Creative HEAD Ireland May/June 2022

€7.50 MAY/JUNE 2022

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BLONDES MEAN

BUSINESS

BOSS THE BLONDING TRILOGY OF TRENDS,TECHNIQUE AND TEAM 001_COVER.indd 2

20/04/2022 15:31

IT’S TIME TO TAKE CONTROL OF THE CHANGING COLOUR LANDSCAPE AND SHOWCASE YOUR AUTHORITY AS THE TRUE BLONDING PROFESSIONAL BLONDE SERVICES ARE hugely popular and no amount of DIY home hair colour can entice clients to attempt recreating a balayage at home. The professional expertise, the in-salon experience and the desire to feel more confident are among the top reasons why someone chooses professional colour.* Nearly three-quarters of women opted for a blonding service when they returned to the salon after lockdown,* relying on the professional experience to achieve their dream results. But it’s not just highlights they’re after; colourists are seeing the rise of more natural colour finishes that grow out naturally – and that means one thing: balayage.

L’Oréal Professionnel Paris launched French Balayage to help

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you capitalise on this surge, and to help restore more regular visits to the salon for balayage clients, as well as empowering you to deliver beautiful results on all bases and hair types.

Fears of damage and obvious-looking colour are swept away when clients see the seamless results of professional balayage.

Balayage is the rising trend to capitalise on and tempt in either lapsed or curious colour clients. In-salon balayage services are experiencing huge growth, surpassing the increase in more traditional services such as highlights and all-over colour.* So tap into the latest trends, the latest techniques, and develop your team via the latest education to unlock the power of French Balayage from L’Oréal Professionnel Paris.

*Colour U&A, September 2021, 2CV – females aged 16+, n= 4119. **After Dia Light application on bleached hair.

GET PROFESSIONAL

21/03/2022 15:55

CR EATIV E HE AD AD VE RT OR IA L

BOSS IT WITH BALAYAGE TURN ONE OF THE HOTTEST HAIR TRENDS INTO YOUR NUMBER ONE TECHNIQUE WITH THE L’ORÉAL PROFESSIONNEL PARIS FRENCH BALAYAGE TWO-STEP PROCESS

STEP ONE

STEP TWO

Prepare, lighten and lift with L’Oréal Professionnel Paris Metal Detox and specialist Blond Studio lightening products – there’s an option for every hair type and every client.

Neutralise and tone with Dia Light, L’Oréal Professionnel Paris’ unique acidic gloss, and add eye-catching shine with Dia Light Clear. Offer a luxurious French Balayage finish with no ammonia and no lift that leaves the hair up to 30 per cent more conditioned.** Customise the result with a shade palette that runs from warm beige to cool ash.

SEAMLESS LIGHTENING

“Blond Studio 7 Lightening Clay Powder is my go-to lightener. Its versatility means I can adapt it to any blonding technique. Its creamy texture makes application easy, I can place the product exactly where I need it.”

ANDREW FEVE, ANTI.DOTE “I love the speed and clarity of lift with Blond Studio 9 Levels, safeguarding the condition and strength of the hair.”

KAREN DODDS, CUTTING ROOM CREATIVE

NOURISHING GLOSS

“The new Dia Light Clear is perfect for an even toner application.

When mixed with Dia Light shade 7.3 it can take you from rich, warm gold to a softer hue reminiscent of ’70s glamour.”

VAS MIKELLIDES, FOWLER 35 “I love Dia Light 9.02 and 10.12 for a frosted blonde, and my go-to for a copper glaze would be 7.43.”

AMBER SWIFT, CHARLIE MILLER

SCAN ME!

DISCOVER MORE ABOUT THE NEW AND IMPROVED DIA LIGHT CLEAR

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21/03/2022 15:55

IT’S A JOURNEY, NOT A DESTINATION MARLON HAWKINS, ARTISTIC DIRECTOR AT BROOKS & BROOKS, SHOWS US HOW THE L’ORÉAL PROFESSIONNEL PARIS FRENCH BALAYAGE JOURNEY INCREASES CLIENT VISIT FREQUENCY. CHECK OUT @MARLONJHAWKINS FOR EVEN MORE INSPIRATION!

APPOINTMENT 1

APPOINTMENT 2

APPOINTMENT 3

APPOINTMENT 4

“Identifying a French Balayage client is easy! The technique is open to near enough everyone, creating multi-tonal hair.

The consultation is my favourite part of my service as I get to listen to my client’s ideas. Metal Detox is the perfect pre-treatment for the client’s first and subsequent appointments. Blond Studio 7 Lightening Clay Powder is my go-to because its consistency helps create seamless blends.”

“We are always battling colour fade. Refreshing even low-maintenance colour clients with gloss helps bring tone and vibrancy back into the hair. I love developing trends and translating colour in different ways, working commercially or creatively.

My favourite Dia Light toner is 10.32, I love the mix of cool and warm that allows you to create a natural, varnished finish for your client.”

“Every time I do a balayage service it’s never the same.

I adapt my techniques to keep the look feeling new, with face-framing refreshes, maybe some new highlights or tip-outs, and a tweak of toner shades. Less is more and less doesn’t mean cheaper, because we’re constantly educating ourselves to deliver the best hair and expertise.”

“Selling healthy hair is effortless; my number one priority is condition, and this quick and easy appointment is about maximising that ahead of more colour. I never feel like I am ‘selling’, it’s about results. Metal Detox is the perfect treatment if you are also colouring as part of this appointment – it’s so efficient and helps to reduce breakage.”

FRENCH BALAYAGE – THE JOURNEY BEGINS

TOP-UP TONER – KEEP BRASS AT BAY

REFINE AND CONTOUR – COLOUR REFRESH SERVICES

TRIM AND TREAT – PREP FOR THE NEXT FULL BALAYAGE

RINSE AND REPEAT – INSTEAD OF A ONE-AND-DONE SERVICE, YOU NOW HAVE A MULTI-STEP JOURNEY

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23/03/2022 11:13

LOOK, WITH 65 PER CENT R EI TH UP GE AN CH TO G IN S LOOK D-FOCUSED AND ARE ALWAY RIS GUEST ARTIST HARRIET STOKES EN TR Y EL EM TR EX E AR TS PA BALAYAGE CLIEN NT. L’ORÉAL PROFESSIONNEL OW ME RI PE EX TO EN KE * TS IEN AD OF BALAYAGE CL TREND: FRENCH BALAYAGE SH ST TE LA E TH S SE US SC DI T) (PICTURED, RIGH

CR EATIV E HE AD AD VE RT OR IA L

S W O D A H IN THE S WHY DO YOU THINK WE CONTINUE TO SEE A BOOM IN THE BALAYAGE TREND? HARRIET STOKES: Balayage keeps evolving as trends are changing, but one thing that remains the same is a love for the effortless, low-maintenance side of balayage as well as the natural looking, lived-in colour result that our clients are always seeking.

WHAT IS FRENCH BALAYAGE SHADOW? HS: Compared with the original, French Balayage, French Balayage Shadow features more dramatic lightening, enclosing in foil for maximum lift rather than opting for an openair technique. Then, when toning the hair, two formulas are used to create a bespoke result: a deeper shade at the root, and a lighter shade on mid-lengths and ends.

*Colour U&A, September 2021, 2CV – females aged 16+, n= 4119

WHY IS FRENCH BALAYAGE SHADOW A KEY SERVICE TO HELP CAPTURE CLIENT ATTENTION? HS: Clients are being more experimental with their haircuts and embracing more layers and texture. French Balayage Shadow is the perfect colour technique to complement that, as it offers a more impactful colour placement with high contrast.

WHICH PRODUCTS DID YOU USE TO CREATE THE CAMPAIGN LOOK? HS: I used Blond Studio 9 Levels Bonder Inside for high lift and bond protection, lightening in a vertical motion for a seamless transition into fully saturated ends for extreme lightening. I followed that with a deeper Dia Light 7.01 at the root to shadow, and Dia Light 9.13 on the ends, ensuring that I blended the two together seamlessly throughout.

HOW DO YOU MANAGE CLIENT BLONDING EXPECTATIONS? HS: Booking a separate consultation prior to any hair appointment is key! It will allow you to get to know them and create a hair plan together, without any time pressure to start the colour service. Ask them to bring in picture references of looks they like and dislike to help you both.

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HARRIET’S TOP TIPS FOR RECRUITING CLIENTS WITH SOCIAL MEDIA want to at tract.

• Post what you ll isting clients wi Potential and ex d at you post an be inspired by wh e same! of ask for more th ients on what • Educate your cl ices entail to rv your different se r expectations, help manage thei e in before they com crucial! Develop • Consistency is k of posts and stic a st yle or format r updates to it, with regula s, follow • For more top tip kes to _s et @harri

24/03/2022 14:18

GIVE THEM GREAT

HAIR

THE ENDURING TREND OF BALAYAGE IS YOUR HOOK TO REEL CLIENTS IN – BUT THEN IT’S UP TO YOU TO KEEP THEM ON THE LINE. TO DO THAT YOU NEED TO GIVE THEM A CONSULTATION THAT HAS THEM ONBOARD BEFORE YOU EVEN LIFT YOUR BRUSH. UTILISE THESE TOP TIPS FROM L’ORÉAL PROFESSIONNEL PARIS FOR THE BEST HAIR COLOUR CONSULTATION. REMEMBER, IT'S ALL IN THE HAIR...

A PROFESSIONAL CONSULTATION MEANS CREATING A COLOUR JOURNEY THAT GETS THE COLOUR RIGHT AND DRIVES FREQUENCY

HONESTY

Be honest about your client’s hair condition, the price of the service and the frequency of visit. If your client has a darker base, be clear if you cannot achieve the desired result in one appointment. It’s so important to be honest about the appointment planning process and colour journey of the client from the start.

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A

ADD-ON SERVICES

Consultation and the backbar is where it’s at.

Explain the services you are going to perform, and the products and treatments used. Metal Detox is the perfect pre-treatment for any colouring or lightening appointment. Alternatively, clients may know the word ‘toner’, but not the benefits to the finished look or condition it gives.

Explaining allows the customer to understand the value of the service, which ups your final bill.

I

INSPIRATION

Social media and influencer content are still the top source of inspiration for clients when deciding what sort of balayage service they are looking for.* Posting your balayage work will attract other clients, and gives you references during the consultation.

L’Oréal Professionnel Paris’ consultation app, Style My Hair Pro, also contains a virtual try-on colour tool, as well as a range of moodboards of looks to help inspire.

R

RETAIL

At the end of the colour consultation discuss with your client what their bespoke aftercare regime will be. Give them time to ask questions and explain your choices. L’Oréal Professionnel Paris’ extended colour care, including the recent launch of Chroma Crème, means you can offer either a purple or blue shampoo for tailored solutions for clients of different bases to neutralise their hair.

