Creative HEAD Ireland September 2013

e7.50 September 2013

In print l online l everywhere!

CH Creative Head

Ireland

September 2013

The New Frontier It’s time to change direction

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Strength to strength We aren’t all born to be sharp sales types or business boffins. It’s why Schwarzkopf Professional has refreshed and defined its five pillars of success, giving you the business foundation you need Savvy salons choose a professional product partner that understands and supports their business.

That’s why Schwarzkopf Professional has been running its Dedicated to Salon Success programme for decades. Its five pillars of success are:

Reach new clients

Increase frequency

Schwarzkopf Professional uses its brand-building strategies, marketing tools and online presence to promote its salons, products and services.

Shortening the time between appointments is an easy way to build profit, so Schwarzkopf Professional delivers the business-building tools to help.

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Build loyalty Constant brand engagement through trend reports and collections, such as Essential Looks, a host of promotional ideas, ensure that a client won is a client kept.

Premium services

Sell more products

Salons can get ahead of the competition with Schwarzkopf Professional’s colour and product performance, and trend-linked education.

Schwarzkopf Professional knows selling doesn’t come naturally to all, which is why it provides sales support, points of sale and displays for active retail.

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Feel the force Discover how BC Fibre Force is giving salons the strength to grow their retail offering, increase revenue and retain clients Each new innovation from Schwarzkopf Professional brings returns for salons, and BC Fibre Force is no exception. As one of the hottest professional product releases for 2013, it’s been a hit with salons both commercially and creatively. Here, stylists and salon owners reveal the true strength behind BC Fibre Force.

“We use BC Fibre Force a lot – any client who’s had the treatment invariably goes on to buy the retail products as they see the amazing benefits on their hair” Barbara Aldritt, Bankz

“BC Fibre Force is rivalled by no other haircare product and our salon is so confident that we offer a money-back guarantee on the range. It offers a remarkable change in the hair, we love it” Susan Hackett, Ravens Hair Salon

“Finally, a product that builds the hair from the inside out and brings the hair back to its healthy natural state. From a commercial point of view it’s a successful in-salon service and home-care retail combination” Dervla Mulligan, Hype Hair

“Some clients need more than just a temporary fix on the surface of the hair, and the BC Fibre Force range restores the hair’s architecture from the inside as well as sealing the surface, the results are amazing!”

Caroleen Creevy, Ritzys Salon

Grow your salon’s business with Schwarzkopf Professional’s Dedicated to Salon Success programme and BC Fibre Force. Call 086 290 2135, visit schwarzkopf-professional.com, or search ‘Schwarzkopfprofessionalunitedkingdom’ on Facebook for more details

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Repair and protect Got a client longing for stronger, revitalised hair? Of course you have. Now you can make damaged hair a thing of the past with BC Fibre Force Hair goes through a lot. How often has a client said ‘I wish I’d never…’ or ‘If only I could turn back the clock…’ as they stared into your salon mirror? It’s time to give them back the power – you can make hair look reborn with BC Fibre Force from Schwarzkopf Professional. This range reconstructs from deep within hair’s natural architecture with an advanced micronised keratin replacement formula that restores the cell membrane complex to its original strength. Hair is restored, becoming glossy, strong, supple and manageable – making dull, lifeless and damaged hair a thing of the past. The proof is in the results: 100 per cent more strength with 95 per cent less hair breakage. And it’s a great range to retail as it’s suitable for all hair types and structures, making it a perfect treatment both in the salon and at home.

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15/8/13 10:31:53

Ella Waldmann · Actress · Silver Blonde

itA/W looks 13/14

Inspired by the latest catwalk trend for metallics, L’Oréal Professionnel has created a collection of It Looks for the A/W season: Recreate the season’s hottest looks with the coolest shades using L’Oréal Professionnel colour; Silver Blonde, Rose Gold and Icy Brown. Update your client’s look with this long-lasting, high-shine & ammonia-free service.

Only by

Editor’s letter

18 32

hello...

Sometimes change can be scary – but shaking things up, getting out of your comfort zone and embracing the unknown is vital if you want your business to thrive in the current climate. For me, September has always symbolised a fresh start and for some reason I’m always more empowered to make life-changing resolutions now than in the dark and dreary days of early January! Inspired by the idea of New Year’s resolutions, our Style Tribes feature, from page 32, looks at the ways you can develop your brand and tweak your business model by embracing a little bit of change in your salon. Sometimes even the smallest change can make a world of difference, so we hope our September issue encourages you to seize the day and take control!

And we’ve done that too with a new look, a new logo and a more interactive approach that we believe will empower you to share your success and be inspired by the innovations and ideas of others. Welcome to the new season!

