FC 218mm £4.50 CHRISTMAS 2018
In print•online•everywhere!
CHRISTMAS 2018 CREATIVEHEADMAG.COM
… c i g a m d It ’s a kin
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#PROJECTALCHEMY 25/10/2018 10:30
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ʦ s i m e h c l A The PRESENTED BY CLOUD NINE
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CLOUD NINE IS NEW-GENERATION HAIRCARE. THIS IS A BRAND THAT CHALLENGES THE NORM, CELEBRATING INDIVIDUALITY AND ENCOURAGING WOMEN EVERYWHERE TO DO THE SAME BY EMBRACING WHATEVER PERFECTION MEANS TO THEM – PROVIDING THEM WITH THE TOOLS AND CONFIDENCE TO DEFINE AND ACHIEVE THEIR BEST HAIR YET ENJOY THIS FESTIVE CELEBRATION OF STYLE – IT’S PURE GOLD
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l a t n e m i r e p x e y l e l d En ALCHEMY IS THE ART OF TRANSFORMATION – A CLOUD NINE PHILOSOPHY. YOU’LL BE INSPIRED TO EXPERIMENT, TO DISCOVER NEW STYLES AND TEXTURES; AND EMPOWERED WITH THE MASTERY TO CREATE YOUR BEST HAIR YET
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y e s a C ALCHEMIST #1
“When you transform someone’s style it can also make a massive difference to their self-confidence. But that’s why I became a hairdresser; because I love people as much as I love hair” Casey Coleman, owner of CHAIR salons and Cloud Nine Alchemist
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James
ALCHEMIST #2 “Seeing my model Christie step on set and realising that the look I’d created really showed off her personality – that was a moment of pure gold” James Earnshaw, session manager at Bad Apple Hair and Cloud Nine Alchemist
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PHOTOGRAPHY Jon Baker HAIR Casey Coleman and James Earnshaw for Cloud Nine using @lernbergerstafsing products MAKE-UP Tricia Woolston using Alpha H and Charlotte Tilbury FASHION Holly Ounstead
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ALCHEMY IS REAL THIS CHRISTMAS – SELL YOUR CLIENTS THE MAGIC
Cloud Nine’s new look, limited edition Alchemy tools are finished in decadent rose gold and presented in a luxury black and rose-gold style case complete with a hand-crafted texture comb
Welcome to #PROJECTALCHEMY
TOUCH IRON GIFT SET – RRP £125 With instant heat technology and touch temperature control, the Touch Iron creates unique styles in super-fast time – perfect when dashing from office desk to party dancefloor! Presented in a blue and rose gold gift box…
WIDE IRON GIFT SET – RRP £149 A game-changer for long, thick hair, the award-winning Wide Iron boasts innovative temperature control and Cloud Nine’s signature mineralinfused plates that lock in moisture to deliver lasting style and glossy party-perfect locks. Presented in a white and rose gold gift box…
ORIGINAL IRON GIFT SET – RRP £149 Suitable for all hair types, this straightener creates both sleek and curly styles that hold through even the most hectic of party seasons. Developed with innovative temperature control and Cloud Nine’s signature mineral-infused plates, hair stays healthy and styles last longer. Presented in a black and rose gold gift box…
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Contained in each gift set, this wide-toothed tortoiseshell comb effortlessly detangles wet or dry hair. It comes presented in its own black pouch – perfect for any party bag!
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LUXURY TEXTURE COMB
FOR MORE INFORMATION ON CLOUD NINE’S ALCHEMY COLLECTION OR HOW TO BECOME A CLOUD NINE STOCKIST, CALL 0845 2003563 OR VISIT CLOUDNINEHAIR.COM
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Inspire
Create
Experiment
Define
r e p m E
YOUR BEST HAIR YET #PROJECTALCHEMY DISCOVER MORE AT CREATIVEHEADMAG.COM
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CREATIVEHEADMAG.COM MAGAZINE
EDUCATION
EVENTS
INSPIRATION
CREATIVE HEAD STORE
COMPETITIONS
EXCLUSIVE
Playing with length and shimmering texture, Sofia Geideby’s captivating styles emerge from the darkness in ‘The Sound of Silence’
Striking style and session secrets galore! Catch up with everything that happened at The Coterie: A Night with Neil Moodie
creativeheadmag.com
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Check out who’s been confirmed so far as we start the countdown to Salon Smart 2019
creativeheadmagofficial
The final Coterie event of 2018 sees Jody Taylor (pictured), Paul Percival and Linton, Mac and Black go to Edinburgh
@creativeheadmag
22/10/2018 13:31
THE GIFT OF GOLD
THE ALCHEMY COLLECTION LIMITED EDITION
#PROJECTALCHEMY Our AWARD-WINNING Straighteners in a Limited Edition Rose Gold Gift Set. With EXCLUSIVE Kinder Styling Technolog y, the ALCHEMY collection promises endless experiments without compromising your hair’s STRENGTH, softness or SHINE. THE CONFIDENCE TO EXPERIMENT. THE POWER TO TRANSFORM. THE MASTERY TO CREATE YOUR BEST HAIR YET.
Professional enquiries: STYLISTS@CLOUDNINEHAIR.COM or 0845 200 35 63 WWW.CLOUDNINEHAIR.COM
WWW.DAVINES.COM WWW.FACEBOOK.COM/DAVINESOFFICIAL
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THE POWER OF TRANSFORMATION
LIQUID SPELL TRANFORMS TO A MOUSSE FROM A LIQUID TO REINFORCE THE HAIR FIBRE WITH EVERY USE, PROVIDING MORE BODY AND VITALITY FOR A TRANSFORMATION BOTH VISIBLE AND MATERIAL.
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BaByliss PRO’s Titanium Expression range has been designed to help you create any look, whether it’s high-fashion session hair or beautifully finished salon styles. Find out more @BaBylissPROUK
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• AFFORDABLE LUXURY • CRUELTY FREE • PROFESSIONAL ONLY Paul Mitchell® salons benefit from free marketing support year round, exclusive promotions, personalised free education, a dedicated Salon Business Consultant whose goal is to grow your business and consumer advertising driving clients through your door.
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To work with a brand that truly supports the professional hairdresser, call us on 0845 659 0011 or visit salon-success.co.uk
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Editor’s letter
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JOIN US!
Cue Noddy Holder’s iconic cry: “It’s Chriiistmaaaaaas!” Which means, quite frankly, scenes of stylists hustling and bustling in salons up and down the land as you welcome in oodles of clients desperate for party looks, root refreshes and tills a-ring-ring-ringing as gift sets and limited edition tools get snapped up. It’s busy but in the very best way, and to help you prep for that party season, we’ve curated a little guide to get your Christmas all wrapped up (see page 66). Want to know how the cool, calm and collected Most Wanted Best Salon Experience winner STIL approaches the festivities? Founder Christel Lundqvist tells all! And if on Boxing Day you’re trying to avoid the Morecambe & Wise repeats while suffering with a smidgen of indigestion, then why not sit and ponder how to fast-track your team’s skills in 2019 – our Education round-up (page 56) will help you feel fizzing with inspiration (rather than Alka-Seltzer) for the year ahead. Perhaps start by admiring Hare & Bone’s Buffalo Spirit collection (page 74), a brilliant homage to Ray Petri’s revolutionary ’80s fashion label. All together now: “Who’s that gigolo on the street…?” Have a wonderful Christmas and a happy New Year!
Amanda Nottage Editor
amanda@alfol.co.uk
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We have just one diary date left in the Creative HEAD Event calendar – Featured Artist LIVE with Johanna Cree Brown (19 November) – and it’s set to be epic. Look out for full coverage online next month… And before we know it, it’ll be 2019 – and WE. CANNOT. WAIT. Mark 28 January in your diary for The Coterie, kicking off the new year in fashionable style. Calling all salon owners and managers – our business networking event, Salon Smart, returns to London on 24 and 25 March and tickets are available NOW. Our mantra? Time for a change – see page 48 or visit creativeheadmag.com/ salonsmart. Until next year…
@creativeheadmag
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REIGN SUPREME THIS CHRISTMAS Expand your retail sales and make your salon a destination for Christmas gifting with ghd limited edition gift sets. Now available for a limited time only. Contact your ghd account manager for more information or call 01924 423400.
#ghdUnderTheTree
Christmas WHAT’S INSIDE 72
ON THE COVER
74
FASHION
Sam Burnett combines the ’80s Buffalo movement with Charles Jeffrey
STIL LIFE
How Most Wanted Best Salon Experience winner STIL creates a cool, calm environment
Hair by Casey Coleman and James Earnshaw for Cloud Nine. Photography by Jon Baker
82 SCENE
Goldwell’s Global Zoom blows us away in Toronto and TrendVision wows at the Roundhouse
EDITOR
STAFF WRITER
ADVERTISING
ART DIRECTOR
CONTRIBUTOR
CLASSIFIED EXECUTIVE
DIGITAL DESIGNER
DIGITAL ASSISTANT
EVA VESTMANN
KELSEY DRING
SPECIAL PROJECTS MANAGER
CHIEF SUB EDITOR
ONLINE AND DIGITAL EDITOR
AMANDA NOTTAGE NICK JABBAL
ADAM WOOD
ANNA SAMSON DEBORAH MURTHA
ALISON ROWLEY
LAURA TUCKER DAVID HAMMOND JENNY BROOKS
SPECIAL PROJECTS DIRECTOR JOANNA ANDERSEN
PUBLISHER
CATHERINE HANDCOCK
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Creative HEAD is printed on paper certified as being from sustainable sources using only vegetable-based inks. Printed by Buxton Press, Environmental Printer of the Year and Printing Company of the Year. WRITE TO US AT: Creative HEAD, 21 The Timberyard, Drysdale Street, London, N1 6ND 020 7324 7540 enquiries@alfol.co.uk
Creative HEAD is published 10 times a year by Alfol Ltd. Creative HEAD is a registered trademark. No part of this magazine may be reproduced without prior permission of the publisher. All information correct at time of going to press. Printing by Buxton Press
@creativeheadmag
25/10/2018 09:13
The edit THE NEWS AND KNOW-HOW FROM YOUR INDUSTRY
IS THE END OF THE APPRENTICE RATE IN SIGHT? THE END OF lower pay rates for apprentices could be on the horizon after the Education Select Committee recommended aboveinflation rises should continue, with a longerterm goal of scrapping them altogether. This would mean apprentices would eventually instead be paid at their age-related National Minimum Wage (NMW) rate. However Hilary Hall, chief executive of the NHF, urged a note of caution. She explained: “Scrapping the apprenticeship rate would have a massive impact on the hairdressing industry. If the apprenticeship rate was scrapped altogether, apprentices would become unaffordable, while the competition for qualified and experienced hairdressers would further intensify. She added: “We know that salons up and down the country already struggle to recruit good staff.” Keith Mellen, director at Anne Veck Hair in Oxfordshire, believes hairdressing needs to improve pay and conditions if it is to successfully compete with other creative industries for talent. He said: “Generally speaking I support increases in wages, including apprentices. However, what the Education Select Committee doesn’t appear to understand is that apprentices, like students, are learning rather than earning. Employers make a significant investment in apprentices, in order to complete their training successfully and to graduate skilled, qualified, professionals who can then enjoy successful careers.” As apprentices bring in little direct income, he suggested an alternative model to the current system, where government redirects funding from colleges “which produce ‘qualified’ hairdressers who are generally unemployable – into salonbased apprenticeships”.
Mystique sets tone at the Alternative Hair Show 2018 ALESSANDRO BARCA FROM Toni&Guy’s London Academy has won the Men’s Visionary Award at the 36th Alternative Hair Show. The awards – sponsored by TIGI and presented by international president of Alternative Hair, Anthony Mascolo, together with founder Tony Rizzo – also saw Japan’s Ryu Kyougoku (Cut and Colour) and Taiwan’s Tang Wei (Avant-garde) take home prizes. The show, this year entitled Mystique and sponsored by TIGI and Wella, included presentations from salons and creatives from Spain, Italy, Germany, Hungary, China, and the US. Marc Antoni, Alan Edwards, Guy Kremer, Mark Leeson, Robert Masciave, Saco, Sanrizz, Sassoon and the TIGI UK Creative Team represented the UK. On the night, £205,000 was raised for Fighting Leukaemia, the Alternative Hair Show’s charitable foundation.
Stay on target with the Dualsenses Intensive Conditioning Serums from Goldwell for a customised finish. From colour to volume to curls, there’s a targeted treatment for everyone.
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#CHedit MY months
AHEAD
What Christmas has in store for... PHIL BENTON DOUCE
#MWIT winners feast
Syd Hayes, Sophia Hilton and Jody Taylor were among this year’s Most Wanted and The It List Awards winners who gathered at a dinner party in their honour at HIX ART gallery in London. The setting provided the perfect canvas for an evening of conversation and celebration, with guests reliving their joy from their big night at the 2018 Grand Final, sharing stories and discussing future endeavours. After 44 years in the industry, Most Wanted Hair Trend winner Kevin Kahan, summed up the feeling in the room: “If I live another life, I’d choose the same path and be proud to say I’m a hairdresser.”
