Creative HEAD Ireland May/June 2023

Sparkswill fly

Our blondes are electric

Quickerthan aray

of light

All my bright tomorrows

There is something about blonde that is hard to resist. A lightness, a brightness that helps eyes to pop and highlights skin with a fresher frame. Are you ready for that spark of love?

All of the lights…

Those bright sparks will be heading your way, searching out the very best and utterly bespoke blonde finishes. They want blonde that is cared for, radiant with beautiful condition, tailored to them. And with nearly half of all salon colouring services revolving around blonde, this is a serious business.

In partnership with Wella Professionals to mark the launch of the new BlondorPlex Cream Toners – a capsule collection of blonde perfectors that transform tones in just five minutes – Creative HEAD invited blonde goddesses Christel BarronHough and Daisy Goord out to play. Could there have been a more perfect pair? Founder of the colour specialist salon brand Stil, Christel excels at beautiful colour with a hint of the unexpected. Alongside her was social media sensation Daisy, princess of all things pale and platinum. This was a shoot to dive deep into the nuances of light, depth, tone, finish, to experiment with the electric possibilities of tailored toning. Welcome to the bright side…

…all of the lights

A Creative HEAD shoot in partnership with Wella Professionals

PHOTOGRAPHY Alex Barron-Hough

HAIR COLOUR Christel Barron-Hough and Daisy Goord for Wella Professionals

HAIR STYLING Ryan Humpage and Angelo Vallillo

ASSISTED BY Scott Evans, Daisy Hewitt and Kirsty McNicoll, Wella Professionals

MAKE�UP Wendy Turner at Frank Agency

FASHION Maria Angelova at Stella Creative Artists

PHOTOGRAPHY ASSISTANTS Matthew Lloyd and Ken Street

REPORTAGE PHOTOGRAPHY Kinga Gurba and Leo Hoang

MODELS Leah Gibby, Filiz Gunther at Zone, Jess Hope at Nevs, Emelle Smith at Base

PRODUCTION The Creative Partnerships Team at Creative HEAD

SHOT AT Iris Studios

FULL CREDITS AT creativeheadmag.com

Lightest Pearl

Blonde is always coveted, but this paler pearled tone has something of the exclusive to it. It’s pure and clean, finding that ideal balance. The tone hits just the right note of neutral, and when the light strikes? It will reflect and refract that light back to the eye of the beholder. It’s brighter, it sparkles.

“It’s that perfect sort of blonde. It hits the light, it’s always so bright. You don’t lose brightness in any lighting…”

DAISY GOORD

Sienna Beige

A delicate touch of rosehued sienna beige becomes altogether more enticing, a playful smile within a nude foundation that offers something unexpected. It’s a lustre you’ll lust for…

“Sienna Beige is perfect on blondes who want to see an iridescent tone”

CHRISTEL BARRON-HOUGH

Crystal Vanilla

Delectable and delicious, this milky shade is (soft) serving us a clean cream of vanilla. There’s a delicate gold that elevates this tone, delivering a shimmer of warmth that’s refined and radiant.

“Crystal Vanilla is very much in fashion. This season it’s taken on a vanilla crème brûlée tone”

CHRISTEL BARRON-HOUGH

Pale Silver

Silver is always sought out by those wanting the futuristic, the forward facing. It sparkles with the icy promise of a good time yet to be had, and there’s a little danger with this silver bullet of brilliance – everyone’s eyes will be blinded by this blonde’s beauty. This is a cool, fresh finish that will dance under the spotlight…

“This look is timeless, whatever the style”

DAISY GOORD

Can’tfght the moonligh t

Illumination is inspiration. Every decade has its own blonde icon, its own relationship with a shade of light that speaks to the times. We hear the cries of “blonde is back”, but does it ever really leave? This is a palette that saturates popular culture, and our burning love for blonde speaks to the need for the brighter, the bolder. It's a burst of energy that delivers the dopamine we need, the hit of happy. Blonde isn’t just a choice, it’s a statement, a lifestyle, an everlasting love affair.

I love things to be quite feminine, iridescent, multi-tonal and, when I work with a blonde, that’s exactly what I can create using different tones. It’s endless”

CHRISTEL BARRON-HOUGH

“I have naturally very dark hair, but I always stay blonde. It’s a colour that makes you feel bright, it makes you feel light and, for me, it’s just my personality!”

DAISY GOORD

Christel Barron-Hough

Daisy Goord

FULL BEAM CREAM

Make beautiful blonde fantasies come true in a flash, with the new BlondorPlex Cream Toners from Wella Professionals

Iconic, memorable, show-stopping – these words are synonymous with the world’s most famous and fabulous blondes and, aside from serving major inspiration, blondes are serious business, delivering you the best colour money-maker.

Whatever a client wants – from a stage-ready Monroe bright to a classic Blake Lively dark honey hue – they need the right toner. Enter BlondorPlex Cream Toners from Wella Professionals, your perfect bond-building pairing for the most beautiful blondes. Use BlondorPlex’s capsule collection of four shades and an innovative booster for ultra-cool neutralisation to perfect any blonde, all the way from icy coolness to more neutral, bright and biscuity tones.   Suitable for all hair textures and after all lightening services,

BlondorPlex Cream Toners work in just five minutes, meaning you can forget about unwanted warmth or brassiness in a flash. Broken blondes aren’t allowed either. With BlondorPlex’s PLEX technology, think realigned hair cuticles, high shine and up to 90 per cent less hair breakage.* Its low ammonia content works to banish brass so there’s no cheap cover-up. You’ll only be seeing strong, clean blondes from root to end.

Mix on a 1:2 ratio with Welloxon Perfect Pastel 1.9% in the bottle applicator, or 1:3 for a softer result. Grab the bottle applicator to whip through that service or apply with bowl and brush for a more saturated effect, the choice is yours. And with a compact shade range, this is the perfect product for freelancers with an eye on space.

Great for a golden beige, this is perfect for all levels and delivers a deliciously creamy blonde.

For cool cats after a moon-bright blonde hue, this eradicates yellow and pale-yellow underlying pigments.

This offers a more intense, cool blonde by the neutralisation of orange. The result is icier if the underlying pigment is lighter.

All done in just five minutes, BlondorPlex Cream Toners offer a super-express service that delivers dazzling results. Its creamy consistency allows for a swift application and an easy rinse, which is good news for your salon’s water and energy bills, the planet, and your precious styling time. Clients are sure to love the speedy service too, there’ll be no more stiff necks at the backwash, only bright smiles for these bond-built, beautiful blondes on high beam. Want to know how to keep them coming back? Let’s shine a light...

/36 CRYSTAL VANILLA

/16 LIGHTEST PEARL

/96 SIENNA BEIGE  Sienna Beige works on all underlying pigments for neutralisation to achieve a rose blonde tone

/81 PALE SILVER

/86 ULTRA COOL BOOSTER Mix it with another shade to eradicate unwelcome warmth or brassiness. It’s a strong superhero – too intense to use on its own!

THE GUIDE TO BITE-SIZED BLONDES

Stop blonde maintenance being a bore for busy clients and boost frequency of visits with the Blonde Life Cycle by Wella Professionals

Going blonde can be a transformative experience for clients, with bolder, brighter hues a sure-fire way to elevate the mood and bolster confidence. But maintenance can be off-putting, so that’s why Wella Professionals has devised the Blonde Life Cycle, there to help make lightening services more bite-sized and easy-to-understand for clients. It’s a practical way to structure your services that’s more digestible for your guest while increasing their salon visits.

SPEED BLEACH & TONE

ULTRA BLONDE

Bleach & Tone

FOUR-MONTH CYCLE

APPOINTMENT ONE

Full head lightening service, root service and cleansing mid lengths to ends, including toning service.

APPOINTMENT FOUR

Three weeks later, toner top-up and treatment.

CORRECTIVE BLONDING

APPOINTMENT THREE

Six weeks on from initial appointment, root touch-up and toning service.

APPOINTMENT TWO

Three weeks later, toner top-up and treatment.

ULTRA HOME CARE

Great blondes aren’t just made in the salon, the good work should continue at home. Blonde clients need aftercare products that repair and moisturise, or they won’t sparkle. Make them happier right through their colour life cycle by advising on the best homecare regime with the Ultra Home Care Range from Wella Professionals. Hold a consultation during their first appointment to understand their homecare habits, then prescribe the perfect solution.

ULTRA LIGHTS

Partial Lightening

SIX-MONTH CYCLE

APPOINTMENT ONE

Full head foil or balayage application with a toning and treatment service.

TRANSFORMATIVE BALAYAGE

APPOINTMENT FOUR

End with a toning and treatment service.

APPOINTMENT THREE

Eight weeks after the initial appointment, do a blonding top up, half head or face-frame and T-section application

APPOINTMENT TWO

Four weeks later, top things up with a toner and treatment.

