Creative HEAD Christmas 2015

£4.50 CHRISTMAS 2015

In print•online•everywhere!

CHRISTMAS 2015 CREATIVEHEADMAG.COM 01_Cover .indd All Pages

’Tis the season…

TO MIX IT UP! 21/10/2015 09:46

5 1 0 2 Become part of the label.m success story...

Celebrating 10 years, the label.m success story continues with over 7000 label.m salons in 66 countries worldwide. Being a label.m salon gives unlimited access to the label.m brand, plus access to one of the most dynamic hairdressing educators on the planet – TONI&GUY.

s t h g i l h hig

Working backstage for the first time this year with quirky designer Henry Holland for House of Holland – first at London Collections: Men and more recently London Fashion Week, the hair look as seen at the men’s shows for aw15 was all about ‘Street Tribes and a nod to the ‘90s raver’.

MENS GROOMING RANGE

Having debuted at LC:M in January 2015, followed by a global launch in March 2015, the eight piece label.men range reflects the latest trends and innovations in hairdressing and barbering, combined with modern classics for a variety of styles, shapes and textures.

LONDON COLLECTIONS : MENS

label.m has had backstage presence at LC:M for the last seven seasons, creating the hair looks for a high calibre of British designers such as E.Tautz, House of Holland, Chester Barrie, Hardy Aimes, Jermyn Street Event St James London, Baartmans and Siegel and Matthew Miller.

For ss16 hair inspiration is varied from a nod to ‘Conformity’, through to a ‘Clash of textures’ taking the ‘1920s into that of the Futuristic’ and even the ‘Bad Ass movie villian’.

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STYLE HUNTER Is your style the face to follow? Share your style with the world to become the face of tomorrow. Get inspired, create, upload and share your look for a chance to work with the world renowned artistic team and photographers, plus be featured in our annual global brand campaign. Get snapping!

.com

BACKSTAGE @

Pioneering new haircare trends for 24 seasons and 40 shows per season; 2013 saw label.m become the ONLY London Fashion Week Official Haircare Product.

. . . s n o orati

b a l l o c

christmas gift Enjoying unique relationships with top designers, label.m collaborations result in ‘sell-out’, luxurious client gifts and promotions. Launching this season - a stylish, limited-edition scarf featuring the stunningly dynamic print taken directly from the GILES aw15 runway collection - ‘Into The Woods’.

Free to your clients with any 2 label.m products.

SUNGLASSES

For a true statement look, label.m and fashion designer Jean-Pierre Braganza created a perfect summer accessory by adapting his dynamic, abstract design from ‘Architectonic’ collection, which was exclusively applied to the label.m sunglasses.

CELEBRATING 10 YEARS...

With a limited edition 10 Year Collection in partnership with Giles Deacon, we’ve dressed in the exclusive Giles print, our best-selling label.m Titanium Pro-50 Styling Iron, plus three backstage favourites: Texturising Volume Spray, Volume Mousse and Hairspray. ‘These ‘big hair’ must-have tools create bigger, bolder and more expressive looks.

TO FIND OUT MORE AND BE PART OF THE LABEL.M SUCCESS STORY CALL 01753 612040 WWW.LABELM.COM /labelmUK

labm Creative Head 2015 HIGHLIGHTS DPS.indd 2

@ labelmUK

/labelmUK

/labelm

/UKlabelm

15/10/2015 13:12

FOR OVER 50 YEARS, OUR SUCCESS AND PHILOSOPHY HAS BEEN ROOTED FIRMLY IN EDUCATION. SHARING OUR UNIQUE EXPERIENCE TO CREATE INNOVATIVE, PROGRESSIVE AND GLOBALLY RENOWNED HAIRDRESSING EDUCATION FOR EVERY STAGE OF YOUR CAREER. TONI&GUY Creative Head Nov/Dec EDUCATION DPS.indd 1

15/10/2015 13:42

BEGINNER’S FUFOT UUNRDAETION: Our Beginner’s Course is for anyone with a dream to become a great hairdresser.

An industry must for learning the core techniques of hairdressing.

MEN’S This course provides insight into how TONI&GUY bridges the gap between men’s fashion and cutting techniques, from barbering to contemporary styles.

Taught by 2015 Men’s Hairdresser of the Year nominee, Kevin Luchmun.

cut colour

VE SESSION L CRTETIANTI G EDI TORIA U C

COLOURING

With an emphasis on strengthening, improving and ultimately perfecting the fundamental cutting and colouring techniques, this salon - focused course is the core of all TONI&GUY hairdressing education.

This course is the ultimate example of TONI&GUY creative thinking at its best.

Created to introduce new fashion trends in hair as they develop.

Taught by 2014 London Hairdresser of the Year, Cos Sakkas.

QUINT ESSENTIAL

A VANGTARDE

If our extensive course offering is not exactly what you are looking for, we have created this three day course that will cover all of your training needs.

This innovative course is hairdressing artistry at its best and guaranteed to both inspire and motivate – taught by some of the most experienced and celebrated avant garde hairdressers in the industry.

Taught by 2014 Avant Garde Hairdresser of the Year, Chie Sato and 2015 Avant Garde Hairdresser of the Year nominee, Indira Schauwecker.

Are you excited by fashion and the world of editorial hair? Who better to learn the art of session hair from than the ‘Official Sponsors of London Fashion Week’. This flexible course is designed for anyone who wants to further and perfect their long hair know-how.

Taught by the TONI&GUY Session Team.

- IN SESSION

New for 2015 – see the TONI&GUY International Artistic Team up close and personal for a series of ‘IN SESSION’ seminars, hosted in the intimate surroundings of the TONI&GUY Academy.

Taught by the International Artistic Team, our educational programme is guaranteed to excite even the most accomplished. If you want to push your creative boundaries and learn from the most prolific and established hairdressers in the world, then let TONI&GUY be your guide.

FOR FURTHER INFORMATION, COURSE DATES AND PRICES PLEASE VISIT WWW.TONIANDGUY.COM OR CALL : +44 (0)20 7836 0606

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15/10/2015 13:56

DESIGNER GIFT COLLECTION

Introducing the label.m Christmas 2015 gift collection featuring an iconic AW15 Giles print design with a stylish, limited-edition scarf as the centre piece.

Available with a purchase of 2 label.m products.

To find out more and be part of the label.m success story call 01753 612040 www.labelm.com /labelmUK

labm Creative Head GILES Xmas SP.indd 1

@ labelmUK

/labelmUK

/labelm

/UKlabelm

15/10/2015 13:24

CREATIVEHEADMAG.COM MAGAZINE

WIN

NEWS

INSPIRATION

BUSINESS

RUNWAY

EVENTS

SHOP

COMPETITIONS

CONCEPT

Join the rest of the hairdressing community this November and help train the next generation of hairdressers in Uganda.

MEDIA PARTNER

www.magicscissors.org

Styling welcomes a New Dawn in Westrow’s latest collection

+44 (0) 208 483 6443 magicscissors@lessonsforlifefoundation.org

Get your sparkle on – win one of 10 limited edition Twinkle Tangle Teezers

Book your place at Salon Smart 2016 – tickets are on sale now!

Creative HEAD Magazine

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@creativeheadmag

Cut hair, change lives. Find out more about fundraising for Magic Scissors

@creativeheadmag

20/10/2015 15:05

Reveal long-lasting hair beauty.

OUR FIRST LONG-LASTING RECHARGING HAIRCARE PROGRAMME STARTS IN-SALON: SALON EXCLUSIVE INTENSE RESTORATIVE TREATMENT. FOR YOUR CLIENT AT HOME: THE POSSIBILITY TO PROLONG AND RECHARGE THE EFFECTS FOR UP TO 6 WEEKS.*

• Boost your client loyalty and retail business with our new innovation which starts in-salon with a tailor-made diagnosis.

• Shiny, more beautiful hair, as if restored.

APTYL 100 Technology: 7 years of research. 7 patents pending.

“I don’t like it, I LOVE IT” RICHARD, SENIOR STYLIST, THE GALLERY.

An innovation exclusive to hairdressers. *By using Pro Fiber at home range and applying the Pro Fiber Re-charge once a week for up to 6 weeks.

Eva Green for L’OrÊal Professionnel

Discover more at lorealprofessionnel.co.uk/profiber

s a m t s i r chATE NIGHT g L n i p p o h s

Shop in-store | Visit www.astonandfi AF_Christmas_Advert_CH_NovDec2015.indd 2

10/19/2015 11:31:45 AM

MOROCCANOIL TREATMENT GIFT COLLECTION ORIGINAL PLU 03882 • Moroccanoil Treatment 100ml • Moroccanoil Styling Cream 75ml • Spa Headband

£19.41 SRP £34.25

TWISTED TEXTURE PLU 05342 • Small Talk 200ml • Hard to Get 42g

£11.50 SRP £20.95

COLOUR FLUFFER XMAS LOVER PLU 072607

BY CREATE AND VOLUME PLU 77148

• Fabuloso Platinum Blonde 250ml • water killer dry shampoo 100ml

• Roots Up Mousse Spray 100ml • Volumizing Dry Shampoo 150ml

OPI COSMIC COUPLE PLU 02624 • OPI Red 15ml • Is This Star Taken? 15ml • FREE Ornament

£6.95 SRP £14.50

£11.50 SRP £23.00

£9.99 SRP £17.99

GROOM TO WIN FIBER PLU 03830

WAHL BATTERY TRIMMER GIFT SET PLU 03867

• Power Cleanser Style Remover 250ml • Daily Conditioner 250ml • Moisturizing Shave Cream 150ml • Fiber 85g

• Battery Operated Groomsman Trimmer • Wahl Moisturiser 50ml • Attachment Comb • Cleaning Brush • Clipper Oil • Comb • AA Battery • Deluxe Wash Bag

£15.14 SRP £25.95

£10.83 SRP £19.99

SIENNA X INSTANT GLAMOUR AND GLOW GIFT SET PLU 12358 • Sienna X Shimmer Spray in Gold or Silver 75ml • Sienna X Deluxe Gradual Tan Sachet 15ml

£3.99 SRP £6.50

ndfincher.co.uk | Call 0870 240 2176 AF_Christmas_Advert_CH_NovDec2015.indd 3

10/19/2015 11:32:49 AM

MANAGE YOUR SALON ON THE GO You already run your life from your phone, but what about your business? The Wahanda Connect app allows you to take full control of your salon and bookings on the move.

Quickly glance at daily salon activities Schedule and reschedule appointments Easily access client contact details Employees can self-manage their appointments

Simply block out times you are busy

Join Wahanda today and download the app for free. Get in touch for a free phone consultation with one of our experts on how to optimise your Wahanda listing. join@wahanda.com

Supporting hair & beauty professionals throughout the UK your

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ne | Mobile In Store | Online | Telepho salon-services.com

+44 (0) 800 980 9961

trade card information‌ traderd ca advantage of the exclusive benefits of being a Trade Card Take you r

holder and enjoy our trade prices, discounts and promotions.

Ask in store for more details on how to apply or to pick up an application form* 21/02/2014 16:08

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*In order to apply for a professional Trade Card, we require proof of your professional identification. For more information please see the application form or visit www.salon-services.com

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11/05/2015 14:44

• Everything you need – Over 5,000 carefully selected products, including leading suppliers and exclusive brands • Wherever you are – Over 250 stores nationwide, call 0845 601 4861 or shop online at salon-services.com • Offering you more – Offers and promotions including regular VAT free events

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11/05/2015 14:44

Editor’s letter

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63 JOIN US!

ARE YOUR LADIES searching for inspiration with their Christmas shopping? Do you have clueless boyfriends and husbands running in and looking befuddled, desperate for help with gorgeous gifts? Then we have something for you – turn to page 90 for our edit of grin guarantors this festive season and rev up your retail to take the headaches out of the holidays. Service is paramount at this time of year, when you’re at your busiest, so see how our Most Wanted Salon Experience winner, Paul Edmonds, has made it a priority at his Knightsbridge establishment (page 80). And speaking of award winners, our first ever It List It Guy, Chris Appleton, lifts the lid on his work with singer and actor Rita Ora, on page 76.

When you’re watching The X Factor final this December and marvelling at Ms Ora’s incredible look, spare a thought for Chris and the pressure he’s under to constantly reinvent Rita!

From everyone at Creative HEAD, here’s wishing you a Merry Christmas and a happy, healthy and prosperous New Year!

See you in 2016…

Amanda Nottage Editor

Winner, Trade/B2B Beauty/Grooming Journalist of the Year 2014 and 2015

amanda@alfol.co.uk Creative HEAD Magazine

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creativeheadmag.com Creative HEAD Magazine App

With 2016 approaching, what’s the Creative HEAD event to book right now? Salon Smart – our annual business-networking thriller, taking place in London on 20 to 21 March. There’s a dazzling line-up featuring Nicky Clarke OBE, Percy & Reed, and we have a 10-year anniversary to celebrate – look out for big names and brand new sessions! For tickets, call 01434 610944. But we’re not done with 2015 yet! In its final outing of the year, The Coterie is popping up in Leeds on 10 November with Paloma Faith’s make-up artist, Lan Nguyen-Grealis, and backstage hair hero, Syd Hayes. #LeedsCoterie – it’s going to be awesome! And we’re still buzzing from our first-ever all-women event... read the report on page 63. Visit creativeheadmag.com/events

@creativeheadmag @creativeheadmag

22/10/2015 09:39

#fallinlovein7SECONDS

MOISTURE. SHINE. PROTECT. @UNITEHairUK

UNITEUK

@UNITE_Hair

WWW.UNITEHAIR.CO.UK UNITE速 PROFESSIONAL SALON SYSTEM +44(0)8450340770

Christmas

WHAT’S INSIDE IN THE FRAME Hare & Bone’s Esther Layo hits up Las Vegas, baby!

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FASHION

Paul Percival gets a little bit wanton for BaByliss PRO

ON THE COVER Hair by Sacha Mascolo-Tarbuck and the Toni&Guy International Artistic Team.

Make-up by Mel Arter.

Styling by Sara Dunn.

Photography by Andrew O’Toole.

21 NEWS

Wella Professionals and Unicef make waves in Vietnam

EDITOR

CHIEF SUB EDITOR

AMANDA NOTTAGE

ADAM WOOD

Creative HEAD is printed on paper certified as being from sustainable sources using only vegetable-based inks. Printed

by Buxton Press, Environmental Printer of the Year and Printing Company of the Year.

DIGITAL PR & SOCIAL MEDIA MANAGER ALISON ROWLEY

DEPUTY EDITOR

EDITORIAL ASSISTANT

BETH DAVIE

ANNA SAMSON

CLASSIFIED EXECUTIVE

ART DIRECTOR

ADVERTISING

NICK JABBAL

LAURA TUCKER LEWIS TUCKER

SPECIAL PROJECTS MANAGER JOANNA ANDERSEN

PUBLISHER

ART GRAEME WHITE

creativeheadmag.com

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DAVID HAMMOND

CATHERINE HANDCOCK

Creative HEAD Magazine

WRITE TO US AT: Creative HEAD, 21 The Timberyard, Drysdale Street, London, N1 6ND 020 7324 7540 enquiries@headmag.co.uk

@creativeheadmag

Creative HEAD is published 10 times a year by Alfol Ltd. Creative HEAD is a registered trademark. No part of this magazine may be reproduced without prior permission of the publisher. All information correct at time of going to press.

