Creative HEAD Christmas 2017

£4.50 CHRISTMAS 2017

In print•online•everywhere!

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CR EATIV E HE AD AD VE RT OR IAL

GET THE POWER CLIENTS CRAVE MODERN, WEARABLE STYLES THEY CAN RECREATE AT HOME...

STYLISTS CONSTANTLY STRIVE TO DELIVER LASTING NEW LOOKS CLIENTS WILL LOVE... CLOUD NINE IS THE ANSWER TO EVERYBODY’S PRAYERS!

Cloud Nine’s portfolio of electrical tools deliver beautiful, natural-looking results on multiple hair types designed to minimise damage and improve condition, so the power to master effortlessly awesome ’dos and visibly healthier hair is yours to harness. And with party season upon us, what better time to put the tools to the test? Cue four models, a team of Cloud Nine Style Ambassadors and a kit bag of ground-breaking Cloud Nine appliances. The result? A collection of cool, easy-going, effortlessly beautiful looks that will take you (and her) to styling seventh heaven.

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24/10/2017 10:56

FAUX BOB

LIVED-IN, VERSATILE AND WITH A BEAUTIFUL BRUSHED TEXTURE, THIS FAUX BOB HAS AN AIRY LIGHTNESS

THE EXPERIMENTALIST THIS CLOUD NINE GIRL LOVES TO BE DIFFERENT, BUT HER BOLDER, BRAVER LOOKS ALWAYS HAVE A SOFT TOUCH

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A MORE EDITORIAL FEEL, THE SOFT TEXTURE OF THIS LOOK MAKES IT RELATABLE TO REAL GIRLS

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DUAL KNOT

23/10/2017 13:30

STRAIGHT UP

A FRESH, CONTEMPORARY TAKE ON STRAIGHT HAIR – WITH A COOL, YOUNG FEEL AND LOTS OF MOVEMENT. ANY GIRL CAN WEAR IT!

THE TOMBOY THIS CLOUD NINE GIRL HAS A CUTE TOMBOY VIBE, BUT HER RAW-TEXTURED LOOKS ARE FUSED WITH FEMININITY

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LOTS OF MOVEMENT, TEXTURE AND BOUNCE ON TOP CONTRASTED WITH SLEEKNESS THROUGH THE SIDE – THIS PONY’S ALL DRESSED UP!

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SHOW PONY

CLOUD NINE TOOLS ARE KINDER TO HAIR, LOCKING IN MOISTURE AND MINIMISING DAMAGE, LEAVING IT SUPER-SHINY AND FULL OF HEALTH

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24/10/2017 10:56

GRITTY BRAID

FUSING THE BEAUTY OF A BRAID WITH A GRITTY, MORE MODERN TEXTURE

EVERY CLOUD NINE TOOL IS EQUIPPED WITH SMART TECHNOLOGY; INTELLIGENT FUNCTIONALITY MAINTAINS A STEADY STYLING TEMPERATURE

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23/10/2017 13:31

WITH A STUDIO 54 VIBE, BIG CURLS ARE BROUGHT UPTO-DATE WITH MASSES OF ALTERNATING TEXTURES

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BRUSHED CURL

THE WAVY BABY SHE MAY ROCK BIG CURLS, BUT THIS CLOUD NINE GIRL NEEDS DELICATE STYLE ACCENTS

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23/10/2017 13:31

ANTI-WAVE

LIVED IN, UNDONE AND WEARABLE, WE LOVE THE NOT-TOO-WAVY-WAVE

THE CHAMELEON SOFT AND CAREFREE ONE DAY – STRONG AND FREE-SPIRITED THE NEXT. THIS CLOUD NINE GIRL LIKES TO CHANGE IT UP!

CLOUD NINE’S MIX OF SMART TECH, CERAMIC TECH, SMOOTH SURFACES AND ADVANCED TEMPERATURE CONTROL MEANS NO PULL OR DRAG

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COMBINES THE STRENGTH AND TECHNIQUE OF BRAIDING, WITH SOFTNESS THROUGH THE MIDLENGTHS, ENDS AND AROUND THE FACE

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Photography Jon Baker. Reportage photography Sarah Seal. Hair Angel Montague Sayers, Jodie Austen, James Earnshaw, Mahfair Goknil and Stacey McCormack for Cloud Nine.

Make-up Alex Jones using Katherine Daniels Cosmetics and Code Beautiful. Fashion Alexandra Bickerdike assisted by Devante Daley. Special thanks to Alix, JW Anderson, Barrus, Jenny Bird, Emma Charles, Brunello Cucinelli, Falke, Kurt Geiger, Halston Heritage, Jacquemus, Stella McCartney, Pilgrim, Fausto Puglisi, Soul, Theory, Tibi, Topshop and Wolford

INFINITY BRAID

24/10/2017 10:33

MEET THE FIVE FABULOUS CLOUD NINE AMBASSADORS WENT THROUGH A TOUGH AUDITION PROCESS TO GET THIS GIG. LET’S MEET THEM!

ANGEL MONTAGUE SAYERS

SHOOT TEAM LEAD AND CLOUD NINE UK CREATIVE AMBASSADOR Growing up in this industry gave me an obsession with hair from a young age, and I was desperate to get started with my apprenticeship at The Sally Montague Hair Group. Shortly after graduating I furthered my education at the Sassoon Academy and from there I started assisting, which introduced me to the session world. I relocated to Dubai to boost my portfolio, and shot for magazines including Elle, Stylist and Harper’s Bazaar, and brands such as Dior and Chanel. But I missed hairdressing at home, so I moved back in July and I’m now art director at Sally Montague.

I’ve been working closely with Cloud Nine for seven years – its innovation within the luxury hair tool market has revolutionised the way we style hair – and it’s amazing to be part of.

“THE NEW CURLING WAND BY CLOUD NINE IS A KIT BAG MUST HAVE FOR ME, WHETHER I’M WORKING IN THE STUDIO, BACKSTAGE OF IN THE SALON – I’M RARELY SEEN WITHOUT IT!” ANGEL

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23/10/2017 13:33

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STYLISTS STACEY MCCORMACK CLOUD NINE STYLE AMBASSADOR

I’m the creative director and owner of Modello Hair and Beauty Salon near Edinburgh, and this is where I spend most of my time. The other side of my job is having the opportunity to work with premium professional brand Cloud Nine – I became an ambassador three years ago and since then I have enjoyed so many opportunities, from photoshoots and international work to attending award ceremonies and assisting backstage at London Fashion Week. I also deliver in-salon session education all over the UK.

“I LOVE THE WIDE IRON – IT’S QUICK AND EASY TO USE AND IS SO GOOD FOR CREATING BEND AND SHAPE IN LONGER HAIR. THE MINERAL-INFUSED PLATES CREATE SUCH HIGH SHINE AND I CAN USE IT ON EVERY HAIR TYPE” STACEY

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24/10/2017 10:33

MEET THE STYLISTS JAMES EARNSHAW CLOUD NINE STYLE AMBASSADOR

As creative director of Francesco Group every day is different, which I love.

I could be doing anything from delivering education or working with a celebrity to running my column or shooting editorial for a magazine. I would say I am best known for creating cool, effortless, sexy hair, which fits perfectly with Cloud Nine. I have been working with the brand for five years now, delivering education, styling backstage at London Fashion Week, presenting on stage at trade press shows and filming photographic and video campaign content. I am really passionate about Cloud Nine, so to work on this shoot has been incredible.

“MY FAVOURITE CLOUD NINE PRODUCT IS THE CURLING WAND; IT’S THE PERFECT SIZE FOR ANY LENGTH OF HAIR, AND JUST BY VARYING THE WAY YOU USE IT, YOU CAN ACHIEVE SO MANY LOOKS” JAMES

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CLOUD NINE STYLE AMBASSADOR

CR EATIV E HE AD AD VE RT OR IAL

MAHFAIR GOKNIL I am a stylist at Hari’s Hairdressers in Chelsea and I also work as a freelance stylist for a digital concierge beauty company called RUUBY. Cloud Nine has provided me with great opportunities and the most satisfying part of my job is making clients feel great about themselves. I influence my clients through my services and skills and update their image, which builds their confidence.

JODIE AUSTEN

“ONE OF MY FAVOURITE TOOLS IS THE ORIGINAL IRON. IT ALLOWS ME TO CREATE LOOSE OR TIGHT WAVES, CURLS OR STRAIGHT LOOKS AND THE HAIR IS ALWAYS SMOOTH AND SLEEK” MAHFAIR

CLOUD NINE STYLE AMBASSADOR As well as looking after my clients at The Peachy Studio, I am a session hair artist and educator, which means I travel across the UK and Europe to educate in salon and at events, and style hair for shoots, catwalks and campaigns. I am passionate about healthy, beautiful hair, and I like to get creative and push boundaries. But for every style I produce I ensure my model or client’s hair is being looked after – which is why I work with Cloud Nine.

“THE ORIGINAL WAND IS AN ESSENTIAL TOOL – IT IS RIDICULOUSLY VERSATILE, ENABLING ME TO CREATE THE MOST UNIQUE FINISHES, FROM POLISHING FLYAWAYS TO DEFINING TEXTURES” JODIE

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9 OUT OF 10 PEOPLE WHO SWITCHED P R E F E R CLOUD NINE*

HOT SHOTS *Taken from a recent independent survey of 500 people

YOU AND YOUR CLIENTS DEMAND THE BEST, AND THE BEST YOU SHALL GET. MEET THE TOOLS BEHIND THE LOOKS!

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CR EATIV E HE AD AD VE RT OR IAL

THE WIDE IRON

THE ORIGINAL IRON

Controls and styles the thickest and most unruly of hair types

Delivers first-class results, thanks to temperature controlled, mineral-coated ceramic plates

THE TOUCH IRON

THE MICRO IRON

Button-free and super-fast, heats up automatically and in an instant

Ideal for styling short hair, tight curls and fringes

THE ORIGINAL WAND

THE CURLING WAND

With a tapered barrel, this is perfect for fashioning tight curls and soft waves

Easy to use, and super smooth, it’s perfect for creating every size and type of wave and curl

THE WAVING WAND

THE AIRSHOT AND DIFFUSER

A long, wide barrel and superior temperature control makes this a top pick for shaping loose waves and smooth curls

Tourmaline and vitamin-infused ceramic heating elements care for hair and anti-static tech promotes sleeker results

THE TAMER

THE WORLD’S FIRST

THE MAGIC CHARM

THE BIG ONE

THE AWARD WINNER

THE LITTLE MIRACLE

THE NEW STAR

THE SUPERPOWER

To view the complete Cloud Nine collection visit cloudninehair.com.

For stockist enquiries call 0845 2003563

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INTO THE BLISS GET MORE ONLINE – VISIT CREATIVEHEADMAG.COM/EDUCATION

S O EXCLUSIVE VIDE STYLING STEP-BY-STEP RY E G A IM T O O H S MORE E IN N D U O L C T U MORE ABO

GIFT SET N O IR L A IN IG R T OF GOLD O IF G A IN W O T E C PLUS! THE CHAN 01_XMASCoverAW2.indd 19

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GET THE GOLDEN TOUCH

THE STYLISTS SECRET. MASTER THE ART OF EFFORTLESS STYLING WITH THE GIFT OF GOLD THIS CHRISTMAS.

Your Hair, Your Heat, Your Style.

www.cloudninehair.com

FOR PROFESSIONAL ENQUIRIES, PLEASE EMAIL STYLIST@CLOUDNINEHAIR.COM

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NEW

R EV LO N P RO F ESS I O N A L® P RES E N TS

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BLONDERFUL POWDERS TM

G o as bl o nd e as you wa n t wit h ou r n ew h ig h lig h t in g ra n ge.

Fo rmul ate d w it h PLEX FORC E ™ , it h elps to preser ve t he hai r’s st ruct u ra l bon ds a n d prov ides m a x im u m protec t ion du r in g t h e lig h ten in g ser v ice.

The pe rfe ct o p t i o n for redu c in g brea ka ge 1 a n d en su r in g t h e greatest res p e ct for t h e h a ir ’s in teg r ity wit h ou t t h e n eed to i ncl ude add it ion a l produ c ts in t h e lig h ten in g m ix .

1. An ti-b reakage Test by M u l ti pl e Combi n g vs tradi ti on al h i g h l i g h ti n g se r v i ces

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© 2017 Beautyge Brands USA, Inc. All Rights Reserved.

GLOBAL CHAMPION AWARD $10,000

™

A CUT ABOVE Be a part of the most important men’s styling and grooming competition in the world. Enter today and get the opportunity to take your career global.

Win Global All Star Challenge and receive: • $10,000 (USD) Cash Prize • American Crew All-Star Challenge trophy • Global press coverage UK & Ireland Winners receive: • Each receive cash prize of £500 • 3 day mentoring programme with an American Crew All Star • American Crew toolkit UK & Ireland Runners Up receive: • 1 day course of your choice

Open for entries until 28th February 2018

For more information and to enter visit americancrew.com/allstarchallenge Follow @americancrewuk

2017 All-Star Challenge Global Champion, Adam Mir, UK

UK FINALISTS EVENT

12th MARCH 2018, LONDON

W W W.DAVINES.COM W W W.FACEBOOK.COM/DAVINESOFFICIAL

What is art if not a state of being?

