Creative HEAD Ireland October 2013

e7.50 October 2013

In print l online l everywhere!

CH Creative Head

Ireland

October 2013 creativeheadmag.com

The art of seduction Do you have what it takes to entice colour clients back to the salon?

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colour

Step into the light *Colour after colour, versus next biggest leading permanent colour brand with 100 per cent grey coverage

Just when you thought Wella Professionals’ ILLUMINA COLOR couldn’t get any better, it reveals the A/W13 New Naturals collection

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Whether it’s natural or artificial, we are all drawn towards the power of light. ILLUMINA COLOR

by Wella Professionals recognises this and has elevated light to its fullest, revealing previously unseen potential in hair.

It’s all thanks to patented Microlight technology, which protects the cuticles to maintain their clarity, allowing light to pass through and illuminating every tone from within in any light.

Featuring superior light reflection and hair protection,* ILLUMINA COLOR is now giving colourists even more opportunities with the introduction of five new luminous, permanent shades. Following the A/W13 trend for subtle, more natural colours, the new five shades are understated and sophisticated. Inspired by Allegra from the Wella Professionals’ Soloist collection, the famous five are: Blushing naturals: peach, apricot and delicate strawberry; Smokey naturals: fresh, smooth and softly subtle; Deep naturals: sleek and polished; and Sheer naturals: cascading vanilla and champagne tones.

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*Based on a survey with 218 hairdressers using ILLUMINA COLOR in Europe, fielded in January 2013

Introduce ILLUMINA COLOR premium services onto your salon menu and watch your revenue grow and grow!

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Going up ILLUMINA COLOR by Wella Professionals is more than just a colour service; it gives you the opportunity to grow your salon revenue by upgrading your clients.

Wella Professionals believes in ILLUMINA COLOR so much that it recommends that you charge an extra 15 per cent for these services than your standard permanent colour service.

While a price hike can seem a little daunting – no one wants to feel like they’re alienating clients – ILLUMINA COLOR is worth it, not just because of the amazing, naturallooking colour results, but three out of four clients who have tried it come back asking for it again.* What’s more, stylists say that after using ILLUMINA COLOR, their client’s hair feels like virgin or non-coloured hair* – something that money really can’t buy!

Want know-how help? For technical queries on Illumina Color, call the Wella Professionals helpline on 01 416 0900

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A lesson in colour Go back to school with Wella Professionals’ new Beautiful Naturals seminar, sponsored

by ILLUMINA COLOR Explore beautiful, natural hair colour with Wella Professionals’ new one-day seminar. Motivate and inspire your creativity as you’re taken on a journey exploring the world of fashion, hair, make-up, textiles and fabrics. Inspired by current catwalk collections, this seminar features a guest artist and make-up artist.

Discover how to attract new colour clients and grow your salon’s colour business. It also incorporates an interactive learning environment, hands-on workshop and evening soiree. This course is perfect for creative and inspired colourists; you’ll take away inspirational, creative and practical ideas from the brightest names in the industry and discover how to turn creativity into commercial success utilising the full colour portfolio of ILLUMINA COLOR. The day also features demonstrations with a leading guest artist, workshop sessions with your own model (a 48-hour skin test is required) and hints and tips on creative colour cocktail mixtures.

Each seminar costs E350 and the next one takes place on Monday 11 November at the Wella Studio Dublin with guest artist Andrew Dunne from Hair by Mane.

To book, speak to your Wella account manager or call the Wella Studio Dublin on 01 416 0900

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Take me home

Your client’s new colour rocks. Now make sure that it stays ILLUMINA COLOR perfect with these two care ranges by System Professional

Lifeline

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Colour can now be kept looking illuminated for longer with the System Professional Color Save line.

Featuring advanced 3D Protect technology, these products help reduce colour fading and colour shifting by locking colour pigments inside the hair and protecting against UV light and bleaching. Simply put, coloured hair is more intense and brilliant for longer.

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Finer points

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For clients who like the finer things in life, the SP LuxeOil collection will instantly transform hair texture. This luxurious, lightweight, oil-infused collection features argan, jojoba and almond oils, provides up to threetimes more keratin protection versus untreated hair and leaves it feeling ultra light and smooth.

Patrick Cameron, System Professional global ambassador, says: “With SP LuxeOil, I can make hair incredibly shiny and so light.�

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The new natural See colour in a whole new light with ILLUMINA COLOR’s A/W13 New Naturals collection, by Wella Professionals

Inspire colourists and watch your colour business go from strength to strength with ILLUMINA COLOR. For further information, call 01 416 0900, visit wellaprofessionals.ie or like ‘Wella UK’ on Facebook

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Creativeheadmag.com Looks

Hair

News

R u n way

Blogs

Events

Sh o p

Competitions

WANT IT Get more beautiful, client-friendly looks from the Trevor Sorbie team

BUY IT The hottest deals exclusively for you in our online shop, powered by Aston & Fincher

CHECK IT

Hair by Pascal Del Natale

From inspiring education to business-boosting new colour techniques, see the latest from Wella Professionals

Adore IT Breathtaking photographic collections from stylists around the globe

Creative HEAD magazine

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WATCH IT Couldn’t score a ticket to The It List and Most Wanted Grand Final?

Then see our films!

@creativeheadmag

20/9/13 09:42:05

“The enhanced lift series is fantastic on both dark and light natural levels, helping to create unique blonde results to match the client’s vision.”

Anthony Mascolo Founder of Tigi

Nick Irwin Global Creative Director

Christel Lundqvist Tigi Global Technical Creative Director

the best shades are the ones you invent.

Become a TIGI copyright©olour stockist: UK: 0844 844 0944 | Ireland: 01890 812 022 For more creative inspiration and information visit: www.tigicopyrightcolour.com

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By Hairdressers. For Hairdressers.