HIGH-IMPACT FOILING

EDITOR’S LETTER 28

it it it it it it it it it it it it it it it it it it it it it it it it it it it it it it it it it it it it it it it it it it it it it it it it it it it it it it it it it it it it it it it it it it it it it it it it it it it it it it it it it it it it it it it it it it it it it it it it it it it it it it it it it it it it it it it it it it it it it it it it it it it it it it it it it it it it it it it it it it it it it it it it it it it it it LIST LIST LIST LIST LIST LIST LIST LIST LIST LIST LIST LIST LIST LIST LIST LIST LIST LIST LIST LIST LIST LIST LIST LIST LIST LIST LIST LIST LIST LIST LIST LIST LIST LIST LIST LIST LIST LIST LIST LIST LIST LIST LIST LIST LIST LIST LIST LIST LIST LIST LIST LIST LIST LIST LIST LIST LIST LIST LIST LIST LIST LIST LIST LIST LIST LIST LIST LIST LIST LIST LIST LIST LIST LIST LIST LIST LIST LIST LIST LIST LIST LIST LIST LIST LIST LIST LIST LIST LIST LIST LIST LIST LIST LIST LIST LIST LIST LIST LIST LIST LIST LIST LIST LIST LIST LIST LIST LIST LIST LIST LIST LIST LIST LIST LIST LIST LIST LIST LIST LIST LIST LIST LIST LIST LIST LIST LIST LIST LIST LIST LIST LIST 40

JOIN US!

There’s always a concern that putting green actions into high gear will be matched with an equally high bill. Right now, with the cost of doing business seemingly ever on the uptick, can salons and barber shops also afford the cost of making their spaces and practices as sustainable as possible? Our special from page 34 illustrates that it doesn’t always need to be expensive to make a conscious difference. From small steps to larger changes, we have a host of ideas and inspirations to consider. We’re also celebrating the business brilliance we witnessed at Salon Smart London in this issue, as mental health, wellbeing and workplace culture came to the fore, alongside recruitment, consultation and education. Want to get the lowdown on all the excellence that was shared from the stage? Turn to page 48. And don’t forget, the clock is now ticking on those Most Wanted and It List award entries. The deadline is 22 May – I cannot wait to see what business (and creative) brilliance YOU have to share, too!

May is here, which means the MWIT23 deadline is looming! Time to proofread your PDFs, play back your videos and double check everything’s in order before submitting your Most Wanted and It List entries by midnight on 22 May And if you haven’t yet chosen your categories, turn to page 40 for full lists. Recently Salon Smart delivered an inspiring day of business advice and real-life stories, read about it on page 48. And calling all freelancers! Creative HEAD’s virtual event, SELF/ STYLED Sundays, will be streaming to a screen near you, on Sunday 4 June. Tune in from 10am to watch artists including Claire Chell for Überliss, Daisy Goord for Wella Professionals, and Abbey Jarrold for Indola, showcase powerful products and signature techniques.

creativeheadmag.com/events

WHAT’S INSIDE

SUSTAINABILITY

Seven steps you can take to be more sustainable, as well as the experiences of some green heroes

ON THE COVER

Hair colour by Christel Barron-Hough and Daisy Goord for Wella Professionals. Hair styling by Ryan Humpage and Angelo Vallillo. Photography by Alex Barron-Hough. For more credits see the cover section

SALON SMART LONDON

From recruitment and education to wellbeing and workplace culture, see what the stars of the stage had to share

EDITORIAL DIRECTOR

AMANDA NOTTAGE

DEPUTY EDITOR

ANNIE MAY BYRNE NOONAN

ART DIRECTOR

NICK JABBAL

CHIEF SUB EDITOR

ADAM WOOD

DIGITAL DESIGNER EVA VESTMANN

DIGITAL AND SOCIAL MEDIA ASSISTANT

AOIFE CONNELL

DIGITAL AND SOCIAL MEDIA EDITOR

KELSEY DRING

LAST WORD

We’ve got the lowdown on model casting to ensure your work has the right look

COMMERCIAL DIRECTOR

LAURA TUCKER

CREATIVE PARTNERSHIPS MANAGER

JENNY BROOKS

CREATIVE PARTNERSHIPS DIRECTOR

JOANNA ANDERSEN

PUBLISHER

CATHERINE HANDCOCK

IN THE KNOW

A SELECTION OF THE ESSENTIALS

Online Voucher Scheme expands

Salons that have already bene tted from the Trading Online Voucher Scheme can can now apply for a second voucher. For those new to the scheme, and not feeling that hot on digital sales, the Trading Online Voucher scheme is available through Local Enterprise Of ces to help small businesses develop or enhance their ability to trade online. Qualifying businesses can apply for funding up to a maximum value of 50 per cent of eligible expenditure (exclusive of VAT), up to a maximum of €2,500. For more details, visit localenterprise.ie

BOOK IT! FOIL IT WITH JACK HOWARD

ENJOY A MASTERCLASS on lightening darker bases with balayage sensation and L’Oréal Professionnel Paris Artist, Jack Howard. The class takes place in London, but you can tune into the virtual broadcast on the L’Oréal Access education platform, and learn how to give darker-haired clients a stunning balayage finish that’s blended to perfection. Avoid high contrast or stripy colour with Jack’s signature enclosed application.

WHEN 16 May, online CONTACT lorealaccess.com

IHF JUNIOR STYLIST WINNERS REVEALED

THE IRISH HAIR FEDERATION (IHF) has revealed the winners of its Instagram-based Junior Stylist Challenge. Shannon Power of Divine Hair by Niamh Hayden in Waterford won Head Turning Colour, while Danielle O’Sullivan (Vanilla Hair Design, Carlow) scooped the Favourite Holiday win. Abi Moloney of Brown Sugar in Dublin came out on top for the Vogue Inspired category, and Ciara Harrington (Lynda Maher Hair Studio, Carlow), won the Get Texturising prize.

IHF Star Team 2024 applications launch soon! For updates follow @irishhairfed on Instagram

#SKPCollective unveiled

Amy O’Sullivan (Hair by Amy O’Sullivan, Drogheda) has won a place on the #SKPCollective, Schwarzkopf Professional’s digital in uencer scheme. See creativeheadmag.com for more

Struggling to unwind after a busy salon day is a common issue. Look to nature to help you relax and sleep better with RELAX Full Spectrum CBD Oil from Emerald Farm. County Wicklow grown and produced, take once a day under the tongue when needed or before bed – your one-step chill solution is closer to home than you thought!

€35; emeraldfarmcbd.ie

Shannon Power’s winning look

Ciara Harrington’s winning look

Emma Marcey Collins from Odd in Limerick, 2022 L’Oréal Colour Trophy winner

Robert Chambers celebrates 50 years

PRESTIGIOUS SALON brand Robert Chambers has marked its 50th birthday and its partnership with Wella Professionals with an event at its iconic Grafton Street salon in Dublin. VIPs were welcomed by Robert, his daughter and the group’s artistic director Tamar, and his son and style director, Athos. Guests included model and influencer Holly Carpenter, model Orla Quinn and stylist Cathy O’Connor. Attendees were treated to canapés and bubbly to celebrate the salon’s success.

Great Lengths reveals GLammies winners

Laura Francis at Hession Hairdressing in Clontarf and Urban Hair’s Brooklyn Scargill are the big winners at this year’s Great Lengths gala event, The GLammies. TV and radio presenter Brian Dowling hosted more than 100 of Ireland’s top hair extensions experts who gathered at Dublin’s Medley to celebrate the very best in the sector. The awards comprised six creative categories and two business categories, including the coveted Great Lengths Trophy for Extension Excellence, which was awarded to Laura Francis for her outstanding body of work as a Great Lengths certified stylist. Brooklyn Scargill took home both the Enviable Volume and the Captivating Colour trophies. Dublin salon owner Linda Thornton of Lynda T Hairdressing was also named as one of the Great Lengths Masters for 2023. For all the winners, visit creativeheadmag.com/ireland

Party plans for Cut & Sew

BARBERING SUPERSTAR Leah Hayden Cassidy is leading a 10th birthday celebration for Cut & Sew Barbers at the Sugar Club in Dublin on 28 May. Alongside Cut & Sew founder Sean Bryan, she will host a 30-strong line up of barbers including Ryan Cullen, Steven Barnes and Marie Ransford, showcasing their talents across the day, followed by an after party. That will include a DJ, a documentary screening and a pop-up shop, alongside a panel talk of industry experts. An after-after party will then follow in Pygmalion. While the day event is sold out, tickets are still available to the after party with panel talk. Search ‘Cut+Sew’ on eventbrite.ie

Everybody’s talking about… the #MWIT23 deadline!

The murmurs around the 2023 Most Wanted and It List Awards are rising to a loud hum as the submission deadline of midnight on 22 May looms. The celebrated awards shine a light on inspirational salon and barber shop owners and employees, freelancers, session stylists, innovators and colourists, and has pared back its entry process this year, allowing for nominees to include more detail about the projects and career highlights they want to focus on. There’s also more scope for video submissions as well as written ones. It’s easier than ever to enter, via a simple upload form, so put yourself out there, have a go – or you’ll never know! Visit creativeheadmag.com/awards

Robert and Tamar Ch ambers with Max Amen of Wella Professionals

Leah Hayden Cassidy

Sean Bryan

Linda Thornton

Brian Dowling and model Sophie Anderton

Brooklyn Scargill

Laura Francis, Brian and Joscelin McCourt of HB Collective

Great things come in compact packages with OSiS by Schwarzkopf Professional. Its select yet intuitive collection of styling products are gender-inclusive and for all hair textures, styles and expressions.

RRP from €14.25

schwarzkopfpro.com

Metal Detox Professional High Protection

Cream has a lightweight texture and is easily absorbed, shielding against UV, oxidation, brushing and heat up to 230°C. It also delivers 72 hours of hydration while giving clients long-lasting control and de nition.