HAIR-ONLY SALONS ‘IN DECLINE’
The number of salons offering solely hairdressing is falling, with more salons closing than opening, particularly over the past year. However, research from the Local Data Company also illustrated that salons offering hair alongside beauty services are on the increase. Data revealed there were 346 more hair and beauty salons across the past three years (and 44 in the past 12 months), while over the past three years there was a net loss of 252 hair-only salons, 217 of them in the past 12 months. The researchers stated “the effects of a saturated market coupled with plenty of additional headwinds including rising operational costs and business rates”, as responsible for the steep drop-off of hair-only salons in the past year.
Malcolm Murphy Hair
Great Lengths celebrates hair excellence Great Lengths saw top talent from across the UK gather for its fifth biennial awards. Held in the splendour of the Royal Armouries in Leeds, the brand celebrated stylist excellence with the addition of two new award categories – the Hair of Fame and the Platinum Salon/Freelancer Award for Outstanding Performance. The biggest award of the evening, the Trophy of Excellence, went to Malcolm Murphy Hair in Leicester – completing a successful year for the Most Wanted Best Local Salon winners.
After having an incredibly active summer renovating another beautiful Airstream into our newest salon, Sandy, we are now focusing on building up our London clientele in the bustling Broadgate. With that in mind, we are searching for the perfect staff member to join the London team. And catch our douce days on YouTube!
STEWART ROBERTS, HAIRCUTS4HOMELESS
These are going to be exciting months for Haircuts4Homeless as we enter our fifth year. We’re starting a TV campaign that will really help us get the message out there and we’re already cultivating great industry relationships after our Award for Innovation win at the Most Wanted Awards.
MOVERS AND SHAKERS Coty has announced that Jeroen Temmerman has been appointed as chief executive of ghd. Jeroen has spent the past 21 years in a variety of positions for L’Oréal Professionnel. Nick Irwin has been appointed as global creative director for ANTI Collective, the newly announced professional haircare brand founded by entrepreneur Francesco Ruggerino.
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VIVISCAL
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GROWTH SUPPLEMENTS PROUD SPONSORS OF
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Irresistible products consumers will want to snap up, selected by the Layered team
Beauty advent calendars get better and better – you can’t beat this one from Balmain Paris Hair Couture, with 10 gifts worth £199 in total.
Cut down on drying time with Speed of Light Blow Dry Accelerator Spray from Aveda, which uses lactic acid from sugar beets to help seal cuticles.
Help your blonde clients shine this festive season, with the JOICO Blonde Life range. Blonde Life Lightening Powder is an ultra-high lift formula that conditions as it lightens, to help achieve beautiful tones. Then to keep their hair looking gorgeous there’s the Blonde Life Brightening Shampoo, Conditioner and Masque, which provide gentle cleansing and intense hydration. The Blonde Life Brightening Veil nourishes and protects, while the Brilliant Life Brilliant Glow Brightening Oil and Brilliant Tone Violet Smoothing Foam reduce brassiness and frizz. It’s an entire regime that will keep blondes dazzling into the New Year. RRP FROM £13.70 joicoblondelife.com
Shine on with this star duo from Fudge Professional – Luminizer Shampoo and Conditioner help make hair 85 per cent stronger while delivering double the shine.
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Offer a shimmery Christmas with three new shades in the L’Oréal Professionnel Flash Pro Hair Make-up range – Gold, Silver, or the UV Glow Big or Glow Home.
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Hot Tools Professional EVOLVE Gold Titanium Styler’s unique cylindrical design and extra-long plates make curls and waves easy.
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The introduction of the Smoke, Raven and Siren shades to HD Brows’ best-selling range coincides with the brand’s 10-year anniversary.
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Lovers of Pureology are in luck – the nonasties brand has just unveiled new styling products, starting with Beach Waves Sugar Spray and Shine Bright Taming Serum.
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CREATIVE HEAD
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#CHedit
STOCK OPTIONS
OUR PICK OF THE LAUNCHES TO STACK ON SHELVES, ADD TO MENUS AND SHARE WITH YOUR STYLISTS
LAUNCH OF THE SEASON
With more and more clients getting adventurous with their colour choices, you need to be able to deliver knock-out shades – so you must have a product that packs a real punch. The new Super Power collection from adored Insta-colourist Guy Tang’s #mydentity is here to save the day! The intense pigmentation delivers incredible depth, long-lasting colour and impressive vibrancy. Formulated with super-strength to last up to 30 shampoos, feel free to play and intermix colours to create your own shades. “I love mixing them with the vibrant #mydentity pastels to deepen them,” says Guy. Kapow!
IN-SALON SERVICE 0330 1231907 0845 659 0012 salon-services.com salon-success.co.uk
IT’S ALL ABOUT... ROOTS Seamless colour blends with zero damage? Yes please! The Root Shadows collection from Hairdreams is available in various application styles to suit every client.
IN-SALON SERVICE 07503 641817 hairdreams.com
CREATIVE HEAD
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Organic Colour System’s RootRemedy’s easy-to-use applicator offers a quick-fix root touch-up on the go, with no mess, no fuss and no greys. Just shake, spray and blend away!
RRP £12.99 01590 646462 organiccoloursystems.com
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*The L’Oréal Professionnel Colour Specialist Innovation Team: Gillian Wood, Reuben Wood Creatives; Christopher Bennett, Christopher Bennett Hair
R U YO ITH T S SW O BO INES S BU
AT THE GALLERY HAIRCUTTERS IN NORWICH, SMARTBOND SALES ARE SOARING THANKS TO THE SALON’S INTEGRATED TECHNIQUES. WEAVING THE COLOUR PROTECTION AND STRENGTHENING ASPECTS INTO THE SERVICE AT THE CONSULTATION CREATES A KEY SELLING POINT. SALON OWNER ADRIAN DUNHAM, ALONG WITH COLOUR SPECIALIST BETH DONNELY, SHARE SOME OF THEIR BEST TIPS WITH US ON HOW TO BEST CAPTURE CLIENTS’ ATTENTION…
1 Technical support with education is key to being able to promote with confidence, creating a win-win situation for client and salon! Smartbond is the perfect add-on service – talk to your clients about its great benefits, such as maintaining condition and shine with long-lasting results, with a small amount of effort. Be sure to keep a bank of happy stories to refer back to. 2 Educate your colourists and trainees – hands-on sessions are particularly useful. Filter the information through to clients with confidence, and keep the price point as affordable as possible. Once they have been introduced to it the results are self-evident, especially after such a dry, hot year where hair could do with that extra bit of help.
3 Always try and incentivise through performance. Ask your area technician to come up with particular products to push, or bonuses on targets reached. Be sure to have Smartbond information at every colour station to take advantage of every opportunity.
THE FIX Check out this Deep Chrome creation by the L’Oréal Professionnel Colour Specialist Innovation Team,* a tantalisingly cool silver play on the metallic trend this season. To recreate the result, follow these steps: Step 1: Platinum Plus + 30vol, mixed with Smartbond. Step 2: Take a horseshoe-shaped section and apply DIA Light 8.11 to the bottom. Step 3: With the top section, create a root melt using DIA Light 8.11 into 10.12
RETAIL REHAB With just six ingredients, Infinium Pure hairspray is hypoallergenic and fragrance-free – yet can still deliver three levels of hold without stiffness.
Share your transformations using @lorealpro #lorealprouk
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CR EATIV E HE AD AD VE RT OR IAL
a e B LOUR ADDICT
CO
Serenity Salon, Hastings
NSULTATION O C R U O Y H IT W S T WOW CLIEN
With more and more women visiting salons, there’s a fantastic opportunity to grow your business and nurture a loyal client. Christmas is the perfect time to get your consultations spot on, since women are entering your salon for vital ‘me time’ more than ever. You need to ensure their experience is personalised to them. So, the question is, how can we make them feel more at home? A key part is the greeting as soon as they walk in – a smile is
lovely, but you need to make them feel like this is the place they want to be. Retail expert Mary Portas knows the value of a great stylist in a consumer’s life. “Many people have shared so much with their hairdresser, so greet them like a friend,” she says. “It’s the little remembered details and warm welcome that counts.” Your business will see the difference if you do, and your clients will be thrilled by the experience in your chair.
CONSULTATIONS
DO THIS NOW
Want to know how to wow your guests? Create a bespoke experience. Customers will value your expertise, and there is truly nothing like a one-on-one consultation. You have digital tools at your fingertips that are bound to impress them, while also inspiring them with ideas on new colours to try – take a look at the Style My Hair app and have a little fun. You can also use it to determine the hair’s condition to determine if a treatment is needed and prescribe a homecare regime – your colour bar is a chance to showcase what makes you different! Remember to also bring colour mixing front and centre to leave clients more appreciative of how they get that gorgeous colour.
1)Make sure you have an assigned area, away from the usual hustle and bustle of the salon, where you can devote time to your client’s colour consultation. 2)At the styling station, use two chairs to conduct a face-toface consultation – don’t chat through the mirror! 3)Show service menus and colour charts to reinforce your expertise. 4)Use a tablet during the consultation to help clients visualise key looks on a selfie.
Get further addicted to colour with L’Oréal Professionnel – call 0800 0304034 or visit lorealprofessionnel.co.uk CREATIVE HEAD
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WHY DID YOU WANT TO BE A HAIRDRESSER? I’ve always loved the experience of going to a salon or barber shop but frequently would leave with a haircut I hated. I wanted to prevent other people feeling this way, and also learn what it was I wanted to do with my own hair. I’ve been cutting hair for two-and-a-half years now. Previously I was a professional golfer but I never loved it, I was just good at it. Whereas with hair I’ve found it easy to keep learning, to stay late and spend all my time outside of work focusing on hair, because I fell in love with it.
ELLIOT FORBES AGE: 28 SALON: BARBER BARBER SOHO
WHAT HAVE BEEN YOUR HIGHLIGHTS SO FAR? Seeing the words written by Johnny Baba for my entry to The It List Rising Star, and then to actually be shortlisted was my number one highlight. That’s closely followed by being asked to manage the new Barber Barber store in Soho. WHERE DO YOU SEE YOURSELF IN 10 YEARS’ TIME? Owning and running a group of successful, high-end male grooming/ barber shops across London, which are driven by customer service. WHAT WOULD BE YOUR DREAM HAIRDRESSING GIG? Cutting and styling the hair of either Arctic Monkeys or The Courteeners before they went on stage at Glastonbury. WHAT DO YOU FOCUS ON IN ORDER TO DELIVER THE BEST CUSTOMER SERVICE THAT YOU CAN? I focus on the ethos that everyone who sits in my chair is a VIP. Everyone gets the highest treatment and for that hour they can let go of any stresses or strains they may have. For me the haircut is only a small part of the service, and all of the small details add up to something special.
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MAKE YOUR HAIR GROWTH THE LEAST OF YOUR WORRIES
You have over 100,000 hairs growing at any time... ...a healthy head of hair should therefore be a handful
60% of women in the UK experience hair growth disruptions leading to thin and wispy hair. Salon Formula Hair Growth+ by NourkrinÂŽ is a scientifically researched hair growth food supplement developed to help support the normal healthy hair growth.
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Inside story THE CHAPEL HORSHAM
With salons in London, Sevenoaks, Tunbridge Wells, Marlow and Verbier in Switzerland, The Chapel has carefully nurtured a customer experience that’s all about personalisation and the ultimate in comfort. While tailoring and education have always been key components of The Chapel brand, it’s also about relaxation, as its new Horsham outpost illustrates. Plush chairs are placed far from front windows, so clients need not worry about passers-by. Founders Amanda and Toby Dicker have been mindful in restoring the former chapel, giving the salon a look that suits the 150-year-old building and let its personality sing through. There’s a huge open area for conversations and consultations, and where the Guest Relations Team’s take bills and book future appointments on their tablets (no reception desk here). Praise be!
HOT BUYS OLD SOUL
Step back in time with Takara Belmont’s new Vintage Alt collection. Each chair can be customised using upholstery colours and fabrics alongside footrest and base options.
FROM £1,500 020 7515 0333 takarahairdressing.co.uk
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now open TAYLOR TAYLOR LONDON LIBERTY
The salon group’s Liberty outpost is now bigger and with more bling – check out the marble and brass pieces, the chandelier, and peacock-inspired walls.
CREATIVE HEAD
25/10/2018 15:58
STRONG
& Dependable
Booking Software
THE BUSINESS EDIT
THE SECRET TO…
OFFERING GIFT CARDS
Christmas is the perfect time to issue gift cards. Here’s how MINDBODY can make them work for you…
GENERATE REVENUE IN ADVANCE
Gift cards are a great additional source of revenue and immediately improve cash flow. They also feel really natural at this time of year, as clients seek out the perfect gift for friends and family.
