Creative HEAD Ireland September/October 2018

€7.50 SEPTEMBER/OCTOBER 2018

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SEPTEMBER/OCTOBER 2018

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CREATE BOLDLY, LIVE BOLDLY

REVLON HAS BEEN REVOLUTIONISING GLAMOUR AND BEAUTY SINCE THE 1930S. NOW IT’S TIME FOR YOU TO UNLEASH THE BOLDNESS IN YOUR CLIENTS WITH REVLON PROFESSIONAL

FOR MORE THAN eight decades Revlon has been at the forefront of beauty, inspiring generations of women. From its boundary-breaking representation of independent, charismatic women of the ’70s to the electrifying supermodels of the ’90s and the celebration of the diverse community of empowered women today, Revlon champions strong, real women. Revlon Professional, as part of this revolution, brings innovative products to professionals to help them unleash the bold in their clients.

Bold is an attitude, it’s style that turns heads, a force inside every woman. Today, revealing beauty means looking at any woman and seeing the best in her. It’s about knowing exactly how to make them shine with a style that’s entirely their own.

Revlon Professional is the choice for stylists who understand that every client is unique. Go ahead, unleash the boldness in every woman – and in you.

SEE IT!

CREATE BOLDLY, LIVE BOLDLY

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CREATE BOLDLY, LIVE BOLDLY CAMPAIGN LAUNCHES 14 JUNE

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SPOTLIGHT ON: REVLONISSIMO

CREATE BOLD, BEAUTIFUL COLOUR AND LET YOUR CLIENT’S PERSONALITY SHINE THROUGH

Help clients to live boldly with Revlonissimo, a full range of professional, permanent hair colour, formulated with or without ammonia. So what can you expect when you use Revlonissimo? Vibrant colour and care with Revlon Professional’s colour expertise and advanced cosmetic ingredients for hair.

l Revlonissimo Colorsmetique professional hair colour is formulated to perform like a hair mask. The result is beautiful, reliable, long-lasting shades, stunning shine and up to 100 per cent coverage.

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l Revlonissimo Colorsmetique Intense Blonde lifts up to five levels with superior toning power. Powerful but gentle, it results in brighter, toned, strong blondes.

l Revlonissimo Cromatics gives show-stopping vibrant colours and stunning fantasy effects.

l Color Sublime

by Revlonissimo is so much more than an ammoniafree colour – it creates a sensorial colour experience with a selection of fragrances and provides naturallooking results.

l Clients can enjoy 100 per cent coverage and double the shine with High CoverAge. Infused with age-restorative ingredients to restore the protective lipidic layer, nine out of 10 women felt their hair was fuller with more body.

l Express your creativity with Pure Colors. Beautiful, reliable shades for intensifying, achieving deep, vibrant, cool colours. Pure Colour enables you to personalise every colour service to make your clients feel unique.

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SPOTLIGHT ON: STYLEMASTERS HAIR STYLING IN THE HANDS OF A PROFESSIONAL BECOMES ART. SHOW THEM WHAT YOU CAN DO WITH REVLON PROFESSIONAL’S STYLE MASTERS

IT’S TIME TO express your creativity in the best possible way – through hair! But to do this, you need a product range you know can not only keep up with you, but surpasses all expectations. Style Masters is what you’re looking for.

Each line in the range allows you to explore and reinvent how you’ve always styled hair. Whether your clients are looking for curl definition, volume or smooth locks, there's something for everyone. Style Masters helps you bring out the uniqueness in every one of your clients.

While styling is its aim, Style Masters also helps preserve hair colour as it now comes with added colour protection and cares for the most creative looks, thanks to the specialist formulas that help you achieve styles you never thought possible. Be unconventional, be passionate and use your cutting-edge tools to create a style like no other.

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HAIR HERO!

Curls are in, frizz is out so you need a curl defining cream like no other. The Style Masters Orbital flexible curl activator is it. It’s time to experience the creative freedom of a product that will give you outstanding styling as well as exceptional care.

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SPOTLIGHT ON: EKSPERIENCE

REVLON PROFESSIONAL HAS HARNESSED THE POWER OF NATURE WITH THE PRECISION OF SCIENCE TO CREATE A NEW THALASSOTHERAPY HAIR RANGE NOWADAYS, IT FEELS like everyone is obsessed with all things natural. No harmful chemicals and no plastic, just effective products that deliver. EKSperience is Revlon Professional’s first thalassotherapy hair range developed for professionals that offers a highly effective combination of science and nature, while delivering outstanding performance. Every formula contains nutrient-rich algae and pure seawater from the area around Noirmoutier island in France, rich in elements that are a precious resource for hair health and wellness. The brand also uses FSC-certified paper that comes from sustainable, ethically managed forests and recyclable plastic and glass for the bottles.

Covering everything from thinning hair and scalp care to anti-frizz, colour care and sebum control, you can be sure there is something for every client.

IN-SALON SERVICES

Inspired by the sea, science and the senses, EKSperience is your opportunity to create fresh, tailor-made treatments that will enhance any salon service, resolving hair and scalp issues while providing a unique sensory experience.

SCIENCE

Intensive research, development and experimentation with innovative ingredients.

SENSES

Beauty rituals that bring added value to the ordinary daily gestures used by the hair EKSperts at the salon.

THE TREATMENTS

Talassotherapy is an exclusive range of in-salon treatments that tackle sensitive scalp, excess sebum, hair loss and dandruff.

Reconstruct is an exclusive range of in-salon products formulated with keratin for reconstructing dry, damaged and brittle hair.

Boost are versatile products for use in the salon or at home that can be used on their own or in combination with other EKSperience products.

SEA

Formulations made from precious elements that come from the sea. EKSperience contains Aquamaris complex, an exclusive mix of pure seawater and marine ingredients.

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TAKE CONTROL

SOLUTIONS FOR HAIRCARE AND SCALP ISSUES THAT YOU CAN USE AT THE BACKWASH AND CLIENTS CAN ENJOY IN THE COMFORT OF THEIR OWN HOME FOR A PERSONAL HAIR EKSPERIENCE

The Purity range is formulated to cleanse with maximum efficacy.

The Sebum Control range helps control excess sebum and leaves the hair soft, light and hydrated.

The EKSperience Hydro Nutritive treatment provides nourishment with a re-mineralising and hydrating action.

EKSperience Anti Hair Loss range strengthens hair fibre and has a re-mineralising and astringent scalp action.

EKSperience Densi Pro returns vigour and vitality to hair that has become thin and dry due to ageing.

Scalp Comfort is formulated to soothe and moisturise while gently cleansing.

For coloured and treated hair, EKSperience Color Protection creates a protective barrier to maintain colour for at least five washes.

EKSperience Wave Remedy controls hair that is difficult to manage, providing hydration, frizz control and humidity protection.

BRING OUT THE BEST IN YOUR CLIENTS WITH REVLON PROFESSIONAL. TO FIND OUT MORE, CALL 020 7391 7440 (UK), 01 886 9300 (IRELAND) OR VISIT REVLONPROFESSIONAL.COM. FOLLOW ON SOCIAL MEDIA @REVLONPROFESSIONALUK 01_JuneCoverV3.indd 11

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CREATIVEHEADMAG.COM MAGAZINE

EDUCATION

EVENTS

INSPIRATION

CREATIVE HEAD STORE

COMPETITIONS

They came, they partied, they OWNED the night! Catch up with all things MWIT18 and meet our new Most Wanted champions

Catch our new Guest PAINTERS this season – Zoë Irwin (pictured), Robert Eaton and Clayde Baumann!

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See what happened when we got colour giants Larisa Love and Sophia Hilton together for the first time to chat...

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Inspired by ’20s photographer Man Ray, Emily Sweetman crafts a collection that is stark in its softness

@creativeheadmag

04/09/2018 13:05

STR I V E TO BE U N R I VA L L E D TAKE YOUR PLACE AMONGST THE CRÈME DE LA CRÈME. BECOME A GREAT LENGTHS EXTENSIONIST TO UNLOCK LIMITLESS LOOKS AND CREATIVE POSSIBILITIES. Our extensions are 100% human hair. We have a global reputation for excellence and an inspiring team of expert educators.

Great Lengths is in a class of its own. Don’t you want to be a part of it? Find out how you can become a Great Lengths certified stylist.

