Creative HEAD Ireland September/October 2021 by Alfol Publishing

€7.50 SEPTEMBER/OCTOBER 2021

In print•online•everywhere!

IRELAND

SEPTEMBER/OCTOBER 2021 CREATIVEHEADMAG.COM

Exceptional measures

HOW TO MAKE THE MOST OF NOW

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VIRTUAL TRAINING VIRTUAL HAIR EXTENSION EDUCATION IS NO LONGER A FUTURISTIC FANTASY, IT’S HERE TODAY! Now is the time to look at new services to introduce to your business to boost revenue streams the moment your doors re-open. Offering Great Lengths is a proven winner and certification training is available to complete NOW. Flexible, efficient and all within the comfort of your own home or salon. No waiting lists, no overnight stays away and no extra travel expenses needed, there is nothing stopping you! Get started straight away and become a certified Great Lengths stylist. Build your skills with our expert education team. Work through a series of modules together covering all theory and practical elements. Pass feeling 100% confident and ready for a new world of extensions. Scan the QR code below to discover how you can become a Great Lengths certified stylist and transform your business this year.

WWW.GREATLENGTHS.COM/IE

NEW NO PLASTIC SHAMPOO

LIGHT & SOFT RINSES EASILY AND LEAVES THE HAIR SOFT WITHOUT WEIGHING IT DOWN

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FOR FINE HAIR OR NORMAL HAIR

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Editor’s letter

42 20 40

SEPTEMBER IS OFTEN all about new-season shoots and fashion shows and, while some of the latter are staying digital this autumn, for most the shows must go on! Indeed, no-shows and missed out-of-hours appointment requests are a pain allyear-round, so we asked those salon owners who are rather savvy about securing bookings how they inspire their clients to do it all online in our Business Edit, on page 21. Elsewhere, Denise Walsh’s Rustiq salon in Kilkenny shows that you can happily marry a much-loved brand with fresh, modern interiors, on page 20. And showing up for your colleagues and partners is something Queen’s Pauline Whelan and Katherine Sweeney know a lot about. On page 32 the pair talk about their post-lockdown relocation of Queen’s flagship to Preen’s former site in Dublin’s Dame Street, as well as their fond memories of industry legend John Maher and how they’ve maintained a strong creative vision. There’s plenty to enjoy this season…

Rachel Marie Walsh, Editor-at-large

rachelmarie@alfol.co.uk

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creativeheadmag.com

creativeheadmagofficial

JOIN US!

Summer might be drawing to a close but that doesn’t mean the fun has to end! For starters our Most Wanted and The It List Grand Final is on 6 September, see all the coverage in the next issue! This month the Big Hair Do makes its return – are you coming? See page 40 for the details. Oh, and don’t miss our next SELF/ STYLED Sunday on 26 September – a digital day of creativity and advice for freelancers, go to page 51. While you’re at it, catch up on all things The Coterie – we’ll be heading to Glasgow on 25 October, see more details online. Subscribed to the Salon Smart HUB yet? Check out page 38 to see all the business-boosting content that you’re missing! creativeheadmag.com/events

@creativeheadmag

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September/October WHAT’S INSIDE ON THE COVER

JEWEL IN THE CROWN

We talk to Katherine Sweeney (pictured) and Pauline Whelan about their new salon at the historic 52 Dame Street

RISING STAR

Mia McCormack of Marbles Castletroy discusses the origins of her passion for hair, and where she hopes it will take her

CAN YOUR KIT HANDLE IT?

Explore the latest innovations, so you can be ready for anything

EDITOR-IN-CHIEF

ONLINE AND DIGITAL ASSISTANT

CONTRIBUTORS

DEBORAH MURTHA

ART DIRECTOR

EVA VESTMANN

KELSEY DRING

ONLINE AND DIGITAL EDITOR

NICK JABBAL

ALISON ROWLEY

CHIEF SUB EDITOR

COMMERCIAL DIRECTOR

ADAM WOOD

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IN THE FRAME Shaun Moriarty of The Greene Room lets us look into his world

DIGITAL DESIGNER

AMANDA NOTTAGE

EDITOR-AT-LARGE

RACHEL MARIE WALSH

Hair direction by Rossano Ferretti and Lorenza Ferretti for Great Lengths. Great Lengths extensions application by Danielle Keasling, Nanci Lee Randolph, Gisella Obinu and Lorenzo Belardi. Creative direction and storytelling by Alessandro Molinari and Elisa Barbieri. Photography by Alessandro Molinari. Art direction by Rossano Ferretti.

LAURA TUCKER

CREATIVE PARTNERSHIPS ASSISTANT NATASHA PEARS

CREATIVE PARTNERSHIPS MANAGER JENNY BROOKS

CREATIVE PARTNERSHIPS DIRECTOR JOANNA ANDERSEN

PUBLISHER

CATHERINE HANDCOCK

Creative HEAD Ireland is printed on paper certiﬁed as being from sustainable sources using only vegetable-based inks. Printed by Buxton Press, Environmental Printer of the Year and Printing Company of the Year.

Creative HEAD Ireland is published 6 times a year by Alfol Ltd. Creative HEAD is a registered trademark. No part of this magazine may be reproduced without prior permission of the publisher. All information correct at time of going to press. Printing by Buxton Press.

WRITE TO US AT:

Creative HEAD Ireland Alfol Ltd, PO Box 289, Hexham, NE46 9HJ +44 1434 610416 rachelmarie@alfol.co.uk

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CHRISTMAS 2020

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You

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£10 AND

YOU’LL GET:

• 6 issues of Creative HEAD Ireland magazine, delivered to your door • Discounted tickets to selected Creative HEAD events***

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The ﬁrst 20 new Creative HEAD Club members will receive a No Plastic Shampoo Bar, Moisture & Shine Conditioner and a Moisture & Shine Mask, worth €50. weDo/ Professional is new eco-ethical, professional brand with a range of vegan, cruelty-free and 100 per cent recyclable products. The perfect collaboration of scientists and hairdressers, each product has been designed to achieve professional performance. Already a Creative HEAD Club member? Then we’ve got something for you, too! One lucky member will win a bumper set of weDo/ Professional products, worth €150.** For more information visit wedoact.com, call +44 (0)20 3901 1163 or email ukiwellastore@wella.com. Alternatively, contact your Wella rep today for more information and offers

*For the ﬁrst 20 new members to sign up between 1 September and 31 October 2021. Subject to availability, no cash equivalent will be offered. **Includes: No Plastic Shampoo Bar, Moisture & Shine Conditioner, Moisture & Shine Mask, Natural Oil, Detangle Spray, Protect Balm, Nourishing Night Cream ***Selected events only, for more details contact events@alfol.co.uk

CLUB

17/08/2021 09:31

Christabel Legrand

THE NEWS AND KNOW-HOW FROM YOUR INDUSTRY

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Images courtesy of Luka Chitty

NEW DOMESTIC violence-awareness education has been launched in Ireland to teach hairdressers and barbers how to identify the warning signs that clients may be suffering abuse at home. Barbicide has teamed up with Shear Haven to offer the programme online, and salon business expert Liz McKeon has been named Shear Haven Ambassador for the UK and Ireland. The anti-domestic violence training was created by Nashville, Tennessee-based salon owner Susanne Post, a domestic violence survivor. She recognised that hairdressers and barbers have a unique relationship with their clients and are in a good position to spot signs of problems at home. Many may not know how to respond to this, so Post developed her training programme to help the industry spot vulnerable men and women and direct them to supportive charities and organisations. A November report by Safe Ireland – a national agency that works with domestic violence charities and groups – flagged a sharp rise in the number of people availing of domestic violence services in the first six months after the outbreak of Covid-19. To date, more than 25,000 hair and beauty professionals from around the world have taken the training. This consists of a 20-minute online session followed by a short quiz. After successful completion, each participant receives a personalised certificate of achievement.

