In print•online•everywhere! 2022SEPTEMBER/OCTOBER€7.50 INISTHINKINGWHYNEVERSAYNEVERNEWNEEDEDHAIR
THIS ISSUE IS jam-packed with ways to save and boost income. In this more bearish market, the best thing you can do is focus. Back at school, teachers often said September is an easier time to make changes than January, and we hope our tips can help with any leafturning that might be on your mind. Covid-19 is relatively new, but economic downturns are not, and we are confident that hairdressers and barbers will survive and thrive through staying creative, supporting clients, and producing work to the world-class standard for which Ireland is known. It may even galvanise you to remember that economist David McWilliams — famous for predicting the 2008 housing-market collapse and Brexit — wrote in the Irish Times that he doesn’t think the next few years will be anything like as bad as the post-2008 recession. Elsewhere, I was so pleased to speak to Belfast native Kathy McLean about her new Pearl studio in Glasnevin (page 20). Vintage pieces are a wonderfully sustainable way to decorate and can bring warmth and familiarity to any environment clients haven’t yet seen. We’ve also got all the best news, fashion and much more…Rachel-Marie
Editor-at-largeWalsh
EDITOR’S cialrachelmarie@alfol.co.uk creativeheadmag.com
LIST LIST LIST LIST LIST LIST LIST LIST LIST LIST LIST LIST LIST LIST LIST LIST LIST LIST LIST LIST LIST LIST LIST LIST LIST LIST LIST LIST LIST LIST LIST LIST LIST LIST LIST LIST LIST LIST LIST LIST LIST LIST LIST LIST LIST LIST LIST LIST LIST LIST LIST LIST LIST LIST LIST LIST LIST LIST LIST LIST LIST LIST LIST LIST LIST LIST LIST LIST LIST LIST LIST LIST LIST LIST LIST LIST LIST LIST LIST LIST LIST LIST LIST LIST LIST LIST LIST LIST LIST LIST LIST LIST LIST LIST LIST LIST LIST LIST LIST LIST LIST LIST LIST LIST LIST LIST LIST LIST LIST LIST LIST LIST LIST LIST LIST LIST JOIN US! Monday 5 September is almost here – the date we’ve all been waiting for – the Most Wanted & It List 2022 Grand Final! Good luck to all the nalists and congratulations in advance to the winners. Keep an eye out online where all our stars will be named, and look out online for a special souvenir It’sfeaturingsupplement,alltheaction.allgoingonforSalon Smart,
LETTER 56 20 creativeheadmagof
itit it it it it it it it it it it it it it it it it it it it it it it it it it it it it it it it it it it it it it it it it it it it it it it it it it it it it it it it it it it it it it it it it it it it it it it it it it it it it it it it it it it it it it it it it it it it it it it it it it it it it it it it it it it it it it it not only are we returning to Dublin on Monday 7 November (page 42) for our iconic business networking event but we’ve also the newly launched Summit for 2022 (page 48), a free live stream event for salon and barber shop owners. And there’s something special happening on the HUB, too (page 46). Earmark 19 September for a fresh new programme. creativeheadmag.com/events
@creativeheadmag 40
September/October Creative HEAD is printed on paper certified as being from sustainable sources using only vegetable-based inks. Printed by Buxton Press, Environmental Printer of the Year and Printing Company of the Year. WRITE TO US AT: Creative HEAD, Alfol Ltd, PO Box 289, Hexham, NE46 9HJ 01434 enquiries@alfol.co.uk610416 Creative HEAD is published 10 times a year by Alfol Ltd. Creative HEAD is a registered trademark. No part of this magazine may be reproduced without prior permission of the publisher. All information correct at time of going to press. IS THIS BOWL COSTING YOU MONEY? Find out some top tips from colour experts to help you price your services properly WHAT’S 38INSIDE creativeheadmagofficialcreativeheadmag.com @creativeheadmag 36 L’ORÉAL COLOUR TROPHY Meet the winners of L’Oréal Colour Trophy Ireland in our special roundup of the night ON THE COVER Hair by Grégory Kaoua for Great Lengths. Photography by Grégory Kaoua 54 SCENE Big Hair Do returns! Check out the action from Creative HEAD’s amazing night out for salons and their clients ADAMCHIEFNICKARTDEBORAHDEPUTYAMANDAEDITORALRACHEL-MARIEEDITOR-AT-LARGEWALSHDIRECTORNOTTAGEEDITORMURTHADIRECTORJABBALSUBEDITORWOOD DIGITAL DESIGNER EVA DIGITALVESTMANNAND SOCIAL MEDIA MANAGER KELSEY DRING BRAND MANAGER NAOMI LAURACOMMERCIALSCROGGINSDIRECTORTUCKER CREATIVE CATHERINEPUBLISHERJOANNADIRECTORCREATIVEJENNYMANAGERCREATIVENATASHAASSISTANTPARTNERSHIPSPEARSPARTNERSHIPSBROOKSPARTNERSHIPSANDERSENHANDCOCK
LIMITED EDITIONS Celebrate 100 years of creative craftmanship with our Limited Edition Range. Designed by Joseph Klibansky and brought to life by the creative artistry of Global Ambassador Daniel Yap. KeuneirelandKeuneireland Scanshopto 100 years hairprofessionalofproducts
A COMBINATION OF education and high-energy inspiration was the theme for the huge new Evolve event from Matrix – and now you can watch all the buzz! “Relive Evolve – Watch Live With Your Heroes” virtual webinar gives stylists the opportunity to see Desmond Murray, Lisa Farrall, Christian Wiles, and a whole host of Matrix Artist ambassadors present models and discuss the latest techniques, trends and ways to boost your business. Tune in and you can also take part in a live Q&A with a selection of artists as you watch.
2021entry,GLammiesHairHession
For more on information, visit sage.com
The GLammies by Great Lengths is now open to salons and stylists across the country. The competition celebrates the craft, creativity, and business of extensions. With six creative and six salon categories (three new for 2022), including the coveted Great Lengths Trophy for Extension Excellence, there is plenty of scope for showing what you can do. Great Lengths will host a lavish ceremony for finalists, where the winners will receive exciting prizes – including a trip to tour the Great Lengths facility in Rome, with 5-star accommodation and meals for two people – as well as a trophy and plenty of PR support. Entries close on 1 October. Visit greatlengths.com/ie
The Sick Leave Act 2022 has now become law and will be fully implemented after a Ministerial Order, expected in September. Employees Statutory Sick Pay entitlement will be up to three days of paid sick leave a year, rising to 10 days after four years. It is hoped that potential bene ts for employers will include reducing presenteeism and managing absenteeism.
Other bene ts, outlined in the Sick Leave Bill 2021 Regulatory Impact Assessment, include reduced employee turnover and the promotion of a safer work environment.
The rate of payment for statutory sick leave will be 70 per cent of normal wages, to be paid by employers, up to a maximum €110 per day, after the employee has worked 13 weeks for a business.
A SELECTION OF THE ESSENTIALS IN THE KNOW 08 CREATIVE HEAD IRELAND
SICK LEAVE ACT IS A HEALTHY MOVE
Employees may take a complaint to the Workplace Relations Commission if they are not provided with a company sick pay scheme. If your business doesn’t already have a sick leave scheme in place, the new legislation will impose costs. Employers must also keep proper records for each employee maintained for four years.
DATE: 7PM, 20 September lorealaccess.com, matrixhaircare.co.uk BOOK IT!
The GLammies are here!
RELIVE EVOLVE – WATCH LIVE WITH YOUR HEROES
The luxury of being who you want to be KERATIN THERAPY LISSE DESIGN THE LUXURY HAIR TRANSFORMATION SYSTEM. The Alfaparf Milano Professional smoothing system with keratin that offers services for flawless smoothness, frizz control on any shape, fiber protection and radiance for up to 4 months*. Patent pending smoothing technology, Bond System and Kera-protection complex for protected hair at every stage of the service and during the maintenance at home. alfaparfmilanopro.com *Instrumental test conducted on the new Lisse Design Precision Method treatment, which was followed by the regular use of line maintenance products; comparison made with the use of base products for maintaining the smooth effect. alfaparfmilanopro_uki
GREEN LIGHT
IT WAS ALREADY the hottest day on record, but the mercury would be rising further as Creative HEAD joined L’Oréal Professionnel Paris and its ID Artists for an immersive experience in Paris with Darren and Jackie Ambrose of D&J Ambrose. Demonstrating how hair and fashion are intrinsically linked, a highlight of the trip included a live presentation from Darren and Jackie. The session featured four live models with a diverse lineup of looks, covering colouring, cutting and styling. It was an exploration of how an initial concept is developed into a collection, giving key insight into all the creative elements needed to translate a vision or idea. Across the two days, the squad also explored the world’s capital of fashion, which included dinner at Mama Shelter, as well as a tour of the Yves Saint Laurent Museum.
