Creative HEAD Christmas 2014 by Alfol Publishing

£4.50 CHRISTMAS 2014

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CHRISTMAS 2014 CREATIVEHEADMAG.COM

THE PLEASURE PRINCIPLE SHARE THE JOY WITH CLIENTS AND STAFF THIS SEASON

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Created by hairdressers for hairdressers To become part of the label.m success story, call 01753 612090

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From the 170-strong session team to the 41.5 days spent

backstage at London Fashion Week,not to mention the 21 awards it’s won in the past year – Toni&Guy shows why it’s at the forefront

of fashion as it celebrates more than

in the business 50 years as the

and 10 years

official sponsor

of London Fashion Week… Meet the masters of

fashionable

hair

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Decades of success

Last year Toni&Guy celebrated its 50th anniversary and this year we have another reason to be happy – we celebrate a decade as the official sponsors of London Fashion Week (LFW). When I opened my first salon all those years ago, I could never have imagined how big Toni&Guy would become. To own a salon business that would one day be a global success was a dream I held close to my heart – and it was a dream shared by my family. Becoming the official sponsors of LFW would never have been possible without the determination of my daughter, Sacha Mascolo-Tarbuck. It was her belief in Toni&Guy and her vision for the brand that made the partnership happen. It’s an association that’s only gotten stronger in the past 10 years as Toni&Guy leads the way in discovering the latest hair trends, made possible by the Toni&Guy Session Team’s dedication and tireless work backstage at LFW – these guys don’t just spot the trends; they dictate them. Last year also saw Toni&Guy’s label.m become the official haircare product of London Fashion Week, making them the go-to products for session styling. And, whereas last year we focused on our heritage and how far we’ve come, this year we want to look forward as Toni&Guy continues to bring hair and fashion together for a bright future.

Toni Mascolo OBE, founder of Toni&Guy Winning ways

Toni&Guy and label.m have won 21 awards in 2014 – that’s too many to fit onto this page, so here’s a select few! Superbrand status CoolBrand status Honorary Professorship at Durham University Business School: Toni Mascolo OBE AIPP 2014 Avant-Garde: Chie Sato, Toni&Guy Covent Garden, London Beauty Awards 2014 – Best Classic Haircare Product

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A global celebration

Toni&Guy travels all around the globe as it celebrates 10 years as the official partners of London Fashion Week. See where Toni and the team have been in 2014…

Luxembourg, Luxembourg

Casablanca, Morocco Istanbul, Turkey

Brussels, Belgium Kuala Lumpur, Malaysia

Alicante, Spain New Delhi, India

Islamabad, Pakistan

Phnom Penh, Cambodia

Sydney, Australia London, UK

The year culminated in thousands of hairdressers heading to Mainstage – where Toni&Guy celebrated its 10th anniversary as the official sponsors of London Fashion Week with an event that took everyone’s breath away. Held at the Copper Box Arena in the Olympic Park, the gathering set the stage for the brand to unveil its new collections, Lexicon and Future Foundation, as well as reimagine key British designers’ catwalk shows and award its salons for their hard work throughout the year.

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HANDS-on

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If Sacha Mascolo-Tarbuck wasn’t a stylist, she’d be a designer. But she chose to follow in her father’s footsteps and become a hairdresser, combining hair and fashion to become Toni&Guy’s global creative director. Here, Sacha reveals her favourite fashion moments and what she sees for the future of the business How does it feel to be celebrating 10 years as official sponsors of London Fashion Week? It’s brilliant to be celebrating 10 years as official sponsors but we’ve actually worked closely with designers for 20 years. We’ve worked with more than 60 key British designers, including Giles, Pam Hogg, Peter Pilotto and Jean-Pierre Braganza. We’ve been able to strengthen our relationships – and business – with collaborations that bring a part of the catwalk and fashion to our clients. For example, just in time for Christmas, label.m and Jean-Pierre Braganza have teamed up to produce a beautiful, luxurious scarf. How do hair and fashion complement each another? In recent years fashion has become not only about the clothes but also the total look, so in that way we can really see hair and fashion work well together. How does being sponsors of London Fashion Week help Toni&Guy and its Artistic Team predict the trends? As we work so closely with designers, we are seeing the fashion trends six months before they hit the high-street. This helps us keep our finger on the pulse and enables us to translate them into commercial hair trends before others. Does the brand base product launches on what you see on the runway? Yes, the catwalk is one of the key drivers. However, things such as client feedback, social media, street style, fashion campaigns, editorial and so on, are all areas that help to inform us about what salons and consumers need, and what will be successful for our brands. How do the designer collaborations, such as the Giles sunglasses, come about and can you tell us what you have planned for S/S15? Our collaborations are really the next step in the brand’s partnership with designers as a result of the close relationship developed between them and myself. I go over to their studio, we look together through past and current collections to determine which patterns might work best on the products. It’s a true tie-in, a personal process that we go through together, which is what we will do for the coming season. What do you enjoy the most about working backstage at London Fashion Week? I love working with a talented designer and the team.

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What are your plans for the next 10 years for Toni&Guy – will fashion remain an important aspect of the brand? Fashion has always been part of the Toni&Guy brand. The partnership with the British Fashion Council was a way of strengthening our link with the industry and celebrating 10 years as the official sponsor of London Fashion Week is only the beginning! Our professional haircare range, label.m, is the only official haircare product of London Fashion Week, and we are always looking out for new designers to work with. Because of our heritage in the industry other Toni&Guys around the world are exploring their local fashion scenes – the possibilities are endless! When it comes to leading a team backstage, what would be the top five things you’ve learnt? • It’s important that there is a true collaboration between the head of team and the designer to make sure both creative visions complement each other. • You need to have a great team in place so that you deliver the style to perfection, even if it’s chaotic at times. • But on that note, don’t stress! Backstage is where the action happens, relax and have fun. • You always need quality products to do the job, such as label.m products from our professional haircare range for shaping, styling and finishing. • Strive to be the best. My father’s mantra is, ‘never stop learning’. Those are words that have stuck with me. Each time I work with a designer, especially one that we have a long history with, it’s important that we keep thinking, creating and evolving the hairstyles.

meet The Toni&Guy artistic team

The Toni&Guy Artistic Team has some of the best stylists in the industry and is a driving force behind the global success of Toni&Guy, essensuals and label.m. The team splits its time between working with Sacha on creating the collections each season, teaching at the London Academy, creating the hair for photoshoots, providing expert advice to the trade and consumer press and travelling the globe. On top of all of that, they bring Toni&Guy’s innovative approach to hairdressing to key fashion events including London Fashion Week, London Collections: Men and the British Fashion Awards.

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Grounded

Toni&Guy proves that only with a solid foundation can great ideas be made. Here, the brand lays the groundwork in its Future Foundation collection Photography by Andrew Oâ&#x20AC;&#x2122;Toole

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Art direction Sacha Mascolo-Tarbuck. Hair International Artistic Team. Styling Sara Dunn. Make-up Naoko Scintu.

Words cannot describe Toni&Guy’s new Lexicon collection – it pushes creative boundaries with aggressive short panels, serrated edges and heavy graduations

Language

barrier Photography by Andrew O’Toole

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er. . Make-up Mel Art Styling Sara Dunn m. Tea c isti Art al . Hair Internation cha Mascolo-Tarbuck Art direction Sa

Trending S/S15

Jean-Pierre Braganza

Outside the weather might be drab, but you can look forward to sunnier times as Toni&Guy offers a sneak peek of what clients will be coveting next season

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IRREGULAR

PARTINGS Get the look: Giles

• Create a centre-parting all the way back. Spray lots of label.m Sea Salt Spray, blast dry and tie into a high ponytail. • Gather the remaining hair except two loose sections on either side and create a low ponytail. • Mist label.m Sea Salt Spray all over the hair and dry. • Add more label.m Sea Salt Spray to the low ponytail, fanning out to create lots of texture. Set with label.m Hairspray. label.m must-haves: Sea Salt Spray, Hairspray.

Giles

Jean-Pierre Braganza

Partings were key on the S/S15 catwalks, with emphasis on the unusual. At Giles, double partings creating a triangular dimension as Victorian-style grunge met animalistic disco inspiration, while deep side-partings that enabled sweeping fringes to be tucked behind the ear created a focal point of the locks at Jean-Pierre Braganza.

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Ones to Watch

ADORNMENT Get the look: PPQ

• Using a label.m Pintail Comb, part hair down the middle. • Spritz hair with label.m Blow Out Spray or label.m Volume Foam and once dry, spray with label.m Hairspray. • Straighten the hair with the label.m Titanium Pro 50 Styling Iron and add label.m Shine Spray for an extreme gloss. • Mix glitter with label.m Gel and with a tint brush apply a thick coating 2cm from the middle parting. label.m must-haves: Blow Out Spray, Volume Foam, Shine Spray

PPQ

Colour and glitter played their roles in adding an extra dose of glamour to simple, chic tresses. At PPQ, the brief was all about the modern tiara with glitter soaked in gel and painted either side of the sleekly parted hair. At Ones to Watch, there were cleverly created pieces of stark white colour were placed in the hair at the centre of the forehead, adding a contrast to the simple ponytails.

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Gyo Yuni Kimchoe

VINTAGE VOGUE Get the look: Paul Costelloe

• Prep hair with two layers of label.m Volume Mousse, blast dry and then work label.m Resurrection Style Dust from root to tip, section by section. • At the nape, twist hair and pin into a bun to act as an anchor for the shape. • Backcomb the top section of hair and pin the sides of the hair tightly back adding ends into the bun. • Create a side parting through the front and tuck behind ear securing with a bow and finish with label.m Hairspray. label.m must-haves: Texturising Volume Spray, Resurrection Style Dust

Paul Costelloe

Delving into bygone eras was a clear trend this S/S15 with modern twists on vintage locks rocking the runway. At Paul Costelloe, we saw the return of the ’60s beehive, made famous by Brigitte Bardot, incorporating the theme of a rural angel with dishevelled, undone texture. At Gyo Yuni Kimchoe, models wore elegant finger-wave locks around the face, mimicking styles of the ’20s.

To join the label.m success story, call 01753 612090, visit labelm.com or search ‘labelmUK’ on Facebook, Twitter, Pinterest and Instagram

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Introducing Hair & Body Perfume by label.m A beautiful intricate fragrance for women combining a burst of sparkling citrus blossom, white florals and rich woods for a light, long-lasting fresh scent - with Argan Oil to nourish, protect and add a radiant shine.

Discover the label.m Hair & Body Perfume â&#x20AC;&#x201C; A perfect Christmas Gift for your clients.

To find out more about the label.m Hair Perfume, call 01753 612 090 www.labelm.com /labelmUK

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20/10/2014 16:50

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LOVE IT! Cutting-edge photographic collections, such as this by Frank Apostolopoulos

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A translucent light and layerable dry shampoo that helps keep blowouts looking fresh for 3 days. This dry shampoo will provide shine and prolong the time between shampoos, resulting in color vibrancy and reduction of chemical damage to the hair.

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Editor’s letter

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JOIN US!

STOCKINGS, SEQUINS, beautifully wrapped arrangements that will fall open with the quick tug of a silky bow… oh, how we love Christmas, and the unadulterated pleasure that it signifies. Yes, we know it’s all about giving, but that butterfly-in-the-stomach feeling can’t be beat. And that’s what salon managers need to be tapping into this season – presenting pleasurable experiences during what is likely their busiest time of the year, and providing a wealth of gorgeous gift opportunities to clients that can get tills ringing like Jingle Bells (see our round-up on page 96). But in all that excitement, take a moment to spoil your clients, to transport them far away from the high street crush. As we investigate in The Pleasure Principle, from page 90, ensuring service isn’t sacrificed for sales is imperative. And you’ll be surrounded by hardworking, frazzled staff members, so guarantee they get into the party spirit, too. Smiling staff, busy tills, delighted clients – nothing from Santa’s grotto will beat that!

Amanda Nottage Editor

Do you want a bigger, better, stronger salon business? Get to Salon Smart! Creative HEAD’s two-day networking event returns to London on 26-27 April with a red-hot line-up and a packed programme designed to deliver all the advice, ideas and inspiration you need to grow your business. For more information, turn to page 116. As we went to press, The Coterie had just held it’s first ever men’s market panel debate – and boy, did it make for compelling listening! Turn to page 78 for more or go to creativeheadmag.com/events

Winner, Trade/B2B Beauty/Grooming Journalist of the Year

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WHAT’S INSIDE Angelo Vallillo on the rebirth of Zullo & Holland

In print ● online ● everywhere! £4.50 CHRISTMAS 2014

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NOT JUST A PRETTY FACE

THE PLEASURE PRINCIPLE SHARE THE JOY WITH CLIENTS AND STAFF THIS SEASON

ON THE COVER

IT’S OUR PLEASURE

Dazzle your clients this Christmas

Art direction Sacha MascoloTarbuck for Toni&Guy Hair The Toni&Guy International Artistic Team Styling Sara Dunn Make-up Mel Arter Photography Andrew O’Toole

BIG IDEA

See the eye-catching colour wall at realhair

EDITOR AMANDA NOTTAGE

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Creative HEAD Magazine

Creative HEAD is published 10 times a year by Alfol Ltd. Creative HEAD is a registered trademark. No part of this magazine may be reproduced without prior permission of the publisher. All information correct at time of going to press. Printing by Buxton Press

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There is a better way to cover up hair loss

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AFTER

Hair Sculptor gives men and women a fuller head of hair in an instant. The natural Hair Sculptor hair building fibers adhere to thinning hair and, once fixed with the Hair Sculptor fixing spray, are resistant to wind, rain and sweat. www.hair-sculptor.com Advert_KAT_A4_EN.indd 1

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The edit Images courtesy of Alex Barron-Hough

The news and know-how from your industry

Rossa Danagher

Pawel Babicz

Mahogany

Salons must work harder to get consumers to buy in-store this Christmas, warns a global market research firm. Twenty-five per cent of consumers are planning to shop online this festive season, a Christmas predictions survey from Mintel has found, with online retail sales forecast to be up by about 14 per cent on last year. However, this does give salons the opportunity to strengthen their offering in other ways. “Selling is about building personal relationships,” said Alice Kirby, director at Lockhart Meyer Salon Marketing. “Your clients are a captive audience for an hour or so in your salon – a selling situation the big retailers can only dream of.” Offering an experience – such as gift cards or pamper packages – is one way of offering your client something they can’t get elsewhere. Alice explained: “People today don’t buy things because they need them, but because they crave them. Emotion, not logic, is behind many Christmas purchases. So a gift card translates into a pampering treat for a stressed out friend or a New Year makeover for a relative.” Janet Maitland, owner of Janet Maitland Hair Excellence, said salons must listen to what clients want and then tailor offers for them. She said: “We offer pamper packages for youngsters as well as gift vouchers, which are very popular with men buying them for their partners. We also sell Christmas candles and bath bombs. It’s about finding a product or service that clients really value.”

TIGI

Salons need to fight to beat online retailers

Alternative Hair Show makes a splash Always one of the highlights of the year, the Alternative Hair Show for 2014 didn’t disappoint. Not only were there 20 show teams on top form, from the blue theme of Sassoon to Paul Mitchell’s crutch-walkers and TIGI’s explosion of colour, the evening also raised £214,000 for Fighting Leukaemia, a charity set up by Tony and Maggie Rizzo. Held Can you help? at the Royal Albert Hall, the show also saw Rossa Danagher, National homelessness from Rossano’s Hair Design and Beauty Salon in Ireland, charity, Crisis, is calling on hairdressers to help at their take home the Visionary Award for Cut & Colour, while homeless shelters’ salons this Pawel Babicz from Poland, won the Visionary Award for Christmas. Crisis at Christmas 2014 runs from 23 to Avant Garde. Annie Humphreys was also honoured with a 30 December. Lifetime Achievement Award. Visit crisis.org.uk/ volunteer

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WATCH the incredible NOISE film now, visit creativeheadmag.com

SALON SMART UNVEILS NEW SPEAKERS

MAKE SOME NOISE!

AIPP WINNERS REVEALED

IT WAS A CASE of three-times the charm for NOISE as it made its third appearance in London in front of a sell-out crowd, following international success in Paris and Moscow. In typical NOISE style, attendees were kept guessing about the location until the very last minute as clues where steadily posted on social media revealing the guests, the top-secret location and the date. NOISE kicked off with a bang in

D&J Ambrose was the big winner at the AIPP awards, with the salon winning Best Men’s, and Michael Francos (pictured above) winning Best Men’s Collection category. Other winners, announced at the Alternative Hair Show, included Chie Sato from Toni&Guy, who won Best Avant Garde.

London’s Shoreditch with the super cool Kachette playing host to this year’s event. NOISE veteran Tim Hartley was joined by Australian Emiliano Vitale, the A Twins from Lithuania and NOISE regulars X-Presion, along with the Saco team, as they all took to the stage to showcase their techniques. Saco’s Richard Ashforth, NOISE founder, said: “It was an amazing opportunity to introduce some new faces and as always it was great to showcase eclectic styles.”