RRP €32.20

ie.lorealpartnershop.com

Do you have colour clients begging to be a pearl girl this summer? No problem, there are ve new pearl shades from Dia Light by L’Oréal Professional Paris, and a French Balayage Pearl technique to boost your skills.

In-salon service

lorealpartnershop.com/uk

BlondorPlex Cream

Toners from Wella Professionals consist of four dynamic shades and one innovative booster to perfect any blonde look in just ve minutes. Ideal for a cooler touch.

In-salon service

ie.wella.professionalstore.com

Can’t wait for summer? Clients can get the most out of their tan with Lusso Primer, which rebalances skin’s pH for the ideal canvas. A great extra retail idea, grab it from Gainfort!

RRP €24.60

gainfort.com

Today’s clients want rituals and experiences. Give them that yearned-for wellbeing boost with Eksperience, a-packed-with-minerals range from Revlon Professional that nourishes scalps, heads and hearts.

In-salon service; RRP from €27.60

revlonproshop.com

Repair hair in a ash with the new Ultimate Repair range from Wella Professionals, which rebuilds bonds and offers 99 per less breakage and hair that’s 12-times smoother! The hero is the Miracle Hair Rescue Leave-in Mist, which works in just 90 seconds.

RRP from €26

ie.wella.professionalstore.com

Harness the lauded power of bond building – but take it to the lashes this time with LASHBOND Building Serum from OLAPLEX. Think stronger, thicker, and healthier lashes and a hard stop to shedding, a brilliant additional revenue idea.

RRP €68

xpertprofessional.ie capitalhairandbeauty.ie

STOCK IT!

LAUNCHES AND INNOVATIONS READY TO HIT YOUR SALON SHELVES

The limited-edition ghd Sunsthetic collection for S/S23 takes inspiration from beautiful sunsets fused with personal style, encouraging you to channel the mood of the golden hour. Think a palette of contemporary metallics: bold bronze, sunkissed gold, re ned rose and tonal taupe.

RRP from €179 ghdhair.com

A real hard hitter, mix B3 Brazilian Bond Builder into any colour formulation and watch hair grow back with stronger bonds and vibrant longer-lasting colour –without extra processing time.

In-salon

service

savvyandshine.com

Colour shouldn’t just cover; it should revitalise too, and Redken’s new Color Gels Oils range promises super-duper hair rejuvenation, better condition, built-in shine and 100 per cent grey coverage.

In-salon service

redken.co.uk

ALFAPARF Milano Professional’s leavein products – Semi di Lino Diamond Extraordinary All-in-1 Fluid and Semi di Lino Nutritive Detangling Fluid – have been reformulated. They’re now vegan and offer heat protection to 230˚C.

All-in-1 RRP €15.75

Detangling RRP €14.50

xpertprofessional.ie

Topchic Zero from Goldwell offers reliable colour results with a sustainable edge; including a vegan formula that’s 94 per cent derived from natural ingredients.

In-salon service

trinitysalonpartners.ie

COLOUR VISION

Guess what’s back? It’s Wella TrendVision Award!

Open to salon-based stylists and independents across the UK and Ireland, Wella TrendVision Award is back and better than ever for 2023! Categories are open for entry and have received a shake-up, including the new Colour Visionary and Craft Visionary categories. Editorial Look has been updated, while up-and-coming talent will get a look-in via the student category XPOSURE Creative Colour. Stylists have until 9 June to submit their entries. Successful entrants will go straight through to the UK & Ireland Final, which takes place on 25 September at iconic London venue, Magazine. All categories will be represented and finalists will get the chance to show off their skills in a thrilling live setting. The clock is ticking, where’s your application?

To find out more about the Wella TrendVision Award, visit wella.co.uk/trendvision

THE COLOUR CLINIC IS OPEN…

“BlondorPlex Cream Toners are what we’ve been waiting for! With the use of a bottle applicator it is quick to apply, and the development time is only five minutes. In the salon it is an excellent and express way of creating an expensive, glossy-looking blonde. There are four beautiful shades and a booster for powerful neutralisation. When a client is in need of a quick refresh, this is an ideal product to use to just freshen up blondes and remove any unwanted warm tones, making it a great in-between service.”

Wella Professionals has much to shout about this summer; there’s a toning revolution and applications are open for its agenda-setting hairdressing competition...

Hair by Robert Eaton

Every issue we speak to a Wella Professionals colour expert about a key challenge and how to overcome it. James Earnshaw, Wella Professionals UK and Ireland digital colour ambassador (@jhair_stylist) explains how you can offer fast refreshes in the salon with BlondorPlex

WHY I’M WELLA

My long-standing love affair with Wella Professionals began early in my career. I was immediately impressed by the quality and effectiveness of its products, and in a short space of time, I was completely converted. My trust in Wella Professionals has only grown stronger and stronger over the years.

“I really love the product innovation and education. It’s always developing and re ning its products to meet the evolving needs of our industry, and the education is top class! Speak to any member of the Wella family and the standard of education and support will be top of the list.

“I’m honoured that every day I get to be a part of the Wella family by educating, mentoring and guiding hairdressers from all around the world. I choose Wella because I believe it’s the greatest professional hair colour and care brand in the world.”

I love the new BlondorPlex Cream Toners because it is a compact shade range and works so fast. Being able to tone in just ve minutes is huge. For many stylists who are fully booked and busy, it’s a game-changer.”

DAISY GOORD, WELLA HAIR UKI DIGITAL CRAFT EXPERT @DAISY_GOORD

ANDREW DUNNE, WELLA PROFESSIONALS GLOBAL HAIR COMMUNITY AMBASSADOR  @HAIRBYMANE

SUBSCRIBE NOW TO CREATIVE HEAD

AND RECEIVE A SELECTION OF PRODUCTS FROM THE OSIS COLLECTION FROM SCHWARZKOPF PROFESSIONAL, WORTH MORE THAN

€60*

Be one of the rst 10 new subscribers to Creative HEAD and you’ll receive four products from across the six OSiS ranges from Schwarzkopf Professional, worth more than €60.

OSiS, Schwarzkopf Professional’s core styling range, has been revamped to embrace self-expression and styling. With new design and new packaging fused with the same outstanding performance, OSiS provides a collection of products that empower creativity through hair.

Already a Creative HEAD subscriber? Then we’ve got something for you too! One lucky subscriber will win the full range, worth more than €400.

For the full OSiS product portfolio, diverse new looks and styling know-how, visit schwarzkopfpro.com/osis

*For the rst 10 new subscribers to sign up between 1 May and 30 June 2023.

Product selection by Schwarzkopf Professional, subject to availability, no cash equivalent will be offered.

EXPRESS yourself

We all have a hair story, and a beauty attitude as unique as our DNA. From the rush of the salon floor to the busy streets; hair is a rainbow of colours and textures, but poor styling can let heads down and crush creative expression.

OSiS, the cleverly revamped range by Schwarzkopf Professional, brings an inclusive and intuitive styling experience

to the table. Innovations mean top-level results in salon and at home, with a reliable formula loved by stylists and clients for more than 20 years.

OSiS is about self-expression, curated styling and trusted performance. Whatever your hair type or texture, your unique style creation takes centre stage…

THE POWER of individuality

Heads shouldn’t be typecast; OSiS lets individual style and expression shine. Its new-look packaging also empowers, making styling a more inclusive experience for all

Clients are individuals, not numbers. Styling on a headby-head basis, the new OSiS assortment helps unleash an independent personality and free spirit. From rock‘n’roll messy to sartorially sleek; it does it all with a unique difference; the individual is the missing ingredient.

The same goes for the new-look fully recyclable packaging; everyone can easily choose the right product for them.

Contrasting colours differentiate between products and are relevant to all genders. Its pared-down look and modern matte finish is a sure-fire salon shelf conversation starter, expect a boost in sales from style and styling conscious clients too.

A product and packaging refresh ready to take salons by storm, clients will love the individual expression it offers, while stylists can rely on the same iconic performance.

A COLLECTION FOR EVERY EXPRESSION

An innovative formula that’s sure to please, in six ranges to suit diverse hair types and textures, the relaunched OSiS assortment means unique creations for unique heads. No person is a product; but these will surely help them tell their story

Smooth & Shine

The hero: OSiS Flatliner

This provides heat protection up to 230°C, and is designed for daily use of heated hair appliances.

Volume & Body

The hero: OSiS Grip

An extra stronghold mousse for use on damp hair, it keeps even coarse hair in its place.

Curls & Waves

The hero: OSiS Bounty Balm

This rich curl cream enhances curls by reducing frizz, while adding shine. It tames straight hair too.

Texture

The hero: OSiS Dust It

A mattifying hair powder, use Dust It on dry hair for invincible, natural-looking matt volume.

Hold

The hero: OSiS Elastic

This medium-hold hairspray for dry hair gives the right balance between workability and style maintenance.

2nd Day

The hero: OSiS Refresh Dust

A bodifying dry shampoo, Refresh Dust combats greasiness to give new life to any style.