. t i n w o . t i . t t i n lift inve New improved lift series Developed by the TIGI Creative Team for express lift and neutralisation in 35 minutes.

35 min

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Editor’s letter

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hello...

Most people would never dream of cutting their own hair. So why are so many women under the impression that a box of at-home hair colour, plucked off the shelf at their local supermarket or chemist, is just as good as a professional service? It might feel like you’re fighting a losing battle, but in Get Your Colour On from page 44, we talk to the business owners and colourists who are facing up to that reality, fighting back and coaxing DIY enthusiasts back into the salon. And if you think they’ve done so by going for the hard sell, you’d be mistaken! From talking clients through the process to being bang-upto-date on the latest products, education is the key to their success.

By injecting a bit of fresh thinking into the way you approach colour in your salon, you can make a world of difference. Not just to your clients, but to your bottom line, too.

Aoibhinn McBride Editor

aoibhinn@headmag.ie Creative HEAD Magazine 14

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@creativeheadmag

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Creative Head Ireland

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October

what’s inside inner vision Get the inside track on the latest events

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In print l online l everywhere! e7.50 october 2013

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CH Creative Head

ireland

the masters

october 2013

Preen’s new collection takes on the classics

creativeheadmag.com

The art of seduction Do you have what it takes to entice colour clients back to the salon?

on the Cover

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Wella Professionals using ILLUMINA COLOR

Buying time

All the latest products and services for your salon

Editor Aoibhinn McBride

contributor Beth Davie

Special Projects manager Write to us at: Creative HEAD Ireland Joanna Andersen

ART DIRECTOR NICK JABBAL

Online EDITOR Amy WOOD

Editor in chief Amanda Nottage

Art Graeme White

ADVERTISING MANAGER BEN BALDOCK

Publisher Catherine Handcock

CHIEF SUB EDITOR ADAM WOOD

Special Projects Editor HEather Day creativeheadmag.com

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Creative HEAD Magazine

6-9 Trinity Street Dublin 2 016 177 947 aoibhinn@headmag.ie

Creative HEAD Ireland is published 10 times a year by Alfol Ltd. Creative HEAD is a registered trademark. No part of this magazine may be reproduced without prior permission of the publisher. All information correct at time of going to press. Printing by Buxton Press.

Creative HEAD Ireland is printed on paper certified as being from sustainable sources using only vegetable-based inks. Printed by Buxton Press, Environmental Printer of the Year and Printing Company of the Year.

@creativeheadirl Creative Head Ireland

20/9/13 09:46:08

THE LATEST HOLLYWOOD SECRET

‘BOTOX’ effect for the hair BTX HAIR

For more information please visit your local salon, call Essential Salon Supplies on 061-212028, check out www.essentialsalon.ie or email info@essentialsalon.ie

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The edit

c o w at One t

Sean O’Reilly receives his award from House of Colour owners Susan Byrne and David Campbell

The news and know-how from your industry

h

You’re hired!

WATCH IT! Beautiful models. Bad jokes.

See the movie now! creativeheadmag.com

Creative Head Ireland

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It began with 12, but in the end only one hairdressing hopeful could be crowned the winner – Sean O’Reilly is the first ever House of Colour Hair Apprentice. The competition, which launched back in June and was led by manager Marcus Cowzer, saw 12 beginners with little or no hairdressing experience battle it out in a series of intensive weekly tasks to win a nine-month City & Guilds Foundation course at the House of Colour Academy. Having only worked parttime in a salon before, Sean will now start his diploma this autumn and take the next step to becoming a full-time stylist.

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lessons

dylan bradshaw owner of dylan bradshaw I got into hairdressing purely by accident.

I wasn’t getting on very well in school so my mum brought me to her hairdresser in Peter Mark in Dun Laoghaire shopping centre when I was 16 and asked them to give me a job. I wasn’t interested until I saw how many girls worked there!

If you want to succeed you can’t be afraid of hard work and sacrifice.

So many people want the glory but aren’t prepared to work for it. It’s important for parents to instill a good work ethic in kids and to let them know that sometimes you have to give up things like your social life to get ahead.

I have a love/hate relationship with social media. It’s not about how many likes you get or followers you have. Social media is useful, but the best publicity is a client leaving your salon with a beautifully executed haircut.

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Strike a pose This season L’Oréal Professionnel is focusing on ‘It Looks’, as seen on catwalks, celebrities and streets from fashion capitals around the world. It invited leading global stylists to take part in a photoshoot in Paris to create the key styles for A/W13. The hairdressing teams included Paul Davey and Stephen Boyle from Dublin salon Davey Davey, who were tasked with interpreting two looks for the metallicinspired collection.

Paul Davey

John Vial backstage at GQ

Life

A /w13 Looks

Man of the moment Phew! We can’t keep up with Fudge creative director John Vial’s hectic schedule at the moment!

Fresh from working backstage at the GQ Men of the Year awards in London – he tended the tresses of the models who escorted VIPs including Tom Ford down the red carpet – he’s also been busyCaption at the Mercury plese Music Awards and is signed up for The Brits, too.

Creative Head Ireland

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#CHedit

My month ahead What does October have in store for…

Carol Joyce Dylan Bradshaw

Yourells, Galway

Indian adventure

Salon owner and L’Oréal Professionel ambassador Dylan Bradshaw has just returned from a trip to India with L’Oréal Professionnel. Taking in several cities in just Award-winning salon owner four days, Dylan had more than 100 stylists and Matrix brand ambassador Kieran to train. “In a country like India, strong hair O’Gorman and his 20-strong team of stylists trends are still a niche area; very long marked 21 years in the business with a couture hair is still a favourite. But demand hair show at Langtons hotel in Kilkenny. for new looks, international trends ‘Inspire by Kieran O’Gorman’ was split into and style is developing and seven sections and proceedings kicked off with growing,” he said. dancer Ida May taking to the catwalk alongside a troupe of Versace and Kenzo-clad models. Top tips on colouring, bridal and the latest beauty Tweet us Got a new salon opening or exciting new product range? techniques were also given before drag artists Let us know! @creativeheadmag Charmin Electric and Mr. Pussy stormed the stage for a special cabaret show!

