£4.50 CHRISTMAS 2013
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CHRISTMAS 2013
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FABULOUS AT
50
AS TONI&GUY CELEBRATES ITS 50TH ANNIVERSARY, DISCOVER ITS PAST, PRESENT AND PLANS FOR THE FUTURE… •32pp_Toni&Guy 1
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HAPPY BIRTHDAY!
FROM ONE SALON IN CLAPHAM TO MORE THAN 420 SALONS IN 42 COUNTRIES WITH 7,000 STAFF – WHAT ABOUT THE NEXT 50 YEARS? “What’s next? Perhaps not surprisingly, this is something I’ve been asked a lot in the past 12 months. From our clients to our contemporaries, everyone wants to know where Toni&Guy is going. But you cannot know the future without understanding the past, which is why we’ve spent a lot of our 50th year taking time to look back over our achievements. You only have to browse through the archives to discover how much Toni&Guy has influenced trends. We are constantly seeking ways to create something unique: to lead the way in innovation and creativity in the hope that what we do will inspire those that matter most – you. For this reason, we decided to publish a book that takes a look back over the past five decades of Toni&Guy. No matter how big the brand gets, the people behind it are its heart, which is why we wanted to make this year a celebration that rewarded our teams from all over the world, culminating in one heck of a party. Finally, we look to the future with our latest collection, 50/50, and we wanted you to be the first to see it! The S/S14 season was the first of many seasons with Toni&Guy’s label.m as the official haircare product of London Fashion Week. But Toni&Guy would be nowhere without its maestro, its don, chief executive Toni Mascolo OBE. To say that I’m proud of my Dad is an understatement!”
Sacha Mascolo-Tarbuck, global creative director of Toni&Guy
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A RETROSPECTIVE WHAT DOES A SUPER-BRAND DO IN ITS 50TH YEAR? LAUNCH A BOOK AND HOLD A MASSIVE PARTY, OF COURSE!
JANUARY The year begins with the launch of a new advertising campaign and slogan: Hair – Fashion – Heritage.
SEPTEMBER
MID-YEAR Toni goes on tour! The founder travels to France, Russia, Italy, China, Macau, Australia and Singapore to join local teams in their festivities.
FEBRUARY Sacha creates three shoots for TONI&GUY magazine to celebrate the past five decades.
The highlight of the year’s celebrations, Toni&Guy hosts a party to surpass all others, with thousands of staff from across the world joining together for the Toni&Guy Fifty Festival!
MARCH Sacha works with her team on creating a 50-year history book to celebrate the story and iconic imagery behind the brand.
EVERY MONTH Salons nationwide celebrate a different decade each month.
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WITH TONI&GUY CELEBRATING ITS 50TH ANNIVERSARY THROUGHOUT 2013, THIS MONTH SEES THE HAIRDRESSING SUPERBRAND FOCUSING ON THE DECADE THAT BROUGHT US THE BEATLES, BACKCOMBED BEEHIVES, FLOWER POWER AND THE LAUNCH OF TONI&GUY… THE 60’S! Turnover and take inspiration from our TONI&GUY star styles of the decade!
362.27 TONI&GUY 1960's Muji Insert FIN.indd 1
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OCTOBER Toni&Guy launches its new education collection, 50/50, taking influences from the past but looking firmly to the future.
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Toni MEET MR MASCOLO, THE MAN BEHIND IT ALL
How does it feel to be celebrating 50 years of Toni&Guy? It’s an unbelievable achievement. I’m so proud.
rebel but he’s now a great educator. I’ve always said you should be your own person and my third child, Pierre, has gone his own way by becoming an actor.
Did you have any idea Toni&Guy would grow to the size it is today when you first opened the salon in Clapham? I didn’t. When I first opened the salon I had very different priorities. I just wanted to provide for my family and give them some security. And then it started growing...
What does it mean to you receiving an Italian Cavaliere Ufficiale [equivalent to a knighthood] in 2006 as well as an OBE for services to British hairdressing in 2008? I didn’t feel I deserved the Italian knighthood but I was very proud. I’m a great patriot of the UK and so to receive an OBE from the Queen was a very great achievement. The Fellowship for British Hairdressing Lifetime Achievement Award was also unexpected and a great honour.
Why do you think Toni&Guy has been so successful all over the world? We believe in quality. Our clients are treated like our guests. Education is also very important to me and this was passed along to every salon we opened all over the world. We work as a team, we communicate and motivate ourselves all the time. What do you think are the most important qualities a good business leader needs to have? You’ve got to have courage and conviction. You can’t create entrepreneurs, you need to be become one. I needed to franchise, so I did it; I needed students, so I opened a school, and so on. It’s about having the idea and doing it. Two of your children, Sacha and Christian, joined Toni&Guy – did you always want them involved in the family business? Sacha was very talented at school and she wanted to be a designer, so I suggested to her to try working in the salon and she loved it. Christian wanted to be a mechanic and a driver, and I was worried he would get himself hurt, which is why I suggested to him to join my company to keep him safe! He was a bit of a
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And you still work in the salon? I work in Wigmore Street salon on Thursday and then Sloane Square on Saturday. It’s my business and I trust everyone who works for me, but I trust myself even more. I’ve always said you have to lead from the front and so I’ll always look at the products on the shop floor, meet the people at reception and so on. I love Saturdays when I see old friends. Some of my clients have been with me since 1963. What legacy would you like to leave for the brand? The brand will be in good hands. But we really have just begun. We’re opening in lots of new countries, from Denmark to Cambodia and Mongolia. I need to work and I feel more confident now than ever – I’m getting older but I don’t realise it! Do you have any tips for young entrepreneurs keen to open their own salon? It’s mainly down to discovering a gap in the market. If it needs it and you fill it, you’ll be a success. Don’t be shy, go for it. Be determined. Win the battle.
25/10/13 11:34:02
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JOIN OUR book CLUB Is there a better way of celebrating hair, fashion and heritage than a beautiful book? Toni&Guy takes us down memory lane A picture is worth a thousand words – something Toni&Guy’s global creative director Sacha MascoloTarbuck was acutely aware of when picking the images for the Toni&Guy 50th anniversary book, 50 Years of Hair–Fashion–Heritage. Choosing images from the Toni&Guy archive is not an easy job; how do you decide which ones work and which ones don’t when so many are iconic? “The cut, style and final execution had to be perfect,” explains Sacha. “But the images also had to reflect the current trends of that particular decade. It was a very personal journey as I wanted it to recognise and respect all that my Dad has achieved. So I decided to make it image-led and factual, basing it on our award wins, salon openings and other key achievements.” The result is a book any collector of high fashion would be proud to have on their coffee table. It features not only exclusive photography from the past five decades, but the stories behind the group’s meteoric rise from a single salon in Clapham to a global salon network.
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The project took more than a year to research and produce The pictorial timeline shows a progression of trends during each decade
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It aims to show readers what shaped Toni&Guy
The book highlights events, key achievements and award wins and is nearly 600 pages long
The book is priced at ÂŁ60 (RRP) and is available to buy online now at store.toniandguy.com or at amazon.co.uk
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22/10/13 13:39:35
DON’T STOP THE MUSIC IF GLASTONBURY SIGNALLED THE BEGINNING OF THE FESTIVAL SEASON, THEN THE TONI&GUY 50TH FESTIVAL WAS THE CLIMAX
WHAT DO Oasis, Led Zeppelin, The Rolling Stones and Toni&Guy have in common? They’ve all performed at Knebworth Park in Hertfordshire. Never one to do things by half, Toni&Guy had only one thing in mind when it came to celebrating its 50th year: a music festival. Did the fact that a hair brand had never hosted a festival before put them off? Of course not. If anything, it spurred them on. And so it was on 8 September that 4,000 hairdressers descended on Knebworth for dancing, glamping and good times. Guests enjoyed fairground rides – including a Ferris wheel sponsored by Goldwell – and pampering pop-ups courtesy of Essie, ghd, label.m and L’Oréal Professionnel, before heading into the Mainstage tent where designer Giles Deacon was on the decks to provide the soundtrack to the evening. Chief executive Toni Mascolo OBE welcomed the crowd, saying: “Without you, we wouldn’t be the brand we are today.” Beatboxer Beardyman, in the guise of a colour expert from Wella Professionals, got the audience going with a rendition of Gold Digger, while rapper Iggy Azalea was a big hit, with the crowd cheering ‘Iggy, Iggy’ as she sauntered up and down the catwalk. Presentations by the Toni&Guy International Artistic
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Tinchy Stryder
Iggy Azalea
Team and Sacha Mascolo-Tarbuck interspersed each performance, with the History show kicking off celebrations by recreating iconic looks from each decade of Toni&Guy. An homage to the looks created by Toni&Guy at London Fashion Week since it became official sponsor in 2004 followed. Next up was the label.m presentation, before the brand’s new 50/50 collection was unveiled. Fashion presentations from Giles and Jean-Pierre Braganza preceded the avant-garde show, where technical skill and creativity combined to present ethereal, otherworldly looks. “This festival was all about paying respect to what has been but also looking firmly forward to the next 50 years and what they will bring,” said Sacha Mascolo-Tarbuck, global creative director. With the hair shows over, headline act Labrinth got the party into full swing before handing over the reins to grime artist Tinchy Stryder, courtesy of Redken, who ensured that the party carried on well into the early hours.
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The winners take it all… Meet the Toni&Guy achievers of 2013
label.m Retail Salon: Toni&Guy Canary Wharf, UK
essensuals Perfect Salon: Holloway Road, UK
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Perfect Company-Owned Salon: Toni&Guy Sloane Square, UK
Lifetime Achievement Award: Brenda Mail, general manager of Toni&Guy
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Labrinth
Perfect Salon: Toni&Guy Solihull, UK
Assistant Competition winners: Jake Weston, Reanne Donalson and Chantelle Jones
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International Academy Director: Hide Saiga, Tokyo, Japan
label.m Product Expert: Dale Kin-Cleaves, Toni&Guy Carlisle, UK
International Salon Directors: Dennis and Graham Langford, Toni&Guy Australia
Image of the Year: Amparo Carratala, Toni&Guy Valencia, Spain and Kelly Wright and Cayley Norman, Toni&Guy Bondi Beach, Australia
22/10/13 13:42:51
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What
makes a collection? Hundreds of elements make up a collection. Find out the inspirations and ideas behind Toni&Guy’s 50/50 collection, before turning over to discover the stunning results…
“We wanted 50/50 to be a celebration of Toni&Guy’s past 50 years, while also looking firmly to the future,” says Sacha Mascolo-Tarbuck. So the Toni&Guy International Artistic Team brought together an eclectic mix of inspirations from fashion, music and trends, to create 10 definitive cut and colour techniques for 2013/14. A variety of layering techniques were used to demonstrate how to soften shapes, adapt textures, create volume and a disconnected feel. This was done through the use of serrated edges, scissor-over-comb and strong graduation. Colour is the greatest accessory to any cut, which is why the 50/50 collection doesn’t shy from it, with a palette that ranges from flaming reds and vanilla blondes to royal blue and violet hues. A variety of techniques, from colour blocking, root stretching, colour flashes to surface shading and colour accents, were artfully placed to complement the cuts. Get it! 50/50 is available as a DVD boxset as well as online at toniandguy.com
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Blasts of the past The 50/50 collection by Toni&Guy is a coming together of past, present and future to create 10 definitive looks that celebrate Toni&Guy and fashion Photography by Troyt Coburn
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Hair Sacha Mascolo-Tarbuck and the Toni&Guy International Artistic Team. Make-up Dele Olo. Stylist Sara Dunn.
See the collection up close and learn how to recreate it at the Toni&Guy London Academy. For course information, call 020 7836 0606 or visit toniandguy.com
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22/10/13 13:57:52
WANT TO KNOW THE TRENDS FOR S/S14? YOU COULD DO WORSE THAN LISTEN TO LABEL.M. IT’S THE OFFICIAL HAIRCARE OF LONDON FASHION WEEK AFTER ALL…
#LFW special
er d w o P s t i ed h c n d u n a a l W m . l F e L # la b g n i r u d s s y e r a r p p h s t i k w n Pi hit e v i s s on a m wa s a - s it e To n i& Gu y s a l at t h e o n
l a be l. m Pro f H a i rca re i se ss io n a l o n ly h a i rca r t h e e n d o rs ed be ra n g e Brit i s h Fa s h y t h e io n C ou n cil!
Gile s
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A s h le y I s
ha m Eu g e n e L
in
SWIPE A POSE
IT WAS ALL ABOUT DUAL TEXTURES WITH HAIR SWIPED BACK AT THE FRONT AND SOFT WAVES BEHIND
GET THE LOOK STEP 1 Apply label.m Sea Salt Spray to damp hair and blast-dry away from the face. STEP 2 Secure hair using multiple clips to help keep it away from the face and encourage natural movement. STEP 3 Prepare to set the style by spritzing in some label.m Hairspray and applying gradual heat using the label.m Ceramic Tourmaline Hairdryer.
Swe
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xt ile s e T f O l o o di s h S ch
STEP 4 Apply label.m Gel at the hairline then remove the clips.
at ch
On e s To W
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Gile s
THE BRAIDY BUNCH FROM CHUNKY TO MINI, PLAITS WERE IN ABUNDANCE ON THE CATWALKS
GET THE LOOK STEP 1 Load the hair with label.m Resurrection Style Dust.
le Ta be rn a c
Twi n s
STEP 2 Using a label.m Grooming Brush, gently brush hair back before smoothing the fringe area backwards by applying label.m Miracle Fibre with the flat of the hand, creating a dual-like texture. STEP 3 Take the hair to one side, below the ear and section into two. These sections are then divided again and the four sections are plaited. STEP 4 Towards the end of the plait, increase tension to add tightness and then encourage loose hair with hands to create even more texture. Add a spritz of label.m Extreme Hold Hairspray for shape.
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e Bra g a n r r e i P n a Je
BUY IT! See the exclusive product collaboration between Jean-Pierre Braganza and label.m in Creative HEAD
za
GO LONG!
WHETHER STRAIGHT OR KINKY, LONG HAIR RULED ON THE RUNWAY
GET THE LOOK STEP 1 Create an irregular middle parting.
K i e v Fa s hi
o n Da y s
STEP 2 Dependent on texture, apply label.m Volume Mousse in areas of hair to create weight. If hair is fine, apply label.m Blow Out Spray to layers and dry flat; for thick, curly hair, dry straight. If hair is thick, place a scrap braid behind the ears. STEP 3 Tong lengths of hair from shoulder down by wrapping hair and moving the tong up and down for an imperfect curl.
STEP 4 Finish with label.m Hairspray and label.m Hold & Gloss Spray.
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an Y ifa n g W
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GET THE LOOK STEP 1 Prep hair
a Tat a N a k
with label.m Volume Mousse and position into a high ponytail with elastic.
STEP 2 Wrap stands around the pony to hide elastic and back-brush the length of the hair before smoothing out.
Y on g K y u
n Shi n
STEP 3 Place a hair net around the ponytail and mould into shelllike shapes, using grips to secure. Keep offset so the style is more asymmetric.
UP, UP AND AWAY
IT WAS LADY’S CHOICE AT THE S/S14 SHOWS, WITH DESIGNERS FAVOURING ELEGANT UP-DOS
Pi n g h e Fa m I rvo ll
d Pea rce Fo n
a
To join the label.m success story, call 0870 770 8080 or visit labelm.com, facebook.com/labelmUK, Twitter @labelmUK, pinterest.com/labelm or instagram.com/labelmUK
•32pp_Toni&Guy 29
22/10/13 14:03:24
Sacha FROM ONE DAUGHTER’S LOVE TO THE FUTURE OF TONI&GUY, MEET SACHA MASCOLO-TARBUCK
Where did you get the idea to hold a music festival for the 50th anniversary? At the beginning of 2013 we asked: how do we make it as special as possible? It was a lot of work and very ambitious, but when I walked on stage and my Dad received the cheer he got it was amazing and all I wanted. You joined the company 25 years ago, was that always the plan? When I was 12 years old, I used to cut my friends’ hair, but my mum was a hairdresser and she wanted me to do something different. I decided to study design at college, but I only stayed for six months. I wanted to go to London and earn my own money. At the time, Toni&Guy only had two salons, but as soon as I started training I loved it. When I was 17, I was cutting at the Sloane Square salon, then at 18 I was teaching before going on to assist on hair shows and at Fashion Weeks with Anthony Mascolo and Guido. I did this for about 15 years. It wasn’t until 2002 when Toni and his three brothers demerged the company that all of a sudden I became the company’s creative director. If I’m honest, I didn’t feel prepared at all but I’ve always been a very organised person so, while it was unexpected, I took to it quickly. Why has Toni&Guy been such a success? As a company we’ve always been leaders in what we do. In the beginning, it was Anthony’s creativity that set us apart, and then my Dad introduced franchising and when I came in it was session work and hairdressing, and wanting to marry the two.