Printing by Buxton Press

@creativeheadmag

21/10/2015 16:25

Simplydry salon towels are made from the finest biodegradable material.

So soft and luxurious we made this dress from it.

“Great to wear... but even better to dry your hair.”

Hair: Royston Blythe Dress: Jess Hurley Model: Grace James Photography: Adam Satterthwaite

Call 01902 897878 Email sales@simplydry.co.uk www.simplydry.co.uk

D E T A E R C E W

There’s a revolution in healthy haircare happening. And we’re leading the charge.

Our innovative detangling hairbrush gave birth to a whole new category and changed people’s lives. Loved by hairstylists, influencers and the winners of numerous awards, we’re the brand that’s seen as cool and cult whilst giving too fabulous hair!

For sales enquiries please call: 020 7274 6128 www.tangleteezer.com

G N I L G N A THE DET

Paul Stafford

The edit THE NEWS AND KNOW-HOW FROM YOUR INDUSTRY

SALES SET TO FALL ACROSS UK SALONS THE HAIR SERVICES MARKET is predicted to decline by 0.3 per cent from 2014, primarily due to discounting and salons fighting for business, according to Mintel.

“Salons competing for loyalty and a new generation of booking platforms have resulted in a strong discounting culture in the hair services market, with a sales decline anticipated for 2015 as a result,” said Charlotte Libby, senior beauty analyst at Mintel.

However, the Mintel In-Salon Hair Services study went on to reveal that some in-salon services were increasing in popularity and salons could recover growth by harnessing these. “Encouraging clients to trade up, or expand to new treatments and services is essential for returning the market to growth,” added Charlotte.

The Mintel report picked key service trends that are difficult to replicate at home, such as balayage and ombre, as keeping the market stable in the past few years, as well as the trend for more convenient times and locations.

Neil Cornelius offers 24-hour appointments in his Bond Street salon, and he said being different definitely helps boost sales.

He said: “Our busiest time tends to be 5am and clients’ feedback has been really positive.

We haven’t spent a fortune on the salon and we don’t advertise and have no PR, but this difference has led to us being mentioned in magazines such as British Airways High Life.”

Another factor that could see a return to market growth for salons is older women.

Women aged 65 and over restyle their hair the most frequently with 15 per cent of the age group visiting a salon to have their hair restyled four or more times in the past year.

Salons can appeal to an older generation and encourage a higher spend with ageappropriate marketing, advertising styles and treatments designed specifically for the needs of older hair, advised the report. For more discussion on opening hours, turn to page 30

CREATIVE HEAD

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The light fantastic THIS YEAR’S Alternative Hair Show raised a staggering £201,000 for the Fighting Leukaemia fund, a charity set up by the show’s organisers, Tony and Maggie Rizzo, to support children suffering from Leukaemia. With 20 teams from across the globe, it was clear that this year’s theme of Aurora had been particularly inspirational. Alternative Hair President Anthony Mascolo announced the winners of the Alternative Hair Visionary Award: Emmanuel Estaban, UK (Avant-Garde); Walter Armanno, Italy (Men’s) and Barry McDonagh, Ireland (Cut & Colour), all of whom will have the chance to present a show at the 2016 Alternative Hair Show.

WIN!

The limited edition Twinkle Tangle Teezer adds a touch of sparkle to styling on the go, and we’ve got 10 to give away! For a chance to win, head online to creativeheadmag.com

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21/10/2015 09:55

WHEN CREATIVE HEAD invited the winners of this year’s Most Wanted and It List Awards to dinner at London’s Happenstance restaurant, it was a fabulous evening of celebration, conversation and reminiscing about that awesome Grand Final.

Once dinner was done, Creative HEAD editor, Amanda Nottage, grabbed the opportunity to probe our winners on key industry issues,

and while the liveliest debate centred around London Fashion Week and the desire not to devalue the hairdressing profession by working for free, it was tales of Jas Hair’s tireless campaign to get the residents of Salisbury to shop locally that sparked a spontaneous round of applause from everyone around the table. Creative HEAD’s Most Wanted and It List Awards will open again in March 2016.

Zoe Rodgers of Paul Edmonds and Katie Mulcahy Adam Reed and Luke Benson

MOST WANTED WINNERS CELEBRATE WITH DINNER!

Phil Jackson and Caroline Sanderson

Neil Prigent of Jas Hair

Mikio Aizawa and Kim Rance

Karine Jackson and Sophie Laidlaw

#CHedit

SUBSCRIBE TO CREATIVE HEAD AND RECEIVE...

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£46 FOR EVERY SUBSCRIBER*

A GIFT WORTH MORE THAN

CREATIVE HEAD AND ALL SUPPLEMENTS FOR 12 MONTHS FOR £33 TWO TIGI CHRISTMAS GIFT SETS – BED HEAD BY TIGI RESURRECTION KIT AND CATWALK BY TIGI BACKSTAGE BEAUTY GIFT SETS – WORTH £46.90.

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*All product prices stated are RRP

YOU’LL ENJOY...

21/10/2015 16:03

FASHION COLOUR

CT PERFER FO SALOIN !

RETA L

8 INTERMIXABLE SHADES Unlimited possibilities

Botanically infused direct dye, formulated with a blend of botanical extracts including 8 shades that can stand alone or be intermixed to create an array of endless colour combinations!

ALSO INTRODUCING TO THE UK

J BEVERLY HILLS COLOUR REVOLUTIONARY SINGLE LINE CONCEPT

features temporary, semi and permanent colour options allowing translucent, opaque or matt all from the same tube

8 SHADES INCLUDE: | lemon | hot pink | fire | sangria | turquoise | cobalt | amethyst | emerald | no mixing | no ammonia | 118ml

lL owest ammonia content of less than 1% of any professional colour available arger 100ml lL tube size

4 intermixable l9 shades infused with argan oil, black pearl powder, acai berry and aloe vera

nmatched level lU of colour intensity, vibrancy and hair conditioning step formulation l5 guarantees predictable results

To find out more about J Beverly Hills Fashion Colour and Colour Line, contact us on

UK sole distributor for exclusive brands

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joi

the of healthy hair JOICO haircare & color products are available in leading salons across the UK For more information call 0845 071 2326

www.joicoeurope.com

Joico Laboratories Europe B.V. | Grasbeemd 4 5705 DG Helmond | The Netherlands. Hair & color by JOICO

MY months

AHEAD

What November and December have in store for...

CRAIG CLARK HOB SALONS

LABEL.M HUNTS FOR NEW FACE TO LEAD BRAND

Creative HEAD editor wins award… again!

THE FACE OF TOMORROW competition has been launched by label.m to find the face of the brand’s next global campaign. Consumers can upload their unique style onto the brand’s new style-sharing site, label-me.com, to be in with a chance to win.

By submitting pictures, entrants will automatically be considered for one of two monthly titles: ‘the face – shortlister’ and ‘the look of the month. The overall winner will feature in the 2016 to 2017 label.m photoshoot.

The competition closes on 31 January 2016.

CREATIVE HEAD EDITOR, Amanda Nottage, has been named Trade/B2B Beauty/ Grooming Journalist of the Year at the Fashion and Beauty Monitor Awards for the second consecutive year.

Established to recognise excellence in fashion and beauty journalism, the awards are judged by a panel of experts from the world of hair, beauty, PR and media, with this category judged in part by Percy & Reed’s Adam Reed.

He said: “Amanda’s work really drew us in; it was different to anything else we had read.”

MAGIC SCISSORS GETS BIG NAME BACKING

CHARLES WORTHINGTON MBE, Nicky Clarke OBE, Lee Stafford, Jamie Stevens and Angelo Seminara are just some of the top hairdressers that have signed up to take part in Lessons for Life Foundation’s charity campaign, Magic Scissors. Taking place in November, the campaign aims to raise £15,000 for a hairdressing training programme in Uganda.

Hairdressers will cut a client’s hair, donate their fee to Lessons for Life and then pass the scissors on to the next person.

For more information and to sign up, visit magicscissors.org

CONGRATULATIONS TO BEN WHITE, who joins Karine Jackson Salon from Eleven Hair to become the salon’s curly hair specialist! “I love the salon’s organic approach for curls and I’m enjoying being part of such a well established team,” he said.

CREATIVE HEAD

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Wella and Unicef make waves in Vietnam COLIN MCANDREW from Medusa and Evangeline Barrett from Blondz Hair have returned from a successful trip to Vietnam with the Wella-Unicef Making Waves programme.

The two hairdressers, from Edinburgh and Weymouth respectively, won a hard-fought competition to join six stylists from around the world to share hairdressing skills with vulnerable young people in Ho Chi Minh City.

The volunteers travelled to the training centre to share their skills with 25 students from the city. They taught a series of essential hairdressing skills, including cutting techniques, highlights and more, and shared their own experiences to inspire the students to continue to learn the craft and begin their own hairdressing careers.

In the first year of the programme, Wella-UNICEF Making Waves aims to train 100 young people in Vietnam on a unique course. Colin said: “My experience has been life changing.

I feel so blessed that my craft has allowed me to help the children gain trust, strength and self-respect. ”

I’m representing the UK in the Wella Professionals International TrendVision Award in Berlin this month in the Color Expert category. Shabaz Hussain is the Young Talent category representative and is also from HOB Salons, and together we’ll do our best to do the UK proud and bring the title back to the UK again.

JASON COLLIER

JASON COLLIER SALON

I’ve been working hard on the launch of my new salon products and in November I’ll finally reveal them to the world. I’ve put everything I have learnt as a salon and session hairdresser into them so I really can’t wait to see what the team and clients think. To celebrate, we are holding a party in the salon with a few special guest appearances…

TOMMY CUNLIFFE RUFFIANS

Me… It List Rising Star 2015… it still hasn’t sunk in!

Winning the award is making me push myself even further by getting stuck into other projects. While my column is approaching full, I’ve also been planning an editorial shoot with the Ruffians Art Team. I’ve got a lot still to learn, but who knows where next year could take me!

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22/10/2015 10:22

#CHedit Dry Texturizing Spray joins the More Inside styling range by Davines, providing a boost of volume and control to hair without overloading or weighing it down.

RRP £19.20

020 3301 5449 davines.com

WIN the entire Amika range, worth £210.32, at creativeheadmag.com

The new 18-strong Amika range, exclusive to Salon Services, is infused with sea buckthorn berry to deliver a burst of amino acids and antioxidants to promote healthy, strong hair.

RRP FROM £2.49 0330 123 1907 salon-services.com

COLOUR CLOSE-UP

Don’t let hair get partied out this season – reach for Osmo’s Deep Moisture Dual Action Miracle Repair two-phase leave-in treatment – with pataua oil and keratin complex to help repair damage.

RRP £9.10 0141 812 5000 osmo.uk.com

The new Pureserve regime from Intelligent Nutrients combats pollution and colour fade, allowing clients’ shades to shine bright for longer.

RRP FROM £21 01737 222563 intelligentnutrients.co.uk

For a supple blow-dry, grab Couture Styling Crème de la Crème from Kérastase, which fights frizz and humidity for longlasting smoothness.

Give blondes exactly what they want with the new So Pure Color Blonde Shades from Keune. The range includes warm and cool tones from ash to beige, so you can create a truly bespoke look.

All your client has to do is sit back and enjoy the scent of essential oils – the colour is infused with jasmine and sandalwood – while their brilliant blonde comes to life.

IN-SALON SERVICE 0333 123 4411 keune.uk.com

RRP £30.75

biosthetique.co.uk

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sexyhair.co.uk

Just a single spray of Wella Professionals EIMI’s Root Shoot before a blow-dry will transform fine hair, giving it height and lift.

RRP £9.50

wella.co.uk

kerastase.co.uk

01269 611731

RRP £16.95 0161 968 4040

01202 59500

RRP £19.50 0800 085 4958

For clients with thinning hair, La Biosthétique’s Dermosthetique Elixir Anti-Chute can boost density and strengthen the hair follicle to stimulate growth.

For hair that craves a bit of oomph, offer Push Up Dry Thickening Spray from Sexy Hair – it plumps up strands and delivers instant texture.

Give clients the power to create their dream curls with the H2D Magicurl X3, a tong with interchangeable wands for corkscrews, loose waves and everything in between.

RRP £119

01709 545863 h2d.co.uk

Shu Uemura Art of Hair collides with music and fashion label Maison Kitsuné to repackage Cleansing Oil Shampoo and Nourishing Protective Oil in these limited edition bottles.

RRP FROM £32 0800 633 5021 shuuemura.co.uk

CREATIVE HEAD

21/10/2015 13:47

LAUNCH OF THE MONTH

STOCK

OPTIONS

OUR PICK OF THE LAUNCHES TO STACK ON SHELVES, ADD TO MENUS AND SHARE WITH YOUR STYLISTS AVEDA SHAMPURE DRY SHAMPOO premiered backstage at Chiara Boni la Petite Robe at New York Fashion Week – used at the back of models’ hair for added texture. Now, it’s making its way onto the UK salon floor. The non-aerosol bottle delivers a fine mist of the natural powder, ready to reinvigorate – clients can simply rub it into the roots to refresh a blow dry, or use it to replace their morning shampoo. With its time-saving abilities and calming aroma, it’s a little bit of peace in the busy festive season.

RRP £22 0870 034 2380

Chiara Boni la Petite Robe

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The new Salon Angel spray from Simply Dry could be the answer to your prayers – it keeps salon surfaces and equipment spick-and-span by killing bacteria and viruses.

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This lust-have range offers a solution for every haircare need, so help your clients get the best out of their hair in-between salon visits.

Wise Up is a refreshing scalp shampoo containing charcoal and caffeine, while Slick Trick offers hold and shine and is easy to rinse.

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CREATIVE HEAD

21/10/2015 16:04

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22/10/2015 12:31

#CHedit Big tong ing at the Big Hair Do

A chic cuppa

Ha re & Bo ne at th e M ost Wanted Gran d F ina l

My brilliant Color Z oom model

In the frame Hare & Bone’s Esther Layo, UK finalist at Goldwell’s Color Zoom Challenge in Las Vegas, snaps away SHOOT AND SEND Want to give us a snapshot of your hair world?

Tweet us @creativeheadmag

Workin g at Tom Ford, sweetie

F lyin g the flag at Colo r Z oom !

Party tim e in Veg as!

With my fellow Color Z oom finalists and Mark Leeson

RISING STAR

Con cent ratin g during the Colo r Z oom com petition

Why did you want to be a hairdresser?

