Creative HEAD April 2016

£4.50 APRIL 2016

In print•online•everywhere!

APRIL 2016 CREATIVEHEADMAG.COM

Hello, beautiful

Science, service and star power – crack the code to gorgeous hair 01_Cover 3.indd 1-2

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NUTRITIVE – KÉRASTASE’S NUMBER ONE RANGE* BELOVED BY HAIRDRESSERS AND CONSUMERS ALIKE CREATING TOUCHABLY SOFTER HAIR SINCE 1979

*BI data January 2015 – January 2016

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CR EATIV E HE AD AD VE RT OR IAL

"Trends come and go, but Nutritive has stood the test of time. It's instantly recognisable – a true classic" ANDY HEASMAN, INTERNATIONAL CREATIVE DIRECTOR, RUSH

“Nutritive, for me, is quintessentially Kérastase – beautiful, soft-feeling hair, guaranteed” INDIA MILLER, INTERNATIONAL CREATIVE AND ARTISTIC DIRECTOR, CHARLIE MILLER

“It’s the perfect solution for clients with hair that looks and feels dry – it goes from dry to beautifully soft in seconds” BARBARA DALEY, OWNER, BARBARA DALEY HAIR & BEAUTY

“Clients instantly feel the benefit when we use this product on them – they just can’t stop touching their hair” KEN PICTON, OWNER, KEN PICTON SALON

“This range is always a bestseller for us – my staff and our clients love it” RAJU RAYMOND, CHIEF EXECUTIVE, HEADMASTERS

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CR EATIV E HE AD AD VE RT OR IAL

AN ICON REVISITED Starting with its most iconic range, KĂŠrastase unveils a new, modern and luxurious look More modern More feminine Subtle satin colour Luxurious gold plated finishings

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NEW IN-SALON SERVICE PROTOCOLE IMMUNITÉ SÉCHERESSE For dry hair: Three hairspa protocols can be tailor-made according to your client’s level of dryness Developed from 15 years of research and featuring an anchoring technology, leaving hair feeling nourished for long-lasting results

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CR EATIV E HE AD AD VE RT OR IAL

JANUARY JONES TALKS HAIR LANGUAGE

Award-winning actor January Jones is the new face of Kérastase Nutritive. Best known for her role as Betty Draper in the hit TV series Mad Men, she considers hair an important part of the characters she plays – and herself

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OH YES Uplifted arms, ecstatic smile.

Something wonderful is happening. At the moment her hair defies gravity, she is the happiest woman alive.

GAME ON This is a determined, fearless woman. “I am confident and powerful,” she says.

INTERESTING She is looking sideways at something dreamily, while touching her face. Someone looking at her from afar would notice her immediately, gradually unveiling her face.

Decode your client's #hairlanguage

Super-soft hair is possible for your clients with Nutritive by Kérastase. To find out more, call 0845 600 0122 or visit kerastase.co.uk

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5 2 £ S T E K C I T RIE MEMBERS GO FREE

TORE S / M O DMAG.C A E H E V ican Crew r TI e A m E A R C m W t fro and a gif BUY NO s é p a n a ,c rinks Includes d

COTE

CREATIVE HEAD IN CONVERSATION…

IN THE COMPANY OF

MEN

FROM MALE GROOMING AND BARBERSHOP CULTURE TO THE WORLD OF STYLE AND MENSWEAR, HEAR FROM KEY VOICES IN THE BOOMING MENʼS MARKET

CHARLES JEFFERY Menswear designer

JOHN VIAL Session stylist

RICHARD MORTIMER Ponystep magazine/ British Fashion Council

DAN AND ROBERT RIX The Master Barber’s Shop

KY WILSON Hairdresser and salon owner

MONDAY 25 APRIL 2016 7PM UNTIL 10PM ONE ALFRED PLACE, LONDON

CREATIVEHEADMAG.COM/THECOTERIE 01434 610933 @CREATIVEHEADMAG #THECOTERIE

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“From a professional hair color I expect really high quality, a real richness of color and that it integrates well on my own hair” OLIVIA WILDE

Revlon Brand Ambassador

WWW.REVLONPROFESSIONAL.COM/REVLONISSIMO

Introducing

The most beautiful color in the world

84% of women color their hair to feel more beautiful, attractive and confident.(1)

For them, perfect color means a gorgeous natural color result with uniform coverage and shine, without compromising on the health of their hair.(1) We set ourselves the challenge of creating that perfect permanent color, to ensure that each client feels she is the most beautiful woman in the world.

Do you accept the challenge?

WITH HYALURONIC ACID & SOY PROTEIN

Eight times Shinier

than before coloring on bleached hair (2)

Twice as Shiny as natural hair (2)

Twice as Resistant to Breakage

than before coloring on bleached hair (2)

Long-Lasting Color

(3)

(1) Consumer test done in 2014 on 2,123 women who color their hair.

(2) Independent Laboratory Test. (3) Expert Grading Sensorial Test.

New

AMERICAN CREW

®

PRESENTS THE ULTIMATE STYLE ICON FOR MEN

ELVIS PRESLEY

THE KING OF MEN’S GROOMING

TM

FIND OUT MORE AT AMERICANCREW.COM

FOR MORE DETAILS CONTACT CUSTOMER SERVICES UK: 020 7391 7440 / customerservice.uk@revlon.com IRELAND: 01886 9300 / customerservice.ire@revlon.com

ELVIS™ AND ELVIS PRESLEY™ ARE TRADEMARKS OF ABG EPE IP LLC RIGHTS OF PUBLICITY AND PERSONA RIGHTS: ELVIS PRESLEY ENTERPRISES, LLC © 2016 ABG EPE IP LLC ELVIS.COM

D E TA N G L I N G

THE HAIRBRUSH IN YOUR HAND IS NO LONGER JUST A HAIRBRUSH

BLOW- STYLING Give your clients strength, volume and healthier hair like never before with the Tangle Teezer two-step process. With their innovative teeth-technology, one brush prepares whilst the other perfects. We call it Yeah Hair™ To become a stockist or for sales enquiries please contact: Telephone: 020 7274 6128 Email: sales@tangleteezer.com

tangleteezer.com

AND

GET

UPPERSONAL CLOSE

IS UT T A H W E ABO UNITQOUNI&GUY N O I T A EDUISCOUTRIONAL

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“I COULD NOT BE MORE PROUD OF MY ARTISTIC TEAM, IT IS THEIR TALENT AND PASSION THAT MAKES OUR EDUCATIONAL OFFERING TOTALLY UNIQUE, SO IF YOU WANT TO LEARN FROM THE BEST, LET US BE YOUR GUIDE.”

INDIRA KER SCHAUWEC

COS SAKKAS

WINNER

WINNER

KEVIN LUCHMUN

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WINNER

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WINNER

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FOR A FULL COURSE LISTING OR TO BOOK YOUR EDUCATIONAL JOURNEY WITH TONI&GUY VISIT WWW.TONIANDGUY.COM OR CONTACT T : 44 (0) 20 7836 0606 E : COURSES@TONIANDGUY.CO.UK F : /TONIANDGUYUK T : @TONIANDGUYUK

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Time to Shine The beautifying formula with hair-perfecting ingredients features: real Diamond Dust particles, Champagne, Pearls and White Rose Petal Oil transforms hair’s condition.

Reveals sumptuous body, silkiness and shine.

Luxurious Body Lotion will leave your skin smooth and glowing with a diamond-infused radiance.

Free from sulphates and parabens.

www.labelm.com 01753 612040

583.10 labm Diamond Dust Creative Head March SP.indd 1

F : /labelmUK T : @labelmUK I : /labelmUK P : /labelm YT : /UKlabelm

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Editor’s letter

76

60 39

JOIN US!

LUSCIOUS BEARDS, marvellous man buns, pomade-rich quiffs… a distinct advantage of working at Creative HEAD Towers is its base in the heart of Shoreditch – and the myriad male styling on show. Its streets are an illustration of the boom in grooming, and evidence of a desire in modern male clients UK-wide to engineer a distinct look, from tattooed hipster to perma-tanned TOWIE devotee. Turn to page 72 and you’ll hear how this trend is a brilliant opportunity for your business, and we have an incredible insight from women’s hairdresser-turned-barber Darren Hayward from Poole’s Gentlemen & Rogues Club, on how a salon can break into barbering and create a space that guys will want to come back to.

So what better time is there to launch our first Most Wanted category for this thrilling sector, the Male Grooming Specialist award in association with American Crew. This is directed at a salon or session hairdresser who can demonstrate their standout work in men’s hair. We know our judges are going to be spoiled for choice – so come on, show us what you’re made of!

Amanda Nottage Editor

Winner, Trade/B2B Beauty/Grooming Journalist of the Year 2014 and 2015

amanda@alfol.co.uk Creative HEAD Magazine

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creativeheadmag.com Creative HEAD Magazine App

Let’s talk about men! At the Coterie on 25 April we’ll be exploring the growth in men’s grooming and hearing from the key influencers, including London Collections: Men stylist, John Vial; newkid-on-the-menswear-block Charles Jeffrey; and the team from Southport’s The Master Barber’s Shop who mix old with new to shape the next generation of barbers. Buy memberships or individual tickets at creativeheadmag.com/ store. Have you checked out this year’s Most Wanted and It List categories yet?

There are 20 titles waiting to be claimed – and you have until 16 and 23 May respectively to get your entries in. Turn to page 44 or visit creativeheadmag.com/ mostwanted and creativeheadmag.com/theitlist.

@creativeheadmag @creativeheadmag

21/03/2016 15:21

FOR UP TO 3 TIMES SMOOTHER HAIR* AND INSTANT LUMINOSITY

With camellia oil and white tea extract. www.wella.com

*shampoo, mask and oil vs. non conditioning shampoo

Oil Reflecions SP Ad CH.indd 1

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April

WHAT’S INSIDE 56

82

ON THE COVER

FASHION

Lucy Doughty and Paul Mitchell reveal a sleek and chic collection

Hair by Kérastase

ADAM REED

Our Most Wanted Hair Icon on his journey to hairdressing’s summit

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FREE WITHE THIS ISSU

K POWERBOO

INTERIORS

Nicola Smyth Award Winning Hair reveals her second salon

EDITOR

EDITORIAL ASSISTANT

AMANDA NOTTAGE

ANNA SAMSON

DIGITAL PR & SOCIAL MEDIA MANAGER ALISON ROWLEY

DEPUTY EDITOR

ADVERTISING

BETH DAVIE

LAURA TUCKER

SPECIAL PROJECTS MANAGER

ART DIRECTOR

CLASSIFIED EXECUTIVE

NICK JABBAL

DAVID HAMMOND

PUBLISHER

JOANNA ANDERSEN

CATHERINE HANDCOCK

CHIEF SUB EDITOR ADAM WOOD

creativeheadmag.com

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Creative HEAD Magazine

Creative HEAD is printed on paper certified as being from sustainable sources using only vegetable-based inks. Printed

by Buxton Press, Environmental Printer of the Year and Printing Company of the Year.

WRITE TO US AT: Creative HEAD, 21 The Timberyard, Drysdale Street, London, N1 6ND 020 7324 7540 enquiries@alfol.co.uk

@creativeheadmag

ON THE COVER Hair by Lucie Doughty for Paul Mitchell

Creative HEAD is published 10 times a year by Alfol Ltd. Creative HEAD is a registered trademark. No part of this magazine may be reproduced without prior permission of the publisher. All information correct at time of going to press.

Printing by Buxton Press

@creativeheadmag

21/03/2016 12:32

designer hair affordable luxury at balmain paris hair couture www.balmainhair.com - 0800 781 0936 - info@balmainhair.com Hair by Errol Douglas MBE

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Images courtesy of Aveda, ghd, KMS California, L’Oréal Professionnel, Moroccanoil, TIGI and Wella Professionals

Jeremy Scott

HAIR STEALS THE SHOWS!