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What do you love most about your job? I love the creativity and the people that I work with. I love making things look better, whether it’s in a magazine, TV campaign, product and so on. What would you say are the most valuable lessons that you’ve learnt from your father? His experience is second to none and I grew up with someone who always believed in me. Whenever I ask him what I should do he always says do what’s in your heart. But I think the most important lesson he taught me was to never ever think about the money; love what you do and the money will come. If you were able to look into the future, where would you see Toni&Guy in another 50 years’ time? I like to think we will still be leading the way and constantly improving the brand. Achieving both Superbrand and Cool Brand status is important to me so I’d like to think we’d still have these. Maybe salons with interactive windows – anything’s possible! In the meantime, what’s next for Toni&Guy? Next year we’re celebrating 10 years sponsoring London Fashion Week, so it’s going to be another big year for us! How would you like to carry on your father’s legacy for Toni&Guy? He’s an amazing businessman but what I love is that he’s not ruthless; he’s the opposite. People are very loyal to him and I’d like to continue that. It’s not about opening loads of salons, but that making sure the ones you do open are done well.
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Available in
and specially appointed salons. www.labelm.com 0870 770 8080 /labelmUK
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Editor’s letter
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hello...
JOIN US!
THERE ARE PEOPLE who just think big. Ideas are innovations on a grand scale, concepts that will fundamentally change not only the world immediately around them, but will also reverberate on a wider industry level. In our Christmas issue, we’re fortunate enough to have not one but three such big thinkers – Michael Gordon, Zoë Irwin and Luke Hersheson. Each share their groundbreaking visions that are bucking perceived notions of hairdressing in 2013. Turn to page 64 to discover what they’ve got in store. Of course, sometimes it’s the little ideas and acts of consideration that can make a huge difference. Devoting time to mentor, celebrating your local heroes in the salon – hairdressers are a heartwarming gang who regularly recognise the need to give back. So, as we get ready for the season of giving, we salute those who make the effort to give much more than just a treat wrapped in a bow. From us all at Creative HEAD, have a Merry Christmas and a Happy New Year!
Amanda Nottage Editor
It was a busy autumn for Creative HEAD events! This year’s Most Wanted and It List winners gathered for a celebratory soiree in ultra-cool Shoreditch surroundings. Meanwhile members of The Coterie enjoyed a fascinating insight into hair and fashion online from the gurus behind vogue.co.uk and neverunderdressed.com. Looking ahead, who doesn’t want to learn how to grow their business in two days? That’s what Salon Smart, our two-day networking event, promises, with a programme of speakers, workshops, presentations and unique meet and greets. Mark 27-28 April in your diaries now! Want to know what else we’re up to? creativeheadmag.com/events
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23/10/13 12:17:18
HAIRCHALK Colour as a fashion accessory Lasts up to 2 shampoos* Only by
*Instrumental test. Depending on the amount of product applied, the colour used and the hair type.
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Christmas
WHAT’S INSIDE 17
FASHION
Allilon, Beverly C and Damien Carney (below) explore colour and texture
114 NEWS It’s all happening, with a bumper Christmas sales forecast, a royal butler
ON THE COVER
service and the return of
50/50 collection by Toni&Guy
NOISE (pictured).
78
Hair Sacha MascoloTarbuck and the Toni&Guy International Artistic Team Make-up Dele Olo Styling Sara Dunn Photography Troyt Coburn
GIVING
We celebrate hairdressers who give back
EDITOR AMANDA NOTTAGE
CHIEF SUB EDITOR ADAM WOOD
SPECIAL PROJECTS MANAGER JOANNA ANDERSEN
DEPUTY EDITOR BETH DAVIE
ONLINE EDITOR AMY WOOD
ADVERTISING MANAGER BEN BALDOCK
ART DIRECTOR NICK JABBAL
CONTRIBUTORS LAUREN MARGRAVE YASMIN PLANCHON
CLASSIFIED EXECUTIVE DAVID HAMMOND
ART GRAEME WHITE
SPECIAL PROJECTS EDITOR PUBLISHER HEATHER DAY CATHERINE HANDCOCK
Creative HEAD is printed on paper certified as being from sustainable sources using only vegetable-based inks. Printed by Buxton Press, Environmental Printer of the Year and Printing Company of the Year.
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25/10/13 15:03:18
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The edit
EXCLUS
IVE
THE NEWS AND KNOW-HOW FROM YOUR INDUSTRY
MAXIMISE ON THE CHRISTMAS CHEER! CHRISTMAS SPENDING is poised to rise by almost £2bn from the same period in 2012, according to retail research group Verdict. The spending, which equates to a rise of 2.2 per cent on last year and would mean the best Christmas consumer spend since 2007, has been attributed to improving consumer confidence. According to Alice Kirby, director of Lockhart Meyer Salon Marketing, salons can use this expected boom to their advantage by implementing a few simple steps. She said: “Your retail space should include areas where clients can sample the products. Testers, combined with special offers and a staff incentive to sell, create an environment where both staff and clients are open to sales.” Sally Montague, director of Sally Montague Hair Group, has found samples work well, with seven out of 10 clients who sample a product buying it on their next visit or calling in with the used sample packaging to make sure they buy the right product. “Sampling is incredibly effective when the samples are prescribed properly,” she said. The reception is also key, Alice Kirby added: “Take a marketing tip from supermarkets and place a basket of stocking fillers on your reception desk to tempt last-minute purchases.” Finally, Alice revealed that placement of products is essential. She said: “Most people will head to the right after first entering a shop. It happens unconsciously simply because most people are right-handed. So ensure your salon has any bargains and your bestsellers in this area.” MORE INSIDE Need some inspiration on the best gift sets to stock this Christmas? Turn to page 89!
CREATIVE HEAD
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Chalk it up IT’S ALL ABOUT temporary hair colour at the moment, and we love these whimsical illustrations from illustrator Marie Perron to celebrate the launch of L’Oréal Professionnel’s, Hairchalk. They’re bound to turn heads in the salon!
SORBIE BRANCHES OUT
TREVOR SORBIE is launching a franchising programme for the first time, with the introduction of Joint Venture Agreements. The group plans to allow would-be partners more freedom and choice when it comes to interiors and policies to differentiate them from conventional franchises.
LONDON CALLING
MOST WANTED BEST NEW SALON 2013 Ruffians is unveiling a second barbershop in December, its first in London. Founded in Edinburgh 18 months ago, the brand has experienced a swathe of positive reviews and is looking to carry on this success in Covent Garden. Andrew Cannon, founder of the salon group, said: “The move to London shows Ruffians’ determination to dominate the men’s hairdressing industry.” The group is currently looking to recruit stylists and increase its training and mentoring programmes.
17
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UNITE artistic director, David Fletcher
BE INSPIRED! See the full Taylor Taylor makeover at creativeheadmag.com
FL OW ER PO WE R
UNITE GETS PERSONAL
TAYLOR TAYLOR’S Cheshire Street salon in London has been refurbished, with a handpainted oversized floral mural as the focal point. Sarah Brass, marketing director at Taylor Taylor, said: “We wanted a dramatic statement on the back wall without using wallpaper and we loved the idea of contrasting the painting with a hard industrial concrete wall.”
Grant Harrold
BY ROYAL REQUEST
STUART HOLMES Hair and Beauty Spa has hired butler to the Royal Family, Grant Harrold, to assist staff in improving hosting and etiquette skills. Grant has served as a butler to HRH the Prince of Wales, Princes William and Harry and the Duchess of Cornwall.
GHD SPOTLIGHT WINNER WINS DAY WITH ZOË IRWIN LOUISE BURGESS of Rush Hair Moorgate in London has won the second ghd Spotlight competition. She received more than 1,600 Facebook votes for the image she created at the final photoshoot and has won a day assisting session stylist Zoë Irwin. Louise said: “On the final day I wasn’t winning so I hit the streets of my home town of Colchester to drum up more support! I can’t wait to work with Zoë.”
Molten metallics
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2013 winner Melissa Mellor (right)
GET SOME XPOSURE! Wella Professionals has launched its Xposure competition for 2014, which celebrates up-and-coming talent among colleges and training providers. The deadline for stage one – photographic – is 7 February 2014.
❤ WE LO V E
L’Oréal Professionnel’s ID ARTISTs have showed off their interpretations of the brand’s IT Looks A/W13 collection at its biannual Catwalk Showcase tour. Inspired by the latest metallic trends, the three key looks were:
Late ’50s cinema mixes with Metallics played a major part ’90s rebel, creating a faux-hawk of the night, as seen with this with a pop of colour at the front. regal take on the trend.
UNITE has proven popular since it hit the UK nearly two years ago, as seen at its recent Up Close & Personal event. Held at the Village Underground in London, stylists got the chance to see the Hair Club Live create catwalk looks and mingle with UNITE artistic directors.
What’s so special about the BaByliss PRO’s Titanium Expression range? It features groundbreaking Titanium Ceratherm System technology, enabling faster styling and a flawless finish. Hot stuff!
The show offered key insights into colour trends, with this rose-gold tone proving a big hit.
CREATIVE HEAD
24/10/13 16:03:47
#CHedit
29 days
THE EXTRA TIME Covent Garden salon Eleven is on track to gain this year to see more clients, thanks to its Procare 24/7 foils machine. This branch of Eleven colours about 40 heads a week and has estimated it saves about eight minutes per set of foils, as the Procare machine does all the tedious foil cutting for colourist – saving five hours and 20 minutes a week. Kerching!
Photography by Andrew Gilbert
HALO HAIR AND BEAUTY
1.
A FEW PHOTOCOPIED flyers taped to the brick walls of a Hackney industrial estate might not be the most auspicious introduction to an event that won the Most Wanted AWARD FOR INNOVATION 2013, but this is NOISE, and they do things differently. Headed up by Saco’s Richard Ashforth, this guerilla flash mob hair night saw esoteric and original shows from the likes of Tim Hartley, Tyler Johnston, Mod Salons Roma, PG Zoo, X-Presion and Peter Gray.
HABIA LAUNCHES BEAUTY REGISTRATION SCHEME Habia has introduced professional registers for nail, beauty and spa professionals, which it claims will curtail unskilled workers putting clients at risk. The move comes after a Creative HEAD poll into hairdressing registers, where 56 per cent of respondees voted against complusory registration. Below are some of your reactions on Twitter.
What does Christmas have in store for…
JOSEPH FERRARO
What we’ve learnt from super-stylist Rossano Ferretti
DECIBEL DRAMA
MY months AHEAD
Treat every client like a celebrity. The experience is your unique selling point and your gift to your guests. You need to be able to say: “I offer clients something they don’t expect.”
2.
Invest in your team. “My staff have to be better than me.”
I’m very excited about Halo’s first in-house photoshoot, which is going to be a real team-building exercise. As a Sebastian educator, I’ve got training coming up in Manchester on the brand’s new collection. Back in the salon, we are digging out our Santa suits to take part in a charity fun-run!
KAI WAN P.KAI HAIR
Following the refit of our flagship salon in Peterborough, we have launched a client reward programme. The various events, the Fellowship Luncheon and my birthday always mean we have time to play as hard as we work this time of year! The P.kai Art Team is also part of a Spotlight Night at the Wella Studio Manchester.
3.
JANET MAITLAND
Rossano Ferretti was speaking at a seminar he presented with L’Oréal Professionnel at Coworth Park in Berkshire.
We have invited a young hairdresser called Mario that I met while teaching in Chennai, India last year to come and stay with us in the UK. When I told my husband about him, he asked why didn’t we bring him over and give him some training, a holiday and hopefully set him up for a future in Indian hairdressing.
Attract the right kind of social and press PR. “Just starting out? Organise one to two events a week and invite a very select group of clients and press.”
JANET MAITLAND HAIR EXCELLENCE
READ ABOUT Janet Maitland’s work in India in our Giving feature, from page 78
CREATIVE HEAD
•17-19_News 3
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View from the top Extend the season of goodwill to dealing with those difficult clients, advises Urban Retreat’s Marcus Allen CHRISTMAS MEANS a busy, bustling salon, and that can also mean dealing with some difficult clients. We have procedures in place for every situation we can think of, but at the end of the day, it’s down to mindset. Before you talk to any dissatisfied client, you have to get into the mindset that you are going to make them happy; that this is the most valuable client to your business. Go in like that and you’re already halfway there. Then we listen, recap, resolve. Easy, huh? More often than not the client is unhappy because they haven’t received the service they were promised. So you have to get them to a quiet place where they can speak openly. And then you have to listen. We don’t interrupt, not even to ask questions. We are most definitely not defensive. We nod. We let them talk it out, and only once they have stopped do we start to ask questions. Complaints are good; they show a client wants to resolve the situation. It’s much worse if they leave, seething, and then tell all their
friends. With that in mind, we recap on what they have said to show that we understand exactly what the problem was. And then we apologise and we ask how we can resolve it. Sounds crazy? Well, let me tell you that I’ve been in the position way too often where I’ve offered something and it’s been refused. I’ve offered something else. It’s been refused. I’ve offered a third choice, she’s accepted all three and I’ve ended up over-compensating. In contrast, I’ve had a client screaming at me, and when I asked what would make her happy, she replied that she wanted £10 off her £400 service. No problem, I can do that. Finally, we have a policy of following up with the client to show we took the complaint seriously. It’s just a few moments on the phone, but it could create a lifelong client. When the dust has settled, log the complaint so you have a record to refer to. It will highlight any past problems and unveil any patterns in behaviour. And you’ll want to keep an eye on that. Don’t tell them, but not all clients are perfect...
Tweet us @creativeheadmag
RISING STAR NAME: SOPHIE KEARNEY AGE: 25 SALON: GEORGE’S HAIRDRESSING, LEICESTER
Did you always want to be a hairdresser? Yes! I was always creative at school and inspired by visuals – I’d watch music videos on MTV and wonder “how did they create that?” I was so excited by hairdressing and couldn’t wait to start.
Tell us your greatest achievement so far… As a COLOUR ID ARTIST, I’m really proud of the L’Oréal Professionnel INOA photoshoot in August’s Marie Claire. It’s so nice to have my work published in such a high-end magazine.
We understand you have a Barbie obsession… I’m quite fond of all things I grew up with – My Little Pony, Gem… it’s not just Barbie! I guess it’s early ’90s nostalgia.
What’s your greatest ambition? I would love to see my work published in high fashion titles like iD and Dazed and Confused. I’d also love to have some industry awards under my belt!
