Creative HEAD Christmas 2019

£4.50 CHRISTMAS 2019

In print•online•everywhere!

CHRISTMAS 2019 CREATIVEHEADMAG.COM

! e m i t y It’s pla

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COLOUR TO THRILL EVERYONE THIS SEASON…

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Tempting

TRANSFORMATIONS

WELLA PROFESSIONALS NO STRINGS ATTACHED COLOUR OFFERS BEAUTIFUL COLOUR WITH MINIMAL COMMITMENT 001_Cover Xmas NEW3.indd 3

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Hair by Robert Eaton, Wella Professionals UK & Ireland technical director. Make-up by Lucy Flower. Styling by Clare Frith. Photography by Ben Ottewell

“I love quick colour services as they open doors for so many types of clients. No Strings Attached Colour is quick, affordable and low commitment.

Mixing is super-simple and it’s perfect for those who want to experiment as well as colour-shy clients you’ve been trying to win over, or even those in need of a quick colour refresh”

FORMULATIONS

FORMULA A

9g Koleston Perfect ME+ 10/95+1g 0/65 10ml Welloxon Perfect 1.9% Pastel Developer ● 10ml INVIGO Post Color Treatment ● ●

FORMULA B

20g Koleston Perfect ME+ 10/95 full head and hairline ● 20ml Welloxon Perfect 1.9% Pastel Developer ● 20ml INVIGO Post Color Treatment ●

1 part Koleston Perfect ME+ 1 part Welloxon Perfect 1.9% Pastel Developer 1 part INVIGO Post Color Treatment

Get the look ROBERT EATON, WELLA PROFESSIONALS UK & IRELAND TECHNICAL DIRECTOR

FORMULA C

10g Koleston Perfect ME+ 9/04 10ml Welloxon Perfect 1.9% Pastel Developer ● 10ml INVIGO Post Color Treatment ● ●

ROB’S TOP TIP

STEP ONE – CHOOSE

STEP TWO – SECTION Section the hair

Leave a small section of the hairline to finish your application. This will create a point of interest and soften the result

STEP THREE – MIX AND APPLY

STEP FOUR – DEVELOP

STEP FIVE – RINSE

Choose your colour and shampoo the hair

One part Koleston Perfect ME+, one part Welloxon Perfect 1.9% Pastel Developer, one part INVIGO Post Color Treatment

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CR EATIV E HE AD AD VE RT OR IAL

No Strings Attached Colour from Wella Professionals allows you to transform your client in just 10 minutes. Hair is infused using Koleston Perfect ME+ then deeply conditioned for a gorgeous finish.

It’s the ultimate in cost-effective colour services, ideal for tempting the colour-shy or offering a twist on a regular client’s look.

Develop for between five and 10 minutes

No need to shampoo, simply rinse and style

@wellahairuk #WellaColour #ColourFlirt

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Refresh FOR SUCCESS

REINVIGORATE YOUR COLOUR MENU, LEARN NEW SKILLS AND ADVANCE YOUR COLOUR CREATIONS WITH THESE INSPIRING WELLA COURSES

Colour Clinic

Book in for an appointment to the Colour Clinic and enjoy an advanced craft session with a Wella technical educator to solve any colour conundrum you might have. The oneon-one sessions will diagnose and prescribe the perfect formula to help you create colour you can’t quite crack.

HOW? Bring your client and complete the colour service at the Wella Studio and get bespoke recommendations and specific guidance for the perfect finish.

WHO? Any confident stylist or colourist frustrated by a colour challenge they can’t overcome.

Master Color Programme

This course has transformed the lives of thousands of colourists across the globe, helping them grow their professional skills and business. It takes six to nine months to complete and is designed to elevate you from a good colourist to an industry-leading colour creative. Stretch your creative mind and gain practical skills to give your salon colour business a serious boost.

HOW? It’s taught through a mix of face-to-face sessions with top educators supported by the innovative eEducation online platform.

WHO? You need a minimum five years’ colour experience and to have completed Essential Colour, Corrective Colour and Creative & Freehand Colouring courses.

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CR EATIV E HE AD AD VE RT OR IAL

Dom Capel

Colour Genius

This is an opportunity to push your creativity beyond its current limits and expand your skillset with of-the-moment techniques. Learn how to effectively match colour placement to haircut, face shape and skin tone and get to know the trending colour palettes to stay ahead of the competition.

Jayson Gray

WHO? If you’re competent with colour but itching to challenge yourself then Colour Genius is for you.

Leonardo Rizzo

HOW? A two-day interactive course with head blocks as well as live models in interactive workshops.

Colour Masterclass

This Master Craft course is all about exploring editorial colour.

Think fashion-forward techniques from magazines and on stage. This is your opportunity to have your creativity sparked by top colourists including Clayde Baumann, Edward Darley, Robert Eaton, Siobhan Golden and Jayson Gray.

HOW? A one-day course of interactive tutorials and demonstrations including workshops with live models.

WHO? Anyone who is in need of some inspiration or those looking to move into more session or editorial work.

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Fancy a

CHANGE? NO STRINGS ATTACHED COLOUR IS SIMPLE. IN JUST THREE STEPS YOUR GUEST CAN HAVE EVERYTHING FROM A NEW COLOUR TO A REFRESH. BUT DON’T JUST TAKE OUR WORD FOR IT…

“It’s an exciting opportunity to grow our business because not every client wants to commit – and not everyone has time!”

“It’s given us an opportunity to attract younger clients with smaller budgets and more desire for colour experimentation”

“This service is sheer luxury for tired hair that’s lacking colour, shine and lustre.

My team love getting involved!”

LEANNE FERGUSON, STARLIGHT, INVERURIE

DYMPNA COYNE, BELLISSIMO, GALWAY

SARAH MASON, SARAH MASON PROFESSIONAL, GALWAY

DISCOVER HOW NO STRINGS ATTACHED COLOUR CAN TRANSFORM YOUR BUSINESS AND THRILL CLIENTS. CONTACT YOUR WELLA PROFESSIONALS SALES REP OR CALL YOUR LOCAL WELLA STUDIO: LONDON – 020 3650 4700 MANCHESTER – 0161 8342645 DUBLIN – 01 416 0900 @wellahairuk #WellaColour #ColourFlirt

Wella Professionals

DISCOVER THE PRODUCTS AT UK.WELLASTORE.COM 001_Cover Xmas NEW3.indd 7

24/10/2019 11:56

CREATIVEHEADMAG.COM MAGAZINE

EDUCATION

EVENTS

INSPIRATION

CREATIVE HEAD STORE

COMPETITIONS

EXCLUSIVE

Exploring the link between image and attitude, CHAINED

by Alex Azurmendi evokes the spirit of Spain’s ‘cani’ culture

In conversation with… Sarah Mason.

Press play on the latest in our series of films, where we chat all things huerelated with Wella Guest Artists

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Get the date in your diary – The Coterie returns on 27 January 2020 with a London line-up hot enough to thaw even the most winter-numbed creativity

creativeheadmagofficial

Disappointing. Disrespectful. And downright sub-standard. Stay tuned on 18 November as Ky Wilson opens the doors to a unique event…

@creativeheadmag

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A NEW ERA IN HAIR STYLING The BaByliss 9000 is the first high performance cordless straightener combining ground-breaking Micro Heating Matrix™ technology and exceptional cordless performance to deliver the ultimate straightening experience whether you’re in the salon, backstage or on set.

Powered by lithium-ion, this cordless styling tool, with ultra-fast heat up and instant heat recovery, provides exceptionally smooth hair, whenever, wherever you use it.

www.babyliss.co.uk For more information email info@babylisspro.co.uk

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FOR MORE DETAILS CONTACT CUSTOMER SERVICES UK 020 7391 7440 Customersevice.uk@revlon.com IRELAND 018869300 Customerservice.ire@revlon.com REVLONPROFESSIONALUK

AQUAMARIS COMPLEX Eksperienceâ„¢ is the first professional talassotherapy range that transforms salon rituals into exclusive moments of relaxation and well-being.

Highly effective treatments for the hair and scalp have been formulated with pure sea spring water and other scrupulously selected ingredients of marine origin.

Embrace our philosophy based on the SEA, SCIENCE and the SENSES.

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Welcome to your personal hair Eksperience

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Editor’s letter

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22 73

AS VITAL AS your creative and technical skills are, to be a successful hairdresser with a loyal clientele you need to be able to make a real connection. When clients are in your chair, they’re putting their trust in you (you’re the one holding the sharpened blades near their head, after all). An appointment at the salon is actually an incredibly intimate exchange, with long periods of time where your hands are physically on them, your eyes examining their face in the mirror. Build the right rapport, and it’s no surprise that many stylists become a trusted confidante. Our Most Wanted Best Salon Experience winner, Michael Van Clarke, excels at the personal touch, never one to say no (find out more on page 54). And it’s this trust, this relationship, that can help clients experiencing confidence issues due to thinning hair and hair loss, to share their worries and the impact it has on their wellbeing with you. On page 56 we examine how you can repay that trust with the right advice, services, products and understanding, to help those clients suffering win back their smiles. Perhaps it’s an area for your team to build upon in 2020, and as you start the busiest of times in the salon, the team at Creative HEAD wishes you a merry Christmas and a prosperous New Year.