*Colour U&A, September 2021, 2CV – females aged 16+, n= 4119

H

21/03/2022 15:56

CR EATIV E HE AD AD VE RT OR IA L

ELEVATE YOUR BLONDE BUSINESS WE’VE COVERED TRENDS, WE’VE COVERED TECHNIQUES – NOW IT’S TIME TO EMPOWER YOUR TEAM WITH ENGAGING EDUCATION ON L’ORÉAL ACCESS

TO TRULY CAPITALISE ON THE BALAYAGE BOOM, YOU NEED TO MAKE SURE THAT YOUR TEAM CAN CREATE ENVY-INDUCING RESULTS TO DRIVE NEW COLOUR CLIENTS TO YOUR DOOR

BLONDE KEYS INTRODUCTION TO BLONDE KEYS E-LEARNING INCLUDES...

NEW AND UPDAT

FEATURING EVER ED FOR 2022!

YT KNOW TO CONFID HING YOU NEED TO ENTLY COPE WIT H ANY BLONDING SITUAT ION

How lightening agents work on hair Lightening applications High Lift applications Correction applications Toning applications

THEN ONTO THE BLONDE STUDIO TWO-DAY IN-PERSON LEARNING, WHICH COVERS...

The fundamental principles of how lightening agents work on hair Different lifting applications, such as long regrowth and virgin hair lift techniques Opportunities to put theory into practice and become a stand-out colourist Once you’ve brushed up on your blonding basics there is a huge variety of other courses to try, both online and in real life. Unlock your team’s potential with L’Oréal’s Getting Started series, which features top tips on how to start developing balayage, toning, and applying highlights. Once these skills have been developed, take the next step and learn from some of L’Oréal’s top artists.

Get hands-on with colour legend Sophia Hilton and take part in her balayage course to boost your confidence in tackling big transformations. How confident are you in achieving those Instagram glam looks, or dealing with clients who want it all right away on a limited budget? Sophia’s vast experience will help you navigate these scenarios with ease.

If you want to dive deeper into luxurious, personalised balayage finishes then Systematic Balayage by Siobhan Jones is the course for you. There is no ‘one size fits all’ approach to balayage application, so this course will break down multiple techniques and sectioning patterns in a systematic way.

VISIT L’ORÉAL ACCESS FOR MORE INFORMATION ON THESE COURSES AND MANY MORE TO BUILD UP YOUR BLONDING CONFIDENCE

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SCAN THIS CODE TO EXPLORE L’ORÉAL ACCESS

21/03/2022 15:57

IN THE BAG

“The Blond Studio collection offers such a vast range of lighteners. I love the 9 Levels prelightener, particularly for freehand painting, and the Lightening Clay Powder gives a beautifully soft, sun-kissed finish and smells incredible. Metal Detox has also become a vital tool when I’m lightening as I really believe it assists with the clarity of colour.”

“When it comes to creating beautiful and bespoke blondes I always begin every service with a Metal Detox pre-treatment to achieve bright, clean and trueto-tone colour results. My goto lightener is Blond Studio 9 Levels Bonder Inside, it’s perfect for freehand blends, global or enclosed applications.”

ANGEL MONTAGUE-SAYERS, SALLY MONTAGUE HAIR GROUP

MIKE DECANTER, ZEBA HAIRDRESSING

“I still love a classic set of highlights toned beautifully to give a natural finish, and Dia Light is my favourite toner!

My go-to combination for a bright, natural blonde is Dia Light 10.13 on the face frame and a soft root tap of the client’s natural depth, with Dia Light 10.02 + 10.01 on the rest.”

“Dia Light 10.01 is hands-down my favourite shade!

It is the perfect tone to clean up unwanted warmth without showing ash. There’s a move among clients towards a brighter, cleaner, creamier blonde as opposed to the ashy and silver tones of the past few years.”

SARAH CLARKE-LEES, SAKS

KAREN PERRY, ROOM 97

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23/03/2022 11:14

“I am obsessed with Metal Detox. It allows me to push my blonde work and get optimal lightening but also a cleaner lift by removing the metals out the hair. For lightening I love the Blond Studio 9 Levels, it has a great creamy texture, and for toning the new Dia Light Clear is used on every client at some point!”

JENNIFER LINTON, LINTON AND MAC

CR EATIV E HE AD AD VE RT OR IA L

WE ASKED SOME OF THE TOP L’ORÉAL PROFESSIONNEL PARIS ARTISTS WHICH PRODUCTS THEY CAN’T WORK WITHOUT “My go-to tool for toning is Dia Light.

Not only is the shade range extensive, but also the shine it gives the hair is beautiful.

I use 8.34 for a soft, natural strawberry blonde, and 8.1 is stunning to add some intense ash to a lighter base, or to really neutralise a mid-level French Balayage. My favourite is 10.13, it creates the most beautiful baby blondes.”

LLOYD COURT, SEANHANNA

“I love the two newest “I’m celebrating lighteners: Blond warmth in blondes!

Studio 9 Levels Dia Light is ideal for Bonder Inside and this trend; shades 7 Lightening Clay 8.23 and 10.32 are Powder. The clay is perfect for tapping into amazing for natural lightening, and the expensive beige trend.”

9 Levels Bonder Inside is ideal for HEATHER SHAW, FRANCESCO GROUP darker bases or very warm bases.

It delivers fantastic results while PARTNER WITH L’ORÉAL PROFESSIONNEL maintaining condition.”

PARIS FOR THE TOOLS, TECHNIQUES AND TREND INSIGHTS TO HELP GROW YOUR COLOUR BUSINESS. EXPLORE THE RANGE FOR YOURSELF AT LOREALPARTNERSHOP.COM

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CALLUM O’DONOVAN, THE EDGE HAIR DESIGN

21/03/2022 15:58

DISCOVER HOW THE METAL DETOX LINE-UP CAN BOOST YOUR COLOUR BUSINESS

LEARN MORE ABOUT METAL DETOX HERE

DETOX YOUR CLIENTS’ COLOUR FEARS WITH METAL DETOX FROM L’ORÉAL PROFESSIONNEL PARIS. VISIT LOREALPROFESSIONNEL.CO.UK OR LOREALACCESS.COM FOR MORE INFORMATION.

*Colour U&A, September 2021, 2CV – females aged 16+, n= 4119. **Combing test. Pre-treatment, shampoo and masque versus classic shampoo on bleached hair

IA L CR EATIV E HE AD AD VE RT OR

THE PERFECT PARTNER

You’ll always have those clients who seem tempted by colour but shy away for fear of damage. In fact, research has shown that 58 per cent of women who have stopped colouring their hair did so because of this fear.* Metal Detox from L’Oréal Professionnel Paris is THE breakthrough that colourists have been waiting for. It’s a simple, three-step routine to help you achieve reliable colour results with up to 87 per cent less breakage risk.** Clients see and feel the difference in their hair, which is left with a noticeable gleam. Think of it as an insurance policy on your colour work as well as an easy addition to your client's bill, with homecare to add further opportunities to build on that final total. In fact, it’s so good it was named the 2021 Best Colour Safe Shampoo & Conditioner at the Cosmopolitan Beauty Awards.

The Metal Detox trio has earned glowing reviews from colourists and clients alike. With no impact on your colour services, you can use it to help secure more even colour results, intense shine and a healthy look and feel. The Professional Pre-Treatment Spray penetrates the hair shaft to help neutralise excess copper build-up that causes instability in the hair. Spray in sections, from root to tip, and allow to air dry while preparing your colour, balayage or lightening mixture. That’s all the time it needs to get to work, and you can continue to colour as normal.

Cleanse the hair after the colour service with the ultragentle shampoo, and finish with the Metal Detox Mask to leave hair feeling impossibly smooth and boosting that salon signature shine.

@LOREALPRO @LOREALPRO_EDUCATION_UKI #METALDETOX #LOREALPROUK #LOREALPROIRE

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24/03/2022 14:18

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20/10/2021 14:13

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21/04/2022 15:40

EDITOR’S LETTER 10 46 08

JOIN US!

May is looking mighty meaty here at Creative HEAD! With Most Wanted and It List entries closing on 23 May, it’s A long-married friend of mine recently shared that she keeps a full steam ahead with getting weekly blow-dry appointment because her hairdresser gives her those portfolios polished, we ‘new man’ attention, noticing when she’s had a bad day or put her can’t wait to see what you’ve look together nicely. Salon and barber shop floors instil emotional been creating. We know intelligence you can’t teach, and it’s always interesting to see a pro it’s tricky to keep up when turn a client’s mood around, whether it’s introducing them to a you’re a freelancer, so blonding technique they hadn’t considered or empowering them to SELF/STYLED Sunday try something new. Blonde is always big business, and with a bumper is back on 29 May with summer ahead, we hope you’ll find our feature on the Big Brilliant Summer The New to Know, to of Blonde helpful, from page 30. Embracing diversity can help your business in keep you plugged in to the post-Covid climate and there is a growing number of resources available to help the latest trends – turn cater to all clients, see our Welcome Waves feature on page 26. Creating the best to page 44! Alternatively, possible work environment for staff has been on Danielle Garner of Wildflower for all you salon and barber Dublin’s mind, on page 12, while David Murray impresses us with his shop owners out there, find JOICO Masterpiece collection, from page 46. And there’s all the news a whole host of business and views we hope you’ll enjoy. Here’s to a summer of busy teams and support and advice over advice blooming business. over on Salon Smart HUB, check page 42. One more thing, catch the first episode of our Rachel-Marie Walsh new Spotlight series sharing Editor-at-large collaborator stories, on page 15.

Find all the dates online at creativeheadmag.com/events

rachelmarie@alfol.co.uk

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20/04/2022 16:36

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07/04/2022 12:42

May/June

WHAT’S INSIDE WELCOME WAVES

26

ON THE COVER

Hair by Harriet Stokes using L’Oréal Professionnel Paris

Now is the time for your salon to upskill staff and embrace hair diversity

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LIST LIST LIST LIST

BIG BRILLIANT SUMMER Blondes mean business, so get sunshine-ready with our fi ve-step makeover plan

EDITOR-AT-LARGE

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03/12/2021 13:25

IN THE KNOW A SELECTION OF THE ESSENTIALS

FORMER IHF PRESIDENT AND IHF LEADER PASS CREATIVE HEAD WAS saddened to learn of the recent passing of two distinguished names in Irish hairdressing. Former IHF president Hugh Lawlor has died aged 90, and Mayo hairdresser Larry Hingerton, an IHF ‘Hall of Leaders’ honouree, has died aged 93.

