£4.50 APRIL 2021
THE
FUTURE APRIL 2021
IS
OF
HAIR
DIGITAL
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That pencil-smudged, coffee-stained appointment book on your reception desk might look innocuous enough, but it’s holding you back. Why? Because the paltry number of online bookings is not through a lack of consumer desire – online is how we all choose to organise our lives now – it’s because salons are resisting. And that’s hurting them deeply. The Covid-19 pandemic is the best opportunity in a generation to bring about change and reap the benefits of working with Treatwell, Europe’s biggest booking platform. With salons set to reopen once more, now is the time to reboot your business for the future. Let’s banish the book, bust the myths and start The Great Salon Switch Up…
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EVERY 1.6 SECONDS, AN ONLINE PERSONAL CARE BOOKING IS MADE – SO IT’S A WONDER THAT ONLY 18% OF THE HAIR AND BEAUTY INDUSTRY ARE TAKING THEIR BUSINESS ONLINE!
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GOING DIGITAL IS PRICEY
1 IN 10
SALONS SAY FINANCIAL REASONS – SUCH AS A SET-UP FEE, MONTHLY FEE, OR COMMISSION – PUT THEM OFF GOING DIGITAL* “One cut and blowdry appointment a month is paying for your salon software. at Just one customer – that’s wh .” lise rea to d nee people MIGUEL HORTA, OWNER, LE SALON UK
CR EATIV E HE AD PA RT NE RS HIP
PHOTOGRAPHY Harvey Williams-Fairley, assisted by Ben Sage. HAIR AND MAKE-UP Cat Parnell @LHA Represents, assisted by Chloe Rose. VIDEOGRAPHY twobytwo. STUDIO Alva East.
AFRAID TO RIP UP THAT APPOINTMENT BOOK AND EMBRACE NEW TECHNOLOGY? LET THESE SALON OWNERS SHARE WITH YOU HOW TREATWELL HAS SOOTHED ALL OF THEIR FEARS…
“Once I see how many new clients Treatwell Connect brings in who rebook rather than just chase deals, that’s when it puts a smile on my face. Yes, with Covid-19 we’ve lost business; but if it wasn’t for Treatwell, we would have lost a lot more.”
*Source: Treatwell
AHMET UZUN, OWNER, PARK HAIR & BEAUTY
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THERE’S NO HORROR STORY… ONLY A
HAPPY ENDING! THINK ONLINE IS NOT FOR YOU? THINK AGAIN...
L GOING DIGITAL WIL G BE TIME-CONSUMIN g cking changin ra -w e rv e n e tl derstood It’s always a lit ut once we un B . ew n g in h to somet ed, it was Connect work ll e w at e Tr w o h ment – quick to imple as w It . g n ili plain sa or four days. literally, three
“It’s idiot-proof, so there wasn’t a lot of training involved. They’re all dropdown menus so the team was up-to-speed quickly, and they all have the app on their phones to check their own columns. Our assistants run the iPad in the salon, they’re totally hot on it!” DANIELLE MAGUIRE, CO-OWNER, BANGS LONDON
SEE AHMET AND DANIELLE CHAT ABOUT THE FEAR OF CHANGE ON creativeheadmag.com
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CR EATIV E HE AD PA RT NE RS HIP
THE WRONG K O O B L IL W S T N CLIE S UP THE DIARY SERVICE AND MES atwell “With Tre chooses n a client e h n– w t, c escriptio Conne ’s a text d that re e g th in , it e life, ed a servic to e m o xplain ere we c e really e w that’s wh re u s e already to mak Treatwell m correctly o fr ts ” es. Clien all about. our servic hat we’re R, w d n ta NE unders ARP, OW TRACI SH ARAGE MOUR G THE GLA
nised, et orga g g n a c nd brin well “ You yalty, a at lo e r t T n e h li ll wit a – build c oking e n n a bo a s onli s h t e e in r s u s, build mo your b tment much in o o s p ’s p a It c t. min… ent Conne e all cli k on ad c g a a b n a t cu m. M evice!” sence, platfor n any d ACCOUNT ne pre o li d n n o a r , L e you ne plac H, COMMERCIA all in o RT ELL A KATRIN
I was worried it was going to be complicated, but if you can use a phone, you can use Treatwell Connect!
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O ASHW REATW GER, T MANA
WATCH TRACI AND TREATWELL’S KATRINA ASHWORTH DISCUSS NERVOUSNESS ABOUT CLIENTS BOOKING THE RIGHT SERVICE AT creativeheadmag.com
17/03/2021 12:39
NORMAL SERVICE WILL
NOT BE RESUMED THE BIG DIFFERENCE IN-SALON IS THE EXPERIENCE YOU OFFER – AND TECHNOLOGY IS IMPERSONAL, RIGHT? WRONG. IN 2021 WE LIVE OUR LIVES VERY DIFFERENTLY… “When it’s a three-hour highlights and the client just doesn’t show up, it’s really hard for us to fill that day up again. With Treatwell Connect we’ve had far fewer cancellations and people are a lot more serious about their appointments.”
“I was amazed at the upsurge in bookings. Clients have changed their mentality, they want to support local businesses and think about where they’re going to get an experience, which is really about them.”
MATT BARTELL, OWNER, THREADS & CO
KOO ANAND, OWNER, COCO HAIR & BEAUTY
53% OF CONSUMERS ARE NOW LOOKING FOR SERVICES CLOSER TO HOME RATHER THAN WORK “We are open seven days a week and Treatwell has given us a great platform to communicate that to customers. It’s had a really big impact.” ANDREW BARTON, CREATIVE AND COMMUNICATIONS DIRECTOR, HEADMASTERS
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CR EATIV E HE AD PA RT NE RS HIP
ON O SAL T S S E THE ACC WS IS REVIE
#1
N REASO RS E M CUSTO TWELL EA USE TR CKDOWN O L POST-
“It’s all about time, you free up your front of house. after Now they spend time looking m, the ving ser and to ing clients, talk .” nce erie exp an g creatin JOE FRANCIOSA , DIRECTOR, G SALONS
an 58,000 “Join more th s ty professional hair and beau already working across Europe y review Treatwell. Ever beautifully with al client – us is from a re you earn with they can ywhere know so people ever your work.” trust you and GROWTH, F ING, HEAD O L EL TW EA TR
JESS GOULD
% 0 5 2 , 2 +
WITHIN BOOKINGS IN E S A E R SON THE INC ORIS JOHN B F O S R U 24 HO ALONS THE DATE S REVEALING ING THE EN FOLLOW P O E R D L U CO DOWN FIRST LOCK
Whenever a client comes in we’ve got a QR code they can download and hit the rebooking tab – boom! That’s how easy it is. And now we don’t suffer many no-shows. Treatwell reminds them that the appointment is today!
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SEE TREATWELL’S JESS GOULDING CHAT CLIENT EXPERIENCE ALONGSIDE KOO, JOE AND OTHERS AT creativeheadmag.com
17/03/2021 12:40
KEEPING IT
CLEAN
TREATWELL CAN HELP KEEP YOUR CLIENTS SAFE, YOUR TEAM SAFE, AND YOUR BUSINESS PROTECTED – THANK YOU, TECH! This ain’t our first post-lockdown rodeo. We know that hygiene has seen a hugely increased focus, and more than ever before, clients are looking out for clear signs that you’re taking their safety seriously. For 50 per cent of clients, hygiene was considered a top concern for returning to the salon. They’re looking for better-than-ever safety procedures in your venue – and online action helps protect clients and teams more than a paper appointment book ever will. Government guidelines for personal care businesses mean there are no more walk-ins, and your salon will be expected to help with Track and Trace efforts – all so much easier when your tech is sorting it out for you. From spaced-out appointment times and client communications on your salon’s protocols, to digital waiver forms, cash-free bills and deposit payments, Treatwell was there to help salons hit the road running when lockdown was over… and to continue growing. Leaving extra time for cleaning between clients,
Treatwe ll Conne ct send Covid-19 sa questio nnaire t clients s o o I don't ask 10 q have to uestion s when come in they – it’s all on the fo they fille rm d in befo rehand!
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ensuring your staff are visibly following the PPE guidelines, making your hygiene standards public… it all helps reassure clients that you’re taking their safety super-seriously. Covid-19 has also had an impact on customer behaviours that could be here to stay. As the first lockdown lifted, many customers remained wary of waiting around with others, and online booking gave them the chance to book well ahead of time, safe in the knowledge that they’re not going to be sharing the space. And with more clients working flexibly from home, there’s been a huge increase in ‘off-peak’ booking slots for salons and barbers that are closer to where clients live, rather than where they traditionally work. With traditional peak hours largely disappearing, client booking times are a lot less predictable. Couple that with increased downtime between clients while you clean and sanitise, and you need to make sure you’re making the most of every hour of the day.
ake ve slots to m o m to le b a ctical We’ve been ger, really pra n lo ts n e tm es appoin clean-up tim d e d d a ll e tw could stuff. Trea ent, and we tm in o p p a ry e. We to eve h or how littl c u m w o h choose ngle time do it every si to ve a h ’t n matic. did it was all auto t, n lie c a in you put
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IS NOW THE MOST POPULAR BOOKING SLOT ON TREATWELL, AS AN INCREASE IN FLEXIBLE WORKI NG AND WORKING FROM HO ME SEES OFF-PEAK HOURS GETTING BOOKED UP
CR EATIV E HE AD PA RT NE RS HIP
10AM forms “Treatwell in ne ut our hygie guests abo el more fe m e aking th m s, re u d e proc g into the bout comin a , le b a rt fo our stylists com pressure off s e k ta t r a e h T on oth salon. concentrate so they can .” e ic rv se aspects of
to nnect we’re able With Treatwell Co d tions of services, ad rip sc de e th d en am th , change the leng notes about masks t the to take into accoun of appointments d in te – which is reflec impact on services for a ews. Clients paying our Treatwell revi ion to the details. service pay attent WANT TO BE PART OF THE GREAT SALON SWITCH UP? OF COURSE YOU DO, BECAUSE #THEFUTUREOFHAIRISDIGITAL. DISCOVER HOW TREATWELL CONNECT CAN HELP TO LEVEL UP YOUR BUSINESS, NO MATTER WHERE YOU ARE ON YOUR JOURNEY. VISIT TREATWELL.CO.UK/PARTNERS/SIGN-UP FOR A FREE CONSULTATION
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SEE ANDREW, JOE, MATT AND MIGUEL DISCUSS HOW THEY SHARE THEIR SAFETY MEASURES TO REASSURE CLIENTS AT creativeheadmag.com
17/03/2021 12:41
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LEFT
BLONDELIFE
®
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15/03/2021 12:58
RIGHT
UP TO
LEVELS OF LIFT
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15/03/2021 12:58
Editor’s letter
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NEW LIVE STREAM FORMAT • ONLINE & ON DEMAND • SUNDAY 23 MAY
MY GROCERIES ARRIVE from Ocado. My team meetings occur daily on Zoom. My TV viewing is streamed via Netflix and Disney+ (among others). And when restaurants are open, I book my reservations online. Our lives in 2021 are powered by the digital experience, so it alarms me that the vast majority – some two-thirds – of UK salons and barber shops are still reliant on paper appointment books, with only about 18 per cent taking their businesses online. Post-Covid, it’s imperative salons take the leap – it’s going to be tough enough already as we reopen, so give yourself every advantage to get bums on seats and cash in the till (or a tap on the card reader). You need to be where your clients are, and more than ever they are online, at all hours of the day and night. If you won’t give them the chance to make their booking at 11.14pm on a Tuesday, they will find another salon that will. From page 58 you’ll find our call to arms to bin that book and get digital. This is about rebooting the industry to ensure it’s futureproof – fit for purpose in 2021 and beyond. It doesn’t need to be expensive, time-consuming or complicated – but it does need to happen. Those who continue to avoid it will wither away. Don’t let it be you…
Amanda Nottage Editor
amanda@alfol.co.uk
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creativeheadmag.com
creativeheadmagofficial
JOIN US!