I was never happy leaving the hairdresser or barber when I was younger! I would even go to the ridiculously expensive salon my mum went to and walk out thoroughly disappointed. I was always interested in fashion growing up, and

looking at my mum’s fashion magazines was a source of inspiration.

Whenever I flicked through the images I was constantly evaluating the hair that I saw.

What have been your highlights so far?

I will never forget my first Fashion Week; I was 17 years old and in complete

Training at the Goldwell Academy disbelief that I was being paid to do something I loved in such an incredible environment. It was one of those moments where you have to pinch yourself. Another was assisting Luke Hersheson on a campaign for Brioni in the Swiss Alps. We had to ski down to the house we were shooting in.

Where do you see yourself in 10 years time?

I’d like to reach the same level in hairdressing as my personal industry heroes: Luke Hersheson, Paul Hanlon and Duffy.

What would be your dream hairdressing gig?

I would love to have been the key stylist on Michael Jackson’s Thriller video!

NAME: JORDAN GARRETT AGE: 23 SALON: HERSHESONS

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#CHedit

Inside story BLUE TIT

EAST VILLAGE, STRATFORD

THE FIFTH SALON in this boutique salon group, Blue Tit East Village is part of the new wave of independent regeneration on the doorstep of Queen Elizabeth Olympic Park in Stratford. With a host of creative hubs opening in the area including other East London staples like café/bar Tina, We Salute You, it’s an exciting location to stretch the brand. This space combines exposed concrete and pale woods with a minimalist Scandinavian theme, still fitting the brand’s well-loved detailed aesthetic. It’s a departure from the shabby chic, antique feel that is so adored at the Peckham branch yet not a million miles away from the reclaimed green vibe at the Dalston location.

With signature services from Davines and Olaplex, the locals are likely to find a gold medal experience within.

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CRAIG CHAPMAN HAIR DESIGN LAUNCESTON

It’s a refurb for the Cornish favourite, with furniture up-cycled from local vendors.

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21/10/2015 16:06

MAKE JOINING THE NHF YOUR

BECOME AN NHF MEMBER IN 2016 MAKE SURE YOUR BUSINESS IS WATERTIGHT • Free employment law advice line around the clock • Free tax, VAT and commercial advice line • Free employment contracts, apprenticeship and chair renting agreements • NHF pension scheme

HELP YOU GROW YOUR BUSINESS • Business training courses • Free business advice guides • Competitions and demonstrations

GET YOUR VOICE HEARD • Campaigning – we fight for you on key issues that affect our industry

SAVE YOU TIME AND MONEY • We are your one stop shop for your businesses needs • Discounts on salon insurance and music licences plus many more QUOTE NYR25 to receive £25 off your membership before 31st December 2015

To find out why it pays to join the NHF Call us on: 01234 831965 or email us: enquiries@nhf.info

www.nhf.info www. nhf.info

THE BUSINESS EDIT FROM INSIDE

THE SALON

PAUL PHILLIPS CHOPP

Tuesday to Saturday shifts restricted me from doing more business.

Life is 24/7 now. By opening seven days, I’ve increased turnover while keeping overheads very similar. I’ve added two more stylists without people treading on each others’ toes, thanks to a planned rota. We cater for a lot of Londoners and commuters. Many clients couldn’t quite fit in a colour and cut on our late nights. Coming back for separate appointments was an inconvenience.

The response I’ve received speaks volumes. We’ve been fully booked every Sunday. We get the Sunday papers in, have fresh pastries delivered, fire up the Nespresso machine and put on the Sunday playlist. The only real issue is there’s no let up. I would really advertise the fact that you’re open, you’re doing something different and providing that extra level of customer service.

ARE SUNDAY OPENING HOURS THE FUTURE FOR SALONS? IN WHAT COULD prove to be a major shake-up to trading laws, the government has consulted on Sunday trading in the hope it can devolve Sunday trading regulations to local authorities and elected mayors in England and Wales. This would impact shops more than 280 square metres in size, which are currently restricted to opening for only six hours. It doesn’t apply to small businesses, which are already free to open when they choose on Sundays, but it opens the gate for increased interest in Sunday shopping and services.

However, more than 80 per cent of NHF members surveyed said they’re not considering opening on Sundays; currently 13 per cent of salons do open. Those opting to open do so to keep clients happy and to gain more business; in contrast, those who stay shut cite family time and personal life as the main reasons, but they also admit that they would struggle to get staff to work on Sundays, and it would be difficult to find time for salon maintenance and to catch up on paperwork.

Regional differences are key to whether Sunday hours are worthwhile. ‘London is an increasingly cosmopolitan city, many young professionals work long, anti-social hours, so there is a sound financial argument to open on Sundays,” says Joanne Sutherland Smith of Jo Sutherland Hair Studio, London. “But we owe a duty of care to our hard-working,

highly skilled staff and their families. Many hairdressers work long, tiring hours, often late into the evening but relationships and family life require continuity and quality time.”

One concern is the effect it will have on other days’ trading. “We experimented with Sunday trading but we found it spread our Saturday clients over two days, so we suffered increased costs and gained no additional income,” says Steven Bannister from The Daisy Chain Hair & Beauty in Maidstone.

“We’ve tried Sundays but it hasn’t been a success for us and has ended in two moderate days rather than a busy Saturday with a buzz that we never got on a Sunday,” admits SACO creative director, Richard Ashforth.

“Staff were sometimes demotivated by losing a Sunday off and it also meant running a smaller team as they were spread thinner.”

However, Lindsay Norrie, from Aberdeen’s Rococo Hair Design, says clients enjoy the additional time: “Opening up on Sundays and Mondays, when a lot of salons are closed, has definitely increased my business.

“I open a full day on a Sunday normally from 8am to 5pm and have no problem filling it. More people are working longer hours or cannot get babysitters in evenings. Sunday opening has also helped me in my busiest times as you can fit people in more easily as more people are off work.”

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CREATIVE HEAD

21/10/2015 16:08

CR EATIV E HE AD PR OM OT ION

WINTER SAVIOURS

THE COLDER MONTHS CAN BE TOUGH ON HAIR, BUT NOW YOU CAN OFFER YOUR CLIENTS SOME EXTRA TLC WITH THE INTENSIVE TREATMENTS FROM NIOXIN

*Versus non-conditioning shampoo, based on hair length of 30cm and measured by weight of broken hair. **On average, due to breakage and environmental factors. ***Based on a scalp with an average of 100,000 hours versus untreated hair.

WE ALL LOOK FORWARD to Christmas, but while we’re enjoying mulled wine and mince pies, our skin and hair are at the mercy of the elements.

Central heating leads to dry, damaged hair, while strong gales and rain can make hair dull and lifeless. So imagine how grateful your clients will be this winter when you offer them targeted treatments that are designed to reduce breakage and

leave the hair deeply nourished – something all hair needs during the winter months.

Nioxin’s range of intensive products do all this and more, including making hair look thicker and fuller. So the next time a client comes to you complaining about the weather and their hair, give them Nioxin’s intensive treatments to take home – their personal winter hair saviours.

YOUR WINTER SOS SUPPLIES NIOXIN DEEP REPAIR HAIR MASQUE

NIOXIN SCALP DENSITY PROTECT

This is for when your client is in need of some serious repair. The deep treatment hair masque provides up to 97 per cent reduction of hair breakage* and protects against damage by strengthening the hair shaft, leaving it nourished.

Got a client that suffers from an itchy, dry scalp during winter? Then this is for them.

This antibreakage treatment helps protect hair density for a 54 per cent reduction in hair loss.**

NIOXIN HAIR BOOSTER

NIOXIN DIABOOST TREATMENT

This leave-on booster is for clients suffering from advanced hair thinning. The concentrated cosmetic formula with dual technology CoZyme, vitamin complex and Keratin boosts fragile hairs by helping to protect them from cuticle damage.

For clients that dream of thicker-looking hair, this Xtrafusion treatment is scientifically designed to increase the thickness of each existing hair strand – making it seem Offer Nioxin as if there Diaboost to are 11,000 clients during a ker, more hairs.*** blow-dry for thic fuller-looking hair instantly.

Make thick, fuller-looking hair a reality this winter with Nioxin’s intensive treatments.

Contact your Wella account manager or visit nioxin.co.uk CREATIVE HEAD

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20/10/2015 11:25

JAN

CLARION CALL

2016 WILL BE A BIG YEAR IN THE EVOLUTION OF THE HAIR INDUSTRY AND KEN WEST IS THERE TO HELP YOU

KEN WEST IS DIRECT0R OF BUSINESS EXPERTS 3•6•5

10 YEARS

CATCH KEN ON 20 AND 21 MARCH 2016 LIVE AT: CALL 01434 610944 FOR TICKETS

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CHRISTMAS WILL SOON BE UPON US and I am sure that you are all prepared – your shelves bursting with festive gifts, client events planned and all of your team excited for what is to come.

However, what should be on your minds now, as salon owners, is the year ahead. 2016 is going to be a fabulous year, but one that I am convinced will be challenging for many salons. Every year brings fresh challenges of course, but we are on the verge of a change in many of the paradigms of our industry. The

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government is pushing ahead with its promise to raise the wages of the lower paid and for the first time ever, April sees the introduction of the Living Wage. It’s for those aged over 25 to start with, but will that be the only age group they will raise? I think not. Pensions for our team are now with us and surely this will eventually become compulsory for all.

Hopefully you have considered how this may or may not affect your business, but at the end of the day surely we want to see our industry viewed by those embarking on a career as a first choice and not a last choice.

This means higher wages, which will only come from raising prices. To raise prices we have to raise standards and I am always seeking inspiration from other industries as to how we can improve.

In my role as director of education for 3•6•5 I have the opportunity to visit and work with salons from all over the country, and sadly I see little change in what, as an industry, we are offering our customers. Certainly there are salons that offer something truly different and they stand out by a country mile, but the majority of salons are offering the same services and customer experience that they have been offering for years. So how are they going to be able to charge more, how are they going to be able to pay more and how are they

CREATIVE HEAD

20/10/2015 11:27

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#BusinessEdit

LIFE LESSONS

GARY INGHAM

GARY INGHAM LIFESTYLE SALON & SPA

going to be able to attract and grow exciting new team members?

Change can be seismic, but in general it is usually evolutionary. Here is where I have been inspired by the motor industry and the relentless rise in prices. Also the ability of what were historically budget brands to raise their standards and prices to those that would previously have been considered as premium.

So what can we learn from this? Well every year motor manufacturers raise their prices but at the same time they raise their ‘spec’ or product specifications. They look at every single detail of their vehicles and change and improve them. Only about every 5 to 7 years do they introduce new models or, in our terms, have a salon refit. When was the last time you looked seriously at every single part of your salon and what you offer and reassessed and raised your ‘spec’?

Now I need your help. I love writing this column for you, but I often wonder if you enjoy reading it. I don’t expect or want you to always agree with me; as what I often do is challenge your thinking. There is no right or

wrong, only different. I regularly get lovely feedback from readers who come and see me at Salon Smart every year, but I want to know how I can help you. My role at 3•6•5 allows me to work personally with salons, but there is a space between writer and reader that holds an unknown. I would like to fill that space and for that I need your help.

Let me know your challenges and what you would like me to write about – what’s happening in your world? What are your biggest issues? Have you raised your prices in the past 12 months? Will you raise them again in the next 12? What education would you and your team benefit from and how do you intend to provide it? Will your team grow in size or shrink in the next 12 months? How do you intend to raise your ‘spec’ in the coming year?

And finally, how can I help you?

Unfortunately I cannot deal with individual issues and I don’t intend or claim to be a hairdressing agony aunt, but your feedback will help me to change my ‘spec’ and reinvent my column for 2016. I look forward to your feedback and wish you all an amazing 2016.

PLEASE GIVE KEN FEEDBACK Email him directly on KenW@365Hair.com

CREATIVE HEAD

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I’ve learnt not to be afraid of taking risks. If you’re of losing what you’ve got you’ll never grow your business. If you have an idea, a plan that you think will work – then get on and do it.

Make sure you create a well-rounded team with complementary skills and abilities – it’s a delicate balancing act. It’s better to wait six months for the right person than employ the wrong one for six months.

It’s a waste of time, effort and energy worrying about what others do, think or say.

Follow your instincts, believe in yourself, have the courage of your convictions and do it your way.

My lightbulb moment was looking around the salon and realising happy staff makes happy clients.

That’s when I realised I was making a success of running my own business.

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#BusinessEdit BUSINESS

barometer

TO CONSULT AND SERVE

A CLEAR TREND in the retail and service industries has been to bring the idea of personalisation to the general public, taking their cues from the bespoke ideal of Savile Row. The recent launch of Fusio-Dose services from Kérastase illustrates that trend within the hair industry too, and the first step to a personalised service? The consultation.

This is a prime opportunity to connect with your client, deepen that relationship, make them feel special and listened to… and gives you a fantastic opportunity to tell them about new services, retail products or a possible upgrade to colour. “Every visit, the client has a consultation, even the weekly blow-drys,” says Beverley Bates from The Retreat. “I now work exclusively with my clients in a luxury, wellbeing environment and book at least one hour and a half for a cut and finish, and three and a half to four hours for a colour and cut.”

“We carry out an initial consultation at the first point of contact,” says Michelle Oliver at Blu Hair & Beauty, “and then a second consultation during the service to discuss future plans for their hair.” From Pinterest to salonorganised moodboards, visual cues are vital, with nearly three-quarters still using good old magazines during their consultations.

73% REFER 60% TO MATERIALS 26% PROVIDED BY A

OF SALONS USE MAGAZINES IN THE CONSULTATION

USE MOODBOARDS IN THE CONSULTATION

MANUFACTURER

DISCUSSED COLOUR 34% OF RESPONDENTS SAID THEY E TO 10 MINUTES AT EVERY CONSULTATION, WITH FIV TATION THE AVERAGE LENGTH OF A CONSUL

SEPTEMBER 2015

How was business in September 2015 compared with August 2015?

How was business in September 2015 compared with September 2014?

DECLINING

20%

DECLINING

34%

GROWING

53%

STEADY

14%

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STEADY

7%

GROWING

67%

Top tips POSSESSION IS OWNERSHIP Retail can be a massive boost to your salon’s takings; it can increase customer loyalty and a comprehensive aftercare range will ensure your clients can maintain their hair at home, so why do so many salons struggle with their retail products?

Here are a few pointers to help revive your retail: • If you use a product during a client’s service, place it in their hand. Possession is ownership, so if the client holds the item they are more likely to purchase it.

It also gives them the opportunity to see the product and ask questions.

• Talk about what you are using. Although this isn’t selling, not everyone has your knowledge so tell your client what you are using and why.

• If a stylist uses a product all the time but never sells it, take it away from them!

If they feel that it’s essential for them to perform their job, why wouldn’t it be essential for the client to take home?

• Increase your product knowledge. We can get comfortable using the same products and this sometimes means we don’t make the correct choices for clients. This can be down to a lack of experience with a full product range, however by holding staff training you can use this time to experiment with, discuss and explore your product range.