ENCOURAGE LOYALTY
Think about offering gift cards as part of a package to create a greater perceived value. Clients using gift cards are also more likely to visit more than once to deplete their card, providing opportunities to encourage loyalty – and to upsell.
BOOST BRAND EXPOSURE
Gift cards are a cost-effective form of advertising, because every time a client opens their purse they see your card and are reminded of you.
CONVENIENCE
With MINDBODY you can offer gift cards online that can be customised with brand-specific messages and photos, so even last-minute shoppers can be targeted.
DATA, DATA, DATA
You can also monitor sales by pulling a gift card report on MINDBODY, so you can measure exactly how much impact they have had on business. IN ASSOCIATION WITH
For more salon-savvy secrets by MINDBODY, visit uk.mindbodyonline.com 28
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SHOULD YOU COLOUR THE HAIR OF UNDER-16S? THIS PAST YEAR has been an explosive one for colour in UK salons, driven in no small measure by the floods of beauty images seen on Instagram and Pinterest. As under-16s are huge users of social media, it’s understandable that many want the colour transformations they see – and will happily hit up the Bank of Mum and Dad to get it done professionally. However, as the NHF chief executive Hilary Hall explains, all permanent hair colours carry warnings that they’re not intended for use on children under the age of 16, whether the colour comes in DIY boxes or is used by salons. This is down to the fact almost all permanent hair colorants include PPD, which is most often associated with allergic reactions to hair colour. “If a salon applies a product which states ‘not intended for use on children under the age of 16’, they’re not following the manufacturers’ instructions and so won’t be covered by insurance. Disclaimers signed by clients (or parents) won’t stand up in court, so our advice is ‘don’t be tempted!’” she says. One of the queens of Instagram colour transformations, Most Wanted Colour Expert Sophia Hilton, admits she doesn’t colour under-16s because of insurance issues, but would like to. “We need to move with times, kids are not kids anymore. Why are we always slow to recognise change?” she asks. “It’ll grow out better from me than a box.” Alan Simpson from Contemporary Salons
admits his salon gets “parents asking constantly”. “On occasions, we do colour their hair but it’s along with a disclaimer,” says Alan, “even though it won’t stand up in court should there be a reaction. However we do it to show that there is a risk involved.” Of course by turning under-16s away, young people are doing it themselves with greater risk. “I’m sure any parent would rather see their child with a beautiful colour rather than a bad home dye that needs to be corrected by a professional later,” argues JC Aucamp at Guy Kremer. “It gives salons the chance to introduce themselves and kids can become confident in hairdressers.” Salon owner Anne Veck has a ‘no chemical treatments’ policy for under-16s, and feels strongly that this is also a wider reputation issue: “As an industry we already face a host of issues around professional credibility, so we don’t need to add a reputation for dangerous activity as well,” she says. At Most Wanted Best Salon Experience winner STIL, founder Christel Lundqvist is pragmatic, but feels 13 is too young. “Often at that age you see beauty differently and want change quickly, which with colour isn’t always the best way forward,” she says. “However, someone at 15 can be very mature. It’s very much down to the individual.” But she feels it’s rare that you will create a long-term relationship with someone at that age because they want to experiment and try different hairdressers.
LAURA BULL,
CODE HAIR CONSULTANTS All the colouring products we use state they are unsuitable for use on persons aged under 16. We run a teen Saturday cutting promotion with our graduate team and for two stylists, half of their clients are aged 11 to 15. We found almost all the teen clients were asking about colouring services. One week we lost out on three balayage clients because they were under 16. That’s a potential loss of at least £3,000 a year. It’s not just the money, it’s the loss of a potential market to tap into. I fear these teens will go to a salon that doesn’t take policies seriously or resort to home colouring… again an issue, as when it goes wrong we can’t put it right for them. I have toyed with the idea of a disclaimer for parents to sign, however the risk is an insurance provider would not cover you in the event of a claim. There should be a policy in place to help the professionals get around this issue, like parental consent with use on under 16s or something similar.” CREATIVE HEAD
25/10/2018 14:29
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12/10/2018 15:48
#BusinessEdit
KEN’S CLINIC GOT A BUSINESS HEADACHE? LET KEN WEST, DIRECTOR OF BUSINESS EXPERTS 3•6•5, OFFER A PERSONAL PRESCRIPTION
“I’m thinking of revamping my salon, but with all the talk about the current economy, I’m not sure if I should wait. My business is successful but do you think it’s a good time to be investing substantially into a salon refit?” MARK MOUNTNEY, ZOOLOGY
KEN’S DIAGNOSIS
Before you embark on any major refurbishment of any retail business you should ask yourself two questions: One: can I afford it? Two: how will it increase my business? The answer to the first question should really only be yes if you have been wise and put money aside on a regular basis into a refurbishment fund. Just as you should plan in advance for a rent increase regularly, you should do the same for refurbishment. Rent increases will happen and your salon will need a refurbishment, so both should be factored into your financial planning and a war chest of cash or surplus profits should be kept safe and sound. Salons tend to depreciate the cost of a refit over five or 10 years so it makes sense to use this cash flow saving to build up your refurbishment war chest. This way when your salon is in need of a makeover you will have the money safely tucked away. If you don’t do this, rent reviews will hurt you and you will have to borrow for refurbishments. Although borrowing is relatively cheap at the moment, I really would advise against getting into severe debt for a refurbishment if you already
have a successful business, unless you can answer yes to question two. Exactly how will a refurb increase sales for your already successful business? Will it draw in new clients? Will it enable you to increase prices? Will it enable you to employ a larger team and generate more sales? If you feel that the answer is yes, then the investment could be worthwhile. If not, then alternatives could be considered. The two things that will have most impact on a salon are flooring and lighting. Neither is cheap but both have great visual impact. Quality lighting is vital in a modern salon and expert advice should be sought as different colour lighting is required in different zones of your salon. Especially in your colour zone. If in doubt, I would suggest daylight lighting as this tends to be more realistic for clients. After that I would change chairs and consider looking outside of the big brands. There are many chairs out there from wholesalers and specialist suppliers that look like branded chairs and can last just as long. Then consider changing or refinishing your workstations. But finally, never underestimate the impact of good oldfashioned paint. Nothing is classier than white or off-white walls. I personally like the palest of greys, but many prefer the warmth of a blonde or barley white. Bright colours can be used to pick out highlights or statement walls can have a massive impact and it is really easy to change them on a regular basis. There is no right or wrong, but be wary of spending money that you don’t have, especially if it will have very little or even no impact on your sales. It’s far better to invest in education and improving your client experience.
DO YOU HAVE A BUSINESS HEADACHE YOU’D LIKE KEN TO HELP WITH? Email him directly on KenW@365Hair.com or tweet us at @creativeheadmag 30
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CREATIVE HEAD
25/10/2018 09:20
3·6·5 Successful Business Coaching for Salons
Are you a
Salon Owner?
Finding it harder and harder to pull in new clients and recruit the right team? In times of change it is important to plan ahead. With many uncertainties facing the industry and economy in 2019, 3·6·5 can help to point you in the right direction. 3·6·5 can provide your salon with successful business coaching to help promote a long-term, sustainable future for your business.
Call us on: 0845 659 0015 www.365SalonEducation.com Find us: @365SalonEducation
AD1406 3.6.5 Creative Head Nov/Dec Issue SP.indd 1
08/10/2018 16:54
KATIE WRIGHTON TAKARA BELMONT WHAT MAKES TAKARA BELMONT STAND APART? With almost a century of history, our depth of expertise in design, manufacturing and technology has resulted in some of the world’s most iconic, innovative and enduring equipment. Every piece is meticulously crafted and engineered to deliver unsurpassed quality, refined ergonomics, timeless design and, importantly, to ensure uninterrupted performance.
HOW DO YOU DEVISE NEW LAUNCHES? While there are fashions in interior design, the salon market is always eclectic. A unique quality of Takara Belmont is our ability to create timeless designs and remain relevant and contemporary. Equipment such as the Cadilla and Adria II have been around for more than 40 years. We make delicate modifications without compromising aesthetic quality. Customisable features enable us to tailor the look, texture and style to suit individual salon brands and interior designs, too.
WHAT WILL BE THE HOT TRENDS NEXT YEAR? There’s a growing passion for natural, earthy concepts that emphasise outdoor elements and how these are introduced into the salon space. There’s also a strong move to environmentallyconsiderate designs and interior functions. Our newest collections such as Zen and Arcadia reflect this.
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QA
TAKE TO TWITTER AND QUIZ YOUR HAIR HEROES!
NICK IRWIN
What is your advice to a young stylist aspiring to get into the world of session?
Tom Freer, Spirit Hair Company Start by contacting session stylists whom you admire and ask to assist them, either by contacting them through social media or approaching their agent. Reach out to as many stylists as possible and don’t be disheartened if they don’t get back to you… be persistent! What are you reading at the moment? Which are your go-to sites and who do you follow?
Carol Straughan, Hensmans Salons I’m just in the middle of reading Purple Cow by Seth Godin again. My go-to sites would be Rankin and Hunger TV, as this is a platform that I contribute to on a regular basis and it’s always good for me to see what other contributors are working on. On Instagram – Eugene Souleiman, Duffy, Guido, Paul Hanlon for hair inspiration. Andrew Gallimore, Mark Carrasquillo, Pat McGrath and Marco Antonio for make-up. Fashion stylists Katie Grand, Alastair McKimm and Patti Wilson. Photographers Steven Klein, Glen Luchford and Craig McDean. Other interesting people to follow would be Lylexox, Diet Prada and Derek Ridgers. If you were entering imagery into hair-specific awards categories, would you look to shoot with your long-term collaborator Rankin, or a photographer more focused on hair?
David Lopez, Dlo Hairdressing This is really interesting because my opinion will always be swayed by my taste, which sits more in the editorial world. There seems to be a formula with hair photographers for award entries and, unless people start to break the chain, the results will never change. I don’t always think the industry is aware people like Rankin are available to shoot for them! What are your quick tips on coping with high-pressure scenarios?
Evangeline Barrett, Evangeline Barrett Learn to be fast, never panic and step away from your work to re-evaluate. Always listen and take direction. What’s the highlight of your career to date… and your biggest regret?
Emma Simmons, Salon 54 My highlight is to finally be part of our new product line, ANTI Collective, which truly reflects my personal and professional aesthetic. My biggest regret was staying with a product brand far too long and not fully immersing myself in the session world earlier in my career.
CREATIVE HEAD
25/10/2018 14:31
AFFINAGE IS ON THE LOOKOUT FOR TALENTED STYLISTS TO JOIN ITS BRAND NEW ARTISTIC TEAM – COULD YOU BE ONE OF THEM? Are you a rebel, looking for a cause? Want to be heard, to get your work seen? Well look no further – be part of the second generation of Affinage Colour Rebels! A two-year programme, being an Affinage Colour Rebel means performing at hair shows, being on photoshoots and going to events across the globe. Being part of the team is an amazing catapult for any stylist to take their hairdressing profile to the next level, both in the UK and globally. If you have pots of creativity, are passionate about Affinage products and can inspire others, then the global brand wants to hear from you! Successful applicants will have a unique opportunity to be one of the second generation of Colour Rebels, becoming an integral member of one of the most creative and energetic artistic teams in the industry. The process starts with a simple application form, moodboard and video clip showcasing your passion, followed by an interview where you will be expected to present a live model with a look you’ve created. If you make it onto the final team you can expect a truly career-enhancing journey, where you’ll create a photographic collection and work alongside industry icons. But you’ve got to act fast! The entry deadline is 31 January 2019 – how are you going to show that you’re the rebel they’re looking for?
BECOME A TRUE REBEL
Affinage Colour Rebel and owner of Siren Hair Art, Sheree Thompson, reveals what life is like when you’re on the team: “The past 18 months have been a complete whirlwind. Right from the start the team gelled together and we have built friendships that will last forever. “It has been an incredible experience; we’ve created a photographic collection, have featured in countless magazines and we’ve had an amazing response to our European Colour Rebels tour. This has undoubtedly been the highlight of my career so far.”
To find out how you can start your Affinage Colour Rebel journey, call 01794 527111 or visit asphair.com/colour-rebels. Keep an eye out for updates by following Affinage on Facebook @affinageprofessional
CREATIVE HEAD
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22/10/2018 13:22
CLUB club
PORTRAIT OF A
PROCESS
002-8pp_SS_Promo_Paint_GW2.indd 1-2
13/09/2018 15:36
FOR JUST
£10
SIGN UP NOW
AND RECEIVE A BUNDLE OF HAIRFLAIR PRODUCTS, INCLUDING BEST-SELLING CURLFORMERS, WORTH MORE THAN
£55*
YOU’LL GET: • 10 issues of Creative HEAD magazine – and supplements including Runway, PAINT and Power Book – delivered to your door • Exclusive competitions and prizes • Free product samples from leading professional brands
CHClubXMAS.indd 1
Win Curlformers education, delivered to your salon!