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PEAKS CHALLENGE MAKE THE MOST OF CHRISTMAS WITH WELL THOUGHT-OUT OFFERS AND EXCLUSIVE EVENTS
LIFE
LESSONS
KEN WEST IS DIRECT0R OF BUSINESS EXPERTS 3•6•5
I COACH SALON OWNERS to analyse the peaks and troughs in their business and encourage them to push the peaks. The next peak for most salons is Christmas and, while your planning should really be done by now, here are some useful tips and facts if you’re still feeling a little unprepared. With 42 per cent of consumers buying early to spread the cost and 36 per cent looking for offers, Christmas is a great time to create value-for-money bundles. Try to avoid the idea of buy X and get Y free by emphasising the value of the ‘free’ item. Instead, buy X and get Y, worth £££. This way the consumer can see the real value of the offer and is also aware of the cost of the ‘free’ item, should they wish to repurchase. Repurchase is the ultimate goal, so bundle products that make sense. Shampoo and conditioner with a styling product makes sense, shampoo with two styling products does not. I saw one offer for men last year that offered ‘buy a wax and get a gel free’ but a man who uses
wax is unlikely to use gel. They each provide a totally different effect. Eighty-one per cent of women trust their hairdresser’s advice, so why do so many of them buy curling wands in shopping malls? It’s simple: they demonstrate them all the time. Do you demonstrate to the public, in your window? A woman shopping with a friend spends nearly twice as much time shopping than if she was on her own. Have you considered running invitationonly ‘bring a friend’ Christmas gift preview evenings for selected clients? Make people feel special and privileged to see something first and you will be surprised at how much they will spend. Some high-quality refreshments and practical demonstrations could easily put hundreds of extra pounds in your till. Many large department stores run such events and they wouldn’t do so if they weren’t profitable. So push the peaks and make this Christmas the best ever for your business.
Want to ask Ken a question? Tweet us @creativeheadmag or visit 365hair.com
SPREAD COST
CREATIVE HEAD
•21_Ken West 2
DYLAN BRADSHAW
OWNER, DYLAN BRADSHAW, DUBLIN I got into hairdressing purely by accident… I wasn’t getting on very well in school, so my mum brought me to her hairdresser in Peter Mark in Dun Laoghaire when I was 16 and asked them to give me a job. I wasn’t interested until I saw how many girls worked there!
I never listened to anyone else’s advice when I was young. When you’re young you think you’re invincible and that you know it all. I’ve had my ups and downs, especially at the start of my career, but my mum instilled in me that you can achieve whatever you want in life if you’re prepared to work hard for it.
I have a love/hate relationship with social media. It’s not about how many likes or followers you have. Social media is a useful tool but the best publicity is a client leaving your salon with a beautifully executed haircut.
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#CHedit
Head to head
One hot topic; two hairdressing professionals debate the issue
SHOULD SALON OWNERS BE ABLE TO PAY APPRENTICES AGED 19 OR OVER THE APPRENTICESHIP NATIONAL MINIMUM WAGE (AMW)?
YES
STEVE R OWBOT TOM, C O-DIRE “The CTOR O AMW will be F WEST made nefit e the wr ROW AC mploy ong ca really e ADEMY r s r eer ch isn’t f l o o k ing to or the oices of 18 e
in the m, or mploy and o who past o ver those we ca r have who h n enco rather than are looking realis ave urage to ent 15 and appre e d t e hat ed m r nti over. A or the in ucatio dustry s an e this in ces are mor e people to n mploy enter e mat pl er, AM at the age ure an into th someo ace puts a W me d take e indu financ ne wh ans on mo stry b ia o wou the ag ecaus re res ldn’t b l burden on e of 19 e olde ponsi e in a a . Whil n owner r b e ility. N mploy positi e the sf er wh ot hav on to AMW o expan rom taking c i o ng i w m s ill defi r plete de on po their a ecruiting nitely tentia be abl d to include p h p l a ly tale ve det rentic et those nte eship erred over t term s o see who w by some he age d older ass ituatio as in i busin i stants of 19 y t for t n in th do it f ess , if it w he lon ears o e care or the as g hau er of a mone l. An a ld, you wou y initi hairdr ld cer ppren ally th esser tainly ticesh en it r and so ip is a eally i if som s h sn’t fo ortr them eone is loo king t .” o
NO
GARY IN GHAM, OWNER OF GAR “We h ave a Y INGHA very d lazy k M LIFES ifferen ids, w t take TYLE SA e deci more. o d n e appre d we d LON & S Instea ntice idn’t d we reg PA
s. ardles want t have a s of a o have After years ssist quite of dea appre good e ge and all h ant stylists ling w ntices . They ave w nough out th ith i n o our sa are al rked a y e duti lon an l paid s styli es of a et. So we ta showi y above sts in ke a y junior ng the the AM other ear – m we an am salons W respec cleaning, sh to retrain t azing , but a hem w t them ampo level o re not in the oing, enoug fc indus makin hile they ca h to p try. Th ommitmen aged 1 g a t y e t a i t s also hem a and m and so rry 9o comes a decen on. By a lot m r older are t salar from h turity, and going ore in they g y, we g iring o to be m the sh We ha e et t the b lder p ort ter ve ore re eople est tra m, wh spons the en two who ar – i n a i a b ing p t we g le, so prenti e alre d of th et bac while ady st e Every k mak it mig ces ylists one w process we es gre and an ht cos ins.” get th at bus t us other e best iness two co stylist sense ming s, trai . throu ned to gh. At a high stand ard.
TELL US WHAT YOU THINK – VOTE NOW AT CREATIVEHEADMAG.COM, AND SEE THE RESULTS OF OUR TWITTER DEBATE
Got something to say? Tweet us @creativeheadmag
22
•22_HeadToHead 1
CREATIVE HEAD
23/10/13 12:24:54
by switching to LED lighting TODAY Energy effecient & eco-friendly DIRECT replacements for old lights LED bulbs last over 20 YEARS
Save 90% off your lighting bill with LED lights
Creative Head Magazine b.indd 1
05/09/2013 11:48
NHF backs Christofer Mann scholarship The NHF has joined forces with the Fellowship for British Hairdressing to offer one hairdresser or barber the chance to win a year’s free education. The Christofer Mann Step-Up & SHINE Scholarship has been launched in memory of the late industry legend Christofer Mann, who died in January 2011. The winner will receive a bespoke education package worth £2,500, as well as a mentor programme overseen by stylist and trainer Debbie G. The deadline for entries is the end of January 2014.
Minimum wage: ‘enough is enough’
A poll of salon owners has found nearly eight out of 10 want to see the adult National Minimum Wage (NMW) left as it is next year, with an even higher proportion calling for the apprentices’ rate also to be frozen. NMW rates rose in October, including the apprentices’ rate, which the government increased despite a recommendation by the Low Pay Commission (LPC) that it should stay unchanged. Ahead of that rise, the NHF carried out a poll of members as part of its latest submission to the LPC, which recommends to government the rate at which the NMW should be set in future. A total of 76.5 per cent said they wanted to see the adult rate left as it is, while 82.6 per cent wanted the apprentices’ rate to be frozen. More than two-thirds wanted the government to change the current one-year limit on over-19s getting the apprentices’ NMW before moving on to the higher adult rate, an anomaly salons said meant talented older trainees could not get a foot in the door.
NATIONAL MINIMUM WAGE RATES FROM 1 OCTOBER 2013 • Adult rate
£6.31 an hour (up 12p)
• 18-20 year olds
£5.03 an hour (up 5p)
• 16-17 year olds
£3.72 an hour (up 4p)
• Apprentice
£2.68 an hour (up 3p)
• Accommodation offset
£4.91 a day (up 9p)
Colour ‘record card’ to offer more flexibility on allergy testing Salons and barbershops are being encouraged to make full use of a landmark new allergy alert ‘colour record card’. The card has been developed by the National Hairdressers’ Federation and other leading hairdressing industry bodies, and offers stylists greater flexibility as to when, or even whether, they need to carry out an allergy alert test before colouring. The Allergy Alert Consultation and Colour Record Card is the culmination of months of work by the NHF and the Freelance Hair & Beauty Federation (FHBF), working in consultation with the Cosmetic, Toiletry & Perfumery Association (CTPA). The move is being seen as a key way of communicating to clients why having an allergy alert test 48 hours before colouring, something many salons say clients find irritating, is such an important safeguard. The card will allow stylists to keep a clear record of a client’s colour history, allowing them to gauge whether, when they next make a colour appointment, they need an allergy alert test 48 hours beforehand or if it is safe for a treatment to go ahead without a test. The card can be used by salons insured by Coversure Insurance Services, the NHF’s preferred insurance broker, Just Hair Insurance and freelancers or self-employed hairdressers specifically covered via the FHBF’s members’ insurance policy.
More salons closed than opened in first half of 2013 A report by consultancy PwC and the Local Data Company has revealed that more salons closed their doors in the first half of 2013 than new sites opened. For hairdressing, barbering and beauty, the report recorded an overall 5.8 per cent decline in hair and beauty salons opening (from 174 outlets to 164) and a 2.9 per cent decline in the number of
barbers (from 35 to 34), while hairdressers (down 0.8 per cent) and beauty salons (unchanged) stayed by and large static. The snapshot of 500 UK town centres has highlighted the challenging climate hairdressing salons and barbershops continue to face, with the industry doing better than some sectors but nevertheless seeing more outlets closing than opening.
To find out more information and how to join the NHF, call 0845 345 6500, 01234 831695 or visit nhf.info Creative Head
•25_NHF 1
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BUSINESS
barometer
LIGHT AT THE END OF THE TUNNEL? While the return to school dented some salons’ business in September, those experiencing growth feel that the economic gloom is beginning to lift. As house prices rise, people seem willing to loosen the purse strings and spend a little more. “We took more money in September 2013 than we did in September 2012,” says Pauline Howe of Strands Hairdressing in Fareham. “We had more clients coming in and they were feeling a bit more positive about the economic climate and wanting to spend money.”
THE AVERAGE CLIENT SPEND IN SEPTEMBER: £42.57 (UP 11% ON AUGUST)
THE AVERAGE PERCENTAGE OF NEW CLIENTS WAS 9.5%
COLOUR SERVICES GROWING IN OF SALONS – RETAIL, BACKWASH AND OTHER CHEMICAL SERVICES ARE ALL LARGELY FLAT
51%
SEPTEMBER 2013
HOW WAS IT FOR YOU? How was business in September compared with August?
How was business in September compared with September last year? DECLINING:
GROWING: DECLINING:
16%
28%
44%
STEADY: STEADY:
32%
GROWING:
55%
28%
“I detect a new mood of optimism and confidence. People are less scared of spending a few quid” JEFF GOODWIN, JEFF GOODWIN HAIR
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Top tips HOW TO MAKE YOUR TILLS RING OUT THIS CHRISTMAS Christmas is the time a salon can make a big difference to its yearly stock sales through the myriad offers your suppliers send you. Salon software is invaluable for the accurate sales reports you need to analyse the previous festive period and make sure that your stock deliveries are timed to perfection. You’ll be able to set promotional prices for your festive stock lines, in-salon services and packages just for the holiday season, and even allocate loyalty points, so clients will feel they are getting something back. In fact, why not offer them additional points in January to try and help your post-Christmas dip? By planning ahead, you can have promotional emails set up and ready to deliver to your clients’ inboxes. Alternatively, you can set your system to send out an SMS wishing them a Happy New Year with a special promotional discount code if they book in January. Merry Christmas, Creative HEAD readers! Robert Miles Founder of Premier Software
premiersoftware.co.uk
Methodology: survey conducted by Independent Survey Solutions in a poll of 50 salons employing four or more staff and spread geographically across the UK
YOUR EXCLUSIVE SNAPSHOT INTO UK SALON PERFORMANCE, IN ASSOCIATION WITH PREMIER SOFTWARE
CREATIVE HEAD
23/10/13 14:50:04
we’ve got this all WRAPPED UP Designed to make the day-to-day running of your business a whole lot easier, Premier Salon has been developed with the advice from some of the hair industries leading stylists. Our focus is to make it a simple yet powerful business tool which is a delight to use. Our intuitive appointment system allows clients to be booked in quickly and efficiently, in as few clicks as possible. Simplicity does not compromise features with Premier Salon covering all aspects of running a business. Mobile apps, online booking, SMS reminders and social media integration mean you can be sure you always promote your business effectively. Call now to see how Premier Salon can help your business achieve its full potential.
Save Time
from
Increase Business
Retain Clients
£595*
+VAT
single user licence, 1 days training and customisation
*Price excludes compulsory annual support contract at £24.95pcm Price of £495 for all NHF and Fellowship of British Hairdressing members
call: 01543 466580 web: www.premiersalon.co.uk email: hello@premiersalon.co.uk
premiersalonCreativehead.indd 1
08/10/2013 14:52:36
Shop The latest products, colours and services
Get chalking
L’Oréal Professionnel Hairchalk puts the spontaneity back into colour with the promise of maximum intensity for up to two shampoos. Available in eight shades, there’s no risk of colour transfer once dry.
RRP from £15
Call 0800 030 4035 lorealprofessionnel.co.uk
TRY IT We have 10 Structure Animate products to give away! creativeheadmag.com
Outside the lines
e attitude. Animate is products to give clients’ hair som Structure has released two new a dull winter’s day! up hten brig le Pigment Pencils will a bodifying styling crème, whi
2326 structurehair.co.uk RRP from £11.95 Call 0845 071
A brush less ordinary
When you need a lift
Tinta Color Lift & Color by Keune is a range of shades that provide lifting and colouring in one treatment. The formula allows you to create intense and long-lasting colours that can be used for highlighting techniques or to accentuate the hair colour, and is suitable for natural and coloured hair.
In-salon service
Call 0333 123 4411 keune.uk.com
Clients no longer have to yank their brush through their hair, thanks to The Wet Brush. It quickly and painlessly detangles even the most stubborn or thick tresses, especially wet hair!
RRP £6.95
Call 0845 601 4861 salon-services.com
Give us length!
Great Christmas parties require great hair and now stylists can add volume, length and colour in one go with Great Lengths’ Fastrack, available in 21 base shades and 14 stand-out fashion colours.
In-salon service
Call 0113 216 3070 greatlengthshair.co.uk
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•28-29_Shop 2
Creative Head
24/10/13 16:09:32
❤ HOT
Sex appeal
Making amends
We all make mistakes and Affinage recognises this, which is why it has introduced Eraser. This professional colour removal system eliminates artificial colour quickly, while protecting the condition of the hair.
In-salon service Call 01794 527111 affinage.com
Big Altitude Mousse by Sexy Hair, available at Alan Howard, is redefining the ’80s favourite, providing body, shine and fullness without the traditional crunchy feel.
SHINE BRIGHT LIKE A DIAMOND
A hairbrush that shines as much as your hair? Now that’s what we call Christmas! Tangle Teezer’s chromeplated Beloved brush will refresh a client’s hairstyle in seconds.
RRP £15
RRP £14.99
Call 020 7274 6128 tangleteezer.com
Call 0161 406 9360 sexyhair.co.uk
Buy online Dazzling deals* this month at creativeheadmag.com
SLEEK AND UNIQUE Create smooth, sleek hair that radiates shine with the British Hair Stylish Sleek Pack. GET IT £13.50
COLOUR US HAPPY
FLASH SOME COLOUR
Whether you have a client looking to revive their colour between salon visits or intensify natural highlights, montibel.lo Finalstyle Professional Colour Mousse is the answer.
RRP £11.60
Call 01264 334466 montibello.com
Golden brown
MODERN MAN
Gradual Tone is the new shading system from System Professional Men. Available in black and brown, it works on hair up to 70 per cent grey and can be used in-salon or at home.
RRP £20
Call 01202 595700 wella.co.uk
CHRISTMAS CORNER
For a limited time only Molton Brown has teamed up with Goldwell to offer three different body lotions to clients after a colour service or New Year treat.
RRP £18
Call 01323 432100 goldwell.com
*Online deals listed at salon price, excluding VAT. Powered by Aston & Fincher
creativeheadmag.com/shop
Add a touch of vivid colour to hair in a flash with the ColorMe Display Stand, with 18 shades and a FREE sample and retail stand. COLOUR UP! £63
RICH REWARDS Enjoy a free Christmas candle and gift bag with Argan Plus+ luxury oil and all-round wonder product Unique 10. LOVE IT £14.98
FREEBIE FUN It’s VAT-free on all salon furniture until the end of December, so start planning your salon’s New Year new look now – we love this Alba Chair. HOT SEAT £185
FOR MORE CHRISTMAS GIFT SETS, SEE PAGES 89-90
CREATIVE HEAD
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#CHedit Backstage with Cara Delevi ngne
L A ba by!
A rriv in g in Ca pri in styl
e
The braidy bunch
In the frame
I’m flowe r arran ging too, now...