CATWALK SHOWCASE CLOSES WITH STYLE EXTRAVAGANZA L’ORÉAL PROFESSIONNEL has completed its nationwide Catwalk Showcase A/W14 tour with a style-savvy showcase of the latest looks for the season at Gibson Hall, London. Taking in four cities, hundreds of fashion-hungry stylists and colourists flocked to the events to discover the season’s must-know techniques and new shades from L’Oréal Professionnel’s It Looks collection. Following intensive mentoring with stylists such as Kathryn Dartnell from Haringtons and Anna Chapman, formerly of Trevor Sorbie, the 31 L’Oréal Professionnel ID Artists and 10 Colour ID Artists wowed on stage with a trendinspired interpretation of the A/W14 It Girl collection. The looks showcased included long, textured styles and different takes on the pixie bob.

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Joshua, India and Jason Miller (pictured), directors of the Charlie Miller salon group, are set to take to the Salon Smart stage to lift the lid on their brand. They join social media whizz Laura Caudery, Lee Stafford, Hooker & Young and Most Wanted Business Thinker 2014 winner, Angelo Vallillo, at the Creative HEAD business event. See page 116 for more information.

We love a bit of multi-tasking and the label.m Hair Perfume is designed to nourish the hair and body with oodles of benefits. Alongside the Jean-Pierre Braganza tieup, label.m is offering the chicest Christmas yet!

FOR MORE Christmas retail inspiration, see page 96

CREATIVE HEAD

24/10/14 12:43:34

#CHedit

£50,000

The amount women spend on looking good before they hit the age of 40, according to a study from Promotionalcodes.org.uk. The study found that most women between the ages of 18 and 40 spent £2,153.90 each year on products including shampoo, make-up and face creams and on treatments such as haircuts, waxing and manicures.

It’s getting H.O.T in here with Matrix

Matrix has revealed its new House of Talent – known as H.O.T – following a digital challenge and live auditions. Tilly Pen from Errol Douglas Salon,

Niall McNulty from Dudleys Hair and Beauty, Rosanna Sarah Binns from Ethos Hairdressing and Jonathan Turner from Hooker & Young make up the first ever H.O.T team. Led by none other than 2014 It List It Girl, Ashleigh Hodges, the team will embark on a journey that’s full of opportunities to develop their creativity over the course of one year. Ashleigh said: “I was looking for all -rounders who could produce well thoughtout and fresh hair. I wanted to see true passion, dedication and team spirit.”

My months ahead What Christmas has in store for…

Tony Walmsley Anthony John Salons

We’re going to be extra busy as we have plans to extend the salon in February, doubling it in size! This means that as well as ensuring hundreds of our clients leave the salon with fabulous hair, we will be ordering furniture, meeting with builders and putting our heads together on how to make the space as welcoming as our current one.

Alex Curran The Hair Lounge

After five months of planning, November sees the arrival of our Let Loose Ladies charity show. The glitzy full drag cabaret show has already sold out its first night so we have added another. All proceeds go to the Albert Kennedy Trust and it’s a fab way of creating a great buzz among our clients and staff during the busy festive season.

Sue Comery Ghd lets stylists get ahead of the curve

Wella takes skills to Romania

Styling brand ghd has completed a series of pop-up styling events across the UK to introduce its curve range. The tour, called ghd curve uncovered, visited Edinburgh, Manchester and Birmingham before arriving at East London venue, The Laundry. The tour hosted more than 1,000 stylists who were keen to try out the new styling tools and meet the ghd UK brand ambassador and session stylist Zoë Irwin (pictured above), who demonstrated Ghd is sponsoring Victoria Secret’s modern curling Fashion Show in London! Follow techniques. @ghd, #ghdxVSFS for more info...

Wella hairdressers have travelled to Romania to share their passion and craftsmanship with vulnerable young people as part of the Wella and UNICEF Making Waves mentoring programme. Melanie Jennings, from Peter Prosser Hairdressing, was part of the nine-strong group of hairdressers who travelled to the Romanian town of Piatra Neamt, helping to train 20 local young people in the craft of hair. It marks the fifth Making Waves mentoring trip since 2011.

Zullo & Holland

It’s prep, prep, prep for me and my winning model this month until I fly out to Monaco on 20 November for the Wella TrendVision International Final. But I do also have a little belated birthday gathering planned as a distraction, because I missed my birthday last month as I was too busy prepping for the UK TrendVision Final!

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The BUSINESS EDIT get ready for shared parental leave

New rules are about to come into force that will allow mothers to end their maternity leave early and share any untaken leave and pay with their partner. Under the new system, parents will be able to intersperse periods of leave and work, or both parents may take leave concurrently, thus providing greater flexibility than the present provisions. Liz Iles, senior employment consultant at Croner HR, explains further. To qualify for shared leave, she says, employees must have 26 weeks of continuous employment, 15 weeks before the expected week of childbirth or adoption. They must also remain in that job until the leave is taken. Also, the mother must have ended her maternity leave to start any shared parental leave. Where the mother does not qualify for maternity leave (for example, if she is self-employed), but has a period when she is not working and is receiving statutory maternity pay (SMP) or maternity allowance (MA), which has come to an end, her partner will be entitled to shared parental leave, but she will not. The total amount of shared parental leave available is 52 weeks, less the compulsory period of maternity leave and any other period of time the mother has spent on maternity leave, or has been in receipt of SMP

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Creative Head

24/10/14 12:46:10

CHANGES AROUND PARENTAL LEAVE AND PAY WILL NOW SEE EMPLOYEES ABLE TO SHARE MATERNITY LEAVE AND PAY IN THE FIRST YEAR OF THEIR CHILD’S LIFE OR ADOPTION. COULD THIS BE GOOD NEWS FOR SALONS? or MA. Leave must be taken in multiples of complete weeks, with the minimum period being one week. Eligible staff must let their boss know they wish to take shared parental leave in writing and at least eight weeks before the first period of leave, and will need to go into detail about start and end dates and the amount to be shared. You can discuss alternative dates if the original dates suggested pose problems for the salon. There’s also a ‘keeping in touch’ (KIT) agreement of a maximum of 20 days that an employee can work for you, without bringing that leave to an end. This is in addition to the mother’s entitlement to 10 KIT days under maternity leave provisions. And bosses are able to make reasonable contact during parental leave, such as discussions about their return to work. “From a hairdresser's point of view, any leave that is taken can often affect your client base, so that may have quite an impact on the decision that is made,” explains Russell Barker from Mahogany Hairdressing. “When staff go on long

periods of maternity leave it can be hard for them returning to the work, as they have to reestablish a percentage of clientele who may have gone to someone else in the salon. All these factors are dependent on different needs and expectations.” “The new regulations are meant to make it easier for parents to share childcare responsibilities during the baby’s first year,” explains the NHF’s chief executive, Hilary Hall. In an industry where more than 90 per cent of workers are female, sharing parental leave may make it easier for mothers to come back to work earlier. But Hilary echoes Russell’s concerns about client loyalty: “Stylists often find it hard to rebuild their columns if they’re out of the salon for a long period, whereas fathers may be in a job where their absence has less direct impact on their earnings.” So this could be good news for salons – as long as the new rules aren’t too complicated for business owners to manage easily. Handily, the NHF has produced a factsheet on shared parental leave for members to find out more.

FROM INSIDE

THE SALON KARLY WHITTAKER SARAH HODGE SALONS

I am in favour of the new law on the sharing of parental leave. About 98 per cent of our staff are women so from our perspective if we only have them out of the business for six months instead of 12 then that’s certainly helpful. And I believe that it’s easier to come back and rebuild your client base if you are only out for six months instead of a year. Many of our top stylists earn the same, if not more than their partners, so in some cases it is preferential for the woman to come back to work earlier and for their partner to take time out. In terms of implementing the law across the business, we always have a meeting with our newly pregnant employee to remind them of all of their entitlements. Within this meeting we will now include information on sharing parental leave so that they can decide what is best for them. It’s a great move and beneficial to both parents and children. I wish that it had been law when I had my maternity leave! MAIN STAGE SPEAKER

26 APRIL 2015

CREATIVE HEAD

22-23_Business edit 3

23/10/14 11:01:49

#BusinessEdit

Owner makes the case for apprenticeship reform An NHF member gave evidence in October to a high-powered commission examining the future shape and structure of apprenticeships. Barbara McNaughton, of Elements salon in Oxted, Surrey, volunteered to present the industry’s view to think-tank Demos, which is investigating how the number and quality of apprenticeships in the UK can be improved. It is due to submit a report to government later this year. Barbara explained how the government’s insistence on requiring youngsters to have grade C or above in maths and English often acted as a barrier to them fulfilling their potential either as stylists or when striking out and starting on their own. She said: “My fear is that, as apprenticeships change to a focus on higher level apprenticeships and even ones equivalent to degrees, more vocational apprenticeships could become less valued. The divide is getting bigger.” The NHF, in its own evidence to Demos, called for schools to put more emphasis on apprenticeships as a potential alternative to sixth form or college for talented youngsters. “Teachers have themselves gone through the academic route… this makes it difficult for them to understand vocational options,” it said. The Federation also reiterated its call for the apprentice minimum wage to apply to all apprentices, regardless of age, not just as at present to trainees aged under 19 or in their first year of training.

Many ‘unaware’ of flexible rights A significant number of small businesses remain unaware that workers have, since the end of June, had new rights to request to work flexibly, according to research. A survey by technology company Sage UK found 10 per cent of small businesses were completely unaware of the change, while a third were not complying with the new law, and so at risk of being taken to an employment tribunal. From 30 June the law changed to allow any employee with at least 26 weeks of continuous service a “right to request” to work flexibly, including to change their working hours or go part time.

NHF brands apprentice wage hike proposal ‘disastrous’ The NHF has warned that plans outlined by business secretary Vince Cable for a £3.79 an hour apprentice minimum wage would be “disastrous” for the industry and for young people wanting to come into hairdressing. Mr Cable outlined the plan at the Liberal Democrats party conference in October and has already presented it to the Low Pay Commission (LPC), the body that recommends future rates in the wage. His idea is the apprentice rate (currently £2.73 an hour) should be merged with that of employees aged 16 to 17 (currently £3.79 an hour). This would mean there would be a single rate for 16 to 17-year-olds in work or in the first year of an apprenticeship. In response, NHF president Paul Curry warned the change could have a significant effect on an industry that is deeply committed to helping young people through apprenticeships. “It would simply deter salons from taking on apprentices. If it’s going to cost the same to take on a young person who’s already fully trained and able to contribute to a salon’s bottom line as it is to take on someone who’s untrained, there will be no incentive to choose the apprentice,” he said. Mr Cable’s announcement followed pledges by both the Conservatives and Labour at their respective party conferences that could affect hairdressing should either party be in power after next year’s General Election. Conservative leader and prime minister David Cameron pledged if elected he would raise the threshold at which people start to pay income tax from £10,500 to £12,500 by 2020, effectively removing any worker on the minimum wage from paying income tax. He also promised to cut the maximum benefits a household could claim a year from £26,000 to £23,000, with the money saved being used to fund a further three million apprenticeships. Labour leader Ed Miliband pledged to raise the national minimum wage to £8 an hour by 2020 if elected.

NHF launches ‘affiliate’ status

A new category of member, affiliates, has been launched by the NHF. Affiliate status is open to any organisation or business working within the hair and beauty industry that is not a salon. This means, in effect, bodies such as training providers, colleges, awarding bodies, wholesalers, suppliers, manufacturers, software providers and financial services. Affiliate members will be split between educational businesses and commercial providers. Affiliate status will also be open to a non-salon business run by an existing salon member. Affiliates will be included within an online directory sent out to salon members, be able to use the NHF logo and have access to benefits such as the NHF pension. Educational affiliate members will be able to access resources such as the NHF’s Employers’ Guide to Apprenticeships and apprenticeship contracts. Affiliate membership will be initially £132 a year but, from January, will be £134 a year inc. VAT.

To find out more information and how to join the NHF, call 01234 831695 or visit nhf.info 24

024_NHF 1

Creative head

22/10/14 12:07:56

Hair: Yesmin O’Brien for Balmain Hair

affordable luxury with balmain hair Free Education • Quality Guarantee • Catwalk to Salon Shop Online www.balmainhair.com/ukwebshop www.balmainhair.com • 0800 781 0936 • BalmainHairUK

CH Advert Oct 2014.indd 1

01/10/2014 10:30

#BusinessEdit

BUSINESS

barometer

YOUR EXCLUSIVE SNAPSHOT INTO UK SALON PERFORMANCE, IN ASSOCIATION WITH PREMIER SOFTWARE

ARE YOU READY for the party season? Salons up and down the UK should now be prepped for the busiest time of the year, both in terms of retail and services. With Christmas stocking ideas, it seems gift packs are the real winners, with 72 per cent of salons confirming they sell better than electrical items, which are “too competitive on the internet now”, according to Lauren Turner at Spirit Hair Company. Age appears to be a factor in targeting promotions and gifts to clients, so you may want to think about how you market your offers. “Older and well-off clients like the added gift,” admits Emma Simmons at Salon 54, “but younger customers, with less disposable income, prefer added value.” There is optimism in terms of this Christmas being a stronger one that recent years, but Ekko Hair’s Beverley Bates warns against complacency. “If salons expect clients to come through the door ready to buy, I think they’re mistaken,” she argues. “We need to be clever this year and give them a reason to buy from us instead of online. We will be making sure our client experience is better than ever.”

73%

SAID THEIR CLIENTS PREFER ADDED VALUE PROMOTIONS AT CHRISTMAS RATHER THAN GIFTS WITH PURCHASE

40%

70%

OF SALONS EXPECT CHRISTMAS 2014 TO BE BETTER THAN

OF SALONS HAVE PARTY NIGHTS OR EVENING EVENTS IN THE RUN-UP TO CHRISTMAS

2013

IONS SET UP TO ENCOURAGE 47 PER CENT OF SALONS HAVE PROMOT WITH A FURTHER 26 PER CENT RY, CLIENTS BACK IN JANUARY AND FEBRUA ILAR PROMOTIONS THINKING OF RUNNING SIM

SEPTEMBER 2014

HOW WAS IT FOR YOU? How was business in September compared with August?

How was business in September compared with September 2013? DECLINING:

15%

DECLINING:

35%

GROWING

50%

STEADY:

30%

STEADY:

15%

26_Barometer 2

GROWING:

55%

Top tips IT’S BEGINNING TO LOOK A LOT LIKE CHRISTMAS... CHRISTMAS ALWAYS SEEMS to creep up on us, but getting ready and prepared early in the salon can really help you to reap the rewards of the festive season and plan for the New Year. During November (if not before) you should advertise your Christmas opening hours. Many salons increase their hours in the run up to Christmas, but if clients do not know about your additional appointments, then they cannot book them. You also need to make sure all clients are aware of your gift vouchers; some salons will even offer additional benefits such as ‘buy a £40 gift voucher and receive an extra £10 credit free’. This added value can really increase the sales of gift vouchers, and as they often bring new clients to the salon, it makes sense to promote them. It’s also worth noting that as much as 30 per cent are never redeemed so this is just money in the till. Smart salons also think about the start of the New Year before Christmas, putting together incentives to bring clients through the door during this quieter period. Try offering discounts in sealed Christmas cards for clients, redeemable in January and February. They could offer different percentages off services, and to create a buzz you can insist they have to be opened in the salon. Think clever and start planning ahead... Jessika Carrera Maybury, Head of Premier Salon

Methodology: survey conducted by Independent Survey Solutions in a poll of 50 salons employing four or more staff and spread geographically across the UK

GET YOUR SALON’S SUCCESS ALL WRAPPED UP

CREATIVE HEAD

23/10/14 15:28:05

#BusinessEdit

LIFE IT’S MORE IMPORTANT THAN LESSONS YOU REALISE CHRISTMAS NOT ONLY GENERATES A LOT OF CASH, IT ALSO HAS A HUGE IMPACT ON THE YEAR AHEAD KEN WEST IS DIRECT0R OF BUSINESS EXPERTS 3•6•5

DARREN AMBROSE D&J AMBROSE THE CHRISTMAS SEASON is vital for salons in many ways. The planning starts months before the magical day. If you adopted the mindset of the retail sector, the marketing and promotion for the season started after the schools retuned from the summer break. That is when I saw the first subtle advertising for Christmas. Your clients have been buying their gifts throughout the year and shrewd salons will have run (or will be running) special, invitation-only events for their clients, giving them the chance to purchase wonderful seasonal and gift wrapped items, often only available at those events or prior to going on general sale. This is a tactic used widely by large department stores and I know of many salons that hold sell-out events. This season is vital, not only for the extra revenue that it can generate, but also for the positive or negative effect it can have on the year ahead. Now is the time to prevent the January doldrums by offering special incentives for clients to return in the New Year.