Tegan Robertson

EDUCATION LAUNCHED TO HELP SALONS FIGHT AGAINST DOMESTIC VIOLENCE

NINE FEARLESS COLOUR artists joined with Pulp Riot and Creative HEAD to produce nine epic looks in a unique, multi-platform format. Powered by Pulp Riot was a two-part special streamed live from West London, featuring stylists and colourists creating in real time while they shared personal insights into their process on their own social media. Produced in partnership with Creative HEAD, the event saw each colourist interviewed live about their looks, before the pros went live on their own Instagram and TikTok accounts to walk their followers through the techniques and products they were using. Viewers saw everything from rainbow brights to radiant natural gradients from the likes of Laura Black, Heffy Wheeler WANT TO SEE MORE? Head to Instagram @creativeheadmag and Jaymz Marsters.

Every sale of the ghd pink Breast Cancer Awareness collection gives the The Irish Cancer Society €10. The 2021 ‘Take Control Now’ campaign message features on three limited-edition tools, providing women with a reminder to self-check for signs of breast cancer whenever they style their hair. This is the 17th annual pink collection by ghd, which gave a makeover to the Helios dryer, Platinum+ straighteners, and Gold straighteners for breast cancer awareness. ghdhair.com CREATIVE HEAD IRELAND

17/08/2021 15:37

L’Oréal launches Total Texture

LET FIND YOUR

MENTOR

TOTAL TEXTURE, a new and free L’Oréal Access online training course, is launching to help equip and refresh hair professionals on the foundation knowledge needed to welcome every client and care for every hair texture. Total Texture is open and free for all hair professionals and is all about the science behind, and identification of, all hair types. Created in collaboration with London salon owner and entrepreneur Charlotte Mensah, it’s hosted by artists including Lisa Farrall, Dexter Dapper Johnson and Nicole Iroh. It features brands from L’Oréal’s professional portfolio including L’Oréal Professionnel Paris, Kérastase, Redken and Matrix. This move is phase one of an education journey, leading to practical training later in September. Sign up for the Total Texture course at ie.lorealaccess.com/learn

2.1%

Dylan Bradshaw and Danielle Kennedy are among 20 mentors ready to help hairdressing business owners as part of Creative HEAD’s new free mentoring programme. Created in partnership with The Industry, Activator will provide help and support for hairdressing business owners right when they need it most. Entries open on 17 September, with 20 mentors – the Activators – ready to be paired with their new business BFFs for a full 12 months. Turn to page 34 or visit creativeheadmag.com/activator for more.

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What September and October have in store for… PATRICK GILDEA PATRICK GILDEA HAIRDRESSING

We have been named as a Wella Global Flagship Salon for System Professional, so we’re busy planning client gifts to celebrate! We have some exciting team visits to the Wella Studio, and we can’t wait for the Wella TrendVision Award Final in October as we have three stylists involved.

HOUSE OF COLOUR

GREAT LENGTHS TO Andis reveals REMAIN VIRTUAL whole new look

CREATIVE HEAD IRELAND

AHEAD

ZARA MCINTYRE

is the year-on-year rise in the cost of hairdressing services in Ireland, according to a Central Statistics Office Consumer Price Index Note. This is lower than the 2.2 per cent average rise in prices and reflects, in part, a larger increase in the cost of fuels and rent, which rose by 5.3 per cent, the note added.

GREAT LENGTHS HAS confirmed that it has no plans to revert exclusively to in-centre education, thanks to the success of its virtual programme. The brand’s virtual education launched in October 2020, when a second lockdown encouraged the company to look at new ways of reaching those who were unable to work. Virtual education will now continue alongside in-person courses. All online training is offered on a oneto-one basis and the bite-sized lessons can be scheduled to suit team members.

MY months

ICONIC BARBERING BRAND Andis has unveiled a full rebrand, placing its creatives front and centre with tools and education initiatives on hand to support them. This cultural and philosophical shift is led by a new logo, website and inspiration with unique visual storytelling. The styling and grooming tools brand identity “celebrates a new generation of creators”, explained Angie Vlasaty Peterson, director of branding.

With the Wella TrendVision Award Final (including the XPOSURE competition) just around the corner, we’re busy with our competition bootcamps. Having competed myself for the past three years in the TrendVision finals, it’s a huge honour to help mentor and guide our finalists this year.

MOVERS AND SHAKERS Dominic Pratt succeeds Cory Couts as global president of Kao Salon Division. Nick Irwin is now the global styling ambassador for Schwarzkopf Professional. Christin Bonness is the new Europe, Middle East and Africa education manager for Alterna.

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The System Blonde range from ASP Luxury Haircare has all the tools you need to create and maintain bright, beautiful blondes, from initial lift to brass-busting homecare. There's even a choice of fragrances for the powder lightener. ALFAPARF Milano’s Invisible Root covers even wide regrowth in a flash in five colours, while Root Touch Up Powder offers precise and controlled application.

IN-SALON SERVICE. HOMECARE RRP FROM €12.05 053 912 3681 hairandbeauty.gainfort.com

RRP FROM €14.90 INFO@EXPERTHAIR.IE xpertprofessional.ie

NO.BREAKER from Sebastian Professional deeply penetrates and repairs even severe hair damage, generating new bonds for up to 99 per cent less breakage.

RRP €37.80

1800 246 100 ie.wellastore.com

Five new shades have been added to the Dia Light range from L’Oréal Professionnel Paris. Get creative too, with a new version of Dia Light Clear in an ergonomic 250ml tube to help pastelise your favourite Dia Light shades. IN-SALON SERVICE 1800 535 616

Irresistible services consumers will want to snap up, selected by the Layered team

Race through blow-drys at incredible speed with the newest attachment for the Dyson Supersonic professional hair dryer. The Flyaway attachment’s unique shape allows the high-speed airflow to pick up and smooth every strand easily. It’s the ideal suggestion for your clients who love that ultra-sleek look, without needing a separate tool to straighten. The Dyson Supersonic professional hair dryer has clients’ hair health at heart, so you know that – whether in the salon with you or at home – their hair will be in tip-top condition. RRP €35

askdyson@dyson.ie

Neutralisation on darker hair requires a stronger solution, which is why Schwarzkopf Professional has introduced Goodbye Orange shampoo, a blend of blue and green direct dyes to counteract and neutralise warm undertones instantly.

RRP €17.15 01 404 6424 schwarzkopfpro.com

Color WOW Xtra Large Bombshell Volumizer offers a weightless polymer formula to promote body and protect the outer cuticle. RRP €24.90 INFO@EXPERTHAIR.IE xpertprofessional.ie

Meltaway NoRinse Micellar Cleanser by My Hair. My Canvas from Alterna is a rinse-free cleanser that absorbs oils and sweat while breaking down residual product.

RRP €27.50

alternahaircare.eu

lorealpartnershop.com

Redken’s new Extreme Mask is the ideal third step after a shampoo and conditioner, to intensely treat, strengthen and repair damaged hair.

RRP €33.50

1800 535 616

lorealpartnershop.com

Reboot clients’ hair growth with Revlon Professional RE/START Density. With skincare/haircare hybrid technology, the range includes a luxurious in-salon treatment and collection of homecare products.

IN-SALON SERVICE. HOMECARE RRP FROM €13.85 01 886 9313

The 30 shade-strong Liquid Demis colour line from Pulp Riot is ideal for glossing and toning with no lift and no ammonia – great for colour blending and shadow rooting.

IN-SALON SERVICE

capitalhairandbeauty.ie

revlonproshop.com 12

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#CHedit

STOCK OPTIONS

OUR PICK OF THE LAUNCHES TO STACK ON SHELVES, ADD TO MENUS AND SHARE WITH YOUR STYLISTS HOT LAUNCH

Grey hair comes to us all, and while some clients will always seek to cover them there has been an unmistakeable rise in clients embracing them. Just look at Andie MacDowell at Cannes, or beauty journalist Sali Hughes. But accepting grey hair also offers a cut-off point for income from colour services... until now. Wella Professionals, on the heels of introducing its Grey Blending techniques earlier this year, has gone a step further with the launch of True Grey. These new colour products deliver bespoke Silver Glow services for a personalised, unmistakably brighter hue to dull greys. These no-fuss salon treatments add depth and contours, with seven silvery shades to choose from – they're set to be a must-have to create that ideal silver-siren appeal.