MASK WITH VIBRACHROMTM IS THE NEW COLOUR CONDITIONING SYSTEM THAT DELIVERS MORE SHINE AND LONG LASTING COLOUR THANKS TO THE INNOVATIVE SPIRIT OF DAVINES LABORATORIES TO COMBINE NATURE WITH THE LATEST TECHNOLOGIES IN COSMETICS AND TEXTILES.

W W W.DAVINES.COM W W W.FACEBOOK.COM/DAVINESOFFICIAL

FOR MORE INFORMATION REGARDING DAVINES PLEASE CONTACT: INFOUK@DAVINES.IT OR 02033015449

FOR US SUSTAINABILITY DEALS WITH THE RESPONSIBILITY WE OWE TO OURSELVES AND THE WORLD IN WHICH WE LIVE. ESSENTIAL HAIRCARE USES RENEWABLE ENERGY AND CARBON-NEUTRAL PACKAGING TO OFFSET CARBON DIOXIDE EMISSIONS THROUGH REFORESTATION IN MADAGASCAR.

#BigUpYourHair

Introducing our brand new

BACK- COMBING HAIRBRUSH Simple to use and delivers unbelievable volume instantly Its dual action technique gently compacts the hair building volume and texture.

For more information please email sales@tangleteezer.com or call 020 7738 4458

tangleteezer.com

#BigUpYourHair

New Limited Edition Glitter Gem Compact Styler detangling hairbrush Detangles, smooths and shines.

Slip into your handbag for on-the-go touch ups.

For more information please email sales@tangleteezer.com or call 020 7738 4458

tangleteezer.com

#JustAddGlitter

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S E S S I O N SALON TO

SINCE 1959

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ICONIC YEARS of COLOUR

Find out more www.crazycolor.co.uk

Oro Vision 1980 Hair by Eclipse London Photo: David Moores

Editor’s letter

88 30 100 JOIN US!

Vats of Berocca and comfy shoes at the ready… IT’S CHRRIIISTMAAASS! Which means l-o-n-g hours in the salon to get your clients party-ready and festive fabulous! We have a brilliant three-point power plan for those 24-Hour Party People that you need to check out (your sanity demands it, from page 73), which is just the start of our yuletide special to get you ready and your retail business red hot! Because we’re all about futureproofing your salon, we’ve also looked ahead at January too, when it might get a little quiet; so read up on suggestions from other salons on how to keep the New Year ticking over nicely (page 32). And because it’s Christmas and we’re in a giving mood, we have Joel Hyland, front of house host from Most Wanted Best Salon Experience winner Not Another Salon, sharing his incredible insight on creating those warm and fuzzy client relationships (page 68). It involves Jackie Stallone – you just HAVE to read it! From everyone at Creative HEAD, we wish you a Merry Christmas, and a fabulous New Year.

See you in 2018!

Amanda Nottage Editor

Listen up! If you missed The Coterie: Guido + Josh last month, fret not. There’s a heap of post-event content live at creativeheadmag.com right now – including an exclusive podcast from the night. Download and enjoy!

The Coterie’s final event of the year takes place on 13 November in Leeds with The It List It Guy 2017 Ky Wilson and session hairdresser Samantha Hillerby – we can’t wait!

And roll up, roll up, for our first ever Creative HEAD Education Featured Artist LIVE event – hosted

by Syd Hayes on 20 November.

Play, create, experiment – get stuck in to a new interactive experience.

It’s going to be epic! Visit creativeheadmag.com/events

Winner, Trade/B2B Beauty/Grooming Journalist of the Year 2014 and 2015

amanda@alfol.co.uk

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@creativeheadmag

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Christmas WHAT’S INSIDE £4.50 CHRISTMAS 2017

In print•online•everywhere!

73

24-HOUR PARTY PEOPLE Our top tips on how your salon can capitalise this Christmas

68

HELLO, RECEPTION...

How to make your front of house sizzle, with Not Another Salon

102

TAKE BACK CONTROL

ON THE COVER Hair by Angel Montague Sayers, Jodie Austen, James Earnshaw, Mahfair Goknil and Stacey McCormack for Cloud Nine. Photography

by Jon Baker

SCENE

Goldwell takes over Barcelona for Global Zoom

EDITOR

STAFF WRITER

AMANDA NOTTAGE

ANNA SAMSON

DEPUTY EDITOR

ADVERTISING

BETH DAVIE

LAURA TUCKER

ART DIRECTOR

CLASSIFIED EXECUTIVE

NICK JABBAL

DAVID HAMMOND

ONLINE AND DIGITAL EDITOR ALISON ROWLEY

SPECIAL PROJECTS DIRECTOR JOANNA ANDERSEN

PUBLISHER CATHERINE HANDCOCK

CHIEF SUB EDITOR ADAM WOOD

creativeheadmag.com

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Creative HEAD is printed on paper certified as being from sustainable sources using only vegetable-based inks. Printed

by Buxton Press, Environmental Printer of the Year and Printing Company of the Year.

WRITE TO US AT: Creative HEAD, 21 The Timberyard, Drysdale Street, London, N1 6ND 020 7324 7540 enquiries@alfol.co.uk

Creative HEAD is published 10 times a year by Alfol Ltd. Creative HEAD is a registered trademark. No part of this magazine may be reproduced without prior permission of the publisher. All information correct at time of going to press.

Printing by Buxton Press

@creativeheadmag

24/10/2017 10:37

THREE CURLING MODES. ENDLESS STYLING POSSIBILITIES.

AVAILABLE EXCLUSIVELY AT salon-services.com

0330 123 1907

in store

STRICTLY TRADE ONLY

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09/10/2017 16:28

The edit THE NEWS AND KNOW-HOW FROM YOUR INDUSTRY

SAM MCKNIGHT TO HEADLINE HE’S AN IMAGE-MAKER, a trendsetter and Creative HEAD’s Most Wanted Hair Icon of 2017 – and you have the chance to hear from the man himself at Salon Smart.

Sam has spent more than four decades styling the hair of some of the most wellknown people on the planet, he’s the first hairdresser to exhibit at Somerset House and he’s launched a product range, Hair by Sam McKnight. Find out what gems of advice he’ll offer next March when the world’s busiest session stylist takes to the Salon Smart stage. Joanna Hansford, Larry King, Sally Montague, Brooks & Brooks, Simon Webster Hair, Linton & Mac and Ruffians are just some of the other red-hot names also announced in the line-up. Salon Smart is Creative HEAD’s annual business networking event and takes place SALON SMART at the Park Plaza SPEAKER LARRY KING Riverbank hotel in ON – SOUTH KENSINGT London on 25 and SALON OWNER AND STYLIST TO CELEBRITIES INCLUDING 26 March. For a full DAVID GANDY – IS THE NEW list of speakers and THE FOR AMBASSADOR to buy tickets, visit DYSON SUPERSONIC HAIRDRYER creativeheadmag.com/ salonsmart

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A get-together like no other CREATIVE HEAD UNITED its Class of 2017 at the fabulous annual Most Wanted and The It List awards winners’ dinner. London’s Balthazar restaurant was the setting for a sparkling evening of conversation, discussion and celebration, peppered with plenty of reminiscing about September’s awesome Grand Final. When dinner was finished, Creative HEAD editor, Amanda Nottage, grabbed the opportunity to probe our winners on key industry issues. The liveliest debate centred around the topic of hairdressing and social media (much to the frustration of It Guy Ky Wilson – “I want us to talk more about doing hair!”), but it was tales of lessons learned in training from The It List Rising Star Darcie Harvey, and comments from quadruple award-winner Sophia Hilton on her campaign to balance both staff expectations and those of Not Another Salon’s millennial clientele, that sparked a spontaneous round of applause from everyone around the table.

Every so often a tool comes along that promises to revolutionise how you and your clients style hair – the BaByliss Perfect Curl did it a few years ago and the MKII promises to do it again. The new and improved Perfect Curl MKII still features auto curl technology, but now has three settings for corkscrews, ringlets or loose waves, ensuring the ultimate curl at the touch of a button. You can also select the temperature to minimise heat damage and choose the curl direction. RRP £160

CREATIVE HEAD

24/10/2017 10:39

Andreas Kurkowitz

British by Design show

#CHedit

WATCH behind the scenes

videos at creativeheadmag.com!

FUTURE PERFECT ghd goes on an

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What Christmas has in store for...

GUY CHRISTIAN SALONS

GERMAN SESSION COLOURIST Andreas Kurkowitz – who has worked with the likes of Vetements, Givenchy and Balenciaga – is the new global colour ambassador for Wella Professionals. His appointment was revealed during the International TrendVision Awards weekend, hosted in London. The event saw a British by Design opening show that celebrated the work of leading UK names such as Marc Antoni, D&J Ambrose, Sanrizz, Robert Eaton and HOB Academy. Sassoon colour legend Annie Humphreys received a lifetime achievement award, ahead of Sassoon Academy unveiling a stunning colour-led presentation. Patrick Cameron returned to host the main awards, with New Zealand taking home both the Color Vision and Creative Vision Platinum titles.

CREATIVE HEAD

AHEAD GUY CHRISTIAN

WELLA REVEALS COLOUR STAR AT TRENDVISION

THIS YEAR’S Alternative Hair Show raised a staggering £280,626 for the Fighting Leukaemia Fund, a charity set up by show organisers Tony and Maggie Rizzo to help support children suffering from the condition and their families.

Now in its 35th year, the fundraising evening of artistry at London’s Royal Albert Hall saw 20 teams from across the globe each presenting a three-minute show inspired by the theme ‘Utopia’, as well as the annual International Visionary Awards being presented to some of the world’s most talented stylists, colourists and avant-garde specialists.

MY months

epic night shoot TWELVE HOURS, 10 stylists, 10 models and lots of incredible looks – ghd hosted a 12-hour shoot throughout the night to demonstrate the styling possibilities of its new Nocturne range. Taking place at the Crossrail Place Roof Gardens in Canary Wharf, it was an epic creative challenge: 10 talented stylists were each assigned a model and given 12 hours to create 10 different looks – resulting in an amazing 100 images produced overnight. With no basins and limited time, the results showcased Nocturne’s limitless style repertoire. For all the action, visit creativeheadmag.com

We’re relocating after 10 years on City Road in Cardiff to Capitol Shopping Centre, which is bittersweet as this was our inaugural salon. To mark 10 years in business, we’re running exclusive competitions for new and existing clients, as well as a raffle to win a free year of haircuts.

ANDY HEASMAN RUSH

As international creative director of RUSH, no two months are ever the same, but this month is set to be the most exciting yet as myself and the team get set to open the RUSH Academy in London’s Covent Garden. The RUSH Academy will share our philosophy with students and host an array of courses.

Christopher Booker, former global creative director at Vidal Sassoon, wowed audiences at new charity hair event ACT – supported by Creative HEAD and SLATE Hair Education. All proceeds went to Arthritis Care UK. See more at creativeheadmag.com

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24/10/2017 14:48

Hair Rehab London from TOWIE’s Lauren Pope, has unveiled a jet black shade across its salon I-tips (micro rings) U-tips, wefts and clip-ins.

Help clients get back to their (healthy) roots with BC Scalp Genesis from Schwarzkopf Professional, a detoxifying scalp system with StemCode Complex to rebalance the scalp.

RRP FROM £11.95 0800 526741 schwarzkopf-professional.co.uk

hairrehablondon.com

RRP £11.95

020 7845 6333

fudgeprofessional.com

Prep for those January client detoxes by stocking up on Pureology Superfood Treatments, stuffed with natural ingredients such as avocado, olive and coconut oils.

For years, blokes up and down the UK have enjoyed the precision perfection of Wahl tools... and now, all that expertise is being ploughed into styling goodies for women! The new Styling Iron and Dryer are super-easy to use – unfussy, powerful and reliable. And they’ve been co-designed by that talented duo Hooker & Young, who know a thing or two about devastatingly gorgeous hair.

We love that the dryer has a Whispertek Silencer – styling just got serious and we think your clients are going to be impressed!

RRP £120 EACH

01227 740066

wahlstyling.co.uk

pureology.co.uk

RRP £10 EACH 020 7738 4458 tangleteezer.com

Go botanic and fantastic with BIO A+OE, with five specialist treatment ranges that are 100 per cent organic and vegan certified. It promises visible and tangible results in 21 washes!

greatlengths.co.uk

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RRP FREEWAY £24.95, SKYLINE £31.95 01442 248104 randco.com

Embrace the metallic trend with two new shades from L’Oréal Professionnel’s DIA Richesse portfolio – Silver Milkshake and Rose Gold Milkshake.

Mmm...

lorealprofessionnel.co.uk

RRP FROM £15.79 0113 2163070

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It’s a duo of deliciousness from R+Co, with dry shampoo Skyline (perfect post-workout) and defining spray gel Freeway, which oompfs up volume and delivers control.

IN-SALON SERVICE 0845 6000122

RRP £26.50 EACH 0800 0854956

Happy 10th birthday Tangle Teezer! Celebrate with this brilliant brush and limited-edition Original Styler in glittery purple.