Amanda Nottage Editor

amanda@alfol.co.uk

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creativeheadmag.com

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JOIN US! After a packed year of Creative HEAD events, we thought why not round things off with Something substandard? An evening to underwhelm and unimpress in equal measure. And who better to mediate feelings of mediocrity than Ky Wilson. Bothered? Then head to page 50. On 29 and 30 March 2020, our business networking event Salon Smart is back in London and this time the hot topic is progress! If you want to re-energise business body and mind, we suggest you secure your place now, turn to pages 33 and 35 to 37. See more at creativeheadmag.com/events

@creativeheadmag

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Christmas

WHAT’S INSIDE

MICHAEL VAN CLARKE

FASHION

54

We talk to the salon supremo about how to make the most luxurious journey for your client

Christabel Legrand and Luka Chitty channel a future grunge aesthetic

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Hair by Robert Eaton for Wella Professionals

Outliers THE

SCENE

Goldwell’s Global Zoom goes to Vienna, Aveda Worldhood 2.0 begins and The Coterie heads to Liverpool

The innovators and salons disrupting the status quo 001 Outliers_Issue3_Cover_GW4.indd 1

EDITOR

CHIEF SUB EDITOR

CLASSIFIED EXECUTIVE

DEPUTY EDITOR

DIGITAL DESIGNER

SPECIAL PROJECTS MANAGER

STAFF WRITER

ONLINE AND DIGITAL ASSISTANT

SPECIAL PROJECTS DIRECTOR

AMANDA NOTTAGE DEBORAH MURTHA ANNA SAMSON

COMMERCIAL EDITOR EVE WAGSTAFF

ART DIRECTOR

NICK JABBAL

ADAM WOOD

EVA VESTMANN

KELSEY DRING

ONLINE AND DIGITAL EDITOR

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DAVID HAMMOND JENNY BROOKS

JOANNA ANDERSEN

PUBLISHER

CATHERINE HANDCOCK

ALISON ROWLEY

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Issue 03/2019

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ON THE COVER

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Creative HEAD is printed on paper certified as being from sustainable sources using only vegetable-based inks. Printed

by Buxton Press, Environmental Printer of the Year and Printing Company of the Year.

WRITE TO US AT: Creative HEAD, 21 The Timberyard, Drysdale Street, London, N1 6ND 020 7324 7540 enquiries@alfol.co.uk

10/10/2019 15:02

Creative HEAD is published 10 times a year by Alfol Ltd. Creative HEAD is a registered trademark. No part of this magazine may be reproduced without prior permission of the publisher. All information correct at time of going to press.

Printing by Buxton Press

@creativeheadmag

22/10/2019 13:03

World leading ethical hair extensions To enquire about joining the elite and becoming a Great Lengths certiďŹ ed stylist visit GREATLENGTHSHAIR.CO.UK/BECOME-A-CERTIFIED-STYLIST

Tim Hartley

‘MUST GO FURTHER’

Nick Irwin

GOVERNMENT

E\S Project

THE NEWS AND KNOW-HOW FROM YOUR INDUSTRY

Tom Connell

The edit

Peter Gray

THE NHF/NBF has called for a proposed government employment body to do far more in terms of effective enforcement action against salons and individuals operating in the so-called black economy. The group was responding to news that the government has closed a consultation into the creation of a new ‘Single Enforcement Body’ that would deal with employment rights including benefits and enforcing laws related to minimum wage.

Hilary Hall, chief executive of the NHF/NBF, said: “We want to see the authorities targeting businesses that break all the rules and yet appear to get away with it. Our members feel that enforcement is too heavily focused on employers who make small mistakes when calculating minimum wages. We hear from members of competing with ‘cash in hand’ businesses, firms which employ illegal workers or even appear to be fronts for criminal activity.”

The recent Queen’s speech also laid out a host of proposed new bills, including a pensions dashboard for gathering details of all previous pensions together in one place online, which won the NHF/NBF’s approval, as did added measures to help the environment.

A statutory Code of Practice for tipping was also announced to replace the current voluntary code to standardise the practice.

The NHF/NBF added it continues to work with other trade bodies to oppose a proposal for a minimum salary requirement of £30,000 for foreign workers in a post-Brexit immigration system.

M.I.B

BLACK ECONOMY

Hairfucker

TO TACKLE

NOISE show raises the roof RICHARD ASHFORTH’S guerrilla hairdressing event NOISE always brings bold and mind-bending hairdressing into the spotlight, and its latest London stop-off was no exception. The secret location was only revealed two hours before the show, building excitement for the seven incredible presentations.

Anglo-French duo E\S Project, the Chinese team of M.I.B led by Robbie Liu, and Russian hair anarchists Hairfucker took avant-garde to new heights, before Tom Connell of Trevor Sorbie demonstrated stunning progressive shapes, adorned with veils of beaded metal. Nick Irwin also made his NOISE debut, before Tim Hartley and Tina Anderson’s presentation bared all. Peter Gray wrapped up the night with architectural hair structures which exuded conceptual chic and literal smoke.

Pro hairdressers have fallen in love with the BaByliss 9000 cordless straightener as much as consumers! With a 30-minute run time at full power on just a three-hour charge, it’s perfect for session styling under pressure and in small venues. babylisspro.co.uk

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#CHedit MY months

AHEAD

What Christmas has in store for...

SIMON HILL

SESH HAIRDRESSING

2019

2019

LADIES NIGHT AT LINTON & MAC

WOMEN TOOK CENTRE STAGE at Linton & Mac’s Women Inspire event. The Linton & Mac team opened the salon to other small local businesses and more than 100 women turned up for an evening of girl power featuring a panel talk of inspiring leaders and a catwalk show. The gathering was a prime example of why this team won Most Wanted Best Local Salon 2019, with their continual efforts to reach out to clients and local businesses.

Lions Barbers Collective

makes history THE LIONS BARBERS COLLECTIVE held a special Barbers Saving Lives event at the Barbers-Surgeons’ Hall in London – marking the first time in centuries hair had been cut at the historic site. MPs, the Lord Mayor of London and more were present to pledge support for the provision of spaces for men to talk, as well as enjoy a showcase of the work of The Lions Barber Collective, winner of the 2019 Most Wanted Award for Innovation.

+4,004%

The rise in searches for ‘braided hairstyles videos’ in the past 12 months, according to a Pinterest report. Braids and braid tutorials are now some of the most searched-for topics, including bubble and hair scarf braids.

We are hosting a birthday party, #SESH15, to celebrate our 15th anniversary. In line with our brand ethos, all profits from the event will go to MND Scotland, the Motor Neurone Disease charity, as this is a cause very close to our hearts. The festive period brings a real buzz to the salon, it’s my favourite time of year!

MELENIE TUDOR

EN ROUTE HAIR & BEAUTY We’re launching a ‘reuse, recycle, refill’ green initiative.

My target is to save 1,000 product bottles from going to landfill by Christmas, so now we offer a product refill station. We’ve also launched the ‘En Route to Sustainability Promise’ for clients to pledge one new task to help the planet.

MOVERS AND SHAKERS

The class of #MWIT19 dine out THE WINNERS OF the 2019 Most Wanted and The It List Awards gathered together at the super-cool Coal Drops Yard to celebrate their achievements. A month to the day following the awards, the dinner at Hicce was a chance for the attendees to get to know their fellow trophy holders, including Legends Dylan Bradshaw, Sophia Hilton and Lloyds Hair. The group tucked into sharing plates, snapped Polaroid keepsakes and toasted their achievements.

IT’S BACK! OUR GAME-CHANGING BUSINESS NETWORKING EVENT IS BACK IN LONDON FOR 2020 – SEE MORE FROM PAGE 33

Grant Williams has joined ghd as regional key account educator for the UK and Republic of Ireland.

The Hairdressers’ Charity, previously known as the Hair And Beauty Benevolent (Habb), has rebranded as The Hair & Beauty Charity.

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DON’T GET IN A TANGLE

Freelancing means taking charge on your finances, education, stock upkeep and more, all while working your socks off to build a business. It’s a lot!

SELF/STYLED is our hub for freelance creatives and collaborators, full of business advice, product picks and inspiration to keep you running smoothly www.creativeheadmag.com/selfstyled SELFSTYLED_sp.indd 1

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CHRI STMA S SPEC IAL

Tick all your client’s party hair needs with Aveda’s go-to styling cracker.

You’re spoilt for choice by Redken, with five Christmas gift sets laying on the compliments!

RRP £18 0800 0512979

aveda.co.uk

RRP FROM £36 0800 085 4956

Go shiny with a Gold Leaf or Smashed Holo Compact Styler from Tangle Teezer.

Clients buying a Kitoko Oil Treatment from ASP will be gifted this free luxury cosmetics bag. Slick!

redken.co.uk

RRP £14 EACH 020 7274 6128 tangleteezer.com

RRP £26.90 01794 527111 asphair.com

Meet Mr Strong and Mr Ama zing, great gifts for guys from MITCH.

This Royal Dynasty deluxe gift set from ghd has both the rose gold platinum+ and air hairdryer, and is its most luxurious set ever!

RRP £298 01924 423400 ghdhair.com

To celebrate its 25th anniversary, American Crew is inviting guys to Get the Look with its three duo gift sets.

RRP £22 EACH 020 7391 7440 american crew.com

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RRP FROM £24 0845 659 0011

salon-success.co.uk

The Kérastase Christmas Coffrets feature three fullsized products to target specific hair types.

RRP FROM £66 0845 600 0122

kerastase.co.uk

Bring on the twinkle with JOICO Stars of JOI Christmas gift sets, in four brand varieties.

Santa, can we have Defy Damage, please?

RRP FROM £24.61 0845 071 2326 joicoeurope.com

The System Repair Gift Set from System Professional is perfect for sprinkling some high gloss shine onto fragile hair.

RRP £39.95 020 3901 1163 systemprofessional.com

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There are four BC sets from Schwar zkopf Professional; each one contains a shampoo, conditioner and a treatment in a cosmetic bag.

RRP £26.95 0800 526741

schwarzkopfpro.com

Join the book club with one of these sets from Paul Mitchell, and focus on the story of giving.

Pop these pouches, stuffed with L’Oréal Professionnel Serie Expert mini goodies, onto your shelves!

STOCK OPTIONS

RRP £10 0800 030 4034 lorealprofessionnel.co.uk

OUR PICK OF THE COOLEST CHRISTMAS GIFT SETS TO STACK ON SHELVES, AND STUFF IN SEASONAL STOCKINGS

The thank goodness set from evo is all about hair, while highly gifted has some face products in there, too!

RRP FROM £23 0845 659 0011 salon-success.co.uk

RRP FROM £37 0800 955 4285

astonandfincher.co.uk

Protect any colour clients with the Kerasilk Color Christmas bag from Goldwell.