The mane event

See IT Watch highlights from the show creativeheadmag.com

A trip to Salon International in London is on the cards and we’re also working on establishing a networking group for women in business. We want to bring young, local entrepreneurs in Galway together and we hope to have our second meeting later this month.

Sara Gondek

Hair Republic, Galway I’m busy prepping for the Wella Professionals TrendVision Ireland and UK final taking place in the Round House in London.

We’re only going to be in London for two days so I’m hoping to squeeze in some shopping and sightseeing – but I’ll probably be too busy!

Marian Dineen

K2 makes move into make-up Stylist and owner of the K2 salon group Katriona Kelly has launched a make-up range. Named Push Make-up, the collection is available in her Cabra salon, which opened in April.

Clients can choose from a menu of full make-up services and can also purchase the range to take home.

Kieran O’Gorman

Creative Head Ireland

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Marian Dineen Hair Studio, Sligo

This month we’re running a promotion especially for mums. It can be an expensive month right after school starts again so we want to give our customers who have children a bit of help with a range of money-saving offers.

Creative HEAD App – download it now from the App Store 21

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Shop The latest products, colours and services

Shining light

New for A/W13 is the Illumina Color New Naturals collection.

The range includes four blonde shades and one brunette, and promises increased luminosity through Wella Professionals’ Microlight technology system.

RRP E50 Call 01 416 0900 wellaprofessionals.ie

Get a lift

which the first diffuser for the ghd air, Iconic brand ghd has launched ow. airfl even tes an provides a lift to the hair and crea

ghdhair.com RRP E20 Call 0044 1924 423400

I have the remedy The revamped Damage Remedy from Aveda offers four steps to hair heaven for those needing serious TLC. The intensive treatment protects and strengthens hair after just one use.

RRP from E27 Call 0044 870 034 2380 aveda.co.uk

Scent-sational

A Mythic Oil is sold every 17 seconds. Can’t get enough?

Then you’ll love Mythic Oil Le Parfum, L’Oréal Professionnel’s first hair perfume – it’s infused with jasmine and vanilla.

RRP E30

Call 0044 845 600 0122 lorealprofessionnel.co.uk

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Pretty in pink Rosy tones look fab on models such as Charlotte Free – now clients can give them a try without the commitment with Powder Pink Spray from label.m – a soft pink makeover colour spray.

RRP E12.50 Call 0044 870 770 8080 labelm.co.uk

Creative Head Ireland

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creativeheadmag.com/shop

Turbo-charged like gold dust

It looks like the global obsession with oil isn’t going anywhere! Spanish brand montibel.lo’s Gold Oil Essence range contains amber and argan oil, perfect for lacklustre locks.

A 2,000-watt motor and the latest in ceramic technology gives the Awesome from Ego Professional increased power output and airflow to produce the perfect blow-dry in minutes.

RRP E100

Call 0044 845 230 9660 ego-professional.co.uk

From E5.95

Call 023 882 0019 montibello.com

Click it

With packaging this pretty, any client will be happy to carry this clickable Shu Uemura Art of Hair limited edition dry shampoo around with them!

add to ba s ke t

RRP E40 Call 0044 800 633 5021 shuuemuraartofhair.com

Snap to it!

You’ll love The Touch from Cloud Nine. There’s no traditional on/off button – just snap to turn it on, and snap three times to change the temperature. Clever, huh?

❤ hot

Like a virgin Ethically sourced, Sleek Hair Couture 100% Natural Virgin Cuticle Remy is so pure and unprocessed it can be dyed to get an exact match.

RRP From E110.50 Call 0044 20 8502 7448 sleek.co.uk

RRP E120 Call 0044 845 026 7121 cloudninehair.com

Creative Head Ireland

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Inside story Yourells, Moycullen, Co. Galway Following on from the success of their Eyre Square salon, Yourells Moycullen is the latest venture from salon owners Anna Forde and Carol Joyce. Situated just outside Galway city, the salon is pared-back elegance at its best. A palette of cool blues, dark wooden hues and the effortless mix of mid-20th century and ultra-modern furniture give the salon an almost minimalist feel while somehow managing to seem cosy and inviting at the same time. We love the oversized tan leather armchairs for colour clients, the quirky lighting fixtures, the spa-inspired backwash area and the vintage Vogue covers that adorn the reception area.

Hot buys Lounge lover

Subtle retro influences give the Kiela Zoom styling chair a vintage vibe.

Day spa

Designed with relaxation in mind, the Salon Ambience Wellness backwash combines function with comfort.