RRP £21

0370 034 2380 aveda.co.uk

IN-SALON SERVICE SALONPROFESSIONAL@ HAIRREHABLONDON.COM

Fudge Professional has refreshed its Dry Shampoo with tapioca starch, a naturally absorbent material that refracts light for a translucent appearance.

The sass of salt and the softness of sugar – that’s what you’ll discover in Aveda’s new Texture Tonic, which will give your clients tousled, undone waves while being 94 per cent naturally derived.

New from American Crew comes Fiber Cream, a styling cream that combines flexibility with control, gives hair refined texture and a natural shine finish.

RRP £12.90

020 7391 7440

americancrew.com

CREATIVE HEAD

24/10/2017 14:49

#CHedit

STOCK OPTIONS

OUR PICK OF THE LAUNCHES TO STACK ON SHELVES, ADD TO MENUS AND SHARE WITH YOUR STYLISTS It might be 40 years old, but Crazy Color keeps it fresh. The growth in bright and fun colours has been huge and now the original colour punks have brought out spray-in pastel shades – in Bubble Gum, Marshmallow, Lavender and Peachy Coral, all perfect to turn up the colour for the Christmas party. If clients do progress onto those iconic pink bottles of semi-permanent Crazy Color shades, then recommend its repackaged Vibrant Shampoos (choose from red, blue, purple or pink) and its Rainbow Care Deep Conditioner, chock-full of vitamin-rich oils, to keep vivids looking vital into the new year.

LAUNCH OF THE SEASON

RRP FROM £4.50 0141 8125000 crazycolor.co.uk

IT’S ALL ABOUT... FUN COLOUR

With eight striking metallic shades, the Affinage Infiniti Metallics collection is spot on for that shimmery trend.

We adore the Pearl Rose hue…

Spread the Color Butters from Joico on thick – six great shades that last for up to 10 shampoos and can reduce hair breakage by more than 44 per cent!

asphair.com

joicoeurope.com

IN-SALON SERVICE 01794 527111

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RRP £14.95 0845 071 2326

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COLOUR CONSULTATION INSPIRATION, INNOVATION AND BUSINESS BOOSTING IDEAS TO MAKE COLOUR BIG IN YOUR SALON

IN ASSOCIATION WITH

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NEW SERVICES

FESTIVE PREP

GO BOLD

}

Encourage your clients to forego the everyday this party season and opt instead for a festive colour statement with #COLORFULHAIR from L’Oréal Professionnel. This festive tool box has 10 intermixable direct dye shades that will give your clients thousands of colour possibilities this Christmas. Dial it up with ultra-bright vibrant shades or dial it down by mixing with Crystal Clear to create soft whimsical tones and pretty-as-a-picture pastels.

For a truly festive feel, clients opt for the new #COLORFULHAIR shades, Red Lipstick and Yellow Sun. You can get so creative this Christmas with #COLORFULHAIR – it’s the gift that keeps on giving!

RECREATE THIS LOOK:

+ HYPNOTIC MAGENTA

NEW!

NEW!

+ ELECTRIC PURPLE

YELLOW SUN

ICED MINT

{

GET THE LOOK

RED LIPSTICK

}

#We’reLoving Looking to update your colour ready for winter? Check out this beautiful bronzed blonde transformation created by @greyshairdressing. Want it? Recreate it for your clients using the following steps: STEP 1: Balayage pieces using Blonde Studio Platinum Plus + 30 vol STEP 2: Tone using DIA LIGHT 10.21 STEP 3: Use Smartbond throughout

Don’t forget to share your own transformation using @lorealpro #lorealprouk #smartbond

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IT’S THE BUSY festive season, so what better time to boost your business?

Ensure you make the most of it with these top tips from L’Oréal Professionnel: • Increase your average spend.

Introduce new and exciting looks for the party season to boost styling product sales, or turn your focus to hair care.

We recommend complementing colour services with a Powermix treatment.

• Christmas is a great opportunity to show gratitude to your loyal clients for their support. Why not treat them to a festive salon party?

• Entice clients to confirm bookings for the New Year. As their appointment ends, ask if they wish to re-book for January.

Offer a complimentary treatment if booked today – who could resist?

• Enhance staff productivity. Incentivise and boost morale by running a staff competition during the lead-up to Christmas. Why not see who can attract the most clients booked in for January?

{

THE RETAIL

}

Help your clients’ colour shine during the festive season with SERIE EXPERT Vitamino Color.

Enriched with A-OX, developed to protect the hair fibre, and boosted with antioxidants, it leaves coloured hair feeling soft and vibrant.

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SMARTBOND

CR EATIV E HE AD AD VE RT OR IAL

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}

£20,000

INCREASE YOUR PROFITS WITH SMARTBOND

That’s how much revenue L’Oréal Professionnel Smartbond has generated for Andrew Mulvenna salon in Belfast in one year. The team sells an average of 35 applications a week! We spoke to owner Andrew Mulvenna to find out his top tips to help you increase the take-up of Smartbond in-salon.

1 Seeing is believing! Let the staff try Smartbond and see the results themselves.

2 Explain the turnover teams could generate by simply selling five Smartbond treatments per day, helping them achieve their target quicker. We incentivise our staff for selling the most Smartbond services by offering personalised gifts.

3 Offer your clients ‘the ultimate reboot’ package by combining a Smartbond service with an intensive backwash treatment. Once clients have tried it and seen the results, they will come back and ask for it time and time and again.

Want to know the IMPACT AND IMPORTANCE of colour choice?

Colour Consultation, Contouring & Placement is a one-day course will guide you so that you can offer bespoke colour services and formulations to your client by gaining information through a thorough consultation. By understanding your clients individually, you can really create the correct technique and choose colour formulations to make sure your clients feel special, knowing you’re providing a truly personalised service designed for them.

Book your place now for the 29 November course in London, call 0800 028 3448

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#CHedit

R I S I N G S TA R

WHY DID YOU WANT TO BE A HAIRDRESSER? I’m a classically trained dancer, and was a choreographer for a while and didn’t start in hair until I was 25. I chose hairdressing because working in a fastpaced industry where ideas, trends and technology are constantly developing really stimulates me. Hair is so personal and I love working with people – from collaborating with my peers and working as a team in a creative environment to building relationships with clients. I have a particular passion for colour work, tapping into current trends, applying them to my clients and bringing them into my every day!

JORDAN MASSARELLA AGE: 27 SALON: NASHWHITE

WHAT HAVE BEEN YOUR HIGHLIGHTS SO FAR? Winning the L’Oréal Colour Trophy Afro Look Award this year (pictured below, inset) was such a huge achievement and so early on in my career!

I also successfully auditioned for the L’Oréal Professionnel ID Artist team, which is something I’ve been working towards all year and I can’t wait to get stuck in! Being shortlisted for The It List Rising Star was also a massive achievement and an honour. It’s great to be recognised for your work.

WHERE DO YOU SEE YOURSELF IN 10 YEARS? I hope to have the freedom and flexibility to create! I set myself annual goals and I hope to still be achieving and still have the drive and passion for hairdressing that I have now.

WHAT WOULD BE YOUR DREAM HAIRDRESSING GIG? I love colour, especially being creative with colour, so my dream hairdressing gig would be working alongside leading fashion houses, collaborating on the catwalk and working with hair colour in an editorial, high fashion capacity.

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Super conditioning pre-shampoo treatment for all hair textures WINNER OF OVER

28 AWARDS WINNER

Since 1957 Philip Kingsley Trichological Consultants have provided tailored services and bespoke products for a healthy scalp and hair that looks and feels its best

#CHedit

Inside story BOILERHOUSE NEWCASTLE

Having opened its first salon 32 years ago in Jesmond, Boilerhouse has unveiled a second in nearby Ouseburn. It’s a family-run business, with parents Steve and Kim working alongside their son Felix and their niece Saskia. Felix takes the reins at this site, which has been a complete refurbishment. As the Jesmond salon is in a beautiful old building, the task was to keep a semblance of their trademark Boilerhouse style in the new industrial location, while ensuring it’s in keeping with its surroundings. It has a raw, exposed feel and incredible detail, finished with plenty of potted plants. Aston & Fincher supplied the chairs and wash basins, while the big leather sofa was custom made. There are some lovely individual touches – in addition to lots of antique finds, the lights in the basin room were from a ship and the big entrance lights were sourced from an oil rig!

HOT BUYS IT’S A TRIUMPH

now open

Brilliant for barbers, the Triomphe is a vintage marvel from Salon Ambience, including a large mirror surrounded by a retro style work station, wenge wood panelling and decoration and shelving for key products. £1,389 UNTIL 31 DECEMBER (USUALLY £2,629) 07554 990965 salonambience.com

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CODE HAIR CONSULTANTS LOWESTOFT

Following an extension, it’s a bigger and better experience for clients, bringing a little West End luxury to the seaside town.

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100% MADE IN ITALY

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AVAILABLE IN 47 SKY COLOURS AT NO EXTRA COST!

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1. TITANIUM (MI/140-06 footrest included) £729 £386 2. YOU (CH/050-1 swivel column) £549 £289 3. GLAM (TR/13) £499 £259 4. MILLENNIUM SKY (RD/045-B) £2,159 £1,139 5. HEX (RC/111) £379 £199 6. SUBLIME (WU/162/B) £2,329 £1,229 (WU/161/B with chaise longue mechanism) £2,999 £1,589 (WU/160/B with shiatsu massage, chaise longue mechanism) £3,829 £2,029

HURRY!! SPECIAL OFFERS END 31.12.17 uk@salonambience.com tel. 07554 990965

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05/10/17 15:34

THE BUSINESS EDIT FROM INSIDE

THE SALON KAIN LAWRENCE Q HAIR AND BEAUTY

January is about ensuring loyalty and retention, rather than pure profit.

We calculate how much a guest is worth annually, as well as how much it would cost to find a new guest to replace one that we lost – an exercise that we would thoroughly recommend doing, it’s quite scary! The Groupon culture is now part of life, everyone has a new salon open in their town offering services at such small cost to attract business. We don’t want our guests to be tempted by a cheap deal when money is at its tightest.

We begin our new year planning in August when our guests are booking their Christmas appointments, ensuring that we are training them to rebook at the point of checkout. Then come November, we offer a £10 reward for guests that rebook a service for January.

This again is strictly a marketing and retention exercise, delivered as a thank you to our loyal guests for a great year.

We don’t operate new guest offers or promotions so as to not devalue our services.

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HOW CAN YOU BEAT THE JANUARY BLUES? AFTER THE CHRISTMAS RUSH, January can be a tricky time to get bums on seats and keep columns crammed, with the question of whether to discount services often a topic of discussion. How are salons tackling January?

Focusing on treats or offers that apply only to January is popular. During November and December, HOB Salons give clients visiting the salon a £10 gift card to be redeemed in January and February.

“We trialled this last year for the first time and found it an effective way of boosting our revenue in an otherwise quiet January,” says HOB Salons’ Natasha Grossman. “Our results from January 2017 showed a year-onyear increase in weekly blow dry services, as regular clients squeezed in an additional visit, as well as a rise in treatments, retail and Olaplex services; clients felt the £10 discount allowed them to treat themselves that little bit more – not a behaviour we were used to seeing in January. And extending this offer to visiting clients only as opposed to our whole database means there’s no detrimental effect on December’s revenue.”

For Linton & Mac’s first Christmas, the duo let clients choose a gift tag from a jar containing a variety of services for them to redeem on their following appointment.

“This was a great way to introduce clients to services they might not have tried, such as the L’Oréal Professionnel Steampod service, or a particular backwash treatment,” say salon directors Jennifer Linton and Jaye MacDonald. “This year we’re offering services with our graduate stylists at a discounted rate.

This is popular with clients on a budget, and it helps build the confidence and the clientele of the graduate.”

Planning is key – but are you planning early enough? “I work on getting my Christmas booking started in May, letting clients know that we are now booking the year out and did they want to secure their vital Christmas appointment,” says Paul Watts of Paul Watts Hairdressing. “October approaches and the clients are all set for their Christmas and New Year hair, but what about next year?

“This is the month to be getting clients booking up to May 2018 – it’s so simple if you start early. Leave January sales to the clothing sector, that’s where people will be heading.

Your clients need their hair doing and if you’ve planned it right, January and February are already booked.”

If it is quieter, it’s a good opportunity to turn your focus on staff or the salon itself. “Whether it’s a course helping them to boost existing skills, or they’re learning how to perform a new treatment to add to your roster, this is the ideal moment for staff to take a breath and refresh their skills for the year to come,” says Sally Salon Services’ Warren Scarr.

It also makes sense to renovate in a period of low footfall rather than risk losing money by closing for refurbishment during peak season. “It doesn’t have to break the bank, as simple and cost-effective changes can have a huge impact,” explains Warren. “Even a lick of paint, a new feature wall, or some more storage solutions can give your salon a new lease of life.”