IN-SALON SERVICE 1800 246 100 ie.wellastore.com

IT’S ALL ABOUT… BLONDES Indola has reformulated the Blonde Expert range to meet every possible need, helping every hairdresser become a blonde expert. New developments include the brand’s strongest lightening performance ever, available up to nine levels of lift. A fine collection of 25 new Highlifts and Pastels shades is perfect for creating ontrend looks that can be completely tailored to every client’s individual demands and hair type. There’s also a new Ultra Cool Booster and Ultra Lift Booster, both complementary mix-in products to achieve next-level blonde results, as well as integrated hair-bond technology across the entire Blonde Expert assortment.

Goldwell has added two more options to its Light Dimensions range. Oxycur Platin is a powerful, high-performance powder bleach for full-head application and all highlighting techniques. It offers up to nine and higher levels of lift for the lightest results in the collection. The formula is fast and precise, and does not drip or dry out during processing. Soft Colour is a semi-permanent toner for high-intensity, refined blondes. The 22 shades perfectly align with the complete Goldwell colour assortment and generate incredible results after only five minutes of processing time.

IN-SALON SERVICE 089 616 7665/087 398 4745 trinitysalon.ie

RRP FROM €8.86

AVAILABLE AT WHOLESALERS INCLUDING CAPITAL HAIR & BEAUTY indola.co.uk

CREATIVE HEAD IRELAND

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18/08/2021 12:42

COLOUR VISION

WE’RE INTO A NEW SEASON, A NEW PHASE OF THE YEAR. WITH NEW EDUCATION AND INNOVATIVE PRODUCTS AVAILABLE, WELLA PROFESSIONALS IS READY TO KICKSTART SEPTEMBER

NEW NOT JUST A QUICK FIX IN ASSOCIATION WITH

Balayage remains the colour trend on everyone’s lips, and a core element to every salon service menu. Clients arrive armed with folders of photos on their phone, presenting you with a smörgåsbord of seamless, glossy balayage looks from Instagram – but the reality is often far from simple. What do you do when your clients’ canvas is already heavily coloured, fragile or uneven? Corrective Balayage is a new advanced craft course from Wella Professionals to help you elevate your colour skills, mastering techniques such as reverse balayage, winning formulas and the art of diffusing dark bands, to achieve seamless results even across uneven tones. Learn tips on how to manage client expectations and build a colour menu that offers balayage as a colour corrective service, designed to drive profits for you and your salon. The one-day Corrective Balayage course is available to book now for €210 exc. VAT. The course takes place at the Dublin studio on 1 September and 23 November.

THE COLOUR CLINIC IS OPEN… AND EVERY MONTH WE SPEAK TO A WELLA PROFESSIONALS COLOUR EXPERT ABOUT A KEY ISSUE G HOW TO OVERCOME IT. ANTONELLA PASTORE (@NELLAHAIRARTISTRY) HAS BEEN BUSY WORKIN ... WITH WELLA PROFESSIONALS’ LATEST INITIATIVE TO RECAPTURE GREY CLIENTS “We all have those clients who have reached the point where they are embracing their natural grey or have decided to stop colouring their hair. With colour options off the menu, there’s no service really left for them in the salon apart from a cut and blow-dry. Post-Covid, and with clients more willing to go grey naturally, these clients are slipping through our fingers. “Wella Professionals’ new True Grey product range and Silver Glow services are perfect for giving their grey hair a glow-up without any damage or commitment. I was lucky enough to have a taster of the products while they were in development, and I can happily say it’s the perfect solution to upgrading the simple cut and blow-dry to a personalised silver glow treatment. The True Grey product range and Silver Glow services are a fantastic way to both celebrate natural grey hair and for stylists to improve the average spend-per-client. “What I love about it most is its aquatone technology, it’s like no other product. The molecules mimic the natural grey tones present in hair and amplifies them. I feel like it’s a product that’s been missing in the hair industry portfolio, and the perfect accessory for our toolbox! It works perfectly for my space too, as my clients are very conscious of ingredients in haircare products. It’s ammonia-free and is dermatologically tested, too. I’m so lucky and honoured to have been part of this new project, and I’m excited to see the future of what True Grey brings!” 14

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SHELFIE TIME We can now create the perfect natural grey with True Grey and its Silver Glow services, an innovation from Wella Professionals that is the most exciting product to come out this year! It’s totally on-trend and perfect for enhancing naturally grey hair, something women are increasingly embracing. Silver Glow services are quick, no-fuss in-salon treatments that add depth, contour, shine and tone enhancement to natural grey hair with no commitment. There are seven beautiful grey tones to choose from that let us give our clients the best version of their naturally grey that they could ever wish for. This is a must-have for every innovative salon, not only for colourists but also for stylists.”

CR EATIV E HE AD AD VE RT OR IAL

#ColourVision

SARAH JANE COLLUM, COLLUM HAIR @COLLUMHAIR

WHY I’M WELLA

D&J Ambrose has been in collaboration with the Wella Company for more than 23 years. We have been blessed with support from Wella both nationally and internationally, partnering in an incredible range of projects, including education, digital and live shows, fashion weeks, hair campaigns, film and TV work, to name but a few. We always use Wella’s incredible hero colours to support and give strength to our imagery. As a company we have a large colour clientele, and it’s so important that the creative palettes we use are true-to-tone and mixable, to allow maximum creativity. “We have built our brand on a boutique concept, with a love for the fashion industry. Wella has always been supportive in collaborating with us, and over those 23 years has become like an extended family to the business.” DARREN AMBROSE, D&J AMBROSE, LONDON

NO MATTER WHAT YOU’RE FACED WITH, WELLA PROFESSIONALS HAS THE SUPPORT, EDUCATION AND PRODUCTS TO EQUIP YOU WITH CAREERMAKING CONFIDENCE. DISCOVER MORE ABOUT HOW WELLA PROFESSIONALS CAN SUPPORT YOU ON YOUR JOURNEY AT EDUCATION.WELLA.COM @WellaHairUKI #WellaColour #MakeChange CREATIVE HEAD IRELAND

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The world’s 1

IN-SALON SILVER TREATMENT FOR REVITALISING NATURALLY GREY HAIR* FREE OF COMMITMENT. FREE OF DAMAGE.

Discover the product here.

Learn the NEW Silver Glow service here.

Don’t forget to book onto the NEW ‘Mastering Greys’ studio course and online seminar. Education.wella.com | uk.wella.professionalstore.com | @WellaHairUKI | #WellaColour

*Combining: Free of perfume and alkalizers such as ammonia or ethanolamineoxidative grey pigments pH7

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05/08/2021 11:35

#CHedit WHY DID YOU WANT TO BE A HAIRDRESSER? As a child I was so intrigued by every move my hairdresser made when I went to the salon. I always tried to emulate the work at home. As a teenager I loved styling my friends’ hair before a night out. I braided all my little cousins’ hair when they came to visit. I have such a large family that my arms would feel ready to fall off by the end of the day! WHAT ARE YOUR HIGHLIGHTS SO FAR? Doing my first photoshoot, with Marbles Castletroy artistic director Stephen O’Driscoll, is one of the biggest. Stephen is my mentor and I feel very privileged to learn from him and the whole team, especially owner Hugh Campbell himself, I learn so much every day.

MIA MCCORMACK SALON: MARBLES CASTLETROY, LIMERICK INSTAGRAM: @HAIR_BY_MIAMCCORMACK WHERE DO YOU SEE YOURSELF IN 10 YEARS? I hope I will be a successful stylist with a book full of looks of which I’m very proud. I also hope to be following my passion for fashion and doing plenty of editorial and session work with people and publications I admire.

WHAT WOULD BE YOUR DREAM HAIR GIG? My dream gig would definitely be styling a celebrity’s hair for the Met Gala in New York. The Hugh Campbell Hair Group works with TV personality Celia Holman Lee and I would love the chance to work with her on a fashion show or event.