• Even though most products are easily accessible online, don’t fear the internet.

Clients will buy from you if you take an interest in their purchase; they will happily pay a premium for your advice and expertise.

Gregory Saunders, salon and spa consultant at Premier Software

Methodology: survey conducted by Independent Survey Solutions in a poll of 50 salons employing four or more staff and spread geographically across the UK

YOUR EXCLUSIVE SNAPSHOT INTO UK SALON PERFORMANCE, IN ASSOCIATION WITH PREMIER SOFTWARE

CREATIVE HEAD

21/10/2015 16:09

#BusinessEdit

SCOTS WARNED OVER TRIBUNAL FEES

SALONS MUST BE READY FOR NEW CONSUMER RIGHTS LAW HAIRDRESSERS ARE BEING urged to ensure they are prepared for the new Consumer Rights Act 2015, freshly in force in England and Wales, which gives clients greater powers to make complaints against a business they feel has not provided a “reasonable” service. The change has been described as one of the biggest shake-ups in consumer law in a generation.

NHF chief executive Hilary Hall stressed that it is important salons now have a clear, written complaints policy in place, one that is actively communicated to staff so they know what procedure to follow in the event of a complaint. “We’ve taken the heat out of this for NHF members, with guidance on how to handle complaints plus a template complaints policy for salons to use,” she added.

However, the good news for salons is that this change in the law is not expected to lead to a sudden surge in salons being in “dispute” with clients and then dragged through the courts.

This is because the government has made it compulsory for businesses unable to resolve a dispute within eight weeks to use the process of “Alternative Dispute Resolution” (ADR), or a mediation service to ensure disputes don’t make it as far as the courts, avoiding hefty legal costs for both parties.

The NHF has negotiated a low cost “pay as you go” service for members with a certified ADR provider, Small Claims Mediation Ltd.

Firms told to make use of new sickness service HAIRDRESSERS, BEAUTY SALONS and barber shops are being urged to make full use of the government’s new Fit for Work absence management service for employees who are off sick, which has now been fully rolled out across the country and is accepting referrals from employers. The service is specifically aimed at small and medium-sized businesses and offers two levels of support: a free workplace health advice line and website, and the option of a free return-to-work workplace health assessment for any employee who has been off work for four weeks or longer. However, employers need to be aware Fit for Work is voluntary, and so employees who are off sick can only be referred into it with their consent. Find out more at fitforwork.org or call 0800 032 6235.

THE SCOTTISH GOVERNMENT is looking into scrapping employment tribunal fees north of the border. The Scotland Bill, which is part of the Scottish government’s 2015 to 2016 legislative programme, has included a commitment to abolish the fees so as to ensure “employees have a fair opportunity to have their case heard”. The worry for salons in Scotland would be if this leads to tribunal cases rising sharply again. Figures from law firm Clyde & Co., for example, have argued that cases coming before tribunals have fallen by 72 per cent since the introduction of fees from July 2013. The fees mean a claimant must pay up to £950 to take their case to a tribunal.

INSURANCE HIKE EXPECTED SALONS COULD SEE insurance premiums rise sharply from November because of a significant increase in Insurance Premium Tax (IPT). The government revealed in July that it would be increasing IPT from 6 per cent to 9.5 per cent. Although this should not affect existing premiums, it will mean when salons come to renew a policy they could be faced with a much higher premium to pay.

NEWSFLASH THE NHF has called for October’s introduction in England of a 5p charge for plastic bags to be extended to all retailers, not just large stores. “Exempting small businesses makes it very confusing for consumers who will be charged in one shop, but not in another,” said NHF chief executive Hilary Hall.

For more information and to join the NHF, call 01234 831965 or visit nhf.info CREATIVE HEAD

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20/10/2015 11:32

COLOUR

DECODED We hope you’ve enjoyed reading Colour Decoded as much as we’ve enjoyed creating it for you! As we come to the end of an incredible year of colour for Schwarzkopf Professional, we take a look back over some of the hints and tips we’ve revealed across the series.

Exclusively in Creative HEAD, the Colour Decoded series was created to help you crack the colour code, tackling colour conundrums through helpful hints and tips, in partnership with Schwarzkopf Professional’s product innovation. The dynamic duo of Global Colour Ambassador Lesley Jennison and Head of Education and Events Stephen McDowell have been on hand to provide a solution for all your colour problems, culminating in the incredible Colour Decoded Live tour. We hope you have found the series helpful, and watch out for another colourful year of inspiration and innovation in 2016!

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WRAP IT U YEAR REV

P!

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Stephen McDowell As head of technical for Schwarzkopf Professional, Stephen is the creative force responsible for training, inspiring and educating stylists across the UK and Ireland.

Lesley Jennison Her radical vision and flair for colour took her from Vidal Sassoon apprenticeship to global recognition and has made her the ‘go to’ name on every celebrity’s lips for unsurpassed colour genius.

13/10/2015 16:01

LO CK IT IN Keeping colour fresh LESL EY’S TIP

To create the perfect canvas prior to colouring, encourage your client to use the best in home care products.

A shampoo, conditioner and/or treatment from the Schwarzkopf BC repair range use technology that replicates the natural virgin hair and restores the outer surface of the hair. To ensure maximum longevity of every colour application we suggest using a treatment prior to applying the colour; try the BC Power Protector or the Igora Expert Kit Porosity Balancer. Finally, try the BC Hairtherapy Power Sealer after using the shampoo, conditioner or treatment, as this helps seal those special care ingredients into the hair, giving on-going protection and shine to the hair.

WARM IT UP, COOL IT DOWN Boosting brunette services LESL EY’S TIP

You don’t need to stick to blondes for an ombre; warm or cool shades from the Igora High Power Browns collection achieve a soft ombre when using shade choices within a similar tonal group. Choose different depths that complement each other and use developer strengths cleverly to achieve the amount of lift desired between each shade. If your client is naturally darker, take advantage and add some drama to those luscious, dark locks! Petrol blues and emerald greens are bang-on-trend and are now easy to achieve. Choose colours that complement each other but go for bolder tones.

LIFT IT Creating the perfect blonde LESL EY’S TIP

When working on virgin hair I always work with the classic virgin application technique: apply the product with 6% to the mid-lengths and ends of the hair, and once you get a mid-yellow, mix up fresh product with a 2% developer and apply to the root area, developing until a pale yellow is achieved. Remember, different textures of hair will lift differently and the temperature of the salon plus the heat of the scalp may affect the speed at which your bleach will develop. Educate clients about bleaching and toning — refreshing with a toner every four weeks. Remember, if the ends of the hair are slightly porous, apply the toner to the root and midlength areas first, and the shade you choose to tone the more porous ends may be different to the one used on the root area.

EMB RACE IT Growing old gracefully LESL EY’S TIP

With Igora Royal Absolutes Silverwhite, we celebrate mature, grey hair and emphasise the beauty of our natural hair colour. Refined with silver accents, grey tones take on a fresh, new shine — the result is colour perfection! Combined with classic cuts like an elegant bob or styled high, grey hair doesn’t have to stick to the rules — it can take on all shapes and nuances. It’s available in four different shades: Silver, Dove Grey, Slate Grey and Grey Lilac, and the transparent effect brings out the natural silver sheen, growing out virtually seamlessly at the hairline. At the same time, the siliamine and collagen complex builds up the hair, restoring its youthful freshness.

V I S I T U S AT S K P - E L I T E .C O M /C O LO U R - D E C O D E D

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FIX IT Correcting colour LESL EY’S TIP

Always perform a strand test prior to lightening to demonstrate how much lift can be achieved and will also show the underlying warmth within the hair. When a client wishes to change the tonal direction of her hair, first identify the unwanted tone, and using your colour wheel, identify which tone will neutralise the offending shade.

For example too much red in the hair can be neutralised by applying a shade on top of the existing colour which contains a matt green tone. The hair may be porous, especially after performing a cleansing technique mixed with pre lightener, but porosity can be evened out throughout the rest of the hair by using an equaliser spray.

When choosing a final target shade try going one to two shades lighter than desired, this will ensure that the final shade is not too dark.

SIGN IT

Beautiful pearlescent pastels LESL EY’S TIP

For light brown and blonde clients: Rosy coral and soft tangerine can be used to make your mark on your client’s hair and create contrast. Either use subtle slices of alternating shades in foils around the hairline, or all over colour blocks of the two shades interspersed with fine slices of magenta will create a bolder statement. Clients with pre-lightened hair: These clients can play with the prettiest of pastels in mint, candy, amber and lavender that sparkle in fine slices or look stunningly opalescent when used in a bolder look. Darker hair can also play into this pearlescent vibe with the two dramatic shades of emerald and deepest magenta.

Lesley & Stephen xX x 13/10/2015 16:01

TAKE A

HINT

THERE’S ONLY ONE THING YOUR CLIENTS ARE WISHING FOR THIS CHRISTMAS – A GOOD HAIR DAY. SO HELP THEM PICK THE PERFECT PRESENT FROM THE GHD ARCTIC GOLD RANGE AND THE #HINTGHD CAMPAIGN YES, WE KNOW it’s the thought that’s the most important part, but does it count if we’re thinking gorgeous curls, wonderful waves and super-smooth locks? We guarantee it’s what your clients will be dreaming about this Christmas, which is why they need ghd – and why they need their friends and family to get the message.

Fortunately, ghd is on the case with its #hintghd campaign. Aside from the brand’s arctic gold Christmas range, its collection of supporting marketing materials will have clients not only taking the hint, but also snapping them up straight out of your salon.

Whether your clients want curls, waves, volume or sleek and smooth, ghd has the tool for them with its arctic gold range.

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DECISIONS, DECISIONS THE GHD GIFT SETS YOUR CLIENTS WILL BE CHOOSING BETWEEN THIS CHRISTMAS

GHD PLATINUM

GHD V STYLER

GHD AIR

Available in black or white, the gift set includes ghd platinum, heat mat, roll bag, two sectioning clips and the arctic gold gift box. It features tri-zone technology to deliver even heat that reduces breakage, increases shine and is kinder to colour.

This gift set includes a ghd limited edition V arctic gold classic styler, heat mat, roll bag and arctic gold gift box. Smooth plates make straightening on all hair types easy, while contoured edges help to create perfect curls and waves, with a high-shine, salon finish.

A ghd air hairdryer, with arctic gold accents, two sectioning clips and an arctic gold gift box make up this set. Clients can get gorgeous hair in no time with the ghd air hairdryer. Its 2,100w motor and patented removable filter deliver high-pressure airflow for fast drying.

GHD DELUXE DRY & STYLE

Not only do you get a ghd air professional hairdryer with this gift set, but you also get a limited edition ghd V arctic gold classic styler, heat mat and arctic gold gift box.

It’s got everything a client needs to create the very best party looks.

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GHD CURVE SETS Choose from the soft curl tong, the classic curl tong, the classic wave wand and the creative curl wand sets.

Each features a wand or tong, heat mat, roll bag and arctic gold gift box. No matter what kind of curls your client wants, ghd has the tong or wand for them.

Make sure you and your salon are ready for the #hintghd campaign this Christmas.

For more information, contact your ghd account manager or call 0845 330 1133 41

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W W W.DAVINES.COM W W W.FACEBOOK.COM/DAVINESOFFICIAL

BY CREATING BEAUTY WE WANT TO ENCOURAGE PEOPLE TO TAKE CARE OF THEMSELVES, OF THE ENVIRONMENT IN WHICH THEY LIVE, AND OF THE THINGS THEY LOVE. ESSENTIAL HAIRCARE EXPRESSES THIS VISION, CONTRIBUTING TO THE PROTECTION OF BIODIVERSITY THROUGH THE USE OF INGREDIENTS FROM SLOW FOOD PRESIDIA FARMS IN ITALY.

W W W.DAVINES.COM W W W.FACEBOOK.COM/DAVINESOFFICIAL

FOR US SUSTAINABILITY DEALS WITH THE RESPONSIBILITY WE OWE TO OURSELVES AND THE WORLD IN WHICH WE LIVE. ESSENTIAL HAIRCARE USES CARBON-NEUTRAL PACKAGING TO OFFSET CARBON DIOXIDE EMISSIONS THROUGH REFORESTATION IN MADAGASCAR.

W W W.DAVINES.COM W W W.FACEBOOK.COM/DAVINESOFFICIAL

I BELIEVE IN THE TRUTH OF THE INEXPLICABLE, IN THE COMMON SENSE OF STONES, IN THE LUNACY OF FLOWERS. based on What I Believe by J. Ballard

THE SECRET TO PERFECT COLOUR

WITH THE LAUNCH OF WELLA PROFESSIONALS’ ‘ONLY A HAIRDRESSER CAN REVEAL YOUR TRUE COLOUR’ CAMPAIGN, THE BRAND HAS CRACKED THE COLOUR CONUNDRUM – IT REVEALS THE EQUATIONS TO ACHIEVE THE PERFECT COLOUR RESULT EVERY TIME PERFECTION is what all colourists strive for, but it often remains elusive. Wella Professionals hopes to make perfection a realistic goal for every colourist and client with its perfect colour equations.

The client shares a bond, a relationship with their hairdresser that a box of colour from a supermarket is never going to replace.

Going to the salon and trusting the skills of professionals can deliver clients the best colour, the best techniques, the best of creativity and the best vibrant and long-lasting hues with the Wella Professionals spectrum.

Any good colourist knows you need to take into account skin tone, eye colour and hair colour during a colour consultation, but do you know how much importance should be placed on each? Like everything in life, there’s a balance. A new study from the Wella Professionals scientific research team to find out how we perceive attractiveness in one another, has concluded that the most attractive beauty results are when one of three aspects – skin tone, eye colour and hair colour – stands out and contrasts against the other two.

The team then set out to achieve the perfect colour result for each client, which is when it discovered the perfect colour equations.

By introducing a singular cool or warm hair colour element to contrast with the two key facial features, the study found client attractiveness ratings increased significantly.

Wella Professionals found that not only does

hair colour appear enhanced, but eye colour looks more intense: a blue eye is perceived as even crisper, while a brown eye that much richer. By getting the cool-warm balance right, colourists can also make skin tone appear smoother and even.

THE TWO EQUATIONS FOR PERFECT COLOUR: WARM + WARM + COOL = PERFECT COLOUR COOL + COOL + WARM = PERFECT COLOUR Josh Wood, global creative director of colour for Wella Professionals, believes that the best part about these equations is that they show what hairdressers have been doing instinctively for years is correct. But, he continues, if they can fully understand the science and reasoning behind perfect colour, then they can achieve true greatness. Josh is encouraging hairdressers to envisage colour outside of the traditional stereotypes, so blonde isn’t always cool and brunette isn’t always warm.

While some clients will inevitably ask for colour results that go against these equations, some will want to play with their look and find out what can help them to look their best – and the secret can be unlocked with this formula.

