Creative HEAD Christmas 2021 by Alfol Publishing

£4.50 CHRISTMAS 2021

In print•online•everywhere!

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MOVEMENT

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HOW GREY WILL HAVE ITS DAY 20/10/2021 10:40

THE PANDEMIC HAS encouraged a seismic shift in the cultural perception of grey hair, but it’s not just about convenience and practicality. It’s a clarion call for a new beauty movement: grey no longer conveys something wrong, ageing no longer needs to be hidden. It’s an embrace of true self; silver is now a signifier of empowerment in a new era of pride and liberation. One in three women with naturally grey hair are embracing it in a bid to age fearlessly,* while Google searches for ‘natural grey hair’ have increased 67 per cent year-on-year. Even colour taste-maker PANTONE proclaimed Ultimate Gray as a Color of the Year. Grey is no longer an indicator of the dusty and drab. A new lexicon is emerging around the possibilities that sees silver as cool, as fresh. Mushroom grey, oyster grey, dove grey… all of the options are very clearly statement grey. And the people in your chair want to make that statement. So it’s time to rewrite the rulebook and look again at how we talk about and treat natural grey hair. In partnership with Wella Professionals and its UK & Ireland creative technical director, Robert Eaton, Creative HEAD shines a spotlight on grey. There’s a new landscape for a new type of consumer and, as natural grey is increasingly embraced, the innovative treatment True Grey is on hand for stylists to help balance and control any brassy patches for their greying guests, all commitment-free and returning true to tone. Don’t fade to grey – shout out with silver.

TO DELVE DEEPER INTO THE WORLD OF NATURAL GREY HAIR AND SEE THE TRANSFORMATIONS IN FULL, VISIT CREATIVEHEADMAG.COM

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PORTRAIT PHOTOGRAPHY: LEWIS HAYWARD HAIR: ROBERT EATON, CREATIVE DIRECTOR AT RUSSELL EATON, AND WELLA PROFESSIONALS UK & IRELAND CREATIVE TECHNICAL DIRECTOR, USING TRUE GREY BY WELLA PROFESSIONALS ASSISTED BY: JAMIE DORAN AND SOOZ ALPHONSE, WELLA PROFESSIONALS PHOTOGRAPHY ASSISTANTS: LUCY ROONEY, FEDERICO COVARELLI REPORTAGE PHOTOGRAPHY: HARVEY WILLIAMS-FAIRLEY MAKE UP: KIM KIEFER @FRANK AGENCY STYLING: ELLA-LOUISE GASKELL @STELLA CREATIVE ARTISTS, ASSISTED BY YEONHWA KIM PRODUCTION: THE CREATIVE PARTNERSHIPS TEAM AT CREATIVE HEAD MODELS: ALEX, GLORIA AND SUE @AUTUMN JENSEN CASTING, BRUCELLA @MRS ROBINSON MANAGEMENT IN PARTNERSHIP WITH WELLA PROFESSIONALS SHOT AT SPRING STUDIOS

*Wella Professionals

QUEENS OF THE STONE AGE

A NEW ERA IN BEAUTY IS UPON US, AS MORE AND MORE WOMEN MAKE THE CHOICE TO NO LONGER CAMOUFLAGE THEIR SILVER. CREATIVE HEAD IN PARTNERSHIP WITH WELLA PROFESSIONALS IS SETTING THE TONE ON THIS EVOLVING MOVEMENT BY MAKING A STATEMENT WITH GREY

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*Wella Professionals

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The new appreciation of all things grey is indicative of just how fascinating the colour can be. Just like all the other shades on the colour chart, grey is never one note. Natural grey hair represents a beautiful play of light and shadows, a subtle world of dimensions and textures, of nuances and reflections. “We have to really understand the pattern of natural grey and white hair and how it falls so that we can enhance the brightness of the lighter areas and put more depth into everything else, with in-salon expertise and treatments, such as True Grey,” explains Robert. For each individual, placement is key when it comes to accentuating the natural beauty of their personal grey; shimmering silver allows the face to glow, depth behind that face frame makes a paler tone pop all the more.

“I WAS TIRED OF COLOURING MY HAIR EVERY TWO WEEKS. AFTER A FEW MONTHS, I LIKED WHAT I SAW MORE AND MORE. PEOPLE ON THE STREET WERE LOOKING, AND I WAS THINKING: ‘OKAY, DO THEY LIKE IT OR DO THEY HATE IT?’ BUT IT DOESN’T MATTER – THEY WERE LOOKING ANYWAY AND I LIKE THAT!”

ALEX

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Robert used True Grey Steel Glow in Medium and Dark, with True Grey Pearl Mist in Light

SMOKE SIGNALS

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Robert used True Grey Pearl Mist in Light and True Grey Graphite Shimmer in Dark

GREYSCALE

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There’s often no perfect natural grey, no blank canvas. Look closely and you might see patchiness, brassy tones, yellowy ends – shades that need your helping hand. Take into account the different texture you’ll see with grey hair – a little drier, a little coarser – but a fresh take on grey gives you the option to harmonise and condition, to blend and beautify. Who wouldn’t want their own hair, but a little better? “Gloria is a perfect example of this kind of client,” says Robert. “It’s all about condition because of the natural dryness of the hair and the hair texture. True Grey is the perfect solution because it builds the substance of the hair back up again, makes it feel stronger, thicker and healthier. And we also make it brighter at the same time.”

“WHEN I TURNED 50, I DECIDED TO TAKE UP SWIMMING, AND I COULDN’T DO IT WITH DYEING MY HAIR AND COMBING IT, SO I WENT INTO A BARBER AND SAID ‘TAKE IT OFF’! I DIDN'T REALISE HOW GREY I WAS, IT WAS A BIT OF A SHOCK TO BEGIN WITH. BUT I GOT USED TO IT, AND NOW I LOVE IT. I’M ABSOLUTELY EMPOWERED BY IT! YOUNG GIRLS HAVE COME UP TO ME AND SAID: ‘WE REALLY LIKE YOUR LOOK, WE REALLY LIKE YOUR HAIR’. AND FOR ME, THAT MAKES SUCH A DIFFERENCE”

GLORIA

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Contrast and dimension, personality and character – grey tells a story. It can shout, it can sing, it can make people take notice of women at an age when sometimes they feel they are being forced into the shadows. You need to be proactive and really wear grey, rather than letting grey wear you. It’s a brave move, a bold agreement with yourself that you’re going to own it, to show it off. Is your client ready for the introduction? “With Sue, we actually put a bit more depth back into the hair, and her hair texture is quite strong,” explains Robert. “That combination of a strong texture with going grey and white means softening it with some pigments makes it much more manageable as well. I used different shades from a lighter one at the side of the cut, and then a darker one on the other, so it’s quite a transferrable hairstyle that can be moved around, there’s a lot of versatility with the shape.”

“I FEEL REALLY HAPPY I MADE THE DECISION TO GROW OUT MY GREY, AND THE COMPLIMENTS I RECEIVED PROVE IT TOO! I HAVEN’T GONE ONE DAY WITHOUT SOMEONE TELLING ME ‘I LOVE YOUR HAIR’”

SUE

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Robert used True Grey Graphite Shimmer in Light, Medium and Dark

KOHL MINE

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Robert used True Grey Graphite Shimmer in Light, Medium and Dark

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Robert used True Grey Graphite Shimmer in Light, Medium and Dark

CARBON COPY

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Natural grey with natural texture – it’s a match made in heaven. A spectrum of slate, charcoal and silver can help define curls, put a little extra bounce in their shapes. Coils and curls, kinks and waves, a blend of tones can take that texture to the next level. Grey delivers a timeless beauty, and the nostalgic warmth of an archive of experiences and special moments, wrapped into each defined curl. These are stories worth sharing. “Brucella has been on a grey blend journey for quite some time and at the ends of her hair there are two or three inches of that kind of awkward hair that needs to be cut off, but she doesn’t want to go quite that short,” explains Robert. “Using the True Grey range and clever application really balances out all of these different areas, enhances the grey and white hair and addresses those brassy tones, because it’s a fantastic anti-yellow service.”

“I’VE FOUND GOING GREY NATURALLY TO BE LIBERATING. I’VE HAD LOADS OF COMMENTS AS I’VE BEEN GROWING IT OUT – ‘KEEP GOING!’ – WHICH GAVE ME THE CONFIDENCE I NEEDED. AS AN ACTOR, IT’S ALSO CHANGED THE WORK THAT I’VE GOT. STRONGER ROLES, WITH FUTURISTIC AND SCI-FI WORK TOO”

BRUCELLA

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IT’S A GREY AREA IT’S A NEW CHAPTER FOR GREY HAIR, AND THERE’S PLENTY TO SAY. ROBERT EATON TELLS US HOW GREY IS EMERGING FROM THE SHADOWS

“THE PERCEPTION OF GREY HAIR HAS CHANGED DRAMATICALLY OVER RECENT YEARS, ACCELERATING THROUGH LOCKDOWNS, AND PEOPLE HAVE REALLY LEARNED TO EMBRACE AND REALLY ENJOY WHAT THEIR NATURAL HAIR COLOUR IS ALL ABOUT”

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“IT’S REALLY IMPORTANT FOR COLOURISTS TO ALWAYS IMPROVE THEIR KNOWLEDGE, TO UNDERSTAND HOW COLOURS, HAIR PATTERNS AND TEXTURES WORK WITH GREY AND WHITE HAIR. EMBRACING GREY IS A RELATIVELY NEW MOVEMENT IN HAIR, YOU’VE GOT TO GO ON THAT JOURNEY WITH YOUR CLIENT AND MAKE SURE THEY’RE COMFORTABLE”

ROBERT EATON

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CR EATIV E HE AD AD VE RT OR IAL

THIS GREY MATTERS *The world’s first in in-salon silver treatment for revitalising naturally grey hair, combining: free of perfume and alkalisers such as ammonia and ethanolamine, oxidative grey pigments that fade away naturally, at pH7, as gentle on hair as pure water

EMPOWER YOUR CLIENT TO EMBRACE THEIR NATURAL GREY WHILE GROWING A NEW BUSINESS STREAM WITH TRUE GREY FROM WELLA PROFESSIONALS

IS THERE A bigger beauty revolution right now than grey hair? The about-face caused by lockdown has redefined what is beautiful, that youthfulness is no longer the only acceptable beauty standard. Yet while this change has caused excitement, there is also a fear clients embracing their grey will be colour clients lost to your business. That doesn’t need to be the case… New from Wella Professionals comes an innovation that will create an entirely new business stream: True Grey. The world’s first in-salon silver treatment for revitalising hair that’s 70 per cent plus grey hair is damage- and commitment-free too.* True Grey brings myriad grey tones to life to create diverse and unique looks for those taking the step to grow out their grey. They’ll enjoy a more luminous, more dimensional result, with complex and beautiful reflections of silver, pearl, smoke, ash… Unlike traditional colour, True Grey’s technology uses a subtle and soft oxidative grey base mimicking the natural hues of beautiful grey hair to create a reliable, luminous and natural-looking world of light and shadow. It also boasts a clean formula with a pH of 7, just like pure water. For those concerned they’ll be colouring their hair, this hybrid service does not damage or alter the hair base, while maintaining the original health of the hair. With three shade families – Pearl Mist, Graphite Shimmer, and Steel Glow – in Light, Medium and

Dark options, you can blend and place a bespoke cocktail for each client in your chair. You have a complete colouring tool box to help support your naturally grey hair clients with True Grey and a Silver Glow service, or if they are on a journey towards naturally grey hair you have the Wella Professionals colour portfolio to support a fluid transition, delivering bespoke grey results for everyone. “This is the perfect product right now for clients who no longer visit for colour but want to continue visiting the salon, who want to really enhance their grey and white hair, but ultimately want to think about the hair’s integrity and the condition as well,” explains Robert Eaton, Wella Professionals UK & Ireland creative technical director. “Colourists shouldn’t be scared about this as a service because actually it’s an opportunity to really work with your client to create the most modern hair colour results.” The key to a successful grey client base? It’s all in the art of conversation, listening to what your guest really wants, discussing their personal journey over the months ahead and identifying the right Silver Glow or grey blending service that’s perfect for them. The opportunities are there for you; the grey revolution can happen at your fingertips. Are you ready to join the movement?

THE SILVER SPECTRUM

SILVER GLOW REVITALISING TREATMENT – a personalised treatment to add silver hues and shine, reduce yellow tones and leave hair soft and manageable in just 30 minutes. EXPRESS SILVER GLOW REVITALISING TREATMENT – perfect for an overall healthy silver finish that softly reduces yellow tones in just 15 minutes.

BOOK ONTO THE MASTERING GREY COURSE ONLINE OR IN THE STUDIO TO ENSURE YOU’RE THE EXPERT IN GREY HAIR FOR ANY CLIENT WANTING TO MAKE THE MOVE

BE GREAT AT EVERY GREY IMAGINABLE WITH TRUE GREY FROM WELLA PROFESSIONALS. DISCOVER MORE AT EDUCATION.WELLA.COM @WELLAHAIRUKI #WELLACOLOUR #MAKECHANGE

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ENHANCING. EMPOWERING. LIBERATING…

LET’S WIPE THE

SLATE CLEAN.