Hugh was a prominent Athlone businessman who opened his first salon in 1956 and was a long-time advocate for local businesses and community causes. Lawlor Hair and Beauty is now run by his daughters Niamh and Jacqueline.

Larry studied at the famed London Institute in the 1950s, returning to Co. Mayo to open his first salon, Laurenco’s in 1957. He later became a prominent educator in Sligo and his home town of Westport.

IRISH COLOURIST JOINS CULT TEAM

Dry & Fly Grand Canal

Emily Nelson of House of Colour in Dublin (pictured above, third from left) is joining the Sebastian Cult Team 2022. Six team members were selected, first by online applications and then through a live audition stage that had them present their models to a panel of hairdressing experts. Emily will be mentored by leading Wella artists Dom Capel and Angelo Vallillo throughout the 18-month programme.

Emily’s journey of hair discovery will include opportunities to represent the Sebastian Professional brand live on stage and spend valuable time with some of Sebastian’s leading artists and industry mentors. The incredible programme will include presentation guidance workshops, creative design process sessions, cutting and styling seminars and editorial styling events.

08

In The Know Ireland.indd 1

Dublin salon bosses support Ukrainian hairdressers Two Dublin salon franchisees have hired three Ukrainian hairdressers and plan to bring more to Ireland.

Dry & Fly Grand Canal franchisee Anna Zenkovska, originally from Ukraine; and Polish native Bozena Sarek, who runs Dry & Fly Merrion Row and an eponymous salon in Navan; have collected the three recruits from the Polish border and arranged for them to train in hairdressing and learn English in Dublin. Dry & Fly is funding their flights to the Irish capital, where they will stay at Bozena’s home for the foreseeable future, while working at the salons for as long as they wish.

Bozena told Creative HEAD that one of the refugees is a salon owner whose business was destroyed by Russian bombing in early March.

All three women will also be given professional mental health support.

The Irish government has cancelled work visa requirements for displaced Ukrainians, and Bozena is encouraging other salon owners to embrace them as colleagues if possible. She said: “No Ukrainian chose this direction for their lives, and by giving them the opportunity to work in such a wonderful country as Ireland we can enhance our own salons.”

CREATIVE HEAD IRELAND

21/04/2022 10:38

NEW

MATTE CLAY SPRAY

LONG-LASTING HOLD

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PROVIDES BODY ADDS THICKNESS TO HAIRSTYLES

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THE FRAME CREATIVE HAIR DESIGN, CO. DUBLIN @FRAMECREATIVEHAIR

Wendy Wilson of Frame Creative Hair Design in Skerries put clients first when she began her Church Street renovations. “Our area attracts a lot of clients working from home or remotely full time. They sometimes arrive with their laptops and other bits and pieces, so even without Covid considerations I knew from market research that we’d need plenty of space between each station, and that concrete-finished floors would serve us best over time.”

Wendy, an IHF committee member, worked on Peter Mark’s Creative Team for years before launching Frame in 2018 and is well experienced in perfecting interiors fast. “I spent a lot of time researching and built a moodboard. We had to be sure everything was bang on-trend, then be very particular about materials. You’re never sure until everything comes together. We have salmon pink walls which are a relaxing contrast to the vibrant atmosphere. Our client demographic is quite broad and it’s lovely to see how well regulars of all ages respond to the new look.”

THE PLACES

NEW SPACES, FRESH LOOKS AND LOCATIONS TO HELP YOU WORK BETTER

THE CULTURE COLLECTIVE SALON, DUBLIN

@THECULTURECOLLECTIVESALON Set on Dublin’s Store Street, The Culture Collective was founded by local hairdresser Candice Crichlow and the team offers Afro-Caribbean and other textured hair services, with skills including braiding, extensions and natural haircare.

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THE SAMUEL HOTEL, DUBLIN

@THESAMUELHOTEL Newly opened in central Dublin, The Samuel Hotel offers a bar, coffee shop, and restaurant with locally sourced food for staff and brand meetings. Seek inspiration among the Samuel Beckett references or simply enjoy the view of the Liffey and even the Dublin mountains on a clear day.

CREATIVE HEAD IRELAND

21/04/2022 11:41

LIGHT HOLD NATURAL SHINE

Our unique styling WHIP provides subtle texture and control for natural effortless looks. Its weightless formulation delivers light, pliable hold and natural shine for healthy looking hair. Distributes easily into the hair, provides definition and separation, as well as enhances fullness and volume. Great for medium to long hair lengths.

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THE FACES

What would Danielle Garner do…

THE PEOPLE IN ACTION

The owner of Wildflower Dublin explains how she fosters a good working environment I WORKED FOR three salons before opening Wildflower and experienced staff hierarchies in which senior team members dominated the business. I didn’t feel assistants and other junior staff were treated as well, or listened to as often as they might have been.

I saw this as a missed opportunity because empowering people to develop their natural skills and take initiative lets an employer identify and nurture their strengths, and ultimately helps the business. Tasking a creative person with repetitive jobs, for example, can be as inefficient for business as it is uncomfortable for the employee, who may sense a lack of achievement and value.

We still expect every staff member to attain qualifications and accomplish the work set for them, they may just have different ways of going about it.

By observing my team as individuals, I can ensure every member feels they’re

an important part of the salon’s success.

We respect each other and everyone’s speciality, and the confidence that comes from that is contagious, my staff really ‘bounce off ’ one another.

I set boundaries with them, as it helps create the space in which they can develop, but I also try to adapt salon work to each team member as much as possible, just so I can hold on to my investment in people I trust. For example, one of my team has recently had to reduce her hours to two days a week as she can't find childcare. I’ve accommodated that, and once her children are in school her hours will go back up.

We’ve also started closing at 6pm twice a week. I respect that wellness at work is more than just a trend. We play uplifting music and encourage meditation and we have a morning cacao ceremony. Giving staff space to rejuvenate keeps them fresh on the floor. @daniellegarner_

WHAT MADE ME DAVID MURRAY, DAVID MURRAY@21, DROGHEDA @davidmurraysalon

I WAS ENCOURAGED to enter lots of competitions when I started in hair aged 16, and just having someone say “you should do it” was great. I went the competition route and quickly learnt to take the rough with the smooth.

I worked at Peter Mark for 10 years and placed in the top 10 of its national competition in the Junior Avant Garde category in my first year. You can’t win every time but knowing there’s a competition ahead compels you to keep working to a high standard.

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You practise and practise and it can only benefit your everyday work.

A passion for what I did kept me going even when I didn’t win, I enjoy experimentation and you often learn more from moments of failure.

I would recommend looking to hairdressers who inspire you – Gary Kavanagh and Michael Leong were very important to my education – and building relationships with those who specialise in what you enjoy. At the same time, it’s vital to invest in yourself. Research and take courses in what you care about, don’t wait for someone to ask.

I really enjoy the Alternative Hair Show because of my fascination with the avant-garde. Participating in the event at the Royal Albert Hall for the first time after attending for years was a real pinch-me moment.

CREATIVE HEAD IRELAND

20/04/2022 16:49

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without a Denman brush. To add to this, I am training with Xpert Professional’s Nexxt Generation Stylist programme with Richard Ashforth and through this Richard gave me a 107 Beauty Pro Comb – I won’t go back to any other comb!

MY SPOTIFY PLAYLIST CONSISTS OF… I am revisiting my youth so there is a lot of Björk, Portishead, Massive Attack and Tricky.

I’M ALWAYS PLANNING… Everything. I’d always hated to plan but in the past few years both Orla and I have discovered what joy planning can bring to one’s mind.

A DAY OF WORK/LIFE BALANCE FOR SHAUN MORIARTY, THE GREENE ROOM, KILLALOE, CO. CLARE; AND NENAGH, CO. TIPPERARY @SHAUNGREENEROOM

WHEN I GET STRESSED I… rant to Orla! Never underestimate the power of a good rant.

I GET UP AT… 8AM and first thing I do is check my phone for work-related messages. Then I go have my shower. I cannot function until I’ve had a shower!

MY WORK WARDROBE CONSISTS OF… Black skinny denims are my essential item. I love a good leather jacket, and I always have a selection of good suits to hand.

MY JOB ENTAILS… Being a business owner, a business partner to Orla [Gillen, co-founder of The Greene Room], manager, problem solver, PR director, HR manager, and educator. Doing all of this keeps me on the salon floor with my clients as much as possible. This is what I love most.

I GOT HERE BY… Meeting the right person, my business partner Orla. We support, strengthen, and challenge each other.

MY DAY CONSISTS OF… So much! I talk to Orla in the car first thing. Since we have the two salons, we are in different locations; we talk about work issues, and challenges we need to relay to our managers. We then work with our clients during the day, while managing other challenges of the business.

MY FAVOURITE WORK TOOL IS… I’m still on the hunt for the perfect scissors! However, I can’t function

EVERY DAY I VISIT… Phorest Go app. To stay in control of my salon appointments and any changes.

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THE HABIT I NEED TO BREAK IS… Procrastination. I’m not fully there yet. I procrastinated before answering this.

THE MISTAKE I LEARNT THE MOST FROM IS… I had an awful habit of not trusting my own gut because of an inferiority complex which is pervasive in hairdressing.

Now, both Orla and I have found confidence in ourselves to trust our own guts on things!

THE ADVICE I’M GLAD I IGNORED… We were advised not to open our second salon by a grumpy accountant – whom we did not listen to.

MY INBOX LOOKS LIKE… I don’t know – my husband deals with it!

MY BIGGEST INDULGENCE IS… Shoes!

I DECOMPRESS BY… Shopping in Lisbon.

I would like to shop in Lisbon more often.

Vogue Runway app. This helps me to keep on top of the latest fashion shows and trends.

WhatsApp. It doubles for work and family.

I can juggle our salon groups and family groups within minutes.

CREATIVE HEAD IRELAND

21/04/2022 11:41

VIDEO CONTENT CRAFTED BY CREATIVE HEAD, FOR YOU NEW SERIES LAUNCH

SPOTLIGHT COLLABORATOR STORIES SIX SHORT VIDEOS IN PARTNERSHIP WITH

OUR LIFE IN COLOUR

Exclusive insight and inspiration from this visionary duo as they invite you into their world Ken Picton and Paul Dennison, Ken Picton Salon

6-min watch

“Travelling together has forced us to get on in some respects, and learn loads about each other”

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20/04/2022 15:22

Armed with stickers by artist Jasmin Sehra to customise laptops and phone cases, the new ghd iD collection is a pastel-toned Gen Z dream. You’ll see these tools all over TikTok, thanks to a campaign with six Gen Z-approved influencers.