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the seas on for lux uri ous gi ft i ng boost s a l on r e t a il w it h a u n iq u e d e s ig n e r b r a n d w w w .balmai nh a i r . c o m - 0 8 0 0 7 8 1 0 9 3 6 - i n f o @ b a l m a i n h a i r . c o . u k

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FESTIVE FLURRY

CHRISTMAS IS THE SEASON OF ENDLESS OPPORTUNITY, SAYS KEN WEST KEN WEST IS DIRECTOR OF BUSINESS EXPERTS 3•6•5

WHY IS IT ALWAYS such a shock? Christmas comes every year, on exactly the same date, and yet it still seems to sneak up on us. I was talking to a group of salon owners at the beginning of October and asked them what they had planned for their Christmas VIP Client event? There was a deathly hush. So I asked them what special purchases they had planned to create some exciting gift ideas for their clients to buy to use as gifts for their friends, and there was a similar hush. I was too scared to ask what live window displays they had planned or what videos they had created for their Facebook pages and websites, with festive styling tips for their clients, also what plans they had to boost electrical sales. And I was certainly too scared to mention a gift wrapping service.

Every year I see the high street making fortunes from the festive flurry and yet salons still seem to think that a few weeks of busy hairdressing is all they can hope for. The challenge with a few weeks of busy hairdressing is that they are often followed by the January blues.

Why not start your planning for Christmas 2018 now?

Pinch ideas from the retail sector, tweak them and use them next year. But don’t stop at Christmas. High street businesses use any opportunity they can to promote themselves. They embrace seasons, sporting events, and historical events, both local and national. So why don’t hairdressers do the same?

Marketing has become a vital skill for any successful salon

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owner. You can no longer rely on your hairdressing skills to grow your business. There are too many good hairdressers out there for that. I will throw you out one challenge. Local ‘Fame’ is what you really need, so what are you famous for locally? What is it that people come to you for, purely because they get it from you and no one else?

When I asked a young stylist recently what makes the salon they work for different, i.e. what were their USPs, their reply filled me with dismay. Free parking and discount upon discount was what they felt set them apart from their competition. How sad is that? And, as a young stylist, would that make me proud of the salon that I worked in and would that make me feel inspired by the long term employment opportunities being offered?

So how do I feel as we get to the end of the year? I love and am passionate about our industry and believe it can provide exciting career opportunities. However, I am saddened by the amount of discounting in our industry. I am saddened by the low pay and slow training that we currently offer to young people. I am saddened by the perception that this creates of our industry and I am saddened by the perceived value that the general public place upon our skills.

So am I ending the year on a low? Absolutely not. What I see for the year ahead is some amazing opportunities. I am already working with salons that have stopped all of their discounts. I am in talks with some wonderful people to see if we can speed up the way we train people. I am also working with salons to raise their top prices and pull up their lower prices. Caterpillar pricing!

I am also looking forward to changing the format of my column next year to make it more interactive and helpful to you. Have a wonderful Christmas and thank you, lovely reader, for giving me your time.

PLEASE GIVE KEN FEEDBACK Email him directly on KenW@365Hair.com

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#BusinessEdit

ELI HALLIWELL HAIRSTORY

HOW IS HAIRSTORY DIFFERENT? We enable hairdressers to participate in ecommerce with a completely different business model. This model is based on the new economy where consumers are making many of their purchases online, particularly when it comes to the replenishment of items. We’re the only one that includes hairdressers in the online transaction.

WHAT ARE THE BENEFITS? The first is the product: clients have better hair.

New Wash is a completely different way of cleansing, and once clients switch they don’t go back. Second, salons capture more hair care sales because they’re not missing out on purchases that lost to online retailers.

WHAT CAN HAIRSTORY OFFER SALONS THAT OTHERS CAN’T? Hairstory is positioned to help hairdressers leverage technology to improve their revenues and customer service. Technology is enabling things that we never imagined possible, and we want to bring the benefits of that to hairdressers and their clients.

QA

TAKE TO TWITTER AND QUIZ YOUR HAIR HEROES!

PAUL EDMONDS, PAUL EDMONDS LONDON How do you keep yourself motivated to give so much to your team and offer excellent customer service? Jo Hardardt, elements When we started this journey, all the team took a day out from the salon and worked together to lay down what we, as a collective, wanted to do to give our clients the very best experience. The team then took ownership so the motivation comes from within. We constantly monitor and give feedback, and any negative feedback we get is acted upon straight away. We use LEARN forms – Listen, Empathise, Act, Resolve, Now. Then it’s a matter of staying on top of it.

How do you maintain a strong business in a thriving city full of creative and competitive salons? @misterhaircare Keeping the business buzzing is really not that easy. We are in an aggressive, mature market in the UK with younger, newer, sexier businesses always looking to take over. There is a constant need to adjust and adapt the business model. However, we’re constantly analysing our customer data and looking at trends in their behaviour, where they are coming from and what they are spending on.

Along with this we have a PR team, in-house marketing and a web manager. What started off as a simple business has become trickier; however it all comes down to the experience and caring for the individual while they sit in your seat. It must come from your heart.

What would your career have been if you didn’t go into hairdressing? @ErrolDouglas1 If I hadn’t done hair, it would be something to do with design – fashion or interior design. At one point I wanted to be an architect. I have been reading a book called Homo Deus, it’s about where we as the human race are going. The author, Yuval Noah Harari, pointed out that as we are living longer we should look at having several jobs during our lifetime, so I was thinking I may be a sculptor next. I quite fancy that!

Next issue: Larry King. Tweet us at @creativeheadmag

Insider Insight

55%

Supported by

of clients in December book their blow-dry with less than 48 hours’ notice. December is one of the busiest months of the year, especially the two Fridays before Christmas.

Colour bookings are also at their highest. What does this mean for you? At this time of the year, it’s even more important to keep calendars up-to-date, so you can sell lastminute appointments due to festive flu cancellations, protecting your peak times.

To learn how Treatwell tools and insights could help your business, visit treatwell.co.uk/business-info or call 0330 100 3515

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A D D S O M E S PA R K L E T O YO U R H O L I D AY S E A S O N .

The only hairbrush you’ll ever need, the Wet Brush® will detangle your knots with ease, no matter what hair type. Exclusive IntelliFlex® bristles are super thin, strong yet flexible. They remove knots effortlessly while minimizing damage and reducing pain on wet or dry hair. The result is healthier looking hair without tangles, split ends and less breakage.

AVAILABLE AT ALL LEADING DISTRIBUTORS Please contact: in te r n ati o na l s a l es @j dbea uty. c o m |

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#BusinessEdit

NHF WARNS OF SEASONAL BREAK-INS HAIR AND BEAUTY salons and barbershops have been warned to be extra vigilant in the run-up to Christmas, amid warnings that top-brand professional hair straighteners, especially ghd, are becoming a prime target for opportunist thieves.

Hilary Hall, chief executive of the NHF, said: “We are urging our members to guard against these kinds of thefts following the Daily Mail’s news of recent break-ins.”

She encouraged salons to check their insurance policy covers stock and other contents to ensure their business is protected. Police advice includes: • Use laminated glass in your window or apply a strengthening plastic film to deter a ‘smash and grab’ attack • Keep stock hidden and, if you can, remove any high-risk items from window-displays overnight • Leave the till open but empty, to deter cash-snatchers • Bank cash every night or invest in a goodquality safe • Consider fitting grilles and shutters to doors and windows, CCTV and alarms • Get your team to be more security conscious and make use of your Police local crime prevention team

Photographic stylist finalists revealed CHECK OUT THE finalists of the NHF’s Photographic Stylist of the Year competition at nhf.info/photographic – winners will be revealed at the NHF’s 75th anniversary event at the Vox Conference Centre in Birmingham on 19 November!

Don’t miss out, there’s still time to buy your tickets at nhf.info

‘RADICAL CHANGE NEEDED’ TO EMPLOYMENT MODELS THE NHF IS calling for radical changes to be made to tax and employment in the wake of the government’s review into new models of employment, including the “gig economy”. Hilary Hall, chief executive of the NHF, was among participants at a high-level roundtable discussion on the findings of the ‘Taylor Review of Modern Working Practices’.

The review called on ministers to rethink how self-employment currently works, including creating a new category of worker – a dependent contractor – who would be a half-way house between being directly employed and selfemployed. Hilary set out a series of recommendations that, the NHF believes, will help to create a more level playing field for salons and barbershops competing with low-cost mobile and self-employed stylists and barbers.

• Increasing National Insurance Contributions for the self-employed working in salons to the same level as those paid by employers for their employees • Reducing VAT from 20 per cent to 5 per cent while at the same time lowering the VAT threshold from £85,000 to £40,000 or less, to ensure more businesses, including the self-employed, pay VAT – but at a much lower rate • Ensure the self-employed are better protected by backing Taylor’s idea of a new dependent contractor category of worker, backed up by a written statement of their rights The NHF’s chair and room renting agreements can be found at nhf.info

Apprentice places ‘plummeting’ CHANGES TO HOW apprenticeships are funded, especially requiring small and micro businesses to make a financial contribution for the first time, have led to a “catastrophic” fall in training places, the NHF has warned.

The comments followed figures published by the Department for Education, which showed a 61 per cent drop in the number of new apprentices starting on programmes in the three months since changes to apprenticeship funding were introduced in May 2017.

Hilary Hall, chief executive of the NHF, said: “Worries about new standards will have contributed to the drop, but the NHF has consistently warned that changes to apprenticeship funding for small and micro businesses – who make up the vast majority of employers in our sector – would lead to a catastrophic fall in take-up for apprenticeships.”

To find out more information and how to join the NHF, call 01234 831965 or visit nhf.info 38

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AKE TART AND M S D O O G A OFF TO DBODY ON OPENING L A S R U LY WITH MIN O S Y S E L GET M A E S ESS RUN YOUR BUSIN DECIDING TO OPEN a salon is scary. Life-changing scary. But it’s also the first step on your journey to success.

With a little faith and a lot of planning, you can make your goals happen and open a successful salon. If you want to streamline the journey and make it as fuss-free as possible, you will need help, which is why salon software company MINDBODY has come up with these helpful tips:

MAKE A GOOD FIRST IMPRESSION You only have one chance to make a first impression. Your reception space is the frontline – your decor and staff should work together to create an inviting atmosphere that embodies your style and brand. Many people will visit your website before stepping inside your salon so a user-friendly, informative and stylish online impression is key. Finally, your social media presence should showcase your style and engage with your potential clients.

ASSEMBLE YOUR DREAM TEAM You need to recruit a team that shares your vision. From your receptionists to your stylists, look for people who are both skilled and inspired. Hiring the right stylists is paramount – it sounds obvious but this can’t be emphasised enough.

Once you have the right staff, remember to keep them

engaged. Businesses with engaged employees outperform those that don’t, so give positive recognition when employees exemplify your salon goals and values.

EQUIP YOUR STAFF WITH THE TOOLS TO SUCCEED When your salon is running smoothly, you’ll have more time to focus on your clients. Take advantage of business management tools to streamline your operations.

Look for salon software that has booking options that allow you to add, modify, pre-book and check out any appointment with just a few clicks. Schedule accessibility is important as it will enable you to fill your schedule and manage it all from one screen. Software with marketing tools built-in will also be useful. Look for seamless payment processing that lets you process any payment and robust analytics that will let you track inventory and staff goals.

HOW MINDBODY CAN HELP Keep your salon running smoothly with MINDBODY’s online booking and automated appointment reminders, and grow your client base with proven marketing tools. Millions of people are booking appointments with wellness and beauty businesses around the world on the MINDBODY app, so get listed on it today.

To learn more about MINDBODY, call 020 3514 1894 or book a demo at uk.mindbodyonline.com

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IN LEEDS

MONDAY 13 NOVEMBER 7-10PM

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TICKETS £25 OR TWO FOR £40 BUY ONLINE creativeheadmag.com/thecoterie OR CALL 01434 610944 Includes drinks, canapes and BaByliss PRO goodie bag

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SAMANTHA HILLERBY FASHIONISTA. CREATIVE. EDUCATOR. GENIUS.

CONVERSATIONS. OPINIONS. IDEAS. INSIGHT. 40-41_Coterie.indd 2

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25-26 March 2018 Park Plaza Riverbank Hotel, London In partnership with

WEEKEND PASS £245* plus VAT (buy two for £450** plus VAT) MONDAY PASS £100 plus VAT

CALL TO BOOK 01434 610944 More details creativeheadmag.com/salonsmart *£50 single room supplement applies

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In partnership with

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Associate sponsors

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Ky Wilson, The Social

Ken West, 3•6•5 Hair

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Alan Edwards, Alan Edwards

Larry King, Larry King

Andrew Cannon, Ruffians

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Matt Robinson, Mr Robinson’s Barbershop

Jennifer Linton & Joanna MacDonald, Linton & Mac

Sally Montague, Sally Montague Hair Group

Simon Tickler, Salon Success

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Tom Chapman, Tom Chapman Hair Design

Monica Teodoro, L’Oréal Professionnel

Brooks & Brooks

Jonathan Andrew, Jamie Stevens

Gavin Hoare, Richard Ward Hair & Metrospa Zoë Vears, Salon Success

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NT VE E E LIV ED BY E U T NIQ ESEN U A PR

#BIGH A creativeheadmag.com/events #BigHairDo 48-53_BHD.indd 1

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H AIRDO Braid bars, blow-drys, cake, testing, consultations, cake, retail offers, selfies… did we mention cake? Back for a third fun-fuelled year, the Big Hair Do, in association with Layered Online and sponsored by KMS and Hot Tools Professional, took 100 UK salons by storm on 27 September, packing tonnes of terrific-ness into one glittering evening. Let’s see just how big it got…

SPONSORED BY

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IT DOESN’T GET MUCH BIGGER THAN THIS There was no need to fight for the right to party at Big Hair Do 2017… and while we were at it, we showed clients and their friends just how amazing UK hairdressers are! From prosecco to plaits, and from knots to (semi) naked waiters, THIS is how we do it!