Back pain is a serious health hazard for stylists. Salons should remind staff to have check-ups, physiotherapy, and sensible footwear, but a little acupressure may provide relief on the move or at home. Swedish brand Bed of Nails offers padded mats made from organic cotton and recyclable plastic nails. to help relieve stress and give your back a break. From €78.33, bedofnails.org
New venuefor TrendVisionMagazine London, the enormous eventspace on the banks of the Thames with stunningviews of the London skyline, is the new home forthe Wella TrendVision UK & Ireland Final. Havingenjoyed a long residency at The Roundhouse, theiconic competition is shaking up proceedings withthe new site, alongside revised categories thatcall for colour that clients will adore. Tickets areavailable now for the Final, which takes placeon Monday 3 October.Follow @wellahairuki for updates
KAO SIGNS PLEDGE
10 CREATIVE HEAD IRELAND
Exclusive: on tour with ID Artists
Kao – home of Goldwell, KMS, Oribe and Varis – has signed The Climate Pledge, a commitment co-founded by online retailer Amazon and environmental advocacy group Global Optimism. Kao agrees to introduce decarbonisation strategies in line with the Paris Agreement on climate change.
itit it it it it it it it it it it it it it it it it it it it it it it it it it it it it it it it it it it it it it it it it it it it it it it it it it it it it it it it it it it it it it it it it it it it LIST LIST LIST LIST LIST LIST LIST LIST LIST LIST LIST LIST LIST LIST LIST LIST LIST LIST LIST LIST LIST LIST LIST LIST LIST LIST LIST LIST LIST LIST LIST LIST LIST LIST LIST LIST LIST LIST LIST LIST LIST LIST LIST LIST LIST LIST LIST LIST LIST LIST LIST LIST LIST LIST LIST LIST LIST LIST LIST LIST LIST LIST LIST LIST FIND OUT WHO’S WON BIG AT THE MOST WANTED & IT LIST AWARDS GRAND FINAL ON 5 SEPTEMBER –CHECK OUT CREATIVEHEADMAG.COM AmbroseDarren
One in nine Irish women will be affected by breast cancer in their lifetime, and you can do your bit to support Breast Cancer Awareness with these great products. Incredible Milk from milk_shake (RRP €20.79) will give €1 of every sale to Breast Cancer Ireland in October. The milk comes with a whopping 12 haircare bene ts, including repair, heat protection and frizz control. Through its 18 years supporting breast cancer charities globally, ghd has raised more than €21 million. This year’s vibrant orchid ghd limited-edition Pink collection (RRP from €179) includes the ghd helios professional hairdryer, platinum+ styler, gold styler, and for the rst time, its glide hot brush – each with a soft touch zip bag. milkshakehaircare.ie, ghdhair.com
THE 2-STEP ANTI-HAIR LOSS SYSTEM INTRODUCING STRENGTHENS HAIR TO HAIRREDUCELOSS For EXCLUSIVE introductory offers contact your American Crew or Revlon Representative or visit the revlonproshop.com UK 020 7391 7440 OR IE 01 8869300
LAUNCHES AND INNOVATIONS READY TO HIT YOUR SALON SHELVES STOCK IT!
To celebrate its 100th anniversary, Keune has teamed up with Dutch artist Joseph Klibansky on limited edition packaging. There’s also the new Royal Tribute Hair Serum, a nod to the brand receiving the Dutch Royal Warrant. It even has a tulip-inspired fragrance! €11.80 capitalhairandbeauty.ie
For a touch of ’50s glamour, grab the limited-edition Oribe’s Dry Texturizing Spray. It features a playful illustration of co-founder and legendary stylist Oribe Canales by New York painter Alvaro. RRP €51 oribe.com
tbh – true beautiful honest colour from Schwarzkopf Professional is back and better than ever, with improved shimmering, powdery tones and reduced allergy risks. In-salon service schwarzkopfpro.com
Want to dial up the vibrancy, depth and richness in coloured hair? Easy, thanks to the new Dia Light Boosters from L’Oréal Professionnel Paris. They’re available in six new shades and are perfect for express services with a vinyl shine nish. In-salon service lorealpartnershop.com
Looking to offer male clients more volume? The double-whammy of American Crew’s twostep Anti-Hair Loss System features a shampoo and leave-in treatment.
RRP€15.75from americancrew.com Want hold and volume? R+Co Fiber Stretch Pomade is formulated with elastic-like bres that stretch to add volume and texture to all types of hair.
Wella Professionals now has more options than ever for elevated but still natural colour. There are three beautiful brunette shades joining Koleston Perfect, with ve cool-leaning Shine nity additions, too. In-salon service wella.professionalstore.com
12 CREATIVE HEAD IRELAND
RRP €28 xpertprofessional.ie
EVERY ISSUE WE SPEAK TO A WELLA PROFESSIONALS COLOUR EXPERT ABOUT A KEY CHALLENGE AND HOW TO OVERCOME IT. SINEAD CORLISS, FIELD EDUCATOR FOR WELLA UK AND IRELAND (@WELLAHAIRUKI), IS USING HER PORTFOLIO TO BOOST THE FREQUENCY OF CERTAIN CLIENTS IN ASSOCIATION WITH THE TRENDVISION AWARD COUNTDOWN BEGINS
14 CREATIVE HEAD IRELAND
“Colour needs to meet both clients’ and hairdressers’ needs. It’s about analysing the trends that we’re seeing now, particularly of low-maintenance colour. We need to be focusing on how we can help support our clients while still growing our colour businesses.
COLOUR VISION
Are you ready to celebrate the exceptional talent in the hairdressing industry? The Wella TrendVision Award UK & Ireland Final is a truly iconic hair competition – and for 2022, the Final is moving to a new venue. Magazine London, situated on London’s Greenwich Peninsula, is all set for the #NTVA2022 audience, where the winners of the six categories will be announced on Monday 3 October. The 2022 Final promises to be an incredible night, with some of the biggest names in UK and Irish hairdressing attending. Immerse yourself in the moment with brand installations during welcome drinks, followed by dinner, exclusive hair shows, and the all-important winner announcements. Wrap up the night by hitting the dancefloor into the early hours with a party to remember. It’s set to be a spectacular night in one of London’s most iconic spots. To find out more, or to buy tickets, head to wella.co.uk/trendvision
“Wella Professionals Shinefinity is the palette that has absolutely helped us to be able to tap into this market. There are three new natural shades, and two cooler shades, added to the Shinefinity palette to help to entice clients who want that natural finish. It’s about helping clients to understand that you can have softer, more naturallooking results – that brunette clients don’t need to fight against brass, for example – because this neutralisation won’t shift the base tone as it fades. You can intermix them for a bespoke finish, all while ensuring great condition and shine.”
IT’S FULL STEAM AHEAD WITH NEWNESS FROM WELLA PROFESSIONALS! THERE ARE NEW CHAMPIONS TO BE CROWNED AT THE WELLA TRENDVISION AWARD UK & IRELAND FINAL, PRODUCTS TO TRY AND TRENDS TO INSPIRE
“To do this, you need to look at your product portfolio to offer that bespoke personalisation for clients; that’s what will get them to come back, and help with that frequency issue.
THE COLOUR CLINIC IS OPEN…
FORMULA FOR The(@ROBERTJEATON)ROBERTSUCCESSEATONconceptofthewhole collection was colouring the cut – how to enhance rst the texture, and second the shape. We did some hidden veils of colour that break through from underneath, almost like a halo section around the hairline and through the front. This gave us the opportunity to give these curls a bit of a kick in a slightly brighter tone. We lightened using BlondorPlex, and then toned with Shine nity. We really wanted a fusion of shades to enhance the cut.” NO MATTER WHAT YOU’RE FACED WITH, WELLA PROFESSIONALS HAS THE SUPPORT, EDUCATION AND PRODUCTS TO EQUIP YOU WITH CAREER-MAKING CONFIDENCE. DISCOVER MORE ABOUT HOW WELLA PROFESSIONALS CAN SUPPORT YOU ON YOUR JOURNEY AT EDUCATION.WELLA.COM @WellaHairUKI #WellaColour #CountOnWella WellaUKI CREATIVEHEAD ADVERTORIAL CREATIVE HEAD IRELAND 15 SHELFIE TIME The ve new Shine nity shades are what every colourist needs! They take root shadows and ghting brass to the next level, while still giving incredible shine. From Natural Espresso to Cool Mushroom, these shades are here just in time for the upcoming trends of cooler-tinged natural tones.” AMY BEJAOUI, WELLA PROFESSIONALS TECHNICAL EDUCATOR @AMYB_HAIRLDN THEGETTONE Cherry06/6ShinefinityViolet+08/8
SHINE YOU CAN FEEL colour glaze @WellaHairUKI | #WellaColour | uk.wella.professionalstore.com *For more information visit our Wella Professionals Shinefinity Webpage WITH FIVE NEW SHADES AVAILABLE SCAN LEARNTOMORE 04/12 07/12 06/004/0 08/0
Colour service uptake appears to be slowing – for both salon and independents – sounding warning bells for colourists up and down the country as 42.9 per cent of women are colouring their hair versus 52 per cent in March 2018.* This is happening across all age groups, but while frequency of salon visits may be down, spend per visit is actually up. Once the client has made the time commitment to join you, they are ready to make the most of it. The need and the wish to colour hair remains… it’s just about reframing your services.
What do you do when the salon world is unrecognisable compared with what was previously ‘the norm’?
Hair colour is intrinsically linked to con dence, and while some clients might love a vibrant pop of vivids or a touch of pastel pink, for many those colours represent something arti cial. When you look at the broad spectrum of your clients’ demands, three trends generally emerge: bespoke services with high-de nition colour that work to naturally enhance “AS HAIRDRESSERS WE OFTEN LOOK AT VIVID COLOURS AND SUPER-CREATIVE SHADES.
ROBERT EATON, WELLA PROFESSIONALS UKI TECHNICAL DIRECTOR THE AIM?
‘YOU LOOK AMAZING!’ NOT ‘I LOVE YOUR HAIRCOLOUR.’ SIGNATURE NATURALS IS ABOUTTAILORING LOOKS TO ACCENTUATE CLIENTS’NATURAL COLOUR AND FEATURES
IT WAS GOOD TO BE ABLE TO CREATE A COLLECTION USING THE KIND OF HUES WE USE ON A DAILY BASIS IN-SALON. THIS IS A MODERN TAKE ON ‘NATURAL HAIR’ BY INJECTING A POP OF COLOUR INTO SOMETHING BEAUTIFULLY GLOSSY, SHINY AND REALISTIC.”
GB2021;Septm/e12Care;UsageDivision:Worldpanel*Kantar
BREAK IT DOWN
This is the issue facing every salon owner and independent trying to reconcile a post-Covid business landscape with preCovid thinking. Behaviour patterns have shifted, with sustained economic pressures that indicate they may never go back to how they were. It’s time to re-assess and rediscover your unique DNA and thumbprint that makes clients choose YOU. Wella Professionals has created the Signature Naturals Collection to tap into this need for bespoke colour that never feels obvious or intrusive, that doesn’t feel like a burden to maintain, and creates fresh potential for future services.
EatonRobert 18 CREATIVE HEAD IRELAND
CREATIVEHEAD ADVERTORIALBETTER TOGETHER IN A RAPIDLY SHIFTING WORLD, BESPOKE SERVICES ARE THE KEY TO UNLOCKING YOUR CLIENTS’ SPENDING POTENTIAL. MAKE YOUR MARK WITH WELLA PROFESSIONALS SIGNATURE NATURALS
TRY SOMETHING NEW WITH SHINEFINITY
“Hair colour needs to be even more tailored to the individual,” insists Robert, who applied global colour trends to craft these stunning looks. “For example, if you’re working with a brunette, you might combine cooler tones with warmer ones that have a smoky element to create something with depth and dimension.”
