34

Anna Samson Editor

anna@alfol.co.uk

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creativeheadmag.com

creativeheadmagofficial

@creativeheadmag

CREATIVE HEAD IRELAND

24/04/2018 15:17

May/June

WHAT’S INSIDE In print•online•everywhere! everywhere!

€7.50 MAY/JUNE 2018

22

MAY/JUNE 2018 CREATIVEHEADMAG.COM

Don’t worry if you missed hairdressing’s premier business networking event, see our round-up here

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FASHION

Angelo Seminara harnesses the power of nature in the Namibian desert

EDITOR

CHIEF SUB EDITOR

ART DIRECTOR

EDITOR IN CHIEF

ALISON ROWLEY

DIGITAL DESIGNER

ADVERTISING

JENNY LE

Creative HEAD is printed on paper certified as being from sustainable sources using only vegetable-based inks. Printed

by Buxton Press, Environmental Printer of the Year and Printing Company of the Year.

SPECIAL PROJECTS DIRECTOR JOANNA ANDERSEN

WRITE TO US AT:

CLASSIFIED EXECUTIVE

ANNA SAMSON NICK JABBAL EVA VESTMANN

ONLINE AND DIGITAL EDITOR

ADAM WOOD

SPECIAL PROJECTS MANAGER

AMANDA NOTTAGE LAURA TUCKER DAVID HAMMOND

PUBLISHER

CATHERINE HANDCOCK

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NOW SUSTAINABILITY AND PERFORMANCE GO HAND-IN-HAND

ON THE COVER

SALON SMART

42

natural bea uty Model: Crista Cober for L’Oréal Professionnel.

Photographer: Liz Collins

L’ORÉAL COLOUR TROPHY SEMI-FINAL All of the action and a round-up of the finalists’ looks

Creative HEAD Ireland is published 6 times a year by Alfol Ltd. Creative HEAD is a registered trademark. No part of this magazine may be reproduced without prior permission of the publisher. All information correct at time of going to press. Printing by Buxton Press.

Creative HEAD Ireland 21 The Timberyard, Drysdale Street, London, N1 6ND +44 20 7324 7540 anna@alfol.co.uk

@creativeheadmag CREATIVE HEAD IRELAND

25/04/2018 14:31

PRESTIGIOUS EDUCATION IN A WORLD-CLASS HAIR ACADEMY At The Dylan Bradshaw Hair Academy we offer bespoke training and courses to suit all levels. Simply put, there is no better place to learn the mastery of the hairdressing trade.

Our apprenticeship courses focus on both the theoretical and practical aspects of cutting and colour. And for qualified hairdressers, either returning to work or just looking to brush up, we have a range of advanced courses in styling, colouring and much more.

For more information visit www.dylanbradshaw.com »» Creative Cutting & Colour »» Trainee Finishing School »» C ity & Guilds Diploma in Hairdressing & Barbering

56 South William Street, Dublin 2, Ireland +353 1 671 93 53

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29/03/2018 15:13

The edit THE NEWS AND KNOW-HOW FROM YOUR INDUSTRY

Greg Clarke, David Campbell, Ciaran Dowd, Danielle Kennedy and John Keegan

IHF INSPIRES AT HAIR HUB

EDUCATION AND MOTIVATION were the driving forces at the 2018 IHF Hair Hub, which was held in the Academy Plaza Hotel in Dublin and designed to provide lower-cost education to salons. Greg Clarke, co-founder of Collage Hair Group hosted, assisted by Hair Gallery owner Ian Phelan, as past IHF Star Team members showed off the latest cut and colour techniques and industry leaders shared their insight into preparing for and get the most from photoshoots on a budget. Leading barber John Keegan also announced the launch of the very first IHF Star Team Gents 2018 and explained the Team Ireland 2018 senior and junior team applications process.

The day ended with top colourist Olive Tucker of House of Colour sharing challenges and hopes for the future of hairdressing in Ireland.

Pureology, the allnatural hair brand, has teamed up with Ovarian Cancer Action, to fund vital research into the disease. Every limited edition Hydrate set sold will see £1 donated to charity.

RRP €44.50

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L’Oréal ID Artists take on Barcelona THE L’ORÉAL PROFESSIONNEL ID Artists embarked on a three-day international education trip, hosted at The L’Oréal Academia in Barcelona.

Sixty seven ID Artists enjoyed a glamorous reception where they were formally welcomed by UK education director, Darren Oram.

They then enjoyed a presentation by Sueng Ki Baek and Shelley Sumner from the Rush Artistic Team, with L’Oréal Professionnel Creative Team members Hannah Robertson and Michael Sampson demonstrating colour placement techniques. The team then presented a collection that the ID Artists have subsequently rolled out across the L’Oréal Colour Trophy Regional SemiFinals. On the second day of their education meeting, the ID Artists had the opportunity to get ‘hands-on’, working alongside the Rush team.

ID Artist Mike Szerszen from Zeba Hairdressing, said: “Getting to work alongside some of the best hairdressers in the industry and training with them is a dream come true. The ID Artist programme helped me find my hair identity.”

Meet our May Featured Artist!

WINNER OF THE 2017 Most Wanted Hair Trend award, Sam Burnett is a man of many talents. Salon owner, award-winner, celebrity stylist (Charli XCX is a fan) and now Featured Artist for May on Creative HEAD Education, our online platform that helps you learn. This month, Sam will be sharing insights from his life as a top stylist at London Fashion Week, the looks he loves and the kit he can’t live without. We guarantee you’ll be inspired. Head online to creativeheadmag/education from 1 May and get yourself a piece of Sam!

CREATIVE HEAD IRELAND

25/04/2018 14:33

#CHedit MY months

AHEAD What May and June have in store for…

SINEAD FOX BRIDGET HAREN

Hamish Vans Agnew (left) and Bobby Briah of Capital Hair & Beauty

Celebrating Italian design Guests from all over the world came together in Italy for the 28th Salon Ambience Awards.

Three hundred guests were welcomed to an ancient winery in the northern city of Reggio Emilia, home of the interiors brand, for drinks, dinner and awards. The event’s awards were presented for the highest sales in each region and distributors Capital Hair & Beauty took home the trophy for the UK and Ireland.

BRIGHT IDEA

ZEBA CELEBRATES SILVER ANNIVERSARY IN DUBLIN STYLE ZEBA HAIRDRESSING has celebrated 25 years in business with a glittering party at the Fire Restaurant in Dublin for all 75 of its staff across the four-strong salon group. Most recently Zeba opened a styling boutique in Arnotts department store in Dublin.

“We had a vision and we stayed true to that, and here we are all these years later,” says Angie Dromgoole, co-founder of Zeba salon group. “We are still growing by the day as a company, and most importantly still loving what we do.”

CREATIVE HEAD IRELAND

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THE IHF HAS launched the Spark Sessions initiative to help women in the industry share their experiences and create a network of support. “Spark Sessions will reignite the industry,” explains Danielle Kennedy, IHF vice-president and co-owner of Lloyds Hair.

“We will illuminate what it means to be a successful female in the hair industry.” The first session takes place on 18 June in Galway, where Danielle will be joined by Sarah Mason of Sarah Mason Professional, Olive Tucker of House Of Colour and Denise Walsh of Rustiq.