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Aoibhinn McBride Editor

aoibhinn@headmag.ie Creative HEAD Magazine 6

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@creativeheadmag

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Creative Head Ireland

22/8/13 13:51:41

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September

what’s inside 46

Dylan Bradshaw explains how to get ahead in hairdressing

In print l online l everywhere! e7.50 September 2013

50

the last word

from the street

CH Creative Head

ireland

Connor Clinch snaps Sugar Cubed’s debut September 2013

The New Frontier It’s time to change direction

creativeheadmag.com 01_CHI_218+3.75mm 1

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Colour Burst from Schwarzkopf Professional Essential Looks 2.2013 Hair Tyler Johnston Colour Lesley Lawson Creative direction Steve Hogan Styling Jelena Schneide Make-up Alexandra Byrne Photography Colin Roy

FRESH THINKING L’Oréal Colour Trophy returns revamped and full of fashion thrills

Editor Aoibhinn McBride

Online EDITOR Amy WOOD

Editor in chief Amanda Nottage

ART DIRECTOR NICK JABBAL

ADVERTISING MANAGER BEN BALDOCK

Publisher Catherine Handcock

Art Graeme White

Special Projects Editor Creative HEAD Ireland HEather Day 6-9 Trinity Street

CHIEF SUB EDITOR ADAM WOOD

Special Projects manager 016 177 947 aoibhinn@headmag.ie Joanna Andersen

Write to us at:

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Creative HEAD Ireland is printed on paper certified as being from sustainable sources using only vegetable-based inks. Printed by Buxton Press, Environmental Printer of the Year and Printing Company of the Year.

Creative HEAD Ireland is published 10 times a year by Alfol Ltd. Creative HEAD is a registered trademark. No part of this magazine may be reproduced without prior permission of the publisher. All information correct at time of going to press. Printing by Buxton Press

Dublin 2

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on the Cover

Creative HEAD Magazine

@creativeheadmag Creative Head Ireland

22/8/13 16:14:56

Hollywood fashion secret

Sixty years ago, Elchim, first in Italy, introduced the professional hairdryer on the market, and opened up the door to the development of a set of tools designed specifically for hairdressers, to let them better satisfy their customers.

Since its inception, the company worked hard to develop more and more technologically advanced products to support the hairdressers in their daily work.

The new payoff “Healthy hair for your beauty” condenses in a few words all those years and years of research which allowed Elchim to

develop efficient and ergonomic products, designed in mind with both the health of the hairstylists and the beauty of the hair, from the styling stage onwards.

“Healthy hair for your beauty” expresses the care and love for the beauty of hair, and at the same time, the global commitment of the company.

The Elchim hair dryer, thanks to its ionic and ceramic systems, help to close the hair cuticles and moisturize them, to make them soft, shiny and silky, free from static electricity; and the reduced drying time, thanks to the

increased power of the hair dryer, leaves the hair healthier and more beautiful.

In addition to being technologically advanced, the Elchim hairdryers are made in Italy - to be exact, in Milan, the city of fashion and design. Created by internationally renowned designers, Elchim products are well known and adopted throughout the world, where the company is present in more than 80,000 hair salons in 48 countries.

It’s a good starting point for our further international development: the primary objective of Elchim for the future.

styler titanium e d i t i o n

ceramic i o n i c

titanium e d i t i o n

available from Essential Salon Supplies for more info call 061-212028 web: www.essentialsalon.ie | email: info@essentialsalon.ie

Creativeheadmag.com News

R u n way

Blogs

Events

Sh o p

Competitions

Courtesy of Wella Professionals

Hair

Vanessa Bruno

Looks

SEE IT The latest looks and trends from the globe’s S/S14 Fashion Weeks

WATCH IT See Mark Woolley and the Electric Art Team in action

LIVE IT

Hair by Ari Koponen

Get the gossip and the glory from this year’s Most Wanted and It List Grand Final

LOVE IT Stunning photographic collections from stylists all over the world

Creative HEAD Magazine 10

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BUY IT The hottest deals exclusively for you in our online shop, powered by Aston & Fincher

@creativeheadmag Creative Head Ireland

22/8/13 16:16:03

The news and know-how from your industry

Pictured from left to right: Michael Francos, D&J Ambrose; Kate O’Sullivan, Francesco Group; Amelia Evans, Russell Eaton; Simon Tuckwell, Sutherland & Barnett; Holly Scanlan, Spoiled Hairdressing; Brian Sweeney, House of Colour

The edit

House of Colour Stylist makes it on to Generation Now team See IT Catch all the action from the TrendVision Award 2013 UK and Ireland Final next month creativeheadmag.com

Creative Head

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Brian Sweeney from House of Colour in Dublin (pictured above, right) has made it on to the six-strong Wella Professionals Generation NOW team for 2013/14. After undergoing an intensive audition process, Brian spent a week in London attending Generation NOW boot camp with mentors Gareth Vance from Sassoon, Kai Wan from P.Kai Hair and Colin McAndrew from Medusa. The team received training in social media, product knowledge and presentation skills and will get the opportunity to present at the Wella Professionals TrendVision Award 2013 UK and Ireland Final next month.

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22/8/13 14:02:21

Life

lessons

Andrew Dunne Director of Hair by Mane Hairdressing teaches you to have patience.

Try to constantly improve your work while taking in what’s going on around you, rather than worrying about the competition, and you will always be busy.

You need to have a sense of you own ability – I walked away from hair colour for seven years because I felt my work wasn’t good enough. It turns out the person I wanted to teach me was actually inside myself, but I’m naturally lazy so I had to dig deep!