OR KEEP THINGS SIMPLE WITH KOLESTON PERFECT. THE WELLA PROFESSIONALS
Signature Naturals is a collection of shades, looks and techniques that empowers you to create personalised, iconic looks that every client can own and love.
PORTFOLIO AND SIGNATURE NATURALS
Clients are looking to you for a personalised service, something they can wear day in and day out, as a boost to their natural look. In beauty, you might compare it with the eternal search for the ideal nude lipstick – the perfect ‘my lips but better’ shades that have exactly the same vibe that this collection captures.
COLLECTION WILL INSPIRE CHANGE
SIANPUREDMPLE
THREE NEW KOLESTON PERFECT SHADES FOR INCREDIBLE DEPTH AND SHINE, FOR A PERSONALISED HD HAIR LOOK FIVE NEW SHINEFINITY SHADES TO TINT AND TONE FOR PERFECT RESULTS EVERY TIME, WITH ZERO LIFT AND DAMAGE “IT’S
CUT TO IT
SHAPE
ROBERT EATON, WELLA PROFESSIONALS UKI TECHNICAL DIRECTOR
FOR ACHIEVEKOLESTONTHEPERSONALITIESCOLOURFULNEWSHADESFROMWELLAPROFESSIONALSPERFECTANDSHINEFINITYHELPYOUEVERYCLIENT’SSIGNATURENATURALLOOK THAT COMBINATION OF COLOUR AND COMING TOGETHER, AS WELL AS HAIR TEXTURE AND UNDERSTANDING SKIN TONES, TO CREATES ERFECT HARMONY”
Pivoting away from focusing solely on colour will help you to retain your clients’ time in your chair. “Signature Naturals is all about bringing life back to haircuts as well,” Robert says. “For so long we’ve had this focus on long hair – on balayages and root smudges.” Instead, these looks are about making the colour really come to life when the haircut moves, or to highlight the natural texture of the hair. “You see these veils or sections of colour, but it’s achievable and accessible,” heRobertadds. is keen to highlight the way colour placement really enhances a cut to create focal points, to make it pop and feel personalised. This is key to encouraging more regular visits. “Because of how you’ve placed the colour, with more technique, there’s more opportunity to encourage people to see their hairdresser to get their look refreshed,” Robert agrees. “Shinefinity can add intense glaze and shine without appearing too heavy.”
CREATIVEHEAD ADVERTORIAL
DISCOVER YOUR OWN SPIN ON SIGNATURE NATURALS WITH THE HELP OF WELLA PROFESSIONALS. FOR MORE INFORMATION CALL YOUR NEAREST WELLA STUDIO: LONDON 020 3650 4700, MANCHESTER AND EDINBURGH 0161 834 2645, DUBLIN 01 416 0900, OR VISIT WELLA.COM @WELLAHAIRUKI #WELLACOLOUR #COUNTONWELLA #SIGNATURENATURALS HEADCREATIVE ADVERTORIAL ADD YOUR SIGNATURE FROM POPS OF COLOUR TO VEILS OF SHEER SHADES, THE BEAUTY OF WELLA PROFESSIONALS SIGNATURE NATURALS IS THAT TECHNIQUES CAN BE DIALLED UP OR DOWN TO SUIT ANY CLIENT. HERE’S A TASTER…
CHARACTER BLONDES
Move away from desaturation to revisit creamy pearl shades, an effortless contrast between a pearlier tone with a warm amber hue to a nude cashmere with subtle shadows. For vibrancy, evoke the golden hour.
NEUTRAL BRUNETTES
Elevate with alluring accents and subtle multidimensions. From a sun-kissed sombre to rich dark oak, embrace neutral shades as a starting point for accents and dynamic placement.
The darkest shades bring a cool base with an unexpected dynamic twist. Capture both a mysterious depth and an enviable ultra-glossy radiance. Accents of midnight, dark olive and smoky lavender bring these looks to life.
Signature Naturals takes full advantage of Wella Professionals’ extensive colour palette and industry-leading technology to create your client’s natural colouring in HD. Wella Professionals has tapped into global colour trends for the coming year to create a palette of shades that your client will be actively seeking out. “No matter what hair colour or hair length they have, it’s about bringing the look to life. This collection is aspirational for hairdressers, yes, but the number one appeal is to clients,” insists Robert Eaton. “Signature Naturals is all about thinking what drives people to salons or drives people to their hairdresser: to experience professional hair colour and colour placement, and the techniques that can elevate that colour.”
COOL BRUNETTES
YOUDOYOU CREATIVEHEAD ADVERTORIAL CREATIVE HEAD IRELAND 19
SHOWS
weekend wellness
PEARL STUDIO, GLASNEVIN, DUBLIN @PEARLOFDUBLIN
McLeanKathy
“I wanted everything to have a story and vintage is a sustainable way to shop. If I can nd good quality pieces that have stood the test of time, there’s really no need to buy brand new things,” she adds. The walls are a pale pink, chosen for a soft, unimposing look. “My boyfriend, friends and I did most of the work and it was lovely to get such a positive reaction on opening day.”
benefit your staff and enhance community relations. Mind
THE PLACES NEW SPACES, FRESH LOOKS AND LOCATIONS TO HELP YOU WORK BETTER MIND BODY EXPERIENCE DUBLINMINDBODYEXPERIENCE.IE Wellness talks and classes
Kathy McLean’s Pearl Studio is a pretty addition to North Dublin’s hair scene, with the Belfast native opening her rst salon in Glasnevin. She loves the co-working model and wanted to create a space that would allow independent stylists to perform at their best. “As long as we share the same liberal, tolerant values and the same philosophy about the ethical suppliers I like to use, I’m happy for everyone to work as they please,” she says. She decorated Pearl herself, using some Ikea pieces but more often sourcing mid-century vintage furniture from auctions and second-hand shops, as well as online.
BRIDAL WED.IE, SOUTHERNBRIDES.IE Are you a bridal specialist? Then the Wedding & Honeymoon Show in Dublin (3 and 4 September, RDS) is for you. Join experts and exhibitors in every category, all under one roof! And the Southern Brides Show (4 September, St Peter’s Exhibition Centre, Cork) is a small but beautiful affair, open to hair and beauty exhibitors and more. can Body Experience is a expo held in Dublin in September, and Cork in October. These events are Ireland’s largest holistic therapist gatherings, with hundreds of exhibitors as well as talks, workshops, and yoga classes. Admission is free.
20 CREATIVE HEAD IRELAND
MONDAY 3RD OCTOBER 2022 • MONDAY 3RD OCTOBER 2022 • MONDAY 3RD OCTOBER 2022 • MONDAY 3RD OCTOBER 2022 • MONDAY 3RD OCTOBER 2022 TICKETS ON SALE NOW • TICKETS ON SALE NOW • TICKETS ON SALE NOW • TICKETS ON SALE NOW • TICKETS ON SALE NOW ©Robert Eaton & Daniel Couch THE MOST HAIRDRESSINGPRESTIGIOUSCOMPETITION IS BACK AND BETTER-THAN-EVER WITH A BRAND-NEW VENUE FOR THE TVA 2022 UK & IRELAND FINAL: MAGAZINE LONDON This new event space is the largest of its kind in London set against the stunning skyline backdrop of Canary Wharf, and you can expect a spectacle of 3 exclusive hair shows, brand spaces and more! We can’t wait to catch-up and celebrate together. To find out more about TVA 2022, head to: Wella.co.uk/trendvision WHEN: MON 3RD ON-SALETICKETSOCTOBERNOW Follow us on social media for updates @WellaUKI@WellaHairUKI #NTVA2022
“My father knew school wasn’t for me and helped me get a weekend salon job aged 13, so when I left I knew what I wanted to do. In the ’80s, training was essentially watching and reproducing what you saw. I went to Victor Frank Hair Studio on Marlboro Street when I was 15 and wound up staying 13 years. I struggled with panic attacks while cutting for over a decade. I couldn’t communicate what was happening. At the time, people didn’t discuss mental health as openly, so I was mostly dealing with it myself. I opened Ikon at 29 and got pregnant at 31, and I found becoming a mother really pushed me to overcome my anxiety. It wasn’t a magic bullet, but that maternal energy galvanised me. My experience inspired me to become a process-savvy educator to give people con dence for life. I prioritise teaching how to cultivate a salon culture where people are doing what they love in a healthy environment, as well as netuning the consultation process. When you get that right, you’re starting every appointment from a powerful position. I have faith in the people I teach because others had faith in me. It started with my father identifying my work ethic, and educators like Ita Hanley and Victor Frank believing in my abilities, as well as Xpert Professional managing director, David Donnellan.
CREATIVE HEAD IRELAND22 THE FACESWHAT
THE PEOPLE IN ACTION
MADE ME
@houseofcolour
The Dublin salon group House of Colour founder on inspiring employees to level up WE EMPLOY MORE than 100 people and rarely take on stylists who have been trained elsewhere, which helps us develop a common mindset for success. One of the main areas we look at when someone is under-performing is how we can meet their expectations for their career and lifestyle. We analyse areas like client retention, average sale price, standard of service, fi nances, or personal issues.
Monthly assessments encourage staff to chat about performance and professional and personal goals. Once we establish the why some things are not working for a team member, we can solve problems. We have developed a clear career path which is explained from the minute the stylist starts. This allows progress inside the House of Colour universe and gives them a structure moving forward. Through this structure, they can earn more money, pursue dreams, and grow themselves as a brand. They can look at their career and choose to be a stylist, join the art team, become a platform artist, develop as an educator in our academy, become a VTCT educator to teach our private courses, excel as an influencer, join the London Fashion Week team, join the management team, and eventually become a partner in the business. We make sure the team are all taught how to be rewarded fi nancially and give a clear direction that is easy to understand. We look at the working hours of the individual. Currently we only have 10 of the team who work a 39-hour week with everyone else working at 32 hours or less. We have done this since 2004 to ensure everyone has a good balance. We believe in training hairdressers to be entrepreneurial and self-sufficient as well as brilliant at hairdressing.