From E2,399.40 061 212 028 salonambience.com

E550 045 856 490 xpertpro.ie

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Creative Head Ireland

20/9/13 09:51:05

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31.07.2013 05:38

#CHedit

Head to head

One hot topic; two hairdressing professionals debate the issue

Are discount websites such as Groupon and Wowcher a viable way to boost salon business?

yes

Mark B reen, H air Rep ublic People are q

uick t indus os try, bu t you’v ay discount them ing we e got t prima bsites o look rily people a at the only s as an adver m as a re the wors tising ee it fo to the t addi n e cessar t r o salon, tion to ol. If y a coup y evil the ou pu the le of s Living – I lik t an ad econd Social y can see w s i . n a loc e to see hat se But, if last ye redee rvices al pap med t er, you pr they buy a hose v ar and sold adver deal a more ovide. ouche tising nd com t r h W s a . It wa e s n o o we’ve 5 f I 0 f e looked e 0 vouc s our c now g hers. A red a deal w at eve hance ot con datab ry app ith bout 4 to ups tact in ase of o 5 e intme ll and forma pot offers nt as a 0 people make tion and cu ential clien n hou a lasti ts. Wit for 450 peop r of t out t n websi g impre h that le, so i he mi tes do ssion. d d n n dle m atabas e ’t crea f people f And e c an. Yo t e we’v te a w e been we bought a ultima ho jump fro loyal custom u have to b a ble to e reali m salo tely ga er bas pr stic – nt in new e and discou omote there custom o salon loo nting w king f i ll ers, su a lw or ays be rely d certai iscoun the next de n al. Bu ting w t, if yo ebsite u s can’t be all bad?

no

Alan K eville, Alan

Keville A salo Hairdr n mig ht thin and in essing k a dis itially Group c ountin it prob barga g web ably is in and s i . t w B e soon a u hen th i st ey boo t it will only s great for p romot k thei attrac can’t a he discount r ing th t clien n lw stops, ext ap eir salo ts on t they’l p and ou ays afford t o i n he loo n tment l look o pay r trade k , f o t o o h ut r u e , we of the ne r origi not as y won fer ‘Ke ’t retu for a nal pr xt dea busy, rn. As ice, bu l. We u we ville T our da t in rea nd y busy offer highli ghting ts’. For exam stead of un erstant clie , entic and k nts dersell es clie and cu eeps o ple, on nts in ing ou ur reg Mond client who m tting at a r rself ular c a s get t y s , e when ustom duced ight b he brand we’re e attra ers h . In so deal they w cted to price. This ant an appy. Our s me to make there d iscoun wns w ervice d it’s a s is pres t webs s stay here s ll don sure t lowers ites everal the sa e in a o do d the pr m w s alons ay tha e, our iscoun ice of term. ar t ts to k hairdr Disco eep up e all compe doesn’t hur essing unt si t our t i wit ng for tes are in the busin n’t jus area, w h your com e ss, t bad f p hich i etitors or bus sn’t su , but t iness, s h t is a i nable they’r in e bad for the the longindus try. tell us What you think – vote now at creativeheadmag.com!

Got something to say?

Tweet us @creativeheadirl

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Creative Head Ireland

20/9/13 09:51:51

#CHedit Behind the scenes at a vintage-inspired shoot for Xposé

Brida l loo ks by sty list M att he w Fee ne y

Something heavenly for Harvey Nichols

Like mother, like daughter – Lily Sullivan goes for pink on the Breast Cancer Care run

In the frame Aviary Lane’s Elaine Sullivan snaps away

SNAP AND SEND Want to give us a snapshot of your hair world?

Tweet us @creativeheadirl

Prepp ing for a gla mour stylin g day

Tea and cakes at the salon

Time for teachin g!

M att he w Fee ne y goes GaGa!

Workin g on our product knowledge of Delicious Davine s Natura ltech and Essenti al Hairca re

To-do list the hottest happenings this month…

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October

Creative Head Ireland

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2. get perfect

1. Say I do Capitalise on the booming bridal market with Richard Ward and Fiona Chandler Day’s one-day Couture Bride masterclass at the L’Oréal Academy in Dublin.

Call 01 604 5914

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October

Designed with salon owners and managers in mind, The Perfect Consultation taking place at the Wella Academy, Dublin is a two-day seminar that will get you to look beyond the hair to find out what your clients really want.

Call 01 416 0900

Gorgeous headpi eces by creative directo r Z ara Cox

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October

3. Down to business Aimed at small business owners or those thinking of starting a new venture, Taking Care of Business at Dublin Castle is a free half-day event. Speakers include Minister for Small Business, John Perry TD. Takingcareofbusiness.ie 27

20/9/13 11:30:43

colour

Long live the king It’s been almost six months since Schwarzkopf Professional relaunched IGORA ROYAL. Here’s what makes the range so special...

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Creative Head Ireland

20/9/13 09:53:40

Since IGORA ROYAL was revamped, clients and colourists have fallen in love with it all over again. But how has it managed to achieve so much in such a short space of time?

“One of the most impressive assets of the new IGORA ROYAL is its High Definition technology, which delivers 100 per cent true colour results,” says Lesley Lawson, global colour ambassador for Schwarzkopf Professional. “I had the chance to work with the new IGORA ROYAL during the Essential Looks shoot. The results speak for themselves: state-of-the-art colours as well as outstanding vibrancy on coppers and violets lets my creativity run free.”

But it’s not just results that have put this range on the throne; another reason for its success comes down to Schwarzkopf Professional’s salon support. Its Color app, Colour Tool Box and personalised points of sale are available to all of its salons, equipping them with everything they need to make the most of the range.

The easy-to-use Color app helps to offer the best colour consultation possible. It’s a state-of-the-art tool that provides consultation steps, formulas and latest inspirations.

Meanwhile, Schwarzkopf Professional’s business Colour Tool Box is an amazing backup support and comes in the form of ready-made guides. The guides support five key salon objectives: reach new clients, increase frequency of visits, build loyalty, provide premium services and sell products.

SCAN QR CODE TO DOWNLOAD OUR FREE HOUSE OF COLOR APP

Turn the page to discover why colourists can’t get enough of IGORA Royal and its educational tools…

Creative Head Ireland

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You heard it here first!

Salons, colourists and everyone in-between love IGORA ROYAL from Schwarzkopf Professional

“Having the support from Schwarzkopf Professional in the Colour Tool Box and the Color app in our three salons is great.