Victoria Beckham

Jenny Packham

WOMEN ARE leaving less time between salon treatments than they were a year ago, according to the 2016 Beautiful Britain report from Salon Services.

Women left an average of six weeks between treatments, down from seven weeks in 2014, with an increase of 19 per cent in a yearly spend on a basket of treatments – up from £702 in 2014 to £876 for hair cut, colour, tan and manicure.

This is good news for salon owners as clients are both coming more often and spending more. Overall, treatment prices have remained stable, but are still significantly less than they were in 2012, the report has claimed. This is probably due to discounting campaigns to attract customers and maintain loyalty, it added.

Michael Dewey, managing director of Sally Salon Services, said: “While treatment prices haven’t ever returned to the heights of 2012, when we released our first Beautiful Britain report, professionals are starting to reap the rewards of keeping their prices competitive, with customers visiting more frequently than ever.”

“These competitive prices have encouraged women to visit salons and hairdressers for standard treatments like haircuts once every six weeks, compared with every seven the year before.

“This increase in frequency has helped to boost revenues for hair and beauty businesses across the UK, with annual spending for men and women up significantly.”

Elsewhere in the report, the Kardashian family feature strongly in the list of celebrities that clients are inspired by; Kim is most popular with 22 per cent of people and sisters Kylie, Khloe and Kendall all make it into the top 10.

Joseph

SALON CLIENTS ‘SPENDING MORE AND VISITING MORE’

Sophia Webster

THE NEWS AND KNOW-HOW FROM YOUR INDUSTRY

Temperley London

PPQ

The edit

IT WAS A cornucopia of looks and finishes across the global fashion weeks for the A/W16 season, with hair beating clothes to the headlines in landmark shows.

In New York, ghd started its exciting collaboration with Victoria Beckham, with models sporting long ponies against the sharp tailoring, styled by Guido Palau for Redken. At Jeremy Scott, Eugene Souleiman for Wella Professionals channeled the big-haired brilliance of ’80s supermodels, while Aveda guest artists Kevin Ryan and Frank Rizzieri created an eye-level wave at Jenny Packham that was elegance personified. In London, the city’s reputation for being a little more adventurous shone through, with high quiffs at PPQ by Maria Kovacs for TIGI; windswept buns with a pirate vibe at Temperley London

by Antonio Corral Calero for Moroccanoil; Sophia Webster’s punky princesses

by Sam Burnett for KMS California; loose ponies held with metal rings were spot on for Paul Smith by Tina Outen for Bumble and bumble; and a new wave crimp from Duffy for L’Oréal Professionnel at Joseph. In Paris, Sam McKnight stole the headlines with his hair colour swap project using Balmain Hair wigs – Creative HEAD was backstage, read our report on page 38!

CREATIVE HEAD

21/03/2016 12:36

#CHedit

10 days

MY month

AHEAD What April has in store for...

Is the amount of time women spend on washing, blow-drying and styling their hair every year, equal to about 35 minutes a day, according to research by hairtrade.com.

TRACEY DEVINE

ZOOLOGY LONDON

Most Wanted star publishes book

BRAVO HAIRDRESSING’S Phil Jackson has revealed The Hairy Book of Innovation (RRP £10, amazon.co.uk), in part due to his success as the winner of the 2015 Most Wanted Award for Innovation. The salon co-founder shares insights into how to come up with innovative ideas and includes case studies and interviews with industry heads such as KeraStraight’s Jez Barnett and Kent Brushes’ Ben Cosby.

The book also has his Most Wanted Award for Innovation entry replicated in full. Phil explains: “We are amazing at the creative side of the industry, but when we start looking at business, it seems all that energy, creativity and talent simply disappears. Let this be a rallying cry to salon owners everywhere: let’s get a grip on our industry and start steering it ourselves.” See how your life can change and enter the Most Wanted 2016 Awards now!

Entries are now open – visit creativeheadmag.com/mostwanted

I’ll be between London and Madrid and seeing clients on selected days at Zoology. I’m attending a Master Cutting course with HOB Academy – I like to push myself, there’s always room for improvement! I’ll be teaching an Affinage course with one of our team from the US, with 10 VIP students attending, and prepping for the Affinage festival.

LORENZO COLANGELO THE GALLERY

We are just finalising our entries for the Most Wanted Awards and the team is preparing for the L’Oréal Colour Trophy, where we are regional finalists in three categories, so we have been perfecting our colours. Alongside all of that we are now in the process of planning our annual charity golf day for our top 50 clients. This year it’s in aid of HABB and a local hospice.

ANNE VECK IS UK STYLE MASTER

Developed with Neil Moodie’s years of editorial experience, new Light Shine from Windle & Moodie is a weightless shine spray that, because it’s formulated without water, can be used on all hair types without having a ‘dampening’ effect.

How clever!

CREATIVE HEAD

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ANNE VECK IS the UK & Ireland winner of the Style Masters contest from Revlon Professional. Emmanual Estaban, also from Anne Veck salons, and Leighanne Regan from Indy Hairdressing, were revealed as the UK & Ireland runners-up. The national winners will now go into another selection process to choose the best work from nine national entries, who will present at the contest’s grand final show in Paris this month in front of more than 3,500 people.

The global winner receives not only the Style Masters Gold trophy, but also a €10,000 (£7,800) cash prize.

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#CHedit THE KNOW-HOW THE INSIDE TRACK ON THE HOTTEST SALON IDEAS

As Coachella approaches, get some festival style inspiration from celebrity stylist Paul Norton SOME OF THE most influential looks come from festivals and the first of the season – Coachella in California – is perhaps the most fashion-forward. Paul Norton, Joico ambassador and stylist with clients including Taylor Swift, Ariana Grande and Emma Roberts, reveals what he thinks will be big news at the event.

“Coachella definitely sets the style stakes for the rest of the season but this year flower crowns will be passé,” he predicts. Hair should look great, but you should be able to do it and then forget about it, he says. “That’s why Instatint from JOICO is perfect, and the 50ml sizes (£4.95 each) make them ideal for bags.”

These new temporary colour shimmer sprays come on strong, delivering iridescent colour before washing out up to three days later. “Spray directly onto fishtail braids or a braided crown for a pop of colour, or mix all five shades to create a custom tint for your client.”

BARRIE STEPHEN UNVEILS NEW BRAND

LEICESTER FAVOURITE Barrie Stephen has revealed BStyled, the fifth salon in his group and a ‘younger sister’ to his main brand. The new salon includes all the regular hair services found in every branch of Barrie Stephen Hair, as well as a barber lounge and nail and brow services.

MAGIC SCISSORS RAISES £15K

MORE THAN £15,000 has been raised by the inaugural Magic Scissors campaign, after a final online auction saw the distinctive shears find a new home with Clare Pearson at Ash Hairdressing in Scotland. Thanks to the generosity of more than 50 hairdressers and their clients, the initiative can now provide dedicated hair training to disadvantaged children in Uganda.

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Aveda reveals London academy AVEDA HAS UNVEILED a UK Academy at the brand’s new head office, Number One Fitzroy Place in London. With a clean and modern aesthetic, it uses sustainably-sourced materials across its 21 work stations and colour bar. The education offering is expanding this year, with new courses including Core Men, which taps into the resurgence in men’s barbering, teaching the essential technical skills needed for the craft.

CREATIVE HEAD

21/03/2016 12:37

April is Earth Month, and that means the return of the fundraising Light the Way candle from Aveda. It’s also a return for the iconic Love Composition Oil, with a donation from each sale going to the National Audubon Society.

For rainbow-bright clients, try Igora ColorWorx from Schwarzkopf Professional, a range of eight shades that last for up to 20 washes. You can mix them with other Igora colours, too!

IN-SALON SERVICE 0800 526741 schwarzkopf-professional.co.uk

loves...

aveda.co.uk

Irresistable retail consumers will want to snap up, selected by SJ Corfield-Smith, editor of Layered Texture is having a major moment, and anyone with a riot of ringlets or a wonder of waves is going to get excited about Bb.Curl from Bumble and bumble.

Applause please for the Anti-Humidity Gel-Oil, which holds like a gel but nourishes and shines like an oil.

This line-up is the curly girl’s new BFF.

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balmainhair.com

bumbleandbumble.co.uk

Incredible moisture, shine and a protective shield, 7Seconds Masque from Unite equals healthy hair.

layeredonline.com

moroccanoil.com

RRP £49.95

0800 781 0936

RRP FROM £20.50

joicoeurope.com

RRP £15.85 CUSTOMERSERVICES@ JOYLTD.CO.UK

With a S/S16 campaign that includes Noémie Lenoir and Devon Windsor, Balmain Paris Hair Couture has reinvented the classics, such as this signature Balmain Ponytail.

0808 281 0234

RRP FROM £15.50 0845 071 2326

For a fresh refresh with no chalky finish and a bit of oomph, you need to meet Moroccanoil Dry Shampoo, in both light and dark tones.

RRP £22.50 07577 637267 originalmineral.com

RRP FROM £16 0870 034 2380

Banish the brass and refresh the red with Color Infuse shampoos and conditioners from Joico – there’s copper, red, brown and blue (for blondes) to choose from.

Forget Pilates, if clients want pliable they need C-Paste from O&M, with coconut oil for texture, hydration, hold and shine.

There’ll be a retail riot for the tantalising tropical hues of the limited edition ghd azores – we’ve nabbed one in serene pearl!

RRP FROM £130 0845 330 1133 ghdhair.com

RRP £35

0845 034 0770

unitehair.co.uk

The ultimate primer for longlasting, frizz-free voluminous hair, turn to showstopper Extreme Volume Mega Styling Foam from Osmo.

RRP £10.50 0141 812 5000 osmo.uk.com

CREATIVE HEAD

21/03/2016 12:41

#CHedit

STOCK OPTIONS OUR PICK OF THE LAUNCHES TO STACK ON SHELVES, ADD TO MENUS AND SHARE WITH YOUR STYLISTS

LAUNCH OF THE MONTH

THAT ORANGE and peach packaging has won space on millions of bathroom shelves over the years, and for good reason – Kérastase Nutritive is an iconic range adored by beauty insiders for its ability to satisfy incredibly thirsty, dried-out hair. Now, it’s been upgraded with a new look, has a famous face in Mad Men’s January Jones and includes a new in-salon service – Protocole Immunité Sécheresse. There are three options that can be tailored to each client, depending how dry their hair is. Nourishment has never looked better!

RRP FROM £17.90 0845 600 0122 kerastase.co.uk

IT’S ALL ABOUT... OILS

CREATIVE HEAD

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Turn to the dark side with Dark Oil from Sebastian Professional – it disappears in seconds and leaves hair twice as smooth for up to 48 hours, thanks to its DiffusX technology.

With the Oil Reflections range from Wella Professionals, you can deliver instantly luminous hair to clients that’s up to threetimes smoother. We love the Luminous Reboost Mask.

RRP £30.40 01202 595700

RRP FROM £13.49 01202 595700

sebastianprofessional.com

wella.co.uk

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#CHedit

R I S I N G S TA R

WHY DID YOU WANT TO BE A HAIRDRESSER? I’ve always been creative and enjoy everything from art to dancing, and I also love working with people. It’s the perfect platform to express myself creatively while making people feel amazing about themselves. It’s the best job in the world!

RACHEL WHITE

AGE: 25 SALON: AKA PROFESSIONAL HAIRDRESSING, BRISTOL WHAT HAVE BEEN YOUR HIGHLIGHTS SO FAR? Being one of the L’Oréal Young Colourist Award winners last year and joining the Colour Academy.

It was even more special as it was the 60th anniversary of the competition. I loved meeting my idols, Trevor Sorbie and Sophia Hilton, which just topped the whole night off for me!