Consider your offers wisely, as merely reducing prices could affect your breakeven and cash flow at a time of year when your outgoings are often at their highest. The post-Christmas wage bill, the highest VAT payment of the year, personal income tax that’s often due for selfemployed – it’s all at the end of January. So how could Christmas damage the year ahead? Well hopefully the preChristmas rush will bring new clients through your doors but think about this. When do we sometimes give poor service and fail to provide the kind of experience to exceed our clients’ expectations? When we are rushed off our feet and busy, that’s when! Team focus is vital to ensure that every client receives amazing levels of service even if you are incredibly busy. One last but vital thing. Plan your education for the New Year now, to keep every member of your team excited about the year ahead. I hope that my articles have provoked some thought during the year and I wish you all a wonderful Christmas and a fabulous New Year.

Don’t compromise on creativity; go with your gut instinct. This has attracted and continues to attract like-minded individuals who share a genuine creative passion and vision and contribute an enormous amount to the growth and development of the team.

An ever-changing creative mind means a forwardthinking brand that’s more interesting to watch.

Rely on yourself. Our salon refit was self-funded by making personal financial sacrifices, we didn’t go to the banks for loans or have any sort of financial aid. We felt a lot more in control, followed by a great sense of achievement when the business started to do well. We need to get youngsters fired up about hair. We’re seeing a real lack of work ethic in some younger people and schools don’t understand the prospects available in hairdressing, so they’re not encouraging people in the right way.

Want to ask Ken a question? Tweet us @creativeheadmag or visit 365hair.com

CREATIVE HEAD

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23/10/14 15:29:16

#CHedit

Fudge Blow Dry Putty volumises, controls, texturises, shapes and sculpts while leaving hair soft and smooth, and the almond aroma sweetens the deal.

RRP £10.45 020 7845 6333

fudge.com

For anyone in your chair who loves a screen icon, share the Sexy Hair Marilyn Monroe Limited Edition Collection, available mid-December.

RRP FROM £13.49 0161 968 4040

sexyhair.co.uk

We love the fresh look of Essential Haircare from Davines, which includes the new Minu line for coloured hair (pictured).

RRP FROM £6.70 020 3301 5449

davines.com

Pick a matching Chromatix dryer and styler from the rainbow of fruity shades available from Diva Professional. We want raspberry crush!

RRP FROM £49.99 020 3393 9070

salon-services.com

Have clients that want to flatter their complexion? Try IGORA ROYAL Absolutes Age Blend, perfect for the over-55s with its 10 double-reflex shades for less contrasting, gentler results.

Update adventurous clients’ palettes with these new Crazy Color shades – Ruby Rouge, Lime Twist and Blue Jade.

RRP £3.99 0141 812 5000

crazycolor.co.uk

IN-SALON SERVICE 01296 314100

Schwarzkopf-professional.co.uk

Curly-haired clients will rejoice at the two new additions to KMS California's CURLUP range – a perfecting lotion and a leave-in conditioner.

RRP FROM £15.50 01323 432100

kmscalifornia.com

Thicker hair is on most clients’ Christmas wish lists – perhaps Santa should be leaving Thickefy Foam from Sebastian Professional in their stockings?

RRP 21.50 01202 595700

wella.com

28-29_Stock Options 2

Ten per cent thicker than before, the Bubbly Black towel from Scrummi is now as absorbent as its white twin!

SALON PRICE £100 FOR 500 01732 617 610

scrummi.com

CREATIVE HEAD

23/10/14 15:30:19

STOCK

OPTIONS OUR PICK OF THE LAUNCHES TO STACK ON SHELVES, ADD TO MENUS AND SHARE WITH YOUR STYLISTS

STYLE ICON

THE SEASON

Joico prides itself on being the expert brand for healthy hair. So when we found out it was launching an electrical styler, we knew it would be different – and it is! These irons feature a design that incorporates a refillable tank filled with K-Pak VaporFuel. But how does it work? Well, when activated, this potent potion is released into the styler so that it reconstructs the hair while styling. Stylists can deliver a smooth finish without harsh chemicals. It really is Christmas!

RRP £129 0845 071 2326

joicoeurope.com

IT’S ALL ABOUT… DRY HAIR For dry and damaged hair, Affinage Care & Style Moisture Boost shampoo and conditioner infuses locks with vitamin B5 to restore strength and shine with its colour-safe formula.

The winter frizz has hit hard – recommend Replenishing Moisture Milk from Alterna Haircare, which leaves hair as soft as a cashmere jumper without the price tag. How can they possibly resist?

RRP £6.65 EACH 01794 527111

RRP £29.95 01925 578000

affinage.com

CREATIVE HEAD

28-29_Stock Options 3

alternahaircare.com

22/10/14 12:16:27

ADD TO BASKET Those fashion-forward chaps at TIGI have a rather splendid line-up this Christmas with a box of brilliant Bed Head goodies for pretty much everyone on your clients’ shopping lists! So head to the Creative HEAD online shop and peruse the line up of eye-catching style sets, such as Twisted Texture and Party Girl. The colourful and festive design is great for shouting “It’s Christmas!” Slade-style from the shelves, and the products inside are fun for younger family members to play with on Boxing Day when everyone else is comatose on the sofa. SOLD! DON'T MISS OUT! It’s the most BUY IT FROM £9.95/SELL IT FROM £18.95 wonderful time of the year for retail, so get your salon well-stocked for the Christmas spending spree.

CREATIVEHEADMAG.COM/SHOP 30

30-31_A&F SHOP 2

CREATIVE HEAD

22/10/14 12:21:02

creativeheadmag.com/shop

Want it? Shop it!

Creativeheadmag.com brings you exclusive brands, the best deals and the can’t-live-without essentials. What’s in your basket? POWERED BY

Christmas gifts

American Crew daily essentials

Matrix biolage hydrasource

For weakened and damaged hair in need of some luxurious TLC, this Moroccanoil Repair Mini Kit* is bound to prove popular. BUY IT £13.42 SELL IT £23

Get your girls to think beyond socks and golf for their menfolk this season and introduce them to the American Crew Daily Essentials kit. BUY IT £14.29 SELL IT £24.50

Oils always look like an expensive treat, so the Matrix Biolage Hydrasource gift set, with ExquisiteOil Treatment, will thrill the recipient. BUY IT £13.25 SELL IT £19.99

evo love is in the hair

Tangle cherubs

OPI Trend on Ten

Clients struggling to think of what to get the cool kid this Christmas? Point them towards the evo care Christmas pack. BUY IT £14.99 SELL IT £24.99

With the angelic design, these Tangle Cherubs could be decorating your salon’s tree – bound to catch the eye of shoppers in need of inspiration! BUY IT £5.35 SELL IT £10.95

Searching for a stocking filler for the most stylish of fashionista? Make sure your salon has it nailed with the OPI Trend on Ten set.* BUY IT £13.95 SELL IT £28.50

*Available in store only – go online to find your nearest store

moroccanoil Repair

creativeheadmag.com/shop Creative Head

30-31_A&F SHOP 3

22/10/14 12:21:41

In print ● online ● everywhere!

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SUBSCRIBE TO CREATIVE HEAD AND RECEIVE…

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A GIFT WORTH

£55

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YOU’LL ENJOY...

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CREATIVE HEAD AND ALL SUPPLEMENTS FOR 12 MONTHS FOR £33 A SCHWARZKOPF PROFESSIONAL GLAMINATION BUNDLE, FEATURING PLUMPING SHINE MOUSSE, STRONG GLOSSY HOLDSPRAY, PRIME PREP SPRAY, LIGHT GLOSSY HOLDSPRAY AND SMOOTH POLISH ELIXIR, WORTH £55.

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FIVE LUCKY SUBSCRIBERS WILL RECEIVE THE COMPLETE GLAMINATION RANGE AS WELL AS A SCHWARZKOPF PROFESSIONAL BC COLOR FREEZE CHRISTMAS GIFT SET, WORTH £90

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SHARE THE JOY WITH CLIENTS AND STAFF THIS SEASON

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AND FOR FULL TERMS AND CONDITIONS, VISIT CREATIVEHEADMAG.COM/SUBSCRIBETOCHUK OR CALL 01434 610935

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CREATIVE HEAD

22/10/14 12:28:47

“I just had to have it!” At last you can style while you dry, with the new ghd aura® styling hairdryer for ultimate root-lifting volume and super-smooth shine. To experience ghd aura® in your salon, contact your ghd account manager or call 0845 3301133.

AW1672 UK aura SP Ad_220X285_CREATIVE HEAD.indd 1

07/10/2014 12:20

gift ideas

What a girl (really) wants All good girls (and bad) will want the ghd rose gold Christmas collection – guaranteed to sell out with ghd’s #getthehintdarling campaign We’ve all been there – after gently hinting to our beloved about what we want for Christmas, we open our gift on the big day to find a pair of slippers. Now, while we love a pair of fluffy slippers as much as the next girl, what we really want is a good hair day, every day. Is that too much to ask? With this in mind, ghd is on a mission to make girls happy this Christmas with its #getthehintdarling campaign, which urges them to drop a none-too-subtle hint about the ghd gift they want to receive. This means the only thing you have to do is make sure you’re stocking ghd’s beautiful rose gold Christmas collection as boyfriends, husbands, parents and siblings flock into your salon looking for the perfect ghd gift. From ghd hint cards in salons and a bigger-than-ever ghd

Christmas gift selection, it’s never been easier to give the girls what they really want. Five gorgeous Christmas gift sets showcase ghd’s finest tools and stylers. From the luxurious limited edition gifts including the rose gold ghd V styler and accented ghd air professional hairdryer, through to the ghd eclipse and new ghd curve – both with a complementary rose gold roll bag. But ghd’s #getthehintdarling campaign doesn’t end there. Oh no – the brand has also created four headturning Christmas party looks to inspire your clients to try a new look just in time for the party season. You’ve read about the campaign, now find out more about the ghd rose gold Christmas collection that will be flying off your shelves soon…

Want your clients to get the hint and take home a ghd rose gold gift? To find out how, contact your ghd account manager or call 0845 330 1133

34-37_GHD3 2

22/10/14 12:32:29

34-37_GHD3 3

24/10/14 15:27:43

WHAT WILL BE UNDER THE TREE? MAKE SURE NONE OF YOUR CLIENTS ARE DISAPPOINTED AS THEY LOOK UNDER THEIR CHRISTMAS TREE WITH GHD’S ROSE GOLD CHRISTMAS COLLECTION

GHD ECLIPSE GIFT SET Available in either high-shine white gloss or classic black, the ghd eclipse transforms hair quickly and easily, without turning up the heat. Patented tri-zone technology maintains the optimum styling heat of 185°C, which delivers longer lasting shine and style, safely. This gift set also includes a limited edition rose gold bag that doubles up as a heatresistant mat.

GHD ROSE GOLD STYLER GIFT SET This beautiful gift set features a ghd V professional styler in rose gold and coordinating rose gold bag, which doubles up as a heat-resistant mat. Smooth plates make straightening all hair types and lengths quick and easy, while contoured edges help to create perfect curls and waves.

34-37_GHD3 4

22/10/14 12:34:00

GHD ROSE GOLD DELUXE GIFT SET

GHD ROSE GOLD AIR HAIRDRYER With accents of rose gold, this air hairdryer is the perfect fusion of ghd design and salon power, delivering exceptionally speedy drying with effortless control. Advanced ionic technology reduces frizz and a super-powerful motor reduces drying time.

This complete Christmas gift set is the perfect gift to give the girl who has everything as it features the ghd rose gold styler (opposite page) and matching rose gold air hairdryer (left).

GHD CURVE GIFT SET These wands and tongs give gorgeous, shiny, curls that last up to 24 hours. Featuring patented tri-zone technology that locks in curls with an even heat of 185째C, clients can choose from classic curl tong, soft curl tong, creative curl wand and classic wave wand. Each ghd curve comes complete with a limited edition rose gold bag that doubles up as a heatresistant mat.

Give the gift of a good hair day, every day with ghd. For more information, contact your ghd account manager or call 0845 330 1133 37 83

34-37_GHD3 5

22/10/14 12:34:31

e d i s n I story Radio Broadway Market

When Radio first opened its Shoreditch salon in 2010, it caused quite the stir. Now it has extended to Broadway Market, also on the east side of London. It’s unapologetically boutique in comparison with its bigger sister, but that suits its surroundings. Stripped-back floorboards and unvarnished wooden cabinets are perfect partners to the modern artwork gracing the whitewashed walls. While the team has looked to replicate the relaxed, fresh atmosphere of the Redchurch Street branch, it has also used the opportunity to introduce different accents within the design. In order to make the overall look of the Broadway branch more harmonious, there’s tongue and groove wood panelling throughout, creating a stronger frame around each position. On weekends Broadway Market is pedestrianised, so the salon uses the space on the pavement outside by installing a coffee table and chairs.

Hot buys

now open

It’s a revelation

In a new direction for the iconic Japanese brand Takara Belmont, the new Epiphany collection was designed and manufactured in Italy to entice European salons. We adore the flowing contour of the EP Square chair. From £1,010 020 7515 0333 takarahairdressing.co.uk

038_Interiors 1

Maxwell’s Biggleswade, bedfordshire An autumn makeover now sees new oak flooring, sleeker furniture and horizontal massage chairs in the Hair Spa.

Creative HEAD

22/10/14 13:22:08

Hair alert

Keep up with the latest eco-friendly and timesaving products from Procare Procare is all about making your life easier, which is why this month we’re focusing on the two products that Procare has recently launched that could not only save you money but save you time in the salon, too.

Product of the month Sustainability is the buzzword of the moment, which is why you need to get your hands on Procare’s disposable towels for your salon. Not only will they save you money due to lower laundry costs (a saving £2,600 a year for a salon using an average of 200 cotton towels a week), but the 100 per cent biodegradable disposable towels will also take up less storage space.

they try, you buy THE CLAIM The Procare 24*7 system claims to be the easiest and most reliable way to prepare hair foils. All you have to do is choose your foil and fold preference, select the number of foils you want to prepare and press the start button. It then produces perfectly trimmed and folded foils. But does it really work?

The proof “The Procare 24*7 produces immaculate hair foils with no effort or fuss. The choice of foil lengths and fold sizes is perfect and we are enjoying the time saving, too.” Nathan Walker, Trevor Sorbie salons

“Procare 24*7 makes much neater foils than hand-torn ones, and there’s a lot of options in terms of width, length and fold size. Instead of spending hours tearing foil, our juniors can now do something much more

productive in the salon and feel part of the team. The benefits of the 24*7 are several-fold – it’s great for saving time and money, and great for the team.” andrew barton, andrew barton salon

“We love the 24*7 from Procare. Colourists at Nicky Clarke work to the highest standards, and the speed and efficiency of the 24*7 really helps them to achieve those.” Andrew Vaughanwilliams, nicky clarke

For more information on Procare, call 0117 965 0616 or visit hairfoil.com Creative Head

039_Procare 1

22/10/14 13:23:12

#CHedit Ins piration Eve nin g at Tre vor Sorbie Richm ond

Cuttin g hair for Crisis at Christm as

Promotin g a new Trevor Sorbie product range

My new toa st rack – brea kfa st of cha mp ions!

In the frame Trevor Sorbie’s Petros Mairoudhiou, the 2014 Most Wanted Hair Trend winner, snaps away

Celebrating my Most Wanted win with Anna Chapman

SNAP AND SEND Want to give us a snapshot of your hair world? Tweet us @creativeheadmag

A look from my Inspiration Evening

In Denmark for an Art Tea m seminar

A ss ist in g Jo ha nn a Cree Brown

RISING STAR

On a shoot with Mel C Christ mas shoot for Good Hous keepi ng Why did you want to be a hairdresser? I love the idea of being able to give someone something that will make them feel great! I also love how creative the industry as a whole is, and I realised I wanted to be a part of it.

What have been your highlights so far? I have been so lucky to be part of the Charles Worthington Art Team working as the official hairstylist to the EE British Academy Film Awards as well as numerous fashion shows.

Where do you see yourself in 10 years’ time? I hopefully see myself as being more recognised within the industry and establishing myself as a senior educator for L’Oréal Professionnel.

What would be your dream hairdressing gig? I would absolutely love to be able to take part in a shoot for the cover of Vogue. I am sure that it would be a great experience and truly unforgettable!