The team love it and use it not only for colour services but also to promote colour to non-colour clients, which has helped grow this part of our business across the group”

“We love using Igora Royal as it’s a true-to-tone colour that’s kind to the hair and scalp with a high gloss finish. We also have extensive technical support behind us from Schwarzkopf Professional” Martine Broggy, The Natural Hair Company

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JAS HAIR Wilton

Jayne Prigent, JAS HAIR Group

Creative Head Ireland

20/9/13 09:54:18

“Igora Royal gives me great colour precision, colour intensity and excellent performance even under challenging conditions, such as with porous hair. It offers up to 50 per cent longer colour retention and up to 25 per cent higher vibrancy and fashion colours, with up to 70 per cent white coverage. It’s a total package” Tai Walker, Mahogany Hairdressing and Schwarzkopf Professional UK colour ambassador

“The Color app is packed with on-trend tips, knowledge and techniques. It’s a great salon aid, a good education tool and it’s very user-friendly”

Mahogany Hairdressing

Suzie McGill, Rainbow Room International and Essential Looks UK ambassador

“I am really thrilled about the 360-degree approach to education from Schwarzkopf Professional, offering fantastic new training and innovative tools, such as the Color app” Lesley Lawson, Essential Looks global colour ambassador

Find out how Schwarzkopf Professional can help grow your colour business.

Call 086 290 2135 or visit schwarzkopf-professional.com

Creative Head Ireland

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Scene The Wella Professionals TrendVision Awards never fail to amaze and inspire.

And with a unique blend of cutting-edge performances and showcases from the best in the business, this year’s Irish round lived up to expectation! Held in the Round Room at Dublin’s Mansion House and with the dapper Darren Kennedy acting as MC for the night, the show opened with a performance

by Big Chief Productions, before BeatFox took to the stage for the competitors parade.

Sassoon Academy’s Eve Avis and Ida Newton presented the MUSES collection, while P.Kai Hair, John Frieda Salons and the Wella Professionals Style Council – featuring Foundation, House of Colour, Hair by Mane, Aviary Lane and Zara Cox – all presented catwalk shows using Color.id. Whittling down from 37 competitors, the judges announced the 12 talents who will now go on to represent Ireland in the Ireland and UK finals, taking place in London this month.

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Emma Jane Cahalane

Bang on trend

Darren Lackey

Olive Tucker-Lee

THe hottest events every month – get yourself scene!

Creative Head Ireland

20/9/13 09:55:24

Angela McWilliams Brian Sweeney Nadia Benson Laura Kelly

Stephanie Byrne

Mark Molnar

Albena H’Ristova

Young talent Sarah Gondek, Hair Republic, Galway Stephanie Byrne, House of Colour, Dublin Laura Kelly, Salon Five, Kildare Shauna McGrath, House of Colour, Dublin Mark Molnar, Super Cuts, Belfast Brian Sweeney, House of Colour, Dublin Color Category Nadia Benson, Foundation, Dublin Emma Jane Cahalane, John Geaney for Hair, Cork Albena H’Ristova, Style Club, South William Street, Dublin Olive Tucker Lee, House of Colour, Dublin Angela McWilliams, Gloss Hair, Galway Darren Lacken, House of Colour, Dublin

Sarah Gondek

The finalists…

To find out who scoops the TrendVision crowns, visit creativeheadmag.com Creative Head Ireland

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Festival

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Toni Mascolo

Glam wellies and denim cut-offs were the order of the day at Toni&Guy’s 50th anniversary held at Knebworth Park in Hertfordshire, UK, and if the celebrations proved anything, it was that the brand is 50-yearsyoung. In the words of co-founder Toni Mascolo: “It’s only just begun.”

The event saw 4,000 hair stylists, salon owners and guests take over the house’s grounds for a day of fun, food, music and, of course, inspirational hair shows. Guests enjoyed fairground rides and pampering pop-ups including Essie, ghd and label.m, before heading into the main tent where designer Giles Deacon was on the decks to provide the soundtrack to the evening.

Beatboxer Beardyman and rapper Iggy Azalea wowed the audience, which then settled down to see the brand’s 50/50 collection. Fashion presentations from Giles and JeanPierre Braganza followed, before flag bearers from Toni&Guy salons around the world took to the stage.

With the hair shows over, headliner Labrinth ensured the party kept going into the early hours.

Giles Deacon

fever

Creative Head Ireland

20/9/13 09:57:08

When in

Vegas…

Stephanie Kocielski

What do you get when 3,500 hairdressers descend on one of Las Vegas’s most iconic hotels? A two-day party that would make The Hangover gang’s antics look tame. Yes, it could only be Paul Mitchell’s The Gathering 2013. Held at Caesars Palace, the annual event saw hairdressers from 25 countries gather for two days of seminars, workshops and inspirational hair shows.

The brand’s co-founder John Paul DeJoria kicked off the event in style, riding onto the stage on a motorbike, before co-owner Angus Mitchell and global artistic director Robert Cromeans introduced three shows that took in everything from colour to cutting to styling. It was then on to a day of learning with 18 classes altogether, followed by a show-stopping finale that encompassed the brand’s passion for hair as well as fun, friendship and family.

The highlight was seeing creative director for John Paul Mitchell Systems, Takashi, stretching his limbs to cut and style the hair of a stiltwearing model!