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LEAD THE RESISTANCE CLIENTS LOOK TO YOU FOR HELP COMBATING HAIR LOSS CONCERNS. GET REVLON PROFESSIONAL RE/START DENSITY AND FIGHT THE GOOD FIGHT

HAIR IN THE SINK, hair on the floor, hair on the brush – if your clients are coming to you with questions about their increased hair loss and diminished thickness, it’s important to meet the problem head-on. Having answers, and solutions, primed and ready for your clients’ desperate queries will help to settle them and add another layer of trust to your relationship. Revlon Professional has introduced a new range to combat hair loss: RE/START Density. Featuring exclusive Kerabiotic 3Force technology, the collection takes a two-pronged approach to ensuring hair remains strong and vital. The products combine the worlds of skincare and haircare science to create products that help to balance the scalp microbiome, soothing and protecting the scalp. Biopeptides formed of biotin, apigenin and oleanolic acid help to fortify the structure of hair shafts and strengthen brittle lengths to prevent breakage and loss. Fortifying molecules are then able to penetrate the hair fibre and optimise bonds.

RE/START DENSITY HELPS TO REDUCE HAIR LOSS AND IMPROVE STRENGTH FOR 92 PER CENT MORE RESISTANCE TO HAIR FALL*

“

*When combining RE/START Density Shampoo and Conditioner **Breakage due to brushing

ROOT TO TIP RELIEF

FORTIFYING FORTIFYING MICELLAR WEIGHTLESS SHAMPOO CONDITIONER Formulated with This uses fortifying skincare ingredients molecules to restore and fortifying molecules, and support this shampoo hair from the inside. balances the scalp Prevents hair fall,** and strengthens hair smooths and revitalises structure from within to brittle hair. reduce hair fall.**

ANTI-HAIRLOSS PROFESSIONAL VIALS Combines skincare ingredients that balance the scalp microbiome and multifunctional ingredients to reduce hair loss and maintain density. An ideal in-salon treatment.

ANTI-HAIRLOSS DIRECT SPRAY The homecare partner to the Professional Vials, this handy spray also uses skincare ingredients to soothe the scalp and preserve hair density.

GROWING STRONG, HEALTHY HAIR STARTS WITH THE SCALP. THIS NEW RANGE FROM REVLON PROFESSIONAL IS FORMULATED WITH SKINCARE INGREDIENTS AND FORTIFYING MOLECULES, WHICH HELP BALANCE THE SCALP AND STRENGTHEN HAIR STRUCTURE FROM THE INSIDE. THIS MEANS THAT THE HAIR IS STRONG FROM THE START, WHICH HELPS PREVENT BREAKAGE

”

PAUL FALLTRICK, REVLON PROFESSIONAL AMBASSADOR

PROVIDE A SHIELD AGAINST YOUR CLIENTS’ HAIR LOSS AND HAIR DENSITY CONCERNS WITH THE REVLON PROFESSIONAL RE/START DENSITY COLLECTION. FOR MORE INFORMATION, VISIT REVLONPROSHOP.COM OR CALL 01 886 9300. FOR STOCKIST ENQUIRIES, EMAIL CUSTOMERSERVICE.IRE@REVLON.COM CREATIVE HEAD IRELAND

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Inside story RUSTIQ KILKENNY

RUSTIQ OWNER DENISE Walsh’s vision for her salon makeover was challenged by Covid-19, but fortune favours the bold… and the prepared. “I spent a lot of time planning before I went to my interior designer, Alannah Monks, with Pinterest posts and a folder filled with clippings,” she says. “My overall vision was relaxed. For example, we want to be able to move clients around easily and create a very chilled out, almost cafe-like vibe.” And Denise made the most of every inch. “The salon is about 2,500 square feet and originally we had quite large, heavy units with the mirrors attached. I loved it, it was a luxurious boutique look, but I always wanted to make it more low-key. I love texture and wanted contrasting materials. Rustiq always has a little orange in it, too, it’s part of our brand.” Two of the walls now feature Spanish terracotta plaster, and the rest of the salon is a mushroom grey. Tiles add pops of emerald green, while lights have large opaque bulbs with brass fittings. The pandemic did force Denise to adjust, however. “We used to have a make-up bar and nail bar out on the salon floor and we decided to move them because Covid’s not going anywhere, and it’s more practical to have them in our beauty rooms. Private beauty spaces are a lot more comfortable, especially for bridal parties.”

HOT BUYS DOUBLE PLUSH

The RS Primo from Takara Belmont boasts luxuriously padded seating and side panels to cushion your client in pure comfort. The newly designed shower head regulates water volume and pressure, so every shampoo is a pleasure. PRICE €4,700+VAT +44 (0)20 7515 0333 takarahairdressing.co.uk

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RELAX IN STYLE The Coff styling chair by Takara Belmont is the height of comfort, with a deep, cushioned seat, padded armrests, and it’s available in an array of colours. PRICE FROM €1,430+VAT +44 (0)20 7515 0333

takarahairdressing.co.uk

CREATIVE HEAD IRELAND

17/08/2021 09:36

LIFE IT’S TIME TO BOOST LESSONS THE BUSINESS EDIT

ONLINE BOOKINGS

CLIENTS ARE BACK to their busy lives are performing. Learning to use sponsored and once again in need of last-minute posts and putting some money behind your appointments (thanks to early meetings, content so it finds its way to potential clients unexpected guests) that out-of-hours calls can convert even more browsers to bookers. cannot accommodate. Online bookings keep Making your ‘call-to-book’ central your you available to them 24/7 and capture up to website is also key. Subtly promoting your 30 per cent more appointments (according to app or booking service at every hairdressing research by Phorest) while you’re closed. station, as well as on your salon’s voicemail, Encouraging clients to coordinate your keeps online in clients’ minds. When they precious time with theirs can also discourage do book by phone, it can be helpful to follow no-shows and attract clients who research up with an email confirmation that includes you online, all while saving you up to seven an online booking link for future reference. administrative hours a week, and letting your “Always remember word of mouth, too,” says reception team spend less energy consulting Sarah. “Some discussion of rebooking is part screens and more on customer care. of every service. However, if they don’t want “It’s great to know that you’re not just to rebook on the day, we would take it as an waiting for the phone to ring,” says Galway opportunity to tell them about the website and salon owner Sarah Mason. “Our software how they can book from the comfort of their allows the in-app booking many of our home. I think when people are relaxed in the regulars love. We have tried more than one evenings and maybe on their phones, they package, it’s important often remember they to get a feature mean to do something selection that really new with their hair.” works for your team. Continuing your Our current app also conversation with accepts deposits and clients after they leave highlights our 72-hour is not just about SMS cancellation policy, and social media. which is especially Reaching out to your JOHN HICKEY, THE GREENE ROOM important as every slot base can be as creative is so valuable now.” as writing or recording If you expanded your salon’s digital your own content. A weekly e-newsletter that presence during lockdown, you may know includes a short blog post on something that’s that your Local Enterprise Office offers a been on a team member’s mind – whether it’s Trading Online Voucher that can be devoted a home blow-dry technique that is damaging to software subscriptions or the development clients’ hair or the difference between the of an app for your business, among other price of a product or service and its value – can digital services. Businesses that have already pique curiosity. “Newsletters are something received a Trading Online Voucher can also clients talk about,” says John Hickey, owner apply for a second voucher, where upgrades of The Greene Room salons in Clare and are required. Tipperary, “You do have to put your thinking Social media is the best way to direct your cap on, but there is definite interest in new clients to an online spend, whether you devote trends and products coming in that can draw hours a day to connecting with clients through people to your website.” your accounts or simply change your profile Once clients are interested, it’s the little pictures and information to remind clients things that keep them app-friendly. Detailed to ‘book now’. Using management tools like descriptions in your service menus, for Hootsuite (free) or Sprout Social (subscriptionexample, can ensure a successful appointment based, but with a trial) is a great way to for clients who want what you offer but don’t manage all your channels in one place, helps have the nomenclature. “Straightforward you schedule your posts easily and gives you language prevents client confusion and a chance to look at analytics of how your posts disappointment,” adds Sarah.