What would David Campbell do…
VALERIE FINNEGAN CAHILL, IKON HAIR, @ikonhaircorkCORK
@AMERICANCREW
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ANTI-HAIR LOSS SHAMPOO A daily shampoo for thinning hair that refreshes the scalp, clears pores and boosts scalp condition, it optimises the ef cacy of the Anti-Hair Loss Treatment that follows. It improves scalp condition, promotes volume and manageability, and has a refreshing and invigorating sensation.
A fast-absorbing, leave-in treatment that strengthens and reinvigorates hair when massaged into the scalp for a signi cant improvement in hair volume and minimised hair breakage. Rich in keratin amino acids and vegetable proteins, it strengthens strands while Pro-Vitamin B5 works to moisturise and hydrate the scalp for healthy-looking hair.
CREATIVEHEAD ADVERTORIAL CREATIVE HEAD IRELAND 23 ISMOREMOREITCANBEADAUNTINGTASKFORCLIENTSSTRUGGLINGWITHTHINNINGHAIRTOFINDTHERIGHTPRODUCTS.STEPFORWARDAMERICANCREW’STWO-STEPANTI-HAIRLOSSSYSTEM
STOP HAIR LOSS IN ITS TRACKS. FIND AMERICAN CREW’S TWO-STEP ANTI-HAIR LOSS SYSTEM, AND THE COMPLETE RANGE, AT REVLONPROSHOP.COM. FOR MORE GROOMING TIPS, VISIT AMERICANCREW.COM
ANTI-LOSS LEAVE-IN TREATMENT
HAIR LOSS AND thinning is a regular concern for many men. Being able to provide your clients with real, tangible solutions will go a huge way towards boosting loyalty and referrals, and American Crew has the effective solution to your clients’ hair loss issues with its two-step Anti-Hair Loss System. This double whammy of products has proven results to help clients address any hair loss and thinning issues. The duo is formulated with keratin amino acids and vegetable proteins to help strengthen hair, while Pro-Vitamin B5 works to moisturise and hydrate.
“As many as 85 per cent of men will have some sort of hair loss in their lifetime,” says Ian Tucker, head of education for American Crew UK. “The two-step system has been clinically proven for effective hair loss prevention. These products help to strengthen hair, reducing breakage by 88 per cent, while also promoting a healthier-looking scalp.”
Trinity Salon Partners’ directors, Terry McGovern and Ciaran McMahon, have more than 30 years of experience in the Irish and UK hairdressing industry. With an infectious can-do approach to salon business, not to mention unrivalled experience in the sector, the partnership of Kao and Trinity Salon Partners is sure to help drive salon businesses to the next level. Innovative solutions, such as Goldwell’s ‘colourin-a-can’ delivery system, make life easier for you – the can system is easy to use, store and, most important of all, is a waste-free offering for more profitable colour services!
ON THE GROUND SUPPORT
A matched commitment to deliver tangible results to Irish salon partners was the basis of the bond between Kao Salon Division and Trinity Salon Partners, the exclusive agent in the Republic of Ireland for Goldwell, KMS, Oribe and VARIS products. Both brands seek to deliver on the same message and make life beautiful for the salon owner and their stylists by thinking globally, acting locally.
PARTNER UP 24 CREATIVE HEAD IRELAND GOLDWELL, KMS, ORIBE, VARIS… COLLABORATE WITH KAO SALON DIVISION AND TRINITY SALON PARTNERS FOR ACCESS TO INDUSTRY-LEADING BRANDS, TOP-TIER BUSINESS SUPPORT, EDUCATION, AND EVENTS
Kao Salon Division has a long history of working with salon owners and stylists globally, partnering closely and uniquely with their customers to meet their needs with the most innovative and cost-effective colour service portfolios and retail brands in the marketplace.
“We’re dedicated to ensuring that both our salon customers and their clients experience the highest level of product performance and service using our premium, high performance products, service marketing and innovations – all developed with the stylist in mind,” says Terry.
PUSHING FORWARD WITH COLOUR Goldwell Colorance is special – the kind of colour that turns heads, gets clients on the hook, that allows colourists to feed their creativity. From soft hues to strong statements, there’s nothing Colorance can’t do. Glossy is very much the vibe in beauty and fashion right now, and the new Colorance Gloss Tones t that to a tee. The Gloss Tones are your secret weapon for speedy sheen, delivering luminous colour in just 10 minutes. PARTNER WITH KAO SALON DIVISION AND TRINITY SALON PARTNERS. VISIT TRINITYSALONPARTNERS.IE OR CONTACT TERENCE.MCGOVERN@KAO.COM, 089 616 7665; OR CIARAN.MCMAHON@KAO.COM, 087 398 4745 CREATIVE HEAD IRELAND 25 CREATIVEHEAD ADVERTORIAL The ammonia-free liquid formula is available in 16 shades and clear, and has the same long-lasting appeal as the other Colorance products. It's time to let your colour work shine. NEW! Colorance Gloss Tones Clear is now available in a thangoodnessmorebottle500mlforglossyever! KennedyRoyAmber’sBlackleft:fromPictured&LiamKennedy,with GoldwelltheatMcGovernTerryandLucasMitchHUBNetworkevent2022inPortugal “THE BLACK AMBER TEAM HAS BEEN WORKING WITH TRINITY SALON PARTNERS AND GOLDWELL NOW FOR ALMOST FOUR YEARS. DURING THIS TIME, WE HAVE EXPERIENCED AN UNRIVALLED AND PERSONAL PARTNERSHIP. THE OPPORTUNITIES WE HAVE MAKE DOING BUSINESS WITH TRINITY SALON PARTNERS AND GOLDWELL A REAL PLEASURE” ROY KENNEDY, BLACK AMBER @GOLDWELLUKI @KMSHAIRUKI @ORIBE @TSP_GOLDWELLKMS_IRELAND FREE PRODUCTGOODIE BAG FOR THEFIRST 20 ENQUIRIES! WORKING HARD FOR THE PLANET, KAO SALON DIVISION IS KNOWN FOR ITS EFFORTS TO BE MORE PROTECTIONTHROUGHCO2ISCOLORANCESUSTAINABLE.ENVIRONMENTALLYTHEFULLPORTFOLIOCLIMATENEUTRAL,ASEMISSIONSAREOFFSETACO2CLIMATEPROJECT
REINVENTION TAKES VISION. To evolve and understand what clients want means re-assessing what you are offering. Are you truly providing what people are asking for?
Clients want colour without compromise whether that’s without compromising on quality, on damage to their hair, on colour options or ingredients; the wants and needs of your consumer are not a xed thing. There has never been a greater focus on being yourself, as an individual. The rising interest in hyper-natural colour has been the big story following the pandemic. There will always be those who seek out fashionable trends, but this increased desire for personalised versatility – and colour which grows out subtly – cannot be understated. Parallel to this runs the rising interest in vegan, naturally-derived formulas. As clients become more conscious consumers, their expectations and demands of the brands they choose will also rise. When tbh – true beautiful honest from Schwarzkopf Professional launched it was already ahead of the game. A soft-focus enhancement of natural beauty, it’s only right that it comes to the forefront once more… this time with even better technology too.
26 CREATIVE HEAD IRELAND
TRUE BEAUTY CAN BE FOUND IN CLIENTS’ NATURAL LOOKS, AND ELEVATED WHEN PAIRED WITH NEXT-LEVEL FORMULAS THAT USE NATURAL INGREDIENTS TO THEIR ADVANTAGE.