GREATLENGTHSHAIR.CO.UK/BECOME-A-CERTIFIED-STYLIST

Editor’s letter

34 58

The power of the hairdressing industry is such that it never stays still for long. In recent years one of the biggest changes has been the rise of barbering, with male grooming routines becoming the norm and barber shops popping up on every high street – and the modern man wants so much more than just a short back and sides. We look at the grooming boom on page 30 and discuss what this means for established barbers. The ever-changing world of hair also means new trends and techniques are constantly being developed and, with clients more informed than ever, it’s up to you to get educated.

Flip to page 26 and find Creative HEAD’s picks of the latest courses that sharpen your skills and ignite your imagination. But of course it’s not all work and no play – we hosted the Creative HEAD Most Wanted Grand Final in London, celebrating the brightest lights of Irish and British hairdressing. Find all the gossip on page 58, and congratulations to Dylan Bradshaw and Lloyds Hair, our fabulous winners!

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Anna Samson Editor

anna@alfol.co.uk

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September/October

WHAT’S INSIDE €7.50 SEPTEMBER/OCTOBER 2018

In print•online•everywhere!

SEPTEMBER/OCTOBER 2018 CREATIVEHEADMAG.COM

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ON THE COVER

THE EVOLUTION OF MAN

Male grooming s booming, so what does the modern barber look like and how can you join in the gold rush?

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FASHION

The Wella Professionals Style Council’s new collection is dappled in sunlight

EDITOR

CHIEF SUB EDITOR

ADVERTISING

EDITOR IN CHIEF

CONTRIBUTOR

CLASSIFIED EXECUTIVE

ART DIRECTOR

DIGITAL ASSISTANT

NICK JABBAL

KELSEY DRING

SPECIAL PROJECTS MANAGER

DIGITAL DESIGNER

ONLINE AND DIGITAL EDITOR

ANNA SAMSON AMANDA NOTTAGE

EVA VESTMANN

ADAM WOOD

BETH DAVIE

ALISON ROWLEY

LAURA TUCKER DAVID HAMMOND JENNY BROOKS

SPECIAL PROJECTS DIRECTOR JOANNA ANDERSEN

PUBLISHER

CATHERINE HANDCOCK

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Issue #01 2018

Hair by Revlon Professional

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Creative HEAD is printed on paper certified as being from sustainable sources using only vegetable-based inks. Printed

by Buxton Press, Environmental Printer of the Year and Printing Company of the Year.

01/08/2018 15:10

SHARPEN YOUR SKILLS We pick out the key courses for your salon this autumn

Creative HEAD Ireland is published 6 times a year by Alfol Ltd. Creative HEAD is a registered trademark. No part of this magazine may be reproduced without prior permission of the publisher. All information correct at time of going to press. Printing by Buxton Press.

WRITE TO US AT:

Creative HEAD Ireland 21 The Timberyard, Drysdale Street, London, N1 6ND +44 20 7324 7540 anna@alfol.co.uk

@creativeheadmag CREATIVE HEAD IRELAND

03/09/2018 14:04

Dylan Bradshaw

The edit

FOLLOWING THE ANNOUNCEMENT of an Irish apprenticeship in professional hairdressing for the first time last year, a series of consultation workshops have been held around Ireland.

Entitled ‘Shaping the Future’, these events were an opportunity for hairdressing experts to unite and discuss the new apprenticeship.

The events took place in Carleville in Cork, Naas in Kildare and Carrick-onShannon in Leitrim.

Attendees were given the opportunity to meet those developing this new apprenticeship and hear how it will affect the industry and drive standards forward.

Participants were also encouraged to propose modules and course content, and the data collected from these workshops will now be analysed to help create the apprenticeship programme, ensuring it covers everything needed for youngsters to thrive in a modern salon.

Bridget Haren, president of the Hairdressing Council of Ireland and owner of Bridget Haren Hair & Beauty, said: “This is going to be fantastic for hairdressing in Ireland. It will most certainly create opportunities and attract young people into careers in hairdressing.

“It will also provide them with recognised qualifications, which they can use to further progress their career or indeed have the paperwork to travel internationally.”

Future briefings will be published at hairdressingapprenticeship.ie.

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Katherine Ryan

APPRENTICESHIP CONSULTATIONS TAKE PLACE ACROSS THE COUNTRY

Lloyds Hair

THE NEWS AND KNOW-HOW FROM YOUR INDUSTRY

DYLAN HAT-TRICK IS EXCEPTIONAL!

DYLAN BRADSHAW HAS scooped the Exceptional Stylist title at the Creative HEAD Most Wanted Awards at the Natural History Museum in London, his third consecutive win. This means that in 2019 he will be crowned a Most Wanted Legend! The prestigious title is awarded to those who have won the same category three times, proving their incredible expertise in the field. The Exceptional Stylist trophy is for a hairdresser who has displays remarkable artistic skill. Joining Dylan in flying the flag for Ireland was Lloyds Hair from Waterford, who picked up the trophy for Most Wanted Supreme Team for the second year running, thanks to their incredible teamwork and passion. Want all the news from the night? Head to page 58 for the lowdown!

People tend to overuse the word ‘innovation’, but when we say Wella Professionals’ Koleston Perfect with ME+ is the brand’s most revolutionary colour innovation in more than a century, we mean it. This is because Koleston Perfect with ME+ features breakthrough technologies, Pure Balance Technology and ME+, proven to deliver rich results with less damage, colour after colour.

It also reduces the risk of developing a new allergy to hair colour.

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AHEAD

What September and October have in store for...

MICHELLE CHRISTLE CHRISTLE HAIR COMPANY

A ROSE IS A ROSE FOR SEAN TAAFFE TEAM

FOR THE THIRD year, Sean Taaffe salon group partnered with the Rose of Tralee festival to be the official hair and makeup sponsor. Preparations for the day began three months before the event, and the team put together a lookbook before meeting the Roses ahead of the big day. “This year our lookbook showcased a lot of soft, textured styles, simple hair worn down.

Make-up was dewy and all about the lips, showcasing lots of bright and bold colours,” explains Kara McDonagh, general manager at Sean Taaffe group. “We set up in the Festival Dome and start working on the Roses – it’s manic but so much fun! Hair is prepped in one area and then sent to styling, and we broadcast live to our clients, bringing them behind the scenes.”

MOVERS AND SHAKERS At Wella Professionals, Robert Eaton, from Russell Eaton salons, has been made UK and Ireland technical director and will work with the Wella Colour Creatives and deliver a selection of Master Colour courses. The New York-based stylist Richard Mannah joins Joico as international guest artistic director. Callum Marks is the new brand ambassador for The Bluebeards Revenge, Callum is manager of Luka’s Barbers in Plymouth, UK. Antony Strianese has been announced as the new managing director of ghd for the UK and Ireland.

SHOW YOUR FANTASTIC SKILLS The ALFAPARF Milano Fantastic Hairdresser Awards will take place at the Royal Dublin Society on the 11 November. There six creative, one photographic and three business categories, along with creations from Paul Stafford and the ALFAPARF Milano Nexxt Generation Style Ambassador Creative Team. Visit xpertpro.ie for closing dates and information on entry requirements.

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WELLA SCOUTS YOUNG TALENT WELLA PROFESSIONALS has named its eighth Generation Now Team, and it includes Roisin Hynes (pictured, below left) from Sarah Mason Professional.

The hand-picked hairdressers on the team will undertake an 18-month programme designed to help them make their mark on the industry. Their experience begins with an intensive boot camp where they will be mentored by industry stars. They will also learn about presentation work, media relations and products, before embarking on a schedule of events including the Wella Professionals TrendVision Award UK & Ireland final.

I have been selected for ALFAPARF Milano’s Panel of Style Experts.

I’ll see the latest innovative products and educate stylists and clients on how to use them! I’ve recently filmed three videos using the Style Stories range which will be released soon. I’m also starting an education video blog aimed at clients and their everyday hair problems... exciting times ahead!

HOLLY O’KEEFFE PETER MARK

I oversee and manage the delivery of the training courses, along with actively teaching students on a daily basis, and we’ve a busy schedule! A key focus will be our apprenticeships, which entail induction for first years to the Peter Mark brand, foundation colour courses and cutting courses.

We will also be running training for senior stylists and starting to think about next year’s courses.

MARIA CALLAGHAN

TONI&GUY

Our new collection will be launched in October, straight after London Fashion Week, which we have always been heavily involved with. Once launched we provide workshops across all our salons to teach the newest techniques in both colour and cut that form the foundation of the latest creative and inspirational looks for 2018/2019.

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American Crew Beard Cleanser refreshes, cleanses and conditions beards, removing dirt and product build-up to leave them feeling fresh and healthy.