“THERE IS DEFINITE INTEREST IN NEW TRENDS AND PRODUCTS COMING IN THAT CAN DRAW PEOPLE TO YOUR WEBSITE ”

CREATIVE HEAD IRELAND

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DARREN LACKEN CROW STREET COLLECTIVE

Watch, look, listen. When you are starting out you need to remember to be like a sponge – absorb everything. Find artists you love and identify with, ask if you can assist them. Learn the history of hair and fashion. There’s nothing worse than being at a show or on a shoot and a client referencing a particular era that you don’t know about! Invest in yourself. Education is the key to success, so attend as many courses as you can and assist as many artists as you can, even if it means travelling to do so. Develop your own identity. It will take time for you to really develop who you are and what you want to be in the industry, but this will also help you develop your brand. Be humble. This is the most important lesson. Remember everyone you meet on the way up because you might meet them on the way back down…

18/08/2021 11:55

BEFORE

AFTER

IT’S IN YOUR HANDS

FRENCH GLOSSING IS A QUICK AND EASY SERVICE TO CREATE PROFESSIONAL, GRADIENT COLOUR THAT LOOKS NATURALLY GORGEOUS – AND IT CAN ONLY BE ACHIEVED BY A PRO. INFINITELY CUSTOMISABLE, IT’S ALL ABOUT COMBINING TWO OF L’ORÉAL PROFESSIONNEL PARIS’S VERSATILE FORMULAS: STEP ONE: Permanent hair colour for perfect root coverage, using the Majirel or iNOA ranges. STEP TWO: Dia Light on the lengths and ends. This must-have product is loved by master colourists for its unique acidic pH formula and gel-cream technology. It’s exceptional for toning and provides up to 30 per cent more conditioned hair1 while neutralising unwanted reﬂects. Quick and customisable, French Glossing is the key to help keep clients coming back. It’s swift and easy to change-up looks depending on their mood, the season or style. It’s glossy goodness that will make clients want more.

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CREATIVE HEAD IRELAND

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SHINE, CONDITION AND PROFESSIONAL PERFORMANCE – FRENCH GLOSSING IS THE INCREDIBLE SERVICE FROM L’ORÉAL PROFESSIONNEL PARIS THAT DELIVERS A GLOSS EVERY CLIENT DREAMS OF

THE INTRICACY OF professional colour is what keeps clients hooked. That mirror-like shine, that deft touch with multi-tonal shades – the euphoric high of walking out of the salon feeling like a more luminous version of yourself. Why would clients limit that feeling to long, twice-yearly colour appointments? Why not turn their focus from maintenance and ﬁxes back to gleaming, consistent results that means hair is never left looking tired?

French Glossing, a professional gradient colour service for a personalised, glossy finish delivered by L’Oréal Professionnel Paris, is the antidote to this colour quagmire many colourists find themselves in. A simple, two-step technique, it consists of perfect root coverage and glossy lengths for a professional shine and finish. There are also new shades from Dia Light and a new Clear shade that will leave clients feeling like a million bucks.

MORE GLOSS, MORE POTENTIAL

WASTE NOT, WANT NOT

Dia Light is the glossing gem from L’Oréal Professionnel Paris that gives hair that professional difference, with a winning formula to neutralise, enhance and revive colour for a personalised, glossy finish. French Glossing gives that enviable look to hair that will have clients hooked. Nothing else compares – it delivers hair which is up to two-times shinier2 that looks and feels perfected, with mirror-like shine and up to 30 per cent more conditioned hair.1 Looking to shake-up your favourite formulas? A new Clear version of Dia Light in an ergonomic 250ml format is on hand to help dilute for subtle colour results and to create luminous colour. Enjoy an improved formula that fluidifies the texture of any Dia Light mix for a fast and easy application3 on coloured hair. If that wasn’t enough, there are also FIVE new shades joining the Dia Light line-up to complete the palette, including new copper shade 8.43 to create those trending warmer tones.

French Glossing and Dia Light are about much more than just leaving clients looking great – they’re about reducing waste and planetary impact at the same time. Dia Light now comes in fresh new packaging, colour-coded to perfectly complement your stash of Majirel. Inside the cardboard box you’ll ﬁnd a recyclable tube made of 95 per cent recycled aluminium. With a near limitless lifecycle, this switch to aluminium is just one change that L’Oréal Professionnel Paris is committed to, in order to reduce its planetary impact. The French Glossing technique rinses out of hair much quicker and easier, using up to 33 per cent less water4 after each service. It’s yet another aspect where you can showcase your professional expertise to clients; sustainability is at the forefront of their minds, as they seek out more environmentally-friendly products and note which brands are making a serious eﬀort.

DISCOVER HOW FRENCH GLOSSING CAN GIVE YOU A POLISHED PROFESSIONAL COLOUR SERVICE TO IMPRESS CLIENTS. FOR MORE INFORMATION VISIT LOREALPROFESSIONNEL.CO.UK, OR TO DISCOVER MORE ABOUT THE FRENCH GLOSSING TECHNIQUE VISIT LOREALACCESS.COM CREATIVE HEAD IRELAND

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CR EATIV E HE AD AD VE RT OR IAL 1) After Dia Light application on bleached hair. 2) Instrumental test after multiple applications on lengths and tips with Dia Light versus traditional oxidative hair colour from L’Oréal Professionnel Paris. 3) Application on lengths with Dia Light versus oxidative hair colour from L’Oréal Professionnel Paris. 4) Instrumental test, quantity of water used to rinse the lengths versus iNOA.

GAME-CHANGING GLOSS

16/08/2021 10:18

PATENTED INNOVATION* NEW

Metal Detox

Complement your colour, balayage and lightening services. Designed to help neutralise excess copper. Enriched with Glicoamine. Up to 87% less breakage.1 Reliable colour result on hair with excess copper.

scan with your phone to know more about

Metal Detox

*Pre-treatment: patent granted in UK. Shampoo: patent granted in UK. Mask: patent granted in: France, USA, Brazil, China, Japan and Mexico. 1. Combing test. Metal Detox pre-treatment, bleaching procedure, shampoo, mask vs bleaching procedure, classic shampoo

MAKE IT CLICK CLIENTS HAVE CHANGED THEIR RETAIL BEHAVIOUR AFTER A YEAR OF HAVING NO CHOICE BUT TO SHOP ONLINE. THE BEST BUSINESSES KNOW THEY NEED TO ADAPT TO THRIVE – WHICH IS WHY AVEDA HAS INTRODUCED INDUSTRY-LEADING DIGITAL INITIATIVES TO KEEP CLIENTS ENGAGED EVEN WHEN THEY’RE NOT IN YOUR CHAIR CONSUMERS HAVE GONE through so many attitude and behaviour shifts over the past 18 months, it can make your head spin. From fully open to full lockdown to open with restrictions, such myriad changes have caused clients to act a little diﬀerently. It’s unsettling, but Aveda is well placed to help you weather the storm as the industry continues to experience changing trends. Aveda has adapted to the modern challenges that salons

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face with new digital and e-commerce solutions for its partners, but also providing core business skills and social media training through Aveda Business College. Forget sales reps, Aveda designates Salon Development Partners, who are on hand to help build your business in all aspects. Let’s take a look at some of the initiatives they’ve developed...

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Aveda is working with Powered by Flossie, a digital service connecting salons to aveda.co.uk to help identify and encourage new client bookings. This is a true industry-first initiative, in an effort to help Aveda salons navigate digital spaces and capture attention online. Capitalise on Aveda’s undeniable brand strength to find new clients with Powered by Flossie. This clever software gathers available appointment times across the network of Aveda salons and promotes them through social media, as well as aveda.co.uk, to allow guests to seamlessly book into salons near them while visiting the Aveda website. Within four weeks of implementing the new system, more than 70 per cent of appointments booked were new guests to salons, with more than £12k (€14,200) added to service revenue in that time. Using Powered by Flossie, Aveda is helping to solve two of the biggest issues with running a salon – difficulty in recruiting new clients, and losing clients via online retail to other platforms. This is the perfect tool to capture those Aveda consumers who love the products but who don’t realise they can have that stellar Aveda salon service close to home, too.