TWEET IT Follow the Creative

John Paul DeJoria, Angus Mitchell and Robert Cromeans

HEAD team at all the hottest events @creativeheadmag

Creative Head Ireland

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Th e Bedhive

DEA

THE BIG IDEA

Express yourself

Preen

From colouring services to make-up applications, ‘express’ seem to be the word of the moment, so when salon owners Katherine Sweeney and John Cheese were formulating their own express menu at Preen, they knew they’d have to think of a way to stand out from the crowd. Aimed at the time-conscious client who needs to be ready in less than an hour, their express appointments set aside 30 minutes for hair and 30 minutes for make-up. They’ve also created a quick and easy reference point for clients who don’t have a clear vision of what they want. For their updo menu, which comprises five different ’dos –­Top Knot, Showpony, Halo-Brain, Bedhive and Fishtail – the pair has collaborated with of-the-moment fashion illustrator Holly Shortall to illustrate each look; and the results are as innovative as they are informative. Cool, quirky and totally unique!

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Creative Head Ireland

20/9/13 09:58:36

Th e Top knot Got a Big Idea? Tweet us @creativeheadirl

Creative Head Ireland

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Creative Head Ireland

20/9/13 09:59:38

Competition

It could be you…

The Schwarzkopf Professional Irish Hairdressing Business Awards are unique – they celebrate the best in the industry and help Irish salon owners to realise their business goals, too. Add to that two solid days of judging by an expert panel that included an international business coach, top salon owners, Creative HEAD Ireland and a few mystery shoppers, and you really have reason to be proud of being on the list. It’s time to celebrate, so get ready for what’s set to be the biggest Grand Final of the season in a brand new venue for 2013 – and there’s still time to buy tickets! buy now A few tickets for the awards are still available ihbawards.ie

Creative Head Ireland

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Meet the 2013 Schwarzkopf Professional Irish Hairdressing Business Awards nominees Connaught Salon of the Year Allure, Castlebar, Co. Mayo Allure, Ballina, Co. Mayo Koppertopz, Strandhill, Co. Sligo Marian Dineen, Sligo Yourells, Galway, Co. Connaught

Leinster and Dublin Salon of the Year Alan Keville for Hair, Dublin Alan Keville for Hair, Wexford Browns Hairdressing, Gorey, Co. Wexford Brown Sugar Hair and Beauty, Dublin Hession Hairdressing, Clontarf, Dublin House of Colour, Liffey Street, Dublin Vanilla, Rathmines, Dublin

Munster Salon of the Year

Bobs n’Brows, Limerick Hype Hair, Waterford, Co. Munster Niall Colgan Hairdressing, Limerick Sean Taaffe Hair and Beauty, Killarney, Co. Kerry Stunners Hair Salon, Mallow, Co. Cork

Ulster Salon of the Year

Keith Kane Hair International, Carryduff, Co. Down Harkin Hairdressing Group, Strabane, Co. Tyrone Natural Hair Company Ltd, Lisburn, Co. Antrim The Synk, Cookstown, Co. Tyrone

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Munster, Connaught, Ulster and Leinster and Dublin Salon of the Year will go forward to the Salon of the Year Award Creative Head Ireland

20/9/13 10:00:08

Retail Salon of the Year

Catriona’s Hair Salon, Letterkenny, Co. Donegal Creation Hair and Beauty Studio, Cork Hype Hair, Waterford, Co. Munster Lynda Maher Hair Studio, Co. Carlow Ritzys Hairdressing, Tullamore, Co. Offaly Sharon Malcolm Hairdressing, Newtownards, Co. Down

Salon Design Award

Allure Hair and Beauty, Castlebar, Co. Mayo Kevin Kahan Salon, Bangor, Co. Down Lawrain, Bangor, Co. Down Nicholas Graham Concept Salon, Bangor, Co. Down Occasions Hairdressing, Naas, Co. Kildare Sean Taaffe Hair and Beauty, Tralee, Co. Kerry

Social Responsibility Award

Alan Keville for Hair, Dublin Brown Sugar Hair and Beauty, Dublin Caroline Hair Creation, New Ross, Co. Wexford Paul Meekin Partners Hair, Belfast Sean Taaffe Hair and Beauty, Killarney, Co. Kerry

Training Award

Browns Hairdressing, Gorey, Co. Wexford Brown Sugar Hair and Beauty, Dublin Hype Hair, Waterford, Co. Munster Ravens hair Salon, Limerick Sean Taaffe Hair and Beauty, Killarney, Co. Kerry Yourells, Galway, Co. Connaught

Receptionist/ Front of House Award

David Lee, House of Colour, Liffey Street, Dublin Gwen McCarthy, Collage Hair Group, Castleknock, Dublin James Dixon, Yourells, Galway Lisa McCusker, Natural Hair Company, Lisburn Tori Pierce, House of Colour,

Middle Abbey Street, Dublin Xanah Robinson, Brown Sugar Hair and Beauty, Dublin

Customer Care Award

Brown Sugar Hair and Beauty, Dublin House of Colour, Dublin Niall Colgan Hairdressing, Limerick Ravens Hair Salon, Limerick Sean Taaffe Hair and Beauty, Killarney, Co. Kerry Yourells, Galway, Co. Connaught

Website of the Year

Kevillehair.com Daveydavey.com Focushair.ie Hessionhairdressing.com Seantaaffe.com Thesynk.co.uk

Marketing Salon of the Year

Brown Sugar Hair and Beauty, Dublin Hession Hairdressing, Clontarf, Dublin Natural Hair Company, Lisburn, Co. Antrim Nicholas Graham Concept Salon, Bangor, Co. Down Sean Taaffe Hair and Beauty, Killarney, Co. Kerry Yourells, Galway, Co. Connaught

Connaught Trainee of the Year Eimear O’Reilly, Hot Head Hair Salon, Riverstown, Co. Sligo Emma Loughney, Allure Hairdressing, Ballina, Co. Mayo Sarah Joyce, Yourells, Galway, Co. Connaught