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WHO DOESN’T LOVE A PARTY? Businesses from Aberdeen to Axminster spruced up their stations and threw open their doors for the Big Hair Do, a unique experience evening designed to show the Great British public just how amazing salons (and the talented staff who run them) are.

Events across the land saw stylists raising funds for charity, reinforcing their connections to the local community and, of course, sharing their knowledge with existing and potential new clients. As well as demonstrating styling tool techniques, dispensing hair hacks, discussing the latest trends and solving hair dilemmas, some staff even managed to lure those who had not set foot in a salon for 25 years back into the fray AND booked them in for future appointments!

Complimentary cava, canapés, cocktails and cupcakes helped create a party atmosphere, but this year salons really did go all-out, with gorgeous decor to ensure clients took plenty of snaps to show off their glam looks from the night. Rapunzel and her tower made an appearance in Ruislip; clients were clamouring for the custom T-shirts on show in Cambridgeshire; buff butlers waited on guests in Surrey; and a Spice Girls soundtrack had staff and clients dancing with bunches of branded balloons in Bromley!

At the end of the night, guests went home with great hair, an even greater appreciation of their local salon, and treat-laden goodie bags stuffed with discounts, vouchers and more. Generous donations from the night’s sponsors – Hot Tools Professional and KMS – included styling tools, hair care ranges, new product samples and gift sets. Bookings were booked, stylers were sold, prosecco was partaken. Fancy doing it all again next September?

To see more from the Big Hair Do 2017, visit creativeheadmag.com

SPONSORED BY

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SETTING THE TREND! #BIGHAIRDO

When your first two Big Hair Do events trend on Twitter, you know you’ve set the bar pretty high.

Did we manage it for a third year? Ooh you betcha – and then some! The Big Hair Do action was captured in all its glory and shared via the #BigHairDo hashtag on social media, with hundreds of pictures, Boomerangs, video clips and Instagram Stories being posted every minute. As a result, our notifications could barely keep up and yes, we trended on Twitter (#humblebrag). Oh, and we also caught the eye of comedian Omid Djalili! But we couldn’t have done it without our amazing Big Hair Do salons, their wonderful clients, and our amazing sponsors KMS and Hot Tools Professional. Now, where can we get a melted mobile repaired…?

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The #BigHairDo highlights • Stunning styling stations offering braids, buns, blow-drys, waves.

Clients named it, YOU did it!

• A jaw-dropping Rapunzel tower at Plush Hair in Ruislip • Colour consultations with caped crusaders at Headmasters Bromley High Street • Glitter makeovers at The Hair Emporium in Nottingham • Temporary colour transformations at Francesco Group in Cannock • Buff butlers oiled and ready to deliver at Collections Hair Club in Weybridge (we’re petitioning for this to be a daily occurrence) • Racks of the latest fashion and bangerz from a DJ at Hensmans in Northampton • Live music at Nicola Smyth Award-Winning Hair in Kenilworth • Botox demos at Stonehills in Welwyn Garden City • Stella & Dot jewellery at Cienté in Berkhamsted • Hey presto – a magician at Goldsworthy’s in Marlborough • Mountains of cupcakes, canapes and bubbles EVERYWHERE!

Want to know how YOU can be part of the Big Hair Do 2018? Call 01434 610416, email events@alfol.co.uk or visit creativeheadmag.com/events

SPONSORED BY

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For almost 100 years Wahl has been a benchmark for quality, precision and endurance.

Now we’re bringing our heritage and expertise to the female styling market with the launch of the Wahl Style Collection.

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Brand new from Wahl, a Styling Iron and Dryer unlike anything you’ve used before. Co-designed with leading stylists Gary Hooker and Michael Young, these tools are built with a true understanding of the needs of today’s stylists – robust enough to live up to the demands of the busy salon environment, and dynamic enough to create hair that lives up to life.

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Commissioned and designed exclusively for you, the Wahl Style Collection is the culmination of a rigorous and considered process.

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All the speed and control you need to create any look 8 Wahl Style Collection

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“The Styling Iron glides through the hair easily, and it looks great too” – GARY HOOKER Multi-voltage for worldwide use Optimum heat auto-setting Ultra-fast heat-up and cool down

3m heat-resistant cord Variable heat settings

Ceramic plates with contoured edges

Instant touch controls

“You know that any product Wahl comes out with will be the best” – MICHAEL YOUNG Wahl Style Collection 9

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Total versatility at your ďŹ ngertips

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“It’s the best dryer I have ever used – perfectly balanced, it just feels right when I use it” – MICHAEL YOUNG Perfectly balanced

Whispertek™ silencer

Quick dry air flow

Turbo heat switch

3 heat settings

Hanging loop

Cool shot “style lock” button

Standard nozzle Multi-speed air control

3m heat-resistant cord

Wide nozzle

“The Dryer is so quiet – it’s great for busy salons” – GARY HOOKER Wahl Style Collection 11

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12 Wahl Style Collection

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Meet our collaborators – Gary Hooker and Michael Young. Every day, at their luxury salon group Hooker & Young, they deliver the ultimate hairdressing experience to their loyal clientele, specialising in the kind of beautiful, wearable glamour that turns heads.

Working on editorial campaigns, styling backstage at catwalk shows, finalists in British Hairdresser of the Year for the last 10 years in a row‌ Who better to inform on the design needs and technical requirements of products like this?

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Our Wahl Style Collection has been borne out of a desire to create a credible alternative for professional stylists.

But our commitment to you doesn’t end there.

We know that the best service and product recommendations happen in salons.

That’s why we pledge that these products will never be available on the high street – and only ever through Wahl and you, the hair professional.

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Wahl Style Collection 15

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1919

On October 4, Leo J Wahl applies for patents on his newly developed electromagnetic hair clipper. It is the first practical clipper with the drive motor in the hand

1921

The Wahl Clipper Corporation is born.

Growth is rapid

1965

1967

Typifying its innovative spirit, Wahl pioneers the Vac Clipper – a clipper with vacuum hair pick-up. Trade show crowds are impressed when they watch a man get a full haircut without a hair touching his suit

The company launches its first cordless/rechargeable battery-operated hair trimmer for professionals

1990

1997

Creative hairstyling trends of the ’90s led Wahl’s Professional and Consumer Divisions to develop tools for cutting and maintaining special shapes and designs, known as Hair Doodles and Cool Cuts.

Gregory S. Wahl was elected president of Wahl Clipper, USA, succeeding his father, John F. (Jack) Wahl, who continues to serve as CEO

1940

The company adds a professional salon dryer and curling brushes to its portfolio. For consumers, there’s a hand-held Silent Dryer. Over 2,000 units are made every day

1971

Using its rechargeable battery technology, the company invented and produced the world’s first successful cordless/rechargeable soldering iron, creating a new Electronics Division

1999

Wahl Clipper Corporation is an international industry leader in the manufacture of consumer personal care appliances and products for the professional beauty and barber salon trade.

1950

Wahl barber clippers are in worldwide demand

1975

The company begins manufacturing a full line of foot and back massagers with controlled vibration and heat

2001

Wahl Clipper introduces the remarkable Trim N Vac – the first beard and moustache trimmer that collects the trimmings using a patented vacuum system. “Neat Beard Clean Sink”

1957

Leo J Wahl dies, with over 100 patent applications to his name

1984

Launch of the Groomsman, the world’s first batteryoperated facial hair trimmer, creating a new and exciting consumer category

1960

Wahl develops a unique and innovative flexible-blade electric razor

1987

Wahl introduces the innovative ZeeCurl – a unique flat-barrel curling iron creating Z-shaped curls

2009

Wahl Clipper Corporation celebrates its 90th anniversary as a pioneer of professional and home grooming products

To maintain our leadership position in the personal care categories we serve, we must have vision. Vision to continually improve our existing products. Vision to bring new products to market which meet the wants and needs of consumers. Vision to stay innovative and ahead of our competitors, and vision to support our customers, the retailers, with sales and marketing programs that make it easy, fun and profitable for them to sell more Wahl products. Leading with Vision means constantly being alert to new opportunities. By sharing the vision, we can make tomorrow absolutely extraordinary.” Greg Wahl, President of Wahl.

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Shot on location in East London and styled by Gary Hooker and Michael Young, the Wahl Style Collection models perfectly communicate “hair that lives up to life”. Photographer Jack Eames – renowned for his work in hair, beauty and fashion – captured the key moments with his unmistakeable unique style: effortlessly cool, and with a playful twist of colour and energy.

Hair – Gary Hooker and Michael Young using the Wahl Style Collection, Make-up – Megumi Matsuno, Clothes styling – Clare Frith, Photography – Jack Eames

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Watch Gary Hooker and Michael Young style up a storm at our Wahl Style Collection launch parties!

COMING TO A CITY NEAR YOU SOON… Hosted at contemporary venues across the UK, see the spectacular catwalk–style show, meet Hooker & Young and try out the new Wahl Style Collection.

Join us for drinks & canapés.

Get your £20 ticket price back if you become a stockist.

Plus, the chance to win a day training with Hooker & Young and a complimentary goody bag for each guest.

For more information and to purchase tickets, go to wahlstyling.co.uk

The new Wahl Style Collection Wahl invented the hair clipper in 1919, and we’ve been leading and innovating tools for professionals ever since. Co-designed with leading stylists Hooker & Young, we’ve created a product range that brings the substance back to hair styling. Unfussy, powerful and reliable, these are tools that let you reveal your inner strengths. And our commitment to you doesn’t end there.

We know that the best service and product recommendations happen in salons.

That’s why the Wahl Style Collection will never be available on the high street – and only ever through Wahl and you, the hair professional.

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Tools that transform.

Reveal your strength with a female styling range designed by professionals for professionals.

Our Wahl Style Collection has been borne out of a desire to create a credible alternative for professional stylists.

We want to break through the veneer with a range of products that put the substance back into style.

Co-designed with leading stylists Hooker & Young, our tools are built with a real understanding of the needs of todays stylists. Tools robust enough to live up to the demands of the busy salon environment, and dynamic enough to create hair that lives up to life.

Become a stockist...

wahlstyling.co.uk

CREATIVEHEADMAG.COM MAGAZINE

EDUCATION

EVENTS

INSPIRATION

CREATIVE HEAD STORE

COMPETITIONS

EXCLUSIVE

Short and sharp versus long and tousled. Explore the contrasts in men’s hair trends in Rokk Man Barbers’ sepia-toned collection, ‘Dichotomy’

If you couldn’t make it to London for The Coterie: Guido + Josh, you can now listen to the whole interview, exclusively on our website!

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Our first Creative HEAD Featured Artist LIVE event on 20 November is hosted by session stylist Syd Hayes – he explains why you can’t miss it...

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Never been a Coterie event? Wondering what all the fuss is about? We’ve put together a quick rundown of what you can expect

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CLUB m/club

ag.co creativeheadm The salon manager’s 2017 guide to business growth

POWERBOOK

AUTUMN WINTER 2 017 C RE ATIVEHE ADM AG.COM

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FOR JUST

£10 YOU’LL GET: • 10 issues of Creative HEAD magazine – and supplements including Runway, Colour Forecast and Power Book – delivered to your door • Exclusive competitions and prizes • Free product samples from leading professional brands

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SIGN UP NOW

AND RECEIVE THESE TIGI PRODUCTS,* WORTH

£68

Includes S Factor True Lasting Colour gift set and Man On by Bed Head For Men gift set *For the first 25 new members to sign up between 1 November and 31 December

YO U R E SS E N TI A L GU I D E TO T H E N E W S E A SO N

RU N WAY

23/10/2017 10:07

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This page: hair by Grace Morbey (left) and Aidan Darcy (right).

Opposite page: hair by Ellie Beth Hancock.

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REALITY B I T E S THE TIGI INSPIRATIONAL YOUTH 2017 MEMBERS SHOW OFF THEIR SKILLS IN A COLLECTION THAT’S CREATIVE AND COMMERCIAL, AWE-INDUCING AND AUTHENTIC PHOTOGRAPHY BY ALEX BARRON-HOUGH CREATIVE HEAD

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This page: hair by Evelina Lundgren (left) and Sophie Garrbutt (right).

Opposite page: hair by Chelsey McQueen (left) and Jade Kerr (right).

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This page: hair by Alice Petty (left) and Christopher Read (right). Opposite page: hair by Rita Benedetto.

All images: styling by Jiv D, make-up by Amy Barrington-Long.

@TIGIPRO

@TIGIPROFESSIONALS

#TIGIINSPIRATIONALYOUTH

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T A Y O S H

K E U R O T

IF THE CHANCE COMES ALONG TO LEARN FROM THE BEST IN THE BIZ, YOU NEED TO GRAB IT WITH BOTH HANDS – AND THERE’S NO BETTER OPPORTUNITY OUT THERE THAN JOINING TIGI INSPIRATIONAL YOUTH YOU KNOW you’re onto something special when you’re sitting in a room with the likes of session star Maria Kovacs and creative genius Akos Bodi as they impart their knowledge to the next generation.