LEARNING CURVE

Bound by a philosophy of education, OSiS by Schwarzkopf Professional promises successful styling –leaving clients happy in the chair and at home

Not just an inclusive brand with a proven track-record, OSiS believes in education and helping hairdressers become the best stylists they can be. Diversity, inclusivity, individuality, reliability, performance. The new OSiS assortment stands for it all, but a client’s desired hair style will only come to life in your trained hands. It’s not enough to stock for success, you must

style for it too. Luckily, OSiS offers both. Make your styling skills and techniques match up by turning to the ASK Education eAcademy, Schwarzkopf Professional's free online training solution portal schwarzkopfpro.com/eacademy

For a hands-on insight, visit schwarzkopfpro.com/askseminars to look for dedicated seminars that teach the latest looks.

The revamped OSiS assortment is available from May 2023. Visit schwarzkopfpro.com/osis to find out more

@schwarzkopfprouk

Blonde

AMBITIONS

Creating dazzling blondes is as easy as one, two, three with Wella Studio’s three new advanced level courses, powered by the best techniques in the game…

The golden halo and the ‘eyes-on-me’ client con dence that going blonde brings… The avalanche of bookings all begging to go lighter in time for summer… Blonde is big business for salons and freelancers alike, and makes up a third of all client colour appointments. But are you 100 per cent sure you meet your clients’ standards when it comes to lightening and brightening?

A hands-on attitude with a scalp bleach will only get you so far. These days, clients demand greater technical sophistication, whether that’s subtle colour effects or show-stopping nishes. Want help to ensure you can deliver all that and more, every time? You need Wella Studio Education! There are three new blonde courses to guarantee you bring your A-game to every blonde challenge. And you know that rst-grade blondes require rst-rate colour products. In all three courses, you’ll get the chance to use Wella Professionals’ latest innovation, BlondorPlex Cream Toners, which build back stronger, cleaner blondes without unwanted warmth or brassiness in just ve minutes. Want to cover all blonde bases? Buy all three courses together as the specialist programme and save 20 per cent. It’s time to book out your diary and build your blonde knowledge.

Start strong Blonde Expert Part 1

Becoming a blonde master is a journey. Start by getting blonde-confident, achieving the perfect lift, and building an understanding of the right product for the job. A blonde is only as beautiful as its final tone; luckily this course includes an in-depth practical workshop to give you just that. You’ll also get to grips with when and how to use Wella Professionals’ premier blonde tools Blondor or Koleston Perfect Special Blonde.

LEVEL Advanced

PRICE €220

DUBLIN 24 July, 19 September

Take it next-level Blonde Expert Part 2

Going blonde isn’t easy. The second step in this trio of blonde courses helps you manage more challenging briefs with an easy confidence and a focus on clientcare. Get hands-on with more advanced lightening trends including platinum card foiling and learn how to avoid bleeding and shifting natural depth. There’s also a root melt workshop and a hands-on practical with a life model. Take the next step in your journey to blonde specialist.

LEVEL Advanced

PRICE €220

DUBLIN 25 July, 20 September

Live Lounge:

Ultra Blondes

Hungry for even more inspiration? Head to Live Lounge: Ultra Blondes, where you can meet the Wella Studio Education team and get up-close-and-personal with the new Ultra Blonde Collection and the fab four lightening techniques and formulas behind it. Expect live demonstrations, high-energy catwalk model shows, and a deeper introduction to the new BlondorPlex Cream Toners.

WHEN 6pm to 8.30pm, 22 May

PRICE €50

LOCATION Wella Studio Dublin

Third time’s a charm Lights & Tone

Take your skills multi-dimensional with the final course of the trilogy! Go beyond the surface to construct clever placements and perfect application of foil highlights. Wave away fears around tricky foiling and intricate babylights techniques. This course will also explore different toning scenarios, help you understand transformative toning, and get the inside scoop with Wella Professionals’ hero formulas to take your blondes to the big leagues.

LEVEL Advanced PRICE €220

DUBLIN 22 August

For more on these and any Wella Studio education course, download the Wella Education Book 2023 at wella.co.uk/educationbook

For more information and to book via your studio contact wellastudiodublin@wella.com, 01 416 0900

@wellaprofessionalsuki

What does an award really do for a hairdresser?

Being a winner can take your career stratospheric, and there’s one UK and Ireland hairdressing competition with serious clout. We’re talking tip-top networking, international exposure, best-in-class education and unrivalled glamour… Wella TrendVision Award!

Featuring four new and updated categories for 2023, it’s time to show off your boundarydefying skills. This year there are two new categories: Colour Visionary and Style Visionary, while the Editorial Look has been revamped to become live! Students can showcase their creativity in the XPOSURE Creative Colour category. Where you cut and colour from doesn’t matter, but creativity and skills do. That’s why TrendVision Award is open to stylists of all levels, employed or freelancer, it’s even open to those working for non-Wella salons. The key ingredient here is talent!

MAKE YOUR ENTRY COUNT

Simply complete an entry form on the TrendVision Award website and share images or a transformation Reel of your entry look on Instagram – that’s all there is to it!

Successful applicants from the Photographic stage will go straight through to the final, where hairdressing is taken to the next level.

Brace yourself for a hair-raising experience, as you witness the crowning of the winners and are treated to exclusive, show-stopping hair performances by industry icons. Get ready to be inspired!

Winning a TrendVision Award is so much more than just getting a trophy. We’re talking education vouchers, lifelong connections and, best of all, TrendVision Award winners get a professional photoshoot combined with a mentoring session with Wella Professionals technical director, Robert Eaton!

And that may not be the end of the journey –International TrendVision Award could be next. Imagine that global level of exposure… what have you got to lose?

“Since entering TrendVision Award, my clients have gained even more confidence in me!”

Corey Sutcliffe

Jayson Gray

THE FACES

THE PEOPLE IN ACTION

What would Ger Hennessy do?

Can salon owners rely on just one revenue stream? Ger Hennessy of Ger Hennessy Hair Studio branched out into headpieces and hasn’t looked back…

I ALWAYS GO with my gut when making decisions. When I walked into Le Chapeau to hire a headpiece and the lady told me she was selling the business, I thought ‘maybe this could work’! I bought the business from her and opened a headpiece boutique above our hair salon in 2012.

It’s a great addition to our salon as it’s a nice and private area across the top floor of the building. All our headpieces can be hired or bought, and we order stock for all seasons. We can also customise any piece by adding feathers, beads, or flowers to match the client’s outfit. I feel that having an extra business within the salon adds interest, and this helps to put us on the map even more. We’re lucky as we have the space for our headpieces business and that, of course, adds extra revenue for the salon.

@gerhennessykilworth

WHAT MADE ME STEPHANIE MAYER, H BY

GARETH B

@the_sober_colourist

I’m a recovering alcoholic and drug addict. Addiction was my way of coping with life’s troubles. The pressure of being a single parent and later running a salon became more than I could cope with. At one stage I was drinking two bottles of wine a night and taking a cocktail of drugs to get me through the day. I struggled like this for a while before I had to make a decision to close my salon. After a spectacular bender I reached rock bottom, and I made the decision to start a 12-step programme. Initially I was terri ed and ready to burst into tears if anyone looked at me. Then I found

a sponsor who took me on one of my greatest journeys of self-discovery. She helped me work through old traumas and to deal with all my guilt and shame. I had to go back to the people whom I had hurt and make it right with them. This was a seriously humbling experience. While rebuilding my life, the perfect job as a colour director came up. Celebrity stylist and friend Gareth Bromell reached out to me to head up his colour department at Harvey Nichols in Dundrum. Having a clear mind awoke my creativity. I dived deep into education and renewed my love of the craft. I felt I now had the tools to cope with life. The valuable life lessons that I’ve picked up have opened me up to being able to have honest and approachable conversations with my clients. Recovery has given me my life back with added sparkle. If you feel you are struggling with alcohol or substance abuse, please reach out.

I GET UP AT… 4.45am, I’m an early bird.

MY WORK WARDROBE CONSISTS OF… A lot of black.

MY JOB ENTAILS… Making people smile.

I GOT HERE BY… Hard work and planning.

MY DAY CONSISTS OF… Positive vibes, always.

MY FAVOURITE WORK TOOL IS… The ghd Helios hair dyer.

MY DAILY FUEL IS… A Monster energy drink and a Cadbury’s Snack Sandwich!

MY SPOTIFY PLAYLIST INCLUDES… A LOT of cheese!

I’M ALWAYS… Thinking and planning ahead.

WHEN I GET STRESSED I… Drive to the seaside.

WHEN I GET STUCK I… Think of these words Denzel Washington told students in the US: “Never fall back, fall forward”.

THE HABIT I NEED TO BREAK IS… Spending so long on my phone.

THE MISTAKE I LEARNT THE MOST FROM… Not everyone has your vision.

THE ADVICE I’M GLAD I IGNORED… Being told in school that I should not go into hairdressing.

MY INBOX LOOKS LIKE… Hair pictures – everywhere!

MY BIGGEST INDULGENCE IS… I’m absolutely obsessed with roast dinners.

AFTER WORK… My brain goes into overdrive.

I DECOMPRESS BY… Going for a walk and listening to music.

F*%ked up – but fixed it!

THE F*%K-UP

We almost bankrupted the business by attempting to buy a space that was way too big, way too soon! There was a commercial premises that came up that was ridiculously large and fire damaged, so it needed a lot of work and money put into it. We were blinded by a couple of things, but one was that we knew a competitor was looking at it too. Fortunately around the same time we decided to try a business coach. They said if we went through with this, they wouldn’t work with us because it was such a stupid decision!