RRP £40 0330 123 9530 goldwell.co.uk

... h c t a w o t O ne

LEAF SCISSORS GIVEN THE CURRENT climate crisis and catalogue of ecological disasters, we’re realising now more than ever that we all need to do our bit. While many hairdressing brands have chosen to go down a sustainable route, Leaf Scissors – the brainchild of hairdresser Stephen McManus – is giving back in a very tangible way.

For every pair of the high-quality Japanese scissors sold, the company plants 10 trees in association with One Tree Planted, a non-profit organisation on a mission of global reforestation.

“I had wanted to create a tool for years but didn’t want to just do what everyone else was doing,” says Stephen.

“I learned more about One Tree Planted and realised I could use this to really make a difference.”

Since its inception Leaf Scissors has been taking its responsibilities seriously by helping offset carbon and reforest the earth. In fact, the past month alone has seen it plant nearly 500 trees! Leaf Scissors are designed ‘for

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hairdressers, by hairdressers’ and each order is presented in plastic-free packaging with an eco box made from a minimum of 90 per cent recycled material that is also fully recyclable.

Retailing at £220, the Black Edition is designed to suit all hairdressers no matter their level of experience.

Its ergonomic design makes the scissor feel like an extension of your hand and allows the user to explore their creativity with freedom and expression.

Available in 5 inch, 5.5 inch and 6 inch models, they also can be bought in both left handed and right handed designs. “I created Leaf Scissors as I wanted a tool that was both stylish and sustainable,” says Stephen. “The brand is creative and has a sustainable impact. I’m so proud that we’re able to plant 10 trees every time somebody buys a pair.”

PRICE £220 07891 435088

leafscissors.com

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Inside story EDWARD JAMES LONDON BALHAM

Set in an old dairy, the latest outpost of Edward James London invites guests into a ‘stylish home’ concept. For founder Edward Shortall, that translates into texture, pattern, comfort and colour – stone, tree bark, marble, ceramic, metals and ikat prints offering bold colour and pattern.

“Our goal with the materials we use is to be as natural, recycled and upcycled as possible – all timber is from sustainably sourced manufacturers and we don’t use plastics or toxic paints that contain volatile organic compounds,” explains Edward. So it makes sense that you’ll find Aveda in the salon, too. His love of “mixing things up and having fun” is evident – kids are fascinated by the internal forest of tree trunks, and an enormous bunch of Edison bulbs look like a tangled knot of eccentric hair. Pooky supplied all the lampshades and you’ll spot Timothy Oulton light fittings, too. Lamps from Graham and Green and upcycled retail storage and some seating from Barker and Stonehouse round things off nicely.

HOT BUYS

now open

TAKE A VOYAGE

Does your reception area need a shake-up?

Then this Discovery desk might just open up new possibilities – it’s modern, innovative, functional and offers plenty of space. £949 until 31 December (usually £1,189) 07554 990965 salonambience.com

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BOND SHOREDITCH

A bespoke hair salon for women only, this Milk-designed London location was crafted with comfort in mind and uses vegan haircare.

CREATIVE HEAD

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COMING SOON ALFAPARFMILANO.COM

NEW SEMI DI LINO VOLUMIZING RANGE

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WHY DID YOU WANT TO BECOME A HAIRDRESSER? When I was a child I would play with my sister’s dolls’ hair, then I began doing mannequin heads – I got through a lot of them! So, the passion to become a hairdresser has been there from a young age. But what really got me excited about the industry was when I got an apprenticeship at Stuart Holmes in Cheltenham. Once I began colouring, cutting and seeing colleagues entering competitions, shows and events, I really found a hunger, drive and passion to do more.

EDDIE PARKER

AGE: 20 SALON: STUART HOLMES SALON WHAT HAVE YOU BEEN YOUR HIGHLIGHTS SO FAR? Being part of the L’Oréal Professionnel ID Artist programme; I’ve completed the first year. It’s been so amazing doing shows with Jason Hall, having a three-day workshop with Brooks & Brooks, being mentored in presentation skills by Simon Shaw and getting to go to Barcelona!

Another highlight was winning the L’Oréal Colour Trophy Star Award 2019 for the Western Region. This was such a big moment for me.

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WHERE DO YOU SEE YOUR SELF IN 10 YEARS’ TIME? I don’t know, but I hope it’s doing creative and education work around colour. I still want to be inspired by the latest trends and continue to improve, making sure I’m keeping up-to-date with techniques.

WHAT WOULD YOUR DREAM HAIRDRESSING GIG BE? To learn and work alongside leading colourists in the UK, absorbing as much information as possible. I’d also love to be creating my own collection of work, which would allow me to present on stage, educating and inspiring hairdressers.

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MAKE IT A CRACKER

FOR SALONS. THE NHF/NBF SHARES THE FESTIVE SEASON IS ALSO A GIFT A SERIOUS END-OF-YEAR BOOST TIPS ON HOW TO GIVE YOUR PROFITS BEFORE THE CHRISTMAS madness begins, make sure you have the whole team on board for what will undoubtedly be a manic few weeks. “Involve all of your employees in your Christmas preparations,” advises NHF/NBF chief executive Hilary Hall. “Organise a ‘Christmas brainstorming session’ to get as many ideas as possible.”

IT’S A WRAP…

Inspire your team to really push retail sales, says Hilary. “You could offer a prize for best Christmas sales. Staff recommending products they love to clients is effective as their enthusiasm is infectious.”

MOTIVATE YOUR TEAM

“Christmas can be a good time to judge annual schemes such as ‘employee of the year’ and present the winner with their prize,” says Hilary. Salon software can be used to provide objective measurements of

employee performance, and the NHF/NBF has a number of trade members who supply specialist salon software to help you out.

SHOW YOUR APPRECIATION

“Your employees will be working really hard as Christmas approaches, so find different ways to show your appreciation,” says Hilary.

See what works best for them – whether it’s discounts on retail products, extra time off, a staff day out or a special treat during the usually quieter January. If your staff feel valued they’ll be far more committed to the success of your Christmas plans.

NOT JUST FOR CHRISTMAS…

“Taking steps to motivate and incentivise your team is, of course, important for the success of your salon throughout the year,” says Hilary. Members can download an indepth guide to managing staff full of advice and insight: nhf.info/performance-guide

HOW THE NHF/NBF CAN HELP YOU Not yet an NHF/NBF Member? For less than 75p a day, benefits include: • Valuable discounts on industry-specific insurance • Free health & safety advice • Free 24/7 legal and commercial helplines • Membership helpline for everyday business advice • Free employment and chair renting contracts

JOIN THE NHF/NBF BEFORE THE END OF DECEMBER 2019 AND QUOTE CHD25 TO GET £25 OFF YOUR MEMBERSHIP FEE

Make this a Christmas to remember with the NHF/NBF’s advice. Call 01234 831965 or visit nhf.info/join CREATIVE HEAD

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THE BUSINESS EDIT

CAROLYN ARONSON ITʼS A 10

WHY DID YOU LAUNCH IT’S A 10?

We started with just one bottle, and the concept was to create the product I always wished I’d had when I was a salon owner. I used to cherrypick products because I never found a range that had everything I needed when I was behind the chair. My mission was to create a line where every product was a 10 that really gave instant, miracle results and were also multi-functional.

TELL US MORE ABOUT THE RANGE’S HERO… The Miracle Leave-In product sells more than 13 million a year in the US. On the bottle, there are 10 simple bullet points about what it can be used for. Its purpose is to bring hair to an immensely healthy state so that no matter how you want to style it, it will behave in the way you want it to. It’s expanded into seven different variations and I build the collections around this original product.

HOW ARE YOU SPREADING THE WORD? I really believe in sampling – I started off by going in to salons and giving them fullsized products! Once stylists started using it, it became almost a cult-like product as they started telling other hairdressers, who told their clients. We created a national holiday – 10 October, 10/10, Love Your Hair Day. Well, it’s now it’s International Love Your Hair Day!

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CAN REFRESHMENTS REFRESH YOUR BOTTOM LINE? NOTHING SETS OFF the salon experience quite like something delicious to sip or snack on while in the chair – especially at Christmas time. But can food and drink actually serve to grow your business further?

It’s important to follow the appropriate regulations to ensure everything is hygienic and on the right side of the law. You don’t need a food handlers’ certificate to sell food, but the Food Safety Act 1990 outlines the standards required to serve food to the public, and you must ensure that everything is kept clean, stored correctly and staff follow instructions closely. And if you’re regularly serving alcohol, even if you’re not charging for it, then you’ll need both a personal and premises licence.

When Gatsby & Miller in Amersham relaunched in January, it opened the in-salon Cafe 67. “Blending services and hospitality under one roof followed a requirement from our clients for good coffee and quality food,” explains owner John Roads. “We have created a premium service and social space that encourages clients to visit even between their appointments.”

All clients are offered complimentary filter coffee, which they can upgrade to for an additional charge. As a licensed premises, the cafe also offers alcoholic drinks.

Everything can be ordered from their chair and added onto their bill, helping to provide

a seamless service. “We want to enhance a client’s visit and to be an enjoyable, accessible experience.”

Q Hair & Beauty’s Kain Lawrence believes the key is to offer an easily achievable menu.

At his salon, it comes pre-prepared and individually packaged. “This means we can offer drinks at an affordable price without worrying about wastage either.”

It also serves drinks in its Courtyard Garden, and it’s had a positive impact on business. “The uptake has been hugely successful. The financial benefit is a double header; not only is there a profit margin in the alcohol we sell, but there is also then no absorbed costs in providing our complimentary refreshments menu.”

Owner of RE:NU salon, Leigh-Anne Regan, has built a relationship with a local gin bar in order to promote both businesses. “We wanted to do a collaboration with interaction on social media from our clients and use drinks as a marketing tool,” she explains.

“They have to post on their Stories to get a free drink and tag the bar, us and the location. When they’ve done this, then they get the drink free – clients love it.”

“If you get it right and listen to what your clients want,” says John Roads, “offering food and drink can enhance their overall experience and they’ll reward you with continued loyalty.”