Already a Creative HEAD Club member? We’ve got something special for you too! Club members have the chance to win a half-day session with a Curlformers educator. The expert will come to your salon to spend a half-day teaching your team how to curl and perm using Curlformers. To be in with a chance of winning, simply keep an eye on your inbox for your exclusive link to the competition entry form – all Creative HEAD members will receive an email FOR E on 1 November! CREATIV
UB HEAD CLRS MEMBE ONLY
*For the first 25 new members to sign up between 1 November and 31 November 2018. Subject to availability and no cash equivalent will be offered.
A/W18
.com/ g a m d a e h e iv t a cre
25/10/2018 09:25
#BusinessEdit TEACH ME!
ASK ME ANYTHING Looking to hone your makeup skills so that you can create eye-catching and dramatic looks? Kate Hughes’ Ultimate Contouring & Smokey Eyes Make-up Workshop (£150) will help you master the basic skills of these popular techniques, which are perfect for the party season.
BUSINESS BUILDER Christmas is coming, so you’re likely to see a rise in customers looking for some preparty pampering. Make the most of demand by offering your clients festive treatment bundles, such as blow-dry and manicure discount packages, making your business a one-stop-shop for party season prep.
THE SERVICE STATION In association with
Innovative launches, expert advice and business boosting ideas – drop in and feel the buzz!
All prices listed are exclusive of VAT
ON RIGHT NOW Encourage your clients to channel their inner superhero this season with Guy Tang’s exciting #MyDentity Super Power range. These vibrant shades – from magenta and yellow to bright blue – offer intense depth and heat protection at just £7.25 a tube! Available exclusively from Salon Services online and in store.
WELL-GROOMED BUYS FOR THE BOYS AT
Male grooming has gone beyond the standard shave and trim and now represents a huge and booming slice of the market. So make the most of your retail area this Christmas by marketing gifts for men. From manicure sets (we love the Tweezerman GEAR Essential Male Grooming Kit – £28.39) to male moisturisers (like the WAHL 5 Star Moisturiser – £5.99), there’s no shortage of great stocking fillers for men.
THERE ARE EXPERTS INSIDE EVERY BRANCH OF SALON SERVICES WITH KNOWLEDGE TO SHARE, SO JUST ASK!
Renee Bowman, vice-president, store operations, Salon Services Q: What can freelancers do to make the festive season go smoothly? A: Don’t forget to plan ahead and stock up. Look back at sales from last year’s festive season, as well as any services you’ve seen grow in popularity in the past season, as these are useful indicators of business performance this Christmas. Gift vouchers also make great presents – and are a great way to generate new business and extra revenue! Also, don’t forget to give yourself some TLC over the busy festive period. As a freelancer it’s down to you to carve out breaks and self-care into your schedule to avoid burnout. While it’s a great time to capitalise on the heightened demand of the season, remember to take time to step away from the business to pamper yourself. A good-quality collagen face mask and a glass of mulled wine will work wonders!
FOR ADVICE ON HOW TO BUILD YOUR BUSINESS, CALL 0330 1231907 OR VISIT SALON-SERVICES.COM CREATIVE HEAD
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22/10/2018 15:18
BEREAVEMENT LEAVE LAW CHANGE A NEW LAW means that parents who lose a child under the age of 18 or suffer a stillbirth from 24 weeks of pregnancy will have the right to two weeks’ paid leave, to be taken within 56 days of the child’s death. It’s expected that the new rules will apply from 2020. Eligible employees will also be entitled to statutory parental bereavement pay, with employers likely to be able to reclaim some or all of the cost. Hilary Hall, chief executive of the NHF, said: “We support this move, which ensures that parents who have experienced a terrible loss are given a period of time away from work to start the grieving process.”
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Christian Wiles
EVERY SALON SHOULD carry out allergy alert tests to protect clients from harm and the business from potential legal action, said the NHF ahead of an update to its allergy alert testing toolkit. NHF members benefit from free toolkits (with £10 postage) which include everything a salon needs, from an allergy alert testing guide and colour record cards to instruction posters and GDPR-compliant consent forms. Hilary Hall, NHF chief executive, said: “The kit has been updated to include client information sheets and useful FAQs. It also includes a sample of Colourstart – an allergy alert test that’s posted to clients ahead of their appointment so they don’t have to come into the salon. “An additional benefit is that Coversure’s Salonsure policy covers use of our toolkit, with an automatic 20 per cent discount for NHF members. But check if the toolkit is covered if you have a different insurer.” Order your new toolkit at nhf.info/shop
Anne Veck
ALLERGY ALERT TESTING TOOLKIT GETS UPDATE
Hellen Ward
#BusinessEdit
NHF REVEALS ITS LATEST INDUSTRY AMBASSADORS A TRIO OF OUTSTANDING industry leaders have been announced as the new NHF ambassadors. They have taken up their roles to share their passion, knowledge and expertise to inspire and motivate salon owners across the UK. The NHF will be welcoming Anne Veck, who runs award-winning salons in Oxford and Bicester, as its new hair ambassador, and Christian Wiles, whose traditional gentlemen’s grooming business is based in Northampton, in the new role of male grooming and barbering ambassador. In addition, Hellen Ward, managing director of Richard Ward Hair & Metrospa and vice-chair of the British Association of Women Entrepreneurs, has been named as the NHF’s first ever beauty ambassador.
“AN AMAZING LEGACY”
Hilary Hall, chief executive of the NHF, said: “We created the position of ambassador to coincide with the NHF’s 75th anniversary celebrations last year. Our first joint ambassadors were industry icons Gary Hooker and Michael Young who are behind the renowned Hooker & Young brand. They made a huge impact and left an amazing legacy for our new ambassadors to build on. Anne, Christian and Hellen have a wealth of industry knowledge and experience between them and we’re honoured to be working with them for the coming year. This is a fantastic opportunity for our members to learn from the best and make a real difference to their own salon businesses.”
New rules for VAT returns SALONS WHO PAY VAT will have to change the way they do their VAT returns from April 2019. The government’s Making Tax Digital (MTD) rules mean you will have to keep digital (electronic) VAT records and file your VAT returns using MTD-compatible software. Hilary Hall, NHF chief executive, said: “The changes will be more significant for salons who use spreadsheets to prepare their information and then type in their figures, as this will no longer be allowed.” To find out more, visit nhf.info/MTD
CREATIVE HEAD
22/10/2018 14:58
SAFE HAVEN
WITH EVEN ONE EMPLOYEE ON YOUR BOOKS, YOU NEED TO MAKE HEALTH AND SAFETY A HABIT FOR YOUR BUSINESS. BUT DON’T PANIC – THE NHF HAS YOU COVERED IN MORE WAYS THAN ONE FROM BURNS ON hot tongs and hair colour allergies to slippery floors at the backwash, there’s plenty that can go wrong in the hair and beauty business, which is why you should make health and safety a priority and a habit in your salon. “As a responsible business owner, you’ll want to make sure your employees are working in a safe and healthy environment and clients are not exposed to unnecessary risks,” says NHF chief executive, Hilary Hall. “You’ll also need to comply with health and safety laws and have insurance to cover any claims that might be made against you.”
HELP AND SUPPORT WITH HEALTH & SAFETY You’ll find everything you need to stay safe and legal in the NHF health & safety toolkit. Created specifically for salons, it includes a first aid kit, risk assessment templates, employee guidelines and the health & safety poster required by law.
CLIENT CARE AND ALLERGY ALERT TESTING “Reliable allergy alert testing procedures are vital when providing hair colour services,” says Hilary. “Our members benefit from a free and highly effective allergy alert testing system which, crucially, is approved by Coversure Insurance Services, the NHF’s preferred provider.”
INSURANCE If you have at least one employee, the law says you must have employers’ liability insurance, explains Hilary. “This is because if one of your employees comes to harm in the course of their work you must provide financial compensation.” Although not required by law, public liability insurance is vital peace-of-mind cover and will protect you if a member of the public is injured or has their property damaged at your salon or as a result of your business activities.
NOT YET AN NHF MEMBER? The NHF can help with every aspect of your business. For less than 75p a day, member benefits include: • Valuable discounts on industry-specific insurance • Free health & safety advice • Free 24/7 legal helpline • Membership helpline for everyday business advice • Free employment and chair renting contracts
Join the NHF before the end of December and quote CHD25 to get £25 off your membership fee! Call 01234 831965 or visit nhf.info CREATIVE HEAD
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22/10/2018 14:57
n target
Methodology: survey conducted by Independent Survey Solutions in a poll of 50 salons employing four or more staff and spread geographically across the UK
Your targeted toolbox to help build your salon business bigger and better, in association with Salon iQ and the Creative HEAD Reader Panel
CHRISTMAS CASH-IN
Christmas is right around the corner and salons can make a lot of money during the holiday period. All of our Reader Panel members reported that retail in general went up during this time and all offer gift cards, which provide a big boost after the festive madness has ended. Salon 54 goes a step further by offering festive service menus as well, including party hair and make-up packages and a special blow-dry bar. And to reward staff for their hard work, 93 per cent of our salons close early on Christmas Eve… or don’t open at all!
AVERAGE PERCENTAGE OF ANNUAL TURNOVER ATTRIBUTED TO CHRISTMAS PERIOD:
12.8%
PERCENTAGE OF SALONS THAT OFFER A SPECIAL FESTIVE STYLING MENU:
29%
DO YOU SEE AN INCREASE IN RETAIL SALES OF TOOLS AT CHRISTMAS?
54% YES
AVERAGE RETAIL TURNOVER
6.6%
AVERAGE CLIENT SPEND (EXC. VAT)
£45.57
11.8% OF BUSINESS
*SaloniQ figures for December 2017
GROWING 29%
DECLINING 57%
STABLE 14%
(September 2018)
“This is the main month for selling electrical tools”
SNAPSHOT
Percentage of clients purchasing retail in December 2017
Business in September compared with August?
NEW CLIENTS ACCOUNT FOR
JASON BALL, JOHN OLIVER HAIR
6.8%
ARE YOU ON TARGET?
4.89
Business in September compared with September last year?
DECLINING 29%
GROWING 29%
STABLE 42%
LET’S LOOK AT DECEMBER 2017 STATS...
The average number of clients per stylist per day
43%
Average number of clients who rebook in December
WANT SALON IQ TO HELP YOU STAY ON TARGET? CALL 01892 280123 OR VISIT SALONIQ.COM 38
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CREATIVE HEAD
23/10/2018 13:37
CR EATIV E HE AD AD VE RT OR IAL
COOL, CALM AND CONTOURED
The biggest make-up trend in recent years, Hairdreams shows you how the face-changing effects of contouring can be brought to the world of hair
CONTOURING HAD ONCE been a make-up artist’s secret weapon – creating sharp lines and emphasising bone structure to deliver a photo-ready look. Now that secret is out and the technique has taken over the beauty world, it’s no wonder that the same design principles have reached hair! It wasn’t that long ago that having visible roots was the ultimate faux pas. But times are changing – from ombré to balayage, transitional colour with darker roots is all the rage, thanks to its flattering face-framing effects. And who wouldn’t want fuss-free colour without the root touch-up? With celebrities including Chrissy Teigen, Jennifer Lopez and Kim Kardashian-West driving the change, there are queues out the door for jaw-slimming, cheekbone-highlighting colour. The new Root Shadows extensions collection from Hairdreams has been specially designed for the ‘hair contouring’ style. Your clients can choose from a multitude of two-tone colour combinations with varying root lengths
to deliver the perfectly chiselled look. Different application methods allow you to completely customise the style – choose Laserbeamer NANO application for ultra-precise placement which last up to six months, the semi-permanent Quikkies Tape-ins for the commitment-phobes, or the MicroLines hair thickening system for those with thinner locks. With colours available in four lengths of 100 per cent ethically-sourced human hair, creating the perfect combination is all about choosing the right colours and lengths. With careful placement you can create flattering ombré and balayage styles quickly and without the damaging effects of bleach – in front of your clients’ eyes. You can also benefit from workshops with the Hairdreams professional trainers to perfect the art of colour placement to enhance the facial features, in addition to your hair extensions business. So introduce Root Shadows extensions to your clients and open up the world of hair contouring with Hairdreams.