RRP €15.40 01 8869300

Superstar colourist Guy Tang has launched an amazing 45 new #mydentity shades – there’s everything from gorgeous nudes to deep blues, so you can let your creativity run wild in the salon.

americancrew.com

Wetbrush keeps knocking it out of the park with its seasonal updates. We love its gemstone-inspired, soothing shades, but if you prefer to add a little spice to your life, opt for vivid colour with the bold and beautiful Moroccan collection.

RRP €15.99

+44 800 0988040

prowetbrush.com

Banish brassy tones with the new milk_shake Silver Shine Conditioner. Full of milk proteins and organic fruit extracts, you can maintain an ideal moisture balance, while neutralising any unwanted yellow tones.

IN-SALON SERVICE 1890 253402

RRP FROM €14.69 +44 1392 365177

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The blonde trend isn’t going anywhere, so the lightweight JOICO Blonde Life Brilliant Glow Brightening Oil is an essential for light-haired clients. Perfectly clear, it doesn’t turn yellow like some oils and it provides incredible shine. Thanks to its de-frizzing abilities, hair is smooth and silky, and colour is brightened and left looking amazing. And, there is 87 per cent less breakage on treated hair – so blonde hair looks better for longer. Then there’s the JOICO Blonde Life Brilliant Tone Violet Smoothing Foam, which neutralises brassiness and polishes strands. Apply before styling and enjoy soft, touchable hair.

BLONDE CARE

JOICO BLONDE LIFE BRILLIANT GLOW BRIGHTENING OIL RRP €25, JOICO BLONDE LIFE BRILLIANT TONE VIOLET SMOOTHING FOAM RRP €22 045 856487

Color Gels Lacquers by Redken is a permanent liquid colour that offers the saturation of a gel and the mirror-shine of a lacquer – it’s really that good. And it’s designed to work perfectly with Redken’s Shades EQ.

IN-SALON SERVICE +44 845 6600815 redken.co.uk

xpertpro.ie

Pureology has launched its first styling range with built-in colour care. Style + Protect System includes Beach Waves Sugar Spray for effortless styling, and Shine Bright Taming Serum to tame flyaways.

RRP €26 EACH

+44 845 6000 815 pureology.co.uk

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The new moisture plus range from milk_shake is infused with organic papaya extract; the shampoo, conditioner and whipped cream are an indulgent yet effective way to give hair a hit of hydration.

RRP FROM €15.99 +44 1392 365177 milkshakehaircare.co.uk

Clients with dry hair are in luck as L’Oréal Professionnel has added Nourishing Shampoo to its Source Essentielle range. It includes jasmine flowers and sesame oil and 96 per cent naturalorigin ingredients.

RRP €20 01 6045918 lorealprofessionnel.co.uk

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STOCK OPTIONS

OUR PICK OF THE LAUNCHES TO STACK ON SHELVES, ADD TO MENUS AND SHARE WITH YOUR STYLISTS What if you could predict your client’s hair needs before they could?

That’s what ghd is offering with its new platinum+, the world’s first predictive heated styler that adapts to your client’s personal hair needs.

Developed by the clever bods at the ghd labs over a period of five years, new ultra-zone with predictive technology is the latest breakthrough in heat styling and guarantees consistent heat across the whole straightener plate. This means the straighteners are able to recognise the thickness of the hair, the section size and the speed at which you’re styling, and adjust as your working to maintain the optimum styling temperature. Long live good hair days with ghd platinum+.

LAUNCH OF THE MONTH

RRP €225 +44 845 3300 1133 ghdhair.com

IT’S ALL ABOUT... BOLD COLOUR Schwarzkopf Professional colour director, Rossa Jurenas, and hair artist Linh Phan, co-create deep and seductive midnight colours in the brand’s third and final IGORA #RoyalTakeover.

IN-SALON SERVICE 0800 526741 schwarzkopf-professional. co.uk

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Whatever the occasion, give your clients a flash of colour with #COLORFULHAIR Flash Pro Hair Make-Up by L’Oréal Professionnel.

Just like applying eyeshadow, it coats hair in pigmented colour that washes out in one shampoo and is visible on all hair bases.

IN-SALON SERVICE 01 6045918 lorealprofessionnel.co.uk

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R U YO ITH T S SW O BO INES S BU

ZEBA HAIRDRESSING GROUP IN DUBLIN (@ZEBAHAIRDRESSING) HAS MADE THOUSANDS SINCE THE LAUNCH OF SMARTBOND, THE REVOLUTIONARY BONDING AGENT FROM L’ORÉAL PROFESSIONNEL. THE SALON GROUP HAS FOUND SMARTBOND INCREDIBLY EASY TO SELL AND IT’S NEVER NEEDED A HARD PUSH AS CLIENTS GENERALLY WANT TO HAVE STRONG AND SHINY HAIR AFTER A COLOUR SERVICE. FOR ZEBA HAIRDRESSING GROUP, SMARTBOND HAS CHANGED EVERYTHING, WITHOUT CHANGING ANYTHING. SALON DIRECTOR, RICHARD DROMGOOLE, SHARES HIS TOP TIPS ON HOW TO MAKE THE MOST OF SMARTBOND IN THE SALON…

1 Create a language to ensure that all staff can talk to clients about Smartbond in the same way.

2 Ensure a little extra time is given to the whole colour appointment when using Smartbond.

3 Don’t forget that Smartbond can be used as a standalone service. It really helps even out the porosity in naturally grey hair, leaving the hair looking smoother and more manageable.

THE FIX

This stunning look was created by Melo Yelo colourist, Kayleigh Bullman, with the Hugh Campbell Hair Group (@hughcampbellhairgroup) using L’Oréal Professionnel Botanēa.

Step 1: Shampoo with Source Essentielle Daily.

Step 2: Mix and apply the Medium Brown recipe as a base colour. Develop for 60 minutes.

Step 3: Mix 90g of Henna + 10g of Indigo with 300 ml of water at 50˚C and apply to the lengths and ends.

Step 4: Rinse and care using the Source Essentielle range.

Share your transformations using @lorealpro #botanea #empoweredbynature #lorealproire

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RETAIL REHAB Complement Botanēa with Source Essentielle’s Daily Shampoo

by L’Oréal Professionnel. This lightweight shampoo is suitable for fine to normal hair.

With at least 80 per cent of ingredients of natural origin, it is a perfect everyday product.

CREATIVE HEAD IRELAND

03/09/2018 14:18

CR EATIV E HE AD AD VE RT OR IAL

Be a

COLOUR ADDICT D FOR EMBRACE THE TRNEN URAL AT ALL THINGS

Have you noticed how increasingly aware your clients are becoming about what they use, what they eat and what they do? With the natural hair market growing more than twice as fast as the professional market,* Botanēa by L’Oréal Professionnel is your opportunity to gain a new kind of colour client.

This 100 per cent herbal colour benefits from the expertise of L’Oréal Research and offers a true professional result for clients keen to try colour but have perhaps previously been put off by the use of chemicals.

It’s the perfect opportunity to recruit new clients to your salon or lapsed colour clients that need to be drawn back. You can’t afford not to invest in Botanēa.

BOTANĒA

*Source – Natural haircare: Natural Personal Care: UK. Market Analysis and Opportunities, Kline, 2016. Source – Professional market: Salon Hair Care: United Kingdom Market Analysis and Opportunities, Kline, 2017

Hugh Campbell, owner of Hugh Campbell Hair Group, says: “Having Botanēa in the salon means we can now offer a 100 per cent natural, professional colour service. With lifestyle trends impacting salon demands, more clients have been asking for natural chemical free products to be used.

“Botanēa is a sensorial experience – it smells like green tea – and the clients are part of the service, seeing it all mixed in front of them. It gives incredible condition and shine to hair and means we can now cater for all clients, including vegans and those concerned about chemicals.”

DO THIS NOW

1)Identify your potential Botanēa clients. They might be new or might not have coloured in some time.

2)Explain how Botanēa is different from existing colour.

Use the Botanēa digital diagnostic tool to choose the perfect shade.

3)Create a unique salon experience. Engage your clients by mixing the herbal ingredients in front of them.

4)Spread the word – promote #Botanea on your social

media channels and get up-to-speed on all things Botanēa at lorealaccess.com

Get further addicted to colour with L’Oréal Professionnel – call 0800 030 4034 or visit lorealprofessionnel.co.uk CREATIVE HEAD IRELAND

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LIFE LESSONS

KATHERINE SWEENEY

WHY DID YOU WANT TO BE A HAIRDRESSER? I’ve been around hairdressing all my life, with my mum being a hairdresser. I always used to be in the salon and was always watching colours and creative cuts being done.