MICHAEL VAN CLARKE MICHAEL VAN CLARKE

The Marylebone Deli was created in our salon, where we run a seasonal menu available to clients and staff. There are specials made by head chef Luis each day, and we aim for the quality to be comparable with The Ivy. All catering costs are added to clients’ final salon bill and about 45 per cent of our visitors choose something from our catering options – this ranges from a single cappuccino to a full meal with champagne.

Catering bills will vary from £4.50 to about £40, but the average spend is just under £10.

Salons should ensure they’re able to develop their offerings. There is no point in offering a service and 2019 then withdrawing it because it wasn’t well thought out.

CREATIVE HEAD

24/10/2019 12:39

#BusinessEdit

BUSINESS BUILDER

ASK ME ANYTHING THERE ARE EXPERTS INSIDE EVERY BRANCH OF SALON SERVICES WITH KNOWLEDGE TO SHARE, SO JUST ASK!

With Black Friday just weeks away and the festive season round the corner, it’s important you’re prepared for the spike in business. So make sure you’ve stocked up on all the essentials – from products (for both professional use and retailing) and electricals to gift cards and festive bundles.

After all, the last thing you want to do is run out of stock during the busiest season!

Help your clients get ready for party season with Training Solutions’ Blow It In Style Essential Blow-drying Course (£85 exc. VAT). It’s ideal for creating voluminous and frizz-free hair styles for all social occasions.

THE SERVICE STATION In association with

Innovative launches, expert advice and business boosting ideas – drop in and feel the buzz!

ON RIGHT NOW We understand how important it is for beauty professionals to stock up and save money ahead of the busy festive months.

That’s why we’ve got loads of exciting deals in the pipeline this November and December. Be sure to keep an eye on our website, salon-services.com, so you don’t miss out!

WELL-GROOMED BUYS FOR THE BOYS AT

The new Wahl Stealth Beretto Clipper Kit (£109.99 exc. VAT) is now available at Salon Services. Featuring a speed comb that’s great for creating flat tops, tapering and clipper-overcomb techniques, as well as a Durable Diamond Blade, this is a must-have!

Joanne Etherson

Marketing manager at Salon Services

Q: How can I prepare for the festive rush?

A: November and December are traditionally packed with parties as people get into the festive spirit. People want to look their best for these big occasions, a bonus for hair salons, which see a rise in bookings.

To ensure you don’t get lost in the festive frenzy, be sure to plan these months to perfection well ahead of time. For instance, triple-check stock levels so you have everything you need, create your Christmas beauty packages and don’t forget to decide on the layout of your retail area as this can save you a lot of stress.

And when Christmas business really ramps up, don’t forget that however important it is to keep your customers happy, you need to carve out a little special time for yourself as well.

FOR ADVICE ON HOW TO BUILD YOUR BUSINESS, CALL 0330 1231907 OR VISIT SALON-SERVICES.COM CREATIVE HEAD

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27

24/10/2019 10:22

AND GET SWITCHED ON TO COLOUR WITH CREATIVE HEAD TV!

ZOË IRWIN

JORDANNA COBELLA

ROBERT EATON

JAYSON GRAY AKA KARBON KYD

CLAYDE BAUMANN

Watch Creative HEAD editor,

Amanda Nottage, in conversation with a host of brilliant Wella colourists… only on Creative HEAD TV

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19/09/2019 11:34

#BusinessEdit

MISSION CONTROL

PUTTING YOU IN THE DRIVING SEAT OF YOUR SALON

Reader Panel methodology: survey conducted in a poll of 50 salons employing four or more staff and spread geographically across the UK

in association with Phorest Salon Software and the Creative HEAD Reader Panel ONCE EACH ISSUE of Creative HEAD lands with our subscribers, we speak to our Reader Panel to ask them how their business is going, in partnership with Phorest Salon Software. We combine the results from our Reader Panel with research compiled by Phorest Salon Software, using its client base of salons from across the UK, to gauge what’s going on in the industry and discuss how to solve common problems and issues. This month we’re talking about how to maximise the salon Christmas boost.

PERCENTAGE OF TURNOVER ATTRIBUTED TO RETAIL SALES

7.8%

AVERAGE CLIENT SPEND IN SEPTEMBER (EXC. VAT)

£54.59

HOW DO YOU COMPARE? How was business in September compared with August?

SAME 20% UP 40% DOWN 40%

How was business in September compared with September 2018?

SAME 40%

UP 50%

DOWN 10%

READER PANEL MISSION: MAKE CHRISTMAS COUNT

90%

of salons experience a Christmas rush

60%

The average number of days of salons salons close a quieter at Christmas is have January three days

“We host two evening events called Advent Select. These evenings are for our clients who spend the most on retail, and are preview events for our Christmas gift sets. If a guest spends more than £100 they also receive a gift voucher for a free haircut in January”

CREATIVE HEAD

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IAN HARROLD, ATTITUDE MEN’S HAIR

DID YOU KNOW…

UK SALONS SEE A 300 PER CENT UPTAKE IN APPOINTMENTS IN DECEMBER SO YOU KNEW the Christmas rush was big, but did you know how big? And do you know when that rush starts exactly? New research

by Phorest Salon Software has identified that it’s already started – on 17 October! The study also found December bookings in salons represent a whopping 300 per cent increase on the previous two months, meaning the chance to fill your books has never been better.

By analysing booking data from more than 6,500 salons, the Phorest figures show that towards the end of October, the spike is on a definite rise and the upward trajectory continues throughout the month of November, before reaching its peak on the busiest day of the year – the last Thursday before Christmas.

By the first week of November, salon appointment bookings have already almost doubled the average number of weekly bookings taken – jumping from 9.32 to 17.3 appointments made for the Christmas season. And once the end of November hits, that number has shot up again to 21.7.

What can we take from this? Well, if you want to stay ahead of the curve and maximise on the rush, you need to have a marketing plan well in advance of the yuletide fun.

Ideally, get promoting from the third week in October to make sure you’re reminding your clients to get booking and avoid having to disappoint those who call when your slots are already full. Try reaching out with clever email and SMS campaigns and flagging your December availability on your social accounts and salon app sooner rather than later. If you’re a Phorest client, you can access suite of readymade email templates, SMS messages and your own branded app to get your slickest yet marketing plans underway.

Find out more at phorest.com Shauna O’Halloran is content & marketing manager at Phorest Salon Software. Find out more at phorest.com and @phorestsalonsoftware 29

24/10/2019 10:20

#BusinessEdit

KEN’S CLINIC GOT A BUSINESS HEADACHE? LET KEN WEST, DIRECTOR OF BUSINESS EXPERTS 3•6•5, OFFER A PERSONAL PRESCRIPTION

How do you successfully expand your brand to more than two salons without diluting your identity, ethos and beliefs?

ADAM GORE, BARBEROLOGY

KEN’S DIAGNOSIS

I love this question Adam, as it takes me back to the time when I did exactly the same thing and went from two salons to three. What I discovered literally changed my life, as the challenges that I then faced led me to join 3•6•5, the wonderful organisation of which I am now a director.

When I had two salons, which were fairly close together, I could ‘be there’. I split my time between the two and was one of the main income producers, and also problem solver/ maintenance man/generally Mr Amazing. When I bought my third salon I soon realised that there was only so much that I could do and that what I needed were systems that made my salons work, whether I was there or not. It’s worth reading a book called The E Myth by Michael E. Gerber that explains the transition from skilled craftsman to businessman.

To build and maintain a brand you need two key things. A true understanding of what your brand stands for and its values, and then systems to ensure that everything about your brand is replicated in all of your branches.

This is exactly how a franchise works. You can go into any McDonald’s or Costa Coffee and you know what to expect. The product is the same and the service you receive should be the same. In other

words, your client experience should be the same in each of your branches.

Now I know that each of your stylists is different, but to become a brand with a strong identity there has to be a uniformity across your group. Pricing should be the same, promotions should be the same, branding and salon design should have a strong common theme. In your question you mentioned ‘identity, ethos and beliefs’. Your Instagram page says that you provide ‘a fresh look at men’s hairdressing’. If I were to ask every member of your team what this really means, would they all say the same thing?

You are in the fastest growing and, I believe, one of the toughest sectors of our industry. Yet I also believe you are in a sector that offers amazing opportunities for the bold to rise above the masses. Your team culture is going to play a vital part in creating your brand and I hope your barbers are employed because otherwise controlling culture and creating a brand becomes virtually impossible. With self-employed barbers you are in fact a landlord with little or no control in the eyes of the HMRC over what happens in your salons.

Systems also ensure that your business functions whether you are there or not. As you grow they ensure that each extra site operates exactly as you want it to. You need systems for attracting and ensuring the retention of clients, building a team and a culture to be proud of, educating and creating opportunities for your team, and building profitability and long-term security for you and your team.

I learnt none of this when I trained as a hairdresser, which is why I joined 3•6•5 as a member nearly 30 years ago.

I love the look of what you are doing Adam but trust me, to continue to grow a brand, most of us need some coaching to develop new skills. I wish you nothing but success.

DO YOU HAVE A BUSINESS HEADACHE YOU’D LIKE KEN TO HELP WITH? Email him directly on KenW@365Hair.com or tweet us at @creativeheadmag 30

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CREATIVE HEAD

24/10/2019 10:25

SUCCESSFUL

BUSINESS

COACHING FOR

SALONS

Are you a Salon Owner?

Do you want your salon to grow in this competitive economy?

3·6·5 offer successful business coaching for salons providing you with powerful results-focused salon business education for your whole team. Meet likeminded people and discover the right tools to tackle key challenges in your business, steering you towards a stronger, more profitable future.

Discover how we can help you…

Call 0845 659 0015 or email hello@365hair.com www.365saloneducation.com • Find us: @365SalonEducation

AD1467 3.6.5 Creative Head Oct Issue SP.indd 1

10/10/2019 13:04

#BusinessEdit

ASSESSMENTS ARE ‘CONFUSING’ THE NHF/NBF has reported confusion among employers about how end-point assessments work in hair and beauty.