RRP from €159 ghdhair.com

New treasures from the R+Co Gemstone line include Pre-Shampoo Colour Protect, which rescues compromised, colour-processed strands with a nourishing pre-wash treatment.

It’s joined by an Ultra Shine Glossing Treatment, a rich crème that provides deep hydration, enriches colour and seals damaged cuticles so that hair reflects light like glass.

Caring for curls just got easier, with A Curl Can Dream from Matrix. Designed to protect the curl pattern from beginning to end, the line-up is enriched with manuka honey extract to help nourish and shape curls and coils.

RRP from €13.50 matrixhaircare.co.uk

INNOluxe Mistify is all about more repair, in less time than ever – Mistify lets you apply exactly the right concentration of ReBond to the rest of your client’s hair while the colour gets to work.

€4.50

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RRP shampoo €32, treatment €38 randco.com

Recycling should come at the very bottom of everyone’s sustainability goals – before then, we should aim to reduce and re-use. Following a successful pilot phase, AUTHENTIC BEAUTY CONCEPT is rolling out an updated design of its Refill Bar, with options for a smaller unit to provide a more flexible approach, suitable for even more salons. It also uses recyclable 5L bottles, made from 50 per cent PCR plastic, with reusable pumps and recyclable Forest Film labels. authenticbeautyconcept.com

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CREATIVE HEAD IRELAND

21/04/2022 16:06

The new 4D Foilayage service from Matrix is perfect for clients wanting to add extra colour dimension to blonde hair while protecting hair against damage. It uses Matrix Light Master 8 Lightening Powder with Bonder and SoColor Sync Toners, with the freehand technique idea for softening highlights or delivering a pronounced balayage effect. lorealpartnershop.com/uk

STOCK IT!

LAUNCHES AND INNOVATIONS READY TO HIT YOUR SALON SHELVES

With an airy, weightless whipped formulation, Whip from American Crew provides light, pliable hold and flexible control.

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oth Infusion Revamped and better than ever, Smo for up to 72 from Aveda protects against frizz t-powered hours, thanks to its advanced plan free, too! onetechnology. It’s vegan and silic

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revlonproshop.com Want a strong lift that’s still kind to hair? Look no further than the IGORA ROYAL Highlifts range from Schwarzkopf Professional. Its TrueLift Complex and Bonding Technology delivers a more powerful lift while neutralising warm undertones and protecting hair’s inner structure.

In-salon service

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CREATIVE HEAD IRELAND

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Clients can sleep peacefully with Aveda’s Botanical Repair Strengthening Overnight Serum. This 99 per cent naturally derived quickabsorbing serum helps prevent damage and friction during sleep.

RRP €45

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Create depth and dimension to any look with the seven new shades joining the Great Lengths Rooted range, mixing soft, contrasting shades and bold transitions.

They’re available in both GL Pre-Bonded and GL Tapes in a variety of lengths.

In-salon service greatlengths.com

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COLOUR VISION

CHANGE IS IN THE AIR WITH THE LAUNCH OF WELLA TRENDVISION 2022 AS WELL AS EVOLUTIONS OF CURRENT TRENDS. ENSURE YOU’RE EQUIPPED TO HANDLE ANYTHING WITH WELLA PROFESSIONALS IN ASSOCIATION WITH

GLORY AWAITS!

Wella Professionals TrendVision Award is one of the most iconic hair competitions in the calendar, nurturing and showcasing some of the greatest hairdressing talents in the business.

This year the competition aims to celebrate consumer hair, transformative salon services, and focusing on the model’s individuality by expressing their best self. Each category aims to discover and uplift hair that is inspirational, fashionable, and consumer-friendly, while demonstrating the hairdresser’s exceptional skill.

There are four categories to choose from, open to independent stylists and those in salons. You don’t need a Wella Professionals account, nor is it essential to use Wella colour at the photographic entry stage, although all finalists are required to use Wella colour.

Open 3 May to 14 June. For more information on the categories and how to enter, visit wella.co.uk/trendvision

THE COLOUR CLINIC IS OPEN… ENGE EVERY ISSUE WE SPEAK TO A WELLA PROFESSIONALS COLOUR EXPERT ABOUT A KEY CHALL TO CREATE AND HOW TO OVERCOME IT. CALUM TIERNEY (@CALUMTIERNEY) IS USING SHINEFINITY HYPER-REAL RESULTS “I love a semi-permanent shade for my clients who have root fades or lived-in colour, but sometimes as that fades you can see a little of that natural warmth come through; it starts to look a little mousy. You can always see, in certain lights, a little bit of a differential between the grown-out colour and the natural colour.

“Wella Professionals Shinefinity is amazing for these clients – the way it grows out is unbelievable. Hair looks supernatural with this shine and gloss. It’s not too strong either, so you don’t need to worry about watching the clock for a money piece, or face-framing sections.

“It’s really quick to apply, and when running it through the lengths and ends Shinefinity almost feels like a conditioner. It feels like it can’t help but make the hair amazing – soft as butter, and so easy to fade with.”

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20/04/2022 15:33

CR EATIV E HE AD AD VE RT OR IA L

SHELFIE TIME Wella Professionals Shinefinity, when paired with Koleston Perfect, really can make clients’ dreams a reality. Adding a Shinefinity gloss to a simple root retouch gives that luxurious feel clients crave, even for the most basic service. Now more than ever, clients want healthy, shiny hair!”

DAISY GOORD, DAISY GOORD SALON @DAISY_GOORD

WHY I’M WELLA

We’ve been with Wella Professionals since we launched Unique more than 15 years ago. It’s not just the products that we love, it’s the service and education. We are renowned for our colour work and all our salons have at least one Master Colour Expert – and the ongoing training all stylists receive from Wella Professionals ensures we remain among the top salons in our area.

“Our clients continue to be impressed by the System Professional range, and the new we/Do Professional collection is appealing to a new market. We trust Wella to support our business growth, and value the expertise and advice that it provides. We’re looking forward to working with the brand for the next 15 years.”

SHARON DALTON, UNIQUE SALONS @UNIQUESALONS

NO MATTER WHAT YOU’RE FACED WITH, WELLA PROFESSIONALS HAS THE SUPPORT, EDUCATION AND PRODUCTS TO EQUIP YOU WITH CAREER-MAKING CONFIDENCE. DISCOVER MORE ABOUT HOW WELLA PROFESSIONALS CAN SUPPORT YOU ON YOUR JOURNEY AT EDUCATION.WELLA.COM @WellaHairUKI #WellaColour #MakeChange WellaUKI CREATIVE HEAD IRELAND

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WIN WITH YOUR VISION

DO YOU DREAM OF GLORY? THE WELLA PROFESSIONALS TRENDVISION AWARD RETURNS FOR 2022 TO OFFER INCREDIBLE OPPORTUNITIES AND INVALUABLE EXPERIENCES THE ICONIC WELLA TrendVision Award is known for celebrating the brightest stars in hair colour, cutting and styling – but it is also so much more. The entire Wella Professionals’ competition journey encompasses the key tenets of the brand: enriching, educating and exciting hairdressers.

Win or lose, competitors return time and again to challenge themselves anew because, prizes aside, who can put a value on the personal and professional connections gained? On the creative freedom and skill development that competitors deservedly earn? Wella TrendVision Award is an experience unlike any other. Let these previous entrants paint a picture…

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“I’VE REACHED THE TRENDVISION AWARD FINAL FOR THE PAST TWO YEARS AND IN DOING SO I’VE LEARNT A LOT ABOUT MYSELF. I’VE IMPROVED AND DEVELOPED MY SKILLS AND I HOPE I CAN BRING THAT TO THIS YEAR’S COMPETITION.” JODIE QUINN, HOUSE OF COLOUR @JODIEQUINN_HOC

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21/04/2022 10:43

CR EATIV E HE AD AD VE RT OR IA L

“WHEN YOU ENTER COMPETITIONS IT “THIS IS MY 10TH YEAR COMPETING GIVES YOU LOTS OF CONFIDENCE; YOU AND I’VE BEEN A FINALIST TWICE. IT MEET LOADS OF PEOPLE, GET LOTS OF HAS GIVEN ME THE CHANCE TO MEET IDEAS, AND IT GIVES YOU A REAL BUZZ. INDUSTRY LEADERS, GIVEN ME STAGE IT ALSO ENCOURAGES YOU TO TRY NEW CONFIDENCE AND PRESENTATION SKILLS, THINGS WITH YOUR CLIENTS, AND THEY LOVE HEARING ABOUT AND INTRODUCED ME TO GREAT FRIENDS. IT HAS ALSO LED ME IT WHEN THEY COME TO THE SALON. IT DOESN’T MATTER IF YOU TO A NATIONAL AND INTERNATIONAL PLATFORM WHERE I’VE DON’T WIN, IT’S ALL ABOUT TAKING PART AND LEARNING.” BECOME A MULTI-AWARD-WINNING SALON STYLIST.” MARTIN QUENAULT, KH HAIR ASHBY @MQUENAULT_KHHAIR

MATTHEW ANTHONY WHITING, M-A SALONS @MATHEWANTHONYHAIR

Robert Eaton

Sebastian Professional

3 MAY – 14 JUNE

Robert Eaton

Wella Professionals

CHOOSE YOUR CHALLENGE

ENTRIES OPEN

COLOUR ARTIST

COLOUR SPECIALIST

CRAFT ARTIST

EDITORIAL LOOK

Stunning colour that is glossy, multi-dimensional, and healthy looking. Judges are looking for hair colour that looks premium and has a high-end finish.

Beautiful and healthy-looking hair and colour that shows a mastery of blonding and toning. Choose any blonde shade, such as pastels, greys, electric white or sunshine glow.

High-quality service and expertise, high-definition colour and a master haircut crafted with professionalism that showcases a stunning transformational result.

A black and white editorial image that reflects the Sebastian Professional brand identity. Think looser, organic vibes with the ability to transform effortlessly.

THE ADVENTURE BEGINS HERE

THE EXPERIENCE OF A LIFETIME UNFOLDS IN FOUR SIMPLE STEPS:

CHOOSE YOUR CATEGORY

SELECT YOUR IMAGE

POST IT ON INSTAGRAM

COMPLETE THE ONLINE ENTRY FORM

FOR FURTHER INFORMATION VISIT WELLA.CO.UK/TRENDVISION, WHERE YOU CAN FIND RULES AND REGULATIONS, HOW TO ENTER, INSPIRATIONAL MOODBOARDS AND MORE @WELLAHAIRUKI #NTVA2022 @WELLAUKI CREATIVE HEAD IRELAND

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LET THERE BE LIGHT

OPEN THE DOOR TO NEW OPPORTUNITIES AND SKILLS WITH WELLA PROFESSIONALS’ EXPANSIVE EDUCATION OFFERING SUMMER BECKONS, with the promise of lighter evenings and warmth. Summer also means one thing to colourists: BLONDES. With a third of all colour clients requesting lightening services and a fifth requesting platinum blonde, now is the time to finetune your knowledge and skills ahead of the summer gold rush.