Laura Reid, Trevor Sorbie MBE and Tara Smartt

Learning from the best As part of their L’Oréal Professional ID ARTIST training, Laura Reid from Brown Sugar and Tara Smartt from Hession Hairdressing headed to Manchester for an intensive two days of education. Under the guidance of Dylan Bradshaw, Richard Phillipart, Paul Dennison and Trevor Sorbie MBE, the girls learnt a variety of new skills and techniques ahead of the Catwalk Showcase Tour featuring the A/W13 ‘It Girl’ collection, which will take place on 7 October at the Royal Hospital Kilmainham.

I hated the Celtic Tiger – it destroyed so much. I used to have people who didn’t like my style of work come to me just because I was one of the ‘go-to’ colourists.

You only have one real boss in this job and that’s the client. But, not a lot of stylists seem to take responsibility for colour these days. They ask the client what they want and give it to them, regardless of whether or not it suits them.

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WORDS OF WISDOM

Click it…

“Trevor Sorbie sat for two hours humbly talking about his life, how he became successful and the mistakes he’s learnt from” Laura Reid, Brown Sugar

“If you haven’t heard of Richard Phillipart, look him up! He’s so inspirational – to think he was an ID ARTIST just three years ago is crazy” Tara SmarTt Hession Hairdressing

Check out Joico’s new Drab to Fab hair web series, staring Joico international artistic director Damien Carney and Revenge star Ashley Madekwe. Visit joico.com/joico-videos

Creative Head Ireland

22/8/13 14:02:40

Fergal O’Connor of winning the Fantastic Stylist Award 2012

#CHedit

My month ahead

❤

What does September have in store for…

we love

Fantastic adds new category Now in its fourth year, the Alfaparf Fantastic Hairdresser Awards is shaking things up for 2013 with the introduction of a new category and the removal of an old one. The Look, sponsored by Inixia, will be awarded to the stylist who produces a front cover-worthy look that is commercial, wearable and reflects current trends. The category replaces Fantastic Boss. Winners will participate in a professional photoshoot to recreate the look. To find out more, visit xpertpro.ie for more.

You have to unwrap the candy-hued packaging of More Inside from Davines to get to the product – genius! Clients will be pick ’n’ mixing from the shelves in no time.

WIN IT Enter our Davines More Inside competition creativeheadmag.com

Yourells reveals salon venture

Carol Joyce, Sile Seoige and Anna Forde

Award-winning salon owners Anna Forde and Carol Joyce invited TV presenter and fellow Galway girl Sile Seoige to open their latest venture – a second Yourells salon.

Located in Moycullen, Co. Galway, the new salon will be led by Carol alongside senior colour expert Laura Langan. Speaking at the launch, Carol said: “It has been a great year for Yourells, TV appearances, the launch of our blog and now the opening of our second salon to service clients old and new in the west of the city and county.”

Anthony Kilcoyne Salon 2, Sligo I am travelling to London to attend the Saco Advanced Cutting & Colouring Course and I’ll be helping Teresa Conroy, who has been shortlisted for the IHF Star Team, while she is honing her skills to hopefully achieve a place on the team.

Teresa Connolly

Ritzys Hairdressing, Westmeath

Written In The Stars Charged with the task of whittling down hundreds of entries for the first ever IHF Star Team, a panel of judges and team mentor Olive Tucker-Lee met in the Wella Studio in Dublin to select the finalists. The judges picked the 20 candidates who will now progress to the next level, before the final 12 are chosen for the Grand Final on 17 November.

My team and I are busy with various fundraising events ready for my trip to India in November with Shaping Futures – an initiative that brings Schwarzkopf Professional together with SOS Children’s villages, to introduce the disadvantaged young adults to the craft of hairdressing.

Conor Galvin

Conor Galvin Hairdressing, Limerick It’s been a rollercoaster ride for us since the opening of my first salon in Adare in Limerick. This month we’re styling the hair at the annual Best Care Midwest Fashion Show, taking place at Adare Manor.

We’re expecting more than 180 people and all money raised will go to University Hospital Limerick.

Tweet us Got a new salon opening?

Let us know! @creativeheadmag

Creative HEAD App – download it now from the App Store Creative Head Ireland

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Shop The latest products, colours and services

Now you see it…

It may resemble an old-school telephone cord but the Invisibobble traceless hair ring is a new hair tie that distributes the pressure around the circumference of the ponytail, helping to prevent split ends and damage to the hair shaft.

RRP e4.99 Call 061 212 028 essentialsalon.ie

The brush off

the Professional e of professional hairbrushes, Cloud Nine has unveiled a rang r jaw-dropping offe hes brus ing -Dry Radial Blow Paddle, Dressing & Styling and ainable materials. results and are made from sust

1 cloudninehair.com

712 RRP from e56 Call +44 (0)845 026

Opposites Attract The Counter Balance Collection sees Sebastian Professional makes texture and shine go hand in hand.

RRP from e22.50 Call 014 160 900 wellaprofessionals.ie

Bright forecast The weather is always a concern for the frizzy-haired, but with the Liss Unlimited range by L’Oréal Professionnel’s série expert, hair is easily smoothed into controllable, luscious locks.