SEE JUST HOW POWERFUL GREY CAN BE FOR YOUR BUSINESS AND YOUR CLIENTS. TECHNIQUES, TIPS, FORMULAS, FIRST PERSON STORIES – YOU’LL SEE IT ALL AT CREATIVEHEADMAG.COM

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CREATIVEHEADMAG.COM MAGAZINE

COLOUR

EVENTS

INSPIRATION

FREELANCERS

STORE

COMPETITIONS

Celebrating body and texture with a dash of disco nostalgia, ‘Perfect Curls’ by Rut Navarro shows off the natural beauty of curly hair with tactile up-dos and soft-focus styling

Got a growing list of grey-haired clients? Discover the silver lining for your colour business and check out more from our cover shoot in partnership with Wella Professionals

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Retail, navigating the content minefield, and the colour revelation that could transform your freelance business – Self Styled Sunday will cover the lot on 21 November. Don’t miss it!

creativeheadmagofficial

2022 is just around the corner. Check out the Creative HEAD Calendar to see what events and extras we’ve got lined up, and get ready to slot them into your brand-spanking new diary!

@creativeheadmag

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Mocha

Blue

Violet

Green

Red

Yellow

Mahogany

Copper

Editor’s letter

66 30 50 JOIN US!

THE CLASSIC SAYING: “If you want something done, give it to a busy person” never rings more true than it does at Christmas. For while this is historically the busiest time of the year in the salon, it’s also the time that salon owners and managers need to be planning for the year ahead; no small feat. That’s why we’ve pulled together a little festive feast of inspiration, motivation and strategy for you. Inspiration comes from a few of our Most Wanted and The It List winners, the ones who scooped the business-leaning trophies. Keeping calm, nourishing a positive mindset and pivoting successfully when in a tricky situation are all on the menu. Then we dive into the ever-evolving world of education, where a blended approach is increasingly the way forward. And for those who believe in Christmas miracles, what about the thought of no longer opening the salon on a Saturday? That was a hot topic at our recent MWIT21 winners’ brunch, and we revisit it on page 32. Whatever Father Christmas leaves under your tree this year, all of us at Creative HEAD wish you, your team and your business a very merry Christmas, and an enormously prosperous New Year… but we’ll be on hand to help you with that!

Amanda Nottage Editor

amanda@alfol.co.uk

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creativeheadmag.com

creativeheadmagofficial

Just like that another jam-packed year of events draws to a close, but we’re not done just yet! We’ve got one last Self/Styled Sunday to get you enthused for the year ahead, including mega marketing advice from Content Kweens’ Ben Lifton. Page 34 has the full line-up. Plus, Salon Smart HUB is the gift that keeps on giving – with a brand-new podcast episode from Dylan and Charlotte Bradshaw, as well as an exclusive video with Wildﬂower salon owner, Danielle Garner, turn to page 42. Let’s rewind to discuss that epic evening where 100 salons came together for the Big Hair Do 2021 – see page 50 for how it all went down. So, that’s a wrap for 2021 Creative HEAD events, but we’ll be back and bigger than ever in 2022! creativeheadmag.com/events

@creativeheadmag

20/10/2021 14:52

@revlonprofessionaluk

UNIQONE

Your Time is Precious Our iconic 10 in 1 leave-in treatment celebrates 10 years of giving women all around the world great hair in no time. Because your time is precious. Join the celebration & discover the 10 multi-benefits of UniqOne™ @revlonprofessionaluk For EXCLUSIVE introductory offers contact your Revlon Representative or visit the revlonproshop.com or contact us on 020 7391 7440 (UK) and 01 8869300 (IE)

Christmas WHAT’S INSIDE

ON THE COVER

STRENGTH IN NUMBERS

Vivid sections and powerful colour are on show from It List 2021 winner Brooke Evans of BE Ironbridge

BOSS YOUR BUSINESS

Hair by Robert Eaton using True Grey from Wella Professionals. Photography by Lewis Hayward. For full credits, please see the cover section

We talk to some Most Wanted and The It List winners about what makes their business work

BLEND TREND

RISING STAR

The future of education is hybrid. What’s on the menu for 2022?

EDITOR

ONLINE AND DIGITAL ASSISTANT

CREATIVE PARTNERSHIPS ASSISTANT

ONLINE AND DIGITAL EDITOR

CREATIVE PARTNERSHIPS MANAGER

NICK JABBAL

ALISON ROWLEY

JENNY BROOKS

CHIEF SUB EDITOR

BRAND MANAGER

CREATIVE PARTNERSHIPS DIRECTOR

AMANDA NOTTAGE

DEPUTY EDITOR

DEBORAH MURTHA

ART DIRECTOR

KELSEY DRING

ADAM WOOD

NAOMI SCROGGINS

DIGITAL DESIGNER

COMMERCIAL DIRECTOR

EVA VESTMANN

LAURA TUCKER

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NATASHA PEARS

JOANNA ANDERSEN

PUBLISHER

CATHERINE HANDCOCK

creativeheadmagofficial

Sophie Kinloch of McIntyres on taking the opportunities that come her way

Creative HEAD is printed on paper certiﬁed as being from sustainable sources using only vegetable-based inks. Printed by Buxton Press, Environmental Printer of the Year and Printing Company of the Year. WRITE TO US AT: Creative HEAD, Alfol Ltd, PO Box 289, Hexham, NE46 9HJ 01434 610416 enquiries@alfol.co.uk

Creative HEAD is published 10 times a year by Alfol Ltd. Creative HEAD is a registered trademark. No part of this magazine may be reproduced without prior permission of the publisher. All information correct at time of going to press. Printing by Buxton Press

@creativeheadmag

20/10/2021 09:43

@revlonprofessionaluk

BOND IN, LIFT & TREAT

MAGNET & MAGNET BLONDES TM

Challenge any technical service with the new MagnetTM & Magnet BlondesTM. The end-to-end solution for chemically treated hair. Our ultimate BondIN SystemTM prevents, protects and repairs from the inside out, for results that go beyond the visible. For EXCLUSIVE introductory offers contact your Revlon Representative or visit the revlonproshop.com or contact us on 020 7391 7440 (UK) and 01 8869300 (IE)

New Wave Hair

X-Presion

UK success at Kao Salon Virtual Experience

Lydia Wolfe and Jack Mead

Casey Coleman

BOOSTING APPRENTICESHIP INCENTIVES for employers, particularly small and micro businesses, is a key demand being made by MPs following an inquiry into the revival of the beauty sector after the Covid-19 pandemic. The All Party Parliamentary Group on Beauty, Aesthetics and Wellbeing (the APPG) – chaired by Carolyn Harris MP and Judith Cummins MP – has published a Call to Action following concerns from industry leaders that the sector was still struggling to bounce back after the pandemic. The sector, valued pre-pandemic at about £30bn, supports 50,000 businesses and 560,000 employees, of which about 85 per cent are women. The Group said many businesses were facing debilitating staff shortages due to inadequate funding for apprentices and Brexit, as well as a dip in consumer confidence. The result is that 66 per cent of beauty businesses remain partially or fully reliant on government support to operate. The APPG highlighted that driven by 18 months of repeated closure, financial hardship and capacity restrictions, there has been a 55 per cent drop in salon apprentices since lockdowns began. Existing apprentices remain ineligible for the government’s £3,000 apprenticeship grant for new starters, and support for older apprentices was deemed to be “completely lacking”. The APPG is also conducting a campaign to help restore consumer confidence in local beauty and wellbeing businesses. It urged government to back this and publicly called on Parliament, along with the wider public, to visit a salon or book a mobile practitioner and support the sector.

Visionaries Artistic Team

MPS URGE GOV’T TO HELP ‘SAVE BEAUTY’

Angelo Seminara

THE NEWS AND KNOW-HOW FROM YOUR INDUSTRY

THREE UK SALONS and stylists have scooped success at the Kao Global Creative Awards. Lydia Wolfe and Jack Mead won silver in the Men’s Hairstylist of the Year, while Casey Coleman of CHAIR Studio won bronze in Editorial Colorist, and New Wave Hair took bronze in the Salon Team category. Elsewhere during the digital event, one salon per continent was highlighted for their Salon Sustainability Leadership, with Simon and Sophie Webster of Simon Webster Hair in Brighton recognised for Europe. The Kao Salon Virtual Experience lit up screens worldwide for 48 hours of creativity and inspiration, featuring artist and academy sessions – including global ambassador Angelo Seminara’s latest collection, the Visionaries Artistic Team from Warsaw, and Madrid’s X-Presion creative studio team – panels and discussions, in addition to the Global Creative Awards. Next year the brand plans for the event to return to a real life setting in Amsterdam.

The P R Brief

SLBPR’S SHARON BRIGDEN SHARES HER MUST-DOS FOR CHRISTMAS

It’s all about the plan. Before the mad Christmas rush, take time to reflect on the past year, and ensure that 2022 can be bigger and better. • Examine what has worked for you in terms of marketing and PR. Do you need more new clients? Create social media posts now that target new clients, to roll out until early January to save time during the Christmas rush. • What services are working well? Think about tweaking menus for the New Year. • If January 2022 is already looking quiet consider creating promotional packages to get clients in the chair. • Team up with a local gym or yoga practice to capitalise on the New Year resolutions to get fit!

• Health will remain high on the public agenda, so talk to your local media about an article on the foods and nutritional supplements that can improve hair condition. • Tap into the wave of menopause awareness by providing advice for those experiencing thinning hair or hair loss. Speak to your product suppliers about what they can offer. • Book yourself some time out in January to decide which awards to enter and what information you’ll need to pull together.

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MY season Marc Elliott Pilcher

Lyndell Mansfield

Chris Williams

#CHedit

INDUSTRY MOURNS LOSSES

TRIBUTES HAVE POURED IN following the untimely deaths of hairdressers Chris Williams, Lyndell Mansfield and Marc Elliot Pilcher, aged 42, 47 and 53 respectively. Chris was the long-time international colour director at Rush Hair and a Most Wanted Hair Trend winner in 2010, while also finalising for the Colour Expert category on multiple occasions. Last month, the Rush Hair Art Team dedicated their L’Oréal Colour Trophy show to him. He died after a short illness. Australian-born Lyndell was a UK resident for 23 years and known for her incredible work across the fashion and music industries. The effervescent stylist – renowned for her bright pink hair and infectious energy – passed away after

suffering a brain aneurysm and heart attack. Pilcher’s tragic death came a mere month after collecting a Creative Emmy for his hair and make-up work on the hit Netflix drama Bridgerton. UK-based Pilcher contracted Covid-19 following his trip to Los Angeles to attend the ceremony. His flair, style and attention to detail won him many fans and accolades for his work for the likes of Downton Abbey, Beauty and the Beast and his Oscar-nominated designs on Mary Queen of Scots. The industry also lost a vocal supporter with the murder of Sir David Amess MP, who was stabbed during a constituency surgery. Sir David was the vice-chair of The Hairdressing, Barbering and Cosmetology APPG and a staunch believer in regulation.

63%

The percentage of NHBF members confident of their survival, as reported in the latest NHBF State of the Nation survey, illustrating growing business confidence and resilience. For more on the survey, turn to page 38.

AHEAD

What Christmas has in store for... STEPHEN NURSE

DANIEL GALVIN “Being a colour destination salon, it’s more important than ever to get patch testing right as Christmas approaches, that’s why we’re using Colourstart. It’s not possible for every client to have an in-salon allergy test, and so this offers us a professional and convenient way of sending clients the test before their appointment.

JOANNE O’NEILL

JOANNE O’NEILL HAIRDRESSING I am assisting Sam McKnight and Team McKnight at fashion weeks and on shoots, and we have been extremely busy – even with travel difficulties we haven’t stopped! We’ve got more shoots before Christmas, and with restrictions easing in Dublin I am presenting back at the Wella Studio.

MOVERS AND SHAKERS

MWIT stars at Winners Brunch THE WINNERS OF the 2021 Most Wanted and The It List Awards gathered to celebrate their achievements at The Hoxton Hotel in Holborn for a special brunch. Over delicious pastries and plates the attendees discussed some of the challenges of the past year, while also sharing frank insights into their businesses and thoughts on the future. From mask mandates to restructuring working hours, these trailblazers were full of bright ideas and interest in how to move their businesses – and the industry – forward.

Trevor Sorbie’s new senior team ‘The Trio’ comprises: director Ryan Forsythe, education and brand director Nathan Walker, and creative director Giuseppe Stelitano, a 2021 double It List winner. Sebastian Professional has formed a social media partnership with actor Suki Waterhouse. Richmond School and Sixth Form College in Yorkshire has added alumnus Mark Woolley to its Roll of Honour.

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ubscribe /s m o .c g a m d a e creativeh

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The ﬁrst 20 new Creative HEAD Club members will a fabulous Great Lengths Essential Gift Set and Paddle Brush. The Great Lengths Essential Gift Set contains a shampoo, conditioner and mask, perfect for caring for extensions at home. Each product helps cleanse, protect and nourish, working in harmony with Great Lengths extensions as well as natural hair. Great Lengths was established more than 25 years ago and offers a range of 90 shades in 100 per cent ethically-sourced human hair. Already a Creative HEAD Club member? Then we’ve got something for you too! One lucky member will win an amazing Great Lengths Tapes Training Space, including kit and full training, worth more than £150. For more information, visit greatlengths.com/uk

*For the ﬁrst 20 new members to sign up between 1 November and 31 December 2021. Subject to availability, no cash equivalent will be offered. **Selected events only, for more details contact events@alfol.co.uk

CLUB

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TAKE COLOUR FURTHER Progress breeds creativity. Experience Color Wear Gloss Toners, the next generation of toning technology from ALFAPARF Milano, to help your artistic vision become a reality

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GET EVERYONE TALKING

High-performance results that take your blonde bases wherever you want – this is Color Wear, The Natural Evolution of Gloss Toner by ALFAPARF Milano PICTURE THE LIGHT refractions of a stained glass window. Saturated with colour, yet full of shine and luminescence. Imagine if you could deliver the same delicacy and delight with your colour work, with each client able to have hair personalised for their own unique touch. Now you can. Deliver knockout colour results to impress your clients with Color Wear Gloss Toners from ALFAPARF Milano. Enjoy results that stay gentle on the hair with this cutting-edge liquid formula featuring an arginine base. Designed to perfect your techniques for multidimensional colour with ease, the Color Wear Gloss Toners are an essential service for party-season hair. The toners pair beautifully with other ALFAPARF Milano colour products for post-lift toning, perfect colour blending, or the ultimate in re-blonding finishes. And it’s an excellent add-on service for natural blondes, too.