This whole year working with the brand has been amazing, working with such talented educators, sharing their knowledge and widening my hairdressing horizons. I feel very lucky.

WHAT WOULD BE YOUR DREAM HAIRDRESSING GIG? To style models for London Fashion Week – it would be amazing to be part of such a creative event that’s such high energy.

WHERE DO YOU SEE YOURSELF IN 10 YEARS? I’m working towards a place on the L’Oréal Professionnel ID Artist programme and in the future I aim to be an educator for the brand. I believe strongly that education is the key to success. I also aspire to be apart of the 20:20 Colour Collective one day.

DO YOU KNOW the next rising star?

If you’d like them to be featured, tweet us at @creativeheadmag now!

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CREATIVE HEAD

16/03/2016 13:42

Your clients can wear our hair extensions with confidence.

Discover the range of professional services & techniques stylists can deliver.

High Quality Remy Hair

9 Month Guarantee

Invisible Technology

Fast Application

“

Ever wonder how celebs look perfect in every pic from every angle? Look no further! Here is my best kept secret!

Jen Atkin

”

Take the first step to increasing your salon’s profit today: Web: www.beautyworks.co.uk Email: trade@beautyworks.co.uk New Business: 0161 485 3602

Enhancing. Creating. Inspiring Beauty

Works

#CHedit

Inside story NICOLA SMYTH AWARD WINNING HAIR, WARWICK THINK URBAN LOFT, a touch of NYC, a splash of pop colour and some mood lighting, and you’ll have the vibe of Nicola Smyth Award Winning Hair’s second salon, freshly unveiled in Warwick. There’s a warm welcome for all through the doors at the idigbo wood reception desk, a statement timber that runs throughout the salon. The centerpiece backwash room, encased by loft-style window panels, is perfect for a relaxing treatment. Far afield visuals from the built-in plasma screen at the backwash area is a lovely touch, as is the luxurious square quilted Pietranera Bolero Optima seating from LSE. The decor looks fabulously modern, plush and tantalizingly comfy, with Framemaker UK and Buster + Punch providing other key pieces.

Oh, and you’ll find an iconic SMEG fridge stacked with champagne for clients to sip while reclining on the chesterfield in the waiting area.

HOT BUYS

now open

GOOD ENOUGH FOR TWO Fresh from Takara Belmont’s Themis collection and designed and crafted in Greece, Alvis Dio is a twoseater styling station with a backlit mirror, central storage cabinet, two dryer holders and four power outlets.

Price: £1,860 020 7515 0333 takarahairdressing.co.uk

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KH HAIR LEICESTER

One of KH Hair’s signature salons has moved just a couple of doors down the street but is now bigger and better than ever.

CREATIVE HEAD

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THE BUSINESS EDIT FROM INSIDE

THE SALON

WILL EAGLES CREAM HAIR I read what Marian Keyes had to say and certainly agreed with her on a few issues, such as feeling let down by stylists and bad customer service in the past. But as far as ritual humiliation goes, we are certainly not here to do that! I think hairdressers are the fourth emergency service to women and once you’ve built trust and strong bonds with clients, they are with you for a lifetime! Clients rely on our truth, knowledge, expertise and our ability to make them look and feel sensational. There’s always a struggle to keep clients away from delving into the world of home hair colour but instilling the right education and confidence into clients from day one is extremely effective. It’s the only way clients treat you as a style influence, colour guru, product educator and confidant!

E V A H Y LL EA R S ER S ES R D IR A H O D THE TRUST OF THE PUBLIC? IPSOS MORI reported that hairdressers are one of the most trusted professions in Britain, with 69 per cent of people saying they would trust their hairdresser to tell them the truth.

Yet chick-lit author Marian Keyes has launched a scathing attack on hairdressers, calling them “humiliating” in her latest book, Making It Up As I Go Along. “The idea is that they break you, break your spirit entirely, and when they’ve reduced you to a nothing with no sense of self, with no voice of your own, they will rebuild you in their image,” she writes. “You will do exactly what they tell you and use the products that they sell you, and perhaps buy a hairdryer and maybe even a house from them.” Is this an unusual take, or do hairdressers actually have a trust issue with many clients?

“Where has she been visiting, exactly?” asks an astounded Gavyn Edwards from Tommy’s Hair Company. “This kind of attitude makes my blood boil. And if she said to one of our stylists ‘it’s this shampoo or your tip’, as she states in her book, they would give her the product because nothing is more important than the condition of your hair!”

The client and hairdresser relationship needs to be nurtured, argues Giuseppe Vaccaro, co-founder of MOVA Hair Salons.

“Anyone can sense when someone isn’t being genuine in a relationship and, ultimately,

those relationships will see cracks,” he admits. “However, the first step to gain a client’s trust is sincerity. It’s the little details that count – greeting the client with a smile, acknowledging their presence, taking their coat with care and making sure they receive a drink while they wait.”

There is acknowledgment however that there aren’t uniform levels of service across the industry and so it’s inappropriate to “tar every hairdresser with the same brush”, says James Taylor from Barrie Stephen Hair, who continues: “I’ve had clients share really personal issues with me. Not only do we advise on hair, but we also advise on relationship and personal matters. Clients also see our opinion as neutral as we have no real emotional connection to their situation and can give them honest help and advice.”

Peter McDermott, director at Janet Maitland Hair Excellence, takes a strong stance, describing the hairdresser as “the most influential person in any community”.

“When a client visits their hairdresser, something happens to them. They feel safe, they relax,” he continues. “Their hairdresser knows what their skin is like under the makeup; they know their age and they don’t have to keep up any kind of pretence. We also know those clients have probably driven past 10 other salons to get to us and we never forget that!”

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CREATIVE HEAD

21/03/2016 12:44

QA

#BusinessEdit

LIFE LESSONS

TAKE TO TWITTER AND QUIZ YOUR HAIR HEROES!

ANDREW BARTON, CREATIVE DIRECTOR, URBAN RETREAT AT HARRODS What was the key moment for you in creating your brand?

Siobhan Jones, Headmasters @shivvvey Being the hair expert on 10 Years Younger was a significant factor in creating my own brand, and being named Creative HEAD’s Most Wanted Hair Icon helped massively, too.

What’s your favourite aspect of your job?

Marcus King, Hooker & Young @hookerandyoung Early in my career I decided I wanted the choice to work differently each day. It now feels like that is the case – I might be in the salon, at my desk or on a shoot. Much of my time is spent working with the three brands that I collaborate with – Affinage, Urban Retreat and Raccoon.

Where do you take your inspiration from?

James Duncan, Hair by JFK @hairbyjfk Inspiration comes from so many avenues. I carry a notebook with me all the time, I’m forever ripping pages from magazines and I’m always taking pictures on my phone. George Hammer, the founder of Urban Retreat, is an inspiration. In his eyes everything is possible and that’s a great energy to be part of.

Why is giving time to the adoption charity CoramBAAF important to you?

Phil Jackson, @buildyoursalon I was adopted as a child, and without adoption and my loving family, my life may have been very different. I’m running the London Marathon for the charity, so come along and wave me on! I’m also an ambassador for The Prince’s Trust and for anti-bullying charity Kidscape.

Up next: Charles Worthington, MBE! Email Amanda@alfol.co.uk or tweet @creativeheadmag

TRICKLE-DOWN EFFECT

At Mahogany Hairdressing, Russell-John Barker, business/operations director, was looking at ways to reduce his salon’s footprint, and a plumber suggested that they fit different tap heads on the backwashes. Each tap head was unscrewed and the filter inside was replaced with a more restrictive filter. “It was so simple and, at £5 each, cheap to do,” says Russell-John. And not only can Mahogany feel a little more angelic about its green credentials, it had also seen its metered water bill reduced by 25 per cent and, in turn, lower electricity bills as they’ve had to heat less water. Result!

CREATIVE HEAD

29_Question Time April.indd 1

CAROLINE SANDERSON EGO HAIR DESIGN

We are the creators of our own destiny. Years ago, when my salon business was failing, I realised no-one was coming to my rescue… I had got myself into a mess and only I could get myself out.

We should take responsibility for our own actions.

Prepare yourself to lose people around you. As you become more successful, some people are reminded that they are not doing anything with their lives and try to pull you back to the level they are at, saying you’ve ‘changed’. Don’t listen!

My lightbulb moment was discovering ‘everything is marketing and marketing is everything’.

The more you love what you do, the more successful you will be. Have you seen a highly successful who doesn’t love their work? Give love and reap the rewards.

29

21/03/2016 12:44

Is your

business

craving more customers, a more motivated team, and more profits?

3·6·5

can help you.

“Headmasters has been involved with 3·6·5 since 1984, being one of its founder members.

Today we still find the industry specific education provided by 3·6·5 to be invaluable for both our managers and franchisees.”

John Sanders, Chairman of the Headmasters Salon Group

Providing powerful, results-focused education for salon owners, managers and their teams since 1982; 3·6·5 has helped salon owners including Lee Stafford and the Headmasters salon group to run more profitable businesses.

The Salon Management Masterclass

is your introduction to 3·6·5.

Unlock the potential of your business with this industry-leading education programme.

Successful Business Coaching for Salons

www.365hair.com 0845 659 0015

THE RIGHT STUFF

IT’S NEVER EASY FINDING GREAT STAFF, BUT KEN WEST HAS A FEW TIPS TO HELP BOOST YOUR TEAM KEN WEST IS DIRECT0R OF BUSINESS EXPERTS 3•6•5

SALON OWNERS often ask me what’s the best way to find new team members? Unfortunately, there is no silver bullet.

Some advertise in their window, some in magazines, some online and some use agencies or websites; there is no one method that works for all, though I wish there was.

What I do know is that because of a shortage of candidates, salons often recruit the wrong people out of desperation.

The fact is that they will often end up wondering what they are going to do with the person they have employed. So how can you avoid the pitfalls and end up with the right people in your team?

Recruitment should be a structured process, the sort that large companies always have in place, but because we are smaller and often in need of a team member urgently, salon owners forget to follow or even to have such a process.

That process, although appearing to be time consuming and slightly formal, could save stress and time in the future.

I don’t intend to cover the legal aspects of recruitment here but I want to consider the ‘softer’ aspects we sometimes get wrong. It begins with creating a clear job description for the role. You should have one for every role within your salon, clearly defining what is expected from an employee to carry out the role. If the role has time away from home to attend courses or unsociable hours, this should also be made clear.

I am often asked what to do with team members who don’t

CREATIVE HEAD

30-31_Ken West (April).indd 1

21/03/2016 12:46

To book

your place or to discover more about how 3·6·5 could help your business, call 0845 659 0015 or visit 365hair.com

3·6·5 provides a friendly, fun and encouraging learning environment where you will spend time with other, like-minded salon owners.

want to attend courses or participate in events, but if the job description was inclusive, these questions would not arise.

The next step is the interview process. This is something that I have always struggled with because of two things – I talk too much and I don’t like uncomfortable silences.

An interview should be an 80/20 process. About 20 per cent your questions, 80 per cent their answers, and if they cannot come up with an answer, then that failure to come up with an answer is all the answer you need. Think about it – if they can’t communicate their ideas, passion and vision to you, then how are they going to communicate with your clients?

Always ask yourself this question: does the person that you are interviewing have the right attitude for the role, and also will they fit in with the culture of your salon? You can train skills but it’s much harder to change an attitude.

If you decide that the candidate is right for the role then make them an offer, but confirm it clearly in writing along with written Conditions of Employment.

The next part of a successful recruitment system is an induction process. It is so important to start people off with all the information that they need to carry out their role to the standards that you require. A day or two off the floor with the right coaches will pay dividends in the long run, setting them up for success instead of constantly having to say “that’s not the way we do it here”!