It’s just one of the many fantastic experiences the members of TIGI Inspirational Youth enjoy throughout the yearlong programme. But why does TIGI make sure it provides these opportunities for as many young people as possible?

It’s all down to Anthony Mascolo, TIGI international artistic director. He created TIGI Inspirational Youth 13 years ago as he wanted to identify raw talent and give a group of young hairdressers the opportunity to progress their careers. The programme has gone on to gain global respect throughout the hairdressing industry, but what can you expect if you’re lucky enough to get a place?

A five-day boot camp starts the programme and during the most recent one, the 10 members of

TIGI Inspirational Youth were mentored by the senior TIGI International Creative Team – led by TIGI European creative director, Akos Bodi; TIGI European session director, Maria Kovacs; and TIGI global Academy technical director, Warren Boodaghians.

The boot camp also included classic and advanced cut and colouring, session styling training, future fashion forecasting, presentation skills and a model casting session and photoshoot. Shot at Bed Head Studio by TIGI in-house photographer, Alex Barron-Hough, the models were styled by TIGI fashion stylist, Jiv D. They will then participate in an exclusive show at London’s Café de Paris at the end of the year.

“This year’s team was fantastic,” says Akos Bodi. “They quickly gelled and their standard of work was very high.”

TIGI starts its search for the 2018 team early next year, so keep your eyes peeled.

All potential members are required to submit a short video and a written introduction about themselves with Anthony Mascolo selecting the final team. Opportunity doesn’t knock twice, so make sure you grab every chance that comes your way – starting with TIGI.

CREATIVE HEAD

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THE 2017 TEAM IS (FROM LEFT TO RIGHT): Aidan Darcy, SugarCubed; Chelsey McQueen, MYKA; Sophie Garrbutt, Forresters; Alice Petty, Yazz Number One Hair Studio; Christopher Read, Hobbs Hairdressing; Evelina Lundgren, Andrew Jose Salon; Grace Morbey, Inkfish; Rita Benedetto, Bad Apple; Ellie Beth Hancock, Anthony Laban Home; Jade Kerr, Scots Hair Design.

SEIZE YOUR FUTURE WITH TIGI INSPIRATIONAL YOUTH. TO FIND OUT MORE, VISIT UK.TIGIPROFESSIONAL.COM/TIGI-INSPIRATIONAL-YOUTH CREATIVE HEAD

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#SalonExperience

How to make your reception WERK,WERK,WERK,

WERK,WERK! lf – my name is I’d like to introduce myse Salon’s ‘queen’ Joel and I’m Not Another lly… of reception. Quite litera

I joined Not Another Salon in August 2016 and being slightly fLamboyant, I really felt a need to do reception in a completely unique way. How, you ask? By not just being the fIrst and last impression, but also the experience in between. I don’t believe in just the client journey, but also being in a client’s memory. This is how we do it…

A ‘SIGNATURE’ IS ESSENTIAL The importance of aesthetics can be forgotten when dealing with admin duties. However, we are not just the voice of the salon but the face, too. And it’s our faces that the clients grow to know each visit – so why not be a face they can remember? Whether you opt for a big pair of costume earrings or you vow never to be caught dead in a flat shoe, you need to ask yourself: “What’s my signature?” Now, I know not everyone is a bloke in heels like myself darling, but any small detail that makes you special will help the client remember, recognise and relate to you, and will really add that sparkle to your client relations.

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DON’T JUST SELL TIME, SELL PERSONALITY! Often you can hear reception close a client’s enquiry with “I’m not a hairdresser”. Yes, front of house’s duty isn’t to give out hair advice, but any fabulous receptionist knows their team and their salon.

Approach the client like you’re a dating agency; get to know their style, ask about their lifestyle. Engage with the client and show interest in who they are, and then recommend the stylist you feel is perfect for them. Each time you put the phone down you want the client to have butterflies knowing they’re about to meet their hair soulmate.

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ARE YOU BORED? WELL, STOP BEING BORING! GET TO WERK! Don’t just sit behind a desk staring blankly at the screen all day; get to know your clients. Walk around the salon (or in my case, totter) and check-in on the clients whose colour is developing, the clients waiting, the stylists stressed about their fully-booked column… and have a laugh! Being on the desk you’re in the perfect position to werk the room and add to the client’s experience.

WHY SIT AT A DESK, WHEN YOU CAN BE THE STAR Of the STAGE! Emails can be dull and repetitive, so why not make them exciting for you and your client! Add a signature to the email, a catchy slogan to sign off with that the client remembers and recognises as you.

Take ownership of reception and inject personality in every place you can! I have one client that whenever she confirms, she sends me an email just to say “Hey, it’s Jackie!” I send her a picture of Jackie Stallone right back. Break up the formality with personality and you can have a cackle every time an email hits your inbox!

DO YOU KNOW WHAT BAKING IS? Let me tell you darling… it’s a drag make-up technique that means your face won’t shift. An. Inch. Taking that five minutes in your make-up routine to bake saves you a day of having to touch-up constantly! Apply the baking technique to your work – take that extra time out of your day to sit down and create systems for the small daily issues. For example, take a client enquiring about balayage. Once I’ve conducted a basic email consultation, I send an automated email template on the service and information they need to know, which has cut down all that tapping away down to a press of a button!

The key to a beautifully run front of house is to love the team. You can’t sell a product you don’t believe in!

Ciao for now!

Joel xx

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RAZZLE DAZZLE ’EM TURN YOUR SALON INTO A SHOW-STOPPING SHOPPING DESTINATION AND MAKE IT EASIER THAN EVER FOR THEM TO GIVE THE GIFT OF STYLE THIS CHRISTMAS, WITH PAUL MITCHELL

IT’S ALL ABOUT impressing your clients this festive season.

Give them an experience like no other and your Christmas retail will be flying off your shelves before you can say ‘I wish it could be Christmas every day’. With 40 per cent of consumers admitting to spending more money than they had planned to when out shopping,* we can’t emphasise enough the importance of making sure you’re providing clients with a truly magical experience.

“Consumers are still looking for great shopping experiences in-store,” says Zoë Vears, director of publicity at Salon Success, the UK distributor of Paul Mitchell. “Online shopping is a significant portion of overall Christmas sales, but being able to browse, having personal recommendations and multi-sensory experiences is of huge importance.”

Salon Success offers consultancy and business support to drive consumers into salons and help its salon partners build their business, increase client spend and loyalty and grow their retail sales. “Impulse buying is a big driver of spending, so make sure in-store displays are in prominent positions, as well as an element of experience to capture their imagination, such as demonstrations,” adds Zoë.

Salon Success has created a number of free materials, tools and education to help elevate the client experience including:

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In-salon education for goal setting and to set you up for the Christmas period

●

●

Marketing support, downloads and templates on its Pro site

Customer magazines packed with retail and visual merchandising tips, as well as promotions to save on professional costs and grow retail sales

●

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Seasonal planner to plan your way to success

Dedicated salon business consultant to help set and achieve business goals

●

Festive bonus offers with free client samples, gift wrap and a stylist reward kit

●

Point of purchase material and access to exclusive props to help your salon stand out on the high street

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Gorgeous gift wrap to enhance the shopping experience

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Multiple stand options to create a Christmas shop in-salon

CREATIVE HEAD

20/10/2017 15:23

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GASP-INDUCING GIFTS!

PAUL MITCHELL

MITCH

From caring for coloured hair to moisturising and nourishing dry and brittle locks, these Paul Mitchell gift sets have got every hair type covered.

Help your male clients illustrate their style however they wear their hair with these guy-friendly MITCH kits – perfect for gift giving.

AWAPUHI WILD GINGER From superior smoothing to stunning styling, the floral Awapuhi Wild Ginger Christmas collection is the essence of style.

TEA TREE

MARULAOIL

NEON

Indulge the senses with Tea Tree. Clients will love these hair care sets, presented in eco-friendly, 100 per cent recycled packaging.

This collection delivers deep hydration. Coldpressed and wildharvested, marula oil is encapsulated into time-release MarulaSpheres to help repair all day.

Sweeten up your clients with the latest addition to the portfolio, Neon. Powered by sugar, Neon is the perfect gift for young women this Christmas.

*AT Kearney

YOU CREATE THE EXPERIENCE – LET PAUL MITCHELL PROVIDE THE GLORIOUS GIFTS

To discover how Salon Success can support your business, call 0845 659 0011 or visit salon-success.co.uk

CREATIVE HEAD

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TRADE ACCOUNTS APPLY AT REMICACHET.COM

FORM A DEEPER BOND WITH YOUR HAIR PRE BONDED - WEFTS - CLIP-INS - TAPE - HAIR PIECES Indian, Russian-Mongolian & Chinese Hair

#GorgeousHairIsAChoice Ask your #RCStylist

remicachet.com

2017-06 • Remi Cachet Hair Magazine SP CREATIVE HEAD.indd 1

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CREATIVE HEAD

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Hair by Allen Ruiz, with colour by Luis Gonzalez, using Aveda. Make-up by Anastasia Durasova.

Wardrobe by Sandy Armeni. Photography by Yulia Gorbachenko

AS FEELS LIKE YOU’RE THE RUN-UP TO CHRISTM DO YOU KEEP CLIENTS WORKING 24/7 – SO HOW ALTHY AND HAPPY? HE SMILING AND YOUR TEAM RTY SEASON PREP PA HERE’S OUR THREE-STEP FT TO YOU! GI R OU PLAN – IT’S

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#PartyPeople

WHAT’S ON THE MENU?

CHRISTMAS STYLING

ONE WORD: PLAN. If you haven’t done so already, brainstorm with your team on how you can boost revenue over the Christmas period. We’re assuming created these three festive Charles Worthington Salons has you’re booked solid in December, so filling columns el Nights, Rockin’ Bun and Tins – hairstyles (above from left) istmas menu. With each is not your focus. Instead, think about maxing retail Yule Twist – for its dry-styling Chr at £20, they’re great for sales, tailoring your in-salon services and getting 15-minute appointment charged for salon takings, too. and – people to book in for the quiet January ahead. clients on their way to a party menu definitely gets e styl as istm Blow-dry menus geared to party looks, conditioning “Providing a bespoke Chr try something new for the treatments and quick hair-ups and clip-in hair pieces clients excited and inspired to general manager at party season,” says Vicky James, can transform locks in a flash and are great for clients ering 15 minute “Off ns.

Charles Worthington Salo who have little time. “Quick cash services benefit the the calendar in s gap any ll fi slots also helps to business greatly,” says Charles Rose, salon director of desk-toect perf the ly nite defi and it’s Electric Hairdressing. “Not just from a financial point of view, dance floor service!” but also from one of brand exposure.”

Alternatively, with all the craziness of Christmas, it’s a great time to offer a little luxury with some “me time” options, which has the added benefit of getting them looking seriously chic for the party season ahead. Kelly Mouatt, Great Lengths stylist at 3 Rooms Makeover Lounge in Bradford, says: “Christmas is always a stressful time so we have separate rooms for services such as hair, make-up, HD Brows, spray tans and nails so you can get pampered all in one place.”

One more word: budget. Always have a marketing budget in mind for Christmas and the New Year. Business consultant Alice Kirby of Lockhart Meyer Marketing recommends adding 10 per cent extra to your budget just to be on the safe JUGGLING A BUSY salon floor with full styling columns side as things can, and do, appear when you least expect them. and personal commitments can take its toll. Christmas is notorious for raising stress levels, and while the focus is rightly on pampering your clients, it’s important to remember the wellbeing of your staff too.

Organise perks and activities to support your team emotionally, physically and financially. Lots of salons offer yoga sessions – whether in-salon or at a local gym – to help with focus and energy. Academy Salons in Surrey keep its teams motivated with competitions, including salon evenings out together. “No one gets away with being grumpy!” Jokes its director, Salv Mulé.

At Simon Webster Hair in Brighton, the Christmas tunes, dodgy sweaters, mulled wine and mince pies don’t You can never be too busy for soci come out until December – but the team party is planned al media nowadays – but you’ve got to make sure every post well in advance. Christmas is a great time to reward staff counts. Either block out some time to write and schedule for the hard work and effort they’ve put in throughout your content in advance, or take the spontaneous route – at SJ Forbes in Egham, its daily the year, and a combination of food, comedy and dancing ‘12 days of Christmas’ posts coul d include everything from ensures the team can really unwind together. a client’s Christmas makeover to a beautifully wrapped “When we close the salon at midday on 24 December,” gift set, complete with Instagra m filter finish. And says partner and manager Sophie Webster, “we close until 2 don’t forget to dress up your Face book page or 3 January. It gives everyone the time they need to relax, with a photo of your salon deck ed out in its refresh and re-energise. There’s time to travel, enjoy being festive finery! home or just to enjoy being. And when we return to work in January, we’re ready to go.”

YOU’VE MADE YOUR CLIENT HAPPY… IS THE TEAM SMILING, TOO?

GET SOCIAL!