Calendar at the ready, we’ve got a few special dates for you! But first let’s take a moment to congratulate our new Most Wanted and The It List 2020 winners – turn to page 40. And it’s a double whammy, as Most Wanted and The It List 2021 entries are now open – flick to page 44 for the new rules. Also Salon Smart Live is back – 23 May promises to be a day crammed with invaluable business advice and inspiration; go to page 52. You can also find the Salon Smart HUB April content on our dedicated online platform – not a member yet? Hurry to page 56, it’s free! Plus, coming soon: a new digital space to explore, learn about and be inspired by blondes, see page 38. creativeheadmag.com/events
@creativeheadmag
19/03/2021 13:26
Give shape to attitude FOR LONG-LASTING SMOOTHNESS.
ALFAPARFMILANO.COM
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April WHAT’S INSIDE ON THE COVER
MAN ABOUT TOWN Jody Taylor shares how dreams can come true
BIN THAT BOOK
58
Salon owners who have embraced digital explain how its helped reboot their businesses
Treatwell, with hair and make-up by Cat Parnell, assisted by Chloe Rose. Photography by Harvey Williams-Fairley, assisted by Ben Sage. For full details, please see cover section.
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RISING STAR
Sandra Hahnel from Trevor Sorbie Hampstead on how her passion drives her forward
PROBLEM SOLVERS
Clients will be in desperate need of these solutions post lockdown…
EDITOR
DIGITAL DESIGNER
DEPUTY EDITOR
ONLINE AND DIGITAL ASSISTANT
AMANDA NOTTAGE DEBORAH MURTHA
ART DIRECTOR
NICK JABBAL
CHIEF SUB EDITOR ADAM WOOD
EVA VESTMANN
KELSEY DRING
ONLINE AND DIGITAL EDITOR
ALISON ROWLEY
COMMERCIAL DIRECTOR LAURA TUCKER
creativeheadmag.com
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CREATIVE PARTNERSHIPS ASSISTANT NATASHA PEARS
CREATIVE PARTNERSHIPS MANAGER JENNY BROOKS
CREATIVE PARTNERSHIPS DIRECTOR JOANNA ANDERSEN
PUBLISHER
CATHERINE HANDCOCK
creativeheadmagofficial
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Creative HEAD is published 10 times a year by Alfol Ltd. Creative HEAD is a registered trademark. No part of this magazine may be reproduced without prior permission of the publisher. All information correct at time of going to press. Printing by Buxton Press
@creativeheadmag
19/03/2021 13:27
Ultra light. Ultra quiet. Incredibly powerful. Let your creativity fly.
www.divapro.co.uk
The edit ‘UNLOCK GRANTS TO SECURE SALONS’ FUTURES’ THE BRITISH HAIR and beauty sector is calling on the government to assist with grant distribution in order to get vital cash to salons and barber shops in need. Just 13 per cent of the £1.6bn Additional Restrictions Grant (ARG) monies available to local authorities has been allocated to businesses in need, and the NHBF has identified these grants as a key source of business-saving money that should be distributed immediately. Following the announcement of the 2021 Budget, Richard Lambert, chief executive of the NHBF, said: “We highlighted in our evidence to government that salons are on the brink of permanent closure. They are unable to take on any more debt to meet the deficit between their fixed outgoings and the current grants and reliefs. Without an immediate cash injection, many will not make it to reopening. “The frustrating thing is it doesn’t have to be this way. There is a significant pot of money available via the Additional Restrictions Grant, which central government has given to local authorities to hand out. The problem is councils have been holding on to this money or setting eligibility criteria too narrowly, meaning money is not getting to those who need it,” he added. The NHBF, along with the British Beauty Council, British Association of Beauty Therapy & Cosmetology and the UK Spa Association, has written to the Secretary of State for Housing, Communities and Local Government to urge government to push local authorities to expand their current eligibility criteria for ARGs. Head online to creativeheadmag.com to discover if you’re eligible for an ARG
GREAT LENGTHS IS CELEBRATING 10 YEARS OF ITS AWARDS WITH A NEW NAME AND CATEGORIES – ENTRIES FOR THE GLAMMIES BY GREAT LENGTHS OPEN ON 1 APRIL AT GREATLENGTHS.COM/UK
MWIT20 winners to lead
Lve
NEWLY CROWNED 2020 Most Wanted and The It List winners are among the speakers ready to share their stories of success for Salon Smart Live 2021. Stuart Whitelaw, founder of Most Wanted Best New Salon winner Mesart; and one of the team behind Most Wanted Best Salon Experience winner Gatsby & Miller; will be joined by The It List It Girl, Leah Hayden Cassidy, and The It List Entrepreneur Ricky Walters. Other names on the Salon Smart Live call sheet include Harriet Stokes, Adam Reed, and Jordanna Cobella, with more names to be revealed. In partnership with L’Oréal Professionnel Paris and Treatwell Connect, this super-Sunday of seminars, workshops and real-life tales from the salon front lines takes place on 23 May, streamed live from 10am. A £35 ticket gives an attendee an access code to watch Salon Smart Live on any device and all content is available on demand for 12 months after. Secure your place at creativeheadmag.com/salonsmart, see page 52 for more
THE 2021 MOST WANTED AND THE IT LIST AWARDS ARE OPEN FOR ENTRY NOW! TURN TO PAGE 44 FOR ALL THE DETAILS, INCLUDING TWO NEW CATEGORIES!
2021
The P R Brief
SLBPR’S SHARON BRIGDEN SHARES HER MUST-DOS FOR APRIL
You’re inundated with calls and messages for appointments, so use PR and marketing to help you cope. A little planning now will see you through the manic period and will help you be ready for quieter times.
DO THIS NOW • Ensure your site and social media tells clients about availability • Update details on any external sites, such as Treatwell • Closer to opening, post advice about what clients should do/not do before coming back and what safety measures you have in place • Let clients know you will need to skin test for colour appointments
• Try and answer every question that comes digitally • Make sure your spelling and grammar are correct • Try an online booking service – many offer free trials so explore the options • Review local media and make a note of the journalists whose writing you like so you can send them information • Do the same for local TV – ask if they’d like to film your salon reopening
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GEN Z PUSHES HAIR START-UPS
KAO RINGS GLOBAL AWARDS CHANGES KAO SALON DIVISION is mixing up its Global Creative Awards for 2021, with new trophies and some categories now photo-only to ensure Goldwell, KMS and Oribe salons get the opportunity to compete creatively. In the Editorial Awards, there are four new categories: Men’s Hairstylist, Avant Garde Stylist, Editorial Colorist and Salon Team of the Year, all of which will be photo-only. In the Technical Awards, the New Talent Colorist competition will be photo-only. The Creative Colorist and Haircutter of the Year categories will be postponed for 2021, because a live competition cannot be hosted. “It is time to show the world what true creatives do and that creativity never stops,” added global creative director John Moroney. Entries must be in by 15 July, while winners will be announced at the Kao Salon Global Experience Event in October. For details visit globalcreativeawards.com
227%
MORE THAN 2,700 new hairdressing and beauty businesses were started in 2020 by entrepreneurs under the age of 30. The Age of Entrepreneurialism report from The Accountancy Partnership reveals that businesses started by under-30s now account for four in 10 new start-ups, a rise of 10 per cent on 2017. Hair and beauty was the eighth most popular start-up sector last year, accounting for 1.5 per cent of new businesses. Nearly one-quarter (23 per cent) of new business owners in 2020 pursued their start-up goal after being made redundant or furloughed. The Accountancy Partnership argued that with a limited job market and many businesses struggling, young people have been forced to find alternatives to regular employment.
MARK 25 APRIL IN THE DIARY FOR WE CREATE, A VIRTUAL ‘FIESTA OF HAIRDRESSING’ FROM THE WELLA COMPANY WITH SHOWS, SEMINARS, AND BIG NAMES SUCH AS ZOË IRWIN AND ROBERT EATON. REGISTER FOR FREE AT WELLAWECREATE.COM
The increase in requests for help during January and February this year made to The Hair and Beauty Charity, based year-on-year. During 2020, the charity saw a 148 per cent increase in requests for help and increased the financial contributions to those in the hair and beauty industry by 70 per cent.
Join the so solid crew with these new shampoo bars from KMS. Highly concentrated and formulated with natural ingredients, they deliver the same professional-level performance as liquid shampoo but are designed to save water during product development, reduce plastic and packing materials, and reduce CO2 emissions. We love the KMS KEEPER containers, too! kmshair.com CREATIVE HEAD
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MY month
AHEAD
What April has in store for... MATTHEW GAVIN MANIFESTO
I’m looking forward to getting back to hair this month. I’ll be back with clients, scissors in hand, and I’ll also be assisting Tom Connell on shooting the next part of a Davines campaign. As everything reopens I’m ready for what new challenges will be coming our way.
CLAIRE MARTINKENNEDY GRO LONDON
Fingers crossed we’re back to salon life on 12 April. I have plenty of education to look forward to; I’m conducting a Textured Curls Colour Course for Redken on L’Oréal Access, and doing an Instagram Live with Salon Services on 26 April for blonding techniques on textured hair. I feel blessed and excited about the month ahead.
MOVERS AND SHAKERS
Vernon François is Redken’s new global consultant, celebrity hairstylist and educator. Former All Star Challenge winner Chris O’Riordan has joined the American Crew programme Team Crew. Richy Kandasamy is joining the R+Co Collective as Haircolor Category Expert. Safy B has joined the Hair Co-Operative Artistic Team.
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Signature by Dionne Smith is a collection of essentials from the celebrity stylist that includes hair straighteners, a heat protection mat and her Opulence premium hair extensions.
HI’DEMAND is the UK’s first wraparound ponytail for textured hair from salon owner and celebrity hairstylist Heather Dappah, made with 100 per cent virgin human hair. The Katie and the Zayne Ponytails are available in 18-inch and 26-inch pieces.
PRICE FROM £50
HEATHER.DAPPAH@ HERDEFINITION.CO.UK
hidemandhair.com
OSiS+ Keep It Light is the lightest and driest hairspray yet from the Schwarzkopf Professional range, combining up to 230°C heat protection with a lasting yet invisible hold.