Finally, have a culture in your salon of setting clearly defined performance standards and a regular review process with ongoing training to help people to achieve their goals and the team’s goals. You won’t always get it right and sometimes it’s wiser to let people go than to keep saying “they’re getting there”, especially if neither of you know where ‘there’ is!

Over the course of a day and a half of education, our 3·6·5 coaches will focus on the three P’s within your business: people, productivity and profit.

We will share thought provoking ideas and introduce new systems enabling you to look at your business from a fresh and positive perspective.

Join us at a Salon Management Masterclass to discover: • How to understand when it is safe to raise your prices • How to increase your profitability • How to understand what truly motivates your team • How to develop your management mindset • How discounting could destroy your profits • How to create the perfect team culture.

Prices start at just £199+VAT per person.

PLEASE GIVE KEN FEEDBACK Email him directly on KenW@365Hair.com

Successful Business Coaching for Salons

www.365hair.com 0845 659 0015 CREATIVE HEAD

30-31_Ken West (April).indd 2

17/03/2016 15:23

#BusinessEdit

LIVING WAGE ‘WILL FORCE UP PRICES’ SALONS WILL NEED to rethink their pricing strategies – both the prices they charge clients and how this premium is communicated to clients – if they’re going to cope with the arrival of the National Living Wage from this month, a leading salon owner and trainer has warned.

Richard Wallace runs Richard Wallace Hair in Solihull and, with salon owner Chris Amos, also runs training consultancy Winning Ways.

He argued it is not just the direct cost of the wage for over-25s but the additional costs of pensions auto-enrolment, rising business rates and rents, and extra wage costs being passed on by suppliers.

Salons will also then need to look at how they can pass on some of this to clients. “The wage is going to force us to examine what our services are ‘worth’,” Richard said.

SALONS DIVIDED OVER MERITS OF UNIFORMS A POLL OF 330 NHF member salons has shown the industry to be surprisingly divided over the pros and cons of staff wearing uniforms.

Opinion was split between those who felt uniforms gave a salon team a more professional look, and those who felt that, in a creative industry, forcing everyone to have a ‘uniform’ look risked stifling selfexpression and individuality.

Nearly a third (32 per cent) said everyone in their salon had to wear the same clothes in the same style. Slightly more (39 per cent) left it up to team members to choose, but only as long as this fitted in with a general salon dress code (often black).

A significant minority, 20 per cent, came down hard into the ‘anti’ camp, allowing employees to wear whatever they liked.

BUSINESSES ‘UNCLEAR’ ABOUT AUTO-ENROLMENT DUTIES NEARLY HALF OF business owners without a workplace pension scheme say they are still unclear about their new responsibilities under pensions autoenrolment, while 25 per cent are worried about whether they will be able to cope, research has shown.

The study by the Federation of Small Businesses has echoed NHF research that has suggested nearly a fifth of salon owner members remain unclear about when they need to begin offering still don’t know this, a pension to their 1 Find out your staging date. If you of urgency. er matt a as out it you need to find employees, let ulator.gov.uk nsreg ensio thep Visit alone how to do it. of the process and The government, 2 Nominate someone to take charge . lator meanwhile, has tell The Pensions Regu estimated that more k your staff 3 Assess who you need to enrol. Chec to be enrolled ility than half a million eligib and ings earn , ages, birthdays is reflected this sure small and micro in a pension scheme, and make are. softw oll payr your accurately in businesses will need to begin offering ibutions will be.

4 Work out what your, and their, contr will be 1 per cent until n ibutio pensions during this contr oyer empl the ntly Curre following year and year. The NHF has 30 September 2017, 2 per cent for the that. r afte year the for cent 3 per argued salons need to ils of the NHF’s fulfil seven key points 5 Choose your pension scheme. Deta .uk. (see opposite). scheme can be found at nhfpensions.co The NHF is also unicate what’s 6 Tell your staff. You need to comm running a series of olment applies to -enr auto how , happening to your team “Are you prepared n. chose e you’v me sche what and them for pensions autostaging date. At enrolment?” business 7 Begin enrolling your staff at your submit a and in this point you’ll also need to fill events around the ions Regulator.

Pens The to e lianc Comp of Declaration country. More details on This is a legal requirement. these can be found at nhf.info/events.

Apprentice NICs exemption comes in SALONS ARE BEING reminded that from this month they may no longer need to pay National Insurance contributions (NICs) for employing an apprentice, as long as the trainee is following an approved apprenticeship training and assessment framework.

From 6 April any business employing an apprentice may not need to pay employer Class 1 National Insurance contributions on earnings below £827 a week, or the equivalent of £43,000 a year, the government has said.

To qualify for this exemption, the apprentice must be under the age of 25, and following an approved government apprenticeship framework. There are different frameworks for England, Wales, Scotland and Northern Ireland, but the NHF has pointed out that if salons are using its standard apprenticeship agreements they will automatically be following one of these frameworks already.

To find out more information and how to join the NHF, call 01234 831965 or visit nhf.info 32

32_NHF NEW april.indd 1

CREATIVE HEAD

17/03/2016 15:26

CR EATIV E HE AD AD VE RT OR IAL

This time

next

year…

…you could be running your own salon! If you fancy operating a successful business with a great support network, then become a Rush franchisee today

Creative HEAD: How have you found

BEING YOUR OWN BOSS is a wonderful feeling, but it can be a little daunting, which is why joining leading British brand Rush as a franchisee is the way to go. You get all the support and training you need to open your salon, with the confidence of knowing you have an extensive support network behind you.

In the past 18 months, Rush has opened almost 20 salons nationwide. The brand’s first salon in the north of England, Rush Liverpool, was opened by franchisee Natalia Valenza in September last year...

the first few months in your new salon?

Natalia Valenza: It has gone extremely well. Starting a new business in a new area is always a challenge, because customers in the Liverpool area are less familiar with the brand than those in London. However, in the past few months the salon has become more and more popular, and we are building up a loyal clientele who give us great feedback.

CH: How has Rush supported you?

NV: The brand has supported me 100 per cent of the way. When I first opened the salon the Rush Artistic Team came up to Liverpool for a week and trained my whole team, from how to serve the client to technical aspects such as cutting and colouring.

There is no way I would have been able to do this on my own.

CH: What’s your favourite thing about being a franchisee?

NV: I absolutely love all of it. The hours can be long, but it’s completely worth it and so rewarding. I class myself as a professional person and everything I do is to a high standard. This salon is everything that I’ve worked for and it is definitely paying off.

CH: What plans do you have for the future?

NV: If things go well in the next four to five years, I would like to open a few more salons. What I would really like to do is open a hair and beauty salon, as beauty is massive here in Liverpool and there’s a high demand for top-quality treatments. When I spoke with the Rush chairman about expanding, he was supportive of my goals.

Take the next step in your career with Rush. Call 0203 627 6627 or visit careers.rush.co.uk/franchise CREATIVE HEAD

033_Rush.indd 1

33

17/03/2016 15:13

FREE SUBSCRIBE TO CREATIVE HEAD AND RECEIVE...

£77

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*For full terms and conditions, visit creativeheadmag.com. All product prices stated are RRP

YOU’LL ENJOY...

17/03/2016 12:36

HELLO FROM PARADISE #ghdAzores #SunSeaghd #WhereIGoTheyGo

Summer just got fabulous. Introducing the limited edition ghd azores collection – three stylers in limited edition pearlescent shades, each with a gorgeous heat-resistant bag. Your clients can choose from serene pearl, atlantic jade or marine allure, all of which can be used to create summer hair trends including beach waves, bouncy curls or ghd’s signature straight look.

For more information, contact your ghd account manager or call 0845 330 1133.

0817_UK_ghd Azores_SP_RHP_Creative Head_220x285.indd 1

29/02/2016 13:27

VE RT OR IAL CR EATIV E HE AD AD

MAKE WAVES

The ghd azores collection is a beach lover’s dream this summer, so give your clients a little salon-based workshop on what they can do with their tropical tools

The vibe

Instant glamour with deep, shimmering waves

What they’ll need ghd serene pearl platinum styler

Step one

Using the arch of your eyebrow as a guide, create a side parting

Step two

Place each section of hair between the plates and rotate away from the face, gliding through to the ends while continually rotating the styler. Repeat throughout, always turning the styler in the same direction

Step three

Allow hair to cool and lightly mist your paddle brush with ghd final fix hairspray. Brush hair from the top, with your hand underneath to support the brush and create a deep-set wave

Your client’s holiday to-do list!

1. Use ghd advanced split end therapy before going on holiday to keep hair healthy 2. Use a heat protect spray to add moisture to hair

3. Keep a hat handy to protect hair from UV rays, which cause dryness and split ends

4. Apply ghd straight and tame cream, then twist and pin into a simple bun for an effortless beach look 5. Spritz damp hair with ghd curl hold spray and WANT TO SEE more beach-ready looks? Visit creativeheadmag.com for the step-by-steps!

braid. When the sun’s setting, go over the braids with your ghd styler, untie and rake your fingers through for the perfect night finish

GRAB A PASSPORT TO PARADISE IN YOUR SALON WITH THE GHD AZORES COLLECTION – CONTACT YOUR GHD ACCOUNT MANAGER OR CALL 0845 330 1133

GHD insert2.indd 2

16/03/2016 16:19

CAN WE TEMPT YOU?

IT’S GOOD TO WANT MORE FROM LIFE. DOWNLOAD THE FREE CREATIVE HEAD IPHONE APP NOW AND YOU’LL GET EXCLUSIVE CONTENT, VIDEOS, COMPETITIONS AND MORE

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N I W

RE ALLUITED E N I M R LI A MA THE RES WINER FROMHD AZO , ST YL ITION GECTION0!

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VISIT CREATIVEHEAD.COM/IPAD AND FILL IN THE FORM TO DOWNLOAD FOR FREE! 35_Iphone April.indd 1

17/03/2016 12:34

styling decoded

Made To C RE ATE

Marcus King

Kevin Kahan

In the second part of our Styling Decoded series exclusively in Creative HEAD, we take a look at the rest of the incredible new hero products in the Schwarzkopf Professional OSiS+ relaunch.

Philip Bell

Cool, playful, edgy, tough and trendy: OSiS+, the first look-based styling range

by Schwarzkopf Professional is made to create!

Relaunching with a brand new design and eight new hero products, the range offers an innovative portfolio to prepare, create and round up demanded looks. With different categories in Style, Texture and Finish, let your creativity run wild with endless styling possibilities!

Stand out from the crowd by creating individual hairstyles with new breakthrough formulas, get inspired with fascinating playful consistencies and live your talent with the most inspiring and creative styling brand in the hairdressing industry.

Andy Smith

Here our ambassadors talk us through their favourite OSiS+ hero products.

Current Men’s Hairdresser of the Year, MARCUS KING is Creative Director for luxury salon group Hooker & Young in the North East. Having previously won North Eastern Hairdresser of the Year at the British Hairdressing Awards, Marcus is just as at home on stage as he is in the salon.

ANDY SMITH is Creative Director of Real Hair in London’s Chelsea, tending the tresses of the jet set clientele and leading the team at the salon. Paying meticulous attention to shape and structure of the haircut, Andy has appeared on stage numerous times for Schwarzkopf Professional, and knows the brand inside out!

Three times Northern Irish Hairdresser of the Year winner KEVIN KAHAN is the driving force behind his team of talented stylists and colourists at his salon in Bangor. His passion for the arts is reflected in his striking collections, while his headstrong vision and passion for the leftfield has enabled him to push boundaries, both in hairdressing and business.

PHILIP BELL is co-founder of Ishoka in Aberdeen, leading the salon’s creative team to its many wins. Philip himself has won Scottish Hairdresser of the Year three times and his passion for education ensures his stage work is as creative as it is informative.