THIS IS TBH – TRUE BEAUTIFUL HONEST COLOUR FROM SCHWARZKOPF PROFESSIONAL
DAWNANEW
CREATIVE HEAD IRELAND 27 FINE-TUNED FORMULAS TBH – TRUE BEAUTIFUL HONEST DELIVERS ‘MY HAIR BUT BETTER’ COLOUR RESULTS, FOR UP TO 100 PER CENT MULTIDIMENSIONAL COVERAGE THAT ENHANCES THE HAIR’S NATURAL HIGHS AND LOWS.YOU CAN CREATE NATURAL-LOOKING COLOUR RESULTS WITHOUT COMPROMISING COVERAGE OR LONGEVITY, ALL WHILE PROVIDING A MORE CARING AND LOWER-MAINTENANCE COLOUR SERVICE FOR YOUR CLIENT AN COLOURIMPROVEDFORMULA ADDITIONAL NATURAL OILS HELP PROVIDE A CARING COLOUR SERVICE ALL PRODUCT PACKAGING IS MADE FROM RECYCLED PETA-APPROVEDMATERIALS100PERCENTVEGAN*UPTO93PERCENTNATURALLY-DERIVEDINGREDIENTS**UPTO50PERCENTLESSAMMONIA***0PERCENTPTD/PPD**** CRAFTED FOR POWDERY NUANCES, THE COLOURS INCLUDE A SPECIFIC DYE (HEP+) KNOWN TO HELP REDUCE THE RISK OF DEVELOPING ALLERGIES. DUE TO ITS MODIFIED SHAPE, THE HEP+ MOLECULE FITS POORLY IN THE BODY’S T-CELL RECEPTORS, WHICH DECREASES THE RISK OF AN IMMUNE RESPONSE AND SUBSEQUENT ALLERGY***** colouration.permanentstandard***Versusrespectively.contentwatercentper65toupincludescalculationproduct;respectivetheon**Dependingingredients.animal-derivedfrom*Free ofriskaremainstherereduced,isallergynewadevelopingofriskthe*****Althoughnecessary.isdermatologisttheatproductthewithpre-testadyeshairtoallergyknownaofcase****In mustyouhair,thecolouringafterreactionaexperiencedeverhasclientyourIfcolouration.eachbeforehours48TestAlertAllergyanperformAlwayssevere.becanthatreactionallergican schwarzkopfpro.comconsultandinstructionssafetythefollowStrictlycolour.notTBH–TRUEBEAUTIFULHONESTTRADITIONALCOLOUR CREATIVEHEAD ADVERTORIAL
28 CREATIVE HEAD IRELAND EASYYOURNEWBESTFRIENDISTBH–TRUEBEAUTIFUL HONEST COLOUR. IT PROVIDES EFFORTLESS, SEAMLESS RESULTS AND IS IDEAL FOR A RANGE OF DIFFERENT SERVICES DOES IT These services all help to deliver that ‘my hair but better’ look that clients are after. With tbh – true beautiful honest you can expect up to 100 per cent multidimensional white hair coverage, and an incredibly natural-looking result with a healthy glow. The upgraded formulas deliver 100 per cent equalisation on lengths and ends, which means you can focus on placement and personalising each client’s look. DIMENSIONAL COVERAGE HERO SERVICE Dimensional root retouching ALSO GREAT FOR Dimensional root melting or dual application CREATING DIMENSION HERO SERVICE Dimensional sombre ALSO GREAT FOR Dimensional highlights and lowlights ENHANCING DIMENSION HERO SERVICE Dimensional pastel toning ALSO GREAT FOR Dimensional blonde enhancement and glossing
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tbh –
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natural-lookingandrefreshingthewithcolouraddingpigmentSoftener,shades16includingaworldslookingmultidimensional,sophisticatedauthentic-results.Playwiththreecolourtointermixforpersonalisedresult–11naturalshades,coolshadesand11warm–plustheTonewhichdilutesintensitywhilealevelofcaretotheservice.Enrichedcaringproperties,itisidealpartnerforcolour-glossserviceshelpstoalwaysensureaendresult. NATURAL MULTIDIMENSIONAL UNIFORM THINK OF TBH – TRUE BEAUTIFUL HONEST COLOUR LIKE A BEAUTIFUL VARNISH FOR HAIR. RATHER THAN A BLUNT, SINGULAR TONE FROM TRADITIONAL OPAQUE HAIR COLOURANTS, TBH – TRUE BEAUTIFUL HONEST COLOUR EMBRACES AND ELEVATES THE HAIR’S NATURAL HIGHS AND LOWS FOR ENHANCED, NATURAL-LOOKING RESULTS CREATIVEHEAD ADVERTORIAL
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hair’s natural
MULTIDIMENSIONALMAGICALLY are no flat tones to be seen here. The magic of true beautiful honest colour is how it illuminates highs lows with beautiful, tones. The results are subtle and
CREATIVE HEAD IRELAND 29
for. Celebrate and uplift your clients’ natural highs and lows with these shimmering soft tones, to
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30 CREATIVE HEAD IRELAND SHINE A LIGHT ON NEXT-LEVEL NATURAL COLOUR WITH TBH – TRUE BEAUTIFUL HONEST FROM SCHWARZKOPF PROFESSIONAL. FOR MORE INFORMATION VISIT SCHWARZKOPFPRO.COM DISCOVER HOWTBH –TRUE BEAUTIFUL HONEST CAN CONVINCEYOUR CLIENTS THAT COLOUR DOESN’T HAVETO FEEL LIKE COVERING UPSEETHE LIGHT
or disguise themselves. tbh –
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multidimensional, hyper-real results that clients crave. HEADCREATIVE ADVERTORIAL
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–
Schwarzkopf Professional
Get an exclusive backstage pass to The Coterie: In Session, taking place in Manchester on 17 October. Expect tips, techniques, and endless inspiration to do business better? Sign up free to Salon Smart Summit – an interactive live stream event on 3 October for and barber shop owners cial
Self-employed hair pros, do you feel the need for speed? Tune into SELF/STYLED Sunday on 25 September for essential advice on working smarter, not harder
Want
salon
As part of a new online series, founder of I Can I Am and I Will, Louis Byrne, will be helping you on your wellbeing journey. Each month, Louis will be sharing wellbeing advice, debunking the myths around mental health, and helping YOU begin a better tomorrow
and managers creativeheadmagof
creativeheadmag.com @creativeheadmag IN MANCHESTERSESSION SUMMIT creativeheadmag.com
THINK AHEAD Fortune favours the prepared, says IHF president and co-owner of The Collective by Lloyds in Waterford and Wexford, Danielle Lloyd. “My advice would be to take the future into account as much as possible and cost that into your business now, with the help of your accountant.”
LOOK FOR NON-ESSENTIALS
You will also need to cost in the incoming Sick Leave Act (see page 8) at a worst-case scenario – that each team member will have three paid sick days in the 12 months after it comes into effect.
CREATIVE HEAD IRELAND HairOB-1
Danielle continues: “For example, the Revenue Commission has been contacting businesses over the past few months to ensure they have a repayment plan in place for January for any warehoused debt, and this needs to be factored into your business costs and new pricing structure. The living wage will replace the current minimum wage and will be phased in over four years starting in 2023.”
GET GREENER AND LEANER
THERE IS A LOT IMPACTING YOUR BUSINESS: ENERGY FEES ARE SOARING, AS ARE LOTS OF MANUFACTURERS’ PRICES DUE TO THE RISING COSTS OF INGREDIENTS. THOSE COSTS ARE BEING PASSED ALONG, AND MANY BUSINESS OWNERS FEEL THAT OUTGOINGS ARE SPIRALLING OUT OF CONTROL. WHAT CAN YOU DO TO HELP MITIGATE THE COST OF DOING
WAYSNOWBUSINESS?TOSAVEMONEY
Lorraine also points out that building a client’s trust in your values and “good energy” reduces no-shows naturally.
“We are always looking for places we can cut costs while appealing to clients, such as going digital with our reading materials so clients can choose from a variety of publications for one subscription price,” says Lorraine Naughton, founder of OB-1 Hair salon in Maynooth, Co. Kildare.
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AS WITH YOUR personal finances, there are outgoings every month that are probably not essentials, or even subscriptions you no longer use or need and have forgotten to cancel.
WaterfordLloyds,byCollectiveThe
“Becoming sustainable has really helped us reduce costs,” says Lorraine Naughton. “As members of the Green Salon Collective (GSC), we don’t send anything to landfill and the ‘green fee’ we charge on every appointment covers our waste removal costs. We’ve also picked up new clients through being on the GSC locator and by informing clients of our values online. Sustainability focuses you on reducing water and energy usage, we look at new suppliers annually. We don’t serve refreshments so never operate a dishwasher and the salon is usually filled with natural light.” Putting yourself in the client’s shoes can also help. “Our greener policies tend to attract parents, many of whom work full-time during the week,” she adds. “We extended our opening hours, went paperless and provide both iPads and points where people can charge their laptops, so we attract clients who want to get some work done in the evenings while they have their service instead of giving up weekend time.”
FRESH GROWTH
CREATIVE HEAD IRELAND 33 CREATIVEHEAD ADVERTORIAL
ECO ASPIRATIONS
A MATTER OF PRINCIPLE
BirminghamPattern+Matter,
Fresha gives Anthony the freedom to focus on delivering great service by taking care of appointment reminders and marketing messages. Anthony and the team have had zero no-shows since starting to use Fresha’s notification feature, which helps ensure clients are notified and never forget their appointments. Fresha’s blast marketing tool fills unexpected appointment gaps and promotes offers: “If I’m free or get a cancellation, I send out a blast message and that gap is filled!”, says Anthony. He keeps track of the business’ performance by turning to Fresha reports. “I look at our weekly and monthly incomes, and cross-reference them from the previous month to see where my business is going.”
Using sustainable organic haircare products in what Anthony describes as “an intimate setting with a personalised, one-on-one approach”, Pattern+Matter’s values sync perfectly with Fresha’s software offering. The world’s number one booking software, Fresha delivers an environmentally friendly solution that lets salons go paperless and manage their entire business on the cloud. “I use Fresha because it’s a 24/7 platform. When I’m asleep, Fresha is awake. Fresha works as my reception and stock manager. If somebody wants to book an appointment at 2.30AM, they can. It’s very easy for clients to use. My calendar details my whole week, and I can check our stock levels instantly.”
Situated in Birmingham’s historic Jewellery Quarter, an 1805 Grade II listed former jeweller’s workshop now stands as the “spiritual home” of Pattern+Matter, eco-friendly salon and Fresha partner. Founder Anthony Pytlinski has created a contemporary salon that respects the location’s heritage through his use of original brickwork in contrast with a neon-green distressed interior and rock music memorabilia. By focusing on sustainability and using Fresha, Pattern+Matter is on the path to success.
REWARDING REVIEWS
“Pattern+Matter opened in 2021 and I couldn’t be happier,” says Anthony. “I’m very passionate about sustainability. I feel we’ve got to look after the future, so we can’t compromise.”
“When clients leave they receive an email or text asking them to leave a review,” explains Anthony. “Everybody sees these on Fresha’s website and app, on my profile on the Fresha marketplace, and on Google. Reviews are great for bringing in newAnthonyclients.”is delighted with his success and the role Fresha is playing. “I recommend Fresha to other salons. It’s easy for me and my clients to use. Everything you need is just a click away!”
DISCOVER HOW FRESHA MEETS PATTERN+MATTER’S ECO ASPIRATIONS AND IS HELPING THEM GROW THEIR BUSINESS
TAKE CARE OF YOUR SALON BUSINESS BY JOINING FRESHA FREE AT FRESHA.COM/FOR-BUSINESS
“We can all get worried about what’s in the media about the economy, but that’s completely outside of your control,” says Dublin salon expert and International Salon Business School founder, Liz McKeon. “Get you and your team’s thinking in order; it’s all about the business and not what’s going on externally. There’s never been such a demand for hair services, and if you’re lacking in confidence your team will feel the same and ultimately clients will enjoy their experience less. If people look back at what they’ve survived in the past two years, they’ll see they can overcome anything. Whatever happens, you’ll deal with it.”
“Even a single per cent of costs saved can make a massive difference to your profits in a year,” agrees Phil Jackson of Build Your Salon. “Clients have an affection for salons that means they are less price sensitive.”
Want to know more? Check out our feature on colour pricing, on page 38
WASTE NOT, WANT NOT You’re going to notice the big savings of course, but care with waste and smaller costs will add up. “We supply recyclable cups and digital reading materials, and I’m extremely vigilant about colour waste,” says Patrick Gildea, owner of Patrick Gildea Hairdressing in Donegal.
STAY SWITCHED ON Keep the lights on (figuratively) with online booking. Think of the potential clients you could be missing out on if you shut up shop without any out-of-hours contacts! Connecting your social media pages to a digital booking system means prospective clients can book in seconds. It is also an easy way to drastically reduce no shows. “Did you know that 62 per cent of no-shows occur because a client simply forgot about their appointment?” asks Laura Kane, head of growth marketing UK & Ireland for Phorest Salon Software. “Try sending a simple appointment reminder text. Salons that send these with Phorest Salon Software see, on average, 43 per cent fewer no-shows.”