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Why arginine? Arginine is an amino acid that is one of the primary building blocks of hair keratin and skin collagen. By incorporating arginine in the formula, the Color Wear Gloss Toners help to combat external factors that lead to weakness as it hydrates and protects the hair shaft.

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CR EATIV E HE AD AD VE RT OR IAL

Stay curious

Restore eye-catching shine and gloss to lacklustre locks with a unique ingredient that helps to revive colour between appointments. Yes, really! The fully vegan formula (which is also free from ammonia, MEA, silicones and resorcinol) is enriched with an active ingredient made from apple vinegar, the unique restructuring properties of which help to repair and restructure the hair fibre after chemical processes or thermal stress. It also improves compatibility, reduces acidity and closes the hair cuticle to increase shine. Combined with the patented arginine technology, these next-level toners leave hair soft, smooth, moisturised and with incredible shine. Color Wear Gloss Toners deliver maximum results in a flash. The easy-touse formula spreads beautifully through the hair, without compromising hair integrity or the end result. There are 22 shades to choose from, designed to meet the needs of any colourist and deliver exceptional results for all toning needs. From brilliant blondes to fiery reds and complex brunettes, every client is catered for.

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VE RT OR IAL CR EATIV E HE AD AD

THE NEXT GENERATION Incredible shine

ALFAPARF Milano Natural Evolution of Gloss Toners increase shine by up to 103 per cent on moving hair

Increased elasticity

Hair is up to 13 per cent more elastic after just one application

Maximum manageability

Hair is up to three-times easier to brush after one application

Fade protection

Colour is maintained by up to 90 per cent after 12 washes Experience the next generation of toner for yourself. For more information, or if you’re interested in becoming an ALFAPARF Milano salon, visit alfaparfmilano.com @ALFAPARFMILANOUKI

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ALFAPARFMILANO.COM

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Bumble and bumble.

Bumble and bumble was founded in 1977, as a salon on the fringe of New York’s Hair-dressers Row. Stylists came together to work, learn, and teach techniques to fellow stylists and we built a culture of creative interchange which was vibrant and progressive, and remains today. We unveiled our first product, Brilliantine in 1990 from a need for an editorial quality product as essential as scissors and comb. We wanted products with editorial quality and unparalleled versatility. Since they didn’t exist, we created our own. Our products are designed to work under the rigorous conditions of the photo studio, runways and in salon. Their genius lies in the fact you can mix and layer to create an unlimited palette of effects for all hair types as no two heads of hair are the same. Always cruelty free. Stylists love them; models swear by them; clients are hooked on them, and press rave about them. We are deeply, passionately, and fearlessly dedicated to the craft of hair. We invite you to join us: oabergel@bumbleandbumble.co.uk or Call: 07747 648 935 @bumbleandbumbleuk @bumblepro

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Time is money, so make it count with LumiShine LUMI10 from JOICO, which delivers 100 per cent grey coverage in just 10 minutes with its new developer.

IN-SALON SERVICE 0845 071 2326 joico.eu

There’s a festive bonanza of gifts from Wella this Christmas. The Fusion set is perfect for those in need of hair repair, while any eco fans will want Elements, with 99 per cent of ingredients of natural origin.

RRP £28.99 EACH 0845 601 8128 wella.co.uk

You can now grab a supersized 500ml backbar bottle of your favourite Matrix mask. Choose from Brass Off, So Silver, Dark Envy and Miracle Creator 20.

£13 EACH 0800 030 4034 lorealpartner shop.com/uk

Irresistible services consumers will want to snap up, selected by the Layered team

A common complaint on Layered Online centres on lifeless, skinny, fine hair that refuses to do anything but sit there. Well, Invati Advanced Thickening Foam is akin to a daily diet of full English breakfasts (vegan, naturally) to fatten up locks with its clever liquid-to-foam formula. A few pumps of this instantly plumps each individual strand, with 90 per cent of women cooing that their hair looked thicker and fuller instantly… and that the extra volume lasted all day too. We think this one will be an instant client favourite.

Work with a legend, thanks to Wahl! The new 5 Star Cordless Legend is just the tool to levelup your fade game, with a 60-minute run time from a 100-minute charge.

RRP £155.99 01227 740 066 wahl.co.uk

New from EveryGreen and available via Salon Business Solutions come No.6 Shine Up for an immediate illuminating and polishing effect, and No.10 Strong Hold Spray for a structured yet flexible and voluminous finish.

RRP £14.95 each 0330 320 6000 sbs-hair.com

RRP £27 0370 192 5650 aveda.co.uk

There’s a feast of festive options from Alterna this Christmas. Our eye is on the My Hair. My Canvas. Me Time set…

RRP £47.95 AVAILABLE AT ALAN HOWARD AND SALON PROMOTIONS alternahaircare.eu 22

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Biolage has a trio of Christmas treats: Color Last, Hydra Source for a moisture boost, and Keratin Dose to help strengthen over-processed hair.

RRP £29 EACH 0800 030 4034 lorealpartnershop.com/uk

UniqOne celebrates its 10th birthday – which is fitting as the Revlon Professional hero contains 10 benefits in every bottle – and has a new vegan formula, a choice of fragrance and packaging made of 25 per cent recycled PET.

RRP £16 020 7391 7440 revlonproshop.com CREATIVE HEAD

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#CHedit

STOCK OPTIONS

OUR PICK OF THE LAUNCHES TO STACK ON SHELVES, ADD TO MENUS AND SHARE WITH YOUR STYLISTS The trend for many right now is centred on low maintenance, and if they’re blonde, then it’s a move towards softer, warmer tones. We’re talking balayage, highlights, lowlights and glosses that fade away without leaving harsh regrowth. It’s an easy-to-manage colour vibe, and that’s where the new Fudge Professional All Blonde line up makes its entrance. The range is infused with Opti-PLEX to help strengthen lighter hair from within. There’s a choice of two shampoos – one to lock-in colour and fight the fade, while the other boosts tone with a subtle golden pigment deposit. The conditioner also helps to lock-in colour, while the 10 in 1 Condition + Shield Mist boasts UV and heat protection, tames frizz, adds shine and nourishes blondes to their beautiful best.

RRP FROM £14 020 7845 6333 uk.fudgeprofessional.com

IT’S ALL ABOUT… THE WOW FACTOR You can’t miss the artwork from Morgan Harper Nichols on the John Paul Mitchell Systems gift sets. The artist and poet’s work is inspired by real life interactions and storytelling, and proves a lovely, heartfelt touch.

RRP FROM £20 0845 659 0011 salon-success.co.uk CREATIVE HEAD

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You deserve something special this Christmas, not just your clients. Set the standard with the sparkling brilliance of the Parlux Alyon Gold Edition from Hair Tools, which is enriched with a 24-carat gold laminated ring. Shiny!

PRICE £110 01924 466 999 hairtools.co.uk 23

21/10/2021 12:11

COLOUR VISION

COLOUR, COLOUR, EVERYWHERE! AS WE CLOSE OUT A DRAMATIC YEAR IN BUSINESS, WELLA PROFESSIONALS IS LOOKING AHEAD TO THE COMING YEAR TO ENSURE IT’S SUPPORTING ITS PARTNERS WITH EVERYTHING FROM BUSINESS TO PROBLEMSOLVING PRODUCTS IN ASSOCIATION WITH

WHERE IT ALL HAPPENS

Anyone who has ever been to Wella’s Business Network Live event will vouch that it’s a highlight of the hairdressing calendar. The countdown is now on for the two-day event on 31 January and 1 February 2022 at the stunning Belfry Hotel and Resort in Sutton Coldfield, with an incredible line-up of speakers ready and waiting to blow you away. The event balances thought-provoking discussions, valuable guidance and networking with an agenda of curated guest speakers. The 2022 speakers include author Geoff Ramm; creative writer Tim Reid; as well as entrepreneur Amar Latif. Former professional footballer Clarke Carlisle will deliver powerful speeches on mental health with his wife Carrie; followed by acclaimed leadership and performance expert Rasmus Ankersen; and author and presenter Simon Reeve. Business Network Live wouldn’t be complete without the evening soirée, giving guests the opportunity to network while enjoying a drinks reception, followed by a gala dinner and evening entertainment. Tickets sell fast, so early booking is essential! Register now at wella.com/bnl

THE COLOUR CLINIC IS OPEN…

AND HOW TO OVERCOME IT. EVERY ISSUE WE SPEAK TO A WELLA PROFESSIONALS COLOUR EXPERT ABOUT A KEY CHALLENGE HAS SEEN HER COLOUR CLIENTELE WELLA PROFESSIONALS DIGITAL CRAFT EXPERT EMILY ROSE MONK (@EMILYROSEMONKHAIR) AND HONEST ADVICE... NUMBERS ROCKET IN THE SIX MONTHS SINCE OPENING HER SALON, ALL APPRECIATING HER CLEAR “People colouring hair themselves and banding has been something I’ve seen repeatedly. Colour corrections need to be accompanied by realistic goals because it will often take multiple appointments. It’s all led by the condition: strand tests are essential, the results of which I share with the clients so that they understand their own hair. The Wella Professionals Colour Motion Primer Spray is an essential tool for any colour correction, I love it. “I do a colour class every week at my salon because a lot of hairdressers don’t realise that clients genuinely think they can go from black to blonde in a single sitting. It’s about breaking it down into stages and agreeing on shades with your client that they can live with at each stage. You always have to give your professional opinion, otherwise clients could be disappointed, while stylists feel anxious. As long as you’ve covered every avenue then your client will never be disappointed; under promise, and over-deliver. If someone’s not taking on board your professional opinion, is it worth it?”

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SHELFIE TIME Wella Professionals Color Fresh Masks are my favourite take-home product. That’s a big statement, I know! They condition hair beautifully yet are so lightweight that they’re really suitable for any hair type. The shades range from subtle naturals such as Pearl Blonde, Copper Glow and Chocolate, to gorgeously intense, vivid tones. “You can use them in-between your colour appointments as a refresh, or to tempt clients by temporarily trying a colour that packs a little more punch. They’re perfect for new colour clients to ‘test the water’. “A big benefit to the Color Fresh Masks, is that no skin test is required before application. Even PPD-reactive clients are now able to enjoy a stunning colour palette. The masks are super-easy to apply and take minimal time, but give maximum impact.”

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#ColourVision

MARY GEOGHEGAN, WELLA PROFESSIONALS PASSIONISTA, KH HAIR NOTTINGHAM, @MARYG.HAIR

FORMULA FOR SUCCESS

JAMES EARNSHAW, WELLA PROFESSIONALS DIGITAL COLOUR AMBASSADOR @JHAIR_STYLIST

I started by taking chunky slices of hair and painting through with Blondorplex +6%. I love this lightener because of the integrated plex technology, making it quick and easy to use. I then rinsed and dried the hair before applying my Koleston Perfect formulas for maximum saturation. I used a free-hand application with the three formulas, keeping it super visual and blended to create an almost inky feeling. The key element for this look is to create bespoke formulas that are complementary and blend together to work in harmony.”

FORMULAS Koleston Perfect 20g 10/95 + 15g 55/65 + 1.9% Koleston Perfect 20g 10/68 + 15g 0/88 + 1.9% Koleston Perfect 20g 10/16 + 15g 0/66 + 1.9% NO MATTER WHAT YOU’RE FACED WITH, WELLA PROFESSIONALS HAS THE SUPPORT, EDUCATION AND PRODUCTS TO EQUIP YOU WITH CAREERMAKING CONFIDENCE. DISCOVER MORE ABOUT HOW WELLA PROFESSIONALS CAN SUPPORT YOU ON YOUR JOURNEY AT EDUCATION.WELLA.COM @WellaHairUKI #WellaColour #MakeChange CREATIVE HEAD

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The world’s 1

IN-SALON SILVER TREATMENT FOR REVITALISING NATURALLY GREY HAIR* FREE OF COMMITMENT. FREE OF DAMAGE.

Discover the product here.

Learn the NEW Silver Glow service here.

Don’t forget to book onto the NEW ‘Mastering Greys’ studio course and online seminar. Education.wella.com | uk.wella.professionalstore.com | @WellaHairUKI | #WellaColour

*Combining: Free of perfume and alkalizers such as ammonia or ethanolamineoxidative grey pigments pH7

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WHY DID YOU WANT TO BE A HAIRDRESSER? It was something I wanted to do for as long as I can remember. I love the variety of work and creativity that comes with being a hairdresser. WHAT HAVE BEEN YOUR HIGHLIGHTS SO FAR? Winning Wella TrendVision Award Creative Artist Gold in 2019 was amazing. It gave me so much confidence and I just couldn’t believe I had won. At the moment when my name was announced, I had my coat on to go outside for some air because I thought it was over for me. I had to run on stage with my big coat on! From there I went on to win Bronze at the International TrendVision Award and was selected for the Wella Gen Now team. I hope it’s just the beginning for me.

SOPHIE KINLOCH INSTAGRAM: @SOFDOESSOMEHAIR SALON: MCINTYRES SALONS

WHERE DO YOU SEE YOURSELF IN 10 YEARS’ TIME? This is a difficult one for me because at the moment I’m just taking every opportunity as it comes my way, and wouldn’t want to restrict myself with set goals. I’m excited to see what the future holds. WHAT WOULD BE YOUR DREAM HAIRDRESSING GIG? I’d love to do the hair for a Vogue cover shoot!