For tickets, search IHF on eventbrite.com

CLUB ag.com/club creativeheadm

JOIN US! Become a member of the Creative HEAD Club and get six issues of the magazine for £10, along with the chance to win opportunities and exclusive giveaways.Visit creativeheadmag.com/store for more details

As head of the bridal team in the salon, my next few months will be filled with styling up-dos for blushing brides and wedding parties. I have also recently increased my hours in the salon to support the sought-after Ladies Night Out Group Packages we have just launched. And I’ll be doing the Cutting Masters course with Jack Bayne.

CHELSEA KEARNEY BLOWN AWAY

We have switched our colour brand to milk_shake – we love how shiny it is and so we are enjoying playing with colours that are also great for the festival season.

We have one of our biannual photoshoots scheduled and I recently finished an advanced make-up course with Tiger Training Academy in Cork, so I’m looking forward to utilising my new skills!

EMMA FINLAY COUTURE HAIR

I am excited to be travelling to Valencia in Spain to represent Ireland at the ALFAPARF Milano International Nexxt Colour GenHairation Competition 2018. It’s a dream come true. This is the first time the winner of the ALFAPARF Milano Fantastic Colourist Award will compete at an international level against stylists from all over the world.

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25/04/2018 16:00

THE BUSINESS EDIT

THE SECRET OF… ONLINE BOOKING

CHARLOTTE NEWTON, senior manager of EMEA marketing for MINDBODY, explains online booking…

WHY OFFER ONLINE BOOKING?

“Your customer’s experience begins before they even walk in your door.

The moment someone finds your salon, whether it be on your website or via mobile app, it’s their first impression of your business. Offering online booking can help enhance that, making it convenient for people to browse your offerings and book an appointment.”

WHAT QUESTIONS SHOULD YOU ASK WHEN LOOKING FOR A BOOKING SYSTEM?

“How is the software helping you to attract new clients and retain existing ones? When a salon uses MINDBODY, it’s automatically listed on our consumer-facing MINDBODY app. This free mobile app is brilliant for salon owners and operators because all of your available appointments are easily searchable and bookable by existing or prospective clients. Consumers can search for services based on their location and all salons nearby offering cut, colour and styling will be displayed. From there they can easily click on a business, search appointments and book and pay.

Users can also save your business to their favourites, making it easy for them to book the next time.”

IN ASSOCIATION WITH

For more salon-savvy secrets by MINDBODY, visit uk.mindbodyonline.com 14

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COULD SUBSCRIPTION SERVICES WORK FOR YOUR SALON? SOMETIMES SALONS CAN become so involved in attracting new clients that they run the risk of neglecting the regulars, whose frequent spending is the backbone of a business. To ensure that these customers stay loyal, some salons have decided to launch subscriptions for certain services.

Clients simply sign up, pay a monthly fee and this gives them unlimited access – while ensuring a monthly minimum spend.

Dylan Bradshaw, winner of Most Wanted Exceptional Stylist 2016 and 2017, launched an unlimited blow-dry service in his Dublin salon this year in response to customer demand. “Upon speaking to our clients, we knew this was something they wanted,” he explains. “We have a substantial number of regulars who have their hair done two or three times a week, so this allowed us to give them flexibility to have their hair blow-dried each day in a cost-effective way.”

Dylan opted to launch this service during a quiet period. “We introduced it in January after the Christmas rush as this period can be a quiet time and we wanted to increase footfall,” he says. “We also know clients want to save money in this period so it was a win-win.”

And it’s not just blow-drys that salons are offering as a subscription service. Skyler London in Wandsworth has just launched a three-tier colour subscription service, which allows clients to keep their colour topped up at the UK’s colour-only salon.

“Our Kaleidoscope Club has three pricing levels depending on which type of colour they usually have; Indigo at £85 a month (€97), Amethyst at £135 a month (€154) and Byzantium at £300 a month (€342),” owner Skyler McDonald explains. “Our price list shows which services are covered by which kaleidoscope plan. The guest can only have one service a visit, but they can have unlimited visits.

“For regular colour guests, this offers a cost-effective way to have their colour done as often as they need.”

The response from colour clients has been strong. “The regular guests who have taken this up really love it,” she explains. “They want to keep their hair looking its best at all times and love that they can just come in whenever they need it done and not think about the cost. They have set their budget and that’s that.”

And Skyler has found that people can be trusted with their unlimited passes, meaning it’s been a savvy business move: “People often ask: ‘don’t people just take advantage of this?’ But this hasn’t been our experience.

Most people just like to play fair and so far we haven’t had any issues. Already this is adding in a notable monthly income stream.”

However, this approach is not for every salon. Salon 2 in Sligo doesn’t offer subscriptions for a number of reasons, explains salon owner Anthony Kilcoyne.

“In Salon 2 we do not offer these packages as we find that there are generally so many terms and conditions applicable that they are not to the customer’s benefit in the long run,” he says. “There is upfront payment, which is a bonus to the business, but it can be a fad and dwindle away over time.”

Instead, the salon has focused on other ways to keep clients coming back into the salon, and building a loyal clientele. “At Salon 2 we have built up a very regular blow-dry business with about 300 visits per month,” says Anthony. “It is still guaranteed cashflow and thankfully all of these clients are regular cut and colour clients as well.

“Instead of having certain clients committed to discounted packages, we have a continuous loyalty programme that rewards all of our clients, as well as a VIP one, too.”

CREATIVE HEAD IRELAND

25/04/2018 14:34

#CHedit WHY DID YOU WANT TO BE A HAIRDRESSER? From an early age I kept up-to-date with trends and always had my hair on point. At the age of 16 my mother suggested that I try hairdressing at Wayne Lloyd Hair for my second week of work experience while I was in school. I thought she had lost her mind and wondered if she even knew her son at all – I was a sports fanatic!

But I fell in love with it, starting off as a Saturday boy and then training as an apprentice in their Cork City Salon.

Now I’m a fully qualified barber.

CIARÁN O’SULLIVAN AGE: 20. WAYNE LLOYD HAIR

WHAT ARE YOUR CAREER HIGHLIGHTS SO FAR? I’m lucky enough to have a few! I enjoy doing photoshoots but I’m also a competition junkie. So far I’ve placed second in the ALFAPARF Milano gents competition twice, been a finalist in the Alternative Hair International Visionary Award and finalised in the Great British Barber Bash 2017, among others!

But my absolute highlight to date has to be representing Ireland in the American Crew All-Star Challenge global competition in Brussels last year.

WHERE DO YOU SEE YOURSELF IN 10 YEARS? I hope to be a well-established stylist still competing and have my own salon, too. The salon I would love to own would be fashion-forward, offering more than just a look, with guest DJs to mixologists serving themed cocktails. I would also provide a training academy.

WHAT IS YOUR DREAM HAIRDRESSING GIG? Definitely London Fashion Week, I would love to work there. It’s one of the most iconic and unique events in the world – it leads the way.

That is something I strive for in my own work, always aiming to be original, unique and trying to set trends rather than follow them.

CREATIVE HEAD IRELAND

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LIFE LESSONS

ALAN BOYCE TONI&GUY IRELAND

Partnerships are a minefield. Fair-weather partners can be the death of a business, so ensure you go in with your eyes open and choose those who have the same work ethic, vision, loyalty and passion as you.