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Wella Professionals has courses to cover the full spectrum of blondes, from fine babylights through to platinum transformations. Educate yourself on both the techniques and business insight to make this summer brighter than ever for you and your team.

CREATIVE HEAD IRELAND

21/04/2022 10:44

The best place to start – create the perfect blonde for your clients and understand the potential of the full blonde shade spectrum, from pearl to rose gold.

An ideal combination of demonstration and practical hands-on workshop with live models, you’ll also discover how to make the right product selections for various situations, and execute different techniques to deliver flawless, clean results.

€210+VAT

Dublin 7 June

CR EATIV E HE AD AD VE RT OR IA L

BLONDE TOOLBOX

BLONDE ARTISTRY, WITH CHRISTEL BARRON-HOUGH Christel, owner of STIL salons in London, is renowned for her beautiful blondes and enviable salon colour business.

This one-day course forms part of Wella’s new ‘Signature Masterclass’ series and has been exclusively designed by Christel herself. Discover the secrets of Scandinavian-style beautiful blondes, as well as her approach to creating truly bespoke shades, and her advice on maximising your colour business in salon.

€295+VAT

London, 2 August

“FASHION AND TRENDS EVOLVE ALL THE TIME AND IT’S IMPORTANT TO STAY CURRENT TO BE ABLE TO GROW. WELLA HAS AN OUTSTANDING COLOUR PORTFOLIO WHICH MAKES MY JOB MUCH EASIER, BUT I ALSO LOVE HOW IT CONNECTS WITH THE HAIRDRESSER THROUGH NEW EDUCATION CONCEPTS AND PRODUCT INNOVATION” CHRISTEL BARRON-HOUGH

BLONDE SPECIALIST PROGRAMME

Do you dream of being a blonde expert, renowned in your area, and all the new clientele that would bring you? This can be a reality with Wella’s Blonde Specialist Programme, a package of four education courses combined to help develop you into becoming a true top-level expert in blonding and lightening.

Includes: Discover House of Blondor (two hours, virtual); Colour Craft Balayage (one day, in studio); Ultimate Balayage (one day, in studio) and Blonde Toolbox (one day, in studio). Even better, the cost of the whole package is just €504+VAT, saving you 20 per cent compared with booking them individually.

Contact your local studio to select the dates that suit you best and start your journey to blonde expertise.

BLONDES MEAN BUSINESS, WITH JORDANNA COBELLA Jordanna’s new Signature Masterclass course, ‘Blondes Mean Business’, explores the secrets behind her salon success through creating bespoke blondes, as well as how to produce perfect results, offer exciting new services, and maximise this huge market opportunity.

€295+VAT

London 23 May, Manchester 10 October

“I LOVE TEACHING ALL LEVELS BUT HAVE A PARTICULAR PASSION FOR ADVANCED COLOURING TECHNIQUES AND HOW TO TRANSLATE CATWALK TRENDS TO COMMERCIAL CLIENTS” JORDANNA COBELLA

PEAK PERFORMANCE Wella’s Master Colour Programme is iconic, representing its highest certification in colour for colourists who aspire to be the best. It has undoubtedly changed the lives and businesses of those hairdressers worldwide! It includes: • 14 days at the Wella Studio, spread across nine to 12 months • Advanced theoretical and practical classes • Inspirational days featuring Wella Artists to cement your confidence, build your reputation, boost your skill and take your career to the highest level • ‘Business Owners Day’ to learn how the MCP qualification can benefit your business • A graduation evening to celebrate your achievement • Join the alumni community and access exclusive MCE-only events and launches It costs €2,700+VAT, available at all Wella Studio locations with start dates throughout 2022

FOR THE FULL RANGE OF EDUCATION, DOWNLOAD THE 2022 EDUCATION BOOK AT WELLA.COM/EDUCATIONBOOK FOR MORE INFORMATION ABOUT ANY STUDIO COURSES, OR TO MAKE A BOOKING, CONTACT THE WELLA STUDIO DUBLIN AT 01 416 0900 WELLASTUDIODUBLIN@WELLA.COM. CREATIVE HEAD IRELAND

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WELCOME WAVES

TEXTURED HAIR CONTINUES to be a hot topic. The fresh embrace many have given their natural hair since the pandemic has curly clients looking beyond diffuser attachments towards something truly bespoke. Whether through professional treatments, specialist cuts or innovative home care, they want more.

While a modicum of curly styling is par for the course in traditional training, and some salons even specialise in curly clients, a recent Irish Times feature highlighted that Afro-Caribbean and mixed-heritage hair – a specialisation rich with opportunity and professional satisfaction – is being underserved. Braiding, extensions, wefts, and even fundamental services such as cutting and colouring for these hair types are still considered niche and require travel for accreditation. Most Irish training, including the National Hairdressing Apprenticeship, is aimed at Caucasian hair types and, while that is still the largest client demographic, there are both social and professional benefits to salons diversifying their services.

Emer O’Neill

Great Lengths

EMBRACING HAIR DIVERSITY AND EDUCATION FORMS A POTENTIAL ASSET FOR YOUR BUSINESS – BOTH FOR YOUR CLIENTS, AND THE BOTTOM LINE

SPEAKING OUT

Emer O’Neill, the author, activist, and co-host of RTÉ’s Today show, told the Irish Times in January that she often felt her natural hair (she is of Irish and Nigerian descent) was seen as messy and unkempt.

This kept her from wearing it naturally until she was 27 years old, an age by which many women may have felt compelled to seek more permanent solutions such as chemical relaxers, and formed an enduringly negative opinion of

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their own hair. This can lead them to steer clear of ‘mainstream’ salons, further impeding the industry’s understanding of their issues.

Some US academic studies in the past decade remind us how difficult it is to separate negative perceptions of genetic hair from one’s sense of self. Learning how to work with a broader range of hair textures can help to instil confidence in every client, improve your reputation in the community and even boost your income.

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20/04/2022 16:47

Abigail Butler

CONVERSATION

The words professionals use to describe textured hair may be internalised and repeated every time a client looks in the mirror. “I don’t just teach my stylists how to do textured hair,” says Abigail Butler.

“I cover the journey someone with Afro hair may have gone through. They may have been made to feel inadequate due to offensive terms used to describe their hair. How we speak to clients – in a way that makes them feel included and accepted – is key.”

Afro hair is naturally delicate, and words like ‘coarse’ and ‘frizzy’ can sound insensitive.

Stylists with an interest in textured hair types cite local education as their biggest hurdle.

Galway stylist Laura Murphy, owner of new salon The Hair Space, was inspired to learn more about textured hair by a relative of African descent who had few options. “From childhood, I was aware of inequalities that people with textured hair experience,” she says.

“Every salon should be able to make at least one person available for them. I began researching textures about seven years ago, and then went to London to study with Lindsey Hughes, who is known as ‘The Curl Whisperer’.”

She also worked on Ozwald Boateng A/W22 at London Fashion Week, and has developed a course on textured hair fundamentals taught at salons across Ireland through Image Skillnet.

The course focuses on product selection, application, and styling, to help stylists become confident and comfortable around textured hair.

For those willing to travel, many UK sites now offer an Afro hair module as part of the NVQ, and major brands such as ghd also offer courses and workshops. Candice Crichlow, founder and director of the Culture Collective Salon in Dublin, found an Afro-Caribbean hair extensions course through Beke College in London that secured her international accreditation after she’d struggled to find local qualifications. From May, L’Oréal Professionnel Academy Dublin will offer a Styling Curls and Coils course with educator and UK salon owner Abigail Butler.

CREATIVE HEAD IRELAND

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L’Oréal Professionnel Paris

EDUCATION AND ACCREDITATION

The professional home haircare market for textured hair is unique.

Women of colour spend six times as much as Caucasian women in the UK, according to a 2021 The Times of London feature, and nine times as much in the US, according to a 2019 Nielsen study. Clients with Afro-Caribbean and mixed heritage hair are also known to completely transform their hair as a habit, sometimes as often as weekly or bi-monthly. “Changing your look is part of the culture, hair is almost like an accessory,” Charlotte Mensah, founder of Charlotte Mensah Manketti Oil and a UK authority on textured hair, told The Beauty Podcast with Sali Hughes.

RESOURCES

“In the absence of professional help, clients have turned to the internet for years and there is a lot of misinformation and even harmful advice put out there,” says Laura Murphy. “Social media can be helpful but try to research experts first.”

Academic and broadcaster Emma Dabiri grew up in Dublin in the ’80s and authored the 2020 book Don’t Touch My Hair, a memoir and social commentary which may prove helpful in understanding the experience of mixed-race Irish women with Nigerian heritage.

“Over the past few months, Image Skillnet has designed a dedicated programme for diversity training,,” says network manager and Habic chief executive Margaret O’Rourke Doherty. “This course is free, and we expect to have a range of practical skills courses in future.”

L’Oréal Professionnel Paris

Laura Murphy

BUSINESS OPPORTUNITIES

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SUPER-LUXE EXPENSIVE-LOOKING GLOSSY BRUNETTES ARE A MAJOR TREND THIS YEAR. SO CAPITALISE WITH COLORWEAR GLOSS TONERS FROM ALFAPARF MILANO – AND 20 NEW BEAUTIFUL BRUNETTE TONES!

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20/04/2022 15:39

CR EATIV E HE AD AD VE RT OR IA L QUICK AND EASY to use, but delivering high-performance results, Colorwear Gloss Toners from ALFAPARF Milano are the new musthave in every colourist’s kit bag. What makes the difference is the patented vegan formula – a nourishing combination of protective, anti-oxidant and anti-frizz oils, and arginine, a completely natural amino acid that is already present within hair’s protein structure.

And the results are astounding: 103 per cent more dynamic shine; 13 per cent more elasticity; colour maintained up to 90 per cent after 12 washes; and maximum manageability. Bravissimo!

Introduced last year, Colorwear has now been expanded to 42 shades, including 20 beautiful brunette tones, making it perfect for 2022’s trend for brunettes that are full of expensive-looking energy, dimension and detail. Full credit to celebrities for influencing the mood – the likes of Hailey Bieber, Billie Eilish and Karlie Kloss have all swapped their signature golden blondes for rich brunette shades, and look incredible for it.

With brunettes starting to have more fun, it’s all about adding depth and dimension to achieve that luxe look, with rich shades chosen to suit skin tone and eye colour.