RRP £12.85 0800 328 6920 schwarzkopfpro.com
RRP FROM £10 (20 PER CENT OFF ORDERS OF MORE THAN 10 UNITS FOR TRADE CUSTOMERS) SIGNATURE@DIONNESMITH.COM signaturebydionnesmith.com
Irresistible services consumers will want to snap up, selected by the Layered team
Aveda has an impressive track record when it comes to fundraising, and to mark Earth Month this April it will donate $5 globally (about £3.61) from the sale of each limited-edition Shampure Nurturing Shampoo Bar to the charity Water. The new bars are silicone-free, sulphate cleanser-free, cruelty-free and vegan, so tick all the boxes for those mindful of ecological impact, and the mission this year is to raise more than $2 million (£1.45 million) to protect and provide clean water to people in need in India, Nepal, Madagascar and Ethiopia.
Looking for ways to plump up the volume? Volume is the new Semi Di Lino treatment line for fuller, thicker, hydrated hair from ALFAPARF Milano.
RRP FROM £12.95 SKILPATRICK@XPERTHAIR.CO.UK xpertprofessional.co.uk
Moroccanoil’s new All In One Leave-In Conditioner intensely hydrates, detangles and protects hair, while its signature Argan ID technology treats hair from the inside out.
RRP £22.65
01296 620 555 moroccanoil.com/uk
RRP £14 0370 192 5650 aveda.co.uk
Salon tea tree oil favourite Australian Bodycare is unveiling a range of advanced formulas for healthy hair and scalps – meet hair clean shampoo, hair care conditioner and scalp serum treatment mask.
RRP FROM £11.99
The Nano Titanium Prima 3100 Slim from BaByliss PRO has slender, high-gloss titanium floating plates to create precision-styles even on shorter hair.
RRP £120
INFO@AUSTRALIANBODYCARE.COM
0370 513 3191
trade.australianbodycare.com
babylisspro.co.uk
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Heart of Glass by Davines is the new treatment line specifically designed for blonde hair, both treated and natural. There’s a blue-toned shampoo and conditioner, an intense treatment and a sheer glaze for sparkling sunny shades.
RRP FROM £20 020 3846 4170 davines.com
CREATIVE HEAD
17/03/2021 11:47
#CHedit
STOCK OPTIONS
OUR PICK OF THE LAUNCHES TO STACK ON SHELVES, ADD TO MENUS AND SHARE WITH YOUR STYLISTS Everyone needs a support unit ¯ for tough times, for that little extra help. Well, Schwarzkopf Professional’s new Colour Enabler range offers precisely that, all gathered together to help you do whatever technical work you have planned. This support kit will help you master any colour service in three simple steps. First up is creating the ideal canvas, and here you have Bond Enforcing Color Remover and Hair Primer to prep to perfection. Step two during colouring is all about protection for hair, scalp and skin. So, turn to Skin Protect and Scalp Protect alongside Fibreplex No.1 Bond Booster to get that great result. And finally, to seal the deal (and the hair), turn to Fibreplex No.2 Bond Sealer, Hair Sealer and Stain Remover to keep your hard work looking sparkling for as long as possible. Technical brilliance to power your terrific techniques – boom!
IN-SALON SERVICE 0800 328 6920 schwarzkopfpro.com
IT’S ALL ABOUT… SHIELDING Amazing from milk_shake’s Lifestyling range is a pre-styling spray that creates a waterproof film, sealing the cuticle and halting humidity while protecting hair from the stress of heated tools. It also keeps colour fresh, reduces drying time and increases manageability.
RRP £19.99 01392 365 177 www.red-hotproducts.com
CREATIVE HEAD
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Revamped Magnet from Revlon Professional – the shield against external aggressors – is now your BFF for technical services. New Magnet Blondes is the lightening range to check out, with up to nine levels of lift.
IN-SALON SERVICES; HOMECARE FROM £26.90 020 7391 7440 revlonproshop.com
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WHY DID YOU WANT TO BE A HAIRDRESSER? I always knew that whatever I chose as my career, I wanted to give it my all, to put my heart and soul into it. Hairdressing was one of my favourite hobbies growing up and I realised later on that it was much more than just a hobby. It’s my passion and I wouldn’t want to do anything else.
SANDRA HAHNEL INSTAGRAM: @SANDRAHAHNEL AGE: 23 SALON: TREVOR SORBIE HAMPSTEAD
WHAT HAVE BEEN YOUR HIGHLIGHTS SO FAR? Assisting Sam McKnight and Guido Palau at the Milan and London Fashion Weeks, as well as seeing my work in several national and international publications, including a cover for MOD Magazine. Oh, and being a finalist in the Rising Star category of The It List! WHERE DO YOU SEE YOURSELF IN 10 YEARS’ TIME? I hope to have achieved some big goals. Also, I am looking forward to seeing my passion, love and appreciation for hairdressing and the creative industry grow and hopefully inspire others. WHAT WOULD BE YOUR DREAM HAIRDRESSING GIG? My dream gig would be to go on a world tour with an artist or band. It combines all of my favourite things – hair, music and travel.
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CREATIVE HEAD
17/03/2021 11:59
#CHedit
Inside story CÙRLACH GLASGOW
Photography by Sean Patrick Campbell
PRONOUNCED ‘CUR-LOCK’, Cùrlach is Gaelic for curly, so you know right off the bat that this is a salon that clients with natural textures will want to investigate. Originally a traditional Glasgow tenement flat, the space was stripped back to the bones to reveal some incredible features, including vintage wallpaper. “We wanted to create a safe, comfortable environment,” explain founders Emma Diamond and Rochelle Jolley (pictured top right). “We pride ourselves on being an inclusive, non-judgemental space.” Having built the salon amid the ongoing pandemic, the duo is particularly pleased to have been in the position to create jobs for local artists and makers who’ve found their usual income streams cut off. “As much as possible we’ve shopped locally and independently, from the plastered walls to the custom-built shelving and retail display units, and the art installations that gain a lot of attention.” Standouts include stunning dried flower sculptures by Flowers Vermillion, custom-made tiles by Surface Ceramics and a sculpted iron sign by local blacksmith Agnes M Jones.
HUB HUB
Check out our podcast featuring all these salons’ founders at the Salon Smart HUB! creativeheadmag.com/salonsmart/hub
HOT BUY
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CLIMATE CONTROL
Whether colouring, highlighting, perming, drying or helping a client relax with an intensive treatment, new Climazon2 from Wella Professionals is an infrared heating innovation that lets you tailor services to each guest. Hot stuff…
CONTACT YOUR LOCAL WELLA ACCOUNT MANAGER FOR MORE INFORMATION wella.co.uk
CREATIVE HEAD
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H BY GARETH BROMELL DUBLIN
Nestled in Harvey Nichols in Dundrum, Dublin, this salon from session legend Gareth Bromell puts sustainability to the fore, with almost entirely upcycled interiors.
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WHAT NOT TO DO WHEN REOPENING
THE BUSINESS EDIT
WE’VE LIVED THROUGH a reopening after a long lockdown before… so what did we learn as an industry? Are there specifics to avoid, and are salons and barbers planning to approach their reopening differently this time? “We have increased our prices to cover product inflation, PPE and taxes,” explains Brook Evans, founder of BE Ironbridge. “This we didn’t do previously but now it has gone on a lot longer than we expected and we have already taken a hit with being shut for half a year.” Paul Hession from Dublin’s Hession Hairdressing is going to slow everyone and everything down. “I’m not going to do the same as the opening after the first lockdown – we’re going to work with the normal booking schedule and not work any longer extra hours.” He shared an anonymous survey with his 56 staff and was inundated with responses saying that they wanted to slow down. “We’re not going to have clients dictate to us this time,” he states. And it’s a firm ‘no’ to taking bookings through multiple platforms: “With several social media accounts, emails, phonecalls
and SMS it can all get a bit messy and people can get lost in the system,” Brooke admits. “I’ll be sticking to emails and calls.” There’ll be some big colour jobs ahead, and Brooke is adding a surcharge on all colour appointments in preparation: “Clients will have at least four months’ growth, which means it will be a lot more work and colour than a regular top-up appointment.” “Business is likely to be busier than ever. If the after-effects of the last lockdown are anything to go by, salons and barbers will be flat out and making good levels of what seems like profit. But don’t be fooled into thinking we’re out of the woods,” warns Phil Smith of Smith England. “We need to treasure that turnover like never before. Let’s not forget, it cost money to stay closed during lockdown. Rent, utilities, bills and running costs on an empty salon amounted to about £5,000 a month in my case and that’s after taking into account government grants. It’s only really in the third quarter that we’ll begin to see the first glimpse of true profit. We need to be treating every penny like gold dust.”
PAUL FALLTRICK GFC HAIRDRESSING
Last time we booked clients in for a skin test in the salon but that created a headache, we had so many people in and out. We’re now sending out Colourstart skin tests to as many people as possible, which means we can take on colour clients on the very first day we open. Last time we split the team in two, but it just didn’t work. We didn’t have enough in on the days when we had more clients wanting appointments. The whole team will be in for their usual hours. The last time showed us that social distancing is possible. We had extended hours with extra late nights before and we’re absolutely not doing that again. It felt counterintuitive – we’ve spent so long communicating our hours and it was suddenly confusing for everyone. We also staggered staff times to minimise people meeting at the front door, which was great on paper but in practice it was just ridiculous. We had staff waiting around outside to start work at their allotted time.
LIFE LESSONS
NAOMI BROOKS THE HAIR SANCTUARY
Share the responsibility. Free yourself up from control and allow your team to take on more. It will increase their confidence, free up your time and make the business run more efficiently. Follow your heart. Trends are changing, with new techniques and methods being introduced all the time. Don’t get lost trying to adapt to everything and feeling you must be doing it all. Do what you enjoy and are passionate about. As one door closes another one opens. Sometimes you may miss an opportunity for whatever reason, but try not to get too caught up on it. Make sure all the opportunities you accept are aligned with your vision. Believe in yourself and the gift you bring. It’s easy to compare yourself with others and their number of followers but remember, no-one can be you and that is your power. Followers don’t equate to the number of clients that come through the door or your skillset. Your ‘why’ is your biggest motivator. Why do you do what you do? Go back to that whenever you face difficulties or lack creativity as that is what drives you every day to continue.