CR EATIV E HE AD AD VE RT OR IAL

ALL EYES ON YOU

“Flossie has been such a support for our business after the 18 months we’ve had! To be able to benefit from Aveda’s consumer retail at such a local level is game-changing for us, especially when it comes to welcoming new guests to the salon” MICHAEL MCLEOD, OWNER, FRESH LIFESTYLE SALONS, LONDON

REIMAGINED RETAIL

It’s time to meet clients in the middle online. Aveda Salon A-Commerce makes it easy for Aveda salon partners to retail to guests and grow their business. The salon promotes services and retail in-salon and on their own website using an interface that slots seamlessly into the existing site – customised to you, branded and designed for your salon. Participating salons earn a flat commission rate on retail sales, while Aveda handles all of the back-end fulfilment and related costs for retail orders placed through the platform, including shipping and handling. Salons can compete with online retailers and offer products not normally available in the salon – perfect!

James Dun House

LOYALTY LIVES HERE

It’s been shown that clients who stay loyal to brands are also much more likely to spend more. Aveda is also working hard to ensure that clients stay loyal to your salon with its reward programme, Aveda Plus Rewards. Clients get points whenever they buy products or in-salon services through you, including 1,000 bonus points on colour services over £30. These can then be redeemed across seven reward tiers ranging from stocking up on favourite products all the way up to salon and spa experience vouchers. Members of the Aveda Plus Rewards scheme have been shown to spend 136 per cent more and visit salons 81 per cent more than non-members.

“We love Aveda Plus Rewards! It really does keep clients loyal to us, and it’s been made super-simple by going through Aveda. Clients can’t believe how easily they can rack up the points to redeem on something special” ANNA WALKER, MARKETING MANAGER, JAMES DUN HOUSE, ABERDEEN

EXPERIENCE THE POWER OF AVEDA FOR YOURSELF. JOIN AVEDA BY CALLING +44 (0)370 192 5650 OR EMAIL JOINAVEDAUK@AVEDA.CO.UK @AVEDAUKPRO CREATIVE HEAD IRELAND

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@AVEDAUK #AVEDACARES 27

16/08/2021 10:26

Larry King for Dyson

Can your kit handle it? IS YOUR KIT UPTODATE FOR ALL CLIENTS? TEXTURED HAIR, SENSITIVE/THINNING HAIR, OVERPROCESSED HAIR… STYLISTS, COLOURISTS AND BARBERS NEED TO ENSURE THEY ARE READY FOR ANYTHING. WHAT DO YOU NEED TO MAKE SPACE FOR IN YOUR KIT BAG  AND WHAT ARE THE NEW INNOVATIONS YOU NEED TO KNOW ABOUT?

I’M ATTACHED

WE’VE COME A LONG WAY FROM BASIC NOZZLES AND DIFFUSERS (ALTHOUGH THEY’RE STILL WORTH THEIR WEIGHT IN GOLD). THE NEW GENERATION OF DRYER ATTACHMENTS AIM TO MAKE LIFE EASIER FOR ALL HAIR TYPES, BOTH IN THE SALON AND AT HOME

FATHER OF INVENTION

DYLAN BRADSHAW

Dyson’s Flyaway attachment helps to smooth and add shine, while the Wide Tooth Comb attachment helps shape and lengthen Afro and textured hair as it dries.

Designed for use with the ghd helios, the Professional Comb Nozzle attachment helps lift, shape and blow out naturally textured, curly or coily hair. Its Wide Styling Nozzle is geared for speed-drying thick and long hair.

dyson.ie

ghdhair.com

€35 EACH

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FROM €25

As an ambassador for Dyson, Dylan Bradshaw enjoys working with the brand’s engineers in a bit of a hair nerd way. Chatting away one day, he was asking about airflow, direction and, with flyaway hairs, how not to disturb flow and to protect them better. A lightbulb switched on in the Dyson lab, and off the engineers scurried to see what they could do. The clever new Flyaway attachment for the Dyson Supersonic professional hair dryer hides flyaways in one pass, for a smooth, shiny finish, thanks to its clever curved design. Dylan, you’re a genius. Those engineers are pretty smart too… CREATIVE HEAD IRELAND

18/08/2021 12:44

THE SLICE IS RIGHT THE MOST TRUSTED (AND OFTEN EXPENSIVE)

PIECE OF KIT, YOUR SCISSORS NEED TO FEEL LIKE AN EXTENSION OF YOU Leaf Scissors are handcrafted from Japanese steel and are built to last, a tenet of its sustainability mission. Buy a pair and 10 trees will be planted in your honour.

LEAF ‘BLACK EDITION’ SCISSOR €295

POWER UP

INNOVATION IN HEAT STYLING HAS BEEN FUELLED BY, WELL, A LACK OF LEADS THIS PAST YEAR OR SO, GIVING YOU FLEXIBILITY AND FREEDOM OF MOVEMENT

The Dyson Corrale has flexing copper plates to style with less heat and less damage.

€499

dyson.ie

rjmhairandbeauty.com

“Being freelance means having to be prepared for every eventuality on the road, your car boot becomes your whole stock room. I always have a broad selection of colours and toners from different brands so that I’m prepared for any decisions made through client consultations. For wedding preparation, it’s all about the products and appliances. My kit contains so many amazing tools, from ghd straighteners, to my Lanai Pro hairdryer and Hot Tools Curl Bar, which is good for creating those perfect, long-lasting waves or curls.”

The ghd unplugged charges via a USB-C port for 20 minutes of continuous styling.

Dark Stag’s DS+ Offset barber scissor – available in 6” and 7” – allows the hand and arm to work in a more natural cutting position, reducing strain and fatigue.

€349

ghdhair.com

FROM €140.68 darkstag.com

The Haito Yoru metallic black scissor, available from Capital Hair and Beauty, is handmade from stainless steel with a black Teflon coating, rubberised handle and metallic black finger rest.

FROM €32.50

capitalhairandbeauty.ie

The BaByliss 9000 boasts magnetic charging and a three-hour charge for 30 minutes of use at maximum temperature.

€159

harveynorman.ie

STROKES OF GENIUS

THE HUMBLE HAIRBRUSH HAS ENJOYED SOMETHING OF A TRANSFORMATION THIS PAST DECADE. THE INCREASE IN CLIENTS WITH HAIR LOSS ISSUES ALSO MEANS THAT YOU NEED TO BE CONFIDENT THE BRUSH YOU CHOOSE IS GOING TO BE KIND ON HAIR…

IN MY KIT

MATTHEW FEENEY, FREELANCE

“I absolutely love the ghd unplugged, it’s the perfect size for travelling and so compact and lightweight in comparison with other cordless harnesses ed lugg unp ghd The stylers. the dual-zone technology to ensure °C is 185 of ture optimum styling tempera me g givin ng, styli out ugh maintained thro ts up hea It lts! resu zing ama ts clien and my perfect so quickly (in just 45 seconds) – set. It’s a on aks twe for those last-minute !” bag kit my must-have for CREATIVE HEAD IRELAND

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IN MY KIT

GILL BARR, FREELANCE

Created by Tim Binnington when his wife was suffering through chemotherapy, The MANTA is the ultimate in flexible, no-snag comfort. The new Mirror edition is great for retail, too.

Many brushes end up in landfill because they can’t be recycled or donated. But WetBrush’s Go Green collection is 100 per cent plant-based plastic with 65 per cent less energy used to create it, and it’s fragrance free.

FROM €10

hairbrush.ie

€32

mantahair.com

Approved by The Vegan Society and crafted from FSC-approved beechwood, Authentic Beauty Concept’s first brush contains a blend of natural and nylon bristles.

€45

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INNER BEAUTY DYSON TOOLS ARE SLEEK, STREAMLINED AND STUNNING – BUT IT’S WHEN YOU POP THE HOOD THAT YOU FIND THE REAL MAGIC. IT’S ALL ABOUT INSTILLING CONFIDENCE IN YOUR CLIENTS AS WE MOVE INTO A POST-PANDEMIC WORLD

With many clients remaining on high-alert when it comes to hygiene, noticeable efforts to keep them healthy – both in body and hair – will go a long way to building that bond between you. As a professional you need to empower clients to feel their very best, whether that is through visible cleaning measures or the tools in your hands. Protecting hair from extreme heat damage was always a core component when designing the Dyson Supersonic professional hair dryer, as well as the Corrale. More than £100 million (€117 million) has been invested in Dyson’s Hair Laboratories to better understand how to protect and

enhance natural hair through specialist engineering. Those oh-so clever flexing plates of the Corrale are a true gamechanger in protecting against extreme heat damage. Dyson’s filtration technology is also built into the Dyson Supersonic professional hair dryer. The tool features a new and improved two-part depth loading, maximum efficiency, maximum airflow filter, attuned to respond to the air pollutant nuances within professional styling environments. The new filter extends the life cycle between each filter clean to once every one to three months, minimising tool downtime and in turn limiting cuts to profitable styling time.