TA M E W I L D “An all-in-one frizz-taming cream, Tame Wild protects hair from heat up to 220° and creates a silky-smooth hair surface, taming even the most rebellious hair with an anti-frizz, anti-humidity effect that lasts up to seven days.”

Philip Bell

P L AY T O U G H

M I G H T Y M AT T E

Come and see our ambassadors at Styling Decoded Live in June! This exciting catwalk event will feature some of the hottest looks from the new Schwarzkopf Professional Essential Looks collection, and introduce you to the World of Styling, showcasing the brand new OSiS+ products. For more information contact 0800 526741 or email skp.eliteclub@henkel.com

“A mattifying wax-fluid that gives a roughed-up matte look to hair with great separation and texture.”

Marcus King

DAMPED “This liquid pomade is perfect for creating ontrend wet or semi-damp looks, adding texture, grip and natural shine for true styling control.”

Kevin Kahan

“This ultra-strong waterproof gel gives all the hold, definition and shine you could wish for, plus it’s easy to work with and non-sticky too.”

Andy Smith

Dylan Brittain

Scene

And the winners are…

Kevin Kahan

INSPIRE LIVE GRAND WINNERS Megan Tyma and Lauren Taylor, Hair By Kirby Blythe

Marcus King

Charlie Taylor

Philip Bell

THE HOTTEST EVENTS EVERY MONTH – GET YOURSELF SCENE!

MOST CREATIVE COLOUR Cat Hood and Lewis Scrimgeour, Charlie Taylor Hair & Beauty BEST PRESENTATION Jade Miles and Susan McFadden, KJM Salons

THE ELITE

SCHWARZKOPF PROFESSIONAL’S Gala Weekend was stuffed to the gills as more than 300 hairdressers from the brand’s Elite accounts were wowed with the launch of Essential Looks, the unveiling of the new ColorWorx and OSiS+ ranges and the grand final of Inspire Live! An impressive line-up of hairdressing talent took to the stage at The Belfry in Sutton Coldfield, with head of education Stephen McDowell, to showcase Essential Looks, OSiS+ and ColorWorx in full force. Marcus King, Charlie Taylor, Andy Smith, Kevin Kahan, Suzie McGill, Dylan Brittain and Philip Bell thrilled with their takes on the trends. Then 15 teams from across the UK battled for the Inspire Live titles. Business concluded, it was time to party at the Bel Air nightclub…

38

38-42_Scene April 2.indd 1

Andy Smith

Meet

Suzie McGill

ONES TO WATCH James Taylor and Evie Hepworth, Barrie Stephen Hair

CREATIVE HEAD

17/03/2016 15:27

Kim Rance

Sam McKnight

Opposites Main pictures courtesy of Balmain Paris Hair Couture

ATTRACT

CREATIVE HEAD

38-42_Scene April 2.indd 2

SAM MCKNIGHT pulled off a PR coup at the Balmain A/W16 show during Paris Fashion Week, sending top supermodels onto the catwalk at Hôtel Potocki with hair colours radically different to their signature styles. The looks, which included Gigi Hadid as a chestnut brunette and Kendall Jenner as a platinum blonde, were created using custommade Balmain Paris Hair Couture wigs. Sam’s styles caused a social media sensation, with the backstage story (propelled by the bevy of supermodels and It Girls snapping selfies on their phones) eclipsing even the arrival of Kanye West and his mother-in-law Kris Jenner on the front row. The show featured an epic line-up of models, including Karlie Kloss, Jourdan Dunn, Lily Donaldson, Alessandra Ambrosio and Rosie Huntington-Whiteley. Sam explains: “Designer Olivier Rousteing wanted to transform the girls with hair colour, so we did Kendall, Karlie and Alessandra as blondes, and Gigi, Lily and Rosie in their opposite colours. We spent 10 hours prepping and cutting wigs!” Creative HEAD was invited backstage by Balmain Paris Hair Couture and was thrilled to spot 2015 It Girl Kim Rance on Sam’s team. Way to go!

39

16/03/2016 14:02

Darren Ambrose

Altin Ismaili Dan Spiller

INTIMATE

TEAMS FROM Sanrizz, Marc Antoni and D&J Ambrose were on hand to inspire and excite as Wella Professionals kicked off its 2016 TrendVision Awards with Insight events across the UK. The mission? To give audiences the opportunity for an up-close and personal with top industry icons as well as gaining the inside track on the new True Colour Service and tips on how to get the best from a TrendVision Award entry. On hand were 2016 UK Gold Color and international Platinum winner Craig Clark from HOB Salons, and UK Gold Young Talent winner Shabaz Hussain from HOB Salons, and the pair shared invaluable advice on how to be a winner. The next step? Creative HEAD editor Amanda Nottage will be part of the judging panel for the Photographic entries to help decide the Regional Finalists – good luck!

40

38-42_Scene April 2.indd 3

Leonardo Rizzo

insights CREATIVE HEAD

16/03/2016 14:02

WHY YOU SHOULD BECOME

BECOME A MEMBER IN 2016 MAKE SURE YOUR BUSINESS IS WATERTIGHT • Free employment law advice around the clock • Free employment contracts, apprenticeship and chair renting agreements • NHF pension scheme

HELP YOU GROW YOUR BUSINESS • Business training courses • Free business advice guides • Competitions and demonstrations

GET YOUR VOICE HEARD • Campaigning - we fight for you on key issues that affect our industry

SAVE YOU TIME AND MONEY • We are your one stop shop for your businesses needs • Discounts on salon insurance and music licences plus many more To find out why it pays to join the NHF Call us on: 01234 831965 or email us: enquiries@nhf.info

www.nhf.info/why

Jamie and Sally Brooks

OUR FRIENDS

electric

IT WAS SOMETHING a little out of the ordinary… hosted at London’s Electrowerkz nightclub, the L’Oréal Professionnel Education Team presented Brooks & Brooks Unveiled, a super-cool evening that illustrated the exciting young talent in the Brooks & Brooks Artistic Team, as well as celebrating the renowned styling prowess of Sally and Jamie Brooks. Housed in an immersive creative space, the event offered the chance for the team to bring to life its forward-thinking hair concepts in a thrilling show in front of spellbound attendees that included Lee Stafford and Trevor Sorbie’s John Spanton. From multi-coloured wefts to intricate spinal stylings delivered alongside paintboxplayful make-up and a perfect wardrobe, everyone in the audience was left suitably inspired. Bravo, Brooks & Brooks!

42

38-42_Scene April 2.indd 4

CREATIVE HEAD

21/03/2016 12:47

CR EATIV E HE AD AD VE RT OR IAL

TRANSFORM YOUR BUSINESS INCREASE PROFITS, GAIN A LOYAL CLIENT FOLLOWING AND INSPIRE YOUR STYLISTS WITH BEAUTY WORKS EXTENSIONS

EXTENSIONS ARE THE NEW HIGHLIGHTS – anyone who’s anyone is getting them, becoming the new normal for clients keen to get the hair they want, when they want. And now, hairstylist to stars such as the Kardashian sisters, Chrissy Tiegan and Katy Perry to name but a few, Jen Atkin has designed a unique collection of hair extensions for Beauty Works.

So, whether your client wants fabulous volume or a whole new look, Beauty Works has the extensions for them.

BEAUTY WORKS INVISI-CLIPS

Perfect for instant application, the Invisi-Clip clip-in hair extensions blend seamlessly into the hair in seconds. Each silk-structured weft is feather-light, making the clip-in super comfortable to wear.

BEAUTY WORKS HAIR ENHANCER

These will boost your retail sales in no time as they’re easy to apply and offer a quick fix for clients looking to enhance their natural hair or add volume.

BEAUTY WORKS INVISI-WEFT

Offer your clients a whole new look in just one hour with this quick and affordable application method. Wefts give a durable fitting without glue or heat and with the added benefit of being able to be reused and repositioned multiple times.

BEAUTY WORKS INVISI-TAPE

These super-fast extensions are the latest in hair extension technology for salons and clients on the go. You can add extensions in minutes, enabling you to create full fringes, layers and even a full head of extensions in less than an hour. You should re-apply Invisi-Tape every four to six weeks.

CREATIVE HEAD

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Take the frist step towards increasing your salon profit with Beauty Works.

Visit beautyworksonline.com/wholesale-trade or email trade@beautyworks.co.uk

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I W M …

E M I T S ’ IT

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6 1 T I W CREATIVE HEAD’S MOST WANTED AND THE IT LIST AWARDS ARE BACK AND OPEN FOR ENTRIES

@creativeheadmag #MWIT16 36_41_CHUK_MW Promo_GW8.indd 2

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6 1 20 IT’S NEARLY TIME…

D E N R A E YOUR ?

S E P I STR R U O Y GET !

Y H P TRO

LDS R O W N IO S S E S D N A LON A S E H T H T O B G IN E C ID A S G N O EMBR L A S L IL K S E ATIV E R C D G E T IN T N A A R W B E T L S E O C M D S ’ AN D A HE E IV T A E R C , E C N E L L E C .

S IE R T BUSINESS EX N E R O F N E P DO N A K C A B E R A S D R A AW O! G S ’ T E L ?

Y D A E R U O ARE Y g #MWIT16 a m d a e h e v ti a e @cr

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INDIVIDUAL AWARDS

NEW

MALE GROOMING SPECIALIST For a salon or session hairdresser demonstrating standout work in men’s hair Category sponsor

TEAM AWARDS

AWARD FOR INNOVATION

Rewarding an original hairdressing initiative that has proved successful, either for a salon business or for the industry at large

BEST SALON TEAM For teamwork at its best Category sponsor

Category sponsor

BEST SALON EXPERIENCE

COLOUR EXPERT

CREATIVE TALENT

For a colour director or senior colourist with exceptional technical skill and ability

For a creative director or senior stylist with exceptional artistic skill and ability

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For a salon that delivers top customer service Category sponsor

BEST LOCAL SALON For a salon that best serves its local community

BUSINESS THINKER

SESSION STYLIST

For a salon owner or director who has built an outstanding salon business

For the most exciting hairdresser working in fashion BY NOMINATION ONLY

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BEST NEW SALON For a new or revamped salon that turns heads

HAIR TREND

For the best on-trend image of the year Category sponsor

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For the most inspirational hairdresser of 2016 BY NOMINATION ONLY Category sponsor

D COMPETITION CLOSES Monday 16 May 2016 DOWNLOAD ENTRY FORMS creativeheadmag.com/mostwanted TALK TO US 01434 610940

PLUS! New for 2016 – two categories for Irish salons to enter!