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Pass the test

Want more colour clients? Make allergy testing easy and convenient for every client with Colourstart YOU’VE HEARD THE horror stories in the tabloids, and seen the teary videos on Instagram. Post-Covid, there have been growing reports in the media of clients experiencing increased reactions to PPD in hair colour. More than ever, it’s vital to allergy test clients to keep your business covered. Yet the flurry of increased testing has left many salons struggling to keep up-to-date with changes to records, and losing potential clients who don’t want the hassle of visiting the salon for that all-important test. It’s time to reassess how you test! Enter Colourstart, a system that streamlines and simplifies crucial allergy screening. It’s an approach that’s been snapped up by the likes of Toni&Guy, Trevor Sorbie, Charlie Miller Hairdressing and Rainbow Room International. It’s also been a huge boon for independents looking for an insured, professional, and efficient approach. Using Colourstart illustrates to your guests that you take their safety seriously. Forget having to arrange for clients to pop into the salon for a blob of colour. With Colourstart your clients can conduct allergy tests whenever and wherever’s convenient for them. There’s no need to visit a salon; just pop a Colourstart with a how-to guide in the post!

First class

Colourstart is licensed by the UK’s Medicines and Healthcare products Regulatory Agency as the only clinically proven way to screen for allergies to PPD. You sell Colourstart to clients to apply themselves, and they have the option of completing an offline certificate of use or can add their results to a digital Colourstart Passport. This is a freeto-use web app that helps simplify your colour business. Once your client’s negative test result is logged you are free to create their dream look, safe in the knowledge you’re insured, as Colourstart comes with its own Product Liability cover. At legendary colour salon Daniel Galvin, Colourstart chimes with its reputation for first-class service, and it also makes business sense. “Colourstart is the highest-quality product in the market to screen our clients for allergy, and it comes with its own product liability insurance,” explains Stephen Nurse, the salon group’s operations director. So, let clients patch test simply and easily whenever, wherever by offering them Colourstart.

I created a script for my reception team to use when they called clients to tell them about Colourstart. We give a simple explanation of the process, explain there’s a small cost, and give them the option of continuing with the blob test if they’d prefer. Some of our guests live a long way from the salon, so getting them to visit just for a test can be a challenge. The convenience and quality of Colourstart means price isn’t an issue and after about two or three visits, when they realise they only need to answer a few questions on the app, they just get it. So far, about 75 per cent of customers choose Colourstart. Being able to demonstrate clearly that we take client safety seriously is a big added value for us Chris Connors, Coco’s Style, West Sussex

Clients expect us to use the highest quality products in all our salons. A special visit for a blob of hair colour is so inconvenient compared with a clinicallyproven home test Daniel Galvin OBE, Daniel Galvin, London

YOU CAN FIND OUT MORE ABOUT COLOURSTART AND THE COLOURSTART PASSPORT AT COLOURSTART.COM, OR ASK THE TEAM TO HELP GET YOU STARTED AT HELLO@COLOURSTART.COM

Colourstart Test 65mcg Cutaneous patch, contains p-phenylenediamine (PPD), a screening test for allergy to hair colour (PPD), always read the label CREATIVE HEAD

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19/10/2021 15:13

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Inside story THE LOUNGE SOHO

The Lounge in the heart of London is a home from home, something session stylist and salon owner Joe Mills wanted to create when he originally opened the doors more than 20 years ago. But when lockdown happened earlier this year the salon became badly flooded, so Joe had to move the business to the barber shop – and after juggling around his two businesses, 22 Peter Street became its new home, with a new look. “We opened in 1998 and the concept was about the idea of what a ‘lounge’ was. We took elements of this and reintroduced them,” explains Joe. “We have a projector screening ‘80s cult movies, a lounge area, drinks menu and we have changed the way we work with sinks in front of the client so their journey is more static and more relaxing.” Takara Belmont basins and chairs offer plenty of comfort, and the salon is now focusing on adding more of a wellbeing offering, with CBDbased products, mushroom teas and an impressive supplements range.

HOT BUY

now open

PLUSH PERFECTION Supremely comfortable and robust, the Morb chair from Takara Belmont impresses on every level. We’re talking sofa-style luxury and all-round access for cutting hair. FROM £1,200 +VAT 020 7515 0333 takarahairdressing.co.uk

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BUTCHERS LEICESTER

This East Midlands salon sees Butchers expand outside of London for the first time. It’s owned by Butchers stylist, Lisa Jane Massey, and showcases a passion for sustainability.

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THE BUSINESS EDIT

IS THIS THE END OF THE SALON SATURDAY? THE PANDEMIC HAS brought different working expectations from staff and new client routines, and so a campaign has sprung up for what would once have been unthinkable: to close salons on Saturdays. David and Nicole Barnett, co-founders of High Performance Stylist, are behind ‘We Don’t Do Saturdays’. They ask the following: where does Saturday profit rank compared with other days in the week? Is it the most requested day off for staff? Is it the highest call-in-sick day? Do you have the most guest cancellations? “This is not just a schedule change, it’s a belief in the way you want to run your business in order to give your team, their families and yourself a more balanced life. When you communicate this, you will see how understanding and supportive clients are,” they explain. “When your ‘why’ is explained correctly it can serve as a springboard grow your business by attracting new staff and new guests who align themselves with similar beliefs.” The Cutting Room’s Nathan Jermy in Huntingdon is considering the move. “It has become the day we have the most no-shows, sudden cancellations and a day people will book as a last resort. If we closed on Saturday, everyone would have a weekend again, and probably more profit. We would

lose a few clients but gain more who want a weekday appointment. We would get the team feel of the salon back as everyone would be in almost every day during the week. It’s just a scary thought to take the plunge.” The impact of location appears to be crucial. “Saturdays are busier than ever for us since coming back,” argues Naomi Brooks, founder of Manchester’s The Hair Sanctuary. “I did think about closing Saturdays or even offering staff two Saturdays off, two on, but we’re booked up two months in advance for Saturdays. A lot of clients are working Monday to Friday. The only way around this would be to work longer days in the week and the team prefer our current schedule.” In Kirkaldy, Dom Migele admits Saturdays have become less consistent, but many clients still regard it as the best day for enjoying their salon experience, and “it’s one of our best days for retail sales”. He offered Saturdays off alongside a 38-hour week over four days to one of his busiest stylists. “It worked so well for her without reducing her income and the company’s that we have continued to maintain the arrangement. When we have stylists who consistently hit their target, we would consider offering them Saturdays off on a similar arrangement.”

KAROLIINA SAUNDERS KAROLIINA SAUNDERS HAIR DESIGN

Throughout lockdown we really savoured the time that we were able to spend with our respective families. I came to the conclusion that if we extended our hours to 8pm on two nights then we could potentially service the same amount of clients in fewer days. We undertook a lengthy survey, focusing on the clients who came to us on a Saturday, asking if they would be happy to be accommodated during the week or in a late appointment. We were overwhelmed by the response – clients have been brilliant and, in fact, saluted us for being such a forward-thinking company. Now I can have two consecutive days off, relax and enjoy the family time. If I feel this way, so do my team – who now work five days a week and love their weekends off.

LIFE LESSONS

ABIGAIL BUTLER STRICTLY XTENDED

No-one is perfect. No matter where you are in your career as a stylist, you can still make mistakes. Don’t be hard on yourself, see them as an opportunity to learn. Envisage what you want to achieve and trust the process. Everyone has to start somewhere when it comes to learning how to master their craft. Never lose sight of how well you’re doing! Enjoy the path you’re on and cherish every moment you have as a creative person. The key is to count every challenge, every win, whether big or small, as success. It’s all about energy. Clients feed off the energy they surround themselves in. Creating good relationships with staff plays a big part in the overall impact of the salon environment and the energy it brings. Keep your vibrations high as it sets the tone and adds to the client experience. Work hard, play hard. Take time out for yourself. Whether you’re running a business or you’re busy making everyone else look their best, make sure you find time to have that work/life balance, it’s of equal importance.

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20/10/2021 11:09

DO THE CHRISTMAS PERIOD RIGHT WITH

GET MORE BOOKINGS THAN ANY OTHER CHRISTMAS: ONLINE BOOKING: Your clients can book quickly and easily, 24/7, with Phorest’s Online Booking tool ONLINE DEPOSITS: Switch on online deposits to decrease your no-shows by up to 65%! SALON BRANDED APP: Allow your customers to book quickly and easily through your bespoke salon app

Did you kn Christm ow that last a consum s 73% of UK er buy mo s wanted to re f rom local busine sses th an big brands or chain s?

PHOREST SALON SOFTWARE BOOST YOUR RETAIL GAME: ONLINE STORE: Sell your products and Christmas Gift Sets online on your Phorest Online Store TO FIND OUT MORE ABOUT PHOREST

SCAN HERE

TOP-CLASS MARKETING SUITE: Use pre-made bespoke email templates to market your products and Gift Sets over the Christmas season

SELF/STYLED SUNDAYS

SECRETS TO SUCCESS

Education and empowerment for independent stylists. Learn new skills. Make more money. Plan a year of success. SELF/STYLED Sunday delivers a triple helping of freelance-focused content to help you plan ahead for a successful year. Join us on 21 November 2021 for our next SELF/STYLED Sunday event, where we’ve assembled a cracking team of experts to deliver content designed specifically for freelance professionals. From retail and digital marketing to colour, there’s a lot to learn. Our digital event series, in partnership with Aston & Fincher, is all about addressing the needs of freelance hairdressers and creating a community. With free and ticketed sessions, exclusive discounts and the chance to WIN education, there’s lots to be excited about. Come and join the gang!

OUR NEXT EVENT: SUNDAY 21 NOVEMBER LOCATION: ONLINE, WHEREVER SUITS YOU READ ALL ABOUT IT AT creativeheadmag.com/selfstyled-sundays 034-035_SSundaysXmas.indd 1

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JOLT OF INSPIRATION

THE SCHWARZKOPF PROFESSIONAL INSPIRE COLLECTION SHOOT GIVES YOUNG TALENT THE OPPORTUNITY TO PUT THEIR SPIN ON KEY TRENDS. THIS YEAR MARKED A SPECIAL ANNIVERSARY TOO, WHICH CALLED FOR A CHANGE OF SCENERY...

CHANGE IS IN the air, and with it comes a flurry of excitement – a lucky group of young stylists were chosen to create the Inspire Collection photoshoot, joining Schwarzkopf Professional as it celebrates 50 years of Essential Looks. The Inspire Collection shoot is the stylists’ chance to interpret the iconic Schwarzkopf Professional Essential Looks collection,

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which for this special year were based on the IGORA ROYAL Mixes inspired by colour experts PANTONE. For the first time the shoot took place in Dublin, and the opportunity to be involved was thrown open to all stylists in Ireland, not just those in Schwarzkopf Professional salons. They were invited to show off their best

colour transformations on Instagram, with five talented artists selected by Schwarzkopf Professional global editorial ambassador Tyler Johnston to work with him on the shoot. Samantha Byrne, Ashleigh Kelly, Alix Maher, Amy O’Sullivan, and Amy Shanahan got to spend three days under Tyler’s creative direction to create the following beautiful Essential Looks…

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NOVEL

THIS IS ALL ABOUT TEXTURE – BUT NOTHING

“I WAS SO EXCITED WHEN I FOUND OUT I HAD BEEN CHOSEN TO BE A PART OF THE INSPIRE COLLECTION SHOOT. IT WAS AMAZING TO MEET NEW PEOPLE WHO SHARE THE SAME PASSION, AS WELL AS BEING ABLE TO WORK WITH TYLER JOHNSTON ON SUCH A BIG PROJECT.” AMY SHANAHAN AMY MICHELLE HAIRDRESSING

THE PALETTE

ORGANIC, EARTHY HUES

THE VISION

SHOWCASING COLOUR THROUGH EFFORTLESS CUTS, CURLS AND MULTI-TEXTURAL FINISHES FOR A SOFT, FEMININE, FEEL-GOOD VIBE

THE KEY PRODUCT OSIS+ FAB FOAM

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HARSH, JUST SOFT, COCOONING TEXTURES AND QUALITY FINISHES

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COMFORT

“TO BE GIVEN THE OPPORTUNITY TO BREAK INTO SESSION HAIR – ESPECIALLY WITH A BRAND LIKE SCHWARZKOPF PROFESSIONAL – HAS BEEN INCREDIBLE AND GIVEN ME THE CONFIDENCE TO GO FORWARD WITH SESSION STYLING AND PHOTOSHOOTS. I HAD SO MUCH FUN.” AMY O’SULLIVAN HAIR BY AOS

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QUINTES

A FRESH TAKE ON ’60S FEMININITY, THIS IS THE CROSSROADS OF FOND NOSTALGIA “I LOVE BEING A PART OF THE SCHWARZKOPF PROFESSIONAL FAMILY AND WORKING WITH TYLER JOHNSTON WAS AN ABSOLUTE DREAM. HE IS AN IDOL OF MINE, SO TO HAVE THIS OPPORTUNITY TO BE CREATIVE AND TO LEARN FROM HIM WAS A DREAM COME TRUE.” ASHLEIGH KELLY HAIR BY ASHLEIGH

THE PALETTE

JOYFUL, FLORAL HUES GROUNDED BY ASH GREYS

THE VISION

PRECISION TECHNIQUES, CONTEMPORARY CUTS, ROUNDED STYLING AND A PERFECTED FINISH – NONE OF IT ACCIDENTAL

THE KEY PRODUCT OSIS+ SESSION SALT SPRAY

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AND FERVENT FUTURISM. IT’S MODERN HAIR, DISTILLED THROUGH A VINTAGE LENS “HAVING THE OPPORTUNITY TO BE A PART OF THIS SHOOT HAS BEEN INCREDIBLE. IT’S NOT OFTEN YOU GET TO CREATE LOOKS LIKE THIS IN THE SALON, SO IT’S GREAT TO BE ABLE TO THINK A BIT MORE OUTSIDE THE BOX AND LET MY IMAGINATION RUN FREE.”