This is a mathematical puzzle that needs to be worked out – and that’s where colour consultations come in. You should share a colour consultation with every client to give them the chance to see just what’s possible, and show them and new clients just what you’re capable of!

Let Wella Professionals help you master the colour code. Contact your Wella Professionals account manager, call 01202 595700 or visit wellaprofessionals.co.uk 48

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CR EATIV E HE AD PR OM OT ION

“WHEN YOU HAVE A SOLID RELATIONSHIP WITH YOUR CLIENT IT NEEDS TO BE CELEBRATED. BEING PART OF THE JOURNEY ENSURES THAT WE CAN ACHIEVE EXCEPTIONAL COLOUR RESULTS IN SALON” DANNY DOWIE, CHEYNES AND WELLA PROFESSIONALS COLOUR CLUB MEMBER

JOIN THE MOVEMENT

The perfect colour formulas go hand in hand with Wella Professionals’ latest campaign ‘Only a hairdresser can reveal your true colour’. The campaign celebrates the relationship clients have with their hairdresser and the exceptional colour results that can be achieved in-salon. Wella Professionals is encouraging salons to offer clients a free consultation to experience hair colour either for the first time or to discover their ideal grey look, and it’s the perfect opportunity to try out the perfect colour equation. And to help colourists even more, Wella Professionals has launched several exciting new Koleston Perfect (8/41, 6/45, 8/45) and Color Touch (/43, 10/81) shades, enabling colourists to create the perfect colour equations with ease for every client.

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We celebrate the Wella Professionals TrendVision Award 2015 UK & Ireland Gold winners as they get ready for their biggest challenge yet – the International Final

JOURNEY OF

A LIFETIME THE WELLA PROFESSIONALS TrendVision Award UK & Ireland Final was a night to remember, as this year’s finalists battled it out to see who would be crowned UK & Ireland winners. They had beaten hundreds of entrants at the initial photographic stage and made it through the Regional Heats in May, but it all came down to one night and one stage. So put your hands together for the Wella Professionals TrendVision Award UK & Ireland winners.

UK WINNERS COLOR VISION

GOLD Shabaz Hussain, HOB Salons SILVER Emily Batham, Regis BRONZE Reece Bullman, Chopp

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Shabaz Hussain

YOUNG TALENT

Craig Clark

GOLD Craig Clark, HOB Salons SILVER Alex Freeman, HOB Salons BRONZE Johnny Campbell, Alexanders

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CR EATIV E HE AD PR OM OT ION

NEW FOR 2015!

ople’s The first ever Pe ara Ci is r ne Choice win ls el ur Yo of y Brad ay in Galw

IRELAND WINNERS

Ericka Kidd

“It was great to be selected by industry icons – the process has given me amazing career satisfaction. It was the first time I’d put myself in that arena and it was fantastic to get feedback!”

SHABAZ HUSSAIN, HOB SALONS YOUNG TALENT GOLD WINNER

Jayson Gray, Toni&Guy

For the third year running, all winners will receive a tailor-made mentoring programme.

Gold winners will enjoy four days of mentoring to help hone their skills for the International Final in Berlin.

Akin Konizi, HOB Salons

MENTORING

Darren Ambrose, D&J Ambrose

GOLD Ericka Kidd, House of Colour SILVER Ciara Brady, Yourells Hair Salon BRONZE Nadine Walshe, House of Colour

Bruce Masefield, Sassoon

YOUNG TALENT

Leonardo Rizzo, Sanrizz

GOLD Leandro Santana Santos, Santanna Hair Studio SILVER Aoife Laverty, Joanne O’Neil Hairdressing BRONZE Aaron Healy, Wayne Lloyd Hair

Leandro Santana Santos

COLOR VISION

U? COULD IT BE YO ion tit The 2016 compe ar nu y so launches in Ja entry is the make sure your witnessing the best it can be by als TrendVision Wella Profession February.

Insight Tour in ation, email For more inform @pg.com wellaevents.im 18 128 or call 0845 60

Keep up to date with the latest Wella Professionals TrendVision Award news by following @wellapro #tva on Twitter, like Wella Professionals on Facebook or visit wella.co.uk/trendvision CREATIVE HEAD

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Sam Burnett

Scene

Jay Mahmood

Mark Leeson

Kerasilk

THE HOTTEST EVENTS EVERY MONTH – GET YOURSELF SCENE!

Stars of the

COSMO LAS VEGAS’S COSMOPOLITAN HOTEL – with its all-day club Marquee and supper club Rose. Rabbit. Lie – was the perfect setting for Goldwell’s Global Zoom 2015 event, a fusion of the grand final of the Color Zoom Challenge, a preview of Color Zoom ’16, and myriad artistic sessions on the stage across the weekend. More than 2,500 hairdressers from all over the world descended on Sin City to see the stunning Kerasilk launch with Mark Leeson; catch the latest from the KMS California Artistic Team, featuring Hare & Bone’s Sam Burnett; and wonder at the cutting skills of Jay Mahmood.

Attendees could get hands-on, too, designing their own KMS California bottles and supporting the #IamGoldwell campaign.

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Disruption

BY DESIGN Global Zoom also signals the unveiling of the new Color Zoom collection – and what a belter we have for 2016! Taking inspiration from fashion trends, the Color Zoom Team launched D!srupt, a collection that invites you to challenge ideas of style. We’re talking disrupted shape, colour and texture across the board – think shiny materials meeting matte and frizzy textures; deep neutral backgrounds with spotlights of vibrant accents. For the reveal, the three global Color Zoom Challenge ’14 winners joined the Color Zoom Master Team (including the UK’s Neil Barton) and a host of other top line Goldwell artists (including the UK’s Lisa Whiteman) to shake up the status quo and break-up the conventional. Are you ready to get disruptive?

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Helen Heinroos

With 72 finalists from 28 countries, the main pull of Global Zoom was the Color Zoom Challenge and it was the UK and the US taking gold across the board, giving the UK salons in Vegas an extra reason to celebrate at the astonishing climactic party at rooftop club, Drai’s.

From the glitz and glam of Vegas to the chic of Stockholm for Global Zoom 2016, another illustration of the oh-so fresh vibe Goldwell rocks.

After a warm welcome from Kao Group’s global president, Cory Couts, he handed over to John Moroney, vice-president and global creative director of Kao Salon Division, to host the rest of the show, ably supported by a posse of brightly plumed Las Vegas showgirls.

John Moroney

Cory Couts

Glory DAYS

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And the winners are…

PARTNER CATEGORY Corinne Brown, USA

UK finalists

STYLISTS’ FAVOURITE Helen Heinroos, Estonia

CREATIVE HEAD

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Harley LoBasso

CREATIVE CATEGORY Harley LoBasso, USA

Corinne Brown

NEW TALENT CATEGORY Natalie Cara Jones, UK

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Patrick Cameron

HOB Academy

Sebastian Professional

WE KNOW

where it’s at The Wella Professionals TrendVision Award 2015 UK & Ireland Final was where it was at for inspirational collections, stunning shows, winning looks – and entertainment by none other than ’90s girl band, All Saints (those of crop top fame). Held at the Roundhouse in Camden and hosted

by TV’s Claudia Winkleman, the final is always one of our favourite nights of the year. The audience enjoyed an exclusive look at collections from Sanrizz, Marc Antoni and HOB Academy, a sensational show from Sebastian Professional UK Creative Style Artists and the Cult Team, and a stunning show by mystery guest Patrick Cameron. But the main event was the unveiling of the TrendVision Award 2015 UK & Ireland winners.

After the exhilaration of the winners being revealed, the audience was keen to celebrate – urged on by All Saints – and partied into the night.

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GOLD Craig Clark, HOB Salons SILVER Alex Freeman, HOB Salons BRONZE Johnny Campbell, Alexanders

Color Vision winners

Color Vision

Sanrizz

Marc Antoni

And the winners are‌

Young Talent

GOLD Shabaz Hussain, HOB Salons SILVER Emily Batham, Regis

Young Talent winners

BRONZE Reece Bullman, Chopp

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It may not have been sunny California, but (for one day at least) London was seen at its best with the sun shining down on Shoreditch Town Hall Hotel where Unite was hosting its annual Global Session. For 2015, 16 international artists took to the stage, presenting a spectrum of contemporary, classic, men’s and avant-garde looks to an audience of more than 300 people. Crowd favourite David Fletcher gloried in the East End location and created a highly stylised look. The day also saw Gary Baker give a nostalgic nod to the ’80s with his punk-esque pixie crop, while Jan Przemyk was inspired by the ’90s, specifically Australian model Emma Balfour.

Day two included Anthony Rawlings, Jason Liddiard and Daniel Jordan sharing tips on adding interest to short hair, while the finale saw Gary Baker melting pink plastic to create a candyfloss effect and Fredrik Karlsson and Matthias Laveson working together to create a towering, woven look, while the Inanch team created a haunting vampire bride whose hair flowed into a veil, ruff and shoulder pads. Next year, Unite is back on home turf in San Diego – we can’t wait!

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David Fletcher

HOME

Jason Liddiard

Andrew Dale (right)

Home from

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Gary Baker

Fredrik Karlsson and Matthias Laveson

Karine Jackson

SACO Tim Hartley

House of

The rules of NOISE? “It’s 15 minutes of whatever the f**k you want,” says founder Richard Ashforth of his global pop-up hair show, “so long as it includes some hair!” At the fourth NOISE London, set in the atmospheric venue of St John’s Church in Hackney, an incredible line-up of hair legends duly obliged: Peter Gray paraded the world’s oldest model, 87-year-old Daphne Selfe; Brooks & Brooks showcased lavish avant-garde looks; NOISE rookies Allilon Education brought a fresh energy and cool colour work, followed by Xavi Garcia’s sharp cuts and iridescent colour, while Tim Hartley amused and entertained without saying a word. Closing the show, NOISE stalwarts Debut, the Shanghai-based education team, wowed the crowd with their strong shapes and graphic colours before SACO stormed the stage with a finale that saw the creative team clipper-cutting their models’ wigs to produce sharp cuts with exaggerated volume. Brilliant!

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Sally Brooks

HACKNEY

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THIS NOVEMBER...

CHARLES WORTHINGTON TREVOR SORBIE / LOUISE GALVIN LEE STAFFORD /JAMES GALVIN They’re all taking part in Magic Scissors by donating the price of one haircut.

All donations go towards training the next generation of hairdressers in Uganda, providing a route out of poverty for many young people.

JOIN THEM TODAY

www.magicscissors.org LET’S ACHIEVE SOMETHING REMARKABLE MEDIA PARTNER

CONCEPT +44 (0) 208 483 6443 magicscissors@lessonsforlifefoundation.org

Registered Charity 1122320

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Toni Mascolo and Sacha Mascolo-Tarbuck

And the winners are‌

TONI&GUY PERFECT SALON Toni&Guy Southend ESSENSUALS PERFECT SALON essensuals Bath COMPANY OWNED PERFECT SALON Toni&Guy Covent Garden, London INTERNATIONAL SALON BUSINESS Jose Boix, Toni&Guy Spain TONI&GUY ACADEMY DIRECTOR Hide Saiga, Toni&Guy Tokyo TONI&GUY PRODUCT EXPERT Lauren Leigh Foskett, Toni&Guy Shrewsbury LABEL.M PRODUCT EXPERT Keri Daniel, Danique Hairdressing TONI&GUY SALON RETAILER Toni&Guy Oswestry LABEL.M SALON RETAILER Chandler Wright, London LABEL.M THE LOOK Kevin Miller & Laura Wickham, M Salons Bishop Stortford TONI&GUY IMAGE OF THE YEAR Fabrizio Palmieri OUTSTANDING CONTRIBUTION TO TONI&GUY Simon Noulton

IcedGEMS Toni&Guy Mainstage returned to the Copper Box Arena in Queen Elizabeth Olympic Park, kicking off with a warm welcome from founder Toni Mascolo, his daughter and creative director, Sacha Mascolo-Tarbuck, and global brand director, James Tarbuck. The trio presented awards commending the hard work and inspirational creations from salons and individuals alike. Then Jess Glynne took to the stage to perform hits from her number one album.

With the mood high and adrenaline pumping, new looks from essensuals, label.m and the Socialized collection were paraded down the catwalk. London Fashion Week had its moment too, with presentations from Henry Holland, House of Holland and Giles all headed up by session veterans. The finale came in the form of a subzero avant garde show from Indira Schauwecker, with ice queens gliding down the catwalk, their hair sparkling under the spotlights.

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Tracie Cant

Kim Rance (centre)

Johanna Cree Brown

Katya Davies

Zoë Irwin Anna Chapman CREATIVE HEAD

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Girls’ WORLD

It was standing room-only at The Coterie, as session stylist extraordinaire Zoë Irwin led a debate on women in the industry, with an all-female panel discussing everything from the challenges of motherhood to the liberation of social media and the absolute need to be focused and well-organised in your career.

“Hairdressing is an open and democratic industry, where the same opportunities are open to everyone, regardless of gender,” argued Katya Davies, founder of Myla and Davis, while many believed egos – or lack thereof – plays a part. “I like to get on with things quietly and let my work speak for itself,” said Johanna Cree Brown from Trevor Sorbie and Most Wanted Creative Talent winner 2015, “I’m not that comfortable bigging myself up on social media”. With a packed audience, including make-up artist Sharon Dowsett and It List It Girl 2015 Kim Rance, chipping in with questions and comments of its own (not to mention a fabulous speech from It List It Guy 2015 Luke Benson), everyone left with plenty to think about – and a £100 goodie bag of on-trend cosmetics from the evening’s sponsor, HD Brows.

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AMANDA MARSDEN LIFESTYLE SALON & SPA, Exeter

GARY INGHAM LIFESTYLE SALON & SPA, Hampstead

JAMES DUN’S HOUSE LIFESTYLE SALON & SPA, Glasgow

LOOKING FOR

Sustainable Growth?

Learn how these three successful salon owners continue to evolve their business with Aveda.

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“Our Aveda Salon Development Partner feels like a real member of our team and has worked with us on many innovative business-building initiatives.

It’s like having a management consultant with industry expertise, but for free.”

Culturally, Aveda makes us different from Q: What makes Aveda different from many of the salons out there; inspiration and education for the team, products that are other beauty companies in terms innovative and results-driven, and also a clear of supporting and growing your business focus to help us stay on track. All that business and profits? combined attracts new guests and helps retain them and therefore continually grows our INGHAM: Our Aveda Salon Development business.

Partner feels like a real member of our team MARSDEN: Guests recognise that Aveda salons and has worked with us on many innovative and spas have an inherent quality assurance business-building initiatives. It’s like having throughout the guest experience, which is vital in a management consultant with industry expertise, but for free. helping us capture new guests.

Aveda colour is equally sought out by guests With Aveda’s proven approach to planning and delivers such beautiful results — and the business benchmarks, focusing on a few key fact that the colour is bespoke means that guest metrics has increased the profitability of our salon, and has been easy to implement. loyalty is built and locked in.