Details at creativeheadmag.com

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R A ST

R E K A M O WIN T N O I T I T E P M E CO IT’S BACK – TRHY STARS ON THE ASCENT FOR INDUST

ag #MWIT16 m d a e h e v ti a e r @c

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FOR HAIRDRESSERS AGED 30 OR UNDER THE RISING STAR

FOR A YOUNG SALON ASSISTANT WHO’S ENTHUSIASTIC, HARD WORKING AND FAST IMPROVING – A NEW TEAM STAR! TO BE NOMINATED BY THE SALON OWNER OR MANAGER

THE FASHIONISTA FOR A YOUNG HAIRDRESSER WHO’S MAKING THEIR MARK IN THE WORLD OF FASHION

THE ENTREPRENEUR FOR A YOUNG SALON OWNER WHO HAS CREATED AN EXCITING AND SUCCESSFUL BUSINESS

THE VISIONARY FOR A YOUNG STYLIST OR TECHNICIAN WHO IS PUSHING CREATIVE BOUNDARIES

THE IT GIRL AND THE IT GUY

TWO TROPHIES – ONE FOR A FEMALE WINNER, ONE FOR A MALE WINNER – EACH AWARDED TO A YOUNG HAIR PROFESSIONAL EXCELLING IN ALL AREAS OF THEIR CRAFT AND DESTINED FOR GREATNESS

COMPETITION CLOSES Monday 23 May 2016 DOWNLOAD ENTRY FORMS creativeheadmag.com/theitlist TALK TO US 01434 610940

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IN ASSOCIATION WITH

JOIN PAUL WINDLE AND NEIL MOODIE FOR A DAY OF CREATIVE CUTS, COLOUR AND CONCEPTUAL EDITORIAL, AND EXPLORE THE WINDLE & MOODIE PRODUCT LINE

CALLING ALL SALON O

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CR EATIV E HE AD AD VE RT OR IAL

MONDAY 18 APRIL 2016

11AM TO 5PM COVENT GARDEN, LONDON

N OWNERS & MANAGERS! TICKETS ARE LIMITED, AND A £25 NONREFUNDABLE BOOKING CHARGE APPLIES. EMAIL TALINE@ WINDLEANDMOODIE. COM TO RESERVE YOUR PLACE

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WILL YOU BE THERE? MAKE SURE YOU’VE GOT A TICKET TO THE WELLA PROFESSIONALS’ TRENDVISION AWARD REGIONAL HEATS – MISS IT AND MISS OUT! THE WELLA PROFESSIONALS TrendVision Award is gathering momentum as we begin the countdown to the Regional Heats. The judges are about to choose the best from the Photographic entries and these winners will go on to vie for their spot at the UK & Ireland Final at one of four Regional Heats.

Who will go on to the UK & Ireland Final? Only one way to find out – get a ticket to your nearest Regional Heat now. Whether you’re looking to motivate your team to enter next year’s TrendVision Award or are simply looking for an inspiring and enjoyable night out, the Regional Heats is coming to a town near you so make sure you’re there.

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CR EATIV E HE AD AD VE RT OR IAL

THE REGIONAL HEATS

Want to be the first to find out who makes it through to the TrendVision Award UK & Ireland Final? Then you need to book your ticket to the TrendVision Regional Heats! Not only will you get a first-hand look at each of the competitors (something no amount of Twitter stalking can do), but you’ll also discover the latest brand innovations and enjoy inspirational shows from top industry icons, including:

Paul Adamczuk and Danny Dowie from Cheynes Hairdressing present their latest collection. See a fusion of creative talents led by Jon Wilsdon from Toni&Guy, featuring: Luke Benson of D&J Ambrose; Amelia Evans of HOB Salons, Pete Burkill from HOB Academy and Altin Ismaili of Marc Antoni. Also, Bruce Masefield and Edward Darley will showcase Kidhood, the latest collection from Sassoon Academy.

WHEN AND WHERE SCOTLAND & NORTH EAST Tuesday 10 May, Corn Exchange, Edinburgh NORTH Wednesday 11 May, Hilton Deansgate, Manchester

TICKETS ON SALE NOW!

128 or Call 0845 601 8 ts.im@ email wellaeven re pg.com for mo information

MIDLANDS Tuesday 17 May, EMCC, Nottingham SOUTH Wednesday 18 May, Sofitel, London Heathrow

TICKET PRICES H INC VAT

ONE TO FOUR TICKETS: £40 EAC VAT FIVE OR MORE TICKETS: £35 EACH INC

To find out more about Wella Professionals TrendVision Award, visit wella.co.uk/trendvision.

For the latest TrendVision Award news, become a fan of ‘Wella UK’ on Facebook or follow @wellapro #tva on Twitter CREATIVE HEAD

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I knew I wanted to work for Trevor as soon as I met him.

I was inspired by his passion for hair, innovative thinking, creativity and work eth ic. Working for Trevor has influenced me creatively; I work to bring new hair ideas to life through ses sion work, photograph y, film and art collaborations. I’ve gro wn with the company from being a stylist on the salon floo r to artistic director an d head of the award-winning Art Tea m.”

Johanna Cree Brown, artistic director

John Spanton, technical education director

salon and launching his After working in Trevor’s Brighton I now work from the third salon in Manchester in 2008, technical education flagship salon in Covent Garden as technical education for the director. This means I oversee all academy in Shanghai. company worldwide, including our travel the world teaching My work with Trevor allows me to t we do’.” other hairdressers how we ‘do wha

FOLLOW THEIR DISCOVER WHERE A CAREER AT TREVOR SORBIE HAS TAKEN THESE HAIRDRESSERS

It’s really important for me to have the freedom to explore new techniques and ideas, and Trevor Sorbie has allowed me to do this. I’ve showcased my work in shows and seminars across Europe, as well as working with our up-and-coming hairdressers to launch Art Team Part Deux.”

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Mai Ha, artistic director, Manchester

I’ve been with the company since 2008. Trevor and the team have encouraged me from the start to push myself artistically. As part of the Art Team, I’m able to showcase my work through imagery and taking part in shows and seminars.”

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I love working on the salon floor, but I’ve always had an interest in management. Trevor Petros Mairoudhiou, Sorbie has nurtured salon service manager, this interest and Covent Garden now I’m one of the youngest members on the Covent . I’ve also had support Garden salon’s management team sing awards, head up dres hair to enter (and win!) multiple ortunities.” opp s pres shoots and accept multiple

Juan Luis Gosp, senior top stylist, Covent Garden

JOURNEY Adam Szabo, top stylist, Covent Garden

Joining Trevor Sorbie has been great for my career. I was a successful hairdresser in Hungary when I decided to move to London and explore new opportunities.

Working at Trevor Sorbie Covent Garden and with the Art Team has allowed me to enjoy editorial opportunities, such as working for titles such as Vogue, Time and Dazed and Confused, as well as looking after my clients in the salon.”

I joined Trevor Sorbie when I decided I wanted a career change and there was only one company I wanted to work for.

From the start I’ve loved cutting hair and was fast-tracked through the assistant programme after impressing Trevor with my work. My focus has always been my clients and providing a fantastic service, which has led to an extremely busy column and being promoted.”

Bree Davie, salon director, Hampstead

I relocated from Australia to London with the sole goal of meeting and working for Trevor Sorbie, so I was thrilled to become a member of his Covent Garden team and later the Art Team. From there I went on to become manager of the flagship salon, before going on to co-own the Hampstead salo n with Trevor.”

Discover where a career with Trevor Sorbie can take you today. Call salon development director Sue Haydon on 07740 909860 or email suehaydon@trevorsorbie.com CREATIVE HEAD

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HAIR ICON

LIFE OF AN

ICON

THE 2015 MOST WANTED HAIR ICON HAS COME A LONG WAY FROM SATURDAYS IN A SOMERSET SALON AGED 13 – NOW ADAM REED HAS HIS OWN SALON GROUP AND PRODUCT LINE WITH BUSINESS PARTNER PAUL PERCIVAL, NOT TO MENTION A STAR-STUDDED CLIENT LIST AND DOZENS OF FASHION WEEK SHOWS TO LEAD. WE TALK PRODUCTS, CELEBRITIES AND WHY IT’S IMPORTANT TO STAY IN THE SALON CREATIVE HEAD: You’ve been involved with hair for three decades – and you always seem to be in fifth gear!

ADAM REED: “We work so hard and a lot of hairdressers slow down at my age, but I don’t want to. I’m 43 and I never want to retire. I love the buzz of Fashion Week and shoots and I still pinch myself that I get to travel the world and meet incredible people and make incredible imagery. But I don’t see the need to go to every event, I want to keep a work/life balance. Going to a party doesn’t pay the bills. To run a business you have to put that time in. I hear of so many hairdressers reaching a certain point in their life and just burning out so I do try to keep Percy & Reed separate from my home life.”

CH: What’s it like working with Paul?

AR: “There are marriages that don’t go through what we have gone through! As with any relationship we get annoyed with each other, but we have massive respect for each other and we laugh a lot.”

CH: And having your own range must be a dream come true?

AR: “The Percy & Reed product line is the bane of my life!

I love it and I’m obsessed with products but there were so many things I felt were missing in hairdressing, so we started our range in 2012. I still love developing products and design – it has a quirky look and is quite under-styled, it represents us. Having a brand can be distracting but I’m proud of those products.”

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CH: It has made you a star on QVC, too!

AR: “You can go mainstream and into Boots, but we didn’t want to do that. We wanted to educate and QVC gave us that platform. It’s also great for getting your name out there. The channel has thousands of viewers and it’s a great driver for M&S and John Lewis so it’s very strategic for us. The only thing is I hate being on TV. It’s live but not to an audience so I just need to talk about the product, which I can do. I find it hard, although I find it harder going in front of hairdressers as they’re very critical. On Twitter people tend to be negative and hairdressers have never been shy about voicing opinions.

We’re in an age where people think it’s okay to be so negative and it’s horrible, and social media hasn’t helped.”

CH: On top of all that, how do you balance a celebrity client list as well?

AR: “They are harder to manage because of their time expectations, but you just don’t do as many. It becomes word of mouth and I never massively pushed it. I don’t believe that just because you do celebrities, you’re a great hairdresser. I first did Mel Gibson and then his agent recommended me to others. I got Mel when I was working at The Dorchester, then I started doing Melanie Griffith and Val Kilmer. There’s Henry Holland and Agyness Deyn, too, but they’re also friends. You don’t think of them as any different to your regular clients, they get treated the same. I treat people how I would want to be treated. There is nothing worse than feeling let down

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Barbara Casasola S/S16 Gyunel S/S16

Yii S/S16

by someone so we try to never cancel appointments. It’s so much harder now to get into that world, as there are so many hairdressers who want to build a name for themselves. The fees offered are minimal, and some hairdressers will undercut to get the gig. I’d hate to do it now from the beginning.”

CH: Do you have any advice for stylists looking to follow in your footsteps to London Fashion Week?

AR: “Fashion Week is harder to get into, because there are no budgets anymore.

However, I love Fashion Week and encourage teams to do it, as it’s great for experience. I’ve learnt more about dressing hair there than anywhere else. But the salon is really important and I encourage everyone to work in one as that’s your bread and butter, and it enables you to do everything else. But I’ll admit I wouldn’t like to be a young hairdresser now.”

CH: How did it feel to be recognised at Most Wanted as a Hair Icon?

AR: “It was amazing and I was not

Hair Icon?

AR: “Well, I started properly when I was 13. I used to go with my Nan on Saturdays to the salon, and I did my City & Guilds in Minehead, Somerset. I made so many mistakes when I was in college: I remember scorching my sister’s hair trying to do a perm – I get on really well with her but I’ve never touched her hair since! I also remember bleaching my own hair with Domestos as I wanted to look like Billy Idol and I even had dreadlocks – I’d see it in the salon and think that I could do it!”

CH: When did you move to London?

AR: “I was born in London and knew I always wanted to come back. I moved there in 1995, aged 22, to work for Charles Worthington. I grew with the business, I was with Carolyn Newman and it was a brilliant time. My peers were Zoë Irwin and Sally and Jamie Brooks and we were all friends. I loved being in London although it was hard work. Carolyn, along with Jane Worthington, revolutionised customer service, and Charles was so creative.

We were one of the first salons to work backstage at the fashion shows and I knew that was what I wanted to do, but I had to work in a salon to make money. I had ideas of doing session exclusively, but I I really love working in a salon and it allowed me to do everything.”

Percy & Reed East

expecting to win at all. I think it was the fourth time I was nominated and I was sat at the back, so didn’t think I’d win! The biggest thing for me was when I turned around and everyone was standing up clapping. I felt so much more emotional than I thought I would.”

CH: So, where did it all start for the 2015

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Vinti Andrews S/S16

Barbara Casasola S/S16

CH: Why is that?