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SENTIAL ALIX MAHER LYNDA MAHER HAIR STUDIO

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19/10/2021 10:28

E-PHORIA

IT’S TIME TO TAKE A STEP INTO THE METAVERSE. E-PHORIA CELEBRATES A BLENDED

THE PALETTE

BOLD ELEMENTAL REDS MEET MODERN METALLICS

THE VISION

CUTS DESIGNED TO HIGHLIGHT THE INDIVIDUAL, AND STYLING FOR THE SELF-EXPRESSIONISTS

THE KEY PRODUCT OSIS+ SPARKLER SHINE SPRAY

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WORLD AS HUMANITY LEVERAGES TECHNOLOGY TO BUILD A BETTER FUTURE

“WORKING WITH TYLER JOHNSTON HAS BEEN AMAZING, I LEARNT SO MUCH ON A TECHNICAL LEVEL BUT ALSO HOW NOT TO LET FEAR TAKE OVER AND TO REALLY ENJOY GETTING CREATIVE WITH MY LOOKS.” SAMANTHA BYRNE VANILLA HAIR DESIGN

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19/10/2021 10:28

INSPIRATION FROM PANTONE AND A FRESH FEEL FOR ESSENTIAL LOOKS – WELCOME TO THE NEW ERA OF IGORA ROYAL

From Left: Samantha Byrne, Amy Shanahan, Tyler Johnston, Amy O’Sullivan, Alix Maher, Ashleigh Kelly

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MIX AND MATCH

COLOUR WAS THE name of the game, as this year’s Essential Looks celebrated the new IGORA ROYAL Mixes inspired by PANTONE, with looks spanning three key trends. Every Essential Look began with an assessment of PANTONE’s key colour and lifestyle trends for the coming season, which Schwarzkopf Professional’s team of global colour creators then translated into a unique set of 18 new IGORA ROYAL Mixes. Each of these mixes have been matched to one of the official PANTONE colours from its Fashion, Home and Interiors colour systems to capture the unique mood of the year. By looking at colour beyond hair and tapping into the wider trends of the moment, Schwarzkopf Professional has created an Essential Looks collection that feels familiar but showcases something new. The brand is laser-focused on its mission of expression and creativity, which heralds another change for 2021: for the first time, Essential Looks is fully digital in an immersive online magazine. Welcome to the future of colour…

STEP INTO TOMORROW WITH SCHWARZKOPF PROFESSIONAL. FOR MORE INFORMATION ON THE SCHWARZKOPF PROFESSIONAL ESSENTIAL LOOKS, VISIT ESSENTIALLOOKS.COM. TO GET ACCESS, CONTACT YOUR LOCAL SALES REPRESENTATIVE OR TECHNICAL ADVISER �SCHWARZKOPFPROUK #ESSENTIALLOOKS

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21/10/2021 12:06

SELF/STYLED SUNDAYS

SECRETS TO SUCCESS – 21 NOVEMBER

10.30AM – 11.30AM BEYOND RETAIL

The super-talented Jonathan Andrew will lead a masterclass that mimics a full service client appointment and identifies the key points where you can be making more money. Never pushy, always effective.

11.45AM – 12.45PM CONTENT THAT CONVERTS

Learning how to market yourself online can have a huge impact – and Ben Lifton from Content Kweens is the one to teach you how. Tune in to hear how to WIN a one-to-one, personalised training session with Ben!

CHOOSE THE SESSIONS THAT SUIT YOU

Enjoy the Masterclasses for just £5 each, including an exclusive discount from Aston & Fincher, and attend the SELF/HELP Session for FREE!

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2PM – 3PM TRUE GREY

Join Clayde Baumann from D&J Ambrose to discover the new True Grey collection from Wella Professionals to help you reconnect with former colour clients – and gain new ones!

BUILDING OUR COMMUNITY

Each Masterclass purchase includes a referral code for a friend, with a chance to win education!

21/10/2021 12:14

#BusinessEdit

MISSION CONTROL

PUTTING YOU IN THE DRIVING SEAT OF YOUR SALON

AHEAD OF EVERY issue of Creative HEAD, we reach out to our Reader Panel to ask them about their businesses, to get a sense of how salons across the UK are doing. We all know how vital Christmas is this year, not just for the nation’s spirits but also for the opportunity it presents to claw back lost revenue. Yet Covid-19 is still causing anxiety in some clients, who may not be ready for busy festive events, and others might be cautious about what they’re spending. In contrast, there will be plenty of guests who are amped up and ready to celebrate this festive period after the one they lost out on last year. How can salons ensure their Christmas is as profitable as possible?

PERCENTAGE OF TURNOVER ATTRIBUTED TO RETAIL SALES

HOW DO YOU COMPARE? How was business in September compared with August?

BETTER 44% WORSE 56%

How was business in September compared with September 2020?

7.9%

AVERAGE CLIENT SPEND IN SEPTEMBER (EXC. VAT)

WORSE 33% BETTER 67%

£65.19

THE MISSION: A CRACKING CHRISTMAS

56% 100%

of salons are selling bespoke gift sets/hampers this Christmas

of respondents are skipping an insalon Christmas event this year

35%

of salons are taking deposits for Christmas bookings

“We normally do a pre-Christmas event, but decided not to this year. We will probably have an in-person client focus group instead, and we do oﬀers for Black Friday”

KEEPING YOUR CALENDAR FULL THIS CHRISTMAS It’s been a long year but it’s looking like the hair industry is finally starting to return to something like normal. To finish 2021 off with a bang and plug any revenue gaps from earlier in the year, salons will need to have a full calendar and minimal no-shows. With online booking, a presence on social media and loyal clients, you’ll be able to fill your calendar. However, salons are increasingly finding it difficult to know if their clients will actually show up for the appointment. According to data from Phorest Salon Software, when UK salons reopened in April, a national average of 5 per cent of people didn’t show up for their appointments without giving any notice, costing the salon industry an estimated £1,975,664 every day in lost revenue. The solution? Reduce your no-shows significantly by charging your clients online deposits prior to their appointment. Online deposits allow salons to take a bigger upfront deposit on online bookings, guaranteeing a stronger commitment from clients. When clients pay a deposit in advance of a service, they’re much more likely to show up. This reduction in noshows will protect your salon’s income, improve your cash flow for the Christmas period, and give you a boost into a successful 2022. So far, Phorest salons using this feature have seen their no-shows decrease by 65 per cent, with rates going from 5.4 per cent to 1.9 per cent. In other words, for every three no-shows they would have had, salons using this feature now have just one.

Reader Panel methodology: Survey conducted in a poll of 50 salons employing four or more staff and spread geographically across the UK

in association with Phorest Salon Software and the Creative HEAD Reader Panel

Kathleen Osborne is regional marketing manager at Phorest Salon Software UK & Ireland. Find out more at phorest.com @phorestsalonsoftware @phorest.ukie

JASON BALL, JOHN OLIVER HAIR

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21/10/2021 12:15

LET THE

TILLS RING OUT

AS ONE OF THE MOST CHALLENGING YEARS EVER DRAWS TO A CLOSE, THE AFTER-EFFECTS ARE STILL IMPACTING BUSINESS FINANCES. THE NHBF HAS ADVICE ON HOW TO BOOST RETAIL SALES TO INCREASE YOUR SALON’S PROFIT MARGINS AT THIS KEY TIME THE WINTER SEASON has one word flashing in the back of a lot of clients’ minds: gifting. As a business owner, if you’re not positioning yourself and your staff to capitalise on the key focus of the season then you’re simply harming your own chances of a successful Christmas period. Don’t be discouraged if retail sales are your Achilles heel – the NHBF has some top tips.

BE IN THE KNOW

Team members are your core components when it comes to retail, so get them up-tospeed with all of your retail offerings. Ensure they know how to answer all relevant client product queries, such as which hair type they’re best matched to, how they work, and how the product is far superior to anything they can buy in a supermarket. Encourage your team to do a consultation with clients each time they visit. As well as making clients feel valued, it helps to put them in the mindset to try something new, increasing the likelihood of buying retail products or treatments to switch things up.

LEAD WITH LEARNING

Educating clients, instead of selling to them, works best. Ensure your salon team inform clients which products they are using on

them, while also teaching them about the benefits of their use. Give the client the products to look at and handle, it makes it more likely that they’ll decide to buy. “Your front of house staff are uniquely positioned to observe the day-to-day running of the salon, so why not encourage them to help you maximise sales?” suggests Tina Beaumont-Goddard, membership director at the NHBF. “Get them to keep a basket of irresistible impulse buys topped up at reception. These can be smaller items such as travel products or handbag essentials. Make sure they’re clearly priced so clients can buy with confidence.” NHBF members can download an in-depth guide to delivering an outstanding client experience from nhbf.co.uk. There are certain periods where salons have more opportunities to sell than others. The Christmas season is one of them, when people are looking to buy gifts and be in tiptop condition for parties, or in the summer with weddings, proms and pre-holiday hair. Plan ahead and ensure that in these periods you are fully stocked with relevant products to maximise your sales. Keep your website up-to-date ahead of the holiday season too, with information about the types of treatments and products that you offer.

NHBF MEMBERS BENEFIT FROM:

• Dedicated membership helpline for everyday business support 24/7 legal helpline • In-depth guides on all aspects of running your business • Employment contracts and chair/room renting agreements • Discounted insurance and so much more Find out more about NHBF member benefits at nhbf.co.uk/benefits

JOIN THE NHBF BEFORE THE END OF NOVEMBER 2021 AND QUOTE CHN25 TO GET £25 OFF YOUR MEMBERSHIP FEE

The NHBF is here to support you and your business, no matter your concern or issue. Visit nhbf.co.uk/join to become a member, or find out more about how to help your staff become retail savvy on the NHBF’s blog, visit nhbf.co.uk/news-and-blogs CREATIVE HEAD

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21/10/2021 12:16

#BusinessEdit

BOOST FOR WELSH APPRENTICESHIPS THE WELSH GOVERNMENT is further extending incentives to support businesses in recruiting apprentices in Wales until February 2022. The Apprenticeship Employer Incentive Scheme is a key part of the Welsh government’s Covid-19 Commitment to support businesses and workers in recovering from the impact of coronavirus. Under the scheme, businesses can claim up to £4,000 for each new apprentice they hire under the age of 25. Welsh businesses could also receive £2,000 for each new under 25-year-old apprentice they employ for fewer than 30 hours a week. Visit the NHBF website for further information about the financial support available for apprentices at www.nhbf.co.uk/apprenticesandtlevels

Crisis response award for NHBF THE NHBF HAS SCOOPED the Bronze Award for Best COVID-19 Crisis Response (over 4,000 members) at the Association Excellence Awards for its commitment to the hair and beauty industry during the pandemic. Judges praised its “impressive response to the crisis, which cemented excellent relationships with their members”, and its “beautiful Instagram presence, clear political and membership impact”. Richard Lambert, NHBF chief executive, said: “Our team has worked tirelessly to support our sector through the pandemic, as well as successfully lobbying government for support to help it get back on its feet. This award is a massive achievement for everyone involved.”

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NHBF SURVEY SHOWS SECTOR RESILIENCE

THE LATEST NHBF State of the Industry survey has demonstrated that as Covid-19 restrictions have eased, hair and barbering businesses are showing signs of resilience despite operating in a difficult business environment. The key findings include: • 43 per cent of businesses are breaking even, with another 43 per cent making either a small or good profit, up from the previous survey in June. • About 40 per cent of respondents raised their prices in the past three months. A further 40 per cent expect to do so in the next three months. • Two-thirds (66 per cent) of businesses remain either partially or entirely reliant on government support, slightly down from June when this was the case for 80 per cent. The survey received 916 responses between 9 and 20 September 2021, gathering views from a broad representation of businesses in the Personal Care sector across all areas including city centres, town centres and villages in England, Northern Ireland, Scotland and Wales. Read the full report at www.nhbf.co.uk/stateofindustry

Top 100 influencers set to be revealed THE NHBF IS set to reveal its inaugural Hair & Beauty Industry Top 100 Influencers, an award that recognises those in the industry who use social media to influence, educate, and innovate. The big reveal will take place on 14 November 2021, with coverage starting at 5.15pm. To find out who has won, head over to the NHBF’s Facebook and Instagram pages, @nhbfsocial. Nominations for the most influential individuals in the industry on social media include hairdressers, barbers, beauty therapists, nail technicians, make-up artists, and aestheticians. Follow the awards on social media by using the hashtag #NHBFTop100influencers.