Self-doubt is not an option. Believe in yourself and the decisions you make.

There is nothing to gain by dwelling on what you could have done differently.

Listen to advice but always make the final decision yours. Always trust your gut feeling. That doesn’t mean dismiss the advice and opinions of others, but do not allow yourself to be lured away from your first instinct.

Never take your eye of the prize. Have a clear concept of what you are trying to create and surround yourself with people who have the talent, desire and vision to help you make that dream a reality.

Knowledge is king. Never think you know it all – because you don’t! Do not be afraid of change and don’t be afraid to go back to the beginning.

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24/04/2018 15:43

Say ‘see ya’ to yellow and ‘hiya’ to cooler blondes with Goodbye Yellow from Schwarzkopf Professional – great for quick in-salon toning and the perfect solution for at-home blonde maintenance, too!

RRP €17

+44 800 526741

schwarzkopf-professional.co.uk

Perfect for your summer shelves is the limited edition ghd saharan gold, a luxe capsule collection of S/S18 hair tools in warm golden metallic hues.

Highlights, balayage and treatments – the new Epic Professional Treatment Brush from WetBrush allows you to master these and more.

RRP €8.99 +44 800 098 8040

prowetbrush.com

RRP FROM €65 +44 845 3301133 Pitched as ‘the mother of all hair treatments’, Fab.ME from Design.ME adds shine, hydrates, protects against fade, reduces static and detangles… all in one lotion.

SALON PRICE: €11.99 1890 253402 salon-services.com

Spot on for summer, the Supreme Blonde collection from Affinage’s Infiniti Toners includes six warm and cool blonde shades to keep blondes sparkling.

IN-SALON SERVICE 087 2547112

ghdhair.com/ie

Looking for a kinder way to colour this summer? Let us introduce you to Decologic by milk_shake. It’s a complete range of lightening products that use naturally sourced ingredients to deliver high-quality results. There’s a product for every hair colour craving; try the Clay Balayage Lightener for a beachy look, or get creative with Light & Colour, which comes in five vibrant shades. And for refreshing existing colour, offer Tone Roots Lightener, which is super gentle and contains organic cranberry extract and silk proteins. All Decologic products are COLOUR wrapped up in smart packaging that’s CLOSE-UP environmentally conscious - you can be safe in the knowledge that you’re going green at every step of the colouring process.

IN-SALON SERVICE +44 1392 365177

The ALFAPARF Milano Style Stories Pre-Styling Blow Dry Cream, containing protective moringa oil, makes drying quicker and fights frizz for a perfect finish.

RRP €14.25 0845 856490

xpertpro.ie

milkshakehaircare.co.uk

gainfort.com

The root stretch trend is here to stay, so take a look at the 11 new colours from extensions experts Remi Cachet, available in Mini Tips, Flat Tips and Wefts in 20-inch size.

IN-SALON SERVICE +44 1642 867213 remicachet.com

If your clients can’t get to the beach then bring the sea to them – Bed Head Beach Me Wave Defining Gel Mist from TIGI contains protein-rich seaweed extract to create definition and stop hair drying out.

RRP €17.50

+44 844 844 0944 tigi.com/bedhead

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Help your clients sleep easy with the seriously luxe Overnight Repair Serum from Balmain Paris Hair Couture – it works as both an overnighter and a weekly intensive treatment for hair in need of a little silky seduction.

RRP €75 +44 800 7810936 balmainhair.com

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25/04/2018 14:59

#CHedit

STOCK OPTIONS

OUR PICK OF THE LAUNCHES TO STACK ON SHELVES, ADD TO MENUS AND SHARE WITH YOUR STYLISTS Did you know that half of all consumers who bought beauty products in the past 12 months actively looked for products made with natural ingredients? If you’re not already catering to this clientele, you need to right away. Source Essentielle from L’Oréal Professionnel is a great place to start. Combining nature, scientific expertise and professional performance, new Source Essentielle is your chance to create a natural, personalised routine for your clients. The carefully chosen flowers and leaves are suspended within each shampoo, highlighting the care range’s natural credentials and authenticity, and targets normal to fine hair, coloured hair and those with a sensitive scalp. Clients can also refill their shampoo bottles directly at the salon, helping your clients and your business become more sustainable.

RRP FROM €18 0800 0304034 lorealprofessionnel.co.uk

IT’S ALL ABOUT... COLOUR HDResolution delivers high shine, high definition colour and has just unveiled nine new shades. Look out for Redken Recipes for your salon, using the shades Tortoise Shell, Roseberry and Chocolate.

IN-SALON SERVICE +44 845 600 0815 redken.co.uk

The Igora Royal Takeover continues with its range of Disheveled Nudes and its incredible new Pastelfier, a creative booster to lift and dilute.

IN-SALON SERVICE +44 800 526741 schwarzkopf-professional.co.uk FOR MORE on the latest colour trends, turn to page 38

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R U YO ITH T S SW O BO INES S BU

THE HAIRSHOP IN DUNDALK, CO. LOUTH, LAUNCHED SMARTBOND, THE REVOLUTIONARY BONDING AGENT FROM L’ORÉAL PROFESSIONNEL, IN SEPTEMBER 2016. WHILE IT WAS A CHALLENGE AT FIRST TO EDUCATE STAFF AND CLIENTS ABOUT THE BENEFITS OF A TRADITIONAL TREATMENT VERSUS SMARTBOND, THEY PUT A STRONG STRUCTURE IN PLACE TO MAKE SMARTBOND THE NEW NORM. THIS IN TURN HAS HELPED INCREASE SALON PROFIT AND OVERALL RETURN VISITS, WITH MORE THAN 50 PER CENT OF CLIENTS NOW USING SMARTBOND AS PART OF THEIR REGULAR SERVICE. MANAGER CATHERINE MCELLIGOTT SHARES HER INSIGHTS AND TOP TIPS ON SELLING SMARTBOND IN SALON…

1 Education is key. We let our staff use Smartbond on each other so they could see and feel the benefits of the product for themselves.

2 Trialling the product is incredibly important. If our clients had a Smartbond treatment in-salon, we gave them the at-home conditioner to entice them to purchase again and receive the full benefits of the service.

3 Create team incentives to recommend Smartbond. We ran a challenge that if 10 clients got the treatment with their colour and blow-dry and mentioned the stylist who recommended the service, that stylist got a backwash-sized shampoo and conditioner to take home!

THE FIX

Check out this summer blonde from @andrew_mulvenna using Instant Highlights.

Want to recreate this look in salon?

Simply follow the steps below: STEP 1: Apply 10 meches using Instant Highlights in the #instalights technique Step 2: Tone with Chromative 8.34 Step 3: Use Smartbond throughout Don’t forget to share your blonde creations using @lorealpro #lorealproire #instanthighlights #smartbond

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RETAIL REHAB Tecni.ART styling range from L’Oréal Professionnel is celebrating its 25th birthday by partnering with contemporary British artist Stuart Semple to create this limited edition design for its bestselling products such as Pli.