CHANGE YOUR THINKING
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Treatwell’s consumer-facing Marketplace gives you huge visibility. You may have been put off by the idea of having to pay commission for each booking – but with Treatwell Pro you only pay commission on an initial booking; once they return you won’t have to pay again.
Stuck using paper and pen but scared of initial costs? Fresha is 100 per cent subscription-free with a range of free-to-use features, along with optional paid-for features that you can use as and when you need to.
“We were probably one of the last salons in the country to raise prices,” says Patrick Gildea. “Initially we met with our accountant and asked whether we could ride [the inflationary strain on our income] out but it soon became clear we would need to raise prices to comfortably perform to our own standards. We hadn’t increased prices in four years and had the same Covid costs as everyone else in the interim, which added to the stress. My team and I decided on a rise of 15 per cent, which was a big gamble but we communicated it well and found clients understood. People do have less disposable income now and we don’t discount, but we’ve found that clients respond positively to our transparency.”
“A colourist’s creativity should never be restrained but there’s no excuse for pouring money down the drain, which can happen if you don’t do things like maintain a colour bucket.”
MAKE THE PRICE RIGHT
Don’t be afraid to raise your prices. You hear it all the time, but it is true – the right customers will pay it. Those chasing deals are taking up time that could be spent working with clients who value your work.
THE FUTURE IS BRIGHT MATRIX GIVES YOU COLOUR TECHNIQUES CLIENTS WILL GO CRAZY FOR, AND PRODUCTS THAT LET YOU SHINE CREATIVEHEAD ADVERTORIAL
A whopping 64 per cent of the UK population is made up of darker-haired clients.* If you are only focusing on the service potential of blondes, you’re missing out on a huge sector of potential colour business. Colour clients want multi-dimensional yet naturalistic colour results that don’t compromise the quality of their hair, whatever their base. Sounds simple, but it really isn’t. Pairing the right products with the right techniques is crucial, and a personalised finish is a must. Take the complications out of colour with the Matrix Multi-Melt service. Designed to deliver multi-dimensional results on every hair type, Multi-Melt blends three or more shades from root to tip so flawlessly you can’t tell where one ends and another begins. Whether a beaming blonde, graceful grey or a beautiful brunette, Multi-Melt is the easy-breezy colour service that delivers perfect results on every hair type, every time.
IT’S HOTGETTINGINHERE
DELIVER SUPERNATURAL, MULTI-DIMENSIONAL BLENDED RESULTS WITH THE MATRIX MULTI-MELT SERVICE IDEAL FOR BRUNETTE CLIENTS LOOKING TO ADD DIMENSION TO THEIR NATURAL COLOUR,WHILE KEEPING IT VIBRANT AND HEALTHY
CREATIVEHEAD ADVERTORIAL
STEP TWO Select three or more shades ranging from dark to light — remember, the bigger the difference between shades, the more dimension you’ll achieve.
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TIME BLENDTO
And
STEP ONE Choose warm or cool shades to work with. Select the re ect based on both the client’s preference and consideration of what will complement their skin tone.
STEP THREE Apply your colour to the base, ends and then the mid-section. Apply at the midsection last to control how the colour is blended.
STEP FOUR Melt the colour into the hair, using your ngers to help with colour saturation and seamless blending. THE MATRIX MULTI-MELT THE QR CODE TO SEE THE FULL STEP-BY-STEP
The Matrix Multi-Melt technique incorporates shades from both the Pre-bonded SoColor and Pre-bonded SoColor Sync ranges, to give you the freedom to be as subtle or as bold as you like. because Matrix colour already contains those all-important bond-builders within the formulas, you can ensure you’re maintaining the integrity of the hair in the least amount of time, colour after colour.**
The MultiMelt service delivers awless multidimensional hair in four simple steps:
DISCOVER
TECHNIQUE FOR YOURSELF – SCAN
Demand for balayage isn’t slowing down – and neither is the fear of damage. The concept of lightening may send colour-cautious clients scarpering, no matter how much they might dream of a beautiful touch of blonde.
Clients are simply not prepared to compromise on the health of their hair; research has shown that 67 per cent of clients agree that the potential for damage is the key barrier to colour services for them.* Bring in more balayage bookings, without the fear, with the introduction of a new clay lightener: Matrix Open Air
SHOW-STOPPING HAIR REQUIRES THE RIGHT TECHNIQUES AND THE RIGHT PRODUCTS. TAKE THINGS TO THE NEXT LEVEL WITH MATRIX’S TOOLS FOR IMPECCABLE LIFT AND AFTERCARE FOR ALL TO SEE
You can expect up to seven levels of lift, while the quality of the hair is protected by pre-bonded technology. Comprising citric acid and glycine, this technology helps to safeguard the inner hair fibres so that your clients’ locks retain their health and shine long after the lightening service. The whipped clay formula is perfect for balayage applications and, with Matrix’s signature focus on inclusivity, Open Air is suitable for all hair types and textures, designed to fully saturate the hair, and mould to its pattern and texture – perfect for precision colour placement.
“Open Air is the lightening product colourists have been waiting for! Its prebonded formula allows me to create the stunning looks my clients desire while addressing their hair health concerns”
MICHELLE SUMMERS-DAVIES, MATRIX ARTISTIC AMBASSADOR
Matrix Open Air is a pre-bonded clay lightener, designed to deliver seamless, sun-kissed results while protecting hair during the lightening process. The pastel pink formula looks and feels different for clients, letting them know that it’s no average lightener.
GAIN
LEARNING 2020.techniquescolourhairRiveter2021,TrackerSalon2022,reportdistributionproducts*Professional
Offer your clients the complete Anti-Breakage take-home system! While the Instacure Spray leave-in treatment was already a rm favourite with pros, your clients can now experience this backbar treatment in the comfort of their homes. The retail range includes a Shampoo and Conditioner and the famous porosity spray. Let care continue from backbar to bathroom – clients will be amazed at the improvement of their hair quality.
TARGETS POROSITY IN THE DETANGLESHAIR AND SMOOTHES THE CUTICLE HELPS BALANCE PH AND TAME FRIZZ CREATIVEHEAD ADVERTORIAL
MODERECOVERY
Hair health is where your professional expertise comes into focus. Clients know that you can give them access to products that can achieve real improvement in the quality of their hair – a major retailing opportunity for salons and stylists. Clients don’t want a long routine for day-to-day care, which is where Matrix Instacure comes in. The Instacure Porosity Spray is now available in a 200ml bottle, so clients can purchase this salon-worthy treatment alongside the Shampoo and Conditioner to continue their damage detox at home with just a simple spritz.
SCAN THE QR CODE TO BEGIN YOUR VIRTUAL EDUCATION JOURNEY WITH MATRIX. 24/7 ACCESS TO ONLINE
MATRIX SETS THE FOR THE FUTURE OF HAIRDRESSING AT ITS EVOLVE EVENT. IT’S TIME TO
The excitement of more than 400 hairdressers present could have powered the enormous screens at the Audacious Conferencing Centre in the heart of Manchester. Even more artists tuned in online to watch Matrix Evolve – an evening of show-stopping excitement and inspiration, as well as a celebration of the brand’s community of artists.
Attendees enjoyed a ‘hair off’ between two teams, a ‘cutting jam’ and a ‘styling jam’, as well as a live photoshoot with Desmond Murray. The ambassador artists then took to the stage to showcase the latest Matrix colours and techniques, and upcoming trends. Block colours featured heavily, as did creative colours ranged from deep pink to a clean, lilac marbling effect.
The show featured a vivid mix of cutting, colouring and enlightening discussion from some of Matrix’s top artists from the UK and Ireland, alongside global spokesperson Alfredo Lewis and celebrity stylist Danielle Keasling from the US.
STAGE
“It’s incredible how we all digitally stayed connected over the past few years, but we thrive on community and being together. There is nothing like the Matrix community for shared encouragement and inclusivity”
ALFREDO LEWIS, MATRIX GLOBAL SPOKESPERSON
GO BACK… TO THE FUTURE KEEP EVOLVING
CREATIVEHEAD ADVERTORIAL FOLLOW #MATRIXEVOLVE ON INSTAGRAM TO SEE THE BUZZ FROM THE EVENT AND SCAN THE QR CODE TO REWATCH IT, DISCOVER HOW TO GET THE LOOKS, AND MORE! “As an industry we need to inspire each other and share our knowledge. It’s all about collaboration, not competition. We have so much to offer: we’re the rock stars of the creative world!” LISA FARRALL, MATRIX AMBASSADOR
MATRIX IS HERE TO MAKE A FOR HAIRDRESSERS. INFORMATION,
FOR MORE
VISIT MATRIXHAIRCARE.CO.UK HEADCREATIVE ADVERTORIAL BE PART SOMETHINGOF
REAL DIFFERENCE
THINK. BELIEVE. DREAM. DARE. WITH MATRIX, YOU CAN ACHIEVE ANYTHING MATRIX HAS COME a long way since its formation in 1980, but its core principles remain the same. Founder Arnie Miller was inspired by synergy and togetherness, determined to create a support structure for every hair type, every stylist, and every business model – a Matrix for all. The brand creates solutions for real people and real hairdressers. It is for the bold, the brave, those unafraid to try new things… because there will always be support behind them. Inclusive, uncomplicated education and products that give you a clear vision of what – and how – you can create for your clients. Its uplifting community is what sets Matrix apart, to help its members realise their full potential.