CREATIVE HEAD

21/10/2021 12:17

2,250watt Airflow: 84m3/h Antibacterial treatment “Air Ionizer” ionic technology for healthy hair

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21/10/2021 16:14

THE BIG IDEA

POD LIFE

Do you have your boarding pass? Then you may alight at Idol Hair, a salon in the heart of London’s Victoria Park Village in Hackney that’s giving customers anxious about Covid-19 a safe and special experience. When the pandemic hit, enforced closure gave Idol founder and co-owner Marc Luickx time to think about the future of the salon, and how to shape it for a post-Covid world. A radio interview about the sense of safety created by travelling in first and business class pods – having everything in your space but not isolated from others – set him thinking about individual ‘hair pods’. “A unit where you walk in, sit down and don’t have to move again, creating minimal traffic in the salon,” he explains. Wash basins slide away from reclining chairs to enable plenty of space for cutting, styling and colouring. Chargers, leads and power points are close by should guests need to do some work. And an air purifying system creating 99 per cent pure air is cleverly hidden away by hundreds of plants that create a vibrant, natural feel to the small but light-filled space. This innovation has created a vibrant boutique salon that feels super-safe and forward-facing. “Our USP is our innovation in work and life, staying fresh and ahead of the game. And our bond with customers and locals and each other,” adds Marc. So even if there’s turbulence ahead, clients will enjoy a smooth and relaxing trip with Idol Hair.

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19/10/2021 16:16

GOT A PROBLEM? GET FIXED IN A FLASH WITH A LITTLE HELP FROM SLICK. HERE’S…

DURING CHRISTMAS EVERY free minute is vital to keep sane and on top of everything, but also to make the most of the busiest time of year. Time is money at the end of the day! But according to a recent Slick survey, some owners are spending up to 12 hours a week managing booking DMs via Facebook and Instagram. Sound familiar? The fact that clients are sending DMs to try and book in tells you two things: they find your Facebook or Instagram pages a convenient way of finding you, but also they don’t want to phone up to book; they want to book at a time that suits them. Slick has collaborated with Instagram and Facebook to create a simple way to take bookings within a set of rules you can personalise. The new ‘Book Now’ button allows your clients to book for an available slot, day or night, without sending a DM. No need to worry about double bookings or overlaps. Only want to take bookings for cuts and blow-drys? No problem! Only want certain staff members to be bookable? Consider it done! Make your social pages stand out from your competitors this Christmas with a smart way for clients to book that allows you to spend more time with your clients and less time on admin!

THREE CHRISTMAS TIME-SAVING TIPS: SET UP A BOOK NOW BUTTON ON INSTAGRAM: make it easy for clients to ﬁnd and book in without disturbing your ﬂow SAVE HOURS ON YOUR SOCIAL MEDIA: use a scheduling tool such as Planoly to save time and post automatically for you LAST-MINUTE CANCELLATIONS COST TIME: take a holding fee in advance to make sure you don’t waste time chasing clients, or lose money if they don’t turn up

HOW SLICK FIXED IT LORILEE COVALL LUXFORDS HAIR & BEAUTY

“We joined Slick nearly two years ago, and the online booking system has been a game-changer, how we ever worked with a paper diary I don’t know! Knowing that bookings can come in at 2am without having to do anything is just fantastic. It takes so much pressure oﬀ; when people work shifts or at odd hours, they can still book in. And it frees up our time, it means we can focus on what we’re doing in the salon. We’re looking forward to a fun-packed Christmas, a Black Friday event, Christmas jumper days – with the time Slick saves us we can concentrate on the client experience. “We’re very much appointment-based, we don’t have a huge amount of walk-ins, but the last-minute booking opportunity works brilliantly with our beauty oﬀerings, which are harder to book ahead. We love the fact Slick has brought in a Book Now button for Instagram as it makes it so easy for clients to book when they see a look or style they love!”

WHAT YOU CAN DO NOW

NOT OFFERING BOOKINGS VIA INSTAGRAM YET? DO A QUICK SURVEY WITH YOUR CLIENTS TO SEE IF THEY’D LIKE TO BE ABLE TO BOOK ONLINE WITH YOU GET EXPERT ADVICE FROM THE TEAM AT SLICK ON 01202 286 005, EMAIL INFO@GETSLICK.COM OR VISIT GETSLICK.COM/CREATIVE-HEAD TO SIGN UP OR BOOK A DEMO CREATIVE HEAD

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19/10/2021 16:19

HUB

Welcome to the Salon Smart HUB – the place to turn to for advice and to keep on top of business. Powered by Creative HEAD in exclusive partnership with L’Oréal Professionnel Paris, there are fresh content drops every month and on-demand access to videos, panel debates, podcasts, articles, reports and more – all featuring a host of experts sharing their knowledge and guidance.

Think of the Salon Smart HUB as your year-long business support network – there when you need it. It’s FREE, and it’s only a click away…

THE THETHE

BUSINESS BUSINESS BUSINESS SUPPORT NETWORK

+ ++ HAIR HAIR HAIR

SUPPORT NETWORK SUPPORT FOR NETWORK FORFOR

SALON SALON SALON SELF-EMPLOYED

SELF-EMPLOYED SELF-EMPLOYED

PROFESSIONALS PROFESSIONALS PROFESSIONALS

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LIVE

19/10/2021 16:36

AVAILABLE NOW ON THE HUB

Listen in on podcast The Talk with Dylan and Charlotte Bradshaw, to hear frank discussions on new business strategy, opportunity and implementing change

L IVE Get the lowdown on Metal Detox from L’Oréal Professionnel Paris to upgrade your colour services

From the seed of an idea to a blooming business – catch our exclusive video with Wildflower salon owner, Danielle Garner

+ NOW

IT’S

QUICK SIMPLE

FREE

RECEIVE MONTHLY CONTENT ALERTS DIRECT TO YOUR INBOX

creativeheadmag.com/salonsmart/hub

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19/10/2021 16:37

THIS IS YOUR TIME

#NTVA2021

THE WELLA COMPANY TRENDVISION AWARD 2021 UK & IRELAND FINAL WAS AN EPIC AFFAIR – THE LIKES OF WHICH HAVE NOT BEEN SEEN FOR MANY MONTHS. THIS WAS AN ECSTATIC CELEBRATION OF TALENT AND PERSEVERANCE AGAINST ALL ODDS THE HAIRDRESSING COMMUNITY, together again! And what a celebration to gather for – none other than the Wella Company TrendVision Award UK & Ireland Final of 2021! Where else could such a meeting have occurred than the iconic Roundhouse in Camden Town, London, which welcomed more than 700 hair and beauty professionals to celebrate these talented finalists, while just as many tuned in to the livestream. It was a welcome reunion of the #WellaFamily, featuring four incredible displays of creativity and design from some of Wella’s top hair maestros, the captivating competitor catwalk show and, of course, the crowning of the 2021 UK and Irish champions.

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It’s been a momentous year, as 2021 saw the introduction of the Natural Texture Artist category and, for the first time, the XPOSURE student categories joined the main event, giving young talents the opportunity to compete in and be celebrated alongside the rest of the TrendVision family of categories. Co-hosts Patrick Cameron and Fearne Cotton had the energy turned up to the max in no time at all, welcoming guests and setting them up for a night to remember. Drinks flowed as everyone examined the TVA 2021 Model Gallery and stopped by the Artist Demo Pods. These pods showcased the latest innovations from the Wella Professionals Colour portfolio alongside

CREATIVE HEAD

21/10/2021 12:18

CR EATIV E HE AD AD VE RT OR IAL

sustainability-focused weDo/ Professional. The night kicked off with a spectacular show from D&J Ambrose, which certainly put everyone in the mood, before the winners of Editorial Look, Style Master, Natural Texture Artist and the OPI Nail Artist of the Year categories were announced. You can always rely on ghd and James Earnshaw to put on a glamorous show, which kept the energy high alongside a sumptuous three-course meal, followed by HOB Academy and Robert Eaton setting the stage alight with their own shows. Guests saw show teams, judges and competitors parade across the stage before the final nail-biting moments when the remaining awards were announced.

CREATIVE HEAD

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For those unable to attend, Wella had it covered! Bringing TVA closer with a free livestream, hosted by DJ and presenter Elspeth Pierce, viewers enjoyed behind-the-scenes access to the teams of D&J Ambrose, ghd, HOB Academy, and Robert Eaton, as they prepared their eye-catching presentations. The livestream also featured interviews with show teams and competitors, as well as their catwalks and insight into Wella’s latest colour collections, business support and sustainability initiatives. Alright, we’ve teased you enough – read on to see what went into the four astounding hair shows, and to feast your eyes on the winners of the UK and Irish TrendVision Award 2021…

20/10/2021 10:54

ON WITH THE AFTER A LONG WAIT FOR LIVE SHOWS TO RESUME, THIS FEARSOME FOURSOME FROM WELLA COMPANY DID NOT DISAPPOINT. THE LIVE SHOWS FEATURED FAVOURITE PRODUCTS SUCH AS KOLESTON PERFECT, AND A TOP-SECRET COLOUR INNOVATION… JUNGLE GHD Jungle represented a range of textures, with hidden elements at every turn. James Earnshaw, ghd UK trade education ambassador, and the ghd team used the whole portfolio of ghd tools and Wella Company’s amazing new colour innovation to unleash a powerful mix of volume, movement and ‘sexture’ (sexy texture, obviously!).

“Jungle showcased exaggerated shapes and total hair goals. It’s all about that alpha female!” THE LOST CITY – ORIENT V OCCIDENT D&J AMBROSE A fusion of colour and texture from Darren Ambrose, Clayde Baumann and the team, this group of anti-fashionistas cast off the expectations of high fashion in favour of a recycled mix of global garb, with a nod to grunge and shots of pure, premium colour tones.

“These are Gen Z kids who become digital caricatures of themselves, like emojis in our digital world, it’s caused this reaction – premium and intense” 46

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CREATIVE HEAD

20/10/2021 10:54

CR EATIV E HE AD AD VE RT OR IAL

SHOW! LUNASCAPE HOB ACADEMY Distilled catwalk and street trends against an unforgiving landscape was the inspiration for HOB Academy’s show. With reflective textures giving a lunar glow, the 12 hair looks from the HOB Creative Team featured an array of classic and forwardthinking cuts and colours. This was the future distilled.

“This is HOB, through and through. We wanted to share our 2022 vision of oncoming trends with everyone” DARK INTO THE LIGHT ROBERT EATON Light and dark woven together was the ever-evolving backdrop for Robert Eaton’s story of sustainability and human connection. Told through sound, colour, light and movement, each of the looks by Robert and the Russell Eaton team had their own colour personality created with innovative techniques.

“The show was inspired by the journey from dark into the light. The focus was on light-infused colour, bringing to life the beauty of Koleston Perfect, in a powerful, editorial way” CREATIVE HEAD

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20/10/2021 10:55

CROWNING FEAST YOUR EYES ON THE WINNING LOOKS FROM ALL EIGHT CATEGORIES OF THE WELLA COMPANY TRENDVISION AWARD 2021!

UK COLOUR ARTIST

UK COLOUR SPECIALIST

SPONSORED BY EIMI

WINNER

RUNNER-UP

Crow Street Collective

NJUK Hair & Beauty

Rebekah Daly

WINNER

Georgia Freeman

Roni Moskwa

WINNER

RUNNER-UP

South Lanarkshire College

Toni&Guy Blackrock

Sharon Robertson

Lia Hind

Visit wella.co.uk/trendvision to see the TVA 2021 Winners’ Gallery and watch highlights from the night. Think you’ve got what it takes to win some of that sweet TrendVision Award glory? Keep your eyes peeled for 2022 announcements! @WellaHairUKI

WellaUKI

#NTVA2021 CREATIVE HEAD

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20/10/2021 10:55

! e n o g i b a ’ s Ooh it

100

SALONS

ONE BIG NIGHT – BIG HAIR DO WAS BACK AND BIGGER THAN EVER FOR 2021

SALONS ACROSS THE UK and Ireland came together in the name of great hair for the Big Hair Do 2021, presented by Creative HEAD in association with Layered Online and Schwarzkopf Professional. Braid bars, blow-dry stations, client consultation and hair treatments ensued, along with countless cupcakes, canapés, photo booths, retail raffles, glasses of prosecco and even a four-legged friend. In cities, towns and villages, businesses brought out the balloons and spruced up their styling stations for an experience to remember, demonstrating the skills of their

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team and highlighting all the services they have to offer. The perfect way to re-engage with clients after numerous lockdowns, people flocked to the salons for advice on style and colour refreshes, tutorials on braids, waves, and towering top knots, while also discovering more about the array of Schwarzkopf Professional products available. Many also experienced the Schwarzkopf Professional Salonlab Smart Analyser, which is the perfect consultation tool for discussing individual hair needs and providing personalised haircare regimes.

21/10/2021 14:29

oken to six people I’ve “Already tonight I’ve sp were just passing by. never met before who s looked at your salon They said: ‘I’ve alway , and tonight they got and wanted to come in’ t us in a way that is a the opportunity to mee s pressure” bit lighter, with a bit les ct or of Bi lli Cu rri e De bb ie Cu rri e, di re

Alongside solving any pressing hair concerns, Big Hair Do attendees were pampered with a host of extra treats: Sallyanne’s Hair and Beauty in Knypersley got the drinks flowing with a prosecco and gin bar in a converted horse box, courtesy of The Giddy Aunt. Meanwhile, at Ed’s Hair in Stockport, the party was in full swing with an incredible performance from Viva Brasil Samba Show. Similarly, at Collective Hairdressing in Newcastle, guests were treated to a live DJ set from Hollie Disco Dollie. Social media was of course a-buzz with #BigHairDo

action. Visitors made use of an impressive array of selfie stations, particularly at BE Ironbridge in Telford, where a photo booth was arranged to capture all the extra-special snaps from attendees. Guests left with goody bags brimming with treats, including hair products and gifts from local businesses, as well as hair appointments banked ready for autumn makeovers and Christmas party styling, and so much new hair knowledge. One thing’s for sure, British and Irish salons sure know how to throw a good party.