I remember when L’Oréal Professionnel brought out Hair Chalk, I was 9 or 10 at the time and absolutely amazed you could put these vibrant, fluorescent colours through your hair! Constantly seeing inspiring hair work had a real influence on me.

FOUNDER, PREEN

My team is everything.

Without my team I can’t provide our customers with first class service and hairdressing expertise, so my team is as important as our customers. I always look for ways to reward staff for their hard work and loyalty.

Happy hairdressers equals happy clients!

The anti-hierarchy policy.

I have an open door policy and my team know they can speak to me about any issue within the salon no matter how big or small.

Work ‘on’ the business not just ‘in’ the business. I’m learning that for me to get PREEN to the next level that I need to dedicate more time to working ‘on’ the business.

Enjoy the journey! Success is a journey not a destination, and I try to enjoy all the small victories along the way – that could be a new monthly target smashed, an assistant finally nailing a haircut or just appreciating the amazing salon atmosphere we have created at PREEN.

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CALLUM O’DONOVAN AGE: 16. SALON: THE EDGE HAIR DESIGN CORK

WHAT ARE YOUR HIGHLIGHTS SO FAR? My biggest highlight so far was definitely winning the L’Oréal Colour Trophy Star Award this year. I remember going to all the competition photoshoots for the Edge Hair Design when I was younger and even then I knew I wanted to win one! I entered L’Oréal Colour Trophy just for the experience so to get through to the semi-final was a huge shock – I was ecstatic! I will never forget being so nervous going into the Star Award interview, getting the final I felt like I had already won. I can still hear Headmasters’ Siobhan Jones calling out my name and me just freezing in my exact position!

WHERE DO YOU SEE YOURSELF IN 10 YEARS TIME? I would love to be inspiring the next generation, in the way I am influenced by Adam Reed, Siobhan Jones, Frédéric Pavard and Eileen McGrath. To inspire someone would be incredible. I’d also love to win a L’Oréal Colour Trophy – who wouldn’t!

WHAT IS YOUR DREAM HAIRDRESSING GIG? My dream gig would be to create my own L’Oréal Colour Trophy show – I feel that’s when you know you’ve made it! I would also definitely love to work backstage at London Fashion Week.

CREATIVE HEAD IRELAND

03/09/2018 13:55

products that will leave your hair looking gorgeous and smelling divine

DISCOVER MORE AT MILKSHAKEHAIRCARE.IE

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Inside story

I N T E R N AT I O N A L I N S P I R AT I O N

HERSEHSONS LONDON

London institution Hershesons sets the bar for salons all over the world, and the new flagship in Soho looks, feels and behaves like nothing you’ve ever seen before. The space combines hair salon with beauty services as well as a café, work and social space. “The old salon model is dead,” says creative director Luke Hersheson, who worked with an architect for 12 months on the concept. “It’s a space that is built around our customer.

It’s all about her and fitting in with her life.” There are numerous details that break with the norm – mirrors are retractable so clients don’t have to keep staring at themselves during long processes, and they can choose where they sit for comfort. “By mixing things up and putting things in unexpected places, it completely changes the client experience. It removes the intimidation factor.” And staff love the new Hershesons, too – “They love that every chair has a full set of equipment so they can work anywhere and everywhere, and it’s all on one floor.” Job done.

HOT BUYS

SMALL AND MIGHTY

Slightly over a metre in depth, the Compact shampoo unit from Salon Ambience delivers on comfort and optimises on space. It’s also available in four colours. €799 0862427187 capitalhairandbeauty.ie

SEE MORE from Salon Ambience in the free brochure with this issue of Creative HEAD Ireland!

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THE A-LIST

The Welonda Alpha 1000 is a smart choice for a barber, with its modern shapes and sophisticated finish along with everything you need from a chair. €2,300 (+VAT) 045856487 xpertpro.ie CREATIVE HEAD IRELAND

03/09/2018 13:36

TRAIN FOR EXCELLENCE THE ROBERT CHAMBERS HAIRDRESSING ACADEMY IS THE FIRST ESTABLISHED AND LONGEST RUNNING HAIRDRESSING SCHOOL IN IRELAND. THIS YEAR THE ACADEMY CELEBRATES 36 YEARS IN EDUCATION AND THE LEARNING GOES ON, HERE’S A SELECTION OF WHAT’S ON OFFER FOR 2018/2019.

6 Month Fast Track Course

If you are a third or fourth year Trainee Hairdresser and want to finish your training and qualify as a Graduate Stylist, this course is tailor-made and specifically designed for YOU. COURSE CONTENT: All aspects of modern, commercial hairdressing.

AWARDS: Robert Chambers Certificate of Qualification, Wella Certificate in Foundation & Correction Colour.

DURATION: 6 months full-time or 10 months part-time. 9.30 - 5.30. Clients provided.

START DATES: October / January / March / June REQUIREMENTS: Assessment and interview COST: €4,999 - €500 discount for first 10 applicants before end of September, 2018.

Limited places available.

Advanced Diploma Hairdressing Course

The advanced diploma in Hairdressing is an intensive beginners course which will qualify you to Graduate Stylist, in all aspects of hairdressing, in 16 Months.

Limited places available.

COURSE CONTENT: Theory, blow-drying, dressing hair, up-styling, heat styling, perming, advanced colour and colour techniques, advanced cutting, salon etiquette, customer services and communication.

AWARDS: Robert Chambers Advanced Diploma accreditation, Qualified Advanced Graduate Stylist, Wella Certificates in Foundation, Advanced and Corrective Colour, Wella Certificate in Perming & System Professional.

DURATION: 16 months, full-time. Monday - Friday 9.30 - 5.30 START DATES: October / March REQUIREMENTS: No former experience needed COST: Leaving Cert Special for first 10 applicants before end of September, 2018.

STAR PUPILS!

ROBERT CHAMBERS CAN HELP YOU CARVE OUT AN INCREDIBLE CAREER – BUT DON’T JUST TAKE OUR WORD FOR IT...

JOHANNA PITKANEN TECHNICAL EDUCATOR FOR TIGI SOUTH WEST UK

“I loved my time at The Robert Chambers School of Hairdressing. The teachers were amazing!

I learned so much and have gone on to do amazing things. I am currently Technical Educator for Tigi covering the South West UK and work along side the International Creative Team in London. I worked at Lunatic Fringe Dublin after my training and managed a salon in Melbourne Australia. I am so happy I chose to go to The Robert Chambers School of Hairdressing. It gave me the skills and confidence to take my career anywhere!!”

FERGAL DOYLE FIELD EDUCATOR AT WELLA PROFESSIONALS IRELAND

“I completed the course with Distinction and went on to become a stylist in Lunatic Fringe, Dublin, Trevor Sorbie and Hob Salons in the UK. I am now a Field Educator for Wella Professionals Ireland. My career couldn’t have reached the glamorous heights that it has without the education and solid foundations I received as a student at the Robert Chambers Academy.”

If you would like to fast track your hairdressing career with Robert Chambers, renowned all over the country and abroad for his reputation and status as an icon of Irish hairdressing and education, then call 01 677 1323 or email academy@robertchambers.ie for an interview or tour of the academy or to secure a place on one of the courses.

THE BUSINESS EDIT

THE SECRET TO…

A SUCCESSFUL INTRODUCTORY OFFER

It’s back to school this month, which means clients are in the mood to change up their routines and start afresh, creating a great opportunity for hair salons to attract new customers, be it with fresh highlights or a clean cut.

To cater to this group, you’ll want to be prepared with an attractive, easy-to-implement introductory offer – so make sure your offer has the following features:

A DISCOUNTED, MULTI-APPOINTMENT PACKAGE: Bring clients in at a

discounted price with the intent of creating an optimal experience that will help them see the value of returning at full price. Offer more than one appointment and include a frequency recommendation. Clear expiration dates also drive a sense of urgency to book.

THE RIGHT PRICE: Remove the pricing barrier that may have kept potential clients from visiting your salon. However, the goal is to retain new clients, so you need to ensure the entry price isn’t too low. Don’t price so cheaply that it undervalues what you offer.

EASY IMPLEMENTATION: Keep it simple for you and your staff to manage and sell, as well as easy for clients to purchase. Make sure salon software can facilitate new offers and track the ones that are working.