THE FIX

We learnt a lot out of that experience. First, focus on your own thing and ignore what your competitors are doing; they’re kind of irrelevant and you have the best knowledge of your own situation. Second, when looking for units, imagine your perfect premises –then go and find that unit. Don’t make your dreams fit into a shop, find a shop that fits your dreams. Finally, this almost massive mistake led us to working with a business coach, who completely changed the way we saw our business and helped us so much.

A DAY IN THE LIFE OF SAMANTHA BYRNE, OWNER OF VANILLA HAIR DESIGN IN TULLOW, CO. CARLOW @SAMVANILLAHAIR

Murray McRae and Bridget Honan, owners of Stag salon, Edinburgh, @stagbarberco

the salon, Ballincollig

@thesaloncork

Jenna Kinsella and Claire Wallace – co-founders of Co. Cork’s the salon – had a mission when it came to refurb: deliver comfort, space and ve-star functional luxury to their clients. ‘Less is more’ became a mantra, with the duo making the decision to reduce the number of chairs.

“From the reception to the restrooms, it was paramount to use quality materials and textures to create a relaxed vibe,” explains Claire. “The colour green was always going to be featured and we had many discussions and colour swatch matching sessions as to which shade would work best.”

Richard Barry from Xpert Professional guided the pair through furniture choices, and it’s now the rst salon in Europe to house the Clark styling unit with oval mirrors from Pahi Barcelona. The rsts don’t stop there: it’s also the rst salon in Ireland to offer the brand’s Alum Wash unit, with an electric massage and leg rest that transforms into a spa bed. Styling chairs are from Kiela of Holland. The overall result is a future-proof design and a space that offers a relaxing client experience and an ergonomic work environment for staff.

THE PLACES

NEW SPACES, FRESH LOOKS AND LOCATIONS TO HELP YOU WORK BETTER

Be Sweet Café, Dublin

@thebesweetcafe

Looking for a destination of dreaminess for meetings in Dublin? Make like Kate Moss and try this whimsical cafe off Grafton Street for sweet treats and ’grammable moments.

The Dean Townhouse, Dublin

@thedeanirl

The Dean Dublin, considered one of the coolest hotels in the capital, is expanding with The Dean Townhouse boutique hotel featuring The Marshall Room, a dedicated event space.

FAMILY VALUES

A salon is only as reputable as the products it stocks and the services it provides. It needs to inspire its team and thrill its clients. Who you partner with is a choice that needs to be made carefully. Innovation, education, support are all important... but so too is the feeling you get when everything aligns. With show-stopping talent at all levels, the Allure Hairdressing team in County Mayo needed the perfect partner to take business to the next stage, one that would make them feel like part of the family and help them grow further. That partner is Wella Professionals.

THE PERFECT HOME

The Allure team won big at the latest IHF Awards; stylist Martha Galvin bagged the IHF Irish Hairdresser of the Year trophy while Tiegan Neary scooped IHF Irish Trainee Hairdresser of the Year. This has only added to previous victories, as Martha had already competed in six international hair championships, taking home three medals. And of course, brilliant talents need brilliant support.

Being part of the Wella Professionals family means sharing values that matter, like creating great hair that makes the client feel truly amazing. But mirror-beautiful manes are only made possible via colour and innovations that go the extra mile on performance. Only that will guarantee the client in the chair is beaming, certain to leave the salon happier and ready to return over and over!

Joining the Wella Professionals family will fuel Allure even further, helping the salon improve its services and client satisfaction, as they offer the highest-quality colour services by using the incredible Wella portfolio.

Be part of something special; discover how joining the Wella Professionals family can take your business to the next level, visit wella.com and allurehairdressing.ie

@wellaprofessionalsuki

A salon and the brands it uses must align, and the award-winning Allure Hairdressing is doing just that as a new member of the Wella Professionals family

“Top grade colour, fantastic education opportunities, and a world famous name, joining the Wella Professionals family means guaranteed performance and major brand recognition from clients who know they’ll be getting the best service possible. What’s not to be excited about!”

MARTHA GALVIN

ACCESS ALL AREAS:

Pearl Appeal with L’Oréal Professionnel Paris

The inside scoop on this season’s must-have colour technique, French Balayage, including ve sparkling new Dia Light pearl shades

BALAYAGE JUST GOT BETTER

Clients are ocking back to salons for the professional and emotional perks that can’t be replicated at home. Some clients want their hair to look healthier, some need to cover greys, others are simply seeking a summer mood booster. French Balayage, the ever-popular professional two-step blonding technique from L’Oréal Professionnel Paris, can do it all! As we edge closer into summer, one of the hottest hair colour trends of the season is ‘Pearl’, and it’s already blowing up on social with more than 110,000 posts under #pearlblonde so far!

L’Oréal Professionnel Paris has you covered, with a new twist on French Balayage – French Balayage Pearl! And by using its hero products Blond Studio and Dia Light you can meet your clients’ pearly balayage desires this season. Seven out 10 clients want to go blonde, and nearly half of them dream of shimmering, multi-tonal colour * It can only mean balayage, it can only mean L’Oréal Professionnel Paris. It’s time to go French!

LET’S BREAK IT DOWN

Clients love coming to the salon; help them achieve their pearly balayage dreams with French Balayage Pearl. In TWO EASY STEPS you can achieve a seamlessly blended and perfectly neutralised pearl look, ready for summer! Lighten with Blond Studio for STEP ONE; which boasts high performance, better hair condition and achieves personalised results across the blonde spectrum from caramel to platinum. For STEP TWO reach for Dia Light for a lift-free high-shine nish and UP TO 30 PER CENT MORE CONDITIONED HAIR ** Cuticles are sealed, hair bres are silky soft, leaving behind a seamless colour blend and balayage beautiful tone.

Five new Dia Light shades

Beige Iridescent Pearl

Cool Pearl

ASK THE EXPERT Harriet Stokes

“For a truly seamless and glossy result I always use Dia Light and Blond Studio. Together they are the perfect pair to personalise and enhance my French Balayage clients. The acidic technology of Dia Light ensures the best results for my client’s hair. For an even more beautiful and eye-catching look this season I’ll be using the new Dia Light Pearls.”

HARRIET STOKES, L’ORÉAL PRO GLOBAL ARTIST @HARRIET_STOKES

BALAYAGE EDUCATION BOOST

Get your balayage education fix at lorealaccess.com, your one stop resource full of free and in-person premium course options…

FRENCH BALAYAGE PEARL – HOW TO WITH HARRIET STOKES

L’Oréal Pro Global Artist Harriet Stokes shows how to create a French Balayage Pearl result, including placement when working with a fringe. Also learn about application choice and creating the best tonal result.

WHERE Online at L’Oréal Access COST Free

Scan the QR code for more details

ACADEMY: PAINT WITH PURPOSE WITH HARRIET STOKES

Paint in person with Harriet’s one day in-person balayage course. See Harriet display her freehand balayage technique and how to paint different hair types.

WHAT One-day practical course WHERE Dublin COST €325

Scan the QR code for more details

Want to know more about the amazing L’Oréal Professionnel Paris education services and show-stopping colour ranges? Register for free at lorealaccess.com

@lorealpro

TAKEITTO THELASHES

Hairbondshavebeentakencareof;nowmakewayfor lasheswithLASHBONDBuildingSerumfromOLAPLEX

Bond-building has saved hair health; but what about building back beautiful elsewhere? As haircare advisers, salons and stylists must recommend clients products to excite and disrupt. Relationships you’ve nurtured means your opinion counts on subjects beyond hair. You’ll know other matters that are on their mind, from skin issues to beauty concerns. Maybe you have the answer on your shelf in the salon…

There’s no doubt that bond-building has wowed clients; but could a fresh innovation by the brand that started it all x another concern? You bet it could... If eyes are the windows to the soul; lashes are the drapes. Ensure they’re on top form with LASHBOND Building Serum, from the original bond-builder, OLAPLEX.

Short? Lagging on lift and curl? Feeling a bit ‘meh’ on volume? Dry and brittle to the touch?

OLAPLEX LASHBOND Building Serum tackles these top lash concerns head on. One gentle swipe to the lash line delivers longer, thicker, stronger, and healthier-looking lashes.

As with OLAPLEX’s other top-shelf bonding products, strength and vitality is built from the inside out – and it’s built to last. Inside, great bond-building work takes place; the ophthalmologist-tested formula

contains new OLAPLEX Peptide Complex Technology, OLAPLEX Bond Building Technology, hydrating hyaluronic acid and biotin, which combine to boost the natural lash growth cycle and retention. Lashes are left more nourished and less dry and brittle. But what about the aesthetics?

Expect fuller, denser, and longer-looking lashes – and all the gorgeous doe-eyed appeal that goes with them. Don’t just take our word for it – in a LASHBOND clinical study, 97 per cent of participants reported an improvement in appearance, with denser and longer-looking lashes; while a staggering 100 per cent said lashes looked thicker.*

A new, unique and results-driven offering, LASHBOND is not a product you’ll have to do the hard sell on. Client lashes will look healthier; and so will your revenue stream. It’s free from sulphates, phthalates, parabens, gluten, silicone, and it’s vegan to boot!

No surface level quick- x, LASHBOND

Building Serum is about noticeable, sustainable and healthy lash growth for the long-term. Are you ready to blink back beautiful?

* Results may vary. As reported by participants in a 12-week consumer perception clinical study of 32 subjects with twice daily use.