SEE MORE event coverage online at layeredonline.com

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21/10/2021 12:19

TIME TO SHINE Even immaculate planning for the Christmas period can come undone with a few badlytimed coincidences. Unplanned walk-ins, staff shortages, clients who change their mind about the services they want... time is money, and every second counts! That is why the launch of new LumiShine LUMI10 Color from JOICO is timed to perfection, arriving to help you speed through colour appointments with ease. This fast-acting range of rich and deeply pigmented shades provides 100 per cent grey coverage in just 10 minutes while also delivering that signature JOICO LumiShine shine.

Ideal for...

• Fitting more clients into your column • Minimising person-to-person contact time s • Offering a speedy alternative for root touch-up -ins walk ed pect unex • A fast colour option for

Model image: colour by Lisa Dinh, styling by Marc Galati, photography by Carlos & Alyse

TIME IS OF THE ESSENCE THIS WINTER – NEW LUMISHINE LUMI10 COLOR BY JOICO IS THE ACE UP YOUR SLEEVE TO SHAVE PRECIOUS MINUTES OFF COLOUR APPOINTMENTS

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19/10/2021 15:06

CR EATIV E HE AD AD VE RT OR IAL

FAST AND FABULOUS It’s a double-whammy of a new fast-acting activator and a formula with the trademarked JOICO Quick Coverage System, featuring concentrated pigments for immediate colour deposit on the hair. With 100 per cent grey coverage and up to two-times the shine* in just 10 minutes, you can live life in the fast lane with these vibrant shades. The colour formula is packed full of nourishing

ingredients, meaning you can colour skilfully at speed. Each shade is formulated with an ultra-high concentration of conditioners to ensure hair is nourished and protected. The exclusive Quadramine Complex from JOICO, a blend of proteins low in both molecular size and weight, adheres quickly to each strand to help reconstruct hair from cuticle to cortex.

LUMI10 COLOR

*Versus untreated, damaged hair

A supercharged range of permanent colour, with all the magic of the LumiShine LUMI10 range, in half the time. 100 per cent grey coverage in just 10 minutes thanks to the Quick Coverage System and concentrated dye molecules, when activated by the LUMI10 Accelerator. Supercharged formula with a higher concentration of signature JOICO conditioners to help nourish and protect the hair. Bond-building ArgiPlex helps to protect hair with arginine, an amino acid crucial for hair health and strength.

LUMI10 ACCELERATOR

The dedicated LUMI10 Accelerator is pumped up with an extra 0.6% of peroxide (compared with traditional 20 vol developers). Works with LUMI10 Color to deliver complete coverage at warp speed – just 10 minutes. Mix at a 1:1 ratio with LUMI10 Color. Not recommended with heat, not recommended to use with another volume developer.

10 CLIENTS. 10 MINUTES. 10 WAYS TO HELP INCREASE YOUR REVENUE. JOICO is here to help you use LUMI10 to its full potential, with 10 characters who would all be ideal LUMI10 customers. From young to old, walk-ins or long-term clients, LUMI10 Color can make your life easier in so many ways. See joico.eu to discover the 10 ways that it can help.

SCORE 10/10 WITH CLIENTS WITH JOICO LUMISHINE LUMI10 COLOR AND ACCELERATOR. FOR MORE INFORMATION, VISIT JOICO.EU @JOICOEUROPE #COLORJOI

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21/10/2021 12:20

BOSS YOUR BUSINESS The New Year is approaching, so grab the opportunity to take control with insider insights from a few of our Most Wanted and The It List winners. Notepads at the ready…

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19/10/2021 15:15

How to… BROOKE EVANS WAS EXCITED TO OPEN HER FIRST SALON, BE IRONBRIDGE, ONLY FOR IT TO BE CLOSED WEEKS LATER BY EXTENSIVE FLOODING. ONCE SHE REOPENED, COVID-19 CAME ALONG. THE 2021 IT LIST ENTREPRENEUR WINNER SHARES HOW SHE’S BEEN WEATHERING ALL STORMS… “The past 18 months have been hard on all of us, but I want to take you back to 2019 and when I first started to realise the importance of perseverance and being able to keep calm when the proverbial hits the fan. “After months of preparation I finally opened the doors to BE Ironbridge. You can imagine how excited I was to be able to grow my own team, run my own salon and immerse myself in all aspects of the business. “After opening in December 2019, disaster quickly struck when we were hit by flooding in February. Luckily, because we had raised the floor significantly as part of the salon build, we only had minimal damage. We had just started to get back on our feet when Covid-19 struck! “I’ve always been known for having a cool head and keeping calm under pressure, but I’m lucky enough to be surrounded by a hugely supportive community – both my salon team and the network of local businesses that we’ve met over the past two years. “There’s a lesson to be learnt from every situation; the floods showed me the importance of relationships. All of the locals and the businesses affected by the floods came together to help each other out. To this day we continue to support each other in our own ways. For example we use local suppliers for everything that we can, it’s our way of continuing our support and saying thank you. “If I’ve learnt one thing from the various lockdowns, it’s perseverance. I always look for the positives and, while we remained hopeful that the lockdown wouldn’t be for long, it went on and on and then we opened and closed again! But we persevered, and while I wasn’t able to work in the salon physically, there were other ways that I could grow the business and keep connected with our local community. “We’d built up a great relationship with our clients and neighbours and I didn’t want these to fizzle out during lockdown. I started using our social media to really engage with clients, posting tutorials and answering their hair queries. “This also gave me a great opportunity to raise my own profile. I might not have been able to get out there and physically meet people or chat to my clients, but I was making connections all over the world, and who knows the opportunities that could one day come from that? “Never give up. You might get knocked down 10 times but you’ll come back stronger each time, and better equipped to deal with whatever situation unfolds.” 20 21

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How to to… MOST WANTED LEGEND CAROLINE SANDERSON – TRIPLE WINNER OF THE BUSINESS THINKER TITLE – SHOWS HOW EMBRACING A POSITIVE MENTAL ATTITUDE HELPED HER PULL THROUGH AND MAKE HER DREAMS COME TRUE “In 2009 I almost closed the doors of my salon. It was a turning point for me. In my darkest times and when my back was against the wall, I decided to commit to seeing what I was truly capable of and to turn my failing business around. “I’d been too scared to really live in my desires and ambitions, mostly due to fear, without even realising it. Fear of failure, success, being judged. That was until I discovered Universal Laws and the power of the mind. “For the past 12 years I’ve been studying and practicing all things mindset. It started with classic books like As a Man Thinketh, The Science of Getting Rich and The Master Key System, then I moved on to more modern teachings around the law of attraction like Ask and it is Given and the most famous one, The Secret. In the latter I discovered NeuroGym founder John Assaraf, who then became my mentor. Much of his teaching is based on neuro science, and he’s writing the foreword for my new book, Mindset Magic and Miracles, which is around Universal Laws and emotional intelligence for business growth. I believe there are two key things that stop us reaching our salon goals: our dreams don’t match our self-identity, and we can’t handle the emotional roller coaster of running a business and a team. “Our self-identity is who we think we are. Our experiences, what we are told by our parents, teachers and peers for example, shape our inner world and belief systems. We might believe we don’t deserve wealth or success because we’re not good enough. Or we may sabotage our success without being consciously aware of it. “How our subconscious operating system rules our lives, causing things like procrastination, a feeling of being overwhelmed, stress, and fear, forming our self-identity – is a huge subject. “We will never outperform our selfidentity, so to perform at a higher level, we must create a new, empowering selfidentify and rewire positive beliefs into our minds. I created a free 5-Day Magic Mind Challenge on Facebook that anyone can ﬁnd and join. “Next, our emotions are our

guidance system. If we don’t know how to intelligently master our emotions we can react negatively to situations rather than taking time to respond calmly. There are nine Universal Laws I practice and teach that help in our daily life to become more mindful, aware of our emotions, and how to neutralise negative emotions. “Too often salon owners get so stressed and emotional they just can’t seem to achieve their dreams and goals; their inner fears, programming and emotions keep holding them back. It’s time to start on the foundation of salon success, which is the right mindset for you and your team.”

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“Making changes is part of the journey. You’ve got to change in order to move forward. So I had no fear of getting a digital system.” “I like to follow technology – that’s always my priority. The previous owners of the salon used to have pen and paper. I hated it, it was a mess. The book would end up like a children’s primary school book with scribbles!” “It’s all about time. Paper systems are chaos! The best thing is you free up your front of house staﬀ. Now they spend time looking after the clients, talking to them, serving them. We can create an experience.” “Treatwell is amazing, it’s like you’re open 24 hours a day. What else do you want? Clients have booked services after they’ve been out at a nightclub. I’ve had appointments coming in at 3am, and at 6am!” “Treatwell really does help the communication process. For me it’s the exposure it gives you – it’s linked with Instagram and Facebook, and has a ‘book now’ function. It really gives clients a lot of options. With Treatwell you can build reputation… it’s the way forward.” “People click ‘book now’ and get taken straight to Treatwell. Just one customer or appointment pays for your salon software, about £35 a month. One – that’s what people need to realise. Treatwell is my partner in the business, it advertises us, it oﬀers customer service.”

HAIR AND MAKE-UP Cat Parnell @ LHA Represents, assisted by Chloe Rose. PHOTOGRAPHY Harvey Williams-Fairley, assisted by Ben Sage. VIDEOGRAPHY twobytwo. STUDIO Alva East

“Treatwell is very motivational for my team. We celebrate ﬁve-star reviews in team meetings. You will get a client walking through the door, no matter where you are, because they’ve researched you, and this is where the reviews come from. They’re sometimes a deciding factor for clients.”

CREATIVE HEAD

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When you’re looking around for a service, you look at reviews. And that’s how you advertise. What Treatwell has done to our salons is to bring customers in. Treatwell gives you the wings, you just need to ﬂy.”

BE PART OF THE GREAT SALON SWITCH UP, BECAUSE #THEFUTUREOFHAIRISDIGITAL. DISCOVER HOW TREATWELL CONNECT CAN HELP TO LEVEL UP YOUR BUSINESS, NO MATTER WHERE YOU ARE ON YOUR JOURNEY. FOR A FREE CONSULTATION, VISIT TREATWELL.CO.UK/PARTNERS

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How to… MARK WOOLLEY, FOUNDER OF THE BUSY ELECTRIC BRAND AND WINNER OF THE 2021 MOST WANTED AWARD FOR INNOVATION, SHARES HOW INNOVATION HAS DRIVEN HIS BUSINESS FOR MORE THAN A DECADE “Electric has always been about doing things diﬀerently. We’ve owned a ﬁlm and photographic studio for 18 years. We’ve always believed in putting our salons in stylish and inspiring buildings in key locations across the UK. “When we started making products our objective was to go directly to some of the world’s best salons and session hairdressers. We started developing our own hand-crafted products that work for elite professionals, taking a hands-on approach and sourcing all of the ingredients and materials ourselves in the UK. “This progressed into growing some of our own ingredients, which led to us buying our own land. Our tranquil farm in the South Downs of East Sussex is home to several outbuildings, including a medieval barn, which we restored and made into another studio, as well as an event space that hosts weddings, special occasions, live music and more.

“But I think our biggest innovation to date is Electric Space because its narrative is all about facilitating somebody’s journey and helping them be successful in their own right. This in turn grows our global community and strengthens the Electric brand. “Nestled between London’s Soho and Fitzrovia in Rathbone Place, Electric Space is not just a hair salon, it’s a creative members club. We have a licensed bar open late every night. We are a premier event venue. We have engaged with some of the world’s most influential hairstylists and given them a base where they can offer a complete five-star client experience with a concierge, a maître d’ and more. “We have a fully equipped photographic studio which is regularly hired out by some of London’s top photographers and content creators. We’ve got a private cinema and screening room. And we have two floors of members space where they can work, network and meet people socially. “I believe that’s truly unique. My mantra and my aim for everything is to push boundaries and do things differently. The end goal has never changed, it’s always been that Electric is the place to go, and eventually our product line will be the leading global professional line. “We truly believe in everything we stand for: having strong ethics, being sustainable, and performance are always key. All of those things in one melting pot makes the brand. Being innovative is what we’ve always done, it’s in our DNA and it’s what we’ll continue to do as we open more Electric Spaces in other countries and engage more hairdressers to build our global community.”

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ARE YOU AT YOUR WITS’ END WITH CLIENTS WHO SEEM R INCAPABLE OF CARING FOALK THEIR HAIR ONCE THEY W OUT THE SALON? SOUNDS LIKE YOU NEED TO BE #SAVED BY INNOLUXE It’s one of life’s great unanswered questions: why won’t clients look after their hair properly after spending money to have it brought back to life by skilled hairdressers? Your new home hair hero is here. The INNOluxe #SAVED collection is now available as homecare options to ensure that TLC continues beyond the walls of your salon.

The British bond-building brand has created a streamlined three-part system that works brilliantly to preserve all hair colours and condition. The #SAVED range helps to protect and enhance professional colour, and clients can enjoy that salon-fresh feeling with INNOluxe’s raved-about shine and luxurious softness packed into each bottle. Meet the team…

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The power-up one! A heroic and hydrating treat, there’s a magical list of ingredients to ensure hair is strong, including argan, olive, macadamia and avocado oils.