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25/04/2018 14:38

CR EATIV E HE AD AD VE RT OR IAL

a e B

COLOUR ADDICT

LOOKING ARE YOUR CLIENTS IGHLIGHT FIX? H T N TA S IN N A R FO

*Google YouTube top queries July 2017 – Jan 2018. **Terms and conditions apply. For full T&Cs, visit lorealprofessionnel.co.uk/terms

With highlights ranking in the top 10 most-searched for beauty terms on Google* and the growing interest in partial techniques, now more than ever, is the time to offer your clients the highlighting service they are looking for.

Say hello to Instant Highlights, the new PRO HEAT lightening system from L’Oréal Professionnel that lifts up to six levels in just 30 seconds. There are so many types of client to offer Instant Highlights to and services to add it on to. From a blow-dry upgrade to the first time colour client, from the balayage refresh customer to the precious time saver, this speedier service will allow you to fit in at least one extra colour client per day. Mark Byrne at Zeba salons in Dublin, says: “By upselling this service we’ve been able to add €60 on to a client’s total bill… A great business driver!”

INSTANT HIGHLIGHTS There are so many ways that Instant Highlights can help boost your business. Not only is it a great opportunity to recruit those time-poor clients, but also a chance to give your existing clients a brightening boost with some #instacontouring face-framing lights. It’s a real gamechanger, a great service builder and conversation starter!

The Challenge

Win a personal shopping experience, worth €2,000!** Find out more at lorealprofessionnel.co.uk

TRY THIS

NOW

1)

Create a premium service package with Instant Highlights and Smartbond. Why not add a toning service?

2)

Increase your percentage of colour clients by using Instant Highlights as an introduction to first time colour and why not upgrade your regular blow-dry clients to have a few lighter pieces around the face, too?

3)

Promote Instant Highlights on your social media channels. Search #instanthighlights for inspiration

Get further addicted to colour with L’Oréal Professionnel – call 1800 535616 or visit lorealprofessionnel.co.uk CREATIVE HEAD IRELAND

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#CHedit

Inside story THE FIREPLACE BARBER SHOP DUBLIN After buying a “fairly shaggy room, dominated by a gigantic fireplace” just a week after viewing it, Luke Delaney and his business partner Fabian Posca found themselves tasked with transforming an empty shell into a stylish barber shop. Their solution was to use the fireplace as inspiration for their venture. “Fire is relaxing and warm, but at the same time energising and strong,” explains Luke. The rest of the premises, which has recently expanded to include a room upstairs, continues with this old-fashioned charm. “We wanted to create a genuinely Irish experience, combining the warm cosiness of an Irish pub with the classic barber shop tradition,” says Luke. “Although blocked off, we always light up the downstairs fireplace – candles do the job!” explains Luke. “To mirror it upstairs, we decided on a flame sketch, which brings in the invigorating yet soothing aspect of fire that is so important to the service we offer.”

HOT BUYS PRECIOUS METALS

The majestic Treasure mirror from Salon Ambience is style and substance, with LED backlighting, footrest and work shelf with hairdryer holder.

FROM €825 (NORMALLY €1,619) 07554 990965 capitalhairandbeauty.ie

SEE MORE deals from Salon Ambience with this brochure, free with your issue of Creative HEAD Ireland!

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WALKING ON AIR

Offer a heavenly backwash experience with the Maletti Lift Wash, which includes a ceramic washbasin and seat with integrated air massage.

FROM €3,999 +VAT (NORMALLY €4,805) 087 254 7112 gainfort.com

CREATIVE HEAD IRELAND

24/04/2018 16:36

STR I V E TO BE U N R I VA L L E D TAKE YOUR PLACE AMONGST THE CRÈME DE LA CRÈME. BECOME A GREAT LENGTHS EXTENSIONIST TO UNLOCK LIMITLESS LOOKS AND CREATIVE POSSIBILITIES. Our extensions are 100% human hair. We have a global reputation for excellence and an inspiring team of expert educators.

Great Lengths is in a class of its own. Don’t you want to be a part of it? Find out how you can become a Great Lengths certified stylist.

GREATLENGTHSHAIR.CO.UK/BECOME-A-CERTIFIED-STYLIST

THINK SMART

Celebrating its 12th year, Salon Smart was sold out yet again, stuffing the Park Plaza London Riverbank hotel to the gills with salon owners and staff seeking inspiration to help them build better-than-ever businesses. The line-up of names was equally packed, coming with ideas and advice to get everyone motivated.

In partnership with L’Oréal Professionnel, 3•6•5 Education and Paul Mitchell, the event buzzed for two days with more speakers, panel members, creative artists and delegates than ever before…

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Sally and Jamie Brooks

Neuro Liquid from Paul Mitchell

Brooks & Brooks

#SalonSmart18

Sam with his first salon boss, Joseph Todisco

Sam McKnight with Catherine Handcock

PAY IT FORWARD

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ON THE FIRST day of Creative HEAD’s business networking extravaganza, Salon Smart, brains had been fully engaged in ways to boost salon business, so the time had come to switch on the creative side! Paul Mitchell got everyone plugged in with a playful presentation, delivered by James Davies and Luke Dawson-Browne of the Paul Mitchell Education Team. Models strutted out with gorgeously glossy styles to showcase the new Neuro Liquid care and styling range.

After a delectable three-course dinner, it was time for a fun and frank look back at the epic styling careers of Brooks & Brooks legends Sally and Jamie Brooks, plus an insight into what the future holds for both their team and their brand.

The multiple Most Wanted and It List award winners chatted with Creative HEAD UK editor Amanda Nottage, doling out advice as they took the audience through their journey from part of the Trevor Sorbie team to award winners.

And then it was time for the main event – if you ever wanted a whistle-stop tour of fashion and beauty icons from the past 40 years, you need only look at Sam McKnight’s CV. From Diana and Madonna to Gigi and Naomi, this session star’s long-standing collaboration with Vogue means he has styled more than 200 of its covers and worked with some of the biggest names in the world. He spoke to Creative HEAD publisher Catherine Handcock about his career, before lucky members of the audience were given the chance to quiz the current Most Wanted Hair Icon – and get bags of Sam’s popular product line to boot!

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“THE BIGGEST MISTAKE I’VE MADE IS NOT GETTING RID OF BAD APPLES – I THOUGHT I COULD CHANGE THEM. BUT YOU END UP SPENDING TOO MUCH TIME ON THEM AND FORGETTING YOUR LOVELY STAFF” SALLY MONTAGUE, SALLY MONTAGUE HAIR GROUP

Sally shared her difficulties in recruiting apprentices. “Last year we had no applicants except the unemployable, so action had to be taken,” she revealed. She created the Five-Star Apprenticeship plan, which took the mystery out of apprenticeships. The result?

389 applicants, all thirsty for knowledge.

“INVEST EVERYTHING, BE COMMUNICATIVE AND REMEMBER IT’S NEVER TOO LATE TO START SOMETHING NEW” ANDREW MULVENNA, ANDREW MULVENNA

It’s a big month for Andrew, who’s moving to a bigger location – a three-storey Victorian bank in Belfast with 50 stations and a barber room. Andrew gave a candid account of his 30 years in hairdressing, revealing that while his first salon won awards, it didn’t make profits: “I made some big changes and lost 90 per cent of my stylists, but the ones that stayed were focused and had a good attitude.”