AR: “Our group is still quite small, although we intend to open more salons, and as I don’t attend a lot of industry events maybe our name isn’t put out there as much as it could be. I don’t want to just be an industry hairdresser; while I love the hairdressing industry I don’t think it’s healthy to have only one main interest.”

CH: How do you do it differently to others?

AR: “We really try to grasp both industry and consumer. I don’t have any desire to be adored by anyone. There are a lot of egos out there, but we just love what we

Ad a m wit h He nry Ho lla nd Adam with Paul Percival

do. I would never undersell anybody, we do run a business and sometimes you’re expected to do things for free, but we value ourselves. I’m also not massively embarrassed by anything we do, so one day we’ll do Britain’s Got Talent and the next shoot for Elle and Vogue, have beauty editors in and be at London Fashion Week.

I’m not shy about saying yes to anything!”

CH: So what do you consider to be your career highlights so far?

AR: “Winning Most Wanted – alongside moving to London, my first day at Charles Worthington and opening my own salon – are some of the biggest moments in my life. Percy & Reed is what I’m really proud of and it’s exactly what we wanted it to be. I also loved doing Henry Holland’s first show, as it really felt like the beginning of something new – that was 10 years ago now. But I don’t take myself too seriously, I’ve a lot still to achieve – I steer clear of things because it causes me anxiety and sometimes I wish we lived in a nicer world. I do industry stuff, particularly with ghd and L’Oréal Professionnel but I’d like to do more.

I’d also love to go to a developing country to teach kids how to cut hair.

Once you’ve got that skill, it doesn’t go away; if somebody’s hair looks good, it’s amazing how it can make you feel. It’s that giving-back vibe.”

J JS Lee S/S16

York to open up a salon, but you decided to return home after 18 months.

AR: “Yes, it was really hard when I first moved back. I needed an agent and Paul Percival was with a good agency, but I still wanted to work in the salon while doing session and editorial work. I needed someone I could balance that with.

When Paul first suggested opening our own salon, I said no and we didn’t speak for a while about it. But later I thought it could work for me – I was 35 and I thought if I didn’t do it then I never would. I still don’t think it’s a complete success, but we have a great team and that’s what’s really endearing about us as not many people have heard of us.”

Clio Peppiat S/S16

S/S16 London Fashion Week images courtesy of L’Oréal Professionnel

CH: Charles Worthington sent you to New

ADAM IN 60 SECONDS…

urite?

Which of your tattoos is your favo ; a copy arm left my on ets viol of ch A bun to me. sent of the last note my Nan ever 6 LFW show?

Which was your favourite S/S1 for J JS Lee. ted I loved the look that we crea what would If you hadn’t been a hairdresser, you have done?

A perfume nose. the police?

Have you ever had a run-in with lucky! ly real been e Only my sister, I hav Does anyone scare you?

It would be rude to say… ty product If you were only allowed one beau it be? ld wou t wha life, r for the rest of you ste. thpa Marvis Too

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ULTRA VIVID SCENE

JOIN THE PERCY & REED CREATIVE COUNCIL IN ULTRA,

AN EXPLORATION OF TEXTURE AND FABRIC

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PHOTOGRAPHY BY CAMERON MCNEE

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SEE MORE from this Percy & Reed shoot at creativeheadmag.com

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HAIR Adam Reed, Paul Percival, Ellenora Dean and the Percy & Reed Creative Council. STYLING Aiden Connor. MAKE-UP Katie Moore

AVEDA SALON MAKEOVER WINNER!

NEW LOOK + NEW BRANDING = NEW SALON

AVEDA AND CREATIVE HEAD PARTNERED TO OFFER ONE LUCKY UK SALON AN INCREDIBLE FREE MAKEOVER, AND THE EGG IN NORWICH WAS NAMED THE WINNER IN OUR FEBRUARY ISSUE. NOW THE TRANSFORMATION IS COMPLETE – ISN’T IT A BEAUTY? DISCOVER WHAT THE OWNERS MAKE OF THE SALON’S NEW LOOK AND WHAT THEY HOPE FOR THE FUTURE AS AN AVEDA SALON 64

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“WE’RE MORE THAN A SALON NOW – WE’RE A DESTINATION!”

WE TALK TO MARK BLUNSTEN AND CALLUM STANDEN, OWNERS OF THE EGG SALON IN NORWICH, TO FIND OUT EVERYTHING ABOUT THEIR NEW LOOK AVEDA SALON

Mark, Callum and Paul May from The Egg

CREATIVE HEAD: What do you think of your Aveda makeover?

Which is your favourite element and why?

MARK BLUNSTEN AND CALLUM STANDEN: “We are so pleased.

It’s clearly an Aveda salon, but still has its own identity.

We love the living wall – it’s attracted so much interest from clients and passers-by, and has created a real point of difference for our salon.”

CH: What changes have you noticed since the makeover?

MB AND CS: “The team loves the new look. Staff members are really excited we’re partnering with Aveda; they love the fact that it truly is a lifestyle brand, rather than just hair care products. They’re really behind the ethos of the brand.

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*From plants, non-petroleum minerals or water

YOU’VE SEEN the visuals, now see the business impact the Aveda makeover had on The Egg, in the June issue of Creative HEAD!

YOU KNOW HOW hard it is to win loyal clients and increasingly they are looking for much more than a cut and blow dry – they want an experience, with a name they can trust who delivers what they want. And with the growing interest in wellbeing and environmental responsibility, clients are more discerning than ever.

This is where Aveda can truly make a difference to your salon business, and your clients’ loyalty!

The brand’s mission is to care for the world we live in, from the products it makes to the ways in which it gives back to society.

From responsible packaging that’s beautiful and premium-looking to pioneering naturally-derived hair colour,* Aveda can offer your salon a unique point of difference – how many other brands can truly say that?

If that wasn’t enough, the business support Aveda offers is second to none.

“As experts in retail, we know it’s vital to create an experiential buying environment, which focuses on your guests, not a selling environment,” explains Darren Potter, general manager for Aveda UK & Ireland. “It’s essential to create a sensory experience for your guests if you want them to engage with your brand in as many ways as possible.”

Aveda brought its incredible know-how to its partnership with The Egg, designing a breathtaking city retreat that stands apart from the rest of the high street and delivers a luxurious and relaxing experience to clients. “We wanted to create a unique environment that grabs the attention of clients and passers-by alike,” adds Darren.

“The living wall and Mr Chakra statue certainly achieve this, while expressing our brand philosophy – connecting beauty, environment and wellbeing.”

CR EATIV E HE AD AD VE RT OR IAL

STAND OUT FROM THE REST WITH AVEDA

They’re really pleased that they can offer their clients natural products, which is something clients have been requesting.

We’ve had lots of enthusiasm around the aromas, from both team and clients alike! People notice the Aveda aroma as soon as they come in.”

CH: Has the new look created interest from passers-by?

MB AND CS: “Absolutely! The power of the brand was drawing in guests just one week after the makeover – they’re actually stopping and coming in because we stock Aveda now. We noticed a dramatic increase in retail sales after just one week, so we have already placed our order for more products. We’re more than a salon now – we’re a destination!”

Like what you see? Discover what Aveda can do for you. Call 0370 192 5650 or visit aveda.co.uk/grow CREATIVE HEAD

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WORD ON THE STREET

THE KMS CALIFORNIA BLOW-DRY LOOKS COULD BE SEEN ALL AROUND TOWN AT LONDON FASHION WEEK – GET THE LOOKS IN YOUR SALON NOW AS EVERY FASHIONISTA worth her Kate Moss-inspired ’90s slip dress knows, the real fashion is on the streets outside the shows – not inside on the catwalks.

That’s why KMS California took to the streets during London Fashion Week to discover the latest hair looks that true trailblazers are wearing. And the key trends that kept popping up?

Lived-in waves, hidden layers and bold fringes – all looks seen on KMS California’s latest blow-dry menu.

The blow-dry menu was created to celebrate the release of the brand’s newest products – TAMEFRIZZ smoothing reconstructor and FREESHAPE shaping blow dry – which aim to make blow-drying for you and your clients easier than ever.

Discover how these products can help you achieve these LFWworthy hair looks now with some Start, Style and Finish steps from KMS California.

Get up to speed The latest blow-dry styles from KMS California

HIDDEN LAYERS

PERFECT FOR: Clients looking for textured hair.

START: Spray KMS California FREESHAPE shaping blow dry through the hair and blow-dry using your hands until it’s 80 per cent dry.

STYLE: Use a soft bristle brush to style the hair.

FINISH: Mist hands with KMS California FREESHAPE 2-in-1 styling + finishing and smooth over the hair’s surface to tame flyaways.

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LIVED-IN WAVES

PERFECT FOR: Fine hair in need of volume.

START: Spray KMS California FREESHAPE shaping blow dry throughout hair and blow-dry.

STYLE: Spray a small section of the hair with KMS California’s FREESHAPE 2-in-1 styling + finishing to prepare for heat styling.

Clamp a flat iron around a small section of hair, feeding it into the iron as if you are moulding an ‘S’ shape and repeat.

FINISH: With KMS California HAIRPLAY dry wax.

BOLD FRINGE

PERFECT FOR: This season’s wide and angular fringes.

START: Use KMS California TAMEFRIZZ smoothing reconstructor to prep, for effortless styling.

STYLE: Apply FREESHAPE hot flex crème throughout towel-dried hair. Take a section of hair, wrap it around your thumb and rotate the dryer up and down the section until dry. Pin and allow to cool.

Repeat all over the head. Take out the pins, tip hair upside down and run fingers through it.

FINISH: Mist with KMS California HAIRSTAY anti-humidity seal.

Achieve LFW-worthy styles with KMS California. For more details, speak to your KMS California sales consultant or call 01323 432100 69

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WANT NEW CLIENTS? ENSURE YOU’RE IN OUR

FREE SALON DIRECTORY Find/add your salon and enhance your details with: • your opening hours • the services you offer • the brands you stock • photos of your work

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17/03/2016 13:31

The Barone styling chair, courtesy of Takara Belmont

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MEN'S GROOMING MAN IS MAKING A COMEBACK IN THE WORLD OF HAIR – SO THERE'S NO BETTER TIME TO GET YOUR SALON SHELVES STOCKED WITH THE LATEST IN GROOMING LUXURY

IT’S A BOOM time for barbering and grooming in British salons – last year salons reported a 44 per cent increase in men setting foot through their doors, according to the Salon Services Beautiful Britain 2016 report. This means men now make up a fifth of all customers at hair and beauty salons, with 60 per cent of professionals offering male grooming services or planning to offer them in the next 12 months.

As well as the number of men visiting salons, the frequency of guys’ visits has also increased – they’re now leaving less time between treatments. Shaving treatments are up by 59 per cent, with men now leaving 2.9 weeks between trips, as opposed to 7.2 weeks in 2014. And they are leaving four weeks between haircuts, compared with five weeks the year before.

This capsule collection of styling essentials from Balmain Paris Hair Couture is brilliant for boys – from the Matt Paste to the Shine Wax, there’s something for every head.

RRP £89.95

balmainhair.com

Want to avoid any nasties? Crystal Clear Sculpting Wax is a chemical-free wax from Kitoko ARTE, with natural ingredients such as fire tulip and sea buckthorn.

RRP £11.95

And although the price of most other male grooming services has remained the same, the average male customer’s annual spend has also risen. The average annual spend for a basket of treatments (haircut, hair removal, tan and massage) is up from £541 in 2014, to £711 in 2015.

Up-selling on premium male grooming products remains a revenue booster, too, with men spending an extra £6 on average on products following treatments.

Perhaps unsurprisingly, David Beckham remains the top style inspiration for men when visiting salons according to 39 per cent of professionals, followed by TOWIE’s Mark Wright (12 per cent) and James Bond himself, Daniel Craig (seven per cent).