IN ASSOCIATION WITH

For more salon-savvy secrets by MINDBODY, visit uk.mindbodyonline.com 20

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CAN ALTRUISM HELP YOUR SALON FLOURISH? FOR ONE DAY every year, Lloyds Hair in Waterford opens up from 11am until 4pm, and the staff work for free – instead of filling the tills, they donate their fees to a local breast cancer charity.

It doesn’t sound like a great decision in terms of your cash takings, but owner Danielle Kennedy believes that this yearly event is actually a powerful tool for her business profile.

“Our biggest charitable event every year is our Annual Breast Cancer Fundraiser,” explains Danielle, whose team at Lloyds Hair won the Supreme Team title at both the 2017 and 2018 Most Wanted Awards. “We do free blow-drying and up-styling in return for donations. The lead up to, and the day itself, is full of excitement and it creates a huge positive energy around the salon. To date we’ve raised nearly €15,000 for a local breast cancer charity and it’s something we, as a team, are proud of.”

Lloyds Hair also runs collections for homeless charities throughout the year, and has recently run a collection for a salon built

by Munster Chernobyl Aid. “From a team perspective, giving back to the community around us improves morale and increases job satisfaction,” says Danielle. “We have quite a large budget for donations of spot prizes (about €5,000 a year) but still received requests we couldn’t honour, so in 2016 we changed our protocol and now we only sponsor prizes for events our clients are involved with.

“Clients are never refused a donation and this helps us to strengthen our relationship – giving back to our clients is a powerful marketing tool.

She continues: “I think anyone in the hair industry is naturally altruistic, as it’s ingrained in us to want to make people feel fantastic and to make people happy.

Hold a team meeting and pick a charity or charitable activity together – if it’s part of your salon’s culture then everyone should have a part in it.”

It’s this same philosophy that made Siobhan Laffan, a stylist at Peter Mark Naas, make contact with the UK-based charity – and 2018 Most Wanted Award of Innovation winner – Haircuts4Homeless and help set up a project in Capuchin Day Centre in Dublin. “We’re basically a group of skilled hairstylists and barbers who give up our time once a month to cut homeless people’s hair free of charge,” she explains.

“We’ve now set up a second project in Limerick and our plan is to branch out all across the country.”

While it might seem to be a small thing to offer a haircut to homeless person for free, the charity Haircuts4Homeless has found that spending time with someone on the street and giving them the chance to smarten up their appearance works wonders for their mental wellbeing.

And by giving a boost to those in need, your team will also feel invigorated. “It’s great to get everyone in the salon involved, whether it’s bringing them along to cut hair or help with fundraising – it creates a good buzz in the salon,” adds Siobhan.

Aidan Fitzgerald, owner of Aidan Fitzgerald in Blackrock, Dublin, also understands the positive links between altruism and business. “We specialise in wigs for cancer patients, as fashion wigs are not always suitable,” he explains. “When you lose a key part of your appearance, you lose part of your identity – you might be in and out of hospital dealing with doctors and nurses, but nobody deals with your hair. We realised this and saw that helping these patients could add another side to our business and open up another avenue.”

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03/09/2018 13:25

BY

F O R U R B A N M E N W I T H A D I S T I N C T TA S T E PROFESSIONAL PRODUCTS FOR ALL BARBERING AND GROOMING NEEDS; H A I R C A R E , H A I R S T Y L I N G , FA C E C A R E & B E A R D C A R E

FULL RANGE AVAILABLE IN STORE AND ONLINE NOW! salon-services.com/barbering-supplies

Stay inspired!

1890 253 402

In store

LONG LIVE THE QUEENS + ALL HAIL PLATINUM

The world’s 1st SMART styler that predicts your hair’s needs. #longlivethequeens #ghdbreakthrough

For more information and to become a stockist, contact your ghd account manager or call +44 (0) 1924 423400.

CR EATIV E HE AD AD VE RT OR IAL

Meet the first smart styler: the ghd platinum+.

This ground-breaking gadget is what your kitbag has been waiting for: with predictive technology, it can calculate exactly what the hair needs, for smarter styling and perfect results every time

THE TECHNOLOGY

A team of scientists and engineers worked for five years, accumulating 760,000 hours of testing, to create the breakthrough technology that makes the ghd platinum+ so special.

Predictive technology – ghd platinum+ recognises the thickness of your hair, the *Versus a styler working at 230˚C. **Versus naturally dried hair.

#longlivethequeens

w e n

A ERA

size of section and styling speed, adjusting the temperature to consistently style at 185°C, for ultimate results on all hair types.

Infinity sensors – heat is measured 250 times a second, to ensure that the optimum, safer-for-hair styling temperature is maintained.

Ultra-zone monitoring – heat is monitored and controlled over every millimetre of the styler plates, for consistent results.

The results – 70 per cent healthier hair* with 20 per cent more shine** and twotimes more colour integrity; so you can be sure clients’ hair looks and feels better.

WHAT THE EXPERTS SAY…

“We’ve taken sensing and heating technology to the physical maximum with platinum+. This styler can ensure definitive styling longevity and shine, without the damage. It is the ultimate hair styling tool” Dr Tim Moore, ghd vice-president of smart devices “ghd has just made the best styler even better! What I love most about the ghd platinum+ is that it features the most incredible SMART technology that adapts to every individual’s hair needs and this has made styling so easy for me. I know I will get a consistent result and a beautifully smooth finish across every hair type” Adam Reed, salon owner, session stylist and ghd global ambassador

To discover the smartest styler ever, contact your ghd account manager or call +44 (0)1924 423400 CREATIVE HEAD IRELAND

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HERE COME THE GELS PERMANENT HAIR COLOUR WITH LOW AMMONIA, INTENSE SATURATION AND SHINE? REDKEN’S NEW COLOR GELS LACQUERS OFFER LONG-LASTING COLOUR AND 100 PER CENT GREY COVERAGE. ARE YOU READY?

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CR EATIV E HE AD AD VE RT OR IAL

– attracting new clients to your salon at each end of the age spectrum.

But perhaps the most exciting reason that Color Gels Lacquers stand out from the permanent hair colour crowd is the unique pairing system. Colourists everywhere love Shades EQ Demi Permanent Hair Gloss for its ability to tone, colour-correct and add shine to all hair types, and Color Gels Lacquers were created to pair perfectly with Shades EQ gloss shades. This means that when you touch up roots with permanent colour, you can refresh the rest of the hair with a Shades EQ gloss shade that matches the root colour exactly.

What’s more, because of this perfect liquid colour pairing, you can create your favourite hair colour trends using both colour lines.

Think rich, transitional sombré with a deep root and lighter ends, or a subtle balayage – where there’s a desire for rich, saturated colour, there’s a need for Color Gels Lacquers.

EXCITING PACKAGING Inspired by unique gel viscosity and trending Instagram slimers!

IT’S THE FIRST PERMANENT liquid colour to offer the saturation of a gel and the mirrorshine of a lacquer. It’s got a new-generation gel base that makes it ideal for technique work, with super-fast, high-precision application from a bottle or a bowl. It’s new Redken Color Gels Lacquers – and if you’re already using Shades EQ in your salon, your colour services are about to explode!

New Redken Color Gels Lacquers is an exciting opportunity to drive new colour business to your salon. For a start, this is a high-performing colour range that’s fast and easy to use, delivering rich, long-lasting results, including – thanks to advanced red dye technology – longer-lasting reds. Your regular colour clients are going to love the finish they get with Color Gels, too – a superb, high-gloss mirror shine exactly like a polish.

Color Gels Lacquers also mean 100 per cent reliable grey coverage and accessible pricing

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PACKAGING SEGMENTED ACCORDING TO COLOUR FAMILY

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L’Oréal Academy

n e p r Sha ills k s r you D Ireland’s A E H e v i t a Cre rses Welcome to est hairdressing cou b pick of the is autumn… th

HAIRDRESSING LIVE

ALFAPARF MILANO

INSPIRED COLOUR PLACEMENTS WITH CAROLYN NEWMAN Take an hour to update your skills with Hairdressing LIVE no matter where you are – all you need is access to the internet. This course, led by renowned colourist Carolyn Newman, takes inspiration from artist Mark Rothko and helps you learn how to create a bespoke look for your clients.

METALLIC ILLUSION COLLECTION 2018 The trend for metallic hair colour is still shining bright, so it’s essential that you can offer gold, silver and bronze tones in the salon this autumn/winter season. This course will take you right through the process, including colour demonstrations and even cutting techniques that will enhance these glittering shades.