RRP from e12.05

Think Pink

Make the ghd V pink diamond set the retail star in your salon – for every one sold, E10 will be donated to the Irish Cancer Society’s Action Breast Cancer programme.

RRP e155

Call +44 (0)1924 423400 ghd.com

Call 018 0053 5616 lorealprofessionnel.co.uk

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Creative Head Ireland

22/8/13 14:18:58

creativeheadmag.com/shop Forever Young BTX Botox for Hair doesn’t just promise straighter, glossier hair.

The exclusive in-salon service promises to transform hair back to a more youthful state by infusing it with caviar oil, amino acids and collagen, filling in cracks and leaving hair fuller for up to four weeks.

e275 for 15 treatment bottles Call 061 212 028 essentialsalon.ie TRY IT We have 50 SP LuxeOil collections to give away! creativeheadmag.com

More to adore

Love System Professional LuxeOil? Then you’ll adore the new LuxeOil Collection, which adds a shampoo, masque, protection spray and Keratin Boost Essence to the original hair treat.

RRP from e15.50 Call 014 160 900 wella.ie

Shine On Containing macadamia seed oil, Joico’s K-Pak Protect and Shine Serum protects, polishes and seals the cuticles while helping to prevent split-ends and frizz. Ideal for dry, damaged or coarse hair.

RRP e25.50 Call 045 856 490 xpertpro.ie

Break free

New to the Irish market, the ECOCERT certified range of hair colour from Danish brand Natulique is free from ammonia, parabens and PPDs, and give 100 per cent grey coverage guaranteed, perfect for clients looking for a more natural alternative.

RRP from e10 Call 012 143 674 simplynatural.ie

Size it up

The bigger the better when it comes to hair, and now clients can get added volume with the Big Hair range by Fudge.

RRP from e14

Call +44 (0)1282 683100 fudge.com

❤ hot

Creative Head Ireland

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Creative Head Ireland

22/8/13 13:08:28

C

url me

Retire your straighteners and take up with the hottest and most coveted curling products of the moment, by Glamoriser

we’ve said it before and we’re going to say it again: clients love curls. Poker-straight styles have been given the heave-ho and we’ve moved into a more hair-friendly, curl-loving moment. This is the year of the tszuj (sounds like jujj), where hair is free to move, swish and even bounce!

Keen to make styles as easy to achieve for both the stylist and client, Glamoriser has introduced three motorised curling hair tools: Auto-Curler Motor Tong, Motor Wand and Motor Waving Wand.

Each one let’s you get creative with curls and will work on both straight and naturally curly tresses. To twirl and curl clients’ hair into some of this season’s must-have styles,

simply clip in the hair ends to your tool of choice, start the motor to automatically wind the hair around the barrel, hold for a few seconds then release the clip. The results?

Glamorous, professional curls and waves!

Safe and easy to use, the Glamoriser takes the time out of curling and waving and its mineral oil-infused, nano-diamond ceramic barrels are made with real crushed diamonds. The products also boast variable heat settings, auto shut-off after 60 minutes of inactivity and a salon-friendly three-metre swivel cable. So whether your clients fancy finger waves, spirals, coils or curls so big the Duchess of Cambridge would be jealous, it’s time to twist those tresses with Glamoriser.

Get some curl action in your salon with Glamoriser. Call +44 (0)20 3393 9072 or visit salon-services.com

Creative Head Ireland

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22/8/13 13:09:01

Inside story Preen Dame Street, Dublin Located in Toni&Guy’s former flagship, husband and wife team Katherine Sweeney and John Cheese have brought this listed building back to life with ornate finishes, bespoke furniture and a truly inspiring take on affordable luxury. Designed by Kari Rocha, the overall feel is very feminine with quirky, eclectic touches. They include a pastel-pink piano workstation (made from Katherine’s childhood piano rescued from her Dad’s shed), a refreshment bar finished in the style of a speakeasy cocktail bar and a spa-inspired backwash area called the Ritual Room.

We particularly love the powder blue ottoman in the reception area and beautiful shopfront that has been lovingly restored.

Hot buys Fit for a King Inspired by the classic Louis XVI chair, the Maletti Pompadour will infuse your salon with a luxurious French feel.

Padded out

Available in a range of different colours, Salon Ambience’s Crystal front of house desk in this rich, regal purple is our top pick.