For more information, visit hairdreams.com, facebook.com/hairdreams.official and instagram.com/hairdreams_uk
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22/10/2018 13:40
Shine bright like a
diamond
Award-winning hair brand Nëal & Wølf is dedicated to unearthing diamonds with its Time To Shine Award – let’s meet this year’s gems CREATIVE HEAD AND NËAL & WØLF joined forces to find an exceptional young stylist worthy of being awarded the Time To Shine accolade. Using the hashtag #TimeToShineAward, young stylists uploaded their work to social media to be in with the chance of scooping victory. Only one image each month was selected as representing exceptional talent, creating a shortlist for the final judging. With more than 4,000 entries flooding in, the stakes were high and the calibre was higher. But there could only be one winner – Zoë Ward-Scott of Drama Hair and Beauty Rooms in Chorley. Her stunning tonal blonde work blew everyone away, and her perfect curls helped to emphasise the rich shades woven in. Sarah Capstick, director at Nëal & Wølf, was impressed: “To get a really clean and shiny blonde with fabulous tones is hard, and this picture demonstrated all of those features.” Zoë used Nëal & Wølf UPLIFT Volumising Mist to create her winning look. She explains: “It’s so versatile; on some clients I use it as instructed on the roots and blowdry and on others I spray it throughout the hair to create body and texture.” She loves to play around with the different textures and try different combinations, which no doubt helped to set her entry apart. “Recently I’ve been using Nëal & Wølf GLOW Super Shine
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Spray a little differently,” she admits. “I like to put a small amount of SHAPE Pliable Paste in my hand and spray GLOW, rubbing it together before styling clients – they like that it gives extra shine without extra weight.” Close behind Zoë’s winning look were two excellent runnersup. Emily Redfearn from Tag Hair Design in Huddersfield created a beautifully shiny peachy-pink shade that was bang on trend. “My favourite Nëal & Wølf products are FIX Hold & Shine Spray and VELVET Nourishing Hair Oil – they complete the hairstyle and leave my clients’ hair in good condition and looking so glossy,” she says. The second runner-up was a warm, caramel-toned bronde by Bethany Holdsworth from Jon Richard Hair in Cleckheaton in West Yorkshire. Bethany loves to experiment and create different styles with the Nëal & Wølf range, in particular VELVET. She explains: “My clients seem to love it as much as I do!”All three have won a Salon Promotions training course and their very own professional tool kit, as well as a year’s subscription to Creative HEAD. What a way to get set for 2019…
CREATIVE HEAD
22/10/2018 14:00
CR EATIV E HE AD AD VE RT OR IAL
WINNER
“Winning the Time To Shine Award means the world to me. Sometimes I feel that maybe I’m not good enough, it’s hard to stay on trend, but winning confirms that I’m actually good at what I do” ZOË WARD-SCOTT, DRAMA HAIR AND BEAUTY ROOMS, CHORLEY
RUNNER-UP
RUNNER-UP
“The fact I’ve been a contender is enough confirmation for me that all of my hard work has been recognised!”
“It’s amazing to see my work featured in a magazine seen by so many people”
EMILY REDFEARN, TAG HAIR DESIGN, HUDDERSFIELD
BETHANY HOLDSWORTH JON RICHARD HAIR, CLECKHEATON
For more information on Nëal & Wølf, call 01282 444900, email info@salonpromotions.co.uk or visit nealandwolf.com Follow @nealandwolf CREATIVE HEAD
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e k a M SETTING THE TONE for an exceptional salon experience starts from the very beginning – something Tangle Teezer and seanhanna know all about. In a collaboration that focuses on delighting the seanhanna client, the salon group’s stylists expertly matched guests with bespoke and personalised treatments, using tools from the Tangle Teezer collection. Yes, they had a marvellously mellow time at the backwash, but they also witnessed just how easily the tools detangled hair and distributed products, illustrating how the line-up of Tangle Teezer innovations can provide simple at-home solutions to keep clients happy between appointments. Bliss! But where to start? Well, the new The Wet Detangler hairbrush has the same twotiered teeth design that stylists know and love, but with the benefit of a sleek handle for extra grip. You can use it on all hair types to give clients healthier-looking hair with less breakage. It’s one of those all-rounder superstars for the salon – it can help you apply colour and toners evenly and it’s fab for ensuring nourishing hair treatments get worked through. No wonder 82 per cent of users would recommend it to a friend,* just think of the retail opportunities… Once you’ve sat your client back in the chair, the Salon Elite takes pride of place (especially now with its hot new colours – Pink Smoothie or Violet Diva). It’s the perfect tool when prepping the hair to start your cut or getting everything just right to begin the blow-dry, helping to detangle any knots after the towel dry… and that curvy shape adds an oh-so pleasant pampering feeling for the client when you brush their hair. But don’t just take our word for it – let’s hear from the stylists on the front line (and the backwash!).
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*Research was conducted by Launchpad Research, an independent agency, with 111 women over 2 weeks
Big-up the backwash experience! Through a collaboration with seanhanna salons, Tangle Teezer shows us just how you can thrill your clients with a spot of pampering...
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CR EATIV E HE AD AD VE RT OR IAL
y s a e t i e STEPHANIE STRUDWICK
JORDAN-LEE WINYARD
“Tangle Teezer’s The Wet Detangler is perfect for all types of hair. This is fabulous for brushing through conditioner or treatments with no snagging. I find that The Wet Detangler is great for cleansing ends without causing damage to the hair cuticle”
“The Tangle Teezer Salon Elite is so gentle on the hair with no pulling and tugging. It’s extremely easy to detangle hair and offers a sleek straight finish to the hair, ready for any salon service. My favourite colour is Violet Diva!”
CREATIVE STYLIST AND SALON MANAGER AT SEANHANNA CANARY WHARF
STYLIST AT SEANHANNA PUTNEY, TEAM LEADER OF THE SEANHANNA CREATIVE YOUTH TEAM
JOANNA LARHUBARBE
CHLOE PAYNE
“The technology behind the Tangle Teezer hairbrushes enable the stylist to have more control over the backwash experience and it’s effortless to use on the guest. The results are flawless; giving hair a super-smooth finish. My favourite is Salon Elite in Pink Smoothie!”
“I absolutely love the Tangle Teezer hairbrushes! Seanhanna Canary Wharf is a very busy salon and sometimes our guests are in a rush. The Wet Detangler is great as it saves time in backwash when getting knots out of long, wet hair”
CREATIVE STYLIST AT SEANHANNA CANARY WHARF
APPRENTICE AT SEANHANNA CANARY WHARF
Want to know how you can beautify your salon’s backwash experience, just like seanhanna? Visit tangleteezer.com or email sales@tangleteezer.com to find your nearest distributor CREATIVE HEAD
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LEARN THE RULES…
THEN ! M E H T K A E R B
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CR EATIV E HE AD AD VE RT OR IAL
INSPIRATION, EDUCATION, CREATIVITY – IT’S THE TIGI EDUCATION FORMULA THAT WILL RESULT IN A BOOMING 2019 FOR YOUR SALON AND YOUR TEAM
ANTHONY MASCOLO, THE LEGENDARY founder of TIGI, built his iconic status on his creativity, skills and a desire to share his work through education. Famed for creating beautiful, wearable haircuts adaptable to each person, his strong philosophy is the basis of TIGI Education. TIGI is unique in having its own TIGI Creative Team and the popularity of its courses is a testament to the inspirational, diverse and on-point content on offer. Courses are aimed both at hairdressers needing to build confidence and increase skills, and experienced hairdressers wanting new information and inspiration. Continually evolving, the TIGI Education Team can suggest and plan courses that suit every hairdresser. They can be experienced at the famous Bed Head Studios or TIGI can even come to your salon – whatever works best for you! It’s all about personal service, something else TIGI excels at… TIGI believes cut and colour work in synergy to create tailored styles for every client’s needs. The team constantly updates course content sharing their latest cut and colour techniques as well as styling and finishing ideas. All colour courses build confidence, progressing students’ work and providing extensive knowledge of TIGI copyright©olour. With the launch of TIGI Copyright Care earlier this year, TIGI has delivered ever more personalised services, tailored to the individual client, and an absolute must for every modern salon. This concept has been accommodated into new business courses for 2019 and the newly formatted Creative Consultation. The ultimate consultation model for all colourists, TIGI’s unique Creative Consultation helps identify clients as individuals, improving every step of the client journey, to achieve customer loyalty and upsell colour and care services, with creative freedom and a true wowfactor experience. Linking to TIGI Copyright Care, a new Digital Consultation Tool has been launched. This clever piece of software offers an assessment of the client’s needs and concerns, bespoke colours suited to them, suggestions for at-home TIGI Copyright Care regimes to keep their hair looking fresh and fabulous between salon visits, with the ability to send a personalised assessment via SMS or email. With new courses launching in 2019 to help hairdressers ‘Copyright Your Business’, TIGI is dedicated to supporting salons to grow a successful business and team.
MAKE 2019 THE YEAR YOU BREAK THE RULES AND BOOST YOUR BUSINESS WITH TIGI – CONTACT TIGI ON UK.EDUCATION@TIGI.COM, VISIT TIGIPROFESSIONAL.COM AND FOLLOW THE TEAM ON: TIGIprofessionals
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The
MIDAS touch
BEAUTIFUL HAIR DESERVES EQUALLY BEAUTIFUL TOOLS. LET EVERYTHING YOUR CLIENTS TOUCH TURN TO GOLD WITH THESE LIMITED EDITION GIFT SETS FROM CLOUD NINE 46
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CR EATIV E HE AD AD VE RT OR IAL
HELP CLIENTS’ HEARTS beat a little faster with Cloud Nine this Christmas. These three Gift of Gold limited edition gift sets feature its best-selling stylers recast in rose gold for hair that will truly sparkle. From sleek, straight locks to glossy waves, your clients can give their loved ones (or themselves!) stunning tools to create any style. ’Tis certainly the season to be jolly, with each set containing everything clients need to create luxe-edged looks while keeping hair in great condition. Each gift set includes an styler in a rose gold finish with a silicone heat guard, limited edition black and rose gold case and a luxury texture comb. Clients will win major plus points for their gift-giving prowess… all thanks to your salon’s Santa skills. What will they choose to put under the tree?
CLOUD NINE ORIGINAL IRON GIFT SET
Talk about a festive treat – the limited edition Original Iron with stunning rose gold detailing keeps things classic but never boring. Developed with innovative temperature controls and Cloud Nine’s signature mineral-infused plates, hair stays healthy while styles last longer.
CLOUD NINE WIDE IRON GIFT SET
For long or thick hair, these award-winning straighteners will be exactly what a style maven wants to find under the tree. With the limited edition rose gold finishes adding a touch of sparkle, the wide mineral-infused plates and sophisticated heat controls help lock in style.
CLOUD NINE TOUCH IRON GIFT SET
For a satin-smooth finish to your client’s hair, the Touch Iron gift set is second to none. The limited edition rose gold design is a suitably festive makeover for the touch temperature control system, with automatic heat technology to create beautiful styles in a flash.