Easton Regal’s Louis Byrne snaps away SNAP AND SEND Want to give us a snapshot of your hair world? Tweet us @creativeheadmag
Ba ck in th e sa lon
Getti ng Ellie Goulding rea dy for he r vid eo
Wan na join th e gl a m rock ga ng?
Preppi ng My kit!
To discover what else Louis has been up to, visit creativeheadmag.com
To-do list the hottest happenings this month…
04 November
30
•30_In The Frame 1
2. Be the best! 1. Curl up with a book Celebrate the art of hair with session stylist Laurent Philippon’s stunning tome, Hair: Fashion and Fantasy, published by Thames & Hudson (RRP £24.95).
17 November
Britain’s Best 2013, the National Hairdressers’ Federation’s celebration of the UK’s top talent, is back – grab a ticket and join the party at Birmingham’s Metropole Hotel. Call 01234 831965
02 December
3. Enjoy a spot of lunch Glad rags at the ready, it’s The Fellowship’s Christmas Luncheon and Awards at The Dorchester in London. Call 01295 724579
CREATIVE HEAD
24/10/13 16:11:04
Hair: Danielle Branton for Balmain Hair
Experience the full range from balmain hair @ new webshop Visit today to join the celebrations www.balmainhair.com/ukwebshop BALMAIN HAIR UK
CH Advert 8.10.13.indd 1
09/10/2013 11:45
Inside story Blue Tit Peckham Rye Having excelled at that oh-so-hip vibe with its Dalston and Clapton salons, London-based Blue Tit has ventured to Peckham Rye with a space that’s likely to finally rid the area of any lasting Trotter heritage! Victorian tiling sits alongside exposed brickwork and parquet flooring, with workstations a wonderful mix of antique dressing tables that add an individual quirk. Tiffany-style lamps and beautiful cast-iron seating perfect the period-feel while maintaining an absolutely modern edge. There’s no doubt about it – Blue Tit is still on song!
Hot buys
now open
Roller derby Takara Belmont’s Rollerball-F promises even faster, more efficient processing times for vibrant colour results. It’s available in both mobile and wall-mounted versions. RRP from £1,595* 020 7515 0333 takarahairdressing.co.uk Save *Until 16 December, you can save up to £300 on the Rollerball-F 32
•32_Interiors 1
jhHairXpreso, Portobello Road Founded by Indian hairdressing star Jawed Habib, jhHairXpreso has unveiled its second UK salon at an iconic London address. It embraces the same feature mirrors and statement artwork as its Fulham Road predecessor. We’re sure the locals will love it.
Creative Head
25/10/13 15:04:24
creativehead-advert-CHRISTMAS-220X285.psd.pdf
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Creative Head
22/10/13 11:41:39
RAISE YOUR PROFILE
It’s been a good year! The online sharing platform, ghd Showcase, has gone from strength to strength. Meet three of its hottest stars From winning a place on the ghd art team to grabbing It List awards and working at London Fashion Week, this year has been a very good one for Billy Fry, Sam Ashcroft and Patrick Wilson! All three have talent and ambition... and a profile on ghd Showcase. Using their pages, they’ve shouted about their achievements and raised their profile to a global creative audience.
BILLY FRY, STRANDS HAIRDRESSING “I love creating looks that show attitude,” says Billy of his ghd Showcase profile. And with an evergrowing number of followers, it’s clear people love what he does, too. Winner of the first ghd Spotlight competition and consequently grabbing a place on the ghd art team, Billy is keen to build on his success by sharing his profile with industry contacts and across a variety of social media platforms. Visit Billy’s profile here: ghdhair.com/profile/billyfry
PATRICK WILSON, ELECTRIC HAIRDRESSING He’s all about session work, but when Patrick’s not working backstage at London Fashion Week, he’s styling the tresses of Liverpool’s glam women at Electric Hairdressing in Harvey Nichols. He loves pushing the boundaries of hair and taking his clients on a journey, but most of all, Patrick’s excited for what the future holds for him – and after a quick glance through his ghd Showcase profile, we’re excited, too! Visit Patrick’s profile here: ghdhair.com/profile/patrickwilson
SAM ASHCROFT, BROOKS+BROOKS If enthusiasm could be bottled and sold, Sam Ashcroft would be a rich man. Not only is he the It List RISING STAR 2013 and an ex-ghd style squad member (did we mention he’s only 18 years old?), his ready smile and can-do attitude is equalled only by his talent and passion for hairdressing. He’s already racking up the followers on his ghd Showcase profile page, and he’s only just started! Visit Sam’s profile here: ghdhair.com/profile/samashcroft
Sign up to ghd Showcase and show the world what you can do! Visit ghd.tm/registerprofile or creativeheadmag.com/ghdshowcase
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Creative HEAD presents...
A new consumer hair website and salon directory
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Be part of the UK’s largest searchable salon directory
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Enhance your basic salon listing – it’s completely free
Link your salon and services to fresh, original editorial content ●
Raise your salon profile and gain new clients
Be part of the Layered salon directory – absolutely free!
Turn the page to see how you can get involved...
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Introducing the
salon directory Register now
It’s easy and it’s completely FREE!
Visit layeredonline.com/mysalon and create your account.
Update your basic salon listing with details of the services you offer, the brands you stock, your opening hours, examples of your work – and more!
Your salon can now be linked to fresh, exciting editorial on the Layered website – and is ready to be searched by thousands of consumers!
Enhance your listing now, ready for our launch!
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free
salon directory
free
to register
free
to update
The UK’s largest searchable salon directory
Got a question?
Call the Layered team on 020 7183 5866 or email enquiries@layeredonline.com
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16/10/13 11:53:14
Scene Kuku Soh, Derrick Zeno, president of Goldwell Cory Coutts and Rustam Mirasov
THe hottest events every month – get yourself scene!
ZOOM with a view Taiwan, Russia and host country the US were the big winners at the 2013 Color Zoom Global Event in sun-soaked Los Angeles. Kuku Soh, Rustam Mirasov and Derrick Zeno respectively scooped gold in the New Talent, Creative and Partner categories with their interpretations of the competition’s 2013 trend, Beautify. The results, announced after a tense day of live competition to a passionate crowd of 3,000 cheering, flag-waving hairdressers at the iconic Nokia Theatre (home to the Grammys, Emmys and American Music Awards), formed an emotional climax to Goldwell’s annual celebration of colour inspiration and education. Creativity and fun were in abundance at this high-quality event, from the well thought-out shows and seminars right up to the final wrap party at one of LA’s top nightclubs, where a burlesque cabaret act kept the entertainment levels at full throttle.
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The competitors’ models line up for judging
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Goldwell makes the most of its LA venue
The three winners celebrate in style
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Lisa Whiteman
Models walk at the Look & Learn seminar
Just a
reallusion
The Color Zoom Global Event unveiled an exclusive, in-depth preview of Goldwell’s new trend collection for 2014. Reallusion was devised by the Global Color Zoom 2014 Creative Team, which includes the UK’s Lisa Whiteman of Webster Whiteman in London. Quirky and stylish, Reallusion is about creating optical illusions with cut and colour, with different light and visual angles exposing unusual colour combinations. An in-depth Look & Learn seminar was a great way to say ‘Hi’ to the looks, before a spectacular show at the Nokia Theatre brought the collection to life with brilliant costumes and dance routines that referenced everything from surrealist artist René Magritte to ’60s psychedelia.
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Unexpected shots of colour are a hallmark of the new trend
Reallusion launches with an incredible show
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D&J Ambrose Jo Whiley
Heather Small
Final
It was a glittering evening at London’s Roundhouse for the Wella Professionals TrendVision Award 2013 UK & Ireland Final. It began in style with the Sebastian Secret Sirkus show, before HOB Academy and D&J Ambrose shared a sneaky peek into the looks for TrendVision 2014 – A/W collection Borderline Beauty and the S/S Urban Native. Hosted by DJ Jo Whiley, entertainment came in the form of M People singer Heather Small, who belted out a stirring version of her London 2012 anthem Proud, and beatboxer Beardyman, who left the crowd open-mouthed at his vocal hip-hop gymnastics. Toni&Guy shared a colourful, trippy take on the ’60s with its Cult Candy show, before the winners of the night were revealed. Those Gold guardians for the UK will go on to compete globally at Hairworld in Frankfurt next May. Viel Glück!
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D&J Ambrose
fantasies
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Sebastian Professional
HOB Salons
HOB Salons Toni&Guy
And the UK winners are... Gold Young Talent: Lucy Tuck, Marc Antoni Color: Sean Nolan, HOB Salons Silver Young Talent: Emma Wainwright, Soul Hair Color: Barry Wright, Barry Alan Bronze Young Talent: Luke Benson, D&J Ambrose Color: Pamela McNie, Frances Hunter Hairdressing
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Allen Ruiz Ian Michael Black
Ricardo Dinis
GLOBAL
Tippi Shorter
nomads
For the 3,500 attendees from around the globe travelling to Minneapolis, Minnesota this year’s theme at Aveda Congress – Nomad – seemed wholly apt. An intensive day of shows and education celebrated the talents of global artistic directors Allen Ruiz, Ricardo Dinis, Tippi Shorter and the UK’s Ian Michael Black, alongside guests X-Presion from Spain, all serving as hearty appetisers ahead of the main event. That was The Greatest Show on Mother Earth, a spectacular performance from global artistic director, Antoinette Beenders, that reveled in its circus theme. Contortionists, acrobats and jugglers did not distract from the punky, colourful hair creations, and it was clear that both Antoinette, and the captivated audience, had a ball!
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Antoinette Beenders Creative Head
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An utter triomphE!
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Viktoria with Sally and Jamie Brooks
Viktoria Vradii
Arriving on Eurostar at Gare du Nord just as Paris Fashion Week was beginning added a little extra excitement ahead of La Biosthétique’s annual International Beauty Stylist Award event. Welcomed by the brand’s owners, the Weiser family, at a global reception at the Boeuf Sur Le Toit restaurant, we dined on foie gras and cooed at the fabulous Art Deco interiors. The following day, a champagne reception at the brand’s Parisian HQ allowed guests to enjoy a model presentation with incredible views of L’Arc de Triomphe and the Eiffel Tower. As night fell, we were whisked away to the city’s chic Pavillon Champs-Elysées night club, where 800 hairdressers, including UK finalist Hayleigh Davidson from Perth’s The Cutting Room, cooled themselves with branded fans and awaited the reveal of the judges’ favourite. The judges in question were Brooks+Brooks’ Sally and Jamie Brooks, who ultimately crowned the Ukraine’s Viktoria Vradii the winner, with a special award presented to Ann Lin of Salon S in Taiwan for the best model look from Asia. We can’t wait for next year!
Creative Head
23/10/13 14:17:24
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The Culture of Total Beauty
www.biosthetique.co.uk
HAIR & SCALP CARE, COLOUR, SKIN & BODY CARE, MAKE-UP, STYLING, NATURAL RANGE
La Biosthétique’s unique premium prescriptive brand delivers total concept formulas for professional colour, hair and skin care. Superior quality, innovative products, international hair & beauty trends and products developed dermatologically without animal testing. The La Biosthétique brand creates a unique point of difference for your salon. To find out how La Biosthétique can help you create success for your salon call 01296 611731. We would be delighted to hear from you.
Photography by Alex Barron-Hough at TIGI Bed Head Studio
READ ABOUT Since its inception 31 years ago, the Aternative Hair Show has raised an astonishing £9m to fight Leukaemia. For more hairdressing with heart, turn to our Giving feature on p78
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TIGI Anne Veck
Winners on the night INTERNATIONAL VISIONARY AWARD Misha Cadkova, Czech Republic AIPP LEGEND AWARD Toni Mascolo OBE AIPP BEST COMMERICAL HAIR Angelo Seminara, UK AIPP BEST AVANT-GARDE HAIR Christoph Gaillet, France AIPP BEST PHOTO Frank Apostolopoulos, Australia AIPP BEST MEN’S HAIR Rustam Mirasov, Russia AIPP BEST VIDEO Cyrill Hohl, Luxembourg
Sanrizz
Toni Mascolo OBE
WHEN WE FIRST learnt that The Alternative Hair Show was called Enigma this year, we knew we were in for a treat. Held at The Royal Albert Hall, the evening started as it meant to go on with a dazzling performance from West End star Zoë Rainey, who belted out Diamonds are Forever to wild applause. From Saco’s ethereal, celestial collection and Anne Veck’s vibrant Great Gatsby-inspired show to Mark Woolley’s monochrome models, the TIGI International Creative Team’s winter wonderland and Sanrizz’s geometric shapes, the audience was enraptured. But it wasn’t just the shows; the 25 finalists competing for the International Visionary Award provided stunning insights into what the future holds, and it looks good! And to show just why this evening supports Leukaemia & Lymphoma Research and other leukaemia charities were special guests Francesca Waite and her fouryear-old son, Blue Tobin, a Leukaemia survivor who enjoyed the organisation’s annual excursion to Disneyland Paris. The event, which raises funds as part of its The Alternative Hair Charitable Foundation, raised more than £181,000 on the night.
Mark Woolley
EFFECT
Zoë Rainey
Cause &
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Johnnie Sapong
Kate Shapland and Nancy Cruickshank
The first Coterie meeting to venture outside of London, the Leeds pop-up gave a new audience a unique opportunity to experience Creative HEAD’s members club for hair and fashion professionals. Kicking things off, Westrow’s Matthew Sutcliffe, just back from London Fashion Week, spoke of juggling a hectic schedule of salon, editorial and stage work along with a serious amount of networking. Telegraph Magazine’s beauty editor, Kate Shapland, and digital entrepreneur, Nancy Cruickshank, talked about what it took to launch MyShowcase, a new beauty shopping concept. Wrapping things up, session legend Johnnie Sapong brought to life a collection of personal Polaroid snaps captured over the years on a camera given to him by Helmut Newton no less! Eugene Souleiman, Erin O’Connor, Terry Richardson, David Bailey... he spoke of early collaborations with an amazing pool of talent. “I look back at these pictures and realise just how influential we all were,” he said. And with a Volare professional hairdryer in the goodie bags for guests to take home, courtesy of sponsor BaByliss PRO, it was a top night up North!
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Matthew Sutcliffe
Leeds loves The Coterie
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IT’S GOOD TO CHALK
We’re all dreaming of a colourful Christmas this year, with L’Oréal Professionnel Hairchalk
“The range of colours is fantastic, from bright, vibrant purples to sophisticated bronzes”
“What I love about Hairchalk is how vibrant it is on bases. It means there’s no need to prelighten”
AMELIA HALL, REDS, SUNDERLAND
LIANNE HARDING, THE GALLERY HAIRCUTTERS, NORWICH
“It lets me transform a client’s look temporarily and the hair still feels natural once you have applied it”
“It’s so quick and easy. With no allergy alert test, I can give a client a fresh new look to try just for the weekend”
BROOK PRICE, MIGELE EXPERIENCE, KIRKCALDY
NANCI PENN, LEVEL ONE, ESSEX
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“This is a big retail opportunity for us. It’s perfect for customising a party look and an ideal stocking filler” LIZZY ELLWOOD, KENNADYS, INGATESTONE
“Want vibrant, visible hair colour on all bases in less than a minute? Hairchalk is the one!” SANTANA MANGAL, STUART PHILLIPS, LONDON
“Hairchalk really lets me express my creativity and produce the latest catwalk looks in my salon” FREDDIE WEBB, HEADQUARTERS HAIR, KINGSTON
“I love that it’s so flexible, from achieving reverse ombres to a pop of colour for an older client” CHLOE WILSON, LEVEL, BOURNEMOUTH
*Once the product has dried on dry hair, and depending on the amount of product applied. Avoid contact with delicate fabrics and leather. **Lasts an average of two shampoos depending on the amount of product applied and hair type.