Price E1,749.30 061 212 028 salonambience.com

Price E1,044 0044 203 207 2032 maletti.co.uk

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Creative Head Ireland

23/8/13 10:17:49

#CHedit

Head to head

One hot topic; two hairdressing professionals debate the issue

is compulsory registration for hairdressers the right approach for the industry?

yes

Greg C larke, owner , Colla When ge Hair we tal ka R

bout c Group egistr a ompu & We L lsory both s tion should ove Sa r egistr alon o be a p ation, lons wners ositiv have t we ha e mov and co he fra ve to b e that nsum mewo to get b e e enefit rk f carefu rs giv a prop s e and l. er fram or compuls benefi get a b the industr ory re ework cial to y and e t ter se gistra in pla the in runni he rvice. tio ce, I fi dustry ng a b We do lps rmly b n now but i . So m usine for po n ’t f e ss and any sa we we tentia lon ow lieve it wou re abl we do l salon thems e l n n d ’t e b owner rs are have a elv n’t exp e extremel s – in what o es a hairdr y reality ny sort of e erienc esser. penin x ed a a n ms or Re yo g certai regula in n stan a salon actu gistration w ne can ope tions n a sa dar ally m ould g if you lon an eans a ive yo want t ds. What w d call nd wh u grou e real o oper requir at you nd rul ly nee ate as ed pap d es in have t a hair erwor o do t dresse is licensing k. o mai r, you for ind ntain need t ividua o be a ls so t ble to provid hat e the

no

John M Direct aher, Owne r, or of Q ueen AcQueen Haird ressin ademy I don’t g and E believ e in co impos xecuti mpuls sible t ve o o legis ry reg is ma

late w ulatio de up h n acro of tho practi ss the usand at ‘across th ces an b s e boar of div d busi creati d’ actu oard becau erse b ness m vely a se i u a lly me s i o b nesse del ou examp ans. O t’s s with le from t how we ac s. We are a ur ind a h c c u reativ their c ess or other ge va ustry e bun p hoice. c ch and riation in th Client reative indu rovide our factor ei so nee traini s choo stries s such ng. We d to th r . It’s a se the as often bout t shoul ir hair i n k have m proximity, d take ru dresse co o indivi r for m sting the c dual h re influence st and a per l i a ent to ny dif sonal as. All than a and as m ferent recom these ny aw a reason ake mend factor ards t contin result the n s and ation s will he sal ature ue to f in tur be the of the kind o n influ on has won rom a frien servic most d f serv or titl ence t effect e s ice yo es an h o e busi ffered ive go u prov n .

U e v s e l s t rning ide. imate mode force and en ly, the mark l et will dorse ment of wh at

tell us What you think – vote now at creativeheadmag.com!

Got something to say?

Tweet us @creativeheadmag

Creative Head Ireland

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22/8/13 14:22:20

#CHedit

A final run-through before our Su mmer Launch!

Olive Tu ck er-Le e an d Da rre n La ck en on sta ge

The hunt begins for our Hair Apprentice

In the frame

Working out how we’ ll dress mode ls for a competitio n

House of Colour’s David Campbell snaps away

A pre ss ca ll for Eirco m’ s ne w Wi-F i hu b

SNAP AND SEND Want to give us a snapshot of your hair world?

Tweet us @creativeheadmag

Worki ng on th e sa lon in Liffey Va lle y an d A bb floor ey St re et

An education evenin g for IHF Star Tea m project

To-do list the hottest happenings this month…

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September

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2. Brush up

1.TAKE A SHOT Fashion photographer Barry McCall is running a one-day beginner course in photography in Dublin on 14 and 21 September.

Visit facebook.com/ BarryMcCallPhotographer

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September

ESS is holding a one-day advanced creative cut and colouring seminar in its Dublin Academy, hosted

by Matrix artistic director, Kieran O’Gorman.

Call 061 212 028

Our Hair Apprentice is a mong these 20!

30

September

3. Be inspired Dylan Bradshaw is hosting an intimate evening at the L’Oréal Academy Dublin to share an insight into the work of some of the most iconic hairdressers in the industry.

Call 01 604 5900

Creative Head Ireland

22/8/13 14:23:28

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31.07.2013 05:38

Scene THe hottest events every month – get yourself scene!

The judges…

Fresh thinking

Pictured above, from left to right: Trevor Sorbie MBE, Trevor Sorbie; Mario Charlambous, Richard Ward Hair & Metro Spa; Shauna O’Halloran, Irish Tatler; Chris Williams, Rush Hair; Jamie Brooks, Brooks+Brooks; Sally Brooks, Brooks+Brooks; Alan Edwards, Alan Edwards.

As one of the longest-running hair competitions in the industry, it was a brave move by L’Oréal Professionnel to completely alter the concept of this year’s Colour Trophy.

But from the minute you entered the venue – Dublin’s Convention Centre – it was clear the move was going to pay off. Host Bressie took to the stage to introduce the Hugh Campbell Hair Group artistic team, the first catwalk show team of the evening, followed by Peter Mark’s Eastern-themed Hansai collection before the awards themselves got underway.

And just when we thought it couldn’t get any better, a pair of huge black curtains were pulled back to reveal the after-party space to continue the celebrations!