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#BusinessEdit
BREXIT AND YOUR BUSINESS BREXIT HAS LED to important changes that may affect your salon business and how it operates, says NHBF chief executive Richard Lambert. “For example, if you have existing employees from the EU, they may need to apply to the EU Settlement Scheme. In addition, a new UK pointsbased immigration system started on 1 January 2021 for new employees from outside the UK.” There have also been reports of delays and extra costs for businesses that import products and other supplies from the EU, says Richard. “If you import goods, you must understand the new rules. The government has provided a step-by-step guide at gov.uk/import-goods-into-uk. “It’s important to note that some things won’t change,” says Richard. “For example, GDPR is now part of UK law and the government has also pledged to protect UK workers so they get the same or better rights than EU workers.” For more, go to nhbf.co.uk/brexit
Check empty premises THE ASSOCIATION OF British Insurers has confirmed that business owners should continue to check their closed premises in the last few days of lockdown, says NHBF finance director Kishon Mather. “If you can’t visit to check on your salon or barber shop, always speak to your insurer to explain and ask their advice,” he says. “Insurers should take a flexible approach to the requirement to check on unoccupied premises, as long as the policyholder has done their best to ensure the premises remain secure.” Discover more at nhbf.co.uk/safe
SALONS GET A BUDGET BOOST NHBF CHIEF EXECUTIVE Richard Lambert has welcomed the financial help announced for hair and beauty businesses in the recent Budget. “We are particularly pleased to secure the Restart Grant of £18,000 for businesses in the personal care sector in England, which followed intensive lobbying by the NHBF,” he says. The government’s latest plans also include: • The furlough scheme will be extended until the end of September 2021. Employers will have to contribute 10 per cent in July and 20 per cent in August and September. • The Self-Employment Income Support Scheme has been extended. The fourth grant will cover February to April and is worth 80 per cent of average trading profits up to £7,500. A fifth grant will cover May to September 2021. Those who became self-employed in the 2019 to 2020 financial year can now claim if they filed a tax return by midnight on 2 March 2021. Other help includes reductions in business rates, recovery loans and a UK-wide ‘Help to Grow’ scheme. You can register now at gov.uk/helptogrow. “Both the Restart Grant and further funding for the self-employed have thrown a lifeline to struggling businesses and professionals,” adds Richard. “However, there are still those who have fallen through the net and we will continue to press for a short-term reduction in VAT to help the hardest-hit hair and beauty businesses to recover.” Find out about financial support across the four nations including detailed Budget information at nhbf.co.uk/financial-support
New minimum wage rates take effect The NHBF is reminding salons that new National Minimum Wage (NMW) and National Living Wage (NLW) rules and rates kick in from 1 April 2021. NHBF finance director, Kishon Mather, says: “As well as increases in the NMW and NLW rates, the NLW will now have to be paid to those aged 23 and 24 from this month.” The NLW will increase to £8.91 from £8.72, and the NMW will also increase across the various age groups. Apprenticeship pay will go up from £4.15 to £4.30. “But don’t be caught out,” adds Kishon. “An apprentice over the age of 19 who is in the second year of their apprenticeship must be paid the age-appropriate NMW or NLW.” Find out more at nhbf.co.uk/new-nmw
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#BusinessEdit
MISSION CONTROL
PUTTING YOU IN THE DRIVING SEAT OF YOUR SALON
in association with Phorest Salon Software WITH MANY SALONS AND barber shops currently closed across parts of the UK for a little longer, Phorest Salon Software is here to help strengthen your business during the downtime, wherever you’re based and however big your team is. Because as the changing face of the high street shows, that traditionally powerful place on a central road might not be as great for business as it once was. So how do you ensure that your business and your brand is pulling in the punters and hitting those revenue targets? Well, Phorest has some ideas to share…
£50 TO £200: THE RANGE OF THE AVERAGE BILL OF
TOP-PERFORMING SALONS IN TRADITIONAL PRIME LOCATIONS SALONS HITTING 8% IN PRODUCT UPSELLS CAN BE JUST AS SUCCESSFUL AS SALONS HITTING 60% IF THEY USE FEATURES SUCH AS CLIENT RECONNECT AND AUTOMATED SMS TEAMS OF 3 TO 5 STAFF VERSUS SALONS WITH MORE THAN 20 STAFF CAN EQUALLY BE AS SUCCESSFUL
THE MISSION: PROVING THE MYTHS WRONG
3 in 2 of Phorest’s
best-performing salons were NOT in prime locations
96%
said visibility for staff of their performance metrics is extremely valuable to their business
“We’re not on a busy high street but our salon has grown and evolved with the help of a great marketing system and innovation to help us move forward. Communication is key”
DEBUNKING THE MYTHS OF WHAT MAKES A SUCCESSFUL SALON Do previously held conceptions about what makes a successful business still apply?
MYTH: LOCATION, LOCATION, LOCATION
Having that prime spot on the high street with the most footfall may seem like a good idea… but is that still the case? Prime locations have significantly higher rent in comparison with a side street just a couple of minutes away, but can be as equally successful. The majority of the top-performing Phorest salons in 2020 were not based in traditionally prime locations. Many of them didn’t even have a shop front and were first-floor premises. The secret? An online presence that gives browsing clients confidence. Features such as Client Reconnect, which keeps you in touch with nearly lost clients; Online Reputation Manager, which boosts your Google reviews; and an integrated Marketing Suite for best-in-class communication are more important than ever.
MYTH: PRICING IS EVERYTHING
One thing is certain, salons must not be afraid to increase their pricing to succeed. But does that mean that the salons charging the most for their services are the ones turning the most profit? Studies at Phorest have shown that there is no magic number when it comes to the average price a client should be paying for you to become a top-performing salon. In fact, the best businesses drive revenue in various ways. For example, salons with a lower average bill tend to boost revenue with retail sales, shorter rebooking cycles and packages.
WHAT SUCCESSFUL SALONS HAVE IN COMMON It’s important to note that there isn’t one formula that fits all, but there is one common factor for success: an educated and focused team. You can be the most driven, forwardthinking owner with the best location in town, but true success lies with your team. Abigail Walsh is the regional marketing manager at Phorest Salon Software UK & Ireland. Find out more at phorest.com and @phorestsalonsoftware
LYNN MCDONALD, BACK II BLACK HAIR SALON
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CREATIVE HEAD
19/03/2021 13:32
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The first 20 new Creative HEAD Club members will receive an exclusive Matrix Colour Hamper, worth £47. The hamper features the brand new Pre-Bonded hair colour which helps to protect the hair, colour after colour!** Also included is a QR code to access an exclusive SoColor education course. Already a Creative HEAD Club member? Then we’ve got something for you too! One lucky winner will receive an extra-special Matrix Colour Hamper, worth £151, featuring the brand new Pre-Bonded hair colour which helps to protect the hair, colour after colour,** as well developers, tools, lighteners and a shade chart to get you started!*** For more information visit matrixhaircare.co.uk
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For the first 20 new members to sign up between 1 April and 30 April 2021. Subject to availability, no cash equivalent will be offered. **Assessed after seven applications on sensitized hair. Includes: New Starter Kit (with six top-selling Neutral shades and one litre of 20 Vol developer), Mini Shade Chart, Colourful Tools (two bowls, two brushes, one apron), two packets of Light Master 8 with Bonder, one litre of SoColor Sync Developer(9 Vol), one litre of Total Results, Keep Me Vivid Shampoo, one litre of Total Results, Keep Me Vivid Conditioner. ****Selected events only, for more details contact events@alfol.co.uk
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K C I L C CLICK
! Y A R O O H
. DY FOR ANYTHING IN JUST A FEW CLICKS ORGANISE YOUR BUSINESS AND BE REA MOST OF THE TECH AT YOUR FINGERTIPS, THE NHBF EXPLAINS HOW TO MAKE THERE TO PROACTIVELY PLAN FOR THE FUTURE FULLY UTILISING YOUR SALON SOFTWA SALON OWNERS AND hair professionals are all eagerly gearing up for normality. Take full advantage of salon software technology to help you manage all aspects of your business and react faster to any future challenges you might face. Aside from the convenience of clients booking online, you can use software to boost your bottom line, enhance staff performance, and take care of time-consuming tasks to give you more time to get on with running your business, says NHBF director Tina Beaumont-Goddard.
BUILD CLIENT LOYALTY
Your client database is your most valuable asset, says Tina. “Use your salon software to send out regular, automated marketing messages and key information to both new and existing clients. This will keep them engaged and help build loyalty.” Messaging can include appointment reminders, thank you notes for referring a friend, ‘missing you’ messages to clients who haven’t been in for a while, or even birthday discount vouchers. Proactively seek feedback with forms following an appointment (keep them short and sweet to encourage a response) and, with your client’s permission, you can then post good feedback on your social media pages or website. Keep clients up-to-date with a regular newsletter or send tailored marketing
messages and offers. But don’t forget, you must comply with GDPR! The NHBF has a comprehensive overview at nhbf.co.uk/gdpr
NHBF MEMBERS BENEFIT FROM:
GET THE BEST FROM YOUR TEAM
• Discounted insurance • A free health and
Track staff performance with software and highlight where improvements can be made. “You can use your salon software to find out who in your team brings in the most profits, has the most high-value appointments, and sells the most retail,” says Tina. Software can work out how much commission each staff member should get, and your best performers will provide a benchmark for others to aspire to. Accurate and up-to-date records of annual leave, sick leave and maternity or paternity pay can also be monitored and recorded on your salon software. Discover other ways to reward your team for long-term success at nhbf.co.uk/happy-salon-team
ENSURE VALUE FOR MONEY
Make sure you know what you want to get out of your salon software and ensure it provides maximum value for money. For the same reason, ensure your staff are fully trained on how to use the salon software. NHBF members can download an in-depth guide to salon software, including how to choose the provider that’s best for you, at nhbf.co.uk/salon-software-guide
safety helpline
• A free 15-minute business coaching call from an industry expert every year • Special fixed-rate business coaching • A wide range of in-depth business guides and money-saving NHBF Rewards Find out more about NHBF member benefits at nhbf.co.uk/benefits
JOIN THE NHBF BEFORE THE END OF APRIL 2021 AND QUOTE CHA25 TO GET £25 OFF YOUR MEMBERSHIP FEE
Explore the various benefits and support from the NHBF, including legal, employment, management and financial advice. Visit nhbf.co.uk/join CREATIVE HEAD
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COLOUR VISION
FORWARDTHINKING COLOUR ADVICE ALONGSIDE A BRAND NEW, WORLDWIDE CREATIVE SHOWCASE AS SALONS PREPARE TO REOPEN… WELLA PROFESSIONALS IS GOING ALLIN THIS APRIL IN ASSOCIATION WITH
WE CREATE TOGETHER!
There is one event you do not want to miss… Wella is holding an exciting global virtual event called We Create, which will see more than 20 international icons showcasing their creativity. And best of all, it is absolutely free for everyone to attend! This ‘fiesta of hairdressing’ will take place on 25 April, with four hours of shows, seminars, and intimate conversations with industry leaders. Expect a celebration of the hairdressing craft through a jam-packed agenda, featuring well-known global industry names such as Robert Eaton, Sonya Dove, Darren Ambrose, Zoë Irwin and many more. We Create will be accessible to beauty professionals all over the world and offers the ability to select the topics that interest you from two channels streaming content simultaneously. But don’t worry, you won’t miss anything – both streams will be available to view again for one month after the event. The winners from the International TrendVision 2020 competition will also be revealed, making it a celebration not to be missed. Registration to We Create is completely free, a gift from Wella to the industry. Sign-up online at wellawecreate.com
THE COLOUR CLINIC IS OPEN…
AND HOW TO OVERCOME IT. CLAYDE BAUMANN, EVERY MONTH WE SPEAK TO A WELLA PROFESSIONALS COLOUR EXPERT ABOUT A KEY ISSUE IS ROLLING UP HIS SLEEVES, READY TO REOPEN NN), EBAUMA GLOBAL COLOUR DIRECTOR AT D&J AMBROSE AND WELLA TOP ARTIST (@CLAYD
“At the risk of stating the obvious, your clients haven’t seen you for the past four months and before that we were playing catch-up from the lockdown 2.0, so a big issue is going to be your time management. At D&J Ambrose we’re ensuring that there is ample time when we’re booking in appointments to do everything that is needed, factoring in an extra 15 minutes for each colour application and each cut and blow-dry, just to give us that bit more time. “We want to make sure our customers feel like they’re really being attended to, so we’re working longer hours and many members of our team are voluntarily working an extra day each week. The level of service is quite a big thing; we’re entering another era where finances are likely going to be a problem for our clients, so we’re making sure that we elevate our service even more. “It’s about making sure that every customer receives a phone call to confirm their appointment, instead of just sending a text message. It’s perfect because it also generates a conversation, so if there’s any reason a person can’t make it in we have time to get that appointment filled. Going through service and time management with a fine-tooth comb is very important.”