CLASS OF

With so much learning, inspiration and fun to be had, Salon Smart was like being back at the coolest school ever! Look who made it to class…

“I DECIDED TO COMMIT ONE APPOINTMENT SPACE A WEEK TO MY TEAM, 45 MINUTES WHERE I LISTENED TO WHAT THEY NEEDED” CAROLYN SWEENEY, CREATIONS

Creations’ Carolyn Sweeney was in combative mood, taking on “flatlining” staff who are failing to bring in real money for her business and themselves. She turned to 3•6•5’s Ken West for help, and he joined her on stage to illustrate how together they looked to turn those on the slippery slope back into growers with the You+ programme. So they worked on the service delivered, and yes, while some stylists were “loved out” of the business by Carolyn, the ones who stayed pushed the salon to another level.

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“OUR SALON PUTS THE CHOICE BACK IN THE CLIENTS’ HANDS – DON’T WANT A BLOW-DRY? YOU DON’T HAVE TO HAVE ONE” SKYLER MCDONALD, SKYLER LONDON

Talking about her bold, colour-only salon, Skyler is a big believer that “if you want to make something really different, it will always involve a risk”. Skyler London was three years in the making, with its founder admitting to standing in the aisles of pharmacies to quiz women about their colouring habits to better understand modern consumers.

The finished salon is full of unique touches alongside unlimited colour subscriptions, optional blow-drys, standardised training and even a slide!

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#SalonSmart18

THE FUTURISTS “PEOPLE CAN COME AND HANG OUT, FEEL AT HOME. THERE ARE DIFFERENT AREAS WHERE YOU CAN CAPTURE THESE MOMENTS, SUCH AS THE SELFIE SEAT. IT’S ORGANIC ADVERTISING” LARRY KING, LARRY KING

With perhaps the most talked about salon in the beauty press in the past 12 months, Larry King dropped into Salon Smart before hot-footing it to Heathrow to fly to yet another top session job. But the beauty of #LarrysWorld is that he treats ALL his clients just like any celebrity he’s called to work with, rushing back to work a full column.

2018 “WE HAD TO OFFER SOMETHING CLIENTS COULDN’T GET ANYWHERE ELSE”

JENNIFER LINTON AND JOANNA MACDONALD, LINTON & MAC Scottish stylists Jennifer Linton and Joanna MacDonald shared the story behind their award-winning Aberdeen salon.

Opening in 2015, it quickly became positioned in the top five per cent of the city’s 152 salons. “We provide hair and beauty services all under one roof,” said Jennifer, “and now have more than 6,700 clients.”

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In a segment called ‘Tomorrow’s World’, Simon Tickler, managing director of Salon Success, shared his predictions for the future and how salons can adapt to the world around them (after warning them to ‘be less Geoffrey’, referencing the giraffe mascot from Toys R Us, who failed to move with the times). “It’s less about stuff, and more about experience,” said Simon. “If we are just churning out haircuts, we are missing opportunities. It’s about the quality, but it’s also about how you package it.” L’Oréal Professionnel’s UK general manager, Monica Teodoro, also spoke about the importance of staying current, with some stark warnings about businesses failing to harness social media. In a landscape where more people have a smartphone than a bank account, you have to ensure your business is accessible. “If you don’t play in their playground, you could become invisible,” she said.

GROOM BOOM

THE INTEREST IN the male market and the resurgence of barbering proved a lively panel topic. Chaired by Creative HEAD UK editor, Amanda Nottage, the panel comprised Most Wanted 2017 Male Grooming Specialist Jonathan Andrew; Matt Robinson from Mister Robinson’s Barbershop; founder of The Lion’s Barber Collective, Tom Chapman; and Ruffians’ founder Andrew Cannon. So how does the current men’s landscape compare to the pre-boom era? “There’s not much comparison at all,” Matt admitted. “We’ve left our comfort zone.” Tom agreed, adding that “barbering is now very exciting and hairdressers want to train in it.” Jonathan spoke about building his male clientele in a unisex salon. “It’s always been my dream to go to Savile Row for a tailored suit and I adopted this approach to haircuts.” Andrew – the only member of the panel without a hairdressing or barbering background – then explained how he created the Ruffians brand with a lifestyle destination in mind.

“I asked myself: ‘What would my mates want?’” he said.

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TIME TO WORKSHOP!

INTEGRATED MARKETING “THERE’S NO LONGER a single channel of communication – you have to take a full-circle approach” – this was the opening gambit from Zoë Vears, the director of publicity at Salon Success. She took the audience through the five key channels of communication needed to achieve business success in the modern world. The first is philanthropy, to connect you to the community; then there’s education to give stylists confidence and grow their skills. You also need support materials from your distributor, digital marketing, and finally public relations – to build your reputation.

THE BUSINESS OF COLOUR

STRAIGHT-TALKING SALON owner Alan Edwards set out the objective of his workshop session with a typically no-nonsense approach: “We’re going to stimulate and provoke your thought processes and approach to the business of colour.” Alan explained that many salons actually have more skills than they think – they just weren’t using the language to engage their clients. “We have been doing freehand painting for years,” he said. “We just weren’t calling it balayage. It’s massive because there’s the technology to promote it.” And as for goals? Alan recommends aiming for 70 per cent of clients having colour done – show them what you can do!

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#SalonSmart18

A FEAST FOR YOUR BUSINESS

AS MINDS WERE full and fizzing, it was time to refuel those tummies… while also seeing the latest launches, services and innovations to fatten up salon profits, too! At Salon Smart’s Working Lunch, guests enjoyed scrummy bowl food while surveying a marvellous menu of business-building inspiration!

There was education and coaching from 3•6•5 Education; lots of technology updates to streamline your salon and give you the control you need with MindBody, Treatwell and Salon iQ; and advice on managing client calls thanks to Mutu. After seeing Neuro Liquid in action the night before, delegates could find out more from Paul Mitchell. Guests also checked out brilliant blending with Prostyles extensions, and saw Tangle Teezer inventor Shaun Pulfrey in full blowstyling action. For those interested in the world of naturally-derived products, there were the huge new launches from L’Oréal Professionnel (Source Essentielle and herbal professional colour, Botanea) alongside the botanical brilliance of boutique Italian brand, Oway. Want to revamp your salon’s interior?

Well, hello Maletti, what have you got to show us? And for any red tape-headaches, the prescription was the NHF. It was a business-boosting buffet, make no mistake!

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2017 Suprem e Team Lloyds Hair, W aterford –

E C N A H C T S LA

!