“Brunette hair is one of the most on-trend looks this season,” says ALFAPARF Milano creative ambassador, Luke Benson. “There are many different depths and tones available with the new Colorwear range – it’s all about suitability and adapting to your client’s features.

See how incredible Billie Eilish’s eyes look now that she’s gone back to the dark side! Brunette is amazing as a global colour, especially on short hair, but longer hair looks great with tonal panels of brunette that make it look healthier and more shiny.”

FOR MORE INFORMATION ABOUT ALFAPARF MILANO COLORWEAR GLOSS TONERS OR TO BECOME AN ALFAPARF MILANO SALON, VISIT ALFAPARFMILANO.COM CREATIVE HEAD IRELAND

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The

BIG

The lift

Paul Mitchell

of B lond e

The sun has arrived… and so have the requests for blonde services. Make sure you have everything in place for your most successful summer yet – with our five-step service makeover plan

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If you’ve been relying on the same prelighteners and lifting agents for a while, it’s time to down tools and read up. A LOT has changed in the world of lighteners. Being able to safely lift up to nine levels of colour has had a huge impact. These supercharged lighteners can maintain the hair’s condition while radically lifting even the darkest of shades.

They’re the products to reach for when you have antsy clients who want to speed up their colour journey, or when you need to produce a big change for a shoot or show.

Eva Markava, owner of BUUHUU Blonde Specialist Salon, Kildare, is saving clients’ time and hair texture with the Igora Royal Highlifts range. “This line makes the whole process effective but effortless and the end colour result stunning. This colour range is perfect for all the busy bees; it’s a time-saver as it’s not only brilliant for white hair blending but lifting and toning, all while protecting the hair’s internal structure!”

Ensure your lift is as straightforward as possible by neutralising damage-causing copper within the hair. L’Oréal Professionnel Paris Metal Detox slots in perfectly as it works with all brands and techniques, helping to prep your canvas for the most stable lift in mere seconds. “People want to be blonder than ever right now, and in much lighter shades for summer,” says Mark Sherwood, lead colour educator for Dublin’s Zeba Hairdressing group.

“Metal Detox has been huge for us. I’ve really had to do less to keep the clients’ hair looking good since we introduced it.”

And the newest generation of lightening products all have bond-boosting technology incorporated, so you can be more confident.

Each brand has its own addition, such as Redken’s Flash Lift Bonder Inside or JOICO’s updated Blonde Life Lightening Powder.

Schwarzkopf Professional has also added the Bond Enforcing Lift & Blend collection to its expansive BLONDME range, which lifts and tones in one for faster processing.

Luke Benson, ALFAPARF Milano’s creative ambassador, says: “I use ALFAPARF Milano BB Bleaches, products with Biomimetic Quaternized Keratin bond rebuilding technology that go deep into the cortex, protecting hair’s condition as it lifts.”

CREATIVE HEAD IRELAND

21/04/2022 14:07

CR EATIV E HE AD AD VE RT OR IA L

PROTECT YOUR ASSETS ENSURE YOUR INCOME IS SAFE WITH FRESHA DEPOSITS

NO-SHOWS AND late cancellations cost salon businesses thousands of pounds in lost revenue every year, and Covid-19 only exacerbated the issue. Fresha’s new deposits feature now gives hair businesses an extra level of protection to minimise lost income and maximise peace of mind, so you can focus on your clients.

You asked, Fresha listened! Deposits were the most requested feature from Fresha’s 60,000 partners and 200,000 hair, beauty, and wellness professionals. You can now collect advance deposits for appointments, with intuitive features that allow the deposit to be customised based on the service being booked or the client type.

“DEPOSITS ADD ANOTHER LAYER OF PROTECTION FOR OUR PARTNERS IN ADDITION TO THE EXISTING NO-SHOW AND LATE CANCELLATION POLICY FEATURES THAT ARE ALREADY REDUCING REVENUE LOSS BY UP TO 60 PER CENT” NICK MILLER, CO-FOUNDER, FRESHA

These deposit payments are quickly and securely received via Fresha payments at the time of the appointment booking.

Simple to use and highly effective, the deposit paid by the client is deducted from their bill following their service, and in the event of a late cancellation or no-show, the deposit is retained to protect you from a loss of income.

Fresha has already processed more than 450 million appointments, and this new feature is another step on the road to helping salons manage appointments, market their services and protect themselves against loss from clients who either don’t turn up or cancel unreasonably late.

YOU’RE IN CONTROL SETTING UP DEPOSITS ON FRESHA

COULDN’T BE EASIER. WHEN YOU JOIN FRESHA’S FREE APPOINTMENT SCHEDULING SOFTWARE AND ENABLE FRESHA PAYMENTS YOU CAN: • Accept deposits across your entire service menu, or apply deposits to selected services • Decide exactly how much you want to charge upfront • Decide who pays a deposit. You may require all clients to do so, or apply deposits only to certain groups, such as first-time clients Use Fresha to seamlessly manage both appointment bookings and payments.

Its consumer-facing website and app generates new clients and bookings for you, giving consumers control over when and where they book.

PROTECT YOUR BUSINESS FROM NO-SHOWS AND CANCELLATIONS. JOIN FRESHA FOR FREE AT FRESHA.COM/FOR-BUSINESS CREATIVE HEAD IRELAND

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Bril lian t

The care

Indola

Don’t throw all of your best care products into the price of your colour services. The latest crop of incredible formulas are all designed to deliver that ‘wow’ factor to your clients that can’t be recreated at home.

The backbar is where all the blonde magic happens… it’s time to let your product knowledge and expertise show.

“For clients with ‘blonde ambition,’ we consider traditional highlighting methods combined with freehand, modern techniques and face-framing money pieces right now,” says Claire Wallace, co-owner of The Salon in Cork. “We’ve seen clients investing more in homecare products since lockdown and we encourage that. The newly launched Blonde Anti-Yellow line in the ALFAPARF Milano Semi di Lino range is proving very popular and helps to maintain the customised tone at home in between colour services.”

Haircare technology advances quickly and creating a visual link between your latest professional care and homecare can help sales. “My go-to for any blonde service is Redken Acidic Concentrates 3-step Backbar Treatment,” says Carla Rose McQuillan, co-founder of The Space Dublin. “I love how you can tailor the moisture and protein elements for your client’s specific hair needs.

Then I keep it simple. I educate them on the homecare regime they need to commit to for me to continue to deliver amazing colour results on healthy hair.”

Glossing techniques have become the best way to keep clients coming in regularly, as continual updates to formulations allow for high-speed, high-shine results.

“Glossing is where Indola Colour Transformer comes into its own,” explains Paddy McDougall, Indola’s global ambassador. Billed as Indola’s smartest colour innovation, the Colour Transformer is compatible with more than 80 shades in the Indola line, transforming them into a semi-permanent formula with impeccable shine. “It’s so important to maintain the integrity of the fabric of the hair,” he adds. “If the hair is compromised then so is your client’s look and, crucially, their trust in your ability.”

Wella Professionals’ latest launch, Shinefinity, really showcases the versatility of glazing services. From giving a glass-like finish to virgin hair, to tweaking tones without worrying about shifting the base tone, Shinefinity is infinitely flexible.

Introduce a separate glossing service, rather than bundling it in automatically with your colour, to see just how much further this thriving trend can take your colour business.

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The gloss

CREATIVE HEAD IRELAND

21/04/2022 14:07

CR EATIV E HE AD AD VE RT OR IA L

Aveda is donating $5 (€4.50) from every sale of the limited-edition Shampure Nurturing Shampoo Bar during Earth Month*

SUSTAINABILITY

COUNTS AVEDA CARES – it’s that simple.

This isn’t a new mission in light of recent global events, it’s precisely what Aveda has always focused on – truly ethical and sustainable beauty that performs, with the right business support to help grow all its partners. Absolutely no compromise, ever.

But now Aveda’s mission means even more to both consumers and to salons who now appreciate that a different way of working is possible, and necessary. It has the trust, heritage and authenticity to deliver what consumers are increasingly searching for, and to be a true partner to salon businesses across the UK that want to do something that makes a difference.

Consumers are making more effort than ever to choose brands with a focus on sustainability and social change. Are you ready for that consumer? Would they trust you?

It’s time to choose to care, and partner with a brand that cares about you, your salon business, your clients and the world we live in.

GET STARTED

Making your salon more sustainable can be overwhelming.

As a leader in this area, Aveda has multiple resources to help you on your journey.

Learn from others: Aveda’s trade sustainability ambassador Gina Conway (pictured, left) shares practical ways to make your salon more sustainable.

Products with purpose: Aveda offers limited edition products with a contribution to a cause, from clean water to breast cancer research.

Reduce salon waste: Aveda partners with Green Salon Collective to make recycling salon waste simple.

Recycle empties: Aveda’s ‘take-back’ programme lets clients bring back empties in return for loyalty points.

Earth Month: Join Aveda in celebrating Earth Month, where a percentage of product sales is donated to charity: water.

Community projects: Get involved in projects with the Aveda salon network, such as Beach Cleans, to help make the world a better place.

“There are so many ways to cut back our carbon footprint and become a force for good in an industry renowned for high energy and water usage – and working with Aveda is an easy way for salons to start!”

GINA CONWAY, OWNER OF GINA CONWAY ATELIER SALONS AND AVEDA UK TRADE SUSTAINABILITY AMBASSADOR

JOIN HANDS WITH AVEDA TO MAKE A POSITIVE DIFFERENCE TO THE WORLD. CALL +44 (0)370 192 5650 OR EMAIL JOINAVEDAUK@AVEDA.CO.UK FOR MORE INFORMATION @AVEDAUKPRO #AVEDACARES CREATIVE HEAD IRELAND

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FIND OUT MORE ABOUT AVEDA x CHARITY: WATER HERE

*From 1 to 30 April, 2022, Aveda will donate $5 per Shampure Nurturing Shampoo Bar sold in all participating Aveda locations and online at aveda.co.uk in select countries to charity: water, up to $400,000 total.

AVEDA CONTINUES TO LEAD FROM THE FRONT WITH POSITIVE ACTIONS FOR PEOPLE AND PLANET

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L’Oréal Professionnel Paris

BIG

So you’ve kitted yourself out with all the best products and innovations – what should you create with them? Learning new commercial techniques can mean serious cash in the till.

Brands are often on hand to help with such ideas. Take French Balayage from L’Oréal Professionnel Paris as an example, designed to help upskill colourists with commercial looks that take clients on a journey.

“Blondes are expensive. There are some clients that are hard to retain if you can’t make them comfortable with a ‘rooty’ look,” says Claire O’ Sullivan of Claire’s Salon in Cork.