Whether your client fancies stripes of colour or peek-a-boo accents – as seen at the Ashish and Felder Felder S/S14 shows – Hairchalk by L’Oréal Professionnel makes all colour demands possible. Launching in time for Christmas, the Hairchalk range includes five flashy colours and three sophisticated ones, and is suitable for dark and light bases. What’s more, while the colour might be bright, it won’t transfer* so clients don’t have to worry about waking up the day after the Christmas office party with a rainbow-coloured pillow. It also washes out with shampoo.** If only the office party antics could be so easily washed away! Find out what they’re saying about Hairchalk in salons across the country…
CREATIVE HEAD
22/10/13 11:45:26
To find out more about Hairchalk by L’Oréal Professionnel call 0800 030 4035 or visit lorealprofessionnel.co.uk
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We’re all in this
together
It was the coolest of Shoreditch surroundings. the crème de la crème of hairdressing talent had been invited and the bubbly and banter flowed. This was the 2013 Most Wanted and It List Winners’ SoirÉe, hosted by Creative HEAD. While celebrations for them all continue, the hunt for next year’s champions gets set to commence... Imagine it: your name engraved on a coveted Most Wanted or It List trophy – forever. And you could be dining in such esteemed company next autumn, all basking in the glow of victory! The 2014 competitions are just around the corner – look out for the all-important deadlines, revealed in the March issue of Creative HEAD and online next year at creativeheadmag.com.
“
It was so exciting to spend the evening with all the winners, and to get an insight into not just their businesses, but them personally. The highlight of my year, without a doubt
“
Adam Reed, co-owner of Percy & Reed, most wanted best salon experience 2013
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To find out more about Creative HEAD’s Most Wanted and It List Awards, check out: creativeheadmag.com/mostwanted creativeheadmag.com/theitlist
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Shop! Get the BaByliss PRO Perfect Curl at creativeheadmag.com
One unique styler, three gorgeous styles. It can only be Perfect Curl by BaByliss PRO From blow-drys and quiffs to up-dos and ponies, clients want it all this Christmas, but you can keep one step ahead with the BaByliss PRO Perfect Curl. No hairdresser should be without it as it creates a multitude of looks, quickly and effortlessly. With three different heat and timer settings, there are lots of curl combinations to choose from and, with
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less direct heat, it’s kinder to hair, too. And best of all, Perfect Curl boasts a curl direction control – a feature loved by stylists as it gives total control over the style being created. So for forwards, backwards or random curls, simply choose a setting. You’ve got the tool, now find out how to recreate these stunning curl looks from Percy & Reed’s Adam Reed.
Creative Head
22/10/13 11:52:01
Want it, learn it, get it…
Playful pony
Curly quiff
Modern curl
Take a panel through the top of the hair and section off. Pull remaining hair into a high pony and secure. Backcomb the top then use the hair to wrap around the pony and secure with a pin. Set the Perfect Curl to ‘A’ for alternate curls and use on one-inch sections of hair from the length of the pony. Repeat throughout the pony. Mist with hairspray and gently work through the length of the pony with a dressing brush.
Section off the top section of hair at the crown. Tie the rest back in a low ponytail, then braid. Take the braid back on itself, winding it into a bun at the nape of the neck. Take down the top section and brush through. Taking oneinch sections of the hair, work through with Perfect Curl. When the top is done, use your fingers to break the curls up. Backcomb small sections as required and pin in place. Mist with hairspray.
Set the Perfect Curl to a medium heat and time setting and select ‘A’ to create alternate curls. Lightly spritz the hair with hairspray and, taking one-inch sections, work the styler around the head. Once all the curls are created, break up using fingers. Start at the ends of the hair and work your way up to the roots. To finish the look, manipulate the root area to add volume throughout.
Contact us on Twitter @BaBylissPROUK and Facebook at BaBylissPROUK
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TITAN I U M E XP R E S SIO N WAVI N G WAN D A straight barrel wand to create soft curls and waves. The barrel has a premium titanium finish for added shine and is extra long for easy use and consistent results even on longer hair.
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Premium titanium with ultraadvanced ceramic heaters giving instant heat transfer into the hair for fast, flawless results.
TITAN I U M E XP R E S SIO N CO N IC AL WAN D Our new conical wands with a longer length barrel and a true titanium finish are perfect for creating curls and texture even on longer hair.
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TITAN I U M E XP R E S SIO N U LTI M AT E S T Y L ER With true titanium plates, instant heat-up and outstanding heat transfer, this styler glides through the hair for fast, smooth, glossy results.
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Premium titanium with ultraadvanced ceramic heaters giving instant heat transfer into the hair for fast, flawless results.
TITAN I U M E XP R E S SIO N D EEP WAV ER This waver with extra deep titanium-ceramic plates heats up super fast to 210C for defined waves and long-lasting texture.
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11/10/2013 12:35
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Creative Head
23/10/13 16:30:30
Hair Wes Sharpton. Colour Roxie Darling. Styling Tony Kelley. Make-up Ananda Khan. All photography Michael Gordon.
BIG IDEA
In the know Globally revered ideas man Michael Gordon is back with If You Knew, and he’s ready to revolutonise hairdressing once again
HE’S THE MAN responsible for building the Bumble and bumble empire. So you can imagine our excitement when Michael Gordon revealed to Creative HEAD that for the past few years, he and a carefully crafted team of veteran beauty entrepreneurs have been working on a life-changing new venture that they are finally ready to share with the world... “We are determined to make a difference in an industry that is rife with hype and mediocrity,” says Michael. “With a ‘less is more’ ethos, revolutionary products and a clear vision
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for the future of hairdressing, If You Knew will shake up every aspect of the industry.” But don’t get the wrong idea. If You Knew is so much more than just a product line. Under Michael’s careful supervision it’s devoted to rediscovering the fundamental art of hairdressing, creating films and imagery to inspire hairdressers and consumers. And, as Michael puts it: “To do away with so many of the bad habits to which the industry has grown accustomed.” With this educational concept at its core, If You Knew is part creative studio,
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#BigIdea
part production company and part think tank. Some of the most exciting ideas are realised in its studio. The If You Knew team has been pacing the vibrant streets of New York, scouting for everyday faces to come into the studio to share their unique hair stories and have their hair styled, cut or coloured, to help them become the best possible version of themselves (pictured). “It’s a much more relevant way of working,” explains Michael. “These are real people with real cuts that they bring into their lives.” Working with the best of US hairdressing
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talent – including Tony Kelley, Wes Sharpton and Roxie Darling – videos of the transformations are being shared and catalogued online on Instagram and at ifyouknewbeauty.tumblr.com for you to take inspiration from. Forget fancy up-dos, you’ll only find simple, beautiful hair! And it doesn’t stop there. Michael is reinventing the experience of washing hair, too, with the first product line-up from If You Knew. Called Purely Perfect, it’s gaining a cult following Stateside already. We can’t wait to see more...
Creative Head
23/10/13 16:31:25
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23/10/13 16:27:17
BIG IDEA
Salon 2.0
Always breaking new ground, Daniel Hersheson pushes the perceptions of a modern salon with the relaunch of its flagship venue. Luke Hersheson reveals why it was time for change
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Walk into 45 Conduit Street in London, and the difference is immediate, the impact startling. A client arriving at the revamped Daniel Hersheson will find no reception desk. A look around reveals an army of uniformed assistants, almost clinical in dress, supporting the stylists at work. The central hub of the salon are two long, striking pieces of brass that hang above the floor. That client would be forgiven for confusing their location as a gallery space. But make no mistake, every aspect of this venue has been meticulously crafted to create a vision of hairdressing unlike any other. It’s no surprise that this comes from the Daniel Hersheson brand, the minds behind the blow dry menu, the hair spa at Harvey Nichols London and incredible hair pieces such as the winge; a faux fringe. Now, Luke Hersheson and his team have unveiled an innovative concept that is sure to ‘inspire’ other luxe salons in months to come.
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“It’s been 21 years since we first opened, and our investment has concentrated on expanding the business,” explains Luke, “so it was time to turn our attention back to our flagship branch, and for it to illustrate precisely what our brand is all about.” Indeed, the lack of reception desk follows research that discovered many clients found such a physical obstacle at the point of welcome to be imposing. Looking to brands such as Apple and Burberry, the team decided to do something different. “We have roaming receptionists who will check in clients on iPads, and it means guests can pay anywhere,” he explains. “Our bookings are taken care of in a different room. We have an impressive kitchen menu for clients to choose from. It’s more like a Mâitre d’ service.” That regiment of uniformed assistants – all sporting neat ponytails – help to underline an almost apothecary
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#BigIdea
feel within, and illustrate how the salon is hunting out like-minded names to create the perfect look and experience for clients. “We’ve collaborated with Converse on the uniforms, and we have Aesop toiletries for clients to use – there are many little collaborations with companies that reflect our brand,” adds Luke. Taking advantage of the original space, everything is long and tall, with lots of LED lighting in the floating ceilings to ensure the correct tones, alongside parquet floors and lots of brass and metal. “The idea was for it all to look more like a gallery; the work station is made of long pieces of brass that seem to float,” says Luke. “It’s more like sculpture, even architectural.” And it isn’t all confined to the space clients first enter – the salon covers 4,000 sq ft across two-and-a-half floors. “There’s an amazing atrium – the whole wall is golden, very opulent
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and luxurious,” shares Luke. “It lights up an almost regal marble staircase, which leads to another 17 stations. We have a nail bar, a pedicure room, and client iPads in the colour room, so they can feel connected wherever they are.” Displayed around the salon are images from the new look book – as exclusively revealed in Creative HEAD October – a collection of eight looks that signal a return to tailored cuts after a decade or more of styling and blow-drys, the inspiration of which came from labels such as Prada and Louis Vuitton. “They create a look book for every collection, so why shouldn’t we?” shrugs Luke. Collectively, the elements converge to reveal what will undoubtedly inspire others to rethink what a salon in the twenty-first century should look like, and how it should interact with clients. “This is high end, opulent and very on trend,” Luke asserts. “There’s nothing like us out there.”
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Life in the fastlane BIG IDEA
Blow Ltd menu images by Billie Scheepers
She was crowned queen of the blow-dry by Vogue – now Zoë Irwin is helping launch a beauty concept for time-poor women as well as reinventing education for stylists
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THERE’S NOTHING NEW about blow-dry bars. But a location in London’s Covent Garden is about to take it to the next level, thanks in part to the ever-energetic Zoë Irwin. Forget the indulgence of the spa, Blow Ltd is fast beauty; a blow-dry in 30 minutes, nails in 15, the same for make-up. Menus of looks are displayed as if creating a meal deal in a fast food restaurant, with prices that are easy on the purse. Yet there will also be expertise, a ‘Mayfair’ level of quality, and even Blow Ltd-branded champagne alongside speed and value (the full works – blow-dry, make-up and nails in 45 minutes – comes in at under £50). As Blow Ltd grows, the plan is for these beauty bars to be situated near offices or on affluent high streets, close to those women in need from early until late. Inspired by companies such as Apple (where clients can try products at play tables) and Ottolenghi (where food is displayed theatrically in bowls on plinths), a client will be able to sample an edit of products, and read about them in detail on editorial cards. This ‘fast, fun and accessible’ philosophy is also being applied to the training of its staff. Zoë wants Blow Ltd’s stylists to be stars and is determined to broaden their education. “There’s lots of talent in the industry but much of it isn’t developed – stylists might also have interests in photography, beauty or fashion,” she argues. “How do we get the most out of them?” As Zoë wrote on her creativeheadmag.com blog earlier this year, she spent weeks investigating blow-drys,
CREATIVE HEAD
25/10/13 10:41:52
Zoë with stylists at the Blow Ltd Boot Camp
READ IT Discover Zoë Irwin’s blog online at creativeheadmag.com
visiting 20 salons and blow-dry bars in the UK and paying between £6 and £70 a time. The girl did her homework, and the resulting plan of action might raise a few eyebrows. This is a very different approach to staff, service and education. The incentive model is focused on delighting clients rather than hitting targets; real-time data is collected at the end of each appointment, when customers are asked to score the service they’ve just received. Delighting customers doesn’t just depend on a great price; it depends on great service from great stylists, and Zoë has been driven to compile the perfect education programme to satisfy both employees and that end customer. “I’ve been allowed to put together the training plan of my dreams,” admits Zoë. So what does it entail? Stylists have to work their way through a Blow Ltd Boot Camp. They are taught extensively on face suitability training (“None of them had done any of that before,” says an incredulous Zoë), an actress has coached them on voice work and they even contribute to a glossary of terms to use in the bars. Because the concept fuses fashion, editorial and the consumer, so too does the education, and instructors have been on hand to teach yoga, pilates and t’ai chi. “It was amazing how many stylists in their 20s were suffering from repetitive strain injuries,” explains Zoë, who’s changing the way stylists stand and move using t’ai chi movements as a base. It’s about the elegance of how a stylist moves and touches the client and the smooth, purposeful movements they make with their brush and dryer. “The way someone moves around you should almost be a ballet,” she says.
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Another key difference is that staff members are trained to create looks without a mirror – seats will only have a small, side mirror for stylists to refer to at the end of the service. “You take away the mirror and it’s more relaxing for the client,” explains Zoë. “Everyone is their own worst critic”. And, of course, they are being trained extensively on one discipline at a very high level – there’s no cutting, no colouring. Each client through the door has a diagnostic introduction, with stylists examining the scalp, the cuticle and running quick elasticity tests to decide on how best to cleanse and condition. For every look on the menu, there are half a dozen scenarios depending on the scalp and hair type that stylists will be ready for. There’s also the chance to enrol at the Blow Ltd University – with a management team drawn from publishing, fashion and beyond that includes Fiona McIntosh, the launch editor of Grazia in the UK, staff have access to a wealth of knowledge and will be divided into teams to work alongside head office staff to learn additional skills. And each hairdresser will be individually mentored, too. In many respects, what Zoë and Blow Ltd are doing is very ‘un-salon’ – there’s no hierarchy of staff, everyone is at the same level, and there’s no commission on retail sales. But that’s precisely the point. “I want to disrupt and reinvent the industry,” asserts an animated Zoë. “An inspiring, happy workplace means people can achieve their personal goals. We want to offer something truly different.”
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For drying hair in a flash For clients that like to get ready quickly in the mornings, the new Espresso Pro Dryer from Diva is a small but powerful dryer that will leave hair gorgeously smooth all day. The tech... it’s 40 per cent lighter than Diva’s best-selling full-sized dryer, without compromising on performance. And that’s not all… the Espresso is available in 12 colours, including raspberry pink and matte black. It boosts the condition of hair with ionic conditioning to revive dull locks.
I want
For smooth hair With smooth, snag-free argan oil-infused floating plates, this limited edition Feel The Heat styler by Diva provides beautifully smooth hair. The tech... this styler heats up in just 20 seconds and can be set between 110˚C and 230˚C, and has ceramic floating plates infused with argan oil! And that’s not all… it’s suitable for artificial hair and will turn off automatically after 10 minutes of not being used.
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22/10/13 12:02:03
For quick and easy curls
For tousled tresses For an effortlessly fabulous look, it’s got to be the Glamoriser Motor Waving Wand. Clip hair at the base of the barrel then press the button to wind up the hair before releasing a beautiful curl. The tech... there are 14 heat settings, from 80˚C to 210˚C, while the bubbles and dips of the wand mean you can produce irregular curls and waves. And that’s not all… the heat-resistant bag and glove make it easy to transport.
Got a client who thinks curls just won’t work? Prove them wrong with the Glamoriser Auto-Tong, which automatically rotates and winds hair up the barrel. The tech... with 14 heat settings, it’s suitable for all hair types and will heat up in 90 seconds. What’s more, the nano-diamond ceramic, smooth, oil-based barrels make the hair smooth and shiny. And that’s not all… the Auto-Curler’s deep purple jewel-effect outer case makes it perfect for Christmas retail.
it all…
Curly hair, big hair, smooth hair, tousled hair; no matter what type of hair your client wants, Diva’s range of stylers will have them Christmas party-ready quicker than they can say eggnog!