R E T N E TO SIDE THE G N O L A E C A L P TO TAKE YOUR REATIVE HEAD’S Y D A E R U O Y E R A SING? ENTER C WARDS – BUT DO IT NOW! S E R D IR A H IN T S BE LUSIVE IRISH A C X E D E T N A W T MOS

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24/04/2018 14:47

EXCEPTIONAL STYLIST For a stylist demonstrating remarkable artistic skill, ability and commercial awareness CATEGORY SPONSOR

SUPREME TEAM For salon teamwork at its best

Dylan B radsha w, Dubli n

– Excep tional S tylist

2017

CATEGORY SPONSOR

2018

Competition closes 5pm, Monday 14 May 2018 ENTRY FORMS creativeheadmag.com/mostwanted FOLLOW US @creativeheadmag #MWIT18 TALK TO US +44 (0) 1434 610904 / events@alfol.co.uk

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24/04/2018 14:48

ID Artists and Rush L’ O R É A L COLOUR TROPHY

COLOUR

MEETS TALENT

IRELAND’S MOST AMBITIOUS colourists gathered at the Royal Dublin Society in Ballsbridge, Dublin, to fight it out in the L’Oréal Colour Trophy Ireland SemiFinal. With three categories – the Star Award, L’Oréal Men’s Image and the prestigious L’Oréal Colour Trophy – there was everything to play for. Salon teams were asked to combine their creative prowess and come up with colourful looks that show off their expert technical ability along with their knowledge of current trends. Hairdressing icons were assembled to make the difficult decision of picking finalists – Adam Reed of Percy & Reed, Siobhan Jones of Headmasters, Tina Farey of Rush, Paul Dennison of Ken Picton and Guy Kremer made up the panel of judges this year. Nervous competitors were treated to a stunning hair show by some of the L’Oréal Professionnel ID Artists, who worked with Seung Ki Baek and Shelly Sumner of Rush to mould their visions. And then it was time for the results – turn the page to see all the finalising looks ahead of the Grand Final, which takes place at the Clayton Hotel in Dublin on 2 July. The overall champion in each category will win an incredible package that includes a European trip to shoot their winning look, a fashion shoot with glossy consumer magazine or digital title and endless PR opportunities to celebrate their winning year.

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The judges

Seung Ki Baek CREATIVE HEAD IRELAND

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L’ORÉAL COLOUR TROPHY AWARD

Brown Sugar, Ranelagh

Sugar Culture Institute, Dublin

Brown Sugar South William Street, Dublin

Origin Hair Design, Cork

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Preen Hair and Beauty, Dublin

The Edge Hair Design, Cork

Cats Hair Studio, Limerick

Style Club North Earl Street, Dublin

Brown Sugar, Blackrock

Zeba Hairdressing, South William Street, Dublin

John Coss Creative Hair, Portaloise

Foxy Hair Studio, Ennis

Marbles Castletroy, Limerick

Headcandy, Waterford

Origin Hair Design, Cork

Rossanos, Donegal

Davey Davey, Dublin

Origin Hair Design, Cork

Peter Mark Whitewater, Kildare

Oxygen Hair Design, Midleton

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25/04/2018 12:19

#LCT17

STAR AWARD

Brown Sugar South William Street, Dublin

Preen Hair and Beauty, Dublin

Marbles Castletroy, Limerick

Zeba Hairdressing, South William Street, Dublin

The Edge Hair Design, Cork

MEN’S IMAGE

The Academy Barber, Kildare

Saints Colour Specialists & Beauty, Wexford

Retro Barber Shop, Limerick

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Sugar Cubed, Dublin

The Academy Barber, Kildare

The Hairshop, Dundalk

Brown Sugar, Blackrock

The Academy Belle Hairdressing, Celbridge

Hession Hairdressing Drumcondra, Dublin

The Academy Belle Hairdressing, Kildare

Origin Hair Design, Cork

Davey Davey, Dublin

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Revlon Professional

#Wellbeing

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The

ing balance v a cr re a ts en li C 24/7 world. in a stressed-out, its stock and d n a – s n lo sa n Ca em achieve a services – help th self? happier sense of

ART of

G N I E B L L E W

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crafted and packed with ingredients that are already on their radar, the experience of visiting you and buying from you becomes more meaningful.

L’Oréal Professionnel’s new Source Essentielle is a vegan haircare collection, formulated with naturallyderived ingredients and with packaging designed with a sustainable approach to innovation. It’s intentionally square to hold the maximum amount of product in the minimum amount of recycled plastic, and means it stacks better when transported.

Clients can also take bottles back to the salon to be refilled. Botanēa will be L’Oréal

Schwarzkopf Professional

HEALTHY LIVING HAS EVOLVED; it’s about discovery, pleasure and happiness, and it’s all done at a greater level of sophistication than ever before.

A glance across a bookshop’s new releases, or about 80 per cent of your Instagram feed, will attest that there is an enormous consumer trend towards wellness and wellbeing, with increased interest in veganism, mindfulness and superfoods that can improve mood and health.

Google searches for “wellbeing” over the past 12 months have increased by more than 20 per cent and, of course, it’s only natural that all things beauty follow suit. We are seeing products that have a wellness angle, incorporate superfood ingredients, may even be vegan, and encourage a more mindful approach to beauty and life. Visit Cult Beauty, for example, and you’ll find a dedicated ‘Wellbeing’ category to peruse, including collagen shots, detox products and aromatic stress treatments. Now it’s the turn of hair brands to unveil launches with this specific trend in mind.

It’s a huge retail and service opportunity for salons to tap into – by talking about wellbeing and mindfulness in the beauty sphere, you have the opportunity to capture the attention of clients who are already interested in what they use on their bodies and how the items they use impact the planet. By providing a salon that whisks them away from their daily stresses and gives them time to be mindful and to recharge their batteries, using products that are responsibly

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#Wellbeing Professionnel’s first wholly plant-based colour. Made from three herbal ingredients – henna, cassia and indigo – that have each been sustainably sourced from India, colourists using Botanēa will be able to create colour recipes bespoke to each client. “It’s going to be great for those clients who are interested in natural alternatives for Wellness is different for each client, so it’s all about the experience colour,” says Kelli Brookes, L’Oréal Professionnel of the individual at Davey Davey. Lavender-infused eye masks and UK education manager. herbal teas are on offer, along with ambient music to allow clients to totally One of the original professional hair brands switch off. “They feel completely taken care of, so that they can relinquish with an eye on wellbeing and responsible beauty, all outside responsibilities – if only for a couple of hours – and have a good Aveda believes rituals are key in helping clients chat to declutter the mind,” explains Donna McConville, manager at Davey relax, recharge and enjoy a greater balance.

Davey. Treatments focus on long term, true hair health rather than quick fixes.

Visitors to Aveda’s concept salons can lose And it takes a happy team to keep clients happy, so the staff at Davey Davey themselves in the renewal rituals, which involve are focused on their own wellness too. “We aim to have a flexible approach massages, delicate scents, the signature Aveda within the salon. When possible, we endeavour to accommodate requests for tea and of course, the hair of their dreams. certain hours if one of our team feels they need to improve their work-life And in a busy world where it can feel like balance,” says Donna. “Spending time outside of the salon is also of there’s no ‘off’ switch, Schwarzkopf Professional utmost importance to us, as this is when we get a chance to unwind is encouraging salons and clients alike to reclaim and ensure that we maintain strong relationships with each some balance with Oil Ultime, a new range that other. We also strive to provide a creative space, so features 100 per cent natural oils. As well as providing that everyone has the chance to be inspired and a much-needed moment of calm when used at home, realise their potential which underpins Oil Ultime ‘ceremonies’ at the backwash, inspired by emotional wellness.” modern aromatherapy, will also give salons the chance to pamper clients.

Revlon Professional has combined this wellbeing philosophy with colouring expertise with its Color Sublime

by Revlonissimo launch. Taking their pick from three different scents, clients are invited to lie back and relax while their greys are covered. And the sense-stimulating formulas are super-gentle and ammonia-free.