L’Oréal Colour Trophy winner, Peter Mark Training Centre

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Creative Head Ireland

22/8/13 14:24:46

L’Oréal Colour Trophy second place, MIZU

L’Oréal Colour Trophy third place, Hession Hairdressing

Young Colourist winner, Danielle Whelan

And the winners are…

L’OrÉal Colour Trophy Winner – Peter Mark Training Centre, North Earl Street Second Place – MIZU, Dundalk Third Place – Hession Hairdressing, Clontarf Men’s Image Award Winner – Dylan Bradshaw, South William Street Second Place – Style Club, North Earl Street Young Colourist Award Danielle Whelan, Style Club, South William Street

Men’s Image Award winners, Dylan Bradshaw

Men’s Image Award second place, Style Club North Earl Street

Creative Head Ireland

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22/8/13 14:25:09

The artist For a service as innovative as Color.id, the ideal environment to launch it in Europe was needed. Wella Professionals found Berlin to be the perfect choice, with global creative director for colour, Josh Wood, the perfect host. Guests were whisked off to experience the art of Berlin, with the Irish and UK contingent enjoying a personal audience with illustrator Christoph Niemann. In a quirk of fate, an example of Niemann’s work was given to US President Barack Obama the very same day as a welcome gift celebrating his visit to the German capital. An alfresco dinner at Berlin’s hottest restaurant, Pauly Saal, and a gathering at Soho House Berlin rounded off the short but sweet trip impeccably.

LOVE IT See more from the world of colour from Wella Professionals, creativeheadmag.com

Josh Wood

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Creative Head Ireland

22/8/13 14:25:36

eco

Natural order

For health-conscious clients, vibrant colour and 100 per cent coverage just won’t cut it anymore. It’s time to embrace a new era of hair colour with Natulique

PPDs, parabens, ammonia – we’re all familiar with the terms but do you really know what they mean and what they are doing to our bodies? For Catriona Coyle, managing director of Natulique distributor Simply Natural, the desire to eliminate chemicals without compromising on colour or coverage, led her to Natulique – the only completely certified organic professional haircare line in the world.

“I’ve been dyeing my hair to cover greys since my late-20s and was constantly on the lookout for a brand that didn’t contain harsh chemicals but unfortunately it didn’t exist,” she says. “I used to get friends to bring back lots of different organic hair colour products from abroad. But I eventually decided to take matters into my own hands, be more proactive and find something for the Irish market.

That’s when I found Natulique and decided to bring it to Ireland myself.”

So how is Natulique different from other colouring products? Designed with a focus on natural ingredients, a special formulation of pure, natural sunflower seed extract, jojoba oil, apricot seed oil and grape seed oil

activates the colour and actually restores hair by infusing it with a balance of vitamins and minerals. And, not only are Natulique products made with the finest organic ingredients throughout, the company has also achieved ECOCERT certification.

Majella Nolan, owner of Amber Cool in Limerick, has started using Natulique in her salon and has seen the benefits first hand. “We are having great results with Natulique so far and have noticed a huge increase in the number of chemicalconscious clients who are looking for a natural alternative, especially those who are pregnant, are undergoing chemotherapy or who have health concerns,” she reveals.

“I want to give salon owners the ability to tap into a target market that they’ve never been able to reach before,” Catriona adds. “By using Natulique in their salons, they can increase their customer base by providing a unique colouring experience. Not every customer wants to go down the organic route but if we can have our products in at least one salon per town in every county, we’ll be giving consumers that option.”

To find out more about stocking Natulique, call 012 143 674 or visit simplynatural.ie

Creative Head Ireland

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DEA

THE BIG IDEA

Bright young things

Sugar Cubed

The little sister to the highly acclaimed Brown Sugar group, Sugar Cubed is the latest venture from Mark O’Keeffe and truly is one of a kind. Billed as a dedicated youth salon, prices are lower, the target market is younger and the team are all under 30! But if you think the lower price points equate to a low budget version of its big sister salon, you’d be wrong. Where Brown Sugar is famed for its groomed and glamorous clientele, Sugar Cubed hopes to make its mark as the edgier and more street style-focused member of the family. Located on Dublin’s Clarendon Street and with L’Oréal Professionnel Colour ID ARTIST Mark Byrne at the helm, everything from the graffiti art by Dublin street artist Maser and the Soda Stream bar to the reclaimed stained glass is achingly hip but in a low-key, effortless way. Fresh, focused and fashion-forward, we have a feeling Mark might be on to something…

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Creative Head Ireland

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See it Turn to page 46 and check out Sugar Cubed’s debut fashion shoot!

Creative Head Ireland

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COMPETITION

Crowning glory It’s the moment you’ve all been waiting for… the entries have been judged, the finalists have been revealed, now all that’s left is to announce are the winners of the Schwarzkopf Professional Irish Hairdressing Business Awards 2013

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Creative Head Ireland

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Now in its 11th year, the Schwarzkopf Professional Irish Hairdressing Business Awards is the prime place to network. From the likes of Peter Keaveney, Dylan Bradshaw, Paul Dromgoole and even Dragon’s Den star Richard Farleigh, in previous years we’ve seen some of the best in the business take to the stage to inspire you to take your salon to the next level; and this year will be no exception.

When the awards launched back in 2003, there were only six categories and an audience of just 80 invited guests. Now with a fantastic 21 awards up for grabs and an expected audience of up to 500 people, this year promises to be the biggest event to date.

Every year the awards aim to inspire the hairdressing community to reach its full potential. New for 2013 is the extended Schwarzkopf Professional Retail Salon of the Year Award, giving even more businesses the chance to excel in a key area. From the Salon Design Award to the Salon of the Year title, the ceremony really does uncover the cream of the crop.