Director of quality & standards, Caroline Larissey, said: “We have been asked how many times an apprentice can take the end-point assessment, and who pays for repeat sittings. To clarify, there is no limit to the times an apprentice can sit the tests and if funding for the apprentice has run out, the employer must pay.”

End-point assessments are the final part of the new Standards (Trailblazer) apprenticeship schemes in England only.

“Employers must continue employing apprentices until they have successfully completed their apprenticeship, including the assessment. Employers can extend the apprenticeship if necessary,” she added.

Find out more at nhf.info/apprentices

DEALING WITH NO-SHOWS AND LATE CANCELLATIONS

IF YOU GET ONE no-show a day for appointments worth £50, you’ll be losing £14,400 a year, says NHF/NBF director of finance Kishon Mather. He explained: “That’s why no-shows and late cancellations can cause serious damage to a salon’s profits.

“You must create a no-show and late cancellation policy. You’ll need to be clear about how far in advance clients need to cancel and any financial penalties you may charge. But be careful – although you are entitled to cover your financial losses, the law says you cannot impose fees that are unfair to your clients.”

NHF/NBF members can download a new in-depth guide to dealing with no-shows and late cancellations at nhf.info/no-show-guide

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HIGH STREET HOPE FOR THE HAIR AND BEAUTY SECTOR

BEAUTY SALONS, combined hair and beauty salons and barber shops continue to show healthy high street growth against a backdrop of rising shop closures, according to a recent report from the Local Data Company.

Although the high street shop vacancy rate is now at its highest level since 2014, figures for the first half of 2019 show that barber shops saw overall growth of 352, beauty salons by 179, nail salons by 109 and hair and beauty salons by 56.

NHF/NBF chief executive, Hilary Hall, said: “It’s great that hair and beauty is one of the few retail sectors showing growth and we’ve seen a big rise in the number of NHF/NBF members offering both. Express treatments or services, male grooming, longer opening hours and online bookings or focusing on wellbeing are all examples of how salons can make the most of consumers’ willingness to spend money on looking and feeling good.

“Getting and keeping clients is harder than ever – but crucial if salons are to make a profit against a backdrop of rising wages, higher rents and rates.”

Find out more at nhf.info/high-street

More increases to come for National Living Wage?

BOTH MAIN POLITICAL parties have proposed increases to the National Living Wage (NLW). The Conservative Party says it will raise the NLW to £10.50 an hour within five years and lower the qualifying age from 25 to 21.

The Labour Party has pledged to raise the NLW to £10 an hour in 2020 and to lower the qualifying age to 16. Sixteen-year-olds are currently entitled to £4.35 an hour.

Hilary Hall, chief executive of the NHF/NBF, said: “Of course employers want to pay their talented stylists, barbers and therapists of all ages a decent wage. But there comes a point when ever-increasing wages become unaffordable for small businesses, especially service industries where wages and pensions are such a high proportion of overall costs.”

Find out more at nhf.info/NMW-proposals

CREATIVE HEAD

21/10/2019 10:51

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FULL OF WONDER

Forget those three kings, we have four queens bearing gifts this season... ghd Gatefold.indd 3

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CROWNING GLORY With the right tools any client can rule their look and feel like the queen they were born to be. The new Royal Dynasty collection from ghd is a celebration of all things beautiful, with sparkling rose gold gifts nestled in sumptuous burgundy vanity cases. Are you ready to make this Christmas one to remember?

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DELUXE D

Meet the most luxurious gi

DELUXE GIFT SET

This ultimate gift set features a majestic rose gold platinum+ smart styler and professional ghd air hairdryer in a luxury vanity case RRP £298 / €364

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This crown jewel comes set in rose gold, ready to revolutionise routines with predictive technology, in a luxury vanity case RRP £199 / €235

22/10/2019 09:58

DELIGHTS

us gift sets in ghd history…

GOLD STYLER

The iconic styler for proven results, given a seasonal upgrade with a chic rose gold sheen and a luxury vanity case RRP £159 / €179

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AIR HAIRDRYER

Blow your clients away with this sleek hairdryer, now with rose gold accents for a professional finish every day RRP £99 / €129

22/10/2019 09:56

GIFTING G

These luxury gift sets offer great value – sna

PLATINUM+ GIFT SET

ghd platinum+, paddle brush and a heat-resistant bag for a super-smooth finish RRP £189 / €225

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CURVE GIFT SET

ghd curve creative curl wand, oval dressing brush, styling glove and a heat mat for beachy waves RRP £129 / €149

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ghd flight travel hairdryer in a protective carry case makes the perfect travel buddy RRP £59 / €65

22/10/2019 09:57

BOSSING IT

Enjoy the rewards you and your team deserve this Christmas These perfectly packaged gift sets are the ideal gift this Christmas – whether a present for family, friends, or yourself. No matter their hair type or length, every client deserves the royal treatment.

BY ROYAL APPOINTMENT ONLY. DISCOVER MORE ABOUT THE ROYAL DYNASTY CHRISTMAS COLLECTION FROM GHD. FOR MORE INFO OR TO BECOME A STOCKIST, CONTACT YOUR GHD ACCOUNT MANAGER OR CALL +44 (0)1924 423400

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22/10/2019 10:12

THE BOLD To celebrate the talent across the Aveda Salon Network, the brand runs the #AvedaArtist competition, where stylists up and down the UK submit creative images on social media for the chance to win a shoot mentored by members of the Aveda Artistic Team. Winners Domenico Sansone from Gina Conway Salons and Spas, and Maren Moholt from Wonderlab, joined Aveda’s Jo McKay and Bruno Elorrioroz to get bright and bold with neon using new Aveda Full Spectrum Vibrants, under the direction of Bea Carmichael and Luke Castillo. The future’s so bright, you gotta wear shades...

PHOTOGRAPHY BY JOANA GAUER

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CREATIVE HEAD

21/10/2019 10:55

CR EATIV E HE AD AD VE RT OR IAL

TYPE GO ONLINE to see all competition entries – search #avedaartist on Instagram, or visit @AvedaUK

CREATIVE HEAD

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21/10/2019 10:55

“The looks show how at Aveda salons we love healthy, shinylooking hair. We are able to create vibrant colours by remaining true to Aveda’s brand values, and the Aveda Full Spectrum Vibrants shades are 95 per cent naturally derived, too” DOMENICO SANSONE, GINA CONWAY SALONS AND SPAS @HERE.IS.DOM

“This competition is a great opportunity from Aveda to push ourselves and engage with our job, to be creative and spend a fantastic day surrounded by like-minded creative people.

And, of course, the opportunity to see our work published in Creative HEAD” DOMENICO SANSONE, GINA CONWAY SALONS AND SPAS @HERE.IS.DOM

40

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CREATIVE HEAD

21/10/2019 10:57

CR EATIV E HE AD AD VE RT OR IAL

HAIR Bruno Elorrioroz (@brunoelorrioroz), Maren Moholt (@hairbymarenm), Jo McKay (@joelouisemckay), Domenico Sansone (@here.is.dom). CREATIVE DIRECTION Bea Carmichael (@beacarmichael13) and Luke Castillo (@lukeccastillo).

MAKE-UP Lucy Broggio (@lucy.broggio_mua). PHOTOGRAPHY Joana Gauer (@jogauer)

“I entered the ecause competition b pportunity to I wanted the o n in a different spiratio gather new in the veryday life in e m o fr g in tt e s ce of doing n e ri e p x e e th salon, and al work! With ri o it d e d n a ts photoshoo and Luke, the a e B m o fr lp amazing he g and I learnt in z a m a s a w t time on se t the process” u o b a h c u m o s CREATIVE HEAD

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AB LT, WONDERL MAREN MOHO NM @HAIRBYMARE

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24/10/2019 10:26

It’s our little

secret

You can’t beat the ease of tape extensions, but they never look as good as individual bonds… do they? New SECRETS extensions from Hairdreams are here to change your expectations 42

042-043_Hairdreams.indd 1

24/10/2019 10:29

CR EATIV E HE AD AD VE RT OR IAL

TAPES HAVE BEEN the biggest game changer in the extensions market in recent years. Quick to apply, easy to look after and an instant boost in volume – what’s not to love? If only you weren’t limited as to where you could place them. Well… we have a secret to share with you.

The newest product from Hairdreams is here to shatter assumptions of what can be achieved with tape extensions. SECRETS tapes allow stylists to create volume that’s more imperceptible than ever before – and in just a few short minutes. The construction of the new tapes makes it appear as if the hair has grown directly from the scalp, creating natural-looking volume and hair fall.

To make these incredible new tapes, Hairdreams has created an innovative injection procedure to integrate additional hair into the tapes, rather than knotting or pressing them flat in the usual way. This means the hairs come directly out of the tape with a ‘push-up’ effect, rather than lying flat against the tape, giving unmistakeable volume that appears to grow directly from the scalp.

SECRETS, like all Hairdreams extensions, use only the highest quality, 100 per cent human hair. The tiny tapes can be used on all areas of the head, even in fine hair areas where you’d normally reach for a bond rather than a tape. The SECRETS tapes contain twoto three-times more hair than regular real hair tapes, so just think of the immense volume boost you can offer your clients.

Shhh…

Worried you’ll have to learn a new skill to fit these tapes?

Don’t be! Just like Hairdreams’ best-selling Quikkies tapes, SECRETS also enable fast and seamless transformations with the unique quality of Hairdreams extensions.