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24/10/2017 10:50

STR I V E TO BE U N R I VA L L E D TAKE YOUR PLACE AMONGST THE CRÈME DE LA CRÈME. BECOME A GREAT LENGTHS EXTENSIONIST TO UNLOCK LIMITLESS LOOKS AND CREATIVE POSSIBILITIES. Our extensions are 100% human hair. We have a global reputation for excellence and an inspiring team of expert educators.

Great Lengths is in a class of its own. Don’t you want to be a part of it? Find out how you can become a Great Lengths certified stylist.

GREATLENGTHSHAIR.CO.UK/BECOME-A-CERTIFIED-STYLIST

#PartyPeople There’s tonnes of choice from TIGI’s Bedhead, Catwalk, S Factor and Bedhead for Men ranges.

Colour Goddess is a must!

IT’S A SHOP-PORTUNITY! DID YOU KNOW that 70 per cent of all hair electrical sales in salons occur during November and December? Stocking your shelves with all the right items is a commercial must for Christmas, as well as making the most of your product suppliers’ promotions. With added-value freebies, beautifully packaged gift sets and luxurious gift-wrapping, you can build a show-stopping shopping destination.

“Create an in-store brand experience that will entice shoppers to your salon during the busiest time of the year and prevent them from buying all their Christmas gifts online,” urges the team at Salon Success. “From the welcome greeting, consultation and service to the professional recommendation and gift service you provide, everything should be geared towards making that purchase simple. Shoppers love buying luxuries that come boxed and bagged or gift wrapped to take home, so create a department store atmosphere and take the hassle out of wrapping for your guests.”

Tempt clients into spontaneous purchases with clever retail displays, visual merchandising and tactical selling.

Set out “try me” tester products around the salon; create message-enhancing displays along the client’s journey and don’t forget that trial-sized products at reception make great stocking-filler impulse buys. Incentivise the team. Look at your sales from this time last year and aim to increase this by 10 per cent, says salon business consultant Carey Faulkner from Boostmysalon.co.uk.

Once you have your goal, break it down into more manageable goals – in most cases it can mean just one more product sold per stylist per day. Here’s some festive retail inspiration…

RRP £35.99

tigiprofessional.com

This Bumble and bauble glitter and gold extravaganza includes a travel-sized Pret-aPowder and three Popbands on a bed of rose gold sequins.

RRP £12

bumbleandbumble. co.uk

Inspired by precious materials, these limited edition palettes from High Definition are gorgeous!

RRP £23.50

beautyin highdefinition.com

Schwarzkopf Professional’s BlondMe gift set includes All Blondes Shampoo and Mask.

RRP £21.75

schwarzkopfprofessional.co.uk

ED UP! CHRISTMAS – ALL WRAPP

Be Fabulous with Revlon Professional Normal C.R.E.A.M Shampoo and Conditioner and Fine Volume Spray.

The Hair Hangover Kits from Redken are perfect for those partying hard.

RRP £38.50

revlonprofessional. com

RRP £10

redken.co.uk

We love this R+Co Day+Night set, with Park Ave Blow Out Balm and Death Valley Dry Shampoo.

RRP £27.20 randco.com

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Clients can’t go wrong with an American Crew Essential Classic Kit – three products in a neat wash bag and a vial of WIN fragrance.

RRP £34

americancrew.com

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WWW.HAIRREHABLONDON.COM

#PartyPeople

RAPPED W L L A – S A M HRIST

C

This cute bear comes free with each shampoo and conditioner set from milk_shake. Choose from Colour Care, Repair & Care and Blonde Care.

RRP £24.99

milkshakehaircare. co.uk

Cloud Nine has given its irons the Midas Touch this Christmas, with shimmering gold details contrasting the matte finish.

RRP FROM £159 professional.cloud ninehair.com

Everyone loves a little pampering, so this Winter Hair Wishes set from Philip Kingsley is lovely, especially that glittering washbag!

UP!

Christmas is covered by ghd with its nocturne collection, but our fave is the platinum styler gift set, with a bag and two OPI nail polishes.

RRP £175 ghdhair.com

RRP £55

philipkingsley.co.uk

Who doesn’t love a bit of sparkle? The Tangle Teezer Glitter Gem Compact Styler rocks!

RRP £13.50

Check out the illustrations on these Mitch sets. Our fave is the Own Your Look, with Heavy Hitter shampoo and Reformer.

tangleteezer.com

RRP £22

salon-success.co.uk

Ooh, it smells like festive spirit with the Ultimate Christmas Gift from L’Oréal Professionnel’s Mythic Oil.

RRP £34

lorealprofessionnel. co.uk

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Packable and powerful, this Viaggio rose gold travel hair dryer and styler gift set from Alfa Italia is a marvellous morsel of Milanese style.

Balmain Paris Hair Couture gift collections take glamour to new heights. Clients will love the Silk Perfume Set, with boudoir-esque vaporiser.

RRP £34.75

balmainhair.com

RRP £44.95 alanhoward. co.uk

CREATIVE HEAD

23/10/2017 10:18

The Culture of Hairdressing FORMULATED WITHOUT PARABENS + SULFATES*. VEGETARIAN. CRUELTY + GLUTEN FREE. REBEL BEAUTY BRANDS LTD

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CREATIVE HEAD EDUCATION

education

I" t's me!"

OUR FEATURED ARTIST IN NOVEMBER IS PAUL DENNISON

The L’Oréal Professionnel Colour Specialist and creative technical director at Ken Picton Salons on #FormulaFriday, conceptual colour and why he always keeps a Sharpie handy!

" ! n r u t y m s ' t i n e h t " . and OUR FEATURED ARTIST IN DECEMBER IS SYD HAYES

The 2017 Most Wanted Session Stylist and BaByliss PRO ambassador will be fresh from his spellbinding turn at the first Creative HEAD Education Featured Artist event – come and venture inside his wonderful world…

education

CHE_Page_NovDec.indd 1

HEAD ONLINE NOW! CREATIVEHEADMAG.COM�EDUCATION

23/10/2017 10:56

CR EATIV E HE AD AD VE RT OR IAL

… a t n a S Dear

EN GOOD COME TRUE! WE’VE ALL BE ES SH WI AS TM RIS CH IL R MAKE ALL OU S SOLUTIONS, A HUGE RETA ES SIN BU ER “PLEASE, PLEASE, PLEASE TT BE IS AS FESTIVE RUSH WE WANT FOR CHRISTM AND, ABOVE ALL ELSE, A AS BOYS AND GIRLS AND ALL IDE T EN TM EA TR C IFI ICALS, TERR OFFERING, STYLISH ELECTR O MUCH TO ASK?” LIKE NO OTHER. IS THAT TO TAIL ONAL EDIT OF THE BEST RE AS SE IS TH TH WI ED RT SO TO BETTER AS WISH LIST IS HOME AND IDEAS ON HOW THIS YEAR, YOUR CHRISTM KE TA TO NT WA LL WI YOUR TS S CLIEN EE TO SIMPLY SIT BACK, SIP FR U GIFTS TO STOCK, THE TOOL YO ING AV LE – E TIM D YOUR TEAM’S WARDS MANAGE YOUR TIME – AN EGGNOG AND REAP THE RE

All I want f Christmas is...

STYLING MAGIC HEAD JOG, ONE OF THE UK’S FASTEST-SELLING BRUSH BRANDS, NOW DOES ELECTRICALS AND THEY’RE SURE TO BE ON CLIENTS’ WISH LISTS HEAD JOG IS known for its highquality professional brushes and its Fitness for Hair slogan, and the brand has approached electrical styling in the same way.

Electric Head Jog promises to seduce the savviest of Christmas shoppers this season with its gorgeous range of dryers, curlers, straightener, clippers and a trimmer. The ninestrong range means all clients, from the teenager who can’t live without her straighteners to the dad needing a quick trim, will find something.

The wands and straightener are

titanium coated, which heats up much faster than regular ceramics, while the heat is evenly distributed throughout the barrels and plates for faster and healthier styling for hair.

But what really sets these tools apart from the rest is the IONIC Charge.

This allows heat to be radiated directly inside the hair, without drying out the hair’s external structure, preserving the natural moisture in the hair, making it shinier, softer and healthier.

Make sure you’ve got your clients’ styling needs covered this Christmas with Electric Head Jog.

Beat the Christmas rush with Electric Head Jog, from Hair Tools stockists. Call 01924 466999 or visit hairtools.co.uk

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VE RT OR IAL CR EATIV E HE AD AD

All I want f Christmas is...

SOFTWARE TO SOLVE HEADACHES RICHARD AND HELLEN WARD FROM RICHARD WARD HAIR & METROSPA REVEAL WHY THEY TURNED TO SHORTCUTS TO ENSURE THEIR SALON RUNS AS SMOOTHLY AS POSSIBLE THIS CHRISTMAS

THE FESTIVE SEASON is the most hectic time of the year for salons and Richard and his wife Hellen run one of the busiest salons in the UK, with more than 1,000 clients coming through the doors each week. They reveal their inspirations and how embracing technology has made their lives easier.

CREATIVE HEAD: How has Shortcuts salon software

helped you run your business?

RICHARD WARD: Since we’ve had Shortcuts it’s changed everybody’s lives in the salon – especially mine. Like a lot of hairdressers I’m a technophobe and I was reluctant to take on software, but we had to do something.

Before Shortcuts, we had appointment sheets and filled them in by pencil. I can now log on wherever I am in the world and see what my day ahead looks like. Now we can track everything – just today, I found out with a click that we have improved our customer rebooking average from eight weeks to seven.

CH What do you like the most about Shortcuts salon software?

HELLEN WARD: The back end; I like to look at the statistics to find out if we were up and down on takings that day. I used to have to compile all that information by hand, so to be able to log on and see it a glance makes my life so much easier. It used to take me hours,

calculating average bills and how often clients came back, but now I can get an instant snapshot whenever I want.

CH: How has Shortcuts helped your team?

RW: All team members have access to Shortcuts

on their mobiles. There’s no more running up and down the stairs asking someone when their next client is in. It really frees up the receptionists.

HW: Like it or not, stylists are going to have their phones on the shop floor! You might as well embrace this. Stylists being able to access Shortcuts on their phones mean they can look at their day and find out if their client has arrived.

We used to have to employ someone to do that.

CH: What keeps you feeling inspired?

HW: Two things – music and food. I’m the biggest

David Bowie fan and he’s been a massive influence on me. I also like to cook as it helps me unwind and escape from my day.

RW: When you get to my age you realise you need to keep fit – I have quite a strict regime and I love running alongside the Thames each morning.

Find out how Shortcuts can help your salon business, call 0161 9724900 or visit shortcuts.co.uk

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SLEIGH IT WITH BED HEAD Whether your client wants to pump up the volume, offer colour some therapy or rectify post-party damage to their locks (or their friends’), Bed Head is what they need.

All I want f Christmas is...

DAZZLING RETAIL

IF YOU ONLY STOCK UP ON ONE BRAND OF CHRISTMAS GIFT SETS THIS SEASON, MAKE IT TIGI. THESE SPECIALLY SELECTED PRESENTS CATER FOR ALL OF YOUR CLIENTS AND THEIR LOVED ONES SHINE BRIGHT WITH S FACTOR Let clients sparkle this Christmas with S Factor. For lustrous locks offer Vivacious Lustre, while clients who want to look after their colour should opt for True Lasting Colour.

BRING IT ON WITH BED HEAD FOR MEN Bed Head for Men has got Christmas covered for the boys with its festive gift sets. Perfect grooming can be theirs as these sets ensure manes are tamed.

LIFE IS A CATWALK Clients can get party-ready with Catwalk by TIGI. For statement-making volume offer them the Catwalk Haute Volume duo, or suggest Catwalk Backstage Beauty for post-party repair.

Get Christmas-ready with TIGI. To find out more call 0844 844 0944 or visit tigiprofessional.com 83

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VE RT OR IAL CR EATIV E HE AD AD

JET-SET STYLE All I want f Christmas is...

HOLIDAYS ARE COMING, WHICH MEANS SKI TRIPS, A SPOT OF WINTER SUN OR VISITING FAMILY AND FRIENDS. CLIENTS CAN TRAVEL IN STYLE WITH VIAGGIO STYLING KIT BY ALFA ITALIA WHEREVER THEIR TRAVELS take them this festive season, make sure your clients go there in style with the Viaggio Rose Gold Travel gift set, containing two professional and portable styling tools with accessories. This travel essential keeps hair looking fabulous no matter where clients are.

For clients tired of dealing with unruly hotel hairdryers, they can now breathe a sigh of relief. The mini Viaggio dual voltage hairdryer is more powerful than its small size suggests.

It boasts two speed settings, 1,200w and comes complete with a concentrator nozzle and mini diffuser – the perfect blow out is only a switch away.

Hair dried and sorted, next comes the styling. For a sleek finish, clients can reach for the accompanying mini ceramic straighteners. Capable of heating up to 190°C, these soft-touch matte-black straighteners are peppered with accents of rose gold, making them as practical as they are beautiful.

All of this comes packaged in a Milan-inspired vanity carry case and includes an additional pair of sectioning clips to give your client everything they need to complete their look.