Educational support is very strong, and it’s not — GARY INGHAM just the many creative courses Aveda offer, the “(Aveda’s) Gary Ingham Lifestyle Salon & Spa; Hampstead business courses are also great.

‘Benchmarking for Success’ Q: How has Aveda helped you attract course is an new customers to your salon and essential tool grow your business and profits? and a constant INGHAM: Co-branding with Aveda says reminder something more than: we stock this brand. to retain It says: we’re experts in hairdressing and in beauty, we use only the best products, we care your focus on growth while for our environment, we respect nature and we maintaining your level of profit.”

FORREST: Another unique offering from Aveda is Aveda Business College. It’s a step-by-step for business owners and managers, going all the way from understanding what makes the business tick to how your in-salon culture can affect your profits.

It lets the salon owners work from a proven business blueprint meaning they can really focus on the team and the guest experience.

MARSDEN: Aveda demonstrates a sense of strive for excellence.

—AMANDA MARSDEN ™ sensitivity by working alongside salon owners.

Aveda full spectrum colour is a fantastic Amanda Marsden Lifestyle Salon & Spa; The ‘Benchmarking for Success’ course is an colour system with wonderful results every Exeter & Totnes essential tool and a constant reminder to retain time. As well as being totally customisable for every guest, it also represents a huge saving in Born out of this fantastic performance is a your focus on growth while maintaining your stock holding for the salon. confidence that ripples throughout the team, level of profit.

Aveda do a lot of media campaigns aimed at which in turn extends to the guests. driving customers into Aveda salons. TV, print and digital campaigns have all benefitted our “Culturally Aveda makes us different from many business enormously. The prime-time TV slots of the salons out there; inspiration and education for invati™ not only drove new customers to our salon (and huge sales), but it also validated for the team, products that are innovative and our salon’s image of quality and exclusivity.

FORREST: When you partner with Aveda your business benefits from a global network of education and creative inspiration.

results-driven, and also a clear business focus to help us stay on track.”

— SHEONA FORREST James Dun’s House Lifestyle Salon & Spa: Glasgow & Aberdeen

What are you waiting for?

To discover how Aveda can help grow your business call 0870 192 5650 for a one-on-one consultation.

Aveda.co.uk/grow

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G I B AIR H DO! YO U

BY L

AYE RE

DONLINE.COM

100 SALONS

ONE BIG NIGHT #BIGHAIRDO Bubbles, braids and blowdrys – the first-ever Big Hair Do had it all, and then some!

IT WAS THE BIGGEST hair party to ever take place in salons – and it was epic!

On Thursday 24 September, 100 hair salons around the UK – from Hooker & Young in Newcastle-upon-Tyne to Mark Leeson in Chesterfield, Strands Hairdressing in Fareham and Trevor Sorbie in London – threw open their doors to the first-ever Big Hair Do, a unique evening filled with fun, education, product testing, hair DIYs and stylist expertise, helping thousands of consumers to solve their hair problems and update their look for the season ahead.

The nationwide live event, organised by consumer website Layered and Creative HEAD, saw salons up and down the country offering everything from free blow-dry tutorials and trend masterclasses to problem-solving clinics and haircare overhauls. In fact, there was so much going on, #bighairdo trended on Twitter!

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@CVAEdwards Thanks to @MylaAndDavis for hosting an amazing #bighairdo – and for giving me a crash course in plaiting! #bloggers

20/10/2015 12:37

#bighairdo @layeredonline @creativeheadmag

@RubiesHairdress @LayeredOnline it was fabulous.

The team were amazing and the clients loved all the help and advice.

Can’t wait for next year! #bighairdo

@PixieTenenbaum Lush goodie bag from Collective Hair #newcastle #bighairdo event in association with @LayeredOnline

#BIGHAIRDO lit up Twitter – we were in the top 10 for most of the night!

@MsDeZilva Thank you to @WebsterHair @Bumble_UK for a really, really enjoyable #bighairdo last night. Chuffed I won. Amazing! #raffle #winner

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@GeorgesSalon Beautiful clients enjoying some fizz and snaps in our glam booth #bighairdo #party #salon #georgeshairdressing

THE BIG HAIR DO was a great opportunity for salons to invite people in and get them excited about their teams and services – a chance to show off their skills, offer advice and showcase new products and techniques.

Sponsored by BaByliss PRO, Bumble & bumble, Fudge Professional, KMS California, L’Oréal Professionnel, Schwarzkopf Professional and Viviscal, the Big Hair Do was perfect for building client loyalty and a local press profile. Each participating salon received a Big Hair Do guide, branded window stickers and badges, as well as 50 goodie bags to fill with products from suppliers. Many salons also teamed up with local businesses to provide bespoke cocktails, canapés and cupcakes – creating an even bigger local media story.

Michael Young, co-owner Hooker & Young, which took part in the event, said: “Big Hair Do was a chance to treat our clients to an evening of fun and cocktails, but it also was extremely good for business. We did a lot of retail and booked loads of new appointments on the night, and over the following days we got many new clients as word spread about what a great salon we are. We also got good coverage in our local press and had a TV crew come down and do some filming. We’ll definitely do Big Hair Do again next year.”

Catherine Handcock, publisher of Creative HEAD, added: “The Big Hair Do has been a fantastic success! Salons embraced the concept with gusto, inspiring consumers with the latest hair tricks, techniques and products. For consumers, it was a chance to meet their local salon team and be blown away by their skills and expertise. Everybody loved the opportunity to get together, and we can’t wait to do it again next year!”

A UNIQUE LIVE EVENT BROUGHT TO YOU BY 78

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#bighairdo @layeredonline @creativeheadmag

@SandieBeach Fun times at the @hookerandyoung #bighairdo

SAVE THE DATE!

O 2016 #BIGHAIRD

@HarveyLukeHair Thank you to all involved in making this #bighairdo a success

Wednesday 28 September

@BiyoniHairE11 Lots of happy clients @LayeredOnline #bighairdo

The Headmasters salon group sing embraced the Big Hair Do, choo ing serv and 10 salons to take part guests fizz, macarons and heaps of advice – from hair-up ideas and blow-dry tricks to colour consultations and more! Real, everyday hair issues were solved, ie and happy visitors left with good a and bags filled with products !

Headmasters wash bag. Success

LAYERED'S BIG HAIR DO 2015 WAS SPONSORED BY CREATIVE HEAD

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IT’S COMING! GREAT MINDS. BIG IDEAS. POWERFUL STORIES.

GROW YOUR SALON BUSINESS

10 YEARS

20-21 MARCH 2016 Park Plaza Riverbank Hotel, London

WEEKEND PASS £210*

DAY PASS £99

BOOK NOW 01434 610944 70-73_Salon Smart.indd 2

21/10/2015 10:26

Inspiring speakers Practical workshops Case studies Q&A sessions NEW! Showcase Non-stop networking

HEAR FROM THEM ALL

Marcus Allen, Harrods Urban Retreat Nick Clark, 93ft Nicky Clarke OBE George’s Hairdressing Laura Glazebrook and Sofie West, LWPR Simon Harris, mysalonmanager.co Adam Reed, Percy & Reed Jayne Prigent, Jas Hair Group Lee Stafford Ken West, 3•6•5 Abby and Karly Whittaker, Sarah Hodge Hairdressing Mitchell Wilson, Laundry Tony Wood, Tony Wood Hairdressing

CREATIVEHEADMAG.COM/SALONSMART

@CREATIVEHEADMAG

CREATIVEHEADMAG

#SALONSMART16

CHOOSE YOUR TICKET 70-73_Salon Smart.indd 3

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TWO-DAY BUSINESS PACKAGE WEEKEND PASS £210* Sunday 20 and Monday 21 March 2016 Your ticket includes: l l l l l l l l l l London’s 4-star Park Plaza Riverbank Hotel provides a luxurious setting for Salon Smart guests. Situated near London’s South Bank with views over the River Thames, the city’s key attractions – such as the London Eye and the Houses of Parliament – are within walking distance.

Salon Smart Weekend Pass ticket-holders will enjoy a comfortable stay in fully air-conditioned rooms with flatscreen televisions, mini-bar, tea and coffee-making facilities. Hotel amenities include a fitness centre, an award-winning restaurant and free Wi-Fi. 24-hour room service is available.

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l

All main stage speaker sessions Meet & Mix reception Three-course dinner with wine After-dinner hair presentation Overnight stay (Sunday) with breakfast Practical workshops Live Q&A session NEW! Showcase Lunch and all refreshments Non-stop networking!

Goodie bag

*Based on two people sharing a twin/double room. £50 single room supplement applies.

SPONSORED BY

21/10/2015 10:27

MONDAY ONLY SCHEDULE

DAY PASS £99 Monday 21 March 2016 Your ticket includes: l l l l l l l

Monday’s main stage sessions Practical workshops Live Q&A session NEW! Showcase Lunch and all refreshments Non-stop networking!

Goodie bag

20-21 MARCH 2016

Park Plaza Riverbank Hotel, London

BOOK NOW 01434 610944

Ticket terms apply: visit creativeheadmag.com/salonsmart/ticketsandvenue

CREATIVEHEADMAG.COM/SALONSMART

@CREATIVEHEADMAG

CREATIVEHEADMAG

#SALONSMART16

IN ASSOCIATION WITH HAIRAIS ERS

®

PROFESSIONAL

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22/10/2015 13:23

IN ASSOCIATION WITH

JOIN PAUL WINDLE AND NEIL MOODIE FOR A DAY OF CREATIVE CUTS, COLOUR AND CONCEPTUAL EDITORIAL, AND EXPLORE THE WINDLE & MOODIE PRODUCT LINE

WINDLE & MOODIE

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MONDAY 1 FEBRUARY 2016

11AM TO 5PM WINDLE & MOODIE SALON 41-45 SHORTS GARDENS, LONDON WC2H 9AP

INSPIRATIONAL SEMINAR TICKETS ARE FREE BUT STRICTLY LIMITED. EMAIL TALINE@ WINDLEANDMOODIE. COM TO RESERVE YOUR PLACE

CREATIVE HEAD

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21/10/2015 10:00

ON THE ROAD

RITA, HUES & CHRIS, TOO

CROWNED THE FIRST EVER IT LIST IT GUY IN 2010, CHRIS APPLETON IS NOW JETTING ACROSS THE GLOBE AS STYLE CHAMELEON RITA ORA’S RESIDENT HAIRDRESSER. CREATIVE HEAD CAUGHT UP WITH HIM BETWEEN SHOOTS...

IT WAS JUST ONE OF THOSE SITUATIONS – we were working on a shoot, Rita liked me, my vibe and what I did with her hair and she was looking for a hairdresser so we started working together. As time went on we did more and more together. Working with celebrities you need a real element of trust.

It’s an understanding of their vision.

“The great thing about Rita is that she isn’t a standard artist with one particular look that I do every day – she changes it up and people expect that from her, they expect her to be a chameleon. And now she’s an X Factor judge, we’re having even more fun changing her look for every show!

“Even with social media, I don’t think I get fazed by the pressure. One of my idols is Madonna and she always looks to reinvent herself – I find that inspiring. It’s a hard thing to do, and that reinvention can get criticism, but more often than not it will work and start a trend.

“I like taking risks

and sometimes I’m my own worst critic and can be pretty hard on myself. I look at what people are saying and take it into consideration, but the most important thing is that Rita is happy, that she owns it and is happy wearing it.

“For example, I cut her hair off before the Oscars. She was nervous and a little scared!

We were in LA, it was 2am and I’d just coloured her hair and I said: “Let’s do it!” and she was saying: “Really?” I said: “Yes! We’ve got the Oscars coming up, you’ve got that clean platinum colour, let’s just do it.”

We did it and she said she liked it, but I knew the next morning would be the decider – I bet anyone in a salon can relate to that! She texted me the next morning and said: “Don’t come round! I’m not sure if I like it!” I did go round and she said she didn’t want it any shorter, but she just looked so cool – she did love it in the end and wore it with confidence.

“I don’t know if I could pick a favourite look of hers – one minute she’s glamorous, and the next she’s edgy. But I do like her hair short – I’ve just cut it again for a major cover shoot. It’s reminiscent of classic Agyness Deyn.

CREATIVE HEAD

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HOW CHRIS REINVENTS RITA...

...USING GLOBAL MEGA-BRAND SEXY HAIR AS HIS STYLING WEAPON OF CHOICE! BIG SEXY “I USED SPRAY AND STAY FROM IP. HAIR TO GET A REALLY GOOD GR SLICK I MIXED THAT WITH BIG BOOST TO CURLS, THE SIDES DOWN FOR THOSE ‘S’ .

WHICH I DID WITH FINGER WAVES ES!” IT’S THE OLD SCHOOL TECHNIQU

“I WAS INSPIRED BY SH

Rimmel London. Opposite page images: Instagram

This page images (from top): Nylon, L’Officiel and

ARON STONE IN CASI NO; A REALLY GLAMOROU S LOOK. I USED SOY RENEWAL CREME OIL

BY HEALTHY SEXY HA IR FOR A HIGH SHINE AND A SMOOTH FINISH.”

CREATIVE HEAD

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“I USED SMOOTH ENCOUNTER FROM SMOOTH SEXY HAIR TO

PREP THE HAIR, THEN THE FRIZZ ELIMINATOR SPRAY TO FINISH. THIS WAS ALL ABOUT BLONDE!”

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Paul Edmonds salon

INSPIRED

HOW THE WEST WAS WON

IF YOUR SALON ISN’T ORGANISED, HOW CAN YOU DELIVER A FIVE-STAR SERVICE? PAUL EDMONDS REVEALS HOW HE TRANSFORMED HIS KNIGHTSBRIDGE PAMPERING POST INTO A MOST WANTED WINNER

THE MISSION STATEMENT at Paul Edmonds, Most Wanted 2015 Best Salon Experience winner, is simple: “To be the best, approachable, bespoke luxury hair and beauty experience for the modern, aspirational individual.”

This commitment to the client, and absolute focus on the brand’s mission, is particularly impressive when you consider the salon’s recent history. “While the brand has an impressive heritage, when I became involved in 2009 it was financially uncomfortable and, in fact, technically insolvent,” admits Yashar Rasekh, managing director. The Knightsbridge environment was changing massively as old residents were leaving and international consumers were flooding into the area with money to spend.

So it became crucial to deliver a different approach to the client and a new salon space.

THE BIG GUNS

Clearly, the salon’s biggest selling point is the man at the helm, Paul Edmonds, but he needed someone to turn that name and creativity into a profitable business.

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Welcome Yashar, a former business analyst at Tesco and chief financial officer at fashion label Gant, into the Paul Edmonds fold.

“I’m disconnected from Paul’s creative input so there’s a clear distinction between the operational and creative sides of the business,” says Yashar, “but I like to understand the pattern of what happens in hair and beauty. I get onto the shop floor and listen to what they’re telling the clients, I talk to the clients myself.”