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CR EATIV E HE AD AD VE RT OR IAL
SHELFIE TIME I love Blondor Mèches because it delivers so many positive benefits. It offers controlled and reliable lightening with up to five levels of lift in 15 minutes, when using a heat source. This means that you can offer a quick highlighting service, which is perfect for anyone who isn’t keen on spending a long time in the salon” GARY CORCORAN, MERAKI COLLECTIVE @GARYCORCORANCOLOUR
WHY I’M WELLA
I’m with Wella Professionals as it’s an innovative, globally-leading manufacturer in our industry. Its support and commitment to the hairdresser is outstanding and its portfolio is second to none. Quality, standard and performance are imperative to us as a colour specialist business, especially for our creative vision and future growth. Wella is a fantastic place for us to be and I look forward to a long-standing relationship as a Wella partner.” CHRISTEL BARRON-HOUGH, STIL SALON @STIL.SALON
CREATIVE HEAD
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FULL OF FRESH IDEAS
INDULGE IN CREATIVE COLOUR WITHOUT THE COMMITMENT WELLA PROFESSIONALS COLOR FRESH MASKS WORK LIKE A DREAM WHEN IT COMES TO CHANGING UP COLOUR WITHOUT COMPROMISING CONDITION HYDRATING, CARING FORMULAS? Check. Colours which run from subtle to popping? Check. Retail gold for clients? CHECK. Spice up your clients’ colour experience with Wella Professionals Color Fresh Masks. They are the ideal solution for both in-salon and at-home colour care that will get clients excited. As hydrating as they are statement-making, the nourishing Color Fresh Masks are so much more than a basic treatment. In just 10 minutes they can boost your professional work or lend a playful twist of colour to your locks, all while delivering intense moisture. You get the best of both worlds; intense pigment that fades true-to-tone and a silicone-free, zero-damage formula that treats strands to a cocktail of rich moisturisers including argan and avocado oils. All of the masks have zero PPD so they don’t need a patch test to play with, and are the perfect stepping stone for those looking to try out a new look without complete commitment. This terrific tube has been the perfect partner for colourists during lockdown, and will continue to be an effective tool while
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easing out of restrictions. Color Fresh Masks are easy enough to use that they make the dream product to send clients home with to keep your hard work in tip-top condition. While clients wait to see you, keep their colour going with a steady stream of fresh colour.
E-RETAIL TO EXCITE
Wella Professionals has teamed up with Shopify to help you create an easy and effective way to retail your products to clients between appointments and boost your revenue. An e-shop makes buying a tube or two super-convenient for your existing clients and attracts new customers looking for a fix of premium hair prettifiers online. It’s really simple; there’s a dedicated online guide that takes you through the process of setting up an e-shop yourself using the Shopify platform. Create a free Wella Professionals account at education.wella.com to access testimonials, videos and step-by-step PDF guides.
CREATIVE HEAD
17/03/2021 14:31
THINGS ARE HOTTING UP
Never underestimate the effect heat can have on a colour service! If you’re facing a tsunami of appointments you can get speedy with the Climazon². Customise each treatment individually with its combined infrared heating and hooddrying abilities – it’s fast AND smart! With the use of heat you’re able to half the development time of your colour, maximising your precious column time and enabling you to fit more colour clients in. If you’re reaching for Koleston Perfect ME+ or ILLUMINA Color, you might expect to leave the colour developing for 40 minutes… but you can halve that by using the Climazon². Facing back-to-back blonding? Speed things along without compromising on lift with the Climazon² – you’ll achieve up to five levels of lift in 15 minutes with Blondor Mèches and heat. “All service industries improve with technology. Hairdressing is certainly no different,” says Mary Ryan, owner of Mary Ryan Hair Salon in Co. Limerick, Ireland. “Due to Covid-19 we now do our best to work with customers on a one-to-one basis, which makes the Climazon² an even bigger asset because it cuts down the development time. We find it particularly beneficial when dealing with resistant colours.”
CR EATIV E HE AD AD VE RT OR IAL
or Fresh Masks Lilac Frost and Pink Col Gloss Color Fresh Ma sks Pearl Blonde and Gol den
Color Fresh Masks are one of my new favourite products. Not only are they amazing for on shoots and to retail to your clients, but they are also amazing for in-salon use. In just 10 minutes you can achieve beautifully conditioned colour results! They are great for colour-shy clients as the perfect introduction to colour, but also for those times when a non-skin tested client wants a colour service on the day… you now have something to offer. I love using them on their own but also intermixing them to create cool chocolates and fun pastel pops of colour.”
#ColourVision
JAMES EARNSHAW, WELLA UK&I DIGITAL COLOUR AMBASSADOR @JHAIR_STYLIST
DISCOVER HOW THE WELLA PROFESSIONALS COLOR FRESH MASKS CAN REJUVENATE YOUR COLOUR SERVICES AND SALES AT EDUCATION.WELLA.COM @WellaHairUKI #WellaColour #MakeChange CREATIVE HEAD
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COLOR mask FRESH REVIVE, REFRESH AND HAVE
fu n
Zero damage colour depositing masks to maintain or transform your colour BOTH IN SALON AND AT HOME. education.wella.com uk.wellastore.com @wellahairuki #WellaColour
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01/12/2020 14:22
PAINT PRESENTS
COMING SOON ON CREATIVEHEADMAG.COM/PAINT 038-039_BlondeUnlocked_April.indd 1
19/03/2021 13:54
LAUNCHING MAY 2021
Get ready to unlock your best blonde ever with all this and more…
Blonde Masterclasses Blonde Conversations Buy the Blonde The Big Blonde Gallery
LIVE VIRTUAL EVENT! Featuring live colour work on set, a panel debate on consumerising blonde, the science behind blonde and a live photo shoot for Creative HEAD’s June issue
IN EXCLUSIVE PARTNERSHIP WITH
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2020
THEIR TIME IS NOW! Yes, it was a while in coming… but one look at this lot and you’ll know it was worth it! Most Wanted (and Creative HEAD) turned 20 in 2020, the year that tested salons, stylists, colourists and barbers more than any other. The pandemic meant we waited and waited in the hope we could bring you the Grand Final in the flesh. It was not meant to be… but we knew any virtual Grand Final had to be EPIC! And so we still hit our planned venue, Printworks, to broadcast a livestream extravaganza with our finalists (with some via Zoom!), special guests and our wonderful audience watching at home. Here are our winners!
E…
THE 2020 MOST WANTED AWARD WINNERS AR
BEST NEW BOUTIQUE SALON Sponsored by
PAINT + POWDER STAFFORD
BEST SALON TEAM Sponsored by
TINT LEEDS
BEST NEW SALON Sponsored by
MESART GLASGOW
BEST SALON EXPERIENCE Sponsored by
GATSBY & MILLER AMERSHAM
BEST LOCAL SALON Sponsored by
STAG
EDINBURGH
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INDEPENDENT STYLIST
HAIR TREND
ANNA COFONE
RICHARD PHILLIPART
Sponsored by
MEN’S HAIR SPECIALIST Sponsored by
Sponsored by
THE BOUTIQUE ATELIER
AWARD FOR INNOVATION Sponsored by
JODY TAYLOR
TIM BINNINGTON FOR MANTA HAIR
BUSINESS THINKER Sponsored by
CAROLINE SANDERSON EGO HAIR DESIGN
CREATIVE TALENT
SESSION STYLIST Sponsored by
ANTHONY TURNER
Sponsored by
HAIR ICON
ZOË IRWIN
GUIDO PALAU
COLOUR EXPERT
2020 LEGENDS
JOHN FRIEDA
Sponsored by
Sponsored by
SAM MCKNIGHT HAIR ICON 2019/17/14
PADDY MCDOUGALL RAINBOW ROOM INTERNATIONAL
SOPHIA HILTON
COLOUR EXPERT 2019/18/17
THE COLLECTIVE BY LLOYDS
BEST SALON TEAM/SUPREME TEAM 2019/18/17
WANT TO SEE MORE? VISIT CREATIVEHEADMAG.COM/MOSTWANTED AND KEEP YOUR EYES PEELED FOR OUR SOUVENIR ISSUE WITH CREATIVE HEAD MAY! 038-041_MW Winners2.indd 2
17/03/2021 14:34
CAN YOU BELIEVE IT? 2020
Because we love you lot sooo much, we don’t just deliver one awards programm e, we double it! The It List, exclusively partnere d by ghd, stands apart in the hairdressing industry; the se awards recognise and celebrate the most exciting young hairdressers in the UK and Ireland, all aged 30 and under. These are the talents of tomorrow, reward ed today… and maybe we’ll find a few of these bods ap pearing again in the future as Most Wanted Award winners! But let’s not get ahead of ourselves. We ha ve six of the best right now with whom to share big lov e and big trophies before they embark on even big ger futures… let’s meet them!
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THE 2020 THE IT LIST AWARD WINNERS ARE… THE RISING STAR ANNABEL PAYNE Toni&Guy
THE EDITORIAL STYLIST AIDAN DARCY THE ENTREPRENEUR RICKY WALTERS SALON64
THE VISIONARY MARLON HAWKINS Brooks & Brooks
THE IT GUY TOM GILLING
Adam Reed London
THE IT GIRL LEAH HAYDEN CASSIDY Unit8 by Hayden
THAT’S NOT ALL! VISIT CREATI VEHEADMAG.COM/THEITLIST FOR ALL THE EXTRAS, AND M AKE SURE YOU GRAB YOUR SOUVENIR ISSUE WITH CREATI VE HEAD MAY! BUT WAIT – WE’VE GOT MORE
, MORE, MORE FOR 2021 OVER
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THE PAGE…
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CELEBRATING THE MOST EXCITING TALENTS IN UK AND IRISH HAIRDRESSING
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20 21
CREATIVEHEADMAG.COM CREATIVEHEADMAG.COM/MOSTWANTED CREATIVEHEADMAG.COM/THEITLIST CREATIVEHEADMAG.COM #MWIT21 @creativeheadmag
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NEW
DIFFERENT
BECAUSE EVERYTHING CHANGED DURING THE PAST 12 MONTHS, OUR 2021 MOST WANTED AND THE IT LIST COMPETITIONS HAVE BEEN UPDATED AND REFRESHED, READY TO EMBRACE A NEW ERA FOR OUR INDUSTRY 044-051_MWIT21V6.indd 3
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SUPER-EASY, SUPER-SLICK – AND YOU CAN BE SUPER-CREATIVE!