According to Mintel, consumers are also likely to consider general, simple ingredient statements as an indicator that a personal care product is natural. “Brands may want to consider strengthening the messaging of quality, such as by calling out unique ingredients, as consumers view this as one of the top reasons for buying,” says Jana Vyleta, health and personal care analyst at Mintel.

When Locks and Lace opened two and a half years ago, owner Emma This can work in the salon, too: talk about the key Murphy was a new mum. “I was becoming more and more interested in the unique ingredients – ones they probably recognise chemicals found around the home, and this made me take stock and think from their food cupboards, too – and the benefits about the ingredients in beauty products,” she says. As a result, Locks and Lace they offer to hair. is a haven of healthy living and sustainability. The renovated cottage provides Some brands have pushed this front and a welcoming and calming environment for everyone who arrives. Guests can centre, such as Pureology’s Superfood warm themselves by the stove before they begin their service, which includes Treatment Masks, packed with on-trend Davines products, organic teas and coffees, hand massages and treats from ingredients consumers will recognise, such as a local baker. “We welcome a lot of people who have had illnesses or are goji berry and avocado. recovering from cancer,” explains Emma. “We also do a lot of hair analysis, ALFAPARF Milano looked to nutrient-rich providing ranges for people suffering from alopecia or psoriasis”. The Mediterranean cuisine for product ingredients ratio is one stylist to one client, so everything remains highly personal, in the Precious Nature range – the Hair with Bad and there are plenty of natural goodies for visitors to take home, Habits menu includes fig and walnut, both of which so they can continue the experience – there’s even a product contain strengthening properties. Milk_shake is also refill service so they can keep using their bottles. This is clear about its dedication to using natural produce; a salon that takes wellbeing to the next level – it’s packed with items such as quinoa, yoghurt and raspberries, super green but luxurious, too. it’s like reading a nutritionist’s wishlist.

DAVEY DAVEY DUBLIN

LOCKS AND LACE STRANDHILL, CO. SLIGO

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G N I E B L WEL

WONDERS

Packed with superfood ingredients, aromas to soothe or invigorate, and delivering a little ‘me time’ at home, these are the retail ranges helping you and your clients win the balancing act

Feed hair with goodness with the two Superfood Treatments from Pureology.

Strength Cure contains olive oil and goji berry, while Hydrate is full of avocado and coconut oil.

RRP €31 EACH

pureology.co.uk

Take clients on an aromatic journey with the collection of Pure-Fume Hair Mists from Aveda – the tantalising scents will transport them somewhere exotic…

Source Essentielle is the new vegan haircare range from L’Oréal Professionnel. With two shampoos and three conditioning products, you can offer solutions for every hair concern using natural ingredients such as calendula flowers and acacia leaves.

RRP FROM €18

lorealprofessionnel.co.uk

aveda.co.uk

RRP €15.79

milkshakehaircare.co.uk

RRP from €12.50 xpertpro.ie

Color Sublime by Revlonissimo makes the colouring experience into a deliciously indulgent ritual, with a choice of three fragrances – Sunset Mood, Sweet Gourmet and Zen Moment. And breathe…

RRP €39

Organic mint and sage extracts in the milk_shake sensorial mint collection provide an invigorating infusion that restores the natural balance of the hair and scalp.

The Hair with Bad Habits collection, part of ALFAPARF Milano’s Precious Nature range, is infused with fig and walnut, and combines luscious textures with excellent haircare.

IN-SALON SERVICE

revlonprofessional.com

A lightweight yet luxurious blend of oils that hits the relaxing aromatherapy mark, Oil Ultime from Schwarzkopf Professional blends in-salon services and take-home treats.

RRP FROM €18

schwarzkopf-professional.com

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Mark Fast

JW Anderson

Jeremy Scott

Paul Costelloe

Emanuel Ungaro

t s a c e

f e Th

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David Koma

Jean-Luc Brouard

Julien Macdonald

Jayne Pierson

Tata Naka

Jayne Pierson

Pam Hogg

Versus

E AND THE INTERNATIONAL CATWALKS STILL INSPIR ACROSS INFLUENCE THE TONES AND SHADES YOU’LL SEE MORE WARDROBES, MAKE-UP AND HAIR SERVICES, BUT KING IS MA THAN EVER STREET STYLE AND SOCIAL MEDIA H AN ITS PRESENCE FELT IN TREND FORECASTING. WIT ALON EYE ON THE SEASON AHEAD, WE ASK THE IN-S W EXPERTS ABOUT THE TRENDS YOU NEED TO KNO WITH ABOUT TO ENSURE YOUR CLIENTS ARE IN LINE THE COOLEST NEW SHADES AND SERVICES

Daks

Topshop Unique

S/S18

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24/04/2018 14:52

Affinage

Conor Doyle

L’Oréal Professionnel

ALFAPARF Milano

Joico

medal winners

Irina Vitjaz

PRODUCTS (from left) Crazy Color Rose Gold, ALFAPARF Milano Evolution of the Color, L’Oréal Professionnel Metals by Majirel, Kenra Color Metallic Collection, Affinage Infiniti Metallics

CREATIVE HEAD IRELAND

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THE TREND METALLICS

Gold, silver and bronze – the holy trinity of metallic shades are all winners this season. “Metallic hair trends have been weaving in out of fashion for years, resurfacing in different hues and palettes,” says Conor Doyle, colourist at Peter Mark Dundrum Town Centre and winner of the 2017 L’Oréal Colour Trophy Ireland. “For example, after the long-reigning ‘pastel’ trend we are seeing glistening steel blues and deep rose golds.”

And Conor is certain that this trend translates across all demographics. “They really can be incorporated into any style – think of a sophisticated rose gold iridescence for a natural redhead, titanium through grey or a sharp silver contoured blonde.” L’Oréal Professionnel’s Metals by Majirel range and the new Colour Addict Shimmer service allow you to do this seamlessly. And the most important things when it comes to metallics? Hair quality! “If hair is tortured before application, it can give and uneven result with less shine,” says Affinage global ambassador, Tracey DevineSmith. “Only use a premium product: Affinage’s Metallics range contain argan oil and shea butter to increase luminosity and shine,” she says. John Spanton, creative colour director at Trevor Sorbie in the UK, agrees: “To get the best out of this trend all depends what the client does at home. Metallic colours will dull after just one week without the right homecare!”

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L’OrÊal Professionnel

Redken Organic Colour Systems

Nearly na ral

Joico

Parisian Nudes from L’OrÊal Professionnel

It’s you, only better! This trend is all about ‘has she or hasn’t she coloured her hair?’ This can be harder to achieve than all-over colour; it might look like the hair hasn’t been coloured, but that is where the skill lies. “More and more clients are asking for softer honey blondes, to get that beachy, Aussie look,� explains Emma Finlay, stylist at Couture Hair in Omagh and Fantastic Hair Colourist winner at the ALFAPARF Milano Fantastic Hairdresser Awards 2017. “The nearly natural trend is much kinder to the hair as it requires less maintenance.

To enhance the natural look, I’d recommend freehand techniques and ďŹ ner foils.â€?