NAME: KATIE ALLAN AGE: 25 SALON: THE HOUSE OF CHARLES WORTHINGTON

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02/10/2014

15:55

#CHedit

CLOSE-UP

We used to love a game of peekaboo, so imagine our squeals of delight when we spotted this extreme side-parting by Kenna for ghd on the catwalk at Lucas Nascimento. It’s coy and it’s cute but it’s also tinged with drama, thanks to the deep degree of the sharp part. Kenna referenced ’60s supermodel Veruschka as inspiration – once dubbed the most beautiful woman in the world – and the fusion of super-gloss with soft blown-out lengths is a look we know clients are going to get behind in a big way. And if the winter days turn drizzly, they can pop those lengths inside that incredible chunky rollneck sweater, following another popular A/W14 runway trend, the tuck. It’s a win-win all round! WANT TO SEE MORE from the A/W14 catwalks? Read Runway now, available on the Creative HEAD App – just download it from your app store

CREATIVE HEAD

043_CLOSE UP 1

Image courtesy of ghd

LUCAS NASCIMENTO A/W14

24/10/14 12:47:11

realhair

BIG IDEA

The Colour Wall Chelsea favourite realhair is unveiling a new concept in hair hues – the Colour Wall. Situated in the reception area, an entire wall is dedicated to 60 hairpieces in varying shades, bound in leather and arranged in rows. It makes for a striking sight when you first walk into the salon and it’s all designed to help clients attain their best look, with the service drawing inspiration from the catwalk, Pantone charts and contemporary styles. The Colour Wall experience starts with a personal consultation, followed by an assessment on skintone and eye colour. Lesley Jennison, realhair colour expert, says: “We felt colour was something clients were generally fearful of. Over the years, they have told us the colour they had envisioned was not always the colour they ended up with, or they didn’t know or have the confidence to try other shades.” Now, she adds, a colour consultation is far more interactive: “The clients always love to put wefts next to their face to see for themselves, almost a try before you buy experience!” There’s a shake-up with appointments, too, as clients booking their colour by time (in halfhour slots) rather than by the service, allowing for more flexibility.

68 44

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Creative Head

23/10/14 15:31:07

Get connEcted Got a Big Idea to share? Tell us more! email amanda@headmag.co.uk

Creative Head

44-45_Big Idea 3

45 69

22/10/14 13:35:44

Style stamina. Extend your hairstyle 2x longer with new Prime weightless spray.

Jennifer Aniston Co-Owner, Living Proof

To register your interest in Living Proof contact t.+44 (0)1282 613413 enquiries@iconteam.co.uk. visit livingproof.com

THE BUZZ w e m eet the f i r s t S c h w a r z k o p f P r o f e s s i o n a l I n s p i r e U K Sh o o t T e a m a n d g o beh i n d the s c e n e s o f the s h o o t f o r i t s n e w c o l l e c t i o n , i n s p i r e d b y the E s s e n t i a l L o o k s t r e n d s

T he s h o o t

i n d et a i l • There were eight models on the day, with each hairdresser having their own model • The brief for the shoot was for each hairdresser to create their interpretation of a key look from the Essential Looks trends: Boho Curls, Undone Glamour and Metal Chic • 24 looks were created on the day • This UK collection stands alongside the international Essential Looks one

Bring it home Schwarzkopf Professional Essential Looks are always a hit, but this year Schwarzkopf Professional has decided to make it a little more UK-centric, by bringing out a diffusion line inspired by the looks, created solely by UK hairdressers. The brand wanted to bring Essential Looks to life with a definite UK feel, so it invited the Inspire UK Shoot Team to create a collection that was based on the trends from Essential Look A/W14 – Boho Curls, Undone Glamour and Metal Chic. On hand to assist the eight Inspire UK team members were Schwarzkopf Professional ambassadors Tyler Johnston and Lesley Jennison, alongside photographer Jack Eames. Simon Ellis, the creative and strategic powerhouse behind Essential Looks and the man behind Inspire UK, said: “Inspire UK gives Essential Looks a UK voice. Those trends become real shapes, textures and techniques from ambassadors that are immersed in the UK’s salon floors.” The UK is seen as one of the most dynamic and creative countries in the world of hairdressing, so Schwarzkopf Professional felt it was important to launch Inspire here first. “The UK’s long history of creativity means that other markets look to UK hair professionals as their lead,” adds Simon.

48-49_THE BUZZ 2

Creative Head

22/10/14 13:38:05

Roll call

T h e I n s p ir e U K S h o o t T e a m m e m b e r s

T i m S c o tt - W ri g h T

The Hair Surgery, Midlands

Kevin Kahan

Kevin Kahan Hairdressing & Beauty, Northern Ireland J o h n Gi l l e s p i e

John Gillespie Hair, Perth, Scotland

Gemma Hensman

Hensmans, Northamptonshire

A n d y S m it h

John Carne Hairdressing, Surrey

N e i l S m it h

Barrie Stephen Hair, Leicestershire

Charlie Taylor Su z i e M c Gi l l

Rainbow Room International, Glasgow, Scotland

Charlie Taylor Hair & Beauty, Dundee, Scotland

For more information, call 01442 278000, visit Schwarzkopf-professional.co.uk or search â&#x20AC;&#x2DC;SchwarzkopfProfessionalUnitedKingdomâ&#x20AC;&#x2122; on Facebook

Creative Head

48-49_THE BUZZ 3

22/10/14 13:39:30

DAYS OF CHRISTMAS

FROM THE PARTYING YOUNGER SISTER TO THE MUM IN NEED OF SPOILING, TIGI’S 10 BEAUTIFULLY PRESENTED GIFT SETS ARE ALL CLIENTS NEED THIS CHRISTMAS TO KEEP FAMILY AND FRIENDS HAPPY

AS THE FESTIVE SEASON kicks off and your clients go into full-on shopping mode, make sure you’re ahead of the game with TIGI’s 10 gift sets. We all know consumers are willing to spend more money at Christmas, especially when they’re given one-to-one advice, but it must begin with making sure you’ve got the right products stocked in your salon. Everyone loves to open a gift and the Bed Head by TIGI and TIGI Catwalk gift set combos have been personally selected by the brand’s very own TIGI Creative Team. These gifts answer every hair care need, from the super-sleek set to the 24-hour party people. Clients can even create their own bespoke gift box, choosing products they love or think are just right for whomever they have in mind – all wrapped in a gorgeous, festive box.

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CREATIVE HEAD

22/10/14 13:42:21

SOMETHING EXTRA

TIGI HAS CHRISTMAS IN THE BAG THIS SEASON THANKS TO ITS THREE GIFTS WITH PURCHASES. SELECTED SALONS WILL BE ABLE TO OFFER CLIENTS A BRILLIANT BED HEAD REVERSIBLE CLUTCH – A SERIOUSLY SLEEK S FACTOR ONE OR A CLASSIC BLACK CATWALK ONE – FOR FREE WHEN CLIENTS BUY TWO TIGI PRODUCTS. LET THE FESTIVE SEASON BEGIN!

PASS IT ON! Clients can tag a photo of their party hair with #GIVEIT onto BedHeadbyTIGI Instagram for a chance to win the best TIGI present ever: a £250 party outfit and a year’s supply of TIGI

Stock up for Christmas now with TIGI. For more details, call 0844 844 0944 or visit tigiprofessional.com CREATIVE HEAD

50-51_TIGI DPS 3

22/10/14 13:43:20

i n n o vat i o n

Beyond the myths We go to the salon owners and colourists to find out if Koleston Perfect Innosense by Wella Professionals can really provide a gentle colour service without sacrificing on the performance It’s always been traditionally thought that gentle hair colour must have poor performance. You can’t have both, right? One of Wella Professionals’ latest innovations – Koleston Perfect Innosense – sets out to do just that, delivering colour performance with a gentle formula for the wellbeing of your client’s hair.* How is it able to do this? Koleston Perfect Innosense contains the revolutionary ME+ molecule,** the first primary dye that delivers full permanent colour performance without PPDs and PTDs. Koleston Perfect Innosense’s creme colour formula contains up to 25 per cent conditioning agents and lipids. But old myths die hard, so we sought the truth to discover if Koleston Perfect Innosense can deliver...

Myth I expect hair colour that’s kind to hair to have poor performance compared with standard permanent colour.

The truth Koleston Perfect Innosense has 20 natural shades that provide amazing shine and condition. Cheryl Abbott, master colour expert at Director’s Cut, Sheffield, says: “Koleston Perfect Innosense gives the exact or even better results that you would expect from using a permanent colour. The colour is not compromised.”

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Creative Head

23/10/14 15:32:21

Myth

The truth Koleston Perfect Innosense offers up to 100 per cent grey/white hair coverage. “I find it gives 100 per cent grey/white coverage and the condition is soft and shiny,” says Sibel Raif, salon director at Kinks, London.

On the front line Robert Eaton, director at Russell Eaton, shares his experiences of Koleston Perfect Innosense

Creative HEAD: Do you find that clients are becoming more interested in products that are kinder to hair? Robert Eaton: People do a lot more research now. It’s great having a really credible product to launch and introduce to them to create the colour results they need – Koleston Perfect Innosense has helped us massively in the salon when it comes to targeting these new ingredients-concious clients. CH: How important is it in your salon

Myth Colour that’s gentle on the hair is dull and fades quickly.

The truth Koleston Perfect Innosense provides vibrant, long-lasting colour and up to 100 per cent grey/white hair coverage. “Koleston Perfect Innosense has really helped us to offer our ingredientsconscious clients greater colour results,” says Jonathan Harries, owner of Shine salon, Brighton.

to have stylists and colourists trained on new products? RE: Making sure our entire team is completely behind any new product launch is really important, because if the stylists are excited about a new product, the clients will be.

CH: How do you get people talking about a new product or service?

RE: Whenever we launch anything we make sure that our website is up to date and use social media to talk about it. We also hold blogger events where we invite people into the salon to try the products and services.

CH: What do you think is the best thing about this product?

RE: Using Koleston Perfect Innosense gives us a point of difference to any other salon in the area.

*Although the risk of developing new allergy is reduced, there remains a risk of allergic reaction that can be severe. Always perform an Allergy Alert Test 48 hours before each colouration. Strictly follow safety instructions and consult wella.com/innosense. If your client has ever experienced an allergic reaction to hair colourants, you should not colour. **ME+ is present in Pure Naturals, Rich Naturals and Deep Browns of the Koleston Perfect Innosense brand. First ever permanent colour to be accredited by The European Centre for Allergy Research Foundation with up to 100 per cent grey/white hair coverage and up to three levels of lift.

Colour that’s kind doesn’t cover 100 per cent of grey/white hair.

Offer a different salon experience with Koleston Perfect Innosense by Wella Professionals. For more information, contact your Wella Professionals account manager, call 01202 595 700, or visit wellaprofessionals.co.uk

Creative Head

52-53_Wella Innosense 3

22/10/14 13:45:51

step away from the glitter and embrace simple looks that don’t need any extras, with Sebastian Professional’s Totemic collection

Not YOUR AVERAGE collection…

It’s easy to get carried away at Christmas. Everything is big and bold, from dresses that sparkle to hair that seems to get bigger with every blow-dry. This season, Sebastian Professional is stripping it all back with its Totemic collection, inspired by traditional customs and crafts worldwide. For clients that crave simplicity over sequins, Totemic is the collection for them.

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Created by Sebastian Professional’s global artistic directors, Michael Polsinelli and Shay Dempsey, the collection features a host of bold new looks that draw upon a variety of cultures. But the collection would be nothing without the products behind it. The Sebastian Professional products the artistic directors used were: Mousse

Forte, for strong hold and definition, essential for reinventing Totemic looks back in the salon; Re-Shaper – when used with Mousse Forte it provides rough texture and firmness to hair for optimal hold and easy brushability; Craft Clay, for increased shine, definition and a more malleable surface when heated prior to and during application; and Thickefy Foam, for extra volume.

Creative Head

22/10/14 13:48:08

Create it for Christmas Dom Capel, Sebastian Professional UK creative style artist is using this look in-salon this Christmas, describing it as a “contemporary twist on the classic ponytail”. Here’s how to get the look… Comb Sebastian Professional Thickefy Foam from the root to the ends of the hair, giving the hair thickness as well as calming flyaways. Pull hair back into a low pony, twisting the tail in half and pulling the ends of the hair through the last loop of the hair band, fanning out the hair ends. Use Sebastian Professional Shaper Zero Gravity to hold.

“Sebastian Professional Thickefy Foam is perfect for this look, because you can layer applications of it to create more volume without adding weight” Sean Dawson, Sebastian Professional ambassador and sebastian professional uk creative style artist

To find out more or to stock Sebastian Professional, contact your Wella account manager or call 01202 595700 Creative Head

54-55_Sebastian 3

22/10/14 13:50:32

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07/10/2014 15:27

NEW WELLA EDUCATION 2015 NEW FOR 2015

WELLA ARE PASSIONATE ABOUT BEING YOUR PERFECT PARTNER. SO WHATEVER YOU WANT TO ACHIEVE, WEâ&#x20AC;&#x2122;RE ALWAYS THERE FOR YOU. Wella work in collaboration with more than 70 inspirational Guest Artists & Art teams sharing their passion and expertise with the industry through events and seminars. With a team of 130 Education experts, we are here supporting every hairdresser in their career journey & business development.

Four NEW levels of Education tailored to suit every role in your salon team and meet the needs of the salon business. Full details of Wella Education 2015 will be available in January! To be one of the first to receive the Education Book 2015, call 0845 6018 128 or email wellaevents.im@pg.com For the latest Wella Education news become a @wellapro

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07/10/2014 15:27

Scene Power

Goldwell head of education, John Moroney

THe hottest events every month – get yourself scene!

houses

Seemingly derelict warehouses provided the perfect edgy backdrop to a stunning Color Zoom weekend with Goldwell in Berlin. The opening party at Kraftwerk was breathtaking, with the revamped Goldwell brought to life to a backdrop of pumping house beats. A full day of competition and look-and-learn seminars followed, with the UK finalists – Webster Whiteman’s Becky Barnes, Shane Bennett’s Dorothy Sturgeon and Hanks Hairdressing’s Jessica Hay – working tirelessly against the clock. That night the winners were revealed after an acrobatic opening display set to Willkommen from Cabaret (we were in Berlin, after all!) ahead of a thumping DJ set. Las Vegas was revealed as the host of next year’s competition – and the pressure’s on to top this German extravaganza!

58-78_Scene 2

Creative Head

23/10/14 09:25:27

New Talent Gold Russia

Partner Gold Hong Kong Creative Gold Taiwan Goldwell president Cory Couts

And the winners are… Gold

Silver

Bronze

Creative: Taiwan New talent: Russia Partner: Hong Kong

Creative: South Africa New talent: Taiwan Partner: Taiwan

Creative: Australia New talent: Vietnam Partner: Norway and Russia

“I was in Berlin t o compete for Creative C olorist ; it was a mixture of pressure, apprehension and excitement. Flying t he f lag for t he UK was a pr oud moment and it was great t o have t he opportunity t o show of f my skil ls independently and represent Webster W hiteman. Being on stage recreating my model look was surreal, but t he whole experience was hugely inspirational. I have learnt so much, fr om wor king under intense time pressure t o presenting t o a large audience. It’s given me such motivation!”

My model’s lucky socks!

I was t here!

Becky Barnes, Webster W hiteman Creative Head

58-78_Scene 3

23/10/14 15:33:57

Welcome to

the rebellion

As entertaining as the the Color Zoom final is, it’s hard to beat the excitement the unveiling of the next year’s trend generates, and boy, 2015 is no exception. Classed as the beginning of a new era of haute couture inspiration for Color Zoom, the trend direction is fashion-forward and goes hand-in-hand with Goldwell’s recent refreshed look. So, meet Traditional Rebels, the new trend for Color Zoom ’15, with three distinct style directions: Elegant Edge, Style Clash and Reinvented Tribal. It’s a celebration of craftsmanship and artistry, and will give hairdressers plenty to sink their teeth into ahead of entries opening next spring. And while they didn’t scoop any Color Zoom awards this year, the UK was represented in Traditional Rebels, as Neil Barton was part of the Color Zoom Creative Team 2015 behind the trend, while Color Zoom Master Team member Lisa Whiteman hit the stage to help bring Elegant Edge to life in front of a 3,000-strong crowd.

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Creative Head

23/10/14 15:34:30

Lisa Whiteman

Neil Barton Creative Head

58-78_Scene 5

23/10/14 17:07:39

Toni&Guy Jo Whiley Colour Club

Future vision Wella Professionals pulled out all the stops at the UK & Ireland Final of the TrendVision Award 2014, hosting a total of 48 of the UK and Irelandâ&#x20AC;&#x2122;s most exciting stylists and colourists while celebrating a decade of award-winning TrendVision creativity and talent. Held in the Roundhouse in London and hosted by DJ Jo Whiley, the Final exploded with a series of stunning hair shows accompanied by live musicians. The 800-strong audience enjoyed a stylish Couture Colour presentation from the Wella Professionals Colour Club; a brilliantly conceptual Hair Sushi #colourflash show by Toni&Guy and, after a three-course dinner, a showcase of skills from Sean Dawson, Dom Capel and the Sebastian Cult Team in their Eclipse show. But it was the results that everyone had come to see, and so congratulations to the winners who will now represent the UK at the International TrendVision Award 2014 in Monaco and be mentored by a team including Akin Konizi, Leonardo Rizzo, Jayson Gray and 2014 Most Wanted Creative Talent, Darren Ambrose.