The date for your diary is 21 October 2013. So come to the grand setting of the President’s Suite at the Aviva Stadium in Dublin to see the crowning of the best in the business.

This high-profile luncheon is the perfect opportunity to meet the top players in the industry, make new friends and experience Irish hairdressing at its very, very best.

The Schwarzkopf Professional Irish Hairdressing Business Awards will take place at The Aviva Stadium in Dublin on 23 October. Buy your tickets at ihbawards.ie Creative Head Ireland

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#styletribes

Style Tribes

This season it’s time to get tactical Declining column inches, loss of profits, a saturated market… you probably think you’re doing something wrong.

But, what if we told you that in order to improve your business, it’s not just you who needs to change, but your clients?

From the high-maintenance customer who wants everything under one roof to health-conscious clients looking for an holistic approach, we uncover the different style tribes you need to target to invigorate your business

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Creative Head Ireland

23/8/13 10:20:01

The Maximalist

“Clients who want lots of different beauty services want them all under the one roof.

And if you want to capitalise on this, you have to provide what they’re looking for,” urges Paul Hession of Hession Hairdressing.

“Extensions, for example, are a big part of our business. When we first started doing them we thought it would only bring in new customers, but our current clients are opting for partial extensions as well as their normal cut and colour.” Dylan Bradshaw, owner of Dylan Bradshaw Salon in Dublin and make-up range db Face, adds: “Clients are more demanding now and expect a certain level of service. If you don’t give it to them, they’ll go elsewhere.”

The Minimalist

From those who are time-poor or who simply want a quick beauty top-up, the era of express services is here and it’s now becoming big business. New Dublin salon Preen has decided to capitalise on just that with the opening of a Make-Up Bar and an express menu. Co-owner Katherine Sweeney, says: “We offer a ‘half and half’ service – half an hour on hair and half an hour on make-up – perfect for clients on the go.” For Danielle MacCormack, co-owner of Foxy Chopper in Waterford, the introduction of express colour services has been a huge success. She says: “Clients still want to go to a five-star salon and get five-star service, but they also want value for money.”

Creative Head Ireland

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Style Tribes

Teresa Roche, owner of Teresa Roche Hair Salon in Ennis, Co. Clare, stocks organic-only products and hair colours, such as Natulique. She says: “So many clients are coming to me because they’ve had health scares that have made them rethink what they’re putting into their bodies, especially if they’ve had cancer or are undergoing chemotherapy.”

Collette Farren, owner of Serenity Hair Design in Carndonagh, Co. Donegal, has also found that health concerns are prompting more and more people to seek out organic and chemical-free options. She said: “You have to make this service available, otherwise a huge proportion of clients will be totally excluded.”

The Youth

Youth culture is one of the fastest growing sectors in the beauty industry, which is why Eddie Mullins, owner of Hype Hairdressing in Waterford, decided to open a youth salon – Urban Hype.

Everything from the salon layout and the music to the Saturday parties where a group can come in just before the salon closes for a E15 blow-dry and complimentary drink echoes this. He reveals: “It is a breeding ground for the other Hype salons. So many of our new clients are the mothers of Urban Hype clients!” Mark O’Keeffe, owner of Brown Sugar group, opened Sugar Cubed as a youth-focused diffusion brand. “Sugar Cubed isn’t discount but it’s cheaper – it’s aimed at the Topshop client who wants to keep up-to-date but doesn’t want to spend a fortune doing it.”

This image and previous page, Whistles A/W13, courtesy of Goldwell

THU THU A/W13, courtesy of Davines

The Purist

Tweet us What are you doing to target the Style Tribes? @creativeheadmag

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Creative Head Ireland

22/8/13 15:48:34

OPEN YOUR MIND AT THE

IHF TRAINING HUB 2013 *Early Bird Avail o fo day all ur all ses pass fo sion r only

â‚Ź80

SUNDAY 20th October City West Hotel, Dublin Presenters:

Antony Whitaker

Recognised Internationally as a passionate and inspiring business presenter.

Team Ireland

Winners on the competition floor.

To book your tickets contact: *Early Bird rate available until Friday 11th October *Ticket prices vary

Debbie Digby

International Educator and Entrepreneur

Gerry Hynes Consultant Trichologist

T: 056 88 33 808 / 086 69 95 003 E: secretary@irishhairfed.com W: www.irishhairfed.com

Darren Ambrose, Josh Wood and Daniel Couch

COMPETITION

Thoroughly illuminating We searched for a colourist to light up our pages and work on an exclusive shoot with Josh Wood and ILLUMINA COLOR – step forward bright spark Daniel Couch

It was the chance of a lifetime – to create a stunning, on-trend look using ILLUMINA COLOR by Wella Professionals, and win a shoot working with colour genius Josh Wood, styling guru Darren Ambrose of D&J Ambrose fame, and Creative HEAD UK and Ireland. For Daniel Couch, colour director at Russell Eaton in Leeds and gold winner in the Color Category at the Wella Professionals TrendVision Award UK Final 2012, that chance became a reality…

Referencing runway shows from Céline and Saint Laurent, Daniel’s beautiful image of flowing locks in antique gold, soft strawberry and glowing oatmeal bowled over the judging panel. Daniel said of his entry: “My aim was to create a sumptuous colour that had points of interest, a look that seemed to move and shimmer while appearing elegant and expensive.”