He admits that the salon had no customer relationship management tools to capitalise on client engagement. Within just a halfmile radius of Paul Edmonds it’s a highly competitive market – think Neville’s, Urban Retreat and Daniel Hersheson, to name but a few. The salon needed to build a robust, ongoing database to communicate with and market to clients. There was also no real consistency in terms of the brand, either.

“Therefore there wasn’t customer loyalty through the brand, it was associated purely with individuals,” he admits.

It was time for Paul Edmonds and his team to re-evaluate their proposition.

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#MWIT15

“We do a lot of mystery shopping to compare, so would arrange for a nail technician to go to our competitors,” explains Paul. “We then have a meeting where we discuss the experiences and pitch them against our own service.”

On offer for clients are a bespoke magazine, branded umbrellas, gift cards packaged in a ribbon-tied box that can earn loyalty points, an online shop as well as an extensive retail area in store, all including Paul Edmonds-branded beauty products. Often the team goes further. The client wants sushi couriered over from Mayfair? No problem! The result is a thrilled guest who comes back repeatedly.

HOUSE STYLE

Inset: Yashar Rasekh (left) and Paul Edmonds

NEED TO KNOW

“The main thing about the salon experience is to understand your service proposition, where do you sit in the market?” explains Paul Edmonds himself. “We identified that we’re luxury, so did an evaluation of what luxury means from a client perspective.” The team identified that there are two groups with very different needs – the cash-rich/ time-poor, and the cash-rich/time-rich. Out of that, they worked out what the expectations within these groups. The latter want a full pampering experience, so services include topping up parking meters, walking dogs and offering amazing food. “They might be in all day having extensions applied, and what they’re going to eat is a major part of their experience and something they look forward to,” he adds. “They are happy to have their nails done separately and go to different areas of the salon.”

By contrast, cash-rich/time-poor clients want everything done at the same time. Ultimately, the goal is to meet client expectations immediately.

CREATIVE HEAD

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The Paul Edmonds team identified a need for a space where clients could have beauty services in an environment that was the antithesis of a busy salon but retained the brand’s vibe.

So they acquired two garages that backed onto the Knightsbridge salon and converted them into an area that feels like the front room of a luxurious living space, the perfect setting for a relaxing cup of Earl Grey tea in fine bone china. Welcome to The House.

The House revolves around beauty and nails, with seats flown in from Portugal and adjustable manicure tables designed by McLaren with individual TV screens and LED lighting. The key focus is for time-rich individuals to enjoy an indulgent service, while time-poor clients can still partake in speedier services, such as express facials.

Due to the changing international clientele that was first identified five years ago, the salon now has two VIP rooms.

It’s essential to have a private space for new clients who don’t want to have their hair seen by men. It’s also a good space for those suffering from hair loss or cancer – and the salon offers My New Hair services. The VIP rooms’ interior was designed by London design agency Brahm, while interiors expert, Simpson, was behind the furniture.

“We used the best because it’s what clients expect,” says Paul. “It reflects the tastes of our Russian and Middle Eastern clients while retaining an English feel.”

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COLOUR KEEN TO KNOW THE LATEST COLOUR TRENDS AND GET THEM IN YOUR SALON? MOST WANTED COLOUR EXPERT 2015 AND RUSK UK AMBASSADOR KATIE MULCAHY REVEALS ALL

ALL OF THE LIGHTS

IT’S THE RETURN of the mega lights! “This time they’re softer and more subdued in tone, with extrafine weaves and more subtle tonal variation,” says Katie. “This look oozes class and sophistication, think tones of butter, beige and mocha all mixed into one to give the ultimate in luxurious colour. I like to use a mix of the RUSK Super Lightening series to give a multi-toned finish. These highlights tone and lift, which results in a beautiful blonde when used together. To create this gorgeous finish, use 9.11AA RUSK Deepshine Intense Very Light Ash Blonde Permanent with 10 Vol Developer (Ratio 1:1.5); RUSK SALON Deepshine Neutral Blonde with 30 Vol Developer (Ratio 1:1.5). Once rinsed out, I glossed over the hair with 10.11A RUSK Deepshine Intense Platinum Ash Blonde Permanent with 10 Vol Developer (ratio 1:2) to neutralise any golden tones.”

BRONDE

BLONDE? BRUNETTE? Why not both? Think Cara Delevingne and Suki Waterhouse and you’ve got a great starting point. “This works great with all skin tones and is easily adaptable from person to person,” says Katie. “For this look, I used a freehand balayage technique to create a sun-kissed look – perfect for brightening up cool winter days and nights. Use RUSK Deepshine Blonde Lightening Cream with 20 Vol Developer (ratio 1:2). Use the cheekbone as a guide, pulling sections to this point to judge where to apply colour. Backcomb hair slightly to give you a soft guideline and allow colour to smudge. Work lightly in diagonal brush strokes across the section at the top, applying more heavily as you reach the ends. On the fringe create a veil around the face to emphasise the eyes. Once this had been rinsed out I then applied 8.13B Light Beige Blonde RUSK Deepshine Demi with Balancing Lotion (ratio 1:2) over the coloured ends to flatten out any brassiness.”

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WATCH IT! To discover exactly how Katie achieved these looks, visit youtube.com/salonservices1

ENVY

“GET READY FOR AN ARRAY OF SHADES THIS SEASON – THINK BRONDE, COPPER AND YES, A RETURN TO FULL HIGHLIGHTS” KATIE MULCAHY, RUSK UK AMBASSADOR

BURNT COPPER

THIS SHADE IS LESS vibrant than the copper we’ve seen in the past few seasons. “It’s almost auburn and works brilliantly on sun-kissed skin,” explains Katie. “With this beautiful hair, we only needed to enhance not cover and so I used 7.4C RUSK Deepshine Copper Blonde Demi with Balancing Lotion (ratio 1:1.5) and SL03G RUSK Deepshine Golden Blonde mixed with 10 Vol Developer (ratio 1:3). I worked mainly on the underneath sections, using balayage boards to ‘paint’ colour on from shoulder-length down on large sections. I suggest you start with lighter colour then alternate with the copper between sections. Once the colour has been rinsed out, apply RUSK Deepshine Clear with Balancing Lotion (ratio 1:1.5) over the whole head of wet hair, apply from root to tip and leave for five minutes to add a shot of incredible gloss.”

RUSK is available exclusively from Salon Services. For

TOP TIPSH!INE,

TO ENHANCE DROPS OF ADD A COUPLE E OIL TO IN H PS EE OF D LOUR YOUR CHOSEN CO WITH IT IX M WHEN YOU THE DEVELOPER

more details, call 0845 601 4861 or visit salon-services.com 83

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O has one M S O d n a t e es a box s Christmas s i Everyone lov th e p ty ir nt and ha for every clie 84

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OSMO Extreme Volume

OSMO Moisture Repair Winter can be tough on hair. Central heating and gale force winds leave hair dull and dry. But clients can transform stressed, lacklustre and heat-traumatised hair into healthy, shiny, salon-worthy styles with OSMO’s Moisture Repair gift set, with pataua oil and keratin complex.

Every girl knows there is no such thing as too much volume – especially when it comes to the party season! The Extreme Volume gift set from OSMO, featuring soybean oil and rice protein, will breathe life back into limp, lank hair with volume that will last all night long.

OSMO Colour Saviour

OSMO Style Laid Bare

OSMO Golden Deluxe

Dazzling shine and glossy colour – what more could a girl ask for? This gift pack features two of OSMO’s most popular products – sulphate-free Colour Save Shampoo and Blinding Shine Illuminating Finisher – to create a gift set all colour addicts will be coveting.

Because men like a gift set more than they will admit, OSMO’s Style Laid Bare is for modern gents everywhere.

Featuring three full sized products – bestseller Matte Clay Extreme, and new editions Pomade Hold and Fibre Sculpt – this gift set is guaranteed to please.

When it comes to indulgent luxury, it’s got to be the OSMO Berber Oil Golden Deluxe gift set. Containing a trio of products from the lavish, argan oilinfused Berber Oil Collection, this set will help restore client’s hair to pristine condition while reducing drying time.

Make sure you’re ready for the Christmas rush with OSMO gift sets, email sales@osmo.uk.com or visit osmo.uk.com CREATIVE HEAD

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The

originals Paul Percival has created a gorgeous new collection for BaByliss PRO so that when your client asks for a new look, you’ve got three!

PAUL PERCIVAL wanted to take classic shapes and make them more editorial, to reinvent party looks and put a stop to the same old, same old. Here, the co-owner of Percy & Reed, reveals how he created each style with the help of BaByliss PRO, giving you party inspiration and revealing that no matter what look you want to create, BaByliss PRO has the tools to create it.

Paul Percival

The Brigitte Bardot

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“We damped the hair down, added Percy & Reed Perfectly Perfecting Wonder Balm and loads of mousse. We then dried the hair off using the BaByliss PRO ItaliaBRAVA hairdryer and set all the hair using the BaByliss PRO Titanium Expression 38mm Tong. I then sectioned off the hair in a horseshoe shape from hairline to crown. Working from the hairline backwards, I back brushed (not back combed) in one centimetre sections using a small dressing brush. This created a natural cushion to provide padding and gave hair great height. I then smoothed hair over the top. The sides are not pinned, but sculpted into place using hairspray and the BaByliss PRO ItaliaBRAVA hairdryer.”

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The twist on the ponytail “After blow-drying the hair, I back combed it from the crown to nape to add volume and shape. For this look all the volume is in the back not the front of the style. I created a centre parting, smoothing hair down each side and pulling into a low ponytail at the nape. Then I split the pony into three sections. I wrapped the first section just once around the BaByliss PRO Titanium Expression Curling Wand. Holding the section loosely, I moved the Wand up and down the hair to create a bend rather than a curl. This was repeated for all three sections. I finished by running my fingers through the ponytail.”

The angel crimp “This is a new way of crimping using continual movement to swell the hair to create angelic movement – it’s a far cry away from the hard ’80s crimping. I took very small sections (about one centimetre) and as soon as the BaByliss PRO Ceramic Crimpers Irons closed I immediately opened them and moved down the hair shaft. The movement has to be fluid and almost continuous, so you need to be fast. Once I had done this throughout the hair, it was perfectly textured and ready to be turned into any shape. I then took the top section and pulled to one side. I then created a large modern pleat at the back, securing with three geisha pins.”

SEE IT! To take a look at the final images, turn to page 110

Whatever look you want to create, BaByliss PRO has the tool to create it. Visit babylisspro.co.uk, or for news and updates, search @babylissprouk on Facebook, Twitter and Instagram CREATIVE HEAD

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TITAN I U M E XP R E S SI O N WAVI N G WAN D A straight barrel wand to create soft curls and waves. The barrel has a premium titanium finish for added shine and is extra long for easy use and consistent results even on longer hair.

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Premium titanium with ultraadvanced ceramic heaters giving instant heat transfer into the hair for fast, flawless results.

TITAN I U M E XP R E S SI O N CO N I C AL WAN D Our new conical wands with a longer length barrel and a true titanium finish are perfect for creating curls and texture even on longer hair.

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T OP SH EL F

CHRISTMAS GIFT SETS OFFER THE PERFECT GIFT SETS FOR YOUR CLIENTS AND THEIR LOVED ONES TO FIND UNDER THE TREE THIS CHRISTMAS – FROM LIMITED EDITION STYLERS TO SEASONAL SELECTIONS

It may be cold outside, but things are hotting up with the limited edition ghd arctic gold Christmas gift sets.

The range of classic products is now available wrapped up in sleek white and gold packaging, and they’re all sure to melt even the iciest of hearts.

RRP FROM £99 ghdhair.com

Aveda Gift of Moisture is perfect for dried-out hair and includes Dry Remedy Daily Moisturizing Oil.

RRP £39.50

aveda.co.uk

There’s a Unite set for everyone, with Blonde, Volumising, Moisturising and Smoothing kits available in their own travel cases.

RRP £39.95

unitehair.com

Blondes can shine bright and remove brassiness over the festive season with the Goldwell Dualsenses Blondes & Highlights.

The Davines OI Oil, Shampoo and Conditioner work hard to reconstruct hair that’s tired from too much Christmas planning – or partying!

RRP £17

RRP £37.35 davines. com

goldwell.co.uk

COU N T I T DOW N The countdown is half the fun with the Salon Services Advent calendar, featuring brands such as TIGI and Wella Professionals.

RRP £42

salon-services.com

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There’s a treat for every day in the lead-up to Christmas with the Kérastase Advent calendar windows.

RRP £80

kerastase.co.uk

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more inside

MORE INSIDE IS A LINE WITH ZERO IMPACT ® / CARBON NEUTRAL PACKAGING W W W.DAVINES.COM W W W.FACEBOOK.COM/DAVINESOFFICIAL

STYLING FORMULAS CONCEIVED BY DAVINES’ LABORATORIES AND ITS ARTISTIC DIRECTOR ANGELO SEMINARA TO GIVE SHAPE TO CREATIVE EXPRESSION.

#MaleGrooming KMS CALIFORNIA TAME FRIZZ GIFT SET RRP £29.95 kmscalifornia.com OSMO COLOUR SAVIOUR SET RRP £19.99 osmo.uk.com

There’s a gift set out there for every client, starting with the sparkling KMS California Tame Frizz gift set, which says goodbye to flyaways. Christmas goes colourful with the Osmo Colour Saviour set, and the EIMI Perfect Setting Gift Set from Wella Professionals takes blow-drys from ‘meh’ to ‘marvellous’. Hair goes through a lot during party season, but Fudge Professional Make-A-Mends Shampoo and Conditioner pack will bring overstyled hair back to life. Framesi By Texture gift set has effortless hair covered, and the sleek La Biosthétique Beautiful Hair gift box and the luxurious Alterna Caviar Gift Set are perfect for those fond of the finer things in life.

ALTERNA CAVIAR GIFT SET RRP £45.60 alternahaircare.com

FRAMESI BY TEXTURE GIFT SET RRP £17.99 astonandfincher.co.uk

HOT TOOLS

YOUR FAVOURITE TOOLS HAVE HAD A FESTIVE MAKEOVER! THE BABYLISS PRO PERFECT CURL HAS A NEW JOLLY RED HUE, WHILE THE DIVA RUBY GIFT PACK CONTAINS THE DYNAMICA 3400PRO DRYER ALONG WITH CLIPS, A BRUSH AND TWO NAIL POLISHES.

LA BIOSTHÉTIQUE BEAUTIFUL HAIR GIFT BOX RRP £25 biosthetique.co.uk

EIMI PERFECT SETTING GIFT SET RRP £9.49 wella.com

FUDGE PROFESSIONAL MAKE-A-MENDS RRP £19.90 fudgeprofessional.com

DESIGNER DETAILS

FASHIONISTAS WILL BE DESPERATE TO GET THEIR HANDS ON THE GILES FOR LABEL.M COLLECTION AND GILES SCARF. THEY’LL ALSO LOVE THE STYLING IRON FROM CLOUD NINE IN AN EMILIO DE LA MORENA CASE.