Give the gift of gold this Christmas with Cloud Nine. To find out more, call 0845 2003563, email stylists@cloudninehair.com or visit cloudninehair.com CREATIVE HEAD
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TIME FOR
HOW TO CREATE SUCCESS WITHIN YOUR
CREATIVE HEAD’S BUSINESS NETWORKING EVENT FOR SALON OWNERS AND MANAGERS IN PARTNERSHIP WITH
ASSOCIATE SPONSORS
@creativeheadmag #salonsmart19
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A CHANGE BUSINESS – NOW AND IN THE FUTURE
24-25 March 2019
THE PARK PLAZA LONDON RIVERBANK HOTEL
BOOK NOW – CALL 01434 610944
WEEKEND PASS £245 plus VAT* (or buy two for £450 plus VAT**) DAY PASS £100 plus VAT More details at creativeheadmag.com/salonsmart
*£50 single room supplement applies **both delegates sharing a twin/double room
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Bruce Masefield Bruce Masefield Hair
Tom Connell Trevor Sorbie Salon Group
Sara Holmes Stuart Holmes Salon
Carolyn Sweeney Creations
Dylan Bradshaw Dylan Bradshaw
Jak Bakewell and Scott McKay Re-Invention House Sue Buckland Trevor Sorbie Salon Group
Dale Herne and Angelo Vallillo DNA artspace
Nicola Clarke Nicola Clarke at John Frieda
CREATIVE HEAD’S BUSINESS NETWORKING EVENT FOR SALON OWNERS AND MANAGERS IN PARTNERSHIP WITH
ASSOCIATE SPONSORS
@creativeheadmag #salonsmart19
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Ken West 3.6.5 Hair
Richard Phillipart The Boutique Atelier
Simon Tickler Salon Success
Monica Teodoro L’Oréal Professionnel
Luke Hersheson Hershesons
BIG NAMES REAL EXPERIENCES NEW IDEAS 24-25 March 2019
THE PARK PLAZA LONDON RIVERBANK HOTEL
BOOK NOW � CALL 01434 610944
WEEKEND PASS £245 plus VAT* (or buy two for £450 plus VAT**) DAY PASS £100 plus VAT More details at creativeheadmag.com/salonsmart
*£50 single room supplement applies **both delegates sharing a twin/double room
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NT VE E E LIV ED BY E U T NIQ ESEN U A PR
fun. As well as taking “Our night was a great success and a lot of d £876 for charity” £1,000 from retail in two hours, we also raise Brian MacMillan, F&M Hairdressing, Glasgow
#BIGH A “We had an amazing evening, such good fun. We braided our hearts out and the ‘butlers in the buff’ were a fabulous touch. We brought the party to Ruislip High Street, can’t wait for next year!” Becky Hill, The Strand Ltd, London
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“A lot of the peop le through the do or on the day were actually new , they had seen ou r Big Hair Do advertised and th e buzz on social media” Anthony Laba n, Anthony Laba n Home, London
H AIRDO Braid bars, wave stations, colour labs, SOS treatments… the Big Hair Do – presented by Creative HEAD and Layered Online and sponsored by KMS, Redken and TIGI – took UK salons by storm with businesses from Exeter to Edinburgh bringing the party to their local high streets and injecting glamour nationwide. Here’s a snapshot of all the action…
The #BigHairDo highlights • Stunning up-dos, waves and style spruce-ups at Burlesque in Usk • Dreamy temporary colour makeovers at Ciente in Berkhamsted • Cupcakes, bubbly and beautiful blow-drys at Coloured Soul in Dundee • The gin bar at Elements Hair & Lifestyle in Bishop’s Stortford… the homecare station was pretty epic, too! • Blissful backwash treatments at V&M Hair in Exeter • Adorned buns and strong selfie game at Chapter One Hair Spa in Edinburgh • Pimped up prosecco, popcorn and plentiful prizes at Strands Hairdressing in Whiteley • Transformative custom treatment boosters at Anthony Laban Home in Wandsworth • Braids of glory at Cuts Incorporated in Broadstairs • Buff butlers and top-notch tutorials at F&M Hairdressing in Glasgow
SPONSORED BY
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NT VE E E LIV ED BY E U T NIQ ESEN U A PR
“Had a fabulous time with our guests and team, thank you for inviting us to be part of such an amazing event. #bighairdo Bring it on for next year” Jackie Colman, Elements Hair & Lifestyle
PARTY PEOPLE
Bringing together talented teams and clients old and new, the Big Hair Do showcased exactly how incredible UK salons are! From cocktails to curls, and buns to butlers in the buff, this is how 2018’s ‘Do went down…
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future ess with ongoing cc su t ea gr d an e hadn’t ght we had wondered why w s nt ie “What a great ni Cl . ts en cli ill be” w and existing n the next one w he w d ke as bookings from ne d an , this previously held an event like a, Edinburgh ter One Hair Sp Chap Stephanie Bain,
Designed to showcase the skills of the team, highlight products and services on offer and forge new client relationships while cementing existing ones, the Big Hair Do provides the ideal opportunity for salons all over the UK to connect and re-engage with their local communities. This year’s participants did not disappoint, sprucing up their styling stations, popping open the prosecco and welcoming guests through their doors for the ultimate ‘experience’ evening. Attendees of all ages flocked in for advice on style updates, lessons in mastering looks and the low-down on the perfect products for keeping their locks in tip top condition. Alongside solving hair dilemmas, Big Hair Do attendees were pampered with a host of extra treats: canapés; gin tasting; live music; manicures and massages; and five-star service from some brawny butlers in the buff! Social media was, of course, ablaze with #bighairdo appearing in thousands of status updates, news feeds and stories, and thanks to guests making use of an impressive array of selfie stations, we’ve chalked up style inspiration to last! Alas, the evening had to draw to a close, but guests left laden with goody bags brimming with treats, future hair appointments booked and a wealth of handy hair knowledge. So, who’s up for next year?
To see more from the Big Hair Do 2018, visit creativeheadmag.com
“The team always enjoys a party, but the Big Hair Do allows us to share the fun with our clients – and they bring their friends, which is fantastic for us. We get to promote great hair, services and staff – and raise money for an important local cause at the same time” Kelly Scott, Strands Hairdressing, Whiteley SPONSORED BY
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In association with
TO KEEP A CAREER TICKING OVER YOU NEED REGULAR PIT STOPS AND TUNEUPS. IT’S TIME TO PUT SOME FRESH IDEAS IN THE TANK AND FIND THE RIGHT EDUCATION – YOUR SALON NEEDS AN…
BEING UP-TO-DATE on the latest techniques is one of the most straightforward ways to drive business to your salon. Obvious… isn’t it? How do you know what courses will deliver a real return? What indicators signal an increased return on investment to make it worth paying out in the first place? Investing in the right course takes some thought and there are more options than ever. Whether it’s a specific technique you want to add to your repertoire, a brand you want to bring in, or a healthy refresh to make sure your mind – and scissors – are still sharp, there’s something for everyone.
Wella
BRING IT IN
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When facing a team-wide upgrade, it’s easiest to have an educator come to you, and increasingly brands offer this as standard. TIGI Education has a menu of courses that its instructors bring to your door, including cutting, colouring and consultation skills. If you don’t want to visit its amazing new space in Buckingham Gate in London, Sassoon Academy will send educators direct to you. “Sassoon Direct is going from strength to strength as more of our clients demand a high level of personalised education within their own space,” explains general manager Leona Curran. This demand has seen the rise of specialists who can parachute in, such as men’s grooming range The Bluebeard’s Revenge, which has even seen demand for its Shave Day training service surge in salons looking to diversify their skills as well as barber shops.
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Wella
HOW EDUCATION HAS BOOSTED… COBELLA, LONDON The likes of Hooker & Young in the North East are creating bespoke training sessions to pinpoint exactly what’s missing. Its REACH (Renewed Education And Creative Hairdressing) projects are designed to be accessible and affordable for salons where whole teams can benefit – whether it’s salon education, business seminars or photographic days. “It can be quite overwhelming and slightly intimidating to visit an academy or training facility, our experience is that people are more comfortable in their own environment,” says salon group co-owner Michael Young. “Education should be motivating and inspiring for the whole team.”
PLUGGED IN
Having access to education at the touch of a button is another change to the sector that has really taken off recently. “Salon education has evolved significantly in the past decade,” agrees Sheila Jackson, director of education and events for Coty Professional Beauty. Wella offers the eEducation platform, designed to provide access to artists from all over the world. “This is a dynamic concept that allows stylists flexible, tailored education instantly,” Sheila adds. Being able to adapt content to suit different learning styles and skill levels makes learning easier than ever. Mark Woolley, founder and creative director of Electric Hairdressing, actively encourages his staff to use the internet as an education resource. “It’s crucial to understand the importance of the digital evolution and incorporate it into the training plans for your team,” he says. “Educators have learnt how to use these tools to teach strong foundations, as well as push the boundaries of creativity – it’s about leaving the stylists buzzing with ideas.” With so many stylists spending time on social media, some providers are looking at those platforms to deliver unique and engaging education content that can also happen in real time. TIGI’s upcoming online platform, Fuse, will include step-by-steps and inspiration from the TIGI International Creative Team. L’Oréal Professionnel has an online digital learning platform called Access and has hosted Facebook Live sessions with Adam Reed to dive into trends after London Fashion Week, while Redken has also started offering webinars on Facebook. And with the advent of Instagram TV and the growth of YouTube, such content is only going to grow more widely available.
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Wella Education’s facilities and range of courses provides us with a platform and ample opportunities to educate the team, improve technical product knowledge and it has a strong business perspective, too. On a personal level, it has provided me with incredible colour training with the Master Colour Programme, which allows me to confidently use the products, experiment with new techniques and have an excellent understanding of colour science, which I then feed back to the salon team. Being on top of your game is super-important, and providing an exceptional colour service with the best performing products in a bespoke manner is the key to success. Wella Education’s online platform has also given me, as an educator, a different and interactive source of education to work with. JORDANA COBELLA, CREATIVE DIRECTOR
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Ongoing education within the salon keeps us fresh to new ideas and helps to improve whatever you’re doing in your role. This investment builds confidence in all directions – we see and feel that confidence growing in our team, and our guests notice and feel the difference, too. We have team training days every month and twice a year we have a Sassoon Art Team colour technician and stylist visit us to demonstrate what is current and achievable for a commercial salon floor. This ongoing investment, which is just two per cent of our annual turnover, keeps us at the forefront of our profession and enables ongoing access to new ways of working with clients. WENDY BUFFONG, STYLING MENTOR
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The Bluebeards Revenge
HOW EDUCATION HAS BOOSTED… FINN & CO, NORTHAMPTON
You might be confident with your cutting and colouring skills, but including more in your salon’s curriculum can create a real point of difference. It might be that you want to introduce a particular colour technique from an expert in the field, or perhaps you’re looking to boost your business knowledge. Former Most Wanted Business Thinker Caroline Sanderson, owner of Ego Hair Design in Inverness, considers business acumen to be the key to setting your salon apart. “The sort of education that is going to secure the future of this industry lies in business – not creative – education,” she argues. “We need secure businesses to nurture young talent. There is no recruitment crisis, it’s a marketing crisis.” Choose education such as The Wella Business Accelerator package, which includes four one-day seminars to take in the order that suits you, covering everything from recruitment to implementing effective business models. You Own A Salon, Now Build Your Business shows you how to look at the core commercial pillars, while Reception, Making It Work For Your Business shows you how to keep things efficient and effective at the front desk. The Business of Colour delivers expertise on how to capitalise on the booming colour market, and Magnetic Recruitment ensures you’re attracting and retaining the best staff. Offering your staff a course with a verified qualification is a safe option, but it’s important to search for ones that offer an immersive and engaging experience. If they aren’t buzzing with excitement from the get-go, then it’s a tough hill to climb. Gina Conway, whose eponymous academy in London offers an in-house NVQ qualification, says: “A lot of salons are now holding advanced education classes in specialities like creative colour, extensions and editorial. This is giving our industry more resources to add to their portfolio of skills so they can become better trained and increase their expertise.”
TIGI
CHERRY PICKING
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HOW EDUCATION HAS BOOSTED… SWAIN HAIRDRESSING, WHITEHAVEN, CUMBRIA I have been using Great Lengths for 11 years, and really wanted to stay up-to-date with everything, especially any new techniques, so I booked a Bespoke Salon Masterclass for my team. It was particularly beneficial for our newer stylists – it was a real confidence booster. I was excited to try out the new techniques and they have enabled me to tailor the extensions service I offer even more. Our sales have increased 33 per cent in a year and we have reached Great Lengths Platinum salon status. The team is extremely motivated and feels more confident as their skills and capabilities are now up-to-date and at an equal level. We have incorporated a maintenance service where clients return to the salon throughout their extension wear for blow-drys and aftercare, which enables us to resolve any issues or concerns – or actually prevent them. JENNIFER SWAIN, OWNER
CREATIVE HEAD
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r e t s a M r u o y t f cra Developing skills, craftsmanship and inspiring the industry is at the heart of Wella Education…
THE MANTRA OF WELLA EDUCATION is ‘never stop learning.’ It’s not content with the (already) extensive training options it has available, so the Wella Education team has been busy collating feedback from you and listening to the ever-changing needs of both you and your clients. The result? Tonnes of brilliant education to choose from – including local seminars, in-salon training schemes and its online platform. Maybe you want to paint the town red – or blonde or brunette – or maybe you’re looking to become a local hero with incredible cutting skills. Whatever you choose, Wella’s tailor-made education packages combine courses to make you an expert – and they’ll save you money, too. By booking a package you can save 20 per cent off the price of the individual courses it contains, giving you more bang for your buck. Now that’s savvy shopping! Here’s just a taste of the courses available:
MAXIMISE YOUR COLOUR EXPERTISE
If you’re ready to master every colour of the rainbow (and then some), then the Master Colour Expert Maximiser course
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is for you. Created for colourists who completed the Master Colour Programme more than three years ago, this intensive course will polish up your skills and inspire you to unleash your creativity. It has the added benefit of an introduction to trichology from trichologist Mark Blake that will empower you to confidently discuss hair loss with your clients.
MASTER SOCIAL MEDIA
A strong online presence is absolutely vital to staying relevant and keeping up with the competition. So if you dream of being a social media master, you can embrace the digital wave with Wella Education’s dedicated digital workshops. In an era of Instagram filters and sky-high expectations, the Insta Ready Colour course is spot-on for perfected and drama-free colour. Visit the Digital Influence Lab, an eye-opening event to reveal the inside secrets for making social media work for you. Or opt for the Activate Your Digital Business course, which takes the mystery out of digital marketing, covering everything from the importance of a Google My Business page to email and customer relationship marketing.
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CR EATIV E HE AD AD VE RT OR IAL
We never stop listening to your needs and the ever-changing demands of your clients. We’ve used your feedback to create our best-ever education programme. The 2019 programme is packed with the real-world education that brings out the best in you
THE WELLA EDUCATION BOOK 2019 IS AVAILABLE NOW!