These self-adhesive tapes are simple to apply, require no special equipment and can be quickly taught to staff. Mix and match Quikkies and SECRETS for the ultimate invisible finish that will leave your clients amazed. SECRETS come in a wide variety of colours to suit everyone, including popular Root Shadow shades to cater to ombre and balayage clients. This won’t be a secret for long…

Learn more about the new SECRETS collection from Hairdreams. Call 07566 294857, +43 316 6057644, email crm@hairdreams.com or visit hairdreams.com hairdreams_uk 43

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21/10/2019 10:58

stronger

44

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CREATIVE HEAD

22/10/2019 11:26

together It’s Astonishing to think that Unite – the hair brand founded by ex-Sassoon educator and now California resident Andrew Dale – is 16 years old. But what a fabulous excuse for a celebration (not that another one was needed) for the more than 1,000 hairdressers (aka the Unite Family) who attended Global Session VI, a weekend of inspiration and education delivered by Unite’s global troupe of artistic directors, editorial stylists and tastemakers

CREATIVE HEAD

046-051_Unite.indd 2

– @unite_hair #unitefamily 45

24/10/2019 10:31

ed and varied, with The performances at San Diego’s historic Balboa Theatre were fast-pac l Styling, Editoria either on focusing and 45-minute sections each featuring three artists modern rnish high-va an’s O’Sulliv Brendan included ts Cutting or Barbering. Highligh Marino’s take on a ’40s victory roll straight out of NYFW; Unite educator Arianna nt and intellige an exquisitely cut and tasteful work on a duo of Goth-rock models; looks right men’s of breadth and depth the articulate barbering showcase that highlighted too – gravity, but tion imagina ed defi only not that looks now; and a finale of avant-garde touches to his nishing fi the put to der steplad a up climb to had h McGrat Australia’s Shaun discussing the pros and incredible resin creations. Along with a quartet of ‘hot’ LA stylists ing, crowd-pleasing -provok thought of hours cons of fame forged on Instagram, it was 48 and above all good-natured fun.

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24/10/2019 10:32

HAIR BY BRENDAN Brendan O’Sullivan – for decades the creative director at Regis and now an international session stylist in his own right – is a key member of the Unite Family.

He worked with more than 60 designers this season across both NYFW and LFW, and all were amazing! Here he tells Creative HEAD about his experiences…

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What is it about session work that excites you?

I love playing with textures, styles and techniques. Some are inspired by the past but given a modern twist, such as at the EDGII NYFW show, where we did a new take on the classic ’40s victory roll. I also enjoy creating more extreme looks such as the super-wet, high shine styles, which will help shape the next hair trends on the high street.

It’s wonderful to see a take on a style you’ve created backstage descend into the mainstream.

In general, I truly enjoy the whole collaborative experience – from liaising with the designer to find the perfect hair design that will help convey the message behind their collection, to working with my amazing team who all pull together to help deliver the look. Then, of course, working with the fabulous models, production and make-up teams. It really takes an army of people to bring the show together – and I love every part of it.

In which ways does your session work enhance your Amersham salon business?

Our clients love that the fact that two of our senior stylists and I do session work. They love that we are backstage creating new hair trends all over the world and not just following the trends. Where possible, we offer our insalon team the opportunity to assist, with some travelling around the world to work at fashion weeks and on editorials in London, Milan, Paris and New York.

As a result, we are now known in our town as ‘the salon to go to’ and this is reflected in our pricing – our clients are prepared to pay premium rates for the comfort of being treated by our top stylists, who have gained knowledge and expertise from all over the world. This has led to even more VIP and celebrity bookings, enticing clients who would usually travel to London to have their hair done.

As a business we really utilise the content gathered from our various shows and editorials to showcase our work in the salon window, across our social channels and website. Allowing our client base to follow our adventures via our Instagram, updating our stylist bios on our website and placing videos of the looks we’ve created backstage on our social networks is great for the bottom line, helping with bookings and product sales. It’s also good for teambuilding and morale, helping us to attract great staff who know we support them both in and out of the salon. It’s of great benefit to all areas of our business.

NEW YORK ER VIBE

EDGII POW

GLOBAL FASHION COLLECTIVE AC HO USE

A high ponytail with a Chinese staircase braid

LEAF XIA

d on Looks were base ings aw dr se ine old Ch

LONDON SYZYGY

Ponytail with extension and ring

Unite s ct produ able ail are av y in the UK ss sivel exclu Salon Succe from

NAMESLDN DT JEAN GRITSFEL Rock chic beach

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0s

ke on a ’4 A modern ta victory roll

Leaf XIA photography by Leandro. EDGII Power Vibe photography by Mike Coppola. AC House images courtesy of Global Fashion Collective. Jean Gritsfeldt and Syzygy photography by Jen Baker.

How do Unite products deliver for you backstage at the shows?

When you’re working in the fast-paced backstage environment, you need products that can help you create a range of looks. Briefs can change at the last minute and it’s great to have products that can multi-task and be layered… the Unite range is perfect for this! Its products deliver everything I need, from the mirror shine on the sleek ponytails at the Global Fashion Collective NYFW show, to the beachy, soft matt waves at Jean Gritsfeldt at NAMESldn over LFW. We can’t wait to work with the Unite products and team again next season!

vibe

– @unite_hair #unitefamily 49

24/10/2019 10:33

Two things you should know about the new BaByliss 9000 straightener…

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CR EATIV E HE AD AD VE RT OR IAL

1. You need one in your kitbag right now 2. It’s cordless

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VE RT OR IAL CR EATIV E HE AD AD

• Powered by

lithium-ion for sustained power performance • Three

temperature settings: 160˚C, 180˚C, 200˚C • Three-hour

• Micro Heating

Matrix gives consistent styling on every section • Ultra smooth

ceramic floating plates for an effortless glide

fast charge for 30-minute use at maximum temperature

• Silicone plate

• Travel storage

• Two-year

case and heat protection mat

guard for safe heat-up and storage guarantee

Cordless?

This is different.

Yes, we know. Cordless isn’t new. But the BaByliss 9000 Cordless Straightener is like nothing you’ve used before

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24/10/2019 15:55

“The look at Matty Bovan S/S20 was all about the perfectly straight, long, silky ponytail – every woman’s dream.

That’s why we used the BaByliss 9000 Cordless Straightener with gel to create the perfect pony. You won’t get it any cleaner or shinier – and because it’s cordless, you can keep perfecting it right until the minute the model goes out onto the catwalk or in front of the camera” Syd Hayes, international session stylist #greathairanywhere Babyliss6ppRollfold 2.indd 6

24/10/2019 15:56

A new era in hairstyling Powered by lithium-ion, with ultra-fast heat-up and instant heat recovery, the BaByliss 9000 Cordless Straightener provides exceptionally smooth hair, whenever and wherever you use it. No wonder all your clients will want one for Christmas!

RRP ÂŁ250. Available at babyliss.co.uk and selected salons.

For more information contact info@babylisspro.co.uk

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event

E M I T G WRON PLACE G N O R W G N I H T Y R E V E G WRON Creative HEAD presents Something sub-standard, hosted by Ky Wilson Monday 18 November, London SE1 From 7pm until 10pm (ish)

BOTHERED? Tickets £30 or two for £50 Club member tickets only £20 each

Includes food, drink and ‘entertainment’ Buy online at creativeheadmag.com/store or call 01434 610416 creativeheadmag.com @creativeheadmag #badsalon

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22/10/2019 10:14

CREATE HEADTURNING PARTY LOOKS WITH TANGLE TEEZER’S HAIRBRUSHES AND ADD SOME CHRISTMAS PIZZAZZ WITH THE NEW SILVER SPARKLE COLLECTION

Party

people THE TANGLE TEEZER hairbrush range will help you give clients incredible party looks for a big night out this festive season. This textured half-up, half-down style is the perfect way to glam up those who want height and volume with a bit of an edge. The height can be adjusted to suit your client, allowing them to wear the look with confidence.

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Add a sprinkle of glitter and daily dazzle with the new Silver Sparkle Collection. The Original detangling hairbrush and The Wet Detangler are here to add a touch of glamour to your routine with their glittering finishes.

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CR EATIV E HE AD AD VE RT OR IAL

STEP ONE

First, detangle wet hair with The Wet Detangler detangling hairbrush. The unique, two-tiered teeth effortlessly glide through the hair, removing knots and tangles without pulling or tugging.

STEP THREE

Release the curls and gently brush through with The Ultimate finishing hairbrush to define movement, add shine and style the hair.

STEP FIVE

Using the Back-Combing hairbrush, back-comb the side panels and pin into the braid to secure. Then back-comb the top section of the hair to create volume.

STEP TWO

Blow-dry the hair in sections using the Blow-Styling Round Tool. Rotate the hairbrush in a curling motion, allowing the hair to bevel around the barrel. Wrap and pin each section to set the curl and leave to cool.

STEP FOUR

Take a triangular section at the top of the head, then create a small rectangular section underneath and place a hidden braid.

This will form a base to pin the side and top sections into.

STEP SIX

Once you’ve achieved the desired volume, pin the hair in place to secure the shape. Detail the look to personalise, and add an accessory at the back to finish.

Shine on with the new Silver Sparkle collection.

Contact sales@tangleteezer.com or call 020 7738 4458 to find your nearest distributor CREATIVE HEAD

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24/10/2019 12:42

ALL part OF With a returning client ratio of about 95 per cent and an average salon bill of £135, Michael Van Clarke knows a little something about building a business that delights.

The 2019 Most Wanted Best Salon Experience winner takes us on a journey…

THIS ISN’T MICHAEL VAN CLARKE’S first Most Wanted rodeo. With awards for Best Salon Experience, Best Salon Team and Business Thinker, he’s a veteran at getting the best out of his staff and delivering a fivestar service for his discerning clientele in London’s Marylebone. But perhaps it’s the fact that he’s won Best Salon Experience again, nine years after the last, that is most impressive – because it illustrates a consistency of luxury service that is incredibly tough to keep up.

“Maintaining and improving service standards over time takes immense effort and oversight from the whole team,” Michael admits.

“The recognition of an award like this is a great boost and helps the team keep focused on that continuing journey.”

That journey – knowing its key touchpoints and ensuring the whole team knows what is expected at all times – is paramount, and it starts from the booking. More than 65 per 2019 cent of clients book their next

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appointment before they leave, either at the front desk or via the in-salon iPad. On the telephone, staff know their scripts and always ensure clients can hear a smile in their voice.