For every kind of wave Whether your client fancies vintage curls or voluminous waves, the Glamoriser Variable Depth Waver has four different depths of wave with no fuss. The tech... by simply twisting the dial on the barrel, the Waver’s central prong can be raised and lowered according to how contoured you want the hair to be. You can also digitally control the temperature of the prongs from 120˚C to 210˚C. And that’s not all… it switches off if left on after 60 minutes without use.
Make all hairstyles a possibility for clients with Diva. Call 020 3393 9072 or visit salon-services.com
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GOOD CAUSES
Make a difference Aveda is changing lives one sheet of paper at a time, with Christmas gift sets beautifully wrapped in Nepalese Lokta bark paper THREE YEARS AGO, Sita Tamang’s husband left her. She had no work, two children to care for and feared her only option would be to work as a house servant. But then Sita (pictured below) found employment at The Himalayan Bio-Trade Papermaking Cooperative as a papermaker – giving her the means to send her children to school and offering a brighter future for her family. But how does this tie in with hair? It all comes back to the eco-friendly brand, Aveda. To date, the papermaking cooperative has employed more than 4,900 people to make more than 1.4 million sheets of paper for Aveda’s Christmas gift sets. With 96 per cent of Aveda consumers feeling good knowing they are supporting fair trade in some way, this wonderful initiative sums up what Christmas is all about: presents for friends and family that give back. Now in its sixth year, Aveda has once again partnered with the cooperative to create nine limited edition Christmas gift sets that come beautifully pre-packaged in festive, handmade signature Lokta bark paper. Rich in colour and with an earthy, embellished texture, the packages are a perfect gift. If that wasn’t enough, Aveda has partnered with Global Greengrants Fund to help these communities access clean water, giving local communities new water sources, creating a cleaner, healthier environment for the people of Nepal.
For more on the Aveda Christmas gift sets and how to join the Aveda network, call 0870 034 2380 or visit aveda.co.uk/grow 76
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YOU STARS!
GIVING
HAIRDRESSERS ARE A GENEROUS BUNCH – RUNNING MARATHONS, CYCLING ACROSS ISLANDS, GUIDING YOUNGSTERS – SO THIS SEASON WE CELEBRATE THE ART OF GIVING BACK CYCLE OF LIFE
FOR THE KIDS For East Midlands’ hairdressing group KH Hair, ChildLine has been its motivating cause when its teams have been taken by the fundraising spirit! This summer alone it’s raised £4,500, mainly from a three-mile relay race contested by each of the group’s salons. Each put forward a team of three, including a franchisee, a stylist and a junior, to run a mile each. Despite the good cause, there was some friendly rivalry, with the Leicester branch (pictured above) named the winners. Darren Messias, joint managing director, adds: “We’re very proud to support ChildLine which, run largely by volunteers, provides support for children up and down the country.”
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DJ Pete Tong and John Frieda
In 2010, hair icon John Frieda launched his HAIRraising appeal to raise £1m for a new operating theatre at London’s famous Great Ormond Street Hospital by cycling London to Paris, then later around Ibiza. It captured hairdressers’ imaginations, and the £1m goal was soon smashed. Since then the charity has set a new goal of an additional £1m for a new respiratory unit for the hospital, which will provide more space for families, allowing parents and carers to sleep by their child’s bedside overnight. Super-chain Regis committed to a month of in-salon fundraising, including a 10-mile trek around Richmond.
GET INVOLVED The Ibiza Cycle Challenge is 2 to 5 May 2014, gosh.org/Ibiza
CREATIVE HEAD
25/10/13 10:44:55
It’s all in the detail SEAMLESS JOINT No hair catching and pulling. Strong and durable joint CHROME FINS 6 Chrome fins allows perfect balance of grip and glide
DRESS TO IMPRESS Easton Regal Hairdressing joined forces with its lower ground floor neighbour The Fold London to host the YES Charity Fashion Show. The aim? To raise money for Dress For Success, which promotes the economic independence of disadvantaged women by providing professional clothes, a support network and career enhancing tools. “It was an exciting opportunity to help such a great cause, and the salon was bursting with potential new clients,” explains the salon’s co-founder, Bryn Wilkins.
ERGONOMIC HANDLE Lightly textured for grip. Fits all size hands perfectly
POLISHED STEEL TIP Perfectly balances the brush. Soft point for picking and sectioning hair
100% PROFIT RETURN ON RRP.
VICTORY ROLES A little over a year ago, David Rae (pictured above) of David Rae Salons in Petts Wood in Kent, founded the David Rae Foundation after a charity trip to Kosovo inspired him to set up a hairdressing training school. Having seen self-taught hairdressers cutting with kitchen or nail scissors and using planks of wood for highlighting, he was determined to provide professional training and the possibility of a brighter future, alongside relief for widows suffering in the war-torn country. In September, he returned to Kosovo to put his ideas into action. With more than £27,000-worth of products donated by Envy for education and gifts for war widows, his team travelled to four salons to train students on the latest UK cutting techniques, as well as offering business advice.
Not your typical hair brushes but a new range of 17 precision tools, crafted with unquestionable quality for those seeking perfection from their kit. These brushes aren’t available on the High Street.
Order your exclusive salon only range online.
kentsalon.co.uk AGENTS NOTE: If you would like to represent our unique range please contact Marcia Cosby on 01442 232 623.
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22/10/13 12:08:59
S R E Z E E T E L 8 TANG
E T U N I M Y R SOLD EVE S? S E C C U S R U O F O PART N O L A S R U O Y IS
Come join us: Telephone: 020 7274 6128 www.tangleteezer.com
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@tangleteezer
tangle teezer
04/09/2013 17:00
#Giving
IT TAKES TWO Staff at hayward lane in Bedford
WANT A HELPING HAND IN YOUR CHARITY ENDEAVOURS? TRY YOUR PRODUCT PARTNER...
GET IN THE PINK
Students in Brazil and (inset) Janet Maitland
Everything turns rosy in October when Breast Cancer Awareness Month turns the world pink! There are a host of products that include donations in their retail price – Paul Mitchell and Aveda are but two – allowing clients to show their support. Perhaps most dedicated to this cause has been ghd, which this year celebrated a 10-year partnership with Breakthrough Breast Cancer. In total, an incredible £6.7m has been raised in the UK and Ireland – and this will be boosted significantly by this year’s ghd V pink diamond styler set, and the salon competition that has a pink diamond worth £3,600 as the prize!
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Salons use gallons of water every day, but some areas of the world are not fortunate enough to have ready access to clean water. That’s why Aveda UK supports WaterAid projects in Nepal and India, where millions of people lack access to clean, safe water. For Aveda salons, April’s Earth Month means a busy time of charity events and fundraising has included a Walk for Water, a global cut-athon and a charity gala auction. So far, £103,865 has been raised for WaterAid in the UK this year, and a further £66,650 raised for Global Greengrants Fund.
GRAB YOUR PASSPORT
READ ABOUT Tom Wright and Philip Bell’s Brazilian adventure in Creative HEAD January
HABB sponsored bike ride around Massachusetts
CREATIVE HEAD
BE A GREEN ANGEL
For some, getting their hands dirty and seeing the difference they’ve made is the most rewarding way to give. Wella and Unicef have partnered to create Making Waves, which delivers life skills to young people to help them realise their potential. Through a UK competition, Tom Wright from Soul Hair in Chester and Philip Bell from Ishoka in Aberdeen have been given the opportunity to be a mentor in Brazil, where they will provide training in hairdressing education. Janet Maitland from Janet Maitland Hair Excellence, is a UK ambassador for the Schwarzkopf Professional Shaping Futures programme, which links up the UK with SOS Children’s Villages Charity. Last year Janet visited India to teach hairdressing skills, and this year is raising £10,000.
For those who believe charity begins at home, HABB is ideal – it’s the only industry charity that supports hairdressers and beauticians affected by illness or misfortune. From one-off payments to help with a life-changing purchase (such as a wheelchair) to long-term beneficiaries, HABB is there to offer real support when things get tough. “At present there are 38 adult and 54 child long-term beneficiaries,” explains HABB president, Linda Evans. “Funds are raised through networking events, golf and cycling events and charity auctions. We need to get the message across that misfortune can sadly happen to anyone, and if it does, it’s good to know there’s HABB to call upon.” 81
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#Giving SALON WITH A SOUL IT’S A GENEROUS SET-UP. Luxury hairdressing brand UNITE has unveiled a state-of-the-art salon in its home town of San Diego that supports local animal and children’s charities, including the San Diego Center for Children. But this isn’t through the odd charity day or cake sale – UNITE donates all net proceeds from the salon. And, to ensure clients feel included in this sizeable act of generosity, they get to decide where their portion of the donations go. It means a simple hair appointment becomes an experience where everyone can feel they are making a difference in their community. And that’s not all. The salon is also an academy to train stylists in the latest techniques and to get salon owners up to speed on how to boost the their businesses. It truly is hairdressing with a heart.
SEE IT Watch UNITE backstage at Helmut Lang S/S14 at New York Fashion Week creativeheadmag.com
NOW IT’S YOUR TURN… GET GIVING WITH HELP FROM THE CHARITIES AID FOUNDATION LET STAFF CHOOSE Giving to charity can be a very personal experience, so hand the power to your staff when it comes to choosing one.
MAKE IT FUN The most successful fundraising campaigns always involve a bit of silliness. Think of fun ways to get your staff involved, excited, and preferably dressed up!
THINK ABOUT DIFFERENT WAYS TO HELP Giving isn’t just about money. Could you offer free haircuts or send your staff out to volunteer for a day? This is a great way to bring them face-to-face with the causes you’re supporting.
REWARD THEIR EFFORTS There’s nothing like an incentive to get your staff engaged. Consider matching the money staff raise or awarding prizes to those who make outstanding efforts.
HELP THEM HELP THEMSELVES The workplace is a great way to give. Sign up to a payroll scheme so staff can give directly and tax-efficiently through their salaries.
PICK A DATE AND MAKE A DIFFERENCE! January February March April May June
July August September October November December
Cancer Research UK Dryathlon Sue Ryder Febru-Hairy Sport Relief Earth Month London Marathon Breast Cancer Care Pink Ribbon Walk British Heart Foundation London to Brighton Bike Ride Cancer Research UK Race for Life Great North Run Ride London to Surrey 100 Macmillan World’s Biggest Coffee Morning Jeans for Genes Day Breast Cancer Awareness Month Read for RNIB Day Children in Need Movember World AIDS Day Save the Children Christmas Jumper Day
With thanks to the Charities Aid Foundation, cafonline.org
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CREATIVE HEAD
25/10/13 15:07:25
GIVING
Taking care with business
Barrie Stephen Hair has taken care in the community to new heights, proving that a little love, care and attention goes a long way IT’S NOT A POPULARITY CONTEST, but if it were you can bet Barrie Stephen would be hands-down winner. His campaign to create a group of salons that play an integral part in the community has been a huge success. All four are based in Leicestershire and are truly at the heart of their communities. “Without a community, a salon doesn’t exist,” says Barrie, bluntly. “I’m proud to be from Leicester and I think people should
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embrace their roots and donate as much time and effort as they can to their home.” Never content to be just another shop window on the high street, the Most Wanted BEST LOCAL SALON 2013 built up a network of local connections through charity initiatives and much more. Turn over to discover the sometimes wacky but always wonderful ways Barrie Stephen Hair has become a key part of the community…
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#Giving
Ear to the ground
Hero worship
“Staying connected to our community means listening to “We launched the Local Hero initiative in 2011 to honour them,” explains Barrie. All four of the salons are constantly local people who have done amazing things for the reading and taking note of what their Facebook and community,” says Barrie. “We feel it’s very important to Twitter followers are saying, as well as conducting focus give credit to these people and each year we’re more and groups with potential clients and surveys with more delighted to give them a treat and name existing ones. Its latest survey revealed them our local Leicestershire heroes!” that 95 per cent expect a warm On average, Barrie Stephen Hair will welcome and that 77 per cent value select a Local Hero four to five From growing a ’tache for a stylist that listens. times a year, based on how they Movember to cycling hundreds of miles treat, encourage and inspire for the British Heart Foundation, if there’s their community. Charity and fundraising involved, you can bet the Barrie healthcare workers, carers, Aware that Leicester Stephen team has already got the collection tins and, foster parents, and refuge is connected to many yes, even the T-shirts. “We raise about £4,000 a year,” and homeless helpers have international issues says Barrie. “Communities strive off teamwork, so to be all been awarded Local that face less fortunate able to give back is a great honour.” Another initiative Hero status. communities, Barrie the salons do is visit the Leicester Royal Infirmary and Stephen Hair’s stylist give free haircuts to terminally ill patients. “To be Rajinder Sethi headed to able to do even the smallest of things for these From opening his own Chennai in India to work people is completely invaluable. You just simply salons, Barrie knows how with the SOS Children’s can’t put a price on that,” he adds. And even hard it is to get financial Village Charity. “Rajinder Leicester’s animals benefit: “The RSPCA backing, which is why he now went to India last year to teach is a charity I like to support as I’ve a works with The Sir Thomas White hairdressing to underprivileged huge passion for animals,” Loan Charity. Established in 1542 by youths on behalf of Schwarzkopf smiles Barrie. cloth merchant Sir Thomas, the charity Professional’s Shaping Futures,” says provides interest-free loans for business startBarrie. “We supported her in this by holding ups, expansions and education for young people. a Bollywood-style fundraising event in the King “I discuss proposals, meet applicants and offer them the Street salon as well as sponsoring her to do a 10-mile run. kind of positive coaching that I would’ve appreciated in Altogether she raised £1,500, which went towards muchthe beginning,” says Barrie. needed equipment for Indian hairdressing students.”
Home of charity
Going global
Helping hands
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Creative Head
25/10/13 10:48:17
LATEST HOLLYWOOD SECRET - LIKENED TO
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CHRISTMAS
LOVE THE DESIGN
GREATEST HITS
BONUS BOX
AN ECO CHRISTMAS
GOOD HAIR DAY
La Biosthétique’s festive boxes offer bespoke packaging and guarantees recipients a 20 per cent saving per box.
KMS California gift boxes contain a shampoo and conditioner with a bonus finishing product to suit any style!
Davines zero-impact Essential Haircare shampoo and conditioner comes with a free OI Oil/Absolute Beautifying Potion.
Be enchanted by the Winter Wonderland collection by ghd. There are three to choose from – we love the sparkly holographic boxes.
RRP FROM £27
RRP £29.50
RRP FROM £28.25
RRP FROM £99
Call 01296 611731 biosthetique.co.uk
Call 01323 413200 kmscalifornia.com
Call 020 3301 5449 davines.com
Call 0845 330 1133 ghdhair.com
Present & correct
From stocking fillers and little luxuries to handmade hampers
STOCKING STUFFERS!
MINI ME!
TRAVEL IN STYLE
HAPPY HAIR
WE LIKE TO PARTY
From Forever Blonde and Awapuhi to the Tea Tree Oil range – Paul Mitchell has a mini collection for every client.
Each of Cloud Nine’s limited-edition sets include a best-selling tool and a handy pouch that doubles up as a heat mat.
Clynol’s Luminous Oil gift set contains three products for achieving glossy hair and up to 95 per cent split end reduction.
Clients can get party-ready hair pronto with the Volupt gift set from Sebastian Professional. It’s what every party gal needs!
RRP FROM £4.50
RRP FROM £99.95
RRP £28.60
RRP £20.50
Call 0845 659 0011 paul-mitchell.co.uk
Call 0845 026 7121 cloudninehair.com
Call 01296 314000 clynol.com
Call 01202 595700 sebastianprofessional.co.uk
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•89-90_Present & Correct 1
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#Giving CHRISTMAS CHIC
FASHIONISTA FAVE
THE LUXE ONE
DAMAGE CONTROL
COLOUR ADDICTS
Designer Jean-Pierre Braganza has teamed up with label.m to offer bespoke label.m gifts sets, including the Therapy set.
Caviar Repairx by Alterna has taken the hair world by storm this year. And who wouldn’t want the gift of repaired hair?
Over-stressed locks this party season? Grab Aveda’s Damage Remedy range, formulated with quinoa protein to help protect.