“I felt that Daniel’s entry was a real 360-degree look,”

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admits Josh, Wella Professionals global creative director for colour and owner of London’s exclusive Atelier. “He’d taken into account the simplicity of the product, that you don’t have to over-colour. I loved the fact he used a model with longer hair – it best showed texture, shine and luminosity.

Also his presentation showed me he had a total grasp and understanding of the ILLUMINA COLOR world.”

And into that world Daniel plunged, alongside Josh and Darren, to create a collection of luxurious, premium images. So why did Daniel want to win this prize? “Because who wouldn’t? I use ILLUMINA COLOR all the time and Josh is a legend in the industry and an inspiration so it was great opportunity,” reveals Daniel. “I’ve learnt so much and this experience has given me more confidence.”

And it’s given us an achingly beautiful collection of images to enjoy – just turn to page 39 to see the results.

Creative Head Ireland

22/8/13 13:13:31

Photography by Alexander Jordan

WINning look To see more from Daniel Couch, visit the Creative Head App, now!

For incredible opportunities from Wella Professionals and to discover more about ILLUMINA COLOR, call 014 160 900, visit wella.ie or like ‘Wella UK’ on Facebook

Creative Head Ireland

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Creative HEAD Ireland and all supplements for 12 months for E75 Eight paraben, ammonia, PPD and resorcinol-free ECOCERT certified organic Natulique Professional Hair Colours, worth E80

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Creative Head Ireland

22/8/13 16:20:09

Behind the scenes Take a look at the action at our incredible shoot, with colour king Josh Wood, stylist Darren Ambrose and competition winner Daniel Couch

Creative Head Ireland

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Light

speed champions Super-charged colour gleams in a picture-perfect creation by Josh Wood and Creative HEAD prize winner Daniel Couch

Photography

by Alexander Jordan

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To see more from the shoot, visit creativeheadmag.com

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Hair colour Josh Wood, Wella Professionals global creative director for colour, and Daniel Couch of Russell Eaton, using Illumina Color. Hair styling Darren Ambrose of D&J Ambrose, assisted by Daniel Couch. Make-up Emma Miles. Styling Lucy Long. Photography assistant Ben Hughes.

w o r d o n

t h e

s t r e e t

Starring current clients and snapped by icon-in-the-making Conor Clinch, Sugar Cubed’s debut infuses trend-driven styles with glamorous grunge Photography by Conor Clinch

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Hair colour Mark Byrne for Sugar Cubed. Hair styling Laura Reid for Sugar Cubed. Make-up Dearbhla Keenan and Vivien Pomeroy.

Styling Rob Condon. Photography assistant Mark O’Keeffe.

Head start To become the best you have to start from the bottom – unless you equip yourself with an education that gives you the edge, says Dylan Bradshaw

The hairdressing industry has a stereotype attached to it; that only non-academic people go into hair. I know first-hand that hairdressing is a great, rewarding career and should be looked upon as a profession such as architecture or fashion design.

But if we don’t give ourselves that acknowledgment, we’ll never be able to change the way the industry is perceived and the way it’s run.

Education improves standards and what being a hairdresser means. It can give young trainees the skills to be the best. But, to be the best, you have to work hard and equip yourself with a qualification that will provide firm foundations for a long and successful career – and that’s what our new academy is all about. We see it as a tool to better the industry as a whole.

I’ve been involved in education for more than 18 years, travelling as an educator with L’Oréal Professionnel, so I wanted to combine all of my knowledge and experience with a credible structured programme. At the academy, we offer a full-time 18-month diploma course that is accredited by City and Guilds.

We’ve approached the academy as its own entity but it’s still part

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of the Dylan Bradshaw brand.

We have a dedicated, state-ofthe-art space so students get a feel for what it’s like to work in a salon from their very first day.

And although we’re City and Guilds accredited, our students get bespoke Bradshaw training, where we tailor teaching to the individual’s needs.

We also operate a finishing course that runs for two to three weeks to give recently trained hairdressers the chance to improve on the skills they already have and give them the edge.

The academy has been open for little more than a year but we have a five-year plan in place – to foster a culture of gaining accreditation, investing in education and will have encouraged other salons to develop solid training frameworks.

And although we know it’s going to take a few years to convince the industry, this kind of education and career progression is what people are crying out for. I believe that once this kind of education is the norm, the possibilities are endless.

Dylan Bradshaw is owner of Dylan Bradshaw salon and academy in Dublin

Creative Head Ireland

22/8/13 15:42:25

colour_dynamics_gainfort.pdf

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THE LATEST HOLLYWOOD SECRET

‘BOTOX’ effect for the hair BTX HAIR

For more information please visit your local salon, call Essential Salon Supplies on 061-212028, check out www.essentialsalon.ie or email info@essentialsalon.ie