There’s a three-second rule from when the client walks in to being greeted by a staff member, and everyone is shown the chef’s menu for the in-house deli, launched in 2015. Best practice is mapped out for staff down to individual greetings, gowning, seating clients, consultations, the backwash trip, returning to their seat and the handover back to the stylist.

Nothing is left to chance.

The same can be said when leaving the salon – it is always assumed that the client will book their

that’s one of the reasons why the average bill is £135 inclusive of VAT and client retention runs between 92 and 95 per cent.

Each team member has a success notebook that allows them to record daily, weekly, monthly and quarterly performance, making notes in real time that can be transferred onto a client’s history and referred back to. The booklet is also used during staff appraisals, during which personalised targets and performance are assessed and evaluated. Every operator is encouraged to take control of their productivity and manage their business… while having the full support of the salon.

THE service next appointment, and they’ll want to leave with the products used during their service. Every client must leave on a high…

Having spent 10 years at John Frieda before launching his own salon 30 years ago, Michael today still has more than 100 clients that he started to look after when he was a junior, and more than 1,000 clients who have stayed loyal for 10 years or more. The essence of great service is that he and the team like to say ‘yes’, whatever the request – it’s that attitude

HOW TO DELIGHT like MVC

• A salon host takes new clients on a tour of the 3,000sq ft salon • An in-house deli opens from 7.30am • Complimentary naturally-flavoured water and chocolates • Seasonal fresh flower displays • Book back blow-drys, where clients can book in one week after their first cut for any necessary tweaks • Calls to new clients for honest feedback

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Northern Hair Loss Clinic

HAIR LOSS

k c a B Ta ke

l o r t Con

NCE CAN BE HUGE. DE FI ON -C LF SE ON THE EFFECT ILE… IR AND HAIR LOSS, HA NG NI IN NTS BACK THEIR SM TH IE H IT CL W VE G GI IN ER TO FF ON SU TI FOR CLIENTS INCREDIBLE POSI STYLISTS ARE IN AN MORE THAN EVER we are aware of the impact of image on mental health and wellbeing, and for clients suffering with thinning hair and hair loss, the effect on their confidence can be sizeable. A stylist can be someone who is understanding and sympathetic, and the expert who can offer REAL solutions.

The two main causes of hair loss and thinning are the natural ageing process, and damage linked to external environmental factors such as pollution, dyeing hair and using the wrong products.

So how do you broach the subject? “I would never bring up a client’s hair loss first,” says Ruffians’ creative director, Denis Robinson. “I want them to feel relaxed enough to discuss such a sensitive topic.”

However, when that conversation does inevitably rear its head, hairdressers need to be comfortable speaking honestly. Hayley Jennings and Jessica Patrick, co-directors of the Northern Hair Loss Clinic, say: “Whatever the cause, it’s an important subject that shouldn’t be ignored. It’s a good idea to let the client take the lead.”

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WILL WILLIAMS, WILLIAMS & RICE, LONDON

“We use a treatment called fractional mesotherapy, which creates hair growth by pushing vitamins and minerals under the scalp. We check the client’s head for live follicles using a microscopic camera. If suitable, we use a pen that has nine micro-fine needles rotating at 9,000 rpm to make puncture marks in the skin. We then syringe the topical product on to the skin and massage it in. Many clients see new hair after two treatments but should have at least five.”

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CR EATIV E HE AD AD VE RT OR IAL

The MANTA THE MANTA IS the award-winning creation of hairdresser Tim Binnington, who used his 25 years of hands-on experience with the latest materials and technology to develop a brush that would reinvent the way hair is treated.

Perfect for the backwash thanks to its non-slip grip, it can be used on wet and dry hair and is suitable for everyone, including all types of hair extensions and wigs.

Made from soft-touch silicone it features pioneering, patented FLEXGUARD technology on the base, enabling each bristle to have a full range of motion to gently free knots and minimise breakage. Its ergonomic design means it fits comfortably in the hand and the more the user bends and flexes it, the more flexible it becomes. With no rough edges to catch or tear the hair shaft, The MANTA glides responsively through hair for minimum breakage and maximum shine.

It’s the first brush to mould to the shape of your hand, creating less tension on each strand while massaging the scalp to promote healthy hair growth.

In just one year it has scooped eight awards, including prizes from Woman and Home magazine and BBC1’s The Customer is Always Right. This is a tool that’s essential for anyone who wants healthy and shiny hair, who wears extensions or is struggling with hair loss, breakage, thinning or fine hair. It’s time to make The MANTA your mantra…

“My MANTA is an essential part of my kit and I use it on every client I see, so I jumped at the chance to create my own limited edition colour – deep plum and rose gold – a perfect stocking filler” Zoë Irwin, The MANTA brand ambassador

Want to add this TLC tool to your kit and your retail shelves? Contact The MANTA on ds@mantahair.com or visit mantahair.com

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#HairLoss

Home comforts

AFTER Remi Cachet Master Parting

E BEFOR

Back to Basics While some may want to immediately turn to products and treatments to help tackle hair loss and thinning, it’s important to also offer options that can be provided in the salon chair.

“Don’t be afraid to talk about colour,” says Francesco Group creative director, Heather Shaw. “Clients suffering with hair thinning may feel reluctant but clever placement will give the illusion of thicker-looking hair. A deeper toner on the perimeter of the hair will act as padding, making it look fuller.

Even layering different tones within the hair will give a multidimensional look.”

And while trimming hair might sound scary to your client if they’re desperately trying to keep hold of what is left, any stylist knows that the right cut can help the client make the most of their locks. “It’s amazing what can be achieved with some clever cutting,” says Denis.

If you have clients experiencing reduced hair thickness and quality, recommending a tailored regime – and one that includes in-salon treatments at the backwash – can really help.

Nioxin in particular has customised its products to tackle hair thinning from many different angles. Sophie Ruggiero, Wella Professionals education manager, says: “Nioxin is skincare for your scalp, which essentially is an extension of the skin on your face. To ensure you have the best environment for hair to grow, Nioxin works on the three Ds: derma, density and diameter.”

Of course, for some clients, using a supplement and specific product routine may not be enough, which is where stylists should consider advising their customers to try extensions or a hair piece. Remi Cachet has The Master Parting, which is specifically designed for hair loss replacement. The bespoke design was created by Victoria Lynch, managing director of Remi Cachet, for her clients suffering with hair loss.

Handmade using Russian and Mongolian hair, there are different application methods including a monofilament top with clips, a lace system or micro rings. “Many of my clients are referrals who have already been identified as having an issue,” says Victoria, who’s also a qualified hair replacement specialist.

“Many clients I see actually have thinning hair, and not a hair loss issue, which is a common mistake by stylists. Being patient and sensitive are the two main skills you need as they are very vulnerable and scared.

“Training on products, correct placement and application to avoid further damage are so crucial for the client’s wellbeing – and that will allow their confidence to grow.”

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Even the most diligent of clients who invest a lot of time and money on their hair in the salon, can fall down when it comes to maintaining that level at home.

New generation brushes from Tangle Teezer, The Knot Dr. and The MANTA put that client and their hair needs front and centre when it comes to innovation, creating tools that are perfectly designed to gently work through locks without pulling or snapping strands. Rebecca Morgan, owner of Morgan’s Hair, Beauty and Wigs, uses The Knot Dr. in her salons, says: “It’s perfect for detangling hair gently without pulling out lots of strands. What’s really great about it is that it’s perfect for wigs and extensions. It doesn’t cause static in human hair or synthetic pieces so keeps it manageable.”

Likewise with The MANTA brush, the product has been specifically designed to limit damage to the hair. Zoë Irwin, ambassador for the brand, says: “The MANTA is the first brush to mould to the shape of your hand and scalp, creating less tension on each strand while stimulating the scalp to promote healthy growth. Being extra careful and gentle while washing makes a huge difference to the thickness of hair. Creating less tangles as you cleanse means maintaining hair fullness.”

“It’s important to educate people on how to look after their hair to help fight thinning and loss,” suggests Paul Phillips, owner of Chopp Hair. “There’s the surface level: protecting against the elements, not brushing too harshly, but it goes deeper than that. I believe stress plays the biggest part so I think it’s key to encourage a more holistic approach.”

REBECCA MORGAN, MORGAN’S HAIR, BEAUTY AND WIGS, NORTH WALES

“I began working with wigs when a close friend came to me to ask for advice after being diagnosed with cancer.

Since then I’ve learnt so much about the subject but there’s always something new that surprises me. It’s important for the client to see a trichologist to check their scalp and perform tests to find out the exact cause. Of course, there’s often a huge waiting list to see a specialist and for many people the trauma of being without hair means they can’t wait. Sometimes when people come in who are experiencing hair loss or hair thinning I try to give them practical tips such as not washing their hair every day. This in itself can be a game changer. It puts so much pressure on the hair and scalp and not using the right products makes it worse. I also always recommend quality treatments and a Knot Dr. brush to help limit hair trauma.”

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24/10/2019 12:44

R

TH I

ER, FULLE CK

HAIR *

IN

1Globally selling. 2 Value data Kline & Company *Guarantee redeemable and full terms and conditions available at www.nioxin.co.uk

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D AY S

THE NO.11 SALON BRAND FOR THICKER, FULLER HAIR 2 INSPIRED BY PREMIUM SKIN CARE, THE NIOXIN RANGE IS DESIGNED TO STRENGTHEN, NOURISH AND REPAIR YOUR HAIR FROM THE INSIDE OUT. WWW.NIOXIN.COM

SUPPORTED BY

NIOXIN Healthy Child - Coty UK Limited1.indd 1

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16/10/2019 10:16

#HairLoss

S R E D A E LOSS L THINNING ING WITH HAIR LOSS AND ER FF SU TS IEN CL R FO N OM THE SALO STANDOUT SOLUTIONS FR

Specifically designed for hair loss and hair replacement, the Master Parting from Remi Cachet Elegance range is made from 100 per cent human hair. The hairpiece is handmade and can last up to 12 months if looked after properly.