A BOND FOR ALL SEASONS

Bond-building has put other hair repair products to shame. Packed with power, they’ve built back strength, vitality and softness into strands that were once past saving. But so many multi-step ranges take up masses of space. No longer, enter B3

Brazilian Bond Builder – a one-step bond x.

An easy one-step professional bond solution, B3 Brazilian Bond Builder is available exclusively from professional distributor Savvy and Shine, and packs the same intense strength you need to rescue heads in need of TLC. From rich brunettes to ery reds, mix it into any colour formulation to mend broken bonds without any extra waiting time.

A scienti cally advanced bond building power with a targeted high purity delivery system, it helps prevent cuticle and cortex cell loss. Why is that important? Because it supports the inner structure of the hair. The bond builder goes cellular to mend

compromised bonds that cause hair to break, all without changing the colour process. It’s on the offensive AND defensive for all hair, everywhere.

Able to prolong colour retention and vibrancy, its oil-based formula takes colour deeper, meaning better results for clients in-between salon visits. It also lets hairdressers go further on their works of colour art; whether it’s a balayage or on-scalp bleach, they don’t have to worry as much about damage as B3 Brazilian Bond Builder builds up locks with love. Intense and effective bond work no matter the shade – use it during colour services when the cuticle layers are lifted, then let the magic formula swoop in to reinforce bonds and seal those cuticles back together.

Extra processing time? Scrap that! Itching to reach for developer? Forget it, you don’t need either! Reduce damage as you colour, hair is going to look better, and your client happier.

The strong bond-building muscles you need in one hero product; mix B3 Brazilian Bond Builder into all colour formulas to make manes stronger, healthier and colour-popping fresh

Hair by Lee Quinn, blonde specialist

EXTEND THE CARE

All B3 products are packed with intense bond-building technology to create healthier, stronger, and more resilient locks. Take things further with B3 Demi Permanent Conditioner. Add it on to any service, hair type and texture to lock in moisture and create stronger hair fibres from the inside out.

No matter how great a colour service is, split-ends can ruin the result. Stop that with Split End Bonder. Inside, a bio reparative complex rebuilds weakened fibres and defends against cuticle cracking to prevent tears before they start. Results last up to four weeks and haircuts look fresher.

Take it to the extensions next with B3 Ionic Extension Cleanser. Ideal for tackling washed out, faded and adhesion-poor

extensions, it extends lifespan by up to two months. Microresidue and build up is removed while fibre strength is boosted – a real client pleaser.

Keep your extension work top notch by reaching for B3 Ionic Extension Refresh. This blends natural hair and extensions to keep locks looking seamless. It works as a repairer too by filling in damaged areas and putting a barrier against mechanical styling. Dialling down on damage, detangling and sealing cuticles without weakening bonds; its silicone-free formula cuts drying time, reduces matting, and shields against colour fade and washout. Send it home with clients to keep their extensions looking red carpet-ready between visits.

Find out more about B3’s range of beautiful bond-building products, available exclusively from Savvy and Shine. Visit brazilianbondbuilder.ie or register for a trade account at savvyandshine.com

@savvyandshine @brazilianbondbuilder.ie

BE MORE SUSTAINABLE IN SEVEN STEPS

Being more eco-conscious doesn’t need to be expensive –we have seven simple ways to get started

PLEDGE NOW!

MOST WANTED SUSTAINABILITY HERO WINNERS ANNE VECK AND KEITH MELLEN ARE URGING THE HAIRDRESSING INDUSTRY TO TAKE THE NATURE POSITIVE BUSINESS PLEDGE, AN INITIATIVE DESIGNED TO REVERSE THE DAMAGE TO OUR PLANET. SIGN UP AT BUSINESS-BIODIVERSITY.CO.UK

FIND 30 MINUTES

You can help change the world in as little as half an hour with free, mobile e-learning from L’Oréal’s Hairstylists for the Future. Three modules covering carbon, water and waste and each lasting no more than 10 minutes can be completed wherever you are via lorealaccess.com. L’Oréal Professional Products is also partnering with Net Zero Now on a guide for all salons, not just L’Oréal partners, to help calculate, track and reduce greenhouse gas emissions.

DON’T WASTE WATER

The average salon in the UK and Ireland uses 133,000 litres of water a year, with the backwash area representing 65 per cent of a salon’s total water consumption, according to a L’Oréal Salon Emotion study in 2021. Being more mindful when washing your client’s hair will help, but so too could switching to compostable towels. Kevin Bodenham at Moyo Hair & Beauty, explains: “You save a lot on the water and on the cost. That’s how you can make a small, easy change.” Chop Chop London’s Kaye Sotomi has reduced water and energy consumption by cutting hair dry. And try the new L’Oréal Water Saver in-salon device for an eco backwash.

DON’T WASTE COLOUR EITHER!

Colour waste is bad news for the environment and bottom lines. But stylists can use technology to limit it, with easy-to-use colour management software such as Vish, which calculates exactly how much colour is needed per service. Daniel O’Hagan and Romina Marsella of Romina Daniel Hair & Beauty Salons in Dublin brought in Vish technology. Daniel says: “It’s a truly cost-effective innovation that has cut our colour waste and saved money in the process.”

DO RETHINK YOUR WASTE…

Ninety-nine per cent of hair cuttings end up in landfill, says UK waste collector Business Waste Management. Get more sustainable with waste management and you could win new and more loyal clients. “With Green Salon Collective you know exactly where everything’s going, that it’s actually being recycled or turned into cool things such as hair booms for cleaning up oil spills. We cut our general landfill waste down to a bag or less a week by using it,” says Sarah Thomas of Goldirocks Hair. “When you tell your clients that you are doing your best to be more green, it brings clients to you.”

…AND YOUR ENERGY USE

We’ve all been thinking about energy costs, but have you been looking at energy suppliers in terms of their renewable energy alternatives? Most Wanted Sustainability Hero 2022 winners Anne Veck and Keith Mellen urge to look at what you’re using in general. They advise you to manage your electricity output manually; such as only switching on lights in areas where you’re working – and making sure they’re LEDs. Ensure all equipment, such as hairdryers, are switched off at the plug when not in use, and double check everything at closing time. Also check that electrical equipment and white goods have top energy efficiency ratings. Hair salons run on hot water and heating it is expensive and energy draining, so wash hair at lower temperatures. For more ideas, check out their sustainability tips in Salon Re:Source at creativeheadmag.com/business

CONSIDER HOW GREEN YOUR PARTNERS ARE

The products you stock reveal how seriously your salon takes sustainability. Think about your brands and investigate what they’re doing to fight climate change. Available through Capital Hair & Beauty, Keune is a brand that’s focused on greater eco responsibility. Its So Pure line-up of ammonia-free colour and vegan haircare is developed with the belief that every step in the product chain counts. Kao Salon Division, home to Goldwell, has made its sustainable goals public knowledge with its Kirei Lifestyle Plan, which includes making 100 per cent of its products leave an environmental footprint that is safe for the planet by 2030. And Goldwell’s new Topchic Zero has a drain-safe formula that is up to 98 per cent biodegradable, with packaging made from up to 100 per cent recycled materials. B-Corp Davines is funding a regenerative organic agriculture project that will reduce emissions, and plans to take ownership of the production of at least one of its active ingredients.

OFFER REFILLS

Moyo’s Kevin Bodenham subscribes to the three Rs: Reduce, Reuse, Recycle. But he decided to “go the whole hog” and changed the salon’s 20-year brand partner and move to Oway. A big reason for the switch is that the brand comes in glass bottles and aluminium tubes. “And we have a refilling station that clients love! It’s a wonderful talking point,” explains Kevin. “When they finish their bottle of shampoo, conditioner or mask, they can bring it back and we refill it for them and we then give them a discount on the retail. We have taken this step to close the circle, because glass is more recyclable.”

GREG CLARKE  AMICA ECO HAIRDRESSING

“We rebranded after 21 years to reflect our new sustainability journey. When we renovated in 2020 we installed all LED lighting and we’ve recently added sensor switches, which will make a big difference to our energy costs. We use disposable towels and repurpose them as cleaning cloths and offer our surplus used towels to guests to use at home and, as they are biodegradable, they can be disposed of in their compost bin.

“We’ve started taking new products only from certified B Corps – such as Davines and Alter Ego – and have told existing suppliers that if they don’t become more sustainable we’ll phase them out. We’re going to start with Green Salon Collective soon, and we’ve just installed Vish to help reduce colour waste and unnecessary costs.

“I’m currently working on a focus group that has been set up by Image Skillnet and Change by Degrees to develop a template document on sustainability for the hair and beauty industry. We’re still on our sustainability journey but our guests really appreciate what a small local business is doing. Our mantra in-salon is: “If we all do a little, we can change a lot.”

LORRAINE NAUGHTON OB-1 HAIR

“We recycle our hair and our foils with Green Salon Collective, the foils are cleaned and reused and we buy recycled ones too. We also charge a green fee per service that goes towards our sustainability costs, and anything left over goes to charity. But sustainability isn’t just about the planet, it’s about the people who live on it too. We’re looking after the team’s mental health and reducing their carbon footprint by letting them work three long days instead of five shorter ones. We have an 85-year-old who has moved to us because we’re sustainable. She’d been going to the same person for years but loved the idea that with us she could take her hair home and use it as a fertiliser.