BABYLISS PRO PERFECT CURL RED RRP £110 babylisspro.co.uk DIVA RUBY COLLECTION GIFT PACK RRP £49.99 salon-services.com

CLOUD NINE IRON CHRISTMAS GIFT SET RRP £135 cloudninehair.com

GILES FOR LABEL.M CHRISTMAS GIFT SETS RRP FROM £20.75 labelm.com

D ON’ T F OR GET T H E BOY S! Dapper Gent and Refined Chap grooming kits from Mitch are perfect for hipster boys who like to look after themselves.

RRP £27

salon-success.co.uk

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The Schwarzkopf Professional 3D Men set contains a hair and body shampoo along with a texture clay, to suit even the fussiest of guys.

RRP £15.50

schwarzkopf-professional.co.uk

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Softly, softly Give hair light-as-air texture and natural body with the More Inside Dry Texturizer Spray from Davines

POKER-STRAIGHT STYLES have become a thing of the past, as more and more clients are craving natural, lived in, textured hair that moves and is full of body in an instant.

That’s why clients will love the new Davines More Inside Dry Texturizer Spray.

Developed in conjunction with the brand’s globally renowned artistic director, Angelo Seminara – who is always at the forefront of innovation and striving to create products hairdressers and clients equally will love – the lightweight spray’s paraben-free formula adds control, texture and a serious shot of volume to the hair, without weighing it down.

The results are gorgeous, well-defined locks full of body, but that can be restyled throughout the day and retain a natural, touchable softness.

Clients will also love the beautiful, handillustrated product design, which has been used as wrapping paper on some of the products in the 19-strong line, allowing clients to find an unexpected message when it’s unwrapped.

So not only is the new Davines More Inside Dry Texturizer Spray a sumptuously and thoughtfully packaged product, but it also creates beautiful and natural-looking texture that lasts all day.

To offer the Davines More Inside Dry Texturizer Spray in your salon, call 020 3301 5449 or visit davines.com CREATIVE HEAD

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Say it with style

Appeal to super-fashionable clients this Christmas with Cloud Nine’s exclusive gift sets in collaboration with fashion designer Emilio de la Morena

NO ONE IS MORE discerning than a fashionista. She appreciates style, grace and above all, quality. Which is why buying Christmas gifts for this girl can be tricky. But now you can give her a super-stylish Christmas with Cloud Nine’s exclusive gift sets – designed by Emilio de la Morena.

The fashion designer counts celebrities such as Kate Moss, Gwyneth Paltrow and Olivia Palermo among his fans and has drawn upon all his expertise to create this coveted Cloud Nine heat-resistant style case.

Cloud Nine has sponsored Emilio de la Morena’s London

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Fashion Week show for the past three years and has forged a strong relationship with the fashion designer, which is why the Christmas gift sets are a true collaboration between two brands that are both known for their boundary pushing.

The Cloud Nine Christmas gift set includes a luxury heatresistant style case lovingly created by Emilio, three Cloud Nine croc clips and either the Cloud Nine Original Iron or the Wide Iron, all presented in a specially designed sleeve.

The designer’s flocked black and gold velvet fabric was incorporated into the case design – bringing a touch of the

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CR EATIV E HE AD PR OM OT ION

A/W15 runway to the salon. And as an added incentive for clients, Cloud Nine is giving anyone that buys an exclusive gift set the chance to rub shoulders with the FROW at London Fashion Week A/W16. Golden tickets will be hidden inside the Christmas gift sets, each with a unique code to enter online for a chance to win two front row tickets to the A/W16 Emilio de la Morena London Fashion Week show in February and a stay in a London hotel.

A chance to go to LFW and a Cloud Nine Christmas gift set?

Your clients really will think it’s a Christmas miracle!

@CloudNineC9 cloudninec9 Cloud Nine

Sprinkle some Christmas cheer in your salon with Cloud Nine, call 0845 2003563 or info@cloudninehair.com CREATIVE HEAD

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速

FROM PAUL MITCHELL

Using Instagram and Twitter, we’re donating $1 to one of our favourite charities every time someone posts how they are committed to making a difference using this hashtag.

Give substance and style this Christmas with Paul MitchellÂŽ Luxury Hair Care.

#GIVINGISMYSTYLE www.paul-mitchell.co.uk Find us on

and

at Paul Mitchell UK

Style solutions

From tongs and hairdryers to stylers – Diva’s latest styling tools are all your clients need for a stylish Christmas

For long-lasting and

smooth locks:

GENESIS STYLER Oil is still a big deal and is no longer just for haircare products. The Genesis Styler has floating ceramic plates that are infused with argan, keratin and macadamia oils to ensure that a smooth, professional finish is always achieved.

BONUS FEATURE Create long-lasting, salon results thanks to the variable heat settings that range from 110°C to 230°C, fast heat up ability and even heat distribution along the entire plates.

For ultimate power in a compact

design:

STORMFORCE 5400 PRO This hairdryer’s advanced Kinetic Motor System delivers maximum airflow of 130m³/h and a long-life motor and fan system – great for daily use in a busy salon. It also comes complete with four heat and two speed settings, 2,400W heating element and a high precision thermostat. It is compact yet exceptionally powerful and comfortable to use. Ionic conditioning helps to reduce static and frizz for the best professional blow-dry.

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For a blow-dry that’s

full of power:

STORMFORCE 6000 PRO This hairdryer is for anyone wanting to achieve a professional-looking blowdry every time. It features eight heat and two speed settings, as well as a high precision thermostat, while the kinetic motor technology allows for the high efficiency motor and fan to produce maximum airflow and air pressure.

BONUS FEATURE It has two-times the amount of heat settings of a normal professional dryer.

For those

on the go:

CORDLESS FREESTYLER PRO With up to 40 minutes of usage time, this professional, compact and cordless styler means that clients can fix their hair any time, any place. And while it may be compact, it’s not compromised on quality; the ceramic plates are infused with argan, keratin and macadamia oils to create a smooth, glossy finish.

BONUS FEATURE Comes with a travel lock and pouch – great for fitting into handbags.

For the

perfect curl:

DIVA INTELLIGENT DIGITAL ARGAN TONGS Available in seven different widths, the barrels are infused with argan oil to give hair an ultra-glossy finish, while the instant and even heat system means you can create the perfect curl in an instant.

BONUS FEATURE With variable heat settings (110°C to 210°C), fast heat up and heat along the entire plate, this styler is perfect for long-lasting professional results.

Whatever your clients’ styling needs, Diva has the right product. Call 020 3393 9070 or visit salon-services.com 99

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LET’S GET TOGETHER Like being inspired? Love talking to your peers?

You’ll love the Bb. Network Salon event

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The details Relaxed and interactive, the Bb. Network Salon event gives salons the opportunity to discuss what they’ve learnt in the past six months, seek advice, see new products and discuss opportunities.

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The location More than 100 guests attended the event, which was held across two locations: London’s Heddon Street Kitchen and Manchester’s Hilton DoubleTree Hotel, enabling Bumble and bumble salons from across the country to get involved.

The inspiration Don’t Blow It (H)Air Styler was revealed by Bb. national education manager, Mark Coates, who styled four models with Bb. live educator Collette McGee to showcase the abilities of the new product.

ther. ge to me co to on sal ry eve le ab en s nt eve n alo S ork tw ''Bb. Ne ing us the opportunity to launch new They create a communisety,thgie vwo rk we do'' products and showca Mark Coates, Bb. national education manager

The contest UK finalists of the Hair: Fashion and Fantasy contest created their winning looks on stage, while answering questions from the audience on their work and their salons. Attendees were then invited to take a closer look at the intricacy of the detailing behind the looks.

Like what you see? To find out how you can become a Bb. Network Salon, call 07747 648935 or visit bumbleandbumble.co.uk CREATIVE HEAD

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HF035_Bb. Trade Advert_285x440_CREATIVE HEAD.pdf / Trim: 285 x 440mm / Colour: CMYK; / Proof #1 – 14/10/15 – LEFT PAGE

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HF035_Bb. Trade Advert_285x440_CREATIVE HEAD.pdf / Trim: 285 x 440mm / Colour: CMYK; / Proof #1 – 14/10/15 – RIGHT PAGE

Styled by Bb.Global Artistic Director Laurent Philippon.

D E D I C AT E D

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C R A F T,

C U LT U R E

AND

COMMERCE

OF

HAIRDRESSING

M a ke h a i r d r e s s i n g h i s t o r y w i t h u s . To j o i n t h e B b. S a l o n N e t w o r k , c a l l 07 747. 6 4 8 .9 3 5 o r v i s i t b u m b l e a n d b u m b l e.c o.u k /s a l o n s .

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LIKE WHAT YOU SEE?

CHOOSE TIGI FOR YOUR EDUCATION IN 2016 AND YOU WILL GROW AS A HAIRDRESSER, PUSH YOUR CREATIVE BOUNDARIES AND BE MORE INSPIRED THAN EVER

TIGI IS KNOWN FOR its creative campaigns and groundbreaking imagery. Each year the brand pushes boundaries that little bit more to bring hairdressers a collection that ignites their creativity.

The TIGI Collection 2016 is no exception.

The collection is the foundation for the brand’s creative education programmes and includes the latest work of the TIGI International Creative Team, demonstrating what can be achieved when you work as a team, as well as a way of communicating fresh ideas and creative concepts with hairdressers worldwide.

Anthony Mascolo, international artistic director of TIGI, explains: “This 2016 TIGI Collection has been created as a starting point to expand your creativity.

As hairdressers, it’s important we continually expand our portfolio of ideas, constantly learning new ways to cut, colour, style and finish hair. With the new ideas in this collection, we hope you can push your creative boundaries, evolving and enhancing your own work.”

The TIGI 2016 Collection shows the important unity of cut and colour and emphasises the reasons to choose the brand for your salon team’s education.

THE TIGI MANTRA • HERITAGE TIGI is so ahead of the trends, you’d be forgiven for thinking it comes from the future, but it actually has a strong heritage and commitment in providing world-class education to hairdressers worldwide.

• PHILOSOPHY TIGI’s mantra is ‘By hairdressers, for hairdressers’. This means that the stylist lies at the heart of TIGI and a dedication to sharing accumulated ideas and experiences is fundamental to the TIGI philosophy.

• SHARING IS LEARNING TIGI founder Anthony Mascolo focuses on communicating with other hairdressers. His ethos remains constant: “I firmly believe that by sharing my latest ideas I am forced to take my work to the next level.

This concept has always been the basis of our education programmes.”

• THE LONDON ACADEMY The TIGI European Academy in London is a natural space for learning, sharing ideas, mentoring and delivering the core disciplines of hairdressing. The Academy inspires hairdressers at all levels.

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NOW BOOK IT!

These two courses go hand in hand and are tied closely with the TIGI 2016 Collection, but there is a host of other courses designed to meet the needs of all hairdressers at all levels.

CREATIVE CUTTING This is TIGI’s most advanced training course, designed for cutting-edge hairdressers who are confident and highly experienced. It is created to inspire advanced hairdressers and is packed with new ideas, research and techniques.

LOCATION: LONDON DURATION: TWO DAYS COST: £590 LEVEL: ADVANCED 2016 DATES: 15 to 16 FEBRUARY, 16 to 17 MAY, 25 to 26 JULY, 12 to 13 SEPTEMBER, 17 to 18 OCTOBER, 5 to 6 DECEMBER

CREATIVE COLOUR The content of this course explores the world of colour, taking inspiration from art, media and fashion.

Students will be pushed to create new and exciting colour techniques through the application of fundamental hair colour principles.

LOCATION: LONDON DURATION: TWO DAYS COST: £590 LEVEL: ADVANCED 2016 DATES: 15 to 16 FEBRUARY, 16 to 17 MAY, 25 to 26 JULY, 12 to 13 SEPTEMBER, 17 to 18 OCTOBER, 5 to 6 DECEMBER OTHER KEY COURSES BY TIGI TO WATCH OUT FOR: CREATIVE CONSULTATION AND CREATIVE CONSULTATION 2.0

!

WIN IT LLECTION

WANT A TIGI CO ED BY 2016 BOOK SIGN COLO? VISIT ANTHONY MAS MAG.COM CREATIVEHEAD TE TO EN R

Ready to plan your 2016 education with TIGI? Visit uk.tigiprofessional.com/education or call 0844 844 0944

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EMBRACE AN ANARCHIC AESTHETIC WITH BLACK FLAG, THE COLOUR-CLASHING COLLECTION FROM NELSON BROWN PHOTOGRAPHY BY TREVOR LEIGHTON

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HAIR Nelson Brown. MAKE-UP Cheryl Phelps-Gardiner. STYLING Julia Brenard

Because the night Wearable and a little bit wanton, we’ve fallen for the sumptuously-styled looks from Paul Percival for BaByliss PRO PHOTOGRAPHY BY PAUL SCALA

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HAIR Paul Percival for BaByliss PRO. MAKE-UP Jaimee Thomas, STYLING Gemma Hayward

LAST WORD

R.I.P. THE APPRENTICESHIP

CAROLYN NEWMAN, OPERATIONS DIRECTOR AT CHARLES WORTHINGTON SALONS, BELIEVES WE MAY BE ABOUT TO SEE THE PASSING OF THE APPRENTICE ROLE FROM DISCUSSIONS with industry peers, I have discovered we at Charles Worthington are not alone in trying to recruit a suitable calibre of apprentices for our salons. We offer positions for a young school leaver to undertake their NVQ, and positions for senior apprentices who have completed their NVQ but need a bit more experience before they start on the floor, so this opens up the recruitment process. We advertise, we build relationships with colleges and we take in work experience students.

What mystifies me is the low number of male applicants; out of 24 apprentices, only four of our team are boys. It is essential for us to have a mix as we want the boy/girl ratio to be quite even on the shop floor. We always do a meet and greet interview, a trial day and now, with school leavers, we offer them a week’s paid trial to see if they fit in. I have been amazed at the amount of those who don’t turn up for interviews, never contact you, and of the recruits who do come along, how hard they find working in a salon.

We offer an excellent training and art team programme

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and our management ensures we have a creative section at our weekly team meetings to encourage passion and fun and remind our team how great it is to be part of this industry, but still it’s a struggle. Finding the right apprentices was hard this year, so I decided to trial having salon shampooists/assistants in our salons. They are older team members who we train in shampoo application, conditioning, customer care and how to apply treatments and help clean and look after the running of the salons. We currently have three amazing ladies who are confident, have a fantastic work ethic and they are such a great help to the apprentice team. However, my concern is if we cannot recruit the right trainee we will stop offering apprenticeships in-salon and only take on experienced stylists.

This would go against our philosophy of ‘grow your own’ and affect the standard of the next generation of hairdresser.

Carolyn Newman is operations and colour director at Charles Worthington Salons

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warm up your holiday sales

The electroplated holiday design Wet Brushes速 are sure to add glitter and glitz to your holiday season.

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