Date: 24 September Cost: €20 Duration: One hour Location: Online Contact: hairdressinglive.com

Date: 1 October Cost: €200 Duration: One day Location: Accademia, Dublin Contact: xpertpro.ie

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WELLA PROFESSIONALS COLOUR MASTERCLASS Darren Lacken, founder of Crow Street Collective and winner of the International Color Vision Platinum Award in 2016, takes his colouring expertise to the Wella Studio in Dublin. Expect techniques, trends and plenty of inspiration from one of the best colourists that Ireland has to offer.

Date: 8 October Cost: €300 Duration: One day Location: Wella Studio

SALON SERVICES ESSENTIAL COLOUR SKILLS REFRESHER COURSE Take your colour skills to the next level or simply rejuvenate your existing abilities, with this course that’s indispensable for colourists at all levels.

It covers colour theory, application methods and aftercare advice, so you can offer the best possible colour service in your salon.

Contact: 01 416 0900

Date: 10 October Cost: €93 +VAT Duration: One day Location: Dublin HBW Contact: 1890 253405

education.wella.com

salon-services.com/training

Dublin

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03/09/2018 12:59

Gainfort Academy

#Education

L’ORÉAL PROFESSIONNEL

AFFINAGE

INTERMEDIATE MEN’S CUTTING The male grooming industry is growing at an impressive rate, so if you want to gain experience with mens’ hair then this is the course for you. It takes you through an overview of the latest trends, a step-by-step of how to create them and a masterclass in product use.

COLOUR TECHNIQUES WITH ROCKIN REDZ Rich hues are always a popular option for clients as the weather turns and autumn nights draw in, so this red-themed colour training day is ready to get you right on-trend. Your Affinage educator will run a demonstration and then it’s time to try out the rust and ruby tones yourself.

Date: 16 October Cost: €120 Duration: One day Location: L’Oréal Academy

Date: 16 October Cost: €85 Duration: One day Location: Gainfort Academy,

SCHWARZKOPF PROFESSIONAL

ROBERT CHAMBERS

CREATIVE CUTTING Say goodbye to your comfort zone, and invigorate your creative side, with this one-day course led by a Schwarzkopf Professional guest artist and designed to challenge your professional skills. You’ll learn hints and tips that will help you bring styles up to date and give a new twist to the classics.

CONTEMPORARY CLASSIC CUTTING Designed for qualified hairdressers who wish to boost their cutting skills and take on a new challenge, this course teaches a combination of classic and fashion-forward techniques.

Tutors work closely to ensure students not only master the looks, but also how to adapt them to individual clients.

Date: 22 October Cost: €280 Duration: One day Location: Hennessy Hair &

Dublin

Wexford

Beauty, Cork

Contact: 01 6045900

Contact: 053 9123681

Contact: 01 4046424

Date: Various Cost: €600 Duration: Five days Location: Robert Chambers Contact: 01 6771323

lorealaccess.com/ie

gainfort.com

skpevents.co.uk/askeducation

academy@robertchambers.ie

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CENTRE OF EXCELLENCE

TAKE A LOOK AT THE NEW ACCADEMIA IN DUBLIN, WHERE EDUCATION MEETS EXCELLENCE XPERT PROFESSIONAL HAS OPENED Accademia, a 16,000 square foot education centre of excellence in Dublin that offers more than 500 courses a year from hair and beauty experts in a state-of-the-art facility.

This standalone building was custom designed for the Irish hair and beauty distributor of luxury brands – including ALFAPARF Milano, JOICO, Kemon and Moroccanoil – by the award-winning Cooney Architects of Dublin. Set out across four floors, the minimalist, modern interiors incorporate clean lines and exposed pipework for a modern, industrial feel. And the building is fitted with the latest environmentallyfriendly technology, including an ecoconscious heating and cooling design, water filtration system and use of natural light.

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Accademia is truly a hub of learning, offering an environment that enables and encourages professional development in the pursuit of excellence.

For hairdressing professionals and trainees, there are three salons with 12 styling stations each, perfect for learning the latest precision cuts and colour techniques. There are two lecture theatres where business, marketing, retail and customer service courses take place and, for smaller breakout groups, there is the boardroom. There is also a fully equipped make-up and skincare room for professionals in those sectors.

With top guest artists and international artistic teams regularly visiting Accademia, trainees and professionals are guaranteed to be inspired.

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MEET THE GUEST ARTISTS

PAUL STAFFORD

Award-winning ALFAPARF Milano global ambassador Paul juggles TV appearances and magazine shoots with educational seminars, platform presentations and an oversubscribed column.

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MOD ROME

Rome-based Oni Quadrino and Emanuele Vona of MOD have collaborated with Prada, Burberry, Vogue and Vanity Fair. MOD courses are designed to explore technical and cultural knowledge.

RAMIRO MATA

Leading Spanish stylist Ramiro shares his experience and unique interpretation of beauty, and encourages participants to develop their own flexibility and creativity to bring success.

RICHARD ASHFORTH

Richard has a wealth of knowledge and experience from decades at the top of the hairdressing profession and his position as creative director of international salon and academy group SACO.

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03/09/2018 12:14

#MaleGrooming

w

Evolution Man

y

Male grooming is booming – so what does the barber of today look like?

CAST YOUR MIND back 10 years; the male grooming experience was very different indeed. Men generally had two choices; either a cheap and cheerful cut picked from range of standard styles in a nondescript walk-in barber shop, or an expedition into a traditional salon, where hairdressers weren’t necessarily equipped to deal with men’s hair.

Fast forward to today, and the barbering landscape is very different. Barber shops are springing up all over Ireland, offering new trends and services. According to Jobs.ie, the number of openings for haircare professionals in Ireland has increased by 84 per cent since 2012, and this expansion is fuelled by the boom in male grooming.

“The metrosexual is dead. Male grooming is simply the new normal,” says Mark O’Keeffe, owner of the Sugar Culture salon group that includes Sugar Daddy barber shop. He has seen first-hand the explosion of wellbeing services for men in Ireland: “New barber shops are offering far more skilled, technical haircuts, which are now as important to men as they have been to women for centuries,” he adds.

Paul Davey, owner of Davey Davey salons, credits this surge in popularity to the wellbeing trend. “The industry has taken

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off because there is an increase in the trend for wellness and this not only relates to health, but also looking good and feeling good,” he explains. “It has become common practice for men to look for specialised grooming services to create the looks they want. New trends in male grooming are more accessible, and the internet provides the vocabulary so they can ask for the styles they want to achieve.”

Cíaran O’Sullivan, 2017 Irish winner of the American Crew All Star Challenge and a barber at Wayne Lloyd Hairdressing in Cork, agrees: “I started to see more and more men looking after themselves, from wearing skinny jeans to actually using a hairdryer to style their hair. People want to look their best.”

And with the advances in technology, barbers can improve their standards and access new trends quicker than ever before. “The knock-on effect of social media is that young barbers can interact easily with some of the best barbers in the world and learn from them,” explains Frank Hackett, owner of Retro Barbershop and Academy in Limerick.

“It raises their standards and pushes them to educate themselves more.”

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American Crew

But in an industry experiencing this speed of growth, how can you ensure your business stands out on the high street?

“We don’t follow any other barber shop in Ireland or copy them,” says Sean Bryan, owner of Cut & Sew group. “I make it my job to stay on-trend and keep up with what’s happening in art, film and fashion. We have a clothing line, we listen to loud music in the shop and we also made a documentary last year called Not Just a Barbershop – the list goes on!”

It’s also important to offer more, as men’s haircuts are becoming increasingly intricate, requiring a higher level of skill. “Our gent’s hair specialist, Alan Adderley, uses layering and point cutting techniques to give soft texturising to styles and keeps up to date with trends by attending specialist courses throughout the year,” says Paul Davey.

And extra touches will keep clients hungry for more. “We respect the heritage of barbering and we aim to bring a premium experience to our clients,” says Mark O’Keeffe. “We have added frills with Prizefight

Whiskey cocktails and Five Lamps Beer on offer, and we pride ourselves on our Sugar Culture experience.”

Cíaran O’Sullivan agrees maintaining a high quality will ensure men keep coming back. “I’m a perfectionist, so every cut I do is always to the best of my ability. I always look at my clients as a walking billboard – it’s the best advertising.”

However, there is a downside to the barbering boom, in the shape of rogue barbers promising quick results without the right training. “Barber shops have popped up everywhere,” says Frank Hackett. “There is a perception that you can qualify as a barber in six or 12 weeks and it simply is not true. Like any other trade, it takes years and after that you are still always learning.”