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Discover how the INNOluxe #SAVED collection can restore your clients’ hair both in-salon and at home. For more information visit innoluxe.com @innoluxeuk #SAVED

CREATIVE HEAD

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How to… SOPHIA HILTON, FOUNDER OF THE NOT ANOTHER GROUP AND 2021 MOST WANTED BUSINESS THINKER, TALKS US THROUGH HOW SHE FOUND ANOTHER WAY TO MAKE MONEY WHEN SHE WAS FORCED TO SHUT HER DOORS “When Covid-19 hit I closed the doors of my salon and my academy just like the rest of the country. My social media company instantly started to lose members as salon owners cut all their bills. My small charity retail business stopped sales completely. We were, like everyone, haemorrhaging money. “So, I pivoted. I thought on my feet. And I focused on a part of my business that could not only survive but thrive... my academy. For the ﬁrst time I took it online. I had to really focus on what people needed and answer those problems through my academy: help to prepare for re-opening salons, from PPE to

home colour disasters; how to use online marketing for free when funds are low; help for business owners in bad times to navigate the emotional side of business. “The market was full of Zooms and lower budget education platforms. You can’t be called ‘Not Another’ without delivering something exceptional or exceptionally diﬀerent. Each course was professionally recorded, broken down into mini videos with key notes provided. It contained workbooks, printouts, posters, and even a free mental health and wellbeing pack. Students could ask as many questions as they wanted for a whole month, making it completely interactive. And they could test their knowledge in quizzes after each section, allowing me to monitor how well they were picking up the information. “It was time to be brave and invest. I started to spend money even when my bank account was draining. My Facebook adverts earned 14-times their investment, a crazy return. ‘But wasn’t that just because of lockdown?’ I hear you say. Not at all. My current bleach course advertised on my social media and online ads made 12-times the investment in eight days, by far my best sales yet and NOT in lockdown. “By the end, my salon, social media company, academy and retail business had all survived without going into debt. But the biggest and most surprising part of all is that my academy had proﬁted at an 86 per cent margin. In total my ‘in-person’ academy had to be closed for 14 months. With the fallout of Covid-19, we had no idea if our in-person classes were going to book up once back open. I’ve remarketed the academy to Fusion Learning now, a hybrid of online and in-person. “While relaunching a whole new business I worked for free on business webinars, skin testing guidance, motivational videos, a mental health talk, and I made a book on wellbeing for hairdressers. I campaigned for ‘Chop the VAT’ and gave away a whopping £5,000 of free education. I sat on my phone night after night voice noting people I have never met who needed help. I was committed to holding on to my business and helping the industry too.”

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ALL THIS FOR ONLY

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0345 201 0825 | furniture@astonandfincher.co.uk | astonandfincher.co.uk *Terms and conditions apply, based on a 5 year term, total order value is £9,246 excluding VAT, first payment £224.03 and 59 monthly payments of £224.03. Deposit of 10% is required. Pricing exclude VAT and is correct at time of print but can be subject to change.

THE BLEND TREND

THE POST-PANDEMIC HAIR EDUCATION LANDSCAPE HAS EVOLVED TO CATER FOR THE NEEDS OF ALL, OFFERING MEANINGFUL VIRTUAL TRAINING ALONGSIDE IN-PERSON EDUCATION. WHAT’S ON YOUR SYLLABUS FOR 2022? WHEN THE WORLD locked down in March 2020, we all turned to digital means to live our lives. Couldn’t meet up with your team? Here’s Teams. Need a meeting? Hello Zoom! Want to learn but can’t get to class? Well, suddenly there was a wealth of tutorials and tips on YouTube and Instagram. But the in-depth, practical lessons? They took a little longer to really ﬁnd their feet, but now most of the major education providers have a learning oﬀering that is truly blended, with digital, in-studio, and fused programmes that tick all the boxes. If there was a little trepidation from students at the idea of returning to the classroom, it hasn’t been seen. “Since opening our studios again the response has been incredible,” says Judith Holmes, studio and top artist leader at Wella Professionals. “There is a huge amount to be gained from face-to-face education and the interaction and energy that comes alongside it.”

CHAULK MENTOR FROM CHAULK EDUCATION

However, she also appreciates that online learning has a lot to oﬀer. “It’s a platform that we didn’t truly utilise before lockdown, and it’s worked incredibly well,” she adds. “So for us, the way forward is a hybrid education platform. A combination of both virtual and face-toface learning is a perfect balance.” The rise of digital learning is spherical at L’Oréal Professional Products Division, says Monica Teodro, general manager education and professional development for UK & Ireland. She explains: “You can come in at any point, whether it is learning in person, watching an Access tutorial, viewing an Instagram Live @lorealpro_education_uki or working through an e-learning course – there’s endless ﬂexibility.” With all this choice now available, what’s on the timetable for 2022? Take a look at some of the standout, innovative new education to upskill yourself and your team…

CURLS AND COILS ON L'ORÉAL ACCESS

No lies, no limitations – this is the foundation of Chauk Education. With no brand restrictions, and a mix of formats to choose from, Chaulk is all about personalised education that works for you. Chaulk Education was founded by experts Lianne Storer and Sarah Spier, and Chaulk Mentor, their new apprenticeship programme, helps to structure the training of your new recruits by drawing on all their years of experience in training top UK colourists.

In a bid to support the campaign to give every salon the conﬁdence to service every head of hair, Curls and Coils from L’Oréal Professionnel Paris is open to all. The complimentary online course has technical and practical training delivered by industry experts such as Charlotte Mensah, Abigail Butler, Dexter Dapper Johnson and Danielle Louis. Start with Total Texture, the online course on theory-based knowledge for all hair textures, then move onto this gamechanger for the core skills across cutting, colouring, styling and caring for curls and coils, as well as wigs, weaves and braids.

CHAULK.CO.UK

UK.LOREALACCESS.COM

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SCAN FOR INFO

AVAILABLE NOW

BLEACH WITHOUT FEAR FROM HUMANKIND HAIR

MASTERING GREY FROM WELLA PROFESSIONALS

Recapture lapsed (and new!) colour clients who have transitioned into natural grey hair with the Mastering Grey course from Wella Professionals. From identifying the diﬀerent grey customers to understanding the ageing process of hair and skin, you’ll learn all about the new True Grey products and Silver Glow services that deliver long-term colour plans to your grey clientele. The best bit? It’s available as either a digital-only or a blended learning experience, whichever suits you best.

The 2021 It List It Girl Harriet Stokes and her business partner Anneliese Hesse have made waves with their young education business. Humankind Hair encapsulates their positive attitudes towards education, where anything is possible. Everything is adaptable for all hair types and textures, and there’s plenty of formats to choose from: inperson full day courses, in-person ‘look and learn’ courses for those on a budget, online sessions and bite-sized online focus groups that dive into speciﬁc subjects or techniques. Bleach Without Fear is their signature course, designed to empower and uplift all colourists. HUMANKINDHAIR.CO.UK

ALL ABOUT THE CUT FROM JOICO

BALAYAGE MASTERY CERTIFICATION FROM MATRIX

Take your men’s styling up a notch with JOICO. Led by Marcus Giamattei, this course centres around cutting and colouring skills that appeal to men who want much more than just a short back and sides.

Climb the ladder in your colouring career by completing the Matrix Balayage Mastery certiﬁed course. Join an online development stream of sessions that will enable you to easily assess and accurately decide which method or technique will bring about the desired results for you and your clients. From colour correction to 50 techniques, this course will help you truly master a beautiful array of balayage ﬁnishes.

JOICO.EU

MATRIXHAIRCARE.CO.UK

BB.U DESIGN SCHOOL _ THE CRAFT SERIES FROM BUMBLE AND BUMBLE

Class is in session, because even a veteran hairdresser has something to learn. Bb.U has a huge breadth of cutting and styling classes that will have you feeling like giddy novices all over again. Exclusively available for Bumble and bumble’s network of salons, this series of morning classes features enlightening demonstrations with a cast of live models. BUMBLEANDBUMBLE.CO.UK

TEAM EDUCATION REVISITED – FRANCESCO GROUP

“We’ve relaunched our Advanced Education programme, led by our creative directors, Claire Chell and Paul Corbett. We’re rethinking the way we approach team education after such a period of disruption. Our philosophy is built on three pillars of education, where every course will ignite creativity, provide plenty of motivation and help individuals become businessfocused stylists. We want to help empower all hairdressers to feel worthy of their success. Our goal is to create a warm, caring and welcoming environment on our courses, where teams will want to visit time and again for up-to-date advice on creativity, skills and team building.” CATHERINE MCNULTY, MARKETING MANAGER, FRANCESCO GROUP

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#LIGHTSCAMERAACTION FROM SCHWARZKOPF PROFESSIONAL Ready to take your ﬁrst steps in the world of shoots? If you’re keen to get creative but don’t know where to start, this is the course for you. Join award-winning hairdressers on set, where you’ll learn more about the latest trends (including the SchwarzkopfProfessional’s Essential Looks collection) before creating a look that will be shot professionally. The pro team will take you through the whole process, from choosing a model, make-up artist and stylist, to the ‘setiquette’ required for working with a photographer. Ready for your close-up? SCHWARZKOPFPRO.COM

Hair by Claire Chell of Francesco Group, make-up by Roseanna Velin, styling by Claire Chell, model Anna Rae, photography by Phillip Veitch.

EDUCATION.WELLA.COM

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From left: Lianne Storer and Sarah Spiers

CHALK IT UP TO EXPERIENCE

YOU DON’T KNOW WHAT YOU DON’T KNOW – THAT’S ALWAYS THE PROBLEM WITH EDUCATION, RIGHT? LUCKILY CHAULK EDUCATION, THE INITIATIVE FROM COLOUR QUEENS LIANNE STORER AND SARAH SPIERS, IS HERE TO HELP... IF YOU’RE STRUGGLING to put your ﬁnger on exactly what you need to supercharge your colour skills, then looking outside of big brands for independent educators can help you see the wood for the trees – independents such as Chaulk Education. Founded by experts Lianne Storer and Sarah Spiers, Chaulk Education is the culmination of their more than 50 years of combined experience in hair, working with huge salons including Rush Hair and Trevor Sorbie, and mentoring top colourists such as Sophia Hilton, Kim Rance and Jonathan DeFrancesco. All of their education is brand neutral, with no shortcuts and no limitations – and you can choose from a host of options…

LIVE COURSES Hone the areas that make you anxious, or develop new talents entirely under the expert tutelage of Lianne and Sarah. Their live courses, held over Zoom, are designed to demystify colour work, and include a dedicated Chaulk Science course to understand and improve colour performance.

SIGNATURE COURSES Choose from four prerecorded sessions to enjoy at your own pace. Featuring some of Lianne and Sarah’s most highly requested content, including education on negative space, balayage and highlights, these prerecorded sessions can be revisited again and again once purchased.

LIGHTBULB SESSIONS These monthly Zoom chats are like sitting down with a cuppa to check in with your mentor. Lightbulb sessions are available for any attendees of the in-salon or online courses and are a free opportunity to talk to the experts about any queries or quibbles you might have.

The Chaulk Mentor apprenticeship programme is designed for apprentices looking for inspiration, or to supplement busy salon managers’ in-salon training of apprentices. “We decided to hone our combined 50 years of colour and hair science knowledge to make Chaulk Mentor,” Lianne and Sarah explain. “It’s a year-long package of modules with lessons and content that starts with the basic building blocks in science and then... well, all of the things we’d have loved to have known when we started!” You can expect a little of everything to be covered: techniques, tools, brands and hair knowledge.

BOOK YOUR OWN CHAULK TAULK TO DISCUSS WHERE PERSONALISED EDUCATION COULD TAKE YOU. CONTACT SARAH AND LIANNE BY EMAILING INFO@CHAULK.CO.UK CREATIVE HEAD

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STRONG COLOUR AND VIVID SECTIONS REFLECT THE POWER OF EVERY WOMAN, AS IT LIST WINNER BROOKE EVANS FROM BE IRONBRIDGE USES PANELLING TO TELL A STORY OF STRENGTH PHOTOGRAPHY BY DAVID REISS CREATIVE HEAD

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SEE MORE of the shoot online at creativeheadmag.com

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HAIR Brooke Evans, assisted by Katie Cook and Daisy Millward. MAKE-UP @emilydidthismakeup. STYLING Bewde by Reagen

Pearl blonde with a mushroom root stretch, and coral with a copper pink root, @bruja-estrella and @collee ndeary, all @aspha ir

Love these cocktails! @nouri shforty four #belpe r #bday #cockt ails

The @asp hair drea m tea m

In the

@ninja scissors blades in use @frenchandiv i #blunt #bob

frame Tracey Devine Smith (@tdevinesmithhairartist), global ambassador for ASP Luxury Haircare and owner of French and Ivi, snaps away

Shoot spa m #threa ds #colou r #sessionhair

SHOOT AND SEND Want to give us a snapshot of your world? Tweet us at @creativeheadmag now!

Pretty in pink @fre nch andivi #h otpi nk #dy na mics

#fellowshipco lour21 @fellowshipha ir #pastelhairco lor #70sfashion

These two – cuddle s on a cold mornin g 70

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On set for new @asp hair Trend Edit ’21 Colle ction

#TBT to creatin g all these perfect heads of hair for @aspha ir to create the living shade guide CREATIVE HEAD

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DIVERSE, SUSTAINABLE, ETHICAL. Salon Business Solutions are your new distributor of luxury haircare brands. We have sourced the most innovative, sustainable, vegan & cruelty-free products on the market all with the provision of exceptional educational and wrap-around business support. We offer exclusive benefits and perks to all our customers and have also teamed up with a whole host of affiliate partners to help every salon achieve their goals.

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Complement your colour, balayage and lightening services. Designed to help neutralise excess copper. Enriched with Glicoamine. Up to 87% less breakage.1 Reliable colour result on hair with excess copper.

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*Pre-treatment: patent granted in UK. Shampoo: patent granted in UK. Mask: patent granted in: France, USA, Brazil, China, Japan and Mexico. 1. Combing test. Metal Detox pre-treatment, bleaching procedure, shampoo, mask vs bleaching procedure, classic shampoo