CLUB creativeheadmag.com/subscribe events@alfol.co.ukcontactdetailsmoreforonly,events**Selectedoffered.bewillequivalentcashnoavailability,toSubject2022.October31andSeptember1betweenupsigntomembersnew20firstthe*ForSIGN UP FOR YOU’LL£10JUSTGET • 6 issues of Creative HEAD Ireland magazine, delivered to your door • Discounted tickets to selected Creative HEAD events** In print online everywhere! HOW GREY WILL HAVE ITS DAY MOVEMENTJOINTHE€7.50 2021CHRISTMAS The fi rst 20 new Creative HEAD Club members will receive the Silver Shine collection from milk_shake, which includes a Silver Shine Shampoo (300ml), Silver Shine Light Shampoo (300ml), Silver Shine Conditioner (250ml) and a Silver Shine Whipped Cream (200ml). Infused with organic berries and milk proteins, Silver Shine helps to make blonde hair sparkle! Due to frequent washing, pollution or repeated brushing between salon treatments, blonde hair can often gain unwanted yellow or brassy tones. Containing violet pigment, Silver Shine can neutralise those unwanted tones leaving blonde hair looking its best. It also works on grey or white hair, leaving a clean and sharp silver blonde result. Already a Creative HEAD Club member? Then we’ve got something for you too! One lucky member will win a bumper-sized Silver Shine bundle worth €166.52, which includes two of every product in the range. For more information visit milkshakehaircare.ie SIGN UP NOW AND RECEIVE THE SILVER SHINE COLLECTION FROM MILK_SHAKE,€83.26WORTH*
PATH TO VICTORY
LimerickOdd,winner:Overall–AwardTrophyColourL’Oréal
RETURNING TO DUBLIN ONCE AGAIN, THE IRELAND L’ORÉAL COLOUR TROPHY GRAND FINAL DELIVERED ALL THE THRILLS AT MANSION HOUSE
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CONSIDERING THIS WAS the first in-person final since 2019, there was no doubt that the Ireland L’Oréal Colour Trophy Grand Final would be a sell-out. TV presenter and comedian Jennifer Zamparelli played host to a full Mansion House as the #LCT22 audience were on tenterhooks to discover who would be crowned the 2022 winner. It’s never exclusively about the trophy winners at L’Oréal Colour Trophy though; the event is always packed with inspiration and creativity, delivered with a buzz we just can’t get enough of. A case in point was Pathways, an ethereal and sustainably-minded showcase of the brilliant talents of Darren and Jackie Ambrose of D&J Ambrose. But that was just the start. The audience was treated to a performance by award-winning Dancing with the Stars ballroom dancer Pasquale La Rocca, who dazzled with a specially choreographed set with his partner. And to round out the entertainment, Toca Groove took care of the party – a high-energy DJ, sax and percussion trio – performing some powerhouse collaborations. And that doesn’t even include the stunning competitive work from some of the leading salons and stylists from across the country. But who picked up the big prizes?
CREATIVE HEAD IRELAND 37 L’ORÉAL COLOUR TROPHY AWARD – OVERALL WINNER LIMERICKODD, L’ORÉAL COLOUR TROPHY AWARD – SECOND PLACE THE ACADEMY BARBER KILCOCK, KILDARE L’ORÉAL COLOUR TROPHY AWARD – THIRD PLACE KOMB HAIRDRESSING,PROFESSIONALDUBLIN L’ORÉAL COLOUR TROPHY STAR AWARD – WINNER PETER MARKDUBLINCOLLEGE, AND THE WINNERS ARE… RoccaLaPasquale GrooveTocaZamparelliJennifer AmbroseD&J
DOES ANY OTHER customer-facing service industry stress about increasing prices quite as much as hair?
So, put emotion to one side for a few moments and get strategic. Here are a few steps to consider to ensure your colour prices are making you money.
This is a classic – walking around your local area to see what other salons are charging for colour, and then knocking off a few euros in the hope it entices clients into your chair. No real strategy there, and also you’re trusting your pricing policy to a business you have no knowledge of.
Sabrina Hill has increased colour prices twice in recent years. “The cost of our colour and foils was going up and we just weren’t making any money,” she says, but kept her clients by focusing on her brand’s DNA. “I would advise any salon to do this: think about why you started doing colour and what made you so popular, then be sure you’re messaging in-salon and on social media is communicating it. For us it was our prescription colour.”
Sabrina adds: “Raising colour prices is something we’ve had to do and I’m still a big believer in communicating honestly with the client, as they are aware of what’s going on anyway. Breaking down the pricing and listening to what it is specifically that keeps clients coming back can only help you.”
Stop UNDERCUTTING your rival
Sabrina Hill of Kopper Hair Salon in Cork knows why: “Some clients may disagree, but hair is still a luxury. Affirming and reaffirming the value of our personalised services and how much we care about our clients is a big part of the job.” She devotes a day a week to press and social media, and employs a nonhairdressing social media expert to advise.
“We ignore other salons and focus on our client base, on where they might be finding certain things expensive and helping them retain a look at a cheaper price, reducing colour but not cutting time, so we’re not really losing out on the bill,” says Sarah Mason of Sarah Mason Professional in Galway.
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It’s time to get strategic with how you price your colour services
cocstingnyoumoney? 38 CREATIVE HEAD IRELAND
INCREASE the price when stock goes up!
When working out prices for colour services, it’s essential that costs are covered for time and product used, so be practical…
Turn on your CALCULATOR
PRICE every pump and dollop
“I’m always very open with them at every stage –including mixing – so they know exactly what goes into the end results. The ‘lived-in’ blonde is very easy to manage, and I may only see them once or twice a year. You also develop strong relationships this way. Client retention happens very naturally,” she adds.
Wella’s profit calculator lets you work out exactly how much profit you’re making from each service. “You might think you’re making €24 or €48, but it could only be about €10 – it’s shocking,” says James Earnshaw, Wella Professionals UK & Ireland colour ambassador. “It’s opened my eyes and gives me the confidence to assess how much I want to make on a service.”
BromellGarethbyHMaher,Stephanie
Tools such as Vish to help you precisely measure every dose so that you minimise your colour wastage too. “It is also helpful to show clients as much of your own work as possible on social media. If a client wants something you’ve already done, it’s easier to price. If it isn’t possible because of the condition or colour of their own hair, you can show how it might be achieved in stages,” she adds.
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We’re talking a lot about working out what it all costs; well, help is available for these particular problems.
For Stephanie Maher, colour director of H by Gareth Bromell in Dublin, pricing is about what only you can do. “Colour is not done the way it was five years ago and thank goodness, because traditional colour can get very repetitive professionally,” she explains.
REMEMBER what clients pay for Yes, we all know there were some clients who learnt how to do their colour at home during the lockdowns. But many have since realised those boxes simply don’t give them the same result – and that’s what you need to realise when thinking about what the colour service price is reflecting. “Hairdressers talk to clients about everything, we need to let them know how passionate we are about what we do,” explains Stephanie. “Tell them when you’re going away on courses, how everything you create is bespoke to them and why you have faith in your home care. When you’re engaged the client is too.”
CARVE your niche
Price EVERYONE’S time
The calculator figures out exactly how much the colour is that you’re using costs, exactly how long that regrowth lasts, and tells you how much you need to make so that you can definitively know what to charge. “It’s not plucking a figure from the air, it’s factual,” he adds. “But if people aren’t willing to pay it, you should have the confidence to say no,” he adds.
Boss your Salon’s Maddi Cook has created a pricing calculator app that you can regularly update. “This is your lifeline to profitable and perfect prices,” she explains. “It’s easy to use and you can tweak your numbers whenever you like.” She runs a course that also covers different pricing structures and overheads.
“I carved out a niche for myself specialising in blondes. Lots of new clients reach out to me when they see my work on social media and I always highlight our highend location and give them a full breakdown of the time commitment and costs that go into a service.”
Stephanie specialises in ‘lived-in’ blonde, and each service can take up to five hours, with up to five or six different paint techniques involved in a single appointment, depending on a client’s desires and what the hair needs.
Some salons already charge by time, but be sure to include all your costs in your equations, not only how much time each service costs but also a portion of any support staff wages you have, such as assistants and receptionists. Many salons lost colourists to self-employment after successive lockdowns, and found their clients went with them. For Maria Haberlin, whose Berlin Hair Lounge in Carlow raised prices straight away, prolonging the time clients spend in the chair is key to pricing. “I see the value of adding as much to a service as possible, including treatments and education,” she says.
Think of all the tubes and bottles that sit in your stock room and how much it costs you to get them. “Clients often share an image of the colour they want without understanding the complexity of the formula involved, so breaking that down is important,” says Matrix ambassador Niamh Hayden, owner of Divine Hair in Waterford. “Beyond a great consultation, I find trend research gives my team a strong idea of what will and won’t work, which can save time and colour waste.”