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A COMING
AGE
FOR 21 YEARS CREATIVE HEAD’S MOST WANTED HAS SHONE A SPOTLIGHT ON THE MOST EXCITING, GAME-CHANGING TALENTS IN UK AND IRISH HAIRDRESSING. WHICH TROPHY WILL HAVE YOUR NAME ON IT THIS YEAR? Application forms, criteria, need-to-know info creativeheadmag.com/mostwanted Competition closes 5pm, Monday 14 June Judging day Monday 5 July
Finalists revealed Wednesday 7 July Grand Final Monday 6 September
Questions events@alfol.co.uk or call +44 (0)1434 610940
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2021 CATEGORIES
Open to hair professionals, salons, barber shops and freelancers in the UK and Ireland NEW TEXTURE EXPERT
For a salon-based or freelance hairdresser demonstrating stand-out work with textured hair. Category sponsor:
INDEPENDENT STYLIST
For a stylist looking after clients while busy building ‘brand me’. Category sponsor:
NEW SUSTAINABILITY HERO
Recognising a hairdressing salon, salon group or self-employed individual helping to change the way we live – for the better. Category sponsor:
COLOUR EXPERT
For a colour director or senior colourist with exceptional technical skill and commercial expertise. Category sponsor:
BUSINESS THINKER
For a salon owner or director who can demonstrate an outstanding approach to business. Category sponsor:
MEN’S HAIR SPECIALIST
For a salon-based or freelance hairdresser demonstrating stand-out work in men’s hair.
CREATIVE TALENT
For a creative director or senior stylist with exceptional artistic skill and commercial expertise. Category sponsor:
Category sponsor:
AWARD FOR INNOVATION
HAIR TREND
For the best on-trend image of the year.
Rewarding an original hairdressing initiative that has proved a success for the salon business and/or the industry at large.
Category sponsor:
Category sponsor:
BEST SALON TEAM
BEST LOCAL SALON
Category sponsor:
Category sponsor:
For salon teamwork at its best.
For a salon that best serves its local community.
AWARDS BY NOMINATION SESSION STYLIST
HAIR ICON
Category sponsor:
Category sponsor:
For the most exciting hairdresser working in fashion. For the most inspirational hairdresser of 2021.
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2021
YOUNG, AMBITIOUS AND READY TO MAKE YOUR MARK IN HAIRDRESSING? HERE’S THE ULTIMATE CAREER KICK-START: THE IT LIST 2021 IS OPEN FOR ENTRIES
Application forms, criteria, need-to-know info creativeheadmag.com/theitlist Competition closes 5pm, Monday 14 June Judging day Tuesday 6 July
Finalists revealed Wednesday 7 July Grand Final Monday 6 September
Questions events@alfol.co.uk or call +44 (0)1434 610940
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2021 CATEGORIES
Creative HEAD’s The It List, exclusively partnered by hairdressing mega-brand ghd, is searching for the business-builders, style-makers and hard grafters who set the barbering, session styling and salon spheres on fire in 2021 – and all aged 30 or under. Think you’ve got what IT takes?
EXCLUSIVELY SPONSORED BY THE RISING STAR
For a young salon assistant who is enthusiastic,
hard-working and fast improving – a new team star!
THE EDITORIAL STYLIST
For a young hairdresser turning heads on set
THE ENTREPRENEUR
For a young salon owner who’s created a successful, resilient business
THE VISIONARY
For a young stylist or colourist pushing creative boundaries
THE IT GUY/GIRL
Two trophies – one for a guy, one for a girl – awarded to young hair professionals excelling in multiple areas of hair work and destined for greatness
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18/03/2021 12:57
Lve NEW LIVE STREAM FORMAT • ONLINE & ON DEMAND • SUNDAY 23 MAY
DOROTHY CONSTANTINO
ROB WHITE Nashwhite
Treatwell
Adam Reed London
ADAM REED
LEAH HAYDEN CASSIDY
RAUL SPILCA
JORDANNA COBELLA
LEE NASH�JONES
STUART WHITELAW
SOPHIE WEBSTER
Cobella
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Nashwhite
Unit8 by Hayden
Mesart
Treatwell
Simon Webster Hair
18/03/2021 14:05
Natio
RENSKE PESCH Treatwell
MONICA TEODORO
L’Oréal Professional Products Division UKI
RICKY WALTERS SALON64
HARRIET STOKES Humankind Hair
PRESENTERS, READY!
ARE YOU?
BRILLIANT PEOPLE, SHARING REAL EXPERIENCES AND EXPERT INSIGHT IN A JAM-PACKED PROGRAMME OF BUSINESS EDUCATION AND INSPIRATION CREATIVEHEADMAG.COM/SALONSMART
RICHARD LAMBERT
National Hair & Beauty Federation
SHEILA ABRAHAMS
Freelance Hairdressers’ Association
IN PARTNERSHIP WITH
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KATRINA ASHWORTH Treatwell
ALI ABDULLAH Treatwell
LACEY HUNTER�FELTON Hunter Collective
ASSOCIATE SPONSORS
18/03/2021 14:03
IT’S A DATE!
SALON SMART IS GOING LIVE! LOOK FORWARD TO A SUPERSUNDAY PACKED WITH BITE-SIZED SEMINARS, REAL-LIFE STORIES, NEW INNOVATION, FRESH INSIGHT AND EXPERT THINKING – ALL TO HELP YOU PLAN AND BUILD FOR THE FUTURE OF YOUR SALON BUSINESS
THIS IS NOT A ZOOM
It’s a fully-produced virtual event, filmed and live-streamed from a London studio by the Creative HEAD team
FEEL THE BUZZ
Conversations, interviews, debates, workshops, masterclasses and more – watch and learn in the most informative and interesting way possible
GET INVOLVED
Chat with presenters and join the discussions, live and in real time through our chat room
ONLINE AND ON DEMAND!
All content will be available for a full 12 months following the event – so you can rewind and refresh, any time you like!
SALON SMART POWER PACK
Event agenda, gifts from our event sponsors and a selection of tasty treats – delivered to your door!
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Lve WHEN: SUNDAY 23 MAY TIME: 10:0019:30 PLACE: YOUR LOCATION TICKETS: £35 PLUS VAT
BOOK NOW AT CREATIVEHEADMAG.COM/SALONSMART Your ticket gives you an access code to watch Salon Smart Live on your smartphone, tablet, laptop or desktop computer. This code cannot be shared with, or transferred to, anyone else. You can watch all the content live on Sunday 23 May, and afterwards on demand for up to 12 months. See full ticket terms and conditions at creativeheadmag.com/salonsmart
IN PARTNERSHIP WITH
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ASSOCIATE SPONSORS
18/03/2021 14:03
HUB
Introducing the Salon Smart HUB – a new place to turn to for advice and to keep on top of business. Powered by Creative HEAD in exclusive partnership with L’Oréal Professionnel Paris, there are fresh content drops every month and on-demand access to videos, panel debates, podcasts, articles, reports and more – all featuring a host of experts sharing their knowledge and guidance.
Think of the Salon Smart HUB as your year-long business support network – there when you need it. It’s FREE, and it’s only a click away…
THE THETHE
BUSINESS BUSINESS BUSINESS SUPPORT NETWORK
+ ++ HAIR HAIR HAIR
SUPPORT NETWORK SUPPORT FOR NETWORK FORFOR
SALON SALON SALON SELF-EMPLOYED
LIVE
SELF-EMPLOYED SELF-EMPLOYED
PROFESSIONALS PROFESSIONALS PROFESSIONALS
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LIVE
17/03/2021 14:37
DROPPING IN APRIL
1.
Watch the Hare & Bone team on video!
3.
2.
LIVE
As you return to work, check out our wealth of mental health support and advice
Discover more about the brilliant LIVE Blueprint Balayage, a new online course with Siobhan Jones and L’Oréal Professionnel Paris
+ NOW
SIGN UP
IT’S
QUICK SIMPLE
FREE
RECEIVE MONTHLY CONTENT ALERTS DIRECT TO YOUR INBOX
creativeheadmag.com/salonsmart/hub event
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t a h t n i B
K O BO
er cent – some 65 p – K U e h t in alons cent of s d barbers n r e a p s n 18 o t l s a u fs e more k,* while j ajority o umers ar o s o m n b t o t s c a n v e id m e v Th ppoint ine. Now t post-co a paper a oney) onl nline.** bu m o g s in e still use d s n s e e can in sp g digital their bus ives (and l n in e o ir k g e a t h t t a e h v g ha n livin sinesses er just w an ever o g their bu to consid y in r k t a s m reliant th u d w in ners ho ations e for the salon ow -day oper d o e is the tim -t k y s a a d D ir A ised the eative HE evolution offer. Cr r s a h l a more digit
“I opened in June 2019, I joined Treatwell in July 2019 and my customers doubled overnight!”
Jacob Lindie
When I opened my salon a friend told me about Treatwell. I joined the next month and embraced everything it had to offer. I already had regular clients but there was a lot of time in the day where the part-time staff had nothing booked. I was sceptical at first but the impact on the number of clients through the door was clear – my customers doubled overnight! About three months on, I looked at my return rate and I thought: ‘Well, I met all these people through Treatwell!’ I’ve got one lady who comes for a tint and blowdry every three weeks, and a cut every second appointment – that’s a £100 bill every three weeks, all thanks to Treatwell. I’ve been able to expand and, if it wasn’t for Treatwell, a lot of my staff would be sitting with empty columns. I’ve got the Book Now link on my Instagram and on my website. A lot of people don’t make phone calls anymore and they don’t want to do the back and forth of emails. Once it’s booked online, I get a notification. If it’s a new
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*L’Oréal Global salon study 2017. **Treatwell
Heads High, Brixton, London
client it’ll tell you straight away. They get an automated email, written by me, which explains you need to have a skin test 48 hours before your appointment. There’s a marketing option too, which connects all of your databases. When Covid-19 hit I thought: ‘this is why we do this.’ If you’re having a quiet day you can offer clients a little discount. In October, I had a quiet patch so I put a marketing offer out and 10 people took it up. All of my staff are self-employed, and this helps me keep track of their takings so I know what to charge them. They all have the app and they can even add their own promotions.
CREATIVE HEAD
19/03/2021 13:38
call us on 01273 074977 visit us at thesalon.app
simplifying salon life
smart bookings get fully booked with appointments made back to back when your clients book online no gaps take optional online deposits and avoid no shows made just like you would (or maybe better)
“We’ve sold £12,500-worth of gift vouchers – I wouldn’t be without salon software again!”