Leinster Trainee of the Year

Jenna Laming, Occasions Hairdressing, Naas, Co. Kildare Leah Kavanagh, Lynda Maher, Carlow Michaela O’Mara, Lynda Maher, Carlow Muireann Ayres, Lynda Maher, Carlow

Munster Trainee of the Year

Kristin Carroll, The Hair Bar, Cork Lorraine Horan, Sean Taaffe Hair and Beauty, Tralee, Co. Kerry

Louise O’Connell, Sean Taaffe Hair and Beauty, Killarney, Co. Kerry Michelle McCarthy, The Hair Bar, Cork Samantha Mulcaire, Niall Colgan Hairdressing, Limerick Riona Linnane, Hype Hair, Clonmel, Co. Tipperary

Dublin Trainee of the Year

Chris O’Dwyer, Foundation Hair, Dublin Claire O’Reilly, Collage Hair Group, Castleknock, Dublin 15 Emma Doran, Davey Davey, Dublin Jessica Gorman, House of Colour, Liffey Street, Dublin Nikita Purdy, House of Colour, Wellington Quay, Dublin Sarah Jane Reilly, House of Colour, Middle Abbey Street, Dublin

Ulster Trainee of the Year

Aisling Scullion, The Synk, Cookstown, Co. Tyrone Bobby McCullough, Kevin Kahan, Bangor, Co. Down Connie McCloy, Paul Meeking Partners Hair and Beauty, Belfast Conor Barbour, Kevin Kahan, Bangor, Co. Down Courtney Lyons, Natural Hair Company Ltd, Lisburn, Co. Antrim Tanya Sharkey, Catriona’s Hair Salon, Letterkenny, Co. Donegal

10 Years of Schwarzkopf Professional Irish Hairdressing Business Awards. The Grand Final will be held at the Aviva Stadium in Dublin.

Munster, Leinster, Connaught, Dublin and Ulster Trainee of the Year winners will go forward to the Trainee of the Year Award

Tickets are E110 per person plus VAT or table of 10 for E1,000 plus VAT. Visit ihbawards.ie to book tickets Creative Head Ireland

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Image courtesy of Wella Professionals 44

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Creative Head Ireland

20/9/13 10:01:15

pro colour

Get your colour on

Home colouring is winning the popularity contest and it’s time for colourists to fight back. You’ve got the skills and products — now discover how you can turn a DIY colourist into a loyal salon client

We’ve become a nation of DIY colour addicts with more women opting for the bottle over the professional. According to a survey commissioned by Euromonitor in 2012, the recent economic downturn has been attributed for the rise in hair colour sales as people dye their hair at home in a bid to save money.

But with the majority of Irish women colouring regularly, it’s also a fall-back excuse for salons facing fewer colour appointments. It’s time to take action and entice home colourers into your salon.

It starts with the consultation, according to Christy Blake, Ireland education manager for Joico. She advises that every salon should have at least one member of staff that specialises in colour – someone who can explain in plain English what they think a client should have and why. For this to happen, the colourist needs to have a thorough understanding of what it is that they’re offering – education is key.

This is something L’Oréal Professionnel educator and salon owner Dylan Bradshaw feels passionately about. “What clients need to understand is that we’re not trying to sell to them. When a client comes in we ask them how we can improve their hair, how their hair suits their lifestyle and how often they can maintain their cut and colour,” he reveals.

The ability to personalise the service is vital, as Olive Tucker-Lee from House of Colour, explains: ‘The consultation is the most important time during a client’s hair appointment as it’s the only time you can really find out what their intentions are and how much they can afford. I like to formulate a plan with clients where we discuss objectives and how we to achieve them through cut and colour.”

The next step is to make sure your prices and information on your colour services is clear. “Price is a huge factor so I always give them the quote before we start colouring,” Olive adds. “If you give your clients as much information as possible, they’ll be able to

Creative Head Ireland

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make a better decision and will often opt for a bespoke colouring service over a DIY colour.”

Flexibility and time saved are often cited as the biggest advantages to home colouring, so it’s your job to educate clients who are tempted by the box that it can end up costing them more in the long run. “There’s a saying that if you buy cheap you buy twice,” Dylan Bradshaw says.

Bryan Murphy, artistic director at Kazumi Hair in Dublin, agrees: “You can buy a pair of scissors in the chemist without instructions on how to cut hair, but so many people think they can colour their hair themselves and get the same results as professional hair colour. So many people come into the salon and need corrective colour services, which ends up costing them more money in the long run.”

So what are the innovative new techniques that you can wow your clients with? From Wella Professionals’ latest service, Color.id, to L’Oréal Professionnel’s ammonia-free INOA, there is a range of technologically advanced salon colours on the market – but many clients are still unaware that they exist and how they can benefit from them.

“Most clients have no idea about the range of colours out there or the innovations in colour technology,” Sara Gondek from Hair Republic Galway explains. “They don’t know that things like Color.id or glossing treatments even exist so it’s vital to talk them through the options.”

Promotions are also an effective way of attracting new customers, but make sure you offer them in a way that doesn’t cheapen the service. “So many clients are willing to spend money on products yet they ruin their hair with DIY colouring kits. We’ve found that complimentary treatments or products act as an incentive to get them into the salon,” Marian Dineen of Marian Dineen Hair Studio Sligo explains. “It’s upselling rather than underselling your skill and service.”

The battle against the bottle is tough. But with staff education, the right attitude and innovative colouring techniques, you can get those clients back in the arms of the professionals.

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20/9/13 10:02:51

Star2013 Team www.irishhairfed.com

WATCH THE STARS COME ALIVE! Teresa Salon 2

Susan House of Colour

Olwyn The Hair Bar

Nikkita House of Colour

Nadia Foundation

Michelle LIA Hairdressing

Lisa House of Colour

Kerri Ann Sandra’s Hair Studio

Kelli Occasions Hairdressing

Graham Occasions Hairdressing

Ellen Occasions Hairdressing

Clare Collage Hair Group

WITNESS HISTORY BEING MADE. Presenting IHF STAR TEAM AND IHF ICON Awards.