LOVE AT FIRST SIGHT

The Alfa Italia Valentino hairdryer has gathered admirers from all over the country thanks to its unparalleled performance. Lightweight and gorgeously designed, the tourmaline-infused ceramic components promises a sleek, frizz-free finish, while negative ion technology locks in moisture and reduces drying time by up to 50 per cent. However, it’s the brushless 2,000w motor that has people talking, literally. The quiet motor means that it’s now possible to talk to your client when blow drying.

Alfa Italia is distributed exclusively by Alan Howard. To find out more, visit alanhoward.co.uk

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CR EATIV E HE AD AD VE RT OR IAL

All I want f Christmas is...

A stress-free life The right technology platform can give you a real edge during the festive season. Here, Salon-iQ reveals how its software can help you this yuletide

WHAT DO SALONS such as John Frieda, Jo Hansford, Haringtons, McIntyres, Sanrizz, Ken Picton, Mark Leeson, Voodou and Karine Jackson all have in common? They all use Salon-iQ software to help run their businesses.

In just five years, Salon-iQ has established itself as a major player in the UK salon technology market. This is down to its commitment to providing world-class software, systems and support, all designed to make running a salon simpler and less stressful. It’s committed to helping salons make more money and get more freedom from their businesses.

Much of Salon-iQ’s success is down to its founder, David Levine (pictured inset). David has more than 20 years of experience in the salon industry and was a salon owner himself, so he knows what works and what doesn’t.

“We know how hard it is to run a successful salon business,” says David.

“We don’t believe in gimmicks, just quality software that really delivers for salon owners. Technology changes and the cloud means we can deliver better software and better value for salons. The right technology platform should give salon owners a real competitive advantage.”

Salon-iQ’s top technology tips for a stress-free Christmas • Take deposits online and offline to eliminate no shows • Sell gift vouchers online • Use text and email marketing to maximise bookings and revenue • Capture all your new client data so you can market to them in the new year and make sure they come back

To find out more, call 01892 280123 or visit saloniq.com

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VE RT OR IAL CR EATIV E HE AD AD

All I want f Christmas is...

TO END CLIENT HAIR LOSS DO YOUR CLIENTS DREAM OF A WAY TO PREVENT HAIR LOSS? HAIRDREAMS HAS THE ANSWER

THE THREE SYSTEM PRODUCTS

SOME PEOPLE DREAM OF a white Christmas, but we know lots of clients dream of stopping hair loss or even to grow new hair.

Hairdreams knows how traumatic losing your hair can be, as well as how complicated the reasons behind the loss can be in the first place.

This is why its anti-hair loss system is designed for three types of hair loss, because one size doesn’t fit all.

The Stop & Grow anti-hair loss systems are formulated with PHT Complex, a scientifically proven active ingredient made of plant-based Phytohormones and Tetra-G-Collagen. It is seven-times more effective than the current world’s bestselling active ingredient at combatting hair loss. Not just a product, but full systems that can preserve your client’s hair as well as visibly increase the hair volume. In fact, the systems are able to restore up to 23 per cent of active hair roots in three months – the equivalent of 14,000 additional hairs!

Using the Micrsocanner, a Stop & Grow expert can diagnose the kind of hair loss a client is facing and prescribe the best treatment to counter it.

• PHT Elixir: Hairdreams’ most powerful treatment, it has the highest concentration of PHT Complex. This two-phase treatment reactivates the hair roots and provides all necessary nutrients to the hair follicles to generate new hair.

• PHT Concentrate: the little brother of the Elixir, it contains 50 per cent of the active ingredient and is perfect for the treatment of the seasonal hair loss.

• PHT Tonic: perfect for helping to prevent genetic hair loss, as well as to maintain the amazing results of the PHT Elixir treatment.

Make your clients dreams come true this Christmas with Stop & Grow

by Hairdreams

To find out more, call +43 664 8485979, email en-ce@hairdreams.com or visit stopandgrow.com

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CR EATIV E HE AD AD VE RT OR IAL

All I want f Christmas is...

A FRESH

START HELP YOUR CLIENTS UNDO ALL THE DAMAGE THEY’VE DONE TO THEIR HAIR OVER THE PAST YEAR WITH PeRA | 357 CHRISTMAS IS OFTEN a time for reflection, with many clients considering whether that at-home colour, daily heat styling or fashion shade that was so on-trend was worth the residual damage.

Recognising the need to be able to undo hair damage, PeRA|357 has created two ground-breaking products that have changed the face of the permanent hair colour and professional treatment markets as we know them.

After working in the hair sector for a combined 75 years and noticing the archaic and outdated formulas on the market today, the PeRA|357 team, which includes leading scientists supported by Leeds University, worked to create a range of revolutionary professional products. These are the results:

RE-KOLOUR HAIR COLOUR REMOVER

Finally – a kinder, safer, more flexible way to remove hair colour. Re-Kolour is a patented scientific formula that allows the removal of colour without compromising the condition, allowing it to be changed frequently without fear of damage.

TRIPLE IMPACT PRE SHAMPOO TREATMENT

This professional treatment delivers shine, volume and faster blow-drys, as well as strengthening damaged hair. With formulations tailored for natural, colour-treated and grey hair, shine and body for all clients is just one product away.

Give your clients what they really want for Christmas with PeRA|357, call 0330 380 0020 or visit pera357.com

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E K A SH F F O IT

MOST WANTED HAIR TREND WINNER SAM BURNETT - FOUNDER AND CREATIVE DIRECTOR OF HARE & BONE - CHAMPIONS THE PERFECTION OF THE PONY THROUGH EXPERIMENTAL TECHNIQUES, WEARABLE TEXTURE AND ADAPTABLE PARTINGS. GIDDY UP...

PHOTOGRAPHY BY JENNY HANDS

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HAIR Sam Burnett, Hare & Bone, using KMS. MAKE-UP Violet Zeng.

SEE MORE from this collection at creativeheadmag.com

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The thread that binds us

Jason Miller offers a fresh interpretation of weaves that reveal threads of pastel and copper shades intricately woven to celebrate texture and movement PHOTOGRAPHY BY JASON MILLER CREATIVE HEAD

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HAIR Jason Miller, Charlie Miller. MAKE-UP Lauren Gollan, Lauren Gollan Make-up Academy. DIGITAL ASSISTANT Phillip Dickson.

NOW AVAILABLE IN THE UK Clipper GP80 • Unrivalled Japanese Tempered Blades and Patented Technology • Superior Linear Motor, Hi-Tech X-Taper Blade and Incredible Performance Specially designed Japanese blades firmly catch and cut the hair

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• Ideal for fine blending and neck/beard touch-ups

8hr hr Full Full Charge Charge

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Nickel-Metal hydride (NiMH) battery Continuous, maximum power, cordless cutting

15/06/2016 09:57

Scene THE HOTTEST EVENTS EVERY MONTH – GET YOURSELF SCENE!

The SHAPE

of THINGS to

come

IT’S BEEN SEVEN YEARS, with more than 40 British hairdressers giving back – Schwarzkopf Professional’s Shaping Futures initiative saw a team of five volunteers travelling India to educate, enable and change the lives of disadvantaged young people. More than 800 days of time and expertise has been shared in that time, and this year Jane DeFrancesco from Jane Creative Hair and Lesley Maher headed to Delhi, while Gemma Slade and Rhys Davidson from Coloured Soul and En Route’s Lauren Tudor visited Mumbai. All had been prepped by Janet Maitland, the Shaping Futures UK ambassador who coordinates and trains UK volunteers so they are ready to hit the ground running. Twenty five Indian students enjoyed an intensive two-week training course, giving them the hairdressing skills needed to help earn a living. After that, each student is placed as an apprentice within a large salon in India to start their career. “Education is important for everyone, but the fact we can give these disadvantaged kids a chance is phenomenal,” says volunteer Lauren Tudor. We couldn’t agree more.

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Guido and Josh with Nicola Moulton

It takes

TWO

IT DOESN’T GET much bigger than this. Redken’s Guido Palau and Josh Wood, each stars in their own right, together on stage for one night at The Coterie.

And what a night it was at London’s The Yard Studios, as the pair delighted a 250-strong crowd with an insightful, intimate and irreverent look at life at the forefront of our industry, all beautifully navigated by former Vogue beauty director, Nicola Moulton. Punctuated with personal anecdotes and behind-the-scenes snapshots of momentous fashion show looks, the audience was enraptured by starstudded stories and candid admissions: Guido’s Instagram dependency (“I’ve had to delete it from my phone as I’d be sat there on the day of a show, just stuck scrolling in the bathroom!”) and Josh’s catwalk colouring catastrophes (“I could NOT get pistachio green to work and so when the designer asked for the look during runthrough I had to tell them it was in the bin.”) In a reflective moment, Guido confessed that he feels more nervous ahead of shows and shoots now as an established name than he did when starting out, while Josh admitted that Guido’s ascent provided him with inspiration and the drive to take colour to the same heights.

Guests buzzed around the pair during post-chat drinks, and left on a high, armed with a stuffed goodie bag from Redken, the night’s sponsors. Can we do this every Monday night please?

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Catherine Handcock

Josh with Creative HEAD publisher, TO SEE more from this event and to hear a podcast of the discussion, visit creativeheadmag.com/events

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Elemental

BARCA

brilliance

ARTISTIC, COSMOPOLITAN AND stunningly beautiful – it’s not hard to see why Barcelona was chosen to host Goldwell’s Global Zoom this year.

The centrepiece of the three-day event was the Color Zoom Challenge as 97 competitors from 38 counties took to the floor, mixing bowls in hand, with three hours to create a look inspired by Goldwell’s IN-FLUX collection.

Flying the flag for the UK was Lydia Wolfe of Tony Wood Hairdressing in the New Talent category, Caroline Brand of Oracle Hair & Beauty in the Creative Category and Nicholas Holmes of Hobson & Holmes in the Partner Category. The Color Zoom Gala saw the world premiere of the stunning 2018 Color Zoom Collection, Elemental, created by last year’s winners. Alongside the contest, new innovations were revealed including Pure Pigments direct dye additives, three new genderless grooming products from KMS and the new Kerasilk Style line-up. At the artist sessions, a wealth of incredible hairdressers shared insight into their creations, and Creative HEAD’s own Anna Samson took to the stage in a panel discussing social media from an editor’s perspective. And the excitement has already kicked off for Goldwell Global Zoom 2018 – Toronto was revealed as the next host city!

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Sam Burnett

NEW TALENT CATEGORY GOLD Maxim Sotnikov, Russia SILVER Sam Lim Sze Shien, Malaysia BRONZE Ayaka Tanioka, Japan STYLISTS’ FAVOURITE AWARD Lydia Wolfe, UK

CREATIVE CATEGORY GOLD Dylan Tung, Singapore SILVER Lauren Kocman, USA BRONZE Caroline Brand, UK STYLISTS’ FAVOURITE AWARD Futoun Ahmed Hakim, UAE

Lydia Wolfe with John Moroney,

THE COLOR ZOOM GOLD MEDALS WERE TAKEN HOME BY:

creative director of Kao salon division

Nicholas Holmes

Jay Mahmood

Errol Douglas MBE

division of Goldwell parent company, Kao

Cory Couts, global president of the salon

And the winners are…

PARTNER CATEGORY GOLD Mio Sota, USA SILVER Velette Huang, Taiwan BRONZE Sean Chiu, Hong Kong STYLISTS’ FAVOURITE AWARD Maarten Schapendonk

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Jay Mahmood

Pop Academy

Eros

Causing a COMMOTION IN A RELATIVELY short time, NOISE has become one of the most exciting hair events on the face of the planet, popping up internationally to deliver the most creative, thought-provoking and often controversial hair presentations.

This year was no different, as Saco’s Richard Ashforth, the mastermind behind the former Most Wanted Award for Innovation winner NOISE, brought together another eclectic collective, this time in Shoreditch. On-stage, there was cutting from Jay Mahmood, while Taiwan’s Eros delivered avant-garde transformations. LA’s Pop Academy played with ideas of gender; Saco’s London and Paris teams transformed one model with three looks (described as “peeling like an onion”) and the iconic Tim Hartley channelled the Bright Young Things of the ’20s. However, it was Russia’s Hairfucker that left everyone speechless, with wigs made of fresh meat, vegetables and fish – perhaps precious commodities in the future, and exploring the topic of humans evolving to being hairless with no need for hairdressers, alongside a question over just how we will interpret ‘luxury’ in the future. A peerless, visionary event.

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24/10/2017 14:57

Saco’s Richard Ashforth Hairfucker

Photography by Saeho Kim

Tim Hartley CREATIVE HEAD

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TO SEE The video from the NOISE event in Shoreditch, head online to creativeheadmag.com now

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The @randcohair trio launching new goodies

Turning @kimk ardashian into Jackie O for @Interv iewma g

Kisses with @gigihadid

In the

#TBT Backstage at Fabrice in the late '70s

frame

A final look at @anna sui S/S18

R+Co co-founder and legendary session stylist Garren (@garrennewyork) snaps away

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Enjoying the eclipse in Central Park, NY C Preppin g #Hale yBenn ett for the Met Gala

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Di scu ssi ng th e loo k wit h R Co + 's Howa rd M cL are n

Behind the scenes with @kendalljenn er and @voguemaga zine CREATIVE HEAD

23/10/2017 12:34

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