Nathan Jermy The Cutting Room, Huntingdon
“I never thought an online shop would be such a great revenue stream, and this year in particular it has been amazing”
I was on the fence about salon software, but it was a godsend when the first lockdown hit. I let every client know the salon was closed by a click of a button, all remotely. When we realised we would be closed for a while, I looked into selling gift vouchers via our site. As I was investigating, I received an email from Phorest offering this service, which I thought would be so much easier. When someone buys a gift voucher through Phorest, it’s instantly logged to their account. We marketed it as a ‘pledge club’. When we reopened clients could use it towards any services booked. To date, Revo Hair & Beauty, Cork we’ve sold about £12,500-worth. I knew that we would have that amount of business when we opened, which was huge. Some Not a lot of people knew about us or our location, and clients have continued to we wanted more new clients. We spoke to Digital buy vouchers even when Salon and we realised the first step in moving our we reopened as they prefer business online was to get our own modern, mobilethat option as a form of friendly website and an eye-catching online shop. contactless payment. We were nervous, but the support and feedback Digital Salon Some have also used it as gave us was amazing. It was stress-free and everything seemed a way of budgeting for so easy. The site gives us a great platform to showcase our their next hair service. work, our team, any offers we have and our salon as I wouldn’t be without a whole. The online shop has been huge. I never salon software again! thought it would be such a great revenue stream for the business, and this year in particular it has been really amazing. When I think of the benefits of our own “It’s great for time site versus a Facebook page, there’s no comparison. More management. When new client bookings, more gift voucher sales, the shop has been an excellent addition and we’ve introduced I opened, I just took online bookings. You cannot underestimate the credibility names and I double booked your own branded site gives you. We see so many more two clients. I thought: new clients and it’s because they trust ‘I don’t like this feeling!’” us after being on our site, seeing our team, our prices and even what the salon looks like.
Lorraine Martin
Monaire Barrett Crown Cutz, Bristol
When I opened the barber shop I was just taking names and doing everything manually. Then I double booked someone! The two people came in at the exact same time… and then it happened to me again. I thought: ‘I don’t like this feeling!’ So I invested in Treatwell. It saves a lot of time, for me and for my customers. I run an Afro-Caribbean barber shop and a haircut is 45 minutes or longer, so you don’t want people sitting around waiting when they could be doing something else with that time. And I can allocate some time to do something myself, I’m able to book myself off, so no-one is disappointed. I have a very loyal client base, lots of repeat visits. Even Treatwell has been surprised at how many clients come back within a certain amount of time! They break down into weekly, fortnightly and monthly visits. There are as many as 20 salons and barber shops in close proximity to us and Treatwell helps me stay competitive.
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Is your salon ready?
The Future is Digital… AWARD WINNING SALON WEBSITES & ONLINE SHOPS ONLINE BOOKING SOLUTIONS | DIGITAL MARKETING CAMPAIGNS | SALON PROMO VIDEOS
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10/03/2021 11:58
“We select the services that can be booked online and can ask for a deposit. It’s resulted in a huge drop in cancellations”
Paul Wasilkowski
Boyd Hair and Beauty, Carlisle “It’s wonderful Our salon used traditional pen and paper booking for years but our L’Oréal area manager suggested we to finish look at a system to help us grow and modernise the experience for clients and recommended Slick, as it a post with partners with L’Oréal brands. Some systems seem expensive and complex, which puts people off, but Slick is the opposite: easy to use, cost-effective and it does all the set up for you. It has been invaluable. Being ‘link in bio to able to run the business from my home, my office and my mobile has been a game-changer and the shop’. It has impact has been amazing. We had never taken bookings online before but the system gives you so saved us from any much control. We select the services that can be booked online and can even ask clients redundancies or to pay a deposit. It’s resulted in a huge drop in cancellations. We studied our data reduction in hours” and two-thirds of new clients now come from online bookings. We get bookings
Michelle Robinson
at 10.50pm and if it wasn’t for online booking we’d miss out. Tools such as marketing, building up Google reviews and sending SMS to our clients have helped us with reopening. We had more than 100 bookings online during lockdown, which makes planning much easier as we return to work. And by linking booking to our website and Facebook page, we are now tapping into a new market.
Aviary Beauty & Hair, Co. Kildare We made a real effort to move our salon online. First, Digital Salon built a website for us, which helped us feel more comfortable with the digital world. We realised it wasn’t as scary as we had imagined, it’s an amazing shop window where potential clients can see everything before deciding to book. The next step was setting up online bookings. Recently we set up an online shop and I can honestly say that without it my business wouldn’t have survived being shut down during the past year. It gave me a platform to post daily content on new product launches and ‘how to’ tips. It’s wonderful to finish a post with ‘link in bio to shop’. “We booked more It has saved us from any redundancies or reduction in hours for the than £25,000-worth of team. Digital Salon creates ‘Managed Marketing’ packages, appointments in a day, which are really affordable online tools designed for hair collecting £2,500 in deposits!” and beauty and to suit salons of all sizes. It gave us the perfect mix of social media ads and Google Ads to help us promote the salon and online shop to a whole world of So Hairdressing, Maidstone new clients. Like many salons, we were nervous about booking up the diary and then having to reschedule masses of appointments if reopening is delayed. We used the marketing suite in The Salon App to text clients and encourage online booking. This removed the need to call and collected online deposits automatically to generate valuable cash flow. Salon App lets us select only the clients who missed appointments made during lockdown. We contacted them first, giving them 48 hours before opening up the diary. The response was extraordinary; we booked more than £25,000-worth of appointments in a day, collecting £2,500 in deposits! We then sent a text to regular clients and filled the diary for the first five weeks. But if the opening date is pushed back, we have space to reschedule clients. We could not do this without The Salon App. We spent a few minutes setting up, put our feet up and watched the diary fill up!
Steve O’Rourke, Sam Cooper and Oz Yakubogullari
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19/03/2021 13:39
EMPOWER MOTIVATE UNLEASH THE POWER OF STAFF
Performance
Track KPI’s Drive Performance Improve Staff Retention Deliver Results
CONGRATULATIONS
TO ALL THE MOST WANTED WINNERS
WE’RE NOT THE ONLY ONES WITH A SENSE OF DÉJÀ VU AHEAD OF REOPENING. YOU’VE BEEN HERE BEFORE – AND YOU’RE WISER FOR IT. ARMED WITH EXPERIENCE, WE LOOK AT THE SOLUTIONS FOR THE REPEAT OFFENDERS YOU’RE LIKELY TO FACE. THESE ARE THE...
POST-LOCKDOWN
problem solvers
HANDLE WITH CARE Colourists and stylists alike can only pray their clients have paid the right care and attention to their hair health in their absence. Compromised cuticles, split ends, and parched lengths are all on the menu for hairdressers to deal with. Be sure to stock up on the most gentle, hydrating and healing products you can get your hands on – have your bond-builders on standby, with moisturising formulas ready for back-up. Plan for a comprehensive care package to send your clients home with so they can keep fighting the good fight. The new R+Co On A Cloud collection is a prime example of salon solutions and homecare, packed with nourishing ingredients to deliver smoother, shinier hair with ease. On A Cloud Baobab Oil Repair Splash-On Styler is your new multitasking hero, a leave-on masque and styler in one. The baobab oil protein technology helps to rebuild bonds throughout the day, seal cuticles and maintain styles. Hair is left strengthened and instantly hydrated, with a supersoft finish. And a decadent repair masque and protein-filled shampoo round out this trio of reparative treats. “Clients have been trapped in lockdown torturing their hair with excess heat, dodgy home colour kits and, needless to say, are way overdue for a haircut,” says Ricky Walters, founder of SALON64. “With little professional advice, clients have been influenced by whatever they read online. R+Co’s On a Cloud range offers the perfect solution in-salon and at home to restore and repair, claiming back the good hair we want to deliver. It’s a system that has incredible appeal!”
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CREATIVE HEAD
19/03/2021 13:40
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POST-LOCKDOWN
problem solvers
DON’T LOSE
your head
HAIR LOSS AND THINNING CAN BE CRIPPLING FOR CLIENTS’ SELF-ESTEEM. GET TO THE ROOT OF THE PROBLEM WITH THESE SCALP SOLUTIONS
It’s not just whispers on social media – hairdressers have definitely noticed a rise in clients mentioning thinning hair and scalp concerns. “One of the long-term side-effects of lockdown has been hair loss, so I think we will see a surge in clients returning to our chairs with this issue,” confirms Rae Palmer, founder and artistic director of WeLove Salons. There have been incredible advances in hair loss products in recent years, producing truly startling results. NATUCAIN marries cutting-edge stem cell technology with stimulating natural ingredients. The results are undeniable, with daily use resulting in dramatic growth within eight weeks. This patented spray-action treatment can be sent home with clients, who can expect up to 30,000 new hairs with continued use. “If someone’s hair is feeling particularly dry or thin – or simply needing some TLC – the most important thing a client can do is visit their salon for expert advice,” agrees Robert Eaton, creative director of Russell Eaton salons and Wella Professionals creative technical director, UK & Ireland.
Hair loss and thinning is rarely immediately apparent, often taking months for clients to notice. Robert and his team are recommending a focus on professional products to use at home, such as serums, as well as in-salon treatments designed to rebuild the structure of the hair. “We offer Dermabrasion from NIOXIN, it’s an amazing insalon treatment that clients can also use at home,” he says. “Exfoliating the skin is a completely acceptable thing to do, so why would you stop at your hair line? Healthy hair is all about creating a healthy scalp, which NIOXIN Dermabrasion treatment is perfect for,” says Zoë Irwin, creative director at John Frieda and NIOXIN editorial ambassador. “You should think in terms of creating a blank canvas, and this is the treatment that will give you exactly that. It’s a must-have after such a long break from the salon.” But don’t be afraid to admit if the issue is beyond your capacity. If a client is experiencing extreme problems, Robert suggests recommending your client sees a trichologist.
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Reverse your losses WHEN IT COMES TO HAIR LOSS, CLIENTS ARE DESPERATE FOR A SOLUTION. NATUCAIN OFFERS JUST THAT – A WAY FOR CLIENTS TO REVERSE HAIR LOSS AND ENCOURAGE FRESH GROWTH – WITH THE FIRST PATENTED 100 PER CENT NATURAL TREATMENT HAIR LOSS IS NOT a new issue, but with so much worry in the world – coupled with enforced separation from your clients – what impact will the year-long pandemic have wreaked? The usual suspects of genetic predisposition and hormonal changes have continued on, oblivious to the changed social world. But illness, mental health issues and diet, all common causes of hair loss, have been exacerbated by everything that has happened over the past year. What can you offer your clients to help stem their hair loss and calm their fears? NATUCAIN represents a revolution in hair loss treatments, as the first patented 100 per cent natural treatment for hair loss and thinning hair. Created by Dr Stefanie Seyda, NATUCAIN was the result of her years of study at Oxford University and her passion for the synergy between medicine and biochemistry. She wanted to create a natural hair loss treatment with real effects and a formulation rooted in robust scientific results. The result was the ground-breaking MKMS24 patented technology in NATUCAIN. The unique combination of 100 per cent natural active ingredients combined with stem cell technology resulted in growth genes from bamboo being combined with thyme and lentil for extraordinary results. The formula contains no hormones, no silicones, parabens or sulphates, and it’s not tested on animals. Imagine your clients’ delight when you’re able to present them with an uncomplicated, daily-use spray treatment for them to take home, and for them to experience real and noticeable results. It’s only natural to get excited about the potential.
Dr Stefanie Seyda, founder of NATUCAIN
How does it work?