58-78_Scene 6

Creative Head

23/10/14 15:35:21

And the winners areâ&#x20AC;Ś COLOR GOLD: Sue Comery, Zullo & Holland SILVER: Alexander Freeman, HOB Salons BRONZE: Helen Porter, Volt Salon GOLD: Nestor Sanchez Gomez, HOB Salons SILVER: Paul Phillips, Chopp BRONZE: James Earnshaw, Francesco Group

Young Talent winners

Color winners

Sebastian Eclipse

YOUNG TALENT

Creative Head

58-78_Scene 7

23/10/14 09:28:37

Hooker & Young 64

58-78_Scene 8

Jamie Stevens and Paul Falltrick Destination Imagination Dream Team

The sun-dappled Barceló Punta Umbría Beach Resort in Spain had just started to wind down from another busy summer season when 2,000 hairdressers descended for the Matrix World Tour. With the theme “Destination Imagination”, this year’s tour encapsulated three days of creativity, education, inspiration and a splash of poolside partying. The opening ceremony included the Graffiti Nation show, illustrating the newest trends from the Matrix Artist Collective, which included the UK’s Jamie Stevens and Marcus Shamim. Education was presented in ‘playgrounds’ – attendees worked their way through colour, styling and cutting sessions with Jo Jordan, Paul Falltrick and Jamie among the educators. Two further spellbinding shows followed: first was Project Runway, a collaboration with Spanish designer Katarina Grey, with hair created by the Destination Imagination Dream Team, including 2014 It List It Girl Ashleigh Hodges. The finale show from Hooker & Young provided an operatic climax, ahead of a white party to round off the event.

Project Runway

beach

Hooker & Young

On the

Creative Head

23/10/14 15:35:58

Sustainable Human 66

58-78_Scene 10

Allen Ruiz

Ricardo Dinis

Jo McKay

When a hair show starts with a group shoulder rub, you know you must be at Aveda Master Jam. The pioneering green brand unveiled its global vision of trends and styles for the next 12 months and reminded us of its ongoing commitment to protecting and preserving the planet. The shows reflected this; Canada’s Ray Civello’s presentation, Sustainable Human, showed models wearing facemasks against a backdrop of the beauty of nature, while Ricardo Dinis was inspired by Icelandic landscapes. Highlights included Jo McKay’s incredible colouring technique of splattering vivid shades over layers of crimped hair, and the reptilian shapes and snakeskin patterns showcased by Allen Ruiz. With an audience comprising 1,500 Aveda salon professionals from 22 countries, there was an emotional reception to a video tribute to Aveda founder Horst Rechelbacher, who died in February. But the mood was lifted with the announcement of Ilya Balkof from Krasnodar in Russia as the Fashionista 2014 winner.

Ian Michael Black

Natural selection

Creative Head

23/10/14 09:29:43

Performance.

HAIR AT ITS NATURAL BEST; IT’S A PROMISE WE CAN DELIVER As well as treating thinning hair and hair loss, the specialist shampoos, conditioners and treatments in the DS Laboratories range give every client, whatever their age and issues, the opportunity to maintain hair that looks its natural best. Ask your DS Laboratories sales consultant for details about how to become a Lifestyle Centre. As featured in the best selling consumer magazine Dr. Christian Jessen’s ‘Ask the Doctor’.

To register your interest in DS laboratories contact t.+44 (0)1282 613413 enquiries@iconteam.co.uk. visit: dslaboratories.co.uk DS Laboratories

Future Foundation

Fit for the

Olympics

If there was a gold medal for amazing and inspirational events, Toni&Guy would win every time! This yearâ&#x20AC;&#x2122;s Mainstage, at the Copper Box Arena in the Queen Elizabeth Olympic Park, was no different. After Toni Mascolo and his daughter Sacha Mascolo-Tarbuck kicked off the event presenting several accolades, singing sensation Ella Eyre belted out some of her hits and the venue was buzzing. The brand then showcased its new collections, Lexicon and Future Foundation, and saw Giles and Jean-Pierre Braganza runway presentations to celebrate the brandâ&#x20AC;&#x2122;s 10th anniversary as the official sponsor of London Fashion Week. On top of all that, there was an avant-garde show featuring vacuum-packed models, led by Indira Schauwecker and Chie Sato. Mainstage finished with feet stomping, hands clapping and a deafening roar as the audience geared up for an after-party no one was going to forget.

58-78_Scene 12

Creative Head

23/10/14 15:37:09

THICKER, FULLER-LOOKING HAIR STARTS IN THE SALON

Introducing Nioxin Therapy – 5 new Nioxin services to help promote thicker, fuller-looking hair. To find out more about Nioxin’s New Services, please contact your Wella Account Manager or visit Nioxin.co.uk

Sharmadean Reid

Snowden Hill

Jessica Diner

Riding

high

For the latest in its BaByliss PROsponsored series of regional pop-ups, The Coterie returned to Leeds with an A-list lineup of speakers and a packed-out audience. Outgoing beauty and health editor at Vogue, Jessica Diner, spoke about her 10 years at one of fashion’s most iconic magazines. Nail queen Sharmadean Reid revealed the ferocious work ethic behind the growth of her WAH Nails brand, which now comprises her Dalston nail salon that she shares with the hip hair colourists at Bleach, outposts in Topshop and a new product line in Boots. Finally, session stylist Snowden Hill talked about his 18 years on the international runway circuit and styling some of the world’s most famous females (he’s worked with Naomi Campbell for 12 years, saying “She may keep the crew waiting for hours, but her entrance, when it comes, is always spectacular”) as well as the launch of his new US-inspired Duck & Dry blow-dry salon on London’s King’s Road.

58-78_Scene 14

Creative Head

23/10/14 09:31:08

â&#x20AC;&#x2DC;TIS THE SEASON TO LOOK GORGEOUS! The Wella Professionals Style Iron now comes with a special Christmas sleeve and a free Heat Protection Spray! With adjustable temperature settings, the Wella Professionals Style Iron is the perfect tool to create this seasonâ&#x20AC;&#x2122;s festive hair styles on any hair type. For more information, contact your Wella Professionals Account Manager, call 01202 595700 or visit www.wella.com

*Proof of purchase required. Application must be received within 30 days of purchase. Closing date 30/11/2015. You must be 18 or over and a UK or ROI resident to claim. Please see reverse of Style Iron box for full terms and conditions and how to apply.

AP0392-Xmas Style Iron CH.indd 5

02/10/2014 13:56

TIGI founder, Anthony Mascolo

a time… It was a tale in two parts for TIGI’s World Release, with the first half dedicated to education and the latter all about thrilling the audience. Held at the Tempodrom in Berlin, the evening began with a preview of the new Academy Collection 2015, which showcased the new Bed Head for Men range. Nick Irwin, TIGI global creative director and Christel Lundqvist, TIGI global technical director, began the educational segment, explaining how the TIGI Inspirational Youth team has gone global and introducing the German team’s presentation, which didn’t disappoint. Runway trends from Nick Irwin, Maria Kovacs, Marco Iafrate and Michele Grasso using Catwalk by TIGI followed and then the audience settled down for TIGI Tales. The Sleeping Beauty-inspired show saw gladiators and ice warriors battle it out, while models dressed in fantastic couture outfits, specially created for TIGI by fashion stylist Jiv D, waltzed up and down the stage showing off their TIGI couture hair. The audience leapt from their seats to give a standing ovation.

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Nick Irwin

Once upon

Creative Head

24/10/14 12:48:37

Christel Lundqvist Creative Head

58-78_Scene 17

23/10/14 09:32:36

Jay Mahmood, Allilon World Style Contest

Angelo Seminara

Okafor collection

It was Doctor Samuel Johnson who said ‘when a man is tired of London, he is tired of life’, but it was Davines who took that saying to the heart of its World Wide Hair Tour 2014 as it stormed into London on a wave excitement and enthusiasm. Hosted at the rather impressive Freemasons’ Hall, the tour began with Davines revealing the relaunch of its Essential Haircare line, in collaboration with the Slow Food Foundation in Italy to support biodiversity. The brand also unveiled its ‘I sustain beauty’ campaign, which aims to give everyone a platform where they can upload their versions of beauty. It was then Allilon’s chance to shine on its home turf, as Pedro Inchenko and Johnny Othona – the directors of ena salon – along with the Allilon artistic team revealed its Okafor collection, inspired by Tottenham illustrator, Kelvin Okafor. After a look back at the past 10 years of World Style Contest winners, the audience geared up for the big reveal of this year’s World Style Contestant, which went to a jubilant Anthony Polsinelli, from Canada. Finally, Angelo Seminara finished the evening with a showcase of incredible cutting and styling skills.

58-78_Scene 18

Allilon

London loves

Creative Head

23/10/14 09:33:21

semi-permanent hair color cream

wild about color!

Wild about color? OSMO Color Psycho速 semi-permanent hair color cream will challenge your inner crazy to the limits. With 7 outrageously wild shades to choose from, Color Psycho速 knows no boundaries. Blend OSMO Color Tamer with your chosen Color Psycho速 shade and tame wild brights into submission creating unique pastel effects with dazzling results.

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Unite Europe managing director Tony White (left) and Unite founder Andrew Dale (right)

So-Cal

58-78_Scene 20

Paul Stafford

San Diego is known for its perpetually sunny days, natural deepwater harbour and as the home of Ron Burgundy from Anchorman, as well as being the birthplace of haircare brand, Unite. Which is why, for two sunny days in October, the city hosted the brand’s biennial event, Global Session. Held at the Balboa Theatre, the event began with UK guest artists – Fletcher, Natasha Pearson and Daniel Jordan – showcasing numerous London-inspired looks. The UK’s Paul Stafford and Gary Baker with Swedish duo Fredrik Karisson and Matthias Lavesson presented key styles, while Adam Noble, Renee Africa and Shaun McGrath showcased a broad spectrum of looks, from Mad Max meets Pocahontas to Steampunk extensions. Renowned session and editorial stylist, Kevin Ryan, was a highlight as he took the audience through a photoshoot, stepby-step. The two-day event also saw US barbers present the latest techniques using Unite men’s range GO24.7 and award-winning stylist Jake Thompson create stunning avant-garde styles. Hairdressers then went on to enjoy two days of education and business seminars with the brand’s Paramount Business 2, as well as an early halloween fancy dress party. Stay classy San Diego…

Jake Thompson

style

Creative Head

23/10/14 09:33:52

Creative Head

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23/10/14 09:34:33

Gary Baker

Fletcher

Fredrik Karisson and Matthias Lavesson

US barber Dylan Johnson

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Alexander Jordan, Ellie Stidolph and Andrew Cannon

It was time to lift the lid on the guys at the final Coterie meeting of 2014, sponsored by Goldwell, as a six-strong panel of leading hair, fashion and media experts gathered in London to discuss the booming men’s market. On the panel was Andrew Cannon, owner of multi award-winning barbershop Ruffians; Ellie Stidolph, fashion stylist to Example and Collabro; photographer Alexander Jordan, who’s regularly booked by GQ and Wonderland; Mandy Pang, grooming editor at ShortList; and Ky Wilson, men’s grooming specialist and senior stylist at Percy & Reed East. Beauty journalist Laura Bacharach chaired the discussion. Packed with hot topics the conversation covered men’s culture and key influences, taste, trends and style icons, and consumption and social interaction – engaging and encouraging interaction from a packed audience. From the longevity of the beard trend to the importance of Instagram on men’s style trends, the panel kept everyone enthralled, proving we’re all mad about the boys!

Ky Wilson and Mandy Pang

Laura Bacharach

Boy zone

Creative Head

23/10/14 09:35:20

RUSK® Deepshine® Color gives you permanent long-lasting colour in vibrant, intense shades. Its unique formula conditions as it colours, ensuring consistently brilliant results.

• Available in 74 shades • 100% flawless grey coverage • 1:1.5 mixing ratio • Ultra-low ammonia Deepshine Permanent range completely blew “ The RUSK me away with the fantastic coverage it gives. The vibrancy of the colours is incredible and delivers excellent shine. Even the Blonde gives a beautiful, glossy finish.

”

Katie Mulcahy, Creative Colour Expert

Available exclusively at

For further information visit

www.salon-services.com

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07/10/2014 16:35

He’s got it He’s a TV star, a go-to hair guru and a matrix global design team member – there’s no denying it, Jamie Stevens has the X Factor

Jamie Stevens has got ‘it’. ‘It’ is what enthralls audiences the world over at stageshows, it is the thing that makes him a favourite among celebrities and it is what has made him a successful salon owner since he was 18 years old. Along the way, Jamie has made some influential friends – Gok Wan and members of the Royal family among them – as well mentors such as Beverly C and Errol Douglas MBE, but one of his most successful partnerships has been with the hair brand Matrix. When Jamie first began his career, Matrix was there to support him and has continued to do so every step of the way, making him a global design team member for the brand in 2010. The brand believes in the importance of nurturing and supporting young talent – and saw promise in him early.

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“We spotted Jamie’s own ‘X Factor’ many years ago, when he was rising through the ranks at the Errol Douglas salon and from that moment, Matrix has given him the tools and platform to flourish as an artist,” says Hugo Boisvert, general manager for Matrix UK and Ireland. “Now a successful salon owner and in-demand artist for Matrix, Jamie has proved that with the support of the Matrix family there are no limits to the success you can achieve.” X Factor is the UK’s most talked about TV talent show and it’s the jewel in Jamie’s television crown, with this year marking his fourth as the official X Factor stylist. To celebrate, Matrix is creating a digital campaign of how-to videos and professional insights about the looks he creates. “We are happy to support Jamie on his X Factor journey and plan to share his experiences with the industry,”

Creative Head

22/10/14 13:52:54

Jamie’s must-have Matrix products Loosely Defined “Simply the best multi-tasking tool” Mega Dust “A wonder on men’s or women’s hair” Exquisite Oil “The shine maker! A must for hair prep” Biolage Volumebloom

Full-Lift Volumiser Spray: “It gives limp hair extra oomph!”

Perfect partnership Since 2010, Jamie Stevens and Matrix have worked together on:

37 international trips 230 hours of UK education 19 UK stage appearances 10 global photoshoots 4 Destination Fame mentoring roles

explains Matrix’s Hugo. Jamie adds: “I’m really excited about the videos. I’ll be recreating the looks I do on TV, breaking them down, simplifying them and letting everyone know my tips and tricks with the products.” It’s the level of support that Matrix offers that is an aspect of the brand’s appeal, as Jamie explains: “Matrix has given me an incredible platform to help grow my brand in the UK and beyond. The brand has been with me every step of the way in terms of providing education for my team, high performing products and continued support for my television work.” His commitment to Matrix also saw him travel to Spain to appear at the Global Destination Imagination conference, with fellow UK Matrix design team members Paul Falltrick, Jo Jordan, Hooker & Young and 2014 It List It Girl Ashleigh Hodges. “To be part of the team

is an honour,” says Jamie. “I’ve been involved in the brand’s Graffiti Nation shoot, too, so to be asked to bring it to life on stage in front of 2,000 hairdressers was amazing.” But Jamie’s kitbag barely had time to touch the ground before he joined his 2014 Destination Fame winner Matt Gavin, for whom he is mentor, at a photoshoot at a top-secret location in London. He adds: “I love being a mentor. Years ago I was mentored so it’s great to be in a position now to help nurture young people and help them progress. After all, they are the future of our industry.” There’s no doubt about it, Jamie’s star is shining bright and although he loves TV work, it’s his creative vision and technical skill that has made him stand out in the hairdressing industry. We can’t wait to find out what he’ll get up to next…

Find out how Matrix can support your career today. For more details, call 0800 387608 or visit matrixhaircare.co.uk

Creative Head

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22/10/14 13:53:31

competition

There for you

Wella Professionals knows that future heroes of hair need the right support and guidance, which is why its mentoring programme for the wella professionals TrendVision award winners is second to none…

How it all began… Behind every great star there is a great teacher – it’s true in all walks of life, and none more so than the competitive world of hairdressing. More and more rising stars need that special something that will set them apart from the rest, and Wella Professionals is dedicated to giving this to them. Wella Professionals nurtures up and coming stars by mentoring these talented individuals. It’s so important to the brand that it has invested in a portfolio of mentoring programmes that include – for the second year running – an inspirational mentoring opportunity for the TrendVision Award 2014 Gold, Silver and Bronze winners.

In 2013, Wella Professionals launched the TrendVision Award Winners Mentoring Programme. For the first time ever the 2013 UK & Ireland Gold winners were able to receive inspirational support and guidance to help prepare them for the International Final. This led to three UK & Ireland international winners: Marc Antoni’s Lucy Tuck got Silver in Young Talent Photo Vision; Ireland’s House of Colour’s Shauna McGrath took Bronze in Young Talent Photo Vision and HOB Salons’ Sean Nolan scooped Platinum 2nd in the Color Award Live Vision. Following the huge success of the 2013 Mentoring Programme, Wella Professionals can now confirm its chosen mentors for 2014. All of the mentors are equipped with a host of skills and expertise to pass onto the stars of the future. The mentoring programme will help the Gold Winners go on and fly the flag for the UK & Ireland at the International TrendVision Award in Monaco from 21 to 23 November.