SHEILA JACKSON, DIRECTOR OF EDUCATION AND EVENTS FOR COTY PROFESSIONAL BEAUTY To find out more, contact Wella World Studio London on 020 3650 4700, wellastudiolondon@cotyinc.com or Wella Studio Manchester and Pop-Up Studio Scotland on 0161 8342645, wellastudiomanchester@cotyinc.com
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Shift up a LOOKING TO REV UP YOUR CAREER? HERE ARE A FEW COURSES TO KEEP YOUR LOVE OF HAIR ALIVE…
ALFAPARF MILANO
SEAMLESS COLOURING Designed to create beautiful blends and colour combinations with a seamless result, the focus is on balayage, seamless root blending and trending shine bands.
+353 1672 5960
alfaparfmilano.com
FUDGE PROFESSIONAL
FUDGE HEADPAINT COLOUR ESSENTIALS Dive in for a thorough understanding of the Fudge Professional iconic colour portfolios of Headpaint and Paintbox. The course includes hair structure, the colour wheel, catalyst choice, achieving the correct target shade, formulating and advanced colour correction.
0845 3458535
fudgeprofessional.com/education
GHD
GHD EDUCATION Meet ghd’s innovative new online learning platform, bringing what you want to know, directly to you, in a way that’s relevant to how you work. Videos are on demand, in your pocket and available to watch and re-watch whenever you like.
01924 423400 ghdhair.com
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GOLDWELL
SASSOON ACADEMY
Taught by Mazella & Palmer, this two-day course explores the essential techniques behind Goldwell’s seasonal collections. This will be an in-depth look at the disconnects that create each new inspiration, a creative journey will give you detailed demonstrations that lead to a hands-on workshop.
International creative director Mark Hayes will guide you through detailed hands-on work sessions and deliver demonstrations to leave attendees with a full portfolio of new looks to inspire your clients and a repertoire of new skills to share.
goldwell.co.uk
sassoon-academy.com
L’ORÉAL PROFESSIONNEL
TIGI
Led by Richard Phillipart, this course is for stylists who are looking to update and upgrade their in-salon styling. Learn how to prepare, style and dress hair with quick and effective techniques from the session world, focusing on product choice, application and tool use.
A new course designed to elevate your colour services and effectively communicate colour change with each type of client. Learn to adapt your style and language to focus on personalising colour, allowing you to meet their vision with the most flattering tones.
lorealaccess.com/uk
tigiprofessional.com/education
MANIC PANIC
WELLA EDUCATION
Ideal for post-foundation level or level two and above, get to grips with the pastel trend that is taking the world by storm. Learn the techniques, formulations to understand base colour, toning and – crucially – how to manage client expectations.
You may be ticking along nicely – but how can you take things a step further? Learn to measure your salon’s performance with specific analysis, the language to motivate your team, and how to create the perfect plan to maximise opportunities.
manic-panic.co.uk
wella.co.uk/education
COLLECTION
020 3540 1200
FASHION INSPIRATION HAIRDRESSING
0800 0283448
PERFECTING PASTELS & PASTEL MAINTENANCE
01579 341913
NOT ANOTHER ACADEMY THE PERFECT BLEED
The Academy’s most popular course, this offers a complete overhaul on vivid colours and bleeding techniques to level up your transitional skills.
CUTTING HAIR WITH MARK HAYES
020 7399 6902
CREATIVE CONSULTATION EXPERT
020 7228599
BUSINESS BOOST WITH JOHN HUSCROFT
020 7637 7172
WELLA EDUCATION MASTER COLOUR EXPERT MAXIMISER
New for 2019, this fast-paced course demonstrates the Hollywood Weave technique, tape hair application and advanced cutting.
This course is exclusive to colourists who’ve completed the Master Colour Programme more than three years ago. This three-day course will enhance your technical skills, fire up your creative spirit and give you an introduction to trichology that will empower you to confidently discuss hair loss with your clients.
remicachet.com
wella.co.uk/education
020 7033 3920
notanotheracademy.com
REMI CACHET
TWO-DAY DELUXE WORKSHOP
01642 867213
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YOUR SESSION WILL INCLUDE: AN INSPIRATIONAL WELCOME FROM THE WELLA TEAM COACHING TO HELP YOU PR YOUR TRENDVISION AWARD JOURNEY A PHOTOSHOOT WITH AN INDUSTRY-RENOWNED PHOTOGRAPHER
CREATE YOUR LOOK DATES
WHAT YOU’LL RECEIVE:
WELLA WORLD STUDIO LONDON:
A DIGITAL PHOTOGRAPH OF YOUR LOOK READY FOR SUBMISSION A DIGITAL TOOLBOX WITH ALL OF THE RESOURCES AND ASSETS YOU NEED TO PR AND SHOUT ABOUT YOUR TRENDVISION AWARD JOURNEY
28 & 29 January with Kai Wan & Desmond Murray
MENTORING & EVENTS
2 HOURS TO CREATE YOUR LOOK
WELLA STUDIO MANCHESTER:
3 & 4 February with Kevin Luchmun & Kai Wan
WELLA POP-UP STUDIO SCOTLAND: 11 & 12 February with Desmond Murray
WELLA STUDIO DUBLIN:
18 & 19 February with Kevin Luchmun & Kai Wan
NB: Photographer subject to change. All cutting and colouring must be done prior to session. Only hair, make-up and outfit styling on the day.
BOOK NOW TO AVOID DISAPPOINTMENT:
£45 €50
exc VAT
Contact your Wella Account Manager or the Wella Events Team UK: 0845 6018 128 or Ireland: 01-4160900, wellaevents@cotyinc.com to book your place.
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CHRISTMAS
All
t n e s pre
and correct
as every day – could you Oh we wish it could be Christm ttom line? Here’s how to imagine the boost to a salon’s bo s it the most wonderful ensure the festive bounce make ... time of the year for your business
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Richard Ward Hair & Metrospa Linton & Mac Low Down
Start early and get in the black (Friday) To kick off the festive season, Richard Ward Hair & Metrospa hosts a Black Friday shopping event at the salon. For the uninitiated, Black Friday is a US import, the huge sale day after Thanksgiving where retailers make enough money to push their profits ‘into the black’, and this year it takes place on 23 November. Salon manager Gavin Hoare explains that it’s the one time of year that the salon offers a discount, but it’s only valid for existing clients as a thank you for their ongoing loyalty. “To create the feeling of exclusivity clients get a personal invitation,” he adds. If they visit the salon on the day (special requests by telephone can be taken also), clients receive 20 per cent off all electricals, wet goods or any salon professional products, as well as the same discount on gift vouchers if purchasing over a certain amount. “It’s a win-win; clients feel they’re getting a great deal and acknowledgement for their ongoing patronage, and for us as a business, we guarantee their future custom,” says Gavin.
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Aim high Phil Jackson, co-founder of Bravo Hairdressing in Newbury and consultancy Build Your Salon, believes selling at Christmas is easy when stylists bring up the conversation already going on in the client’s head, and advises salons not to be afraid of Christmas clichés. “My advice is to go into December with a really ambitious target and work back from there,” he explains. “Get a figure in mind, then ask yourself how you can build in value to hit the target.” Bravo’s most successful promotion for the past five years has been the ‘£100 haircut’. The offer to clients is simple: come in for a cut with your favourite stylist at the beginning of December, then come in for unlimited blow-drys with an apprentice whenever you like – all for a one-off fee of £100. Richard Ward’s Gavin agrees: “We have to speculate to accumulate,” he argues, so this Christmas the salon will be offering complimentary treatments for shine and vitality when the client books a blow-dry service, tied into the relaunch of the Kérastase Elixir Ultime range. “The treatment will only be made available to existing clients, so it feels individual and bespoke,” he adds.
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#Christmas
This image and model image on previous spread: art direction by Laurie Cesari and Pascal Latil, hair and hair colour by Laurie Cesari, styling by Latil Pascal and Laurie Cesari, make-up Manon Castellon, model Louise Loqueneux, photography by Pascal Latil
Add sparkle to your services
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The run-up to Christmas is a great time to reward your customers with special promotions or incentives. “Why not offer them a one-off free Christmas beauty package as a thank you? You could offer a full look for the evening including a wash, cut, blow-dry and styling,” suggests Jo Martin, marketing director at Sally Europe. “Remember, salon offers not only attract customers but also encourage return visits.” Christmas also presents a fantastic opportunity to help clients dip a toe in the water with a look that might last longer than the festivities. “We’re encouraging clients to think longer-term about their seasonal look, it’s a great time to have a perm,” admits Karine Jackson, founder of Karine Jackson Hair & Beauty. “It means a curly or wavy base for the client to work their party looks from right through December, and by January it’ll be gently dropping out.” At her Covent Garden salon, Karine perms using Curlformers by Hairflair for a consistent result (“there are no end papers and no wrapping so it’s foolproof”, she adds) and clients can restyle the curls at home using different sizes of Curlformers. So while it’s a great addition for Christmas, it could be the start of a longer-term business builder. “Perming has added a serious revenue stream to our salon,” says Karine. “We charge from £100 up to £205, depending on stylist level, and do about four a day, so it’s a no-brainer to put it on our festive menu.” Linton & Mac in Aberdeen is planning a Christmas market event based on its previous Low Down initiative, where local businesses are invited to set up stalls. Co-directors Jenn Linton and Jaye MacDonald explain: “We’ve invited local bars to create Christmas-themed cocktails and supply party food, and guests will be treated to live music. It also gives us a great opportunity to show-off what Linton & Mac is all about.” And before they leave the salon, ensure you’ve done all you can to shine a spotlight on your Santa skills. “Customers want to touch, smell and browse at their leisure,” reminds Sally Europe’s Jo. “They’ll never ask you to sell them a product, so don’t hide your prize assets behind reception. Instead, place your retail display in the waiting area or by the point of sale.”
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PARTY-READY LOOKS FOR YOUR CLIENTS THIS SEASON
Get this look using: Curlformers Pro Barrel Curls Styling Kit / Softhood Deluxe Hair Dryer attachment / Flairosol micro-mist spray applicator
CurlformersÂŽ Glam Up-Kit is the perfect retail gift Use offer code CHDECFREE when you register online to buy 5 and get a 6th one free plus a free Softhood!
Follow us: /CurlformersPro /curlformersbyhairflairpro
@Curlformers /Curlformers /Curlformers
trade@curlformers.com | www.hairflairprofessional.com
s ’ r e pp Wra
#Christmas
t h g i l de
p them r clients and hel ou y r fo ta n a S Play ee… (set) under the tr ft gi s u eo rg go a leave
Festive = fabulous, so the Curlformers by Hairflair Deluxe Pro Glam-up Kits are perfect for clients who like to make a serious effort.
These Rose Gold Glitter and Gold Glitter handbag essentials from Tangle Teezer won’t make any Christmas shopper feel too gilt-y…
PRICE £24.95+VAT EACH
Soft but Sassy or Vibrant Vibes Only? With names like these, Redken’s sets will be snapped up with a smile in no time.
RRP £35 EACH redken.co.uk
RRP £13.50 EACH
curlformers.com
tangleteezer.com
Neäl & Wølf’s Ritual collection includes the Ritual daily cleansing shampoo and conditioner, each featuring the brand’s signature scent.
RRP £22 nealandwolf.com
Joy to the world with this line-up of JOICO Christmas sets, including K-Pak Color Therapy, Blonde Life and Color Endure.
RRP FROM £24.95 joicoeurope.com
Red alert! The limited edition Red Obsessed Steampod by L’Oréal Professionnel is complemented by hints of gold for a fabulous, festive finish.
RRP £199 lorealprofessionnel.co.uk
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Show some strength with the BC Fibre Force rucksack from Schwarzkopf Professional, which includes the BC Fibre Force shampoo and mask.
RRP £23.30 schwarzkopf-professional. co.uk
You’ll find all a man needs in the American Crew Essential Grooming Kit and wash bag.
RRP £34 americancrew.com
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Go for (rose) gold with the limited edition Original Iron gift set from Cloud Nine, now sporting a festive makeover with rose gold features and finish.
RRP £139 cloudninehair.com
Revlon Professional salons can create personalised gift boxes for their clients. Fill one of these beauties with an expertly curated selection of products, and ensure that it is the perfect gift. revlonprofessional.com
Share some serious hair TLC with KMS MOISTREPAIR and Goldwell Kerasilk Control gift sets.
RRP MOISTREPAIR £30, KERASILK CONTROL £50 kms.co.uk goldwell.co.uk
There’s something fit for every queen from ghd – start with a stocking filler and work up to the new platinum + gift set.
Help clients take their EnergyCode on the go with the Wanderlust set from System Professional.
RRP FROM £20
systemprofessional.com
RRP £25
ghdhair.com For all dashing dudes and gorgeous gents, recommend the Hipster Kit from The Bluebeards Revenge.
RRP £29.99 bluebeards-revenge.co.uk
Shopping for sisters as diverse as the Kardashians? TIGI has a gift set to suit each one – we love Shine On for hard partiers and Backstage Beauty for the fashion savvy.