“We try to scatter the highlights to ensure regrowth looks as natural as possible, though every head is different.”

Colour placement is key; map out high-impact areas to enhance or create focal points on the hair. Perfect your face-framing, baby lights, freehand colour placement, root shadowing and toning skills – these will form your key blonde basics.

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The technique

The take-home The blonde journey doesn’t end when you whip off your client’s cape – if anything, that’s where the real work begins.

You’ve all had clients who fork out for a stunning head of hair and then fail to care for it. That stops now, as there are more options than ever to care for all types of blondes.

It’s vital that they understand the difference between consumer products and expert shampoos and conditioners.

If you don’t educate them, they will assume it’s all just a mark-up that you’ll be pocketing. You’re the expert, so it’s your job to educate clients.

Intensive, targeted treatments that can only be sourced from a salon are key to keeping clients on track between appointments. Products such as the ALFAPARF Milano Semi di Lino Blonde Anti-Yellow line, and the new Revlon Professional PRO YOU The Keeper Color Care Boosters, can be used to help maintain the shade, shine and strength of fragile blondes. Booster-style products are a great way to time their appointments too.

CREATIVE HEAD IRELAND

21/04/2022 10:47

JOIN HANDS TWO HALVES MAKE a whole lot of stunning hair! This year’s Schwarzkopf Professional Inspire shoot supports the brand’s new Partners In Craft campaign for 2022, showing that creativity means having the right partners.

Schwarzkopf Professional global ambassador Tyler Johnston (pictured, centre) was on-hand to help the chosen artists elevate their vision and get the most out of this incredible opportunity. Seven artists were tasked with creating looks that perfectly reflect the freshness and versatility that new Schwarzkopf Professional BC Clean Performance brings, and how seamlessly it integrates with the brand’s wider colour and styling lines. Buddy up and take a look…

CREATIVE DIRECTION: TYLER JOHNSTON HAIR: ED MASCARENHAS, SIAN MURRAY, FARAH NAZ, LAYLA RELF, DAVID ROZMAN, RHAYANNE TONHA, DANI TURNER PHOTOGRAPHY: CHRIS BULEZUIK STYLIST: CLARE FRITH MAKE-UP: CLAIRE EVANS

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DANI TURNER,

RIZZO HAIRDRESSING METHOD

Cleanse and condition with Bonacure Clean Performance Repair Rescue.

0-00 Chroma ID for a high-gloss shine finish.

Prep with Repair Rescue Sealed Ends cream, Session Label THE MOUSSE and THE THICKENER. Work in sections, creating volume at the root and bounce through the ends, pinning each section to set.

Use a finishing brush to smooth the lengths and tease at the root for added volume.

Use Session Label THE TEXTURISER throughout.

Finish on set with Session Label THE STRONG for added hold.

“WORKING ON THE INSPIRE SHOOT WITH SCHWARZKOPF PROFESSIONAL WAS TRULY PHENOMENAL. IT WAS MY FIRST TIME DOING ANYTHING LIKE THIS, AND I LOVED EVERY MINUTE OF IT. THE TEAM WAS EXTREMELY WELCOMING AND TYLER JOHNSTON WAS AN INSPIRATION! THE EXPERIENCE HAS GIVEN ME THE SPARK TO EXPLORE MORE CREATIVE HAIRDRESSING FOR PHOTOGRAPHY, AS WELL AS MY DAY-TO-DAY WORK IN THE SALON”

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20/04/2022 12:38

CR EATIV E HE AD AD VE RT OR IA L

SIAN MURRAY,

WATKINS WRIGHT METHOD

Prep hair with generous amounts of Session Label THE THICKENER and THE MOUSSE, comb through then diffuse.

Tong each individual curl.

Spray with Session Label THE FLEXIBLE Hairspray and pin for a tighter, more defined curl. Once set, dress out the curls by slightly back combing each curl with a soft bristle brush.

Finish off with more of THE FLEXIBLE Hairspray.

“WORKING ALONGSIDE A LIKE-MINDED TEAM AND LEARNING FROM THE BEST WAS A SPECTACULAR EXPERIENCE. TYLER JOHNSTON HAS REALLY OPENED MY MIND TO ALL THE POSSIBILITIES IN HAIRDRESSING AND INSPIRED ME TO EXPERIMENT MORE WITH THE CREATIVE SIDE OF OUR CRAFT. THE SCHWARZKOPF PROFESSIONAL INSPIRE SHOOT HAS REALLY ENCOURAGED ME TO DO MORE CREATIVE WORK, TO GO OUT THERE AND PUT MY STAMP ON THINGS”

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21/04/2022 11:07

LAYLA RELF, JAKATA METHOD

Wash hair with the Bonacure Clean Performance Balance Deep Cleaning.

Prep with Session Label THE MOUSSE for hold, and THE MIRACLE for shine.

Wrap dry hair for volume and a sleek, rounded finish.

Clip hair at the back to achieve the illusion of the timeless bowl cut, trim fringe to enhance the rounded shape.

Finish with THE FLEXIBLE Hairspray for easy manipulation on set.

“THE WHOLE EXPERIENCE WAS SO EDUCATIONAL. I LEARNT SO MUCH FROM TYLER, WHO IS ONE OF MY HAIR IDOLS. TO GET ONE-TO-ONE MENTORING AND GUIDANCE FROM HIM WAS FABULOUS; MY PASSION FOR SESSION STYLING HAS REALLY GROWN. THE ATMOSPHERE WITH THE REST OF THE INSPIRE TEAM FELT LIKE SUCH A HIGH”

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20/04/2022 12:38

CR EATIV E HE AD AD VE RT OR IA L

RHAYANNE TONHA, BILLI CURRIE METHOD

Prep hair with Bonacure Clean Performance Hydrate range before adding Purple Chroma ID toner.

Apply Bonacure Clean Performance Moisture Kick Curl Bounce Cream before drying, for increased curl definition, bounce and movement.

Tong with a thin wand for further definition and texture.

“HAVING THIS OPPORTUNITY WAS ABSOLUTELY FANTASTIC. TYLER JOHNSTON IS A WONDERFUL MENTOR, AND IT WAS GREAT TO HAVE THE CHANCE TO GET OUT OF THE SALON TO DO SOMETHING DIFFERENT. I LEARNT SO MUCH FROM TYLER AND IT WAS GREAT TO WORK WITH LIKE-MINDED HAIRDRESSERS TO CREATE A GORGEOUS COLLECTION”

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ED MASCARENHAS, EDS HAIR METHOD

Prep hair using Bonacure Clean Performance Volume Boost range, follow with Chroma ID 6-46 to tone.

Rinse, then treat with Bonacure Clean Performance Moisture Kick Treatment.

Rinse again, towel-dry and apply Bonacure Clean Performance Moisture Kick Spray Conditioner to help detangle the hair.

Apply Session Label THE MOUSSE and blow-dry for exaggerated volume.

Pin-curl until cool, then remove.

Dress hair using THE SERUM to smooth, finish off with THE STRONG Hairspray for hold.

“IT WAS AMAZING TO WORK WITH PROFESSIONAL MODELS AND A PRODUCTION TEAM, IT IS HAIRDRESSING ON ANOTHER LEVEL. I CAN’T THANK TYLER ENOUGH FOR DRAWING THE CREATIVITY FROM ME AND FOR ALL THE EDUCATION ACROSS THE TWO DAYS. I’M FEELING ALL FIRED UP TO INSPIRE MY TEAM BACK IN THE SALON”

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20/04/2022 12:39

CR EATIV E HE AD AD VE RT OR IA L

FARAH NAZ,

FARAH NAZ HAIRDRESSING METHOD

Cleanse and condition hair using the Bonacure Clean Performance Colour Freeze range.

Prep hair using the Session Label THE MIRACLE. Blow dry the hair super-straight, followed by straightening irons.

Finished with the Session Label THE FLEXIBLE Hairspray to prevent flyaways for a sleek result.

“WORKING ON SHOOTS IS SOMETHING I’VE ALWAYS WANTED TO DO MORE OF, SO HAVING THIS OPPORTUNITY WITH SCHWARZKOPF PROFESSIONAL WAS FANTASTIC. TYLER TAUGHT ME SO MUCH; GAINING THAT KIND OF KNOWLEDGE FROM SUCH A RENOWNED PERSON IS PRICELESS! SEEING THE SHOTS MADE ME SO PROUD – I CAN’T WAIT TO DO MORE!”

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DAVID ROZMAN, DAVID ROZMAN METHOD

Cleanse and condition hair using Bonacure Clean Performance Time Restore range.

Apply Session Label THE MOUSSE for enhanced volume.

Blow-dry using a round brush to create a smooth finish with added shape.

Use Session Label THE MIRACLE to add shine and lustre to the hair.

“THE SCHWARZKOPF PROFESSIONAL INSPIRE SHOOT WAS ACTION-PACKED AND INSPIRATIONAL. IT WAS AMAZING TO EXPERIENCE ALL THE CREATIVE TALENT AND IDEAS FLOWING IN THE ROOM, THEN WATCHING THE STYLES EVOLVE AND BE SHOT ON SET. THE GUIDANCE AND LEADERSHIP TYLER BROUGHT TO THE WHOLE TEAM WAS FANTASTIC”

FIND YOUR PARTNER IN CRAFT WITH SCHWARZKOPF PROFESSIONAL. KEEP UP WITH THE LATEST NEWS, PRODUCT UPDATES AND INSPIRATION AT THE NEW SCHWARZKOPFPRO.COM @SCHWARZKOPFPROUK #BCWECARE #CLEANPERFORMANCE

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21/04/2022 11:14

creativeheadmag.com

Classic London looks sprinkled with avant-garde touches. In ‘Emerging’, the Blue Tit education team makes a bold statement with fearless cuts, strong colours and defiant styling

We chatted to Daniel Chapman about his work on the music video for Todrick Hall’s queer anthem Queen, shot in Ukraine just prior to the Russian invasion

Capitalising on extensions, demystifying influencer marketing, speedy creative colour options and an exploration of the gloss that keeps on giving! SELF/STYLED Sunday returns on 29 May

creativeheadmag.com

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creativeheadmagofficial

From sketches of cyber action heroes to burning photographic prints, Darren Ambrose explains how he stoked his creative fire creating his ‘AVH’ collection after lockdown

@creativeheadmag

20/04/2022 12:34

CLOSING THE CLOCK IS TICKING…

COMPETITION CLOSES 23 MAY FINALISTS ANNOUNCED 15 JUNE GRAND FINAL 5 SEPTEMBER More than an award #MWIT22 @creativeheadmag

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20/04/2022 14:25

iiiiittttt i t LIST LIST

LIST LIST LIST LIST 23 MAY DON’T MISS THE DEADLINE!