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FREE WITH NEXT MONTH’S ISSUE ALL THE GRAND FINAL ACTION ROLLED INTO ONE EXCLUSIVE SOUVENIR SUPPLEMENT More than an award #MWIT22 @creativeheadmag
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WINNERSCREATIVEHEADMAG.COM/EVENTS22NAMED5CREATIVESEPTEMBERHEAD’SMOSTWANTEDANDITLISTAWARDSCELEBRATETHEMOSTEXCITINGHAIRTALENTSINTHEUKANDIRELANDGETREADYFORTHEBIGREVEAL–2022WINNERS,INCOMING!ITLISTMOSTWANTED
BUSINESSDUBLINEVENTMonday7November 9.00AM until 4.30PM Radisson Blu Royal Hotel, Dublin Tackling big topics, sharing real experiences, and bringing expert advice — Salon Smart delivers all you need to build a better business, in one motivational day Creative HEAD’s business networking event for salon and barber shop owners and managers
SCAN TO BOOK Recruitment and WorkplaceCollaborativeretentionlearningMotivatingteammentalwellbeingClientexperienceSalonculture Hear from Salon Smart’s stellar line-up of speakers, about all this — and more! Tickets available to book now creativeheadmag.com/storeat Full event details at creativeheadmag.com/salonsmart event
Creative HEAD’s business networking event for salon and barber shop owners and managers Tackling big topics, sharing real experiences, and bringing expert advice Salon Smart delivers all you need to build a better business, in one motivational day STANDTIMETOOUTMonday7November 9.00AM until 4.30PM Radisson Blu Royal Hotel, Dublin
Stay positive Be Makeproactiveprogress Book your place today at creativeheadmag.com/store Full event details at creativeheadmag.com/salonsmart event Single ticket €100* HUB subscribers pay €80* Pair of tickets €180* *Prices are inclusive of UK VAT, and include access to the full event agenda, breakfast upon arrival, lunch, refreshments, and a L’Oréal Professionnel Paris goody bag. The Salon Smart HUB is an online business support network. It's FREE and available 24/7. Visit the Salon Smart website to sign up Get to Salon Smart! SCAN TO BOOK
46 CREATIVE HEAD IRELAND HUB This is the Salon Smart HUB – the business support network for salon and barber shop hair professionals – powered by Creative HEAD in exclusive partnership with L’Oréal Professionnel Paris and Treatwell. Head inside and you’ll find stacks of insightful content including video talks, panel debates, reports, articles, podcasts – and more. There are new drops each month, special subscriber offers, and exclusive opportunities to participate in HUB activities. Salon Smart HUB is FREE and available 24/7. Sign up now at creativeheadmag.com/salonsmart/hub
CREATIVE HEAD IRELAND 47 THE FUTURE OF WORK FREE to watch for HUB members via the HUB landing page TUNE IN MONDAY 196PMSEPTEMBER HOW WILL WE RECRUIT, TRAIN, AND EMPLOY THE WORKFORCE OF THE FUTURE? ON THE 90-MINUTE PROGRAMME THE CURRENT LANDSCAPE INDUSTRY AND GOVERNMENT THE SALON EMPLOYER’S VIEW PAY AND REMUNERATION TV CAMPAIGN – NOT ‘JUST’ A HAIRDRESSER T-LEVELS – THE NEW ROUTE INTO INDUSTRY APPRENTICESHIPS A COLLECTIVE PERSPECTIVE Featuring Hellen Ward, Monica Teodoro, Richard Phillipart, Paul Edmonds, Institute for Apprenticeships and Technical Education, Salon Employers Association, NHBF, Hair & Barber Council and British Beauty Council, among others
SUMMIT FREE LIVE BUSINESSINTERACTIVESTREAMEVENT Monday 3 October 10AM to 4PM This October we bring you more ways to do business better with Creative HEAD’s Salon Smart Summit streamed LIVE to you, wherever you are – for FREE! Sort your salon software system. Get creative inspiration. Support your team’s wellbeing
event ON THE AGENDA SIGN UP FOR FREE or LEARN MORE creativeheadmag.com/salonsmart/summitAT RUNNING YOUR BUSINESS ONLINE LESSONS IN CREATIVITY CARE & WELLBEING IN THE WORKPLACE Looking to upgrade your salon appointment booking system from paper to online? Trying to find out which salon software is best for your business but don’t have time? Hear from five leading brands in one morning and how their USPs can change your (work) life. Featuring experts and artists from leading brands, these creativity-boosting sessions will see you learn something new in 10 minutes flat. This is fast, focused teaching and enlightenment that’s guaranteed to inspire. Creative HEAD hosts a panel session discussing experiences and sharing insight into team building, productivity-boosting and people-first strategies –and what it all means for business. SCAN TO SIGN UP Salon Smart is Creative HEAD’s business community for salon and barber shop owners and managers
COLLABORATOR STORIES WATCH. LEARN. BE INSPIRED. PRESS PLAY. GIUSEPPE STELITANO + NATHAN WALKER, TREVOR SORBIE JACKIE AMBROSE + DARREN AMBROSE, D&J AMBROSE BALANCING ART AND COMMERCE 6-min watch INSPIRING MINDS 5.5-min watch EXPLORING HOW HAIRDRESSERS WORK, CREATE AND INSPIRE TOGETHER
VIDEO SERIES DARREN FOWLER + VAS MIKELLIDES, FOWLER35 PAUL DENNISON + KEN PICTON, KEN PICTON SALON CHARACTER BUILDING IN BUSINESS 5-min watch OUR LIFE IN COLOUR 6-min watch CREATIVEHEADMAG.COM/VIDEO IN PARTNERSHIP WITH
PROBLEM? I NEED TO BOOST MY INCOME, BUT I DON’T KNOW HOW I CAN FIT MORE CLIENTS INTO MY WORK DAY… SOLUTION! SELF/STYLED SUNDAYS HAS THREE NEW LIVE MASTERCLASSES, ALL FOCUSED ON FAST, EFFECTIVE COLOUR SOLUTIONS. TAP INTO SUPPORT AND ASK QUESTIONS OF OTHER FREELANCERS WITH THE HELP OF THE FHA SELF STYLED/ SUNDAYS SUNDAYS LEARN NEW SKILLS. MAKE MORE MONEY. EDUCATION AND EMPOWERMENT FOR INDEPENDENT STYLISTS READ ALL ABOUT IT AT creativeheadmag.com/selfstyled-sundays
Tune in LIVE for an exclusive discount from Aston & Fincher at the end of the Masterclasses! NEXT EVENT SUNDAY 25 SEPTEMBER, FROM 10.30AM LOCATION ONLINE, WHEREVER SUITS YOU COST ABSOLUTELY FREE FREE TO JOIN We’re here for the freelance community. Register for FREE and join us live on Zoom on 25 September IMPRESS WITH XPRESSCOLOR Indola’s XpressColor makes it easy to integrate quick colour into your services, with just 10-minutes processing time! Enjoy live model looks and business advice. BRONZE FRENCH GLOSSING Colour queen Nancy Stripe will showcase L’Oréal Professionnel Paris’ autumn-inspired must-haves, and the technical tool kit to personalise your colour work in no time. YOUR FHA QUESTIONS ANSWERED Learn all about the Freelance Hairdressers Association in this power half-hour, featuring founder Sheila Abrahams in conversation with FHA members about the support on offer. POWER UP YOUR GLOSS Goldwell guest artist Lydia Wolfe will be demonstrating the speed and ease of Colorance Gloss Tones for fast-tracked shine and condition andJarroldAbbeyambassadorUKIndola TaylorSarahexecutivedevelopmentbusiness
BIG HAIR DO
“This was our sixth Big Hair Do now and we love it! It’s a good opportunity to celebrate clients, spend time with them and thank them for their loyalty and friendship. We invited the independent businesses in Brighton’s Gardner Street to get involved, to give them something to celebrate, and bring our community together.”
ON ONE FABULOUS evening, participating salons across the UK and Ireland hosted the annual live celebration that is the Big Hair Do. It provided salons with a unique opportunity to treat existing clients, win new ones, and make A LOT of retail sales. For 2022 we were thrilled to kick off the biggest hair party going – in exclusive partnership with Goldwell, KMS and Varis. Salon clients across the land popped champagne corks, scoffed branded cupcakes, nibbled canapés and enjoyed one-to-one tutorials on how to get the best from their hair. From colour consultations to braid workshops and curling lessons, our Big Hair Do salons ensured their guests were treat like royalty, and left on a high. We reached out to some of the teams who took part to see what the night was like for them, and how a new Do helped to supercharge their business while also enlivening their communities. Here’s a small taste of what salons got up to…
LymingtonWolfe,The&JackLymingtonWolfe,The&JackBeckenhamHair,Hecktik CardiffSalon,HairReplay CardiffSalon,HairReplay WarwickHair,SmythNicola rwickHair,SmythNicolaWa
THE EVENTS AND PARTIES TO BE SEEN SCENEAT 54 CREATIVE HEAD IRELAND
SOPHIE AND SIMON WEBSTER, SIMON WEBSTER HAIR, BRIGHTON
MIKE AND NICKY SAFFRONCASARICCIO,LUXE,WALDEN
“We had very positive feedback after our first Big Hair Do. It’s something that we will carry on yearly at our clients’ request. They loved all the tips and tricks, and obviously the goodie bags. The support that Creative HEAD and Goldwell gave us was amazing!”
“The evening exceeded our expectations. There was a lovely vibe and we had a great turnout! When we put on social the night before that the guest list was closed, we had people asking how to buy a ticket because they didn’t want to miss out – for a free event!”
LYDIA WOLFE AND JACK MEAD, JACK & THE WOLFE, LYMINGTON
VASSOSHECTIKKESTA,HAIR,BECKENHAM
“All our clients were so excited for the Big Hair Do. They loved learning tips and tricks to do at home. Something like this is SO important – just to give them a bit extra, they appreciate it.”
BeckenhamHair,Hecktik WaldenSaffronLuxe,Casa BrightonHair,WebsterSimon BrightonHair,WebsterSimon BrightonHair,WebsterSimon WarwickHair,SmythNicola WarwickHair,SmythNicola
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PHOTOGRAPHY BY MARTIN MCELLIGOTT CREATIVE HEAD IRELAND 57 FUSION IS THE FUTURE – IF THIS MINGLING OF PAST AND PRESENT STYLES BY THE HAIR SHOP DUNDALK IS ANY HARBINGER. LET CLIENTS EXPRESS THEMSELVES WITH LONG LAYERS, TWO-TONE COLOUR AND UNAPOLOGETIC CURLS HAIR team.creativeShopHairThe STYLING McElligott.Catherine MODEL Soares.Giselle PRODUCTS Paris.ProfessionnelL’Oréal #THROWBACK
10. Making friends for life – including potential future business partners – at the salon where you trained. Birds of a feather flock together.
5. In-the-mirror overshares. You are a captive audience.
THE LAST WORD ON…
3. Still doing the odd coffee run. Because nobody’s mastered the salon’s machine and you didn’t train as a barista.
4. Challenging Client #2 “I’ll just pay for the scalp treatment and colour today and think about haircare for next time.” “And keep using products from the supermarket? But my work! My beautiful work!”
2. Challenging Client #1 “I’ve been box-dyeing my hair black and want to go blonde. Can I do it in one appointment?” “No, that is not happening. Destroying your hair will upset me more than it will upset you.” Shout-out to the team at Head Office Salons Kildare, who set this moment to music to educate its Instagram followers at @headofficesalons.
Moments ambitious new hairdressers can expect…8.Competition nerves. There’s no shame in them; it’s a sign you’re taking your career and the respect of your peers seriously.
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7. Challenging Client #3 “My boyfriend wants me to go platinum.” “Your boyfriend has a fade. Is he as committed to you as you will need to be to the root touch-ups and home care?”
14. Feeling a tad overwhelmed with your first bridal party. Always do the mother of the bride first.
6. The morning you open your wardrobe and realise you can’t find your favourite LBD because your whole wardrobe is black.
9. Challenging Client #4
1. Appointment lists filled with blow-drys and realising you still need to pitch in with the cleaning. Keep paying your dues.
15. Challenging Client #7 “I just want to look like a Kardashian.” “Please don’t destroy your hair to emulate women who wear hairpieces.”
12. Social (media) anxiety. Authenticity is the key to making your personal brand unique.
13. Challenging Client #6 “I don’t need to see the back.” “Okay, but we offer this to ensure you are happy, not to show off. Please don’t Instagram negative comments when you get home.”
“I want a dramatic change; shall we just take it all off ?” “Shall we just talk about what’s really bothering you? Because I can’t stick it back on if you come back tomorrow.”
11. Challenging Client #5 “Can I just take this phone call?” “While keeping your head straight?”