KEEP ‘EM COMING

The new Flyaway attachment for the Dyson Supersonic professional hair dryer is just one of many touches from Dyson that keep clients coming back. By automating the brush action that is so inherent to perfecting that blow-drying technique – known as the Coanda effect – this magnetic attachment allows you to tame even stubborn flyaways without resorting to extreme heat or overloading hair with product. Taming the hair with the airflow alone, the attachment attracts and lifts longer hairs at the front while a second jet of air pushes flyaways through the bend and out of sight. It’s that touch of magic that gets clients talking, all while showing how you’re ahead of the curve. And talk they can, as the aeroacoustics was a huge factor in the Dyson Supersonic professional hair dryer’s design. Dyson’s digital v9 motor powers the dryer. Dyson’s engineers refined the design of the impeller, which sits at the heart of the V9 motor, to enable one tone within the motor to be pushed out of the perceivable range of humans. Don’t forget to regularly clean the filter of the Dyson Supersonic professional hair dryer!

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CR EATIV E HE AD AD VE RT OR IAL

CHANGE IT UP

Dylan Bradshaw is the owner of Dublin’s premier salon destination and academy. He reveals what makes a Dyson tool so special Q: How has the Dyson Supersonic professional hair dryer changed the game for you? Dylan: It’s always been about the temperature, and what’s great is that it’s become such a mainstream conversation now – Dyson has made people rethink how they style their hair and has been a massive boon to the industry. The tools really help to solidify our relationship with clients as professionals helping – and I know that if my clients are using the tools at home as well, then that care continues. Q: How did you help Dyson design the new attachment?

Dylan: We were working with the engineers on aspects of upcoming product designs, and I was asking lots of questions about airflow and direction, how to deal with flyaway hairs, how not to disturb the flow... they ran with that idea, and developed it a lot more. Larry King Hair

CLEAN AND SERENE Professional care doesn’t stop at the hair tools either – Dyson is renowned for its world-leading air purifying technology, a real boon for being able to adapt and control your salon environment. When you add in the fact that salons are awash with product pollutants, it’s more important than ever to consider the client experience and how to cater to their needs. Dyson’s purification technology is engineered to tackle professional pollutants – from larger matter like hair, make-up and pollen, to gases including VOCs from hairspray. The Dyson HEPA Cool Formaldehyde fan captures 99.95 per cent of particles the size of bacteria and viruses – as small as 0.1 microns! – and traps them within a fully-sealed HEPA filter. Intelligent sensing technology detects particle and gas pollution and automatically reacts to the changing environment. It ensures cleaner air in a salon without stylists needing to divert attention from the tasks at hand. Dyson’s pioneering technology is engineered to provide peace of mind with cleaning solutions for stylists so you can focus on styling while these innovative, intelligent tools are at your side.

STAY ON THE CUTTING EDGE OF TECHNOLOGY WITH DYSON PROFESSIONAL HAIR TOOLS. EMAIL PROFESSIONALHAIRCAREIRELAND@DYSON.COM TO QUALIFY FOR AN EXCLUSIVE PRICE @DYSONHAIRPRO CREATIVE HEAD IRELAND

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17/08/2021 15:39

JEWEL IN THE CROWN

DUBLIN’S 52 DAME STREET, SITE OF THE RECENTLY OPENED QUEEN FLAGSHIP AND FORMERLY HOME TO PREEN, IS RICH WITH HISTORY FOR MANAGING DIRECTOR PAULINE WHELAN AND CREATIVE DIRECTOR KATHERINE SWEENEY WHEN KATHERINE SWEENEY’S awardwinning Preen salon shut in October 2020, it was her dream scenario that former mentor John Maher’s Queen brand would take the beautifully fitted five-floor site in Dublin’s Dame Street. For Queen managing director Pauline Whelan, who took over after John’s death that same month, securing Katherine as creative director was just as ideal as the flagship’s move from Augier Street. “Birds of a feather flock together,” says Katherine, who remembers where she and John sat in 1996 while he interviewed her for Toni&Guy – which had a branch at 52 Dame Street until 2011. She worked alongside him as an educator there, progressing to lead the group’s training academy. Pauline’s career took off at the same address after Toni&Guy’s Alan Boyce wrote to her parents about her apprenticeship. Such was his belief in her talent that he told them she’d have a lifelong career in hairdressing if she wanted it. She later managed both a

Toni&Guy and her own salon in Limerick before returning to Dublin to join Queen. “Because we’ve got that Toni&Guy background in common, we’ve never been too different in our thinking,” says Katherine. “There’s also the connection with John, he was a one-off and a wonderful person. You couldn’t be in his company without laughing, he was highly intelligent and had such a sharp wit. He was a nurturer and it’s such a big loss, for the clients that loved him as much as for ourselves.”

FROM PREEN TO QUEEN

Katherine opened Preen Hair & Beauty after 14 years with Toni&Guy, but the salon closed last October, following months of restructuring and pandemic pressures. Despite the denouement, it’s a story that makes her proud. She says: “Preen was an amazing salon and was all about the team. No salon is down to one person, you hire and nurture the right people and give them as many opportunities as possible. It would have been great if the brand had continued but I am happy with the way things have worked out. I’ve now been part of three salons at the same site.” Katherine credits her family – especially her mother Helen, who died earlier this year – with giving her the strength and resilience to sustain her.

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NEW REIGN

The new flagship needed a new look. Pauline made plans while pregnant with her baby, Sonny, now a year old. “We changed the colour scheme and the floors, and went for a very Art Deco look. We also rebranded. I’d worked on the new logo with John last year and it had a strong Art Deco look I wanted to develop. The building is itself very regal and shades of lilac and purple are appropriate,” she says. Queen’s founder was committed to his team until the very end. “John worked right up until a few weeks before he died. Whenever he looked after other people he seemed to forget he was ill. Even when he wasn’t feeling great, as soon as he walked over to a client he changed because he was so invested in that person’s experience. He was such a good mentor and taught me so much about business over the past few years. He taught me not to stress, that everything happens for a reason and that things will work out as long as you stick to your own morals and do your best to make people happy.” She continues: “I also feel lucky to have my team around me, I don’t think I would have been able to take on so much after John’s death without them. Hiring Katherine was especially important as I was concerned about how the education side would develop. John was an amazing trainer and education is vital in continuing to build the Queen brand.”

EDUCATION, EDUCATION, EDUCATION

Pauline invested in her team’s education during lockdown, signing them up for Hairdressing Live and The Fantastic Hairdresser so they could use the time to Queen’s advantage. She is now making good use of Katherine’s expertise. “We started by doing one-on-one meetings with staff to see

where they wanted to go with their career and if there’s anything they felt they missed out on due to lockdown. Then we made a three-month plan for each staff member, which we continue to update. We also have plans for how to grow the business and Katherine is a big part of that,” explains Pauline. Katherine’s passion is to spot and nurture upand-coming talent and to push established stylists just that little bit further. She says: “When you’ve been educated as well as I have been – and John was part of that – you draw from it over and over. You become an educator yourself, it’s about passing the information on. I’m really excited to be back to teaching.” She’s also delighted to be using her former trainee Paul Davey’s Elements Education book. “When you’re teaching someone like him it’s more like you’re guiding them along. There’s so much natural ability there.” Queen Dame Street is the third salon in the group, joining Stillorgan and Central Park. This year might have been an inauspicious time to open, but this salon brings together a seemingly unstoppable team. Katherine is full of admiration for Pauline: “I’ve stood in her shoes, I know what it’s like to deal with the challenges in the business and I feel I can be of good support to her. John established an amazing brand and improving and growing is the best way to honour his legacy.”