Mark O’Keeffe agrees. “While the trend is growing, it still needs lots of nurturing,” he explains.

“Barbers are fast-tracking training and many think they’re skilled enough to occupy a seat in these new barber shops, when in fact it’s more training and attention to detail they need.

Becoming a talented barber is no easy feat.”

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#MaleGrooming

s y o b e h t x Toys and tap Stock your shelves le market into the growing ma

American Crew’s new Beard Balm promises to tame grizzly beards. Infused with sweet almond oil and shea butter, the dual formula both conditions and styles and there’s absolutely no heaviness.

RRP €15.40

The limited edition Cordless Magic Clip by Wahl is designed to add luxury to a wet shave. Create the smoothest cuts ever with this lightweight piece of technology, which creates impeccable fades and blends.

RRP €117.99 +VAT

L’Oréal Professionnel Homme Poker Paste combines powerful hold with a reworkable texture. The matte finish is long lasting and can be shaped and re-shaped throughout the day – perfect for guys on the go.

RRP €16

Redken Brews offers a range of four shampoos, including Daily Shampoo for everyday cleansing, Mint to invigorate the scalp and Three-inOne with conditioner and bodywash. We love the Silver shampoo to tone grey hair.

RRP €15

americancrew.com

wahl.co.uk

lorealprofessionnel.co.uk

redken.co.uk

Kemon Hair Manya for him is a stylish line wrapped in monochrome packaging.

Divided into Washing, Shaving and Finishing for ease of use, it takes men through their entire grooming routine.

RRP FROM €10.75

Men are getting more creative with their hair than ever – so add thickness or length with the Great Lengths classic bonded hair extensions.

They’re discreet and secure but also easy to look after.

IN-SALON SERVICE

With more men choosing pompadour styles, the best hairdryers are essential.

The Dyson Supersonic hair dryer Professional Edition offers strength, precision and limitless possibilities.

PRICE ON APPLICATION

The System Professional Man line is a bespoke routine for your client – all they have to do is answer a few questions in-salon for you to offer them the right products, such as the SP Sculpting Paste.

IN-SALON SERVICE

xpert.com

greatlengthshair.co.uk

dyson.co.uk

systemprofessional.com

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04/09/2018 10:58

BOHO WHEN IT COMES TO UNSTUDIED EFFORTLESSNESS, IS THERE ANY ERA THAT BEATS THE SUPERNATURAL '70S? DYSON AMBASSADORS DYLAN BRADSHAW AND LARRY KING PROVE THE POWER AND BEAUTY OF FREESPIRITED STYLING

DYLAN THE STRAIGHTTALKING DUBLIN SALON OWNER IS AT THE FOREFRONT OF INNOVATIVE HAIRCARE  PERFECT CREDENTIALS FOR A DYSON AMBASSADOR!

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BOOM LARRY LARRY’S SALON IN SOUTH KENSINGTON WAS ONE OF THE FIRST IN THE WORLD TO BE EQUIPPED WITH THE DYSON SUPERSONIC HAIR DRYER PROFESSIONAL EDITION. “DYSON IS SUCH AN INCREDIBLE INNOVATOR AND WORKING WITH THEM IS AN HONOUR”

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A SPRITZ OF TEXTURISING SPRAY AND THE INTELLIGENT DRYING POWER OF THE NEW DYSON SUPERSONIC PROFESSIONAL EDITION  IT TOOK LITTLE MORE TO CREATE A STUNNING SET OF LAIDBACK LOOKS, EXCLUSIVELY FOR CREATIVE HEAD Industry icons Dylan and Larry have put the new Dyson Supersonic hair dryer Professional edition through its paces – and not only are the results glowing (see overleaf), the stylist testimonials are, too.

“This dryer is so different and so much better than anything else on the market,” says Larry. “From the speed of the airflow to the precision engineering of the attachments, everything has been so carefully designed to help us hair professionals create the most incredible blow-drys. It’s so compact, too – I like how you can flip it and switch it around so easily to get exactly the result you’re after.”

“Dyson has reinvented the wheel,” says Dylan, “and it’s great to see them making such a difference in terms of promoting hair health. I have such belief in this brand and their dryer. To all stylists I would say, use a Supersonic for a couple of weeks and you’ll be converted, just like I was. It helps, of course, that it’s such a lovely-looking piece of kit!”

REPORTAGE PHOTOGRAPHY Hikaru Funnell

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PHOTOGRAPHY Alexander Jordan HAIR Dylan Bradshaw and Larry King for Dyson MAKE-UP Tricia Woolston FASHION Sasha Barrie

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EASY DOES IT LOSE YOURSELF IN EASY, BREEZY ʼ70S STYLING

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MAN UP

“It’s great to blow-dry men’s hair again,” says Dylan, who used the re-designed Concentrator – now with a wider and thinner nozzle that gives precision like no other – to shape John’s hair into the perfect ’70s flick and curled sides. “This is hair that’s believable – not too perfect, and definitely not over-cooked!”

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AU NATUREL

If ever there was a hashtag that so perfectly encapsulates the ̓70s trend, it’s #wokeuplikethis – gorgeous, healthy, apparently untouched hair that’s actually had quite a bit of a helping hand. “Working with the Dyson Supersonic hair dryer Professional edition is the equivalent of putting hair through an Instagram filter,” says Dylan. “Its Intelligent Heat Control keeps hair strong and healthy, with incredible shine.”

Dylan used the re-engineered Smoothing Nozzle to blow-dry with a gentle touch, creating softly tumbling, nonchalant waves that aren’t too polished – yet still perfect.

CURL POWER

With texture and curls so on-trend right now, you’ll love the new Diffuser – simulating natural drying, it helps to reduce frizz and deliver gorgeously defined curls. Just like all the Dyson Supersonic hair dryer Professional edition attachments, it is secured to the Supersonic by a powerful magnetic force, giving a secure 360-degree hold that you can rely on.

#dysonprohair CREATIVE HEAD IRELAND

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“This is a clean, natural look with lots of shine. I used the Dyson Supersonic hair dryer Professional edition to create direction and shape, taking her hair away from her face and creating lots of volume around the hairline” LARRY 42

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GROOVY KIND OF LOVE The Spring/Summer 2019 menswear shows might have elicited a groovy sense of déjà vu, as ’70s-inspired looks for men dominated, to decidedly cool effect.

Side-parted shags at Salvatore Ferragamo, rumpled waves in Milan, and Gucci creative director Alessandro Michele’s signature lengths were heightened with a smattering of necklaces and a devilmay-care attitude. All hail the 1970s!

SMOOTH MOVES

Be your salon’s smoothest operator. Use the Dyson Supersonic hair dryer Professional edition Smoothing Nozzle to quickly remove excess water from your client’s hair, and blow-dry smooth with a gentle touch.

Meanwhile, at 3.3 metres, the new longer cable allows you to move freely around clients as you work.

And with the powerful motor acoustically tuned to produce one inaudible frequency, you can blow-dry your client’s hair and continue your conversation at the same time!

#dysonprohair CREATIVE HEAD IRELAND

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REBEL, REBEL

Hair grew out of control in the ’70s – an act of rebellion against the ‘squares’ and ‘norms’, which for most people meant their parents.

Here, Larry recreates the classic rock & roll look – hair high on the crown, sides blow-dried straight and smooth with those little flicks nodding at a refusal to be tamed…

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SHINE ON

To avoid heat damage, hair should be dried quickly and gently, using the right combination of heat and airflow. The Dyson Supersonic hair dryer Professional edition delivers Intelligent Heat Control, measuring air temperature 20 times per second in order to control its patented, doublestacked heating element and avoid extreme heat. The result of all this incredible technology?

Fabulously conditioned hair that reflects light evenly with dazzling shine.

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“Loose, unloaded, shiny hair with light, aerated texture throughout – this is stripped-back ’70s at its best” DYLAN

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EASY BREEZY Using the new Dyson Supersonic hair dryer Professional edition, this blow-dry looks effortlessly natural, yet completely aspirational. Larry says: “There’s a real sense of ease to the glamour of this look, which sums up perfectly the ethos of this ’70s trend: low-key, low-maintenance but still glamorous.” Tip from the shoot: accent your blow-drys with curved side partings or windswept volume around the face to create a finish that’s beautifully manicured.

READY FOR LIFTOFF

The Dyson Supersonic hair dryer Professional edition’s impressive Air Multiplier technology produces a high-pressure, high-velocity jet of air that’s angled at 20 degrees to deliver controlled, precise drying and styling. And if that wasn’t already enough, use the re- engineered Concentrator – now wider and thinner and with cool grip edges – to direct airflow where you need it. So you get to create lift, volume, flicks, curls and smoothness – exactly where you want them. A stylist’s dream!