RRP SHINE ON £43, RRP BACKSTAGE BEAUTY £36 tigi.com
Be a smooth operator with the Smooth Replenisher and Smooth Rejuvenator Gift Pack from ASP, stuffed with luxe Kitoko goodies for unruly hair.
RRP £25 EACH asphair.com
Perfect to enchant even the most moody motherin-law, the Awapuhi Wild Ginger Gift Sets from Paul Mitchell offer true luxury.
RRP FROM £39.90 salon-success.co.uk
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We three kings will offer colour, blonde or total care gift sets from milk_shake, each with shampoo, Whipped Cream conditioner and a sweet honey hand cream and soap. Scrummy!
RRP £29.99 EACH red-hotproducts.com
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Life
LONDON SALON STIL HAS MASTERED THE ART OF CREATING A RELAXING, UPLIFTING ESCAPE – NO WONDER IT’S BEEN NAMED 2018’S MOST WANTED BEST SALON EXPERIENCE! HERE, OWNER CHRISTEL LUNDQVIST EXPLAINS HOW TO KEEP SERVICE LEVELS HIGH – EVEN WHEN CHRISTMAS HAS YOU RUSHED OFF YOUR FEET NESTLED IN THE HEART of London’s hip Notting Hill, STIL is a light-filled, tranquil space that’s rooted in the Scandinavian design tradition – a fresh, minimal, chic boutique feel that’s cool and stylish. The hair the team creates has a Nordic feel to it, too – effortless, undone and inspired by high-end fashion, not the street. Opened in March 2016 by Swedish-born Christel Lundqvist, the salon specialises in colour and business is booming – turnover has trebled since launch, with almost 80 per cent of revenue coming from colour, and there’s currently a four-week waiting list for appointments. But STIL knows that clients expect impeccable service as soon as they walk through the door, and the team thrives on providing this. As well as being offered healthy snacks, organic prosecco and food from top local restaurants Farmacy and Redemption, all clients are taken through the four-step STIL service to ensure excellence is delivered at every level.
STIL’S AWARD-WINNING
SALON EXPERIENCE STEP ONE STIL PERSONALISATION
Unique to STIL and to the salon’s overall business concept, this is the stage that makes clients come back. First, team members escort their clients through the salon, with front of house ensuring refreshments are offered throughout the appointment. They then look at fashion and style and talk clients through different trends and concepts that will work in harmony with their desired colour effect. At STIL there are no rules on fashion and age, so the team works with the client’s personal image to create a bespoke look to suit their individual style.
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STEP TWO STIL SERVICE STIL technicians start their consultations at the coffee table, looking at skin tone, complexion and eye analysis. Clients are then offered the use of an iPad with a bespoke STIL menu of apps including music, meditation tapes and local shopping with exclusive discounts.
STEP THREE STIL AFTERCARE A complimentary aromatherapy head massage treatment is offered with all STIL services, and each client leaves the salon with a blend of hand-picked essential oils. Colour clients also get a free take-home treatment – a bespoke toner mixed with a treatment mask and conditioner. These simple touches mean clients know that STIL always wants them to look and feel their best.
STEP FOUR LOYALTY PROGRAMME STIL’s loyalty system rewards clients who regularly visit and it’s just as important as the in-salon services. Each client receives a membership card that entitles them to a range of perks and benefits. There’s also a communications plan that highlights collaborations with local brands, the launch of new services and any relevant trend, fashion, wellbeing or beauty content. Clients are also invited to insalon events, which focus on everything from fitness to piercing.
PICTURE-PERFECT CHRISTMAS STIL IS A MOST WANTED AWARD-WINNER – BUT HOW DO THEY GET THEIR CLIENTS INTO THE CHRISTMAS SPIRIT WHEN THEIR SALON IS AN OASIS OF SCANDI-CALM? OVER TO YOU, CHRISTEL…
• Writing a personal Christmas card to each client is a really good gesture and it’s something people will remember. • Having christmas candles or scented pot pourri around reception will offer a sensorial change as clients walk in. • Creating a retail menu over Christmas is a great way to get staff to promote products and share suggestions on products that are suitable for the festive season. Most manufacturers have amazing deals, so create a bespoke offer.
• Personalise your retail. This could be something very simple and cost-effective like buying different coloured tissue paper, ribbons, customised gift boxes with name tags and so on.
• Partner with a local business to swap services and give your clients a special gift from you. This could be for your VIP clients who visit regularly and in return you will support the other local business.
• Create Christmas styling and colour menus. It could be something simple like three blow-dry looks combined with
backwash treatments. Colour services can be personalised to each business but focusing on blondes and vibrant shades are great as you can promote temporary glosses or simply amplify reds and brunettes for the party season.
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WE ALWAYS
HANG IN A
BUFFALO
STANCE
INSPIRED BY THE ’80S STYLING MOVEMENT, BUFFALO, HARE&BONE’S SAM BURNETT CELEBRATES INDIVIDUALITY AS A FREE-SPIRITED, PROGRESSIVE FORCE, WITH A COLOUR PALETTE INFLUENCED BY LONDON DESIGNER CHARLES JEFFREY. A SALUTE TO ALL THE RUDE BOYS AND REBELS… PHOTOGR APHY BY JENNY HANDS
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HAIR Sam Burnett, HARE & BONE. MAKE-UP Bea Sweet. STYLING Masha Mombelli
Scene THE HOTTEST EVENTS EVERY MONTH – GET YOURSELF SCENE!
Oh,
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Dove Palmer
JP Mazella
WHEN TORONTO WAS revealed as the host city for Goldwell’s 2018 Global Zoom last year, it illustrated how this event always delivers something new, something fresh. The two days in Canada’s largest city did not disappoint, making the history books as The Netherlands made a clean sweep of victory in the annual Color Zoom Challenge final (the winners all came from the same salon in Apledoorn, which has a population of just 160,000). Almost 3,000 passionate stylists from across the globe enjoyed two days full of creativity, innovation and inspiration, as Goldwell, KMS and new stable mate Oribe showcased their artists and their new products. The UK had its largest ever contingent at Global Zoom, supporting UK Color Zoom winners Lydia Wolfe from Tony Wood Hairdressing, Kasha Havis from Blu Hair and Stephanie Jones from Stephanie Jones. The final also celebrated new Color Zoom Hall of Fame inductee Neil Barton, the Scottish hairdresser who scooped gold in Paris in 2010. He is part of the Color Zoom Creative Team that revealed the trend for 2019 – Remix. Another new addition this year was UK styling duo Mazella & Palmer, with JB and Dove hitting the stage to present their first collection with the brand. Next year, the action moves to Vienna – better start planning, Austria!
Neil Barton
CANADA!
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Remix
And the winners are… Creative Colorist GOLD The Netherlands SILVER Russia BRONZE China STYLIST FAVOURITE Mexico
New Talent GOLD The Netherlands SILVER Spain BRONZE Taiwan STYLIST FAVOURITE The Netherlands GOLD The Netherlands SILVER Singapore BRONZE Russia STYLIST FAVOURITE The Netherlands
The winners
Stephanie Jones
Kasha Havis
Lydia Wolfe
Partner
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Emma Willis
In the ROUND
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SEE MORE from Robert Eaton on creativeheadmag.com/paint now! Robert Eaton
THERE WAS A NOTICEABLE spring in Wella’s TrendVision Award step this year – competitors’ clothes styling was more streetwear-inspired, the colour and cuts served with lashings of edge. Big Brother and The Voice’s Emma Willis was a pitch-perfect host at London’s Roundhouse, keeping the energy levels high throughout the night. Robert Eaton and the Russell Eaton Art Team amazed with their Colour ME+ show, a celebration of diversity that felt bang on-trend. Coty stable mate ghd put on a closely choreographed presentation celebrating its Long Live the Queens campaign (cue wind machine!), while HOB Salons and Academy celebrated 35 years in business with a rollicking show soundtracked by New Order classic Blue Monday. Of course, the climax of the evening was the reveal of all the UK and Irish victors. The Gold winners now travel to Lisbon for the International TrendVision Award 2018 Creative Retreat with other national winners, and mentors including Bruce Masefield, PAINTER Jayson Gray and 2018 Most Wanted Creative Talent, Zoë Irwin. Truly visionary.
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HOB Salons and Academy
ghd
And the winners are… Color Vision GOLD Krista Ward, D&J Ambrose SILVER Ben Draper, Regis BRONZE Dannie Lea, Dannie Lea Hair & Beauty
Creative Vision GOLD Nikki Clifford, NJUK Hair & Beauty SILVER Brandon Messinger, Zullo & Holland BRONZE Helen Tether, Helen Tether Award Winning Hair RUNWAY Stephanie Gallagher, Wonderland MALE GROOMING Lieanne Buckley Lieanne Gents Stylist
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Color Vision winners
Creative Vision winners
PEOPLE’S CHOICE Lisa Alexander, Dickson Reid Hairdressing
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Richard Ashforth
Andrey Krupchinskiy Brooks & Brooks
Having started life as a tiny guerrilla hair gathering, NOISE – a former Most Wanted Award for Innovation winner – has become one of the most exciting nights on the calendar. You only discover the venue on the day of the event (this year it was Bush Hall in West London), so it’s a scramble to make sure you can get a place. But it’s worth it, as the selection on stage is mouth-watering. Poland’s Jaga Hupalo went Technicolor with spiked collars of hair; Ukraine’s Andrey Krupchinskiy got all Donnie Darko with gothic bunny ears while Trevor Sorbie’s Tom Connell tantalised with texture. Richard Ashforth, the brains behind NOISE, hit the stage with his Saco crew to slice in disconnected bobs against a background of shredded capes. The Brooks & Brooks team (with It List double winner, Grace Dalgleish) then delivered fishnet fabulous-ness and silver will-o’-the-wisps. Played out to a thumping Grace Jones track, Tim Hartley’s presentation (see opposite) was straight out of the darkest corners of London’s club scene. His trio of rock ‘n’ roll animals preened and posed in fetish-style outfits, while Tim cut and styled their hair into dramatically angular shapes. Make some NOISE!
Tom Connell
Brooks & Brooks
Saco
Jaga Hupalo
SHOUT to the top
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Tim Hartley presentation photography by Antonio Grosos Tim Hartley CREATIVE HEAD
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Karl Plewka Anna-Marie Solowij
Wendy Rowe
Neil Moodie
The dream
TEAM
HAVING RACKED UP close to 50 Vogue covers and with a photographic series featuring Kate Moss on permanent display at the National Portrait Gallery, session stylist Neil Moodie at The Coterie was always going to be special. Hosted by beauty journalist and co-founder of BeautyMART, AnnaMarie Solowij, the crowd listened intently as Neil told tales of his salon beginnings, his amazing session adventures and his future aspirations. At his side were long-time collaborators and firm friends, international make-up artist Wendy Rowe and fashion director, stylist and editor of Beauty Papers, Karl Plewka, who together recalled on-set anecdotes and shared wisdom about the evolving editorial industry. Neil then presented three models that sported re-imagined versions of his favourite career looks. Guests leaving inspired could enjoy styling up a Moodie marvel of their own, thanks to a goody bag of treats from the evening’s sponsor, L’Oréal Professionnel.
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Antoinette Beenders
HOOD
Gina Conway
IN THE
Aamir Naveed
Aveda Global Team
Good
What better way to celebrate Aveda’s 40th birthday than a special, colour-laden version of its biennial Congress event in Minneapolis? It all kicked off in a rainbow frenzy with Worldhood by the Aveda Global Team, including the UK’s Bea Watson and global artistic director Ian Michael Black, a celebration of individualism and identity. Aamir Naveed showcased A Woman of Two Worlds, drawing from his own Pakistani British heritage and fusing eastern and Western influences. The climax of course was Aveda global creative director, Antoinette Beenders, who delivered a visual representation of the Aveda brand presented in four segments with a live cut onstage. This was a show that took 12 months to produce and 56 hours to create the signature 3D waves… and well worth the work!
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A sha meless self ie to show off #Aved aGi nge r on my frin ge
Hard at work on the #Aved aArtist s ’70s shoot #back stage
No Edit #AvedaIce
In the
Slick chic from the #AvedaArtist s shoot
frame Becky Tz (@hologlamhair) from Butchers Salon in London, snaps away
Ru by Tue sda y… or Wedn esd ay… or Th ursda y
SHOOT AND SEND Want to give us a snapshot of your world? Tweet us at @creativeheadmag now!
Amazing what you can do without bleach F ina l flouri sh on th at fri ng e
Doe s fl uf fy friz z get s #70 an y m ore fa bu lous?!
Wa ves for da ys #Aved aA rtists 90
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22/10/2018 13:49
DARE
E R A C BE TO
T N E R E F F I D
E T A R D Y H
E T A N I & ILLUM
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48 HOUR WEIGHTLESS HYDRATION Find your stockist At: Fudgeprofessional.com
Fudge Care Range Luminzer CREATIVE HEAD 220x285mm AW.indd 1
Fudgehair
19/10/2018 13:40