“We are also trying to get our clients involved, so we now encourage them to buy bottles that they can refill with retail homecare products, rather than buying smaller bottles every couple of months. We try to get them to buy the bigger one so it lasts a year, or we try to get them to come back in for refills.”

“The bene ts aren’t just to the environment; you’re going to get more clients”

“We’re still on our journey, but guests really appreciate what we’re doing”

Maximum hair results. Minimum planet impact.

So Pure range will be available at your local Capital store or through your sales representative.

capitalhairandbeauty.ie

keuneireland keuneireland

ANDREW MULVENNA, ANDREW

“My advice is to not overthink it, just start with something and things will begin to happen. Look to the most visible, such as rubbish and wastage. Get good recycling bins to separate all waste and take time to educate your team. You must be consistent so that everyone falls into line.

“Once everyone gets to grips with that then work on what’s coming into the salon such as plastics, energy and so on. We have been congratulated by young and old clients on our environmental efforts; it has created a conversation within the team on all our sustainability efforts. It has also inspired clients and the team to look at their own carbon footprint and make positive changes.

“We appointed an eco manager and that paid for itself within the first six months. We would buy 18 to 20 spray cleaning products a week, now we use refillable concentrates and we’ve saved ourselves thousands of pounds. We brought our towel usage down and we use one pump of shampoo instead of two, and that brings down usage as well.”

WE’RE LOOKING FOR OUR 2023 MOST WANTED SUSTAINABILITY HERO! ENTER AT CREATIVEHEADMAG.COM/MOSTWANTED

John Paul Mitchell Systems – home to brands such as Paul Mitchell and Tea Tree – has recently created the role of senior director of sustainability, and has joined the Sustainable Packaging Initiative for Cosmetics. Legendary co-founder John Paul DeJoria shares his tips on being an eco-conscious company

Creative HEAD What quick changes can salons be making?

John Paul DeJoria When you have rooms you don’t use all the time, install a light switch that turns off automatically when you’re out of there. It’s amazing what that’ll do. Use only the tissues that you need to use. And when you have empty bottles, don’t just put the cap back on and throw them away, leave the cap off, because that helps with recycling. The packaging with Paul Mitchell Clean Beauty is made from sugar cane and is fully biodegradable.

CH How can you get the team on board?

JPDJ Point out someone in the salon who is making sure that whatever you do is ecologically balanced. That’s a job, it’s a fun thing to do. Get someone to make sure that everyone greets customers with a smile. If you give different people a little responsibility it doesn’t cost anything – they’re part of the operation.

CH What’s one thing we could all do?

JPDJ Understand one of the magical parts of life, and that is ‘be kind to one another’. Look at the positive side. It’s amazing how it changes your life. If the planet had at least 25 per cent of people doing what I’m doing right now – talking about positive things instead negative things and being kind to one another – it would influence the other three-quarters and the whole world would change.

“Take it one step at a time. Start with the most visible option”

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There’s no getting around it, anxiety can strike anybody at any time, and it can be debilitating. Read the HUB guide to anxiety management and support in the workplace

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MORE TO EXPLORE ON THE SALON SMART HUB…

MINDFUL LEADERSHIP AND HAPPY TEAMS – THAT’S SALON SMART

Happy and motivated staff who stick around, setting the right prices and satisfied clients; it all hinges on mind-positive leadership. Success comes top-down, argued Salon Smart London’s speakers…

What does a successful business owner look like? And what’s on their plate every day? Inflation, rising mental health challenges, recruitment; staff and clients alike are feeling the burden, and salon and barber shop bosses need to lead by example for wellbeing and success. Creating a culture that team members want to be a part of is key; bosses must offer greater empathy, a flexible attitude, and more care for their career progression. But leaders have a responsibility to themselves too; many on the stage at this year’s Salon Smart London believed that a mentally healthy boss makes for a mentally healthier team.

Self-respect was another much-mentioned theme, including knowing your salon’s financial worth. Great salons, our speakers agreed, extend the philosophy of wellbeing to client services including consultations, which one speaker uses to weed out bad customers and keep the ones they want.

Today’s successful salons are led by motivational, supportive and intuitive owners who know the value of their stylists and services. In tune with the mood on the streets, they understand that clients need a mental escape as well as a great service. Let’s see what they have to share…

RETHINK CONSULTATIONS

Consultations can be rushed. Instead, use them to give clients the services they want, as they might not have the knowledge to know themselves. They are also a great way to offload clients who aren’t a culture fit, which could keep your reviews sky-high.

It’s not down to the client to understand what services they need, it’s ours, said Allertons’ Nicholas Nicola, whose group includes sites within John Lewis. “It’s our job to understand and empathise with the client, even if they can’t articulate what that is. Just because something isn’t new to you doesn’t mean it isn’t new to your client.”

Consultations can also be used to get rid of the undesirables, explained Subrina Kidd of SKH. “Previously, I didn’t have a say in who my clients were, and I often spent hours with people I didn’t really like. Now I’ve started doing in-person consultations to see if we fit, and if we don’t I tell them I’m fully booked for the next six months.”

REMEMBER, YOU’RE RESPONSIBLE!

A successful salon owner is a responsible one. Neither distant nor a micromanager. But sometimes bosses need to learn things the hard way, as Chop Chop London founder Kaye Sotomi did when he lost his entire team during Covid because he failed to build a good salon culture. He explained: “Create a culture where people come to work and connect to what they do. If you’re not sharing your mission, you have a poor culture.”

Joe Hemmings, founder of Bloggs Salons, agreed that leaders have a responsibility to make their salons a happier place for staff. He asked his stylists to draw up their ‘dream week’, including what hours they wanted to work. “I then structured the business around that,” he said. “The team now take holidays whenever they want, providing there aren’t pre-booked appointments on those days.”

Being a responsible boss also means letting stylists take the reins in key areas of the business. Fowler Hair Group’s Darren Fowler lets his team help cultivate the brand identity: “they set the values and beliefs, and they are the ones that hire and train others,” he said.

So that’s what a leader can do to help their workforce prosper, but what about what’s going on inside their own heads? Naomi Brooks, business coach and founder of The Hair Sanctuary, has an answer. “Your mindset and business are connected,” she said. “Create healthy habits like not using your phone after 9pm. Work on yourself.”

DELEGATE PROFILE

MARCO DIAS, THE STUDIO, DUBLIN

“This is my third Salon Smart – I’ve attended twice in Dublin and now I’m here in London. It’s clear that the industry is going through some serious challenges, yet the connections and camaraderie at Salon Smart reassures me that we’re all in this together. Being a salon owner can be such a lonely business, so it’s important to attend events like this and remind yourself that you’re not alone. The biggest message I’ve taken from today is the one around mental health. It’s clear that this is not a fluffy subject, it’s real and it’s difficult and we need to take responsibility for the wellbeing of our teams, as well as ourselves.”

Kaye Sotomi

Joe Hemmings

Nicholas Nicola Subrina Kidd

Darren Fowler

DIVE DEEPER WITH CUSTOMER SERVICE

Women are on the front line of the cost-of-living crisis, according to Monica Teodoro, general manager of education and professional development at L’Oréal Professional Products UK and Ireland, who said that a staggering 49 per cent find it hugely concerning. But there is good news – women are unlikely to stop coming to your salon. “When asked to choose what they must drop, out of 16 choices hairdressing is the 14th,” said Monica. Referencing the financial crisis of 2008 when women bought lipstick to make themselves feel better, she told the audience: “You are the lipstick effect of the costof-living crisis. Women would rather trade clothes, make-up, and other luxury items to keep their hair appointments.”

Clients want a healthy dose of wellbeing and good vibes along with their cut and colour. Today, they value their hair appointments beyond the core service. To elevate the customer experience, think about the senses, explained Fresha’s head of brand and content, Nina Giglio. “Customers want services that make them feel good emotionally. They want to be transported from the mundane; they want rituals that enrich the mind. Offer them micro-moments of joy and embed it into your customer service.”

CAROLYN SWEENEY, CREATIONS, CHICHESTER

“I’ve been coming to Salon Smart forever – it’s fast-paced and it covers such a broad spectrum of subjects. I don’t know where else I could go to network with and meet such a wide range of people that I’ve got so much in common with. I have 28 staff members and the biggest issue I face is rising costs. I have no shortage of clients coming to my salon but they’re reducing the frequency of their visits, because everyone’s watching their purse strings. I liked what Maddi Cook had to say on pricing, and I was inspired by Nicholas Nicola talking about the consultation.”

Monica Teodoro

Nina Giglio

TEAMWORK MEANS FAMILY AND RESPECT IN 2023

Once upon a time, teamwork meant bagging a seat with an elite crew and beating the competition. Today it’s a family affair, agreed Adam Reed and his company director Michelle Hale, as they were joined by salon team members Sam Bickle, Ash Johnson and Holly Matheson

“For a long time, the elitism of being within a team caused negative effects. If you wanted to be in an art team, for example, you often had to work longer hours and were pitched against other hairdressers,” Adam explained. But thankfully competition has been exchanged for mutually beneficial teamwork, he added: “Good teamwork is now about being open and authentic with each other. That includes having people to celebrate with and cry with!”

For Michelle, good teamwork is about respect. “We respect everybody and their individual goals and aspirations, as well as their insecurities and where they’re lacking and want to learn. You’ve got to understand that and learn how to help each other and celebrate each member of the team.”