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THE 2014 MENTORS

Leonardo Rizzo, Sanrizz

Bruno Marc Giamattei, Marc Antoni

Jayson Gray, Toni&Guy

EACH WINNER WILL ALSO HAVE A LA MENTOR FROM WEL ILL EDUCATION WHO W RAMME ENSURE THE PROG ONAL MEETS THEIR PERS S DEVELOPMENT NEED

Akin Konizi, HOB Academy

Bruce Masefield, Sassoon Academy

“THE MENTOR DAYS ARE A COMBINATION OF EVERY ELEMENT OF OUR CRAFT. IN TERMS OF HELPING ME WITH MY ENTRY TO THE INTERNATIONAL TRENDVISION AWARD, IT BROADENED MY SCOPE AND INSIGHT ON HOW TO PUSH MY MODEL TO THE NEXT LEVEL AND IMPROVED MY SKILL SET AS A WHOLE” SEAN NOLAN OF HOB SALONS AND ACADEMY, WELLA PROFESSIONALS TRENDVISION AWARD 2013 UK COLOR GOLD WINNER AND INTERNATIONAL PLATINUM 2ND PLACE COLOR AWARD

To find out more about the Wella Professionals TrendVision Award and how to enter in 2015, speak to your Wella account manager or contact the Events Team on 0845 6018 128 or wellaevents.im@pg.com. Keep up with the latest TrendVision Award news on Twitter @wellapro #tva and on Facebook /WellaUK 83

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22/10/14 14:29:13

Competition

be the best

find out how you could become the next star of the hairdressing industry with Wella Professionals TrendVision award 2015 Want to become the next hair hero? With Wella Professionals TrendVision Award, you don’t just get a helping hand; you get a whole leg up. The prestigious annual TrendVision Award recognises up-and-coming stylists and the most masterful colour work within the industry by providing a spectacular platform to encourage creativity and showcase talent. Feel the thrill of competing in one of two categories – Young Talent or Color – as you battle it out against hundreds of hopefuls for the chance to really make your mark on the industry. For the winners, there is a fantastic array of prizes, What’s new? Wella Professionals has reinvented with the UK & Ireland Gold winners able to continue the Color category – now called Color Vision. It wants to see your vision and how you can create a unique their creative journey to a global competition – the colour that works in harmony with the hair cut and style International TrendVision Award.

Making the most of your 2015 entry

TrendVision Award 2015 Entry Packs will be available in January, but to help you prepare, Wella Professionals has recommended courses that will develop key skills and improve your confidence, enabling you to build the best entry you can

new for 2015!

access TrendVision Award

Illumina Color Boutique

Get the Look

This new seminar will give you top tips on how to enter the TrendVision Award, how to create a winning look and gain an insight into Wella’s 2015 trends. London: 19 January, 9 February Manchester: 2 February, 11 March PRICE: Free for all Wella accounts

Inspire your creativity and increase your salon services and explore the world of hair, fashion and beauty, with a make-up artist and a guest artist. London: 17 February Manchester: 24 February PRICE: £312 inc. VAT

Take advantage of Wella Professionals’ know-how in creating beautiful colour, with fresh ideas from the world of celebrity style. London: 16 March Manchester: 18 February PRICE: £168 inc. VAT

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TO FIND OUT MORE LACE AND BOOK YOUR P UCATION ON ANY WELLA ED YOUR COURSE, CONTACT TUDIO: NEAREST WELLA S NDON) 020 7637 7172 (LO OR 0161 834 2645 (MANCHESTER) BACKSTAGE CONFIDENTIAL

POWER OF PRESENTATION

Give clients a runway look and your salon team the edge over competitors by learning the tips, tricks and secrets of some of the most in-demand editorial and show hairdressers around. MANCHESTER: 23 March PRICE: £312 inc. VAT

This teaches you how to get ready to present your model and vision to the judges if you make it through to the Regional Heats. LONDON: 27 and 28 April MANCHESTER: 16 and 17 February PRICE: £200 inc. VAT

LOOK OUT! The Wella Professionals TrendVision Award Insight Events will be touring the country in February 2015

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22/10/14 14:30:04

WHAT YOUNG COLOURISTS WILL BE USING FROM L’ORÉAL PROFESSIONNEL FOR THEIR CLIENTS’ CHRISTMAS COLOUR… THE EXPERTS EXPLAIN WHY YOU’VE SIMPLY GOT TO USE L’ORÉAL PROFESSIONNEL COLOUR FOR LUXURY RESULTS THIS CHRISTMAS

CHRISTMAS COLOUR has to come with a shot of supershine, so that it sparkles under those festive lights, which is why you should choose L’Oréal Professionnel’s Majirel, Inoa and Dia colour ranges. L’Oréal Professionnel has created three gorgeous It Looks for A/W14 – Ash Blonde, Copper Pixie and Golden Lob. The look for style blogger Helena Bordon (pictured, opposite page) was created using Majirel Cool Cover, while actor and model Loan Chabonal sports DiaRichesse in a rich, warm copper (pictured, left). To fulfil every client’s Christmas hair wish, make sure you stock these colour ranges in your salon.

“Christmas is all about glitter and shine and so if clients want a glossy finish, I use Inoa. I am loving working with the rose coloured blondes as seen on the catwalk at Marc Jacobs AW14.” LEAH WALTON, THE COLOUR ROOM

“I love Inoa Carmilane by L’Oréal Professionnel as it’s great for achieving true vibrancy for plum reds and auburns, which is very popular this time of year, as well the new Majirel cool shades for a natural, metallic look.” MATT ROBINSON, CUTTING ROOM CREATIVE

CREATIVE HEAD

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“We’ll definitely be doing a lot of highlights this Christmas, so to tone blondes and for super shine, I love the DiaRichesse and DiaLight ranges by L’Oréal Professionnel.” ROBBIE REID, CONTEMPORARY

“My favourite range is definitely L’Oréal Professionnel DiaLight. You get a gorgeous tone-on-tone colour that gives you shine and gloss, perfect for any Christmas party.” VERNON DEYSEL, PAUL EDMONDS

“Christmas is all about shine and Inoa gives great glossy finish. Shades like 8.04 and 9.33 mixed with a dot of 6.6 have become an invaluable part of our colour palette in the salon.” ANDREA DALEY, BARBARA DALEY

“The L’Oréal Professionnel DiaLight range is an excellent technical tool and it also allows me creative freedom. My clients have been mostly asking for the Ash Blonde Waves as they love its coolness.” KAREN PERRY, ROOM 97

“I’m really looking forward to using more of the copper shades, as seen on It Girl Loan Chabanol. The shine is incredible and the copper gives an exciting, fiery colour.” LIZZIE FOX, SALLY MONTAGUE

“I absolutely love the DiaLight range, it gives me freedom to create beautiful, exciting colour cocktails for my clients. The luxurious shine and intense tones are a must for creating headturning looks.” SOPHIE KEARNEY, GEORGES

“My current favourite LOréal Professionnel colour is Majirel. I also couldn’t live without 9.01 in DiaLight this season!” ALISON DACE, SAKS

“My clients are asking for cool ash shades, such as the new ones from Majirel, as well as the Inoa Carmilane coppers and reds. I love the copper red tones as seen on Loan Chabanol!” SARAH MCCAIG, HARINGTONS

“Cool blonde is my favourite trend for this season and the new Cool Cover range by Majirel will make it so much easier for stylists to achieve this beautiful hue with ease.” JENNY PELTER, WESTROW

“Colour is a huge part of our business and this Christmas we will be using our favourite L’Oréal Professionnel Dia shades for an expensive-looking and glamorous result.” RYAN DREW, UMBERTO GIANNINI

TO FIND OUT MORE ABOUT L’ORÉAL PROFESSIONNEL COLOUR RANGES, VISIT LOREALPROFESSIONNEL.CO.UK/HAIRCOLOUR OR CALL 0800 028344 CREATIVE HEAD

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24/10/14 14:05:37

Iâ&#x20AC;&#x2122;ll have one in every colour

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Creative Head

22/10/14 14:34:06

new collection

Make your Christmas a colourful one with Diva Chromatix stylers and hairdryers Christmas is meant to be a time for family and friends to get together and eat, drink and be merry. But for many of us, it’s also a time of rushing around to get presents for just about everyone and their aunt. Diva’s latest styling range, Chromatix, takes the hard work out of Christmas shopping as clients can choose a different coloured hairdryer or styler for every family member! Or they could create a perfect pairing and give them a styler and hairdryer.

And how fabulous will these rainbow-hued tools look in your salon window and on your retail shelves? They’re so bright they’re guaranteed to catch your client’s eye. But it’s not all about the looks. These stylers and hairdryers deliver outstanding performance and a professional finish any stylist would be proud of, making them the ideal tools to use in-salon and get stylists excited so that they’re easy to sell to clients, too. It’s win-win!

The hairdryer

The styler

The Chromatix Dynamica 3400 Pro is Diva’s lightest-ever professional dryer. With four heat and two speed settings and ionic conditioning, you and your clients can expect faster drying, reduced static and frizz as well as added shine, making it a must-have for salons.

The Chromatix Intelligent Digital Styler is a salon essential – especially as we hit the festive season full throttle. Whether your clients are after straight, curly or wavy for their party looks, this styler provides superior results every time for all hair types.

Chromatix Dynamica 3400 Pro

The extras

The dryer also comes with a ceramic and tourmaline grille; a high precision thermostat; a removable, easy clean rear grille and a three-metre flexible power cord that’s perfect for use in the salon.

Chromatix Intelligent Digital Styler

The extras

The floating plates are infused with argan oil and offer a super-smooth finish that is sure to turn heads. As well as heating up to 110˚C in 10 seconds and 180˚C in 30, you can enjoy digital variable heat control from 120˚C to 220˚C. It’s also multi-voltage for worldwide use – perfect for international shoots – and includes a non-slip heat-proof silicon mat.

Brighten up your Christmas with Diva Chromatix. Call 020 3393 9070 or visit salon-services.com

Creative Head

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22/10/14 14:34:30

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Creative Head

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Hair by ZoĂŤ Irwin using ghd aura and ghd eclipse, assisted by Louise Burgess. Make-up by Heidi North. Fashion direction by Aiden Connor. Photography by Andrew Hiles.

CHRISTMAS

The look of love You need to show some love this holiday – so learn how to dazzle clients, boost staff morale and generate big profits at Christmas and into the New Year Christmas, it’s the busiest time of the year. Spirits are high and revenue is through the roof, but it can be a juggling act to keep staff morale and client satisfaction at optimum levels in such a high-pressure period. And once the tinsel is down and tree is recycled, you have the New Year to contend with. Following the festive excess, clients will be tightening their belts, which can lead to a quiet few weeks in the salon. However, with a business-savvy, service-minded approach, you can use the festive season to your advantage to dazzle your clients and keep them coming back for more in the New Year. Want to find out how? Discover our top tips on how to create a truly pleasurable salon experience for your clients this Christmas…

Creative Head

90-94_Pleasure Principle 3

22/10/14 15:11:59

#PleasurePrinciple

PREPARATION IS KEY

LAP OF LUXURY

Before the festive rush hits, sit your staff down for a pep talk. Use it as an opportunity to ensure everyone is ready to impress clients in the coming months and let your team voice any concerns. Russell Barker of Mahogany Hairdressing believes motivational team talks are crucial. He explains: “The more we impress our clients with service and quality during the Christmas period, the more likely they will be to return in the New Year.”

Christmas is a time to go above and beyond. Your clients will want to feel spoilt – so treat them! Caroline Sanderson, owner of Ego Hair Design, uses a host of business-savvy ideas in her salon to make clients feel special and encourage bookings over the Christmas period, such as incentive-led, VIP shopping events. Introduce add-on luxury treatments or seasonal services, too. Westrow salons offer clients Kérastase Fusio-Dose conditioning rituals, priced between £13-£16.

SERVICE, PLEASE!

HAPPY NEW YEAR!

Excellent customer service levels can begin to slip during high-pressure periods such as Christmas – not good if you want to encourage clients to return in the New Year. So step up your service and ensure stylists get quality time with clients by recruiting extra help. “I bring in my Saturday staff on weekdays after school to take the pressure off the stylists,” says Ian Marshall, owner of Spargo Hairdressing.

With all the extra clients coming through the doors during the festive period, it’s an ideal time to promote new services for next year. “Talking about up-and-coming launches is exciting for clients,” says HOB Salons director, Paul Simbler. To lure clients into the salon during the following quieter months, Westrow owner Steve Rowbottom uses incentives such as sending bespoke Christmas cards with gift vouchers.

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CREATIVE HEAD

22/10/14 15:12:38

Full page_Creative head:Layout 1 06/10/2014 13:36 Page 1

Courses:

Cold Fusion Hot Fusion Stick/Mini TipTM Tape Hair 2 Day Certified Courses from

ÂŁ895.00 (Excluding VAT)

In Salon or In Centre Training across the UK Accredited training courses tailored to deliver professional skills to help you provide various hair extension applications to new and existing clients. Our courses are delivered by professional educators that have been qualified in the hair extension industry for many years. Learn valueable skills and knowledge to progress forward in a fast growing industry.

Telephone. 01642 867213 www.remicachet.com

MEMBER 2014

#PleasurePrinciple

CHRISTMAS IS THE IDEAL opportunity to celebrate your clientele, so throw them a party they’ll never forget! Give your Christmas bash that something extra this year…

Wise words from a party planner CREATIVE HEAD EVENTS GURU AND MOST WANTED CHAMPION JOANNA ANDERSEN GIVES US HER FIVE TOP TIPS FOR PARTY SUCCESS…

COLLABORATE Consider joining forces with a local business or like-minded brand to give your Christmas party an edge. “We’ve worked with Pinterest, Asos and Camden Town Breweries,” says Andrew Cannon, owner of Ruffians. “We love to get our customers and our partners’ customers together in our shop and let them all be social – it creates a great vibe and such a positive atmosphere,” he adds.

EYE CANDY A Christmas party presents the perfect opportunity to promote your retail offerings. Make sure your gift boxes are wrapped beautifully and displayed at eye level so clients can see everything on offer, but most importantly let them try the products! “During our Christmas party, we show clients the products they need to help recreate party hair at home,” says Sally Montague, owner of Sally Montague Hair Group. Increase the excitement with a retail giveaway and mystery gifts. “We hide prizes in retail box sets, such as a golden ticket to win £300-worth of free hairdressing,” says Ego’s Caroline Sanderson.

★ Send a reminder to guests a few days before your event, containing key details. If possible, make it personalised. ★ Put yourself in a guest’s shoes – mentally walk all the way through the party to ensure you’re doing all you can to give them an experience they’ll remember for the right reasons. ★ Always put staff members on the door to meet and greet on arrival. Even if there’s no guest list it’s a warm gesture and will create a professional first impression. Isn’t it awful to rock up at a party and nobody bats an eyelid? ★ Don’t forget the three Rs: refill, refresh, replenish. Ensure guests’ glasses are topped up and that you don’t run out of what you’re serving!

AND DON’T FORGET… In between all the fun, make sure you take the time to get feedback from clients. “I use our Christmas party as an opportunity to find out how we’re treating clients, what we’re doing well and what we could change. It shows the clients that they are the most important thing to us and we really value their opinion,” says Ian Marshall, owner of Spargo Hairdressing.

★ Take the time to say a few words. Guests have made the effort to attend so thank them while sharing any important messages. These words will help to mark the occasion and clarify to guests the purpose of the party and why you want them there.

CREATIVE HEAD

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Party planning Get your clients’ hair ready for the party season with the reconstructive JOICO K-Pak range AS YOU AND YOUR CLIENTS enter a whirlwind of parties and present buying, now’s the time to get your client’s hair in tip-top condition. Developed for damaged, weakened and distressed hair in need of a little TLC, the JOICO K-Pak range does it all – from the wash and care stage through to styling. It’s the ideal party package as it features Bio-Advanced Peptide Complex, which rebuilds hair’s protein structure and repairs weakened and distressed tresses. It also contains Quadramine Complex, a blend of 19 amino acids that rebuild the hair’s structure. The JOICO K-Pak range is perfect to offer to clients during the festive season, as they aren’t looking for a big style or colour change during this time. Rather, it’s about “refreshing colour, keeping the style looking strong and really focusing on the condition,” says Ian Davies, owner of Ocean Hairdressing. “The JOICO K-Pak Color Therapy range sells itself as it keeps colour vibrant and in superb condition in-between appointments.”

“Treatments are also a great add-on this time of year,” Ian adds, as clients everywhere will be looking at ways to repair their overworked hair. With the JOICO K-Pak range, you can protect tresses from future damage with JOICO K-Pak RevitaLuxe or you can mend split ends with the JOICO K-Pak Split End Mender. Even its styling and finish line is reconstructive. With all those blow-drys for office parties and family gatherings, clients will love using the JOICO K-Pak styling and finish line as who wouldn’t enjoy knowing their hair is being protected and nourished? Both the JOICO K-Pak Smoothing Balm and Thermal Design Foam protect against thermal styling, while the JOICO K-Pak Protect & Shine Serum contains macadamia seed oil for shine and frizz control. Clients can finish their hair off with a spritz of JOICO K-Pak Protective Hair Spray. “JOICO K-Pak Hairspray is a must for stylists,” says Ian. “It’s perfect for up-dos, holds for hours and brushes out easily.” So be proactive, not reactive, and stock the JOICO K-Pak range this Christmas.