Keep colour fresh with Matrix Biolage Colorcarethérapie’s advanced care line-up and fight the fade.
RRP FROM £12
RRP £53.50
RRP £40
RRP £19.99
Call 0870 770 8080 labelm.com
Call 01925 578000 alternahaircare.com
Call 0870 034 2380 aveda.co.uk
Call 0800 387 608 matrixhaircare.co.uk
AND FOR THE MEN…
FESTIVE FRAGRANCE
A GIRL’S BEST FRIEND
THE MIDAS TOUCH
MAN’S MAN
Perfume is always a cracker – Mythic Oil Le Parfum by L’Oréal Professionnel is infused with jasmine and vanilla.
Gloss on with the Wella Professionals Brilliance Shampoo, Conditioner and Mask gift set, enriched with diamond dust.
Osmo’s Golden Luxury set features the Berber Oil collection, which includes a shampoo, therapy mask, treatment and comb.
The [3D]Mension gift set from Schwarzkopf Professional features hair and body shampoo and hair wax in a fetching wash bag.
RRP £19
RRP £13.50
RRP £19.99
RRP £12
Call 0845 600 0122 lorealprofessionnel.co.uk
Call 01202 595700
Call 0141 812 5000 osmo.co.uk
Call 01296 314000 schwarzkopf-professional.co.uk
wella.co.uk
TOP TIP!
MARVELLOUS MINIS
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HAPPY DAYS
PERFECT PAIR
For party hair that needs a little tender loving care, try the SP Hydrate gift set – it’s stocked full of magnificent minis!
Philip Kingsley’s Happy Hair Days kit is an ideal way to mix and match products to best suit every client’s hair needs.
Everyone wants healthy hair and a little luxe. Combine the two with Joico’s K-Pak gift set, with shampoo and K-Pak RevitaLuxe.
RRP £27.50
RRP £19.99
RRP £19.95
Call 01202 595700 wella.co.uk
Call 020 7237 7100 philipkingsley.co.uk
Call 0845 071 2326 joicoeurope.com
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MAKE IT PERSONAL “We put packages together into differently priced hampers and we also push gift vouchers – we now have several clients whose husbands buy £1,000 gift vouchers to be used on products or services throughout the year.” SALLY MONTAGUE, SALLY MONTAGUE HAIR GROUP
CREATIVE HEAD
25/10/13 10:50:51
Creative Head advertisement-UK.indd 1
13/9/13 16:00:38
Photography by Jon Baker 92
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Creative Head
22/10/13 12:29:27
PROFILE
All eyes on George
He’s the undisputed king of the undone ’do, resident stylist at Liberty Atelier and the master behind Alexa Chung’s signature looks. The hairdressing industry has been kind to George Northwood – now he wants to give something back
GEORGE NORTHWOOD SAUNTERS INTO CAFÉ LIBERTY with a smile that beams from ear to ear. There are definitely no airs and graces with this celebrity stylist (and he certainly doesn’t think of himself as one). His relaxed, down-to-earth demeanour is also reflected in his hairdressing style, which has been published extensively in glossies such as Elle, Marie Claire and Harper’s Bazaar. “I’m known for making hair look effortlessly natural,” admits George. “Obviously you need the technique to be in place first, but rules are made to be broken. It doesn’t matter if hair isn’t evenly cut on one side. What people care about is looking effortlessly cool; it’s not always about perfection. You could cut hair with a knife and fork and they wouldn’t care as long as it looks good and they can recreate it at home.” To fully appreciate George’s style, it’s important to understand him and a career journey that has left him keen to help people build their confidence. George fell in love with hairdressing at a young age, after watching his nan, Tess, at work as a hairdresser. “She used to have clients come to her bungalow every day for sets and perms. I can remember the strong smell of the perming lotion now,” he reminisces. “I loved how sociable it was and thought it was a really fun job, because to me it just seemed like hanging out.” The young George then turned the attic in his parent’s house into a mock salon. “Kids would come round and I would put rollers
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COVER COVER story story
COVER COVER story story
ÀÀ2929ans, ans,lalait itgirl girl est estdevenue devenueune une icône icôneplanétaire planétaire dudu style. style. Top Top , DJ, , DJ, animatrice..., animatrice...,lala star star britannique britannique inspire inspire lala
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À GAUCHE, À GAUCHE, ROBE ROBE BUSTIER BUSTIER EN CUIR EN CUIR ET ET JUPON JUPON EN TULLE, EN TULLE, DIOR. DIOR. BRACELET BRACELET AGATHA. AGATHA.
TARTAN TARTAN XXL XXL
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•92-95_George Northwood2 4
PAR PEGGY PAR PEGGY FREYFREY PHOTOS PHOTOS DRIUDRIU & TIAGO & TIAGO RÉALISATION RÉALISATION CÉCILE CÉCILE MARTIN MARTIN
madame madame FIGARO FIGARO | 67 | 67
Alex a Ch un g: he r bo b ch an ged everyt hi ng
Gwyneth Paltrow
in their hair and try to perm it,” he laughs. After leaving school, George went to drama school for two years. “I grew up in a small town near Luton and was aware of what people would think about me doing hair,” explains George, who waited until he was 22 to tell his parents he was gay. “Drama school was great though, it really helped to build my confidence.” When he left, he became manager at the restaurant he had been working at part-time, and it was here that a colleague, who also happened to be a lecturer at a hairdressing college, began training him. “She told me I was a natural. Everything she showed me I picked up really quickly and I knew I needed to become a hairdresser.” Another friend offered George a job at McQueens in Bristol, and after two years he moved to London and began at Daniel Hersheson. He worked his way up to creative director there, while also acting as ambassador for brands such as Pureology, Kérastase and Shu Uemura Art of Hair. “I really valued my time at Daniel Hersheson,” reveals George. “It was great to learn from stylists as accomplished as they are.” It was also at Daniel Hersheson that George
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PHOTOS DRIU & TIAGO
Baby Geo rg e!
PHOTOS DRIU & TIAGO
CHUNG CHUNG
À DROITE, À DROITE, CHEMISE CHEMISE OVERSIZED, OVERSIZED, ROBE ROBE BUSTIER BUSTIER EN PYTHON EN PYTHON ET ET CUIR, CUIR, ET COLLANT ET COLLANT EN PLUMETIS EN PLUMETIS ET RÉSILLE ET RÉSILLE EN STRASS, EN STRASS, SAINT SAINT LAURENT LAURENT PAR PAR HEDIHEDI SLIMANE. SLIMANE. LIENS LIENS BIJOUX BIJOUX EN CUIR EN CUIR LES PASSANTS LES PASSANTS AGATH’YOU, AGATH’YOU, AGATHA. AGATHA. CHAUSSURES CHAUSSURES POUR POUR DR. MARTENS DR. MARTENS COMME COMME DESDES GARÇONS. GARÇONS.
à àchaque chaque apparition. apparition. Avant Avant lalasortie sortiededeson son livre livre“It”, “It”,elle ellesese confie confieavec avec humour. humour.
George in 2002
began his hair affairs with Alexa Chung and Rosie Huntington-Whiteley. “I have been doing Alexa and Rosie’s hair for the past 10 years, we’ve grown up together,” he smiles. “They were both with model agencies and came into the salon a lot. It was great working with all these new faces as you never knew how their careers would evolve. Alexa had really long hair when I first met her and was desperate to cut it off, but she couldn’t as she had to look like she did in her modelling book.” It was only when Alexa scored her T4 presenting gig with Channel 4 that she and George agreed it was time to freshen up her look – cue the birth of the Alexa bob. “Really, all I did was create something that worked with Alexa’s face shape and suited her lifestyle,” shrugs George, but the rest of us felt otherwise, as women flocked to visit George to emulate the style. This has meant a bustling client list, and one he feels suitably responsible towards. “I’m good to people and I’m honest,” he says frankly. “Being nice gets you a long way and I have a really strong team behind me. I’m always trying to give my clients 100 per cent.
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Ro sie H untin gt on-W hit ele y – a cli ent for 10 years
I’m aware I’m not cheap and I want to be as good in the salon as I am backstage and on shoots.” Nine years after making the move to London, George now works at Josh Wood’s Liberty Atelier, which gives him the freedom he needs to juggle all his session work commitments. “When you’re in your 20s it’s about saying yes to everything and working as hard as you can to get where you want to be,” he muses. “But there comes a time when you need to take a bit of time out and assess where you want to go next. Having a break from managing a salon has definitely opened doors for me.” Indeed, recent gigs have included shoots with Gwyneth Paltrow and Cameron Diaz. So why join the Atelier? Why not go it alone? “I had been a manager and creative director for years as well as having a packed column of clients. I wanted to focus on the art of cutting hair and address my work/life balance so appreciated the freedom and support that Josh Wood offered,” he explains. “But who knows what the future holds? My ultimate goal is to build a kind of empire. I’d love to be able to spend my time between here and Los
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Angeles. I just love the lifestyle over there and I love being outdoors.” Alongside his work in the salon, session commitments and numerous shoots for glossies, George has reached a stage in his career where he’s determined to channel his inner philanthropist. “I’m bored of myself and I want to give back,” he admits with a smile. “I live on Brick Lane, which is a great community but I can’t ignore that Tower Hamlets has the highest child poverty rate in the UK. I’m planning on guest teaching to NVQ Hairdressing students in East London; I want to inspire those who may not think they have opportunities open to them. I’m from Luton and had to work hard to achieve my goals. I really want to inspire others to do the same.” It doesn’t end there. “I’m also really focused on raising awareness of HIV/Aids,” he explains, his voice rising with passion. “I can donate money and wear the right wristband but I’m working on some exciting projects at the moment to support people who are forced to deal with life as a minority. As a young man I had little confidence. I want to help people feel empowered – I know I can make a difference.”
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ACHIEVE YOUR DREAMS
BOOK 2014
EDUCATION BOOK 2014
WELL A.COM
From inspirational studio courses to an interactive app, Wella Education for 2014 is looking pretty good…
EDUCATION
ING.
INSPIRED!
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WISE PEOPLE NEVER stop learning, which is why Wella is constantly updating and evaluating its education programme to offer you the best education, throughout your hairdressing life. No matter what stage in your career, Wella is here to support you. The brand wants to see you succeed in everything you turn your hand to, helping you realise your ambitions and your dreams. How does it do this? Through its people. Wella has 130 educators and 60 guest artists. All have the highest level of retail, technical and creative skills to ensure you can achieve anything you set your mind to. So what can you look forward to in 2014? Wella has spent the past year redesigning its education programme based on your feedback. It has lots of exciting new developments
and while we can’t reveal them all right now, here’s a sneak preview: • Inspirational studio courses, including: a bleaching course that teaches you how to achieve perfect full head application, a one-day Perfect Colour Choice, and a Get the Look guide on how to create celebrity looks. • A fresh approach to business education: with courses clearly divided to meet your salon’s training needs and help you grow your team and your business. Sheila Jackson, education & events manager, Wella UK & Ireland, says: “We’ve been busy working with our customers to find out how Wella Education can be tailored to really meet their team’s needs and ultimately help them grow their business. We have worked with them to co-create a lot of exciting new plans for 2014 that we can’t wait to share with you.”
New for 2014! Wella is introducing an interactive Education Book 2014 app for iPhone, iPad and Android. This free download will give you access to all the 2014 Wella education courses planned, with a search function so you can jump straight to the section that interests you. DON’T MISS IT! Wella’s Master Colour Programme will relaunch in January. See January’s Creative HEAD for more!
To receive the Wella Education Book 2014 or for more information, speak to your Wella account manager or call 0845 6018 128. For more details on the Wella Education Programme, contact your nearest Wella Studio – 020 7637 7172 (London) or 0161 834 2645 (Manchester)
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INSPIRED!
GOLDEN OPPORTUNITY Creative colour? Check! Hot young talents? Check! Breathtaking stage shows? Check! Wella Professionals TrendVision Award 2013 UK & Ireland Final gets everything right IT’S USED TO HOSTING incredible visual spectacles, so it seems more than fitting that every year the Roundhouse welcomes the imaginative, the inspirational and the sublime – Wella Professionals TrendVision Award UK & Ireland Final! We’ve come through a photographic competition and Regional Heats, to deliver 19 young stylists and 16 colourists to the final. Gold winners scoop money-can’t-buy PR opportunities, as well as involvement in key Wella Professionals shows and mentoring from top industry names. And, of course, the chance to represent the UK and Ireland at the final at Hairworld in Frankfurt in May 2014. With shows on the night including a sneaky glimpse of TrendVision 2014 with HOB Academy and D&J Ambrose, a ’60s psychedelic delight from Toni&Guy and an invitation to the Sebastian Secret Sirkus, the stage was set for magic to happen! We were not disappointed…
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The winners’ podium YOUNG TALENT CATEGORY GOLD: Lucy Tuck, Marc Antoni SILVER: Emma Wainwright, Soul Hair BRONZE: Luke Benson, D&J Ambrose
COLOR CATEGORY GOLD: Sean Nolan, HOB Salons SILVER: Barry Wright, Barry Alan BRONZE: Pamela McNie, Frances Hunter Hairdressing
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SETTING THE STANDARD SAY GUTEN TAG TO THE GOLD WINNERS ON THEIR WAY TO FRANKFURT IN ’14!
Lucy Tuck
MARC ANTONI, READING Young Talent Category UK Gold winner What went through your mind when your name was called? My mind went blank and Bruno Marc Giamattei threw me in the air about 10 times! I was crying loads. I was just so overwhelmed! How do you feel about the new Wella mentoring programme [see overleaf for details]? It’ll be absolutely amazing to be mentored by such inspirational icons. I am lucky also to have an amazing mentor in Bruno to have got me this far already.
Sean Nolan
HOB SALONS, BAKER STREET, LONDON Color Category UK Gold winner What have you learnt during your preparation for the awards? To always trust your initial instincts and to really pick a trend you can relate to and immerse yourself fully. Also, remember that the model means everything so make sure you pick the right one to showcase your look. Do you have any advice for next year’s entrants? Go for it, really research your trend and get a great model.
To find out more about the Wella Professionals TrendVision Award and how to enter for 2014, speak to your Wella account manager or contact the events team. Call 0845 6018 128 or email wellaevents.im@pg.com
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taking the next step
What’s next for the TrendVision Award 2013 Gold winners? Shoots, seminars and sensational mentoring from four top industry icons in Wella’s first ever TrendVision Award mentoring programme They’ve won gold, but the journey isn’t over yet – all the UK and Ireland TrendVision winners now go on to battle it out at the Wella International TrendVision Award Final, taking place at Hairworld in Frankfurt between 3 and 5 May 2014. In its commitment to investing in future talent, Wella wants to give the four UK and Ireland TrendVision Award winners – Lucy Tuck, Sean Nolan, Shauna McGrath and Emma Jane Cahalane – as much of a headstart as possible, which is why they will be part of an inspirational mentoring programme in the run up to the International TrendVision Award Final. The mentoring programme meets their personal development needs, as well as providing expert advice on areas such as creating a moodboard, prepping hair for shoots and shows, and how to create a total look. But best of all, the winners will each have the opportunity to carry out a photoshoot of their creative vision that will be entered into the competition at Hairworld. “Wella is passionate about mentoring and nurturing up-andcoming talent and we are delighted to announce this inspirational new mentoring programme for our TrendVision Award 2013 Gold winners,” says Sheila Jackson, education and events manager for Wella UK & Ireland. “We’ve selected four industry icons to share their expertise with our Gold winners, providing them with the chance to perfect their skills in preparation for the International Final.”
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The four top industry icons confirmed to mentor the Trendvision winners and ensure they are prepared to represent the UK & Ireland at the International Final are:
Darren Ambrose, D&J Ambrose Known for pushing boundaries, Darren has a wealth of international experience, knowledge and creativity.
Akin Konizi, HOB Salons Akin guides the award-winning creative direction of HOB Salons and drives training at the HOB Academy.
Adam Reed, Percy & Reed As style ambassador for Wella, Adam divides his time between his salons, backstage and styling fashion icons.