“BEFORE NATUCAIN WE DIDN’T HAVE A NATURAL HAIR GROWTH SOLUTION THAT WE COULD OFFER OUR CLIENTS. WE STARTED USING NATUCAIN AND HAVE SEEN AMAZING RESULTS” ARMAND VAN ZIJP, SALON OWNER
MKMS24 stimulates hair directly at the root and makes it possible to extend the anagen hair phase (where newly formed hairs continue growth) and to shorten the telogen phase (where hair ‘rests’ and no longer grows); to encourage growth while limiting the period of fallout. MKMS24 also supplies nutrients to enable the regeneration of hair follicles and encourages the transition between each phase of the hair growth cycle, so that it happens quickly and efficiently. Simply apply topically with the directed spray nozzle, leaving no odour or residue and, as it’s suitable for all genders and ethnicities, it’s an innovation that can make a real difference across your whole clientele.
The results
•Significantly reduced hair loss and increased new hair growth within six to eight weeks
•90 per cent reduction in hair loss •93 per cent improvement in hair growth •Visible hair growth, with up to 30,000 new hairs
DISCOVER THE LATEST REVOLUTION IN HAIR LOSS TREATMENT. FOR MORE ON NATUCAIN, VISIT NATUCAIN.CO.UK FOR WHOLESALE ENQUIRIES, PLEASE CONTACT ORDERS@NEW-FLAG.CO.UK OR CALL ON 020 8004 4495 67
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POST-LOCKDOWN
problem solvers
COLOUR
clash
BOTCHED BOX DYE ATTEMPTS AND COLOUR CORRECTIONS ARE SURE TO BE ON THE CARDS, AS ARE LONG ROOTS IN NEED OF ATTENTION. ARE YOU READY FOR ACTION?
You can only hope that colour mishaps from clients taking colour into their own hands will be less prevalent than after the first lockdown. But let’s not hold our breath. In the same way that balayage saw a rise in popularity after the 2008 financial crash, Clayde Baumann, global colour director at D&J Ambrose, is anticipating major service trend changes. “I’m predicting the rise of what I call the Fixer-Upper; a reversion back to the need for strong cleansing processes to counteract colour irregularities and demarcation lines,” he explains. “Address the proverbial elephant in the room and talk to your clients about it, make them aware of what’s happened to their hair. Again, this is going to alert them to the fact that you care about their hair quality.” Cleansing tools such as Zalon Pro Colour Remover, available from Hair Tools, are real life-savers for fast and damage-limiting colour cleansing. In just 30 minutes, the bleach-free and ammonia-free
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formula removes all oxidised hair colour with zero fuss. Zalon Pro works on all permanent colours and most semi-permanent colours, and the inclusion of argan oil helps to leave hair silky-soft. “I love that the condition isn’t compromised with Zalon Pro,” says Michelle Charalambous, owner of Ivy Hair Boutique. “Being able to colour straight after as well is a win. This product gives me more confidence in my choices and options for achieving my clients’ hair goals.” Safy Burton, owner of Safy B Salon, agrees that “the severity of the situation pushed many to the dreaded box dye”, and fully expects to see some disastrous home colour jobs walk in. Luckily, box dye corrections have become something of a speciality. “It’s important to remember that for the client this may be an embarrassing situation, so deal with it professionally and with compassion,” she says. Safy has a four-step approach: discover what have they used, including brand and colour names; establish the condition of the hair; nail down their hair goal for an accurate hair plan and timeline; and discuss their budget. “I cannot stress enough how important it is to continually assess the hair’s condition,” she advises. “Overprocessing damage may not be visible to the naked eye, so you must continuously keep this at the front of your mind at all times.” Hours of root work stretch ahead, too. “For many clients, it has been almost 12 months since their last colour appointment, and for the majority their regrowth is longer than it has ever been before,” says Barry Maddocks, artistic director at Haringtons salons. Blonde clients may be the ones with the most obvious roots, but Barry insists all colour clients have more time built into their appointment times. “It’s important that we work closely with our reception teams to make sure we have enough time; clients are going to take much longer and we don’t want to be cutting corners! I would always advise strand tests to ensure the hair is healthy enough, and of course checking the client’s current skin test is still valid.”
19/03/2021 13:41
zalonlondon.com
COLOUR REMOVER
Removes all oxidised hair colours. The must-have colour correction companion.
BEFORE
BEFORE
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AFTER
AFTER COLOUR
AFTER
22/03/2021 15:59
Mr. Q
… u o y s e m o c l e w
BOYS’ TOYS
D E E N T… U O Y MEE LOUIS MAHARAJ Toni&Guy TO Describe yourself in five words… Optimistic, ambitious, daring, persistent, creative. What is exciting you about British barbering and grooming right now? Seeing the transition of cultures between classic men’s barbering and traditional hairdressing. It’s creating a whole new avenue of possibilities where traditional barbers are now incorporating hairdressing techniques into their work and vice-versa. This has led to the industry evolving a lot faster, especially with the new generation learning the best of both worlds. It will shape trends and the future of the grooming industry. Everything changed for me when… I was a finalist in the Afro category of the L’Oréal Colour Trophy 2011. It was my first year as a stylist on the shop floor and my first time entering a national hair competition. I was blown away by
Founded by Sam Wall, the LET’S ’AVE IT range will donate its profits to The Lions Barber Collective in Sam’s memory, following his death late last year. hiddenheightsstudio.com
the experience as I wasn’t expecting to make it through the first round, let alone the final. The fact that I was rewarded for doing something I found cool made me realise that this is what I should keep doing and that this is where I need to be. The hairdressers who inspire me are… Michael Francos, Jody Taylor and Kevin Luchmun. Back in the early days, at the beginning of the transition between British barbering and men’s hairdressing, these guys built the bridge by incorporating both disciplines into their techniques and images. It changed the face of the men’s hairdressing and barbering forever. Who else should we get to know? Charlie Cullen (@charlieculleneducation) and Dexter Dapper Johnson (@dexterdapper). If you’re in need of inspiration, these two are the ones to go to. You might not know this about me… I worked on the hair for the London 2012 Summer Olympics Closing Ceremony! Right now, I am loving… Developing hair experiences for brands, which I think will have a huge part to play in the future of our industry. Say hello to me… @louismaharaj
AN ALL-STAR
RETURN
The American Crew AllStar Challenge is back for 2021, encouraging barbers and stylists to create looks that capture the spirit of the brand. Entries are assessed on barbering, high texture, length, retro, and trend, with the five global winners each receiving $5,000 (£3,600) and an all-expenses-paid trip to Barcelona for an editorial photoshoot with American Crew founder, and renowned photographer, David Raccuglia. Entries close on 15 May, details will follow for a UK and Ireland final while global winners will be announced on 7 June. allstarchallenge.americancrew.com
NEW GROOM ROOM Jaxson Maximus
A little inspiration from sunny Miami, where you’ll find Florida hotspot Jaxson Maximus, which sells itself as the ultimate men’s luxury lifestyle experience. It combines men’s custom clothing and a men’s salon in one location. Clients work one-on-one with stylists to get a fresh new cut or tailored clothing, and can enjoy a drink from the Jaxson Maximus signature bar during their experience.
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HARP Elegantly styled, delicately poised yet extremely durable
www.takarahairdressing.co.uk
N A M
CROWNED MOST WANTE D MEN’S HAIR SPECIALIST FOR TH E SECOND TIME, JODY TA YLOR IS REVELLING IN A CARE ER DREAMED ABOUT AS A TE HE EN. WORKING FOR NAMES SUCH PAUL SMITH, LOUIS VUIT AS AND GQ, AN AMBASSAD TON OR BABYLISS MEN AND CR FOR EATIVE DIRECTOR AT JOE AND CO, LET HIM SHARE, IN HIS OWN WORDS, HOW DREAMS CA N COME TRUE…
ABOUT TOWN
on in my career. I would go “I had an obsession with editorial hair very early azines for hours, until they to the newsagents in Soho and gaze through the mag ord it – and would kick t aff realised I wasn’t going to buy anything – I couldn’ the latest magazines, from me out! From having tear sheets stuck on my wall Surreal!” I’m now creating the work that goes inside them. 2020
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GQ Style
Glass magazine
Lacoste special for dsection magazine
oks “Seeking out old bo d on youth culture an s ha y street photograph long been a hobby of a mine. I feel there’s certain romance from a printed image that can’t be replicated, a moment in time captured forever.”
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“My ambiti on is to g ive others the guidance a opportunit nd ies create a s I’ve had. To elf-suff academy fo icient r underprivileged y oungsters who need d irection a nd support. T o create a environmen n t that giv e s people con f i d e n c e , a purpose and, most of all, a future.” Balenciaga for Matches
f proving o le st u h e th y jo en I “ industry, n io sh fa e th to f el ys m s and making new contact to le friends, and being ab ght-after sou establish myself as a eing t. B men’s session stylis freedom e freelance gives you th tity.” en to create your own id
Photography by Jeff Hahn for King Kong magazine
“Men’s session styling is about being prepared for any scenario. Jobs can come at the last minute or be bo oked in advance; either way I’ ll take time to study.”
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s r i a f f a t i c Ii
In Clandestine, the latest collection from Karbon Kyd, AKA Jayson Gray, you’ll enter a Parisian hotel room sometime in the ‘80s, occupied by German kabarett galz living their lives through a ‘30s lens and seeking out new adventures. Seductive moments from the shoot are captured in exquisite sketches by upcoming artists. Bonne nuit… PHOTOGRAPHY BY REGINALD STEPHEN BROOKER
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HAIR Jayson Gray & Karbon Kyd Hair and Koncepts. SET DESIGN Matthew Lawrence. MODELS Ami Benton and Janet Mayer. SKETCH ARTISTS Jacqueline Bissett, Taryn Lee, Angelo Pizzigallo, Sabrina Tao, Loretta Tedeschi-Cuoco. PHOTOGRAPHY Reginald Stephen Brooker.
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NEW EDITION
EDITION NO.2 FROM BILLY FRY AND ELLENORA DEAN FINDS A SENSE OF MATURITY AND EFFORTLESS COOL AS THEIR SALON, HACKNEY FAVOURITE FRY + DEAN, CELEBRATES ITS SECOND ANNIVERSARY PHOTOGRAPHY BY DAVID REISS CREATIVE HEAD
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HAIR Billy Fry and Ellenora Dean (@fryanddean). MAKE-UP Monnie K (@monnie.k.makeupartist). STYLING Ilyes Ouali (@ilyes.ouali). PHOTOGRAPHY David Reiss (@davidreissphotography).
CLAND EST INE 2021 – A new Kollekt ive
T INT-TAINT-TEXTURE # TB M ost Wanted Co lou r Ex pe rt 2013 @creativeh ea dm ag
Gearing up to film a little ‘KY D®VY D’ for my fa m @wellahairuki. Wish me luck!
In the
frame Educator and Wella Guest Artist Jayson Gray AKA Karbon Kyd (@karbon_kyd) snaps away
Using lockdown to upgrad e my studio space. Startin g with a brush and a tin of @farrowandba ll
SHOOT AND SEND Want to give us a snapshot of your world? Tweet us at @creativeheadmag now!
@maisonmargiela Tabi loafer. Just what I needed! #shoeporn
Color Fresh Masks from @wella hair are the bomb. My thought is: ‘What shade would Frieda Kahlo choose?’ 82
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MAGM A at its best. Love the vibrance this product gives you @wella hairuki
I always wanted to see my face lit up on a screen! I got it... I’m really missing the shows
Thank s to all those who have been part of my journey these past five years! CREATIVE HEAD
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