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A FREE NEW MENTORING SCHEME FROM CREATIVE HEAD AND THE INDUSTRY THAT PROVIDES HELP AND SUPPORT FOR HAIRDRESSING BUSINESS OWNERS AT ANY STAGE OF THEIR CAREER. APPLICATIONS OPEN FROM FRIDAY 17 SEPTEMBER Running a hairdressing business can be overwhelming. Launching a new salon, expanding your concept or taking the plunge into self-employment can feel incredibly scary, and it’s at times like these that we understand the value of a mentor – someone who understands your work environment, has experience of the kind of hurdles you’re facing and can provide practical and personal support. Activator is a new mentoring scheme from Creative HEAD and The Industry, open to hairdressing business owners at any stage of their career, that could see you being paired with a top industry name – an Activator – who will be your mentor for a full 12 months. During this time your Activator will be your critical friend – acting as your sounding board, providing honest advice, introducing relevant and valuable contacts and networks and helping you learn and grow.

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HOW TO APPLY Send us no more than 200 words telling us where you’re at with your business and the main challenges you’re facing. We’ll then pair you with the relevant Activator mentor, who’ll provide support and guidance for a full 12 months. Find all the details you need at creativeheadmag.com/activator from Friday 17 September

17/08/2021 12:12

MEET THE ACTIVATORS

TOP INDUSTRY NAMES, WITH YEARS OF INCREDIBLE EXPERIENCE. WHO WILL YOU BE PAIRED WITH?

CHRISTEL BARRON-HOUGH salon owner, London

DYLAN BRADSHAW salon owner, Dublin

JORDANNA COBELLA salon owner, London

LISA FARRALL independent

SYD HAYES session stylist

ASHLEIGH HODGES independent

TARIQ HOWES salon owner, Cardiff

SIOBHAN JONES independent

DANIELLE KENNEDY salon owner, Wexford

JENNIFER LINTON salon owner, Aberdeen

JAYE MACDONALD salon owner, Aberdeen

CLAIRE MARTIN-KENNEDY independent

AMANDA NOTTAGE editor, Creative HEAD

RICHARD PHILLIPART salon owner, Cheshire

SHARON ROBINSON session stylist

LEE STAFFORD entrepreneur

HARRIET STOKES independent

RICKY WALTERS salon owner, London

KY WILSON entrepreneur

MARK WOOLLEY entrepreneur

Apply for the Activator mentor programme at creativeheadmag.com/activator from Friday 17 September

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WINNERS NAMED 6 SEPTEMBER

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20 21

CREATIVEHEADMAG.COM CREATIVEHEADMAG.COM/MOSTWANTED CREATIVEHEADMAG.COM/THEITLIST CREATIVEHEADMAG.COM #MWIT21 @creativeheadmag

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HUB

Welcome to the Salon Smart HUB – the place to turn to for advice and to keep on top of business. Powered by Creative HEAD in exclusive partnership with L’Oréal Professionnel Paris, there are fresh content drops every month and on-demand access to videos, panel debates, podcasts, articles, reports and more – all featuring a host of experts sharing their knowledge and guidance.

Think of the Salon Smart HUB as your year-long business support network – there when you need it. It’s FREE, and it’s only a click away…

THE THETHE

BUSINESS BUSINESS BUSINESS SUPPORT NETWORK

+ ++ HAIR HAIR HAIR

SUPPORT NETWORK SUPPORT FOR NETWORK FORFOR

SALON SALON SALON SELF-EMPLOYED

SELF-EMPLOYED SELF-EMPLOYED

PROFESSIONALS PROFESSIONALS PROFESSIONALS

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LIVE

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AVAILABLE NOW ON THE HUB

LI VE

How’s work right now for salon owners across the UK and Ireland? Get a snapshot in our latest Business Breakfast report

‘Change your mindset’ – in 60 minutes! Business coach Caroline Sanderson tells you how

LIV E

Listen up! Get a brilliant business pep talk from the smart and savvy owners of Brooks & Brooks

+ NOW

IT’S

QUICK SIMPLE

LIV E

FREE

RECEIVE MONTHLY CONTENT ALERTS DIRECT TO YOUR INBOX

creativeheadmag.com/salonsmart/hub

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100

SALONS

J O T E C N A H C T S LA Wednesday 29 September 2021 Treat existing clients, win new ones, make A LOT of retail sales – and be part of the UK & Ireland’s biggest hair party! The Big Hair Do is about inspiring guests and educating them in the latest hair tricks, techniques and products, providing expert advice and guidance, and reminding everyone why yours is the best salon in town. It’s fabulous for clients, brilliant fun for your team, GREAT for business – and open to the first 100 salons in the UK & Ireland that apply!

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ONE BIG NIGHT

Y T R A P E H T N I O J O Book your Big Hair Do place for £75 at creativeheadmag.com/bighairdo and receive a Big Hair Do pack containing: l Big Hair Do how-to guide l Showcard l Mirror clings l 50 Big Hair Do tote bags l 10 Big Hair Do badges

Only 100 salons can apply. First come, first served!

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CREATIVE HEAD IRELAND

16/08/2021 10:35

Pure and simple every time

Fresh, sleek and beautiful, the Purity collection by Marble Hairdressing’s Stephen O’Driscoll and team is ideal for those seeking autumn renewal. Be it short texture or long waves, the clean gleam is what we love this season Photography by Stephen O’Driscoll

CREATIVE HEAD IRELAND

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CREATIVE HEAD IRELAND

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CREATIVE HEAD IRELAND

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HAIR Stephen O’Driscoll, Lee Geary and Mia McCormack, Marbles Hairdressing. MAKE-UP Jennifer O’Donnell.

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CREATIVE HEAD IRELAND

16/08/2021 10:37

Be Here Now

PAIRING WARDROBE AND COLOURAMA SHADES, THIS COLLECTION FROM THE WELLA GEN NOW 2021 TEAM GIVES EXTRA INTEREST IN BODY SHAPES, PLAYFUL STYLING AND MOVEMENT, ALL UNDER THE CREATIVE DIRECTION OF LUKE BENSON PHOTOGRAPHY BY KEVIN LUCHMUN

CREATIVE HEAD IRELAND

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CREATIVE HEAD IRELAND

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SEE MORE of the shoot online at creativeheadmag.com

CREATIVE HEAD IRELAND

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HAIR Wella Gen Now Team 2021 – Danielle Boler, NJUK; Aisling Kenny, House of Colour; Sophie Kinlock, McIntyres; Emily Worboys, Hair Lounge 47. CREATIVE DIRECTION Luke Benson. MAKE-UP Lan Nguyen-Grealis. STYLING Jennifer Michalski-Bray. PRODUCTS Wella Professionals

Before : trust the process! Me ntor Trai ning for the Ha irdre ssin g App rent ices hip in Lim erick alon gsid e Ma ry Duf fy of Ma ry Duf fy Ha ir

Back to weddin gs at last

In the

After: popping lightne ss for su mmert ime fun!

frame Shaun Moriarty, director of The Greene Room, snaps away!

So happy to get the su mmer window done at Killaloe

SHOOT AND SEND Want to give us a snapshot of your world? Tweet us at @creativeheadmag now!

Inspiration from our back catalog ue

It's back to Mo nda y trai ning for our trai nee s

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Before: trust in the process

Remem bering the last in-pers on Alternative Hair Ireland Award s 2019, with the best busine ss partner ever!

After: Su mmer Glow Up! #sunkissedba layage

CREATIVE HEAD IRELAND

16/08/2021 10:41

DON’T GET IN A TANGLE

Dear independent stylists, it’s been a tough few months, but we’ve got your back with SELF/STYLED. It’s our hub for freelance creatives and collaborators, full of business advice, product picks and inspiration – NEXT TYLED tailored speciﬁcally to you SELF/SDAY

SUN EVENT 26 SEPTEMBER!

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17/08/2021 15:41

PATENTED INNOVATION* NEW

Metal Detox

scan with your phone to know more about

Metal Detox

@lorealpro