A revolution in a tub, Xpander Jelly from Fudge Professional gives thicker, fuller hair in an instant. It contains Fibre-Dense Technology to increase hair density by 100 per cent.

Perfect for gents whose hair is looking a little sparse…

It’s not a wax, a paste or a crème – Sumotech from Bumble and bumble is a combination of all three to create stretch in the hair, alongside exceptional pliability and lasting memory.

Magic in a tub!

fudge.com/professionals

bumbleandbumble.co.uk

It’s pot luck with Chill*… in that clients will feel lucky with any of the four pots on offer – ed fibre, ed fix, ed matte and ed shaper.

Windle & Moodie’s Volcanic Ash Wax is so good ShortList bestowed a 2015 Grooming Award upon it!

RRP £12.95

RRP £11.99 EACH

RRP £21.50

RRP £20

windleandmoodie.com/professional

chill.uk.com

asphair.com

From Kérastase, the Densifique Homme 30 Day Programme is a concentrated answer to thin, lifeless hair.

Use alongside Bain Densité Homme shampoo.

RRP £17.90 (SHAMPOO); £99.90 (PROGRAMME) kerastase.co.uk

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New from Mitch in May, Matterial is a powerful matte styling clay with a strong grip to bulk up texture without weighing it down, making hair feel thicker with a dry finish.

The Super Motor Clipper from BaByliss PRO is a heavyduty professional tool with a high-torque pivot motor for supreme power and smooth, precise cutting on all hair types.

paul-mitchell.co.uk

babylisspro.co.uk

RRP £14.95

RRP £112.50

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16/03/2016 15:45

#Grooming

PERHAPS THE MOST iconic brand found in barbers and salons across the globe, American Crew is enjoying an exciting time as it’s moved back in-house at Revlon Professional. And it has just unveiled a partnership with another male icon, The King himself, Elvis Presley, a timely collaboration as men’s hair trends celebrate the retro appeal of the ’50s. To celebrate Elvis as The King of Male Grooming, American Crew has unveiled Elvis editions of six of its classic stylers – Fiber, Pomade, Forming Cream, Grooming Cream, Molding Clay and Defining Paste – an essential selection for your retail shelves.

NEW! The Most Wanted Grooming Specialist award, sponsored by American Crew – enter now at creativeheadmag.com/mostwanted

RRP FROM £14.50

americancrew.com

Dualsenses Hair & Body Shampoo from Goldwell is a revitalising two-inone that cleanses and conditions, helping to maintain strong and healthy looking hair.

Aveda Men Pure-formance Grooming Clay adds texture, thickness and definition to hair for a natural-looking matte finish that has a strong but pliable hold.

goldwell.co.uk

aveda.co.uk

RRP £10

System Professional Men Shampoo comes in Sensitive, Refresh, dandruff-busting Remove, strengthening Maxximum and Silver, to meet every (hair) need a guy has.

RRP £21

A quick and easy way to illustrate your services to men – the classic barber’s pole, handmade in Britain. Revolving, non-revolving, flagpoles, the choice is yours! barberspole.com

systemprofessional.com

Want something refreshing? This dual-purpose hair and body wash from 3D Men should hit the spot with its pH-balanced foam.

FROM £121.21

RRP £15 EACH

RRP £10.20

schwarzkopf-professional.co.uk

RRP £8.45

Quiffs, pomps and classic slick backs…

Osmo’s Elite Pomade gives helps your clients a plethora of looks to choose from with no sticky residue.

osmo.uk.com

BA RBER CH A IRS A barbering classic, the Legacy 95 has been refined to mark Takara Belmont’s 95th anniversary. It features an upgraded footplate with a stylish new grille.

Pietranera OM X unisex optima chair features red-hot piping, a key trend for upholstery in 2016. Oh, and armrests with aluminium features, reclining backrest, footrest and headrest.

takarahairdressing.co.uk

lsehair.co.uk

RRP FROM £2,995

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RRP £1,590+VAT

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#Grooming

POMP AND CIRCUMSTANCE THINKING OF BOOSTING YOUR BUSINESS WITH BARBERING? HERE’S A LITTLE INSPIRATION…

SCHOREM BARBIER

THE ‘SCUMBAG BARBERS of Rotterdam’ are perhaps the most thrilling grooming crew on the international circuit, and that’s all borne out of its ‘no BS’ approach.

The barbershop itself, opened in 2010, focuses on the classics – think pompadours, flat-tops, contours - and has a strict ‘no women allowed’ policy. The shop is like entering a bygone age, and men queue from morning ’til late, Tuesday to Saturday (no bookings!) to get a shave or cut while being entertained with shots of bourbon. There’s no interest in trends; they do what they do and their popularity with other barbers across the world has seen them launch education – The Old School Barber Academy – and their own product line, Reuzel. Freshly launched in the UK, it includes the iconic tins of Grease and Pomade alongside Hair Tonic and Grooming Tonic.

THIS IS THE winning look for the UK and Ireland from the American Crew All Star Challenge – congratulations to Sandra Perovic from Bonds Gentleman’s Barber Shop Bournemouth. Fingers crossed she’s selected for the global final in Paris – the winner gets a cash prize of $10,000 (£7,000), alongside a scholarship to American Crew education.

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AVEDA MEN GROOMING DESTINATION A FEW YEARS ago, Aveda had an idea – to trial a pop-up barbering area in its famous London Institute, to coincide with London Collections: Men. The experiment was such a success that it became a permanent section of the Institute, headed up by master barber and educator, Stel Nicolaou.

In late 2015, Darren Potter, general manager for Aveda UK & Ireland, hit the stage in front of a near 3,000 strong audience at Aveda’s Congress in Minneapolis, to present the concept ahead of a rollout across the UK and then the world.

And the UK Academy is about to launch the Aveda Core Men barbering course, too. “Many of our salons have been inspired and visit the Aveda Men Grooming Destination to understand how this concept might translate in their salon environment,” says Darren. Not bad for one little pop-up.

THE MASTER BARBER’S SHOP THIS AWARD-WINNING and bustling barbershop in Southport is mixing old with new and shaping the next generation of men’s hairdressers. Headed by fatherand-son, Robert and Dan Rix, this dynamic duo will be on hand to talk about the boom in men’s grooming at The Coterie, on 25 April in London.

Get more information and buy your tickets online now – creativeheadmag.com/thecoterie

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17/03/2016 15:38

introducing new

™

a super hold, water soluble pomade for skyscraper pomps and slick backs with no sticky residue

grooming www.osmo.uk.com Cut & Styling by OSMOÂŽ Brand Ambassador Davie Walker

MEN’S ROOM GOT A SALON BUT WANT TO BRANCH OUT INTO BARBERING? LET DARREN HAYWARD FROM GENTLEMEN & ROGUES CLUB TELL YOU WHAT YOU NEED TO KNOW

I’VE EVOLVED FROM being a busy unisex hairdresser to an even busier barber.

Last summer I opened the Gentlemen & Rogues Club, which is a men’s only part of independent salon MalcolmTinaBarker in Poole. Barbering has become very ‘rock ’n’ roll’ and is growing all the time – if you’re not catering for it you’re missing out. However, you do have to understand the difference between the art of hairdressing and the craft of barbering.

We have all heard of the ‘client journey’ before, taking them by the hand to guide them through their visit. A man doesn’t want you to take his hand; he just wants a haircut. He likes to be greeted, sure, but he’s a man and wants to be treated as such.

Keep it casual and light-hearted, your gent wants to feel at home as he steps in.

Our opening hours start later and finish late (8pm three nights a week) and we play the right music dependent on the time of day – rock ’n’ roll in the morning, blues and jazz in the afternoon, and hip-hop to keep us going in the evening.

The layout is very important – no soft furnishings of any kind – this is a man cave. There’s no TV or WiFi, we have a pot of coffee for gents to help themselves to and puzzles or cards to help them interact with each other. When six or seven customers are all joining in on the same conversation the banter is amazing.

Beard-shaping, fades, hot towel shaves and the classic short, back and sides are the order of most days; the beard is still massive in the shop with sales of oil and balms increasing each month. We also have a large amount of customers taking home hair products. We only use two brands – stick to what you like, the guy in the chair trusts you so only use what you sell.

The transition from hairdressing to barbering is a giant leap. Hairdressers are masters of the soft curl, texture and blow dry. For men’s work it can be the opposite, with square shapes, clean lines and sharp edges. Yes, you need to be able to create texture and shape as a barber, but generally barbering is the Yin to the hairdressing Yang. Barbering is a craft – creating similar shapes over and over again in quick succession. Hairdressing is an art form using colour and texture, with much more variety. The space between the craft and art is closing and more shops now try to attract both genders but, let’s be honest, most ‘unisex’ salons are 85 per cent women and will do men’s hair if they dare to come in. It’s why we’ve put together day workshops for hairdressers to understand men’s grooming and barbering, offering small groups education on beards, clipper work, maintaining equipment, classic scissor and comb techniques and current trends.

Starting with just two barbers in July, we’ve doubled our workforce and gained more than 2,500 Instagram followers. Our customer base is 35 per cent higher than predicted and the business keeps growing. With the right skill set and attitude, the sky is the limit – barbering is creative, fun and challenging. Take your clippers and comb and create a whole new income for your staff and shop.

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21/03/2016 14:31

Darren (far left) with his team. Photography by Jarek Duk (jarekduk.com)

#Grooming

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16/03/2016 15:53

#Grooming

CONTENDERS WITH SCARRED ECHOES OF ON THE WATERFRONT IN ITS MONOCHROMATIC DRAMA, THIS BRUISED AND BLOODY COLLECTION FROM KY WILSON FOR BABYLISS PRO IS VIOLENT AND VISCERAL PHOTOGRAPHY BY SONNY MCCARTNEY CREATIVE HEAD

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WATCH THE VIDEO and see more from Ky at creativeheadmag.com

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16/03/2016 15:54

HAIR AND CREATIVE DIRECTION Ky Wilson for BaByliss PRO. MAKE-UP Elin Gittins

#Grooming

SEE KY WILSON AT THE COTERIE ON 25 APRIL. FOR DETAILS, GO TO CREATIVEHEADMAG.COM/THECOTERIE CREATIVE HEAD

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16/03/2016 16:04

CLEAN SLATE A STUNNING CELEBRATION OF ITS ‘I AM PAUL MITCHELL’ CAMPAIGN, LUCIE DOUGHTY PRESENTS A CHIC AND SLICK COLLECTION TO CAPTIVATE CONSUMERS

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PHOTOGRAPHY BY SARAH SILVER

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HAIR Lucie Doughty, editorial director for Paul Mitchell. MAKE-UP Vincent Oquendo. STYLING Martina Nilsson

Riding high and screa ming loud at Alton Towers

Cockt ails wit h Pe rri e

Three birthda ys in a row with Jade – I can't get rid of this one

In the

Speakin g at The Cot erie #C elebPower

frame Session stylist, X Factor hair guru and Little Mix’s resident stylist Aaron Carlo (@aaroncarlohair) snaps away

With th e Little Mix ladies

SHOOT AND SEND Want to give us a snapshot of your world? Tweet us at @creativeheadmag now!

Shoot in g Dav in a M fo r Gla m ou r

cCa ll

M ela nie C's sin gle cover wit h ph otogra ph er Ti m Bret Da y

Gre y Lay dee real ness #xfacto r

Putting the ir sta mp on the Fact X or hair room doo r – the y don't like to sha re!

With my hands on Little Mix's Jesy Ha ir tim e with X Fact or win ner Lou isa Joh nso n 90

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Sun set with best ie Lau ren Pope

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17/03/2016 15:42

soft colors strong sellers

Exclusive IntelliFlex速 bristles gently detangle hair.

No snags, pulls or pain. Just healthier more beautiful hair.

BEAUTIFUL STARTS HERE. prowetbrush.com

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