Jayson Gray, Toni&Guy Most Wanted COLOUR EXPERT 2013, Jayson has more than 22 years on the hairdressing front line.
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D&J Ambrose HOB Academy HOB Academy
TO FIND OUT MORE ABOUT THE WELLA PROFESSIONALS TRENDVISION AWARD AND HOW TO ENTER FOR 2014, SPEAK TO YOUR WELLA ACCOUNT MANAGER OR CONTACT THE EVENTS TEAM. CALL 0845 6018 128 OR EMAIL WELLAEVENTS.IM@PG.COM
Keep up to date with the latest TrendVision Award news on Twitter @wellapro #tvauk and on Facebook at WellaUK
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PRESENTED by
fresh thinking on business
Grow ÂŁ189 your business in two days 27-28 April 2014 Tickets cost
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Based on two people sharing a twin/double room. ÂŁ75 single room supplement applies.
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*Proof of purchase required. Applies to System Kits and DiaBoost only. Open to UK and Ireland residents aged 18 and above. Offer valid on purchases up to 31/12/2013. Guarantee must be redeemed within three months of purchase. Full terms and conditions available at Nioxin.co.uk. This does not affect your statutory rights.
Blown away Every client wants hair looking fuller, which is why Diaboost by NIOXIN needs to be an essential addition to your salon’s Christmas blow-dry menu
A guaranteed fuller-looking head of hair in 30 days?* Is it a Christmas miracle? No, it’s Diaboost by NIOXIN! Diaboost enhances hair’s appearance from the very first use and is proven to increase the diameter of each existing hair strand, penetrate the hair to make it manageable and full, and strengthen hair’s resilience against breakage. It all sounds very good on paper, but how do you show your clients that it works? The best way is through a blow-dry. Diaboost is the perfect accompaniment to the pre-party blow-dry – and it’s something you can easily demonstrate how to use in the salon with results that will speak volumes. Whether clients fancy full, smooth volume or textured, towering tresses, simply treat their root area with 10 to 15 pumps of Diaboost, lightly massaging into the scalp and combing through, before carrying on with the blow-dry service as normal. During the blow-dry, be sure to explain to your client how Diaboost works. Once they see how easy it is to recreate the look and how fullerlooking their hair is, they’ll be begging you to let them take home a bottle of Diaboost for themselves!
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Make your client’s Christmas with Diaboost by NIOXIN. Contact your Wella account manager, call 01202 595700 or visit nioxin.co.uk
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PRESENTED by
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NON-STOP NETWORKING WITH YOUR HAIR HEROES 27-28 April 2014 Tickets cost
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Manage your hair salon with the NEW Casio EPoS Solution Android is a technology we are all used to when it comes to smartphones, the platform controls roughly half of the UK market. But what if we take this reliance on smart technology to organise our business, as well as our personal lives?
Enter the Casio VR-100 business support terminal – a device that manages your reservations, stock data, bank card payments, customer loyalty schemes, all at the point of sale. The range of applications available through the Android platform make the VR-100 a great tool to help grow your business. And through a new partnership with CardSave, it’s available from just £2.50 per day. For more information
T 0800 0773 231 E epos@cardsave.net
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ER COLOUR INSID
Retro glamour Nicholas Oakwell’s A/W13 collection brings Film Noir to the streets of London in a show that kept us spellbound. Recognising the important relationship between hair and fashion, the British couture designer invited Goldwell to perfect the hair FLYING THE FLAG for British couture, Nicholas Oakwell is among the very best of UK designers. So it was no surprise when we heard that the craftsman had invited Goldwell to be his official hair partner for the fourth time to launch his A/W13 collection at Claridge’s. Head stylist on the day was session star James Rowe, with Sam Bright and Rachael Kelly from Woo Hair & Beauty in
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Southend assisting. Sarah Lawrence and India Flaherty from the Goldwell Education Team were also on hand. To mirror the collection, which focused on Film Noir and a nostalgic nod to ’30s couture, the hair was soft and elegant. It was set using a Marcel wave technique and rolled into a loose bob. The final look was feminine, romantic and fashion forward.
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ER COLOUR INSID
Pictured, from left to right: Cally Mallett, Burlesque, Newport; Vicky Leavey, Koko Hair, Guildford; Sarah Kedward, Burlesque, Newport; Marta Lubansua from Frost Hairdressing, Chelmsford; Louise Francis, Tana B Hair Company, Sanderstead; Laura Wright, Gary Pellicci, Ongar; Nicole Stanley, Nicola Smyth Award Winning Hair, Leamington Spa; and Rachel Hurley, Goldwell Academy manager
Education is at the heart of everything, which is why the Goldwell Color Expert course is such an important step for any aspiring colourist. Its latest graduates have recently celebrated becoming expert colourists, with Rachel Hurley, manager at the Academy London and Color Expert graduate, on hand to present the diplomas. The Goldwell Color Expert is an exclusive 12-day course spread over a six-week period, and forms part of Goldwell’s education programme. For more information about the next course dates, contact the Academy London on 020 3540 1200.
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Lighten up
The latest news, events and product innovations from Goldwell
KEEP YOUR COOL
From the cool, shimmering pearl shades seen at Giles and Felder Felder to the precious metal looks as seen at Frankie Morello, cool tones are in. Now you can take the cool catwalk colours straight to your clients with Colorance StayCool’s four new shades by Goldwell: two Pearly Couture Blondes and two Smokey Natural Browns. Conventional cool blonde and brown shades turn warm over time, with 40 per cent of women experiencing colour fading.* But with the new Colorance StayCool shades, stylists can provide long-lasting cool shades that are true to tone. This is thanks to Goldwell’s CoolProtect technology, enabling up to 78 per cent more colour stability** and, with 21 shades now in the StayCool range, this broad range is guaranteed to fulfill your clients’ desires for cool colour.
* Burke Hair Care Segmentation, 2012 ** Tested against existing Colorance shades without CoolProtect technology
MEET THE NEXT GENERATION
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IT’S BEGINNING TO LOOK A LOT LIKE CHRISTMAS… ...And no-one celebrates in more style than Goldwell! There are four fabulous seasonal gifts, all ready to wow your clients. They can choose from six Dualsenses Gift Sets – from Rich Repair to Volume – a bespoke Dualsenses or StyleSign Gift Stocking and a luxurious Goldwell Elixir Gift Bag, featuring the gorgeous Goldwell Elixir Oil as well as a handmade tortoiseshell Kent comb. You can also make clients feel extra special as Goldwell has teamed up with Molton Brown to offer a free Molton Brown body lotion to all Goldwell colour clients.
SEE ALL THE ACTION If you couldn’t get your hands on a ticket to the Goldwell Color Zoom Final in Los Angeles you can watch all the action from Color Zoom on YouTube – search for Goldwelluk
THE REBEL WEARS COUTURE Everyone loves a rebel and Goldwell’s Rebellious Couture collection pays tribute to the renegade with inspiration taken from the striking new Colorance StayCool brunette and blonde shades from Goldwell. Beverly C was behind the hair, creating luxurious, couture shades, while Nicholas Oakwell lent his A/W13 collection exclusively to Goldwell for the shoot. The designer’s Panther collection complements the new Colorance StayCool shades perfectly; it’s elegant couture with a sassy twist. SEE IT! Turn to page 120 for an exclusive look at the Rebellious Couture collection.
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The Color Zoom 2013 winners, from left to right: Kuka Soh of Taiwan; Derrick Zeno of the US; Cory Coutts, president of Goldwell and KMS California; and Rustam Mirasov of Russia
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ER COLOUR INSID
How to sell like a pro Make the most of the Christmas rush with Goldwell’s Retail Excellence Programme
THE TWO MONTHS leading up to Christmas can be a salon’s busiest. Clients want to be preened and pampered in the salon – and, once they’re in the mood, there’s no better time to sell retail. Goldwell’s Retail Excellence Programme takes a two-pronged approach. It’s designed to grow your salon’s retail, as well as motivate your salon team to recommend products. It supports you with promotions for greater client engagement, it also ensures your backwash area and stylist stations are fully stocked and your sampling system is creating sales. And that’s not all. If you achieve your quarterly sales target, you will receive a reward from Goldwell for an in-salon retail competition. To make it even easier to follow, Goldwell has broken up the client’s retail journey into five simple steps:
STEP ONE: THE CONSULTATION Ask your client about their hair needs. Explain how you can help and show them which products you will use.
STEP TWO: AT THE BASIN Before you wash their hair, explain to your client which product you are using. Say something along the lines of: “Following your blonde colour service today, I’m going to be using Dualsenses Blonde & Highlights Shampoo and Conditioner. The shampoo will neutralise unwanted yellow tones, while the conditioner provides regenerative care.”
STEP THREE: IN THE SALON CHAIR Let your client look at the products and enjoy the fragrances. Explain what you are doing and how your client can achieve this at home.
Offer a sample to your client, explaining its benefits. If your client buys a shampoo, hand over a free sample of the 60sec Treatment and so on – 69 per cent of clients buy a product after receiving a sample!* Implement the ‘basket programme’. After the service, put three recommended retail products for your client in a basket and send to reception with a proposed date for the next appointment. Once your client goes to the reception desk to pay for the service, they are offered to review the basket and see if there is anything they would consider purchasing. This eliminates sales pressure from your side.
STEP FIVE: AT THE NEXT APPOINTMENT Make a note of what your client has purchased and which product sample they received. Ask your client whether they liked the product. If your client is not completely satisfied, ask them why and recommend alternatives.
For more information about how the Retail Excellence Programme can benefit your business, speak to your Goldwell sales consultant
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*End consumer survey, October 2010, 164 participants
STEP FOUR: AT THE RECEPTION
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22/10/13 12:56:04
ER COLOUR INSID
Take a bow S California this season, It’s all about keeping up with KM es that are sure to thrill thanks to its Christmas gift box
They’re the too-cool-for-school Christmas boxes the likes of Rita Ora and Cara Delevingne wouldn’t mind seeing in their stockings, with each KMS California Christmas gift box containing a shampoo, conditioner and finishing product for dazzling tresses. Available in the oh-so fashion-forward colours of KMS California, the boxes come wrapped with a big, bright cheerful bow.
THERE IS A CHOICE OF FOUR BOXES FOR EVERY HAIR NEED:
1.
To renew and enhance colour vibrancy: COLORVITALITY with HAIRSTAY antihumidity seal. Includes COLORVITALITY shampoo (300ml), conditioner (250ml) and HAIRSTAY anti-humidity seal (150ml).
2.
To fight frizz: TAMEFRIZZ. Includes TAMEFRIZZ shampoo (300ml), conditioner (250ml) and de-frizz oil (100ml).
3.
To restore moisture: MOISTREPAIR. Includes MOISTREPAIR shampoo (300ml), conditioner (250ml) and revival creme (125ml).
4.
To create lasting hold and keep colour fresh: COLORVITALITY with HAIRSTAY medium hold spray. Includes COLORVITALITY shampoo (300ml), conditioner (250ml) and HAIRSTAY medium hold spray (300ml).
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Make your clients’ Christmas shopping that little bit easier with KMS California Christmas gift boxes. Call 01323 413200 or visit kmscalifornia.com, find KMS California on facebook.com/kmscaliforniauk or twitter @kmscaliforniauk
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22/10/13 12:56:45
Stop motion
Inspired by extreme action specialist Elizabeth Streb, this thrilling collection from Allilon investigates the true content of motion and impact
Photography by Sarah Louise Johnson
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To see more incredible shoots, visit creativeheadmag.com
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Hair Allilon Education Art Team using Davines. Make-up Damien Wolf at DWMakeup-art.com. Styling Amy Day at Am Statik Design.
e l p o e p t a ier r u t ou ction 3 c 1 le sh iti r col f A/W r s, B nthe se o rly C u a e llio l’s Pa owc Bev e reb wel g sh r by d an Oak nnin e hai e PHOTOGRAPHY tu id lin as BY PAUL SCALA Fe chol s a s ngs o i e l d N vi a o ds pr tren
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Hair Beverly C for Colorance from Goldwell. Styling Bernard Connolly for Nicholas Oakwell Couture A/W13. Make-up Clare Read.
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22/10/13 13:07:20
CHAOS THEORY CANDYFLOSS TEXTURES AND POINTED PRECISION – THE CONTRASTS IN DAMIEN CARNEY’S LATEST WORK SHOW STRENGTH IN VARIETY PHOTOGRAPHY DAMIEN CARNEY
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Hair Damien Carney, damiencarney.com. Make-up Sally Wang. Styling Arturo Chavez.
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Classified
BOOKMARKS!
COSHH
For help with
Tired of surfing the net to find what you need? Here’s a nifty directory of websites that are worth bookmarking for future reference wella.com
Risk Assessment
in Salons
The booklet “A Guide to the Health and Safety of Salon Products” is available at Alan Howard, Aston & Fincher, Capital Hair & Beauty, Sally Hair & Beauty and other good wholesalers. Or send your address and 4 unused first class stamps to:
Discover more about the exciting new launch Color.id, and keep up-to-date with all the latest happenings from the TrendVision competition, too. A wealth of education is available to access, alongside blogs, inspiration from top Wella stylists and a host of trend collections.
The HBSA, Greenleaf House, 128 Darkes Lane, Potters Bar, Hertfordshire EN6 1AE
clynol.com
A sleek and easy-to-use guide to the products and services of this haircare giant, including stunning imagery, a complete overview of the product ranges available and information on how you, too, can benefit from Clynol’s experience.
lorealprofessionnel.co.uk
The L’Oréal Professionnel website offers you instant access to the world of e-learning. As well as Inspire TV, you can browse the Inspiration Gallery of latest looks, meet the ID Artists, get detailed information on all products or update yourself on the latest trends with IT Looks A/W13.
To advertise on these pages call
schwarzkopfprofessional.co.uk
DAVID HAMMOND
Explore the inspirational new hair trends, see the latest catwalk shows and discover the high-performance professional products as used by stylists and session teams all over the
on 020 8467 8884 or email
david@headmag.co.uk
hairdressing world.
HAIR BEAUTY FURNITURE
15% OFF* QUOTE: CHLOVE
0844 875 7775 salonsdirect.com 10,000 PRODUCTS ONLINE
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*on orders over £100. See website for full terms.
23/10/13 12:41:49
WHO CARES?
ANGELO SEMINARA CAN’T BOTTLE IT UP ANY LONGER – OVERPRODUCTION IS KILLING THE INDUSTRY AND THE ENVIRONMENT THERE ARE MANY great product manufacturers that can mass-produce innovative products and care for the world we live in at the same time. But all too often I see companies, brands or individuals capitalising on a trend and making products that are saturating an already crowded market. This overproduction of products really upsets me. I believe most manufacturers take responsibility for their place in the market, but it really bugs me to see those cashing in to launch a product without a care for the world. I have been in the hairdressing industry for many years and won many accolades, including the Most Wanted HAIR ICON 2010. At one point it was 130
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fashionable to launch your own consumer product range after you won a big award, but where is the concern for the environment? Do stylists even know what’s in the products? My question to them is: ‘don’t you feel bad doing something just to make money?’ I blame it on the culture of celebrities and our obsession with all that it entails. Celebrity sells and now everyone has a perfume – Britney Spears, One Direction – even Kate Moss has one. Their names are so powerful that they can sell anything, even if it’s nothing to do with what they do! As a hairdresser passionate about people and products, I have always had a desire to launch my own product line, and have
been researching and testing over the past six years to develop something that will offer a point of difference. Since joining Davines I have been fortunate enough to assist in the development of its latest product line, More Inside. I love the whole process of developing products in the laboratory, working to create something different. It is all about sustainable beauty and getting an insight into how we can truly care for the planet. To me overproduction is unethical. It might never stop and the longterm effects really concern me. Angelo Seminara is artistic director of Davines
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ready to
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HEADS.
Discover JOICO Available in leading salons across the UK For more information on JOICO products call 0845 071 2326 or visit www.joicoeurope.com
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HAIRCHALK Colour as a fashion accessory Lasts up to 2 shampoos* Only by
*Instrumental test. Depending on the amount of product applied, the colour used and the hair type.
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