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“I’d originally blow-dried John’s hair in a smoothed-down look [see page 74], but the finish I get with the Dyson Supersonic hair dryer Professional edition allows me to run my hands through afterwards and re-style easily” LARRY #dysonprohair CREATIVE HEAD IRELAND

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DYSON

IF YOU REFUSE TO COMPROMISE ON THE CONDITION OF YOUR CLIENT’S HAIR AS WELL AS THE STYLES YOU CREATE, THE NEW DYSON SUPERSONIC HAIR DRYER PROFESSIONAL EDITION IS FOR YOU. THIS IMPECCABLY DESIGNED DRYER IS NOT ONLY BEAUTIFUL TO LOOK AT AND EASY TO USE, IT’S POWERED BY DYSON’S FAMOUS ENGINEERING EXPERTISE TO DELIVER THE SMOOTHEST, SHINIEST, MOST PRECISE BLOWDRYS YOU EVER CREATED  WHILE ACTUALLY IMPROVING HAIR HEALTH. WITH ITS LONGER CORD, MORE POWERFUL MAGNETIC ATTACHMENTS, A WIDER AND THINNER NOZZLE AND AN IMPROVED FILTER BUILT ESPECIALLY FOR THE DEMANDS OF A BUSY SALON, THIS NEWLY REENGINEERED DYSON SUPERSONIC HAIR DRYER PROFESSIONAL EDITION IS A PREMIUM DRYER THAT MEETS YOUR NEEDS, DAY IN AND DAY OUT.

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Interviews, videos and more exclusive content – online now at creativeheadmag.com

The Dyson Supersonic hair dryer Professional edition is available now. For an exclusive stylist price, call 01 4757109 or find out more at dyson.co.uk/professionalhaircare #dysonprohair CREATIVE HEAD IRELAND

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ALAN KEVILLE 50

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THE GREAT O U T DO O RS

PHOTOGRAPHY BY BARRY MCCALL CREATIVE HEAD IRELAND

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JOANNE O'NEILL

THE LATEST COLLECTION BY THE WELLA PROFESSIONALS STYLE COUNCIL IS AIRY AND MODERN, WITH ORGANIC SHAPES AND RICH COLOURS REFLECTING DAPPLED SUNLIGHT

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SARAH MASON PROFESSIONAL

HAIR The Wella Professionals Style Council and Leonardo Rizzo, international creative director of Sanrizz.

MAKE-UP Leonard Daly. STYLING Alison Conneely.

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Glowing embers

The Bridget Haren Artistic Team fuses a dark power with exquisite craftsmanship in the new collection Phoenix, Arise from the Ashes PHOTOGRAPHY BY KEST CREATIVE HEAD IRELAND

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HAIR Bridget Haren Artistic Team. MAKE-UP Linda Laffery. MODELS Unite Model Management.

Scene We own

THE NIGHT

Creative HEAD Ireland publisher, Catherine Handcock

Danielle Kennedy of Lloyds Hair

Dylan Bradshaw

THE HOTTEST EVENTS EVERY MONTH – GET YOURSELF SCENE!

The Most Wanted and It List Awards 2018 electrified London’s Natural History Museum with the coolest, brightest, and most highly-anticipated celebration of hair talent and teamwork that the industry has ever seen. Canadian comedy queen Katherine Ryan hosted for a second consecutive year and brought the house down with her biting wit, as our guests helped to deliver a show-stopping spectacular; complete with banging beatboxing from Mr Fox, a sumptuous menu, and legendary surroundings. But forget the fossils (sorry Hope the blue whale), a new timeline of greatness emerged. Flying the flag for the Republic of Ireland was Dylan Bradshaw (who won the title of Exceptional Stylist for the third year in a row) and Lloyds Hair Waterford, who took home the Supreme Team trophy for the second year running. Hairdressers from the UK and Ireland were celebrated under the Most Wanted spotlight in recognition of their terrific teamwork, inspirational innovations, enviable career progression, mesmerising creativity, business brilliance and superb levels of service. We’ll raise a glass to that!

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Mr Fox

Percy & Reed Sophia Hilton, Not Another Salon CREATIVE HEAD IRELAND

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The finalists

limelight The Intercontinental Hotel in Ballsbridge Dublin threw its doors open for the Wella Professionals TrendVision Irish heat. The show opened with a look at the models in each of the three categories. Then Sanrizz showed a futuristic collection, and Charlie Taylor presented pastel styles full of texture. Former global TrendVision platinum winner, Darren Lacken of Crow Street Collective, talked through his two models that made bad taste from the ’90s look fresh and cool. Next the Wella Style Council presented Parklife, a beautifully choreographed story inspired by open urban places and youth tribes – see more on page 50. And then it was the moment everyone had been waiting for – the big reveal of this year’s finalists, who will be jetting off to London in October to compete for a place at the International Final in Lisbon this November.

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Sanrizz

IN THE

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Style Council

Style Council

Crow Street Collective

Charlie Taylor

Crow Street Collective

Charlie Taylor

And the finalists are… Color Vision Stephen Aiken, Conroy Hair Sara Gondek, Pazam Hair Studio Jonathan Healy, Bellissimo Vicky Hernon, House of Colour Roisin Hynes, Sarah Mason Professional Leandro Santana Santos, Decode Hair

Creative Vision Steven Anthony, Easilocks Marco Dias, The Studio Aileen Hannan, Bellissimo Stephanie Higgins, Sarah Mason Professional Zara McIntyre, House of Colour Kerry Moody, DKY Hair Company

Male Grooming Danielle Ritchie, Cut & Sew

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Party

TIME

CREATIVE HEAD TEAMED UP with Schwarzkopf Professional to hold the Big Hair Do event – the biggest and best hair party ever. Over one evening, hairdressers all over Ireland and the UK spruced up their stations and threw open their doors for a unique evening, designed to show the public just how amazing our salons and the talented staff who run them are. Guests indulged in glasses of prosecco and sweet treats and got to know their local hair experts, who demonstrated styling tool techniques and showed off Schwarzkopf Professional products and services. One-to-one hair consultations took place, with stylists dispensing hair hacks, discussing the latest trends and solving hair dilemmas. And it was a win-win situation, as salons raised funds for charity, reinforced their connection to the local community and, of course, shared expert knowledge.

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HAIR BY PAUL STAFFORD HAIR

JOIN THE REVOLUTION IN COLOUR CREATIVITY! VIBRANT AND INTENSE COLOURS FOR BOLD, PERSONALISED LOOKS.

WWW.ALFAPARFMILANO.COM

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Angus Mitchell

Paul Mitchell co-founder John Paul DeJoria

Robert Cromeans

We are

Take 3,000 hairstylists from around the globe. Mix in 4,540 mannequin heads, a 167-foot screen, hundreds of models and dancers, and bake in the Las Vegas desert until they are bubbling with excitement! This summer, Paul Mitchell’s The Gathering returned to the shimmering Aria Resort & Casino for three days of inspiration, education and celebration. Featuring workshops led by business brains, hands-on colour classes with the brand’s top creatives and spectacular shows helmed by cat-in-the-hat Robert Cromeans, Angus Mitchell and Colin Caruso, the hairdressing extravaganza cemented the Paul Mitchell values of peace, love and happiness and outlined what the group has in store for the next 12 months. Alongside new charity partnerships focused on environmental sustainability, the big news was the introduction of MVRCK, a barbering product division under the Mitch brand that is soon to reach British shores. And as if that wasn’t enough, the PR team managed to land tickets to The Strip’s sell-out show, Magic Mike Live. Aside from saying it was an experience to remember, our lips are sealed. After all, what happens in Vegas…

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Colin Caruso

FAMILY

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Had a ball with this bunch! @the-hive-salon is such a great tea m

Big colou r corre ction that woul dn’t have been possible without #we llaplex

Top of the Rock #NY C

In the

Soft bala yage throu gh natu ral hair, with some laye rs to encourag e move ment

frame Dean Monks of The Hive Salon, Dublin (@dean_monks.hair) snaps away

The wind sure is helping with these messy waves #tests hoot

SHOOT AND SEND Want to give us a snapshot of your world? Tweet us at @creativeheadmag now!

Satu rday trans form ation, toned with @we llaha ir

The Hive on Da me Lane – excited to be workin g here

I love stylin g BIG HAIR!

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