SAMANTHA CUSICK, SAMANTHA CUSICK SALONS, LONDON

“I’ve got two salons in London and will open a third in the summer that will take my business in a whole new direction. Recruitment is the biggest challenge I’m facing – getting the right talent into my business and ensuring I have a steady stream of apprentices coming through.

“This is my first time at Salon Smart and it’s all been incredibly impressive. The amount of insight it gives into what it takes to run a hairdressing business is completely unique – I’ve been a salon owner for many years, but I’ve learnt so much today.”

Pictured from left: Holly Matheson, Ash Johnson, Adam Reed, Sam Bickle, and Michelle Hale

SECURING FUTURE TALENT

Plugging the talent gap is crucial to the future of the hair industry. Edward Hemmings, creative director and director of education at Alan d Hairdressing, believes the route to your next great hire could be right in front of you. “Your future recruitment drive could be in your chair. Clients may be able to recommend people.”

“I’ve invited parents to come to the salon to talk about opportunities, and I’ve gone on local radio and led seminars,” explained Sally Montague of Sally Montague Hair Group. “I once had 500 people apply for apprenticeships from that outreach.” Steph Stevenson, founder of Kaikura and HNB Salon & Spa, is similarly proactive with recruitment, in particular for new mothers, and tries to make her workplace inviting. “We bend over backwards to accommodate mums who want to return to work, they can choose their own hours to suit them.”

For salons outside London, it could be worth asking around your local community to see what talent might be moving to the area, suggested YOKE THE SALON co-owner, Jo Dyer. “For recruiting experienced stylists, we use word-of-mouth and reach out via local businesses. We sometimes hear about stylists who are moving for a change of scene.”

When celebrity hairdresser and educator Lee Stafford took to the stage, he tackled the T Levels issue, citing them as potentially a “huge opportunity for our industry if we play it right”. He advised salon owners not to discredit T Level candidates as they could be more skilled than college leavers as it involves two years of training instead of one. They also give salons “45 days of work placement at no cost to your salon as it’s funded by the government”.

For Lee, there’s strength in numbers, and he encouraged the audience to have T Level students and apprentices on the salon floor. “Think about what assets they could all be,” he beamed. “All trained by you to be competent and confident!”

Pictured from left: Jo Dyer, Maddi Cook, Edward Hemmings, Sally Montague, and Steph Stephenson

Lee Stafford

LOOK AFTER YOURSELF FIRST

Leaders, stylists, and the wellbeing of clients is the golden triangle of a successful salon. But to run a business that prioritises wellbeing for all you must lead from the front, said wellness coach Beth Fuller. “Your team can’t be okay if you’re not okay. Look out for yourself then you can look after the rest of the team. If you’re putting your needs after everyone else, that’s called burnout.”

While Bloggs Salons’ Joe Hemmings lets his stylists create their ideal working weeks, Wildflower’s Danielle Garner does it for herself. “It’s hard to find the balance between business owner and person. Create a calendar for your dream week for your personal life, it’s not just about your job.”

For SKH’s Subrina Kidd, she takes time to speak to a therapist, which helps her remain organised and relaxed. “Remember, your team members aren’t all the same. Be open-minded and empathetic,” she said.

Once salon owners look after their own wellbeing, they can turn to the needs of their workforce. Colin McAndrew, managing director of Medusa, is doing this with flying colours. His almost inexhaustible list of team wellbeing initiatives includes paid IVF leave, financial planning advice, and raising awareness about the menopause. “It’s really created a fantastic culture,” he confirmed.

Stylists are certainly calling out for more mental health support. In fact, 40 per cent of online stylist conversations are about this, explained the general manager at L’Oréal Professionnel Paris UK and Ireland, Ann Marie Humphreys. Stylists could be bringing in extra mental health issues that need support from bosses, and they often take on the mental health burdens of their clients, too.

L’Oréal Professionnel Paris’ new mental health campaign ‘Heads Up’ will launch later this year to help.

Pictured from left: Colin McAndrew, Danielle Garner, Beth Fuller, and Subrina Kidd

Ann Marie Humphreys

MONEY MATTERS

Times are tough; but saving on energy usage alone won’t make you profitable. To make those bills fly, price yourself right. The Boss Your Salon coach, Maddi Cook, told the audience that salons were getting it wrong with the most fundamental aspect of all – pricing. She said: “We don’t price properly in the first place, so we’ve got to start there. About 80 per cent of salons base their pricing on copying others or guesswork, it’s the blind leading the blind.”

SIMPLE SUSTAINABILITY STEPS

Good for the planet and your salon margins; sustainability can generate PR buzz around your salon and coax in new staff and clients. But it doesn’t have to cost the earth, explained BLACC + BLOND’s Anil Salhan

“We’ve saved about 100,000 litres of water so far by using Ecohead showerheads. For refreshments, we stock glass bottles of water from One Water. On the client side, we gave away 10 per cent of all new client fees in our first year to plant trees. Word spreads and we have a good reputation locally. I’ve also found that stylists want to work for responsible businesses.”

DELEGATE PROFILE

MATTHEW SOCKALINGUM, SALON OWNER TO-BE

“After five years out I’m about to open a new salon, so I’m here to reconnect with the industry and talk to the brands that are here. Salon Smart really is the number one business event for hairdressers and an opportunity to network with people at the forefront of the industry. My new business will follow the employed model –hairdressers wanting only to be self-employed has been the biggest challenge I’ve faced so far, so I loved hearing what Lee Stafford had to say about T Levels.”

Anil Salhan

Maddi Cook

STATIONS FOR INNOVATION

At the centre of the day’s Working Lunch were the stellar brands offering delegates expert advice on running their businesses more sustainably and efficiently, alongside a showcase of some of the exciting innovations that could supercharge revenue.

Sustainability is a key concern for the industry, and Vish illustrated why its highly visual and easy-to-use app is a brilliant tool to promote mindfulness around waste. It helps stylists minimise excess colour and cuts costs, too.

Taking the pressure off the planet was a big theme on the day and L’Oréal Professionnel Paris was on hand to share its net zero mission with delegates via advice on how to measure and reduce their carbon footprint, thanks to a partnership with Net Zero Now.

Are you confident you’re prepared for whatever life might throw at your salon?

AXA talked guests through the importance of comprehensive business insurance (20 per cent off new policies was a nice treat as well!). For those looking deeper into team management and running a business during tough times, the NHBF showcased how it offers stellar support to its members.

Consumers are obsessed with K18 (just look at social media and you’ll see there are already thousands of fans!), so it was no surprise the brand’s hair science had tongues wagging at Salon Smart, too. Incredible results for hair? Yes, but the team also shared how it can be incredible for profits as well.

ZEBA HAIRDRESSING’S MIKE DECANTER SHOWCASES JUST HOW COLOUR CAN SHINE WHEN LOCKS ARE NURTURED TO TIP-TOP CONDITION

PHOTOGRAPHY BY PAUL HAGIMA

THE LAST WORD ON…

MODEL CASTING

CASTING MODELS CAN THROW UP MANY QUESTIONS. WHO SHOULD YOU BE LOOKING FOR?

Their portfolio may be stunning, but will they perform on the day? Don’t take to the streets armed with a megaphone just yet; when looking for a model think about what you’re casting for rst, explains Daniele de Angelis, TONI&GUY’s international artistic director and academy manager: “Consider whether you are casting for a show or a shoot. For a shoot, look at the model’s portfolio and their poses and looks. If they’ve been photographed from the same angle over and over, chances are that’s the same angle you will get on your shoot. If they have a variety of poses and expressions, you know they are versatile.”

Before you go full throttle into nding the perfect models, remember your brief and budget, advises Jenny Brooks, Creative HEAD’s creative partnerships manager. “Rates can vary wildly depending on whether you’re just styling or if you need to cut or colour a model’s hair, as it will impact the options open to you. If it’s the latter, be as detailed as you can, include reference pictures, and make sure any updates to the brief are communicated to the agent.”

Also, don’t forget about the extra costs, she adds. “Agencies usually add 20 per cent for their fee, so factor that into your budget per model. If you’re tighter on spend, consider new faces who are less experienced as they tend to have lower day rates. If you’re not doing an in-person casting, you can always request a video to get a gauge of con dence and personality.”

What about casting for shows? It isn’t all about looks, explains Seanhanna’s colour director Lloyd Court. “In a live show, the attitude of the model can often trump the rst-glance looks.”

Remember to also check out a model’s stomp game, advises Daniele. “At a casting ask them to bring a pair of heels and watch them walk around the room. If they can walk in heels, they are good for a catwalk show. Also consider the model’s proportions as the hair will have to be bigger than usual to be appreciated by an audience at a distance.”

It may sound obvious, but consider style suitability, advises HOB Academy’s education head, Jake Unger. “Don’t choose the haircut rst and then use any model who is willing to have it. The wow factor is all about suitability, execution and being fashionable. Ensuring all three elements are achieved will take your work to the next level.”

Once you know what you’re using models for and your vision is in place, remember the magic word – usage! “De ne where you need to use any imagery or video captured, for example print, online, social and whether you require editorial or commercial usage,” adds Jenny. “Do this in advance as it’s more costeffective. If booking through an agency, always check the terms and conditions of any model contracts, as they often state usage is for a single image unless otherwise agreed, so you’ll want to be speci c on this too.”

Photography by Kinga Gurba

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