Warren Boodaghians, TIGI global academy technical director, sees the trend in make-up for sheer, nude colours coming through into hair. “Just as make-up can enhance the wearer’s complexion and eye colouring, sheer hair colouring techniques can add gloss and shine, enhancing natural tones. ‘Natural colour’ is all about multi-dimensional and universal colouring as opposed to opaque colours,â€? says Warren. Denis de Souza, Joico celebrity colourist, is known for his ‘natural-isbetter’ approach to colour and believes the best way to achieve this trend is by “creating a stretched root eectâ€?. He says: “Choose a colour similar to your client’s natural hair so it will grow in seamlessly.â€? To keep their hair looking ‘nearly natural’, Denis suggests using Joico LumiShine followed by Joico K-Pak Color Therapy.

PRODUCTS (from left) Redken HeatCure and Flash Lift Express Blonde, Celeb Luxury Viral Extreme Blonditioner and Gem Lites Colorwash, L’OrÊal Professionnel Blond Studio Instant Highlights Heating Iron and Lightening Cream, Schwarzkopf Professional Igora Royal Disheveled Nudes

Edeline Lee

THE TREND BARELY THERE

CREATIVE HEAD IRELAND

24/04/2018 14:56

Pam Hogg

PRODUCTS (from left) Revlon Professionalv Nutri Creme, Joico Color Butter, milk_shake illuminate, Wella Professionals Color Fresh Create, Redken Shades EQ

CREATIVE HEAD IRELAND

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Rainbow hair is all grown up; saturated shades are evolving into something more subtle.

The poster girl of this hue is model Stella Lucia, who wore a Rose Quartz shade in a sea of neutrals at Alexander Wang S/S18, thanks to Redken global color creative director, Josh Wood. “It was always going to be a pink, but moving to something grungier,” he says.

Schwarzkopf Professional’s colour ambassador, Lesley Jennison, co-created the new Schwarzkopf Professional Dusted Rouge colours. “For 2018 I see a trend for a more vintage tone of red,” she explains. “It uses reds, coppers and violets but in muted tones.”

Hair must be pre-lightened, and then it’s time to play, says Aidan Darcy, senior colour technician at Brown Sugar. “This trend takes elements from ‘90s grunge and combines it with a more delicate palette, it’s a colour explostion.” He adds that L’Oréal Professionnel’s #COLORFULHAIR range is perfect for this – allowing you to use several colours at once.

“The idea of dusty does not necessarily mean darker,” says Siobhan Jones, Headmasters colour ambassador in the UK. “A really great way to achieve this is by selecting a neutralising tone, and intermixing this with your colour of choice.” And these frosted colours are bang on-trend, says Jason Hogan, associate colourist at Josh Wood Colour in London: “My favourites from Pantone’s colour palette for 2018 are Ash Rose, Almost Mauve and Pink Lavender – they work so organically with a cool skin tone.”

Fashion images courtesy of Bumble and bumble, Emanuel Ungaro, ghd, KMS, L’Oréal Professionnel, Matthew Curtis, Redken, TIGI, Toni&Guy and Wella Professionals

Schwarzkopf Professional

Aidan Darcy Josh Wood for Redken at Alexander Wang S/S18

Redken

Adam Reed for L’Oréal Professionnel

t s u d

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THE TREND DUSTY BRIGHTS

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24/04/2018 14:33

W A N D E R I N G W I L D E R N E S S SHOT IN THE HOT AND DRY NAMIBIAN DESERT, MIRAGE BY ANGELO SEMINARA FOR GREAT LENGTHS IS INSPIRED BY GLISTENING REFLECTIONS AND THE POWER OF NATURE PHOTOGRAPHY BY ANDREW O’TOOLE CREATIVE HEAD IRELAND

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24/04/2018 14:33

CREATIVE HEAD IRELAND

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HAIR Angelo Seminara for Great Lengths using Davines. MAKE-UP Daniel Kolaric. STYLING Niccolo Torelli

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CREATIVE HEAD IRELAND

24/04/2018 14:33

COLOUR Daniele Caltagirone. CUT Mimmo Laserra and Genny D’Auria.

HAIR STYLING Armando Cherillo. MAKE-UP Luciano Chiarello

Perfect harmony Rock and roll is given a softer edge in the Playlist collection by ALFAPARF Milano. Metallics meet pastels for an album of looks that say “I’m with the band”

PHOTOGRAPHY BY PAUL MAFFI CREATIVE HEAD IRELAND

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Essential Looks

Scene FUTURE

Lesley Jennison

Tyler Johnston

THE HOTTEST EVENTS EVERY MONTH – GET YOURSELF SCENE!

forward

Amsterdam was the venue for the European show of Schwarzkopf Professional’s legendary Essential Looks, and while it was a whistle-stop visit, there was plenty to get your teeth into. Schwarzkopf Professional global ambassadors, Tyler Johnston and Lesley Jennison, wowed with their 2018 take on the looks, called REinventing Hair. Full of references to cultural rebels and the real and authentic, Essential Looks for 2018 also celebrates a new multicultural generation where attitude is everything.

Spanish stars X-Presion delivered a mesmerising show that featured the team’s iconic pixelated colour technique, while Toni&Guy Netherlands, led by the UK’s Indira Schauwecker alongside Philipp Haug and Stuart Matuska, presented Future Wise, a show that was packed with vintage styling references and inspiration from the latest Gucci campaign.

Plenty of Dutch courage and no mistake.

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CREATIVE HEAD IRELAND

24/04/2018 14:32

1ST PLACE: Chris O’Riordan, ST4Men 2ND PLACE: Ciarán O’Sullivan, Wayne Lloyd Hair 3RD PLACE: John Coss, John Coss Creative Hair

Chris Foster, Ireland winner Chris O’Riordan and Lisa Jackson

Ciarán O’Sullivan

And the Irish winners are…

FULL

throttle YOU COULDN’T HAVE selected a better venue for the Ireland and UK final of the American Crew All Star Challenge than London’s The Bike Shed, an exclusive club for motorcycle enthusiasts that includes ultra-cool barber shop, Thy Barber. Guests enjoyed a packed evening hosted by former Most Wanted Male Grooming Specialist, Chris Foster. After meeting all the judges (including Creative HEAD UK editor, Amanda Nottage) finalists enjoyed a pomadeheavy show from Ian Harrold, before Marcus King, founder of new salon The King and I, showed off a trio of textured models. Perennial favourite Baldy also hit the stage to celebrate the brand’s Americana collection. Then it was time to reveal the winners, with American Crew Ireland and UK general manager, Lisa Jackson, joining Chris on stage to open the all-important envelopes…

CREATIVE HEAD IRELAND

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My happy place – styling for @madi sonma keupirl #Light sCa meraAction

My favourit e shoot by far, for @irish-exa miner Award show s with my Call an & Co crew #T heSalonQue ens

In the

My mu se @edelviv ien nem ua #Past elH eaven

frame

Runne r up in the L’Oréa l Colour Trophy Men's Image 2017 #TBT

Albert Halpin (@alberthalpin) of Callan & Co in Dublin, snaps away SHOOT AND SEND Want to give us a snapshot of your world? Tweet us at @creativeheadmag now!

Vegas vibes My first ca mpaign for @madi sonma keupirl

My othe r happy place! #He lpingClientsFee lFant astic

Cover girls are everywh ere in my world! #Elain eCa ssidy 50

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Be T RUE to yourself and the results speak for themselves!

CREATIVE HEAD IRELAND

25/04/2018 14:50

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