IN-SALON SERVICE

remicachet.com

Enhance hair health and volume with extracts of soja germ extract, fava bean extract, pea extract and kidney bean extract with the Rescue My. Hair Volume Shampoo Bar.

RRP £13.95

my-haircare.com

Nioxin’s 3D Intensive Care six-piece range targets the 3Ds of derma, density and diameter to improve the health of the scalp, increase the thickness of individual strands and boost overall condition.

RRP FROM £22.90 nioxin.com

The first hairpiece from Great Lengths, GL Volume has been made specifically for women with thin hair or sparse spots around the crown. Fully blendable, it remains invisible and it means it stays convincing whatever your client gets up to.

IN-SALON SERVICE greatlengths.co.uk

Aveda Invati’s advanced threestep set starts with an exfoliating shampoo to remove build-up, before thickening conditioner delivers instant fullness to hair.

Finish with 16 spritzes of the scalp tonic all over the head.

RRP £99

aveda.co.uk

The Knot Dr. uses unique technology to flex through tresses, while it’s oversized bristle ball tips are perfect to gently stimulate the scalp.

RRP FROM £9.99 theknotdr.com

Tangle Teezer’s Fine and Fragile Detangling Hair Brush is perfect for those with colour-treated, fine or fragile hair, as it’s gentle on the scalp and detangles without pulling.

RRP £12

tangleteezer.com

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The MANTA is the first brush to mould to the shape of your hand, thus creating less tension on each strand while also massaging the scalp to promote healthy hair growth.

RRP £25

mantahair.com

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On balance

A HAIRCUT IS ABOUT BALANCE, CRAFTSMANSHIP AND FASHION, AS JOE MILLS AND JODY TAYLOR ILLUSTRATE FOR MILLS X PRIMARK. THESE GENDER-FLUID LOOKS PLACE AUTHENTICITY ABOVE ENVIRONMENT PH O T O G R A PH Y BY B E N JA M I N V N U K

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HAIR Joe Mills and Jody Taylor for MILLS x PRIMARK, Birmingham. CREATIVE DIRECTION Vivien Vittadello. GROOMING Sarah Exley.

LIGHTING ASSISTANT Sebastian Johansson. DIGI OPERATOR Christopher Bromley. CREATIVE ASSISTANT Lauren Bouch

LIfE in colour

A collaboration between Christabel Legrand and barber Luka Chitty, this collection is an expression of change. Channelling a futuristic grunge aesthetic, brighter colour combinations are explored with more intricate, precise cuts PHOTOGR APHY BY POOCH PURTILL 66

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and mee t See more stabel at hri Luka and C g.com/PAINT dma a e h e v ti a cre

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COLOUR Christabel Legrand using Pulp Riot. CUTTING Luka Chitty. MAKE-UP Danny Williams.

MODELS Ryan Hampson, Ashley Knight, Jessica Haine

Scene Robert Eaton

YOU SPIN

Vernon Kay and Patrick Cameron

Collaborate

Robert Eaton

THE HOTTEST EVENTS EVERY MONTH – GET YOURSELF SCENE!

Goldsworthy’s

me round TV STAR VERNON KAY and legendary Wella favourite Patrick Cameron led a fresh vibe at the 2019 Wella Professionals TrendVision UK & Ireland Final, held at London’s iconic Roundhouse. From the enormous video screen box to the central round stage, it was not business as usual for the 800 guests, illustrated further by the triple threat of creative presentations. Sassoon Academy explored its rich 65-year heritage in MonoFlouro, inspired by the work of Bauhaus master Josef Albers. There was an embarrassment of riches as the Collaborate presentation saw HOB Salons, Sanrizz, Lara Johnson Lifestyle, Charlie Taylor, Crow Street Collective by Darren Lacken, Goldsworthy’s and D&J Ambrose celebrate diversity in beauty. Finally, Wella UK & Ireland technical director Robert Eaton and his team from Russell Eaton unveiled Celestial, an otherworldly presentation that made the most of those huge video screens. It was then on to reveal the winners, with the UK & Ireland Gold Creative and Color Artist victors set to enjoy a trip to Seville early next year for the International TrendVision Award Creative Retreat.

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Sophie Kinloch

Heather Mackenzie Sassoon

Creative Artist Gold: Sophie Kinloch, McIntyres Silver: Brandon Messinger, The Hair Movement Bronze: Elaine Sneddon, Joseph Ferraro Hair

Gjorgi Sokolov

Charlie Taylor

And the winners are…

Color Artist Gold: Heather Mackenzie, The Style Bar Silver: Thomas Frear, Spirit Hair Design Bronze: Joanne Roe, KH Hair Leicester

Runway

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Men’s Grooming UK & Ireland: Dexter Dapper Johnson, Toni&Guy Covent Garden The winners

Darren Ambrose

Lara Johnson Lifestyle

UK & Ireland: Stephanie Darbyshire, Toni&Guy Deansgate

Stephanie Darbyshire

Gjorgi Sokolov, Headmasters Richmond

Dexter Dapper Johnson

People’s Choice Award

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Lauren Roma Hanlon

Mario Krankl Sam Burnett

Courtey Cairns

VIENNA – HOME OF OPERA, Mozart and numerous other creative endeavours, felt like the perfect setting for Goldwell’s 2019 Global Zoom. It proved to be a poignant evening with the announcement that this would be the last Global Zoom event, to be replaced by a brand new, revamped experience for 2020. Singapore didn’t quite manage a clean sweep, as the Netherlands had in 2018, but won an impressive two of the three Gold awards, with Russia taking the other prize. There was good news for the British contingency though, who all won the Stylists’ Favorite awards – Lauren Roma Hanlon from Slunks in Cardiff, Richard Munslow of Toni&Guy Hemel Hempstead and Courtney Cairns from Headromance in Havant, who also scooped the Bronze award for New Talent. More than 3,000 global guests enjoyed a preview of the new Hair | Color | Style brand statement, a style bible for Goldwell’s coming year, as well as launches from Goldwell, KMS and Oribe and the reveal of its newest acquisition, tool brand VARIS. The new Goldwell Couture collection for 2020, INTREPID, took to the stage, as did new collections from Hare & Bone, M&P, ICONO and a demonstration by Mario Krankl. Mario’s final look was crowned with seven priceless diamond stars once owned and worn by Elizabeth, Empress of Austria and Queen of Hungary.

British judges Nicola Smyth and Shane Bennett

whirl

The Hare & Bone team

A VIENNESE

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Courtney Cairns

Creative Colorist GOLD Russia

New Talent Gold

The judges Creative Colorist Gold

And the winners are…

SILVER Vietnam BRONZE Taiwan Partner Gold

STYLISTS’ FAVORITE Lauren Roma Hanlon

New Talent GOLD Singapore SILVER Malaysia

M&P

BRONZE Great Britain STYLISTS’ FAVORITE Courtney Cairns

Partner GOLD Singapore SILVER Vietnam

The winners

STYLISTS’ FAVORITE Richard Munslow

Richard Munslow

Jamie Benny

BRONZE Russia

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Ricardo Dinis

Ian Michael Black Bea Carmichael

WELCOME TO THE

Worldhood MEMBERS of the Aveda global artistic team kicked off a nine-day Worldhood 2.0 tour of UK and Ireland in colourful style at Aveda’s Sky Room in London.

The event offered a sneak-peek of what to expect from the coming season as well as the brand’s new colour range, Full Spectrum Vibrants. Set against a backdrop of clashing fashion, technical cuts and some serious model attitude, the eye-popping shades came alive during the launch. Ian Michael Black, Aveda’s global artistic director for colour, showcased a stunning array of shades (our favourite result was the mix of various hues of aubergine, boysenberry and violet on a bleached blonde pixie crop), while Ricardo Dinis and Bea Carmichael got busy with the styling, unveiling a plethora of textures and finishes to best show off the rainbow of bold shades on offer.

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Nicola with Deborah Murtha

Paddy McDougall, Nicola Clarke and Nick Irwin

Power OF THREE

From being backstage at London Fashion Week to working on a tropical island with Leonardo DiCaprio, The Coterie’s first trip to Liverpool was stuffed with great stories of A-list talent. Hosted by Creative HEAD’s Deborah Murtha, and sponsored by BaByliss PRO, a huge crowd came together and was first treated to the dynamic duo of Paddy McDougall, the 2018 The It List It Guy, and his mentor Nick Irwin, a renowned session stylist. As a firm believer in supporting young talent, Nick has worked with Paddy on several projects, including shoots for Hunger magazine and at shows, and the two talked about collaboration. Then it was over to Nicola Clarke, the lady responsible for colouring the tresses of a host of Hollywood stars, who recalled winning her place as Sam McKnight’s assistant and how you have to work hard when your client list is packed with big names. “My family know I have to drop things at short notice. If Madonna calls… you’re available,” she said. Now with her own salon, she offers a creative place for big name hairdressers who want to drop in and use a chair – think Tracey Cunningham, Tyler Johnston and Sam McKnight.

CREATIVE HEAD

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A walk down mem ory lan e at #T heC oterie in Live rpoo l with @creativeh ead ma g

We rk, werk, werk! On set with #cateblan chett @arma nibeauty Just hang ing out with a coup le of hair legen ds. Cong rats @sa mmcknight1 for your #MWIT win. #Ke nOR ourk e

In the

Love working with @ma donn a and trave lling the world #Le oSist ers

frame Colour legend Nicola Clarke (@nicolaclarkecolour), founder of Nicola Clarke at John Frieda Salons, snaps away

F ina lly @du alipa unw raps her new blon de. Tha nks to @an nacofon e for trusting me

SHOOT AND SEND Want to give us a snapshot of your world? Tweet us at @creativeheadmag now!

Bru nett e bea uty @em ilia-clarke. Colour by me, bob by @jen nychoh air #Virtu e #C olorKick

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Cate Blanchett ready to accept the Golden Icon Award at the 2019 @zurichfilmfestival

@ma rygre enwe ll, Cate and me – we alwa ys find time for a giggle. Capt ured by @gre gwillia msph otography

PEACHY #repost @fearnecotton CREATIVE HEAD

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