CREATIVE HEAD’S MOST WANTED AND IT LIST AWARDS CLOSE FOR ENTRIES THIS MONTH. BRITISH AND IRISH HAIR TALENT, IT’S TIME TO PUT YOUR NAME ON THE MAP!

CREATIVEHEADMAG.COM/EVENTS

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20/04/2022 14:25

IS YOUR WORK IN HAIRDRESSING SECOND TO NONE? COMPETITION CLOSES 23 MAY FINALISTS ANNOUNCED 15 JUNE GRAND FINAL 5 SEPTEMBER More than an award #MWIT22 @creativeheadmag

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20/04/2022 14:25

2022 CATEGORIES

OPEN TO THE OWNERS AND EMPLOYEES OF SALONS AND BARBER SHOPS, AS WELL AS SELF-EMPLOYED HAIR PROFESSIONALS, ALL WORKING IN THE UK AND IRELAND

NEW!

EDUCATION EXPERT

For an individual or team delivering exceptional education for the hairdressing industry

AWARD FOR INNOVATION

Rewarding an original initiative that benefits hair professionals, salons and barber shop businesses and/or the industry at large

BEST CLIENT EXPERIENCE

For a salon, workspace or barber shop delivering an outstanding client experience

BEST LOCAL SALON

For a salon or barber shop best serving its local community

BEST NEW SALON

For a new or revamped salon, workspace or barber shop with a unique sense of style

BEST SALON TEAM

For a salon, workspace or barber shop delivering teamwork at its best

BUSINESS THINKER

For the owner or director of a salon, workspace or barber shop demonstrating a remarkable approach to business

COLOUR EXPERT

For a hair colourist demonstrating exceptional technical skill and vision

CREATIVE TALENT

For the creative director or senior stylist of a salon or barber shop demonstrating stand-out skill and commercial awareness

HAIR TREND

For the best on-trend image of the year

INDEPENDENT STYLIST For a freelance hair professional busy building ‘brand me’

MEN’S HAIR SPECIALIST For a hair artist demonstrating stand-out work in men’s hair

SUSTAINABILITY HERO

For a hairdressing business owner helping to change the way we live – for the better

TEXTURE EXPERT

For a hair artist demonstrating stand-out work in textured hair

SESSION STYLIST

For the most exciting hair professional working in fashion BY NOMINATION ONLY

HAIR ICON

For the most inspirational hair professional of 2022 BY NOMINATION ONLY

FOR FULL CATEGORY DETAILS, COMPETITION RULES AND HOW TO ENTER VISIT CREATIVEHEADMAG.COM/MOSTWANTED

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20/04/2022 14:26

iiiiittttt i t LIST LIST

LIST LIST LIST LIST

ARE YOU YOUNG, AMBITIOUS, AND READY TO MAKE YOUR MARK? COMPETITION CLOSES 23 MAY FINALISTS ANNOUNCED 15 JUNE GRAND FINAL 5 SEPTEMBER More than an award #MWIT22 @creativeheadmag

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20/04/2022 14:26

2022 CATEGORIES OPEN TO THE OWNERS AND EMPLOYEES OF SALONS AND BARBER SHOPS, AS WELL AS SELF-EMPLOYED HAIR PROFESSIONALS, ALL AGED 30 OR UNDER AND WORKING IN THE UK AND IRELAND

NEW!

THE SALON STYLIST

For a young hair professional demonstrating stand-out skills behind the chair

THE EDITORIAL STYLIST For a young hair professional turning heads on set

THE ENTREPRENEUR

For a young hair professional who has created a successful and resilient salon or barber shop business

THE VISIONARY

For a young hair professional pushing creative boundaries

THE RISING STAR

For a young salon assistant who is enthusiastic, hard-working, and fast improving

THE ONE TO WATCH

For a young hair professional excelling in multiple disciplines and destined for greatness

THE IT LIST 2022 IS EXCLUSIVELY SPONSORED BY

FOR FULL CATEGORY DETAILS, COMPETITION RULES AND HOW TO ENTER VISIT CREATIVEHEADMAG.COM/THEITLIST

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20/04/2022 14:26

HUB

This is the Salon Smart HUB – the business support network for salon and barber shop hair professionals. Powered by Creative HEAD in exclusive partnership with L’Oréal Professionnel Paris and Treatwell.

Over on the HUB we drop new content every month that aims to inform, inspire, and educate. Including…

Video talks Panel debates Reports Articles Podcasts And more!

Consider Salon Smart HUB as the business adviser you always wanted, for FREE and available 24/7!

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CREATIVE HEAD IRELAND

21/04/2022 15:41

AVAILABLE NOW ON THE HUB

1.

Let’s talk salon culture! Explore how a few small changes can make a big difference to your work environment, and make sure you’re equipped for future salon scenarios

3.

2.

Could Metal Detox be the answer to your colour nightmares? Discover why this in-salon treatment is used and loved by thousands of hairdressers

F**ked up but fixed it! Sara Rigby-Holmes gets frank about LIV E a mistake she’s made in business and how she rectified it, in our new HUB series

+ NOW

SIGN UP

IT’S

QUICK SIMPLE

FREE

RECEIVE MONTHLY CONTENT ALERTS DIRECT TO YOUR INBOX

creativeheadmag.com/salonsmart/hub CREATIVE HEAD IRELAND

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21/04/2022 15:42

SELF/STYLED SUNDAYS

LEARN NEW SKILLS. MAKE MORE MONEY. EDUCATION AND EMPOWERMENT FOR INDEPENDENT STYLISTS PROBLEM?

I STRUGGLE TO KEEP UP WITH THE LATEST PRODUCTS AND TECHNIQUES AND DON’T KNOW WHERE TO LOOK FOR GUIDANCE

SOLUTION!

SELF/STYLED SUNDAYS HAS FREE EDUCATION BEAMED DIRECTLY TO YOUR SCREEN! ON 29 MAY WE’LL HAVE BRAND NEW LAUNCHES AND SERVICE IDEAS, PRACTICAL DEMONSTRATIONS AND ADVICE ON REACHING OUT TO INFLUENCERS

READ ALL ABOUT IT AT creativeheadmag.com/selfstyled-sundays 054-055_SSSundays.indd 1

20/04/2022 14:44

NEXT EVENT: SUNDAY 29 MAY, FROM 10AM LOCATION: ONLINE, WHEREVER SUITS YOU COST: ABSOLUTELY FREE

ELEVATE WITH EXTENSIONS

Adam Wright shares how adding a Great Lengths extensions service to your menu can elevate your business and increase revenue.

IMPACTFUL PLACEMENT

Fast, simple and strategic colour placement to enhance cuts and get creative looks in half the time, led by colour supremo Frazer Wallace.

FREE TO JOIN

INFLUENCER MARKETING

Learn key dos and don’ts and industry etiquette in this peek behind the curtain at the world of influencers, with Katie Braden.

GET GLAZING WITH SHINEFINITY

Be prepared for the brilliance of Shinefinity, featuring fresh, beautiful and bold glazed results from James Earnshaw.

We’re here for the freelance community.

Register for FREE and join us live on Zoom on 29 May

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Tune in LIVE for an exclusive discount from Aston & Fincher at the end of the Masterclasses!

20/04/2022 14:44

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CREATIVE HEAD IRELAND

20/04/2022 15:50

FORWARD THINKING

ENJOY DROGHEDA-BASED DAVID MURRAY’S FLAIR FOR ACCESSIBLE AVANT-GARDE SHAPES THAT DOUBLE AS DIRECTIONAL YET EASY-TO-WEAR STYLES CLIENTS WILL LOVE, AMPLIFIED BY KATRINA KELLY’S ARTFUL COLOUR PHOTOGRAPHY BY JAMIE BLANSHARD CREATIVE HEAD IRELAND

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20/04/2022 15:51

CREATIVE HEAD IRELAND

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CUT AND STYLING David Murray. COLOUR Katrina Kelly. PRODUCTS JOICO. MAKE-UP Katie Moore. STYLING Ellen Spiller. MODELS Desislava Bogdanova, Maisie Jane Daniels.

THESalon LAST WORD ON… pricing Image courtesy of Angele Kamp for Unsplash

THE COST OF JUST ABOUT EVERYTHING IS ON THE INCREASE. IS YOUR PRICING STRATEGY STRONG ENOUGH, OR IS IT TIME TO ADJUST?

LIFE FOR SALON owners was already tough post-pandemic.

And thanks to energy price increases, it’s not getting easier.

Add to that the fact that 75 per cent of Brits now visit their high street fewer than five times a month, and it’s time to start thinking hard about the income flowing in. It might be time to re-evaluate your prices.

Not everyone has the same business model, consumers, or profit strategies, but there is some common ground to consider for anyone charging for services. “Value is the most essential thing about pricing,” Chop Chop London’s Kaye Sotomi argues, adding that pricing is not logical, but magical. It’s what someone will be willing to pay for the experience you offer. He points to skincare brand The Ordinary, which has stripped back packaging and provides specific, single active ingredient-led products. “The value is based on what consumers want, not what we want, right?

We have to understand that.”

“Sometimes we have to discard our preconceptions when it comes to pricing and almost start from a blank canvas,” says Simon Harris of Mysalonmanager. “We get a bit bogged down with prices we have always charged, what the competition is charging, and what our staff think we should charge.” He believes pricing should be based on four factors: environment, location, monthly fixed overheads and percentage of retained clients.

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Looking to improve profit? Then focus on strategic pricing.

You need to analyse your actual charge rate per hour. “Your charge rate per hour must give you a comfortable profit margin after paying wages, stock and fixed overheads such as rent, rates, utilities and so on,” explains Simon. “Then all your prices should be as near to that desired hourly rate as possible. Then add on an additional cost of product.”

You can also look to increase the prices of your most popular services, as Simon argues that you should also increase selectively rather than across the board. He also suggests ensuring that within your salon you have at least three tiers in your price structure. And minimise the gap between wet cuts, and cut and finish. “After all, the real value of the visit is the cut,” he adds.

It’s time to look at ways of pricing based on the new landscape of increased working from home. We’re already seeing salons offer gender-free pricing and time-led prices.

How else could it change?

“Is it time to introduce dynamic, variable pricing?” asks Kaye. Look at Uber as an example. Want a ride at peak time when drivers are scarce? You’ll see surge pricing pushing that ride cost up. Look at your bookings – are there peak times when clients are fighting for slots that could be costed at a premium? Rising costs are disrupting your profits; it’s time to disrupt your traditional ideas on pricing.

CREATIVE HEAD IRELAND

21/04/2022 11:43

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