Get your clients’ hair party-ready now with the JOICO K-Pak range. To find out more, call 0845 071 2326 or visit joicoeurope.com CREATIVE HEAD

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23/10/14 14:18:03

Please friends and family with the Art of Style gift set from Paul Mitchell – there are nine to choose from.

RRP FROM £18 0845 659 0012

The Bamboo Volume trio from Alterna is ideal for the finer haired, and saves the buyer £12

RRP £46 01925 578000

paul-mitchell.co.uk

alternahaircare.com

The Touch from Cloud Nine comes with a chic bag that doubles up as a heat mat.

Boys need attention, too – give the marvellously minty Fudge for Him set.

Push the boat out with the ghd rose gold deluxe gift set with a rose gold air and styler.

RRP £99 0845 026 7121

RRP £19.95 020 7845 6333

RRP £195 0845 330 1133

cloudninehair.com

fudge.com

ghdhair.com

BU Y M E O N L IN E !

There are nine gift sets from Joico this year, each with Bio-Advanced Peptide Complex to repair hair.

Bag it up – each clutch bag contains Sexy Hair stars. We love the Healthy Sexy Hair collection…

RRP FROM £23.95 0845 071 2326

RRP £24.95 0161 968 4040

sexyhair.co.uk

creativeheadmag.com

Smoother hair and Swarovski? The L’Oréal Professionnel Steampod Crystal Temptation sells itself!

Ensure clients' close friends are boldly blonde, not brassy with the Blonda set from Unite.

The Create Waves set from KMS California is stuffed with FREESHAPE goodies.

RRP £150 0845 600 0122

RRP £39.95 0845 034 0770

RRP: £32 01323 432100

joicoeurope.com

lorealprofessionnel.co.uk

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unitehair.co.uk

Meet your new hero with The Wow Collection from Color Wow, including Root Cover-up compact.

RRP£40 0870 240 2176

kmscalifornia.com

CREATIVE HEAD

22/10/14 15:18:34

#PleasurePrinciple

The BaByliss PRO Titanium Expression Ultimate Styler simply glides through the hair.

Inject life into hair with Wella Professionals Oil Reflections, including Colour Enhance Spray.

The Kitoko Sensory Heaven gift set from ASP is stuffed with luxury such as the Kitoko Oil Treatment.

RRP £100 0370 513 3191

RRP £14.50 01202 595700

RRP £25.85 01794 527111

babylisspro.co.uk

wella.com

asphair.com

The Lust List

The hottest gifts to make your salon retail sizzle this season

Who wouldn’t love a Moment of Peace, beautifully boxed by Aveda?

A hot pink chrome Tangle Teezer that’s already wrapped? Meet the Pink Baublelicious!

To keep colour popping until well into next year, recommend the Biolage Color Last from Matrix.

RRP £34 0870 034 2380

RRP £12.99 020 7274 6128

RRP £19.99 0800 387 608

aveda.co.uk

matrixhaircare.co.uk

Turn back the clock on ageing hair with BC Time Restore from Schwarzkopf Professional.

There’s a plethora of pressies from Osmo – for the boys, the blondes and those that are bad-of-barnet. The It’s Wonderful gift set from Osmo Effects is as good as 10 presents in one…

RRP £29.50 01442 278000

RRP £11.99 0141 812 5000

schwarzkopfprofessional.co.uk

Creative Head

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tangleteezer.com

osmo.uk.com

22/10/14 15:19:04

It’s a wrap!

Christmas is coming, and there’s no better time to boost your salon retail opportunities than with a selection of gift packs, special seasonal buys, and festive salon stocking fillers. Look no further than this selection from OSMO – they’ve got Christmas well and truly wrapped up!

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Creative Head

22/10/14 15:22:39

RRP £16.99

Blonde

RRP £16.99

Shine

Moisture

Let your clients maintain their platinum perfection with this trio of sulphate-free essentials: Colour Mission Silverising Shampoo (280ml), Colour Mission Silverising Conditioner (280ml) and Colour Mission Vibrance Mask (100ml).

Perfect for party-goers, these glossdefining products are formulated to deliver the ultimate in dazzling shine: Blinding Shine Shampoo (350ml), Blinding Shine Conditioner (350ml) and Blinding Shine Illuminating Finisher (125ml).

Show hair some TLC with hero products from this deeply nourishing range to restore and revive all hair types without weighing it down: Deep Moisturising Shampoo (350ml), Deep Moisturising Conditioner (350ml) and Intensive Deep Repair Mask (250ml).

RRP £16.99

Seasonal drama

Golden Luxury

Grooming

It’s Wonderful

The highly indulgent, argan oil-infused treatments inside this Golden Luxury gift set from OSMO are packed full of natural ingredients to deliver real hair therapy – perfect for the morning after the night before! Each gift set contains the Berber Oil Rejuvenating Shampoo (250ml) to revive and hydrate; Berber Oil Restoration Therapy Mask (250ml) to replenish; and the wondrous Berber Oil Hair Treatment (100ml) with UV filters and Vitamin E.

Tapping into the heart of the burgeoning male grooming market, this clever Grooming kit creates limitless creative styling opportunities for the man about town. The powerful new Matte Clay Extreme and the iconic Shaper Maker, together deliver limitless texture, definition and shine options, while the rosemary and tea tree oilinfused Detoxify removes impurities and product build-up, getting the user ready to party once more.

This wonderfully decadent head-totoe makeover kit combines two of the most popular OSMO products. The ‘can’t live without’ Wonder 10 keratin-based leave-in treatment – which offers 10 dazzling hair effects ranging from colour protection to split end smoothing – is combined with a limited edition Wonder 10 Body Butter, a highly moisturising face and body cream that leaves skin soft, smooth and supple with no oily residue.

RRP £19.99

RRP £17.99

RRP £11.99

Don’t miss out! Stock up on OSMO gift packs now and watch your salon tills ring out this Christmas. For more details visit osmo.uk.com or email sales@osmo.uk.com Creative Head

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Hershesons

INTERIORS

WELCOME TO THE PLEASURE DOME

IT TAKES MORE THAN JUST OFFERS TO ENTICE CLIENTS INSIDE – MAKE YOUR SALON INTERIOR LOOK LIKE THE PLACE WHERE ALL THEIR BEAUTY DREAMS ARE MADE REALITY WITH THE NEW YEAR around the corner, many salon owners will be planning a little pick-me-up for their premises. And to create the perfect escape from reality for their clients, they’ve got to ensure that once through their doors, they will be enveloped in an environment that will deliver the ideal injection of pleasure. From a relaxing pampering retreat to a buzzy beautifier that’s so hip it hurts, now’s the time to design a delectable delight for fans to spend their hard-earned money in, time and time again. But first: the basics. Get the foundations right, and the wow factor will follow. “My advice is to look at classical chair styles,” advises Albert Ewan of Albert Ewan Design. “If you spend wisely here, you will have a long term product that will never date and give many years of hard working service with minimal maintenance.” Comfort should be firm and supportive and not all squidgy and soft. Think quality German car interiors and you’re on the right lines. “The majority choice is black for the fabric,” admits Albert. “But this isn’t limiting in the least as the fabrics can have a hard-wearing textured finish, a natural looking hide finish or even a glamorous sparkle – we can put the personality back in.”

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And it’s that personality that’s key. “We believe that the salon is a place where a connection is made between the hair stylist, the employees and the client, where the customer is not looking for the bare minimum but extra attention, where the employees should find aesthetic and ergonomic harmony, and where everything should be inspired by beauty and wellbeing,” explains Stefano Curti, a designer for Salon Ambience. “Salon owners are constantly striving for individuality in a tough market; from the products they sell to the furniture they use, all salons have to try their best to stand out from the crowd.” The sites chosen to be salons are also changing, believes LSE’s Wendy Droznika. “More often salons are opening in locations with existing character – be they old with beams and brick walls or new with an industrial feel,” she says. “Some salons operate from a listed building where strict guidelines need to be met. Owners want their venue to be sympathetic to the building and to incorporate the design of the salon into the overall ambience and character.” There’s a plethora of pleasure dome ideas that you can focus on, but we take a look at three thrilling environs your clients will crave spending time in...

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The natural inspiration Take your clients to the haven of relaxation and tranquility youâ&#x20AC;&#x2122;ve always promised

Swash

Living

Eclair

Square

Frame

Eye

Epiphany - a new collection created using shapes, textures and colours inspired by elements of nature. 4 styling chairs and 3 shampoo stations designed and crafted in Italy with the hallmark of quality and refinement that defines Takara Belmont.

#tbuk www.takarahairdressing.co.uk TAKARA BELMONT HEAD OFFICE / LONDON SHOWROOM Belmont House, One St. Andrews Way, Bow, London E3 3PA T.+44 (0)20 7515 0333 E: hairdressing@takara.co.uk

Elegance

#PleasurePrinciple

ena

I WANT… AN ECO RETREAT

CLIENTS WHO ARE conscious about their environmental impact won’t fully relax in a salon they think is wasting resources, or enjoy products they feel are laden with synthetics and chemicals. But there are plenty of choices out there when designing and furnishing a greener salon, and the joy is many of your statement pieces can tell a story. “Clients respond really positively to a fabulous green salon – they’re getting the decadence of a pampering experience with no guilt about the ecological implications,” says Gina Conway, from Gina Conway Aveda Lifestyle Salons & Spas, which has just scooped the London Lifestyle Award for Best Health & Beauty Facility. “Our salons are decorated to reflect our eco ethos: the table and chairs in the Wimbledon salon reception are reclaimed wood, bought second hand, and we have wooden lamp shades that give a lovely glow using low voltage lights.” At ena in Covent Garden, all of the salon furniture is either reclaimed or sourced from secondhand shops and vintage fairs. The reception desk was originally an apple press and reclaimed scaffolding boards are used as shelves, while all the seats, desks and display areas are bespoke pieces made from reclaimed furniture. All the chairs were reclaimed from markets across the UK and have hand-cast aluminum handles with hand-stitched leather, while cutting tables are formed from iron panels that have been burnished to create an ornate texture. To add a further point of difference, ena commissioned an artist to create a design for the ceiling in the backwash area,

MOMENTS OF PLEASURE

so when clients are getting their hair washed they’re still seeing something of interest. At Gary Ingham, the owners turned to LSE with their designer to create a relaxing, warm atmosphere. Being an Aveda Lifestyle Salon, it was important for the furniture to perfectly fit the brief, opting for Pietranera Zone styling chairs, the Wen backwashes in natural, earthy upholstery to complement their natural décor.

THE FORM RECEPTION DESK

FROM £697 kris.dade@salonambience.com salonambience.com

How to furnish your green salon THE PIETRANERA WEN BACKWASH, WITH LEG REST FROM £1,800 020 890 0002 lsehair.com

THE PIETRANERA ZONE CHAIR FROM £625 020 890 0002 lsehair.com

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CREATIVE HEAD

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expert salon design- affordable furniture

listen….. think…. create…

call for the beautiful brochure

www.albertewandesign.com

surprise yourself

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#PleasurePrinciple

Blue Tit Saco’s Natalie Gibson with one of the art installations

George Northwood

Barberspoint

Saco

I WANT… A COOL, HIP HAVEN

SOMETIMES, CLIENTS WANT something truly fresh, with a little edge. “A ‘hip’ salon is always an attention grabber and will attract passing trade. Having a salon like this is a great way to stamp your own style on a business, and it’s also easier to adapt and change with trends,” says Aston & Fincher’s senior salon designer, Stephen Ewings. “From a marketing point of view a unique salon will also be able to easily integrate the in-salon activity with social media, gaining a band of dedicated followers.” Often, these so-hip-it-hurts venues are more on the boutique, individual side, allowing salon owners to inject plenty of quirky and original pieces into their surroundings. “The return of boutique-style salons that create smaller, more intimate work areas allows the hairdresser to express their personality through their furniture choices, creating unique layouts that still retain a sense of balance in their design,” explains Salon Ambience’s Stefano Curti. At Saco’s London salon, updated art installations are a constant source of visual stimulation for new and returning clients. “The installations give us a unique element and makes the salon stand out from its competitors,” says Richard Ashforth, international creative director of Saco. “It’s great to support local talent and they provide a new decor for the space each time we change, giving the space a fresh feel and a different look every season. Clients enjoy seeing something new but it also creates some speculation as to what the next installation might be. They’re always a talking point.”

MOMENTS OF PLEASURE How to furnish your hip salon

THE NAKED POP STYLING UNIT

FROM £900 0870 240 2176 astonandfincher.co.uk

LIMA STYLING CHAIR WITH SQUARE HYDRAULIC DISC BASE

FROM £695 01670 738979 albertewandesign.com

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THE EPIPHANY COLLECTION SWASH BACKWASH

FROM £1,320 020 7515 0333 takarahairdressing.co.uk

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Hair at 58

#PleasurePrinciple

Maison Premiere

Sally Montague

I WANT… A LITTLE LUXURY

IS THERE ANYTHING as truly pleasurable as unadulterated, blissful luxury? It’s wholly understandable why many salon owners strive to give their venues that first-class look – clients feel spoilt and special and are more likely to spend and return. At Sally Montague’s Sadler Gate salon a pair of 18th century French chateau doors create a privacy barrier between salon and retail, while grand Gothic doors divide the salon and hair spa areas. The first floor offers clients floating chandeliers, exposed brick chimneys and original plasterwork. For a sense of luxury in your furniture, Aston & Fincher’s Stephen Ewings points to the Italian Gamma brand, which has a variety of ranges that have been created with designers and fashion houses outside the hairdressing industry, including Porsche, Fendi, Karim Rashid and Marcel Wanders. “The furniture from these ranges have a beauty about them that emanates pure luxury and indulgence, creating the perfect environment for pampering clients,” he adds. When Olly and Sam Bell of Hair at 58 in Bristol were looking for salon furniture, their aim was to create a luxurious salon that worked sympathetically with the Georgian architecture of the building. They opted for Pietranera’s Londra Optima chairs and Pasha three-position backwash bank from LSE, which created a sumptuous special feature. Creating a sanctuary of relaxation and luxury in your salon can even be done with some ingenious additions, such as the Spa Mist II from Takara Belmont, a mobile processing unit that transforms the outcome of treatments and chemical processes. “Our clients want to leaving the salon looking and feeling amazing, says celebrity favourite Inanch. “To achieve this we offer a range of treatments using Spa Mist II as it really leaves hair looking healthy and conditioned.”

MOMENTS OF PLEASURE

THE EPIPHANY COLLECTION ÉCLAIR FROM £5,400 020 7515 0333 takarahairdressing.co.uk

How to furnish your luxe salon THE ULTRAWASH Q SHIATSU BACKWASH

FROM £4,900 0870 240 2176 astonandfincher.co.uk

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THE PIETRANERA LONDRA OPTIMA CHAIR FROM £450 020 890 0002 lsehair.com

CREATIVE HEAD

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T H E G R E AT F E E L I N G O F

...Remy Couture Hair Extensions by Sleek! Sleek’s Remy Couture is the ultimate selection for those looking for soft, luxurious and full of life locks. • Real Remy Hair • Cuticle aligned • Soft and luxurious, quality guaranteed • Remains beautiful wash after wash

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RC AD SILKY EURO CREATIVE HEAD OCT 2014.indd 1

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#PleasurePrinciple

Creative Head

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GIFTS WITH The BaByliss PRO Titanium Expression Waving Wand With Titanium+ CeraTherm technology, 11 different heat settings up to 210˚C and an extralong barrel, this tool effortlessly creates gorgeous, glossy waves and soft curls. It’s a must for clients wanting a ‘red carpet’ glamour look for the festive party season.

The BaByliss PRO Titanium Expression Ultimate Styler Perfect for creating sleek, chic runway looks, the rose-gold coloured plates glide through the hair for a high-shine finish. With 12 digital heat settings and Titanium+ CeraTherm technology, heat is instantly transferred into the hair. The result? Styling time is reduced and the finished results last even longer.

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Creative Head

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STYLE

count on BaByliss PRO for superstylish, high-performance hair tools this festive season â&#x20AC;&#x201C; perfect for clients to gift, covet or buy all for themselves!

The BaByliss PRO Perfect Curl

This game-changing hair tool has many different settings to experiment with to create a variety of looks, from more defined curls to looser waves. With three timer and temperature settings and the option to select curl direction, clients will have complete control over the style they want to create. A sell-out last year, so make sure you order your Perfect Curl in early to ensure happy clients.