Shows by the IHF Junior Council and Intercoiffure Ireland Team.

Sunday 17th November at the Radisson SAS , Dublin.

Tickets €75. limited availability, contact Pauline at the IHF office to book.

T: 056-8833808/0866995003

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Way out west

This page: the LA Team, including the 11 stylists: Lacey Bastable, Wow; Susan Crozier, Reflections; Beckie Goodall, KH Hair; Karen Kennedy, Indigo Rye; Stephen Kriehn, Blue Hairdressing; Alison McRitchie, The Head Gardener; Alison Milton, Weir; Moira Mulloy, Weir; Johanna Sarkkinen, Marco Aldany; Christine Smith, Christine Smith Hairdressing; Traci Wells, KH Hair 48

Shoots

A group of stylists were given the chance to create their own LA story thanks to Sebastian Professional. Here’s how they got on…

Like most things in Los Angeles, it all began with a photoshoot. Held at the Sebastian Professional studios and mentored

by UK creative style artist for Sebastian Professional, Sean Dawson, 11 stylists flew in to California for the shoot of a lifetime.

The team were first set the task of finding and casting the right models, before they were allowed to let their creativity loose to create the final hair looks.

Each stylist got the chance to produce some fantastic shots for their portfolio, with Lacey Bastable of Wow being awarded Overall Superstar of the event and Christine Smith of Christine Smith Hairdressing taking home a Super Stylist award.

“Being part of the Sebastian Professional trip to LA was incredible,” says Lacey Bastable. “We are all so pleased with the results and can’t wait to share what we learnt and saw back in the salon.”

Adds Sean: “Working with a team of energetic and creative hairdressers in the heartland of Sebastian Professional has been really special. The end looks really are fearless and inspiring.”

Creative Head Ireland

20/9/13 10:05:11

Want to discover more about the fun and fearless world of Sebastian Professional?

Call 01 416 0900 or visit sebastianprofessional.com

Creative Head Ireland

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Looks created by (top row, from left to right): Karen Kennedy, Moira Mulloy, Lacey Bastable, (second row) Johanna Sarkkinen, Beckie Goodall and Traci Wells, Alison Milton, (third row) Alison McRitchie, Susan Crozier, Stephen Kriehn, (bottom row) Lacey Bastable, Christine Smith

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Masters of reinvention Vivid colour meets high voltage glamour in Preen’s fresh take on the classics

Photography by Barry McCall

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Hair Preen Creative Team. Make-up Paula Callan. Styling Aisling Farinella.

WANT MORE? See incredible fashion shoots online creativeheadmag.com

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Gods and mortals Apheleia by Trevor Sorbie Salons celebrates the spirit of simplicity Photography

by JAck Eames

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To see more from the shoot, visit creativeheadmag.com

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Hair Anna Chapman and Mai Ha at Trevor Sorbie, assisted by the Trevor Sorbie team.

Art direction Petros Mairoudhiou at Trevor Sorbie. Make-up Megumi Matsuno.

Styling Desiree Lederer.

Risky business

self-belief and a product people want – that’s the key to success, says Tangle Teezer’s Shaun Pulfrey As a person I’m not naturally a risk-taker – I always wait for the walk sign, I never jump a red light and I’ve never contemplated a bungee jump. But with Tangle Teezer I took my biggest calculated risk.

As a sole trader I bankrolled myself to the tune of £98,000 (E117,000) for a market launch, paid over three years. This was spent on research and development, intellectual properties, tooling and artwork. During this time I was still working as a colour technician four days a week, so literally every penny I earned went into this venture. The three days I wasn’t colouring hair, I was immersed in Tangle Teezer. It was tough.

I didn’t buy any clothes, go on holiday, eat out – my friends thought I was bonkers.

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In 2007 I re-mortgaged my flat for £25,000 (E30,000) to cover the start-up of the business and turned myself into a limited company. And for me, that’s when the element of risk kicked in. I was technically unemployed and still working out of my flat – where I had to keep up repayments.

In the first year of trading, the company lost £13,000 (E15,500).

I still saw it as an investment as the product was getting good feedback from hairdressers and the moneycovered this. The following year I went into profit, and by the end of the third year I got my investment back.

To me there are two kinds of risk: all-or-nothing or a calculated risk. I thought mine was the latter.

But with hindsight, launching in 2007 when we were heading into

a terrible economic climate with a handless hairbrush that no-one had heard of, along with being slammed on national television in the Dragons’ Den, it was pretty much an all-or-nothing risk!

People often think of risk as monetary, but there are other factors involved, too. I didn’t have business partners, so there was just my vision. I only had myself to blame if it all went wrong. And my supply chain risks were reduced dramatically by being manufactured in the UK. If there’s a problem, I need only go up the motorway. And if I go against the rush hour, keeping to the speed limit, I can calculate there’s very little risk.

Shaun Pulfrey is the inventor and chief executive of Tangle Teezer

Creative Head Ireland

20/9/13 10:10:15

Manage your hair salon with the NEW Casio EPoS Solution Android is a technology we are all used to when it comes to smartphones, the platform controls roughly half of the UK market. But what if we take this reliance on smart technology to organise our business, as well as our personal lives?

Enter the Casio VR-100 business support terminal – a device that manages your reservations, stock data, bank card payments, customer loyalty schemes, all at the point of sale.

The range of applications available through the Android platform make the VR-100 a great tool to help grow your business.

For more information

T 8208 9510 E @casio.co.uk

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