Get BaByliss PRO Perfect Curl and Titanium Expression stylers from your local wholesaler or visit babylisspro.co.uk Creative Head

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ETI Stratos fusion

Superfast drying • 2500W • Contoured grip COLOUR CHOICE

Soft Touch Black

Metallic Kiwi

Metallic Cherry

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PROFILE

Not just a pretty face

Yes, Angelo Vallillo is a good-looking man (even most wanted host jack whitehall said so!) – but he’s also just grabbed this year’s Business Thinker crown against tough competition. The Nottingham native tells all Picture the scene: you’ve scooped the Wella Professionals International TrendVision crown and you have a rock-solid job offer from one of the country’s top hair groups in London. You’re based in a stagnating salon in the Midlands that’s haemorrhaging staff and customers. Surely your decision would be a no-brainer? That’s right – stay put and challenge the salon owner (who also happens to be your uncle) to revamp the brand, the team – everything. “In 2009 I won Wella TrendVision and my salon, Zullo & Holland, was losing stylists and clients, the décor was tired, and there was no drive to get it back

Creative Head

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to a premier position,” recalls Angelo. “Everyone seemed exhausted. TrendVision gave me the power to change it.” A meeting with salon owner and uncle Romano Zullo ensued, and Angelo laid out his vision – they could create a destination salon, a centre of excellence, a launch pad for ambitious, creative hairdressers… and he would lead the resurgence. Having worked with Romano for 12 years, that couldn’t have been an easy conversation. “It’s not always been plain sailing! People think ‘Oh, he’s your uncle, you’ll get an easy ride’, but it’s not like that at all,” he laughs. “I always felt I had to give more. I could

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never call in sick – my uncle would ring my mum and get me in! I live down the road from him so I can’t get away with anything!” But what about the job offer? Surely it was tempting? “It was flattering, and my first thought was to say yes. But something held me back and it took four weeks of soul searching before I made my mind up. Staying with Zullo & Holland would give me the canvas to create a salon I wanted to work for, one I knew would give me and my team freedom to continue growing.” First was a salon makeover. Housed in a Grade II-listed building, the space was stretched over three narrow floors with little natural light, and the top floor had a steep staircase too risky to open to clients. For years, offices next door had sat empty; huge rooms, tall windows… Angelo would sit outside and fantasise about how he could use that space. Following his TrendVision win, he told Romano he wanted to expand the salon sideways and treble its size, but his uncle was doubtful – the mess! The cost! The disruption and red tape! Angelo persevered and secured the financing, negotiated two years of free rent with the landlord and sorted through the red tape. It took eight months, but by planning with military precision the salon shut only for two weeks. By autumn 2012, Zullo & Holland was ready to open its doors once more. It’s now more spacious, with a VIP room and an extensions area (extensions business has increased 50 per cent). Stylists even have a ‘chill out’ area. But it didn’t stop there. Following Angelo’s

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TrendVision win, he’d discovered his true love – education – and by 2011 almost half of his time was booked by Sebastian Professional to run education across the UK. “It was hugely satisfying for me, but not so great for Zullo & Holland, as I was the biggest earner,” he explains. At this point the salon had lost three of its top stylists, it was struggling to recruit new ones, and it started leaking clients. Angelo’s vision was drastic. “I do things a certain way, and Romano trusted me totally. I’m very strict and we knew we’d lose some staff, but it’s working and it’s paying off. The staff that got us through this period are the ones who are with us now.” The strategy included employing older assistants, 18 to 19 year olds, while they went through this transitional period – “people who know what they want to do, who’ll take responsibility and who have good people skills,” he says. “We knew the downside would be three assistants graduating at the same time, and we’d need to find clients for them, wages would go up. But they’ve retained clients. We put faith in the staff.” “I oversee the education of every team member – I consider that crucial to our success,” he continues. “Our team is full of enthusiastic individuals who are rewarded for their commitment with investment in their on-going development. And my team is there to assist on my jobs – we do industry events and shows in Barcelona for Spanish hair brand Salerm Cosmetics, and all that experience and energy feeds back into the salon and the team.”

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As a recruiter, Zullo & Holland is a brand now that’s enticing talent in (including everyone’s favourite bearded stylist, Simon Tuckwell) by offering a viable alternative to London salons – and Angelo believes this has had a direct impact on revenue. Client numbers are up 32 per cent, styling sales 38 per cent, retail sales 55 per cent and client retention stands at an astonishing 98 per cent. And as a reward for all his hard work, last year Romano made Angelo a full partner in the business – recognition for a job well done. But that love of education has come to benefit Nottingham as a whole. The top floor of the newly expanded salon houses the Angelo Vallillo Academy, where he can share his experience while expanding the brand with lucrative NVQ level training and even hire out the 2,000 sq ft space to other brands for events and seminars, to help cover the costs of expansion. He thinks of everything! “I wanted to make it the hippest academy in the Midlands, one that would become a magnet for those seeking inspirational training,” he explains. To help drive take-up, he created the Academy Buddy Scheme, where a second stylist from any booking salon gets a discount on the fee. “It can be intimidating to go on a course alone,” he admits. “I think with a colleague they’ll be more relaxed and open to learning, and it’s easier for two to share their learning with their team back in the salon.” Even before the academy was officially open, the impatient Angelo opened negotiations with a local college to expand

into NVQ training for assistants from other salons and school leavers. The Academy is now certified to deliver NVQs and has allocated two days a week, which in time will be extended. Inside the salon, the innovations continue – to drive technical sales he introduced an interactive colour menu that makes each technique instantly recognisable, with costs transparent from the start. Clients simply browse the menu on an iPad and click on a look they’d like to see more closely. Colour sales have jumped 35 per cent in the past year, and the salon’s Wella Professionals Colour Master is fully booked every week. Not only that, relationships are being nurtured with huge local employers including Boots and eON. Many at the Most Wanted Awards might have been surprised to see Angelo’s name on the shortlist for Business Thinker – he’s well known for his creative work, award wins and his education with brands, but business? “I didn’t expect that all,” he admits of his win. “I was up against such incredible people, too. It was overwhelming.” From where does he draw his business inspiration? “I’m inspired by a lot of my friends. They’re naturally ambitious and pushing ahead in their careers,” he says. “Many of them are DJs, putting nights together, working on branding. They’re now charging £45,000 a gig and getting flown on private jets! We’re all creative so we can relate to each other – we’re all young lads pushing each other on.” It’s music to our ears… Main stage speaker

27 April 2015

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@creativeheadmag fresh thinking on business #salonsmart15

creativeheadmag.com/salonsmart

Grow your business at Salon Smart 26-27 April 2015 Park Plaza Riverbank, London

BOOK NOW 01434 610944 Weekend pass ÂŁ189* Day pass ÂŁ99 116-121_salon_smart_oct_2.indd 2

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Inspiring speakers Practical workshops Live Q&A sessions The Working Lunch Non-stop networking

SHARED IDEAS REAL EXPERIENCES EXCLUSIVE INSIGHT EXPERT ADVICE FRESH NEW THINKING

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TWO DAYS. all this! Sunday 26 April

16.15 Karen Wharton

14.00 Hotel check-in opens 15.30 Welcome by Creative HEAD publisher, Catherine Handcock 15.40 Abby and Karly Whittaker

Founder and director of Obsessions Salon and Spa in Branston and Lichfield, Karen Wharton’s story is one of triumph over adversity. In 2006, a fire destroyed what was then her third salon in Birmingham and a legal battle ensued, resulting in 27 hearings and five trials, a potential £2 million legal bill, and a period of intense instability. Hear Karen’s full account.

16.50 Free time

Chat with Ruffians’ Andrew Cannon, HOB Salons’ Sean Dawson and salon owner and organic colour advocate, Karine Jackson. More names to come!

19.30 Three-course dinner with wine

21.00 Showtime with Hooker & Young

18.00 Meet & Mix Sisters Abby and Karly Whittaker run Sarah Hodge Hairdressing, a five-strong family-owned salon group in the South West. Dedicated to delivering a premium service to clients, the pair works hard to maintain a top-notch team, pouring time, money and ingenuity into creating moraleand productivity-boosting initiatives. Hear why this brand is clearly in the driving seat!

Exclusive creative inspiration and stimulating after-dinner conversation from the award-winning Hooker & Young team Sip a glass of bubbly and talk shop with creative and business innovators at this scintillating Salon Smart session.

22.00 And so, to bed (or the bar!)

BOOK NOW 01434 610944 Weekend pass £189* Day pass £99 116-121_salon_smart_oct_2.indd 4

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Monday 27 April 09.15 Welcome from Creative HEAD publisher, Catherine Handcock 09.25 Nicholas Wood The president of Goldwell and KMS California in the UK and Ireland reveals the smart moves your business should be making.

09.45 Angelo Vallillo

10.10 Laura Caudery A former marketing specialist in the luxury market, Laura Caudery knows about how to give great service. The award-winning director of wedding and events venue, Fetcham Park in Surrey, Laura has harnessed the power of social media and made it an integral part of her flourishing business. Look forward to a refreshingly real insight into how, when and why social media really does its job.

10.30 Salon Smart Masterclasses Focused workshop sessions led by expert coaches delivering specialised business know-how.

14.15 Team Talk with Charlie Miller Sit in on a conversation with joint managing director Josh Miller and international creative and artistic directors Jason and India Miller and enjoy a unique insight into the workings of a Scottish salon super brand.

15:00 Salon Smart Masterclasses The workshops resume!

16.00 Lee Stafford

11.45 Think Tank

Winner of the Business Thinker title at Creative HEAD’s 2014 Most Wanted Awards, Angelo – partner and creative director at Nottingham’s Zullo & Holland – has proved not only that he’s a force to be reckoned with in the competitive world of high-street hairdressing, but that he has guts and gumption, too, having recently revivified his languishing salon with outstanding results. A stunning new space, increasing revenues and a thriving new education academy – hear how he achieved it all.

Salon Smart’s expert panel solves your real-life business dilemmas in this riveting Q&A session.

12.45 The Working Lunch Ninety minutes of unique business networking with leading hairdressing and business brands, enjoyed over a delicious lunch.

This Morning, Celebrity Scissorhands, The Secret Millionaire… There’s no doubt about it, Lee Stafford is one of hairdressing’s most recognisable faces. He’s also pioneered an international product range, opened (and closed) salons, and runs a 7,500 square foot training academy in Essex. Salon Smart’s got the full scoop.

16.30 Close

CHOOSE YOUR TICKET 116-121_salon_smart_oct_2.indd 5

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@creativeheadmag fresh thinking on business #salonsmart15

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Your whole business package ÂŁ189 Weekend pass

Sunday 26 and Monday 27 April 2014

*Based on two people sharing a twin or double room. Single room supplement of ÂŁ55 applies. Ticket terms and conditions apply; visit creativeheadmag.com/salonsmart/tickets

Your ticket includes: l All main stage sessions l Meet & Mix reception l Three-course dinner with wine l After-dinner hair presentation l Overnight stay (Sunday) with breakfast l Practical workshops l Live Q&A session l The Working Lunch l Prize draw entry l Non-stop networking l Goodie bag Sponsored by

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MONDAY SCHEDULE ONLYÂŁ99 Day pass

Monday 27 April 2014 Your ticket includes: l Mondayâ&#x20AC;&#x2122;s main stage sessions l Practical workshops l Live Q&A session l The Working Lunch l Prize draw entry l Non-stop networking l Goodie bag Ticket terms and conditions apply; visit creativeheadmag.com/salonsmart/tickets

26-27 April 2015 Park Plaza Riverbank, London

BOOK NOW 01434 610944 In association with

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P A R A DE

A fresh take on Chelsea classics, the Ego collection from Lockonego reflects the styles of the iconic Kingâ&#x20AC;&#x2122;s Road Photography by James Augustus

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Hair Lockonego Art Team. Stylist Katie Wiseman. Make-up Caroline Barnes See more from this shoot at creativeheadmag.com

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Tw sted Shadow and light play an integral role in this elegant tale from Pablo K端min Photography by Pino Gomes

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To see more incredible shoots, visit creativeheadmag.com

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Hair Pablo K端min using Balmain Paris Hair Couture, assisted by Gabriel Alexandro de Fries. Make-up Pino Gomes. Model Veronika Kunz

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Poetic justice This urban dream from The Chapel’s Georgia Dent – shot at Spitalfields Princelet Street – is equally romantic and ethereal Photography by Nick Matthews

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Hair Georgia Denton at The Chapel. Stylist Darren Knight. Make-up Jodie Collins See more from The Chapel at creativeheadmag.com

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Classified

BOOKMARKS!

Tired of surfing the net to find what you need? Here’s a nifty directory of websites that are worth bookmarking for future reference layeredonline.com

Layered is the new consumer site from the creators of Creative HEAD. For the first time ever, women can discover new ways to wear their hair – then immediately connect with the products, salons and stylists to help make it happen. Update your directory listing now!

wella.com

COSHH

For help with

Risk Assessment

in Salons

The booklet “A Guide to the Health and Safety of Salon Products” is available at Alan Howard, Aston & Fincher, Capital Hair & Beauty, Sally Hair & Beauty and other good wholesalers. Or send your address and 4 unused first class stamps to:

The HBSA, Greenleaf House, 128 Darkes Lane, Potters Bar, Hertfordshire EN6 1AE

Keep up-to-date with all the latest happenings from the TrendVision competition. A wealth of education is available to access, alongside blogs, inspiration from top Wella stylists and a host of trend collections.

lorealprofessionnel.co.uk

The L’Oréal Professionnel website offers you instant access to the world of e-learning. As well as Inspire TV, you can browse the Inspiration Gallery of looks, get detailed information on products or update yourself on the latest trends.

schwarzkopfprofessional.co.uk

Explore the inspirational new hair trends, see the latest catwalk shows and discover the high-performance professional products as used by stylists and session teams all over the

hairdressing world.

To advertise on these pages call

DAVID HAMMOND

on 020 8467 8884 or email

david@headmag.co.uk

“It’s simply the best hairdryer I’ve ever had” Angelo Seminara Three times winner of British Hairdresser of the Year Award.

Available exclusively from

www.salonsdirect.com Model shown: 3900 Titanium Edition (Code 88419) - £69.95

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WHAT OUR MEMBERS SAY... The NHF event on making your salon more profitable was incredibly inspiring. Being an NHF member is definitely money well spent! Debbie

I rely on the NHF contracts and chair renting agreements to make my business legally watertight. Richard Grizzle, Owner Foxy’s Barbers

Debbie Parkinson, Owner Innervision Hair & Beauty

An excellent return on investment. NHF gives us a voice in the industry. Otherwise there’s a risk that we’d be walked all over. David & Lynsey Baker, Owners The Vault Hair & Spa

Richard

I wouldn’t dream of not being a member. NHF provides me with upto-date information and a great deal of security. Jane

Jane James, Owner Evergreen Hairdressers

Lynsey

My membership enabled me to win my case in court and claim compensation.

David

Victor

Victor Pajak, Owner Headquarters Hair Salon

NHF has been our personal buffer in our first year of trading. Evelyn

Fiona

Fiona & Evelyn Woolf, Owners Alexander Lawrence Hair & Beauty Studio

Find out how we can help you run a profitable and successful hair salon, barber shop or beauty salon

Call us on: 01234 831965 or email us: enquiries@nhf.info Read more member stories and testimonials at:

*Terms & Conditions apply. For full terms and conditions visit www.nhf.info

www.nhf.info

Image courtesy of Demus HG Productions/BBC Scotland

CHASE THE RAINBOW

LINDA STEWART, FOUNDER OF RAINBOW ROOM INTERNATIONAL IN GLASGOW (PICTURED SEATED, LEFT), EXPLAINS HOW A NEW BBC REALITY SHOW FOLLOWING HER SALON JUNIORS COULD HAVE A POSITIVE IMPACT ON THE HAIRDRESSING INDUSTRY

LET’S FACE IT – outsiders often view our industry as a poor career choice. Parents don’t see hairdressing as a serious option for their children; they’d prefer that they followed an academic career path instead of something creative and exciting. We’re hoping that the BBC documentary Do or Dye, which followed a group of the Rainbow Room International assistants around for a year, will change the perception of a career in hairdressing and show viewers the opportunities that working within a professional, passionate and creative industry can provide for young people. It takes a certain type of individual to succeed within the hairdressing industry; it’s not a career choice for the faint of heart. It takes commitment and dedication. Hairdressing is all about your personality and making a name for yourself, becoming unforgettable to both your clients and within the industry. At first I wasn’t keen to take part in the documentary. I was worried about exposing our young assistants to criticism but after various meetings and chatting it over with our staff and the BBC team I felt like we were in safe hands. The television team was very supportive when dealing with the assistants to make sure that they are fully trained to deal with any feedback, whether that be positive or negative.

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But I wasn’t worried about how the hairdressing industry would be perceived in the documentary because I think that the team that’s chosen to feature in the show is a great representation of the bright future of our industry. At Rainbow Room International we pride ourselves on nurturing and developing talent, furthering our assistants’ skills, passions and dreams with on-the-job training, mentoring and a clear career path strategy. A career in hairdressing can offer so many different opportunities for young people. They’re the future, the ones that will push the industry forward. I’m hoping that not only will this documentary appeal to teenagers and youngsters, but also to their parents by highlighting hairdressing as a viable career option for their children. A career in hairdressing doesn’t necessarily mean working as a hairdresser in a salon. It can mean working in salon management or front of house or becoming a renowned session stylist. Together, we need to change the perception of a career in hair before we miss out on the next big talent. Linda Stewart is founder of Rainbow Room International in Glasgow. Do or Dye will be broadcast by BBC Scotland and available on BBC iPlayer from December.

CREATIVE HEAD

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